Brief 7
Design Something More
Danielle Harrison
waterhub
Brief
Concept
Company
To create a brand for a water supplier. Brands have a duty of care to make people’s experiences wonderful, and this was the main focus throughout the project.
Everyone uses it, so Waterhub believes water should be made simple. People don’t necessarily know where their water comes from, so accessible information and data should be provided whenever the individual requires it. By having access to this information, it should give people more control over how they use their water.
Waterhub primarily uses digital mediums to engage with its users. It is aimed at people who use technology frequently to compete daily tasks, such as banking. It is a water meter only supplier for two reasons. Firstly, all new homes are fitted with meters and secondly, it encourages people to be more conscious over how much water they use.
Brief