Daria Filatova
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visual projects
Daria Filatova > about I am a graphic and urban designer graduate working in London and Moscow. I FXUUHQWO\ KDYH D PDVWHU GHJUHH LQ ,QIRUPDWLRQ (QYLURQPHQWV DQG P\ VSHFLDOL]Dtion is in design research. I keep improving my professional skills visiting professional exhibitions, lectures, workshops and master classes. I am diligent, punctual, aim-oriented person and I have out-of- the-box thinking. I appreciate constructive criticism, because I believe that it helps my professional and personal developing. I love snowboarding in wintertime, bicycle and roller-skating in summertime. I UHJXODUO\ DWWHQG ÀWQHVV FODVVHV $OVR , HQMR\ KRUVH ULGLQJ /RQJ KROLGD\V , SUHIHU to travel with my friends.
> education MRes Information Environments January – December 2011 – LCC University of the Arts London
> experience November 2009 to April 2010 – “Russian Railways� Moscow, Russia Position – 6HUYLFH 'HVLJQHU 3DVVHQJHU 6HUYLFH 'HSDUWPHQW 5HVSRQVLELOLWLHV GHYHORSLQJ proposals on improving passenger services at the station and in high- speed trains. July 2008 - November 2009 – Russian company for the production and distribution of children’s clothing in Moscow and regions of Russia “Rikki-Tikki� Position – designer. Department of branding and advertising. ResponsibiliWLHV GHVLJQ IRU WKH FRUSRUDWH LGHQWLW\ DQG DGYHUWLVLQJ PDWHULDOV UHWDLO GHVLJQ $FKLHYHPHQWV RUJDQL]HG PRUH HIIHFWLYH ZD\ RI FRRSHUDWLRQ ZLWK RWKHU GHSDUWPHQWV LQFUHDVHG VDOHV GXH RI DGYHUWLVLQJ PDWHULDOV 2005 - 2008 – Railway Passenger Company “Tver Express� Position – designer. 5HVSRQVLELOLWLHV GHVLJQ IRU WKH FRUSRUDWH LGHQWLW\ DQG DGYHUWLVLQJ PDWHULDOV $FKLHYHPHQWV FUHDWHG IXOO FRUSRUDWH LGHQWLW\ DGYHUWLVLQJ PDWHULDOV SUHVHQWDtions for launching and exploitation of the train.
> skills I professionally work in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also in Adobe Flash, Adobe After Effects, Adobe Acrobat. I experienced user of WKH 06 2IĂ€FH ([FHO :RUG 2XWORRN 3RZHU 3RLQW
Diploma of Higher Education in Graphic Design 2003 - 2009 – Humanities and Arts Institute (Moscow Power Engineering Institute (Technical University)) facilities of “Design and Fashionâ€?, course “Graphic Designâ€?. &HUWLĂ€FDWH LQ 'LJLWDO 7HFKQRORJLHV LQ *UDSKLFV 'HVLJQ $GREH ,OOXVWUDWRU&6 $GREH ,Q'HVLJQ &6 $GREH 3KRWRVKRS &6 DQG $GREH )ODVK &6 )HE -DQ ² &HQWHU IRU &RPSXWHU (GXFDWLRQ 0RVFRZ 6WDWH 7HFKQLcal University N.E.Bauman.
> contacts mob: +44 (0) 7792538199 (UK) e-mail: hello@dariafilatova.co.uk web: www.dariafilatova.co.uk
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Daria Filatova > Corporate Identity for the Railway Passenger Company “Tver Express”. Russia , GHVLJQHG FRUSRUDWH LGHQWLW\ IRU WKH 0RVFRZ 6W 3HWHUVEXUJ WUDLQ ODXQFKHG E\ Russia Railway Passenger Company “Tver Express”. It was an invaluable experiHQFH ZRUNLQJ RQ WKH SURMHFW IURP VWDUW WR WKH FHUHPRQ\ RI ODXQFKLQJ WKH WUDLQ
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Daria Filatova > Corporate Identity & Posters %UDQGLQJ DQG $GYHUWLVLQJ IRU ´3URÀ¾ Â´Ç›ÇœÇšÇ Ç”Âľ KRXVHKROG WRROV )RU WKH FRPSDQ\ ´3URÀ¾ , GHVLJQHG D FRUSRUDWH LGHQWLW\ SDFNDJHV IRU KRXVHKROG WRROV DQG VHULHV RI DGYHUWLVLQJ SRVWHUV )RU PH LW ZDV DQ LQWHUHVWLQJ SURMHFW since I had the opportunity to see the beauty in ordinary everyday tools. I made a series of macro photos, which were used in the packaging design and for the advertising posters’ collages.
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Daria Filatova > Corporate Identity & Posters & Retail Design I did design for the retail company of children clothes “Rikki-Tikki�. The company had more than 30 stores. It included design for promo materials, web, media and visual information inside and outside shops. I was leading whole process, from concept to the printing and installation.
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Daria Filatova > Product Design The main idea of this calendar is to convey the Universe essence through everyGD\ WKLQN ,W ZDV VW\OL]HG D FODVVLFDO DVWURQRP\ WRRO UHIHUULQJ XV WR WKH WLPH WKHQ WKH ÀUVW VFLHQFH LQYHVWLJDWLRQV RI WKH 8QLYHUVH ZHUH RFFXUUHG ,W KDV FKDQJHable circles, each for one month, and the main holder which shows current month with the vintage arrow.
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Daria Filatova > Wayfinding Signage for Kursk Railway Station Moscow 7KLV SURMHFW LV D QHZ YLVLRQ RI D :D\ÀQGLQJ 6LJQDJH 6\VWHP IRU DQ LQWHULRU ZLWK ELJ à RZ RI SHRSOH .XUVN 5DLOZD\ 6WDWLRQ LV RQH RI WKH ELJJHVW UDLOZD\ VWDWLRQV LQ 0RVFRZ 7KH ZRUN DW WKLV SURMHFW ZDV GLYLGHG LQWR QH[W SDUWV UHVHDUFK RQ WKH WDUJHW DUHD RI WKH VWDWLRQ FKRRVH RI ZD\ÀQGLQJ VWUDWHJ\ EUDQGLQJ IRU WKH VWDWLRQ GHVLJQ RI WKH VLJQDJH DQG ' YLVXDOL]DWLRQ At the research stage I studied the station structure. The architecture is YHU\ XQLTXH 7KH ÀUVW EXLOGLQJ ZDV EXLOW DW WKH EHJLQQLQJ RI WKH ;; FHQtury and it is an example of classic architecture of that time. Later, when the main building was not enough for contemporary railway needs, it was ´SODFHG¾ LQWR D ´JODVV FXEH¾ $W WKH VDPH WLPH WKH XQGHUJURXQG à RRU DQG transitions to the platforms were added. Now this is the three-levels railway complex that provides serves for domestic and long-distance trains, as well as this is a large shopping and business center. , UHà HFWHG WKH KLVWRU\ DQG HVVHQFH RI WKH 6WDWLRQ LQ WKH ORJR DQG ZKROH EUDQGLQJ $OVR WKH EXLOGLQJ LQà XHQFHG RQ WKH ZD\ÀQGLQJ VWUDWHJ\ DV , FKRVH
FRORU FRGLQJ PHWKRG WR VSOLW WKH KXJH Ă RZ RI SDVVHQJHUV DQG FUHDWH HDVLHU understandable navigation signs. Two parts of station that provides services IRU GRPHVWLF GLUHFWLRQV DQG ORQJ GLVWDQFH GLUHFWLRQ ZHUH GLYLGHG EOXH IDPLO\ FRORUV ZHUH XVHG LQ DOO VLJQV UHODWHG WR WKH GRPHVWLF WUDLQV LQIRUPDWLRQ RSSRVLWH RUDQJH IDPLO\ FRORUV ZHUH XVHG IRU ORQJ GLVWDQFH WUDLQ LQIRUPDWLRQ 6LJQV RI 8 6 'HSDUWPHQW RI 7UDQVSRUWDWLRQ 0DQDJHPHQW ZHUH WDNHQ as a basis for pictograms. They were given a corporate identity with using logo of Railway station As I see it the main task of this work was to unify aesthetics and functionality in signage design. The hierarchy approach organs LQIRUPDWLRQ LQ RUGHU WR LWV XUJHQWO\ DV WKH VSHFLĂ€F RI KXPDQ behavior on the railways stations (for example some passengers are very hurry and opposite, some of them have to wait at the lounge for a long time). Also I used my knowledge in HUJRQRPLFV WR RUJDQL]H LQIRUPDWLRQ WR EH UHDGDEOH IURP different distance and angels.
> 3D visualisation video http://dariafilatova.co.uk/projects/wayfinding-signage-for-kursk-railway-station/
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Daria Filatova > Service Design and Site Development 6HUYLFH &HQWHU IRU 5XVVLDQ 5DLOZD\V %RWK YDULDQWV RI RUJDQL]DWLRQ RI VHUYLFH FHQWUH IRU KLJK VSHHG WUDLQ SDVVHQJHUV DUH ORFDWHG RQ WZR OHYHOV 7KH ÀUVW RSWLRQ LV LQFRUSRUDWHV WKH XQGHUJURXQG OHYHO ÁRRU WR ORFDWH HQWUDQFH WR WKH SDUNLQJ DUHD DQG H[LW WR WKH SULYDWH SODWIRUP $Q LQVSHFWLRQ DUHD DQG WUDYHODWRU WR WKH JDWHV ZHUH RUJDQL]HG RQ WKLV level for the passengers’ convenience. The second option is implemented with the superstructure of one level. In this case the entrance from parking area and access to the private platform are ORFDWHG RQ WKH JURXQG OHYHO VW ÁRRU 7KH HOHYDWRU EHWZHHQ ÁRRUV LV SURYLGHG for the visitors with luggage to move freely around service centre.
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Daria Filatova > Human Energy and Environmental Colors movie for research 7KLV PRYLH VKRZV SDWK RI WKH HQHUJ\ LQVLGH RI KXPDQ ERG\ 2XU SK\VLFDO ERG\ QHHGV HQHUJ\ LQ WKH IRUP RI IRRG ZDWHU DLU PRYHPHQWV DQG HWF 2XU IHHOLQJV QHHG QHZ VHQVDWLRQV LPSUHVVLRQV DQG H[SHULHQFHV 2XU PLQG QHHGV QHZ WKHPHV IRU UHĂ HFWLRQ QHZ WDVNV DQG NQRZOHGJH I used a skeleton with some internal organs to show the internal processes in the human body. I created this “skeletonâ€? more perfect than it actually is to show spiritual energy processes exactly. And I used an apple as a metaphor of ´IRRGÂľ DQG DV WKH REMHFW RI XQGHUVWDQGLQJ WKH ZRUOG 7KH IRQW , XVHG LV HPRtional and playful since I created it from several types with serifs.
> see movie http://dariafilatova.co.uk/projects/human-energy-and-environmental-colours/
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Daria Filatova > Emergency Wayfinding at the Airport Airport Environment Research (for Center for the Protection of National Infrastracture. London) In this research, I address the topic of security at the airport in case of emergency. A passenger aircraft has the necessary equipment in case of emergency. Moreover, in the aircraft, passengers view a pre-takeoff demonstration of safety equipment and have access to safety booklets. This can prevent severe consequences in case of an unexpected situation. Therefore, this paper proposing applying this experience for creation of a safety and information system within the airport environment.
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Daria Filatova 2012