BRANDING STYLE GUIDE
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Valley Health Plan is a health care service plan licensed under the Knox-Keene Heath Care Service Plan Act of 1975 by the Department of Managed Health Care (DMHC) and is dedicated to serving the populations of Santa Clara and portions of Monterey and San Benito Counties.
Operating since 1985, VHP manages the care of Medi-Cal members, as well as those members enrolled in commercial products, such as Employer Group (Classic and Preferred),Covered California and Individual & Family Plan (IFP). VHP currently serves approximately 176,000 members. VHP is accredited by the Accreditation Association for Ambulatory Health Care, Inc. (AAAHC) which demonstrates our commitment to quality health care. AAAHC is a private, non-profit organization formed in 1979 to assist ambulatory health care organizations to improve the quality of care.
VHP’s ability to provide quality service is a result of leadership guided by our Vision, Mission, Values and Goal.
VHP will have a positive impact on the health of our friends,families and neighbors.
To support the well-being of our members through a commitment to accessible, high-quality health services and communityfocused, local care. We are committed to transforming the health of the community, one person at a time. Our mission is to provide better health outcomes at lower costs. We are driven by the following beliefs:
• We believe in treating the whole person, not just the physical body
• We believe that treating people with kindness, respect and dignity empowers healthy decisions.
• We believe we have a responsibility to remove barriers and make it simple to get well, stay well and be well.
• We believe local partnerships enable meaningful, accessible healthcare.
• We believe healthier individuals create more vibrant families and communities.
• We care about the total well-being of our members.
• We show compassion and understanding for where each person is on their health journey.
• We enhance our community by advocating for the diversity of individuals.
• We embrace a commitment to ensuring that our members are treated with dignity and respect.
• We form a lasting connection with our providers, brokers, and other partners to promote local business.
• We strive for continuous improvement in the services we offer and satisfaction with the VHP experience.
• We believe we have a responsibility to remove barriers and make it simple to get well, stay well and be well.
• We believe local partnerships enable meaningful, accessible healthcare.
• We believe healthier individuals create more vibrant families and communities.
Minumum
Amy is 27 and lives an active, healthy lifestyle. She only sees her doctor for annual check-ups and wants a plan that will protect her
Bronze
Kevin is generally healthy. He wants the lowest monthly premium and doesn’t mind having a high deductible since it only applies to emergency and in/outpatient services. Plus, he doesn’t use his insurance very often.
Silver
Jenna sees her doctor a few times a year for an ongoing medical condition. She is prefers to have a mid-priced premium and is comfortable with having a moderate deductible.
Gold
Steve is shopping for his family. He doesn’t want a deductible since his wife is expecting their second child. He prefers to pay a higher premium in exchange for lower out of pocket costs for services.
Platinum
Ramid has to be seen by his doctor and a specialist on a regular basis. He expects to use his insurance often, so he wants the lowest out of pocket costs. His monthly premium is high but he is happy about not having a deductible and lower co-pays.
1. Respectful
Shopper
2. Helpful
3. Openminded
+ Use emphathetic language
+ Sound encouraging and inviting
+ Use a seller voice
+ 4th grade reading lvl.
1. Helpful
Member
2. Conversational
3. Knowledgable
+ Use simple language
+ 4th grade reading lvl.
+ Make them feel like they are part of the VHP family
+ Use “VHP family”
1. Technical
Enroller
2. Professional
3. Educational
– Assume
– Use culturally insensitive langague or humor
– Complex Health insurance terms
– Complex Health insurance terms
– leave them second-guessing information
– assume they know
Health
Professional
+ Use specific details (dates, times, etc.)
+ Use examples
+ Make them feel like they are an “insider”
1. Direct
2. Straighforward
3. Professional
+ Prompt
+ Diestible information
+ Clear & concise
+ Know what you’re talking about
– Assume they know who VHP is
– Give old or stale information
As your locally based health plan, you can count on VHP to serve all our beautifully diverse communities with compassion, dignity and respect. Because at VHP, our members are more than just a number, they are our family, friends, and neighbors.
– Have TMI
– Repeat yourself
– Assume they know who we are
#SiliconValleyPride #DiversityinAction #MyVHP #VHPandMe #VHPhealth
www.valleyhealthplan.org
2015 EN/SP Shopper Brochures
“Speaking the Language of Health”
Threshold Languages - English - Spanish - Vietnamese -Chinese
2020 Member Postcards
“#TakeCharge” Breast Cancer Awareness Campaign
The logo clear space ensures that the VHP logo has the proper clearance on all sides to avoid any competing elements. The space shown is the minimum amount required. More space can be given around the logo if desired.
The clear space is determined by the height of the letter “V” in Valley. Space above and below the logo is determined by the height of the letter “V.” Space to the left and right of the logo is determined by the width of the letter “V” turned on its side.
The VHP logo without ‘Valley Health Plan’ should ONLY be used when logo usage is small and the name becomes too tiny to read. This version should be avoided where possible.
PMS: 2627
CMYK: 72–100–0–36
RGB: 76–17–103
WEB: 4C1167
PMS: 666C
CMYK: 40-48-10-0
RGB: 159-136-177
WEB: 9e88b1
ONE COLOR
PMS: 2627
CMYK: 72–100–0–36
RGB: 76–17–103
WEB: 4C1167
NOTE: This version should only be used when directly applied on white or against a very light background. Be sure swoosh doesn’t blend in.
PMS: Black
CMYK: 0–0–0–100
RGB: 0–0–0
WEB: 000000
PMS: White
CMYK: 0–0–0–0
RGB: 255–255–255
WEB: FFFFFF
Never stretch or skew the logo in any direction. Never place the logo on a colored or textured background that will make the logo blend into the background.
Never change the color of the logo.
Never use the old logo that includes the old tagline. Never use the logo without the circle or swoosh. Never outline the reversed version of the logo.
Never violate the clear space of the logo with graphics or other logos.
Never use any old logos.
FONTS
HEADLINE
HEADLINE
mensch bold inline
mensch bold inline
FONTS
HEADLINE
HEADLINE LEAD-IN
HEADLINE LEAD-IN
mensch bold inline
BRANDON GROTESQUE BOLD
BRANDON GROTESQUE BOLD
HEADLINE LEAD-IN
BODY COPY
BODY COPY
BRANDON GROTESQUE BOLD
Helvetica Light
Helvetica Light
LIMITED HEADLINE
BODY COPY
HEADLINE
Helvetica Light
mensch bold inline
HEADLINE LEAD-IN
BRANDON GROTESQUE BOLD
BODY COPY
Helvetica Light
Brandon Grotesque - Bold
PMS 2627 C or VHP brand colors
2 point sizes larger than body copy
Leading auto Tracking 0
BOLDING PURPLE (PMS 2627 C)
1. Websites / Hyperlinks / URL’s
2. Phone Numbers
3. E-mail Adresses
1. For more information, please visit www.valleyhealthplan.org.
Cras ultricies blandit sapien. Nam accumsan turpis in magna malesuada facilisis.
Vestibulum ac libero nec augue eleifend varius vitae a orci. Praesent mollis lacinia velit. Cras ornare sollicitudin lorem. Nunc in purus eu tellus pulvinar iaculis at vel mi. Vestibulum consectetur tortor et augue lobortis, nec sollicitudin massa mattis.
PHONE NUMBER & PERIODS.
Use periods “ ” inseaad of hyphens “ - ”
2. If you have questions, please call VHP Member Services at 1.888.421.8444 (toll-free)
BODY COPY
Helvetica Light
80% Black or PMS 446 C
Font size/leading 10/14, 11/15, 12/16, 13/17, 14/18 as appropriate
Tracking 0
* Except for Vietnamese where Helvetica Bold is used
3. or email us at MemberServices@vhp.sccgov.org.
PMS: 2627 C
CMYK: 72–100–0–36
RGB: 76–17–103
WEB: 4C1167
PMS: 662 C
CMYK: 100–93–24–22
RGB: 0–28–113
WEB: 001C71
PMS: 360 C
CMYK: 61–0–95–0
RGB: 107–192–75
WEB: 6BC04B
MINIMUM COVERAGE
CMYK: 91-37-98-34
RBG: 0-93-49
WEB: 005D31
BRONZE
CMYK: 8-89-100-3
RBG: 215-65-37
WEB: D74125
PMS: 319 C
CMYK: 66–0–21–0
RGB: 31-202-212
WEB: 1FCAD4
PMS: 7549 C
CMYK: 0–31–100–0
RGB: 255-183-0
WEB: FFB700
SILVER 70
CMYK: 0-0-0-100
RBG: 000 WEB: 000000 77%
SILVER 87
CMYK: 0-0-0-45
RBG: 157-159-162
WEB: 9D9FA2
0-0-0-100
RBG: 000
PMS: 158 C
CMYK: 2–66–99–0
RGB: 238–118–36
WEB: EE7624
PMS: 1925 C
CMYK: 2–100–62–0
RGB: 232-0-76
WEB: E8004C
GOLD
CMYK: 3-6-87-0
RBG: 251-226-60
WEB: FBE23C
PLATINUM
CMYK: 3-100-32-0
RBG: 230-18-108
PMS: 666C
CMYK: 40-48-10-0
RGB:159-136-177
WEB: 9e88b1
PMS: 425 C
CMYK: 0–0–0–80
RGB: 88–88–91
WEB: 58585B
WEB: E6126C
94 CMYK: 0-0-0-20
RBG: 209-211-212
WEB: D1D3D4
These programs don’t require a referral. You may refer members to any these resources and programs below, but members can also reach out without a referral.
24/7 MDLIVE Telehealth
For general behavioral health care counseling members can visit www.mdlive.com/VHP or call 1.888.467.4614 to make an appointment or ask questions.
What is VHP’s Maternal Mental Health Program (MMHP)?
The purpose of VHP’s MMHP is to improve access to behavioral health care and increase awareness of perinatal mood disorders. VHP’s goal is to promote healthy outcomes for new moms, their babies, and families.
VHP has partnered with local providers, organizations, and agencies such as the Santa Clara County Behavioral Health, Supporting Mamas, Crisis Text Line, Nextdoor Solutions, The Blue Dot Project, and the Maternal Mental Health Collaborative to strengthen the network that supports women.
VHP strives to support mothers by providing personalized care, education, preventive screening, and resources throughout a woman’s pregnancy and postpartum journey.
Intensive Outpatient Program (IOPs) - These programs require a referral from a member’s PCP.
Maternal Outreach Mood Services (MOMS)
El Camino Hospital 2500 Grant Road, Mountain View, CA 94040.
Cost: Most insurance plans cover the cost of care for the MOMS Program.
• Please ask the patient to call 1.866.789.6089 to schedule a free and confidential assessment.
Perinatal Mood Intensive Outpatient Program
Good Samaritan Hospital, Mission Oaks Campus
Cost: Most insurance plans accepted.
www.valleyhealthplan.org @2021 VALLEY HEALTH PLAN Quality. Local. Affordable.
24/7/365 Santa Clara County (SCC) Crisis Hotline
SCC Crisis Telephone Line: Please call 1.855.278.4204 (toll-free)
SCC Crisis Text Line: Please text “RENEW” to 741-741 to chat with a confidential mental health, crisis counselor.
VHP Contracted Behavioral Health Services
Visit www.valleyhealthplan.org/providersearch under > Behavioral Health to search for a behavioral health care provider.
New Mom Emotional Support Groups
Visit www.supportingmamas.org/support-groups for information.
The Blue Dot
Please visit www.thebluedotproject.org for more information.
Postpartum Support International
Please visit www.postpartum.net or call 1.800.944.4773 (toll-free) for more information.
FREE 24/7 Helping After Neonatal Death (HAND)
Please visit www.handonline.org or call 1.800.908.HAND for more information.
FREE 24/7 Nextdoor Solutions
Provides prevention and intervention services for domestic violence in Santa Clara County. Please visit www.nextdoorsolutions.org or call 1.408.279.2962 for more information.
VHP Case Management
Provider may refer, or a member may self-refer, to case management to receive individualized case management support, coordination of care, and resources. Often this may include assistance with basic needs, such as housing, nutrition support, referrals (WIC), transportation, and referrals to other outside agencies/programs.
Please call 1.408.885.2600 or email VHPCaseMgmt@vhp.sccgov.org
www.valleyhealthplan.org
Special Enrollement Flyers
You
had
Usted y su familia aún pueden ser elegibles para obtener cobertura médica durante el Período de inscripción especial si han tenido un cambio en su situación, conocido también como evento calificado de vida. Necesita inscribirse dentro de los 60 días del evento. Si no se inscribe dentro de ese periodo de tiempo, tiene que esperar hasta el próximo Período de inscripción abierta que comienza en noviembre.*
Ejemplos de Evento calificado de vida:
Pérdida de la cobertura Cambio en el hogar
- Matrimonio o divorcio
- Muerte en la familia
- Pérdida de la cobertura médica, incluyendo los planes individuales y seguro por el trabajo
- Pérdida de su serguro con Medicare, Medicaid o CHIP
- Pérdida de la cobertura por medio del plan de los padres al cumplir 26 años
Cómo estar asegurado:
para seguro de salud! o 2020 EN/SP
Se movio a un área de servicio
- Condado de Santa Clara
- Hollister, Aromas, San Juan Bautista
Visite www.coveredca.com para obtener más información acerca de Eventos calificados de vida.
Es posible que sea elegible para recibir asistencia financiera, como créditos fiscales subsidios de costos compartidos, lo que puede reducir su costo de la cobertura.
Visite www.coveredca.com para obtener más información sobre la asistencia financiera.
Compre VHP a través de Covered CA O compre VHP Direct Usted también puede comprar uno de nuestros planes individuales y familiares de VHP Direct que no son subsidiados pero tienen los mismos beneficios proveedores que nuestros planes con Covered CA. Es muy fácil inscribirse con tan solo una identificación con fotografía un comprobante de que vive en en un área de servicio de VHP. ¡Todos son bienvenidos!
Visite www.valleyhealthplan.org/shop para obtener más información sobre nuestros planes.
2480 N. First Street, Suite 160, San José, CA 95131
www.valleyhealthplan.org
1.888.421.8444 (línea gratis)
VHP - ¡Servicios Locales de Alta Calidad, y Precios Bajos!
Most women get the “baby blues,” or feel sad or empty, within a few days of giving birth. But, if the “blues” last more than 2 weeks, contact your doctor.
Mothers are not to blame or at fault for having depression and anxiety: it is not anything a mother has or has not done.
Depression and anxiety while pregnant or after birth is a real medical illness that gets better with help.
You might feel unconnected to your baby, as if you are not the baby’s mother, or feel like you don’t love or care for the baby.
Some women do not tell anyone about their feelings. Mothers may feel embarrassed, ashamed, or guilty about feeling depressed when they are supposed to be happy. They may also worry that they will be bad mothers. If you are feeling any of these things, you are not alone!
With the right support and treatment, you can feel better!
MDLIVE Telehealth
– Secure, video,
+
+
• Talk with your doctor about how you are feeling.
• Find a supportive person to talk with maybe another new mom.
• Call to schedule a mental health appointment.
For crisis or any painful emotion call: Santa Clara County Behavioral Health Department Call Center
1.800.704.0900
Postpartum Support InternationaI
1.800.944.4773
Feeling worthless, guilty, or like a bad mother
Losing interest or pleasure in activities you used to enjoy
Withdrawing from friends and family
Having headaches, aches, and pains, or stomach problems that do not go away
Having thoughts of hurting the baby
Having thoughts of hurting yourself
If you have any of the above symptoms of depression for more than 2 weeks, call your doctor, nurse, or midwife
- Ghislaine Guez, MD, MBA, VHP Chief Medical Officer
Visit www.valleyhealthplan.org for more information.
Suicide and Crisis Line
1.855.278.4204 (toll-free)
Supporting Mamas
1.408.475.4408
Contact Cares Crisis Line
1.408.279.8228
MD LIVE Telehealth 24/7
General Behavioral Health providers available for counseling for Maternal Mental Health Issues.
1.888.467.4614 (toll-free) or visit www.mdlive.com/VHP
Mua VHP từ Covered CA Mua VHP Direct
Quý có thể đủ điều kiện được hỗ trợ tài chính, như tín dụng thuế và trợ cấp chia chi phí, để có thể giảm chi phí chăm sóc sức khỏe. Truy cập vào www.coveredca.com biết thêm về hỗ trợ tài chính.
Quý vị cũng có thể mua một trong các chương trình Bảo
hiểm VHP trực tiếp cho nhân và gia đình (VHP Direct
Individual Family Plans) không trợ cấp của chúng tôi
với cùng các quyền lợi bảo hiểm nhà cung cấp dịch vụ
chăm sóc sức khỏe như các chương trình Covered CA của chúng tôi. Đăng ký rất dễ dàng, chỉ cần thẻ căn cước
ID có ảnh bằng chứng quý đang sống quận Santa Clara. Chào đón tất cả mọi người!
Truy cập vào www.valleyhealthplan.org để biết thêm
thông tin! Bronze
Chia sẻ chi phí trong mạng lưới Chăm sóc phòng ngừa ✓ $0 $0 $0 $0 Chăm sóc chính, tâm thần và hành vi của MDLIVE Telehealth $65 $40 $35 $15 Chăm sóc chính $65 $40 $35 $15 Khám bác chuyên khoa $95 $80 $65 $30 Chăm sóc
Condado de Santa Clara
Planes para individuos y familias
Cuidando su familia
Compre VHP por Covered CA
Es posible ser elegible para recibir asistencia financiera, como créditos de impuestos subsidios de costos compartidos, que puede reducir su costo de la atención médica.
Para obtener más información sobre asistencia financiera, visite www.coveredca.com
Compre VHP Direct También puede comprar directo por VHP uno de nuestros planes para individuos familias que no son subsidiados, pero que tienen los mismos beneficios proveedores médicos que nuestros planes de Covered CA. Es fácil inscribirse; simplemente necesita una identificación con fotografía un comprobante de que vive en el condado de Santa Clara. ¡Todos son bienvenidos! Para obtener más información, visite www.valleyhealthplan.org.
Comuníquese con VHP al 1.888.421.8444 (llamada gratuita) brokerrelations@vhp.sccgov.org
“Postpartum mood disorders impact all of us in one form or another. There is help.”
The VHP #Fluperhero campaign encourages peop e to pro ect themselves, the r fam l es and the communi y by receiv ng a seasona f u shot Pg 12 Janua y 2021 CC P esen at on
VHP MAKES IT EASY TO GET FREE C VID-19
CALL
Tell them you have any COVID-19 symptoms, have been exposed to anyone testing positive, or are at higher risk because you work closely with the public. Make an appointment with your doctor for a free COVID-19 test or visit sccfreetest.org to find testing site near you.
Infórmele si tiene algún síntoma de COVID-19, si ha estado expuesto alguien con resultados positivos o si está en mayor riesgo porque trabaja cercanamente con el público.
Haga una cita con su médico para una prueba gratuita COVID-19 o visite sccfreetest.org/es para encontrar un sitio de prueba cerca de usted.
Nói với họ nếu quý vị có triệu chứng COVID-19, có tiếp xúc với người bị nhiễm bệnh hoặc có nguy cơ cao nhiễm bệnh vì quý vị làm việc tiếp xúc thường xuyên với công chúng.
Đặt lịch hẹn với bác sĩ của quý vị để được xét nghiệm COVID-19 miễn phí
hoặc truy cập sccfreetest.org/vi để tìm địa điểm xét nghiệm gần quý vị.