TM Broadcast International #94, June 2021

Page 60

OPINION

Innovating into the future: How esports is winning the production game

By Michael Armstrong, VP Sales, EMEA, LTN Global

Professional or amateur gamers coming together from across the world to compete, active fan participation in immersive games, and groundbreaking technologies — esports has always embraced innovation. Esports is one of the few industries that wasn’t negatively affected by the pandemic over the last year. In fact, its popularity is growing exponentially, with a fan base expected to reach 474 million viewers by the end of the year, with a lift from mainstream broadcasters like ESPN and CBS. Esports producers can now capitalize on innovation in production workflows and fan engagement to drive the industry forward and create new revenue opportunities. 60

Born digital-first When it comes to delivering rich content formats and high resolution, esports is already a step ahead of traditional sports broadcasting and HD SDI workflows. Platforms like Twitch, Facebook, and YouTube have been


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