DARLING MAGAZINE SW LONDON SPRING 2021

Page 14

The WOW goes digital in celebration of women around the world The WOW Foundation announces a major programme of festivals and events addressing gender inequality across the globe in March 2021

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he WOW Foundation was created by Jude Kelly CBE in 2018 to run the global movement that is WOW - Women of the World Festivals at the Southbank Centre, where she was Artistic Director, to celebrate women and girls, taking a frank look at what prevents them from achieving their potential, raising awareness globally of the issues they face, and discussing solutions together. To date, WOW has reached over two million people in 17 countries on six continents, in locations including Australia, Brazil, China, Egypt, Finland, Nepal, Nigeria, Pakistan, Sri Lanka, Somaliland, the UK and the USA. In 2018/19 WOW was in Rio de Janeiro, Cardiff, Bradford, Bangladesh, Brisbane, Janakpur (Nepal), Baltimore, London, Exeter, Norwich, Perth, Beijing, Ghana and Nigeria. In June 2020, WOW held its first ever worldwide online festival focused on women and girls — 14

HOW DO YOU WANT ME? by Ruby Wax

Her latest book, a memoir, is one about good news. It was published with a new introduction in April 2020. Ruby says, “I began writing it in 2018, back when the world’s worries were somewhat different. Climate change, greedy bankers, exam results, crap politicians, mental health: these are still HUGE ISSUES, but even the ancient soothsayers reading pig entrails couldn’t have predicted this. This is my new mission: to share the green shoots of hope peeping through the soil of civilization. Literacy is at an all-time high, world-hunger is likely to be eradicated this century, technological improvements are saving lives – just to scratch the surface. I’ve talked to everyone from leaders to scientists to tech geniuses. I’ve done the research and practiced what I preach. And my conclusion? Behind the clouds, the sun still shines.” To date, Ruby has sold over one million copies of her books worldwide. Ruby will be in conversation with Fearne Cotton at the WOW Festival 2021

WOW Global. The festival travelled around the world everywhere from the UK to Nigeria, and Pakistan to Australia exploring the intersectional impact of COVID-19 on gender inequality and responding to Black Lives Matter. Over the last 10 years the Festivals have developed a reputation as a space for world renowned artists, activists, thinkers and performers including Angela Davis, Malala Yousafzai, Annie Lennox, Patrick Stewart, Baroness Doreen Lawrence and Salma Hayek, to come and participate, alongside thousands of women and girls who don’t have public profiles but are doing amazing things. WOW provides platforms for people of all kinds, changes attitudes, brings communities together and provides a unique space for people to work together towards gender equality in their own communities. One example of the impact the festival has had is the founding of the Women’s Equality Party by Sandi Toksvig and Catherine Mayer.


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