“The Beauty in our Backyard” 2020 VHP Calendar Campaign
Calendar Goals
1
Advertise VHP in Region 9
2
Continue to build brand awareness in region 7
3
Drive and engage members/non members to VHP’s social media.
Social Media Goals 1
Bring users from calendar to our social media
2
Engage users using a game
3
Give away unique incentives
Calendar – Free page(s) About VHP – Advertisement for Region 9
Guiding the viewer on a step by step journey into your product.
1
Eye spy
2
Spot the differences
w1
w3
w2
w4
Cover Photo Options
Summit Rock (Saratoga, Highway 9)
Final Image Locations, Research, and Royalty Image(s) Permission
Winter
December, January, February
Lick Observatory (Mount Hamilton)
Hotel Deanza (DT SJ) First Street Panda CafĂŠ & Bakery (1st Street SJ)
Spring
March, April, May
Heritage Landmark – Libby Water Tower (Sunnyvale)
“Pacha Mama” By Carlos Rodriguez (San Jose) Japanese Frienship Garden (San Jose )
Summer
June, July, August
“Little Moment” By Yis Goodwin (San Jose)
“Garlic Capital of the World” (Gilroy)
Viet Museum (Senter Rd., SJ)
Fall
September, October, November,
"Sophie Holding the World Together“ By Miles (DT SJ)
Case de Fruta (Hollister)
“The Ornidontist” By Greg Brown (Palo Alto)
December
Winter Lick Observatory Press Photos – Image rights to royalty free Research: Since 1888, Lick has provided UC astr onomers with access to world-leading optical-infrared observing equipment.
Winter
January Research: San Jose’s Historic Hotel De Anza, A D estination Hotel, Unveils Complete Tra nsformation San Jose’s most iconic hotel traces its roots to The Roaring Twenties
Winter
February Research: - PMBQ Studios
March
Spring Research: A giant can of fruit cocktail is all tha t remains of what was once the world's l argest cannery. - Sunnyvale’s historic water tank hono red as one of the best in America
Spring
April Research:
-
Community Muralist Carlos Rodriguez Creating Images of Empowerment With and For Community
May
Spring Research: - 235 koi perish at San Jose’s Japanes e Friendship Garden Updates from the Japanese Friendshi p Garden - November 2019
June
Summer Nichi Bei Bussan has been a fixture in Japantown for 67 years, a venerable department store that once sold Dickies work pants in “short sizes for the Japanese farmers in the area,” says store owner Arlene Tatsuno Damron. She moved there with her family from the Japanese-American internment camp where she was born during World War II, and during all those years, the exterior wall facing the store’s parking lot remained an elongated blank. A colorful mural rises in San Jose’s Japantown Research: - Nosego’s Colorful New Mural “Little Moment” i n San Jose, CA
July
Summer Flikr.com Image Rights – Free Royalty Image Research:Walls that Speak: The History of Gilroy Murals The history of some of Gilroy's most b eloved murals.
August
Summer Research: -San Jose’s new Vietnamese museum el icits deep emotions -San Jose Vietnamese organization mar ks 40th anniversary"
September
Fall A MURAL OF HOPE The mural, Sophie Holding the World Together, is a portrait of seven-year-old Sophie Cruz, who has become a face of the American immigration reform movement. Born in Los Angeles to undocumented immigrants from Oaxaca, Mexico, Sophie first made headlines in 2015 when she crossed a police barrier during Pope Francis’s visit to Washington DC to hand the pontiff a letter asking him to help all immigrant children‌
Research: -https://sjmusart.org/mural-hope
Fall
October Research: - ABOUT CASA de FRUTA
Fall
November Research: San Jose’s Historic Hotel De Anza, A D estination Hotel, Unveils Complete Tra nsformation - San Jose’s most iconic hotel traces i ts roots to The Roaring Twenties -Local Focus: Muralist
Editing, colors and consistency