TECHNOLOGY
Transformation to HD By Asier Anitua, Business Development Manager EMEA & LATAM at Telefónica Servicios Audiovisuales
With the advent of DTT, it was clear that SD was the standard for "tube resolution" (4: 3). Very soon afterwards, the HD and 16: 9 broadcast tests began and many stations began to deliver their TV offerings in HD, at least in the broadcast part, not so much in the production part. Regarding 4K broadcast, we should look towards the future with hope since it is a format that has come to stay, but if we look at the past it will give us the keys as to when we will be able to enjoy general 4K stations natively. The key to accelerating the implementation of 4K technology is given by the large platforms and the use of the internet as a broadcast medium, with Smart TV sets and apps providing viewers
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