April 11, 2016 Dear Colleague: Wow. I’ve just returned from the Future of Student Media Summit, a nationwide conference at Ohio University – and the results were AMAZING! My Talk/Booth – As publisher of perhaps the only growing college print newspaper in the country, I spoke to a large audience on saving print media at the campus level; it really does still matter. I also manned a booth for the paper – hundreds of students were sincerely interested in the printed product. The Research – Using the resources of Borrell Associates, the College Media Association and Ohio University, extensive studies of college students and advertisers were conducted. The results: Students still loved their print newspaper and relied on it, and advertisers want to be in student newspapers. How We Fit In – Where we are unique is that we have professionalized the process and created affordability for the
Campus-News.org | c. 518-879-0965 | 39 County Route 70, Greenwich, NY 12834 | editor@campus-news.org
advertiser through scale. We are now printing 100,000+ copies per year and hitting 37 community college campuses with a 32-page paper that gets a pickup percentage of 92100%. Students enjoy it. It is trusted because it puts its useful editorial content first. Very few of the campuses we hit have student papers of their own – we have become the de facto student paper at the large majority of the campuses. What We’re Adding – New products will include Facebook boosting services, more storytelling/native advertising, some grassroots video and using our high placement/trust with Google to help advertisers. Where You Fit In – Please let me know as soon as possible if you can be involved in our 2016-17 campaign. We are primarily a print newspaper and need to create a definitive schedule. Also, certain parts of the paper are first-come, first-serve and are exclusive. Please consider slotting us in to your 2016-17 budget request at your institution. Contact me at editor@campus-news.org or 518879-0965. We can develop a spreadsheet to fit your advertising needs for the coming year. Thank you!
Darren Johnson Campus-News.org | c. 518-879-0965 | 39 County Route 70, Greenwich, NY 12834 | editor@campus-news.org