Rainbow Six Siege Pitch Deck

Rainbow Six Siege Interactive Season Announcement Sponsor Pitch Deck | Danielle Rae Rhew

Table of Contents PART 1

PART 9

Executive Summary

Revenue Generation

Our Brand

Liability Concerns

Event Overview

Budget

Player Perks

Media Strategy

Event Objective

Timeline

PART 2

PART 3 PART 4 PART 5

PART 6

Market Research PART 7

Sponsorship Tiers/Values PART 8

Exibitor Packages

PART 10 PART 11

PART 12

PART 13

PART 14

ROI

PART 15

Event Evaluation PART 16

Appendix

Executive Summary Campaign Period: February 2020-February 2021 Target Audience: 16-28 Year olds Budget: $200,000 Research Summary: Research into the company and game helped guide decisions made for this campaign.

Media Summary :An experimental unique event will be used to set the new season apart from past seasons.

Summary of primary findings: Even after 4 years, Rainbow Six Siege is still thriving as more content gets added to the game each season.

PR: With the high visibility that Ubisoft has on Social Media, this will be the main form of advertising as well as in game announcements.

Evaluation: The use of post-event surveys and social listening will give insight to the success of the event.

Founded in 1986 by five brothers, Ubisoft, a French company, is a global leader in video games and entertainment. With over 35 studios and 12,000 creative minds, Ubisoft is the second biggest creative force with over 80% of our teams devoted to creation.

Headquarters: Montreuil, France CEO: Yves Guillemot 88 million unique active players Popular Franchises: Tom Clancy's Rainbow Six, Assassin's Creed, Just Dance, Tom Clancy's Ghost Recon, Far Cry, Watch Dogs, Tom Clancy's The Division and Beyond Good and Evil.

Our Brand

Social Media Presence 21.1 MILLION 12.5 MILLION 8.5 MILLION

Target Audience For this event, we would like to take the normal audience and expand it out some. The target audience for this event would be:

16-28 Year-Olds 16-24

Year-old Males make up the majority of the audience for past Rainbow Six Siege Events

Rainbow Six Siege

12

46

Operators

Seasons

23

35M

Maps

Players Rainbow Six Siege is a tactical first person shooter.

Pair up in a 5v5 match with your favorite operator and discover one of 23 different maps.

Event Overview This event brings a new way to announcing the next season in Rainbow Six Siege. In addition to how seasons are teased/ announced now, Ubisoft would host an interactive 2 day event complete with replica of the new map for the new season. Pros and all players alike will be able to participate in live matches of Rainbow Six Siege with a colorful twist, paintball guns.

Pro E-Sport players will be invited out to participate in the live match and able to stream the event on their channels. (Twitch, Youtube or Facebook)

Along with the paintball course, attendees will be able to play the new maps and operators early digitally.

Live Gameplay After suited in safety gear, coms and Go Pro's, teams of 5 will pick their paintball weapon of choice. Once each player has done so, the game mode is randomly selected and the preparation phase will begin.

Kills will be determined by the amount of the opposite teams colors the player is covered in. Once a player is 75% covered, they are to exit the course.

Rounds will be timed at 30 minutes each. If the objective is not met, the team with the least deaths/paint, is the winner.

The winning teams will receive physical rank pins based on how they did during the match.

Hostage

Game Modes

The hostage is in an unknown location within the area of operation.

Defenders hold the hostage until time expires, or eliminate the enemy team.

Attackers need to either neutralize the defending team, or rescue the hostage and bring them to the extraction point without being eliminated by the Defenders.

Keep in mind that if the hostage is killed, whichever team landed the fatal blow will immediately lose the round.

Secure Area

Attackers must locate the room housing the biohazard container and hold the position inside for at least 10 consecutive seconds. Defenders must prevent the attackers from locking down the biohazard room by maintaining a presence within the same room.

The timer can be interrupted if any Defenders enter the room, Attackers must work to either eliminate them, or force the Defenders out of the room.

Weapons

Bomb

Two bombs have been placed within the objective location. Attackers must attempt to defuse one of the bombs by activating the defuser. Once activated, the defuser will take 45 seconds to disarm the bomb. The Attackers win the round if they can disarm one of the two bombs, or the enemy team is eliminated. Defenders must prevent the Attackers from activating the defuser, or disable the defuser if it has already has been activated. The Defenders can also win the round if they eliminate the enemy team.

Paintball Guns & Grenades

Player Perks Players attending the event will get

Exclusive Weapon Skin

Early Access to Pre-order the Play The New new season Maps and pass first Operators

Twitch drops will be available for players who cannot make the event. Players will earn these cosmetic charms based on their watch time of the official streams of the event.The break down of times is below:

Copper

Bronze

Silver

1 hours of viewing

5 hours of viewing

10 hours of viewing

Gold

Platinum

Diamond

15 hours of viewing

20 hours of viewing

25 hours of viewing

Event Objective The overall objective of the event is to bring the community together in a new way. Going above the norm of simply announcing new content, this event would show the community that they are the reason Rainbow Six Siege continues to thrive with new updates every season. Bringing a more interactive event to the public will set a new status quo for the industry and set Ubisoft and the game apart from other comparable studios/games.

Market Research A pre-event survey will be sent to all players who have opted into emails and played Rainbow Six Siege in the last year across all platforms. After the deadline, answers will be analyzed to see if this type of event is something the community would be interested in. The type of questions used will favor towards the Likert-type scale.

Click here to see example survey

Sponsorship Tiers Copper

Bronze

Silver

Gold

Listing on Event Website

Listing on Event Website

Listing on Event Website

Listing on Event Website

Logo placement on banners, which serve as backdrop in all press photo opportunities

Logo placement on banners, which serve as backdrop in all press photo opportunities

Logo placement on banners, which serve as backdrop in all press photo opportunities

Logo placement on banners, which serve as backdrop in all press photo opportunities

Social Media Mentions: 4

Social Media Mentions:6

Social Media Mentions:8

Social Media Mentions: 10

Single Booth

Single Booth

Double Booth

Double Booth

Name recognition in all press releases related to events

Name recognition in all press releases related to events

Name recognition in all press releases related to events

Logo on Event Shirt

Logo on Event Shirt 2 volunteers to help with setup/breakdown

$5,000

$10,000

$20,000

$30,000

Platinum

Diamond

Listing on Event Website

Listing on Event Website

Logo placement on banners, which serve as backdrop in all press photo opportunities

Logo placement on banners, which serve as backdrop in all press photo opportunities

Social Media Mentions: 12

Social Media Mentions: 14

Mega Booth

Super-Mega Booth

Name recognition in all press releases related to events

Name recognition in all press releases related to events

Logo on Event Shirt

Logo on Event Shirt Sponsor name will be part of the official event name

3 volunteers to help with setup/breakdown

Logo on Event Badges

Bag Inserts 4 volunteers to help with setup/breakdown

$40,000

Logo on Event Badges

$50,000

Sponsorship Value The Experimental nature of the event opens will bring in media coverage that would be beneficial to all parties involved. With Social media being the focal point of advertising, sponsors have the opportunity to be in front of 42.1 Million fans.

Exhibitor Packages Companies that would like to participate in the event without becoming a sponsor will be able to purchase floor space in the exhibitor hall. One of these spaces is already provided to all those who choose to be a sponsor, with the size based on which tier is chosen

Single Booth

Double Booth

Mega Booth

Super-Mega Booth

11' by 11' floor space Includes three 8' by 30" clothed tables and two vendor badges.

11' by 22' floor space Includes up to six 8' by 30" clothed tables and four vendor badges.

11' by 44' floor space Includes up to twelve 8' by 30" clothed tables and eight vendor badges.

30' by 30' floor space Includes up to sixteen 8' by 30" clothed tables and ten vendor badges.

$400

$800

$1700

$2500

Revenue Generation Single Day Pass • Entry into the event • Code for event exclusive In-game skin • Access to Live Action Paintball Map

$45

Single Day VIP Pass

• Entry into the event • Code for event exclusive In-game skin •Access to Live Action Paintball Map • 2 Hour Early Entry into event • 50% off of Ubisoft Merchandise at event

$85

Weekend Pass

Weekend VIP Pass

• Entry into the event • Entry into the event • Code for event • Code for event exclusive In-game skin exclusive In-game skin • Access to Live •Access to Live Action Paintball Map Action Paintball Map • 2 Hour Early Entry into event • 50% off of Ubisoft Merchandise at event

$80

$120

Merchandise Sales Apparel, figures, Art and other accessories will be available at the Ubishop Booth.

Game Sales

Ubisoft will have a booth with physical copies of their game catalog for sale

Liability Concerns

Insurance Liability coverage for up to 10,000 attendees per day Additional coverage for building damage

Liability Waiver Any players who opt to participate in the paintball course must sign a waiver and code of conduct. Going against the code of conduct can result in the player being asked to leave the event Players under 18 must have a parent sign on their behalf

No fault medical expense insurance for attendees

Players under 16 will not be able to participate in the paintball course.

Code of Conduct

Waiver Example

Budget

Location $70,000 Supplies $30,000 Print Media $5,150 Liability Insurance $1,000 Research $1,500 Advertising $4,000 Appearances $20,000 Total $131,650 Budget $200,000 Contingency $68,350

Media Strategy Before the Event Teaser announcement of the event 3-4 months in advance across all regional accounts/game specific accounts.

Real announcement of the event less than a week after teaser.

Posts with updates on tickets, perks and general reminders leading up to the event.

During the Event Live steam scale course across all platforms.

Re-shares of attendees using event specific tags.

Updates from the event Live interviews with attendees and pros at the event.

After the event Post-event videos with recaps.

Wrap up blog post Special thanks to all those who attended and helped with the event.

Measure social media engagement and buzz from event.

Timeline

Pre-Event Survey

Reach out to potential sponsors

Analyze data from survey

Post-Event Survey

Announce Event

Nail out final details

Event

Return on Investment Keeping with the experimental nature of this event, how ROI is gauged will also be experimental. The following methods will be used to gauge ROI before, during and after the event.

Social Listening After-event Survey Gamification Kee

Event Evaluation In order to evaluate the success of the event, a few things will be taken into consideration. The first being ticket sales for the event. Since this is the first of its kind, it will be important to gauge if this is financially beneficial to all parties involved. Besides ticket sales, three methods from our ROI model will also be analyzed.

Social Listening A dashboard will be set up to track the buzz around #PaintballxSiege tag. This will be analysed before, during and after the event.

Post-Event Survey Using the same question type as the pre-event survey, this post-event survey will gauge how players felt about the event. It will go out 2 days after the conclusion of the event to emails that are associated with ticket orders.

Gameification While the event as a whole fits into this category, additional perks for those who check in, tag social media and engage more with the event overall will be awarded.

Appendix Ubisoft FY18 EARNINGS. (2018).

Ubisoft.com. (2019). Ubisoft - Key Figures. Available at: https://www.ubisoft.com/en-US/company/investor_center/key_figures.aspx Colston, K. (2019, February 22). How To Use Event Gamification and Boost The Energy Of The Attendees. Retrieved from https://helloendless.com/how-to-use-event-gamification-and-boost-the-energy-of-the-attendees/ Harrison, K. (2017, March 10). Many benefits you can offer sponsors. Retrieved from https://cuttingedgepr.com/freearticles/sponsorship/many-benefits-can-offer-sponsors/ Friedman, B. (2019, February 15). 5 New (And Effective) Ways To Measure Event ROI. Retrieved from https://neilpatel.com/blog/ways-to-measure-event-roi/ We are Ubisoft. (n.d.). Retrieved from http://weare.ubisoft.com/ Ubisoft. (n.d.). Ubisoft's sales from the fiscal years 2005 to 2018 (in million euros). In Statista - The Statistics Portal. Retrieved April 25, 2019, from https://www-statista-com.proxy006.nclive.org/statistics/328291/ubisoft-annual-sales/.

Hubbard, P. (2015, April 06). 10 Things to Know When Insuring Events. Retrieved from https://www.insurancejournal.com/magazines/mag-features/2015/04/06/362790.htm Perlman, C. (2019, March 21). Putting Together Your Comprehensive Social Media Event Strategy. Retrieved from https://www.socialtables.com/blog/social-media/comprehensive-strategy/ What is Rainbow Six Siege? (n.d.). Retrieved from https://rainbow6.ubisoft.com/siege/en-us/game-info/index.aspx Seasons and Changes. (n.d.). Retrieved from https://rainbow6.ubisoft.com/siege/en-us/game-info/seasons.aspx Twitch Drops. (2019, April 19). Retrieved from https://dev.twitch.tv/docs/drops/ Waiver Form Example. (n.d.) Retrieved from https://lakesidestudentministries.files.wordpress.com/2008/10/paintballwaiverform.doc Fiebich, T (2019, April 10). Rainbow Six Siege Sponsorship Interview. (D. Rhew, Interviewer)