EFMM5002 Experiential and Multi Channel Retailing
Group Visual Merchandising Pack Velour Alice Warner, Danny Williams, Sammy Waddell, Jade Wilson, Christine Wright, Tianlan He
WHISTLES
CONTENTS 3. Introduction 4. Concept 5. The Consumer 9. Retail Location 15. Product Offering 21. Brand and Marketing Strategy 26. Retailing Strategy 28. Merchandising Strategy 33. Window Installation 35. Conclusion and Proposal 37. Visual 3D Proposal 41. Referencing
WHISTLES
MAN
INTRODUCTION
Whistles is launching a stand alone menswear brand in September 2014 as part of their longterm growth and expansion strategy. Currently, Whistles has 48 standalone stores in popular and affluent UK shopping destinations, and Covent Garden would perfectly compliment their portfolio as a Whistles Man concept store location. Whistles currently has a strong, simple and recognisable visual merchandising identity. Whistles Man needs to maintain aspects of this, but become relevant to a male consumer.
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CONCEPT
The visual merchandising concept originated from our design for the Guildford store window- a Guildford specific skyline. This was to include their iconic clock tower, cathedral, castle and quirky listed buildings. Our idea was to create a relationship between the local male consumer, who would recognise the silhouette and engage with the store as a passer-by. However, we needed to give this a contemporary edge to suit the target customer. The medium we have chosen to create the outline is a white neon light tube. In the Guildford store this will be a window installation, however, the Covent Garden store will use this concept throughout.
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THE CONSUMER
THE WHISTLES MAN
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OUR CONSUMER
Meet Charles. Charles is 31 and has been living in Hoxton for the past 5 years. He moved there for his job as an interior designer for pubs and clubs. His career is going incredibly well and is looking to open up his own business in the same field by the time he is 35. He lives with his best friend from uni on Kingsland Road in a spacious loft that is well designed. He takes pride in the way the space looks decorating it with a mix of treasures found at the flea market and and ‘out there’ modern pieces. He makes his way around London on his bike and keeping fit and healthy is key to him. He makes a conscious effort to visit the Gym at least twice a week and pays attention to the food he eats. In his spare time he enjoys sitting in a local independent coffee shop working away on his mac, reading, eating out at nice restaurants and gastropubs, as well as going to gigs.
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Tribe
An LS:N Global tribe that would fit our customer profile is ‘The New Gent’. (LS:N, 2010) ‘In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Chivalry, sartorial style, connoisseurship and grooming are top of the agenda for these New Gents.’ (LS:N, 2010) ‘In the post-metrosexual world, men are still interested in being well groomed.’ (LS:N, 2010) ‘Not every New Gent is clean-shaven. New Gents like their beards too. But not the unsubstantial ‘designer’ stubble that was popular in the nineties.’ (LS:N, 2010) ‘Men have shown a greater interest in becoming experts in age-old activities, products and rituals. Whisky-drinking, sartorial dressing and even breadmaking have become the new hobbies and interests of today’s males.’ (LS:N, 2010)
‘Jonathan Haydock, a pattern-cutter and production manager at British designer Roland Mouret’s menswear division, has a traditional approach to business and leisure.’ ‘He cycles around London on a bike made by Holdsworth in the 60s.’ (LS:N, 2010)
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RETAIL LOCATION
CONCEPT STORE LOCATION- COVENT GARDEN
Covent Garden has a large array of shops, bars, pubs and the famous Covent Garden Market. Primarily known to be a tourist hot spot, Covent Garden also attracts Londoners and is fast becoming a stylish place to shop with hidden streets lined with independent shops. There are numerous Menswear stores, trainer stores, bike stores and grooming salons, which are ideal for the Whistles Man consumer. Due to the growth and popularity in Menswear, a growth spurt of 12% in the past five years, (Mintel 2013) there are plans in place to make Covent Garden the destination for Mens fashion- particuarly Henrietta street. Beverly Churchill who is in the team of revamping the area says “...we’re trying to do something that’s more about accessible luxury and new and cool brands that have an interesting or avant-garde approach to what they do.” (Churchill, 2014) From this we can see that placing Whistles first Menswear concept store in Covent Garden will be ideal for the brand. 10
COMPETITORS IN COVENT GARDEN HIGH PRICE
FASHION
CLASSIC
LOW PRICE
From this price style matrix, we can see that Whistles is one of the more fashionable menswear stores on the high street and also has a relitively high price point.
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THE NEIGHBOURHOOD
PLACES TO EAT PUBS/BARS
STORES
FOR OUR CONSUMER
FOR OUR WHISTLES MAN IN COVENT GARDEN
THE FREUD CAFE Below the pavement of Shaftesbury Avenue, down a flight of steps into a high-ceilinged basement, the Freud café has been serving legendary cocktails and much else besides since 1986. During the day there are delicious soups, salads and sandwiches, together with free newspapers, every kind of coffee and just about everything else you might want to relax or chill out. ANGEL & CROWN Conveniently located in the heart of ‘theatreland’, The Angel and Crown is a superb Gastropub serving British seasonal food sourced from select quality farms and Billingsgate fish market alongside excellent real ales, craft beers and a fine selection of wine and spirits. FILM MUSEUM It’s the only museum in the capital to focus solely on the history of the film industry and the craft of filmmaking, and it celebrates these through an impressive collection of film props and interactive displays.
DONMAR WAREHOUSE The Donmar Warehouse is a 251-seat theatre located in the heart of Covent Garden in London’s West End. The Donmar works with the industry’s finest creative artists to present an unparalleled programme of award-winning theatre.
MURDOCK Located on Covent Garden’s Monmouth Street. They have four barber’s chairs amongst uniquely designed interiors where Victorian meets modern art via the heritage of post-war Britain. With an array of gentleman’s grooming tools and accessories to browse and first edition books to read whilst you wait, it’s a home for masculine luxury
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TRANSPORT LINKS
Mainline services from the south terminate at Charing Cross, also all the London termini are served by bus routes straight to Covent Garden.
Covent Garden is in the Congestion Zone but parking facilities are available with Q-Park.
There are dedicated parking facilities for cyclists across Covent Garden including on Bedford Street and behind the Jubilee Market Hall.
If you have the time, walking is the best way to discover the many hidden secrets of London. On foot you can take your leisure and see all the sights.
To see more of London while you travel to Covent Garden, arrive by bus. No fewer than 30 different routes arrive here from all across the capital.
Delivery drivers can get to us by road from all directions: From south London, use Waterloo Bridge, from the north use Gower Street, through Soho to the east and Aldwych from the City.
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PRODUCT OFFERING
5. PRODUCT OFFERING
Outerwear
T-Shirts
Shirts
Denim
Knitwear
Trousers
Inspired by the moods, products and colour palettes developped by Whistles here is an example of the clothing on offer at Whistles Man.
PRODUCT DETAILS
DB Great Coat Fortex, Drap Super, 570g 75% wool, 20% PA, 5% cashmere Piped facing on interior Loose half back belt
Raw Black Jeans Selvedge on displace side seam Back pocket ‘W’ & ‘M’ stitch details Half lined back pockets
Slim Formal Trouser 97% cotton, 3% cashmere No topstitching Side seam placed slighty forward Curtain waistband and bound seam Unfinished hem
Printed Geo Shirt 100% cotton poplin ‘Reversed’ concealed button stand detail Exaggerated point on pocket Branded button
Shearling Biker Taped sleeve seams only Rolled cuffs and hem Under collar tab fastening
Colour Blocked Tee 100% soft touch cotton jersey, marl or plain Asymetric blocking Wider body, boxy sleeve, fitted neck
The Whistles Man A/W14 collection is contemporary, modern and sits in creative parity with the Whistles Womenswear collection. It is positioned in-between high street, independent and designer brands. The products are of the highest quality, using the most 17 luxurious and high performing technical fabrics with the upmost attention to detail.
PRICING ARCHITECTURE Product category
Tees
£500
£110
Coats & Jackets
£50
£90
£150
£75
Shirts
£130
£90 Trousers £95
£75 Knitwear £80
£100
Jeans
Low Price 18
High Price
COLLABORATIONS- SANDQVIST
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ABOUT SANDQVIST: ‘Founded in 2004 by Anton Sandqvist, early devotion to outdoor life had a deep impact on designs throughout the years. The Nordic landscapes and urban city lifestyles have always been the main inspiration of the brand. These bags are simplistic and stylish with carefully chosen features to make these bags durable for everyday use.’
PRICE POINTS:
Otto Black Briefcase Dimensions: 40 x 33 x 13 cm RRP €309
Buzz Trunk Black 100% nylon with leather details Dimensions: 47 x 31,5 x 23 cm €89
Abraham Wallet Tan Brown Dimensions: 10 x 9 cm. €69
Hardy Tan Belt Belt, 36mm wide, in thick brown leather with a simple stel buckle. €41
Viveka IPad case An iPad-case in brown, vegetable tanned leather. Fits for iPad 2 and 3. €59
MATERIALS: LEATHER: ‘Sandqvist leather bags and wallets use full grain, vegatable-tanned leathers to achieve the natural feeling and a beautiful ageing. No pigment is used to hide leather defects, which is why some scratches and marks will be visible on the leathers as a result of the natural process. This is normal and is not to be seen as a defect.’ (Sandqvist, 2013) COTTON CANVAS: ‘Our canvas bags are made of heavy cotton canvas that is non-treated. This means that the canvas is not waterproof and it will bleach from sunlight, which gives the bags a nice worn look.’ (Sandqvist, 2013) CORDURA: ‘Cordura is a fabric with origin from military applications in the 1960’s. Cordura fabrics are known for their durability and resistance to abrasions, tears and scuffs. Sandqvist uses a 1000x1000 denier heavy duty Cordura with Nylon-66 as base material and a PU-coating.’ (Sandqvist, 2013)
BRAND AND MARKETING STRATEGY
Marketing Objectives
To strengthen the position of the Whistle brand and to increase the market share by launching Menswear. • To compliment the Whistles womenswear brand, by focusing on casual, understated, effortless clothing for the independent, confident and discerning male. • The brand must be a standalone. • Engage the target audience. • Ensure that the shop is a desirable place to shop, stand out from our competitors. • Identify the right use of campaign and marketing strategies • Create a contemporary window/installation that will get Whistles Menswear talked about • The right location. • Collaborations, brands stocked to sit alongside the Whistles menswear brand Within Whistles Man stores we will produce and print a magazine which we will give away in store. Articles will include up and coming trends, what’s going on in the local area and the latest music.
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FOR THE WHISTLES MAN
WHISTLES MAN
THE FIRST ISSUE
TRENDS
This spring sees an influx of floral patterning for Menswear from phillip lim to Gucci. Apprehensive? There is no need to be, as done correctly, an injection of floral patterning to a well tailored suit is a welcome edition. Afterall, James Bone did don a floral shirt in Casino Royale, that is confirmation enough wouldn’t you say?
Sports references are always featured on the runway, but 2014 shown an extreme version. Bike chic was everywhere, from James Long's standout show in London to Bally's two-wheel-friendly accessories and ready-to-wear collection. It is nice to know that our bike attire will now be considered stylish.
Not wanting to follow trends? Then look to the colour of the season featured at Calvin Klein and Hermes. Blue, blue, blue. From Navy blue to baby blue in suits and casual separates. This is an easy trend to follow, with no commitments and a choice of shades to choose from.
IN LONDON
THE BARBER SHOP
The grooming experience has definitely changed within the past five years, no longer associated with the older generation we now have access to a haven for the modern gentlemen, that is Murdock London. With five shops across London that have re-invented the masculine luxury of the capital’s Victorian male grooming establishments, now offering an environment for men to relax with a beer or whisky and the opportunity to build a relationship with the highly skilled barber on offer. All of whom have the ability to THE EXHIBITION acquire you with the much sought after ‘jimmy darmody haircut’. Hello, my name is Paul Smith exhibition. The Design Museum takes you into the world of fashion designer Paul Smith, a world of creation, inspiration, collaboration, THE INDEPENDENT wit and beauty. This is a great exhibition CINEMA which will showcase how exciting Menswear can be and how it is definitely London has many independent cinsomething to buy in to. After a trip to this emas to offer but none quite match exhibition you will find it hard to not want to the charms of Genesis cinema in East put a quirky colourful shirt under the trusted London. Playing both chart movies crew neck cashmere jumper. and independent cinema it is definitely a great place to spend either on a sunday afternoon or to catch a film after work in the week. With a bar area that often hosts dj nights and poetry slams and the cinema holding free film festivals, Genesis almost presents itself as a club to join. I’d say it’s definitely worth joining in.
THE PUB Bar trends come and go, but old-fashioned cask-conditioned beer is on the up. It is important to find where best to go to get these popular ales. The southampton Arms in Highgate- a quite wonderful independent pub keeps the decor austere and the fonts flowing with interesting beer. It’s usually every two or three days that the bar welcomes a new obscure ale from a small British brewery. A pub that actually gives you an excuse to visit maybe more than you actually should.
THE NEW BAR A new music-come-dining-come-drinking venue has just opened in Hackney. And it looks fancy. The seldom noticed, but historical and beautiful old train station in the heart of Hackney central is being lovingly renovated into a Nordic themed hot spot. The food menu is centered around nordic cuisine and they seem to have a good focus on sustainability (lotsa fish!) and sourcing good ingredients. So in all, a great place to have good food, good music in a great setting.
WHISTLES
MAN
THE NEW ALBUM Bombay Bicycle Club So Long, See You Tomorrow The fourth album from Bombay Bicycle Club finds the rapidly evolving London quartet (who’ve already tried out indie, folk and math rock styles) swimming blissfully into the warm waters of emotional, internationally-flavoured electronic and dance music. Singer and songwriter Jack Steadman (still in his early twenties) says that this “new” sound is actually a return to the kind of music he was making on his computer in his bedroom before forming the band. A great album to see you to the summer.
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RETAILING STRATEGY
Social Media
WHISTLES
W H I S T L EMSA N MAN
This is Whistles Man Effortless for fashion for Men
MAN
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Social Media
WHISTLES
MAN
WHISTLES
MAN
Effortless for fashion for Men
Whistles Man should have a Facebook, Instagram and Twitter account, which regularly updates customers on their latest promotional activity. They should also have a shopping app for their tech savvy male consumer to purchase from their mobile. We have included an in-store magazine to further promote the brand.
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MERCHANDISING STRATEGY
Floorplan and Store Navigation
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HANGERS, BAGS, LABELS
We have opted for simple designs on a limited colour palette. The branding is similar to Whistles Womenswear. However, we have made the ‘Whistles’ on the bag transparent and put a clear insert into the shoe box, to add interest and allow passers-by to have a glimpse at what people have purchased. When deciding on the hangers, we thought a simple wire hanger would suit our store and concept best.
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MANNEQUINS
Window We will have a balanced three standing mannequins in each window for the Covent Garden store. The window mannequins will display our trend led pieces and be constantly updated with new season stock. Instore Mannequins Mannequins that are situated inside a store must sell garments that otherwise a customer may not have considered buying. They must be regularly changed and show outfits layered with basic pieces, knitwear, shirts and seasonal outerwear. They must showcase different looks available in each section of the store, for example formal wear and casualwear.
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WINDOW INSTALLATION DEVELOPMENT
3D Guildford skyline in copper
2D Guildford skyline in copper
Guildford skyline in wood
WINDOW INSTALLATION
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CONCLUSION AND PROPOSAL
In conclusion, our neon light installation in the Covent Garden concept store will be striking, memorable and engaging for the male consumer. The overall effect of the white light tube, pure white rails and simple metal hangers will produce a cohesively clean and light atmosphere. Our research has shown many other menswear high street stores to be cluttered and over loaded with printed promotional activity, in comparison, Whistles Man will be easy to navigate and have clear sections divided into trends. The menswear market is rapdily expanding, which is potentially positive for increasing Whistles’ profits, and Whistles Man must stand out among other retailers who are also now focussing their attention onto menswear.
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VISUAL 3D PROPOSAL
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• • • •
White light installation flows over the walls, shown here as the clear line. The store is glass fronted, for a modern feel. The fixtures are simple white metal rails, we suggest this spacious layout. The mirrored wall at the back of the store will create the illusion of space.
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REFERENCING
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Fig.1. Tianlan He (06.12.2013)Whistles Guildford [photo] Fig.2. Tianlan He (06.12.2013)inside whistles Guildford [photo] Fig.3. Tianlan He (06.12.2013)in Whistles Guildford [photo] Fig.4. Unknown (unknown) hottie [photo] At: (accessed on: 29.01.2014) Fig.5. Unknown (unknown) pasta [photo] At: http://www.pinterest.com/pin/333196072403079029/ w(accessed on: 29.01.2014) Fig.6. Unknown (unknown) cafe[photo] At: (accessed on: 29.01.2014) Fig.7. Unknown (unknown) iphone [photo] At: http://25.media.tumblr.com/tumblr_mcbjnxAU1i1r5vp1oo1_r1_500.jpg (accessed on: 29.01.2014) Fig.8. Unknown (unknown) bike bed[photo] At: http://media-cache-ec0.pinimg.com/originals/93/97/2c/93972c59ab0cb783f1ea169cc7f315c0.jpg (accessed on:29.01.2014) Fig.9. Unknown (unknown) smooch[photo] At: http://weheartit.com/entry/14537154 (accessed on: 29.01.2014) Fig.10. Unknown (unknown) reding[photo] At: http://cafeapostrophe.tumblr.com/ post/39870259733 (accessed on: 29.01.2014) Fig.11. Unknown (unknown) pencils[photo] At: (accessed on: 29.01.2014) Fig.12. Unknown (unknown) future husband [magazine] At: http://www.justjared.com/photo-gallery/2503646/ryan-gosling-gq-magazine-january-2011-04/ (accessed on:12.01.2014) Fig.13. Unknown (unknown) suitcase[photo] At: https://www.lsnglobal.com/insight/tribes/ view/4017 (accessed on:12.01.2014) Fig.14. Unknown (unknown) wine [photo] At: https://www.lsnglobal.com/insight/tribes/view/4017 (accessed on:12.01.2014) Fig.15. Unknown (unknown) book[photo] At: https://www.lsnglobal.com/insight/tribes/view/4017 (accessed on:12.01.2014) Fig.15. Unknown (unknown) wardrobe[photo] At: https://www.lsnglobal.com/insight/tribes/ view/4017 (accessed on:12.01.2014) Fig.15. Unknown (unknown) dining room[photo] At: https://www.lsnglobal.com/insight/tribes/ view/4017 (accessed on:12.01.2014) Fig.15. Unknown (unknown) bike[photo] At: https://www.lsnglobal.com/insight/tribes/view/4017 (accessed on:12.01.2014) Fig.15. Unknown (unknown) kitchen [photo] At: https://www.lsnglobal.com/insight/tribes/ view/4017 (accessed on:12.01.2014)
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Fig.1. Unknown (unknown) gold bike[photo] At: https://www.lsnglobal.com/insight/tribes/view/4017 (accessed on:13ww.01.2014) Fig.2. Unknown (unknown) street[photo] At: https://www.lsnglobal.com/insight/tribes/view/4017 (accessed on:13.01.2014) Fig.4. Unknown (unknown) market[photo] At: https://www.lsnglobal.com/insight/tribes/view/4017 (accessed on:13.01.2014) Fig.4. Unknown (unknown) shops[photo] At: https://www.lsnglobal.com/insight/tribes/view/4017 (accessed on:13.01.2014) Fig.5. oliver sweeny (unknown) oliver sweeny [logo] At: http://www.stephenlawrenceclothing.co.uk/image/71/208/120/1/oliver-sweeney.jpg (accessed on:1.01.2014) Fig.6. The Kooples (unknown) The Kooples [logo] At: http://www.sublimedecor.co.uk/UserFiles/Image/ org_1_allsaints_logo.gif (accessed on:1.01.2014) Fig.7. Paul Smith (unknown) Paul Smith[logo] At: http://www.designer-express.com/product_images/uploaded_images/paul-smith-logo.jpg (accessed on:1.01.2014) Fig.8. opening ceremony (unknown) opening ceremony [logo] http://fashionstealer.com/PICTURES/ brands/opening_ceremony_logo.jpg (accessed on:1.01.2014) Fig.9 Whistles (unknown) whistles[logo] At: https://wiwt.s3.amazonaws.com/logos/logo-whistles.gif(accessed on:1.01.2014) Fig.10. TedBaker (unknown) Ted Baker [logo] At: http://www.alexiasays.co.uk/wp-content/uploads/2013/11/ted-baker-logo.jpg (accessed on:1.01.2014) Fig.11. hackett(unknown) hackett[logo] At: http://armusic.info/wp-content/uploads/2013/06/hackett_logoP289-01.jpg (accessed on:1.01.2014) Fig.12. Reiss (unknown) Reiss [logo] At: http://static.slh.com/Global/Images/Partners/Reiss/reiss_master_ logo.jpg (accessed on:1.01.2014) Fig.13.pretty green (unknown) pretty green [logo] At: hhttp://g-ecx.images-amazon.com/images/G/02/x-locale/brands/logo/1775905031._V380874245_SX300_.jpg (accessed on:1.01.2014) Fig.14. cos (unknown) cos [logo] At: hhttp://www.cosstores.com/Assets/Images/COS-logo-retina.png (accessed on:1.01.2014) Fig.15.Ben Sherman (unknown) Ben Sherman [logo] At: http://imjustcreative.co.uk/logostack/wp-content/uploads/2011/10/ben-sherman-logo-design.jpg (accessed on:1.01.2014) Fig.16.Camper (unknown) Camper[logo] At: http://2t4u21l1g1dmvlj83x5yim1ct6.wpengine.netdna-cdn. com/files/2013/12/Camper-logo.jpg (accessed on:1.01.2014) Fig.17.Levi’s (unknown) Levi’s [logo] At: http://neu.jak-network.de/files/uploads/levisLogo.png (accessed on:1.01.2014) Fig.18.penguin(unknown) penguin [logo] At:http://www.brandsoftheworld.com/sites/default/files/styles/ logo-thumbnail/public/022012/original_penguin.png (accessed on:1.01.2014)
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Fig.1. Unknown (unknown) opening ceremony [photo] At: hhttp://i.telegraph.co.uk/multimedia/archive/02366/shop-2_2366411a.jpg (accessed on: 22.01.2014) Fig.2. Unknown (unknown) cos [photo] At: http://www.arredanegozi.it/wp-content/uploads/2012/03/Cos_HM.jpg(accessed on: 22.01.2014) Fig.3. Unknown (unknown)cos 2 [photo] At: http://viewpictures.co.uk/ImageThumbs/PENTCOS-0007/3/PENT-COS-0007_COS_PENTAGRAM_STORE_LONDON_2007_VIEW_THROUGH_TO_ WINDOW_WITH_HANGING_CLOTHING_ON_BOTH_SIDES.jpg(accessed on: 22.01.2014) Fig.4. Unknown (unknown) bike [photo] At: hhttp://www.specializedconceptstore.co.uk/_ common/uploads/stores/covent-garden/intro/big/photo2_902x600.jpg (accessed on: 22.01.2014) Fig.5. Unknown (unknown) murdock[photo] At: http://4.bp.blogspot.com/-fFcT5-SGmi8/ TancK6_JNOI/AAAAAAAABE0/lS8O8RnrmV4/s1600/DSC07539.JPG(accessed on: 22.01.2014) Fig.6. Unknown (unknown) cafe[photo] At: http://www.timeout.com/london/restaurants/ rock-sole-plaice(accessed on: 22.01.2014) Fig.7. Unknown (unknown) restaurant [photo] At: hhttp://www.timeout.com/london/restaurants/bills (accessed on: 22.01.2014) Fig.8. Unknown (unknown) cafe[photo] At: http://www.timeout.com/london/restaurants/ rock-sole-plaice (accessed on: 22.01.2014) Fig.9. Unknown (unknown) pub [photo] At: http://www.timeout.com/london/bars-pubs/ covent-garden-pubs (accessed on: 22.01.2014) Fig.10. Unknown (unknown) pub 2 [photo] At: http://www.timeout.com/london/bars-pubs/ covent-garden-pubs (accessed on: 22.01.2014) Fig.11. Unknown (unknown) pub 3 [photo] At: hhttp://www.timeout.com/london/barspubs/covent-garden-pubs (accessed on: 22.01.2014) Fig.12. Unknown (unknown) freud cafe [photo] At:http://freud.eu/cafe-bars/(accessed on: 22.01.2014) Fig.13. Unknown (unknown) angel and crown [photo] At: http://www.theangelandcrown. com/gallery(accessed on: 22.01.2014) Fig.14. Unknown (unknown) murdock [photo] At: http://www.auctionair.co.uk/uploads/Murdock_548_01.jpg (accessed on: 22.01.2014) Fig.15. Unknown (unknown) film museum [photo] At: http://www.weekendnotes.co.uk/ im/002/05/london-film-museum.jpg (accessed on: 22.01.2014) Fig.16. Unknown (unknown) donmar arehouse [photo] Ahttp://cdn.ltstatic.com/2009/April/ FS884659_942long.jpg (accessed on: 22.01.2014) 45
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Fig. 1 Charing Cross (2013) [photograph] At: http://cdn.londonandpartners.com/visit/london-organisations/transport-system/60454-640x360-kings-cross-western-concourse-commuters_640.jpg (Accessed on: 15.01.2015) Fig. 2 Boris Bikes (2013) [photograph] At: http://www.telegraph.co.uk/news/uknews/road-andrail-transport/10168999/Boris-Bikes-scheme-paid-out-110000-in-compensation.html (Accessed on: 15.01.2015) Fig. 3- London buses- (2013) [photograph] At: http://www.visitlondon.com/traveller-information/ getting-around-london/london-bus (Accessed on: 15.01.2015) Fiig. 4- Congestion (2013) [photograph] At: http://blog.cargurus.com/2009/07/08/will-the-government-control-your-cars-speed (Accessed on: 15.01.2015) Fig. 5- Pedestrians (2013) [photograph] At: http://trailblazers.rockuk.org/charity-challenges/nightwalk (Accessed on: 15.01.2015) Fig 6- Boxes (2013) [photograph] At: http://www.man-and-a-van-southampton.rascalscastles. co.uk/boxes-packing.htm Accessed on: 16.01.2015 fig.1.Sandqvist(2013) Belts in leather 36mm wide Hardy /Black At: http://www.sandqvist.net/en/ leatherbelt-hardy-brown-sqa079.html (accessed on: 17.01.2014) fig.2.Sandqvist(2013) Leatherbelt 16mm wide one side Slim /Tan brown At: http://www.sandqvist. net/en/leatherbelt-sandqvist-slim-tan-brown.html (accessed on: 17.01.2014) fig.3.Sandqvist(2013) Belts, 28mm wide. One size Stranley/ brown At: http://www.sandqvist.net/ en/sandqvist-stanley-brown.html (accessed on: 17.01.2014) fig.4.Sandqvist(2013) Belts, Two color belt, 30 mm wide. One-size Erling/ Black-cognac At: http:// www.sandqvist.net/en/belt-sandqvist-erling-black-cognac.html (accessed on: 17.01.2014) fig.5.Sandqvist(2013) Belt in leather, 36mm wide Hardy/Black At: http://www.sandqvist.net/en/ leatherbelt-hardy-black-sqa078.html (accessed on: 17.01.2014) fig.6.Sandqvist(2013) WALLETS AND ACCESSORIES 6-card wallet in leatherIn stock: 0 l Veiron/Black At: http://www.sandqvist.net/en/sandqvist-veiron-brown.html (accessed on: 17.01.2014) fig.7.Sandqvist(2013) WALLETS AND ACCESSORIES Wallet for 6 cards, cash and coins. Abraham/ Cognac At: http://www.sandqvist.net/en/wallet-sandqvist-abraham-cognac-brown-sqa308.html (accessed on: 17.01.2014) ig9.SANDQVIST.(2013)leather wallet. At:http://www.sandqvist.net/en/wallet-sandqvist-abraham-tanbrown-sqa308.html.(accessed 17.1.2014) fig10. SANDQVIST(2013)message bag.At:http://www.sandqvist.net/en/messenger-bag-sandqvistizzy-brown-sqa232.html (accessed 17.1.2014) .fig11.SANDQVIST(2013) weekend bag.At:http://www.sandqvist.net/en/leather-weekendbag-john-black.html. (accessed 17.1.2014) fig12.SANDQVIST(2013) leather backpack. At:http://www.sandqvist.net/en/ryggsack-helmer-cognac-brown.html.(accessed 17.1.2014)
fig13.SANDQVIST (2013) shoulder bag. At:http://www.sandqvist.net/en/leather-shoulderbag-sandqvist-averell-cognac-brown.html.(accessed 17.1.2014) fig14.SANDQVIST (2013) anders cognac brown.[Dimensions 35 x 25 x 2,5 cm]. At: http://www. sandqvist.net/en/leather-shoulderbag-sandqvist-averell-cognac-brown.html(accessed 17.1.2014) fig15.SANDQVIST (2013)viveka black.[An iPad-case in brown, vegetable tanned leather. Fits for iPad 2 and 3.]. At: http://www.sandqvist.net/en/leather-shoulderbag-sandqvist-averell-cognac-brown.html.(accessed 17.1.2014) fig16.SANDQVIST (2013)laptop bag.[Elegant leather briefcase for up to 15� laptop. Dimensions: 43 x 30 x 9 cm.]. At: http://www.sandqvist.net/en/leather-shoulderbag-sandqvist-averell-cognac-brown.html.(accessed 17.1.2014) fig17.SANDQVIST (2013)laptop case. A laptop case in brown, vegetable tanned leather. Fits a 13� Macbook OVE - BROWN At: http://www.sandqvist.net/en/sandqvist-ove-brown.html(accessed 17.1.2014)
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