Brand mission
Brand solution
Today, we’re a modern meat manufacturing company
…But we also know that families eating together on a regular basis actually stay healthier, and they have a lower risk of splitting up because
Our brand mission is to make a positive contribution to our consumers’ everyday lives by
eating together
inspiring people
02.
the Tulip brand
to
eat
makes
you
happier.
together. Brand history
Consumer challenge
Value proposition
The Tulip brand dates all the way back to 1887 in Denmark, so we’re proud to have more than
We know that modern day lifestyles with busy work schedules and constant interruptions from mobile devices can make it
Therefore, our mission is to inspire consumers to come together by eating together, and we’re proud to be a valuable part of family meals around the globe.
100 years
& expertise. of brand
history
8
simply
increasingly difficult
for families
to ensure
quality time
together.
Enjoy
together. 9
