DAN JANSSEN / 15 YEARS
www.iamdanj.com
www.soupgroup.com
www.reverecompany.com
CR
er /
DESIGN
This is my work, or at least ( SOME OF MY WORK ) a brief look at 15 years of design in the action, lifestyle, and entertainment industries. A high-level of creative direction, product graphics, branding, packaging, print, and illustration. I’ve had the pleasure of establishing and working with an extensive client list including: Nike, Tony Hawk Inc, Hasbro, Element Skateboards, Hot Wheels, Mattel, WWE, Billabong, Star Wars, DC Shoes, and Harley-Davidson, just to name a few.
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Co founder / Creative Director of Soup Design Group Inc.
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INTRO DCSHOECOUSA SOUPGRAPHIX BRANDING / LOGOS FLOW SNOWBOARDS NERF GIJOE APPAREL / VARIOIUS ONE INDUSTRIES NIKE ALPINESTARS TRIM PACKS
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HARLEY-DAVIDSON HLTN PLANB SKATEBOARDS BLIND SKATEBOARDS ELEMENT SKATEBOARDS DARKSTAR SKATEBOARDS TONY HAWK / BIRDHOUSE ADVERTISING / HJC MAXXIS TIRES SHIFT RACING HOT WHEELS PATTERNS
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DCSHOECOUSA I joined DC Shoes as a designer in early 2000, becoming the forth member of a small but elite in house design team. Lead by none other than owners Ken Block and Damon Way. Over the next 4.5 years I moved up to Senior Designer working on everything from advertising, branding, point of purchse, catalog design, etc. I continued work with DC Shoes until late 2012 and eventually carried that relationship over to my design studio ( SoupGraphix Inc. )
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DESIGN SERVICES RENDERED: ADVERTISING DESIGN AND PRODUCTION / CATALOG DESIGN / PRODUCT LOGOS / POINT OF PURCHASE DESIGN / PURCHASING /PACKAGING / ART DIRECTION.
CATALOG DESIGN
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THE EARLY YEARS
ADVERTISING
SKATE/MOTO/SURF/SNOW
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DESIGN SERVICES RENDERED: “the dc video� design of all marketing material / advertising / posters / dvd packaging / branding / instore pop and promotion.
SHELF
MODEL #104203 -Plastic molded with raised pill pattern where shoe sits -Raised DC logo and typeface on front of shelf -Available in ten pack -Works with all slat wall Color description: Silver with navy and white
SHOE DISPLAY
BENCH
MODEL # 104198 -Easy to assemble with quality construction for sitting durability -Perforated top sections with DC branding -Four chrome legs Color description: Gloss white, chrome and navy
MODEL # 104196
-Lightweight easy to assemble aluminum construction -Sign on top with removable insert card seasonal updates -Twelve removable plastic shelves with raised pill pattern and DC branding. -Clear frosted paneling with pill pattern texture -Sturdy base with lockable wheels for mobility Color description: Aluminum with frosted clear, silver and navy
POINT OF PURCHASE IN STORE BUILD OUTS 2004 AUTHORIZED DEALER STICKER
DESIGN SERVICES RENDERED: worked exclusively with sales team and ken block to develop dc’s first comprehensive in store pop program.
MODEL # 104816 8” DOUBLE SIDED STICKER
13 DCSHOECOUSA BANNER MODEL # 103657 18” X 120” POLY BANNER
DC STAR DOORMAT DC STAR BANNER MODEL # 103642 36” X 36” POLY BANNER
MODEL # 102809 24” X 36” RUBBER/FELT FLOOR MAT
DC CUBE
MODEL # 104204 PLASTIC SHOPPING BAG
KEN BLOCK GYMKHANA 5
PHOTOGRAPHY: MIKE BLABAC
DESIGN SERVICES RENDERED: livery design / branding / patterns / color story / apparel.
SOUPGRAPHIX DESIGN GROUP I am Co founder and creative director at SoupGraphix Inc. a award-winning design and advertising agency. In a competitive industry where first impressions are everything, Soup Group is the visual handshake that creates lifelong partnerships. We specialize in brand identity design, illustration, typography, advertising, package design, and print. Check it out at www.soupgroup.com
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80 page portfolio book: spot uv cover + spot varnish interior pages & kiss cut sticker sheets.
DESIGN SERVICES RENDERED: creative direction / new business development / client relations / talent scouting / branding / promo book designs / business cards / signage / office interior / rv wrap.
32 page soup newspaper portfolio
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BRANDING/ IDENTITY DESIGN
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1. nerf super soaker 2. angst apparel 3. parts direct
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4. las vegas customs 5. wwe fan central 6. planb torey pudwill bear
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7. hot wheels motorcycles 8. ceet racing 9. black ice
7. nike outerwear badge 8. grindin skate company 9. hot wheels thrill racers
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13. Official super soaker badge 14. fuel tv 15. disney brain storm
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16. soul head phones 17. matchbox sky busters 18. nerf multi shot
19. viper av 20. transformers 21. tony hawk logo
22. hot wheels tuner division 20. disney flight school 21. mattel apptivity
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25. SHAUN WHITE 26. FLOW SNOWBOARDS 27. SAN DIEGO BREWING COMPANY
28. SNAKE OIL SUPPLY CO. 29. HLTN COLLECTIVE 30. TRANSFORMERS 30 YEAR BADGE
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31. UNITED STATES FOOTBALL LEAGUE 32. ETNIES PLANT A TREE 33. BAD BOY CLUB APPAREL
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34. STREET TRENZ 35. TONKA TRUCKS 36. SASS ELECTRIC
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37. MONGOOSE BIKES 38. MATTEL GAMES 39. ETNIES LOOK FORWARD
40. HOT WHEELS VINTAGE 41. CEET 42. HARO BIKES
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43. BIRDHOUSE 44. FOLEY FINANCIAL 45. SNAKE OIL SUPPLY FLAG
46. SPIDER MAN SPIDER WARS 47. BRAND H 48. MICRO MACHINES
49. OVERLOAD SKATE SHOP 50. GIJOE RENEGADES
before
after
DESIGN SERVICES RENDERED: global rebrand / creative direction / snowboard graphics / illustration/ binding design / tech packs / apparel / in store point of purchase program and build outs.
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BEFORE
PACKAGE DESIGN
AFTER
NERF AUTHENTIC BADGE
PACKAGING ICON
DESIGN SERVICES RENDERED: global rebrand / creative direction / brand line look / patterns / product graphics / product logos / packaging / icon design.
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PRODUCT LOGOS
after MOVIE BRANDING
MOVIE ICONS
DESIGN SERVICES RENDERED: movie branding / icon design / illustration / package design.
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ILLUSTRATION
PACKAGING IDENTIFICATION CARDS
3O YEAR ANNIVERSARY PACKAGE DESIGN
APPAREL
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DESIGN SERVICES RENDERED: apparel design / illustration / treNd reports.
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DESIGN SERVICES RENDERED: apparel design / illustration / icon design.
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DESIGN SERVICES RENDERED: apparel design / branding / patterns / mx gear design / accessories / trim packs
Inside Shirt Label
Inside Shirt Label
Inside Neck Shirt Label
Shirt Label
Hang Tag
Shirt Label
Sleeve Tag
Hang Tag
P NBSKATEBOARDS. M
Trim Trim
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DESIGN SERVICES RENDERED: apparel design / illustration.
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DESIGN SERVICES RENDERED: GLOBAL BRANDING / CREATIVE DIRECTION / APPAREL DESIGN
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SKATEBOARD GRAPHICS/ BRANDING
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DESIGN SERVICES RENDERED: CREATIVE DIRECTION / TREND REPORTS / BRANDING / SKATEBOARD GRAPHICS ILLUSTRATION / PATTERNS / APPAREL DESIGN / TECH PACKS.
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DESIGN SERVICES RENDERED: SKATEBOARD GRAPHICS / ILLUSTRATION.
DESIGN SERVICES RENDERED: CREATIVE DIRECTION / TREND REPORTS / BRANDING SKATEBOARD GRAPHICS / ILLUSTRATION,
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DESIGN SERVICES RENDERED: SKATEBOARD GRAPHICS / PATTERNS / APPAREL DESIGN.
BIRDHOUSE/ TONY HAWK INC I’ve had the opportunity of working with Tony Hawk and Birdhouse Skateboards / Tony Hawk Inc. since 2009. Jumping in head first to rebrand Birdhouse Skateboards, then working to establish a new advertising campaign and board graphics program. My studio continues to this day, to do all pro model graphics for Tony Hawk, as well as team graphics, apparel, wheels, and packaging.
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BEFORE
BEFORE
after
AFTER
ADVERTISING
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BIRDHOUSE
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ADVERTISING
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DESIGN SERVICES RENDERED: CREATIVE DIRECTION / advertising / photography art direction.
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DESIGN SERVICES RENDERED: CREATIVE DIRECTION / advertising / photography art direction.
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SHIFT SHIFT Racing approached Soup in 2009 looking to revamp it’s design program. A leader in the motocross and street bike industry, Shift was looking for a studio that could become an extension of the company, “The Creative Hit Squad” as they referred to it. We handled everything from gear design and tech packs, to advertising, packaging, point of purchase, and apparel.
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SHIFTMX DESIGN SERVICES RENDERED: CREATIVE DIRECTION Advertising Photography art direction.
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ADVERTISING/ ART DIRECTION
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CATALOG DESIGN
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HOT WHEELS Mattel the world’s largest toy company, launched Hot Wheels in 1968 and continues to push the brand with new cars, toys, and apparel. I’ve had the pleasure of working with the global design team for the last 3 years on everything from look book design, apparel, logos, badges, packaging, and style guides.
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STYLE GUIDE
DESIGN SERVICES RENDERED: STYLE GUIDE DESIGN / BRANDING / APPAREL DESIGN / PATTERNS / ICONS PRODUCT MOCK UPS / PHOTOGRAPHY ART DIRECTION.
DESIGN SERVICES RENDERED: CREATIVE DIRECTION / TREND REPORTS / BRANDING / LOOK BOOK CONCEPT DESIGN / GRAPHIC COMPOSITIONS / ICONS / BADGES / PATTERNS
PATTERNS
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all work property of dan janssen
2015 / dan@iamdanj.com