Campbell.O.Liveprojects01

03 Obie Campbell Uscreates Associate

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Contents 03 | INTRODUCTION 05 | PCB NHS Portsmouth Cervical & Breast Cancer Screening 09 | MES Healthy Start Scheme, Mid Essex

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21 | WIR NHS Wirral Physical Activity 25 | WPA NHS Wirral Evaluation Stop Smoking 29 | STALL3 Stoke on Trent Drinking Campaigns 35 | DIY Well London & SLAM

53 | HEN BS10 Big It Up! Henbury 61 | POH2 Portsmouth Oral Health Phase 2 67 | CHA Charlton Manor Primary School 75 | MAR Internal Marketing Project: Dublin Social Marketing conference 2011 79 | NPR Non Project Related: Uscreates Co-design Materials Branding 85 | CONCLUSION

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Introduction

Uscreates is a social change agency with a mission to develop effective ways to respond to social challenges.

Uscreates can be found at: http://www.uscreates.com/ Obie Campbell has been at Uscreates working as a Design and Communication associate, over the last few months (Dec ‘10 - March ‘11) and has been capturing experiences and reflections along the way.

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PCB NHS Portsmouth Cervical & Breast Cancer Screening Project Role On my first day at Zoë Stanton, Co-founder and Managing Director of Uscreates sent me out into the field in Portsmouth to survey patients in the main hospital about Cervical & Breast Cancer Screening.

Project Background Uscreates were commissioned by NHS Portsmouth to increase the uptake of potentially life-saving smear tests.

More than a third of women in the city miss their routine check, and they have been commissioned to investigate and tackle the barriers affecting whether women attend their check.

Amy Pollard, health development manager for screening at NHS Portsmouth, reinforces their commitment to halting the decline in attendance experienced after the so called ‘Jade Goody effect’ peaked: “This year we will be working with our local communities in Portsmouth on an exciting research project to help us understand the barriers to screening and where we can offer more support for women to use the cervical screening service.”

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NHS Portsmouth Cervical & Breast Cancer Screening

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3 Thoughts • It was challenging to approach patients/visitors and ask them to 2 fill out a survey about a sensitive topic.

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• Many of the people I approached had cancer and were going through cancer treatments, or their friends/family members had 2 been affected.

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• My own family have recently been affected by cancer and I found the experience emotionally draining, however it was rewarding to listen to people’s experiences.

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15 6• It1was 0 also rewarding to share information about Cervical &

Breast Cancer with people who were not aware about the risk, when to get checked, or where to be seen.

• Often I had to help the elderly to write or read out loud to them.

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MES Healthy Start Scheme, Mid Essex Project Role I had to start conversations with ladies to find out what might be stopping eligible mothers taking up the HSS, to explore breast-feeding/healthy eating if possible, oh and VERY importantly to recruit members of the primary target audience for some more in-depth interviews.

I had need to recruit 4 mothers, 2 who were are eligible and on the scheme, and 2 that were eligible and not on the scheme, to do paired in-depth interviews to really get to the bottom of some of the issues uncovered.Â

Project Background The Healthy Start scheme; an NHS initiative to help provide fruit and veg to expectant mothers and those with small children who are on benefits.

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3 Thoughts • I had a tiring couple of days on my feet, outside, stopping anything moving that looked like a pram. But it was2 a day filled 3 with insight.

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209 6 1 5 a buddy • It was useful having 1 (Alan Boyles, Brand Manager and Project Lead) 3 on the project to keep the motivation going.

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• Some families were very aware of the scheme but didn’t 2 necessarily take the offer up due to supposed lack of accessibility.

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• Others had never heard of the scheme because their health professional hadn’t promoted it and others didn’t see the point in being interested, there was a very mixed response.

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15 6• O21ther0 mothers claimed to feed their children healthy food, but 2didn’t really understand what eating healthy required (i.e. One 4

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Healthy Start Scheme, Mid Essex

mother forcing her child to eat a Mc Donalds burger and chips whilst talking to me).

At the beginning I would judge people and immediately assume they were on benefits, I learned to look past my stereotypical view points and to approach everyone.

Thoughts • The Healthy Start identity helped me to quickly explain the scheme.

• I quickly learned the interview questions off my heart so that I was able to start a casual relaxed conversation with participants.

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Healthy Start Scheme, Mid Essex

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MES Healthy Start Scheme, Mid Essex Healthy Start Cafe Project Role On many of the projects at Uscreates I had very short deadlines to work towards. I was asked to design the identity for the Healthy Start Cafe; a touring pop up cafe designed to promote and gain an understanding of who was aware of and using the Healthy Start scheme, and to sign up those who are eligible for the scheme.

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A simple

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guide to

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Building blocks for a better start in life

y bab ves ortant mo p s to

’s im one tive y it le Wh all litt and ac for lively be

sweet as they are How to avoid giving your baby a sweet tooth

taste for life

no rush to mush

How giving your baby a variety of food now, may stop them turning into a fussy eater later

every day counts How each day of mum’s milk makes a difference to your baby’s health

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Find out the 3 signs that your baby is ready to start on solid foods

mum’s milk Why mum’s milk is better for both mum and baby

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It’s never too soon to give your baby a better start in life.

What you do when they’re little really does help them grow up healthy and can help protect them from illness when they’re young, and diseases like type 2 diabetes later in life.

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www.healthystart.nhs.uk

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Start4Life has put together the latest guidance on nutrition and activity to help you give your baby a healthier start in life.

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You can find out more at www.nhs.uk/start4life or ask your health visitor or midwife.

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When you have finished with this poster please recycle it

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Healthy Start Scheme, Mid Essex: Healthy Start Cafe

Thoughts I was asked to keep my first designs neutral however after may emails the concept for the pop-up cafe was changed, the brief changed to create an identity that is strong and vibrant but also compliments the Healthy Start and Change for Life branding.

HEALTHY START CAFE Come and have a cup of tea and learn how to give kids the best start in life!

South West Essex West Essex North East Essex Mid Essex

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Healthy Start Scheme, Mid Essex: Healthy Start Cafe

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WIR NHS Wirral Physical Activity Project Role Rosie Head, Insight and Strategy Director set me the task of gathering participants to be interviewed to gain an insight into Physical Activity within Wirral. I had to recruit one practice nurse, one GP and one pharmacist from target areas.

Project Background Obesity levels in Wirral are estimated at 22%, and while life expectancy is increasing it still falls short of national levels.

The Wirral Physical Activity Board appointed Uscreates to carry out insight work and develop a strategy to encourage the population to become more physically active.

The project started with a collaborative design event to share secondary and qualitative research insight with Wirral residents, influences, stakeholders and topic specialists.

This informed the strategic redesign of local services to increase physical activity.

NHS Wirral Physical Activity

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3 Thoughts • The people I required were notoriously hard to get to participate 2 and assertive so it took quite a while. I had to learn to be confident 3 cold calling. on the phone when

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but my inter-personal skills too. My role required me to use all 3 forms of communication (visual or not).

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Hello, I am calling on beh NHS Wirral. We have recently undert

research, into the barriers to 55-74 year olds and

undertak enough physical activity. W are now trying to get the v of health professionals on subject, to complete the picture, and h been given your details by the PCT. We a interested in speaking to a and practice nurse and wa with overweight kids (under 5),

understand their views/opinions on the barriers they th

face in undertaking physical acti

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WPA NHS Wirral Evaluation Stop Smoking Project Role Rosie Head, Insight and Strategy Director asked me gather participants to take part in a video diary probe pack.

Project Background Uscreates are currently commissioned by NHS Wirral to undertake an evaluation of ‘Your Reason, Your Way’, a social marketing component of their stop smoking programme.

They have been assessing the effectiveness, accessibility, appropriateness and impact of the campaign, for both service users and service providers.

The project started from 25th February 2011, and included qualitative research such as mystery shopping, cigarette break chats, day-in-the-life of service provider shadowing, and video diary probes.

Healthy Start Scheme, Mid Essex

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3 Thoughts • I had to rewrite my script quite a few times so capture the 2 to sound receivers attention within a few seconds. Again I had professional, firm3and assertive.

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209 6 1 • Quite often I had5 to mention 1 the 25 pounds incentive early on in the conversation to capture the persons attention.

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Try to film every time you feel like a cigarette or have a cigarette. Make sure you include the following on the footage: What’s

the time? Show us the clock! What are you

doing? Who are you with? Show us. How are you feeling? What

made you want a cigarette?

Have you had one? How does it feel now?

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STALL3 Stoke on Trent Drinking Campaigns Project Role For this project Joanna Choukeir Hojeily, Design and Communication Director asked me to collect national and internal campaign examples about fire safety, domestic violence and anti-social behaviour.

Project Background NHS Stoke on Trent worked with Uscreates to increase the impact of diverse alcohol related campaigns by coordinating them under one strong central strategy as part of the Safer City Partnership.

They involved the target audience from inception right through to delivery, using a collaborative methodology to tackle the complex social and cultural issues around excessive alcohol consumption.

A campaign plan and strategy for future initiatives included a face-to-face toolkit for frontline staff, a Facebook page, an online microsite and viral photoshoots delivering personalised applications in clubs, pubs and bars.

Uscreates have been commissioned again to create an coherent identity for 3 campaigns in Stoke on Trent.

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Stoke on Trent Drinking Campaigns

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Anti-Social Behaviour - Selected spreads from research PDF empowering society

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Thoughts 3 I was surprise by how aggressive some campaigns are and 2 wondered if they are effective?

Doing this brief helped Joanna to 3 have a clear idea of who to target, what mediums to use, and what messages to communicate for each of the three campaigns, and to 2 send an overall context to the client.

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www.womensaid.org.uk/

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fire08_posters_cooking_FINAL_HIGHRES3.pdf

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IT ONLY TAKES A FEW SECONDS FOR A WORKING SMOKE ALARM TO WARN YOU

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IT oNLy TAKES A fEw SECoNdS for A worKING SmoKE ALArm To wArN you

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LET IT DO ITS JOB

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GET IT, INSTALL IT, CHECK IT… SMOKE ALARMS SAVE LIVES

ALAC: Was Last Night Really Worth It?

http://www.welshicons.org.uk/news/community/alcohol-is-no-excuse-2/

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IT oNLy TAKES A fEw SECoNdS for A worKING SmoKE ALArm To wArN you

Let it do its job

For a free smoke alarm contact your local fire and rescue service.

The phone number is in the telephone book (NOT 999).

Or visit www.direct.gov.uk/firekills

GET IT, INSTALL IT, CHECK IT… SmoKE ALArmS SAvE LIvES

Don’t drown in Toxic Smoke (Current Campaign)

http://www.alac.org.nz/

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Czech Republic | Prevention Beer Mug Georgia Helvetica

http://www.trendhunter.com/trends/using-alcoholagainst-domestic-violence-the-prevention-beer-mug

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http://firekills.direct.gov.uk/materials.html

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E THE KITCHEN BURNS!

Client DTLR Folder FIRE PREVENTION - 18064 Beer Posters File 18064 Beer 1800x1200 Date 27.1.03 Page 1 Proof 6 Operator Matt / dave

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Student Brand Ambassador campaign (2008-2009)

Fire starts when your attention stops.

Fire starts when your attention stops.

Numer telefonu znajdziesz w książce telefonicznej (nie 999) lub na www.direct.gov.uk/firekills

zainstaluj i spraWdzaj przYnajMniEj raz W tYgodniu

Dowiedziałem się od strażaków, że gdyby tylko w mieszkaniu był sprawny czujnik przeciwpożarowy, to zostalibyśmy ostrzeżeni jeszcze przed wybuchem samego pożaru.

Mogliśmy wiedzieć o niebezpieczeństwie, a Tomek może by żył...

dym zabIje CIę szybCIej nIż płomIenIe

ÜÜÜ°wÀi ð} Û°Õ

CzujnIkI dymu raTują żyCIe Instalując i sprawdzając czujnik dymu możesz uratować życie swoje i osób z Twojego otoczenia.

Wystarczy, że zgłosisz się do lokalnej jednostki straży pożarnej aby otrzymać alarm za darmo. Numer telefonu znajdziesz w książce telefonicznej (nie 999) lub na www.direct.gov.uk/firekills

Client DTLR Folder FIRE PREVENTION - 18064 Beer Posters File 18064 Beer 1800x1200

Size Trim 1800 x 1200 mm - Safe Area 1760 x 1160 mm - A/W at 1:3 Publication Low Res High Res Layout Artwork

BME Campaign (Current)

Fire safety

protect yourself

XUSUUSAHA FARXADDA LEH...

YUUNA DABKU tAADA KAA BURBURIN…

A safety guide for students in rented accommodation.

www.womensaid.org.uk/

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K: 0 to 100

Date 27.1.03 Page 2 Proof 6 Operator Matt / dave

Size Trim 1800 x 1200 mm - Safe Area 1760 x 1160 mm - A/W at 1:3 Publication Low Res High Res Layout Artwork

PROTECT YOURSELF

Womens Aid

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spraWnY czujnik dYMu ostrzEżE ciE W ciągu kilku sEkund Więc...

Georgia Helvetica daj Mu szansę działać!

G SINCE LEFT THE BACON FRYIN

Pewnego wieczoru wszyscy poszliśmy spać z wyjątkiem Tomka, który chciał jeszcze skończyć papierosa. Obudziłem się kaszląc w zadymionym pokoju. Otworzyłem drzwi, całe mieszkanie stało w ogniu.

Nie wiedziałem co robić.

Jak wyciągnąć wszystkich z mieszkania? Próbowałem, ale płomienie były wszędzie!

Kiedy przyjechała Straż, zdołali mnie uratować.

Niestety Tomek zginął w płomieniach!

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GET THEY HELPING PEOPLE FORSINCE 10.30!

Gdyby Tylko Nazywam się Łukasz, mam 25 lat. Do Wielkiej Brytanii przyjechałem dwa lata temu.

Wspólnie z kolegami wynajmowałem mieszkanie.

Było super!

W wolnych chwilach, piwko, meczyk, imprezka.

Wiadomo, po ciężkiej pracy...

08FRP05172 ©Crown Copyright 2008. Published by Communities and Local Government, May 2008. ISBN x978-1-4098-0058-3

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For a free smoke alarm contact your local fire and rescue service.

The phone number is in the telephone book (NOT 999).

Or visit www.direct.gov.uk/firekills

”czujnik dYMu MożE uratoWać ci żYciE!”

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Generic BME materials (in English)

Alcohol is NO Excuse

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dies from a fire

Let it do its job

GET IT, INSTALL IT, CHECK IT… SmoKE ALArmS SAvE LIvES

For a free smoke alarm contact your local fire and rescue service.

The phone number is in the telephone book (NOT 999).

Or visit www.direct.gov.uk/firekills

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FIRES ARE CAUSED

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OF ALL HOUSE

08FRP05172 ©Crown Copyright 2008. Published by Communities and Local Government, May 2008. ISBN 978-1-4098-0062-0

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Fire Safety - Selected spreads from research PDF

08FRP05172 ©Crown Copyright 2008. Published by Communities and Local Government, May 2008. ISBN 978-1-4098-0061-3

Domestic Violence - Selected spreads from research PDF

http://firekills.direct.gov.uk/materials.html

QOYSASKA FARAXSAN...

YUUNA DABKU KAAGA KAA BURBURIN...

QIIQA DABKA AYAA KU DILAYA KA HOR INtA UUSAN KU DILIN HOLACA DABKU

QIIQA DABKA AYAA KU DILAYA KA HOR INTA UUSAN KU DILIN HOLACA DABKU

SOO QAADO, RAKIB, EEG SHAQADIISA…QALABKA QIIQA KU DHAWAAQA WUXUU BADBAADIYAA NAFO

SOO QAADO, RAKIB, EEG SHAQADIISA…QALABKA QIIQA KU DHAWAAQA WUXUU BADBAADIYAA NAFO

Rakibidda iyo ka warqabka qalabka qiiqa ku dhawaaqa waxaad ku badbaadin kartaa naftaada iyo nafta dadka kugu hareeraysan.

Rakibidda iyo ka warqabka qalabka qiiqa ku dhawaaqa waxaad ku badbaadin kartaa naftaada iyo nafta dadka kugu hareeraysan.

Qalabka qiiqa ku dhawaaqa oo lacag la’aan ah kala xariir adeegga dabka iyo badbaadinta degaankaaga. Lambarka teleefoonku wuxuu ku yaal buugga teleefoonka (MAAHA 999).

Ama booqo bogga internet-ka ee www.direct.gov.uk/firekills

Qalabka qiiqa ku dhawaaqa oo lacag la’aan ah kala xariir adeegga dabka iyo badbaadinta degaankaaga. Lambarka teleefoonku wuxuu ku yaal buugga teleefoonka (MAAHA 999).

Ama booqo bogga internet-ka ee www.direct.gov.uk/firekills

http://firekills.direct.gov.uk/materials.html

35 DIY Well London & SLAM Project Role Throughout the project I facilitated a Co-design workshop, helped organise a pop-up game that tours around London, create and update social media sites and shadow Well Londons events.

After much success Well London & Slam commissioned Uscreates to design a Happiness toolkit to increase happiness all over London ( aim of 5,000 people)

DIY Happiness aims to use humour, creativity and evidence emerging from Project Background Do-it-Yourself Happiness started of as a free the field of positive psychology to provide practical advice and information that will 8 week workshop designed to explore what really makes women happy including how to: increase people’s ability to ‘bounce back’ from adversity, reduce both the physical and • Relax and enjoy some ‘me’ time, • Improve your ability to cope with life’s ups the psychological impact of stress, increase resilience, and build durable personal and downs, resources.

• Reduce the stress in your life, • Be more energetic and optimistic about the future, and to eat yourself happy!

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Thoughts 3 • I had to design very rough prototypes so that the participants were able to see the ideas quickly. This meant mocking up ideas in both 2D 2 and 3D using any materials available •M y role required great patience and the ability to listen and respond to 2 people’s ideas quickly.

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3 Brief I was asked to facilitate a DIY Happiness Co-design workshop at the 2 on the 16th DIY Happiness Re-union & Well London Bigger Picture 3 workshop materials were designed by Joanna.

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It was the first session of the 6 week DIY happiness workshops delivered 3 across London, and was a great opportunity to find content that could be integrated within the DIY Happiness kits.

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the activities used. I also collected lots of references for research to help towards DIY Happiness toolkit.

•T he image to the right was an exercise were we had to write positive activities that had happened to us in the week. The exercise highlighted common themes such as spending time with family and friends, sleeping and listening to music.

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2 Whilst I was collecting happiness tips for the game, Joanna mocked 3 up a the game. Joanna then asked a number of us to try the game with our friends and family.

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Tips will be shared using take away cards and travel card holders

DIY TOOLKIT SIGN UP FOR UPDATE S

DIY Happiness

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Join in!

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The hand over will be at City Hall where the game will be played

Social media will be used to share and read the tips, and to request DIY Happiness Kits for other events

Items with the DIY Happiness Tool Kit

DIY Happiness

DIY Happiness

Card Game Place

Spir M

in

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Join in!

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Take Con ng Notice nec ni t ar Give Le

Place

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Option 2- Close up of the pop up tent.

d

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One event will take place at City Hall, London

Happiness Game packaged for 5,000 Londoners

Place

People

Spirit d

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DIY Happiness DIY Happiness DIY Happiness

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Card Game

DIY Happiness Card Game

DIY Happiness

DIY Happiness

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DIY Happiness Card Game Card Game Card Game

DIY Happiness

DIY Happiness

DIY Happiness

Card Game

Card Game

Card Game

Card Game

DIY Happiness

Card Game

DIY Happiness

DIY Happiness Card Game

DIY Happiness

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

DIY Happiness DIY Happiness DIY Happiness

Card Game

Card Game

DIY Happiness

Card Game

DIY Happiness Card Game Card Game Card Game

DIY Happiness

Place

Card Game

Card Game

DIY Happiness

Spirit

Card Game

DIY Happiness

DIY Happiness

M

Card Game Card Game

in

Peop

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y

y

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DIY Happiness

Card Game

Hea

Card Game Card Game Card Game Card Game

Be

DIY Happiness

Card Game

Well London Representatives will facilitate the game

DIY Card games are sent to key areas pin pointed by Well London

re

ep Ke

Card Game

DIY Happiness

Ca

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DIY Happiness DIY Happiness DIY Happiness

g Notice Take Conn in ec t rn e aGiv Le

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Card Game

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REQUES T A KIT

DIY Happiness

Join in!

DIY Happiness

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Care

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Planet

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oyster Place

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Planet

3 Brief Positive feedback was received after playing the game. Joanna 2 was now considering how to circulate the game. We discussed 2 3 circulation methods with Mary Cook, Co-founder and managing director of Uscreates: 2 1. The game pack itself is circulated 3 through a series of public 2. The game experience is disseminated installations around London where passer-bys can stop and play 2 the game and leave with new tips My role was to visually communicate these ideas to the client.

I was pleased that the client took the printed versions back to the office to show the rest of her team.

DIY Happiness

DIY HAPPINESS

Healthy

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Join in!

03

Well London & SLAM

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• I was also required to fit Joanna’s designs to templates, this 3 for the oyster card wallets, involved adapting the designs bunting, t-shirts and posters.

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Thoughts 3 to go ahead with the • The client had decided that they wanted game a few days before the event, I had to 2 work to an extremely tight deadline to get the products delivered on time, a lot of persuading with the manufacturers was involved.

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Brief 3 In a week I had to organise the production of the DIY 2 Happiness Pop Game, this included: 3 priced but well-made products • Finding the cheapest • Making sure the products were lightweight 2 delivered on time • Making sure they were 3 • Work towards a budget of £1,5000

Products ordered / designed

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Thoughts • Again I had to use my inter-personal skills to keep the Happiness spirit going throughout the events.

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3 Brief The game is based on the science of positive psychology and provides practical tips and advice on ways we can be2a little happier. Londoners3 have been providing some of the encouraging tips related to the six themes: body, mind, people, spirit, place and 2 planet. Players at the games can add tips, collect tips and take them 3 take home too.



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9

47

Well London & SLAM

• I learned to expect the unexpected. I didn’t realise how deprived some areas in London are. Also that sometimes I would be facilitating the game with mentally ill people too. I had be sensitive and professional at all times.

• Overall is was a great experience to see the products I had ordered arrive on time and people enjoying the game.

49

Well London & SLAM

Brief Social media is was used to promote the DIY Happiness Pop-Up games happening across London. My role was to set-up and update 3 the social media websites everyday with Happiness Tips provided by participants. I also interacted with comments, upload picture/ 2 videos, and encouraged people to share tips.

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Thoughts • I didn’t realise the power of social media until I had the chance to control it. It is great to receive ‘Likes’ on Facebook and see people leaving positive comments, the tips being ‘Retweeted’ on Twitter 2 and tips shared on the Wordpress Blog.

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• I was surprised by the positive response for people wanting to sign up for weekly tips sent to their mobiles.

• Not being a member of Twitter, I’ve enjoyed using the DIY Happiness Twitter account. I have been able to collect valuable tweets for DIY Happiness and also tweets for my own personal reference (i.e. Looking at what other design studios are up to).

Links: http://www.facebook.com/DIYHappiness http://twitter.com/DIYHappiness http://diyhappiness.co.uk/

51

Well London & SLAM

53 HEN BS10 Big It Up! Henbury Project Role Hannah Padgett, Project Coordinator asked me to create leaflets, design a mosaic and create signs for events. My designs had to be coherent with the BS10 identity.

Project Background Uscreates were commissioned to facilitate the BS10 BIG IT UP project! They gave young people within the community the skills and confidence to make things happen in Henbury through a series of activities.

Both parents and young people were involved in the process. The project aim was to create higher attainment levels within Henbury using a pledging system.

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BS10 Big It Up! Henbury

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3 Thoughts • I had keep the email invitations and leaflets in the same style used 2 throughout the BS10 Big It Up project.

7

Monday 21st February 2011 10am – 5pm

Would you like to make your mark on Crow Lane?

by the Henbury Community using the Co-design process.

3

2

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Got nothing to

? do over half term

Fancy getting your hands dirty?

Want to learn a new

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209not usually design • It was hard to design something that I would 6 1 5 project myself, however the style chosen for the 2 1 had been chosen 3

BS10 Mosaic Day skill?

tive? g crea Feelin

YES!

The BS10 Mosaic Day is for you! Adults and children all welcome!

From 10am until 5pm we will be making the mosaic at Brentry Lodge Youth Centre on Machin Road, Henbury & Brentry, BS10 7FH. Come and join us! If the weather is nice we’ll be outside!

The Mosaic will be installed on Crow Lane for all to see!

RSVP! Let us know you’re coming to help make the mosaic by texting 07989 347343 Please bring a packed lunch!

Don’t forget….

Friday 4th March at 4pm, Crow Lane. Bring your friends and family to the grand unveiling of the mosaic!

Afterwards there will be a BS10 Futures event at Brentry Lodge Youth Centre to handover the reins of the BS10 Big It Up! project to you.

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BS10 Big It Up! Henbury

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3 Thoughts Allot of changes where made to the mosaic design such as changing it from landscape to horizontal. It took quite a while 2to design this, due to the large size3 of the mosaic.

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BS10 Big It Up! Henbury

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2 50

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• x6 Pledge Facts Sheets

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ook

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• x1 £50 Voucher

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3 Thoughts I had to send the designs to the printer. The prints were for the Henbury project hand-over event. Items that needed2designing:

• Name tags

2

7

• x50 Business cards

• x15 Project Logo Sheet

Fans

u yo n ca re? s g tu ...... in fu ...... ...... th he ...... .. ...... r t ...... o ...... .. ...... .. s .... in ...... ...... ...... nt Up! ...... ...... .. .. e .. .. l .. .... ...... ...... ta g it ...... ...... ...... ...... ...... i s, ...... ...... ...... ... ...... ...... ill 10 B ...... ...... ...... ...... k ...... .. .. .. .. ...... s BS ...... .. ...... ...... ...... ...... .. .. t .. .. .. .. .. .. .. a r ...... ...... ...... ...... .. .. .. h .. .. .. .. e .. .. .. .. ....

W ff ...... ...... ...... ...... o ...... ...... ...... ...... ...... ...... ...... ...... ..

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£50 Congratulations and thank you for pledging in BS10!

You won a family day out worth £50!

How to claim your prize:

1. Visit www.visitbristol.co.uk

2. Choose an outing or more worth £50 in total

3. Email the details to hannah@uscreates.com and we'll book it for you

4. If your booking adds up to a little less than £50 we'll post you the change 5. Have a good time!

If you have any questions get in touch with hannah@uscreates.com or call 0203 142 6686

empowering society

61 POH2 NHS Portsmouth Oral Health phase 2 Project Role I was asked my Ingrid Weimers, Studio manager and project assistant, to help assist in designing ideas cards for Co-design workshop about Oral Health.

Project Background Growing evidence shows oral health has an impact on general health and serious medial conditions. NHS Portsmouth brought Uscreates in to understand the attitudes, behaviours, triggers and barriers experienced by young families and young men in this area.

Uscreates gathered direct audience insights through creative research methods.

The insights included the interplay between oral aesthetics and personal confidence, the array of reasons to exit the dental system, and emotive and lifestyle barriers.

A mixture of recommendations from the collaborative design event, included serviceside changes, communication, events, education and training, informing future social marketing recommendations.

Phase 2 involved developing a campaign to target young men aged 16-35 years and their key influencers based on the recommendations from the past project.

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NHS Portsmouth Oral Health phase 2

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3 Thoughts • I had to design idea cards to help develop and present concepts to 2 the target audience.

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• This included mocking up campaign materials (Youtube advert, gimmicks, mobile units).

2

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3 supposed to spend a couple of hours on this, but it took • I was only me longer then I thought. I have learned for next time to shout out 2 difficulties or to advice the project lead if I believe a if I am having project will take longer then they think.

• It was challenging to turn the written ideas (on the right) into visual mock-ups, in a quick turnover time.

65

NHS Portsmouth Oral Health phase 2

Selected spreads from the ideas cards

#1 “But I’m not afraid of the dentist!”

What are you What areof? you scared scared What areof? you scared of?

• Helped to make an appointment there and then • Films promoted on Facebook, Youtube

#2

I’m scared of...

Pubs of...

I’m scared rs Hair dresse Pubs rlfriend!

My gi rs resse Dogs Hair d I’m scared of... nd!

My girlfrie Dogs Pubs rs Hair dresse nd!

My girlfrie Dogs

• Film shown in: - GP Surgeries - Football games - Pubs / clubs (subtitled)

Free check up voucher worth £17.50 Valid for 1 month

Free check up voucher worth £17.50 Valid for 1 month

Check up for only £17.50 no more no less!

Check up for only £17.50Free no check moreupno less! voucher!

Mums & Partners • A stand is placed outside a supermarket

• Vox pops going around streets asking men all the things they are scared of

Free check up voucher!

Free check up voucher!

Free check up voucher worth £17.50 Valid for 1 month

Attractiveness

et

a tick

eck

Book your appointment here and now

• Film of girls talking about kissing

Up

e Ch

em

Cin

Fre

t

k Up

ke

a tic

ec

m

ne

Ci

Free

Ch

et

a tick

eck

e Ch

em

Book your appointment here and now

Book your appointment here and now

Book your appointment here and now

Fre

Book your appointment here and now

Up

• Facebook Questionnaire: Are you a good kisser?

• Team of paid street reps to pubs, Getgoing a date for 2 to the cinema... clubs, jobpartner centresgoes to the if your etc... dentist in the next 30 days!

Booking number: 0205 725 9118 et

a tick

eck

Up

e Ch

em

Cin

Book your appointment here and now

What makes a good kisser is nice teeth!

• What makes a good kisser?

Book your appointment here and now

Cinema Voucher

Cin

• Booking phone line and book of days available on hand

#6

‘Free’ Vouchers • Free Handcheck out ‘free up voucher! check up’ vouchers Freeatcheck up voucher worth job centres £17.50 Valid for 1 • Ipad used tomonth make Check appointments up for only £17.50 there no more no less! and then

Check up for only £17.50 no more no less!

• Women are given cards to get a date for 2 at the Cinema if their partner goes to the dentist in the next 30 days

#3

Fre

Book your appointment here and now

What makes a good kisser is a full set of teeth

Cinema Voucher

Get a date for 2 to the cinema...

Cinema Voucher if your partner goes to the

dentist in the next 30 days!

..but I’m not scared of a ..but I’m not dentist scared of a appointment! dentist appointment! ..but I’m not scared of a dentist appointment!

Get a date for 2 to the cinema...

Booking number: 0205 725 9118 if your partner goes to the dentist in the next 30 days!

•can be used on facebook •can be used on facebook •can be used on facebook

Booking number: 0205 725 9118

Cinema Voucher

Get a date for 2 to the cinema...

Free check up voucher! if your partner goes to the dentist in the nextFree 30 days! check up voucher worth Booking number: 0205 725 9118

£17.50 Valid for 1 month

Are you a good kisser?

Find out if you are a good kisser or not, how nice are your teeth What colour are your teeth?

White

Check up for only £17.50 no more no less!

1

t

k Up

ke

a tic

ec

e Ch

em

Cin

Fre

Book your appointment here and now

Yellow

2

3

Brown

4

Does your breath smell?

Fresh

Book your appointment here and now

Fairly white

How many times do you brush your teeth?

Minty

Spicy

Off-putting

What makes a good kisser is nice smelling breath

67 CHA Charlton Manor Primary School Project Role I was required to compile all of the information from a questionnaire that was done within Charlton Manor Primary School into visual posters.

Project Background The aim of the project is so improve the schools library environment using the collaborative Co-design process.

1. What is one important change that you would make in the library?

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3 Thoughts • The key thing was to make the posters clear for 10-11yr olds to 2 read quickly and easily.

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• I had to compile the information collected into themes.

4

9 3 15 6 210

I would have cushions with animals on them

I would change the mat

I would add more pillows so that people can’t fight over them

I would change the colour of the carpet

• The display typeface appeals to younger ages.

I would like the seating area laid out properly

Put pictures of the authors on the wall

• Originally I 2 had the pebble shapes spread across the page but after getting another viewpoint from Mary Cook, I changed the designs.

I would hang pictures of books up

• The following spreads show selected images.

I would show pictures of people reading

7

I would add more chairs for the children

A small table for children to eat and drink will reading a book

7

2 • The designs had to be suitable for b/w printing.

SEATING

FLOORING

TECHNOLOGY

I would like a drawing of a girl reading an amazing book

I would put a TV in the library One hour computer limit for pupils

DECORATIONS I would change the colour of the walls

A computer that tells you where all the books are, and which ones you can use

Friendly colours around the library

Maybe there should be really light colours I would change the ceiling and make it creative

I like the colours pink and yellow

I would change the door

I.D cards

One big computer screen and lots of and new computers with Internet access

SYSTEMS

Be quiet and peaceful when you are in the library

I would change the old posters and pictures / paintings and make them more colourful

No messing around

Instead of bookmarks we should have library cards

More staff around the library

69

Charlton Manor Primary School

SHELVING

I would change the position of the book holders

SEATING

The shelves should be tidy and not messy, with books in order of authors name

I would change the style of the shelves and add colour to them I would add colour to the library shelves

2. If the shelves by the door with the guided reading books and folders wasn’t there what would you put there instead?

Make the shelves bigger so that I can see the books easily

More spaces around the library so it’s not crowded I would create spaces for different groups of children working the library

More chairs

Cushions to sit and read on

Pillows that you can collect on your way in

I would divide the library books so we know where the books are • 1 side for KS1 • the other side is KS2

I would change the layout of the library I would have a girly reading shelf

More aisles but lots of space between them so that people are not squashed

I would add more books so that people could read them and use their imagination more.

DISPLAYS

Put the books in alphabetical order

I would add more: Jacqueline Wilson books Tracy beaker books History books Action books Fun books Anthony Horowitz books Information books Comic books Star Wars books

I would change the way the books have been put because some of the books are in the wrong places, make it tidy

I would make sure people put their books back properly

Art

Posters of books

Books for boys

More books to borrow

If someone looses a book they will get a fine There should be a tent with books so we can read I would switch the books around

Spaces for all the years

A large table for children to read on

SPACES Somewhere to relax with no noise

Charts

BOOKS

Chairs and tables

A desk

Pictures and displays

I would change the amount of books you can take out

Silent area to read

I would put some history up and other types of posters Posters

Area for small children to read one on one A space for drinks and fruit

List of famous authors in bubble writing

Signs showing the subjects of the books A display board

Decorations

Photo’s of authors with their names in alphabetical order

Painting of characters on the walls Famous author names

TECHNOLOGY

A TV that reads a story from the library book shelf Pencils & paper

Computers and laptops A TV showing the news

ACTIVITIES Whiteboard and write the times and days the library is open

Fish tank Toys

Little box of stickers to stick on a book if it is good

71

1. What is one important change that you would make in the library?

5. How would you make the carpet area better?

Make it colourful

COLOURS

Make it purple

More colours

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18

19

Calm colours

Black carpet

Put more books there

7

A mix of childrens favourite colours

SPACE

More furniture

5

Some books to read whilst we are waiting

Make it purple and purple pillows

SEATING Make it comfy Cupboard to put all the cushions in Put lots of cushions there

No votes: 13 All of them: 6

A little house

More shelves and books there

30 30

Posters of everyone’s books

Move it to next door

Computers

16

Red and purple

Red and blue for the floor

4

17

Make it rainbow coloured

Make the carpet colour brighter

6

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4. Please tick the colour you would like the library colour scheme to be

Fluffy pillows Soft cushions

Put a sofa there

Big cushions with different animals Blankets

Bean bags

75 MAR Internal Marketing Project: Dublin Social Marketing conference 2011 Project Role I had the great role of designing Uscreates exhibition stand for the event happening on the 2nd April 2011.

Sessions so far include speed networking, a Co-creation techniques workshop, and a DIY Happiness game demonstration. The content will be recorded and made available for download.

Project Background The Non-Profit & World Social Marketing Conference in Dublin (11-12th April) will be Participants are also able to talk about a case study, debate issues raised in a keynote turned into a collaborative conversation space called Open Mic created by Uscreates. or seminar, or simply share a point of view.

The stage will provide everyone at the conference the chance to be heard, and to contribute to the advancement of social marketing, with 10 minute slots available for anyone to fill.

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Your contribution to social marketing

empowering society Uscreates is a social change agency with a mission to develop effective ways to respond to social challenges.

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• I was also required to2send the T-shirts and vinyl signs to print.

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Open Mic

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3 Thoughts • I originally designed the set in Photoshop to create a ‘realistic’ 2 should be sign. However Mary and Joanna decided that the set 3 designed in Illustrator, for a clean consistent effect.

2

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77

Internal Marketing Project: Dublin Social Marketing conference 2011

BLACKBOARDS

strategic consultancy community cohesion traffic safety engagement domestic violence health inequalities behaviour change cervical screening alcohol consumption empowerment lung cancer awareness and early detection sexual health insight teenage pregnancy antisocial behaviour communication design lung cancer awareness and early detection graffiti vandalism co-design A&E misuse oral health collaboration healthy eating fire safety service design chlamydia screening mental wellbeing evaluation smoking cessation bowel cancer awareness and early detection marketing & communications breast cancer awareness and early detection energy use reduction segmentation physical activity

79 NPR Non Project Related: Uscreates Co-Design Materials Branding Project Role Uscreates asked me to create co-design templates to use at events. The templates had to be designed for black and white printing, follow the Uscreates identity guidelines and be easy to update.

Project Background Georgia is used as a display typeface for online material and Helvetica for body text.

This is reversed for printed matter.

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Selected Uscreates Co-design Stationary Here’s your brief

Client Logo

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Non Project Related: Uscreates Co-Design Materials Branding

Co-design Etiquette

Client Logo

Knowledge & Confidence

Have I dealt with situation before?

Can I diagnose what’s happened?

What did I do last time?

Can I call how serious this is?

Do I feel confident in treating it, or choosing where is best to treat it?

How can we increase the target audience’s knowledge of different injuries and ailments and increase their confidence to self-treat (when appropriate) or chose the most appropriate service?

1

Lots of ideas

5

Play, doodle, draw: express your ideas visually

2

No idea is a bad idea

6

You may opt out of any activity you’re not comfortable with

3

Two heads (or twety are better than one

7

Everyone here is an expert in their own area, so listen to their ideas

4

Document everything

8

Have fun!

N.B Health professionals have a different perception than the patient to the ‘emergency’ that they are presented with.

This is largely due to their knowledge and experience.

Although it is unfeasible to turn everyone into health professionals, heightening knowledge will help patients to assess the ‘risk’ and ‘emergency’ of the situation.

What did you think?

Client Logo

What did you like about the co-design event?

Share your idea’s

Client Logo

Brief :

What didn’t you like?

What could be improved in the future?

How did it make you feel?

What will did you learn or what will you take away from the event?

Draw or write as many ideas as you can come up with

83

Non Project Related: Uscreates Co-Design Materials Branding

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3 Selected Uscreates Co-design Stationary Prep work empowering society

empowering society

Uscreates, on behalf of NHS East Midlands, have been gathering insight into the inappropriate use of A&E services in the region, focusing on two target audiences: 0-4 year olds and 15-24 year olds.

Pantone 432

Pantone 021

We would now like to invite you to aC:collaborative 75 C: 0design event where you will be part of a M: 50 M: 50 team generating ideas to increase the use of A&E and other services such as Y: 50appropriate Y: 100 K: 25 The ideas K: 0 will form a strategy to take forward in the Walk-in Centres and Minor Injury Units.

R: 69 and innovative R: 247 East Midlands; so your views, expertise ideas are essential.

G: 85 B: 96

G: 143 B: 30

Grayscale

Helvetica

Georgia

Helvetica

You’re invited

K: 0 to 100

The event will be attended by members of the target audience, clinicians, department managers and communication leads from across the region.

Georgia

Selected Uscreates Co-design Stationary : Final Design

Uscreates will host the event with designers and researchers facilitating the afternoon. We hope that you can make it and look forward to seeing you there.

Georgia Helvetica Please RSVP to mary@uscreates.com

Date: Tuesday 2nd November 2010 Time: 1pm – 4.30pm, lunch will be provided at 12.30pm Location: Belper Town Football Club, Christchurch Meadow, The Triangle lane off Bridge Foot, Belper, Derbyshire DE56 1BA Directions: From The Triangle turn down the narrow lane at the side of the church.

There is usually a sign for “The Nailers” (Belper Town FC’s nickname!) at the entrance to the lane.

Continue past the ground; the pavilion next to the bus stop next to ikjkjwew lwjekwjkjwejj.

to a co-design event.

Client Logo

Uscreates, on behalf of NHS East Midlands, have been gathering insight into the inappropriate use of A&E services in the region, focusing on two target audiences: 0-4 year olds and 15-24 year olds.

We would now like to invite you to a collaborative design event where you will be part of a team generating ideas to increase the appropriate use of A&E and other services such as Walk-in Centres and Minor Injury Units. The ideas will form a strategy to take forward in the East Midlands; so your views, expertise and innovative ideas are essential.

The event will be attended by members of the target audience, clinicians, department managers and communication leads from across the region.

Uscreates will host the event with designers and researchers facilitating the afternoon. We hope that you can make it and look forward to seeing you there.

Please RSVP to mary@uscreates.com.

hello. you are invited to a co-design event.

empowering society

empowering society

Uscreates, on behalf of NHS East Midlands, have been gathering insight into the inappropriate use of A&E services in the region, focusing on two target audiences: 0-4 year olds and 15-24 year olds.

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We would now like to invite you to a C:collaborative 75 C: 0design event where you will be part of a M: 50 M: 50 team generating ideas to increase the appropriate use of A&E and other services such as Y: 50 Y: 100 K: 25 The ideas K: 0will form a strategy to take forward in the Walk-in Centres and Minor Injury Units.

R: 69 and innovative R: 247 East Midlands; so your views, expertise ideas are essential.

G: 85 B: 96

G: 143 B: 30

The event will be attended by members of the target audience, clinicians, department managers and communication leads from across the region.

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Uscreates will host the event with designers and researchers facilitating the afternoon. We hope that you can make it and look forward to seeing you there.

Georgia Helvetica Please RSVP to mary@uscreates.com.

Date: Tuesday 2nd November 2010 Georgia Helvetica Time: 1pm – 4.30pm, lunch will be provided at 12.30pm Location: Belper Town Football Club, Christchurch Meadow, The Triangle lane off Bridge Foot, Belper, Derbyshire DE56 1BA Directions: From The Triangle turn down the narrow lane at the side of the church.

There is usually a sign for “The Nailers” (Belper Town FC’s nickname!) at the entrance to the lane. Continue past the ground; the pavilion next to the bus stop

Grayscale K: 0 to 100

Date: Tuesday 2nd November 2010 Time: 1pm – 4.30pm, lunch will be provided at 12.30pm Location: Belper Town Football Club, Christchurch Meadow, The Triangle lane off Bridge Foot, Belper, Derbyshire DE56 1BA Directions: From The Triangle turn down the narrow lane at the side of the church.

There is usually a sign for “The Nailers” (Belper Town FC’s nickname!) at the entrance to the lane. Continue past the bus stop next to the youth center.

85 Conclusion Obie Campbell, Design and Communication Associate at Uscreates.

The team at Uscreates have been extremely friendly, helpful and patient also kind enough to invest time in me. They provided me with responsibilities were outcomes would be seen by many.

dressing up to a theme each month (silly valentines pictures and dressing up as ten year of versions of our selves for Red Nose Day), writing on their point of view page (trying to adapt my writing style to be conversational and fun), and doing Overall I would of liked to work on a project Libby Scarlett’s (Researcher and designer), from the beginning and continue to develop Comfort Zone Challenge. by strategic skills. I learned to communicate if I am struggling with a project and to It has been inspiring to see the team speak up if I feel a project will take longer members share their knowledge and skills then a person thinks. in afternoon workshops, were I have been able to learn about topic areas such as I’ve also enjoyed the additional team Psychology, Facilitation Techniques and building events at Uscreates including, Idea’s Generation Processes.

Thursday meetings (sharing learnings),

behaviour change. collaboration. creativity. impact. society.