Special Advertising Supplement to The Fayetteville Observer, Fort Bragg Life and Paraglide
2 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s
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Contents 8 10 12 18 REDNECK REVOLUTION
Six-time platinum country artist, Gretchen Wilson, talks about coming “Here for the Party.”
DOCTORS’ ORDERS
Spin Doctors’ drummer Aaron Comess explain’s his band’s commitment to funky rock ’n’ roll music.
EVE-NING IN THE PARK
Expect high-energy sounds in Festival Park during Eve 6’s show, says the band’s drummer.
LEARNING IS KIDSTUFF
Partnership’s annual KidStuff area combines science with playtime.
Check out our Facebook and Twitter accounts for special promotions, giveaways and exciting announcements!
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FESTIVAL MAP
Let this map guide you to a bloomin’ good time at the festival.
SANCTIONED EVENTS
From art to barbecue –check here for a list of all the Fayetteville Dogwood Festival’s officially-sanctioned events.
HISTORY LESSON
Take a journey through the festival’s rich, 30-year history with this timeline of events.
A HELPING HAND
Learn how the Dogwood Festival helps other nonprofits and the community at large.
The Fayetteville Dogwood Festival magazine is produced by the special publications team of The Fayetteville Observer.
ADVERTISING DIRECTOR Trevor Collins EDITOR Jason Beck CONTRIBUTING WRITERS Shirley Stallings and Jaymie Baxley LAYOUT AND DESIGN Danielle N. Fennern PHOTOGRAPHY AND PHOTO IMAGING The photo staff of The Fayetteville Observer A special thanks to Carrie King of the Fayetteville Dogwood Festival. The entire contents of this magazine are copyrighted and may not be used or reproduced without written permission from the editors.
twitte twitter.com/faydogwood face facebook.com/FayDogwoodFestival cebook 4 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s
Contact us at: The Fayetteville Observer Special Publications 458 Whitfield St. Fayetteville, N.C. 28306 (910) 486-2736 Find The Fayetteville Observer online at fayobserver.com.
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2012 Official Poster
Q&A
2012 Fayetteville Dogwood Festival Chairman What is new and exciting this year at the Dogwood Festival? We are celebrating our 30th anniversary this year, and we have the privilege of bringing a higher level of artist than in years past.
Debra Godwin
How long have you been involved with the Dogwood Festival? How did you get started?
This year’s poster design is the fresh perspective of Patsy Crawford, owner of JAZ Design. The Dogwood Festival started working with Crawford in March of 2011, just in time to get her feet wet for the upcoming spring event. Over the past year, organizers have worked with Crawford to continue the festival’s goal of blending its poster designs with an overall cohesive theme for all events and marketing efforts. Her laid back nature and easy spirit is felt in her designs and clean ideas. Patsy and her husband, Dell, are both Fayetteville natives. They named the business after their three sons – Jeremy, Adam and Zack.
I’ve been with the Dogwood Festival for approximately five years. I began my involvement by volunteering.
What is your reason for serving on the Dogwood Festival committee? I serve because Fayetteville is my home. The Dogwood Festival committee brings events to our community that enhance the quality of life for those who live here and brings value to anyone considering making Fayetteville their home.
What is your favorite memory from the Dogwood Festival throughout the years? My favorite memory is of the dedicated and committed individuals I have had the privilege to serve on the Dogwood board with and develop a friendship with over the years.
What is your favorite Dogwood Festival event and why? I would say it is our Historic Hauntings. There is just something about listening to stories about Fayetteville’s rich history while on an old-fashioned hay ride through our downtown and being able to get a little scared when you least expect it.
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What advice would you have for guests who are attending the Dogwood Festival for the first time? Any insider tips? Come for more than just the music. Take time to visit our many art, craft and food vendors. There is a large variety of goods and services offered, as well as some good food within the festival footprint. Be sure to wear comfortable walking shoes.
In your eyes, how does the Dogwood Festival benefit the Fayetteville/Cumberland County community? The Dogwood Festival has had an economic impact of $4.5 million to our area. It provides family-friendly events throughout the year. It provides our local businesses revenue-generating opportunities and ability to market themselves in a way they may not have otherwise.
What do you do while not working with the festival? I am a wife and mother of two boys. I am a vice president and certified mortgage loan officer with BB&T Mortgage. I’m also a member of Temple Baptist Church, where I serve as assistant treasurer and finance chair. I am a member of the Fayetteville Homebuilders Association, Fayetteville/ Cumberland County Chamber of Commerce and the North Carolina Defense Business Association.
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FR IDAY APRIL 27
Gretchen WILSON She grew up in a tra trailer, dropped out of school and played honky tonks in her hometown of St. Louis as a teenager. After being di discovered crooning Patsy Cline songs in a bar, Gretch Gretchen Wilson went on to sell more than worldwide. 6 million albums world Woman,” “Here for the Party,” and Her hits, “Redneck W the country charts, with the “All Jacked Up” dominated domina latter reaching No. 1 on the Billboard Top 200 chart. Wilson, who will play the Bloom and Boom portion of the Dogwood Festival on April 27, recently talked about woman, the popularity of country music being a redneck woma album her way. and making her next al
What does it mean to be a redneck woman? about how you live. It’s about not It’s a way of life. It’s a fad or whatever it is everyone is following the current fa comfortable in your own skin – doing and just being c knowing how to make the best of what you got.
“I’ve Got Your Country Your last album, “I’ Right Here” was released in 2010. Are new material? you working on n I’m working on a lot of stuff ... Right now the world is kind of working towa toward less of an album thing. It seems like everyone is worki working more toward singles – working on a song at a time inst instead of trying to get 12 or 14 of them together. I have my own studio and my own way of doing things now, so I figure I can just do it that way. I can release a single every few months, and after I get six of them together I can pu put together a hard copy. I’ve got one song re recorded, it’s ready to be released right now – I don’t even know what I’m waiting for actually – and I’m planning on going to the studio and recording another song in the ne next couple of weeks.
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That album had some songs that were almost rock. Talk about that album and your approach to it. That album consisted of a lot of songs I wanted to record for 10 years ... They were songs that had been passed up by other artists and labels over and over again, and I was like why? These songs are great. I don’t really get in too much to the pop-country stuff. I feel like I’m going to make the music that suits me the best. If it’s a traditional country song, that’s what it is, but my other influences growing up were pretty heavy rock.
What can Dogwood attendees expect your set list to be like? When I get booked, I have to be very careful of what verbiage they use. I’ve walked into places before where all the signs on the billboard say “An evening with Gretchen Wilson.” I’m like, “Ok, I think they have the wrong idea of what’s happening here.” This isn’t going to be a Reba McEntire, wardrobe-changing set here, it’s like a Skynyrd show.
We play all of the stuff people expect, “Redneck Woman,” “Here for the Party” and “All Jacked Up.” As far as all the other songs, I do definitely some rockin’ stuff.
The first time you played “Redneck Woman,” did you know it would be such a hit? When I sat down and wrote that song with John Rich in his little apartment he was living in at the time in Nashville, I was thinking to myself “This is going to be huge or it’s going to bomb like nothing that’s bombed before.” I think my record label’s exact words were “I don’t know if it’s going to work, but I believe in it so let’s give it a try.”
What is it about country music that’s so endearing to people around the nation? Country music is family friendly for the most part. It’s the kind of music you can enjoy with your grandma or your granddaughter. For me the coolest part of the show is when you hit that encore and I come out with “Redneck Woman” – to be able to look out there and see sometimes generations of redneck women.
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SATUR DAY
APRIL 28
Spin Doctors
The Spin Doctors, scheduled to play on the Bud Light stage on April 28, have been playing rock music since 1988. The band is celebrating the 20th anniversary of the release of their debut studio album, “Pocket Full of Kryptonite,” which peaked at No. 1 on Billboard’s Heatseekers chart and was certified five-times platinum. The ’90s rockers are known for their hit songs “Little Miss Can’t Be Wrong” and “Two Princes,” both of which received extensive airplay and have been used in numerous movies and television programs. The band has performed at Woodstock ’94, the Glastonbury Festival and on NBC’s “Saturday Night Live.” We recently spoke to drummer Aaron Comess about the Spin Doctors’ early success, the music of the 1990s and their upcoming show in Fayetteville.
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What can people expect from a Spin Doctors show? Good, funky rock ’n’ roll music. They’ll be hearing all our songs they know, and we always like to throw in a couple of new ones. It’s a good, fun, high-energy concert.
When artists perform at large outdoor venues, do they have to prepare differently than for doing indoor shows? We do so many different kinds of shows ... We are pretty familiar in both situations. They are both great in different ways. I love the summer, outdoor thing – the weather is nice, and it’s always a good time.
Are you guys currently working on a new album? We are actually in the middle of celebrating the 20th anniversary of our “Pocket Full of Kryptonite” record. Sony just did a re-issue of that ... We did a special tour this year where we just went out and performed that record. We also have a lot of old original blues songs we had written before we made “Pocket Full of Kryptonite.”
Talk about “Pocket Full of Kryptonite.” A record going platinum five times has got to be mindblowing. A record selling five million copies in the U.S. and another five million in the rest of the world is incredible. We are very grateful because it’s almost impossible now for an artist or band to sell that many records. It happens, but it is very rare. But then in the ’90s there
were still record stores, and people still bought records ... If you heard a song on the radio you went out and bought the whole record.
What is it about ’90s rock that is so endearing to people, even today?
For a while there, especially in the early ’90s, it got back to organic rock ’n’ roll. People came up with different names for it, they called it “jam bands” or “grunge” or whatever you want to call it, it was really just good rock ’n’ roll – people playing guitars and drums again. Our record actually came out a couple of weeks before Nirvana’s. They broke before us. Before then there was so much pop, and all of the sudden Nirvana was on the radio. We weren’t necessarily lumped into that whole grunge thing, but we were definitely a raw rock band – but more upbeat and more funky.
How do you feel the band’s sound has evolved since “Pocket full of Kryptonite?” We broke up for a little while like everybody else did. We’ve all played with a lot of different people, and practiced, and we take our craft very seriously. In a lot of ways I feel like we are stronger than we were then, which is great. You’ll see when you are at our show, it’s a serious energy. We aren’t going to sound like some 20-year-old band that just goes through the motions – we give it our all.
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SATUR DAY
APRIL 28
There’s no better way for rock trio Eve 6 to celebrate the release of their latest album than a free concert in Festival Park. The band’s lineup hasn’t changed since their commercial success a decade ago, but consider this Eve 6: v2.0. After a breakup in 2004, Max Collins, Jon Siebels and Tony Fagenson have regrouped and produced their first album, “Speak in Code,” scheduled for release on Tuesday. The band’s Dogwood Festival concert will be the first public performance following that album release. Eve 6 is no stranger to playing for enthusiastic audiences. The band’s self-titled 1998 album featured radio hit “Inside Out” and was certified platinum. Later hits included “On the Roof” and “Here’s to the Night.” We recently spoke with Fagenson, the band’s drummer, about the new album, the band’s rebirth and what it was like to be a teenage rock star.
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How do you feel about your new album, “Speak in Code?” It’s our first album in 9 years. In today’s music business it’s basically like an eternity. After our last album, “It’s All in Your Head,” we decided to go our separate ways for a while ... It’s been a long time coming and a lot of hard work. I think it’s our best album – I think we are coming back with some of the strongest songs we have written. It’s got the old Eve 6 sound and a lot of new stuff to it as well.
Your show here at the Dogwood Festival is the first after the release of the album. What can fans expect from an Eve 6 live show? The live show is really fun. The early days of our band come from punk rock. There’s always a lot of energy in that and I think the rock comes out even more than on the record sometimes, and I think that’s a good thing – that’s what people want out of a live show. It’s going to be a nice mix of all four of our albums that we are representing at the show. We give the people what they want and play the songs they want to hear.
How has the sound of your music changed since your first album in 1998? When we first put out our first album, we were literally
teenagers, between the ages of 18 and 19. You go through a lot of life, and your perspectives change and your tastes change. Eve 6 at its core is a three-piece rockband. We will always have that no matter how much percussion we put on it or fun we have with synthesizers, or programing or bringing other instruments in.
What was it like being rock stars with a platinum album right out of high school? We were just doing the partying and going to college on the road, playing there and partying with the college kids. Truthfully, it was amazing. You really can’t ask for a better way to have a band. We got so lucky and so blessed to have things go the way they did. It could definitely be trying at times, but that’s the price you pay for doing this thing and having so much success with it.
What has been the secret to “Inside Out’s” continued popularity? I think we all really brought our “A” game with that. It just had all those right elements people were craving at the time. I still love the song, we love playing it live and clearly it had a really long life that people still enjoy it, even 14 years later.
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Festival Park Stage STAGE
in Festival Park
FRIDAY, APRIL 27 6:40 p.m. Opening remarks and national anthem 7 p.m. Jamie Tate 9 p.m.
Gretchen Wilson
Fireworks immediately following concert! Presented by:
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SATURDAY, APRIL 28 1 p.m. Fahrenheit 7 p.m.
Spin Doctors 9 p.m.
EVE 6
Presented by:
SUNDAY, APRIL 29 1-3 p.m. Winner of Huske Hardware songwriter contest Summerfield Search Theory 45 RPM 4-5:30 p.m.
Band of Oz Presented by:
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Street Fair Stage NEW LOCATION Parking lot between Hay Street Church and Cumberland County Library SUNDAY, APRIL 29
SATURDAY, APRIL 28 Noon
CFMC Student Showcase
1 p.m.
CFMC Student Showcase
CFMC Student Showcase
2 p.m.
Bonkers
3 p.m.
Carolina Jazz Trio
3 p.m.
Parachute Parade
4 p.m.
CFMC Student Showcase
4 p.m.
CFMC Boys Ensemble
5 p.m.
CFMC Girls Ensemble
Noon
CFMC Student Showcase
1 p.m.
Lotus Sun
2 p.m.
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Going up? Have your photo taken inside the Re/Max hot air balloon at the Dogwood Festival! The balloon will be located behind the Medical Arts Building on April 28 from 6 p.m. to 9 p.m. Pictures inside the balloon will be allowed with a donation to the Wounded Warrior Project.
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Partnership’s KidStuff:
PLAYING IS
LEARNING Children attending this year’s Fayetteville Dogwood Festival will have fun while learning about science. Partnership for Children’s KidStuff will put visitors up close and personal with some cold-blooded critters, electrifying encounters, fossil digging, brain teasers and more. On Saturday and Sunday, April 28 and 29, Partnership is proud to host the free children’s area of the Fayetteville Dogwood Festival, presented by Wet Willie’s. Partnership’s KidStuff will be in a new location – Festival Park. PFC’s President, Eva Hansen, is excited about this year’s science focus at KidStuff. “We are excited to partner with Discovery Place and Cold Blooded Encounters to showcase science and do our part to inspire future generations,” Hansen said. “Children will be able to explore and discover. That’s what learning is all about.” The Toddler Zone, a big hit with the festival’s youngest visitors the past four years, will also be returning, offering our youngest guests the opportunity to get out of their strollers and have a great time in a safe environment. While children learn through play, adults will learn about resources available throughout the region and share feedback with PFC. During Partnership’s KidStuff, PFC conducts the family needs assessment. The overall goal of this study is to provide parents and citizens or our community an opportunity to give their opinions concerning the challenges that PFC should address in order to ensure that young children are healthy and prepared for future success. Partnership’s KidStuff is a free and safe area for young children ages 5 and under to enjoy the festival atmosphere, while families learn about local programs and resources. Partnership is able to provide KidStuff because of the generosity of sponsors of their fundraiser, The Evening with the Stars Pre-Oscar Gala. These sponsors embrace the Smart Start principle that it takes the entire community to ensure all children are prepared to succeed. Partnering sponsors include: Cape Fear Valley Health System, The Fayetteville Observer, Gill Security, Jeff Hylland, Trinity Child Care, United Health Care, and Valley Auto World.
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PARTNERSHIP’S KIDSTUFF Sat., April 28 • Noon-6 p.m. Sun., April 29 • 1-6 p.m.
New locations for 2012 - Festival Park!
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Underdog
Victory
Last year, when Carrie King looked back on the Dogwood Festival’s long history of illustrious awards and honors, she was content with the fact Fayetteville’s yearly event had never won at the international level. The festival’s long-time director knew the odds were long and the competition insurmountable. Imagine King’s recent jubilation when she learned Dogwood finally won two of the industry’s most-coveted awards. The Dogwood Festival recently collected the International Festivals and Events Association’s Grand Pinnacle Award and the Southeastern Tourism Society’s Shining Example designation. Both of these awards are among the highest honors a festival like Dogwood can receive. The IFEA’s Pinnacle Award is contested among heavy-hitting organizations such as the Indianopolis 500, Kentucky Derby and Walt Disney World. The Dogwood Festival took home the top award for an event in its budget category, under $250,000.
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The festival also was placed in the top-20 events of the last year by the Southeastern Tourism Society. Though Dogwood had previously received this honor, for 2011 Dogwood was designated the “Shining Example,” placing it at the top of the 20-event list. King says this is due to the quality of the festival and her staff of volunteers. “We produced another stellar event, and it finally reached the recognition it deserved,” King said. “We do it with a limited staff, volunteer boards and a strong partnership with the city – and we do it on a shoestring budget. Winning is huge.” The Dogwood Festival is a rarity when it comes to its competitors. Most IFEA peers have the financial backing of municipalities or large corporations. “Our budget category has the most entries – 30 plus entries,” King said of the Grand Pinnacle Award competition. “Disney is still in our category and some of the different events for the Kentucky Derby. “We are not the standard for the industry,” she said. “The structure of their organizations is totally different than ours. Our staff is one full-time employee and one part-time ... They have staffs of 15 to 20.” Both awards, handed out last year in Fort Worth, Texas and New Orleans, will benefit the Dogwood Festival in the future through national exposure and a boost in unexpected marketing. She said the underdog win also gained the admiration of other event staffs. “Everyone is in awe of how we do what we do with the limited staff and budget we have,” she said. “This is validation for everybody’s effort, time and talents that they’ve given to the organization. It’s taken 30 years to get here.”
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2012 Dogwood Festival Committee
Top Dogs
Row 1 – Carla Supples, Shirley Stallings, Susan Ellis, Carrie King and Debbie Godwin
Top Dog: A member of the Fayetteville Dogwood Festival board of directors and staff – someone who gives their time unselfishly to produce various events in our community, no matter the duty, despite the weather, and regardless of the amount of work it takes.
Row 2 – Mary Talley, Amy Davidson, Jackie Tuckey, Ramona Moore and Lori Bruschi
Voluntold: A family member, friend or spouse there to help when needed or directed in a pinch.
Left to right
Row 3 – Joe Coker, Mark Wilderman, Jim Rutherford, Karen Barbour, Kevin Williamson, Jon Warren and Bryan Moore Not pictured – Russell Hein, Jerome Scott, Tina Newcomb, Greg Hathaway, Barbara Ashley and Marian Adams
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Thank you to our Dogwood family of Voluntolds and Top Dogs! Thanks for all you do for every event, every time! ~ Carrie King
MIDWAY:
PARTNERSHIP’S KIDSTUFF Sat., April 28 • Noon-6 p.m. Sun., April 29 • 1-6 p.m.
New locations for 2012 - Festival Park!
FRIDAY
SATURDAY April 27 April 28 6-10 p.m. Noon-6 p.m. $20 all you can ride Tickets only! wristbands.
New earlier closing time for Saturday!
SUNDAY
April 29 1-6 p.m. Tickets only!
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Blooming Events Mid-Carolina Senior Games
2012 YMCA Heroes Run
Through April 26 – various times. $10 participant fee/free to spectators Contact: Tracy Davis tdavis@mccog.org or 910-323-4191 Ext. 27
April 21, 7:30 a.m. $20 registration fee FTCC campus Hull Road across from parking lot 5 Contact: Audra Williams audraw.ymcanc@gmail.com or 910-578-2120
The Mid-Carolina Senior Games are part of a network of 53 local games that provide statewide health promotion and wellness programs for adults age 55 years of age or older.
This YMCA Run is dedicated to the heroes who make strong kids, strong families and strong communities.
Fayetteville Liberty Ladies at Epicenter Church
Fayetteville Beautiful Citywide Cleanup April 21, 9 p.m – noon FREE Kick-off will take place at the Ramsey Street entrance to the Martin Luther King Jr. Freeway. Contact: Bobby Hurst bobbyhurst@aol.com or 910-483-7104 Join the citizens of Fayetteville as we spruce up our city’s streets and by-ways.
The Recycled Art Show April 21, 6 p.m. – 8 p.m. FREE The Re-Store Warehouse, Inc. – 205 Forsythe Street Contact: Bill McMillan director@therestorewarehouse.org or 910-321-0780 Participants will transform trash into treasure at the 9th Annual Recycled Art Show.
April 26, 6:30pm – 9:00 p.m. – Free Event Epicenter Church – 2512 Fort Bragg Road Contact: Jessica Kringel jess@yourepicenter.com or 910485-8855 This event honors military women and the women behind the military men. It will feature guest speakers, live music and giveaways.
Fayetteville-Cumberland Crimestoppers Barbecue April 27, 11 a.m. - 7 p.m. $6 per ticket 2800 Raeford Road Highland Center Fayetteville-Cumberland Crimestoppers Contact: Duncan Hubbard dhubbard@holmeselectricsecurity.com or 910-624-6922 Proceeds benefit the local program and help the community in providing local law enforcement agencies with reward money for the local Crimestoppers program.
P Parking & Shuttle Services Fr off-site shuttle service will be available at the city parks and recreation Free fa facility on Lamon Street. Shuttle service is free and will run approximately ev every 15 minutes to transport passengers to the festival footprint. Hours of operation are Saturday from 3 p.m. to 11 p.m. The designated pickup lo location is by Linear Park in the Bank of America parking lot. Do Downtown parking is available. Suggested areas include: • The new parking deck on Franklin Street – free weeknights and weekends • Cumberland County Courthouse parking lots • Parking in city lots on Person and Olde Streets • Paid parking in the Systel parking lot at 225 Green Street, as well as other various downtown locations 24 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s
Festival Rules
Garden Party April 27, 3 p.m.– 7 p.m. $50 each Cross Creek Park on Green Street Boys & Girls Clubs of Cumberland County, Inc. Contact: Don Williams dwilliams@ccbgc.com or 910-484-2639 An afternoon and evening of Southern tradition – dancing, entertainment, good food and friends.
Fun Spot for Kids – Joining Hands with the Child Advocacy Center April 28, 2 p.m. – 5 p.m. FREE Child Advocacy Center - 336 Ray Avenue Contact: Kensley Edge kedge521@aol.com or 910-484-4618 A fun and free outdoor location for children and parents across from Festival Park. Activities include bubble blowing, face painting, an art wall, fishing for prizes and other child-friendly games with activities.
7th Annual Hogs & Rags Spring Ride April 28, 7:30 a.m. – 3 p.m. $50 each Registration 7:30 a.m. at Airborne & Special Operations Museum Contact: Delana Faircloth hogsandrags@gmail.com or 910-876-7272 Join this fundraising event for the benefit of Shriners Hospitals for Children, Kidsville News and the American Cancer Society.
Visit the Dogwood Trail
Visit the historically-significant sites in The City of Dogwoods. This trail will take you to many exciting locations throughout the city, while showcasing the beautiful horticulture of the area. Visit FayDogwoodFestival.com for details.
• No coolers allowed • No pets (except for service animals) • No weapons of any kind • No bikes, rollerblades or skateboards • No foul language or bad behavior
Fayetteville-Cumberland Adult Tennis Tournament April 28 through April 29, 9 a.m. – 5 p.m. $15 singles/$30 doubles Fayetteville-Cumberland Parks & Recreation Contact: James Parker jparker@ci.fay.nc.us or 910-433-1392 Enjoy a weekend of great tennis and social fun.
Jazz on Top of the Town April 28, 8 p.m. – 1 a.m. $30.00 each Alpha Kappa Alpha Sorority, Inc. – 2510 Legion Road Contact: Andrea Royster msnicoleroyster@gmail.com or 910-583-6843 An evening of jazz featuring national recording artist Jeannette Harris and her band. Proceeds will support UKO community service projects and scholarships.
FTCC Graphic Design Portfolio Review April 28, 5 p.m – 8 p.m. FREE Inside the Arts Council building - 301 Hay Street. FTCC Department of Advertising & Graphic Design Contact: David Sholter sholterd@faytechcc.edu or 910-678-9841 See the creativity of Fayetteville Tech’s 2012 advertising and graphic design graduates’ original graphic designs, illustrations, photography and more.
The Festival of Keyboards April 29, 6:30 p.m. FREE Snyder Memorial Baptist Church – 701 Westmont Drive Contact: Joy Cogswell music@snydermbc.com or 910-484-3191 This fifth-annual event featuring pianists on four grand pianos. The show features a wide variety of styles including sacred, classical, patriotic and pop. Special Advertising Supplement | 25
Celebrating
years 30 of Dogwood 1982
1983
1984 1
The Dogwood Festival was conceptualized by Mayor Bill Hurley, John Malzone, Jimmie Little and others. Malzone was the first festival chair. In 1982, the Dogwood Festival’s seed was planted.
82
The first festival was a celebration of spring, with Dogwoods in full bloom. That year, comedian Red Skelton performed at a cost of about $30,000 an hour, according to Malzone. The festival coincided with the bicentennial of the naming of the city.
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83
85
The festival was highlighted by a street dance celebrating the newlyrenovated downtown area. “I never thought I’d be dancing in the middle of Hay Street,” one of the attendees said. Left,, Mayor Bill Hurley accepts a limited edition shirt. Below, Hurley and others prepare for the festival ball.
1985
1986
1987
1988
1989
86
The street dance grew even bigger, with The Zipper Band entertaining the crowd. Larry Campbell, “The Laird of Fayetteville” played bagpipes as the festival’s official mascot.
89 Above, Bill Hurley and Mary Grace Cain judge entries in the Dogwood Festival poster contest. In 1989 the festival was three weeks long and featured special guest, George “Spanky” McFarland of “The Little Rascals.”
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D.J. Kirby mans the Dogwood booth at the post office. The postal service offered Dogwood Festival stamp cancellations during the month of the festival. This year marked the beginning of the Fun Run.
The 1992 edition of the festival featured such oddities as racing pigs, left, and a flea circus, below.
92
90
1990
1991
1992
1993
Left, opening ceremonies with J.L. Dawkins, Fayetteville’s former mayor. Above, the Dogwood Festival board, featuring Tony Chavonne, the current mayor. Right, Family Fun Day with Granddady Junebug.
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91
1994
Believe it or not, this picture is from the 1990s. The festival included a sock hop in its official events.
This was one of several years that featured a rodeo as a sanctioned event.
94
1995
97
1996
1997
1998
1999
93
Above, line dancing was the rage in 1993. The crowd attempted to enter the “Guinness Book of World Records” for the world’s biggest line dance but fell just short. Right, the Rowan Street Park stage was the center of concert activity.
98
Executive Director Mandy Pittman and the Budweiser Clydesdales
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Jason Brady, a former student at UNCP, was presented with a $500 check for winning the Dogwood poster contest. For years, the official theme for the festival was designed by local artists.
2000
01
2001
03
2002 2000 was a big year for Dogwood, even though much of the weekend was soggy. The 2000 edition of the festival was the first for Sharon Caughey, the new festival director. Much of the entertainment centered around a stage in front of the Market House, where folks line dance (below).
00
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2003
The midway on Gillespie Street drew a large crowd. Unique and unusual events for the year included a bed race down Green Street.
2004
It was the year of the fish as downtown was packed with more than 50,000 people during 2006’s Hootie and the Blowfish concert. Photograph by Johnny Horne. Partnership for Children made a big splash with an exhibit provided by The North Carolina Aquarium and the Ripley’s Aquarium.
06 2005
Right, Hay Street was crowded during the festival.
2006
2007
2008
2009
Festival Park opened to rave reviews with a concert by pop star JoJo. New director Carrie King says the park brings the festival to the next level.
Fayetteville PWC planted 100 dogwoods along the Dogwood Trail. Edwin McCain headlined the weekend as one of the festival’s first national music acts.
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The festival featured varied entertainment, with Joe Nichols, Soul Asylum and the Gin Blossoms filling up Festival Park. Ocean Spray turned their display into a real cranberry bog.
10
2010
2011
2012
The Dogwood Festival wins its first international award. National headliners, Everclear and Jo Dee Messina attract large crowds.
11 An economic impact study shows Dogwood Festival brings more than 250,000 attendees and $4.5 million in spending to Cumberland County, more than any other event.
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Past Past chairs chairs
Row 1 – Sherri Collins (1998), Carla Supples (2011), Mary Talley (2008) and Jon Warren (2009) Row 2 – Jim Crayton (2002 and 2003), Jim Rutherford (2004), Kelvin Culbreth (2006), Debbie Godwin (2012), Jon Malzone (1983 and 1984), Joe Alley (2000) and Billy Hurley (1982 and 1983) Not Pictured: Bobby Suggs – 1985, RB Goforth 1986-1987, David Hays 1988, Mac Healy 1989-1990, Anna Smith 1991-1992, Mary McCoy 1993, Jean Moore 1994, Christy Walker 1995, Randall Fraley 1996-1997, Clay Johnson 1999, Meredith Player Stiehl 2001, Joy Kirkpatrick 2005 and Bill McMillan 2010
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Professional Loadmaster’s Association American Red Cross
giving giving back back
34 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s
The Dogwood Festival comes to Fayetteville every April and makes an enormous impact. The highly visible entertainment aspect is obvious – national music acts, elaborate children’s activities and hundreds of vendors draw huge crowds. However, Dogwood makes an even bigger splash in the community by providing fundraising opportunities to other nonprofit groups and creating an economic effect unmatched by any other event in the county. Carrie King, the Dogwood Festival’s director, said the festival’s symbiotic relationship with area nonprofits is a necessity. The organizations provide a volunteer labor force for the festival, while raising funds for their cause. “The positions we give those nonprofits are vital services to what we do,” said King. “When you are so dependent on a volunteer it just makes
the process that much better, because we are working with individuals who are really invested in getting the job done.” Dogwood works with nonprofits such as the Professional Loadmaster’s Association, the American Red Cross and the Fayetteville Apartment Association’s fundraising drive to help kids at St. Jude Children’s Hospital. Victoria Raleigh of the Highlands Chapter of the American Red Cross said her organization’s affiliation with Dogwood makes a big difference in the year’s fundraising. “We love that the Dogwood Festival gives back to the community,” Raleigh said. “The American Red Cross isn’t a government organization – we receive 100 percent of our donations through community and organizations like Dogwood.” The American Red Cross
helps the community by providing disaster relief, clothing and food for victims of home fires, emergency communication to members of the armed forces, and health and safety preparedness. Last year, the Dogwood Festival gave an extra boost during a unique time of need. “Our community was devastated two weeks before the festival by a tornado – the Red Cross’ volunteer force was devastated,” King said. “We provided the volunteers to work, and let the Red Cross keep the money. “We also had red buckets set up for donations around the festival,” she said. “We raised almost $7,000.” The festival’s generosity made a big impression on Raleigh. “Right after the tornados they also went a step above and not only gave a portion of profits, but also took donations,” Raleigh said. “We weren’t able to adequately staff it, but the board
Fayetteville Apartment Association worked and still gave us the same amount. We are thankful they are able to do that for us.” This will be the first year that Melissa Reid’s group from the Fayetteville Apartment Association and Apartment Finder will help staff the festival. All of the money they collect will be given to the Swamp Boys’ Fishing to Fight Cancer Charity, partnered with St. Jude Children’s Hospital. “I am a big advocate of the city of Fayetteville and
the Dogwood Festival,” Reid said. “We will have a lot of our members to volunteer with us, as well as the gentlemen from the Fishing to Fight Cancer charity. Hopefully we can make quite a bit of money. The more we raise, the more we can help.” Reid said she also hopes to spread the word about the Apartment Association through the festival. Last year, more than 250,000 people came to downtown Fayetteville for the festival weekend.
King points to a recent economic study conducted by the International Festivals and Events Association that illustrates the Dogwood’s impact on the area. According to the study, more than 37 percent of the festival’s attendees traveled from outside of Fayetteville, spending nearly $1.4 million. After factoring in local visitors, the festival makes an estimated $4.5 million economic impact on the community. King said the festival itself deals with only local vendors, helping the area’s economy even further. “Everything we purchase is local. We use local vendors for our tents, for our midway provider, all of our printed materials, envelopes, sound and lighting, our insurance provider – the only thing we paid for that is not considered local is our entertainment headliners,” King said. “That is all money and taxes being paid in Cumberland County.”
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Commemorative Festival Wine To celebrate the 30th anniversary of the event, the Fayetteville Dogwood Festival is introducing two special wines to mark the occasion. The two collectable bottles, labeled with the festival’s 30th anniversary logo, will be for sale during and after the Dogwood weekend. The wines are being produced by local vineyard, Little River Wines, of Mt. Gillead. The vintage will be produced in a limited quantity. “It’ll probably be 15 cases of each, that’s it,” said Alex Bryant, the cellarmaster at Little River. “This is a small production run made just for the Dogwood Festival. It’s a one-time event celebrating a great festival.” The micro-produced wine will come in two varieties – a sweet, white table wine and a red Cabernet Franc blend. The Cabernet was aged for 12 months in premium French oak barrels. “All of the wine featured is grown at our vineyard,” Bryant said. “We don’t buy any grapes.” The wine will be sold at the Little River booth at the festival. Price for the commemorative bottles has yet to be announced.
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Cool off during Dogwood There’s no better way to cool down on a hot day in Dixie than with Southern-flavored ice cream. Front Porch Carolina Churned Ice Cream, a recent release by the Mooresville Ice Cream Company, will be on hand at the Dogwood Festival with some unusual flavors. The 15 Southern-inspired tastes include Sweetie Tea, Blackberry Crumble, Nana’s Banana Pudding, Lemony Sunshine, ChocolateRocker, Scarlett Red Velvet, Sassy Strawberry and Peachy Keen. Visit Front Porch’s booth at the festival to try the ice-cold treats.
www.enjoyfrontporch.com http://www.facebook.com/enjoyfrontporch
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Fifteen years of Dogwood
Beauty
&Brains
By Shirley Stallings, Festival Pageant Chairperson
The Fayetteville Dogwood Festival Pageant is back for its 15th year of crowning the festival’s official representative. After all these years we are still bragging that we train our contestants for bigger and better things, and at the same time we are still convinced that being crowned a Fayetteville Dogwood Festival queen is a big thing! We always see many new faces. However, time and time again, we see many of the same contestants competing year after year vowing to take the Dogwood crown home. Persistence has paid off for many contestants, including one young lady who competed six times before winning the big title of Miss Fayetteville Dogwood Festival and receiving a $1,000 cash scholarship. She stated that she felt like she had just won an Academy Award. The Dogwood Festival Pageant isn’t just another pageant, it is a production. It is not as much about beauty on the outside as it is beauty on the inside. The five Miss America accredited judges are charged with the responsibility of choosing the most-qualified young lady in each division. These judges meet with each individual contestant for an in-depth interview. Each contestant is questioned about her knowledge of the City of Fayetteville, the Dogwood Festival and current events concerning the world around us. Through this process the judges are able to gauge the personality and knowledge of each contestant. The interview process counts as 50 percent of the contestants’ overall score, so the young ladies must be knowledgeable and have the ability to communicate and articulate well. Our theme this year, “A Dogwood Salute to an All American City,” made for a colorful production of red, white and blue as 50 beautiful, young ladies graced the stage to an opening number of “All American Girl.” The Finale featured a patriotic tribute melody. We are proud to say that during the past 15 years, the Dogwood Festival Pageant has touched the lives of more than 750 young ladies in our community.
2011 Queens: Grace Thompson – Young Miss, Madisyn Hall – Junior Miss, Erika Taylor – Miss Fayetteville Dogwood Festival, Megan Karpinski – Teen Miss 38 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s
Fayetteville After Five benefits from Dogwood’s role One of Fayetteville’s most popular summer traditions was added under the Fayetteville Dogwood Festival umbrella last year with successful results. This year, Fayetteville After Five is going to be even bigger. The summer concert series will have more entertainers at each event, giving music fans even more to look forward to. Last year, under the Dogwood Festival’s guidance, average crowds of 1,500 to 2,000 enjoyed the music in Festival Park. “It’s an established event, and everyone in the community knows about the event,” said Carrie King, director of the Dogwood Festival. “It’s been well received.” Fayetteville After Five is promoted and staffed by the festival organization, while funding and scheduling is handled by R.A Jeffreys, the local Anheuser Busch distributer. The nonprofit Dogwood Festival is allowed to keep all of the profits from beverage sales. After years of hosting only one headlining act per event, this year’s concerts will feature two big names on each night. Further, the July edition of the Thursday-evening show has been canceled due to oppressive heat that has hurt attendance in the past. Jeff Fox, of R.A Jeffreys, says these two major changes are connected, and should lead to a better season this year. “The reason behind that is the heat over the last three years has been absolutely miserable in July. The last one
was 104 degrees on the field,” Fox said. “We have taken the other months and stacked two bands. We took the sponsorship money we were spending in July and spent it on the other four months.” King said taking on the concerts was a good addition to her organization’s full palette of events, which include the namesake Dogwood Festival, Historic Hauntings and the New Year’s Eve Party in the Park. “Fayetteville After Five has definitely expanded our franchise,” she said. “We’ve even considered moving it to Friday night, to see what kind of attendance we can get.” However, for this year, the concerts will stick to Thursdays. There will be a wide variety of entertainment, said King. “This year we are going to concentrate on each month as a genre,” she said. “One month is beach music, one month is country, one month is rock, one month is soul.” Fox said partnering with the Dogwood Festival as a sponsor is the right choice for his company due to the experience the Dogwood staff has in setting up for concerts and managing large crowds. However, the main reason for the concerts is to benefit the citizens. “You are trying to make sure you give something of value to the community,” he said. “Not only with music but through the organization of Dogwood, which is a nonprofit. It allows them to turn around and spend that and do more for the community.”
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Wet Wet Willie’s Willie’s Dogwood Dogwood Raffle Raffle to to Benefit Benefit Wounded Wounded Warriors Warriors By Jaymie Baxley Wet Willie’s owner Josh Collins, a retired soldier turned local business owner, hopes to use his new frozen daiquiri bar’s success to help make life a little easier for wounded servicemen. “We’re holding a raffle for VIP passes to raise money for the Wounded Warrior Project,” Collins said. “It’s a way for us to give back and contribute to all of my brothers still serving – we’re always looking for ways to contribute.” Collins worked as a special operations soldier for more than 20 years before retiring from the military in 2008. Following his retirement, he has spent his past four years of civilian life running one of downtown Fayetteville’s flagship
40 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s
establishments, Huske Hardware House. For his most recent endeavor, Collins purchased a Wet Willie’s franchise and decided to build a new location in the empty property adjacent to Huske Hardware. Collins and his wife, Tonia, were fans of the Georgia-based national chain and had contemplated buying into it for several years prior. Their investment proved worth the wait. Since opening last November, the frozen daiquiri bar has become one of downtown Fayetteville’s most popular nightlife destinations. Wet Willie’s will make its Dogwood Festival debut as a presenting sponsor and will be raffling off all-access, VIP passes in the weeks leading up to the festival. Every cent raised from the sale of raffle tickets will be donated to the Wounded Warrior Project, a nonprofit organization that offers
assistance to injured service members. “This organization provides all kinds of benefits outside of the VA and the army; they’re a great bunch of guys,” Collins said. A total of 100 winners will be randomly selected from two separate drawings. One raffle will be for passes granting festival-wide VIP treatment, while the other is for passes allowing exclusive access to country star Gretchen Wilson’s performance on Friday evening. Collins estimated the value of each prize to be around $150 to $200. Regular tickets to Wilson’s show will also be available for individual purchase at Wet Willie’s for $15. While he hadn’t settled on an exact date as of this writing, Collins predicted that the drawings will occur during the week preceding the festival. Participants may sign up for the raffle and buy tickets in person at Wet Willie’s, located at 411 Hay Street, or Huske Hardware, at 405 Hay Street. For questions about ticket availability and pricing, call 910-426-5650. For more information on the Wounded Warrior Project, visit woundedwarriorproject.org.
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GRAPHIC CONTENT Design and advertising portfolio review gives visitors a look at the world of graphic arts.
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There’s a fine line between advertising and art. That’s the message students from the Fayetteville Technical Community College’s graphic design and advertising class hope to spread during their portfolio review on Saturday, April 28, at the Arts Council Building. Visitors can come into the air-conditioned exhibit hall and view the works of 16 college seniors ready to enter the world of graphic art. The long-standing event has always coincided with the Fayetteville Dogwood Festival. But this year, the portfolio review is an official part of the festivities. “For 10 years we’ve taken advantage of the Dogwood Festival, but what is different this year is that it is a sanctioned event,” said Dave Sholter, an instructor with the advertising and graphic design program. “Come to the show and talk to the students. It’s a chance to have an understanding of all the effort and special skill that is required ... Visitors can come in and refresh themselves and look around.” Students of the class are excited to show off the work they’ve produced over the last year. “It’s exciting and I’m a little nervous too,” said Kedryn Evans, a senior in the class. “It is personal, and you do put a lot of yourself in your work. To have it all standing up in a large format is very different.” Sholter says visitors can expect to see a wide range of graphic products from logos and print ads to posters and photography. “For me it’s more about making sure my resume and portfolio
itself is in the best shape,” Evans said. Hopefully, students will be able to parlay those portfolios into employment, something that has happened in the past. Sholter said area media outlets and other businesses in need of designers usually attend the exhibit. “Area business people often come in and hand out business cards,” he said. “It’s very possible (the students) could get a job lead through this.” Robert Logue, another senior student, is embarking on graphic design as his second career after a car accident ended his career as a plumber and ambitions of being a chef. He said FTCC’s program is excellent, allowing him to excel at a new trade quickly. He’s also been able to tap into his artistic side. “You have to remind yourself you’ve only got a year doing this,” Logue said. “In a little bit of time I’ve actually learned these programs. “They are great teachers,” he said. “I didn’t even know a computer until they taught me.” Sholter said the review brings attention to the graphic design and arts program at FTCC, allowing visitors to learn a little bit more about a vital industry. “It’s to promote and bring awareness,” he said. “People don’t know where this stuff comes from ... that it just comes from outer space. “When people see it, they get it,” he said. “Come meet some of the designers ... design and advertising are really a part of pop culture.” The portfolio review will take place at the Art Council Building at 301 Hay Street in downtown Fayetteville.
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Thank Thank you you to to all all of of our our sponsors sponsors and and partners. partners. Presenting Sponsors
Platinum Sponsors
Gold Sponsors
& RE/MAX PREMIER PROPERTIES 910-484-0163
150 N. McPherson Church Rd. Fayetteville, NC 28303
Silver Sponsors
Bronze Sponsors
Apartment Finder • Ethos Creative Group Designs & Events Hay Street United Methodist Church • Kings Grant Golf Course • Neff Rental
44 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s
Without their generous spirit and contributions we would not be able to produce this premier event for our community!
Event Sponsors & Partners
2012
Stage & Friday Concert
Kidstuff area
Saturday Concert Sponsor
Car Show
Midway/Carnival
VIP/Sponsor area
Street Fair Stage
Boom & Bloom Kick-off Sponsor
Harley Davidson Experience
Volunteer Sponsor & Disabled Shuttle
OfďŹ cial Soft Drink Partner
Volunteer Hospitality
ÂŽ
Stage & Entertainment Hospitality
Business Patrons Carlton Hubbard Photography Sheryl Spears, Realtor Independent Insurance Group Kevin Williamson Construction Navy Federal Credit Union Triangle Surgical Associates Townsend Real Estate United Way of Cumberland County
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By Jaymie Baxley
Experience Harley-Davidson at Dogwood
Year after year, droves of festival goers flock to Dogwood’s annual car show to admire the vast assortment of rare and antique automobiles on display. This year, Fayetteville’s evergrowing community of motorcycle enthusiasts will receive the same opportunity. The Dogwood Festival has the first Harley-Davidson Experience event, presented by Cape Fear HarleyDavidson of Fayetteville. The event will showcase a bevy of new and vintage bikes and will also offer free motorcycle maintenance classes from trained Harley-Davidson professionals. “We do quite a few off-site events,” explained John Tew, Cape Fear Harley-Davidson’s general manager. “This is just one of them, and because it is in town and close, we can do a little bit more than usual.” That “more” alludes to the
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dealership’s popular Jumpstart Ride Simulator. The simulator allows drivers to test ride just about any bike on display by locking up the front axle. The back tire rests on two rotating drums, which allow the driver to start up the motorcycle as well as shift through gears, without running the risk of falling over or taking off. According to Tew, the combination of rising gas prices and incoming tax returns have made this a very profitable time of year for his dealership. However, the bikes on display will not be available for purchase at the event. In lieu of a hog, attendees can stop by the event’s retail area to purchase officially licensed merchandise from the iconic bike manufacturer. The Cape Fear Harley-Davidson Experience event will take place on Saturday, April 28 and will run from noon to 4 p.m. For more information on the event, call: 910-864-1200.
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48 | 2012 Fayetteville Dogwood Festival presented by Wet Willie’s