DELEGATES ORIENTATION PACKAGE hackthecity.ca
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INTRODUCTION
Welcome to Hack The City As 1 of the 100 delegates accepted, you have the opportunity to start building the foundations of your career. Over two months you will be working with your team and mentors across the city to develop a proposal that will change the face of an industry.
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TABLE OF CONTENTS 02
Introduction
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Table of Contents
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Our Partners
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Our Sponsors
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Directors Statement
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Itinerary
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Timeline
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Timeline
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Special Events
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Mentorship
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Keynote Speakers
13-17 Case Breakdown
The winning team in each category will receive a prize that will provide them with an unparalleled opportunity to build the foundation of a career with one of our three presenting partners.
OUR PARTNERS 4
DIAMOND
PRESENTING EMERALD
CASE
OUR SPONSORS
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SAPPHIRE
RUBY
PL ATI NU M GOL D
BRON ZE
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DIRECTORS MESSAGE
Congratulations on your acceptance to Hack the City! Throughout this program you will have the opportunity to apply your education and creativity to real world developments by creating projects that aim to solve some of the biggest challenges facing the province of Ontario today. During Hack the City you will have the chance to network with some of the world’s foremost organizations like IBM, Siemens, and Hatch Ltd; learn first-hand about the developments that are creating the future of Hamilton in health care, transportation, and energy sustainability; interact with employers from across the city in a one-on-one mentorship capacity; and showcase your skills against the brightest 100 post-secondary students in Hamilton. As one of these 100 students, you have the chance to start building the foundations of your career.
DANIEL TUBA D’SOUZA
FOUNDER & CO-DIRECTOR
PEARL ALMEIDA CO-DIRECTOR
True to its mission of fostering innovation, Hack the City provides an opportunity for students to interact with Hamilton like never before. We would like to thank all of our partners and case sponsors for making this program a reality, especially our diamond partner The Forge, our emerald presenting partners IBM, Siemens, and Hatch and our city champion, Chris Murray. Without their support, none of this would have been possible. On behalf of ourselves and our team we wish you the best of luck in this competition and hope that you take advantage of all of the opportunities it can provide you with.
ITINERARY
JAN 11th
7 Hack The City Opening Ceremonies Wednesday January 11th, 2017 David Braley Health Sciences Centre 2032 100 Main St W, Hamilton, ON L8P 1H6
OPENING CEREMONIES
6:00PM-6:30PM
Registration and informal social in the lobby, delegates seated by 6:40
6:40PM-7:00PM
Opening address from Hack the City Directors
7:00PM-7:15PM 7:15PM-7:30PM
Keynote #1 (Hatch) Case Presentation #1
7:30PM-7:45PM 7:45PM-8:00PM
Keynote #2 (IBM) Case Presentation #2
8:00PM-8:15PM 8:15PM-8:30PM
Keynote #3 (Siemens) Case Presentation #3
8:30PM-8:50PM
Closing Keynote (The Forge)
8:50PM-9:00PM
Closing Remarks
9:00PM-9:30PM
Informal Social
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TIMELINE
JAN 11
WILL BE EMAILED
FEB 6,7,8
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OPENING CEREMONIES
INNOVATION SESSIONS
INDUSTRY FEEDBACK SESSIONS
Kicking off the event, the opening ceremonies will be 3 hours where teams will receive their cases, team assignments, expectations and and hear from our keynote speakers. They will meet and have the chance to interact with a variety of our sponsors and hear talking from our presenting emerald partners, case partners, and our diamond partner The Forge.
Hosted by IBM, Hatch, Siemens
Teams will attend one of three industry-specific feedback sessions. During the sessions teams will be interacting with industry professionals discussing their ideas and receiving feedback & industry insight from them. There will be 2-3 industry professionals per team. These sessions will occur from 6-8pm at the McMaster Center for Continuing Education. Teams are expected to have a minimum of three well reasoned ideas to explore with the mentors prior to attending.
Each of our presenting partners will be hosting two innovation sessions specific to teams in their stream. The dates of the sessions will be emailed to you after opening ceremonies. Each session has a maximum limit of 20 people and will discuss both design thinking and innovation around the world in topics pertaining to the cases. These workshops will allow you to develop new ideas and interact with our presenting partners in a small intimate setting.
Health & Tech: Feb 6th Transportation: Feb 7th Energy Sustainability: Feb 8th
A minimum of 3/5 of your team must be present for this portion of the program.
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MARCH 3
THE FORGE PRESENTS: HACK THE CITY’S INNOVATION FAIR All 100 delegates and 100 other interested students and community members will be invited to an innovation fair the evening before the final competition. The beginning of the innovation fair will include an overview of the saturday competition format. It will then proceed with a keynote speech from an IBM distinguished engineer, innovation workshops from world-leading companies, lightning talks from innovation leaders in Hamilton, and an ‘innovation atrium’ where attendees will have the opportunity to meet and network with over 20 different organizations who play a key role in building Hamilton’s innovation ecosystem.
Teams will be expected to submit their slide deck and business plan at the beginning of this event.
MARCH 4
FINAL COMPETITION Teams will compete against eachother through three rounds of judging to prove why their ideas are the most feasible/creative/implementable. In between rounds, teams will interact with industry professionals to further refine their ideas. Judges will include, young professionals, professors, industry professionals. Winning teams will receive exclusive networking opportunities. Case Breakdown: Page 13
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SPECIAL EVENTS
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FORGE@MAC STARTUP WORKSHOP BUSINESS PLAN GUIDE January 18th, ETB 535
This workshop will introduce you to information that will help shape your initiative, and equips you with the necessary skills to craft a business plan.
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HOW TO MAKE A PITCH Week of February 27th
Summarizing a case submission into a presentation is difficult. Learn the art of ‘pitching’ and useful tactics to incorporate into your presentation on competition day!
PRESENTED BY:
MENTORSHIP
INNOVATION SESSIONS WILL BE EMAILED
Network with executives from IBM, Hatch, and Siemens after presentations on topics surrounding innovation. Registration links will be circulated closer to the date. Limited seats available (max. 20 students).
INDUSTRY FEEDBACK SESSIONS FEB 6, 7, 8
Bring your well developed ideas and have them critiqued by industry professionals. Propose questions and/or ideas to receive as much constructive feedback before you delve into your project.
ONE-ON-ONE MENTORSHIP
COMPETITION
Teams will receive a mentor during the last few weeks of the competition who will meet with them via a one-hour coffee or skype session to assist with a final review of their case
In between competition rounds, your team has the opportunity to consult industry professionals for feedback on your presentation/case. You are encouraged to use this feedback to make changes to your next presentation.
MARCH 3
MARCH 4
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KEYNOTE SPEAKERS
GAY YUYITUNG THE FORGE
GORDON ALEXANDER IBM
CRYSTAL COLE, MBA, CRM HATCH
CARLO CRISTOFARI, BESc, Mechanical Engineering HATCH
DR. TOM MURAD SIEMENS
Gay Yuyitung is the Executive Director at the McMaster Industry Liaison Office, supporting faculty and staff at McMaster and the affiliated hospitals in working with industry for sponsored research contracts and in the commercialization of their research. She has experience in negotiating license agreements to transfer technology from the university to both large multinationals as well as small and medium sized enterprises. Gay has been a board member and provided management support for several McMaster related companies, from initial start-up, growing to mature companies raising angel and venture capital investment, with significant revenues. Prior to joining McMaster, she has had experience with marketing at MDS Nordion and Eli Lilly. Gay has her PhD in chemistry from the University of British Columbia and an MBA from McMaster. Gordon Alexander is the Healthcare Industry Technical Leader for the IBM Collaborative Innovation Centre - Healthcare in Hamilton. He is a Senior IT Architect with 28 years of experience in the IT industry. Gordon has been with IBM Canada for over 18 years, and prior to that, for 10 years with the IT departments of The Co-operators Insurance and Canada Trust Financial Services. On March 8, 2016, IBM Canada and Hamilton Health Sciences announced plans to establish a new centre in downtown Hamilton focused on healthcare innovation. The centre gives area healthcare providers, researchers, innovators and entrepreneurs advanced technology tools and expertise to improve healthcare outcomes and put Hamilton on the map as a hub for healthcare innovation in Canada. Crystal is a Principal Project Manager with over 22 years of diverse program, project, supervisory and consulting experience in the rail transportation, infrastructure and construction industries. She has successfully delivered international and domestic projects in excess of $450 million by directing and managing cross-functional corporate teams and supervising multi-disciplinary consulting contractors. She has synchronized all aspects of project delivery processes from conceptual through to final design, procurement, quality control, logistics, installation, site testing, and commissioning. Crystal has also successfully coordinated the interface of multiple teams in project delivery including software and hardware design development, verification and validation, testing and commissioning, quality and safety. She is a certified risk management leader providing project commercial and contractual oversight to ensure the efficient management of projects. Carlo Cristofari is the Managing Director of Digital Services. Carlo is responsible for the strategy, development and operation of Hatch’s digital services businesses around the world in the mining, energy, and infrastructure sectors. Carlo leads the business unit in developing businesses driven outcomes for our clients by drawing on Hatch’s diverse and differentiated skills and technologies. Before joining Hatch, Carlo spent fifteen years in various roles within the technology industry, most recently as the Vice President and Canadian leader for the Innovative Solutions Group with SAP. Carlo began his career in manufacturing with Ford Motor Company and holds a BESc in Mechanical Engineering from the University of Western Ontario.
Dr. Tom Murad is the Head of the Siemens Canada Engineering and Technology Academy, established in October 2014. Tom has more than 35 years of Professional Engineering and Technical Operations Executive Management including more than 10 years of Academic and R&D work in Industrial Controls and Automation. Previous to his current role, Tom was Head of the Expert House and Engineering Director for Siemens Canada’s Industry sector since 2010.
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CASE BREAKDOWN
CASE SUBMISSIONS
- Create a business plan package including all relevant information. Your presentation will be a diluted and concise version of your package. - Include an executive summary at the beginning of your package to outline important information, enabling the judges to quickly skim through your content when necessary - Ensure to print 9 business plan packages, one for each judge evaluating your team within each round of the competition. - Your business plan is due in person at the Hack the City Innovation Fair on March 3, 2017, the night before the competition. Please submit all 9 packages upon your team registration.
PRESENTATION
- Prepare a 5-minute presentation on your team’s initiative for the first round of the competition. If you qualify for the subsequent rounds, your team will deliver a 10-minute presentation. - You will present your business plan to a team of industry professionals from your allocated Hamilton sector. Be sure to outline your initiative, explain why you are recommending your new initiative, and discuss the financial impact based on your chosen implementation timeline (relative cost, return on investment, etc.). - All members of the team must have adequate speaking time during the presentation. Monopolization of speaking time by certain members will result in a deduction of points. - Judges may ask questions about your project after your team’s presentation
14 INTRODUCTION
The City of Hamilton has been planning for growth in the community for decades. Hamilton’s population is expected to increase to 779,100 and 248,000 jobs by 2041.
The City has been purposeful in its planning for well over two decades. Thoughtful city building requires development of the community in a way that is sustainable and that can accommodate growth, attract and retain businesses as well as a high calibre workforce (knowledge based). A transportation system that meets the needs of residents, businesses and visitors today and in the future is critical. A consistent and important part of the City’s growth planning strategy has been the integration of a robust transit system including both traditional and rapid transit into the overall transportation system. It is vital that this transit system be part of the overall integrated transportation system which includes complete streets, cycling, bike share, pedestrians and Smart Commuting; in addition to goods movement and carpooling initiatives. Benefits of a strong transit network Planning healthy, compact, complete communities is needed to support greater use of public transit and active transportation. Doing so will not only lead to improved health, but will also address other major Greater Toronto & Hamilton Area (GTHA) concerns, including congestion, productivity and sustainability . Health & Environment Implementing public transit plans, with modest increases in walking and cycling (active transportation) to work, school and on errands, would increase physical activity and reduce traffic emissions. These changes could prevent over 330 premature deaths, over 1,000 cases of diabetes, and over 90 hospitalizations per year. Increasing transit ridership can contribute to reducing the
15 Economic The rapid transit network (BLAST) will connect key employment areas and business districts across Hamilton. A robust transit plan will stimulate economic growth and contribute to the ongoing revitalization in Hamilton. A strong transit network will attract new investors, grow our economy, broaden the tax base and bring more jobs to Hamilton. City of Hamilton Vision Statement To be the best place to raise a child and age successfully. City of Hamilton Rapid Transit Vision Statement “Rapid Transit is more than just moving people from place to place. It’s about providing a catalyst for the development of high quality, safe, environmentally sustainable and affordable transportation options for our citizens, connecting key destination points, stimulating economic development and revitalizing Hamilton.” Problem Statement The City of Hamilton’s transit system has an ongoing goal to increase ridership. This goal is met with many challenges, including the need to improve the HSR brand and customer engagement model, use of social media/app development, and the integration of sustainable mobility through various transportation demand management approaches and new sustainable funding sources, among others. One key challenge that requires focus is developing innovative and engaging solutions focusing on the 18-34 age demographic that will increase their use of transit as a travel mode. Current City Initiatives (What is being done now) The City of Hamilton is changing – it is one of the fastest-growing urban regions and is attracting a growing number of new small businesses, entrepreneurs, and artists. How people move around the city is changing too – new investment in alternative transportation including transit, cycling, pedestrian mobility, car share and bike share (SoBi Hamilton), renewal of infrastructure, and changing attitudes toward multi-modal transport are positioning the city well to build a comprehensive rapid transit system and integrated transportation network. The City of Hamilton has a long-range vision for a rapid transit network referred to as the B-L-A-S-T network (see map). The network will connect the east and west ends of the city, link downtown Hamilton to the Waterdown Commercial district, connect the waterfront to Hamilton Airport and also link the Ancaster Meadowlands to the Centre On Barton (Centre Mall). In the City’s ‘Rapid Ready’ report, this concept was further refined to include the integration of all modes of transportation for all road users. This involves: ensuring that the cycling network and bike share network are aligned with transit; working with employers through Smart Commute to ensure more commuters use transit, carpooling and other sustainable modes; integrate goods movement considerations into the planning of the transit network; taking a complete streets approach in the design and redevelopment of city streets and other key considerations outlined in the report.
16 Building the first piece of the BLAST network: Light Rail Transit is coming to Hamilton As part of Metrolinx’s Moving Ontario Forward plan, the Ontario government is investing up to $1 billion and will cover 100 per cent of the capital costs of building light rail transit (LRT) in Hamilton. The LRT will run from McMaster University to the Queenston Traffic Cir-cle and include: - A spur line that links King and James Streets to West Harbour GO Station (and potentially the Waterfront, pending budget) - A pedestrian walkway from King and James Streets to the Hunter Street GO station Major construction will begin in 2019 with the LRT in service by 2024. Supporting First/Last Mile Connectivity to Transit In March 2015 the City and Social Bicycles (SoBi) launched Hamilton’s Bike Share program that is integrated with transit stops. Expansion of Mobility Options Smart Commute Hamilton is an association led by the City of Hamilton which works with local businesses and community organizations to provide programs and initiatives that encourage the use of active and sustainable transportation. The City of Hamilton developed a Cycling Master Plan and is continually working to im-prove the cycling network. The City’s Pedestrian Mobility Plan aims to provide an improved walking environment for people of all ages and abilities and is supportive of improving first-and last-mile transit trips. Transit Marketing, Branding & Customer Service HSR is in the process of modernizing its brand, service and customer service capabilities to improve service, engage customers and attract new riders. HSR launched a Twitter account - @HSR - in December 2016 to provide timely updates to riders about service disruptions, news and customer service.HSR is currently exploring transit app development in 2017.
OBJECTIVES
1. Focus on building transit ridership on Hamilton’s integrated transit system in the 18 – 34 age group 2. Improve the movement of people across the city and region 3. Develop ways to convince more car users to take transit instead Considerations 1. Effective transit supports economic development and health outcomes in the community. 2. Consider the impacts of the activities the City is currently engaged in doing versus doing nothing.
17 Main Qualities we’re seeking 1. Evidence-based or based on best practice (a minimum of one (1) case study from Canada, and one (1) international case study). 2. Document applicable provincial and municipal plans, focused on both intensification requirements as well as transportation system requirements including: a. Review the current and future requirements of the transit network and operations and identify any gaps b. Evaluate benefits/impacts including but not limited to growth, sustainability, eco nomic development, public health, and the environment. 3. Identify creative and innovative ideas that are different than what the City is currently undertaking a. Approaches should be compatible and align with City plans and policies 4. Recommend next steps for consideration (if required) 5. Students may wish to consider researching some of the following hot topics in transportation today, including: a. Micro transit and on-demand transit b. Mobile web app technologies c. Mobility as a service
RESOURCES HSR information www.hamilton.ca/HSR Light Rail Transit (LRT) Project www.hamilton.ca/LRT City of Hamilton Rapid Ready Document https://www.hamilton.ca/city-initiatives/priority-projects/rapid-ready 10-year Local Transit Strategy www.hamilton.ca/city-initiatives/priority-projects/ten-year-local-transit-strategy Transportation Master Plan Review www.hamilton.ca/tmp Smart Commute Hamilton www.smartcommute.ca/hamilton SoBi Bike Share Program www.hamiltonbikeshare.ca Pedestrian Mobility Plan www.hamilton.ca/city-planning/master-plans-class-eas/hamilton-pedestrian-mobility-plan Cycling Master Plan www.hamilton.ca/streets-transportation/biking-cyclists/building-bike-network www.hamilton.ca/streets-transportation/smart-travel/travel-wise Triplinx.ca Transitapp.ca Busweb.hamilton.ca Google Maps (transit)
Forge@Mac Student Startup Competition Online application open January 4th - February 5th, 2017 McMaster University, Student Centre, CIBC Hall, 1280 Main Street W, Hamilton, ON
Calling all budding McMaster entrepreneurs: the Forge@Mac Student Startup Competition online application is open from January 4th - February 5th, 2017! Finalists will compete for a chance to win up to $20,000 and automatic entry into The Forge on March 23rd, 2017. Don’t delay - apply today at theforge.mcmaster.ca/student-startup-competition
YOU COULD WIN UP TO $20,000
Attending Forge@MAC events can help you prepare for our Student Startup Competition, where we give away a total of $100,000!
The Forge@MAC supports student entrepreneurs from idea to marketplace