How to Become a Social Media Guru DANIELLE RHEW
5 Social media rules to live by
When & How much to post
What content for each platform
Hashtags are your new best friend
Likes vs Engagement
Examples, RIO model & Content Road Map
Top things to remember when advertising on Social media S.A.P (Sit and Plan) Know your audience Post consistently Post relevant content Get Creative
Monthly Active Users 2,230,000,000
1,900,000,000 1,000,000,000 336,000,000 106,000,000
Who uses
55-64 9% 16-24 25% 45-54 15%
35-44 22% 25-34 29% 55-64 8.7% 45-54 11.7%
16-24 29.1%
35-44 20.4%
25-34 30.1%
YouTube
Social Media
55-64 6%
45-54 13%
16-24 31%
35-44 20%
45-54 8%
55-64 3%
25-34 30%
16-24 37%
35-44 18%
25-34 34%
Most popular times to post on Social Media 9AM-10AM
3PM-5PM
12PM-2PM
12PM-3PM
3PM-4PM
How much should you post every day?
Facebook Twitter Youtube* Linkedin Instagram *Per week
Videos get 20% more clicks than photos
Emojis result in an increase of 57% more likes on Facebook. Use LinkedIn exclusively for blog-like posts with a professional tone to them
Twitter engagement goes the more unique hashtags used
UP
#nofilter #makersvillage Heavy use of Hashtags on Instagram can lead to a decline in engagement, use no more than
Having a few hundred likes is great!
Unless your engagement doesn't reflect your audience
Sample Posts, RIO Model & Content Road Map
Facebook Facebook is great for most media. Hosting giveaways and events is a lot easier on Facebook with the options given to you. You can comment, react and even share posts with ease.
Twitter Gives you a 280 character limit for tweets, so be short and use hashtags when possible.
Instagram Make sure your bio is short and to the point
Having Story highlights is a great way for your new fans to look back on your old work, without having to scroll through your whole feed
YouTube
LinkedIn is not directly made for small businesses. You can still use it to your advantage though! Posting updates on how your social media marketing is going not only give you a hard copy of what is going on but looks good on you to future employers.
Monthly Road Map Post a new product at least 3 times a month
Record videos to help explain your products
Use polls once a month to learn about your audience Share photos of your customers with your products #FanFriday
Partner with other businesses to help promote each other one a week
RIO Model Growing organically on Social Media costs , not Use engagement figures to gauge your growth, instead of likes/followers.
Reach Impressions Interactions Audience Retention/Total Views
Sources can be found here
DANIELLE RHEW