Gold Book 2012

SPECIAL ISSUE

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g VOL 19

ISSUE 3

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March 2012

The Business of Communications

OLD BOOK 2012

TELECOM AND NETWORKING PRODUCTS & SOLUTIONS Deployment Trends in 11 Verticals

CIO SPEAK

Alpana Doshi RCom

Amitabh Kumar Essel Group

Aniruddha Paul ING Vysya Bank

Karanbir Singh BSES

Navin Chadha Vodafone

Ramandeep S Virdi IndiGo Airlines

S Ramasamy IndianOil

Sriram Krishnan ING Life Insurance

Subramanya R Brigade Group

UC Dubey Iffco Tokio

Special subscription offer on Page-168

Dr Neena Pahuja Rajendra Deshpande Rajiv S Sehgal Max Healthcare Intelenet Fortis Healthcare

Ved Prakash Nirbhya Tech Mahindra

NOW CIRCULATED IN SAARC

Vijay Sethi Hero MotoCorp

Vipin Kumar Escorts

184 pages including cover

Dialogic® technology has been enhancing our customers’ mobile experience since the inception of cellular communications. Dialogic can help position you to succeed in delivering services in today’s communications market, even as the mobile experience evolves and advances. We can offer: Mobile Value-Added Service (VAS) Innovation Platforms: Countless mobile value-added services around the world, including video-based VAS such as video SMS and video voice mail, high quality audio and video mobile conferencing services, and mobile commerce, have been developed on Dialogic technology.

Award-Winning Mobile Bandwidth Optimization Solutions: Achieve up to 50% mobile bandwidth savings, resulting in significant reductions in CAPEX and OPEX, improved performance and user experience, as well as growth opportunities for new subscribers.

Session Border Controllers (SBCs): Transform, connect and secure move voice, video and data between the many types of IP and TDM networks in use today, including advanced mobile networks.

Softswitch Solutions: Support for TDM and IP traffic, including mobile IP traffic, and is designed for costeffective scalability and configuration flexibility, allowing service providers to create a comprehensive solution portfolio.

Video Quality Monitoring and Tracking Software: Analyzing and tracking video quality as perceived by the end consumer – which helps improve the user experience and overall customer satisfaction, thus enabling companies in the mobile video ecosystem to monetize their offerings.

Dialogic offers products and technologies that range from enabling the creation of content at the inception of a mobile session, through management and session enablement of content within the network, to the final delivery of the service to the end user. Our technology, and the experience we have enhancing mobile networks, can help you and your customers provide an unparalleled mobile experience.

Download Analyst Report “The Future of Audio and Web Conferencing” by OVUM Research at www.dialogic.com/solutions/unified-Communications/ovum-2015

www.dialogic.com

CONTENTS

Website: www.voicendata.com CHIEF EDITOR: Prasanto K Roy GROUP EDITOR: Ibrahim Ahmad EDITOR: Pravin Prashant SENIOR ASSISTANT EDITOR: Gyana Ranjan Swain SENIOR CORRESPONDENT: Ritu Singh CORRESPONDENT: Akanksha Singh, Malini Nagaraj, Rimit Singh Desk EXECUTIVE EDITOR: Atreyee Ganguly SENIOR ASSISTANT EDITOR: Shobha Sivakumar ASSISTANT EDITOR: Kusum Kumari SUB EDITOR: Ruchika Goel DESIGN: Vijay Rana, Pramod S Rawat, Bhagbat Pattnayak VICE PRESIDENT (Publishing & Marketing): Rachna Garga GENERAL MANAGER (Print Services): T Srirengan MANAGER (Audience Development): Manish Uniyal, Roshan Kumar SR MANAGER (Circulation): Sudhir Arora MANAGER (Audience Servicing): Sarita Shridhar MANAGER (Database & MIS): Ravikant Kumar MANAGER (Ad Coordination): Joydev Chatterjee ASSISTANT MANAGER (Revenue Marketing): Gulnar Oberoi PRESS COORDINATOR: Harak Singh Press Releases to: cns@cybermedia.co.in Print Service: Dot Print, New Delhi GENERAL MANAGER (Accounts & Commercial): CP Kalra COVER DESIGN: Vijay Rana

OUR OFFICES SENIOR VICE PRESIDENT (Sales & Marketing): Anil Kumar Ravindran BENGALURU REGIONAL MANAGER (SALES): Venkatesh L MANAGER (SALES): T Roshan Sahadevan (roshans@cybermedia.co.in) EXECUTIVE (SALES): Pradeep Kumar SUPPORT TEAM: Ramesh P, Nirupama N EVENT & CIRCULATION: Sachin Hebbalkar, Raghavendra S 401, 4th Floor, MBC Building, # 134, Infantry Road, Bengaluru 560001 Tel: 080-43412000 Fax: 22862971 CHENNAI ASSISTANT MANAGER (Sales): Senkhadir Balu R (senkhadirb@cybermedia.co.in) SUPPORT TEAM: Narasimhulu SP EVENTS & CIRCULATION: C Ramchandran 5-B, 6th Floor, Gemini Parsn Apartments 599 Mount Road, Chennai 600006 Tel: 28221712, 28229116, 28220360 Fax: (44) 28222092 GURGAON GENERAL MANAGER (Sales): Harminder Singh ASSISTANT MANAGER (Sales): Amresh Mishra EXECUTIVE (Sales): Vinay Sahrawat SUPPORT TEAM: Juhi Jain EVENTS & CIRCULATION: Jagdeep Khanna Cyber House, B-35 Sector-32, Gurgaon, Haryana - 122 001 Tel: 0124 - 4822222 Fax: 0124-2380694 KOLKATA SR. MANAGER (Sales): Sandeep Roy Chowdhury ASSISTANT MANAGER (Sales): Gopal Kumar Choudhary 23/54, Gariahat Road, Ground Floor, Near South City College, Kolkata - 700029 Tel: (33) 65250117, 65250118, 65341101, 40011506 MUMBAI GENERAL MANAGER (Sales): Ravindranath G Nair SUPPORT TEAM: Sageetha Shashidharan EVENTS & CIRCULATION: Vijoy D’nold, Nitesh Dhiver, Raju Salve 501 Acropolis, Military Road, Marol, Mumbai 400059 Tel: + 91-22-29204142/3/4 Fax: + 91-22-2920 3964 PUNE Manager (Sales) Sunay Chowdhary Flat# 9, Popular Heights-3, F- Block, North Main Road, Koregaon Park, Pune- 411 001, Tel: 020-65000996 SECUNDERABAD SALES & ADMINISTRATION: Srinivas S EVENT & CIRCULATION: Srinivas Gangula Room No. 5&6, Srinath Commercial Complex, SD Road, Secunderabad – 500 003 Tel: (040) 27841970, 27841665 Fax: (040) 27808134 INTERNATIONAL SALES ASSOCIATE VP (Sales): Kingshuk Sircar ASSISTANT MANAGER (Sales): Vikas Monga Cyber Media (Singapore) Pte Ltd #14-03, High Street Centre, 1 North Bridge Road, Singapore-179094 Tel: 00-63369142, Fax: 00-63369145, Email: naveenb@cybermedia.co.in CALIFORNIA Huson International Media, Ralph Lockwood President, 1999, South Bascom Avenue, Suit 1000, Campbell, CA95008, Usa Tel:+1-408-879 6666 Fax:+1-408-879 6669 Published by Pradeep Gupta on behalf of Cyber Media (India) Ltd, D-74, Panchsheel Enclave, New Delhi - 110 017, and printed by him at Ratna Offset, C-101, Okhla Industrial Area Phase—I, New Delhi – 110 020 Subscription: Foreign— US $40 (SAARC Countries), US $50 (Rest of the world) All Payments Favoring: CYBER MEDIA (INDIA) LTD Distributors in India: IBH Books & Magazines Dist. Pvt. Ltd, Mumbai All rights reserved. No part of this publication may be reproduced by any means without prior written permission from the publisher Corporate Website: www.cybermedia.co.in www.ciol.com (India’s #1 IT Portal

VERTICAL 38

TELECOM Custom Stitched

/ d ƐŽůƵƟŽŶƐ ŚĂǀĞ ƚŽ ďĞ ƚĂŝůŽƌ ŵĂĚĞ ƚŽ ŽƉƟŵĂůůLJ ƵƟůŝnjĞ ƐĐĂƌĐĞ ƐƉĞĐƚƌƵŵ ǁŚŝůĞ ŬĞĞƉŝŶŐ ƚŚĞ ĐŽƐƚƐ ůŽǁ

44 IT

Walking a Tightrope!

/d ŵĂŶĂŐĞƌƐ ĂƌĞ ĐƵƌƌĞŶƚůLJ ŐƌĂƉƉůŝŶŐ ǁŝƚŚ ŶĞǁͲŐƌŽǁŶ /d ŶĞƚǁŽƌŬ ƌĞƋƵŝƌĞŵĞŶƚƐ ǁŚŝůĞ ŵĂŶĂŐŝŶŐ ĐŽƐƚƐ

66

HEALTHCARE Mainstreaming ICT

ĞǀĞůŽƉŵĞŶƚ͕ ĂŶĚ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚůLJ ŝŵƉůĞŵĞŶƚĂƟŽŶ͕ ŽĨ Ă EĂƟŽŶĂů / d WŽůŝĐLJ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ŚĞĂůƚŚĐĂƌĞ ĚĞůŝǀĞƌLJ ǁŽƵůĚ ďŽŽƐƚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ / d ŝŶ ƚŚŝƐ ƐĞĐƚŽƌ

70

REAL ESTATE Driving IT in Realty

48

dŚĞ ƵƐĞ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ŝƐ ƐůŽǁůLJ ďƵƚ ƐƵƌĞůLJ ĐŚĂŶŐŝŶŐ ƚŚĞ ƌĞĂů ĞƐƚĂƚĞ ďƵƐŝŶĞƐƐ ƐĐĞŶĂƌŝŽ ŝŶ /ŶĚŝĂ

tŝƚŚ ƚŚĞ ĐŚĂŶŐŝŶŐ ƟŵĞƐ ĂŶĚ ƚƌĞŶĚƐ͕ WK ŚĂƐ ĂůƐŽ ĚŽŶŶĞĚ ŶĞǁ ƌŽůĞƐ ĂŶĚ ĨƵŶĐƟŽŶƐ͘ LJ ŝŶƚĞŐƌĂƟŶŐ ŶŽŶͲǀŽŝĐĞ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ƐŽĐŝĂů ŵĞĚŝĂ͕ ŝƚ ŝƐ Ăůů ƐĞƚ ƚŽ ǁŽŽ ĐƵƐƚŽŵĞƌƐ

72

BPO Changing Times...

52

INSURANCE Hot and Happening!

dŚĞ /ŶĚŝĂŶ ŝŶƐƵƌĂŶĐĞ ŝŶĚƵƐƚƌLJ ŚĂƐ ďĞĞŶ ĮƌŝŶŐ ŽŶ Ăůů ĐLJůŝŶĚĞƌƐ ƐŝŶĐĞ ƚŚĞ ůĂƐƚ ĐŽƵƉůĞ ŽĨ LJĞĂƌƐ͕ Ăůů ƚŚĂŶŬƐ ƚŽ / d

56

BANKING Mapping ICT Impact

/ d ŚĂƐ ŵĂĚĞ ƉƵƌĞ ďĂŶŬŝŶŐ ĂŶĚ ŶŽŶͲ ďĂŶŬŝŶŐ ĮŶĂŶĐŝĂů ƐĞƌǀŝĐĞƐ ĚŝƐĂƉƉĞĂƌ͕ ƉĂǀŝŶŐ ƚŚĞ ǁĂLJ ĨŽƌ ďĂŶŬƐ ƚŽ ŽīĞƌ Ăůů ƚLJƉĞƐ ŽĨ ĮŶĂŶĐŝĂů ƐĞƌǀŝĐĞƐ ƵŶĚĞƌ ŽŶĞ ƌŽŽĨ

64

GOVERNMENT A Great Help

DĂŶƉŽǁĞƌ ĂŶĚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ƌĞͲ ĞŶŐŝŶĞĞƌŝŶŐ ǁŝůů ŚĞůƉ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ ƚŽ ĚĞƉůŽLJ / d ƉƌŽũĞĐƚƐ ŝŶ Ă ďŝŐ ǁĂLJ ĂŶĚ ŵĂŬĞ ƵƉ ĨŽƌ ůŽƐƚ ƟŵĞ

4 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

FMCG Redefining Business

dŚĞ / d ƐƉĞŶĚ ŝŶ &D ' ŝƐ ŐŽŝŶŐ ƵƉ ĂŶĚ ĐŽŵƉĂŶŝĞƐ ĂƌĞ ĨŽĐƵƐŝŶŐ ƐƚƌŽŶŐůLJ ŽŶ ŝŵƉƌŽǀŝŶŐ ƐƉĞĞĚ ŽĨ ĚĞĐŝƐŝŽŶ ŵĂŬŝŶŐ͕ ĂĐĐƵƌĂĐLJ ŽĨ ŝŶĨŽƌŵĂƟŽŶ͕ ĂŶĚ ŇĞdžŝďŝůŝƚLJ ŽĨ ĚŽŝŶŐ ďƵƐŝŶĞƐƐ

76

AUTOMOBILE Firing on All Cylinders

DĂũŽƌ ĂƵƚŽŵŽďŝůĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ĚĞƉůŽLJ ĐĞŶƚƌĂůŝnjĞĚ ŝŶƚĞŐƌĂƚĞĚ ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶƐ ƚŽ ŝŶƚĞŐƌĂƚĞ ĂŶĚ ŵŽŶŝƚŽƌ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ ĂĐƌŽƐƐ ŵƵůƟƉůĞ ĂƌĞĂƐ

78

AVIATION Reaching New Heights

/ƚ ŝƐ ŽŶůLJ ǁŝƚŚ ƚŚĞ ƐƚƌĂƚĞŐŝĐ͕ ǁŝĚĞƐƉƌĞĂĚ͕ ŝŶƚĞŶƐŝǀĞ͕ ĂŶĚ ŝŶŶŽǀĂƟǀĞ ƵƐĞ ŽĨ / d ŝŶ ĨƵƚƵƌĞ ĂŝƌƉŽƌƚ ĚĞǀĞůŽƉŵĞŶƚ ƉŽůŝĐŝĞƐ ĂŶĚ ƉƌŽŐƌĂŵƐ͕ ƚŚĂƚ ƉĂƐƐĞŶŐĞƌ ĐŽŶǀĞŶŝĞŶĐĞ ĂŶĚ ĂŝƌƉŽƌƚ ƐĞĐƵƌŝƚLJ ĐĂŶ ďĞ ĂĐŚŝĞǀĞĚ

Aastra MX-ONEÂŽ The open path to UniďŹ ed Communications and Mobility Aastra MX-ONEÂŽ is a fully-featured SIP based communications system with a complete suite of applications designed to meet all of your business needs. The system is well-suited for small, as well as large businesses oering UniďŹ ed Communications, Contact Center and Mobility applications to improve eďŹƒciency and productivity in the workplace.

Don’t take our word for it! Read what analysts are saying about MX-ONE Top industry analyst firms Gartner and Current Analysis have recently published new reports and Aastra’s MX-ONE Communications Platform is featured in both. Read the independent product assessments by these leading ďŹ rms.

Open Standards MX-ONE is based on an open software and hardware environment and uses standard servers with a LINUXTM SUSE operating system.

Flexible Architecture The latest MX-ONE distributed architecture offers customers unparalleled flexibility allowing its Telephony Server to scale from 50 users up to 500,000 users in one single system.

Aastra MX-ONEŽ is included in the “Critical Capabilities for Corporate Telephony� report. Visit the link below to learn more. www.aastrausa.com/gartner

Invest at your own pace A full MX-ONE system can be implemented through a phased migration over time to adapt to changes within the organization. Applications can be added whenever they are required taking the worry out of making expensive investments all at once.

Your success is our success!

For enquiries, please contact Aastra Telecom(UK) Ltd. India Branch www.aastra.in

Aastra’s MX-ONEŽ gets a 4-Star rating from Current Analysis! Visit the link below to learn more. www.aastrausa.com/current-analysis

A-44 & 45, 4th Floor, Tower-C DLF IT Park, Sector - 62 /0*%" 6 1 t *OEJB T +91 120 4778777 F +91 120 4778778 sales.india@aastra.com

Delhi +91 9650020068 Kolkata +91 9831180207 Chennai +91 9500046061 Bengaluru +91 9741910360 Mumbai +91 9321111483 Pune +91 9689529563

CONTENT

CIO SPEAK 82

100

RELIANCE COMMUNICATIONS ‘Challenges faced by telcos are like a dual-edged sword’

FORTIS HEALTHCARE INDIA ‘India lacks country-specific healthcare IT regulations’

—Alpana Doshi, CIO, ZĞůŝĂŶĐĞ ŽŵŵƵŶŝĐĂƟŽŶƐ

—Rajiv Singh Sehgal, /K͕ &ŽƌƟƐ ,ĞĂůƚŚĐĂƌĞ /ŶĚŝĂ

102

84

MAX HEALTHCARE ‘We have pioneered a mobile health platform in collaboration with MphRx’

VODAFONE INDIA ‘We work very closely with all our user departments’ —Navin Chadha, director, IT, Vodafone India

86 TECH MAHINDRA ‘Cost optimization is planned on the complete IT and communication platforms’ —Ved Prakash Nirbhya, CIO, Tech Mahindra

88

—Dr Neena Pahuja, CIO, DĂdž ,ĞĂůƚŚĐĂƌĞ

104 BRIGADE GROUP ‘Mobile apps and BI are the key tools for the real estate sector’ —Subramanya R, ĚĞƉƵƚLJ ŐĞŶĞƌĂů ŵĂŶĂŐĞƌ͕ /d͕ ƌŝŐĂĚĞ 'ƌŽƵƉ

106

INTELENET—A SERCO COMPANY ‘Telecom is the backbone for all connectivity, and in turn the BPO industry’

BSES ‘ICT has helped us in empowering our consumers while providing transparency throughout’

—Rajendra Deshpande, chief technology ŽĸĐĞƌ͕ /ŶƚĞůĞŶĞƚͶ ^ĞƌĐŽ ŽŵƉĂŶLJ

—Karanbir Singh͕ sW͕ /d ĂŶĚ /K͕ ^ ^

108

90 ING LIFE ‘Investing in a new technology requires a business case’ —Sriram Krishnan, ĞdžĞĐƵƟǀĞ sW͕ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ͕ /E' >ŝĨĞ

ESCORTS ‘Outsourcing works well when it is constantly monitored by a strong in-house IT team’ —Vipin Kumar, ŐƌŽƵƉ /K͕ ƐĐŽƌƚƐ

110

92

HERO MOTOCORP ‘In the next fiscal, our focus of investment would be on social media and mobility’

IFFCO TOKIO GENERAL INSURANCE ‘Mission critical applications like BCP and DR would see more investments in future’

—Vijay Sethi, CIO, ,ĞƌŽ DŽƚŽ ŽƌƉ

—UC Dubey, ĞdžĞĐƵƟǀĞ ĚŝƌĞĐƚŽƌ͕ /d͕ /īĐŽ dŽŬŝŽ 'ĞŶĞƌĂů /ŶƐƵƌĂŶĐĞ

96

114

ING VYSYA BANK INDIA ‘We are focusing on efficient, easyto-use rich apps as well as voice based authentication and OLTP’

INDIGO ‘Innovations like virtualization and cloud computing have ensured a better uptime’

—Aniruddha Paul, ŚĞĂĚ͕ /d ĐŚĂŶŐĞ ĚĞůŝǀĞƌLJ͕ /E' sLJƐLJĂ ĂŶŬ /ŶĚŝĂ

—Ramandeep Singh Virdi ǀŝĐĞ ƉƌĞƐŝĚĞŶƚ͕ /d͕ /ŶĚŝ'Ž

98

116

ESSEL GROUP ‘The real opportunity in the Indian media will come from digitization of the network’

INDIANOIL ‘We are formalizing our company’s roadmap for cloud technology; it will be done in phases’

—Amitabh Kumar, director, technology, ƐƐĞů 'ƌŽƵƉ

—S Ramasamy, džĞĐƵƟǀĞ ŝƌĞĐƚŽƌ ;/ƐͿ͕ IndianOil

6 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Indian Office: #342, IJMIMA Complex, Raheja Metroplex, Link Road, Malad (West), Mumbai 400 064 Headquarter: 21F, Cangsong Building(South), Tairan Industrial Park, Futian District, Shenzhen, P.R. China Tel: +91 9819821114 (India) +86-755-83636988 (China) Fax: +86-755-83631239 (China) Email: sales@donjin.com

CONTENT

EMERGING TECH

CASE STUDY 120 HUGHES 122 AVAYA 123 SHYAM NETWORKS LTD. 124 ARKADIN 125 RADWIN Wireless

160

167

tŝƚŚ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ sŽŝĐĞ ŽǀĞƌ >d ;sŽ>d Ϳ͕ ƚŚĞ ͚ŝŵƉŽƐƐŝďůĞ͛ ƚĂƐŬ ŽĨ ƵƐŝŶŐ ĚĂƚĂ ĂŶĚ ǀŽŝĐĞ ƐĞƌǀŝĐĞƐ ŽŶ ƚŚĞ ƐĂŵĞ ŶĞƚǁŽƌŬ ǁŝůů ďĞ Ă ͚ƚŚŽƵŐŚƚ͛ ŽĨ ƚŚĞ ƉĂƐƚ

Is BYOD a passing trend or a concept which is here to stay? While we may wait-and-watch, ŝƚ ŝƐ ĚĞĮŶŝƚĞůLJ ƐƉƌĞĂĚŝŶŐ ůŝŬĞ ǁŝůĚ ĮƌĞ

126 COMVIVA

ƵŐŵĞŶƚĞĚ ZĞĂůŝƚLJ ŽīĞƌƐ ďŽƚŚ ĞŶƚĞƌƚĂŝŶŵĞŶƚ ĂŶĚ ƌĞĂůͲůŝĨĞ ĞdžƉĞƌŝĞŶĐĞ͕ ĂŶĚ ŝƐ ĐĞƌƚĂŝŶůLJ ŐƌĂďďŝŶŐ ĂƩĞŶƟŽŶ ĨŽƌ ĂƵŐŵĞŶƟŶŐ ƌĞǀĞŶƵĞ

Solutions India

ENTERPRISES

VoLTE Data Voice Tango

161

AUGEMENTED REALITY A Game Changer

BYOD An Unstoppable Trend

170

LBS Security Guaranteed LBS as a technology will not only ensure ŶĂƟŽŶĂů ƐĞĐƵƌŝƚLJ͕ ďƵƚ ǁŝůů ĂůƐŽ ŐŝǀĞ ƐŽĐŝŽͲ ĞĐŽŶŽŵŝĐ ďĞŶĞĮƚƐ ƚŽ ďŽƚŚ ĐŽŶƐƵŵĞƌƐ ĂŶĚ enterprises

171

162

128

BIG DATA Cloud Meets Big Data

STRUCTURED CABLING The Bigger Picture

ŝŐ ĚĂƚĂ ŚĂƐ ĂƌƌŝǀĞĚ ĂŶĚ ŝƚ͛Ɛ ŚĞƌĞ ƚŽ ƐƚĂLJ͘ /ŶĚƵƐƚƌLJ ĞdžƉĞƌƚƐ ďĞůŝĞǀĞ ƚŚĂƚ ŝƚ ŝƐ ŶŽǁ ƟŵĞ ĨŽƌ ĐůŽƵĚ ĂŶĚ ďŝŐ ĚĂƚĂ ƚŽ ĐŽŵĞ together

ĸĐŝĞŶƚ͕ ŚŽůŝƐƟĐ ŶĞƚǁŽƌŬƐ ĂƌĞ Ă ƌĞƐƵůƚ ŽĨ ŵĞƟĐƵůŽƵƐ ƉůĂŶŶŝŶŐ ĂŶĚ ƚŚŽƵŐŚƞƵů ĚĞƐŝŐŶ ŝŶ ĐĂďůŝŶŐ

136

T&M Telcos Root for Testing ŚĂŶƟŶŐ ƚŚĞ ƐƵĐĐĞƐƐ ŵĂŶƚƌĂ ŽĨ ͚ĞŶƐƵƌŝŶŐ YŽ^͕͛ ƚĞůĐŽƐ ĂƌĞ Ăůů ƐĞƚ ƚŽ ďĞ ƉƌŽĂĐƟǀĞ ĂŶĚ ŶŽƚ ũƵƐƚ ƌĞĂĐƟǀĞ

146

VSAT Simplifying the VSAT Ecosystem &Žƌ ŵĂŶLJ LJĞĂƌƐ s^ d ĚĞĂůƚ ǁŝƚŚ ĞƐĐĂůĂƟŶŐ ďĂŶĚǁŝĚƚŚ ƉƌŝĐĞƐ ĂŶĚ ƐĐĂƌĐĞ ƐĂƚĞůůŝƚĞ ĐĂƉĂĐŝƚLJ͖ ďƵƚ ƚŚĞ ŶĞdžƚ ĨĞǁ LJĞĂƌƐ ǁŝůů ďƌŝŶŐ ƚĞƌĂďLJƚĞƐ ŽĨ ďĂŶĚǁŝĚƚŚ Ăƚ ǀĂƐƚůLJ ƌĞĚƵĐĞĚ ĐŽƐƚƐ

163

NFC A Contactless Affair

MVAS Music to the Ears DŽďŝůĞ s ^ ǁŝůů ďĞ ƚŚĞ ŵŽǀĞƌ ĂŶĚ ƐŚĂŬĞƌ ĨŽƌ ƚŚĞ /ŶĚŝĂŶ ƚĞůĞĐŽŵ ŝŶĚƵƐƚƌLJ ŝŶ ƚŚĞ ĐŽŵŝŶŐ ƟŵĞƐ͘​͘​͘

157

OSS/BSS Pump It Up! dŚĞ ƐŽĐŝĂů ŵĞĚŝĂ ĂŶĚ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ŚĂǀĞ ĐĂƵƐĞĚ ĂŶ ĞdžƉůŽƐŝŽŶ ŽĨ ĚĂƚĂͶƚŚĞ K^^ͬ ^^ ŵĂƌŬĞƚ ŵƵƐƚ ŶŽǁ ĐŽŵĞ ƵƉ ǁŝƚŚ ƐŽůƵƟŽŶƐ

CEO CONCLAVE 2012

164

SOCIAL TV Embracing a New Trend

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zŽƵŶŐƐƚĞƌƐ ĂƌĞ ŶŽƚ ũƵƐƚ ƚĂůŬŝŶŐ ĂŶĚ ƐŚĂƌŝŶŐ ĂďŽƵƚ ĨĂƐŚŝŽŶ͕ ďƵƚ ĂƌĞ ĂůƐŽ ŚŽŽŬĞĚ ƚŽ soaps and TV programs through Social TV

165

SDR Implementation Challenges

NETWORK SECURITY Ready, Set, Go...

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With cloud computŝŶŐ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ ŬŶŽĐŬŝŶŐ Ăƚ ƚŚĞ ĚŽŽƌ͕ ^D Ɛ ĐĂŶ ŶŽǁ ƌĞĂƉ ŵŽƌĞ ďLJ ŝŶǀĞƐƚŝŶŐ ůĞƐƐ ŝŶ ƐŽŌǁĂƌĞƐ ĂŶĚ ĂƉƉƐ

With NFC technology, the world seems small as one can now transact, share content, and ĞŶũŽLJ ŽƚŚĞƌ ďĞŶĞĮƚƐ ŝŶ Ă ƐĞĐƵƌĞ ŵĂŶŶĞƌ

150

EĞƚǁŽƌŬ ƐĞĐƵƌŝƚLJ ĐĂŶ ďĞ ďĞƐƚ ĞŶƐƵƌĞĚ ďLJ ĂƐƐĞƐƐŝŶŐ ƌŝƐŬƐ͕ ĚĞƐŝŐŶŝŶŐ Ă ƐĞĐƵƌŝƚLJ ƉŽůŝĐLJ͕ ďƵŝůĚŝŶŐ ĂŶ ĂƌĐŚŝƚĞĐƚƵƌĞ ďĂƐĞĚ ŽŶ ŝƚ ĂŶĚ ƚŚĞŶ ĚĞƉůŽLJŝŶŐ ƐƵŝƚĂďůĞ ƚŽŽůƐ

CLOUD COMPUTING Are We Ready?

3G Asks for Patience!

The unanimous opinion across the inĚƵƐƚƌLJ ƐƚĂŬĞŚŽůĚĞƌƐ ƚŚĂƚ ĞŵĞƌŐĞĚ ŝŶ ƚŚĞ sK/ Θ d K ŽŶĐůĂǀĞ ǁĂƐ ƚŚĂƚ ĨŽƌ ϯ' ƚŽ ďĞ Ă ƐƵĐĐĞƐƐ ŝŶ /ŶĚŝĂ͕ ǁĞ ŶĞĞĚ ƚŽ ǁĂŝƚ ĂŶŽƚŚĞƌ ĨĞǁ LJĞĂƌƐ

ISA VISION SUMMIT 2012

ŝĸĐƵůƟĞƐ ĂŶĚ ďŽƚƚůĞŶĞĐŬƐ ŚĂǀĞ ƚŽ ďĞ ƌĞƐŽůǀĞĚ ƚŽ ŵĂŬĞ ^ Z Ă success

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INTERNET OF THINGS Stuff Dreams are Made of tŝƚŚ ƚŚĞ ͚/ŶƚĞƌŶĞƚ ŽĨ dŚŝŶŐƐ͛ ;/ŽdͿ ƚŚĞ ĚƌĞĂŵ ŽĨ ŵĂŶŬŝŶĚ ƚŽ ďƵŝůĚ ƐŵĂƌƚ ŚŽŵĞƐ͕ ŽĸĐĞƐ͕ ƐƚƌĞĞƚƐ͕ ĂŶĚ ĐŝƟĞƐ ŝƐ ƐŚĂƉŝŶŐ ƵƉ ŝŶƚŽ reality

REGULARS Editorial ͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘ 10 Voicemail ͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘ 12 Tele-Stats ͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘ 14 News & Views ͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘ 16 WĞƌƐƉĞĐƟǀĞ ͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘​͘ 182

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A Boost to Electronics Manufacturing dŚĞ ƐƵŵŵŝƚ ƐĞƚ ƚŚĞ ƐƚĂŐĞ ĨŽƌ Ă ŐƌĞĂƚ ŶĞǁ ũŽƵƌŶĞLJ ĨŽƌ ƚŚĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐĞĐƚŽƌ ŝŶ /ŶĚŝĂ͕ ǁŚŝůĞ ŚĂŝůŝŶŐ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ͛Ɛ ĐŽŵmitment to the electronics industry

Making connections that matter Becoming the world’s largest telecom tower company is no small triumph.

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PUTTING INDIA FIRST

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EDITORIAL

A Giant Step?

For me one of the biggest and the most heart warming news was Akhilesh Yadav’s (son of Mulayam Singh zĂĚĂǀ͕ ^ĂŵĂũǁĂĚŝ WĂƌƚLJ ĐŚŝĞĨͿ ĂƐƐĞŵďůLJ ĞůĞĐƟŽŶ ŵĂŶŝĨĞƐƚŽ͕ ǁŚŝĐŚ ƚĂůŬƐ ĂďŽƵƚ ƉƌŽŵŽƟŶŐ ŶŐůŝƐŚ ŝŶ ƐĐŚŽŽůƐ ĂŶĚ ĐŽůůĞŐĞƐ͕ ŐŝǀŝŶŐ ƚĂďůĞƚ ĐŽŵƉƵƚĞƌƐ ƚŽ ƐƚƵĚĞŶƚƐ͕ ĂŶĚ ďƵŝůĚŝŶŐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ &ƌĂŶŬůLJ ƐƉĞĂŬŝŶŐ͕ ƚŚŝƐ ŝƐ ǁŚĂƚ hƩĂƌ WƌĂĚĞƐŚ ;ǁŚŝĐŚ ĂůƐŽ ŚĂƉƉĞŶƐ ƚŽ ďĞ ŵLJ ƐƚĂƚĞ ĂŶĚ ŝƐ ƐĂŝĚ ƚŽ ŝŶŇƵĞŶĐĞ ƉŽůŝƟĐĂů ůĞĂĚĞƌƐŚŝƉ ĂŶĚ ĨŽƌƚƵŶĞƐ ĨŽƌ ƚŚĞ ĞŶƟƌĞ ĐŽƵŶƚƌLJͿ͕ ŶĞĞĚƐ ĂŶĚ ǁĂŶƚƐ͘ / Ăŵ ŶŽƚ ƉƌŽŵŽƟŶŐ ĂŶLJ ƐƉĞĐŝĮĐ ƉŽůŝƟĐŝĂŶ Žƌ ƉŽůŝƟĐĂů ƉĂƌƚLJ͕ ďĞĐĂƵƐĞ ďLJ ƚŚĞ ƟŵĞ ƚŚŝƐ ĞĚŝƟŽŶ ŽĨ ĂƚĂƋƵĞƐƚ ǁŽƵůĚ ŚĂǀĞ ƌĞĂĐŚĞĚ ƌĞĂĚĞƌƐ͕ ŶĞǁ ƐƚĂƚĞ ŐŽǀĞƌŶŵĞŶƚƐ ǁŽƵůĚ ŚĂǀĞ ďĞĞŶ ĨŽƌŵĞĚ͘ Ƶƚ / Ăŵ ƐƵƌĞ ƚŚĂƚ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ͕ ĞĚƵĐĂƟŽŶ͕ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŽƵůĚ ŚĂǀĞ ŵŽǀĞĚ ƐĞǀĞƌĂů ŶŽƚĐŚĞƐ ƵƉ ŝŶ ƚŚĞŝƌ ŽǀĞƌĂůů ŐĂŵĞ ƉůĂŶ͘ /ƚ ǁĂƐ ŶŽƚ ůŽŶŐ ĂŐŽ ǁŚĞŶ DƵůĂLJĂŵ ^ŝŶŐŚ͛Ɛ ĚŝĂƚƌŝďĞ ĂŐĂŝŶƐƚ ƚŚĞ ŶŐůŝƐŚ ůĂŶŐƵĂŐĞ ĂŶĚ ĐŽŵƉƵƚĞƌƐ ŚĂĚ ƐŚŽĐŬĞĚ ƚŚĞ /ŶĚŝĂŶ /d ĨƌĂƚĞƌŶŝƚLJ͘ &ƌĂŶŬůLJ͕ ƚŚŝƐ ŝƐ Ă ďŝŐ ĚĞǀĞůŽƉŵĞŶƚ͘ /Ĩ LJŽƵ ůŽŽŬ Ăƚ ŵŽƐƚ ŽĨ ƚŚĞ ƉƌĞͲĞůĞĐƟŽŶ ĂŶĂůLJƐŝƐ ŝŶ ƚŚĞ ŵĞĚŝĂ͕ ĐŚĂŶŐĞ ĨŽƌ ĚĞǀĞůŽƉŵĞŶƚ ŝƐ ǁŚĂƚ ĐŝƟnjĞŶƐ ǁĂŶƚ͘ ŶĚ ƚŚŝƐ ŝƐ ǁŚĂƚ ŝƐ ĂƉƉĂƌĞŶƚůLJ ĚĞĐŝĚŝŶŐ ƚŚĞŝƌ ǀŽƚĞƐ͘ tŚŝůĞ ƐŽŵĞ ŽƚŚĞƌ ƐƚĂƚĞƐ ůŝŬĞ <ĂƌŶĂƚĂŬĂ ĂŶĚ dĂŵŝů EĂĚƵ ŚĂǀĞ ŽīĞƌĞĚ ĞůĞĐƟŽŶ ƐŽƉƐ ĂƌŽƵŶĚ ŝŶĨŽƚĞĐŚ ĨŽƌ ƐĞǀĞƌĂů LJĞĂƌƐ͕ ŝƚ ŝƐ ŶŝĐĞ ƚŽ ƐĞĞ ƐƵĐŚ ŵŝŶĚƐĞƚ ƐŚŝŌƐ ŚĂƉƉĞŶŝŶŐ ŝŶ hƩĂƌ WƌĂĚĞƐŚ͘ dŚĞ hW ƉŽůŝƟĐŝĂŶƐ ĂƌĞ ƚŚĂŶŬĨƵůůLJ ƌĞĂůŝnjŝŶŐ ƚŚĞ ĐŚĂŶŐŝŶŐ ĂƐƉŝƌĂƟŽŶƐ ŽĨ /ŶĚŝĂŶƐ͘ ŶĚ ŐĞĂƌŝŶŐ ƵƉ ĂĐĐŽƌĚŝŶŐůLJ͘ KŶĐĞ ĂŐĂŝŶ͕ ŝĨ / ƚĂŬĞ ŬŚŝůĞƐŚ zĂĚĂǀ ĂƐ ĂŶ ĞdžĂŵƉůĞ͕ ŝƚ ŝƐ ǀĞƌLJ ŝŶƚĞƌĞƐƟŶŐ ĂŶĚ ŚĞĂƌƚĞŶŝŶŐ ƚŽ ƐĞĞ ƚŚĂƚ ŚŝƐ ĂĚǀŝƐĞƌƐ ĨŽƌ ƚŚŝƐ ƌŽƵŶĚ ŽĨ ĞůĞĐƟŽŶƐ ŝŶĐůƵĚĞ ǀĞƌLJ LJŽƵŶŐ /d ƐĂǀǀLJ ƉƌŽĨĞƐƐŝŽŶĂůƐ ǁŚŽ ŚĂǀĞ ĞdžƉĞƌŝĞŶĐĞĚ ƚŚĞ ǁŽƌůĚ ďĞLJŽŶĚ ƚŚĞ ǀŝůůĂŐĞƐ ĂŶĚ ƚŽǁŶƐ ŽĨ hƩĂƌ WƌĂĚĞƐŚ͘ dŚĞLJ ŬŶŽǁ ĂďŽƵƚ ƚŚĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ƚŚĂƚ ĂƌĞ ĐŽŵŝŶŐ ŽƵƚ ŽĨ ŐůŽďĂůŝnjĂƟŽŶ͕ ĂŶĚ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ĂƐƉŝƌĂƟŽŶƐ ŽĨ ĐŽŵŵŽŶ ƉĞŽƉůĞ͘ dŚĞƐĞ ƉĞŽƉůĞ ĂƌĞ ĐŽŶǀŝŶĐŝŶŐ ŬŚŝůĞƐŚ͕ ŝŶ ƌĞĂů ƟŵĞ͕ ĂďŽƵƚ ƚŚĞ ƉŽǁĞƌ ŽĨ /d ĂŶĚ ŶŐůŝƐŚ ĞĚƵĐĂƟŽŶ ĂƐ Ă ƚŽŽů ƚŽ ƚŽƵĐŚ ƉĞŽƉůĞ͛Ɛ ŚĞĂƌƚ͘ dŚĞ /d ŝŶĚƵƐƚƌLJ ĂůƐŽ ŚĂƐ Ă ƌŽůĞ ŝƚ ĐĂŶ ƉůĂLJ ŝŶ ŚĞůƉŝŶŐ ƚŚŝƐ ŶĞǁ ŐĞŶĞƌĂƟŽŶ ŽĨ ƉŽůŝƟĐĂů ůĞĂĚĞƌƐ͘ dŚĞƐĞ LJŽƵŶŐ ĂŶĚ ĂƐƉŝƌŝŶŐ ƉŽůŝƟĐŝĂŶƐ͕ ǁŝƚŚ Ă ƐŝŶĐĞƌĞ ĚĞƐŝƌĞ ƚŽ ďƌŝŶŐ ƉŽƐŝƟǀĞ ĐŚĂŶŐĞ ;/ ďĞůŝĞǀĞͿ ǁŝůů ŶŽƚ ďĞ ĂďůĞ ƚŽ ĚĞůŝǀĞƌ ŵĂŶLJ ŽĨ ƚŚĞŝƌ ƉƌŽŵŝƐĞƐ ŝĨ ƚŚĞ ŝŶĚƵƐƚƌLJ ĚŽĞƐ ŶŽƚ ƐƵƉƉŽƌƚ ƚŚĞŵ ŝŶ ƚĞƌŵƐ ŽĨ ŵĂŬŝŶŐ ƚĞĐŚŶŽůŽŐLJ ĂīŽƌĚĂďůĞ ĂŶĚ ĂĐĐĞƐƐŝďůĞ ƚŽ ŵĂŶLJ ŽĨ ƚŚĞ ƉĞŽƉůĞ ŝŶ ƚŚĞƐĞ ƐƚĂƚĞƐ͘ ŶĚ ƚŚŝƐ ŝƐ ǁŚĞƌĞ ŝŶŶŽǀĂƟǀĞ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ŚĂǀĞ ƚŽ ďĞ ƚŚŽƵŐŚƚ ŽĨ͘ ůƐŽ͕ ŝŶǀĞƐƚŵĞŶƚƐ ŶĞĞĚ ƚŽ ŇŽǁ ŝŶƚŽ ƚŚĞƐĞ ƉůĂĐĞƐ͘ ĞůŚŝ͕ ĂŶŐĂůŽƌĞ͕ ĂŶĚ DƵŵďĂŝ ĂƌĞ ĂůƌĞĂĚLJ ĐůƵƩĞƌĞĚ͘ /Ĩ hƩĂƌ WƌĂĚĞƐŚ ĐĂŶ ĐŚĂŶŐĞ͕ / ƚŚŝŶŬ ƚŚĞƌĞ ŝƐ ŚŽƉĞ ĨŽƌ ĞǀĞƌLJďŽĚLJ͘ ĞƐŝĚĞƐ ƚŚĞ ĐŽƵŶƚƌLJ ĂƐ Ă ǁŚŽůĞ͕ ƚŚŝƐ ƐŚŽƵůĚ ďĞ ďŝŐ ŶĞǁƐ ĨŽƌ ƚŚĞ /d ŝŶĚƵƐƚƌLJ ƚŽŽ͘ /ƚ ŵŝŐŚƚ ďĞ Ă ƐŝŶŐůĞ ƐƚĞƉ͕ ďƵƚ ŝƚ ĐŽƵůĚ ďĞ ƚŚĞ ŐŝĂŶƚ ƐƚĞƉ͘

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10 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

EMBRACE THE MOBILE INTERNET WWW.SPIRENT.COM

VOICEMAIL ǁŚŽ ŚĂƐ ǁŽƌŬĞĚ ƵŶĚĞƌ ƚŚĞ ƐŚĂĚŽǁ ŽĨ ƚŚĞ Ϯ KƐ ƚŚƌŽƵŐŚŽƵƚ ŚŝƐ ĐĂƌĞĞƌ͕ ĞƐƉĞĐŝĂůůLJ ĚƵƌŝŶŐ ƚŚĞ ƚŽƵŐŚ ƟŵĞƐ ŽĨ Z/D͕ ďĞ ĂďůĞ ƚŽ ƌĞǀŝǀĞ ƚŚĞ ĨŽƌƚƵŶĞ ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ͘ ůƚŚŽƵŐŚ / ĂďƐŽůƵƚĞůLJ ĂŐƌĞĞ ǁŝƚŚ LJŽƵƌ ǀŝĞǁƐ͕ ďƵƚ ŽŶůLJ ƟŵĞ ǁŽƵůĚ ƚĞůů ǁŚĂƚ͛Ɛ ŐŽŝŶŐ ƚŽ ŚĂƉƉĞŶ ǁŝƚŚ ƚŚĞ ĐŽŵƉĂŶLJ͘ n Ajay Dhir ǀŝĂ ŵĂŝů

Solarization of Towers

FEBRUARY 2012

RIM in Motion, Again This is with reference to an analysis ‘RIM ŝŶ DŽƟŽŶ͕ ŐĂŝŶ͛ ;VOICE&DATA͕ &ĞďƌƵĂƌLJ ϮϬϭϮͿ͘ / ĚŽƵďƚ ŝĨ Z/D ĐŽƵůĚ ĞǀĞƌ ĐŽŵĞ ďĂĐŬ ƚŽ ƚŚĞ ƌĂĐĞ͊ tŚĂƚ͛Ɛ ƵŶŝƋƵĞ ĂďŽƵƚ ƚŚĞ KŶƚĂƌŝŽ Įƌŵ͕ ŶŽǁ͍ tŚĂƚĞǀĞƌ ǁĂƐ ƵŶŝƋƵĞ ƚŽ ŝƚ͕ ŝƐ ďĞŝŶŐ ĞŵƵůĂƚĞĚ ďLJ ŽƚŚĞƌƐ ŶŽǁ͘ :ƵƐƚ Ă ŵĂŶĂŐĞŵĞŶƚͲůĞǀĞů ƐŚĂŬĞͲƵƉ ǁŝůů ŶŽƚ ƐŚĂŬĞ ƵƉ ƚŚŝŶŐƐ ŝŶ Ă ĐŽŵƉĂŶLJ͘ tŚĂƚ ŵĂƩĞƌƐ ƚŚĞ ŵŽƐƚ ŶŽǁ ŝƐ͕ Ă ƐƚƌŽŶŐ ĨŽĐƵƐ ŽŶ Ă ŶĞǁ ƉƌŽĚƵĐƚ ĂŶĚ ĐƵƫŶŐ ĞĚŐĞ ZΘ ͘ dŚŽƵŐŚ / ƵƐĞ Ă ůĂĐŬ ĞƌƌLJ ĂŶĚ ůŽǀĞ ƚŚĞ ďƌĂŶĚ͕ / ũƵƐƚ ǁŝƐŚ ƚŚĞŵ ŐŽŽĚ ůƵĐŬ͘ n Suchitra Ranganathan ǀŝĂ ŵĂŝů This is with reference to an analysis ‘RIM ŝŶ DŽƟŽŶ͕ ŐĂŝŶ͛ ;VOICE&DATA͕ &ĞďƌƵĂƌLJ ϮϬϭϮͿ͘ / ĚŽƵďƚ ŝĨ Z/D ĐĂŶ ĂŐĂŝŶ ďĞ ŝŶ ŵŽƟŽŶ ǁŝƚŚ ƚŚŝƐ ŵĂŶĂŐĞŵĞŶƚ ƌĞƐŚƵŋĞ͘ Ɛ ĂƉƚůLJ ƉŽŝŶƚĞĚ ŽƵƚ ďLJ ƚŚĞ ĂƵƚŚŽƌ͕ ŽŶůLJ ĂŶ ŝŶƐŝĚĞƌ

This is with reference to a story ‘SolarizaƟŽŶ ŽĨ dŽǁĞƌƐ͛ ;VOICE&DATA͕ &ĞďƌƵĂƌLJ ϮϬϭϮͿ͘ Ŷ ĞdžĐĞůůĞŶƚ ĂƌƟĐůĞ ĂŶĚ ŚŽǁ ƚƌƵĞ͊ Ƶƚ ƚŚĞ ĂƵƚŚŽƌ ŚĂƐ ŶŽƚ ĐŽŶĐĞŶƚƌĂƚĞĚ ƵƉŽŶ ƚŚĞ ƵƌŽƉĞĂŶ ŵĂƌŬĞƚ͘ / ǁŽƌŬ ǁŝƚŚ ƚĞůĐŽ ŽƉĞƌĂƚŽƌƐ ŝŶ ƵƌŽƉĞ ĂŶĚ ƚŚĞLJ ƚŽŽ ĂƌĞ ůŽŽŬŝŶŐ ĨŽƌ ĂŶĚ ƌĞĂĐŚŝŶŐ ŽƵƚ ĨŽƌ ŚLJďƌŝĚ ĂŶĚ ŐƌĞĞŶ ĂůƚĞƌŶĂƟǀĞƐ͘ DĂŶLJ ĂƌĞ ĐŽŵŝŶŐ ƚŽ /ƌĞůĂŶĚ ŝŶ DĂLJ ƚŽ ůŽŽŬ ĨŽƌ ƐŽůƵƟŽŶ ƉƌŽǀŝĚĞƌƐ ŝŶ ƚŚŝƐ ŵĂƌŬĞƚ͘ n Sir Robert McCabe ǀŝĂ ŵĂŝů dŚŝƐ ŝƐ ǁŝƚŚ ƌĞĨĞƌĞŶĐĞ ƚŽ LJŽƵƌ ƐƚŽƌLJ ͚^ŽůĂƌŝnjĂƟŽŶ ŽĨ dŽǁĞƌƐ͛ ;VOICE&DATA͕ &ĞďƌƵĂƌLJ ϮϬϭϮͿ͘ ,Žǁ ĂďŽƵƚ ƐŽŵĞ ƐƵďƐŝĚLJ ĐŽŵŝŶŐ ĨƌŽŵ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĂŐĞŶĐŝĞƐ ŽŶ ƐŽůĂƌŝnjĂƟŽŶ ŽĨ ƚŽǁĞƌƐ͍ ,ĂƐ ƚŚĂƚ ďĞĞŶ ƚĂŬĞŶ ŝŶƚŽ ĂĐĐŽƵŶƚ ǁŚŝůĞ ĐĂůĐƵůĂƟŶŐ ƚŚĞ ƵƉĨƌŽŶƚ ŝŶǀĞƐƚŵĞŶƚ ŽĨ `ϳ ůĂŬŚ͍ ŶĚ ƚŽ ƐƚƌĞŶŐƚŚĞŶ ƚŚĞ ĚƌŝǀĞ ĨŽƌ ĐůĞĂŶ ĞŶĞƌŐLJ͕ ŐŽǀĞƌŶŵĞŶƚ ƐŚŽƵůĚ ŵĂŬĞ Ă ƌƵůĞ ƚŚĂƚ Ăůů ƚŽǁĞƌƐ ǁŝůů ďĞ ƐŽůĂƌŝnjĞĚ ;Žƌ ĂŶLJ ŽƚŚĞƌ ŶŽŶͲĨŽƐƐŝů ĨƵĞů ĞŶĞƌŐLJͿ ŝŶ ƚŚĞ ŶĞdžƚ ĮǀĞ LJĞĂƌƐ͘ ^ƵĐŚ ĚƌŝǀĞƐ ĂƌĞ ƌĞƋƵŝƌĞĚ ĨŽƌ ƵƐŚĞƌŝŶŐ ŝŶ ŐƌĞĞŶ ƚĞůĞĐŽŵ͘ n J Devgan ǀŝĂ ŵĂŝů

Decongesting the Congestion

&ĞďƌƵĂƌLJ ϮϬϭϮͿ͘ /ƚ͛Ɛ Ă ŐŽŽĚ ĂƌƟĐůĞ ŽŶ ĚĂƚĂ ƚƌĂĸĐ ŐƌŽǁƚŚ͘ n Sujaur Rahman ǀŝĂ ŵĂŝů

BA: Doing Business Analytically dŚŝƐ ŝƐ ǁŝƚŚ ƌĞĨĞƌĞŶĐĞ ƚŽ Ă ƐƚŽƌLJ ͚ ͗ ŽŝŶŐ ƵƐŝŶĞƐƐ ŶĂůLJƟĐĂůůLJ͛ ;VOICE&DATA͕ &ĞďƌƵĂƌLJ ϮϬϭϮͿ͘ ƵƐŝŶĞƐƐ /ŶƚĞůůŝŐĞŶĐĞ ; /Ϳ ŝƐ ƚŚĞ ďƵnjnjǁŽƌĚ ĂŶĚ ŝŶĚƵƐƚƌLJ ƉůĂLJĞƌƐ ŶĞĞĚ ƚŽ ůĞǀĞƌĂŐĞ ƚŚŝƐ ĂƐ ŵƵĐŚ ĂƐ ƉŽƐƐŝďůĞ ĨŽƌ ďĞƩĞƌ ĐŽŶŶĞĐƟǀŝƚLJ ĂŶĚ ƐĞĂŵůĞƐƐ ŶĞƚǁŽƌŬ ďĂƐĞ͘ n Arun Dhir ǀŝĂ ŵĂŝů

Strengthening the Backbone dŚŝƐ ŝƐ ǁŝƚŚ ƌĞĨĞƌĞŶĐĞ ƚŽ ĐŽǀĞƌ ƐƚŽƌ LJ ͚ ^ ƚ ƌĞ Ŷ Őƚ Ś Ğ Ŷ ŝ Ŷ Ő ƚ Ś Ğ Ă Đ Ŭ ď Ž Ŷ Ğ ͛ ;VOICE&DATA͕ &ĞďƌƵĂƌLJ ϮϬϭϮͿ͘ ƵƌƌĞŶƚůLJ͕ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ĚĞĂůŝŶŐ ǁŝƚŚ ƚŚĞ ďŝŐ ĚĂƚà ŵ ĂŶĚ ŶĞƚǁŽƌŬ ĐŽŶŐĞƐƟŽŶ͕ ǁŚŝĐŚ ĂƌĞ ƚŚĞ ŵƵĐŚͲƚĂůŬĞĚ ĂďŽƵƚ ƚŽƉŝĐƐ ŽĨ ƚŚĞ ƚŽǁŶ͘ ƐƚƌŽŶŐ ŵĞƐƐĂŐĞ ŝƐ ďĞŝŶŐ ŝŶƚĞƌƉƌĞƚĞĚ ďLJ ƚŚŝƐ ĂƌƟĐůĞ ĂŶĚ ŽƉĞƌĂƚŽƌƐ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƉůĂLJĞƌƐ ƚŽŐĞƚŚĞƌ ŶĞĞĚ ƚŽ ĐŽƵŶƚĞƌ ƚŚŝƐ ĐŚĂůůĞŶŐĞ ĂƐ ƐŽŽŶ ĂƐ ƉŽƐƐŝďůĞ͘ džĐĞůůĞŶƚ ĂƌƟĐůĞ͕ ĐŽŶŐƌĂƚƵůĂƟŽŶƐ ƚŽ ƚŚĞ ŵĂŐĂnjŝŶĞ͘ n Avni Mathur ǀŝĂ ŵĂŝů SEND YOUR FEEDB A C K FOR US TO SERVE YOU B ETTER. . .

For subscription related issues, contact us at

rsevoicendata@cybermedia.co.in You can also write to Reader Service Executive, VOICE&DATA, Cyber House, B-35 Sector 32, Gurgaon-122 001, Haryana

dŚŝƐ ŝƐ ǁŝƚŚ ƌĞĨĞƌĞŶĐĞ ƚŽ Ă ƐƚŽƌLJ ͚ ĞĐŽŶFax: 91-124-26380694 ŐĞƐƚŝŶŐ ƚŚĞ ŽŶŐĞƐƚŝŽŶ͛ ;VOICE&DATA͕

FORM IV (See Rule)

Statement of ownership and other particulars about the newspaper VOICE&DATA to be published in the first issue every year after the last day of February 1.

2.

3.

4.

5.

6.

Place of Publication Periodicity of Publication Printer’s Name Whether Citizen of India Address Publisher’s Name Whether Citizen of India Address Editor’s Name Whether Citizen of India Address Names & addresses of individuals who own the newspaper, and partners or shareholders holding more than one percent of the total paid-up capital

: : : : : : : : : : : :

New Delhi Monthly Pradeep Gupta Yes D-74, Panchsheel Enclave, New Delhi – 110 017 Pradeep Gupta Yes D-74, Panchsheel Enclave, New Delhi – 110 017 Ibrahim Ahmad Yes D-74, Panchsheel Enclave, New Delhi – 110 017 Cyber Media (India) Limited D-74, Panchsheel Enclave, New Delhi – 110 017

:

List of shareholders holding more than 1% of the paid up capital of the company as on 15th February 2012: Pradeep Gupta, Sudha Bala Gupta, Dhaval Gupta, Anuradha Gupta, Globe Capital Market Ltd, Vimgi Investment Pvt Ltd, Yukti Securities Pvt Ltd, Jagdish Pershad Gupta, Navin Bhagat, Archana Saluja, Swarn Kaur, Ashish Dhawan, Deepa Agarwal and Jamsheed Merwan Gandhi.

I, Pradeep Gupta, hereby declare that the particulars given above are true to the best of my knowledge and belief.

Sd/Publisher 12 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

T E L E - S TAT S

Statistics on GSM City/Circle

Metros

Dec’11

Jan’12

% Growth Over Previous Month

Subscriber Base

Operators

Delhi

26,903,225

27,337,475

1.61

Mumbai

22,405,986

22,647,035

1.08

Chennai

11,408,476

11,488,266

Kolkata

15,091,598 75,809,285

Total

A Circle

27.30

0.70

Vodafone Essar

148,602,105

22.93

15,302,543

1.40

IDEA

108,127,280

16.68

76,775,319

1.27

BSNL

93,426,223

14.42

Aircel

62,462,121

9.64

Uninor

38,798,376

5.99

Videocon

5,848,729

0.90

MTNL

5,492,222

0.85

S Tel

3,430,288

0.53

Loop Mobile

3,246,776

0.50

Etisalat

1,692,673

0.26

Subscriber Base 48,222,166

1.47

Gujarat

38,710,672

39,082,512

0.96

Andhra Pradesh

47,752,741

48,195,021

0.93

Karnataka

36,693,814

37,310,439

1.68

Tamil Nadu

49,236,075

49,895,518

1.34

219,916,561

222,705,656

1.27

Subscriber Base

Kerala

26,632,524

26,691,724

0.22

Punjab

21,987,734

22,153,148

0.75

Haryana

14,243,281

14,469,884

1.59

UP (W)

36,799,938

37,305,519

1.37

UP (E)

53,883,857

54,859,921

1.81

Rajasthan

33,199,530

33,920,026

2.17

Madhya Pradesh

32,649,007

33,135,968

1.49

West Bengal and A&N

32,530,048

32,832,497

0.93

251,925,919

255,368,687

1.37

Total

C Circle Himachal Pradesh

All India

648,080,958

5,534,785

0.24

Bihar

44,709,188

45,477,032

1.72

Odisha

18,236,864

18,624,187

2.12

Assam

11,052,037

11,089,406

0.34

North East

7,169,116

7,117,369

-0.72

J&K

5,259,712

5,296,399

0.70%

Total

5,296,399

5,388,517

1.74

91,985,344

93,231,296

1.35

14 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

100.00

Company-wise Market Share (in %age) 16.68 Idea 22.93 Vodafone Essar

Subscriber Base 5,521,740

All India

% Market Share

176,954,165

47,523,259

B Circle

Subscribers

Bharti airtel

Maharashtra

Total

Market Share: January 2012

27.30 Bharti airtel

0.26 Etisalat 0.50 Loop Mobile 0.53 S Tel 0.85 MTNL

14.42 BSNL 9.64 Aircel

5.99 Uninor 0.90 Videocon

All India GSM: 648,080,958 subscribers Source: COAI

NEWS

AND

VIEWS Sony Appoints Kazuo Hirai as CEO

INTERVIEW

‘We are investing in the emerging markets’ WůĞĂƐĞ ĞůĂďŽƌĂƚĞ ŽŶ LJŽƵƌ ŝŶƚĞƌŶĂƟŽŶĂů expansion.

Video communications market is currently $3 bn industry and it’s growing at a rate of 15-20%. It’s growing rapidly in the ĞŵĞƌŐŝŶŐ ŵĂƌŬĞƚƐ ůŝŬĞ W ͘ hŶƟů ƌĞĐĞŶƚůLJ͕ LifeSize did not have the presence in other markets. We would like to be as large as we ĐĂŶ͕ ĞƐƉĞĐŝĂůůLJ ŝŶ ƚŚĞ ĞŵĞƌŐŝŶŐ ŵĂƌŬĞƚƐ͘ We cannot divulge the investment but we doubled our investment last year in the Asian market. We see this as an important market going forward. India is our second largest R&D center in the world.

Colin Buechler CEO, LifeSize

,Žǁ ƐƚƌĂƚĞŐŝĐ ŚĂƐ ƚŚĞ ĂĐƋƵŝƐŝƚŝŽŶ ďLJ >ŽŐŝƚĞĐŚ ďĞĞŶ ƚŽ >ŝĨĞ^ŝnjĞ ƐŝŶĐĞ ϮϬϬϵ͍ LifeSize is on a constant growth since the ĂĐƋƵŝƐŝƟŽŶ͘ ĐƌŽƐƐ ƚŚĞ ŐůŽďĞ ŵĂŶƉŽǁĞƌ has been increased to 500 people. The ĂĐƋƵŝƐŝƟŽŶ ŚĂƐ ŵĂĚĞ ƵƐ ƐƚƌŽŶŐ ŽŶ ƚĞĐŚŶŽůŽŐŝĐĂů ĨƌŽŶƚ͕ ďŽƚŚ >ŽŐŝƚĞĐŚ ĂŶĚ >ŝĨĞ^ŝnjĞ ĂƌĞ ƉƌŽǀŝĚŝŶŐ ŵĂŝŶƐƚƌĞĂŵ ŚŝŐŚͲƋƵĂůŝƚLJ video. We are able to bring together Logitech’s webcam to our connect products ĂŶĚ ǁĞ ĂƌĞ ƐŚŝƉƉŝŶŐ ŝƚ ƐŝŶĐĞ ůĂƐƚ ƋƵĂƌƚĞƌ͘ tĞ ĂƌĞ ĂďůĞ ƚŽ ĐŽŵƉĞƚĞ ǁŝƚŚ ďĞƩĞƌ ƉƌŝĐŝŶŐ ƋƵĂůŝƚLJ ŝŶ ƚŚĞ ŵĂƌŬĞƚ͘ LifeSize has launched a HD video ĐůŽƵĚ ƐŽůƵƟŽŶ ŝŶ ƚŚĞ ŵĂƌŬĞƚ͘ >ŽŐŝƚĞĐŚ ĂĐƋƵŝƌĞĚͶ^ŝŐŚƚ^ƉĞĞĚ ŝŶ ϮϬϬϳ͕ WĂƌĂĚŝĂů ^͕ Ă EŽƌǁĂLJ ďĂƐĞĚ ƉƌŽǀŝĚĞƌ ŽĨ ĮƌĞǁĂůů and network address translation ;E dͿ ƚƌĂǀĞƌƐĂů ƐŽůƵƚŝŽŶƐ ĨŽƌ ǀŝĚĞŽ ĐŽŵŵƵŶŝĐĂƟŽŶ ŝŶ :ƵůLJ ϮϬϭϬ ĂŶĚ DŝƌŝĂů͕ Ă DŝůĂŶ ďĂƐĞĚ ƉƌŽǀŝĚĞƌ ŽĨ ĚĞƐŬƚŽƉ ĂŶĚ mobile video conferencing solutions ŽǀĞƌ /W͕ ϯ'͕ ĂŶĚ /D^ ŶĞƚǁŽƌŬƐ ŝŶ :ƵůLJ 2011; these companies are integrated into LifeSize division and are assets. dŽĚĂLJ͕ >ŝĨĞ^ŝnjĞ ŚĂƐ ĞŵĞƌŐĞĚ ĂƐ Ă ďƌŽĂĚĞƐƚ ƐƵƉƉŽƌƚĞƌ ŽĨ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͕ ǁŚŝĐŚ ǁŽƵůĚ have been hard by not being a part of the Logitech’s family.

tŚŽ ĂƌĞ ƚŚĞ ƚƌĞŶĚͲƐĞƩĞƌƐ ŝŶ ƚŚĞ ǀŝĚĞŽ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŵĂƌŬĞƚ͍ <ĞLJ ƚƌĞŶĚƐ ŝŶĐůƵĚĞ ŵŽďŝůŝƚLJ͕ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ͕ ǀŝƌƚƵĂůŝnjĂƟŽŶ͕ ĂŶĚ ƐŝŵƉůŝĮĐĂƟŽŶ͘ ŽƐƚͲĞīĞĐƟǀĞ ƐŽůƵƟŽŶƐ ǁŚŝĐŚ ĂƌĞ ŵŽƌĞ easier to use and easier to connect are also driving.

How would the recently launched HD ǀŝĚĞŽ ĐŽŶĨĞƌĞŶĐŝŶŐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĚƌŝǀĞ ƌĞĂů ĂĚŽƉƟŽŶ͍ LifeSize has fundamentally changed the ǁĂLJ ďƵƐŝŶĞƐƐĞƐ ĚĞƉůŽLJ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ƵŶůŽĐŬŝŶŐ ƚŚĞ ĚŽŽƌ ƚŽ ƌĞĂů ĂĚŽƉƟŽŶ ĂŶĚ growth in the video conferencing indusƚƌLJ͘ dŚĞ ǀŝĚĞŽ ĂĚŽƉƟŽŶ ŚĂƐ ƐůŽǁĞĚ ĚŽǁŶ because of the complication and as it ŝƐ ĞdžƉĞŶƐŝǀĞ͘ dŚĞ >ŝĨĞ^ŝnjĞ hs ƉůĂƞŽƌŵ ŝƐ ƐĐĂůĂďůĞ ĂŶĚ ĐƵƐƚŽŵŝnjĂďůĞ͕ ƌĞŵŽǀŝŶŐ ƚŚĞ ĐŽƐƚ͕ ƌŝƐŬ͕ ĂŶĚ ĐŽŵƉůĞdžŝƚLJ ŽĨ ĮdžĞĚͲ ĐĂƉĂĐŝƚLJ ŚĂƌĚǁĂƌĞ͕ ǁŚŝĐŚ ŽŌĞŶ ƌĞƋƵŝƌĞƐ Ă ůĂƌŐĞƌ ƵƉͲĨƌŽŶƚ ƉƵƌĐŚĂƐĞ ƚŚĂŶ ƌĞƋƵŝƌĞĚ͘ dŚĞ hs ƉůĂƞŽƌŵ ƉƌŽǀŝĚĞƐ ĂŶ ŝŶƚĞŐƌĂƚĞĚ͕ ƐŝŵƉůĞ͕ ĂŶĚ ŇĞdžŝďůĞ ƐŽůƵƟŽŶ ƚŚĂƚ ĂůůŽǁƐ companies to buy what they need today and scale it as they go. Therefore it cuts the overall cost. tŚĂƚ ŝƐ ƚŚĞ ƉƌŝĐŝŶŐ ŽĨ hs ƉůĂƞŽƌŵ͍ dŚĞ >ŝĨĞ^ŝnjĞ hs ƉůĂƞŽƌŵ ŝƐ ŐůŽďĂůůLJ ĂǀĂŝůĂďůĞ Ăƚ Ψϯ͕ϵϵϵ ǁŝƚŚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂƉƉůŝĐĂƟŽŶƐ ƐƵĐŚ ĂƐ hs ǀŝĚĞŽ ĐĞŶƚĞƌ͕ ƚƌĂŶƐŝƚ ƐĞƌǀĞƌ͕ ƚƌĂŶƐŝƚ ĐůŝĞŶƚ͕ ĂŶĚ ĂĐĐĞƐƐ͘ Malini N malinin@cybermedia.co.in

16 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Sony Corporation has appointed Kazuo Hirai as the CEO and president of the company, effective April 1, 2012. Also Howard Stringer, current chairman, CEO, and president of the company, will become chairman of the board of directors in June 2012. He recommended the company’s board of directors to appoint Hirai, currently executive deputy president, as his successor as president and CEO. Stringer will continue as chairman of the company, until he receives the board chairmanship, which will become effective upon board approval following the annual meeting of shareholders in June.

VH1 Unveils Radio Mobile Service for Bharti airtel VH1, India’s international entertainment channel, has tied-up with Hungama Mobile to launch VH1 Radio Gaga mobile radio service for airtel subscribers. This collaboration enables the VH1 listeners to get a chance to tune in to their favorite international song anytime of the day. To subscribe VH1 Radio Gaga, airtel mobile customers can dial the hotline number 55841. They can also hear songs from VH1’s 4 definitive categories—VH1 Top 10, VH1 Hip Hop Hustle, VH1 Rock Rules, and VH1 Classic. The service is priced at `2/day subscription, with 3 paise/sec browsing rate for consumers.

Alcatel-Lucent Shifts Genesys Business for $1.5 bn Alcatel-Lucent has transferred its Genesys business to Permira Funds and Technology Crossover Ventures, for a cash payment of $1.5 bn. The agreement includes the transfer of approximately 1,800 employees worldwide, the management team, and the existing business structure of Genesys, to ensure that the company continues to serve its customers and other stakeholders.

The transaction has closed after ALU received a binding offer from Permira and has followed the completion of regulatory approvals and consultations in various countries, including a review by the Committee on Foreign Investment in the United States and the French Ministry of Economy and Finance.

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“Telecom is one of the early adopters of Big Data” Verticals like consumer electronics, BFSI, and government are expected to adopt Big Data immediately owing to the ĞŶŽƌŵŽƵƐ ĚĂƚĂ ŇŽǁ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ƐĞĐƚŽƌƐ such as Healthcare and Telecom are also likely to be one of the early adopters of ŝŐ ĂƚĂ ƐŽůƵƟŽŶƐ͘ ,ŽǁĞǀĞƌ ǁŝƚŚ ŽǀĞƌĂůů business environment changing and becoming more dynamic, it is expected that Big Data adoption will eventually happen across retail, engineering and ŵĂŶƵĨĂĐƚƵƌŝŶŐ ǀĞƌƟĐĂůƐ ĂƐ ǁĞůů͘

Kapil Sood vice president, systems business, Oracle India

tŚĂƚ ŶĞĐĞƐƐŝƚĂƚĞƐ ŝŐ ĂƚĂ ^ŽůƵƟŽŶƐ͍ The growth of high-volume, low-density data has outstripped the capacity to provision and operate the required /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ ĂŶ ĞĸĐŝĞŶƚ ŵĂŶŶĞƌ͘ Enterprises are unable to handle unstrucƚƵƌĞĚ ĚĂƚĂ͕ ůŝŵŝƚĞĚ ďLJ ĞdžŝƐƟŶŐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ĚĂƚĂ ĂƌĐŚŝƚĞĐƚƵƌĞƐ͘ ůĂĐŬ ŽĨ ĞŶƚĞƌƉƌŝƐĞͲƌĞĂĚLJ ƐƚĂƟƐƟĐĂů ĂŶĂůLJƐŝƐ ƚŽŽůƐ prevents the kind of analysis necessary ƚŽ ƐƉŽƚ ƚƌĞŶĚƐ͘ dŚĞƌĞĨŽƌĞ͕ ĞdžĞĐƵƚŝǀĞƐ ĂƌĞ ƵŶĂďůĞ ƚŽ ŵĂŬĞ ƌĞĂůͲƟŵĞ ĂŶĂůLJƟĐĂů decisions because they don’t have a ƵƐĞƌ ŝŶƚĞƌĨĂĐĞ ƚŚĂƚ ƉƌŽǀŝĚĞƐ ĂĐƟŽŶĂďůĞ ŝŶĨŽƌŵĂƟŽŶ͘ tŚĞŶ ŝŐ ĂƚĂ ŝƐ ĚŝƐƟůůĞĚ ĂŶĚ ĂŶĂůLJnjĞĚ ŝŶ ĐŽŵďŝŶĂƟŽŶ ǁŝƚŚ ƚƌĂĚŝƟŽŶĂů ĞŶƚĞƌƉƌŝƐĞ ĚĂƚĂ͕ ĞŶƚĞƌƉƌŝƐĞƐ ĐĂŶ ĚĞǀĞůŽƉ Ă ŵŽƌĞ ƚŚŽƌŽƵŐŚ ĂŶĚ ŝŶƐŝŐŚƞƵů ƵŶĚĞƌƐƚĂŶĚŝŶŐ ŽĨ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ͘ tŚŝĐŚ ǀĞƌƟĐĂůƐ ǁŝůů ďĞŶĞĮƚ ƚŚĞ ŵŽƐƚ from Big Data?

Big Data implementations have just ďĞŐƵŶ ƌŽůůŝŶŐ ŽƵƚ ĂĐƌŽƐƐ ĚŝīĞƌĞŶƚ ƐĞĐƚŽƌƐ͘ /Ŷ Ă ŐůŽďĂůŝnjĞĚ ĞĐŽŶŽŵLJ͕ ŝŐ ĂƚĂ ƉŽƐƐĞƐƐ ƐƚƌŽŶŐ ŐƌŽǁƚŚ ƉŽƚĞŶƟĂů ǁŽƌůĚwide including the Indian market which will match steps with other countries in ĂĚŽƉƟŶŐ ŝŐ ĂƚĂ ĨŽƌ ĚƌŝǀŝŶŐ ďƵƐŝŶĞƐƐ͘

What are the components of Big Data infrastructure? dŚĞƌĞ ĂƌĞ ĚŝīĞƌĞŶƚ ƚĞĐŚŶŽůŽŐLJ ĐŽŵƉŽnents to be considered in the value chain ĞŶĂďůŝŶŐ ŝŐ ĂƚĂ͘ dŚĞ ŐĞŶĞƌŝĐ ƉƌŽĐĞƐƐ ƐƚĂƌƚƐ ĨƌŽŵ ďƵŝůĚŝŶŐ Ă ŝŐ ĂƚĂ WůĂƞŽƌŵ͘ In terms of infrastructure requirements, the system should address processes related to data acquisition, data ŽƌŐĂŶŝnjĂƚŝŽŶ͕ ĂŶĚ ĚĂƚĂ ĂŶĂůLJƐŝƐ͘ tŚĞŶ ĐŽŵƉĂƌĞĚ ƚŽ ƚƌĂĚŝƟŽŶĂů ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ ĂŶĂůLJƟĐƐ͕ ƚŚĞ ďŝŐŐĞƐƚ ĐŚĂŶŐĞ ŝŶ Ă ŝŐ ĂƚĂ ĞĐŽƐLJƐƚĞŵ ŝƐ ŝŶ ƚŚĞ ĚĂƚĂ ĂĐƋƵŝƐŝƟŽŶ ƉŚĂƐĞ ĨƌŽŵ ŵƵůƟƉůĞ ƐŽƵƌĐĞƐ͘ dŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƌĞƋƵŝƌĞĚ ƚŽ ƐƵƉƉŽƌƚ ƚŚĞ ĂĐƋƵŝƐŝƟŽŶ ŽĨ ďŝŐ data must deliver low, predictable latency ŝŶ ďŽƚŚ ĐĂƉƚƵƌŝŶŐ ĚĂƚĂ ĂŶĚ ŝŶ ĞdžĞĐƵƟŶŐ ƐŚŽƌƚ͕ ƐŝŵƉůĞ ƋƵĞƌŝĞƐ͘ tŚĂƚ ƚĞĐŚŶŽůŽŐŝĞƐ ĚŽĞƐ ŝŐ ĂƚĂ ŽīĞƌ͍ There are over 120 open source keyvalue databases for acquiring and storing big data, with Hadoop emerging as the primary system for organizing big data ĂŶĚ ƌĞůĂƟŽŶĂů ĚĂƚĂďĂƐĞƐ ĞdžƉĂŶĚŝŶŐ ƚŚĞŝƌ reach into less structured data sets to ĂŶĂůLJnjĞ ďŝŐ ĚĂƚĂ͘ EŽ^Y> ĚĂƚĂďĂƐĞƐ ĂƌĞ frequently used to acquire and store big ĚĂƚĂ͘ dŚĞLJ ĂƌĞ ǁĞůů ƐƵŝƚĞĚ ĨŽƌ ĚLJŶĂŵŝĐ ĚĂƚĂ ƐƚƌƵĐƚƵƌĞƐ ĂŶĚ ĂƌĞ ŚŝŐŚůLJ ƐĐĂůĂďůĞ͘ dŚĞ ĚĂƚĂ ƐƚŽƌĞĚ ŝŶ Ă EŽ^Y> ĚĂƚĂďĂƐĞ ŝƐ typically of a high variety because the systems are intended to simply capture all data without categorizing and parsing Akanksha Singh akankshas@cybermedia.co.in

18 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

NetApp’s Q3 Net Income Down 55% NetApp’s net income for the Q3 ended January 27, 2012, counted $120 mn, decreasing 55% compared to the year ago quarter. The company reported a net income of $186 mn in the year ago quarter. The total revenue of the company for the quarter stood at $1.566 bn, compared to $1.290 bn for the same period a year ago.

The revenue for the first 9 months of the fiscal 2012 totaled $4.531 bn, compared to revenues of $3.694 bn for the first 9 months of the prior fiscal year, increasing 23% on y-o-y basis.

GE, Microsoft to Form JV General Electric (GE) and Microsoft will be forming a joint venture Caradigm, expected to be launched in the first half of the year 2012. The 50-50 venture, after formation will market an open, interoperable technology platform and clinical applications, focused on enabling better population health management to improve outcomes and the economics of health and wellness. Both the companies have also announced several executives who will work under Michael Simpson, CEO of the upcoming venture. The board of directors of the joint venture will include executives from both the companys.

UNET Selects Ciena for Network Enhancement UNET, a Dutch communications services provider, has selected Ciena’s Carrier Ethernet Solutions (CES) for the expansion and upgradation of its metro and access network. Ciena collaborated with Telindus-ISIT, a provider of network based solutions, to offer UNET with a solution for rolling out scalable, costeffective service provider services and expand its geographical reach in the Netherlands. The operator will be implementing Ciena’s Carrier Ethernet solutions, including the 5305 Service Aggregation Switch and 3960 Service Delivery Switch, delivering sub-50 ms protection and recovery switching.

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‘India is the preferred destination for LPOs’ with an annual revenue of $960 mn by December 2015.

H o w a re L P O s b e n e f i t i n g t h e telecom sector?

The telecom sector benefits just like any other sector from LPOs. The value ƉƌŽƉŽƐŝƟŽŶ ŝƐ ƚŚĞ ƐĂŵĞ͘ tĞ ĚŽ ǁŽƌŬ ĨŽƌ ŐůŽďĂů ƚĞůĞĐŽŵ ĐůŝĞŶƚƐ ďƵƚ ǁŽƵůĚ ŶŽƚ ďĞ ĂďůĞ ƚŽ ĚŝƐĐůŽƐĞ ƚŚĞŝƌ ŶĂŵĞƐ ĚƵĞ ƚŽ ĐůŝĞŶƚ ĐŽŶĮĚĞŶƟĂůŝƚLJ ƌĞƋƵŝƌĞŵĞŶƚƐ͘

Pavan Vaish global chief operating officer, UnitedLex Corporation

What are your immediate focus areas in the company considering your leadership experience from IBM Daksh?

At IBM Daksh, I ran operations that ƐƉĂŶŶĞĚ /ŶĚŝĂ͕ ƚŚĞ WŚŝůŝƉƉŝŶĞƐ͕ ŽƐƚĂ ZŝĐĂ͕ ĂŝƌŽ͕ ^ŝŶŐĂƉŽƌĞ͕ ĂŶĚ ƚŚĞ h^͘ &ƌŽŵ ƚŚĞƐĞ ĞdžƉĞƌŝĞŶĐĞƐ͕ ƚŚĞƌĞ ĂƌĞ Ă ŶƵŵďĞƌ ŽĨ ďĞƐƚ ƉƌĂĐƟĐĞƐ ĂƌŽƵŶĚ ƌƵŶŶŝŶŐ ŐůŽďĂů ŽƉĞƌĂƟŽŶƐ ǁŚŝĐŚ ĂƌĞ ĚŝƌĞĐƚůLJ ƌĞůĞǀĂŶƚ ƚŽ hŶŝƚĞĚ>Ğdž ĂŶĚ / ůŽŽŬ ĨŽƌǁĂƌĚ ƚŽ ůĞǀĞƌĂŐĞ ƚŚŽƐĞ ĞdžƉĞƌŝĞŶĐĞƐ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ĂƐ hŶŝƚĞĚ>Ğdž ŐƌŽǁƐ ƌĂƉŝĚůLJ͕ ǁĞ ŚĂǀĞ ƚŽ ďƵŝůĚ ƐLJƐƚĞŵƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ ĂƉƉƌŽƉƌŝĂƚĞ ĨŽƌ ƚŚĂƚ ƉŚĂƐĞ ŽĨ ŽƵƌ ŐƌŽǁƚŚ ĂŶĚ LJĞƚ ensure that we are nimble. Here again, ŵLJ ĞdžƉĞƌŝĞŶĐĞ ŽĨ ƐĐĂůŝŶŐ Ă ďƵƐŝŶĞƐƐ ĨƌŽŵ ϯͲϰϬ͕ϬϬϬ ƉĞŽƉůĞ ĐŽŵĞƐ ŝŶ ǀĞƌLJ ŚĂŶĚLJ͘ Where do you stand presently in the LPO market in India? hŶŝƚĞĚ>Ğdž ĞdžƉĞĐƚƐ ƚŽ ĐůŽƐĞ ƚŚŝƐ ĮŶĂŶĐŝĂů LJĞĂƌ ĞŶĚŝŶŐ DĂƌĐŚ ϮϬϭϮ ǁŝƚŚ Ă revenue of almost $45 mn. This represents a growth of 80% over the prior LJĞĂƌ͘ 'ůŽďĂůůLJ͕ >WK ŝƐ ĂůƐŽ ĞdžƉĞĐƚĞĚ ƚŽ ƌĞĐŽƌĚ ƌŽďƵƐƚ ŐƌŽǁƚŚ ƚŽ ƌĞĂĐŚ Ψϭ͘ϯ ďŶ ŵĂƌŬĞƚ ďLJ ϮϬϭϱ͖ ĂŶĚ ŝŶ /ŶĚŝĂ͕ ŝƚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ƌĞĂĐŚ ϭϴ͕ϬϬϬ ƉƌŽĨĞƐƐŝŽŶĂůƐ

How do you see the growth graph of LPOs in India? ƵƌƌĞŶƚůLJ͕ /ŶĚŝĂ ŝƐ ƚŚĞ ƉƌĞĨĞƌƌĞĚ ĚĞƐƟŶĂƚŝŽŶ ĨŽƌ >WK͖ ĂŶĚ ǁŝƚŚ ĂĚǀĂŶƚĂŐĞƐ like cost savings, availability of 1.8 mn ůĂǁLJĞƌƐ ĂƐ ƐŬŝůůĞĚ ŵĂŶƉŽǁĞƌ ǁŝƚŚ ŶŐůŝƐŚ ƉƌŽĮĐŝĞŶĐLJ͕ ĂŶĚ ͚ƟŵĞ ĨĂĐƚŽƌ͛ ǁŚŝĐŚ ŝƐ ƟŵĞ njŽŶĞ ĂĚǀĂŶƚĂŐĞ͕ ŝƚ ŚĂƐ ĐĞƌƚĂŝŶůLJ ĐŽŶƟŶƵĞĚ ƚŽ ĂƩƌĂĐƚ ŶĞǁ ďƵƐŝŶĞƐƐ͘ However, I believe, like we saw with ƚŚĞ WK ŝŶĚƵƐƚƌLJ͕ ƚŚĞ >WK ŝŶĚƵƐƚƌLJ ĂůƐŽ ŚĂƐ ƚŽ ŵŽǀĞ ƉĂƐƚ ũƵƐƚ ĐŽƐƚ ĂƌďŝƚƌĂŐĞ ĂŶĚ ůĞǀĞƌĂŐŝŶŐ ƚĂůĞŶƚ ŐůŽďĂůůLJ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ŝƚ ŝƐ ĞƐƐĞŶƟĂů ƚŽ ŝŶƚĞŐƌĂƚĞ ǁŽƌůĚͲĐůĂƐƐ ƚĞĐŚŶŽůŽŐLJ͕ ĚĞĞƉ ĚŽŵĂŝŶ ĐŽŶƐƵůƚŝŶŐ ƐŬŝůůƐ͕ ĂŶĚ ƐƵƉĞƌŝŽƌ ƉƌŽĐĞƐƐ ĞdžƉĞƌƚŝƐĞ ƚŽ ďƌĞĂŬ ƚŚĞ ůŝŶĞĂƌŝƚLJ ŽĨ ƌĞǀĞŶƵĞ ĂŶĚ ŚĞĂĚĐŽƵŶƚ͘ /Ŷ ĂƌĞĂƐ ůŝŬĞ ůŝƚŝŐĂƚŝŽŶ͕ ƚĞĐŚŶŽůŽŐLJ ŝƐ ƌĂƉŝĚůLJ ĞǀŽůǀŝŶŐ ĂŶĚ͕ ƚŽ ďĞ Ă ůĞĂĚĞƌ͕ LJŽƵ ŚĂǀĞ ƚŽ ďĞ ĂďůĞ ƚŽ leverage this.

Which issues are the LPOs facing currently? dŚĞ ŶĞĞĚ ĨŽƌ ĚĞƉůŽLJŵĞŶƚ ŽĨ ĐĂƉƟǀĞ ůĞŐĂů ŬŶŽǁůĞĚŐĞ ĐĞŶƚĞƌƐ͘ dŚĞ ĂďŝůŝƚLJ ƚŽ ƌĞĐƌƵŝƚ ĂŶĚ ƌĞƚĂŝŶ ƚŚĞ ƌŝŐŚƚ ƚĂůĞŶƚ ŝƐ ĂŶ ĞŶŽƌŵŽƵƐ challenge for Global Fortune 500 comƉĂŶŝĞƐ͘ 'ĞƫŶŐ ƚŚĞ ƵŶŝƋƵĞ ƚĞĐŚŶŽůŽŐLJ ƌŝŐŚƚ ŝƐ ĞƋƵĂůůLJ Ă ĐŚĂůůĞŶŐĞ͘ >WKƐ ŝŶ /ŶĚŝĂ ŶĞĞĚ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞƐĞ ŝƐƐƵĞƐ ĂŶĚ ƉƌŽǀŝĚĞ ĚĞĚŝĐĂƚĞĚ ƚĞĂŵƐ ƚŚĂƚ ĨŽƐƚĞƌ ĞĸĐŝĞŶĐLJ ĂŶĚ ƐĐĂůĂďŝůŝƚLJ ĂŶĚ ĞŶĂďůĞ ĐŽŵƉĂŶŝĞƐ to retain the vast amount of intellectual ĐĂƉŝƚĂů ƚŚĂƚ ŝƐ ŐĞŶĞƌĂƚĞĚ ŝŶ ƚŚĞƐĞ ƵŶŝƚƐ͘ Akanksha Singh akankshas@cybermedia.co.in

20 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

IBM Unveils Software to Manage Smart Devices IBM has introduced Endpoint Manager, a software to help organizations support and protect the growing mobile workforce.

With this software, firms can use a single solution to secure and manage smartphones, tablets, laptops, desktop PCs, and servers. It manages Apple iOS, Google Android, Nokia Symbian, and Microsoft Windows Mobile and Windows phone devices. The software also assists in configuring and implementing passcode policies, encryption, and virtual private network settings.

Subex Q3 Net Profit Up `4.5 Crore Subex has reported an increase of `4.5 crore in its net profit for Q3FY12, compared to the year ago quarter. The net profit for the quarter stood at `28.5 crore, compared to `24 crore in Q3FY11.

The company’s consolidated revenue stood at `132.8 crore ($26.05 mn) for Q3FY12, up from `126.7 crore ($24.86 mn) in the year ago quarter. The product revenue for the company stood at `118.7 crore ($23.28 mn), contributing to 89.36% of the consolidated revenue.

The company’s product EBITDA counted `43.9 crore ($8.02 mn), while the consolidated EBITDA for the period stood at `44.3 crore ($ 8.70 mn), compared to `38.6 crore ($7.58 mn) in Q3FY11.

SC Rejects All 122 2G Licenses In a historic decision, the Supreme Court of India has canceled all 122 2G licenses for mobile networks issued during A Raja’s tenure as telecom minister in 2008. This verdict of India’s apex court has affected telecom players like Unitech Wireless, Tata, Aircel, and Idea. The Supreme Court has now asked the telecom regulator Trai to make fresh recommendations for how 2G licenses should be allotted within 4 months from the date of cancellation. Simultaneously, the court also fined 6 telecom firms, 3 among them—Etisalat, Uninor, and Tata—have been penalized with `5 crore each.

Loop and Essar have been fined `50 lakh each.

Nothing speeds the pace of business like collaboration.

This is why Avaya is dedicated to delivering products that allow the right people to share the right information in real time. Because faster collaboration leads to smarter decisions. And smarter decisions are a sure path to a better business.

Learn how real-time collaboration can improve your business at avaya.com/thepowerofwe.

To learn how it can help you serve customers better, improve efficiency, and grow your business contact us at indiasales@avaya.com

Š 2011 Avaya Inc. All rights reserved.

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‘We have transformed from a products to a services company’ products on a capex based, but today with ƚŚĞ ŝŶĚƵƐƚƌLJ ŐŽŝŶŐ ĨŽƌǁĂƌĚ ǁĞ ĂƌĞ ŽīĞƌŝŶŐ managed services, working on revenue sharing model, and providing end-to-end services to the operator. tŚĂƚ ĂƌĞ LJŽƵƌ ŽīĞƌŝŶŐƐ ƚŽǁĂƌĚƐ ĂƵŐŵĞŶƟŶŐ ƚŚĞ ƵƉƚĂŬĞ ŽĨ ĚĂƚĂ ƐĞƌǀŝĐĞƐ͍ We have added new services to our VAS ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƉůĂƞŽƌŵ͕ ǁŚŝĐŚ ĐŽŵƉƌŝƐĞƐ SMSC, MMSC, CBC, and LBS. We have introduced broadband gateways, service ĚĞůŝǀĞƌLJ ƉůĂƞŽƌŵƐ͕ ^D^ ƌŽƵƚĞƌ͕ ĞƚĐ͘

Udit Shanker CEO, TeleDNA Communications

,Žǁ ŚĂƐ dĞůĞ E ĂůŝŐŶĞĚ ŝƚƐĞůĨ ƚŽ ƚŚĞ ĐŚĂŶŐŝŶŐ ĚLJŶĂŵŝĐƐ ŽĨ ƚŚĞ s ^ ŵĂƌŬĞƚ͍ dĞůĞ E ŝƐ ŝŶ ŝƚƐ ϭϭƚŚ LJĞĂƌ ŽĨ ŽƉĞƌĂƟŽŶƐ͘ It, initially, and for quite some time ŽīĞƌĞĚ ŵĞƐƐĂŐŝŶŐ ƉƌŽĚƵĐƚƐ͖ ďƵƚ ĨƌŽŵ the past 6 months TeleDNA has been going through a massive shift. We ŚĂǀĞ ƌĞƐƚƌƵĐƚƵƌĞĚ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ĂŶĚ ƌĞĂůŝŐŶĞĚ ƚŚĞ ƉƌŽĚƵĐƚ ƉŽƌƞŽůŝŽ͘ We had been focusing on India and Saarc, but now we are focusing tremendously on Africa, APAC, and Middle East markets. We have increased our presence in Africa. Globally, we have bagged 5 international customers this year—3 in Africa, 1 in APAC, and 1 in the US. tĞ ǁŽƵůĚ ĨŽƌĂLJ ŝŶƚŽ >ĂƟŶ ŵĞƌŝĐĂ ƚŚƌŽƵŐŚ partnerships. We have strengthened our sales team and built a strong customer ŝŶƚĞƌĂĐƟŽŶ ƚĞĂŵ ƚŽ ϯϬ ƉĞŽƉůĞ͘ We have realigned our products portfolio by comparing our products ĂŐĂŝŶƐƚ ĐŽŵƉĞƟƟŽŶ͘ tĞ ŚĂǀĞ ĚĞĮŶĞĚ a 2-year roadmap for each of our ƉƌŽĚƵĐƚƐ͕ ƚŽ ƐƚĂLJ ĂŚĞĂĚ ŝŶ ƚŚĞ ĐŽŵƉĞƟƟǀĞ VAS market.

TeleDNA has transformed from a mere products company to services company, at ƉƌĞƐĞŶƚ͘ dƌĂĚŝƟŽŶĂůůLJ͕ ǁĞ ŚĂĚ ďĞĞŶ ƐĞůůŝŶŐ

tŚĂƚ ŝƐ LJŽƵƌ ƐƚĂŶĚ ŽŶ ƚŚĞ ŝŵƉĂĐƚ ŽĨ ϯ' ŽŶ s ^ ƵƉƚĂŬĞ͍ ϯ' ǁŽƵůĚ ĚĞĮŶŝƚĞůLJ ůĞĂĚ ƚŚĞ ĚĂƚĂ ďĂƐĞĚ ďƵƐŝŶĞƐƐ ůŝŬĞ ŽƵƌƐ͘ ŶĚ ǁĞ ĂƌĞ ǁĂŝƟŶŐ ĨŽƌ 3G to pick up, however we ought to get ƚŚĞ ďĂƐŝĐƐ ƌŝŐŚƚ ĮƌƐƚ͘ ĞĐĂƵƐĞ ŝƚ ŚĂƐ ƚĂŬĞŶ ůŽŶŐĞƌ ƟŵĞ ƚŽ ƐƚĂďŝůŝnjĞ ŝŶ ŝŶƚĞƌŶĂƟŽŶĂů markets also, Europe took 7 years for 3G ƚŽ ƉŝĐŬ ƵƉ͘ DŽƌĞŽǀĞƌ͕ ƐƉĞĐƚƌƵŵ ĂůůŽĐĂƟŽŶ ĨŽƌ ϯ' ŝƐ ũƵƐƚ ϱ D,nj͕ ǁŚŝůĞ ŽƚŚĞƌ ĐŽƵŶƚƌŝĞƐ ŚĂǀĞ ĂƌŽƵŶĚ ϭϱͲϮϬ D,nj ŽĨ Ăŝƌ ǁĂǀĞƐ͘ There is a lack of awareness among customers as well. ƵƌƌĞŶƚůLJ͕ ǁĞ ĂƌĞ ŽīĞƌŝŶŐ ůŽƚ ŽĨ ǀŝĚĞŽ ďĂƐĞĚ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ϯ' ƐƉĂĐĞ ůŝŬĞ ǀŝĚĞŽ SMS, video ring back tone, broadband ƉƌŽĚƵĐƚƐ͕ ĂŶĚ ůŽĐĂƟŽŶ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ͘ Although it might not give returns now, yet these are immensely profitable in the long run. tŚĂƚ͛Ɛ ŶĞǁ ŝŶ dĞůĞ E ͛Ɛ ZΘ ĨƌŽŶƚ͍ One-third of our resources is set aside for ZΘ ĂĐƟǀŝƟĞƐ͘ Ɛ ƉĂƌƚ ŽĨ ŽƵƌ ZΘ ŝŶŝƟĂƟǀĞ͕ ǁĞ ĂƌĞ ďĞŶĐŚŵĂƌŬŝŶŐ ŽƵƌ ĞdžŝƐƟŶŐ ƉƌŽĚƵĐƚƐ ĂŐĂŝŶƐƚ ƚŚĞ ĐŽŵƉĞƟƟŽŶ ĂŶĚ ĂƌĞ ĞŶŚĂŶĐŝŶŐ ŝƚƐ ĞĸĐŝĞŶĐLJ͘ tĞ ŚĂǀĞ ǁŽƌŬĞĚ ŽŶ ĚĞůŝǀĞƌŝŶŐ s ^ ŽŶ ŵƵůƟƉůĞ ǀĞŶĚŽƌ ƉůĂƞŽƌŵƐ͘ tĞ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ ŽƵƌ ŝŶǀĞƐƚŵĞŶƚ ŽŶ ůĂďƐͶŵƵůƟͲŵĞĚŝĂ labs, interoperability labs, location ďĂƐĞĚ ƐĞƌǀŝĐĞƐ ůĂďƐ͕ ĂŶĚ ƉůĂƞŽƌŵ ƚĞĐŚnologies labs.

Malini N malinin@cybermedia.co.in

22 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

McAfee Introduces Multi OS Security Software McAfee has launched the nextgeneration mobile security software, supporting Android based smartphones and tablets, including those running on Intel architecture, as well as BlackBerry and Symbian smartphones. The security software provides smartphone and tablet owners with more options to secure their privacy and protection against financial fraud, identity theft, and viruses. The new features of the software include McAfee App Alert, which provides important information about what apps are doing with users’ personal information.

Airtel Uganda Launches airtel Money Airtel Uganda has unveiled its mobile money platform ‘airtel Money’ in the country. The service provides customers with convenient access to affordable and innovative financial services, via their cellphones. It allows customers to top up their phones with airtime, send and receive money, pay their critical utility bills, access their bank accounts, and withdraw airtel money across all inter switch ATMs countrywide. The operator has partnered with international and regional banks, including Standard Chartered Bank, Postbank, Pride Microfinance, Centenary Rural Development Bank, Equity, and others.

Sprint Unveils ZTE Optik Tablet under $100 Sprint has introduced ZTE Optik, the company’s first tablet under $100 category. The 3G tablet features a 7-inch touchscreen display with WXGA 1280x800 resolution and pinch-to-zoom, Android 3.2 Honeycomb operating system, and dual cameras. The tablet is packaged with a 1.2 GHz dual-core Qualcomm Snapdragon processor, 1 GB of RAM, 16 GB of storage, and a 7-inch capacitive touchscreen, allowing users to get work done or stay entertained while surfing the web, playing games, and watching videos with Adobe Flashenabled websites. Its other features include—Wi-Fi (802.11 b/g); Swype; integrated GPS; 4000 mAh lithium-ion battery; expandable memory slot, etc.

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‘2012 will be the year of BB enterprise devices and solutions’

Mark Amsze director, enterprise product management, Research In Motion

What is the purpose of your visit to India? dŚĞ /ŶĚŝĂŶ ŵĂƌŬĞƚ ŝƐ ĚŝīĞƌĞŶƚ ĂŶĚ ŝƚ ŝƐ ŽŶĞ of the countries which understands what enterprise means and what enterprise ƐŽůƵƟŽŶƐ ĐĂŶ ĚŽ͘ /ƚ ŝƐ ĂŚĞĂĚ ŽĨ ƚŚĞ ŐĂŵĞ ĐŽŵƉĂƌĞĚ ƚŽ ŽƚŚĞƌ ƐŝĂŶ ŵĂƌŬĞƚƐ͘ KƵƌ focus here in India is to increase our ƉƌŽĚƵĐƟǀŝƚLJ͘ /ŶĚŝĂ ŝƐ Ă ďŝŐ ĂŶĚ ŝŵƉŽƌƚĂŶƚ market for RIM’s enterprise and cloud services. In the past few months, we have put together an enterprise business unit within RIM. To understand the Indian enterprise market and keep ourselves abreast with scope of growth for our enterprise services in India, we keep on surveying the targeted markets and keep ŐĞƫŶŐ ĨĞĞĚďĂĐŬƐ ŽŶ ǁŚĞƌĞ ĂƌĞ ǁĞ ŐŽŝŶŐ and what needs to be done to meet the ĞdžƉĞĐƚĂƟŽŶƐ͕ ŚĞŶĐĞ ƚŚŝƐ ŝƐ ƚŚĞ ƌĞĂƐŽŶ ƚŽ visit this part of the world.

What is the roadmap for BlackBerry enterprise products and solutions for 2012? ϮϬϭϮ ǁŝůů ďĞ ƚŚĞ LJĞĂƌ ŽĨ ĞŶƚĞƌƉƌŝƐĞ devices and solutions. We launched ůĂĐŬ ĞƌƌLJ ďƵƐŝŶĞƐƐ ĐůŽƵĚ ƐĞƌǀŝĐĞƐ ŽŶ Jan 30th in certain markets, which is ŽƵƌ ĮƌƐƚ ƐƚĞƉ ŝŶ ƚŚŝƐ LJĞĂƌ͛Ɛ ůĂĐŬ ĞƌƌLJ

enterprise services launches. We will be focusing more on manageability and ŵĂŶĂŐŝŶŐ ƚŚĞ ƉƌŽĚƵĐƚƐ ƐŽůƵƟŽŶƐ ĚŽǁŶ ƚŚĞ ƌŽĂĚ͘ EĞdžƚ ŐĞŶĞƌĂƟŽŶ ŽĨ ^ ǁŝůů ďĞ mobile fusion and the big focus will be on this in 2012. More and more personal liable devices are being used in the ŵĂƌŬĞƚ͕ ĂŶĚ ǁŝƚŚ zK ƉŝĐŬŝŶŐ ŝŵŵĞŶƐĞ importance as a trend, we see mobile ĨƵƐŝŽŶ ĂƐ ƚŚĞ ŽŶĞ ĂŶĚ ƚŚĞ ŽŶůLJ ƐŽůƵƟŽŶ in the industry so far which can cater to these products securely.

As far as mobile devices are concerned, Z/D ǁŝůů ŚĂǀĞ WůĂLJ ŽŽŬ Ϯ͘Ϭ ůĂƵŶĐŚ ŝŶ February. It’s going to have an upgraded K^ ǁŝƚŚ ůŽƚƐ ŽĨ ŬĞLJ ĞŶƚĞƌƉƌŝƐĞ ĨĞĂƚƵƌĞƐ along with new improved consumer ĨĞĂƚƵƌĞƐ͘ ϭϬ ǁŝůů ůĂƵŶĐŚ ƐŽŽŶ ůĂƚĞƌ this year in select key countries. A new range of smartphones will be launched ůĂƚĞƌ ƚŚŝƐ LJĞĂƌ ǁŝƚŚ ϭϬ ŽƉĞƌĂƚŝŶŐ system. Cloud is an important part of our roadmap, not only for the enterprise but also for the consumers. Many companies are moving messaging technologies to ĐůŽƵĚ ƵƐŝŶŐ ĐŽůůĂďŽƌĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ͘ ^Ž͕ ǁĞ ǁŝůů ďĞ ŵŽǀŝŶŐ ŝŶ ƚŚĂƚ ĚŝƌĞĐƟŽŶ͘ What will you say is BlackBerry’s uniqueness?

We lead Industry’s secured network Ăůů ŽǀĞƌ ƚŚĞ ǁŽƌůĚ͘ ^ĞĐƵƌŝƚLJ ŚĂƐ ĂůǁĂLJƐ ďĞĞŶ ŽƵƌ ĞĚŐĞ ŽǀĞƌ ŽƵƌ ĐŽŵƉĞƟƚŽƌƐ͘ ůĂĐŬ ĞƌƌLJ͛Ɛ ƐƚƌĞŶŐƚŚ ŝŶ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞ space is very strong as well. Keeping our high-market share in corporate liable space, we have a key share in India in ƚŚŝƐ ƌĞƐƉĞĐƚ͘ tĞ ĂƌĞ ŵĂŬŝŶŐ ůĂĐŬ ĞƌƌLJ enterprise services a lot convenient for the enterprise users with innovative products and technologies. We have ĂĚĚĞĚ ůĂĐŬ ĞƌƌLJ ďĂůĂŶĐĞ ŝŶ ŵŽďŝůĞ ĨƵƐŝŽŶ ǁŚŝĐŚ ŝƐ ĂůƐŽ Ă ŬĞLJ ĚŝīĞƌĞŶƟĂƚŽƌ͘ This is helping us to grow our market in personal liable space.

WůĂLJ ŽŽŬ Ϯ͘Ϭ ǀĞƌƐŝŽŶ ǁŝůů ŚĂǀĞ ŵƵůƟͲ ƚĂƐŬŝŶŐ ĨĞĂƚƵƌĞƐ͕ ĐŽůůĂďŽƌĂƟŽŶ ŽĨ ŵŽďŝůĞ ĨƵƐŝŽŶ͕ ĂŶĚ ůĂĐŬ ĞƌƌLJ ďĂůĂŶĐĞ ǁŝůů ŽīĞƌ ďĞƐƚ ƚĂďůĞƚ ƐŽůƵƟŽŶ ĨŽƌ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞƐ͘ Akanksha Singh akankshas@cybermedia.co.in

24 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Qualcomm’s Q1, 2012 Net Income up 20% Qualcomm’s net income for the first quarter of fiscal 2012 has reached $1.40 bn, up 20%. The consolidated revenue of the company for the quarter stood at $4.68 bn, increasing 40% y-o-y, while the operating income of the giant counted $1.55 bn, up 24% y-o-y.

The company in the quarter shipped 191-195 mn 3G/4G device units, at an estimated average selling price of approximately $212-218/unit.

TTML’s Q3 Revenue Rises 8% Y-o-Y TTML generated a revenue of `634 crore in its third quarter, which ended on December 31, 2011, with a growth of 8% y-o-y, compared to the year ago quarter. The company’s EBIDTA stood at `136 crore for the quarter. The company maintained a strong focus on wireless broadband services, and its VAS and data revenues accounted for 32% of total wireless revenues for the quarter.

For the 9 months ending period, the company registered a revenue growth of 7%, at `1,845 crore, compared to `1,730 crore in the corresponding period of the previous year. The company has extended its network strength to over 9,000 towers in the last few months.

Samsung Launches Champ Deluxe Duos Phone Samsung Electronics has introduced Champ Deluxe Duos, a dual-SIM phone with 2.8 inch touch display with Smart Touchwiz, an easy to use user interface.

The phone also offers native apps for sites like Facebook and Twitter, and ChatOn Multi IM feature for instant messaging from the mobile. Priced at `4,790, its other features are: 1.3 MP camera, MP3 player, FM radio, and a 3.5 mm earphone jack. It also comes packed with Bluetooth 3.0 connectivity at 24 Mbps, push mail with ActiveSync and Opera Mini browser. The ChatOn (Samsung messenger service) available on the phone, connects everyone in a single easy chatting service, supporting multiple platforms including Android, iPhone OS, Bada OS, BlackBerry OS, etc.

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‘We work around key challenges to provide the best service to our customers’ How has been the growth path for Matrix ƐŝŶĐĞ ŝƚ ĐŽŵŵĞŶĐĞĚ ŽƉĞƌĂƟŽŶƐ͍ Our growth path in the industry has been a constant success with our revenue growing at approximately 60% per annum currently. We have been successful in growing our customer base to almost a million customers this year with it growing at a rate of 60-70% y-o-y.

Arun Batra CEO, Matrix Cellular

tŚĂƚ ŝƐ ƚŚĞ ƐŝnjĞ ŽĨ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ^/D ĐĂƌĚ ŵĂƌŬĞƚ ŝŶ /ŶĚŝĂ͕ ďŽƚŚ ŝŶ ƚĞƌŵƐ ŽĨ ǀĂůƵĞ ĂŶĚ ŶƵŵďĞƌ ŽĨ ƵƐĞƌƐ͍ Today, India’s economy is growing at a very fast pace with an average growth of 7-10% per year and a large number of Indians are traveling abroad every year.

We can easily say that approximately 15 mn Indians travel abroad per year and this number is growing at a rate of 6% per annum. Taking into account that ƚŚĞLJ ǁŽƵůĚ ƌĞƋƵŝƌĞ ŝŶƚĞƌŶĂƟŽŶĂů ǀŽŝĐĞ ƐŽůƵƟŽŶƐ͕ ƚŚĞ ǀĂůƵĞ ŽĨ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ^/D ŵĂƌŬĞƚ ĐĂŶ ďĞ ĞƐƟŵĂƚĞĚ Ăƚ `5,400 crore, after incorporating the average revenue per user for our industry. tŚĂƚ ƉĞƌĐĞŶƚ ŽĨ ŝŶƚĞƌŶĂƟŽŶĂů ǀŝƐŝƚŽƌƐ ĨƌŽŵ /ŶĚŝĂ ƵƐĞ ŝŶƚĞƌŶĂƟŽŶĂů ^/D ĐĂƌĚƐ͍ In today’s fast moving world, everyone ǁĂŶƚƐ ƚŽ ƐƚĂLJ ĐŽŶŶĞĐƚĞĚ Ăƚ Ăůů ƚŚĞ ƟŵĞƐ͘ Our records state that approximately 5-7% ŽĨ ŝŶƚĞƌŶĂƟŽŶĂů ƚƌĂǀĞůĞƌƐ ĨƌŽŵ /ŶĚŝĂ ƵƐĞ /ŶƚĞƌŶĂƟŽŶĂů ^/D ĐĂƌĚƐ ǁŚĞŶ ƚƌĂǀĞůŝŶŐ abroad. These statistics are largely dominated by business travelers, with ϲϱй ŽĨ ƚƌĂǀĞůĞƌƐ ƵƟůŝnjŝŶŐ ŝŶƚĞƌŶĂƟŽŶĂů roaming services while traveling abroad for business purposes and 35% pertaining to leisure travelers.

Though there are many companies operĂƟŶŐ ŝŶ ƚŚĞ ƐĂŵĞ ƐƉĂĐĞ ďƵƚ ƚŚĞ ďƵƐŝŶĞƐƐ ŚĂƐ ŶĞǀĞƌ ƚĂŬĞŶ Žī͘ tŚLJ ƐŽ͍ In any technical product, there are innate ŽƉĞƌĂƟŽŶĂů ĐŚĂůůĞŶŐĞƐ ĂŶĚ ĚŝĸĐƵůƟĞƐ͘ At Matrix Cellular, our objective is to work around these challenges in order to provide the best service to our customers ǁŚŝůĞ ŽǀĞƌĐŽŵŝŶŐ ĚŝĸĐƵůƟĞƐ ƚŚĞLJ ŵĂLJ ŚĂǀĞ Ăƚ ĂŶLJ ƟŵĞ͘ The main challenges other players in the industry may face mainly pertain to providing the best possible rates to the customers. To ensure the best possible services we solely deal with the biggest and best local service providers. To further provide these services to our ĐƵƐƚŽŵĞƌƐ͕ ǁĞ ŶĞŐŽƟĂƚĞ ƚŚĞ ďĞƐƚ ƉŽƐƐŝďůĞ rates and because of our buying and ŶĞŐŽƟĂƟŶŐ ƉŽǁĞƌ͕ ǁĞ ĂƌĞ ĂďůĞ ƚŽ ƉƌŽǀŝĚĞ our customers with the best possible rates and service. /ƐƐƵĞƐ ůŝŬĞ ĐĂůů ŶŽƚ ŐĞƫŶŐ ƚŚƌŽƵŐŚ͕ ůĂƚĞŶĐLJ͕ ůĂĐŬ ŽĨ ĐůĂƌŝƚLJ ĞƚĐ ƐƟůů ĞdžŝƐƚ͘ ,Žǁ ĚŽ LJŽƵ ŽǀĞƌĐŽŵĞ ƚŚŝƐ͍ International SIM cards is a technical product and any product of this nature is bound to face technical difficulties.

Sometimes service maybe restricted in certain geographical locations such as mountains and remote areas where cellular towers are unable to provide network coverage. Due to these technical reasons along with the nature of the product, customers may face certain ĚŝĸĐƵůƟĞƐ Ăƚ ƐŽŵĞ ƉŽŝŶƚ ŽĨ ƟŵĞ͘ ,ŽǁĞǀĞƌ this is not a regular occurrence with our products and services, and our large ĐƵƐƚŽŵĞƌ ďĂƐĞ ŝƐ Ă ƚĞƐƟŵŽŶLJ ƚŽ ƚŚŝƐ ĨĂĐƚ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

26 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

RIM Enhances its Enterprise App Business Canadian handset manufacturer Research in Motion (RIM) has collaborated with various companies for enhancing its presence in the enterprise application market. The company has tied-up with companies like MphRx, Apalya, DigitSecure, Mobifusion, and Mobiquest to showcase its various enterprise based applications based on cloud and Near Field Communication (NFC) technology.

The BlackBerry maker is focusing on features such as augmented reality, NFC, including mobile payment, access control, ticketing, data sharing, access control, and advertisements.

Airtel Introduces Portal for Prepaid Subscribers Bharti airtel has launched India’s first online self-care services portal for its prepaid mobile customers across the country. The prepaid mobile customers of airtel can log on to www. airtel.in to access and manage their mobile accounts anytime, anywhere.

The online portal offers services including checking balance, recharging, starting and stopping VAS services, provisioning 3G, raising and tracking service requests, and viewing last 5 recharge details. The users can also receive and activate customized offers on ‘my airtel, my offer’ (MAMO), view tariff & top up options, and request for the itemized bill.

Madhouse Forays in India Madhouse, a Chinese mobile marketing company, has entered the Indian market to capitalize the booming demand for customized mobile marketing solutions.

The firm works with over 120 clients, including HP, Intel, Coke, KFC, Unilever, VW as well as agency groups like GroupM, Aegis, OMG, VivaKi, and their associated agencies. It is targeting to harness the opportunity of using mobile as a mass media device, with more than 850 mn mobile connections in the country. The company says that lack of scaled solutions in data, voice, and text are the major barriers in mobile marketing, and hopes to address them with unique and innovative services.

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‘India is taking a leadership position on TD-LTE, which will further drive development of T&M’ ,Žǁ ŚĂƐ ĞƌŽŇĞdž͛Ɛ ĞŶƚƌLJ ŝŶ ƚŚĞ ƐŝŐŶĂů ĂŶĂůLJnjĞƌƐ ŵĂƌŬĞƚ ĂĚĚĞĚ ƚŽ ƚŚĞ dΘD ƉŽƌƞŽůŝŽ ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ͍ With operators showing their preference for LTE-TDD while rolling out BWA services, T&M vendors are gearing up ƚŽ ĐŽŵĞ ŽƵƚ ǁŝƚŚ ƐƵŝƚĂďůĞ ƐŽůƵƟŽŶƐ ĨŽƌ catering to this future demand. From Ă ƚĞƐƟŶŐ ƐƚĂŶĚƉŽŝŶƚ͕ ƚŚŝƐ ŝŵƉůŝĞƐ ŵŽƌĞ ĐŽŵƉůĞdž ƌĞĂůͲǁŽƌůĚ ƚĞƐƟŶŐ͘ dŽ ŵĞĞƚ ƚŚĞ growing demands from the operators, the vendors are gearing up to extend ƚŚĞŝƌ ĞdžŝƐƟŶŐ ,^W ƉŽƌƞŽůŝŽ ƚŽ ƐƵƉƉŽƌƚ ,^W н ĂŶĚ >d ĨƌĞƋƵĞŶĐLJ ĚŝǀŝƐŝŽŶ ĚƵƉůĞdž (FDD) and (TDD).

Stephen Hire general manager, Aeroflex India

,Žǁ ŚĂƐ LJŽƵƌ ĞdžƉĞƌŝĞŶĐĞ ďĞĞŶ ŝŶ /ŶĚŝĂ͍ I don’t think that I could have chosen Ă ďĞƩĞƌ ƟŵĞ ƚŽ ŵŽǀĞ ƚŽ /ŶĚŝĂ͘ dŚĞ ŵŽďŝůĞ ĐŽŵŵƵŶŝĐĂƚŝŽŶƐ ŝŶĚƵƐƚƌLJ ŝƐ going through a change and although there are ups and downs, the general ƚƌĞŶĚ ŝƐ ůŽŽŬŝŶŐ ǀĞƌLJ ƉŽƐŝƚŝǀĞ͘ dŚĞ ǁŽƌŬ ĞŶǀŝƌŽŶŵĞŶƚ ŝƐ ǀĞƌLJ ŵŽƟǀĂƟŶŐ because of the optimistic approach ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ tĞ ŚĂǀĞ ďĞĞŶ ǀĞƌLJ fortunate to recruit some talented individuals to help drive the initial ŐƌŽǁƚŚ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐ ĂŶĚ ƚŚĞLJ ǁŝůů ƉůĂLJ ĂŶ ŝŵƉŽƌƚĂŶƚ ƌŽůĞ ŝŶ ƚŚĞ ŐƌŽǁƚŚ ŽĨ ĞƌŽŇĞdž ŝŶ /ŶĚŝĂ͘ tŚĂƚ ĂƌĞ ƚŚĞ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐŽůƵƟŽŶƐ ĨŽƌ ƚŚĞ /ŶĚŝĂŶ ŵĂƌŬĞƚ͍ Aeroflex’s LTE products are poised to aid India’s LTE network launches.

Aeroflex’s TM500 test mobile and 7100 LTE UE tester are well established in India as critical enablers for LTE ĞEŽĚĞ ͕ ĐŚŝƉƐĞƚ͕ h ͕ ĂŶĚ ĂƉƉůŝĐĂƟŽŶ development. On top of that, we have added general purpose RF signal ŐĞŶĞƌĂƚŽƌƐ ĂŶĚ ĂŶĂůLJnjĞƌƐ͗ ^Ͳ^ĞƌŝĞƐ ϯ ',nj ĂŶĚ ϲ ',nj ĚŝŐŝƚĂů Z& ƐŝŐŶĂů ŐĞŶĞƌĂƚŽƌƐ͕ ĂŶĚ ϲ ',nj ĂŶĚ ϭϯ ',nj ǀĞĐƚŽƌ ƐŝŐŶĂů ĂŶĂůLJnjĞƌƐ͘

dΘD ŚĂƐ ďĞĐŽŵĞ Ă ĐƌƵĐŝĂů ƉĂƌƚ ŝŶ ƚŚĞ ƐĞƌǀŝĐĞͲĚĞůŝǀĞƌLJ ŵĞĐŚĂŶŝƐŵ ŽĨ ŽƉĞƌĂͲ ƚŽƌƐ ĂŶĚ ƚŚĞƌĞ ĂƌĞ ĐŚĂůůĞŶŐĞƐ ƚŚĂƚ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ĨĂĐŝŶŐ͘ WůĞĂƐĞ ĞdžƉůĂŝŶ͘​͘​͘ Aeroflex focuses on the needs of ĞƋƵŝƉŵĞŶƚ ĂŶĚ ŚĂŶĚƐĞƚ ǀĞŶĚŽƌƐ͘ ŶƐƵƌŝŶŐ that these products are well designed and tested for real-world conditions, ƐƵĐŚ ĂƐ ƚŚŽƐĞ ŵĞŶƟŽŶĞĚ ĂďŽǀĞ͕ ŝƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ĞůĞŵĞŶƚ ĨŽƌ ĞŶƐƵƌŝŶŐ ƋƵĂůŝƚLJ ŽĨ ƐĞƌǀŝĐĞ͘ KŶĞ ĂƌĞĂ ǁŚĞƌĞ ĞƌŽŇĞdž ŚĂƐ ďĞĞŶ ŝŶǀŽůǀĞĚ ŝŶ ƐƵƉƉŽƌƟŶŐ ŽƉĞƌĂƚŽƌƐ is through the use of our TM500 test mobiles for benchmarking and feature ƚĞƐƟŶŐ ĚƵƌŝŶŐ ƉƌĞͲĚĞƉůŽLJŵĞŶƚ ƚƌŝĂůƐ͘ Ɛ the de facto reference mobile, the TM500 ƉƌŽǀŝĚĞƐ Ă ĐŽŶƐŝƐƚĞŶƚ ĂŶĚ ĞĂƌůLJͲƚŽͲŵĂƌŬĞƚ test mobile that is used for testing new features. tŚĂƚ ĂƌĞ ƚŚĞ ŐƌŽǁƚŚ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ƚŚĞ ŝŶĚƵƐƚƌLJ͍ dŚĞ /ŶĚŝĂŶ /d ĂŶĚ ƚĞůĞĐŽŵŵƵŶŝĐĂƟŽŶƐ ZΘ ƐĞĐƚŽƌƐ ĂƌĞ ĐŽŶƟŶƵŝŶŐ ƚŽ ŐŽ ĨƌŽŵ ƐƚƌĞŶŐƚŚ ƚŽ ƐƚƌĞŶŐƚŚ͕ ǁŝƚŚ ŵƵůƟŶĂƟŽŶĂů companies outsourcing ever increasing amounts of value added work to their Indian subsidiaries and partners. India is also taking a leadership position on TD-LTE and that will further drive ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ ŽƚŚ ƚŚĞƐĞ trends will benefit companies with a ƐƚƌŽŶŐ ZΘ ƚĞƐƚ ĞƋƵŝƉŵĞŶƚ ƉŽƌƞŽůŝŽ͘ Ritu Singh ritus@cybermedia.co.in

28 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

BSNL Launches ‘Penta’ Low-cost Tablets BSNL launched 3 Android tablets manufactured by Pantel Technologies, a ‘smart’ devices hardware company headquartered in Noida. The Penta TPAD IS7O1R is a 7-inch touchscreen tablet, with a 1 GHz processor and 256 MB DDR2 RAM. Priced at `3,499, the tablet runs on Android Gingerbread OS and offers Wi-Fi, 3G Dongle support, a 0.3-megapixel camera. The Penta TPAD WS704C comes with a 1 GHz processor and 512 MB of RAM. It runs on 2.3 version of the Android OS, and costs `9,917. It comes packed with BSNL’s plans, offering a 5 GB 3G usage for `750 and 7.5 GB 2G usage for `250.

Whereas Penta TPAD WS802C has an 8-inch capacitive display and comes with 1.2 GHz of processor and 512 MB of RAM on the hardware front and is priced at `12,678.

Tulip Telecom Appoints New CFO Tulip Telecom has appointed Umesh Garg as the company’s new chief financial officer with effect from February 16, 2012. Prior to Tulip, Garg served Shyam Telecom Group for over 10 years, and held a dual position of group CFO and COO (manufacturing division). With over 22 years of experience in various financial fields, he is expected to enrich the company.

Apple Becomes World’s Leading Smartphone Vendor As per Gartner, Apple has become the world’s top smartphone vendor in the Q4 of 2011 and also for the entire year with a market share of 23.8% and 19%, respectively. The total global smartphone shipments counted 149 mn units in the Q4 of 2011 with a 47.3% increase, compared to the year ago quarter. While the total sales of the smart devices for the year stood at 472 mn units, rising 58% compared to the year 2010. With this, Apple has became the third largest mobile phone vendor in the world, overtaking LG. The quarter also saw Samsung and Apple strengthening their positions further at the top of the market, because their brands and new products clearly stood out.

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‘The problem is with the availability and promotion of high-quality VAS’ model. At the core of IMImobile’s managed ƐĞƌǀŝĐĞ ŵŽĚĞů͕ ůŝĞƐ ƚŚĞ ŝŶŶŽǀĂƟǀĞ ĂsŝŶĐŝ ESP, developed in over 5 years in India at its Hyderabad facility. To delivers carrier grade SLAs and 24/7 support to more than 80 operators globally, IMImobile uses an ŝŶŶŽǀĂƟǀĞ ĐůŽƵĚ ďĂƐĞĚ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ model deployed from its Hyderabad ďĂƐĞĚ ǀŝƌƚƵĂů ŶĞƚǁŽƌŬ ŽƉĞƌĂƟŽŶ ĐĞŶƚĞƌ ;sEK Ϳ͘ dŚĞ ƐŝŶŐƵůĂƌ sEK ĐŽŶƟŶƵĂůůLJ manages the company’s platform and infrastructure comprising 1,000 high-end ƐĞƌǀĞƌƐ ĚĞƉůŽLJĞĚ ŽŶ ŵƵůƟƉůĞ ŽƉĞƌĂƚŽƌ networks and in 6 data centers spread ŝŶƚĞƌŶĂƟŽŶĂůůLJ ;/ŶĚŝĂͲϮ͕ h<Ͳϯ͕ h^ ͲϭͿ͘

Vishwanath Alluri founder, chairman and CEO, IMImobile

,Žǁ ŝƐ /D/ DŽďŝůĞ ƉůĂŶŶŝŶŐ ƚŽ ĐĂƐŚ ŝŶ ŽŶ ϯ'͍ /D/ ŵŽďŝůĞ ŝƐ ǀĞƌLJ ƉŽƐŝƟǀĞ ĂďŽƵƚ ϯ' ďĞŝŶŐ ƌŽůůĞĚ ŽƵƚ ŝŶ /ŶĚŝĂ͘ ŌĞƌ ǀŽŝĐĞ ĂŶĚ ĚĂƚĂ͕ consumers will now be exposed to video on their mobile phones. Additionally, ǀŽŝĐĞ ĂŶĚ ŵƵůƟŵĞĚŝĂ ĂƌĞ ŐŽŝŶŐ ƚŽ ƉůĂLJ Ă larger and more vital role. tĞ ĂƌĞ ĞƋƵŝƉƉĞĚ ƚŽ ƉƌŽǀŝĚĞ ŽƵƌ customers the latest and innovative ŽīĞƌŝŶŐƐ͕ ǁŚŝĐŚ ǁŝůů ĞŶĂďůĞ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ƚŽ ĞŶƐƵƌĞ Ă ŚŝŐŚ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ͘ hƐĞƌƐ ǁŝůů ďĞ ĂďůĞ ƚŽ ĂĐĐĞƐƐ ƚŚĞŝƌ ĨĂǀŽƌŝƚĞ content through short-code based services, premium content, and video subscriptions through an easy-to-use ŝŶƚĞƌĨĂĐĞ ƵƐŝŶŐ ĂsŝŶĐŝ ϯ' ƐĞƌǀŝĐĞƐ͘ KƵƌ ϯ' ŽīĞƌŝŶŐƐ ƚŚƌŽƵŐŚ ŽƵƌ ĂsŝŶĐŝ ǀŽůǀĞĚ ^ĞƌǀŝĐĞ WůĂƞŽƌŵ ; ^WͿ ŚĞůƉ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ƚŽ ƋƵŝĐŬůLJ ůĂƵŶĐŚ ƚŚĞŝƌ ƌĞǀĞŶƵĞ ŐĞŶĞƌĂƟŶŐ services and recoup their investments in ϯ' ŝŶĨƌĂƐƚƌƵĐƚƵƌĞƐ͘ /Ŷ ƚĞƌŵƐ ŽĨ ŝŶŶŽǀĂƟŽŶ͕ ǁŚĂƚ ĂƌĞ LJŽƵƌ ŬĞLJ ĂĐŚŝĞǀĞŵĞŶƚƐ͍ tŝƚŚ ƐƵĐĐĞƐƐĨƵů ƚĞĐŚŶŽůŽŐŝĐĂů ŝŶŶŽǀĂƟŽŶƐ and global acceptance, IMImobile expanded rapidly both organically and ŝŶŽƌŐĂŶŝĐĂůůLJ ǁŝƚŚ ƐƚƌĂƚĞŐŝĐ ĂĐƋƵŝƐŝƟŽŶƐ͘ /D/ŵŽďŝůĞ ƉŝŽŶĞĞƌĞĚ ƚŚĞ ŵĂŶĂŐĞĚ s ^

Are the operators driving enough user awareness to promote various s ^ ŽīĞƌŝŶŐƐ͍ KƉĞƌĂƚŽƌƐ͕ ƌĞĂůŝnjŝŶŐ ƚŚĞ ƉŽƚĞŶƟĂů ŽĨ s ^ ƐĞƌǀŝĐĞƐ͕ ĂƌĞ ƉƌŽŵŽƟŶŐ ƚŚĞƐĞ ŽīĞƌŝŶŐƐ͘ However the problem is with the ĂǀĂŝůĂďŝůŝƚLJ ĂŶĚ ƉƌŽŵŽƟŽŶ ŽĨ ŚŝŐŚ ƋƵĂůŝƚLJ ŽĨ s ^͘ dŚĞ ĐƵƌƌĞŶƚ ƌĞǀĞŶƵĞ ƐŚĂƌĞ ŵŝŶĚƐĞƚ ĚŝƐĐŽƵƌĂŐĞƐ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƚŚƵƐ ƚŚĞ ƌĞĂů ĞdžƉůŽƐŝŽŶ ŽĨ s ^ ŝŶ /ŶĚŝĂ͘ dŚĞ ŽƉĞƌĂƚŽƌƐ need to heighten their focus towards s ^ ĂƐ Ă ƌĞƋƵŝƌĞŵĞŶƚ ƚŽ ƐƵƐƚĂŝŶ ƌĞǀĞŶƵĞ ŐƌŽǁƚŚ ĂŶĚ ŵŽŶĞƟnjĞ ƚŚĞ ƐůŽǁŝŶŐ ƵƐĞƌ base expansion. Therefore the operators ŶĞĞĚ ƚŽ ĂŐŐƌĞƐƐŝǀĞůLJ ƉƌŽŵŽƚĞ ƚŚĞ s ^ ŽīĞƌŝŶŐƐ ĂŵŽŶŐ ƚŚĞ ĐŽŶƐƵŵĞƌƐ͘ ,Žǁ ŚĂǀĞ ƚŚĞ ƟĞͲƵƉ ǁŝƚŚ DdE ŝŶ ĨƌŝĐĂ ĂŶĚ ŽƉĞƌĂƟŽŶƐ ŝŶ ϮϬ ĐŽƵŶƚƌŝĞƐ͕ ƉĂƌƚŶĞƌͲ ŝŶŐ ŵĂũŽƌ ŽƉĞƌĂƟŽŶƐ ŝŶ &ƌĂŶĐĞ dĞůĞĐŽŵ ĂŶĚ ĂŝŶ ŝŶ ^ĂƵĚŝ ƌĂďŝĂ͕ ĨŽƌƟĮĞĚ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ďĂĐŬďŽŶĞ ŽĨ LJŽƵƌ Įƌŵ͍ KƵƌ ƐƵĐĐĞƐƐĨƵů ŝŵƉůĞŵĞŶƚĂƟŽŶ ŝŶĐůƵĚĞƐ the multi-territory telecom operator DdE͕ ǁŚŝĐŚ ŚĂƐ ŽƉĞƌĂƚŝŽŶƐ ŝŶ ϮϬ countries and over 100 mn subscribers. LJ ƵƐŝŶŐ /D/ŵŽďŝůĞ͛Ɛ ƉůĂƚĨŽƌŵ͕ DdE ŚĂƐ ĨŽƵŶĚ ƚŚĂƚ ƚŚĞ ƟŵĞ ƚŽ ŵĂƌŬĞƚ ǁĂƐ reduced, the average revenue per user increased, and the local content was ĨĂĐŝůŝƚĂƚĞĚ͘ /D/ŵŽďŝůĞ͛Ɛ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ĂŶĚ ƚĞĐŚŶŽůŽŐLJ ƐĞƌǀŝĐĞƐ ĞŶĂďůĞĚ DdE ƚŽ ƌĞĚƵĐĞ ƚŚĞ ƟŵĞ ƚŽ ŵĂƌŬĞƚ ĨŽƌ ŶĞǁ ƐĞƌǀŝĐĞƐ͕ Ɛƚ ZWhƐ͕ ĂŶĚ ŬĞĞƉ DdE Ăƚ ƚŚĞ ĨŽƌĞĨƌŽŶƚ ŽĨ ŝŶŶŽǀĂƟǀĞ ƐĞƌǀŝĐĞƐ͘ Ritu Singh ritus@cybermedia.co.in

30 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Tata Comm Provides Connectivity to Formula One Tata Communications has signed a multi-year technology service and marketing agreement with Formula1, in order to provide connectivity to all its global 20 race locations. The company will also provide hosting and content delivery services to Formula1 website, which is accessed by millions of fans around the globe. All the race locations will be connected to the Tata Global Network (TGN), supported by secure MPLS connectivity. It will also provide Formula1website with managed security suite, and will apply an additional layer of managed security monitoring to increase the level of protection to Formula One management’s IT infrastructure.

McAfee Appoints Jagdish Mahapatra as MD McAfee has appointed Jagdish Mahapatra as the managing director of India and Saarc region. Reporting to Wahab Yusoff, president, McAfee South Asia, Mahapatra will be responsible for driving enterprise and consumerdriven product revenues, increasing the customer base across verticals, and leading channel partner and alliance engagements. Prior to the appointment, he served Cisco as senior VP, IT services sales and worked with the company for almost 12 years. Prior to Cisco, he managed the networking business for Godrej Pacific for over 3 years.

ZTE Leads GPON Ranking In current analysis recent product performance evaluation report of the GPON market, ZTE ZXA10 C300, ZTE’s optical smart access platform, has achieved the top ranking. The platform supports standards based GPON and EPON, as well as point-to-point (P2P)/ active Ethernet FTTP and 10G EPON/ GPON. It can be used across a variety of FTTx access network architectures such as FTTH, FTTC, FTTO, FTTB, FTTB+LAN, and FTTB+DSL. It also supports 800 Gbps switching and matrix capacities, and up to 3.2 terabits backplane capacity. Offering up to 40 Gbps of bandwidth/subscriber slot, the ZXA10 C300 can help operators supporting more bandwidth-hungry services like high-definition video.

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‘In the last 12 months, we have witnessed a growth in customers by 400%’ calls worldwide, schedule conferences, and send an SMS from TringMe’s website or by ƵƐŝŶŐ dƌŝŶŐDĞ͛Ɛ DŽďŝůĞ sŽ/W ĂƉƉůŝĐĂƟŽŶ on their phones. TringMe’s Mobile VoIP ƐŽůƵƟŽŶ͕ ĂǀĂŝůĂďůĞ ĨŽƌ Ăůů ƚŚĞ ůĞĂĚŝŶŐ ŵŽďŝůĞ ƉůĂƞŽƌŵƐ͕ ĞŶĂďůĞƐ ĨƌĞĞ ǀŽŝĐĞ ĐĂůůƐ ĂŶĚ ^D^ ŽǀĞƌ tŝͲ&ŝ ĂŶĚ ϯ' ĚĂƚĂ ŶĞƚǁŽƌŬƐ͘

Yusuf Motiwala founder and CEO, TringMe

tŚĂƚ ŝƐ dƌŝŶŐDĞ͕ ĂŶĚ ŚŽǁ ŵĂŶLJ ƵƐĞƌƐ ĂƌĞ ƵƐŝŶŐ ƚŚĞ ƐĞƌǀŝĐĞ͍ dƌŝŶŐDĞ ŝƐ ƚŚĞ ĮƌƐƚ ĐŽŵƉĂŶLJ ƚŽ ůĂƵŶĐŚ Ă ƉƵƌĞ ǁĞď ďĂƐĞĚ ĐĂůůŝŶŐ ƐŽůƵƟŽŶ͘ dŚĞ dƌŝŶŐDĞ ƉůĂƞŽƌŵ ĞīĞĐƟǀĞůLJ ŝŶƚĞŐƌĂƚĞƐ ƚŚĞ ƚƌĂĚŝƟŽŶĂů ĨŽƌŵ ŽĨ ǀŽŝĐĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ǁŝƚŚ ƚŚĞ ǁĞď ĂŶĚ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ƚŽ ŽīĞƌ Ă ƵŶŝĮĞĚ ǀŽŝĐĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ƐŽůƵƟŽŶ͘ KǀĞƌ ϭϱ ŵŶ ƵƐĞƌƐ ŝŶ ŽǀĞƌ ϴϬ ĐŽƵŶƚƌŝĞƐ ĂƌĞ ƵƐŝŶŐ dƌŝŶŐDĞ͛Ɛ ƌĞƚĂŝů ƐĞƌǀŝĐĞ͕ ĞdžƉĞĐƟŶŐ ƚŽ ŐƌŽǁ ƚŽ ĂƌŽƵŶĚ ϯϱ ŵŶ ŝŶ ƚŚĞ ŶĞdžƚ ϲ ŵŽŶƚŚƐ as smartphones are gaining increasing ŵĂƌŬĞƚ ƐŚĂƌĞ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ͘ /Ŷ ƚŚĞ ůĂƐƚ 12 months, the company has witnessed a ŐƌŽǁƚŚ ŝŶ ĐƵƐƚŽŵĞƌƐ ďLJ ϰϬϬй͘ ,Žǁ ĚŝīĞƌĞŶƚ ŝƐ dƌŝŶŐDĞ ĨƌŽŵ ^ŬLJƉĞ͍ &ŝƌƐƚ͕ ŝƚ ĂůůŽǁƐ ƐĞĂŵůĞƐƐ ŝŶƚĞŐƌĂƟŽŶ͘ ůƐŽ͕ dƌŝŶŐDĞ ŚĂƐ ĂŶ ĞdžƉŽƐĞĚ ĂŶĚ ǁĞůůͲĚĞĮŶĞĚ ĂƉƉůŝĐĂƟŽŶ ƉƌŽŐƌĂŵŵŝŶŐ ŝŶƚĞƌĨĂĐĞ ; W/ƐͿ͕ ǁŚŝĐŚ ŚĂƐ ĂůůŽǁĞĚ ĨŽůŬƐ ƚŽ ďƵŝůĚ ŝŶƚĞƌĞƐƟŶŐ ĂƉƉůŝĐĂƚŝŽŶƐ ĂƌŽƵŶĚ ŝƚ͘ ^ĞĐŽŶĚ͕ ^ŬLJƉĞ requires one to download and install the ĂƉƉůŝĐĂƟŽŶ ŽŶ ƚŚĞ ĚĞƐŬƚŽƉ͘ tŝƚŚ dƌŝŶŐDĞ͕ ŽŶĞ ĐĂŶ ƵƐĞ ĂŶLJ ĞdžŝƐƟŶŐ ǁĞď ďƌŽǁƐĞƌ ĂŶĚ by logging into TringMe’s website one can ŵĂŬĞ ĐĂůůƐ ƌŝŐŚƚ ĂǁĂLJ͘ dĞ ů ů Ƶ Ɛ ŵ Ž ƌ Ğ Ă ď Ž Ƶ ƚ dƌ ŝ Ŷ Ő D Ğ ͛Ɛ ƌĞƚĂŝů ƐĞƌǀŝĐĞ͘ dƌŝŶŐDĞ͛Ɛ ƌĞƚĂŝů ƐĞƌǀŝĐĞ ĂůůŽǁƐ ƵƐĞƌƐ ƚŽ ŵĂŬĞ

Are you looking at enterprise users as customers? dƌŝŶŐDĞ͛Ɛ ǀŽŝĐĞ ƉůĂƞŽƌŵ ŚĂƐ ĞƐƚĂďůŝƐŚĞĚ ŝƚƐĞůĨ ĂƐ ƚŚĞ ůĞĂĚŝŶŐ ǀŽŝĐĞ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ platform in the industry. Enterprise ĐƵƐƚŽŵĞƌƐ͕ ďŝŐ ĂŶĚ ƐŵĂůů͕ ĐĂŶ ůĞǀĞƌĂŐĞ ƚŚĞ ĐůŽƵĚ ĐĂƉĂďŝůŝƟĞƐ ŽĨ dƌŝŶŐDĞ͛Ɛ ƉůĂƞŽƌŵ and get started right away.

TringMe is being used by large corporate houses for their business needs ůŝŬĞ ŝŶƚĞƌŶĂƟŽŶĂů ĐĂůůŝŶŐ͕ ƚĞůĞĐŽŶĨĞƌĞŶĐĞƐ ĂĐƌŽƐƐ ŽĸĐĞƐ ǁŽƌůĚǁŝĚĞ͕ ŶŽƚ ŽŶůLJ ĚƵĞ ƚŽ ƚŚĞ ĐŽŵƉĞƟƟǀĞ ƌĂƚĞƐ ŝƚ ŚĂĚ ďƵƚ ĂůƐŽ ĚƵĞ ƚŽ ƚŚĞ ĐĞŶƚƌĂůŝnjĞĚ ĐŽŶƚƌŽů ŝƚ ŽīĞƌƐ͘ / D͕ MTV/Viacom18, and AOL are some of our enterprise customers. /Ɛ dƌŝŶŐDĞ͛Ɛ ĂƉƉůŝĐĂƟŽŶ ĐŽŵƉĂƟďůĞ ǁŝƚŚ Ăůů ƚŚĞ ŽƉĞƌĂƟŶŐ ƐLJƐƚĞŵƐ͍ The best thing about TringMe is that it is ŽƉĞƌĂƟŶŐ ƐLJƐƚĞŵ ĂŐŶŽƐƟĐ ĂŶĚ ŝƚ ǁŽƌŬƐ ĂĐƌŽƐƐ Ăůů ŽƉĞƌĂƟŶŐ ƐLJƐƚĞŵƐ͘ ďĞ ŝƚ ŽŶ Ă ĚĞƐŬƚŽƉ Žƌ ŵŽďŝůĞ͘ ,Žǁ ŝƐ ƚŚĞ ĐŽŵƉĂŶLJ ĨƵŶĚĞĚ ĂŶĚ ǁŚĂƚ ŝƐ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů͍ dƌŝŶŐDĞ ŝƐ Ă ƉƌŝǀĂƚĞůLJ ĨƵŶĚĞĚ ĐŽŵƉĂŶLJ͘ dŽĚĂLJ͕ dƌŝŶŐDĞ ƐĞƌǀĞƐ ŽǀĞƌ ϭϱ ŵŶ ĐƵƐƚŽŵĞƌƐ ǁŝƚŚ ϱϱ ŵŶ ĐĂůůƐ ĞǀĞƌLJ ŵŽŶƚŚ͕ ǁŚŝĐŚ ŵĂŬĞƐ dƌŝŶŐDĞ ƐĞůĨͲƐƵĸĐŝĞŶƚ ǁŝƚŚŽƵƚ ĂŶLJ external funding requirements. tŚĂƚ ĂƌĞ dƌŝŶŐDĞ͛Ɛ ĨƵƚƵƌĞ ƉůĂŶƐ͍ DŽďŝůĞ sŽ/W ĂŶĚ sŽŝĐĞW,W ŚĂǀĞ ďĞĞŶ ŵĂŬŝŶŐ Ă ůŽƚ ŽĨ ŝŶƌŽĂĚƐ ĂŶĚ ǁĞ ŚĂǀĞ started seeing interesting applications ďĞŝŶŐ ĚĞǀĞůŽƉĞĚ ŽŶ ŝƚ͘ ƵƌƌĞŶƚůLJ͕ ǁĞ ĂƌĞ ŝŶ ĚŝƐĐƵƐƐŝŽŶƐ ǁŝƚŚ Ă ǁĞůůͲƌĞĐŽŐŶŝnjĞĚ ŝŶƚĞƌŶĂƟŽŶĂů ƵŶŝǀĞƌƐŝƚLJ ƚŽ ďƵŝůĚ ŝŶƚĞƌĞƐƟŶŐ ǀŽŝĐĞ ďĂƐĞĚ ƉƌŽĚƵĐƚƐ ďLJ ďƵŝůĚŝŶŐ ƐŽŵĞƚŚŝŶŐ ŝŶ ǀŽŝĐĞ ďĂƐĞĚ ĂƵƚŚĞŶƟĐĂƟŽŶ ƐĞƌǀŝĐĞ͘ Rimit Singh rimits@cybermedia.co.in

32 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Bharti airtel Embraces Uniform License Fee Bharti airtel has welcomed the decision of the government to impose uniform license fee, across different telecom licenses and service areas, announced by Kapil Sibal, minister for IT & communications. Over the next couple of years, it also expects from the government to cut the license fee to 6%, as recommended by Trai. The government should also consider allowing spectrum sharing in all the bands. However the higher spectrum usage charge, which is applied on the total spectrum held by both the operators, will act as a deterrent to sharing. Operators hope the government will review this.

BT Enhances Investment in Turkey, Middle East, and Africa British Telecom (BT) intends to invest in people, infrastructure, network, and services across Turkey, the Middle East, and Africa, in order to double its business in the region. The companies investing in these regions, as well as the organizations expanding further will be supported by the highly qualified staff, including professional services specialists of BT. These initiatives of the company are build on similar programs in APAC and Latin America, where orders in the first 9 months of this financial year were up over 50%. As part of the new program, BT will hire around 170 new employees across the 3 regions.

Amdocs Launches OSS Solution for LTE Amdocs has unveiled an automated operational support systems (OSS) planning and design solution, enabling service providers to reduce the design time for new base stations and optimize configuration for LTE, 4G, and 3G networks. It cuts base-station design times by up to 90%, with the usage of pre-configured, automated design processes; reduces capital expenditure by up to 10%; and decreases redesigns by up to 50%. It also support 3G, 3.5G, and 4G/LTE network technologies, and works well with almost all cell-site and transmission equipment.

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‘We plan to launch more and more converged solutions for national and international markets’ ŵŝůŝƚĂƌLJ ĐŽŵŵƵŶŝĐĂƟŽŶ ƐLJƐƚĞŵ͘ tĞ ĂůƐŽ ƉůĂŶ ƚŽ ůĂƵŶĐŚ ƉƌŽĚƵĐƚƐ ĨŽƌ ƚŚĞ ^D Ɛ͘ What is the total employee base for Matrix Comsec?

DĂƚƌŝdž ŚĂƐ Ă ƚŽƚĂů ďĂƐĞ ŽĨ ϰϭϭ ĞŵƉůŽLJĞĞƐ͕ ŽƵƚ ŽĨ ǁŚŝĐŚ ϭϳϰ ĞŵƉůŽLJĞĞƐ ĂƌĞ ǁŽƌŬŝŶŐ ŝŶ ƚŚĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƵŶŝƚ Ăƚ tĂŐŚŽĚŝĂ͘ DĂƚƌŝdž ŚĂƐ Ă ĨƵůůͲŇĞĚŐĞĚ ƌĞƐĞĂƌĐŚ ĐĞŶƚĞƌ ŝŶ sĂĚŽĚĂƌĂ͕ ĂŶĚ ŵŽƌĞ ƚŚĂŶ ϯϱй ŽĨ ŚƵŵĂŶ ƌĞƐŽƵƌĐĞ ŝƐ ĚĞĚŝĐĂƚĞĚ ƚŽ ZΘ ͘ ƌŽƵŶĚ ϭϮϱ ĞŵƉůŽLJĞĞƐ ĂƌĞ ǁŽƌŬŝŶŐ ŝŶ ZΘ ƵŶĚĞƌ ĚŝĨĨĞƌĞŶƚ ĚŝǀŝƐŝŽŶƐ ůŝŬĞ ƐŽŌǁĂƌĞ ĚĞƐŝŐŶ͕ ŚĂƌĚǁĂƌĞ ĚĞƐŝŐŶ͕ ƋƵĂůŝƚLJ ĐŽŶƚƌŽů͕ ĂŶĚ ƉƌŽĚƵĐƚ ĞŶŐŝŶĞĞƌŝŶŐ͘

Ganesh Jivani managing director, Matrix Comsec

How are you competing with estabůŝƐŚĞĚ ŵƵůƟŶĂƟŽŶĂů ƉůĂLJĞƌƐ ŝŶ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͍ hŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ;h Ϳ ŝƐ ƚŚĞ ĨƵƚƵƌĞ ĂŶĚ ŝƐ ĞǀŽůǀŝŶŐ ƚŽ ďĞ ĐŽŵƉůĞƚĞůLJ ƐŽŌǁĂƌĞͲ ĚƌŝǀĞŶ͘ Ɛ ĨĂƌ ĂƐ h ŝƐ ĐŽŶĐĞƌŶĞĚ͕ ǁĞ ŚĂǀĞ ĂůƌĞĂĚLJ ďĞŐƵŶ ƚŚĞ ũŽƵƌŶĞLJ ĂŶĚ ďƌŽƵŐŚƚ ŝŶ ĨƵŶĐƟŽŶĂůŝƟĞƐ͘ >Ğƚ͛Ɛ ŶŽƚ ĨŽƌŐĞƚ ƚŚĂƚ ƚŚĞ ĚĞĮŶŝƟŽŶ ŽĨ h ŝƐ ďƌŽĂĚ ĂŶĚ ƚŚĞƌĞ ŝƐ ƐƟůů Ă ůŽƚ ƚŽ ďĞ ĚĞůŝǀĞƌĞĚ͘ ^ŝŶĐĞ ǁŚĂƚ ŝƐ ĚĞůŝǀĞƌĞĚ ŵĂƩĞƌƐ ŵŽƌĞ ƚŚĂŶ ǁŚŽ ĚĞůŝǀĞƌƐ ŝƚ͕ ŚĞŶĐĞ ǁĞ ĂƌĞ ǁŽƌŬŝŶŐ ƵƉŽŶ ƚŚŝƐ ƉƌŝŶĐŝƉůĞ͘ /ŶƚĞƌŶĂƟŽŶĂů ŵĂƌŬĞƚƐ ŚĂǀĞ ĚŽŶĞ ǁĞůů for Matrix. What is the plan for 2012?

KŶ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ĨƌŽŶƚ͕ ǁĞ ĂƌĞ ĂůŵŽƐƚ ĐŽŵƉůĞƟŶŐ Ă ĚĞĐĂĚĞ ĂŶĚ ŚĂǀĞ ŵĂĚĞ ŽƵƌ ƉƌĞƐĞŶĐĞ ƐƚƌŽŶŐĞƌ ŝŶ Ăůů ƚŚĞ ƌĞŐŝŽŶƐ͘ KƵƌ ƉƌŽĚƵĐƚƐ ŵĂƚĐŚ ŝŶƚĞƌŶĂƟŽŶĂů ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ƚŚĞŝƌ ƌĞƋƵŝƐŝƚĞ ƐĂĨĞƚLJ ƐƚĂŶĚĂƌĚƐ͘ >ĂƐƚ LJĞĂƌ ƚŚĞ ƐŝĂŶ ĐŽƵŶƚƌŝĞƐ ĐŽŶƚƌŝďƵƚĞĚ ƋƵŝƚĞ ǁĞůů͕ ŚĞŶĐĞ ƚŚŝƐ LJĞĂƌ ƚŚĞ ĨŽĐƵƐ ŝƐ ŽŶ ƚŚĞ h^ ĂŶĚ ƵƌŽƉĞĂŶ ŵĂƌŬĞƚƐ͘ Is there any plan to launch a new range of products this year? tĞ ƉůĂŶ ƚŽ ůĂƵŶĐŚ ŵŽƌĞ ĂŶĚ ŵŽƌĞ ĐŽŶǀĞƌŐĞĚ ƐŽůƵƟŽŶƐ ƚŚŝƐ LJĞĂƌ ĐĂƚĞƌŝŶŐ ƚŽ ďŽƚŚ ƚŚĞ ŶĂƟŽŶĂů ĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂů ŵĂƌŬĞƚƐ͘ ^ƉĞĐŝĨŝĐ ƚŽ /ŶĚŝĂŶ ĚĞĨĞŶƐĞ ƐĞĐƚŽƌ ǁŽƵůĚ ďĞ ƚŚĞ ůĂƵŶĐŚ ŽĨ ŽƵƌ ŶĞǁ

What products are being manufactured in your Vadodara facility? Are you also looking at a new category of products? ůů DĂƚƌŝdž ƉƌŽĚƵĐƚƐ ĂƌĞ ĚĞƐŝŐŶĞĚ͕ ĚĞǀĞůŽƉĞĚ͕ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌĞĚ ŝŶ sĂĚŽĚĂƌĂ͕ ƵƐŝŶŐ Ă ƐƚĂƚĞͲŽĨͲƚŚĞͲĂƌƚ ƚĞĐŚŶŽůŽŐLJ ĐŽŶĨŽƌŵŝŶŐ ƚŽ ŝŶƚĞƌŶĂƟŽŶĂů ƐƚĂŶĚĂƌĚƐ͘ ĞƐŝĚĞƐ ƚŚĞ ŝŶĚĞƉĞŶĚĞŶƚ ZΘ ĐĞŶƚĞƌ͕ DĂƚƌŝdž ŚĂƐ ĂŶ ŝŶĚĞƉĞŶĚĞŶƚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĨĂĐŝůŝƚLJ Ăƚ tĂŐŚŽĚŝĂ͘ KǀĞƌ ƚŚĞ ůĂƐƚ ƚǁŽ ĚĞĐĂĚĞƐ͕ DĂƚƌŝdž ŚĂƐ ƉŝŽŶĞĞƌĞĚ ŵĂŶLJ ƵŶŝƋƵĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ĨĞĂƚƵƌĞƐ ŝŶ ŝƚƐ ƉƌŽĚƵĐƚƐ͘ DĂƚƌŝdž ŝƐ ƐŽŽŶ ĞdžƉĂŶĚŝŶŐ ŝƚƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĨĂĐŝůŝƟĞƐ ďLJ ĂĚĚŝŶŐ ϭ ůĂŬŚ ƐƋƵĂƌĞ ĨĞĞƚ ŽĨ ĨĂĐƚŽƌLJ ƐƉĂĐĞ ĨŽƌ ĐĂƚĞƌŝŶŐ ƚŽ Ăůů ŝƚƐ ĨƵƚƵƌĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ŶĞĞĚƐ͘ Where do you see the company two years down the line? tĞ ĂƌĞ ǀĞƌLJ ĞŶƚŚƵƐŝĂƐƟĐ ƚŽ ŵĂŬĞ ƚŚĞ DĂƚƌŝdž ƉƌĞƐĞŶĐĞ ĨĞůƚ ƐƚƌŽŶŐĞƌ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ tĞ ĚŽŶ͛ƚ ǁĂŶƚ ƚŽ ůĞĂǀĞ ĂŶLJ ƐƚŽŶĞ ƵŶƚƵƌŶĞĚ ƚŽ ĂĐŚŝĞǀĞ ƚŚŝƐͶďĞ ŝƚ ƚŚĞ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ŶĞǁ ƉƌŽĚƵĐƚƐ Žƌ ĨĞĂƚƵƌĞƐ͕ ďĞ ŝƚ ŵŽƌĞ ĞīŽƌƚƐ ŽŶ ƚŚĞ ƌĞƐĞĂƌĐŚ ĨƌŽŶƚ͕ Žƌ ďĞ ŝƚ ƚŚĞ ĚĞŵĂŶĚ ƚŽ ĚŽƵďůĞ ƚŚĞ ƉƌŽĚƵĐƚŝŽŶ ĐĂƉĂĐŝƚŝĞƐ͘ ůŵŽƐƚ ƚŚƌĞĞ LJĞĂƌƐ ĂŐŽ͕ ǁĞ ĚŝǀĞƌƐŝĮĞĚ ŝŶƚŽ ƚŚĞ ƐĞĐƵƌŝƚLJ ĚŽŵĂŝŶ͕ ƚŚĞƌĞĨŽƌĞ ƚŚĞ ŶĞdžƚ ƐƚĞƉ ŝƐ ƚŽ ďĞ Ă ǀĞƌLJ ƐƚƌŽŶŐ ƉůĂLJĞƌ ƐƵĸĐŝŶŐ ƚŚĞ ŶĞĞĚƐ ŽĨ ďŽƚŚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ĂŶĚ ƐĞĐƵƌŝƚLJ͘ Pravin Prashant pravinp@cybermedia.co.in

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IMImobile enhances its cloud offerings with IBM IMImobile has deployed IBM’s software to upgrade its existing service and cloud infrastructure management processes.

With the deployment of ‘IBM SmartCloud Foundation’ software, IMImobile will further streamline management of its cloud services infrastructure, increase compliance with stringent service level agreements (SLAs), improve infrastructure utilization, and evolve process maturity with compliance. The implemented software will also help the company to adopt a follow-the-sun model for service management across IMI’s Virtual Network Operations Centre (VNOC) teams spread in Europe and India.

Tulip partners with Polycom for HD conferencing solution Tulip Telecom has collaborated with Polycom to offer a High Definition managed video conferencing solution, to Indian enterprises. The solution is a cloud-based service, aimed primarily at the large and medium businesses, offering scalability and interoperability. The operator will offer video conferencing and telepresence services on a hosted model, providing the organizations a high end, telcograde infrastructure hosted by the company in its data centers. The users can use the technology on a ‘pay-asyou-use’ model.

Government seeks time till March 2013 for 2G auction The Union Government has moved the Supreme court and sought time till March 2013 to auction the 2G spectrum licences that were revoked by the apex court on February 2. The government said that planning and execution of auction is a herculean task. The government in its affidavit submitted that it has already undertaken detailed examination and is taking steps to formulate a process for spectrum allocation through auction process and it would take nearly 400 days.

The application has sought court’s clarification in accordance with the government’s roadmap. It said that the process commencing from the date of the receipt of TRAI recommendations may take at least 400 days.

L A C I T R E V

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Custom Stitched ICT solutions have to be tailor made to optimally utilize scarce spectrum while keeping the costs low

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he Indian telecom industry is ƉĂƐƐŝŶŐ ƚŚƌŽƵŐŚ ĂŶ ŝŶƚĞƌĞƐƟŶŐ phase. While on one hand there ĂƌĞ ƌĞŐƵůĂƚŽƌLJ ƵŶĐĞƌƚĂŝŶƟĞƐ͕ ŚLJƉĞƌ ĐŽŵƉĞƟƟŽŶ ĂŶĚ ƉƌĞƐƐƵƌĞ ŽŶ ŵĂƌŐŝŶƐ͕ ƚŚĞƌĞ ĂƌĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ƚŚĞ ŵĂƌŬĞƚ ĂƐ 3G has been launched and 4G is about to be launched. We have 10+ operators in each circle and amongst the lowest ZWhƐ͕ ǁŚŝĐŚ ŚĂƐ ďĞĞŶ ƐƚĞĂĚŝůLJ ĚĞĐůŝŶŝŶŐ͘ Rapid changes in technological and reguůĂƚŽƌLJ ĞŶǀŝƌŽŶŵĞŶƚƐ͕ ƚŚƌĞĂƚƐ ĨƌŽŵ KǀĞƌ

ƚŚĞ dŽƉ ;KddͿ ƉůĂLJĞƌƐ͕ ĞƚĐ͕ ĂƌĞ ŝƐƐƵĞƐ ƚŚĂƚ plague operators the world over. ĚĚŝŶŐ ƚŽ ĨĂůůŝŶŐ ĐĂůů ƌĂƚĞƐ ŝƐ ƚŚĞ ŝŶĐƌĞĂƐĞ ŝŶ DŝŶƵƚĞƐ ŽĨ hƐĞƌ ;DKhͿ ĂŶĚ ĐĂůů ĚĞƚĂŝů ƌĞĐŽƌĚƐ ; ZͿ ǀŽůƵŵĞƐ͘ dƌĂĚŝƟŽŶĂůůLJ͕ ƚĞůĞĐŽŵ ŚĂƐ ďĞĞŶ Ă ǀŽŝĐĞ ŝŶƚĞŶƐŝǀĞ ŵĂƌŬĞƚ͘ tŝƚŚ ƚŚĞ ĂĚǀĞŶƚ ŽĨ ĚĂƚĂ ƐĞƌǀŝĐĞƐ͕ there has been a huge spurt in CDR volƵŵĞƐ͕ ŵĂŶĂŐŝŶŐ ŽĨ ƚŚŝƐ ŚƵŐĞ ĚĂƚĂ ŝƐ Ă big challenge. It has increasingly become tougher to manage customer experience around 3G and data services. Such

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volumes put a huge pressure on the ICT ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ dŽ ĐƌƵŶĐŚ ƐŽ ŵƵĐŚ ŽĨ ĚĂƚĂ ƚŚƌŽƵŐŚ ĂǀĂŝůĂďůĞ ƉƌŽĚƵĐƚƐ ŝŶ ƌĞĂů ƟŵĞ and more importantly at a reasonable cost per unit is a big challenge.

Telcos at all levels are struggling with ĐŽŶǀĞƌŐĞŶĐĞ͕ ŝŶƚĞŐƌĂƟŽŶ͕ ĐŽƐƚ ƌĞĚƵĐƟŽŶ͕ managing resources and new business ŵŽĚĞůƐ ŝŶ ƚŚŝƐ ĨĂƐƚͲĐŚĂŶŐŝŶŐ ĞŶǀŝƌŽŶŵĞŶƚ͘ <ĞĞƉŝŶŐ ƚŚŝƐ ŝŶ ŵŝŶĚ͕ / d ƐŽůƵƟŽŶƐ ŚĂǀĞ ƚŽ ďĞ ƚĂŝůŽƌĞĚ ƚŽ ŽƉƟŵĂůůLJ ƵƟůŝnjĞ ƐĐĂƌĐĞ ƐƉĞĐƚƌƵŵ ǁŚŝůĞ ŬĞĞƉŝŶŐ ƚŚĞ ĐŽƐƚƐ ůŽǁ͘ dŚĞƌĞ ǁŝůů

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be new business models evolving around data services which would have to be supƉŽƌƚĞĚ ďLJ ŝŶŶŽǀĂƟǀĞ / d ĐĂƉĂďŝůŝƟĞƐ͘

Immediate Issues dĞůĞĐŽŵ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ĂƌĞ ĨĂĐŝŶŐ ƚƌĞŵĞŶĚŽƵƐ ĐŚĂůůĞŶŐĞƐ ƚŽĚĂLJ ĂƐ ƉƌŽĮƚƐ ĂƌĞ ĐŽŶƟŶƵŝŶŐ ƚŽ ĚƌŽƉ ǁŚŝůĞ ƚŚĞ ƉƌĞƐƐƵƌĞ ƚŽ ďƵŝůĚ ďƵƐŝŶĞƐƐ ƚŚƌŽƵŐŚ ƚĞĐŚŶŽůŽŐŝĐĂů ĚŝĨĨĞƌĞŶƟĂƟŽŶ ĐŽŶƟŶƵĞƐ͘ dŚĞŝƌ ƚƌĂĚŝƟŽŶĂů business model has come undone, and ŵĂŶLJ ŽƉĞƌĂƚŽƌƐ ĨĂĐĞ Ă ĚŽǁŶǁĂƌĚ ƌĞǀĞŶƵĞͬĞĂƌŶŝŶŐƐͬŝŶǀĞƐƚŵĞŶƚ ƐƉŝƌĂů͘ dŚĞ ĐůĂƐƐŝĐ ƚĞůĐŽ ƉŽƐŝƟŽŶ ŝƐ ĞƌŽĚŝŶŐ ĚƵĞ ƚŽ ĐŽŵƉĞƟƟŽŶ ĨƌŽŵ ĂůƚĞƌŶĂƟǀĞ ĐŽŶŶĞĐƟǀŝƚLJ ƉƌŽǀŝĚĞƌƐ͕ /d ƐĞƌǀŝĐĞƐ ĮƌŵƐ͕ ĂŶĚ ŽǀĞƌͲ the-top providers, all enabled by open ƌĞŐƵůĂƚŽƌLJ ĞŶǀŝƌŽŶŵĞŶƚƐ͘ dŚĞ ŵĂƐƐŝǀĞ ĂĚŽƉƟŽŶ ŽĨ ƐŵĂƌƚƉŚŽŶĞƐ ĂŶĚ ƚĂďůĞƚƐ͕ ƚŚĞ ƌŝƐĞ ŽĨ ŵŽďŝůĞ ƉƉƐ ĐŽŵďŝŶĞĚ ǁŝƚŚ ƚŚĞ ƵŶůŝŵŝƚĞĚ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ǀŝĚĞŽ ĐŽŶƚĞŶƚ ŚĂǀĞ ĐƌĞĂƚĞĚ ƚŚĞ ƉĞƌĨĞĐƚ ƐƚŽƌŵ ĨŽƌ ƚĞůĐŽƐ͘ &ŝdžĞĚ ĂŶĚ ŵŽďŝůĞ ŽƉĞƌĂtors are increasingly challenged to deliver high bandwidth services while growth in average revenue and margin per user ĨĂŝůƐ ƚŽ ũƵƐƟĨLJ ƐŝŐŶŝĮĐĂŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶǀĞƐƚŵĞŶƚƐ͘ dŚĞ ĐŚĂůůĞŶŐĞ ĨŽƌ /KƐ ŝƐ ƚŽ ĂĚĂƉƚ ƚŽ ƚŚĞ ĂĐĐĞůĞƌĂƟŶŐ ĐŚĂŶŐĞ ĂŶĚ ĐŽŵƉůĞdžŝƟĞƐ ƚŚĂƚ ŵĂƌŬ ƚŽĚĂLJ͛Ɛ ĐŽŵƉĞƟƟǀĞ ĂŶĚ ĞĐŽŶŽŵŝĐ ůĂŶĚƐĐĂƉĞ͘ dĞĐŚŶŽůŽŐLJ ĂŶĚ ŶĞƚǁŽƌŬƐ ĂƌĞ ŶŽ ůŽŶŐĞƌ ĐŽŶƐŝĚĞƌĞĚ ĂƐ ĚŝĨĨĞƌĞŶƚŝĂƚŽƌƐ͖ ŝƚ ŝƐ ŚLJŐŝĞŶĞ͘ dŚĞLJ ĂƌĞ ĨĂĐŝŶŐ ƚƌĞŵĞŶĚŽƵƐ ĐŚĂůůĞŶŐĞƐ ƚŽĚĂLJ ĂƐ ƚŚĞŝƌ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚ ĨŽƌ ƐĞƌǀŝĐĞ ƋƵĂůŝƚLJ ŝŶĐƌĞĂƐĞƐ͕ ĂŶĚ ĐƵƐƚŽŵĞƌ ƌĞƚĞŶƟŽŶ

“Revenues are fast shifting towards network edge (from transport to services). Thus telcos need to focus more on the services layer and IT innovations” ŚĂƐ ďĞĐŽŵĞ Ă ĨƵŶĐƟŽŶ ŽĨ ŶĞǁ ŝŶŶŽǀĂƟǀĞ ƐĞƌǀŝĐĞ ŽīĞƌŝŶŐƐ͘ dŚĞ ŬĞLJ ƚŽ ƚŚĞ ƐŽůƵƚŝŽŶ ůŝĞƐ ŶŽƚ ŝŶ ƐŝŵƉůLJ ĂĚĚŝŶŐ ďŝŐŐĞƌ͕ ĨĂƐƚĞƌ ƌŽƵƚĞƌƐ Žƌ Ă ĐŝƌĐƵŝƚ ŶĞƚǁŽƌŬͶŶĞŝƚŚĞƌ ĂƉƉƌŽĂĐŚ ŐŽĞƐ ĨĂƌ ĞŶŽƵŐŚ͘ /Ŷ ĨĂĐƚ Ă ƌĞĂů͕ ŵĞĂŶŝŶŐĨƵů ƐŽůƵƟŽŶ ĐĂůůƐ ĨŽƌ Ă ŶĞǁ ƚŚŝŶŬŝŶŐ ǁŚĞƌĞ ŝƚ ŵĂƩĞƌƐ ŵŽƐƚͶŝŶ ƚŚĞ ĐŽƌĞ͘ ŽŶǀĞƌŐĞĚ ^Ƶpercore, a totally new approach that gives the core unprecedented scale, simplicity ĂŶĚ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐLJ ďLJ ĐŽŶǀĞƌŐŝŶŐ ƚŚĞ ŽƉƟĐĂů ĂŶĚ ƉĂĐŬĞƚ ůĂLJĞƌƐ ŽĨ ƚŚĞ ŶĞƚǁŽƌŬ͕ ŝƐ Ă ĐŽŵƉƌĞŚĞŶƐŝǀĞ ƐŽůƵƟŽŶ ƚŚĂƚ ƉƵƚƐ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ďĂĐŬ ŝŶ ĐŽŶƚƌŽů ŽĨ ƚŚĞ ŶĞƚǁŽƌŬ ǁŚŝůĞ ůĞǀĞƌĂŐŝŶŐ ĞdžŝƐƟŶŐ ŝŶǀĞƐƚŵĞŶƚƐ͕ ƌĞŐĂƌĚůĞƐƐ ŽĨ ƚŚĞ ǀĞŶĚŽƌ͘ EŽǁ ƐĞƌǀŝĐĞƐ ĐĂŶ ĚŝĐƚĂƚĞ ŶĞƚǁŽƌŬ ĐŽŶŶĞĐƟǀŝƚLJ͕ ĂŶĚ ŶŽƚ ƚŚĞ ŽƚŚĞƌ ǁĂLJ ĂƌŽƵŶĚ͘ dŚĞ ŶĞǁĞƌ ĚĂƚĂ ƐĞƌǀŝĐĞƐ ǁŝůů ƌĞƋƵŝƌĞ ŽƉĞƌĂƚŽƌƐ ƚŽ ƌĞͲƚŚŝŶŬ ŝŶ ƚĞƌŵƐ ŽĨ ĐƵƐƚŽŵĞƌ ĐĂƌĞͬ ZD͕ ƐĞƌǀŝĐĞ ƉƌŽǀŝƐŝŽŶŝŶŐ͕ ĐŽŶǀĞƌŐĞŶƚ ďŝůůŝŶŐ ĞƚĐ͘ ƵƐƚŽŵĞƌ ĞdžƉĞƌŝĞŶĐĞ ǁŝůů ďĞ ƚŚĞ ŬĞLJ ƚŽ ĚƌŝǀĞ ŐƌŽǁƚŚ ŽĨ ĚĂƚĂ ŝŶ ƚŚĞ ŶĞƚǁŽƌŬƐ͕ ĂŶĚ ƐLJƐƚĞŵ ĂŶĚ ƉƌŽĐĞƐƐĞƐ ǁŝůů ŶĞĞĚ ƚŽ ďĞ ƵƉŐƌĂĚĞĚ ƚŽ ŚĞůƉ ŵĂƌŬĞƟŶŐ ĂŶĚ

NAVIN CHADHA, director, IT, Vodafone India ALPANA DOSHI, CIO, RCom RAVI CHAUHAN, managing director, Juniper Networks India and Saarc DAISY CHITTILAPILLY, vice president, sales, Cisco India and Saarc CR NARAYANAN, CIO, Tulip Telecom GURPREET SINGH KOHLI, associate VP, HCL ISD, HCL Technologies AJAY GUPTA, head, strategy and marketing, Ericsson India SAMIR SAYED, VP, sales, AGC Networks SANDEEP GIROTRA, Head of India Region, Nokia Siemens Networks TARUN SINGHAL, Director of Communications Service Provider, India, CA Technologies BALA MAHADEVAN, CEO, Orange Business Services, India

40 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƚĞĐŚŶŝĐĂů ŽƌŐĂŶŝnjĂƟŽŶƐ ƚŽ ŵŽŶŝƚŽƌ ĞŶĚͲƚŽͲ ĞŶĚ ƐĞƌǀŝĐĞ ĂŶĚ ŶĞƚǁŽƌŬ ĞdžƉĞƌŝĞŶĐĞ͘

ICT Solutions dŚĞ ĮƌƐƚ ĂƐƉĞĐƚ ƚŽ ŐĞƚ ŝŵƉĂĐƚĞĚ ŝƐ ŝŶ ƚŚĞ ƐƉĞŶĚŝŶŐ ĨŽƌ ŶĞǁ ƉƌŽũĞĐƚƐ ŝŶ /d ĂŶĚ ƌĞĚƵĐĞĚ /d ŽƉĞƌĂƟŽŶĂů ďƵĚŐĞƚƐ͘ /K ŶĞĞĚƐ ƚŽ ŵĂŶĂŐĞ ŚŝƐ ŽŶŐŽŝŶŐ /d ŽƉĞƌĂƟŽŶƐ Ăƚ a reduced cost and yet deliver to the ďƵƐŝŶĞƐƐ ŶĞĐĞƐƐŝƟĞƐ ǁŝƚŚ ƐŝŵŝůĂƌ Žƌ ĞǀĞŶ ďĞƩĞƌ ƋƵĂůŝƚLJ ŽĨ ĚĞůŝǀĞƌLJ͘ /KƐ ĂƌĞ ƵŶĚĞƌ considerable pressure as they struggle to ĐŽŶƚƌŽů ŽƉĞƌĂƟŶŐ ĂŶĚ ĐĂƉŝƚĂů ĐŽƐƚƐ ǁŚŝůĞ ŵĞĞƟŶŐ ƐƚƌŝŶŐĞŶƚ ƐĞƌǀŝĐĞ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ tŚŝůĞ ƚŚĞ ĐŽŵƉƵƟŶŐ ĞŶǀŝƌŽŶŵĞŶƚ ŝƐ ĞdžƉĂŶĚŝŶŐ ĂŶĚ ďĞĐŽŵŝŶŐ ŵŽƌĞ ĐŽŵƉůĞdž͕ ƚŚĞ ƌĞƐŽƵƌĐĞƐ ĂŶĚ ďƵĚŐĞƚ ƚŽ ŵĂŶĂŐĞ /d ĂƌĞ͕ ŝŶ ŵĂŶLJ ĐĂƐĞƐ͕ ĚŝŵŝŶŝƐŚŝŶŐ͘ /KƐ ŶĞĞĚ ƚŽ ĮŶĚ ǁĂLJƐ ƚŽ ƌĞĂůŝnjĞ ŚŝŐŚĞƌ ƉƌŽĚƵĐƟǀŝƚLJ͘ KŶĞ ŽĨ ƚŚĞ ǁĂLJƐ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞ ƐĂŵĞ ŝƐ ƚŽ ŽƉƟŵŝnjĞ ƚŚĞ ĐŽƐƚ ŽĨ ŽƉĞƌĂƟŽŶƐ͘ ůŽƵĚ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ ŚĂǀĞ ďĞĐŽŵĞ ŽŶĞ ŽĨ ƚŚĞ ŝŵƉŽƌƚĂŶƚ ŵĞĐŚĂŶŝƐŵƐ ƚŽ ŬĞĞƉ ƚŚĞ /d ĐŽƐƚƐ ůŽǁ͘ &Žƌ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞ ƵƐĞƌƐ͕ ĐůŽƵĚ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ Žƌ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ƌĞĨĞƌƐ ƚŽ ďĞŝŶŐ ĂďůĞ ƚŽ ƵƐĞ ƚŚĞ /d ƌĞƐŽƵƌĐĞƐ ƐƵĐŚ ĂƐ ŚĂƌĚǁĂƌĞ͕ ƐƚŽƌĂŐĞ͕ ƐŽŌǁĂƌĞ ĂŶĚ ŽƚŚĞƌ ƉůĂƞŽƌŵƐ ďĂƐĞĚ ŽŶ ͚ƉĂLJ ďLJ ƵƐĞ͛ ŵĞĐŚĂŶŝƐŵ͘ &Žƌ ƚŚĞ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ͕ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ƌĞĨĞƌƐ ƚŽ ĂůůŽĐĂƟŶŐ Ă ƐƵďƐĞƚ ŽĨ /d ƌĞƐŽƵƌĐĞƐ ƚŽ ŝŶĚŝǀŝĚƵĂů ĐƵƐƚŽŵĞƌƐ ďĂƐĞĚ ŽŶ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚ͘ dŚĞ ƉƌŽǀŝĚĞƌƐ ŵĂŶĂŐĞ Ă ŵĂƐƐŝǀĞ ƉŽŽů ŽĨ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ƉůĂƞŽƌŵ͕ ĂŶĚ ƐŽŌǁĂƌĞ ƌĞƐŽƵƌĐĞƐ͘ tŚŝůĞ ƚŚĞƌĞ ĂƌĞ ŵƵůƟƉůĞ ĂĚǀĂŶƚĂŐĞƐ͕ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞƐ ƐĞĞŬ ƚŽ ĐƵƐƚŽŵŝnjĞ ƚŚĞ ƐĞƌǀŝĐĞƐ ĚƵĞ ƚŽ ƚŚĞ ŶĂƚƵƌĞ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐ or due to the challenges posed by cloud ŵŽĚĞů͘ dŚĞ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ŵƵƐƚ ďĞ ĂďůĞ ƚŽ ŽīĞƌ ŚŝŐŚ ůĞǀĞů ŽĨ ĚĂƚĂ ƐĞĐƵƌŝƚLJ͘ ^ŝŵŝůĂƌůLJ͕ ƐĞĐƵƌŝƚLJ͕ ĐŽŵƉůŝĂŶĐĞ ĂŶĚ ďŝůůŝŶŐͬƚĂƌŝīͬƵƟůŝnjĂƟŽŶ ƌĞůĂƚĞĚ ĚĂƚĂ ŶĞĞĚƐ ĐƵƐƚŽŵŝnjĞĚ ƐŽůƵƟŽŶƐ͘ /Ŷ ŽƌĚĞƌ ƚŽ ŵĂdžŝŵŝnjĞ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ ƚŚĞ ĐůŽƵĚ ŵŽĚĞů͕ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞƐ ŵƵƐƚ ĨŽůůŽǁ ĂŶ ŽƌŐĂŶŝnjĞĚ ĂƉƉƌŽĂĐŚ ƚŽ ŝƚƐ ĂĚŽƉƟŽŶ͘ &ŝƌƐƚ͕ ĂƐƐĞƐƐ ƚŚĞ ŶĞĞĚ ĂŶĚ ƚŚĞ ƐƵŝƚĂďŝůŝƚLJ ŽĨ ƚŚĞ ĂƉƉůŝĐĂƟŽŶ ƐƚĂĐŬ ĨŽƌ ƚŚĞ ĐůŽƵĚ ĂĚŽƉƟŽŶ͕ ǀĂůŝĚĂƚĞ ĂŶĚ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ĐŽƐƚ ƐƚƌƵĐƚƵƌĞ ŽĨ ƚŚĞ ĐůŽƵĚ ŵŽĚĞů ǀŝƐͲĂͲǀŝƐ ƚŚĞ ďƵƐŝŶĞƐƐ ĞdžƉĂŶƐŝŽŶ ƉůĂŶ ĂŶĚ ƉƌĞƉĂƌĞ ƚŚĞ ŵŽŶŝƚŽƌŝŶŐ ĂŶĚ ŐŽǀĞƌŶĂŶĐĞ ĨƌĂŵĞǁŽƌŬ ƚŽ ŵĂŶĂŐĞ ƚŚĞ ĐůŽƵĚ ĂĚŽƉƟŽŶ͘

VERTICAL

TELECOM

Service providers need to set up cloud infrastructure and governance mechanisms to support future growth in data center requirements due to data explosion on account of video VAS, Big Data etc. /ŵƉůĞŵĞŶƟŶŐ ^ƚŽƌĂŐĞ ĂƐ Ă ^ĞƌǀŝĐĞ and Backup as a Service will be key to ƐƵĐĐĞƐƐĨƵů / d ĐĂƉĂďŝůŝƟĞƐ ŽĨ ƚĞůĐŽƐ͘ Ğployment of out-of-the-box technologies ǁŚŝĐŚ ƉƌŽǀŝĚĞƐ hŶŝĮĞĚ ^ƚŽƌĂŐĞ͕ ^ƚŽƌĂŐĞ Virtualization to implement “Use as you grow” model without compromising on performance and SLA will be a ŐƌĞĂƚ ĚŝīĞƌĞŶƟĂƚŽƌ͘ Stronger goal-oriented working in the IT team can ensure increased IT user satŝƐĨĂĐƟŽŶ ǁŚŝĐŚ ŐŽĞƐ ƚŽǁĂƌĚƐ ŝŵƉƌŽǀŝŶŐ ĐŽůůĂďŽƌĂƟŽŶ ĂŶĚ ƚĞĂŵͲǁŽƌŬŝŶŐ͕ ǁŚŝĐŚ ŝƐ ĐƌŝƟĐĂů ŝŶ ĮŶĂŶĐŝĂůůLJ ĚŝĸĐƵůƚ ƟŵĞƐ͘ ƐƐŝŐŶing process improvement teams which ĨŽĐƵƐ ďŽƚŚ ŽŶ ŽƉĞƌĂƟŽŶĂů ŝŵƉƌŽǀĞŵĞŶƚ as well as using the available but unused ĨƵŶĐƟŽŶĂůŝƟĞƐ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂĚĚƐ ƚŽ ƚŚĞ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐLJ ŝŶ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͘

Challenges Today dƌĂŶƐĨŽƌŵĂƟŽŶ ŽĨ ƉƌĞƐĞŶƚ ƚĞĐŚŶŽůŽŐŝĐĂů resources from being a cost center to a ƉƌŽĮƚ ĐĞŶƚĞƌ ŝƐ ĂŶŽƚŚĞƌ ďŝŐ ĐŚĂůůĞŶŐĞ /KƐ ĨĂĐĞ ƚŽĚĂLJ͘ /ƚ ŝƐ ƉƌŽǀĞŶ ƚŚĂƚ ƚŚĞ ĞīĞĐƟǀĞ ƵƐĞ ŽĨ ƚĞĐŚŶŽůŽŐLJ ĐĂŶ ĞŶŚĂŶĐĞ ƉƌŽĚƵĐƟǀŝƚLJ ŽĨ ĂŶ ŽƌŐĂŶŝnjĂƟŽŶ͘ ŶŚĂŶĐĞĚ ƉƌŽĚƵĐƟǀŝƚLJ ĞŶƐƵƌĞƐ ŐĞƫŶŐ ŵŽƌĞ ŽƵƚ ŽĨ ůĞƐƐ͘ dŝŵĞůLJ ŝŶĨŽƌŵĂƟŽŶ ĂǀĂŝůĂďŝůŝƚLJ͕ ŝŶĐƌĞĂƐĞĚ ĂƵƚŽŵĂƟŽŶ ŽĨ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͕ ĐŽƐƚͲ ĞĸĐŝĞŶƚ ĚŝŐŝƟnjĂƟŽŶ͕ ƉƌŽĐĞƐƐ ŽƉƟŵŝnjĂƟŽŶ and presence aware systems are just a few ĞdžĂŵƉůĞƐ ŽĨ /d ŝŶŝƟĂƟǀĞƐ ƚŚĂƚ ĐĂŶ ƐƵďƐƚĂŶƟĂůůLJ ĞŶŚĂŶĐĞ ĐŽƐƚ ĞĸĐŝĞŶĐŝĞƐ͘ ĞĮŶŝŶŐ ĂĐĐĞƉƚĂďůĞ ƌŝƐŬ ĂŶĚ ĂĐƟǀĞůLJ managing it under acceptable costs is ĂŶŽƚŚĞƌ ƚĂƐŬ͕ /KƐ ŶĞĞĚ ƚŽ ĞĨĨĞĐƚŝǀĞůLJ ŵĂŶĂŐĞ ƚŽ ĞŶƐƵƌĞ ďƵƐŝŶĞƐƐ ĐŽŶƟŶƵŝƚLJ Ăƚ Ă minimal cost. IT risk analysis can highlight ǁĂƐƚĂŐĞ ĂŶĚ ƉƌĞƐĞŶƚ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ďĞƩĞƌ ďƵƐŝŶĞƐƐ ĐŽŶƚƌŽůƐ͘ /KƐ ƐŚŽƵůĚ ǀŝĞǁ ĞǀĞƌLJ ĞĐŽŶŽŵŝĐ ĐŽŶĚŝƟŽŶ ĂƐ ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ƚŽ ƌĞǀŝĞǁ the overall IT architecture and infrastructure. They can also bring about an enhanced utilization of the IT assets through squeezing of unused business

ICT is converging into a universal information infrastructure driven by the combined forces of mobility, broadband, and cloud services ďĞŶĞĮĐŝĂů ĨĞĂƚƵƌĞƐ ŝŶ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ŝŶĐƌĞĂƐŝŶŐ ĐŽůůĂďŽƌĂƟǀĞ ŝŶŶŽǀĂƟŽŶ ǁŝƚŚ ǁĞůůͲĚĞĮŶĞĚ ŵĂŶĂŐĞŵĞŶƚ ŽĨ ƌŝƐŬƐ͕ ƚŚĞƌĞďLJ ĞŶƐƵƌŝŶŐ ŝŶĐƌĞĂƐĞĚ ƉƌŽĚƵĐƟǀŝƚLJ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ĚĞůŝǀĞƌŝŶŐ ĞŶŚĂŶĐĞĚ Return per Rupee spent.

Network is the backbone of business ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ĨŽƌŵƐ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌtant component to run the business.

With cloud services, Machine to Machine ;DϮDͿ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͕ ŵŽďŝůĞ ŵŽŶĞLJ͕ services and devices and social networkŝŶŐ͕ ŶĞǁ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ŽƉƉŽƌƚƵŶŝƟĞƐ are knocking at the doors. All this would ƚĂŬĞ ͚ ŽŶŶĞĐƟǀŝƚLJ͛ ƚŽ ƚŚĞ ƐĂŵĞ ƉůĂŶĞ ĂƐ ͚ ůĞĐƚƌŝĐŝƚLJ͛ Žƌ ĐůĞĂŶ Ăŝƌ͘ Increasing development in the capacity of transmission technology is the need of an hour. Telecom companies require technology for the ever-increasing need for bandwidth, which will allow them to ĐĂƌƌLJ ŵŽƌĞ ĐĂůůƐ Ăƚ ƚŚĞ ƐĂŵĞ ƟŵĞ ĂůŽŶŐwith voice, data and digital images. There is increased requirement of bandwidth and cost optimization, change of the networks from analog to IP, and switching from circuit switched to packet switched.

The new converged network approach

TOP ICT Challenges of Telcos n n n n n n

Reduce cost by leveraging technology Enhance ability to Innovate Improve Customer Service Quality and efficiency Capacity management Capex reduction

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42 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

supplemented with advance backbone ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ZK D͕ t D͕ ĮďĞƌ ďĂƐĞĚ ƐŽůƵƟŽŶƐ ĂŶĚ ĞƚŚĞƌŶĞƚ ůŝŶŬƐ ǁŝůů ďĞ ĐƌŝƟĐĂů ƚŽ ĂĚĚƌĞƐƐ ƚŚĞ ĞdžƉůŽĚŝŶŐ ƐĐĂůĞ ŽĨ internet services for personal and busiŶĞƐƐ ƉƌŽĚƵĐƟǀŝƚLJ͘ Networking solution providers are working on the network for mobility, designed to address rapidly changing customer behaviors and expectations, ǁŚŝůĞ ĚƌĂŵĂƟĐĂůůLJ ŝŵƉƌŽǀŝŶŐ ƚŽƚĂů ĐŽƐƚƐ and revenue returns for service providers. This new technology framework ĐŽŵďŝŶĞĚ ǁŝƚŚ ŶĞǁ ƐŽŌǁĂƌĞ ĂŶĚ ŶĞǁ ŵŽďŝůŝƚLJ ƐŽůƵƟŽŶƐ ǁŝůů ƚƌĂŶƐĨŽƌŵ ƚŚĞ ƵƐĞƌ experience and operator economics of mobile broadband. ,ŝŐŚͲŐƌŽǁƚŚ ƚĞůĞĐŽŵ /KƐ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞƐĞ ĐŚĂůůĞŶŐĞƐ ǀĞƌLJ ǁĞůů͘ Ɛ /ŶƐŝŐŚƞƵů Visionaries, they recognize that successful ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƌĞƋƵŝƌĞƐ ĚĞĞƉ ŝŶǀŽůǀĞment with the business. dŽĚĂLJ /KƐ ŝŶ ƚĞůĞĐŽŵŵƵŶŝĐĂƚŝŽŶƐ need to spend time on activities that ƐƉƵƌ ŝŶŶŽǀĂƟŽŶ͘ dŚĞƐĞ ĂĐƟǀŝƟĞƐ ŝŶĐůƵĚĞ ŐĞŶĞƌĂƟŶŐ ďƵLJͲŝŶ ĨŽƌ ŝŶŶŽǀĂƟǀĞ ƉůĂŶƐ͕ ŝŵƉůĞŵĞŶƟŶŐ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ŵĂŶaging non-technology business issues. > ^ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ĂƌĞĂƐ ŽĨ /d ŝŶŶŽǀĂƟŽŶ which will help telcos to introduce a new plethora of services for their customers.

Conclusion The Indian telecom industry is going through short-term turbulence. Industry envisions a Networked Society, an era that follows the Information Society. /Ŷ ƚŚĞ EĞƚǁŽƌŬĞĚ ^ŽĐŝĞƚLJ͕ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ƚĞĐŚŶŽůŽŐLJ ;/ dͿ ŝƐ ĐŽŶǀĞƌŐŝŶŐ ŝŶƚŽ Ă ƵŶŝǀĞƌƐĂů ŝŶĨŽƌŵĂƟŽŶ infrastructure driven by the combined forces of mobility, broadband and cloud ƐĞƌǀŝĐĞƐ͘ dŚĞƌĞ ŝƐ ĂůƐŽ Ă ĐŽŶƟŶƵĞĚ ŝŶdustry focus on network capacity and quality of services. Revenues are fast shifting towards network edge (from transport to services). Thus telcos need to focus more on the services layer and /d ŝŶŶŽǀĂƟŽŶƐ͘ tŝƚŚ ƐƚƌŽŶŐ ƌĞĂůŝnjĂƟŽŶ ĂŶĚ ƌĞŐƵůĂƌ ŝŶŝƟĂƟǀĞƐ͕ ƚŚĞ ŝŶĚƵƐƚƌLJ ŚŽƉĞƐ to surpass this phase of uncertainty in ĐŽŵŝŶŐ ƟŵĞƐ͘ Akanksha Singh akankshas@cybermedia.co.in

VERTICAL

IT

Walking a Tightrope!

IT managers are currently grappling with new-grown IT network requirements while managing costs

T

ŚĞ /ŶĚŝĂŶ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ;/dͿ ŝŶĚƵƐƚƌLJ ŚĂƐ ƉůĂLJĞĚ Ă ŬĞLJ ƌŽůĞ ŝŶ ƉƵƚƚŝŶŐ /ŶĚŝĂ ŽŶ ƚŚĞ ŐůŽďĂů ŵĂƉ͘ /ŶĚŝĂ ŝƐ Ă ƉƌĞĨĞƌƌĞĚ ĚĞƐƟŶĂƟŽŶ ĨŽƌ ĐŽŵƉĂŶŝĞƐ ůŽŽŬŝŶŐ ƚŽ ŽīƐŚŽƌĞ ƚŚĞŝƌ /d ĂŶĚ ďĂĐŬͲŽĸĐĞ ĨƵŶĐƟŽŶƐ͘ /ƚ ĂůƐŽ ƌĞƚĂŝŶƐ ŝƚƐ ůŽǁͲĐŽƐƚ ĂĚǀĂŶƚĂŐĞ ĂŶĚ ŝƐ Ă ĮŶĂŶĐŝĂůůLJ ĂƩƌĂĐƟǀĞ ůŽĐĂƟŽŶ ǁŚĞŶ ǀŝĞǁĞĚ ŝŶ ĐŽŵďŝŶĂƟŽŶ ǁŝƚŚ ƚŚĞ ƚĂůĞŶƚ͘ <ĞĞƉŝŶŐ ƚŚŝƐ ŝŶ ŵŝŶĚ͕ /ŶĚŝĂ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ĨĂƐƚĞƐƚͲŐƌŽǁŝŶŐ ŵĂƌŬĞƚƐ ŝŶ ƚĞƌŵƐ ŽĨ /d ŚĂƌĚǁĂƌĞ ĂŶĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶƐ͛ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĐŽŶƐƵŵƉƚŝŽŶ͘ dŽĚĂLJ͕ /ŶĚŝĂŶ /d ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ĞŵĞƌŐĞĚ ĂƐ ůĂƌŐĞƌ ƉůĂLJĞƌƐ ŽŶ ƚŚĞ ŐůŽďĂů ƐƚĂŐĞ͘ /d ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ƌĞĂůŝnjĞĚ ƚŚĂƚ ƚŚĞLJ ŶĞĞĚ ƚŽ ŵĂŶĂŐĞ ĂŶĚ ƵƟůŝnjĞ Ă ŚƵŐĞ ĐŚƵŶŬ ŽĨ ƵŶƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ͘ dŚĞLJ ĂƌĞ ĐƵƌƌĞŶƚůLJ ŐƌĂƉƉůŝŶŐ ǁŝƚŚ ŚƵŐĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ĨŽƌ ĐŽŵƉůŝĂŶĐĞ ĂŶĚ ŵĂŶĂŐŝŶŐ ƚŚĞŝƌ /d ŶĞƚǁŽƌŬƐ ŝŶ ĂŶ ĞĸĐŝĞŶƚ ǁĂLJ͘ tŝƚŚ ƚŚĞ ƉƌĞƐĞŶĐĞ ŽĨ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ĂĚĂƉƚĂďůĞ ǁŝƚŚ Ă ďůŝŶŬ ŽĨ ĂŶ ĞLJĞ͕ /d ŵĂŶĂŐĞƌƐ ĂƌĞ ĨĂĐŝŶŐ ĚŝĸĐƵůƟĞƐ ŝŶ ŚĂŶĚůŝŶŐ ĚĂƚà ŵ ĂŶĚ ŶĞǁ ŐƌŽǁŶ ĚĞŵĂŶĚƐ͘ tŝƚŚ ŵŽƌĞ ĐŽƌƉŽƌĂƚĞ ĚĂƚĂ ƐƚŽƌĞĚ Žƌ ĂĐĐĞƐƐĞĚ ďLJ ĚĞǀŝĐĞƐ ;ƚĂďůĞƚƐ͕ ƐŵĂƌƚƉŚŽŶĞƐ͕ ĂŶĚ ůĂƉƚŽƉƐͿ ƚŚĂƚ ĂƌĞ ŶŽƚ ĨƵůůLJ ĐŽŶƚƌŽůůĞĚ ďLJ /d ĂĚŵŝŶŝƐƚƌĂƚŽƌƐ͕ ƚŚĞ ůŝŬĞůŝŚŽŽĚ ŽĨ ĚĂƚĂ ůŽƐƐ ŝŶĐŝĚĞŶƚƐ ĐĂƵƐĞĚ ďLJ ŝŵƉƌŽƉĞƌůLJ ƐĞĐƵƌĞĚ ƉĞƌƐŽŶĂů ĚĞǀŝĐĞƐ ǁŝůů ƌŝƐĞ͘ dŚŝƐ ŚĂƐ

ĐŚĂůůĞŶŐĞĚ ƚŚĞ ƉƌĞƐĞŶƚ ŶĞƚǁŽƌŬ ƐĞƚͲƵƉƐ ŽĨ ĞŶƚĞƌƉƌŝƐĞƐ͘

Rough Path dŚĞ ĮƌƐƚ ƚŚŝŶŐ ƚŽ ŐĞƚ ŝŵƉĂĐƚĞĚ ŝƐ ƐƉĞŶĚŝŶŐ ĨŽƌ ŶĞǁ ƉƌŽũĞĐƚƐ ŝŶ /d ĂŶĚ ƌĞĚƵĐĞĚ /d ŽƉĞƌĂƟŽŶĂů ďƵĚŐĞƚƐ͘ tŚŝůĞ ƚŚĞ ĐŽŵƉƵƟŶŐ ĞŶǀŝƌŽŶŵĞŶƚ ŝƐ ĞdžƉĂŶĚŝŶŐ ĂŶĚ ďĞĐŽŵŝŶŐ ŵŽƌĞ ĐŽŵƉůĞdž͕ ƚŚĞ ƌĞƐŽƵƌĐĞƐ ĂŶĚ ďƵĚŐĞƚ ƚŽ ŵĂŶĂŐĞ /d ĂƌĞ͕ ŝŶ ŵĂŶLJ ĐĂƐĞƐ͕ ĚŝŵŝŶŝƐŚŝŶŐ͘ /d ŽƌŐĂŶŝnjĂƟŽŶƐ ŶĞĞĚ ƚŽ ĮŶĚ ǁĂLJƐ ƚŽ ƌĞĂůŝnjĞ ŚŝŐŚĞƌ ƉƌŽĚƵĐƟǀŝƚLJ͘ dŽĚĂLJ͕ ŵƵůƟƉůĞ ŽƉƟŽŶƐ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶ ĂǀĂŝůĂďůĞ ƚŽ ĐŽŶƐƵŵĞƌƐ ;ƐŵĂƌƚƉŚŽŶĞƐ͕ ŵĞĚŝĂ ƚĂďůĞƚƐ͕ ŶĞƚŬƐ͕ ĂŶĚ

ƵůƚƌĂƉŽƌƚĂďůĞ W ƐͿ ĂƌĞ ƉƵƐŚŝŶŐ ĞŶƚĞƌƉƌŝƐĞƐ ƚŽ ĞdžƉůŽƌĞ ƚŚĞ ƉŽƐƐŝďŝůŝƚLJ ŽĨ ĂĚŽƉƟŶŐ Ă ƌŝŶŐ zŽƵƌ KǁŶ ĞǀŝĐĞ ; zK Ϳ ƉŽůŝĐLJ͘ dŚĞ ƉŽƉƵůĂƌŝƚLJ ŽĨ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͕ ƐŽĐŝĂů ŶĞƚǁŽƌŬŝŶŐ͕ ĂŶĚ tĞď Ϯ͘Ϭ ƚĞĐŚŶŽůŽŐŝĞƐ ƉƌĞƐĞŶƚƐ ƐĞǀĞƌĂů ĐŚĂůůĞŶŐĞƐ ƚŽ /KƐ͖ /KƐ ŶĞĞĚ ƚŽ ĂĐĐĞƉƚ ĂŶĚ ĞŵďƌĂĐĞ ƚŚĞŵ͕ ďĞĨŽƌĞ ƚŚĞŝƌ ďĞŶĞĮƚƐ ĐĂŶ ďĞ ĨƵůůLJ ƌĞĂůŝnjĞĚ ŝŶ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞ͘ 'ŽŝŶŐ ĨŽƌǁĂƌĚ͕ ǁĞ ĞdžƉĞĐƚ ŵŽƌĞ ĂŶĚ ŵŽƌĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ƚŽ ĂĚŽƉƚ ŵŽďŝůŝƚLJ ĂŶĚ ƐŽĐŝĂů ƚĞĐŚŶŽůŽŐŝĞƐ ƚŽ ŝŶĐƌĞĂƐĞ ďƵƐŝŶĞƐƐ ĞĸĐŝĞŶĐLJ͘ tŝƚŚ zK ĂƐ Ă ƚƌĞŶĚ ƉŝĐŬŝŶŐ ƵƉ ŝŶ ŵŽƐƚ ĞŶƚĞƌƉƌŝƐĞƐ͕ ƚŚĞ ƌĞĂů ĐŚĂůůĞŶŐĞ ĨŽƌ ĚĂƚĂ ĐĞŶƚĞƌ ŽǁŶĞƌƐ ǁŝůů ďĞ ƚŚĞ ŝŶĐƌĞĂƐŝŶŐ

VED PRAKASH NIRBHYA, CIO, Tech Mahindra DAISY CHITTILAPILLY, VP, sales, Cisco RAVI CHAUHAN, MD, Juniper Networks India and Saarc BALA MAHADEVAN, CEO, Orange Business Services India SAMIR SAYED, VP, sales, AGC Networks NITIN KULKARNI, executive director & CPO, Persistent Systems SUBASHINI RAMAKRISHNAN, chief technology manager, Dax Networks CR NARAYANAN, CIO, Tulip Telecom PRATIK CHUBE, country GM, products, Emerson Network Power India

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ĐŽŵƉůĞdžŝƟĞƐ ŽĨ ƐĞĐƵƌŝŶŐ ƉŚLJƐŝĐĂů͕ ǀŝƌƚƵĂů͕ ĂŶĚ ĐůŽƵĚ ďĂƐĞĚ ƐLJƐƚĞŵƐ͘ /ƚ ŝƐ ďĞůŝĞǀĞĚ ƚŚĂƚ zK ĂƐ Ă ĐŽŶĐĞƉƚ ǁŝůů ďĞĐŽŵĞ ŵŽƌĞ ǁŝĚĞƐƉƌĞĂĚ ĂŵŽŶŐ /ŶĚŝĂŶ ĞŶƚĞƌƉƌŝƐĞƐ͖ ĂŶĚ ƚŚĞ ƌĞƋƵŝƌĞĚ ŶĞƚǁŽƌŬ ƌĞĂĚŝŶĞƐƐ ǁŽƵůĚ ďĞ ƉƵƚ ŝŶ ƉůĂĐĞ ďLJ ƚŚĞ ĐŽƌƉŽƌĂƚĞ ƚĞĐŚŶŽůŽŐLJ ŚĞĂĚƐ ƚŽ ĂůůŽǁ ŝŶĚŝǀŝĚƵĂůƐ ƚŽ ƵƐĞ Ă ĚĞǀŝĐĞ ŽĨ ƚŚĞŝƌ ĐŚŽŝĐĞ͕ LJĞƚ ďĞ Ă ƉĂƌƚ ŽĨ ĞŶƚĞƌƉƌŝƐĞ ŵŽďŝůŝƚLJ͘ ĚǀĂŶƚĂŐĞƐ ƚŚĂƚ ĂĐĐƌƵĞ ĨƌŽŵ ƚŚŝƐ ĂƉƉƌŽĂĐŚ ǁŽƵůĚ ŝŶĐůƵĚĞ ůŽǁĞƌ ĐĂƉĞdž ƐƉĞŶĚŝŶŐ ďLJ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͕ ŝŶĐƌĞĂƐĞĚ ƉƌŽĚƵĐƟǀŝƚLJ͕ ĂŶĚ ŵŽƌĞ ƐĂƟƐĮĞĚ ĞŵƉůŽLJĞĞƐ͘ ,ŽǁĞǀĞƌ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ Ă zK ƉŽůŝĐLJ ǁŝůů ƌĞƋƵŝƌĞ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ ƐƚƌĞŶŐƚŚĞŶŝŶŐ ƚŚĞ ĐŽƌƉŽƌĂƚĞ ŶĞƚǁŽƌŬ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ƉƵƫŶŐ ŝŶ ƉůĂĐĞ Ă ƐƵŝƚĂďůĞ ŐŽǀĞƌŶĂŶĐĞ ĂŶĚ ƐĞĐƵƌŝƚLJ ĨƌĂŵĞǁŽƌŬ͘

Changing Needs and Demands ĂƚĂ ĐĞŶƚĞƌ ŶĞƚǁŽƌŬŝŶŐ ŶĞĞĚƐ ĂƌĞ ĐŚĂŶŐŝŶŐ ĨĂƐƚ͕ ĂƐ ǀŝƌƚƵĂů ƐĞƌǀĞƌ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƉƵƚƐ ŵŽƌĞ ĚĂƚĂ ŽŶ ĞĂĐŚ ŵĂĐŚŝŶĞ͕ ŝŶĐƌĞĂƐĞƐ ƚŚĞ ĂŵŽƵŶƚ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶ ďĞƚǁĞĞŶ ƉŚLJƐŝĐĂů ƐĞƌǀĞƌƐ ĂŶĚ ĂĚĚƐ ƚŽ ƚŚĞ ĂŵŽƵŶƚ ŽĨ ďĂŶĚǁŝĚƚŚ ŶĞĞĚĞĚ ƚŽ ƚƌĂŶƐŵŝƚ ĚĂƚĂ ƚŽ ƚŚĞ ĞŶĚͲƵƐĞƌƐ͘ ĂƚĂ ĐĞŶƚĞƌ ĐŽŵƉƵƚĞ ĂŶĚ ƐƚŽƌĂŐĞ ƚĞĐŚŶŽůŽŐŝĞƐ ŚĂǀĞ ĂĚǀĂŶĐĞĚ ŽǀĞƌ ƚŚĞ ůĂƐƚ ĚĞĐĂĚĞ͕ ĂŶĚ ƚŚĞ ůĞŐĂĐLJ ĂƉƉƌŽĂĐŚ ƚŽ ŶĞƚǁŽƌŬŝŶŐ ŚĂƐ ŶŽƚ ŬĞƉƚ ƉĂĐĞ͘ Ɛ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ĂŶĚ ƚŚĞ ŵŽďŝůĞ ŝŶƚĞƌŶĞƚ ĂĐĐĞůĞƌĂƚĞ͕ ĚĞŵĂŶĚ ŝƐ ŝŶƚĞŶƐŝĨLJŝŶŐ ĨŽƌ Ă ƋƵĂŶƚƵŵ ůĞĂƉ ĨŽƌǁĂƌĚ ŝŶ ĚĂƚĂ ĐĞŶƚĞƌ ĐĂƉĂďŝůŝƟĞƐ͘ dŚĞ ƐŝƚƵĂƟŽŶ ŐĞƚƐ ŵŽƌĞ ĐŽŵƉůŝĐĂƚĞĚ ǁŝƚŚ ĞǀĞƌͲŝŶĐƌĞĂƐŝŶŐ ƉŽǁĞƌ ƚĂƌŝīƐ͕ ǁŚŝĐŚ ĐŽŵƉĞůƐ ƚŚĞ /KƐ ƚŽ ůŽŽŬ Ăƚ ĞǀĞƌLJ ĐŽŵƉŽŶĞŶƚ ŽĨ ƚŚĞ /dͬƉŚLJƐŝĐĂů ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĐŽŶƚƌŝďƵƟŶŐ ƚŽ ŽƉĞƌĂƟŽŶĂů ĞdžƉĞŶƐĞƐ͘ dŽƚĂů ŽƐƚ ŽĨ KǁŶĞƌƐŚŝƉ Žƌ d K ŚĂƐ ďĞĐŽŵĞ ƚŚĞ ŬĞLJ ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ ĨĂĐƚŽƌ ƚŽ ĐŚŽŽƐĞ ĨƌŽŵ ĂŵŽŶŐ ƚŚĞ ƐŽůƵƟŽŶƐ ǀĂƌŝŽƵƐ ǀĞŶĚŽƌƐ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ƉĞĚĚůĞ ƚŽ ƚŚĞ /K͘ LJŶĂŵŝĐ ĐŚĂŶŐĞƐ ŝŶ >ŽĂĚ ĂŶĚ ^ĞƌǀĞƌ ƌĞĨƌĞƐŚ͕ ĂŶĚ ŝŶƚĞŐƌĂů ĐŽŵƉůĞdžŝƟĞƐ ĂƌŝƐŝŶŐ ĨƌŽŵ ƐƵĐŚ ƉƌŽĚƵĐƚ ƌĞĨƌĞƐŚĞƐ ŝŶ ƚĞƌŵƐ ŽĨ ĐĂƉĂĐŝƚLJ ŵĂŶĂŐĞŵĞŶƚ͕ ƌĞůŝĂďŝůŝƚLJ͕ ĂŶĚ ƌĞĂůͲƚŝŵĞ ŵŽŶŝƚŽƌŝŶŐ ŽĨ ƚŚĞ ĞdžŝƐƚŝŶŐ ĞĐŽƐLJƐƚĞŵ͕ ĂƌĞ ĚƌŝǀŝŶŐ ƚŚĞ /KƐ ƚŽ ůŽŽŬ Ăƚ ƐŽůƵƟŽŶƐ ǁŚŝĐŚ ƵƐĞ Ă ƐŝŶŐůĞ ĚĂƐŚďŽĂƌĚ ĨŽƌ ƌĞĂůͲƟŵĞ ŝŶƐŝŐŚƚƐ ŝŶƚŽ ĞǀĞŶƚƐ ŶŽƚ ũƵƐƚ Ăƚ ƌŽŽŵͲůĞǀĞů Žƌ ƌŽǁͲůĞǀĞů͕ ďƵƚ Ăƚ ƚŚĞ hͲůĞǀĞů ŝŶƐŝĚĞ ƚŚĞ ƌĂĐŬƐ͘

BYOD will become more widespread among Indian enterprises, hence will need network readiness Skipping Stones! ^ŽŵĞ ŽĨ ƚŚĞ ǁĂLJƐ Ă /K ŵĂLJ ƚĂĐŬůĞ ƚŚĞƐĞ ƌĞĐĐƵƌƌŝŶŐ ŝƐƐƵĞƐ ĂƌĞ ĂƐƐŝŐŶŝŶŐ ƉƌŽĐĞƐƐ ŝŵƉƌŽǀĞŵĞŶƚ ƚĞĂŵƐ ǁŚŝĐŚ ĨŽĐƵƐ ďŽƚŚ ŽŶ ŽƉĞƌĂƟŽŶĂů ŝŵƉƌŽǀĞŵĞŶƚ ĂƐ ǁĞůů ĂƐ ƵƐŝŶŐ ƚŚĞ ĂǀĂŝůĂďůĞ ďƵƚ ƵŶƵƐĞĚ ĨƵŶĐƟŽŶĂůŝƟĞƐ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂĚĚƐ ƚŽ ƚŚĞ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐLJ͘ /ƚ ŝƐ ƉƌŽǀĞŶ ƚŚĂƚ ĞĨĨĞĐƚŝǀĞ ƵƐĞ ŽĨ ƚĞĐŚŶŽůŽŐLJ ĐĂŶ ĞŶŚĂŶĐĞ ƉƌŽĚƵĐƟǀŝƚLJ ŽĨ ĂŶ ŽƌŐĂŶŝnjĂƟŽŶ͘ ŶŚĂŶĐĞĚ ƉƌŽĚƵĐƟǀŝƚLJ ĞŶƐƵƌĞƐ ŐĞƫŶŐ ŵŽƌĞ ŽƵƚ ŽĨ ůĞƐƐ͘ dŝŵĞůLJ ŝŶĨŽƌŵĂƟŽŶ ĂǀĂŝůĂďŝůŝƚLJ͕ ŝŶĐƌĞĂƐĞĚ ĂƵƚŽŵĂƟŽŶ ŽĨ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͕ ĐŽƐƚͲĞĨĮĐŝĞŶƚ ĚŝŐŝƟnjĂƟŽŶ͕ ƉƌŽĐĞƐƐ ŽƉƟŵŝnjĂƟŽŶ͕ ĂŶĚ ƉƌĞƐĞŶĐĞͲĂǁĂƌĞ ƐLJƐƚĞŵƐ ĂƌĞ ũƵƐƚ Ă ĨĞǁ ĞdžĂŵƉůĞƐ ŽĨ /d ŝŶŝƟĂƟǀĞƐ ƚŚĂƚ ĐĂŶ ƐƵďƐƚĂŶƟĂůůLJ ĞŶŚĂŶĐĞ ĐŽƐƚ ĞĸĐŝĞŶĐŝĞƐ͘ /d ŽƌŐĂŶŝnjĂƟŽŶƐ ŚĂǀĞ ƚŚĞ ƌĞƐƉŽŶƐŝďŝůŝƚLJ ĨŽƌ ŚĞůƉŝŶŐ ƚŚĞŝƌ ďƵƐŝŶĞƐƐĞƐ ĂĐŚŝĞǀĞ ƚŚĞŝƌ ĐŽůůĂďŽƌĂƚŝŽŶ͕ ǀŝƌƚƵĂůŝnjĂƚŝŽŶ͕ ĂŶĚ ŐůŽďĂůŝnjĂƟŽŶ ŐŽĂůƐ͖ ĂŶĚ ƚŚĞLJ ŶĞĞĚ ƚŽ ĮŶĚ ǁĂLJƐ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞŵ ǁŚŝůĞ ŵĂŝŶƚĂŝŶŝŶŐ ĐŽŵƉůŝĂŶĐĞ͕ ƐĞĐƵƌŝƚLJ͕ ĂŶĚ ƐĐĂůĂďŝůŝƚLJ ǁŝƚŚŝŶ ƚŚĞŝƌ ďƵĚŐĞƚƐ͘ dŚĞƌĞ ŝƐ Ă ŶĞĞĚ ĨŽƌ ƌĞĂůͲƟŵĞ ĂŶĂůLJƟĐƐ ĨŽƌ ĞdžƚƌĞŵĞůLJ ůĂƌŐĞ ĚĂƚĂƐĞƚƐ͘ dŚŝƐ ĞŶĂďůĞƐ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ͕ ďĞƩĞƌ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͕ ĂŶĚ ƐŝŵƉůLJ ƉƵƚ ďĞƩĞƌ ƌĞƐƵůƚƐ͘ ůƐŽ͕ ƚŽ ƉƌŽĐĞƐƐ ĞdžƚƌĞŵĞůLJ ŚŝŐŚ ƌĂƚĞƐ ŽĨ ĐƌŝƟĐĂů ĚĂƚĂ ŝƐ ŽĨ ƉƌŝŵĞ ŝŵƉŽƌƚĂŶĐĞ͘ dŚŝƐ ƐƵƉƉŽƌƚƐ ŝŶŐĞƐƟŶŐ ĂŶĚ ƉƌŽĐĞƐƐŝŶŐ ůĂƌŐĞ ĚĂƚĂƐĞƚƐ ƋƵŝĐŬůLJ ĂŶĚ ĞĸĐŝĞŶƚůLJ͘ ŽŵƉĂŶŝĞƐ ƐŚŽƵůĚ ĨŽĐƵƐ ŽŶ ƵƟůŝnjŝŶŐ ƚŚĞ ůĂƌŐĞ ƌĞƉŽƐŝƚŽƌLJ ŽĨ ĐŽŶƚĞŶƚƐ ĨŽƌ ďƵƐŝŶĞƐƐ ďĞŶĞĮƚƐ͘ ĞĐĂƵƐĞ ŽĨ ƚŚĞ ĐůŽƵĚ ƐĞƌǀŝĐĞƐ ƌŽůůŽƵƚ ĂŶĚ ĂĚŽƉƟŽŶ͕ ĂŶŽƚŚĞƌ ƚƌĞŶĚ ǁŽƵůĚ ďĞ ŝŶ ŵĂŶĂŐŝŶŐ ůĂƌŐĞ ƋƵĂŶƟƟĞƐ ŽĨ ĐŽŶƚĞŶƚ ǁŚŝĐŚ ĐŽƵůĚ ďĞ ŐĞŽŐƌĂƉŚŝĐĂůůLJ ĚŝƐƉĞƌƐĞĚ͘

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46 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

dŚĞ ƐŽůƵƟŽŶ ŚĂƐ ƚŽ ďĞ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ŵĂŶĂŐĞ ǀĞƌLJ ůĂƌŐĞ͕ ǀĞƌLJ ƐĐĂůĂďůĞ ƐƚŽƌĞƐ ŝŶ ƚŚĞ ƉĞƚĂďLJƚĞ ƌĂŶŐĞ͘

Next in Line EƵŵĞƌŽƵƐ ƚƌĞŶĚƐ ĂīĞĐƚ ƚŽĚĂLJ͛Ɛ ďƵƐŝŶĞƐƐ ƐƚƌĂƚĞŐŝĞƐ ĂŶĚ ĚĞĐŝƐŝŽŶƐ͕ ƐŽŵĞ ĂĨĨĞĐƚ ƐƉĞĐŝĮĐ ĨƵŶĐƟŽŶĂů ĂƌĞĂƐ ŽĨ Ă ďƵƐŝŶĞƐƐ͕ ǁŚŝůĞ ŽƚŚĞƌƐ ƌĞƉƌĞƐĞŶƚ ďƌŽĂĚĞƌ ƐŽĐŝĂů͕ ƚĞĐŚŶŽůŽŐŝĐĂů͕ Žƌ ĐŽŵƉĞƚŝƚŝǀĞ ĂƌĞĂƐ͘ ůŽƵĚ ĂŶĚ ǀŝƌƚƵĂůŝnjĂƟŽŶ ĂƌĞ ŶŽ ŵŽƌĞ ƚŚĞ ďƵnjnjǁŽƌĚƐ͘ dŚĞLJ ĂƌĞ ĨŽƌ ƌĞĂů ĂŶĚ ŚĞƌĞ ƚŽ ƐƚĂLJ ĂŶĚ ďĞ ĂĚŽƉƚĞĚ͘ EĞƚǁŽƌŬ ǀŝƌƚƵĂůŝnjĂƟŽŶ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŬĞLJ ƚƌĞŶĚƐ ƚŚĂƚ ǁĞ ǁŝůů ǁŝƚŶĞƐƐ ŝŶ ϮϬϭϮ͘ dŚĞLJ ŚĞůƉ ŵŝŶŝŵŝnjĞ ŝŶŝƚŝĂů ĐĂƉĞdž͕ ƌĞĚƵĐĞ /d ĨŽŽƚƉƌŝŶƚ͕ ƐĂǀĞ ƉŽǁĞƌ͕ ƌĞĚƵĐĞ ŚĞĂƚ͕ ĞĂƌŶ ŵŽƌĞ ĐĂƌďŽŶ ĐƌĞĚŝƚƐ͕ ĞƚĐ͘ dŚĞ ŽƚŚĞƌ ƚƌĞŶĚ ŝƐ ĂƌŽƵŶĚ zK ǁŚŝĐŚ ŝƐ ƐůŽǁůLJ ďĞĐŽŵŝŶŐ ĂŶ ƵŶƐƚŽƉƉĂďůĞ ĨŽƌĐĞ͘ tŝƚŚ ŚƵŐĞ ƉĞŶĞƚƌĂƟŽŶ ŽĨ ƐŵĂƌƚƉŚŽŶĞƐ ĂŶĚ ƚĂďůĞƚƐ͕ /KƐ ǁŝůů ŚĂǀĞ ƚŽ ĂĐĐĞƉƚ ƚŚĞŵ ĂƐ ƉĂƌƚ ŽĨ ƚŚĞŝƌ ŶĞƚǁŽƌŬ͘ ƚ ƚŚĞ ƐĂŵĞ ƟŵĞ͕ ƚŚĞLJ ŚĂǀĞ ƚŽ ĞŶƐƵƌĞ ŝŶĨŽƌŵĂƟŽŶ ƐĞĐƵƌŝƚLJ ĂŶĚ ƐĞĐƵƌŝƚLJ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͛Ɛ ĂƐƐĞƚƐ͘ &ƌŽŵ ƚŚĞ ĚĂƚĂ ĐĞŶƚĞƌƐ ƉŽŝŶƚ ŽĨ ǀŝĞǁ͕ ƚŚĞƌĞ ŝƐ Ă ĨƵŶĚĂŵĞŶƚĂů ĐŚĂŶŐĞ ŚĂƉƉĞŶŝŶŐ ŝŶ ƚŚĞ ǁĂLJ LJŽƵ ĚĞƐŝŐŶ ƚŚĞ ĂƌĐŚŝƚĞĐƚƵƌĞ ĂŶĚ ĐŽŶŶĞĐƚ ǀĂƌŝŽƵƐ ĞůĞŵĞŶƚƐ ǁŝƚŚŽƵƚ ĐƌĞĂƟŶŐ ŵƵůƟƉůĞ ŚŽƉƐ͘ Ŷ ŝŶĐƌĞĂƐĞ ŝŶ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ ďůĂĚĞ ƐĞƌǀĞƌƐ ĚƵĞ ƚŽ Ă ŚŝŐŚĞƌ ĚĞŵĂŶĚ ĨŽƌ ĐŽŵƉƵƚĞ ĐĂƉĂĐŝƚLJ ǁŝůů ĂůƐŽ ĚŽ ƌŽƵŶĚ ŽĨ ƚĂůŬƐ ŝŶ ƚŚĞ ĐŽŵŝŶŐ ƟŵĞƐ͘ dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ĂůƐŽ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ŚŝŐŚͲĚĞŶƐŝƚLJ ƌĂĐŬ ďĂƐĞĚ ŵŽĚĞůƐ ƚŽ ŽƉƟŵŝnjĞ ƚŚĞ ƐƉĂĐĞ Θ ĐĂƉĂĐŝƚLJ͘ WƌŽĂĐƟǀĞ ĂŶĚ ƌĞĂůͲƟŵĞ ŵŽŶŝƚŽƌŝŶŐ Θ ŵĂŶĂŐĞŵĞŶƚ ŝƐ ŐĂŝŶŝŶŐ ƉŽƉƵůĂƌŝƚLJ ƚŽ ĂŶƟĐŝƉĂƚĞ ĂŶLJ ĨĂŝůƵƌĞ Žƌ ůŽƐƐ ŝŶ ĂǀĂŝůĂďŝůŝƚLJ͘ /ƚ ǁŽƵůĚ ƐŽŽŶ ďĞ ƚŚĞ ŬĞLJ ĚŝīĞƌĞŶƟĂƚŽƌ ƐĞƉĂƌĂƟŶŐ Ă ƐƵĐĐĞƐƐĨƵů ŽƉĞƌĂƟŽŶ ĨƌŽŵ ƚŚĞ ŵĞĚŝŽĐƌĞ ŽŶĞƐ͘ /KƐ ǁŝůů ƉƌĞĨĞƌ ŝŶƚĞŐƌĂƚĞĚ ŝŶƚĞƌŽƉĞƌĂďůĞ ƐLJƐƚĞŵƐ ƚŽ ĞŶĂďůĞ ƐƉĞĞĚLJ ŝŵƉůĞŵĞŶƚĂƟŽŶ ĂŶĚ ƌĞĚƵĐĞ ŽƉĞƌĂƟŽŶĂů ĐŽƐƚƐ ǁŝƚŚŽƵƚ ĐŽŵƉƌŽŵŝƐŝŶŐ ŽŶ ĂĚĂƉƚĂďŝůŝƚLJ͘ ͚ ĸĐŝĞŶĐLJ ǁŝƚŚŽƵƚ ĐŽŵƉƌŽŵŝƐĞ͛ Žƌ ŽƉƟŵŝnjĂƟŽŶ ŽĨ ĂǀĂŝůĂďůĞ ƌĞƐŽƵƌĐĞƐ ǁŽƵůĚ ďĞ ƚŚĞ ‘de facto’ ƚƌĞŶĚ ŝŶ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌƐ͘ Akanksha Singh akankshas@cybermedia.co.in

CSG has been enabling businesses to accurately capture, manage, generate and ŽƉƟŵŝnjĞ ƌĞǀĞŶƵĞ͕ ƐƚƌĞŶŐƚŚĞŶ ĐƵƐƚŽŵĞƌ ƌĞůĂƟŽŶƐŚŝƉƐ ĂŶĚ ĞdžƉůŽŝƚ ĞŵĞƌŐŝŶŐ ŽƉƉŽƌƚƵŶŝƟĞƐ ĂĐƌŽƐƐ Ăůů ĐŽŵŵƵŶŝĐĂƟŽŶ ĐŚĂŶŶĞůƐ ĨŽƌ ŽǀĞƌ Ϯϱ LJĞĂƌƐ͘ tĞ ŚĂǀĞ ŚĞůƉĞĚ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŽ ĞdžĞĐƵƚĞ ŽŶ Ă ǀĂƌŝĞƚLJ ŽĨ ŝŶŶŽǀĂƟǀĞ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ƚŚƌŽƵŐŚ ŵƵůƟƉůĞ ĚĞůŝǀĞƌLJ ŵŽĚĞůƐ͖ ǁĞ ŚĂǀĞ ŚĞůƉĞĚ ƚŚĞŵ ƐĞĂŵůĞƐƐůLJ ƐƵƉƉŽƌƚ ŵƵůƟƉůĞ ƚLJƉĞƐ ŽĨ ĐŽŶƚĞŶƚ ŽǀĞƌ ŵƵůƟƉůĞ ƚĞĐŚŶŽůŽŐŝĞƐ ŽŶ ĂŶLJ ĚĞǀŝĐĞ͘ dŚĂŶŬ LJŽƵ ƚŽ ϱϬϬн ĐůŝĞŶƚƐ ŝŶ Ϯϰ ĐŽƵŶƚƌŝĞƐ ĂĐƌŽƐƐ ĐĂďůĞ͕ ǁŝƌĞůĞƐƐ͕ ĮdžĞĚͲůŝŶĞ͕ ƐĂƚĞůůŝƚĞ͕ ^͕ ƵƟůŝƟĞƐ͕ ŵĞĚŝĂ͕ ĞŶƚĞƌƚĂŝŶŵĞŶƚ͕ ƌĞƚĂŝů͕ ĮŶĂŶĐŝĂů ƐĞƌǀŝĐĞƐ ĂŶĚ ŵŽƌĞ ǁŚŽ ŚĂǀĞ ƉůĂĐĞĚ ƚŚĞŝƌ ƚƌƵƐƚ ŝŶ ^' ĂƐ ƚŚĞŝƌ ƉĂƌƚŶĞƌ ŝŶ ƵƐŝŶĞƐƐ ^ƵƉƉŽƌƚ ^LJƐƚĞŵƐ ; ^^Ϳ ƐŽůƵƟŽŶƐ͘ DŽǀŝŶŐ ĂŚĞĂĚ ƚŽ ĐŽͲĐƌĞĂƚĞ ƐƵĐĐĞƐƐĞƐ ƚŽŐĞƚŚĞƌ͕ ůĞƚ͛Ɛ ĂĐĐĞůĞƌĂƚĞ ďƵƐŝŶĞƐƐ͘ ŶLJǁŚĞƌĞ͘

VERTICAL

BPO

Changing Times...

With the changing times and trends, BPO has also donned new roles and functions. By integrating non-voice processes and social media, it is all set to woo customers

T

he speed and nature of demographic, technological, and social change are fast exceedŝŶŐ ƚŚĞ ĐĂƉĂďŝůŝƟĞƐ ŽĨ ƚŚĞ ƚƌĂditional contact center to effectively service customers.

KŶ ŽŶĞ ŚĂŶĚ͕ ŚĞŝŐŚƚĞŶĞĚ ĞdžƉĞĐƚĂƟŽŶƐ ĨŽƌ ƉĞƌƐŽŶĂůŝnjĞĚ ƐĞƌǀŝĐĞ ĂƌĞ ĐŽŶƟŶƵŽƵƐůLJ being set and reset by new customer engagement innovations. On the other, ƐŽĐŝĂů ŵĞĚŝĂ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŝƐ ŝŵƉĂĐƟŶŐ ĂŶ ŽƌŐĂŶŝnjĂƟŽŶ͛Ɛ ĂďŝůŝƚLJ ƚŽ ĚŝƌĞĐƚůLJ ƐŚĂƉĞ ĐƵƐƚŽŵĞƌ ĂƫƚƵĚĞƐ ĂŶĚ ƉĞƌĐĞƉƟŽŶƐ͘ >ŝŬĞ ŶĞǀĞƌ ďĞĨŽƌĞ͕ ŝŶĨŽƌŵĂƟŽŶ ƌĞŐĂƌĚing products, services, and experiences is now exchanged faster, more extensively, and more dynamically.

ďĞ ƚŚĞ ŵƵĐŚ ƐŽƵŐŚƚͲĂŌĞƌ ĐƵƐƚŽŵĞƌ ĞdžƉĞƌŝĞŶĐĞ͕ ǁŚŝĐŚ ŽƌŐĂŶŝnjĂƟŽŶƐ ǁŽƵůĚ ďĞ looking for in the coming quarters. Hence telecom companies need to gear up with a higher bandwidth to meet their network demands at reduced costs. CIOs face a series of challenges in making sure that network investments keep pace with the ƌŝƐŝŶŐ ĞdžƉĞĐƚĂƟŽŶƐ͘

Pain Points KǀĞƌĂůů ŶĞƚǁŽƌŬͲǁŝƐĞ͕ ƚƌĂĸĐ ŝƐ ŐƌŽǁŝŶŐ Ăƚ a record pace, thanks to SaaS, VoIP, video, ĂŶĚ ĞŵĞƌŐŝŶŐ ĐůŽƵĚ ďĂƐĞĚ ĐŽŵƉƵƟŶŐ ĂƌĐŚŝƚĞĐƚƵƌĞƐ͘ ŐŝŐĂďLJƚĞ ŽĨ ŶĞƚǁŽƌŬ ƚƌĂĸĐ will quickly grow to 10 GbE in less than 5 years, and requirements are outpacing ƚŚĞ ƐƚĂŶĚĂƌĚ ŶĞƚǁŽƌŬ ƌĞĨƌĞƐŚ ƟŵĞ͘ dŚŝƐ

ǁŝůů ŚĂǀĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂŐŐƌĞƐƐŝǀĞůLJ ŵŽǀing to 10 GbE in the data center to keep ƵƉ ǁŝƚŚ ƚƌĂĸĐ ĚĞŵĂŶĚƐ͘ dŽĚĂLJ͛Ɛ /d ĞdžĞĐƵƟǀĞƐ ĂƌĞ ƐƚƌƵŐŐůŝŶŐ ƚŽ ƐƚĂLJ Ăƚ ƚŚĞ ƚŽƉ ŽĨ ĞƐĐĂůĂƟŶŐ ŶĞƚǁŽƌŬ ŽƉĞƌĂƚŝŽŶƐ͘ ƐƵďƐƚĂŶƚŝĂů ĂŵŽƵŶƚ ŽĨ ƟŵĞ ŝƐ ƐƉĞŶƚ ŽŶ ďĂƐŝĐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ůŝĨĞͲ cycle management, whereas IT managers would rather see their network teams ǁŽƌŬŝŶŐ ŽŶ ĂƉƉůŝĐĂƟŽŶͲƌĞůĂƚĞĚ ŝƐƐƵĞƐ Žƌ ŵŽƌĞ ƉƌŽĂĐƟǀĞ ŶĞƚǁŽƌŬ ĚĞƐŝŐŶ͘ The need to upgrade networks is exacĞƌďĂƚĞĚ ďLJ ƚŚĞ ĨĂĐƚ ƚŚĂƚ ŵĂŶLJ WKƐ ƐƟůů struggle with the sheer magnitude of trafĮĐ ŐƌŽǁƚŚ ĂŶĚ ƵƉŐƌĂĚĞ ĐŚĂůůĞŶŐĞƐ͘ DŽǀing forward, a network upgrade does not mean just building bigger pipes. In short, ďĂŶĚǁŝĚƚŚ ŝƐ ŶĞĐĞƐƐĂƌLJ ďƵƚ ŶŽƚ ƐƵĸĐŝĞŶƚ͘

Transgressing from the Traditional Non-voice processes such as email, chat, SMS, and social media are becoming more relevant, as consumers use mulƟƉůĞ ŵŽĚĞƐ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶ͘ ůƐŽ͕ ĂŶ important component, especially in the telecom sector, and to a great extent in BPOs is the uptake of videos in mass.

BPOs are providing video services in adĚŝƟŽŶ ƚŽ ƚƌĂĚŝƟŽŶĂů ǀŽŝĐĞ ĂŶĚ ďĂĐŬͲŽĸĐĞ ĚĂƚĂ ŽƉĞƌĂƟŽŶƐ͘ tŝƚŚ ǀŝĚĞŽ ďĂƐĞĚ ŝŶƚĞƌĂĐƟŽŶ͕ ƟŐŚƚĞƌ ŝŶƚĞŐƌĂƟŽŶ ƚŽ ŶŽŶͲǀŽŝĐĞ ĐŚĂŶŶĞůƐ ǁŽƵůĚ

SANJEEV PRASAD, CIO, Genpact RAJENDRA DESHPANDE, CTO, Intelenet MD HAYATH C, director, contact center sales (India and Saarc), Avaya India SAMIR SAYED, VP, sales, AGC Networks DAISY CHITTILAPILLY, VP, sales, Cisco India and Saarc RAVI CHAUHAN, managing director, Juniper Networks India & Saarc BALA MAHADEVAN, CEO, Orange Business Services India PRATIK CHUBE, country GM, products, Emerson Network Power India

48 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

VERTICAL

BPO

Instead, high-performance networks that minimize latency, decrease packet loss, ĂŶĚ ƉƌŝŽƌŝƟnjĞ ŵŝƐƐŝŽŶͲĐƌŝƟĐĂů ƚƌĂĸĐ ĂƌĞ required. The primary driver will be the explosion in SaaS, the convergence of ǀŽŝĐĞ ĂŶĚ ǀŝĚĞŽ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ /W ďĂƐĞĚ storage, and a much heavier reliance on ŽƚŚĞƌ ƌĞĂůͲƟŵĞ ǁĞď ĂŶĚ ŶĞƚǁŽƌŬ ƚƌĂĸĐ͘ Furthermore, any implementation needs to factor in the RoI that it provides.

A similar case in point would be cloud ĐŽŵƉƵƟŶŐ͘ tŚŝůĞ ĐůŽƵĚ ŚĂƐ ďĞĞŶ ŵĂŬŝŶŐ ƐƵĸĐŝĞŶƚ ŝŶƌŽĂĚƐ ĂŶĚ ŽīĞƌƐ ŇĞdžŝďŝůŝƚLJ͕ ĚŝƐƌƵƉƟǀĞ ĂĚǀĂŶƚĂŐĞƐ͕ ĂŶĚ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐŝĞƐ͕ ŝƚ LJĞƚ ŶĞĞĚƐ ƚŽ ĞƐƚĂďůŝƐŚ ƚŚĞ case for RoI and security, which is a key ƚŽ ƚŚĞ WK ŝŶĚƵƐƚƌLJ͘ Telecom being the backbone for all ĐŽŶŶĞĐƟǀŝƚLJ ĂŶĚ ŝŶ ƚƵƌŶ ƚŽ WK ŝŶĚƵƐƚƌLJ͕ hence plays a key role in the growth of ŝŶĚƵƐƚƌLJ͘ dŽĚĂLJ ĞǀĞŶ ŝĨ ƚŚĞƌĞ ĂƌĞ ŵƵůƟƉůĞ ƚĞůĞĐŽŵ ƉƌŽǀŝĚĞƌƐ͕ ŝŶĚƵƐƚƌLJ ŝƐ ƐƟůů ƐƚƌƵŐgling to meet business demands of high ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ƚĞůĞĐŽŵŵƵŶŝĐĂƟŽŶ ůŝŶŬƐ͘ Local land infrastructure and regulatory controls make it tougher for telecom companies to provide a scalable and resilient infrastructure for customers.

Few telecom providers even share the core backbone connectivity, which in turn reduces the resiliency and defeats the purpose of having redundant service providers.

Emerging Faces of Outsourcing /ŶĚŝĂŶ WKƐ ĨĂĐĞ Ă ŚƵŐĞ ĐŚĂůůĞŶŐĞ ƚŽ ŝŶĐƌĞĂƐĞ ƉĞƌ ĞŵƉůŽLJĞĞ ƉƌŽĮƚĂďŝůŝƚLJ ǁŚŝůĞ Ăƚ ƚŚĞ ƐĂŵĞ ƟŵĞ ƌĞŵĂŝŶ ĐŽŵƉĞƟƟǀĞ ŝŶ the service provider market. A new set of ĐŽƵŶƚƌŝĞƐ ůŝŬĞ ŚŝŶĂ͕ >ĂƟŶ ŵĞƌŝĐĂ͕ ĂŶĚ South Africa are emerging as outsourcing ĚĞƐƟŶĂƟŽŶƐ͕ ĞƐƉĞĐŝĂůůLJ ĨŽƌ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ͘ KŶĞ ŽĨ ƚŚĞ ŽŶŐŽŝŶŐ ĐŚĂůůĞŶŐĞƐ ƚŚĂƚ ƚŚĞ WK ŝŶĚƵƐƚƌLJ ĨĂĐĞƐ ŝƐ ƚŚĞ ĂƉƉůŝĐĂƟŽŶ of technology that can help in business transformation and help streamline the next wave of changes while having segregated IT environments. For ŝŶƐƚĂŶĐĞ͕ ǁŚŝůĞ ĚĞƐŬƚŽƉ ǀŝƌƚƵĂůŝnjĂƟŽŶ ŚĞůƉƐ ŝŶ ĐĞŶƚƌĂůŝnjŝŶŐ ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ĐĂŶ ĂŝĚ ŝŶ ĞĸĐŝĞŶƚ ƵƐĞ ŽĨ ƌĞƐŽƵƌĐĞƐ͕ ŝƚ needs to be further customized within

Business process as a service (BPaaS) is emerging as a BPO game-changer, reminiscent of Software as a Service (SaaS) a decade ago

Ă ƚŚŝƌĚͲƉĂƌƚLJ WK͕ ŐŝǀĞŶ ƚŚĞ ƐĞŐƌĞŐĂƚĞĚ IT environments.

Pain Relievers dŚĞƌĞ ŝƐ Ă ŶĞĞĚ ĨŽƌ ƐĐĂůĂďůĞ ĂŶĚ ŽƉƟŵŝnjĞĚ ŵƵůƟƉůĞ ŐůŽďĂů ĚĞůŝǀĞƌLJ ĐĞŶƚĞƌƐ for voice and non-voice processes that ǁŽƵůĚ ŶĞĞĚ ŝŶƚĞŐƌĂƟŽŶ ĂŶĚ ƚŚĞ ƌŝŐŚƚ set of tools and technologies with open architectures and industry standard protocols to achieve them.

The industry needs virtualization with tighter integration of nonvoice channels with a differentiated customer experience. ƵƐŝŶĞƐƐ WƌŽĐĞƐƐ ĂƐ Ă ^ĞƌǀŝĐĞ ; WĂĂ^Ϳ ŝƐ ĞŵĞƌŐŝŶŐ ƚŽ ďĞ Ă WK ŐĂŵĞͲĐŚĂŶŐĞƌ͕ reminiscent of Software as a Service ;^ĂĂ^Ϳ Ă ĚĞĐĂĚĞ ĂŐŽ͘ dŚŝƐ ĚĞůŝǀĞƌLJ ŵŽĚĞů provides advantages that go beyond cost ƐĂǀŝŶŐƐ ĂŶĚ ŚĞŶĐĞ ǁŝůů ĮŶĚ ǁŝĚĞƐƉƌĞĂĚ ĂĐĐĞƉƚĂďŝůŝƚLJ͘ dŚŝƐ ŵŽĚĞů ŽīĞƌƐ ƚĂŶŐŝďůĞ business advantages especially for capitalƐƚĂƌǀĞĚ ĮƌŵƐ͘ dŽĚĂLJ WKƐ ĂƌĞ ĨĂƐƚ ƐŚŝŌŝŶŐ ĂŶĚ ƌĞligiously following technologies such as ƵƐŝŶĞƐƐ WƌŽĐĞƐƐ ĂƐ Ă ^ĞƌǀŝĐĞ ; WĂĂ^Ϳ͕ ǀŝƌƚƵĂůŝnjĂƟŽŶ͕ ĂŶĚ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ŝŶ ŽƌĚĞƌ ƚŽ ƉƌŽǀŝĚĞ ĐŽƐƚͲĞīĞĐƟǀĞ͕ ŚŝŐŚůLJͲ ƐĐĂůĂďůĞ͕ ĂŶĚ ƋƵŝĐŬͲƚŽͲŵĂƌŬĞƚ ƐŽůƵƟŽŶƐ͕ ƉƌŽĚƵĐƚƐ͕ ĂŶĚ ƉůĂƞŽƌŵƐ ĨŽƌ ĐůŝĞŶƚƐ͘ dŚŝƐ ĞĨĨŽƌƚ ŝƐ ŚĞůƉŝŶŐ WKƐ ƚŽ ƚĂƌŐĞƚ ŶĞǁ ŵĂƌŬĞƚƐ ƐƵĐŚ ĂƐ ŵŝĚͲƐŝnjĞ ŽƌŐĂŶŝnjĂƟŽŶƐ while also providing technology for the ĐŽŵƉĂŶLJ͛Ɛ ^ŵĂƌƚ ŶƚĞƌƉƌŝƐĞ WƌŽĐĞƐƐ ;^ W^DͿ ŽīĞƌŝŶŐ͘ /d Θ ŽŵŵƵŶŝĐĂƟŽŶ ƐĞƚͲƵƉ ŝƐ Ă ďƵƐŝness enabler. Having seen significant

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growth in the last many years and having made huge investments in ICT set-ups, the /KƐ͛ ƉƌŝŽƌŝƚLJ ŶŽǁ ŝƐ ƚŽ ƐǁĞĂƚ ƚŚĞ ĂƐƐĞƚƐ͘ ŽŶƐŽůŝĚĂƟŽŶ͕ ǀŝƌƚƵĂůŝnjĂƟŽŶ͕ ĐĞŶƚƌĂůŝnjĞĚ management, etc, are some of the ways to do so. /KƐ ĂƌĞ ŶŽǁ ůŽŽŬŝŶŐ Ăƚ ǁĂLJƐ ĂŶĚ means of leveraging technology to ƌĞŶĚĞƌ ďĞƩĞƌ ĞdžƉĞƌŝĞŶĐĞ ƚŽ ƚŚĞŝƌ Ğŵployees, customers, partners, and suppliers. It has increasingly becoming ŝŵƉŽƌƚĂŶƚ ĨŽƌ /KƐ ƚŽ ĂůŝŐŶ / d ŝŶǀĞƐƚŵĞŶƚ ƚŽ KƐ͛ ďƵƐŝŶĞƐƐ ƉƌŝŽƌŝƟĞƐ ĂŶĚ furthermore deliver business outcomes ĂŐĂŝŶƐƚ ƚŚĞƐĞ ŝŶǀĞƐƚŵĞŶƚƐ͘ ĸĐŝĞŶƚ ĂŶĚ ĞīĞĐƟǀĞ / d ĞŶǀŝƌŽŶŵĞŶƚ ŝƐ Ă ĐŽŵƉĞƟƟǀĞ ĂĚǀĂŶƚĂŐĞ͘ tŝƚŚ ŐƌŽǁŝŶŐ ďƵƐŝŶĞƐƐ ĚĞŵĂŶĚƐ ĂŶĚ dynamic requirements, IT infrastructure services have been in tremendous pressure of delivery of services for business. dŚĞƌĞ ŚĂǀĞ ďĞĞŶ Ă ƐŚŝŌ ŝŶ /d ƐƉĞŶĚ ĨƌŽŵ capital expenditure to pay-per-use facility to enable end clients to keep cost low as they have shorter business contracts.

This facility has helped lot of booming ďƵƐŝŶĞƐƐ ƚŽ ďĞŶĞĮƚ ĨƌŽŵ WK ŝŶĚƵƐƚƌLJ ďLJ outsourcing processes at a cheaper cost and skilled services.

To meet industry requirements, ƚĞůĞĐŽŵ ĐŽŵƉĂŶŝĞƐ ĂŶĚ K DƐ ǁŝůů need to collaborate with each other to provide an end-to-end service delivery model at a cheaper cost. Additionally, product manufacturing companies would need to enhance products to act as a single system for end-to-end business requirements.

Growing business demands to expand operations in rural areas of domestic ŵĂƌŬĞƚ ŚĂǀĞ ŵĂĚĞ WK ŝŶĚƵƐƚƌŝĞƐ ƚŽ ǁŽƌŬ on deploying a centralized system archiƚĞĐƚƵƌĞ ǁŝƚŚ ƐƚƌŽŶŐ Wͬ Z ĚĞƉůŽLJŵĞŶƚ͘ Telecom companies have been spreading ƚŚĞŝƌ ƌĞĂĐŚ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ĂŶĚ ƟĞƌͲϮ ĂŶĚ Ͳϯ ĐŝƟĞƐ ƚŽ ƉƌŽǀŝĚĞ ĐŽŶŶĞĐƟǀŝƚLJ ĨŽƌ ĞdžƉĂŶĚŝŶŐ WK ŽƉĞƌĂƟŶŐ ĐŽŵƉĂŶŝĞƐ͘ dŚŝƐ ŚĂƐ ŚĞůƉĞĚ ƚŚĞ WK ŝŶĚƵƐƚƌLJ ƚŽ ƐƉĞĞĚ ƵƉ deployment in rural areas as the dependency has now reduced only on providing telecommunications infrastructure in ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘ Akanksha Singh akankshas@cybermedia.co.in

VERTICAL

INSURANCE

Hot and Happening!

The Indian insurance industry has been firing on all cylinders since the last couple of years, all thanks to ICT

T

he insurance industry has been growing in leaps and bounds. All the bigwigs of the business world have made their presence felt in this sector. The growth in the industry can ďĞ ĂƩƌŝďƵƚĞĚ ƚŽ ŶƵŵĞƌŽƵƐ ĨĂĐƚƐ͕ ŚŽǁĞǀĞƌ topping the chart happens to be the imƉůĞŵĞŶƚĂƟŽŶ ŽĨ / d͘ / d ĂĚŽƉƟŽŶ ŝŶ ƚŚĞ insurance industry is expected to witness a dynamic growth in the ensuing years.

WƌĞƐĞŶƚůLJ͕ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ / d ŝŶ ŝŶƐƵƌance is undergoing dynamic growth owing ƚŽ ƚŚĞ ŐƌŽǁŝŶŐ ĐŽŵƉůĞdžŝƟĞƐ ĂƌŝƐŝŶŐ ĨƌŽŵ ŚƵŐĞ ĐƵƐƚŽŵĞƌ ďĂƐĞ͘ /ŶƐƵƌĞƌƐ ƉƌŝŵĂƌŝůLJ implement technology in the areas of ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͕ ĚĂƚĂ ĂŶĂůLJƚŝĐƐ͕ ĂŶĚ process management.

With the ongoing growth in customer ďĂƐĞ ĂŶĚ ĚĂŝůLJ ƚƌĂŶƐĂĐƟŽŶƐ͕ ŝŶƐƵƌĞƌƐ ŝŶ /ŶĚŝĂ ĂƌĞ ŐƌĂĚƵĂůůLJ ƐŚŝŌŝŶŐ ƚŚĞŝƌ ĨŽĐƵƐ ƚŽ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ / d ŽƌŝĞŶƚĞĚ ƚŽŽůƐ͕ ƐĞƌǀŝĐĞƐ͕ ĂŶĚ ƉůĂƞŽƌŵƐ͘ hŶƟů ŶŽǁ͕ ƚŚĞ / d ĂĚŽƉƟŽŶ ŝŶ ƚŚĞ ŝŶƐƵƌĂŶĐĞ ŝŶĚƵƐƚƌLJ ŚĂƐ ŽĐĐƵƌƌĞĚ ŝŶ Ă ƉŚĂƐĞĚ ŵĂŶŶĞƌ͕ ǁŚĞƌĞŝŶ it has exhibited a steady but impressive growth rate over the years.

Embracing Technologies Almost all insurers have set aside a sigŶŝĮĐĂŶƚ ƉĂƌƚ ŽĨ ƚŚĞŝƌ ŝŶǀĞƐƚŵĞŶƚƐ ĨŽƌ /d ƚŽ ƵƉŐƌĂĚĞ ĂŶĚ ŵĂŝŶƚĂŝŶ ƚŚĞ /d ƌĞƋƵŝƌĞments as and when the need arises. With a commitment to embrace all possible ƚĞĐŚŶŽůŽŐŝĞƐ͕ ďĞ ŝƚ ŝŶ /d͕ ƚĞůĞĐŽŵ͕ Žƌ ŶĞƚǁŽƌŬŝŶŐ͕ ƚŽ ůŽǁĞƌ ƚŚĞ ƚƌĂŶƐĂĐƟŽŶ ĐŽƐƚƐ and provide seamless service to customĞƌƐ͘ dŚĞLJ ĂƌĞ ƉĞƌŝŽĚŝĐĂůůLJ ƌĞǀŝĞǁŝŶŐ ƚŚĞ /d investments and the progress of business ŐŽĂůƐ͘ ŶLJ ŶĞǁ /d ŝŶǀĞƐƚŵĞŶƚ ŝƐ ŝŶŝƟĂƚĞĚ and driven by business goals. Hence the ZŽ/ ŝƐ ĐĂůĐƵůĂƚĞĚ ďĞĨŽƌĞ ƚŚĞ ƐƚĂƌƚ ŽĨ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ͘ ĐĐŽƌĚŝŶŐ ƚŽ ƌĞƐĞĂƌĐŚ ƌĞƉŽƌƚƐ͕ / d ƐƉĞŶĚŝŶŐ ďLJ ŝŶƐƵƌĞƌƐ ŝŶ /ŶĚŝĂ ŝƐ ĂŶƟĐŝƉĂƚĞĚ to grow from last year’s `76.17 bn with a 'Z ŽĨ ĂƌŽƵŶĚ ϭϰй ƚŚƌŽƵŐŚ ϮϬϭϱ͘

Growth Drivers KŶĞ ŽĨ ƚŚĞ ďŝŐŐĞƐƚ ůŝŵŝƚĂƟŽŶƐ ĨĂĐĞĚ ďLJ the network today is bandwidth. New ƚĞĐŚŶŽůŽŐŝĞƐ ƐƵĐŚ ĂƐ ϯ' ǁŝůů ďƌĞĂŬ ƚŚĂƚ barrier making data available in more ways than we can think of today. Some of

UC DUBEY, executive director, IT, IFFCO-TOKIO General Insurance SRIRAM KRISHNAN, EVP, IT, ING Life Insurance HEMAL PATEL, CEO, Elitecore Technologies VISHAK RAMAN, senior regional director, Fortinet India & Saarc

52 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƚŚĞ ĂĚǀĂŶƚĂŐĞƐ ǁĞ ƐĞĞ ŽĨ ŝŵƉůĞŵĞŶƟŶŐ ϯ' ĂƌĞ ŝŶĐƌĞĂƐĞĚ ƵƐĂŐĞ ŽĨ ŵƵůƟŵĞĚŝĂ ĂŶĚ ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ŽĸĐĞƐ ŝŶ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘ ϯ' ŝƐ ŵĂŬŝŶŐ /d ĂĐĐĞƐƐŝďůĞ ƚŽ ĞǀĞŶ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͕ ǁŚŝĐŚ ŝƐ ŚĞůƉing insurers to reach out to a larger ƉŽƉƵůĂƟŽŶ ĂŶĚ ƉĞŶĞƚƌĂƚĞ ŝŶƚŽ ĐƵƌƌĞŶƚůLJ untapped markets. ƵƌƌĞŶƚůLJ͕ ŵĂŶLJ ůŽĐĂƚŝŽŶƐ ĨĂĐĞ ĂŶ ŝƐƐƵĞ ŽĨ ďĂŶĚǁŝĚƚŚ͕ ĐĂƵƐŝŶŐ ĚĞůĂLJƐ ŝŶ policy issuance and other operations. ϯ' ǁŽƵůĚ ĞŶĂďůĞ ƚŚĞŵ ƚŽ ŚĂŶĚůĞ ůĂƌŐĞ ǀŽůƵŵĞƐ ŵŽƌĞ ĞĸĐŝĞŶƚůLJ͘ ŽŵŵƵŶŝĐĂƟŽŶ ƚŚƌŽƵŐŚ ǀŝĚĞŽ ǁŽƵůĚ ŚĞůƉ ŝŶƐƵƌĞƌƐ provide more personalized service to the ĐƵƐƚŽŵĞƌ͕ ŝŶ ĐŽŵƉĂƌŝƐŽŶ ƚŽ Ă ƚĞůĞƉŚŽŶŝĐ ĐŽŶǀĞƌƐĂƟŽŶ͘ tŝƚŚ ϯ' ĂƉƉůŝĐĂƟŽŶƐ ƵƐĞĚ ĨŽƌ ĐŽŵmercial purposes can be made easily accessible at home through basic telecom ĂŶĚ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ dŚŝƐ ǁŽƵůĚ ĂůƐŽ ĞŶable insurers to reach out to housewives who can work as insurance agents from the comfort of their homes.

Hotspots Technology that empowers database management and provides stronger data security has also been a hotspot area of the industry. Database is a key area for ƚŚĞ ŝŶƐƵƌĂŶĐĞ ĐŽŵƉĂŶŝĞƐ͕ ĂƐ ƚŚĞLJ ŬĞĞƉ growing with the growth of the company. ƌĐŚŝǀŝŶŐ ƚŚĞ ĚĂƚĂďĂƐĞƐ ŝƐ Ă ŵĂƩĞƌ ŽĨ ĐŽŶĐĞƌŶ͘ /ƚ ďĞĐŽŵĞƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ƚŽ ƚĂŬĞ ƚŚĞ ĚĂƚĂ ĨƌŽŵ ƚŚĞ ƉƌŽĚƵĐƟŽŶ ĞŶǀŝƌŽŶment and archive it in a low-cost storage

E-Health Video Surveillance

VERTICAL

INSURANCE

environment, so that it can be accessed ĨƌŽŵ ƟŵĞ ƚŽ ƟŵĞ͘ <ĞĞƉŝŶŐ ĚĂƚĂ ŝŶ ƚŚĞ ƉƌŽĚƵĐƟŽŶ ĞŶǀŝƌŽŶŵĞŶƚ ƚƵƌŶƐ ŽƵƚ ƚŽ ďĞ ĞdžƉĞŶƐŝǀĞ͘ ,ĂǀŝŶŐ Ă ƐŽůƵƟŽŶ ƚŽ ŚĂǀĞ Ă ƐĞĐŽŶĚĂƌLJ ƐƚŽƌĂŐĞ ŵĞĚŝƵŵ ƚŽ ƐƚŽƌĞ ƚŚĞ ƵŶǁĂŶƚĞĚ ĚĂƚĂ ĐĂŶ ŝŶĚĞĞĚ ďĞ ƵƐĞĨƵů͘ ĂƚĂďĂƐĞ ĞŶĐƌLJƉƟŽŶ ŝƐ ĂŶŽƚŚĞƌ ĨŽĐƵƐ ĂƌĞĂ ŝŶ ƚŚĞ ĐŽŶƚĞdžƚ ŽĨ ĐŽŵƉůLJŝŶŐ ǁŝƚŚ ƐĞĐƵƌŝƚLJ ƐƚĂŶĚĂƌĚƐ͘ ^ĞĐƵƌŝƚLJ ŝƐ Ă ďŝŐ ƚŚƌĞĂƚ ƚŽ ƚŚĞ ŝŶƐƵƌĂŶĐĞ ŝŶĚƵƐƚƌLJ ĂƐ ƚŚĞ ĚĂƚĂ͕ ĐŽŶĐĞƌŶŝŶŐ ĐƵƐƚŽŵĞƌƐ͕ ŽƌŐĂŶŝnjĂƟŽŶƐ͕ ĂŶĚ ƉĂLJŵĞŶƚƐ ŝƐ ǀĞƌLJ ƐĞŶƐŝƟǀĞ͘ ŽŵƉĂŶŝĞƐ ĂƌĞ ĂůƐŽ ůŽŽŬŝŶŐ Ăƚ ĚĂƚĂďĂƐĞ ĞŶĐƌLJƉƟŽŶ ŶŽƚ ŽŶůLJ ĨŽƌ ƚŚĞ ƐƚĂƟĐ ĚĂƚĂ ďƵƚ ĂůƐŽ ĨŽƌ ƚŚĞ ĚĂƚĂ ŝŶ ƚƌĂŶƐŝƟŽŶ͘ EĞĞĚ ĨŽƌ ďĞƩĞƌ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ ĂŶĚ ƐƵƌǀŝǀĂů ŽĨ ƚŚĞ ĮƩĞƐƚ ŚĂƐ ĂůƐŽ ďĞĞŶ ŽŶĞ ŽĨ ƚŚĞ ŬĞLJ ĚƌŝǀĞƌƐ ŽĨ ƚŚĞ ŵĂƌŬĞƚ ĚLJŶĂŵŝĐƐ͘ ƚ ƉƌĞƐĞŶƚ͕ ƚŚĞƌĞ ĂƌĞ ϰϵ ŝŶƐƵƌĞƌƐ ŽƉĞƌĂƟŶŐ ŝŶ ƚŚĞ ŶĂƟŽŶ͕ ƚŚƵƐ ŵĂŬŝŶŐ ƚŚĞ ƐĞĐƚŽƌ ǀĞƌLJ ĐŽŵƉĞƟƟǀĞ ǁŝƚŚ ƐŽ ŵĂŶLJ ƉůĂLJĞƌƐ ǀLJŝŶŐ ĨŽƌ Ă ŐƌĞĂƚĞƌ ƐŚĂƌĞ ŝŶ ƚŚĞ ŵĂƌŬĞƚ͘ /ŶƐƵƌĞƌƐ ĂƌĞ ŶŽǁ ĨŽƌĐĞĚ ƚŽ ƌĞǀĂŵƉ ƚŚĞŝƌ ƐĞƌǀŝĐĞƐ ĂŶĚ ƉƌŽĚƵĐƚ ƋƵĂůŝƚLJ ŽŶ Ă ƌĞŐƵůĂƌ ďĂƐŝƐ͕ ƐŽ ĂƐ ƚŽ ƐƵƌǀŝǀĞ ƚŚĞ ƉƌĞǀĂŝůŝŶŐ ĐŽŵƉĞƟƟŽŶ͘ ďĞƩĞƌ ĂŶĚ ĞĸĐŝĞŶƚ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ ŚĂƉƉĞŶƐ ƚŽ ďĞ ƚŚĞ ƚŽƉ ƉƌŝŽƌŝƚLJ ŽĨ ŵĂũŽƌ ŝŶƐƵƌĞƌƐ͕ ƚŚƵƐ ƚŚĞLJ ŚĂǀĞ ƐŚŝŌĞĚ ƚŚĞŝƌ ĨŽĐƵƐ ŽŶƚŽ /d ŝŵƉůĞŵĞŶƚĂƟŽŶ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ ŽƌŝĞŶƚĞĚ ƚŽŽůƐ ĂŶĚ ƐŽůƵƟŽŶƐ ĐƵƌƌĞŶƚůLJ͕ ĞdžƉĞƌŝĞŶĐŝŶŐ Ă ĚLJŶĂŵŝĐ ĚĞŵĂŶĚ ĂŶĚ ŚĞŶĐĞ ŝƐ ƐƟŶŐ ƚŚĞ ŽǀĞƌĂůů / d ƵƐĂŐĞ ďLJ ŵĂŶŝĨŽůĚ͘

Trends dŚĞƌĞ ĂƌĞ ĚŝǀĞƌƐĞ ƚƌĞŶĚƐ ŝŶ ƚŚĞ ŝŶƐƵƌĂŶĐĞ ƐĞĐƚŽƌ ƐƵĐŚ ĂƐ ŵŽǀŝŶŐ ĨƌŽŵ ĚĞĐĞŶƚƌĂůŝnjĞĚ ƚŽ ĐĞŶƚƌĂůŝnjĞĚ͕ ĂŶĚ ǀŝĐĞ ǀĞƌƐĂ͘ ,ŽǁĞǀĞƌ ƚŚĞƌĞ ŝƐ ƐƵƌĞůLJ ŽŶĞ ĚƌŝǀĞ ƚŽ ŽƉƟŵŝnjĞ ŽŶ ƚŚĞ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ůĞǀĞƌĂŐĞ ƚĞĐŚŶŽůŽŐLJ ƉŽƌƚĂůƐ͕ ŵŽďŝůĞ͕ ƌĞŵŽƚĞ ĂǀĂŝůĂďŝůŝƚLJ͕ ŽīͲ ůŝŶĞ͕ ĞƚĐ͘ /ƚ ŝƐ ĂůƐŽ ƟŵĞ ƚŽ ůŽŽŬ ŝŶƚĞƌŶĂůůLJ͕ ŝĞ͕ ŽƉƟŵŝnjĞ ƚŚĞ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ĚĞůŝǀĞƌLJ ŵĂŶĂŐĞŵĞŶƚ͕ ǁŚŝĐŚ ǁŽƵůĚ ĞŶƐƵƌĞ ƚŚĂƚ ŝŶ ƚŚĞ ůŽŶŐ ƌƵŶ͕ ǁĞ ĂƌĞ ďŽƵŶĚ ƚŽ ďĞ ĐŽƐƚ ĂŶĚ ƉĞƌĨŽƌŵĂŶĐĞ ŽƌŝĞŶƚĞĚ͘

Drivers Need for better customer service Presence of huge volume of data Rise in internet usage Rise in enterprise mobility

Almost all insurers have set aside a significant part of their investments for IT to upgrade and maintain the IT requirements as and when the need arises KƵƚƐŽƵƌĐŝŶŐ ŝƐ ĂŶŽƚŚĞƌ ƚƌĞŶĚ ǁŚŝĐŚ ŶĞĞĚƐ ƚŽ ďĞ ĐŽŶƐƚĂŶƚůLJ ŬĞƉƚ ƵŶĚĞƌ ŽďƐĞƌͲ ǀĂƟŽŶ͕ ǁŚĞƌĞŝŶ ŶŽŶͲĐŽƌĞ ĂĐƟǀŝƟĞƐ ŵĂLJ ŐĞƚ ŽƵƚƐŽƵƌĐĞĚ͘ dĞĐŚŶŽůŽŐLJ ƚƌĞŶĚƐ ƚŚĂƚ ĂƌĞ ŐĞƫŶŐ ƚŚĞ ůŝŵĞůŝŐŚƚ ĂƌĞ ƚŚŽƐĞ ƚŚĂƚ ĞŶĂďůĞ ŵĂdžŝŵƵŵ ĂŵŽƵŶƚ ŽĨ ƌĞĂĐŚ͘ &Žƌ ŝŶƐƵƌĂŶĐĞ͕ ƚŚĞƌĞ ƐŚŽƵůĚ ďĞ Ă ƐƚƌŽŶŐ ĚŝƐƚƌŝďƵƟŽŶ ƉůĂƞŽƌŵ ƚŽ ĐŽŶŶĞĐƚ ƚŽ ĚĂƚĂ ĂŶĂůLJƚŝĐƐ ĂŶĚ ƚŽ ĞŵƉŽǁĞƌ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ƉĂƌƚŶĞƌƐ ĂŶĚ ǀĞŶĚŽƌƐ͘ ^ĞƌǀŝĐĞ ĞŶĂďůŝŶŐ ƚŚĞ ĂƌĐŚŝƚĞĐƚƵƌĞ ŝƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ƉĞƌƐƉĞĐƟǀĞ͘ ůƐŽ͕ Ă ŶŽƟĐĞͲ ĂďůĞ ƚƌĞŶĚ ŝƐ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ƌĂƉŝĚůLJ ĚĞǀĞůŽƉ ĂƉƉůŝĐĂƟŽŶƐ ƵƐŝŶŐ Z ƚŽŽůƐ ƚŽ ŝŵƉƌŽǀĞ ƟŵĞͲƚŽͲŵĂƌŬĞƚ͘ tŝƌĞůĞƐƐ ƚĞĐŚŶŽůŽŐLJ͕ WŽ^ ƐĞƌǀŝĐĞƐ ĨŽƌ ƉŽůŝĐLJ ŝƐƐƵĂŶĐĞ͕ ĂŶĚ ĐůĂŝŵ ƐĞƩůĞŵĞŶƚ ǁŽƵůĚ ĚĞĨŝŶŝƚĞůLJ ďĞ ƚŚĞ ŬĞLJ ĚƌŝǀĞƌƐ ŽĨ ƐƵĐĐĞƐƐ ŝŶ ƚŚĞ ŵĂƌŬĞƚ͘ /Ŷ ĨĂĐƚ͕ ĂŶLJ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ŝƚƐ ĂĚĂƉƚĂƟŽŶ ƚŚĂƚ ǁŝůů ŽīĞƌ Ă ŚĂƐƐůĞͲĨƌĞĞ ĞdžƉĞƌŝĞŶĐĞ ƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ǁŝůů ďĞ ƵƐĞĚ͘ dŚŝƐ ĂƉƉƌŽĂĐŚ ǁŽƵůĚ ďĞ ƚŚĞ ŬĞLJ ĚŝīĞƌĞŶƟĂƚŽƌ ŝŶ ƚŚĞ ŝŶƐƵƌĂŶĐĞ ŝŶĚƵƐƚƌLJ͘ dŚĞ ĞŵĞƌŐŝŶŐ ǁŝƌĞůĞƐƐ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ĚĞĨŝŶŝƚĞůLJ à Ŷ ĨŽƌ ĞǀĞƌLJ ďƵƐŝͲ ŶĞƐƐ ĂŶĚ ƚŚĞLJ ĂƌĞ ƚŚĞ ĨƵƚƵƌĞ͘ tŝĚĞ ƵƐĞ ǁŝƌĞůĞƐƐ ĂƉƉůŝĐĂƟŽŶƐ ƐƵĐŚ ĂƐ ƉƌŽǀŝĚŝŶŐ ŝŶĨŽƌŵĂƚŝŽŶ ŽŶ ŵŽďŝůĞ ĂŶĚ ĂĐŬŶŽǁůͲ ĞĚŐĞĚ ƚŽ ƚŚĞ ƵƐĞƌ Ăƚ WŽ^ ŚĂƐ ĂůƐŽ ďĞĞŶ Ă ŚŽƚ ƚƌĞŶĚ͘ /Ŷ ŽƌĚĞƌ ƚŽ ƉƌŽǀŝĚĞ ĨĂƐƚĞƌ ĐůĂŝŵƐ ƐĞƌǀͲ ŝĐĞƐ ĂŶĚ ƐĞƩůĞŵĞŶƚƐ͕ ƚŚĞ ĮƌŵƐ ĂƌĞ ƵƐŝŶŐ ǁŝƌĞůĞƐƐ ƚĞĐŚŶŽůŽŐLJ͘ dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ Ăůů ĐŽŵŵŝƩĞĚ ƚŽ ĞŵďƌĂĐĞ Ăůů ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ƚŚĞ ĞŵĞƌŐŝŶŐ ĐŽŶǀĞƌŐĞŶĐĞ ďĞŶĞĮƚƐ ƚŽ

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54 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƐƚƌĞĂŵůŝŶĞ ŽƵƌ ƐLJƐƚĞŵƐ ĂŶĚ ƐŝŵƉůŝĨLJ ƚŚĞŵ ƚŽ ďĞŶĞĮƚ ƚŚĞ ƵůƟŵĂƚĞ ĐƵƐƚŽŵĞƌ͘

Concerns /d ŝŶ ŝŶƐƵƌĂŶĐĞ͕ ƵŶůŝŬĞ ƚŚĞ ďĂŶŬŝŶŐ ƐĞĐƚŽƌ͕ ŝƐ ƐƟůů ĞǀŽůǀŝŶŐ ĂŶĚ ƚŚĞƌĞ ŝƐ Ă ůŽƚ ŽĨ ŽƉƉŽƌͲ ƚƵŶŝƚLJ ǁĂŝƟŶŐ ƚŽ ďĞ ƚĂƉƉĞĚ͘ tŚŝůĞ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ ĐŽŶƚĞdžƚ ƚŚĞƌĞ ǁŝůů ďĞ Ă ƚĞŵƉŽƌĂƌLJ ĐƵƚ ŝŶ ƚŚĞ /d ƐƉĞŶĚ͕ ďƵƚ ŝŶǀĞƐƚŵĞŶƚ ŝŶ /d ǁŝůů ĐŽŶƟŶƵĞ͘ Ɛ ƐƵĐŚ ƚŚĞƌĞ ŝƐ ŶŽ ŵĂũŽƌ ďĂƌƌŝĞƌ͕ ďƵƚ ƚŚĞ ŝŶƐƵƌĞƌƐ ƐŚŽƵůĚ ĂĚŽƉƚ ƚĞĐŚŶŽůŽŐLJ ƚŽ ĞŶĂďůĞ ďƵƐŝŶĞƐƐ͕ ĂŶĚ ƚŚĂƚ ƐŚŽƵůĚ ďĞ ƚŚĞ ŬĞLJ ĚƌŝǀĞƌ͘ /d ƌŝƐŬƐ ůŝŬĞ ĚĂƚĂ ƐĞĐƵƌŝƚLJ ŝƐ Ă ŐƌŽǁŝŶŐ ĐŽŶĐĞƌŶ ĂŶĚ ǁĞ ĚŽ ĞŶƐƵƌĞ ĂĚĞƋƵĂƚĞ ƐĞĐƵƌŝƚLJ ƚŽ ƌĞǀŝĞǁ ĂŶĚ ŵŝƚŝŐĂƚĞ ƚŚĞ ƌŝƐŬƐ ͘ ƐƚƌŝŶŐĞŶƚ ƐĞĐƵƌŝƚLJ ƐƚĂŶĚĂƌĚƐ ŝƐ ŶĞĞĚĞĚ ĨŽƌ ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ ƐĞĐƚŽƌ͘ ĐͲ ĐĞƐƐŝďŝůŝƚLJ ŝƐƐƵĞ ŝŶ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ ŝƐ Ă ŵĂũŽƌ ĐŽŶĐĞƌŶ͘ DĂŝŶƚĂŝŶŝŶŐ ĂŶ ŽƉƟŵƵŵ ƵƉƟŵĞ ĨŽƌ ƚŚĞ ďƵƐŝŶĞƐƐ ŝƐ Ă ĐŚĂůůĞŶŐĞ͕ ĚƵĞ ƚŽ ƚŚĞ ĚĞƉĞŶĚĞŶĐĞ ŽŶ ĮďĞƌ ŽƉƟĐƐ͘ dŽ ĂĚĚƌĞƐƐ ƚŚŝƐ ĐŚĂůůĞŶŐĞ͕ ƚŚĞ ŝŶƐƵƌĂŶĐĞ ĐŽŵƉĂͲ ŶŝĞƐ ĂƌĞ ůŽŽŬŝŶŐ Ăƚ ƵƐŝŶŐ ϯ' ĂŶĚ s^ d ƚĞĐŚŶŽůŽŐŝĞƐ ĞdžƚĞŶƐŝǀĞůLJ ĂƐ ďĂĐŬƵƉƐ͘ sĂůƵĞ ĂĚĚĞĚ ƐĞƌǀŝĐĞƐ ƐƵĐŚ ĂƐ ŵĂŶĂŐĞĚ ƐĞƌǀŝĐĞƐ Žƌ ƐĞĐƵƌŝƚLJ ĐŽŶƐƵůƟŶŐ ƌĞŵĂŝŶ Ă ĐŚĂůůĞŶŐĞ͘ ŝůůŝŶŐ ƉůĂŶƐ ŽīĞƌĞĚ ďLJ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ƚŽĚĂLJ ƵƐƵĂůůLJ ŽīĞƌ ĮdžĞĚ ƉůĂŶƐ ĨŽƌ ƚĞůĞĐŽŵ ƵƐĂŐĞ͘ dŚĞƌĞ ŝƐ Ă ŶĞĞĚ ĨŽƌ ƚŚĞƐĞ ďŝůůŝŶŐ ƉůĂŶƐ ƚŽ ďĞ ŵĂĚĞ ŇĞdžŝďůĞ ĚĞƉĞŶĚŝŶŐ ŽŶ ǀĂƌŝͲ ĂďůĞ ƵƐĂŐĞ ĚƵƌŝŶŐ ĚŝīĞƌĞŶƚ ƟŵĞƐ ŽĨ ƚŚĞ ĚĂLJ ĂŶĚ ŵŽŶƚŚ͘ ǀĂŝůĂďŝůŝƚLJ ŽĨ ƚĞůĞĐŽŵ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ŝƐ ůŝŵŝƚĞĚ ĂŶĚ ƌĞƐƚƌŝĐƚĞĚ͘ Ɛ Ă ƌĞƐƵůƚ͕ ƌĞĂĐŚŝŶŐ Ă ƌƵƌĂů ƉŽƉƵůĂƟŽŶ ŝƐ ĚŝĸĐƵůƚ͘ Moreover, the demand from vendors is ƚŽ ŚĂǀĞ Ă ƉƌŽƉĞƌ ƐĞƌǀŝĐĞͲŽƌŝĞŶƚĞĚ ĂŐƌĞĞͲ ŵĞŶƚ ŝŶ ƉůĂĐĞ͘ sĞŶĚŽƌƐ ƐŚŽƵůĚ ďĞ ŽƵƌ ƚƌƵĞ ƉĂƌƚŶĞƌƐ Žƌ ƐƚƌĂƚĞŐŝĐ ƉĂƌƚŶĞƌƐ ŽĨ ŐƌŽǁƚŚ͕ ƌĂƚŚĞƌ ƚŚĂŶ ďĞ ũƵƐƚ ͚ǀĞŶĚŽƌƐ͛͘ sĞŶĚŽƌƐ ƐŚŽƵůĚ ƌĞĂůŝnjĞ ƚŚĂƚ ƚŚĞLJ ǁŝůů ŐƌŽǁ͕ ŽŶůLJ ŝĨ ƚŚĞ ŝŶƐƵƌĞƌƐ ŐƌŽǁ͘ ŚĂŶŶĞůŝŶŐ ŽƵƚ ŽĨ ǀĞŶĚŽƌ͛Ɛ ƌĞƐŽƵƌĐĞ ĂŶĚ ƐƵƉƉŽƌƚ ƐƚƌĂƚĞŐLJ ƚŽ ŝŶƐƵƌĞƌƐ ďƵƐŝŶĞƐƐ ĂůƐŽ ŚĂƉƉĞŶƐ ƚŽ ďĞ Ă ĐŽŶĐĞƌŶ͘ dŚĞ ǀĞŶĚŽƌƐ ƐŚŽƵůĚ ďĞ ǁŝůůŝŶŐ ƚŽ ƉůĂLJ ĂŶ ŝŵƉŽƌƚĂŶƚ ƐƚƌĂƚĞŐŝĐ ƉĂƌƚŶĞƌ ƌŽůĞ ŝŶ ŽƉƟŵŝnjŝŶŐ͕ ƌĞĚƵĐŝŶŐ ĂŶĚ ďĞƩĞƌ ƵƐĂŐĞ ŽĨ ƌĞƐŽƵƌĐĞƐ͕ ǁŚŝĐŚ ǁŽƵůĚ ƌĞƐƵůƚ ŝŶ ďĞƚͲ ƚĞƌͬĞŶŚĂŶĐĞĚ LJͲŽͲLJ ƉĂLJŽƵƚƐ͘ Ritu Singh ritus@cybermedia.co.in

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VERTICAL

BANKING

Mapping ICT Impact ICT has made pure banking and non-banking financial services disappear, paving the way for banks to offer all types of financial services under one roof

I

ndian banking is one sector which has undergone rapid change and transformation. Hence, what we have today as banks is completely ĚŝīĞƌĞŶƚ ĨƌŽŵ ǁŚĂƚ ǁĞ ŚĂĚ ĂƐ ďĂŶŬƐ yesterday. Similarly, banks tomorrow ǁŝůů ďĞ ĐŽŵƉůĞƚĞůLJ ĚŝīĞƌĞŶƚ ĨƌŽŵ ďĂŶŬƐ today. One technology that has and will always be consistent in transforming the face of the Indian Banking System from LJĞƐƚĞƌLJĞĂƌƐ ƚŽ ǁŚĂƚ ŝƚ ŝƐ ƚŽĚĂLJ ĚĞĮŶŝƚĞůLJ ŚĂƉƉĞŶƐ ƚŽ ďĞ ƚŚĞ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ͘ /Ŷ ƌĞĐĞŶƚ ƟŵĞƐ͕ ƚŚĞ /ŶĚŝĂŶ ďĂŶŬŝŶŐ industry has been without fail working towards the development of technological changes and its usage in the banking ŽƉĞƌĂƟŽŶƐ ĨŽƌ ƚŚĞ ŝŵƉƌŽǀĞŵĞŶƚ ŽĨ ƚŚĞŝƌ efficiency. To get the benefits of enhanced technologies, Indian banks are ĐŽŶƟŶƵŽƵƐůLJ ĞŶĐŽƵƌĂŐŝŶŐ ƚŚĞ ŝŶǀĞƐƚŵĞŶƚ ŝŶ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ;/dͿ͕ ŝĞ͕ dDƐ͕ e-banking or netbanking, mobile and

ƚĞůĞͲďĂŶŬŝŶŐ͕ ZD͕ ĐŽŵƉƵƚĞƌŝnjĂƟŽŶ ŝŶ ƚŚĞ ďĂŶŬƐ͕ ŝŶĐƌĞĂƐŝŶŐ ƵƐĞ ŽĨ ƉůĂƐƟĐ ŵŽŶĞLJ͕ establishment of call centers, etc.

ICT Advancements dŚĞ ŵĂƐƐŝǀĞ ĂƵƚŽŵĂƟŽŶ Ăƚ ďƌĂŶĐŚ ůĞǀĞů ƌĞĚƵĐĞĚ ŚĂǀĞ ĞƌƌŽƌƐ ŝŶ ĐĂůĐƵůĂƟŽŶƐ ĂŶĚ ƚƌĂŶƐĂĐƟŽŶƐ ĂŶĚ ƌĞƐƵůƚĞĚ ŝŶ ĐƵƐƚŽŵĞƌƐ ŐĞƫŶŐ ĞƌƌŽƌͲĨƌĞĞ ƐĞƌǀŝĐĞ ĂŶĚ ǁĂƐ ƐƵƉplied with printed account statements. ŌĞƌ ƚŚĞ ĮŶĂŶĐŝĂů ƐĞĐƚŽƌ ƌĞĨŽƌŵƐ ŝĞ͕ ĞŶƚƌLJ of new private sector banks and with the ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ŝŶƚĞƌŶĞƚ͕ ďĂŶŬƐ ŽƉƚĞĚ ĨŽƌ

ƐŝŶŐůĞ ĐĞŶƚƌĂůŝnjĞĚ ĚĂƚĂďĂƐĞƐ ŝŶƐƚĞĂĚ ŽĨ ŚĂǀŝŶŐ ŵƵůƟƉůĞ ĚĂƚĂďĂƐĞƐ ĨŽƌ Ăůů ƚŚĞŝƌ branches which resulted in low cost vis-a ǀŝƐ ĚĞĐĞŶƚƌĂůŝnjĞĚ ŶĞƚǁŽƌŬƐ͘ Then came data warehousing which in itself is the complete solution for ƉƌŽǀŝĚŝŶŐ ƐƚƌĂƚĞŐŝĐ ŝŶĨŽƌŵĂƟŽŶ͘ EŽƚ ŽŶůLJ this, it makes available the total view of the bank, makes the bank’s current and ŚŝƐƚŽƌŝĐĂů ŝŶĨŽƌŵĂƟŽŶ ĞĂƐŝůLJ ĂǀĂŝůĂďůĞ ĨŽƌ decision making, makes decision-support ƚƌĂŶƐĂĐƟŽŶƐ ƉŽƐƐŝďůĞ ǁŝƚŚŽƵƚ ŚŝŶĚĞƌŝŶŐ ŽƉĞƌĂƟŽŶĂů ƐLJƐƚĞŵƐ͘

ANIRUDDHA PAUL, head, IT change delivery, ING Vysya Bank India JOYDEEP DUTTA, CTO, ICICI Securities HEMAL PATEL, CEO, Elitecore Technologies VISHAK RAMAN, senior regional director, Fortinet India & Saarc

56 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Communication Solutions for Small & Medium Enterprises

S

mall and medium enterprises have been playing an increasingly critical role in facilitating economic growth, creating job opportunities and optimizing industrial structures. Most of small and medium enterprises are operating in those industries which are highly competitive The competitive market environment therefore creates a situation where such enterprises to survive have to explore and adopt those methods and solutions which result in lower operation costs, flexible management measures and quick market response capabilities. Particularly, small and medium enterprises require to rely on their creation to make the timely adjustments of their own product forms, business modes, organizational structures and service methods along with the intensification of economic globalization and in face of the internationalized competition patterns, so as to adapt to the fast changing market and gain competitive edges.

In relevance to the business needs of small and medium enterprises, DONJIN Communication Technologies Co., Ltd has utilized the technical accumulation of DONJIN Tech in voice switching and media processing to put forward a set of communication system solutions for small and medium enterprises, where the system can be based on an unified operation platform to not only provide the highly reliable, highly stable voice switching, but also integrate abundant business applications and tools, such as telephone conference, fax management, call center, voice mail, call transfer and intelligent routing, to satisfy the needs of efficient operation of enterprises.

The DONJIN Corporate Communication System Consists of three parts: service, management and application:

Service Service refers to the aggregation of various voice and data resources operating in the DONJIN corporate communication system, mainly including: voice switching resource, conference resource, fax resource, voice recording resource and media processing resource, etc.

The voice switching resource can accomplish the voice switching between speech channels to render the voice transfer between internal and external lines, and between internal lines, and provide support to call transfer and office direction routing.

This resource can be accessed with both digital trunk and analog trunk to support the SS7, SS1 and ISDN signals.

The fax resource can accomplish the format conversion of faxes, detection of fax signals, and automatic sending/receiving & saving of faxes in batches to provide support to the fax-based business applications.

The voice recording resource can realize the real-time recording of phone calls to provide support to corporate monitoring of businesses.

The media processing resource can realize such functions as IP voice, voice recognition, TTS, background sound effects and voice modification.

Challenges of the VAS Marketplace

Management The DONJIN corporate communication system can depend on computer terminals and telephones to configure the resources in the whole communication system, thus not only achieving the local configurations, but also realizing the remote settings at different places. Its currently available management functions include flow edition, operation control, resource monitoring and system maintenance.

The flow edition function can utilize the graphic methods to realize the business flow designs of an enterprise, such as the call center flow, fax sending and receiving flow, corporate outbound call flow and voice mail flow, etc.

The graphic design interface can realize the simple and highly efficient business flow designs and can make flexible adjustments of such designs in accordance with the changes in business operations.

The operation control function can accomplish the open/close of various services, where the system administrations can base on the business needs to open or close services instantly or on time to implement the optimization and control of system resources, e.g. the lock-up of long distance call function, disabling of special numbers, telephone conference function control and so on.

The resource monitoring function can offer the intuitionistic graphic displays of current state of system operation, including system load, module state, port status and signal flows, and can set up alerts for critical incidents.

The system can provide monitoring functions in the front panel to carry out the remote real-time monitoring of status of system operation and reduce the maintenance costs.

The system maintenance function refers to the backup and restoration of various business parameters. This function can back up business data into different directories and storage media, while restoring such data into the system as well.

For any critical operation influencing the system running state, the system can create an alert message describing the result of such operation. The maintainable parameters include various system data, local data, user data, billing data and so on.

The conference resource can provide a maximum conference of 512 parties, where the conference parties can be either from telephone network users, or from Internet users, thereby providing support to telephone conferences, call centers and web-based voice applications of enterprises.

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 57

VERTICAL

BANKING

Following it is the latest one that is facilitating m-banking. Combining the mobile and the banking sectors will have ďĞŶĞĮƚƐ ŶŽƚ ũƵƐƚ ĨŽƌ ĐŽŶƐƵŵĞƌƐ ďƵƚ ĨŽƌ ƚŚĞ economy on the whole. SBI has recently ũŽŝŶĞĚ ŚĂŶĚƐ ǁŝƚŚ ŚĂƌƟ ĂŝƌƚĞů ƚŽ ƐĞƚ ƵƉ Ă ũŽŝŶƚ ǀĞŶƚƵƌĞ͕ ǁŚŝĐŚ ǁŝůů ĞdžƚĞŶĚ ŵŽďŝůĞ ďĂŶŬŝŶŐ ƐĞƌǀŝĐĞ ƚŽ ƚŚĞ ƵŶďĂŶŬĞĚ͘ / / / ĂŶŬ ŚĂƐ ƟĞĚ ƵƉ ǁŝƚŚ sŽĚĂĨŽŶĞ ƐƐĂƌ ǁŚĞƌĞďLJ ďŽƚŚ ĞŶƟƟĞƐ ǁŝůů ŽīĞƌ Ă ďŽƵƋƵĞƚ ŽĨ ĮŶĂŶĐŝĂů ƉƌŽĚƵĐƚƐ ƐƵĐŚ ĂƐ ƐĂǀŝŶŐƐ ĂĐĐŽƵŶƚƐ͕ ƉƌĞͲƉĂŝĚ ŝŶƐƚƌƵŵĞŶƚƐ͕ ĂŶĚ ĐƌĞĚŝƚ ƉƌŽĚƵĐƚƐ ƚŚƌŽƵŐŚ Ă ŵŽďŝůĞ ƉŚŽŶĞ ďĂƐĞĚ ƉůĂƞŽƌŵ͘ džŝƐ ĂŶŬ͕ ŚĂƐ ƐŝŐŶĞĚ ĂŶ DŽh ǁŝƚŚ /ĚĞĂ ĞůůƵůĂƌ͕ ǁŚĞƌĞďLJ /ĚĞĂ ǁŝůů ĂĐƚ ĂƐ Ă ďƵƐŝŶĞƐƐ ĐŽƌƌĞƐƉŽŶĚĞŶƚ ŽĨ džŝƐ ĂŶŬ ƚŽ ƉƌŽǀŝĚĞ ƚŚĞ ďĂŶŬ͛Ɛ ĮŶĂŶĐŝĂů ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ƚŚƌŽƵŐŚ ŝƚƐ ƌĞƚĂŝů ŽƵƚůĞƚƐ͘

Key Drivers dĞĐŚŶŽůŽŐLJ ƚŽ ĞŶŚĂŶĐĞ ĐƵƐƚŽŵĞƌ ĞdžƉĞrience is what is going to be the key to ƐƟŶŐ ďĂŶŬŝŶŐ ƐĞĐƚŽƌ͛Ɛ ŐƌŽǁƚŚ ŝŶ ƚŚĞ ĐŽŵŝŶŐ ĚĂLJƐ͘ ͚ ƵƐŝŶĞƐƐ dƌĂŶƐĨŽƌŵĂƟŽŶ WƌŽŐƌĂŵ͕͛ ĞŶĐŽŵƉĂƐƐŝŶŐ ƚĞĐŚŶŽůŽŐLJ͕ ŝƐ Ă ĐƵƐƚŽŵĞƌͲĐĞŶƚƌŝĐ ŝŶŝƟĂƟǀĞ ƚŽ ŽīĞƌ ƚŚĞ ĐŽŶǀĞŶŝĞŶĐĞ ŽĨ ďĂŶŬŝŶŐ ŽŶ Ă Ϯϰdžϳ ďĂƐŝƐ͕ Ăƚ Ăůů ŵĂũŽƌ ĐĞŶƚĞƌƐ ŝŶ /ŶĚŝĂ ĂŶĚ ĂďƌŽĂĚ͘ dŚŝƐ ǁŽƵůĚ ďĞ ĚŽŶĞ ƚŚƌŽƵŐŚ ĚĞƉůŽLJŵĞŶƚ ŽĨ ƚŚĞ ĐŽƌĞ ďĂŶŬŝŶŐ ƐŽůƵƟŽŶ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ĚĞůŝǀĞƌLJ ĐŚĂŶŶĞůƐ ůŝŬĞ ƚŚĞ dD͕ ŝŶƚĞƌŶĞƚ͕ ƉŚŽŶĞƐ͕ ŵŽďŝůĞƐ͕ ŬŝŽƐŬƐ͕ ĂŶĚ call centers.

ZD ŚĂƐ ďĞĞŶ ƚŚĞ ƚĂůŬ ŽĨ ƚŚĞ ƚŽǁŶ ĨŽƌ ƋƵŝƚĞ Ă ůŽŶŐ ƟŵĞ ďƵƚ ŝƚ ĐĂŶ ďĞ ƚĂŬĞŶ ƚŽ ŚŝŐŚĞƌ ůĞǀĞůƐ ŽĨ ƐŽƉŚŝƐƟĐĂƟŽŶ ŽŶůLJ ƚŽ ŐƌŽǁ ĐƵƐƚŽŵĞƌ ĞdžƉĞƌŝĞŶĐĞ ƐĂƟƐĨĂĐƟŽŶ͘ /ƚ ĐĂŶ ďĞ ĚŽŶĞ ǁŝƚŚ ĐŚĂŶŶĞů ŝŶƚĞŐƌĂƟŽŶ͘ ŚĂŶŶĞůƐ ĐĂŶ ďĞ ďƌĂŶĐŚ͕ dDƐ͕ ŝŶƚĞƌŶĞƚ Žƌ ŶŽǁ͕ ŵŽďŝůĞ ĐŚĂŶŶĞůƐ͘ /ŶƚĞŐƌĂƟŶŐ Ăůů ƚŚĞƐĞ channels will be highly in demand—a moďŝůĞ ƉůĂƞŽƌŵͶĂƐ ƚŚĞ ǁŚŽůĞ ĂƌĞŶĂ ƉůĂLJƐ Ă ĐƌŝƟĐĂů ƌŽůĞ ŶŽǁĂĚĂLJƐ ŝŶ ďĂŶŬŝŶŐ͘ DŽƌĞŽǀĞƌ͕ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ϯ' ĂŶĚ tŝDĂdž ŝƐ ĂůƐŽ ĞdžƉĞĐƚĞĚ ƚŽ ŵĞĞƚ ƚŚĞ ďƵƐŝŶĞƐƐ ŶĞĞĚƐ ƚŽ ƚŚĞ ƐĞĐƚŽƌ͘ dŽĚĂLJ͕ ŵĂũŽƌŝƚLJ ŽĨ ďĂŶŬƐ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ĞƋƵŝƉ ƚŚĞŵƐĞůǀĞƐ ǁŝƚŚ ǁŝƌĞůĞƐƐ ĚĂƚĂ ĐĂƌĚƐ ǁŚĞƌĞǀĞƌ ŝƚ͛Ɛ ĨĞĂƐŝďůĞ ĂŶĚ ŝŶ ƚŚĞ ŶĞdžƚ ƉŚĂƐĞ͕ ĂŶĚ ŐĞƚ Ă ƚĞƌƌĞƐƚƌŝĂů ĐĂďůĞ ŶĞƚ͕ ŬĞĞƉŝŶŐ Ă ĚĂƚĂ ĐĂƌĚ ďĂĐŬͲƵƉ͘ ^Ž͕ ƚŚĞƐĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ĞdžƉĞĐƚĞĚ ƚŽ ĞŶĂďůĞ ƚŚĞ ƐĞĐƚŽƌ ƚŽ ŵĞĞƚ those bandwidth demands with smooth and faster data transfer and networks.

Future Trends n Unified security through one single appliance n Secured firewall within administration control n Protecting internal users, applications and data n Powerful anti-malware and anti-spam engines n User-centric content filtering n Continuous internet connectivity

Challenges &ƌĂƵĚ͕ ŝĚĞŶƟƚLJ ƚŚĞŌ͕ ƐƉĂŵ͕ ƉŚŝƐŚŝŶŐ ĂŶĚ Ă ŚŽƐƚ ŽĨ ŽƚŚĞƌ ŵĂůŝĐŝŽƵƐ ŝŶƚĞƌŶĞƚ ƚŚƌĞĂƚƐ are increasing and becoming more soƉŚŝƐƟĐĂƚĞĚ ďLJ ƚŚĞ ĚĂLJ͘ ŶĚ͕ ǁŝƚŚ ŵŽƌĞ ŽĨ ƚŚĞ ĮŶĂŶĐŝĂů ďƵƐŝŶĞƐƐ ŐŽŝŶŐ ŽŶůŝŶĞ͕ ŝƚ ŚĂƐ ďĞĐŽŵĞ ƵƌŐĞŶƚ ĨŽƌ ďĂŶŬƐ ƚŽ ŽǀĞƌŚĂƵů ƚŚĞŝƌ /d ƐĞĐƵƌŝƚLJ ƐƚƌĂƚĞŐLJ͘ dŚĞ ĐƵƌƌĞŶƚ ĐŽŵƉĞƚĞŶĐŝĞƐ͕ ƐŬŝůůƐ ůĞǀĞůƐ ĂŶĚ ƚŚĞ ƉƌĞƉĂƌĞĚŶĞƐƐ ŽĨ ďĂŶŬĞƌƐ ĂƌĞ ƚŽƚĂůůLJ ŝŶĂĚĞƋƵĂƚĞ ĨŽƌ ƚŚĞŵ ƚŽ ĨĂĐĞ ƚŚĞƐĞ ŶĞǁ ĐŚĂůůĞŶŐĞƐ͘ ĂŶŬŝŶŐ ĂŶĚ ĮŶĂŶĐŝĂů ŝŶƐƚŝƚƵƚŝŽŶƐ ĂƌĞ ƐƚŽƌĞŚŽƵƐĞƐ ŽĨ ŚŝŐŚůLJ ĐŽŶĮĚĞŶƟĂů ĐƵƐƚŽŵĞƌ ĚĂƚĂ͕ ƐŽŵĞƚŚŝŶŐ ǁŚŝĐŚ ƉůĂĐĞƐ ŚƵŐĞ ƐĞĐƵƌŝƚLJ ĚĞŵĂŶĚƐ ŽŶ ƚŚĞŝƌ ŶĞƚǁŽƌŬ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ ^ŽŵĞ ŽĨ ƚŚĞ ŵĂũŽƌ ĐŚĂůůĞŶŐĞƐ ĨĂĐĞĚ ďLJ /ŶĚŝĂŶ ďĂŶŬŝŶŐ ŝŶĚƵƐƚƌLJ ŝŶĐůƵĚĞƐͶ ŽŵƉůŝĂŶĐĞ ŝƐ Ă ŵĂũŽƌ ĐŚĂůůĞŶŐĞ͘ ĐĐŽƌĚŝŶŐ ƚŽ Ă ƌĞĐĞŶƚ ĞůŽŝƩĞ ƐƚƵĚLJ ŽŶ ŐůŽďĂů ĮŶĂŶĐŝĂů ŝŶƐƟƚƵƟŽŶƐ͛ ƐĞĐƵƌŝƚLJ ƐƚƌĂƚĞŐLJ͕ ƌĞŐƵůĂƚŽƌLJ ĂŶĚ ůĞŐŝƐůĂƟǀĞ ĐŽŵƉůŝĂŶĐĞ ŝƐ ƌĂŶŬĞĚ ďLJ ĮŶĂŶĐŝĂů ŝŶƐƟƚƵƟŽŶƐ ĂƐ ŽŶĞ ŽĨ ƚŚĞŝƌ ƚŽƉ ĮǀĞ ƐĞĐƵƌŝƚLJ ŝŶŝƟĂƟǀĞƐ͘ ĂŶŬƐ͕ ŚŽǁĞǀĞƌ͕ ĂƌĞ ĐŚĂůůĞŶŐĞĚ ďLJ ƚŚĞ ŶĞĞĚ ƚŽ ůŝŵŝƚ ƚŚĞ ŽǀĞƌĂůů ĐŽƐƚ ŽĨ ŝŵƉůĞŵĞŶƟŶŐ ĐŽŵƉůŝĂŶĐĞ͕ ǁŚŝĐŚ ŚĂƐ ďĞĞŶ ĂůĂƌŵŝŶŐůLJ high so far. dŚĞŶ ĐŽŵĞƐ ƚŚĞ ǀƵůŶĞƌĂďŝůŝƚLJ ŽĨ KdW ƉĂƐƐǁŽƌĚ͘ KŶĞͲƟŵĞ ƉĂƐƐǁŽƌĚƐ ĂƌĞ ǀƵůnerable to social engineering in which ƉŚŝƐŚĞƌƐ ƐƚĞĂů KdWƐ ďLJ ƚƌŝĐŬŝŶŐ ĐƵƐƚŽŵĞƌƐ ŝŶƚŽ ƉƌŽǀŝĚŝŶŐ ŽŶĞ Žƌ ŵŽƌĞ KdWƐ ƚŚĂƚ ƚŚĞLJ ƵƐĞĚ ŝŶ ƚŚĞ ƉĂƐƚ͘ dŚĞ ƉĂƐƐǁŽƌĚ ŵĂLJ ďĞ ƵƐĞĚ ĂƐ ƋƵŝĐŬůLJ ďLJ ƚŚĞ ĂƩĂĐŬĞƌ ĂƐ ƚŚĞ ůĞŐŝƟŵĂƚĞ ƵƐĞƌ ŵƵƐƚ ƵƐĞ ƚŚĞ KdW͕ ŝĨ ƚŚĞ ĂƚƚĂĐŬĞƌ ĐĂŶ ŐĞƚ ƚŚĞ KdW ŝŶ ƉůĂŝŶ ƚĞdžƚ ƋƵŝĐŬůLJ ĞŶŽƵŐŚ͘

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58 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

DŽƌĞŽǀĞƌ͕ ƚŚĞ ƚǁŽͲĨĂĐƚŽƌ ĂƵƚŚĞŶƟĐĂƟŽŶ ƐƉŽŽĨƐ ŝƐ ĂůƐŽ Ă ŵĂƩĞƌ ŽĨ ĐŽŶĐĞƌŶ͘ ^ĞĐƵƌŝƚLJ ĞdžƉĞƌƚƐ ŚĂǀĞ ůŽŶŐ ƚŽƵƚĞĚ ƚŚĞ ŶĞĞĚ ĨŽƌ ĮŶĂŶĐŝĂů ǁĞďƐŝƚĞƐ ƚŽ ŵŽǀĞ ďĞLJŽŶĚ ŵĞƌĞ ƉĂƐƐǁŽƌĚƐ ĂŶĚ ŝŵƉůĞŵĞŶƚ ƚŚĞ ƐŽͲĐĂůůĞĚ ͚ƚǁŽͲĨĂĐƚŽƌ ĂƵƚŚĞŶƟĐĂƟŽŶ͛ͶƚŚĞ ƐĞĐŽŶĚ ĨĂĐƚŽƌ ďĞŝŶŐ ƐŽŵĞƚŚŝŶŐ ƚŚĞ ƵƐĞƌ ŚĂƐ ŝŶ ƚŚĞŝƌ ƉŚLJƐŝĐĂů ƉŽƐƐĞƐƐŝŽŶ ůŝŬĞ ĂŶ access card. /d ƐĞĐƵƌŝƚLJ ŝƐƐƵĞƐ ĂůƐŽ ŶĞĞĚ ƚŽ ŚĂŶĚůĞ ƚŚƌŽƵŐŚ Ă ǁĞůůͲĚĞĮŶĞĚ ŝŶĨŽƌŵĂƟŽŶ ƐĞĐƵƌŝƚLJ ŵĂŶĂŐĞŵĞŶƚ ƐƚƌƵĐƚƵƌĞ ĂĚŽƉƚĞĚ ďLJ ƚŚĞ ďĂŶŬ͕ ǁŽƌŬŝŶŐ Ăƚ ƐƚƌĂƚĞŐŝĐ͕ ƚĂĐƟĐĂů ĂŶĚ ĚĂLJͲƚŽͲĚĂLJ ŽƉĞƌĂƟŽŶĂů ůĞǀĞů͘ ƚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ůĞǀĞů͕ ƚŚĞ ďĂŶŬ ƐŚŽƵůĚ ĚĞƉůŽLJĞĚ ǀĂƌŝŽƵƐ ĂĚǀĂŶĐĞ ƐĞĐƵƌŝƚLJ ŵĞĐŚĂŶŝƐŵ ĂŶĚ ďĞƐƚͲŽĨͲďƌĞĞĚ ƉƌŽĚƵĐƚƐ ůŝŬĞ ĐĞŶƚƌĂůŝnjĞĚ s ƐŽůƵƟŽŶ͕ ĮƌĞǁĂůůƐ͕ / ^͕ Z^ ƚŽŬĞŶƐ͕ Ɛ͕ ^^> ĐĞƌƟĮĐĂƚĞƐ͕ ^^K͕ Z ƐŽůƵƟŽŶƐ͕ ĂŵŽŶŐ ŽƚŚĞƌ͘ ^ĞĐƵƌŝƚLJ services where the bank does not have ƚŚĞ ƌĞƋƵŝƌĞĚ ĐŽŵƉĞƚĞŶĐĞ ŶĞĞĚƐ ƚŽ ďĞ ŽƵƚƐŽƵƌĐĞĚ ƚŽ ^/͕ ǁŚŽ ĂƌĞ ŝŵƉůĞŵĞŶƚŝŶŐ ĐŽŶƚƌŽůƐ ĂƐ ďĂƐĞĚ ŽŶ ƚŚĞ ƐĞĐƵƌŝƚLJ ŵĂŶĂŐĞŵĞŶƚ ĚŝƌĞĐƟǀĞƐ͘

Looking Ahead dŚĞ ŶĞĐŬ ƚŽ ŶĞĐŬ ĐŽŵƉĞƟƟŽŶ͕ ĂŶĚ ƚŚĞ ŝŶĞǀŝƚĂďůĞ ŶĞĞĚ ĨŽƌ ŵĂŬŝŶŐ Ă ǁŝĚĞƌ ŽƵƚƌĞĂĐŚ at low costs and thinning interest margins ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ĐŽĞƌĐĞ ďĂŶŬƐ ƚŽ ĮŶĚ ŶĞǁĞƌ ǁĂLJƐ ŽĨ ƌĞĚƵĐŝŶŐ ĐŽƐƚƐ ĂŶĚ ƐƟůů ŽīĞƌŝŶŐ ƋƵĂůŝƚLJ ƐĞƌǀŝĐĞƐ ƚŽ ĐƵƐƚŽŵĞƌƐ͘ dŽ ĂĐŚŝĞǀĞ ƚŚŝƐ ĨĞĂƚ͕ ƚŚĞƌĞ ŝƐ ŶŽ ŽƚŚĞƌ ǁĂLJ ƚŚĂŶ ƵƐŝŶŐ ŵŽĚĞƌŶ ƚĞĐŚŶŽůŽŐLJ ŐĞŶĞƌŽƵƐůLJ͘ Ɛ ƚŚĞ ĐƵƌƌĞŶƚ ƐƚĂƚĞ ŽĨ ƚĞĐŚŶŽůŽŐLJ ƐƚĂŶĚƐ͕ ŝƚ ŝƐ ŶŽƚ Ă ƐƵďƐƟƚƵƚĞ ĨŽƌ ŚƵŵĂŶ ďĞŝŶŐƐ͘ dĞĐŚŶŽůŽŐLJ͕ ďĞŝŶŐ ƚŚĞ ƐĞƌǀĂŶƚ͕ ŚĂƐ ƚŽ ďĞ ƵŶĚĞƌ ƚŚĞ ĐĂƌĞ ŽĨ Ă ŵĂƐƚĞƌ͘ Ritu Singh ritus@cybermedia.co.in

S N O I T A C I N U M M O C D E I F I UN

UNIFIED COMMUNICATIONS

Connecting Anew The UC market in India is ready to adopt new technologies, which will give further boost

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he need to remain connectĞĚ ĂŶLJǁŚĞƌĞ ĂŶĚ ĂŶLJƟŵĞ ŚĂƐ ƐƉƵƌƌĞĚ ƚŚĞ ŐƌŽǁƚŚ ŽĨ ĞŶƚĞƌƉƌŝƐĞ ĐŽůůĂďŽƌĂƟŽŶ ƚŽŽůƐ͘ &ƵƌƚŚĞƌ͕ ƚŚĞ ƵƉƚĂŬĞ ŽĨ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ϯ' ŚĂƐ ŐŝǀĞŶ Ă ĮůůŝƉ ƚŽ ƚŚĞ ĂůƌĞĂĚLJ ďŽůƐƚĞƌŝŶŐ hŶŝĮĞĚ ŽŵŵƵŶŝĐĂƟŽŶƐ ;h Ϳ ŵĂƌŬĞƚ ŝŶ /ŶĚŝĂ͘ dŚĞ ŝŶĞǀŝƚĂďůĞ ŶĞĞĚ ŽĨ ƐƵĐŚ ĨŽƌŵ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŚĂƐ ƚƌĂŶƐĨŽƌŵĞĚ ƚŚĞƐĞ ƐĞƌǀŝĐĞƐ ĨƌŽŵ ďĞŝŶŐ ĐĂƚĞŐŽƌŝnjĞĚ ĂƐ ͚ũƵƐƚ ƚŽŽůƐ͛ ŽĨ ĨĂĐŝůŝƚĂƟŶŐ ďƵƐŝŶĞƐƐ ƚŽ ͚ĐƌŝƟĐĂů ďƵƐŝŶĞƐƐ ĨƵŶĐƟŽŶƐ͛͘ DŽƌĞŽǀĞƌ ǁŝƚŚ ũƵƐƟĮĞĚ ZŽ/ ĂŶĚ ĚŝƌĞĐƚ ƐĂǀŝŶŐ ŽŶ ĐŽƐƚƐ͕ ƚŚĞƌĞ ŝƐ Ă ƐƚƌŽŶŐ ďĞůŝĞĨ ƚŚĂƚ ƚŚĞ ĐŽŵƉĂŶŝĞƐ ǁŝůů ŝŶĐƌĞĂƐĞ ƚŚĞŝƌ ďƵĚŐĞƚƐ ƚŽǁĂƌĚ h ŝŶǀŽůǀŝŶŐ ǀŝĚĞŽĐŽŶĨĞƌĞŶĐŝŶŐ͕ ŝŶƐƚĂŶƚ ŵĞƐƐĂŐŝŶŐ͕ ĂŶĚ ŽƚŚĞƌ ĐŽůůĂďŽƌĂƟŽŶ ƚŽŽůƐ ŝŶ ƚŚĞ ĨƵƚƵƌĞ͘

UC Solutions dŽĚĂLJ͕ ŵĞƐƐĂŐŝŶŐ͕ ƚĞůĞĐŽůůĂďŽƌĂƚŝŽŶ͕ ŵŽďŝůĞ ĐŽŶǀĞƌŐĞŶĐĞ͕ ĐĂůů ĐŽŶƚƌŽů͕ ĂŶĚ ƐǁŝƚĐŚ ŝŶƚĞŐƌĂƟŽŶ ĂƌĞ ŐĂŝŶŝŶŐ ƉŽƉƵůĂƌŝƚLJ ĂƐ h ƐŽůƵƟŽŶƐ͘ KŶůŝŶĞ ĂŶĚ ƚĞůĞƉŚŽŶLJ ƉƌĞƐĞŶĐĞ ŝƐ ĂůƐŽ Ă ƌĞĐĞŶƚ ƉŚĞŶŽŵĞŶŽŶ ƌĞƉƌĞƐĞŶƟŶŐ ƚŚĞ ĨƵůĐƌƵŵ ŽĨ h ͕ ǁŚŝĐŚ ǁŽƵůĚ ĂůƐŽ ŝŶĐůƵĚĞ ŵĞƐƐĂŐŝŶŐ͕ ĞŵĂŝů͕ ǀŽŝĐĞ ĂŶĚ ƵŶŝĮĞĚ ŵĞƐƐĂŐŝŶŐ͕ ĐŽŶĨĞƌĞŶĐŝŶŐ͕ ĐŽůůĂďŽƌĂƟŽŶ͕ ŵŽďŝůŝƚLJ͕ ĂŶĚ Ă ƵŶŝĮĞĚ ĐůŝĞŶƚ͘ dŚŽƵŐŚ Ăůů ƚŚĞƐĞ ĞůĞŵĞŶƚƐ ǁĞƌĞ ƉƌĞƐĞŶƚ ĞĂƌůŝĞƌ ŝŶ h ƵƐĞƌͲƚLJƉĞ ƐŽůƵƟŽŶƐ͕ ĨŽĐƵƐŝŶŐ ŽŶ ŝŵƉƌŽǀŝŶŐ ƚŚĞ ĞŶĚͲƵƐĞƌ ĐŽŶŶĞĐƟǀŝƚLJ͕ ŚŽǁĞǀĞƌ ƚŚĞ ƉƌĞƐĞŶƚ ƐĐĞŶĂƌŝŽ ĐĂůůƐ ĨŽƌ ŝŵƉƌŽǀŝŶŐ ƚŚĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŝŶƚĞŐƌĂƟŽŶ ƌĂƚŚĞƌ ƚŚĂŶ ďĞŝŶŐ ƵƐĞĚ ŝŶ ŝƐŽůĂƟŽŶ͕ ĂƐ ǁĂƐ ƚŚĞ ĐĂƐĞ ĞĂƌůŝĞƌ͘

^ŽŵĞ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŚŝĐŚ ĂƌĞ ĂůƌĞĂĚLJ ĂǀĂŝůĂďůĞ ŝŶ ƚŚĞ /ŶĚŝĂŶ ŵĂƌŬĞƚ ĂƌĞ /W ƚĞůĞƉŚŽŶLJ͕ ƵŶŝĮĞĚ ŵĞƐƐĂŐŝŶŐ͕ ǀŝĚĞŽ ƚĞůĞƉŚŽŶLJ͕ ĂƵĚŝŽͬǀŝĚĞŽͬǁĞď ĐŽŶĨĞƌĞŶĐŝŶŐ͕ ĐŽůůĂďŽƌĂƟŽŶ ƐŽůƵƟŽŶƐ͕ ŝŶƐƚĂŶƚ ŵĞƐƐĂŐŝŶŐ͕ ĂŶĚ ĐƵƐƚŽŵĞƌ ĐŽŶƚĂĐƚ ƐĞƌǀŝĐĞƐ͕ Ăůů ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ĞĂĐŚ ŽƚŚĞƌ ĂŶĚ ǁŝƚŚ ƚŚĞ ŵĞƐƐĂŐŝŶŐ ĂŶĚ ďƵƐŝŶĞƐƐ ĂƉƉůŝĐĂƟŽŶƐ͘ Ƶƚ ƚŚĞ h ŵĂƌŬĞƚ ŝŶ /ŶĚŝĂ ŝƐ ƌĞĂĚLJ ƚŽ ĂĚŽƉƚ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ǁŚŝĐŚ ǁŝůů ŐŝǀĞ ĨƵƌƚŚĞƌ Ɛƚ ƚŽ ƚŚŝƐ ƐĞŐŵĞŶƚ͘ sŝĚĞŽ ƐƚƌĞĂŵŝŶŐ ĂŶĚ ƌŝĐŚ ŵĞĚŝĂ ƚĞĐŚŶŽůŽŐLJ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ƚŚĞ ŶĞdžƚ ǁĂǀĞ ĂŶĚ ŐŝǀĞ ƵƐĞƌƐ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ŚĞĂƌ Žƌ ǀŝĞǁ Ă ĮůĞ ŝŶ ƌĞĂůͲƟŵĞ͕ ǁŝƚŚŽƵƚ ĚŽǁŶůŽĂĚŝŶŐ ŝƚ ĮƌƐƚ͘ KƚŚĞƌ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŚŝĐŚ ĂƌĞ ďĞŝŶŐ ůĂƵŶĐŚĞĚ ĂƌĞ ƉƌĞƐĞŶĐĞ Žƌ ůŽĐĂƟŽŶ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ ƵƐŝŶŐ ƚŚĞ ^/W ƉƌŽƚŽĐŽů ĂŶĚ ƚĞůĞƉƌĞƐĞŶĐĞ͘ ŶƚĞƌƉƌŝƐĞ ŵŽďŝůŝƚLJ ǁŝůů ĂůƐŽ ƐĞĞ Ă ůŽƚ ŽĨ ĂĐƟŽŶ ŝŶ ƚŚĞ ĐŽŵŝŶŐ ĚĂLJƐ ǁŝƚŚ ƚŚĞ ůĂƵŶĐŚ ŽĨ ĐůŝĞŶƚƐ ĨŽƌ ĐĞůůƵůĂƌ

NEERAJ GILL, MD, Polycom India & Saarc DAISY CHITTILAPILLY, VP, sales, Cisco RAVI CHAUHAN, MD, Juniper Networks India & Saarc MD HAYATH C, director, contact center sales, Avaya India & Saarc

60 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƉŚŽŶĞƐ͕ ǁŚŝĐŚ ǁŝůů ƉƌŽǀŝĚĞ Ăůů h ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ Ă ŵŽďŝůĞ ǁŽƌŬĨŽƌĐĞ͘

Demand for UC dŚĞ ǀŝƌƚƵĂů ǁŽƌŬƉůĂĐĞ ǁŝůů ďĞĐŽŵĞ ƚŚĞ ƌƵůĞ ĂŶĚ ǁŝƚŚ ƚŚĂƚ ƚŚĞƌĞ ǁŝůů ďĞ Ă ŐƌŽǁƚŚ ŝŶ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ h ͘ ŶŽƚŚĞƌ ƐŝŐŶŝĮĐĂŶƚ ƚƌĞŶĚ ǁŝůů ďĞ ďĞLJŽŶĚ ƉŚŽŶĞ ĐĂůůƐ ƚŽ ĐŽůůĂďŽƌĂƟǀĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͘ ŽŵƉĂŶŝĞƐ ǁŝůů ŐŽ ďĞLJŽŶĚ ƚŚĞ ŝŶŝƟĂů ĐĂƉĂďŝůŝƟĞƐ ŽĨ /D͕ ůŝŬĞ ĐůŝĐŬͲƚŽͲĐĂůů ĂŶĚ ŽŶůŝŶĞ ƉƌĞƐĞŶĐĞ͕ ƚŽ ĚĞĞƉ ŝŶƚĞŐƌĂƟŽŶ ǁŝƚŚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ůŝŶĞͲŽĨͲďƵƐŝŶĞƐƐ ĂƉƉůŝĐĂƟŽŶƐ͕ ǁŚĞƌĞ ƚŚĞLJ ĐĂŶ ƌĞĂůŝnjĞ ƚŚĞ ŐƌĞĂƚĞƐƚ ďĞŶĞĮƚ͘ ^ŽŵĞ ŽĨ ƚŚĞ ŬĞLJ ǀĞƌƟĐĂůƐ ǁŚĞƌĞ h ŝƐ ŐĂŝŶŝŶŐ ƐŝŐŶŝĮĐĂŶĐĞ ƚŽĚĂLJ ĂƌĞ ďĂŶŬŝŶŐ͕ ĮŶĂŶĐĞ͕ /d͕ WK͕ ƚĞůĞĐŽŵ͕ ŚŽƐƉŝƚĂůŝƚLJ͕ ƌĞƚĂŝů͕ ŚĞĂůƚŚĐĂƌĞ͕ ŐŽǀĞƌŶŵĞŶƚ͕ ĂŶĚ ĞĚƵĐĂƟŽŶ͘ dŚĞ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ǀŽŝĐĞ͕ ĚĂƚĂ͕ ǀŝĚĞŽ͕ ĂŶĚ ŵŽďŝůĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ĞŶĂďůĞƐ ƚŚĞ ĐŽŵƉĂŶŝĞƐ ƚŽ ŵŽǀĞ ƵƉ ƚŚĞ ǀĂůƵĞ ĐŚĂŝŶ͕ ĚƌŝǀĞ ĂĚĚŝƟŽŶĂů ƌĞǀĞŶƵĞƐ͕ ƉƌŽŵŽƚĞ ďĞƚƚĞƌ ƐĞƌǀŝĐĞ͕ ŝŶĐƌĞĂƐĞ ĐƵƐƚŽŵĞƌ ůŽLJĂůƚLJ͕ ĂŶĚ ŽƉƟŵŝnjĞ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐLJ͘ tĞůů͕ ŝŶ Ă ŶƵƚƐŚĞůů͕ ƚŚĞ ĐĂƚĂůLJƟĐ ďĞŶĞĮƚƐ ŽĨ h ĂƌĞ Ă ƉĞƌĨĞĐƚ ŵĞůŽĚŝĐ ĐŽƵŶƚĞƌƉŽŝŶƚ ƚŽ ƚŚĞ ďƵƐŝŶĞƐƐ ŝŵƉĞƌĂƟǀĞƐ ŽĨ Ă ǁŝĚĞ ƌĂŶŐĞ ŽĨ /ŶĚŝĂŶ ĞŶƚĞƌƉƌŝƐĞƐ ĂŶĚ ŝƐ ďŽƵŶĚ ƚŽ ŚĂǀĞ ďƌŝŐŚƚ ĚĂLJƐ ĂŚĞĂĚ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

Special Feature

ABS India – Enabling Enterprises ƉƌŽĨĞƐƐŝŽŶĂů ŵŝdž ŽĨ Ăůů ƚŚĞƐĞ ǁŝůů ďĞ ŽƵƌ ABS India, Ă ůĞĂĚŝŶŐ ĞŶƚĞƌƉƌŝƐĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ŐƌĞĂƚĞƐƚ ƐƚƌĞŶŐƚŚ͘ ƐŽůƵƟŽŶ ƉƌŽǀŝĚĞƌ͘ Ŷ /^K ϵϬϬϭ͗ ϮϬϬϴ ĐĞƌƟĮĞĚ ŽƌŐĂŶŝnjĂƟŽŶ ŝƐ Ă ŬĞLJ ƐŽůƵƟŽŶ ƉƌŽǀŝĚĞƌ ŝŶ ƚŚĞ ĂƌĞĂ 3. How ŝŵƉŽƌƚĂŶƚ are LJŽƵƌ ĞdžŝƐƟŶŐ ĐƵƐƚŽŵĞƌƐ & ŽĨ /W Θ ŽŶǀĞƌŐĞŶĐĞ͘ Ɛ Ă ƚĞĐŚŶŽůŽŐLJ ŝŶƚĞŐƌĂƚŽƌ͕ how ĚŽ LJŽƵ ĚĞŵŽŶƐƚƌĂƚĞ LJŽƵƌ ĐŽŵŵŝƚŵĞŶƚ ^ /ŶĚŝĂ ĚĞƐŝŐŶ͕ ĚĞƉůŽLJ ĂŶĚ ŵĂŝŶƚĂŝŶ ƐŽŵĞ ŽĨ ƚŚĞ ƚŽǁĂƌĚƐ ƚŚĞŵ͍ ŵŽƐƚ ĐŽŵƉůĞdž ŶĞdžƚͲŐĞŶĞƌĂƟŽŶ ĐŽŵŵƵŶŝĐĂƟŽŶ KƵƌ ĐƵƐƚŽŵĞƌƐ ĂƌĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ƚŽ ƵƐ͘ tĞ ŶĞƚǁŽƌŬƐ ƚŚĂƚ ĞŶĂďůĞ ĞŶƚĞƌƉƌŝƐĞƐ ƚŽ ĞdžƉĞƌŝĞŶĐĞ ǀĂůƵĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƐƚƌŝǀĞ ƚŽ ĂĚĚ ǀĂůƵĞ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ŝŶĨŽƌŵĂƟŽŶ Θ ƚĞĐŚŶŽůŽŐLJ͘ ƚŽ ƚŚĞŵ͘ tĞ ĂƌĞ ĐŽŶƐƚĂŶƚůLJ ĐŚĂŶŐŝŶŐ ĂŶĚ ďƌŝŶŐŝŶŐ ŝŶ ŶĞǁ ŝĚĞĂƐ͕ ŶĞǁ ĐŽŶĐĞƉƚƐ͕ ŶĞǁ Ŷ ŝŶƚĞƌǀŝĞǁ ǁŝƚŚ ^ƵŶŝů ƌŽƌĂ͕ K Θ ŝƌĞĐƚŽƌ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ŶĞǁ ĞŶĞƌŐŝĞƐ ƚŽ ĞŶƐƵƌĞ ʹ ^ /ŶĚŝĂ Wǀƚ >ƚĚ͕ ŽŶ ŶĂďůŝŶŐ ŶƚĞƌƉƌŝƐĞƐ͘ ƚŚĂƚ ǁĞ ŵĞĞƚ ŽƵƌ ĐƵƐƚŽŵĞƌ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ tĞ 1. What are the ĞīĞĐƟǀĞ ƐŽůƵƟŽŶƐ that ĐĂŶ ŚĂǀĞ ƚĂŬĞŶ ŶĞǁ ŵĞĂƐƵƌĞƐ ƚŽ ĚĞŵŽŶƐƚƌĂƚĞ ŽƵƌ ĞŶŚĂŶĐĞ ĞŶƚĞƌƉƌŝƐĞƐ͛ ƉƌŽĚƵĐƟǀŝƚLJ through ĐŽŵŵŝƚŵĞŶƚ ƚŽǁĂƌĚƐ ƉĂƚƌŽŶƐ ĂƐ ďĞůŽǁ͘ ŝŶƚĞŐƌĂƟŶŐ ǀŽŝĐĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ĂŶĚ ĚĂƚĂ • /ŶĐƌĞĂƐŝŶŐ ^ĞƌǀŝĐĞ dŽƵĐŚ WŽŝŶƚƐ ʹ tĞ ĂƉƉůŝĐĂƟŽŶƐ ŽŶ a ƐŝŶŐůĞ ĚĞǀŝĐĞ͍ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ ŽƵƌ ƐĞƌǀŝĐĞ ƐƵƉƉŽƌƚ ƚŽƵĐŚ Mr. ^ƵŶŝů ƌŽƌĂ͕ K Θ ŝƌĞĐƚŽƌ ZĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ĞŶƚĞƌƉƌŝƐĞƐ ǁŝůů ŶĞǀĞƌ ďĞ ƉŽŝŶƚƐ ƚŽ ϰϬ ĂĐƌŽƐƐ /ŶĚŝĂ ĂŶĚ ƉůĂŶŶŝŶŐ ƚŽ ^ /ŶĚŝĂ Wǀƚ >ƚĚ ƚŚĞ ƐĂŵĞ͘ /ƚ ǁŝůů ďĞ Ă ŚƵŐĞ ĐŚĂůůĞŶŐĞ ƚŽ sunil.arora@absindia.net ŝŶĐƌĞĂƐĞ ĨƵƌƚŚĞƌ͘ ĐƵƐƚŽŵŝnjĞ ƐŽůƵƟŽŶƐ ƚŚĂƚ ĐĂŶ ďĞ ĞīĞĐƟǀĞ ƚŽ • dĞĐŚŶŽůŽŐLJ ŝŶ CRM ʹ tĞ ŚĂǀĞ ŝŶǀĞƐƚĞĚ ĞŶŚĂŶĐĞ ƉƌŽĚƵĐƟǀŝƚLJ͘ tĞ ŶĞĞĚ ƚŽ ĐŽŶƐŝĚĞƌ ŝŶ ^ W͕ ǁŚŝĐŚ ĂůůŽǁƐ ƵƐ ƚŽ ƵƐĞ ĞŶƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ƐƉĞĐŝĮĐ ďƵƐŝŶĞƐƐ ƐŝnjĞƐ ůŝŬĞ tĞ ŚĂǀĞ ŝŶǀĞƐƚĞĚ ŝŶ ƌĞƐĞĂƌĐŚ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƵƐĞƌ ŚĂŶĐĞĚ ZD ƚĞĐŚŶŝƋƵĞƐ ĨŽƌ ĞĨĨĞĐƚŝǀĞ ůĂƌŐĞ͕ ŵŝĚ ƐŝnjĞ ĂŶĚ ^D ͘ sŽŝĐĞ ĂŶĚ ĚĂƚĂ ƌĞƋƵŝƌĞŵĞŶƚƐ ĂŶĚ ŝŶ ƌĞĂů ƟŵĞ ƐĞƚ ƵƉ ƚŽ ĞdžƉŽƐĞ ĐůŝĞŶƚ ƐĞƌǀŝĐŝŶŐ͘ ƐŽůƵƟŽŶƐ ĨŽƌ Ă ^D ǁŝůů ĞŶŚĂŶĐĞ ƉƌŽĚƵĐƟǀŝƚLJ Žƌ ŐŝǀĞ ƵƐĞƌ ĞdžƉĞƌŝĞŶĐĞ ƚŽ ŽƵƌ ƉƌŽƐƉĞĐƚƐ͘ dŚĞ • ĞƌƟĮĞĚ ZĞƐŽƵƌĐĞƐ ʹ tĞ ŚĂǀĞ ŝŶǀĞƐƚĞĚ ďLJ ĞŶĂďůŝŶŐ ĞŶƚĞƌƉƌŝƐĞƐ ƚŽ ĞdžƉĞƌŝĞŶĐĞ ďŽƚŚ ŽŶ ƌĞƐƵůƚƐ ĂƌĞ ĞŶĐŽƵƌĂŐŝŶŐ͘ h ǁŝůů ďĞ ĂƉƉƌĞĐŝĂƚĞĚ ŝŶ ƚƌĂŝŶŝŶŐ ĂŶĚ ĐĞƌƟĮĐĂƟŽŶƐ ĂŶĚ ĞŶƐƵƌĞĚ Ă ƐŝŶŐůĞ ĚĞǀŝĐĞ ĂƐ ƚŚĞ ŶĂƚƵƌĞ ŽĨ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽŶůLJ ǁŚĞŶ ƚŚĞƌĞ ŝƐ Ă ƌĞĂů ƵƐĞ͘ dŚŝƐ ĐŽŶĐĞƉƚ ĐĂŶŶŽƚ ƚŚĞ ďĞƐƚ ŽĨ ƌĞƐŽƵƌĐĞƐ Ăƚ ĐůŝĞŶƚ ĚŝƐƉŽƐĂů͘ ǁŝůů ďĞ ůŝŵŝƚĞĚ͘ Ƶƚ ĨŽƌ ƚŚĞ ůĂƌŐĞ ĂŶĚ ŵŝĚ ƐŝnjĞĚ ďĞ ƉƵƐŚĞĚ Žƌ Ă ƌĞƋƵŝƌĞŵĞŶƚ ďĞ ĐƌĞĂƚĞĚ͘ ^ /ŶĚŝĂ͕ ƚŽĚĂLJ͕ ŚĂƐ ŽŶĞ ŽĨ ƚŚĞ ďĞƐƚ ďƵƐŝŶĞƐƐĞƐ ŝƚ ǁŝůů ďĞ Ă ĚŝīĞƌĞŶƚ ƉƌŽƉŽƐŝƟŽŶ ĐĞƌƟĮĞĚ ƌĞƐŽƵƌĐĞƐ ĂŶĚ ƉŽŽůĞĚ ƚĂůĞŶƚ ŝŶ 5. How ĚŽ LJŽƵ ƐƚƌĂƚĞŐŝnjĞ to ŵĞĞƚ the ĞǀĞƌ ĐŚĂŶŐŝŶŐ ĂůƚŽŐĞƚŚĞƌ͘ dŚĞ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶƐ ͬ ƐŽůƵƟŽŶƐ ƌĞƋƵŝƌĞŵĞŶƚƐ ĂŶĚ ĚĞŵĂŶĚƐ of ĞŶƚĞƌƉƌŝƐĞƐ͍ ĞŶƚĞƌƉƌŝƐĞ ĚŽŵĂŝŶ ŝŶ /ŶĚŝĂ Θ ŚĂƐ ƚĞĐŚŶŝĐĂů ĞŵĞƌŐĞ ĨƌŽŵ ĚŝĨĨĞƌĞŶƚ ƚĞĐŚŶŽůŽŐŝĞƐ͘ ŶĚ • tĞ ďĞůŝĞǀĞ ŝŶ ƉĂƌƚŶĞƌŝŶŐ ǁŝƚŚ ƌŝŐŚƚ ĐĞƌƟĮĐĂƟŽŶƐ ĂĐƌŽƐƐ ƉƌŽĚƵĐƚ ůŝŶĞƐ͘ ŶĞĞĚůĞƐƐ ƚŽ ŵĞŶƚŝŽŶ ƚŚĞLJ ĐĂŶ ďĞ ŵĂĚĞ ƚĞĐŚŶŽůŽŐLJ & OEMs͘ dŽŐĞƚŚĞƌ ǁĞ ďƌŝŶŐ • Test ĂŶĚ ZĞƉĂŝƌ ĞŶƚĞƌ ʹ KƵƌ ŝŶ ŚŽƵƐĞ ƚĞƐƚ ĂǀĂŝůĂďůĞ ŽŶ Ă ƐŝŶŐůĞ ƉůĂƞŽƌŵ͘ dĞĐŚŶŽůŽŐLJ ŝŶ ĞŶŽƌŵŽƵƐ ǀĂůƵĞ ĂĚĚŝƚŝŽŶ ƚŽ ƚŚĞ ĞŶĚ ĂŶĚ ƌĞƉĂŝƌ ĐĞŶƚĞƌ ƌĞĚƵĐĞƐ ĐLJĐůĞ ƟŵĞ ĂŶĚ ŝŶƚĞŐƌĂƚŽƌ ĂůƐŽ ĐĂůůĞĚ ĂƐ ^LJƐƚĞŵ /ŶƚĞŐƌĂƚŽƌ ǁŝůů ĐƵƐƚŽŵĞƌ͘ ƚƵƌŶ ĂƌŽƵŶĚ ƟŵĞ ĚƌĂƐƟĐĂůůLJ͘ ŚĂǀĞ Ă ŵĂũŽƌ ƌŽůĞ ƚŽ ƉůĂLJ͘ • tĞ Ăƚ ^ /ŶĚŝĂ ƵƚŝůŝnjĞ the ĐŽŵƉĞƚŝƚŝǀĞ • ŽŶǀĞƌŐĞŶĐĞ of Pre ^ĂůĞƐ͕ Sales ĂŶĚ Post ^ŽůƵƟŽŶƐ ƚŚĂƚ ǁŽƵůĚ ĞŶŚĂŶĐĞ ƉƌŽĚƵĐƟǀŝƚLJ ĂĚǀĂŶƚĂŐĞ ĂŶĚ ĐŽƌĞ ĐŽŵƉĞƚĞŶĐLJ ďƵŝůƚ Sales <ŶŽǁůĞĚŐĞ ʹ dŚŝƐ ŚĂƐ ďĞĞŶ ŽƵƌ ůĂƚĞƐƚ ǁŝůů ďĞ ǀŽŝĐĞ d D ͬ /W͕ ĚĂƚĂ Θ /W ŶĞƚǁŽƌŬŝŶŐ͕ ŽǀĞƌ Ă ĚĞĐĂĚĞ ƚŽ ƐƚƌĞŶŐƚŚĞŶ ŽƵƌ ĞŶƚĞƌƉƌŝƐĞ ƐƚƌĞŶŐƚŚ ǁŚŝĐŚ ĞdžƚĞŶĚƐ ĞŶŽƌŵŽƵƐ ďĞŶĞĮƚƐ ǁŝƌĞůĞƐƐ͕ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͕ ĞŶƚĞƌƉƌŝƐĞ ƉŽƌƞŽůŝŽ͘ ƚŽ ĞŶƚĞƌƉƌŝƐĞƐ͘ ĂƉƉůŝĐĂƟŽŶƐ͕ ǀŝĚĞŽ Θ ƉƌĞƐĞŶĐĞ͕ ƐĞĐƵƌŝƚLJ Θ • /ŶǀĞƐƚŵĞŶƚ ŝŶ ƌĞƐŽƵƌĐĞƐ ʹ ƚŚŝƐ ŚĂƐ ďĞĞŶ Ɛ ǁĞ ůŽŽŬ ĨŽƌǁĂƌĚ ƚŽ ƐĞƌǀĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƐƵƌǀĞŝůůĂŶĐĞ͕ ĚĂƚĂ ƐƚŽƌĂŐĞ Θ ƉƌŽƚĞĐƟŽŶ ĂŶĚ ŽƵƌ ŬĞLJ ƐƚƌĞŶŐƚŚ ĨƌŽŵ ƚŚĞ ĚĂLJ ŽŶĞ͘ KƵƌ ƉƌĞƐĞŶƚ Θ ďĞLJŽŶĚ͕ ĐŽŶƟŶƵĞ ƚŽ ƐƚƌĞŶŐƚŚĞŶ ƉƌŽĨĞƐƐŝŽŶĂů ƐĞƌǀŝĐĞƐ ǁŚŝĐŚ ǁĞ ĐĂůů ĂƐ ĞŶĚ Ͳ Ϯ ʹ ƌĞƐŽƵƌĐĞƐ ĂƌĞ ŽŶĞ ŽĨ ƚŚĞ ďĞƐƚ ŝŶ ĞŶƚĞƌƉƌŝƐĞ ŽƵƌ ƌĞůĂƟŽŶƐŚŝƉ͕ ǁĞ ĐŽŵŵŝƚ ƚŽ ĞůŝǀĞƌ The ĞŶĚ ĐŽŶǀĞƌŐĞĚ ƐŽůƵƟŽŶƐ ĨŽƌ ĞŶƚĞƌƉƌŝƐĞƐ͘ tŝƚŚ ĚŽŵĂŝŶ͘ tĞ ŚĂǀĞ ĞŶŚĂŶĐĞĚ ŽƵƌ ƚĞĐŚŶŝĐĂů WƌŽŵŝƐĞ Θ ĞŶƐƵƌĞ ƚŚĂƚ ƚŚĞLJ ŚĂǀĞ ŵĂĚĞ A ŽǀĞƌ Ă ĚĞĐĂĚĞ ŽĨ ĞdžƉĞƌŝĞŶĐĞ ŽĨ ŝŶƚĞŐƌĂƟŶŐ ĞdžƉĞƌƟƐĞ ƚŚƌŽƵŐŚ ƚƌĂŝŶŝŶŐƐ ĂŶĚ ĞdžƉŽƐƵƌĞ ZŝŐŚƚ ŚŽŝĐĞ͘ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ǁĞ Ăƚ ^ /ŶĚŝĂ ƵŶĚĞƌƐƚĂŶĚ ƚŽ ƐŽŵĞ ŽĨ ƚŚĞ ŵŽƐƚ ĐŽŵƉůĞdž ƉƌŽũĞĐƚƐ ĂŶĚ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ƚŽ ĚĞƐŝŐŶ ƐŽůƵƟŽŶƐ ƚŚĂƚ 4. How ĐƌƵĐŝĂů ŝƐ hŶŝĨŝĞĚ ŽŵŵƵŶŝĐĂƚŝŽŶƐ ĚĞƉůŽLJŵĞŶƚ ĂĐƌŽƐƐ ŵŽƐƚ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐ (UC) ĂŶĚ ŽůůĂďŽƌĂƚŝŽŶ ƐŽůƵƚŝŽŶƐ to ĞŶŚĂŶĐĞ ƉƌŽĚƵĐƟǀŝƚLJ ŽĨ ĂŶLJ ĞŶƚĞƌƉƌŝƐĞ͘ ƐĞŐŵĞŶƚƐ Ăƚ ǀĂƌŝŽƵƐ ůĞǀĞůƐ͘ ŶƚĞƌƉƌŝƐĞ ĞŶŚĂŶĐĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŝŶƚĞŐƌĂƚŝŽŶ ĚŽŵĂŝŶ ŝƐ ĞǀĞƌ ĐŚĂŶŐŝŶŐ ďƵƚ ǁĞ ĂƌĞ ƌĞĂĚLJ 2. What ŝƐ LJŽƵƌ ĐŽŵƉĞƟƟǀĞ ĞĚŐĞ͍ ĂĐƌŽƐƐ ĞŶƚĞƌƉƌŝƐĞƐ͍ ĨŽƌ ƚŚĞ ĐŚĂŶŐĞ͘ KƵƌ ĐŽŵƉĞƚŝƚŝǀĞ ĞĚŐĞ ĐŽŵĞƐ ĨƌŽŵ ŽƵƌ • ^ĞƌǀŝĐĞƐ ĞƐƉĞĐŝĂůůLJ ƉŽƐƚ ƐĂůĞƐ ŝƐ Ă ŬĞLJ ĨĞĂƚƵƌĞ hŶŝĨŝĞĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ŝƐ ŚĞƌĞ ƚŽ ƐƚĂLJ ĞdžƉĞƌŝĞŶĐĞ ŽĨ ĞŶĂďůŝŶŐ ĞŶƚĞƌƉƌŝƐĞƐ ĂĐƌŽƐƐ ĨŽƌ ĂŶLJ ƐLJƐƚĞŵ ŝŶƚĞŐƌĂƚŽƌ͘ tĞ Ăƚ ^ /ŶĚŝĂ ĂŶĚ ŐƌŽǁ͘ dŚĞ ďĞŶĞĨŝƚƐ ŽĨ ƚŚŝƐ ǁŽŶĚĞƌĨƵů Ăůů ǀĞƌƚŝĐĂůƐ ůŝŬĞ ĐŽƌƉŽƌĂƚĞƐ͕ /d ͬ /d ^͕ ŽīĞƌ Ă ĐŽŵƉůĞƚĞ ƐĞƌǀŝĐĞ ƉŽƌƞŽůŝŽ ƚŽ ĐĂƚĞƌ ƚŽ ĐŽůůĂďŽƌĂƟǀĞ ǁŽƌŬ ƚŽŽů ǁŝůů ďĞ ĞŶŽƌŵŽƵƐ͘ ƉƵďůŝĐ ƚƌĂŶƐƉŽƌƚĂƚŝŽŶ͕ ĂǀŝĂƚŝŽŶ͕ ŵĞĚŝĂů Θ ĞǀĞƌLJ ŶĞĞĚ ŽĨ ĞŶƚĞƌƉƌŝƐĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͘ KŶĞ ŚĂƐ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ĨƌŽŵ ƵƐĞƌ ƉĞƌƐƉĞĐƟǀĞ ĞŶƚĞƌƚĂŝŶŵĞŶƚ͕ ŚŽƐƉŝƚĂůŝƚLJ͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ • We ǁĞůĐŽŵĞ ĐŚĂŶŐĞ and are open to new ďĞĨŽƌĞ ƐĞůůŝŶŐ h ͘ dŚĞ ĂĐĐĞƉƚĂďŝůŝƚLJ ŝƐ ŐƌŽǁŝŶŐ ĂŶŬŝŶŐ Θ &/͕ ĞĚƵĐĂƟŽŶ͕ 'Žǀƚ Θ ĚĞĨĞŶĐĞ ƚŽ ĐŚĂůůĞŶŐĞƐ ŝŶ ĞŶƚĞƌƉƌŝƐĞ ĚŽŵĂŝŶ͘ dŚŝƐ ŝƐ ŚĂƐ ĨƌŽŵ ĞŶƚĞƌƉƌŝƐĞ ƉĞƌƐƉĞĐƚŝǀĞ͘ /ƚ͛Ɛ Ă ŐƌĞĂƚ ŶĂŵĞ Ă ĨĞǁ͘ <ĞLJ to our ĐŽŵƉĞƟƟǀĞŶĞƐƐ ŝƐ the ďĞĞŶ ŽĨ ŽƵƌ ŵĂŶƚƌĂ ƚŽ ƐƵƐƚĂŝŶ ĂŶĚ ŐƌŽǁ ŝŶ ƚŽŽů ƚŽ ŵŝŶŝŵŝnjĞ ƚŚĞ ĐŽƐƚ ĐŽŵƉŽŶĞŶƚ ĂŶĚ ĂďŝůŝƚLJ to ƐŝŵƵůĂƚĞ the ƌĞƋƵŝƌĞŵĞŶƚƐ͕ ĚĞƐŝŐŶ͕ ƚŚŝƐ ƐĞŐŵĞŶƚ͘ ŵĂdžŝŵŝnjĞ ƚŚĞ ƉƌŽĚƵĐƟǀŝƚLJ ĨƌŽŵ ĞǀĞƌLJ ƵƐĞƌ͘ ĚĞƉůŽLJ ďĂĐŬĞĚ ƵƉ ďLJ ƐƵƉƉŽƌƚ ĐĂƉĂďŝůŝƟĞƐ͘

ABS /ŶĚŝĂ Wǀƚ >ƚĚ͘ EŽ ϭϯ͕ > Z DĂŶƐŝŽŶ͕ // ƌŽƐƐ͕ <ŽĚŝŚĂůůŝ͕ , > DĂŝŶ ZŽĂĚ͕ KƉƉ tĞƐƚ 'ĂƚĞ >ĞĞůĂ WĂůĂĐĞ͕ ĂŶŐĂůŽƌĞ Ͳ ϱϲϬ ϬϬϴ dĞů͗ ϵϭ ϴϬ ϰϭϰϭ ϳϭϳϭ͕ &Ădž͗ ϵϭ ϴϬ ϰϭϵϴ ϰϭϰϭ ͻ ĂŶŐĂůŽƌĞ нϵϭ ϴϬ ϰϭϵϴ ϰϬϰϬ ͻ 'ƵƌŐĂŽŶ нϵϭ ϭϮϰ ϰϳϯϳϳϳϳ ͻ DƵŵďĂŝ нϵϭ ϮϮ ϲϲϰϲ ϯϯϯϯ ͻ ,LJĚĞƌĂďĂĚ нϵϭ ϰϬ ϰϬϬϯ ϰϯϬϬ ͻ ŚĞŶŶĂŝ нϵϭ ϰϰ ϮϴϮϱ ϭϱϬϭ ͻ WƵŶĞ нϵϭ ϮϬ Ϯϲϭϲ ϭϳϲϱ ͻ <ŽůŬĂƚĂ нϵϭ ϯϯ ϰϬϬϴ ϰϳϵϳ

ǁǁǁ͘ĂďƐŝŶĚŝĂ͘ŶĞƚ͕ ĞŵĂŝů͗ ŵĂƌŬĞƟŶŐΛĂďƐŝŶĚŝĂ͘ŶĞƚ

VERTICAL

GOVERNMENT

A Great Help Manpower and business process reengineering will help the government departments to deploy ICT projects in a big way and make up for lost time

G

overnment is one of the ďŝŐŐĞƐƚ ǀĞƌƟĐĂůƐ ŝŶ ƚĞƌŵƐ ŽĨ / d ƐƉĞŶĚŝŶŐ͘ EŽƚ ŽŶůLJ ĂƌĞ ǁĞ ƐĞĞŝŶŐ ƚƌĂĐƟŽŶ ŝŶ ƚĞƌŵƐ ŽĨ ŵŝƐƐŝŽŶ ŵŽĚĞ ƉƌŽũĞĐƚƐ͕ ďƵƚ ĂůƐŽ W^hƐ ĂŶĚ ĚĞĨĞŶƐĞ ƐĞĐƚŽƌ ǁŚŝĐŚ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ ƚŚĞŝƌ ƐƉĞŶĚŝŶŐ ƚŽ ĐŽŵƉĞƚĞ ǁŝƚŚ ƚŚĞŝƌ ƌĞƐƉĞĐƟǀĞ ĐŽƵŶƚĞƌƉĂƌƚƐ͘ W^hƐ ŝŶ ƚŚĞ ďĂŶŬŝŶŐ͕ ŝŶƐƵƌĂŶĐĞ͕ ĂŶĚ Žŝů Θ ŐĂƐ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ ƚŚĞŝƌ ƐƉĞŶĚŝŶŐ ƚŽ ĐŽŵƉĞƚĞ ǁŝƚŚ ƉƌŝǀĂƚĞ ƉůĂLJĞƌƐ ǁŚĞƌĞĂƐ ĚĞĨĞŶƐĞ ƐĞĐƚŽƌ ŚĂƐ ďĞĞŶ ŐĞĂƌŝŶŐ ƵƉ ƚŽ ƌŝĚĞ ŽŶ ƚŚĞ / d ďĂŶĚǁĂŐŽŶ͘ dŚĞ ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ ĂƌĞ ĂůƐŽ ƵƉŐƌĂĚŝŶŐ ĂŶĚ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞŝƌ ĐĂƉĂĐŝƟĞƐ ƚŽ ƐƚƌĞĂŵůŝŶĞ ƚŚĞŝƌ ŽƉĞƌĂƟŽŶƐ ƐŽ ƚŚĂƚ Ăůů ƚŚĞƐĞ ďĞŶĞĮƚƐ ĐĂŶ ďĞ ƉĂƐƐĞĚ ŽŶ ƚŽ ĞŶĚ ĐŝƟnjĞŶƐ͘ dŚĞ ŶĂƟŽŶĂů ĞͲŐŽǀĞƌŶĂŶĐĞ ƉůĂŶ ;EĞ'WͿ ƉƌŽǀŝĚĞƐ ŚƵŐĞ ĐŽƐƚ ƐĂǀŝŶŐ ďLJ ƐŚĂƌŝŶŐ ĐŽƌĞ ĂŶĚ ƐƵƉƉŽƌƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ĂůƐŽ ďLJ ĞŶĂďůŝŶŐ ŝŶƚĞƌŽƉĞƌĂďŝůŝƚLJ ƚŚƌŽƵŐŚ ĐŽŵŵŽŶ ƐƚĂŶĚĂƌĚƐ͘ dŚĞ EĞ'W ĐĂŶ ďĞ ĚŝǀŝĚĞĚ ŝŶƚŽ ϯ ŵŝƐƐŝŽŶ ŵŽĚĞ ƉƌŽũĞĐƚƐ ;DDWͿͶĐĞŶƚƌĂů͕

ƐƚĂƚĞ͕ ĂŶĚ ŝŶƚĞŐƌĂƚĞĚ͘ dŚĞ ĐĞŶƚƌĂů DDWƐ ŝŶĐůƵĚĞ͗ ĂŶŬŝŶŐ͕ ĐĞŶƚƌĂů ĞdžĐŝƐĞ Θ ĐƵƐƚŽŵƐ͕ ŝŶĐŽŵĞ ƚĂdž͕ ŝŶƐƵƌĂŶĐĞ͕ D Ϯϭ͕ ŶĂƟŽŶĂů ĐŝƟnjĞŶ ĚĂƚĂďĂƐĞ͕ ƉĂƐƐƉŽƌƚ͕ ŝŵŵŝŐƌĂƟŽŶ͕ ǀŝƐĂ ĂŶĚ ĨŽƌĞŝŐŶĞƌƐ ƌĞŐŝƐƚƌĂƟŽŶ Θ ƚƌĂĐŬŝŶŐ͕ ƉĞŶƐŝŽŶ͕ ĂŶĚ ĞͲŽĸĐĞ͘ ^ƚĂƚĞ DDWƐ ŝŶĐůƵĚĞ͗ ŐƌŝĐƵůƚƵƌĞ͕ ĐŽŵŵĞƌĐŝĂů ƚĂdžĞƐ͕ ĞоĚŝƐƚƌŝĐƚ͕ ĞŵƉůŽLJŵĞŶƚ ĞdžĐŚĂŶŐĞ͕ ůĂŶĚ ƌĞĐŽƌĚƐ͕ ŵƵŶŝĐŝƉĂůŝƟĞƐ͕ ŐƌĂŵ ƉĂŶĐŚĂLJĂƚƐ͕ ƉŽůŝĐĞ͕ ƌŽĂĚ ƚƌĂŶƐƉŽƌƚ͕ ĂŶĚ ƚƌĞĂƐƵƌŝĞƐ͘ /ŶƚĞŐƌĂƚĞĚ DDWƐ ŝŶĐůƵĚĞ͗ ^ ͕ ĞͲďŝnj͕ ĞͲĐŽƵƌƚƐ͕ ĞͲƉƌŽĐƵƌĞŵĞŶƚ͕ / ĨŽƌ ĞͲƚƌĂĚĞ͕ ŶĂƟŽŶĂů ĞͲŐŽǀĞƌŶĂŶĐĞ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ ŐĂƚĞǁĂLJ͕ ĂŶĚ /ŶĚŝĂ ƉŽƌƚĂů͘

Challenges KŶ ƚŚĞ DDW ƐŝĚĞ͕ ĐĞŶƚƌĂů ŐŽǀĞƌŶŵĞŶƚ ƉƌŽũĞĐƚƐ ŚĂǀĞ ĚŽŶĞ ǁĞůů͕ ďƵƚ ƚŚĞ ƐƚĂƚĞ ŐŽǀĞƌŶŵĞŶƚ ƉƌŽũĞĐƚƐ ĂƌĞ ƐůŽǁůLJ ƉŝĐŬŝŶŐ ƵƉ ĚƵĞ ƚŽ ĨƵŶĚ ĚĞĮĐŝƚ ĂŶĚ ůĂĐŬ ŽĨ ƉŽůŝƟĐĂů ǁŝůů͕ ďĞ ŝƚ ĨƌŽŵ ƚŚĞ ĐŚŝĞĨ ŵŝŶŝƐƚĞƌ͛Ɛ ŽĸĐĞ Žƌ ŵŝŶŝƐƚĞƌ͛Ɛ ŽĸĐĞ͘ ůů ƚŚŝƐ ŚĂƐ ůĞĚ ƚŽ ĚĞůĂLJĞĚ ƉƌŽũĞĐƚƐ ĂŶĚ ŶŽŶͲƵƚŝůŝnjĂƚŝŽŶ ŽĨ ĐŝƚŝnjĞŶ

64 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƐĞƌǀŝĐĞ ĐĞŶƚĞƌ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ ^ŽŵĞ ŽĨ ƚŚĞ ƐƚĂƚĞƐ ŚĂǀĞ ĚŽŶĞ ĞdžƚƌĞŵĞůLJ ǁĞůů ĂƐ ƐĞŶŝŽƌ ŽĸĐŝĂůƐ ĂƌĞ ĂǁĂƌĞ ĂďŽƵƚ / d ĚĞƉůŽLJŵĞŶƚ ŝŶ ƚŚĞŝƌ ƌĞƐƉĞĐƟǀĞ ƐƚĂƚĞ ĂŶĚ ŝƚƐ ŝŵƉĂĐƚ ǁŝƚŚ ƌĞƐƉĞĐƚ ƚŽ ƐƚĂƚĞ ' W ĂŶĚ ĐŝƟnjĞŶ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ ŝƐ ĞdžĐĞůůĞŶƚ͕ ďƵƚ ƐŽŵĞ ŽĨ ƚŚĞ ƐƚĂƚĞƐ ŚĂǀĞ ĨĂŝůĞĚ ďĂĚůLJ͘ dŚĞ ŐŽǀĞƌŶŵĞŶƚ ƉƌŽũĞĐƚƐ ĂƌĞ ĐŽŵƉůĞdž ŝŶ ŶĂƚƵƌĞ ƐŽ ŝƐ ŝƚƐ ŝŵƉůĞŵĞŶƚĂƟŽŶ͘ ǀĞŶ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ǀĂƌŝĞƐ ĨƌŽŵ ƐƚĂƚĞͲƚŽͲƐƚĂƚĞ Žƌ ĚŝƐƚƌŝĐƚͲƚŽͲĚŝƐƚƌŝĐƚ ĂƐ ƚŚĞƌĞ ŝƐ ŶŽ ĐŽŵŵŽŶ ƉƌŽĐĞƐƐ ĂŶĚ ĞǀĞƌLJŽŶĞ ǁĂŶƚƐ ƚŽ ŐŽ ƚŚĞŝƌ ŽǁŶ ǁĂLJ͘ KŶĞ ŚĂƐ ƚŽ ƐĞĞ ƚŚĂƚ ǁŚĞƌĞǀĞƌ ĂƵƚŽŵĂƟŽŶ ŚĂƉƉĞŶƐ͕ ŝƚ ŶĞĞĚƐ ƚŽ ĐƌĞĂƚĞ ǀĂůƵĞ ĨŽƌ ƚŚĞ ĞdžŝƐƟŶŐ ƉƌŽĐĞƐƐĞƐ͘ ůŽƚ ŵĂŶLJ ƟŵĞƐ ĂƵƚŽŵĂƟŽŶ ŚĂƉƉĞŶƐ͕ ďƵƚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ƌĞͲĞŶŐŝŶĞĞƌŝŶŐ ƌĞŵĂŝŶƐ ƚŚĞ ƐĂŵĞ͘ ^ŽŵĞ ƟŵĞƐ ƚŚĞƌĞ ŝƐ Ă ƐůŝŐŚƚ ŵŽĚŝĮĐĂƟŽŶ ŝŶ ƚŚĞ ƉƌŽĐĞƐƐ ĂŶĚ ƐŽŵĞƟŵĞƐ ƚŚĞ ƐĂŵĞ ƉƌŽĐĞƐƐ ŝƐ ŝŵƉůĞŵĞŶƚĞĚ ǁŚŝĐŚ ǁĂƐ ƉƌĂĐƟĐĞĚ ĞĂƌůŝĞƌ͘ ůů ƚŚĞƐĞ ƉƌŽĐĞƐƐĞƐ ŶĞĞĚ ƚŽ ďĞ ĐŽƌƌĞĐƚĞĚ ƚŽ ƐƵŝƚ ĐƵƌƌĞŶƚ ĂƵƚŽŵĂƚĞĚ ƉƌŽũĞĐƚƐ ĂŶĚ ĂůƐŽ ĞůŝŵŝŶĂƚĞ ĚĂƚĂ ĞƌƌŽƌƐ ĂŶĚ ƐŵŽŽƚŚ ĨƵŶĐƟŽŶŝŶŐ ŽĨ ƚŚĞ ŽǀĞƌĂůů ƐLJƐƚĞŵ͘ ŵĂũŽƌ ĐŚĂůůĞŶŐĞ ŝŶ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ͕ ƐƉĞĐŝĂůůLJ ƐƚĂƚĞ ŐŽǀĞƌŶŵĞŶƚƐ͕ ŝƐ ƚŚĞ ůĂĐŬ ŽĨ ŵĂŶƉŽǁĞƌ ĐĂƉĂĐŝƚLJ ŝŶ ƚĞƌŵƐ ŽĨ ŚĂŶĚůŝŶŐ ĐŽŵƉůĞdž ƉƌŽũĞĐƚƐ͘ dŚŝƐ ŝƐ ƚƌƵĞ ĨŽƌ ŵĂũŽƌŝƚLJ ŽĨ ƉƌŽũĞĐƚƐ͕ ďĞ ŝƚ ƉƌŽũĞĐƚ ŝĚĞĂƚŝŽŶ͕ ǁƌŝƚŝŶŐ ƌĞƋƵĞƐƚ ĨŽƌ ƉƌŽƉŽƐĂů͕ ƉƌŽĐĞƐƐŝŶŐ ƚŚĞ Z&W͕ ŝŵƉůĞŵĞŶƚŝŶŐ ƚŚĞ ŽƌĚĞƌ͕ ƚĞƐƚŝŶŐ ĨŽƌ ĐŽŵŵĞƌĐŝĂůŝnjŝŶŐ ƚŚĞ ƉƌŽũĞĐƚ͕ ĂŶĚ ŽƉĞƌĂƟŽŶƐ Θ ŵĂŝŶƚĞŶĂŶĐĞ͘ DĂũŽƌŝƚLJ ŽĨ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ ĚŽ ŶŽƚ ŚĂǀĞ ŝŶƚĞƌŶĂů ĐĂƉĂĐŝƚLJ ƚŽ ŚĂŶĚůĞ Ăůů ƚŚĞƐĞ ĂĐƟǀŝƟĞƐ͘ ǀĞŶ ŝĨ ƚŚĞLJ ŐŝǀĞ ƚŚĞƐĞ ƉƌŽũĞĐƚƐ ƚŽ Ă ĐŽŶƐƵůƚĂŶƚ ƚŚĞLJ ĂƌĞ ŶŽƚ ĂďůĞ ƚŽ ŚĂŶĚůĞ ŝƚ͕ ĂƐ ƚŚĞLJ ĂƌĞ ŐŽŽĚ ŽŶůLJ ŝŶ ƚĞĐŚŶŽůŽŐLJ ďƵƚ ŶŽƚ ŐŽŽĚ ŝŶ ŐŽǀĞƌŶŵĞŶƚ ƉƌŽĐĞƐƐĞƐ͘ ^ŽŵĞƟŵĞƐ ĞǀĞŶ ĐŽŶƐƵůƚĂŶƚƐ ĂƌĞ ĂůƐŽ ŶŽƚ ƵƉ ƚŽ ƚŚĞ ŵĂƌŬ ĂƐ ƚŚĞLJ ƐĞŶĚ ũƵŶŝŽƌ ƌĞƐŽƵƌĐĞƐ ƚŽ ƚĂŬĞ ĐĂƌĞ ŽĨ ĐŽŵƉůĞdž ƉƌŽũĞĐƚƐ ǁŚŝĐŚ ŵĂŬĞƐ ƚŚŝŶŐƐ ĚŝĸĐƵůƚ͘ dŚŝƐ ƌĞƐƵůƚƐ ŝŶ ďĂĚ ŵŽĚĞůŝŶŐ ůĞĂĚŝŶŐ ƚŽ ďĂĚ Z&W ĂŶĚ ŝƚƐ ĐĂŶĐĞůůĂƟŽŶ ůĞĂĚŝŶŐ ƚŽ ƉƌŽũĞĐƚ ĚĞůĂLJƐ ĂŶĚ ĐŽƐƚ ŽǀĞƌƌƵŶ͘ ^Ž͕ ƚŚĞƌĞ ŝƐ ŶĞĞĚ ĨŽƌ ƉĞŽƉůĞ ǁŚŽ ĐĂŶ ĐŽŶĐĞƉƚƵĂůŝnjĞ ƚŚĞ ƉƌŽũĞĐƚ͕ ĚĞƐŝŐŶ ƚŚĞ ĐŽŵƉůĞƚĞ ĂƌĐŚŝƚĞĐƚƵƌĞ͕ ĂŶĚ ƉƌĞƐĐƌŝďĞ ƉĂƌĂŵĞƚĞƌƐ͕ ƐŽ ƚŚĂƚ ƚŚĞ ƉƌŽũĞĐƚ ĐĂŶ ďĞ ĞǀĂůƵĂƚĞĚ ŽŶ ƚŚĞ ďĂƐŝƐ ŽĨ ƉƌĞƐĐƌŝďĞĚ ƉĂƌĂŵĞƚĞƌƐ ĂŌĞƌ ĚĞƉůŽLJŵĞŶƚ ŝŶ ƉƵďůŝĐͲƉƌŝǀĂƚĞ ƉĂƌƚŶĞƌƐŚŝƉ ŵŽĚĞ͘ ůů ƚŚŝƐ ŝƐ ŶŽƚ ĞĂƐLJ͕ ĂƐ ŽŶĞ ŶĞĞĚƐ ƚŽ ŬŶŽǁ ďŽƚŚ ƚĞĐŚŶŽůŽŐLJ͕ ŐŽǀĞƌŶ-

ŵĞŶƚ ƉƌŽĐĞƐƐĞƐ͕ ĂŶĚ ďĞƐƚ ƉƌĂĐƟĐĞƐ ďŽƚŚ ŶĂƟŽŶĂůůLJ ĂƐ ǁĞůů ĂƐ ŝŶƚĞƌŶĂƟŽŶĂůůLJ͘ ^ƵĐŚ ƚƌĂŝŶĞĚ ŵĂŶƉŽǁĞƌ ŝŶ Ă ĐŽŵŵŽŶ ƉŽŽů ĐĂŶ ďĞ ĂĚǀĂŶƚĂŐĞŽƵƐ ĨŽƌ Ăůů ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ ;ďŽƚŚ ĐĞŶƚƌĂů ĂŶĚ ƐƚĂƚĞͿ ĂŶĚ ƚŚĞLJ ĐĂŶ ŚŽƉ ĨƌŽŵ ŽŶĞ ĚĞƉĂƌƚŵĞŶƚ ƚŽ ƚŚĞ ŽƚŚĞƌ ĂŌĞƌ ĐŽŵƉůĞƟŽŶ ŽĨ ƚŚĞ ƉƌŽũĞĐƚ͘ ůů ƚŚŝƐ ǁŝůů ŚĞůƉ ŝŶ ůŽƚ ŽĨ ǀĂůƵĞ ĂĚĚŝƟŽŶ ƚŽ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƉƌŽũĞĐƚƐ͘

Solutions for Government dŚĞ ƐƵƉƉŽƌƚ ĨƌŽŵ ƉŽůŝƟĐĂů ďŽƐƐĞƐ ĚĞĮŶŝƚĞůLJ ŚĞůƉƐ ŝŶ ĨĂƐƚĞƌ ĚĞƉůŽLJŵĞŶƚ ŽĨ ƉƌŽũĞĐƚƐ͕ ƐŽ ƉŽůŝƟĐŝĂŶƐ ŶĞĞĚ ƚŽ ďĞ ĐŽŶǀŝŶĐĞĚ ĂďŽƵƚ ŚŽǁ ƚŚĞƐĞ / d ƉƌŽũĞĐƚƐ ǁŝůů ďĞ ŚĞůƉĨƵů ĨŽƌ ƚŚĞŵ ďŽƚŚ ŝŶ ƚŚĞ ƐŚŽƌƚͲƌƵŶ ĂŶĚ ůŽŶŐͲƌƵŶ͘ KŶĐĞ ƚŚĞLJ ĂƌĞ ĐŽŶǀŝŶĐĞĚ ŝƚ ďĞĐŽŵĞƐ ĞĂƐLJ ĨŽƌ ƚŚĞ ĚĞƉĂƌƚŵĞŶƚ ƚŽ ĚĞƉůŽLJ ƚŚĞƐĞ ƉƌŽũĞĐƚƐ͘ dŽ ĐŽŶǀŝŶĐĞ ƉŽůŝƟĐĂů ďŽƐƐĞƐ͕ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ ůŽƚ ŽĨ ƐƚƵĚLJ ƚŽƵƌƐ ŽƌŐĂŶŝnjĞĚ ďLJ ƉƌŽŐƌĞƐƐŝǀĞ ƐƚĂƚĞƐ ǁŚĞƌĞ ƉŽůŝƟĐŝĂŶƐ ƚĂůŬ ĂďŽƵƚ ƚŚĞŝƌ ƉƌŽũĞĐƚ ŝŶ ĚĞƚĂŝů ĂŶĚ ƚŚŝƐ ŚĂƐ ďĞĞŶ Ă ŐŽŽĚ ůĞĂƌŶŝŶŐ ĞdžƉĞƌŝĞŶĐĞ ĨŽƌ ŽƚŚĞƌƐ͘ ƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ƌĞͲĞŶŐŝŶĞĞƌŝŶŐ ĨŽƌ ŐŽǀĞƌŶŵĞŶƚ ǀĞƌƟĐĂů ĚĞĮŶŝƚĞůLJ ĂĚĚƐ Ă ůŽƚ ŽĨ ǀĂůƵĞ ƚŽ ƉƌŽũĞĐƚ ŚĞĂĚ ĂŶĚ ĚĞƉĂƌƚŵĞŶƚ ŽĨ /d͘ EĞ'W ŚĂƐ ĐŽŵĞ ŽƵƚ ǁŝƚŚ ĂŶ ĞdžĐĞůůĞŶƚ ƉƌŽŐƌĂŵ ǁŚĞƌĞďLJ ƉƌŽũĞĐƚ ŚĞĂĚƐ ŽĨ DDWƐ ĐŽŵĞ ƚŽŐĞƚŚĞƌ ƚŽ ƐŚĂƌĞ ƚŚĞŝƌ ĞdžƉĞƌŝĞŶĐĞƐ ǁŝƚŚ ŽŶĞ ĂŶŽƚŚĞƌ͘ dŚŝƐ ŝƐ Ă ϱ ǁĞĞŬ ĐŽƵƌƐĞ ĂŶĚ ŝŶ ƚŚĞ ůĂƐƚ ǁĞĞŬ͕ Ăůů ƚŚĞ ƉĂƌƟĐŝƉĂŶƚƐ ǀŝƐŝƚ ĚĞǀĞůŽƉĞĚ ĞĐŽŶŽŵŝĞƐ ƚŽ ƐĞĞ ŚŽǁ ƚŚĞLJ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ƚŚĞŝƌ ƉƌŽũĞĐƚƐ͘ ^Ž͕ ƚŚŝƐ ŝƐ Ă ŐŽŽĚ ĞdžĞƌĐŝƐĞ ƚŽ ĚŽ ĐĂƉĂĐŝƚLJ ďƵŝůĚŝŶŐ ĂŶĚ /d ƐŚŽƵůĚ ĐŽŶƟŶƵĞ ƚŽ ŚĂǀĞ ŵŽƌĞ ŽĨ ƐƵĐŚ ǁŽƌŬƐŚŽƉ͘ KŶ ƚŚĞ ůŝŶĞƐ ŽĨ ĮŶĂŶĐŝĂů ĂĚǀŝƐĞƌ͕ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƐŚŽƵůĚ ĐƌĞĂƚĞ Ă ƉŽŽů ŽĨ / d ĞdžƉĞƌƚƐ ǁŚŽ ǁŝůů ŚĂǀĞ ƚŚĞ ĐĂƉĂďŝůŝƚLJ ƚŽ ƵŶĚĞƌƚĂŬĞ ůĂƌŐĞ ƐĐĂůĞ ĐŽŵƉůĞdž ƉƌŽũĞĐƚƐ͘ dŚŝƐ ǁŽƵůĚ ďĞ ǀĞƌLJ ŚĞůƉĨƵů ƚŽ ƚĂŬĞ ĐĂƌĞ ŽĨ ŵĂŶƉŽǁĞƌ ĂŶĚ ĞdžƉĞƌƟƐĞ ŝƐƐƵĞ ŝŶ ŐŽǀĞƌŶͲ ŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ ǁŚŝĐŚ ŝƐ Ă ďŝŐ ŝƐƐƵĞ ŝŶ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ͘ >Žƚ ŽĨ ƐƚĂƚĞ ŐŽǀĞƌŶŵĞŶƚƐ ĂŶĚ ĐĞŶƚƌĂů ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ ŚĂǀĞ ĚŽŶĞ ƉƌŽũĞĐƚƐ ǁŚŝĐŚ ĐĂŶ ďĞ ƌĞƉůŝĐĂƚĞĚ Žƌ ĐĂŶ ďĞ ĐŽŵŵĞƌĐŝĂůŝnjĞĚ ŽŶ Ă ůĂƌŐĞ ƐĐĂůĞ͘ 'ŽǀĞƌŶͲ ŵĞŶƚ ƐŚŽƵůĚ ůŽŽŬ Ăƚ Ăůů ƚŚĞƐĞ ƉƌŽũĞĐƚƐ ĂŶĚ ƐĞĞ ŚŽǁ ƚŚĞƐĞ ƉƌŽũĞĐƚƐ ĐĂŶ ďĞ ƌĞƉůŝĐĂƚĞĚ͕ ƚŚƵƐ ƐĂǀŝŶŐ Ă ůŽƚ ŝŶ ƚĞƌŵƐ ŽĨ ŵĂŶƉŽǁĞƌ ĂŶĚ ƉƌŽũĞĐƚ ĐŽƐƚ͘ /ƚ ǁŝůů ĂůƐŽ ŚĞůƉ ŝŶ ƟŵĞůLJ ĚĞůŝǀͲ ĞƌLJ ŽĨ ƉƌŽũĞĐƚƐ ĂƐ Z&W ŶĞĞĚƐ ƚŽ ďĞ ŇŽĂƚĞĚ͕ ĞǀĂůƵĂƚĞĚ͕ ĂŶĚ ƚŚĞŶ ĐŽŵŵŝƐƐŝŽŶĞĚ͘

PRAKASH KUMAR, director, IBSG, Cisco NIVEDAN SAHNI, VP and business head, Tata Teleservices

Future Technologies dŚĞ ŐŽǀĞƌŶŵĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ ƐŚŽƵůĚ ůŽŽŬ Ăƚ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ĂŶĚ ĞͲƉƌŽĐƵƌĞͲ ŵĞŶƚ ŝŶ Ă ďŝŐ ǁĂLJ ĂƐ ƚŚŝƐ ǁŝůů ŚĞůƉ ŝŶ ůŽƚ ŽĨ ĐŽƐƚ ƐĂǀŝŶŐƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ ĐƵƌƌĞŶƚůLJ Ăůů ƵƌďĂŶ ůŽĐĂů ďŽĚŝĞƐ ŝŶ /ŶĚŝĂ ĂƌĞ ĨŽůůŽǁŝŶŐ Ă ƐƚĂŶĚͲĂůŽŶĞ ĂƉƉƌŽĂĐŚ ĨŽƌ ŽīĞƌŝŶŐ ƐĂŵĞ ƐĞƚ ŽĨ ƐĞƌǀŝĐĞƐ ǁŚŝĐŚ ŝƐ ůĞĂĚŝŶŐ ƚŽ ĚŝīĞƌĞŶƚ ŇĂǀŽƌƐ ŽĨ ƚŚĞ ƐĂŵĞ ƐŽůƵƟŽŶƐ͘ dŚĞ ƌĞĂƐŽŶ ĨŽƌ ŝƚ ďĞŝŶŐ ƚŚĂƚ ĂƐ ƉĞƌ ƚŚĞ ŐƵŝĚĞůŝŶĞƐ ŽĨ ƚŚĞ ŵŝŶŝƐƚƌLJ ŽĨ ƵƌďĂŶ ĚĞǀĞůŽƉŵĞŶƚ ĞǀĞƌLJ ŵƵŶŝĐŝƉĂůŝƚLJ ŚĂƐ ƚŽ ŽīĞƌ ŵŝŶŝŵƵŵ ϴ ƐĞƌǀŝĐĞƐ͘ dŚŝƐ ĚŝǀĞƌƐŝƚLJ ŝƐ ůŝŬĞůLJ ƚŽ ĐƌĞĂƚĞ ƐĞƌŝͲ ŽƵƐ ŚƵŵĂŶ ƌĞƐŽƵƌĐĞ ŝƐƐƵĞƐ ƐŝŶĐĞ ŵĂŶLJ ĞŵƉůŽLJĞĞƐ ŽĨ h> Ɛ ĚŽ ŐĞƚ ƌŽƵƚŝŶĞůLJ ƚƌĂŶƐĨĞƌƌĞĚ ĂĐƌŽƐƐ ĚŝīĞƌĞŶƚ h> Ɛ ǁŝƚŚŝŶ Ă ƐƚĂƚĞ ĂŶĚ ŝƚ ǁŽƵůĚ ŶŽƚ ďĞ ƉŽƐƐŝďůĞ ƚŽ ŵĂŶĂŐĞ ŝƚ ŝŶ ƚŚĞ ůŽŶŐ ƌƵŶ͘ ǀĞŶ ŐĞƫŶŐ ƚĞĐŚŶŝĐĂů ƌĞƐŽƵƌĐĞƐ Ăƚ ĚŝƐƚƌŝĐƚ ůĞǀĞů ƚŽ ŵĂŶĂŐĞ /d ƌĞƐŽƵƌĐĞƐ ĨŽƌ h> ŝƐ ŶŽƚ ĂŶ ĞĂƐLJ ƚĂƐŬ͘ ǀĞŶ ƚŚŝŶŐƐ ĂƌĞ ŐŽŝŶŐ ƚŽ ĨƵƌƚŚĞƌ ĐŽŵƉůŝĐĂƚĞ ǁŚĞŶ ϱ͕ϬϬϬ h> Ɛ ĂĐƌŽƐƐ /ŶĚŝĂ ǁŝůů ŐĞƚ ĂƵƚŽŵĂƚĞĚ͘ dŽ ŵĂŬĞ ƚŚŝŶŐƐ ƐŝŵƉůĞƌ͕ Ăůů h> Ɛ ŝŶ ŽŶĞ ƐƚĂƚĞ ĐĂŶ ĚĞƉůŽLJ ĐĞŶƚƌĂůŝnjĞĚ ĂƉƉůŝĐĂƟŽŶ ŚŽƐƚĞĚ ŽŶ ĐůŽƵĚ ĂŶĚ ŝƚ ǁŝůů ŽīĞƌ ŶƵŵĞƌͲ ŽƵƐ ďĞŶĞĮƚƐ ŽǀĞƌ ƚŚĞ ƐƚĂŶĚͲĂůŽŶĞ ŵŽĚĞů͘ ůŽƵĚ ĐŽŵƉƵƟŶŐ ŝƐ ĞǀŽůƵƟŽŶĂƌLJ ŝŶ ŶĂƚƵƌĞ ĂŶĚ ŝƐ ĞŶĂďůĞĚ ďLJ Ă ŶƵŵďĞƌ ŽĨ ĞdžŝƐƟŶŐ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ƐƵĐŚ ĂƐ ǀŝƌƚƵĂůŝnjĂƟŽŶ͕ ĂƵƚŽͲ ŵĂƟŽŶ͕ ĂŶĚ ƐĞůĨͲƐĞƌǀŝĐĞ ƉŽƌƚĂůƐ͘ dŚĞ ƉƵďůŝĐ ƐĞĐƚŽƌ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ďŝŐŐĞƐƚ ƉƵƌĐŚĂƐĞƌƐ ŽĨ ŐŽŽĚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ŝŶ ƚŚĞ /ŶĚŝĂŶ ĞĐŽŶŽŵLJ ĂŶĚ ĞͲƉƌŽĐƵƌĞŵĞŶƚ ǁŝůů ŚĞůƉ ŝŶ ƐĂǀŝŶŐ Ă ůŽƚ ĂĐƌŽƐƐ Ăůů ĚĞƉĂƌƚŵĞŶƚƐ͕ ďĞ ŝƚ ƐƚĂƚĞ Žƌ ĐĞŶƚƌĂů ŐŽǀĞƌŶŵĞŶƚ͘ ǀĞŶ ŝĨ ƚŚĞƌĞ ŝƐ Ă ϭϬй ďĞŶĞĮƚ ŝŶ ƚŚĞ ŽǀĞƌĂůů ƉƌŽĐͲ ĞƐƐ /ŶĚŝĂ ĐĂŶ ƐĂǀĞ Ă ůŽƚ͘ ^Ž͕ ǁŝƚŚŝŶ ĮƌƐƚ LJĞĂƌ͕ ƚŚĞ ĐŽƵŶƚƌLJ ĐĂŶ ƉĂLJ ŝƚƐĞůĨ ĨŽƌ ĐƌĞĂƟŶŐ ĞͲƉƌŽĐƵƌĞŵĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ EŽƚ ŽŶůLJ ƚŚŝƐ͕ ƚŚĞ ƉƌŽĐƵƌĞŵĞŶƚ ŽĨ ƉƌŽĚƵĐƚƐ ƚŚƌŽƵŐŚ ĞͲƉƌŽĐƵƌĞŵĞŶƚ ĐĂŶ

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H E A LT H C A R E

Mainstreaming ICT Development, and more importantly implementation, of a National ICT Policy integrated with healthcare delivery would boost the implementation of ICT in this sector

T

he healthcare industry has been ĐŚĂŶŐŝŶŐ ƐŝŐŶŝĮĐĂŶƚůLJ͕ ǁŝƚŶĞƐƐing a greater demand for care ĂŶĚ ĂůƐŽ ŐƌĞĂƚĞƌ ĂǁĂƌĞŶĞƐƐ ŽĨ medical errors. The healthcare system ŝƐ ƌĞůLJŝŶŐ ŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ĞƐƐĞŶƟĂůůLJ ƚŽ ĚŝƐƐĞŵŝŶĂƚĞ ŬŶŽǁůĞĚŐĞ ƚŽ ƉĂƟĞŶƚƐ ĂŶĚ ŚĞĂůƚŚ ƉƌĂĐƟƟŽŶĞƌƐ ĂŶĚ ƐŽ ŽŶ͘ dŚĞ ƵƐĞ ŽĨ ĂƉƉƌŽƉƌŝĂƚĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĞŶŚĂŶĐĞƐ ƚŚĞ quality of health services and also their ƌĞĂĐŚ͘ ,ĞƌĞ ǁĞ ĂƩĞŵƉƚ ƚŽ ƐƉŽƚ ƚŚĞ ŵŽƐƚ ĞīĞĐƟǀĞ ĂŶĚ ƌĞůĞǀĂŶƚ ƵƐĞƐ ŽĨ / d ŝŶ ƚŚĞ ŚĞĂůƚŚ ƐĞĐƚŽƌ͕ ďĞƐƚ ƉƌĂĐƟĐĞƐ ĨŽƌ ƵƐŝŶŐ / d ĂŶĚ ŝĚĞŶƟĨLJ ƉƌŝŽƌŝƚLJ ŝƐƐƵĞƐ ƌĞůĂƚĞĚ ƚŽ / d in the health sector.

Some key things to be focused on in ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ / d ŝŶ ŚĞĂůƚŚĐĂƌĞ ŝŶ /ŶĚŝĂ ŝŶĐůƵĚĞʹ tĞĂŶŝŶŐ ĂǁĂLJ ŚĞĂůƚŚĐĂƌĞ ĚĞůŝǀĞƌĞƌƐ ĨƌŽŵ ƵƐŝŶŐ ƚƌĂĚŝƟŽŶĂů ƉĂƉĞƌ ĂŶĚ ŶŽŶͲĞůĞĐtronic models by changing the mindset of ĐůŝŶŝĐŝĂŶƐͬƉŚLJƐŝĐŝĂŶƐ͘ 'ĞƚƚŝŶŐ ŐŽǀĞƌŶŵĞŶƚĂů ƉĂƌƚŝĐŝƉĂƚŝŽŶ ĂŶĚͬŽƌ ĂƐƐŝƐƚĂŶĐĞ ŝŶ ƚŚĞ ƵƐĞ ŽĨ / d ĨŽƌ ĚĞůŝǀĞƌŝŶŐ ŚĞĂůƚŚĐĂƌĞ͕ ĂƐ ŐŽǀĞƌŶŵĞŶƚ ĂŐĞŶĐŝĞƐ ŚĂǀĞ Ă ƉƌĞƐĞŶĐĞ Ăƚ ƚŚĞ ŐƌĂƐƐƌŽŽƚ levels across the country. hƐŝŶŐ / d ƚŽ ĚĞǀĞůŽƉ Ă ĐĞŶƚƌĂůŝnjĞĚ ŬŶŽǁůĞĚŐĞ ŵĂŶĂŐĞŵĞŶƚ ĚĂƚĂďĂƐĞ ƚŚĂƚ ĐŽƵůĚ ďĞ ĂĐĐĞƐƐĞĚ ďLJ ŵĞĚŝĐĂů ƉƌĂĐƟƟŽŶĞƌƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ ƚŽ ƐŚĂƌĞ ƚŚĞŝƌ ĮŶĚŝŶŐƐ ƌĞůĂƚĞĚ ƚŽ ŚĞĂůƚŚĐĂƌĞ ĨŽƌ ĂŶ ĞĸĐŝĞŶƚ

ĚĞůŝǀĞƌLJ ŵŽĚĞů͘ dŚĞ EĂƟŽŶĂů <ŶŽǁůĞĚŐĞ EĞƚǁŽƌŬ ŝƐ Ă ŐŽŽĚ ƐƚĞƉ ŝŶ ƚŚŝƐ ĚŝƌĞĐƟŽŶ ďƵƚ ŶĞĞĚƐ ƚŽ ďĞ ŽƉĞŶĞĚ ƵƉ ƚŽ ƚŚĞ ƉĂƌƟĐŝƉĂƟŽŶ ŽĨ ƉƌŝǀĂƚĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂƐ ǁĞůů͘ ĞǀĞůŽƉŵĞŶƚ ĂŶĚ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚůLJ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ Ă EĂƟŽŶĂů / d WŽůŝĐLJ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ŚĞĂůƚŚĐĂƌĞ ĚĞůŝǀĞƌLJ͘

Tech Priorities dŚĞ ĐŚŝĞĨ ŝŶĨŽƌŵĂƚŝŽŶ ŽĨĨŝĐĞƌ ; /KͿͬ/d ŚĞĂĚƐͬĐŚŝĞĨ ƚĞĐŚŶŽůŽŐLJ ŽĸĐĞƌƐ ; dKͿ ĂƌĞ ŐƌŽǁŝŶŐ ŝŶ ďŽƚŚ ƉƌŽŵŝŶĞŶĐĞ ĂŶĚ ŝŵƉŽƌƚĂŶĐĞ ĂŵŽŶŐ ŚĞĂůƚŚĐĂƌĞ ŽƌŐĂŶŝnjĂƟŽŶƐ͘ dŚĞLJ ĂƌĞ ĨĂĐŝŶŐ ĐŽŵƉůĞdž ĐŚĂůůĞŶŐĞƐ ĂŶĚ

JASBIR SINGH, senior vice president, corporate, Teleradiology Solutions RAJIV SEHGAL, chief information officer, Fortis Healthcare India DR NEENA PAHUJA, chief information officer, Max Healthcare RATAN JALAN, principal consultant, Medium Healthcare Consulting

66 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ŝŶĐƌĞĂƐĞĚ ƉƌĞƐƐƵƌĞ ƚŽ ĂĐĐŽŵƉůŝƐŚ ŵŽƌĞ ǁŝƚŚ Ă ĨĞǁĞƌ ƌĞƐŽƵƌĐĞƐ͘ dŚĞLJ ŽƵŐŚƚ ƚŽ ƉƌĞƉĂƌĞ ƚŚĞŝƌ ŽƌŐĂŶŝnjĂƟŽŶƐ ƚŽ ŵĂdžŝŵŝnjĞ resources and achieve significant use. dŚĞLJ ǁŝůů ŚĂǀĞ ƚŽ ĚĞǀĞůŽƉ Ă ƉƌŽĚƵĐƟǀĞ ǁŽƌŬŝŶŐ ĞŶǀŝƌŽŶŵĞŶƚ ĂŵŽŶŐ ĂŶ DZ ǀĞŶĚŽƌ͕ ŵĞĚŝĐĂů ƐƚĂī͕ ŶƵƌƐŝŶŐ ĂŶĚ ĂĚŵŝŶŝƐƚƌĂƟŽŶ͖ ĚĞǀĞůŽƉ ĞůĞĐƚƌŽŶŝĐ ĚŽĐƵŵĞŶƚĂƟŽŶ ƐLJƐƚĞŵ ƵƐĞĚ ĚĂŝůLJ ďLJ ƉŚLJƐŝĐŝĂŶƐ͖ ĂŶĚ ĂůŝŐŶ /d ǁŝƚŚ ƚŚĞ ďƵƐŝŶĞƐƐ ŝŶĐůƵĚŝŶŐ ĚŝīĞƌĞŶƚ ĞŶƚŝƚŝĞƐ ŽƵƚƐŝĚĞ ĐůŝŶŝĐĂů͕ ƌĞƐĞĂƌĐŚ͕ ĂŶĚ ďƵƐŝŶĞƐƐ ƐƚĂī͘ /Ŷ ƌĞĐĞŶƚ LJĞĂƌƐ͕ ƐƉĞŶĚŝŶŐ ŽŶ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ŝŶ ŚĞĂůƚŚĐĂƌĞ ŝƐ ƐŚŽŽƟŶŐ ƵƉ͘ dŚĞ ŬĞLJ ĚƌŝǀĞƌ ŝƐ ƉĂƟĞŶƚ ƐĂĨĞƚLJ ĂŶĚ ŝŵƉƌŽǀŝŶŐ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ĐĂƌĞ͘ dŚĞ ŬĞLJ ƉƌŝŽƌŝƟĞƐ ŽĨ /K ŝŶĐůƵĚĞ ŵĂŶĂŐŝŶŐ ĂŶ ĞǀĞƌͲ ŐƌŽǁŝŶŐ ŶƵŵďĞƌ ŽĨ ĐŽŵƉƵƚĞƌƐ ĂŶĚ ƐƉĞĐŝĂů ŵĞĚŝĐĂů ĚĞǀŝĐĞƐ͕ ƐĞĐƵƌŝŶŐ ƐƉƌĂǁůŝŶŐ ŝŶfrastructure and storing the vast amount ŽĨ ĚĂƚĂ ƚŚĂƚ ƚŚĞ ƉƌĂĐƚŝĐĞ ŽĨ ŵĞĚŝĐŝŶĞ ŐĞŶĞƌĂƚĞƐ ƚŽĚĂLJ͘ /d ŐƌŽƵƉ ŝƐ ƌĞƐƉŽŶƐŝďůĞ for managing biomedical devices such as ŚĞĂƌƚ ŵŽŶŝƚŽƌƐ͕ ' ƐLJƐƚĞŵƐ͕ yͲƌĂLJ͕ ĞƚĐ͘ dŚĞLJ ŶĞĞĚ ƚŽ ĞŶƐƵƌĞ ƐĞĐƵƌŝƚLJ ŽĨ ĐƌŝƟĐĂů

infrastructure viz networks, PCs, servers, and databases. Involving business intelůŝŐĞŶĐĞ ƚŽ ƉƌŽǀŝĚĞ ĚĂƚĂ ĨŽƌ ƚŚĞ ĐŽŶƟŶƵƵŵ ŽĨ ĐĂƌĞ ĨĂĐŝůŝƚĂƚĞƐ ƐŵŽŽƚŚ ĨƵŶĐƟŽŶŝŶŐ͘ ƵƚŽŵĂƚĞĚ͕ ĐĞŶƚƌĂůŝnjĞĚ ƐĞĐƵƌŝƚLJ ƐŽůƵƟŽŶƐ ĂŶĚ ĞŶĚͲƉŽŝŶƚ ƉƌŽƚĞĐƟŽŶ ĂƌĞ ƉĂƌƚ ŽĨ ƚŚĞ ĐƵƌĞ ĨŽƌ ŚĞĂůƚŚĐĂƌĞ ƐĞĐƵƌŝƚLJ ŚĞĂĚĂĐŚĞƐ͘ The need for data storage is doubling ĞǀĞƌLJ LJĞĂƌ͕ ĨŽƌ ŝŶƐƚĂŶĐĞ͕ ƉŝĐƚƵƌĞ ĂƌĐŚŝǀĂů ĂŶĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ƐLJƐƚĞŵƐ ;W ^Ϳ ǁŚŝĐŚ ŚĂŶĚůĞ ĚŝŐŝƚĂů yͲƌĂLJ͕ d͕ ĂŶĚ DZ/ ŝŵĂŐĞƐ ƵƐĞ ƐŝŐŶŝĮĐĂŶƚ ƐƚŽƌĂŐĞ͘ ,ĞŶĐĞ ƚŚĞLJ ŵƵƐƚ ŝŵƉƌŽǀĞ ƚŚĞ ƐƚŽƌĂŐĞ ĞŶǀŝƌŽŶŵĞŶƚ ďLJ ĚĞƉůŽLJŝŶŐ ƚŚĞ ďĞƐƚ ƐƚŽƌĂŐĞ ƐŽůƵƟŽŶ ĂǀĂŝůĂďůĞ ŝŶ ƚŚĞ ŵĂƌŬĞƚ ůŝŬĞ ^LJŵĂŶƚĞĐ ŶƚĞƌƉƌŝƐĞ sĂƵůƚ͖ ĂŶĚ ĚĞƌŝǀĞ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ ŵĂdžŝŵŝnjŝŶŐ ƵƟůŝnjĂƟŽŶ ŽĨ ĞdžŝƐƟŶŐ ƐƚŽƌĂŐĞ͕ ŝŵƉƌŽǀŝŶŐ ďĂĐŬͲƵƉ ĂŶĚ ƌĞĐŽǀĞƌLJ ƉĞƌĨŽƌŵĂŶĐĞ ĂŶĚ ĐůĂƐƐŝĨLJ ƐƚƌƵĐƚƵƌĞĚ ĂŶĚ ƵŶƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ƚŽ ŝŵƉƌŽǀĞ ĂƌĐŚŝǀŝŶŐ and retrieval.

ICT Adoption in India /ŶƚĞƌŶĞƚ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ďĂƐŝĐ͕ ĞīĞĐƟǀĞ͕ ĂŶĚ ŝŵƉŽƌƚĂŶƚ / d ƚŽŽůƐ ŝŶ ƚŚĞ ŚĞĂůƚŚĐĂƌĞ ƐĞĐƚŽƌ͖ ƚŚŝƐ ŝƐ ďĞĐĂƵƐĞ ŝƚ ĂůƐŽ ĞŶĐŽŵƉĂƐƐĞƐ ƚŽŽůƐ ůŝŬĞ sŽ/W ;sŽŝĐĞ ŽǀĞƌ /ŶƚĞƌŶĞƚ WƌŽƚŽĐŽůͿ ĂŶĚ ǀŝĚĞŽĐŽŶĨĞƌĞŶĐŝŶŐ͘ sŝĚĞŽconferencing and standard telephone ŶĞƚǁŽƌŬƐ ĂƌĞ ĂůƐŽ ĂǀĂŝůĂďůĞ ƐĞƉĂƌĂƚĞůLJ͕ ie, as non-internet-dependent ICT tools.

DŽďŝůĞ ƚĞůĞƉŚŽŶLJ ƚŽŽ ŝƐ ĚĞǀĞůŽƉŝŶŐ ĂƐ ĂŶ ĞīĞĐƟǀĞ / d ƚŽŽů͘ dĞůĞƌĂĚŝŽůŽŐLJ ^ŽůƵƚŝŽŶƐ ŝƐ ĐŽŶƚŝŶƵŽƵƐůLJ ƐƚƌŝǀŝŶŐ ƚŽ ƵƐĞ ŝŶŶŽǀĂƟǀĞ Ăƚ ƚŚĞ ƐĂŵĞ ƟŵĞ ĐŽƐƚͲĞīĞĐƟǀĞ /d ĂŶĚ ƚĞůĞĐŽŵ ƚĞĐŚŶŽůŽŐŝĞƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ ƵƐŝŶŐ ƐŽůƵƟŽŶƐ ůŝŬĞ tŚĂƚƐhƉ 'ŽůĚ ĨŽƌ ƌĞŵŽƚĞ ŵŽŶŝƚŽƌŝŶŐ ĂŶĚ ĂůĞƌƚƐ ŝŶ ĐĂƐĞ ĐƌŝƟĐĂů ƐĞƌǀĞƌƐ ŐŽĞƐ ĚŽǁŶ͕ 'ŽƚŽŵĞĞƟŶŐ ĨŽƌ ĐŽŶĨĞƌĞŶĐŝŶŐ ĐŽůůĂďŽƌĂƟŽŶ͕ Žƌ ŝƐĐŽ͛Ɛ ,ĞĂůƚŚWƌĞƐĞŶĐĞ ǁŝƚŚ ŚŝŐŚͲĚĞĨŝŶŝƚŝŽŶ ǀŝĚĞŽ ĨŽƌ ƚĞůĞŵĞĚŝĐŝŶĞ ƉƌŽŐƌĂŵƐ͘ /ƚ ŚĂƐ ƌĞĐĞŶƚůLJ ŝŵƉůĞŵĞŶƚĞĚ 'W ; ŽƌĚĞƌ 'ĂƚĞǁĂLJ WƌŽƚŽĐŽůͿ ƌŽƵƚŝŶŐ ǁŝƚŚ ƌĞĚƵŶĚĂŶĐLJ ƚŽ ŽƉƟŵĂůůLJ ƌŽƵƚĞ ĚĂƚĂ͖ ŝĨ ĂŶLJ ŽĨ ƚŚĞ ŵƵůƚŝƉůĞ ŝŶƚĞƌŶĞƚ network lines goes down, the BGP routers are able to switchover to send data packets through another connection. dĞůĞƌĂĚŝŽůŽŐLJ ^ŽůƵƚŝŽŶƐ ƐƉĞŶĚƐ ŶĞĂƌůLJ ϯϱй ŽĨ ŝƚƐ ŽǀĞƌĂůů ƐƉĞŶĚ ŽŶ /d ĞdžĐůƵĚŝŶŐ ƐĂůĂƌŝĞƐ͘ ƌŽƵŶĚ ϳϬй ŽĨ ƚŚŝƐ ŝƐ ĂƉƉĂƌĞŶƚůLJ ƵƟůŝnjĞĚ ĨŽƌ ŚŝŐŚ ƌĞůŝĂďŝůŝƚLJ ĂŶĚ ŵƵůƟƉůĞ ƌĞĚƵŶĚĂŶĐLJ ďĂŶĚǁŝĚƚŚƐ ĂŶĚ ƚŚĞ ƌĞƐƚ ŝƐ

Need of the Hour Establishing IT governance Taking technology to rural masses n Country specific healthcare IT regulations n International healthcare information exchange standard enforcement n n

ƵƐĞĚ ĨŽƌ /d ƵƉŐƌĂĚĞƐ ŝŶǀŽůǀŝŶŐ ƐŽŌǁĂƌĞ͕ ŚĂƌĚǁĂƌĞ͕ ĂŶĚ ƐĞĐƵƌŝƚLJ͘ dŚĞ ŽƌŐĂŶŝnjĂƟŽŶ is in the process of developing a portal, ͚,ĞĂůƚŚĞŵŝŶĚ͛ ǁŚŝĐŚ ǁŽƵůĚ ĐŽŵďŝŶĞ ďŽƚŚ ĞͲŚĞĂůƚŚ ĂŶĚ ŵͲŚĞĂůƚŚ ƉƌŝŵĂƌŝůLJ ĨŽƌ ƚĞůĞͲ ƉƐLJĐŚŝĂƚƌLJ͘ dŚŝƐ ǁŽƵůĚ ĨĂĐŝůŝƚĂƚĞ ŽŶůŝŶĞ ĐŽŶƐƵůƚĂƟŽŶ ĂŶĚ ǁŽƵůĚ ĂĚĚƌĞƐƐ ƚŚĞ ŶĞĞĚƐ ŽĨ ďŽƚŚ ƉĂƟĞŶƚƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ĐŽŶƐƵůƚĂŶƚ ĚŽĐƚŽƌƐ͕ ďĞ ŝƚ ƉƐLJĐŚŝĂƚƌŝƐƚ͕ ĐŽƵŶƐĞůŽƌ͕ Žƌ ŶƵƚƌŝƟŽŶŝƐƚ͘ dŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ ĞůĞĐƚƌŽŶŝĐ ŵĞĚŝĐĂů ƌĞĐŽƌĚ ; DZͿͬĞůĞĐƚƌŽŶŝĐ ŚĞĂůƚŚ ƌĞĐŽƌĚ ; ,ZͿ͕ ĞŶƐƵƌŝŶŐ ƉĂƚŝĞŶƚ ƐĂĨĞƚLJ ĂŶĚ ƋƵĂůŝƚLJ͕ ĂŶĚ ĐůŝŶŝĐĂů ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŝƐ ŵƵĐŚ ƐŽƵŐŚƚ ĂŌĞƌ ŝŶ ŚĞĂůƚŚĐĂƌĞ͘ >ĞƐƐ ƉĂƉĞƌ ĂĚŵŝŶŝƐƚƌĂƟŽŶ͕ ĐŽƐƚ ƐĂǀŝŶŐ͕ ĂǀŽŝĚŝŶŐ ĚƵƉůŝĐĂƚĞ ŽƌĚĞƌŝŶŐ͕ ƉĂƟĞŶƚ ƚƌĂĐŬŝŶŐ͕ ĨĂƐƚĞƌ d͕ ŵƵůƟƉůĞ ǀŝĞǁ ŽĨ ƌĞůĞǀĂŶƚ ŝŶĨŽƌŵĂƟŽŶ ƚŽ Ăůů ĚĞƉĂƌƚŵĞŶƚƐ ĂƌĞ ƐŽŵĞ ŽĨ ĂĚŵŝŶŝƐƚƌĂƟǀĞ ĂĚǀĂŶƚĂŐĞƐ ŽĨ ƵƐŝŶŐ DZ͘ KŶ ƚŚĞ ĐůŝŶŝĐĂů ĨƌŽŶƚ͕ ŽŶƚƌĂ DĞĚŝĐĂƟŽŶ ůĞƌƚƐ͕ ŵƵůƟƉůĞ ǀŝĞǁƐ ŽĨ ĐůŝŶŝĐĂů ŝŶĨŽƌŵĂƟŽŶ͕ ĂǀŽŝĚŝŶŐ ŵĞĚŝĐĂƟŽŶ ĂŶĚ ĨŽŽĚ ĂůůĞƌŐŝĞƐ ĂƌĞ ĨĞǁ ĂƌĞĂƐ ŽĨ DZ ďĞŶĞĮƚƐ͘ &ŽƌƟƐ ,ĞĂůƚŚĐĂƌĞ /ŶĚŝĂ ŚĂƐ ŝŵƉůĞŵĞŶƚĞĚ DZ ŝŶ ŵŽƐƚ ŽĨ ŝƚƐ ŚŽƐƉŝƚĂůƐ͖ ĂŶĚ ŝŶ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌ͕ ǁĞ ǁŝůů ƚĂŬĞ ƚŚŝƐ ĂƵƚŽŵĂƟŽŶ ƚŽ ƚŚĞ ŶĞdžƚ ůĞǀĞů ĨŽƌ ĂƌĞĂƐ ůŝŬĞ ĞĐŝƐŝŽŶ ^ƵƉƉŽƌƚ ^LJƐƚĞŵƐ͕ ůŽŽĚ ĂŶŬ /ŶƚĞŐƌĂƟŽŶƐ͕ ĂŶĚ ĐĞŶƚƌĂůŝnjĂƟŽŶ ŽĨ ƟĞƌͲϭ ŚŽƐƉŝƚĂůƐ͘ /ƚ ǁŽƵůĚ ƚĂŬĞ ƵƉ ,Z ŝŵƉůĞŵĞŶƚĂƟŽŶ ĂŌĞƌ DZ ĂŶĚ ƌĞůĂƚĞĚ ďĂƐĞ ĂƵƚŽŵĂƚŝŽŶ ĐŽŵƉůĞƚŝŽŶ͘ ƉƉŽŝŶƚŵĞŶƚ ĂŶĚ ƉŽƐƚͲĚŝƐĐŚĂƌŐĞ ŵĞĚŝĐĂƟŽŶ ĂůĞƌƚƐ ĂŶĚ ŝŶǀĞƐƟŐĂƟŽŶ ƌĞƉŽƌƚƐ͛ ƐƚĂƚƵƐ ĂƌĞ ĨĞǁ ĂƌĞĂƐ ĂƵƚŽŵĂƚĞĚ ŝŶ ƐŽŵĞ ŚŽƐƉŝƚĂůƐ͘ DĂdž ,ĞĂůƚŚĐĂƌĞ ŚĂƐ ŝŵƉůĞŵĞŶƚĞĚ ,Z ĂĐƌŽƐƐ ŝƚƐ ϰ ŚŽƐƉŝƚĂůƐ ŝŶ ϮϬϭϭ͕ ǁŝƚŚ ŵŽƌĞ ƉůĂŶŶĞĚ ĨŽƌ ĚĞƉůŽLJŵĞŶƚ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ LJĞĂƌ͘ ,Z ŚĂƐ ŚĞůƉĞĚ ƚŽ ŵĂŝŶƚĂŝŶ Ă ƐŝŶŐůĞ͕ ƵŶŝĮĞĚ ƌĞĐŽƌĚ ŽĨ ƚŚĞ ƉĂƟĞŶƚ ĂĐƌŽƐƐ ŝƚƐ

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ŽƚŚĞƌ ŚŽƐƉŝƚĂůƐ͘ ĐĐĞƐƐ ƚŽ ƉĂƟĞŶƚ ŝŶĨŽƌŵĂƟŽŶ Ăƚ ƚŚĞ ƉŽŝŶƚͲŽĨͲĐĂƌĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ƉĂƟĞŶƚ ĐĂƌĞ ĂŶĚ ƌĞĚƵĐĞ ƚŚĞ ŝŶĐŝĚĞŶĐĞ ŽĨ ŵĞĚŝĐĂů ĞƌƌŽƌƐ͘ ĂƚĂ ĐĂƉƚƵƌĞ ĂĐƌŽƐƐ ŵƵůƟƉůĞ ŚŽƐƉŝƚĂůƐ ĐŽƵƉůĞĚ ǁŝƚŚ ĚĂƚĂ ĂŶĂůLJƐŝƐ ǁŽƵůĚ ŚĞůƉ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŝŶ ŝŵƉƌŽǀŝŶŐ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ ĂŶĚ ďƌŝŶŐ ĞĸĐŝĞŶĐŝĞƐ͘ ĚĚŝƟŽŶĂůůLJ͕ ,Z ŚĂƐ ĂůƐŽ ďĞĐŽŵĞ Ă ǀĞŚŝĐůĞ ĨŽƌ DĂdž ĨŽƌ ĐŽůůĂďŽƌĂƟŽŶ ĂĐƌŽƐƐ ŚŽƐƉŝƚĂůƐ ĨŽƌ Ă ƐƉĞĐŝĂůŝƐƚ ƐŝƫŶŐ ŝŶ ĞůŚŝ ƚŽ ͚ǀŝƌƚƵĂůůLJ͛ ǀŝƐŝƚ ŚĂƟŶĚĂ͘ ůů DĂdž ŚŽƐƉŝƚĂůƐ ŚĂǀĞ tŝͲ&ŝ ĂŶĚ ŵŽǀĂďůĞ ŽŵƉƵƚĞƌ ŽŶ tŚĞĞůƐ ; ŽtƐͿ ĂǀĂŝůĂďůĞ ŽŶ ƚŚĞ ŇŽŽƌ͘ Wherever required, these desktops have ďĞĞŶ ĞƋƵŝƉƉĞĚ ǁŝƚŚ Ă ĐĂŵĞƌĂ͘ dŚŝƐ ĐŽŶŶĞĐƚƐ ĂĐƌŽƐƐ ƚŚĞ ƐƉĞĐŝĂůŝƐƚ Ăƚ ĞůŚŝ Žƌ ĂŶLJ ůŽĐĂƟŽŶ͕ ǁŚŽ ĐĂŶ ŶŽǁ ƐĞĞ ƚŚĞ ƉĂƟĞŶƚ͕ ƵƐŝŶŐ ƚŚĞ Ă ĚĞƐŬƚŽƉ ĐŽůůĂďŽƌĂƟŽŶ ƚŽŽů ĐĂůůĞĚ >zE ;DŝĐƌŽƐŽĨƚͿ ĂŶĚ ƌĞĂĚ ƚŚĞ ƉĂƟĞŶƚ ĚĞƚĂŝůƐ ŽŶ ƚŚĞ ,Z͘ ůů ƚŚĞ ŐƌŽƵƉ ŚŽƐƉŝƚĂůƐ ŽĨ DĂdž ,ĞĂůƚŚcare is riding on a private cloud, with ƵŶŝĮĞĚ ĂƉƉůŝĐĂƟŽŶƐ ƐƚĂĐŬ͕ ǁŚŝĐŚ ĞŶĂďůĞƐ ƌĞĂůͲƟŵĞ ŝŶĨŽƌŵĂƟŽŶ ƐŚĂƌŝŶŐ͘ ĞƐŬƚŽƉ videoconferencing at the point-of-care ŚĂƐ ĂůƌĞĂĚLJ ďĞŝŶŐ ŝŶŝƟĂƚĞĚ Ăƚ DĂdž͘ &Žƌ ĞdžĂŵƉůĞ͕ ƚŚĞ ĞŵĞƌŐĞŶĐLJ ĚĞƉĂƌƚŵĞŶƚ ŽĨ ^ĂŬĞƚ ŝƐ ůŝŶŬĞĚ ƚŽ ƚŚĂƚ ŽĨ ŚĂƟŶĚĂ ĂŶĚ DŽŚĂůŝ͘ dŚĞ ƐƵƉĞƌƐƉĞĐŝĂůŝƐƚ ĚŽĐƚŽƌ ĐĂŶ ƚĂŬĞ ͚ǀŝƌƚƵĂů ŝŶͲƉĂƟĞŶƚ ƌŽƵŶĚƐ͛ ŽĨ ĂŶLJ ŽĨ ƚŚĞ ŚŽƐƉŝƚĂůƐ ǁŚĞƌĞ ,Z ŝƐ ŝŵƉůĞŵĞŶƚĞĚ͘ Videoconferencing is also planned to be ƵƐĞĚ ĨŽƌ ƌĞŵŽƚĞ ĐŽŶƐƵůƚĂƟŽŶƐ ĂŶĚ ƐĞĐŽŶĚ ŽƉŝŶŝŽŶ ŚĞůƉŝŶŐ ƚŚĞ ƉĂƟĞŶƚƐ ƚŽ ůĞǀĞƌĂŐĞ the ICT infrastructure for reaching out to ƐƵƉĞƌƐƉĞĐŝĂůŝƐƚƐ ĨƌŽŵ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘ DŽƐƚ ůĂƌŐĞ ŚŽƐƉŝƚĂůƐ ĂĐƌŽƐƐ /ŶĚŝĂ ŚĂǀĞ ŽŵƉƵƚĞƌŝnjĞĚ WƌŽǀŝĚĞƌ KƌĚĞƌ ŶƚƌLJ ; WK Ϳ ƐLJƐƚĞŵƐ ŝŶ ƉůĂĐĞ ďƵƚ ƚŚĞ ĂĚŽƉƟŽŶ ŐŽǀĞƌŶĂŶĐĞ ŝƐ ŶŽƚ ĞīĞĐƟǀĞ͘ dǁŽ ŵĂũŽƌ reasons for clinicians not using CPOE is ƚŚĞ ƟŵĞͲĐŽŶƐƵŵŝŶŐ ƵƐĞƌ ŝŶƚĞƌĨĂĐĞƐ ŽĨ ƐŽůƵƚŝŽŶƐ ĂŶĚ ƐĞĐŽŶĚ ŝƐ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ƐŽůƵƟŽŶƐ Ăƚ ƉŽŝŶƚͲŽĨͲĐĂƌĞ͘ &Ğǁ ƐƵƉĞƌƐƉĞĐŝĂůŝƚLJ ŚŽƐƉŝƚĂůƐ ŚĂǀĞ ŝŶŝƟĂƚĞĚ Ă ŵŽďŝůĞ ŚĞĂůƚŚ ƉůĂƞŽƌŵ ŝŶ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ DƉŚZdž ƚŽ ďƌŝŶŐ ZĂĚŝŽůŽŐŝĐĂů ŝŵĂŐĞƐ ĂŶĚ ůĂď ƌĞƐƵůƚƐ ŽĨ ƚŚĞ ƉĂƟĞŶƚƐ ŽŶ ƉŚLJƐŝĐŝĂŶƐ͛ ƐŵĂƌƚƉŚŽŶĞƐ͘

Concerns dŚĞƌĞ ĂƌĞ ƚƌĞŵĞŶĚŽƵƐ ďĂƌƌŝĞƌƐ ĂŶĚ ĐŚĂůůĞŶŐĞƐ ŝŶ ŝŵƉůĞŵĞŶƟŶŐ / d͘ ĞƐƉŝƚĞ ŝƚƐ ƉŽ-

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 67

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ƚĞŶƟĂůʹƚŚĞƌĞ ŝƐ ůĂĐŬ ŽĨ /K͛Ɛ ŝŶǀŽůǀĞŵĞŶƚ ŝŶ ƐƚƌĂƚĞŐŝĐ ƉůĂŶŶŝŶŐ͕ ZŽ/ ĚĞŵŽŶƐƚƌĂƟŽŶ ĂŶĚ ĮŶĂŶĐŝĂů ĐŽŶƐƚƌĂŝŶƚ͘ dŚĞ ŚĞĂůƚŚĐĂƌĞ ŝŶĚƵƐƚƌLJ ŝƐ ĨĂĐŝŶŐ ŵƵůƟƉůĞ / d ĐŚĂůůĞŶŐĞƐ ƐƵĐŚ ĂƐ ĐŽĚĞ ƐƚĂŶĚĂƌĚŝnjĂƟŽŶ ĂĐƌŽƐƐ ƚŚĞ ŝŶĚƵƐƚƌLJ͕ ĚĂƚĂ ŝŶƚĞƌŽƉĞƌĂďŝůŝƚLJͬĚĂƚĂ ĞdžĐŚĂŶŐĞ͕ ůĂĐŬ ŽĨ ŝŶƚĞŐƌĂƚĞĚ / d ƐŽůƵƟŽŶƐ ǁŝƚŚ ĐůŝŶŝĐĂů ǁŽƌŬŇŽǁƐ͕ ůĂĐŬ ŽĨ ďĂůĂŶĐĞ ďĞƚǁĞĞŶ ĂĐĐĞƐƐ ĂŶĚ ƐĞĐƵƌŝƚLJ͕ ĂŶĚ ůĂĐŬ ŽĨ ƚƌĂŝŶŝŶŐ ŝŶ ƵƐĂŐĞ ŽĨ ƚŚĞ ƐLJƐƚĞŵ ƚŽŐĞƚŚĞƌ ǁŝƚŚ ŚŝŐŚ ŝŶŝƟĂů ŝŶǀĞƐƚŵĞŶƚ ƌĞƋƵŝƌĞĚ ƚŽ ĐƌĞĂƚĞ ƚŚĞ ƐLJƐƚĞŵ͘ dŚŽƵŐŚ ƵƐŝŶŐ / d ƚŽ ƐƚŽƌĞ ĂŶĚ ĂĐĐĞƐƐ ŵĞĚŝĐĂů ƌĞĐŽƌĚƐ ŝƐ Ă ŬĞLJ ƉĂƌĂŵĞƚĞƌ ŝŶ ŚĞĂůƚŚ ŵĂŶĂŐĞŵĞŶƚ͕ ƚŚĞ ĐŚĂůůĞŶŐĞƐ ĨĂĐĞĚ ĂƌĞ ƉƌŝŵĂƌŝůLJ ŵŝŶĚƐĞƚ ƌĞůĂƚĞĚ ĞƐƉĞĐŝĂůůLJ ĂŵŽŶŐ ƚŚĞ ŽůĚĞƌ ŐĞŶĞƌĂƟŽŶ ŽĨ ƉŚLJƐŝĐŝĂŶƐ ǁŚŽ ĨĞĞů ŵŽƌĞ ĐŽŵĨŽƌƚĂďůĞ ƵƐŝŶŐ ƚƌĂĚŝƟŽŶĂů ƉĂƉĞƌͲĂŶĚͲĐĂƌĚ ŵĞƚŚŽĚŽůŽŐLJ ĨŽƌ ƐƚŽƌŝŶŐ ƉĂƟĞŶƚ ĚĂƚĂ͘ ǀĞŶ ŝĨ ďĂƐŝĐ ƉĂƟĞŶƚ ƌĞŐŝƐƚƌĂƟŽŶ ĚĂƚĂ ŝƐ ĨĞĚ ŝŶ ĂŶĚ ĂǀĂŝůĂďůĞ ĞůĞĐƚƌŽŶŝĐĂůůLJ ĂůŽŶŐ ǁŝƚŚ ůĂď ƚĞƐƚ ƌĞƉŽƌƚƐ͕ ƐƵƉƉůĞŵĞŶƟŶŐ ƚŚŝƐ ǁŝƚŚ ƉĂƟĞŶƚͲƌĞůĂƚĞĚ ĚŝĂŐŶŽƐŝƐ ĂŶĚ ƉƌĞƐĐƌŝƉƚŝŽŶ ŝŶƉƵƚƐ ďLJ ƚŚĞ ĚŽĐƚŽƌƐ ŝƐ ƐƟůů ƐŽŵĞ ǁĂLJ Žī͘ ĐůĂƐƐŝĐ ĞdžĂŵƉůĞ ǁĂƐ ƚŚĞ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ DZ ĨƌĞĞǁĂƌĞ ůŝŬĞ 'ŽŽŐůĞ ,ĞĂůƚŚ͕ ǁŚŝĐŚ ŚĂƐ ƐŝŶĐĞ ďĞĞŶ ĚŝƐĐŽŶƟŶƵĞĚ ĨƌŽŵ ƚŚŝƐ LJĞĂƌ ƉƌŝŵĂƌŝůLJ ďĞĐĂƵƐĞ ŝƚ ĚŝĚŶ͛ƚ ŐĞƚ ǁŝĚĞƐƉƌĞĂĚ ĂĚŽƉƚŝŽŶ ĚĞƐƉŝƚĞ ďĞŝŶŐ ĨƌĞĞ͘ ŝƐĞĂƐĞ ƐƵƌǀĞŝůůĂŶĐĞ ƚŚŽƵŐŚ ĂŶ ŝŵƉŽƌƚĂŶƚ ĨĂĐƚŽƌ ŝŶ ƚŚĞ ŝĚĞŶƟĮĐĂƟŽŶ ĂŶĚ ĞƌĂĚŝĐĂƟŽŶ ŽĨ ĚŝƐĞĂƐĞƐ ŝƐ ŶŽƚ ƌĞĂůůLJ ŽƵƌ ĐŽƌĞ ŵŝƐƐŝŽŶ ĂŶĚ ŝƐ ŵŽƌĞ Ă ƚĂƐŬ ĨŽƌ ŐŽǀĞƌŶŵĞŶƚ ĂŐĞŶĐŝĞƐ ƚŚĂƚ ĂƌĞ ŝŶ ƚŚĞ ĮĞůĚ Ăƚ ƚŚĞ ƌƵƌĂů ůĞǀĞů͘ DŽƐƚ /KƐ ĂƌĞ ƐĂƚŝƐĨŝĞĚ ǁŝƚŚ ƚŚĞ ƐĞƌǀŝĐĞƐ ŽīĞƌĞĚ ďLJ /^WƐ ƚŚŽƵŐŚ ƚŚĞLJ ĨĂĐĞ ŽĐĐĂƐŝŽŶĂů ůĂƚĞŶĐLJ ŝƐƐƵĞƐ Žƌ ĚŽǁŶƟŵĞƐ ǁŝƚŚ ƚŚĞ ŝŶƚĞƌŶĞƚ ƉƌŽǀŝĚĞƌƐ͘ ŶĚ ƚŚĞLJ ĨĞĞů ƚŚĂƚ ŝƚ ǁŽƵůĚ ďĞ ŝĚĞĂů ŝĨ /^WƐ ĐŽŵŵŝƚ ƚŽ ƚŚĞŝƌ ^> Ɛ͕ ĞƐƉĞĐŝĂůůLJ ƵƉƟŵĞ ĂŶĚ ůĂƚĞŶĐŝĞƐ ŽŶ Ă ŵŽŶƚŚůLJ ďĂƐŝƐ ƌĂƚŚĞƌ ƚŚĂŶ ƚŚĞ ĂŶŶƵĂů ďĂƐŝƐ ĐĂůĐƵůĂƟŽŶƐ ĐƵƌƌĞŶƚůLJ ďĞŝŶŐ ĨŽůůŽǁĞĚ͘ /KƐ ĂƌĞ Ăƚ ůŽŐŐĞƌŚĞĂĚƐ ĚƵĞ ƚŽ ƚŚĞ ǀĞŶĚŽƌ͛Ɛ ƉƌŽĚƵĐƚƐ ŶŽƚ ƉĞƌĨŽƌŵŝŶŐ ĂƐ ĚĞƐŝŐŶĞĚ Žƌ ƐƚĂLJŝŶŐ ŽŶ ĚĞǀĞůŽƉŵĞŶƚ ƉůĂŶ͕ ƉƌŽĚƵĐƚ ĚĞůŝǀĞƌLJ ĂŶĚ ĞdžƉĞĐƚĂƟŽŶƐ ŶŽƚ ďĞŝŶŐ ŵĞƚ͘ WƌŽďůĞŵƐ ƉĞƌƚĂŝŶŝŶŐ ƚŽ ƌĂĚŝŽ ĨƌĞƋƵĞŶĐLJ ŝŶƚĞƌĨĞƌĞŶĐĞ͕ ĚĞǀŝĐĞ ĐŽŵƉĂƟďŝůŝƚLJ͕ ƉĂƟĞŶƚ ƉƌŝǀĂĐLJ͕ ĂŶĚ ĚĞǀŝĐĞ ƐĞĐƵƌŝƚLJ ĂƌĞ ŽŶ ƚŚĞ ƌŝƐĞ ĂƐ ǁŝƌĞůĞƐƐ ŵĞĚŝĐĂů ĞƋƵŝƉŵĞŶƚ ŝƐ ďĞĐŽŵŝŶŐ ĐŽŵŵŽŶ͘ ĞƐƉŝƚĞ Ăůů ŝƚƐ ƉŽƚĞŶƟĂů͕ Ă ŵĂũŽƌ ĐŚĂůůĞŶŐĞ ŝƐ ƚŚĂƚ / d ŚĂƐ ŶŽƚ ďĞĞŶ LJĞƚ ƉƌŽǀĞŶ

Problems pertaining to radio frequency interference, device compatibility, patient privacy, and device security are on the rise as wireless medical equipment is becoming common ĂƐ Ă ƚŽŽů ƚŚĂƚ ǁŽƵůĚ ĂĚǀĂŶĐĞ ŚĞĂůƚŚ ĞƋƵŝƚLJ ĂŵŽŶŐ ƉŽŽƌ ƉĞŽƉůĞ͘ dŚĞ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ƚĞĐŚŶŽůŽŐLJ ĞƐƉĞĐŝĂůůLJ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ŝƐ ͚ƚŚĞ͛ ŵĂũŽƌ ĐŽŶƐƚƌĂŝŶƚ ŝŶ ĂĚŽƉƟŽŶ ŽĨ / d ŝŶ ŚĞĂůƚŚ ƉƌŽŐƌĂŵƐ͘ tŚŝůĞ ĐŝƟĞƐ ĂŶĚ ďŝŐŐĞƌ ƚŽǁŶƐ ĚŽ ŚĂǀĞ ƐŝŐŶŝĮĐĂŶƚ / d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ ƉůĂĐĞ͕ ŵĂũŽƌŝƚLJ ŽĨ ƚŚĞ ƌƵƌĂů ĂƌĞĂƐ ƐƟůů ŚĂǀĞ Ă ůŽŶŐ ǁĂLJ ƚŽ ŐŽ͘ dŚŽƵŐŚ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŝƐ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ƚŚŝƐ ǁŝƚŚ Ă EĂƟŽŶĂů / d ƉŽůŝĐLJ͕ ŝƚ ŝƐ ƉƌĞƐĞŶƚůLJ ŵŽƌĞ ĨŽĐƵƐĞĚ ŽŶ ĞĚƵĐĂƟŽŶ͘ hŶůĞƐƐ ƚŚĞƌĞ ŝƐ ĐŽŶĐĞƌƚĞĚ ĞīŽƌƚ Ăƚ ƚŚĞ ŐƌĂƐƐƌŽŽƚ ůĞǀĞů ĨŽƌ ŝŵƉůĞŵĞŶƟŶŐ / d͕ ŚĞĂůƚŚ ƉƌŽŐƌĂŵƐ ǁŽƵůĚ ƐƟůů ƌĞŵĂŝŶ ƐƚƵĐŬ ŝŶ ƚƌĂĚŝƟŽŶĂů ŵŽĚĞƐ ŽĨ ĚĞůŝǀĞƌLJ͘ dĞůĞƌĂĚ &ŽƵŶĚĂƟŽŶ ŚĂƐ ƐƵĐĐĞƐƐĨƵůůLJ ĂĚĂƉƚĞĚ ĨƌĞĞǁĂƌĞ ǁŝƚŚŽƵƚ ƚŚĞ ďĞůůƐ ĂŶĚ ǁŚŝƐƚůĞƐ ŽĨ ŚŝŐŚͲĐŽƐƚ WŝĐƚƵƌĞ ƌĐŚŝǀŝŶŐ ĂŶĚ ŽŵŵƵŶŝĐĂƟŽŶ ^LJƐƚĞŵƐ ;W ^Ϳ ŝŶ ĐŽŶũƵŶĐƟŽŶ ǁŝƚŚ ƉƌŽƚŽĐŽůƐ ůŝŬĞ ĞŵĂŝů ĂŶĚ &dW ƚŽ ƉƌŽǀŝĚĞ ůŽǁͲĐŽƐƚ ĚĞůŝǀĞƌLJ ŽĨ ĞͲŚĞĂůƚŚ Ăƚ ƉůĂĐĞƐ ǁŚĞƌĞ Ăƚ ůĞĂƐƚ Ă ďĂƐŝĐ ŝŶƚĞƌŶĞƚ ďĂŶĚǁŝĚƚŚ ŝƐ ĂǀĂŝůĂďůĞ͘ ^ĞĐƵƌŝŶŐ ƉĂƟĞŶƚƐ͛ ĚĂƚĂ͕ ƵƐŝŶŐ ƌĞůĂƚĞĚ ƐŽŌǁĂƌĞ ĞĸĐŝĞŶƚůLJ ƐŽ ƚŚĂƚ ƉĂƟĞŶƚ ĂŶĚ ƌĞƉŽƌƚ ŵŝdžͲƵƉƐ ĂƌĞ ŵŝŶŝŵŝnjĞĚ ĂŶĚ ĚŝƐĂƐƚĞƌ ƌŝƐŬƐ ĂƌĞ ĐƌƵĐŝĂů͘ dŽ ĂĚĚƌĞƐƐ ƚŚĞƐĞ͕ ŚĞĂůƚŚĐĂƌĞ ƉƌŽǀŝĚĞƌƐ ŵƵƐƚ ŚĂǀĞ ĂŶ ĂƉƉƌŽƉƌŝĂƚĞ /d ƐĞĐƵƌŝƚLJ ŝŶ ƉůĂĐĞ ůŝŬĞ ĂĚǀĂŶĐĞĚ ĮƌĞǁĂůůƐ ǁŝƚŚ ƌĞůĞǀĂŶƚ ƉŽůŝĐŝĞƐ͕ ƐĞƌǀĞƌƐ ǁŝƚŚ Z / ĨŽƌ ŚĂƌĚ ĚŝƐŬ ƌĞĚƵŶĚĂŶĐLJ͕ Ă ĚŽĐƵŵĞŶƚĞĚ ĂƐ ǁĞůů ĂƐ ƚĞƐƚĞĚ ĚŝƐĂƐƚĞƌ ƌĞĐŽǀĞƌLJ ƉůĂŶ͕ ƐƚĂŶĚĂƌĚ ƉƌĂĐƟĐĞƐ ůŝŬĞ ƉĂƐƐǁŽƌĚ ƉƌŽƚĞĐƟŽŶƐ ĂŶĚ ĂƉƉůLJŝŶŐ ůĂƚĞƐƚ ĂŶƟǀŝƌƵƐ ĚĞĮŶŝƟŽŶƐ ĂĐƌŽƐƐ ŶĞƚǁŽƌŬĞĚ ĐŽŵƉƵƚĞƌƐ͘ tŝƚŚ ƚĞĐŚŶŽůŽŐŝĞƐ ĐŚĂŶŐŝŶŐ ƐŽ ĨĂƐƚ͕ ĂŶĚ ǁŝƚŚ ƐŽŌǁĂƌĞ ƉůĂƞŽƌŵƐ ŵĂƚƵƌŝŶŐ ƌĂƉŝĚůLJʹƉƌŽǀŝĚĞƌƐ ǁŚŽ ŝŶƚĞŶĚ ƚŽ ƐƉĞŶĚ ŽŶ /d ĂƌĞ ĞƋƵĂůůLJ ĐŽŶĨƵƐĞĚ ŽŶ ǁŚĞƚŚĞƌ ŝƚ ŝƐ ƚŚĞ ƌŝŐŚƚ ƟŵĞ ƚŽ ŐĞƚ ŝŶƚŽ͘ &Žƌ ĞdžĂŵƉůĞ͕ Ă ǀĞƌLJ ůĂƌŐĞ ƉůĂLJĞƌ ƌĞĐĞŶƚůLJ ŝŶǀĞƐƚĞĚ ŵŽƌĞ

68 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƚŚĂŶ `ϱϬ ůĂŬŚ ŝŶ ƉƌŽĐƵƌŝŶŐ ĂŶĚ ĂĐƋƵŝƌŝŶŐ ůŝĐĞŶƐĞƐ ĨŽƌ Ă ,ŽƐƉŝƚĂů /ŶĨŽƌŵĂƟŽŶ ^LJƐƚĞŵ ĂŶĚ ƐŽŽŶ ƌĞĂůŝnjĞĚ ƚŚĞ ƐĂŵĞ ĐŽƵůĚ ŚĂǀĞ ďĞĞŶ ŵĂŶĂŐĞĚ ŝŶ ůĞƐƐ ƚŚĂŶ `ϮϬ͕ϬϬϬ ŝŶ Ă ͚ǁĞďͲŚŽƐƚĞĚ ŵŽĚĞů͛͘

Into the Future ,ĞĂůƚŚĐĂƌĞ ƉƌŽǀŝĚĞƌƐ ŚĂǀĞ ƚŽ ĞdžƉĂŶĚ ƚŚĞ ƌŽůĞ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ͘ dŚĞLJ ŵƵƐƚ ƌĞǀŝĞǁ ƚŚĞŝƌ ĐƵƌƌĞŶƚ ĐŽŵŵƵŶŝĐĂƟŽŶ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ƚŚĞŶ ĚĞƉůŽLJ ĂĚǀĂŶĐĞĚ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ƐŽůƵƟŽŶƐ ůŝŬĞ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶƐ͘ hŶŝĨŝĞĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶƐ ĞŶŚĂŶĐĞƐ ƉŚLJƐŝĐŝĂŶ ĞĨĨŝĐŝĞŶĐLJ͕ ŝŵƉƌŽǀĞĚ ƉĂƟĞŶƚ ƐĂĨĞƚLJ͕ ĂŶĚ ƐƚƌĞĂŵůŝŶĞĚ ƉĂƟĞŶƚ ĚŝƐĐŚĂƌŐĞƐ͘ DĂdž ,ĞĂůƚŚĐĂƌĞ ŝƐ ĞdžƉůŽƌŝŶŐ ƐŽŵĞ ŚŽŵĞĐĂƌĞ ĚĞǀŝĐĞƐ ŝŶ ŽƌĚĞƌ ƚŽ ƚĂŬĞ ƚĞůĞͲŵĞĚŝĐŝŶĞ ƚŽ ƚŚĞ ŶĞdžƚ ůĞǀĞů͘ /ƚ ŝƐ ĂůƐŽ ƉůĂŶŶŝŶŐ ƚŽ ŝŵƉůĞŵĞŶƚ Ă ƌŽďƵƐƚ ZW ƐLJƐƚĞŵ͕ ĞdžƚĞŶĚŝŶŐ ƚŚĞ ,Z ƚŽ Ăůů ƚŚĞ ŚŽƐƉŝƚĂůƐ ŝŶ ƚŚĞ ŐƌŽƵƉ ĂŶĚ ƚŽ ĐƌĞĂƚĞ Ă ďĂĐŬďŽŶĞ ŽĨ ƚĞůĞͲŵĞĚŝĐŝŶĞ͘ dŚĞƌĞ ƐŚŽƵůĚ ďĞ Ă ĐŽŵŵŽŶ ĂƉƉƌŽĂĐŚ ŝŶ ŵĂŶĂŐŝŶŐ ĚĂƚĂ͘ DĞĚŝĐĂů ĚĂƚĂ ƐŽůƵƟŽŶƐ ŽƵŐŚƚ ƚŽ ďĞ ŵĂĚĞ ŵŽƌĞ ƐĞĂŵůĞƐƐ ĂŶĚ ŝŶƚĞŐƌĂƚĞĚ ǁŚŝĐŚ ŚĞůƉƐ ŵĞĚŝĐĂů ĨƌĂƚĞƌŶŝƚLJ ƚŽ ĐŽůůĞĐƚ͕ ƐŚĂƌĞ͕ ĂŶĚ ĂĐĐĞƐƐ ŬŶŽǁůĞĚŐĞ͘ ^ŽŵĞ ŽĨ ƚŚĞ ŬĞLJ ƚĞĐŚŶŽůŽŐŝĐĂů ƚƌĞŶĚƐ ŝŶ ŚĞĂůƚŚĐĂƌĞ ĂƌĞ ƵƐŝŶŐ ĐůŽƵĚ ĨŽƌ Z/^ͲW ^ ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ĐĞůů ƉŚŽŶĞ Žƌ ŵŽďŝůĞ ďĂƐĞĚ ŚĞĂůƚŚĐĂƌĞ ĚĞůŝǀĞƌLJ tŝƚŚ ƚŚĞ ƉĞŶĞƚƌĂƟŽŶ ŽĨ ŵŽďŝůĞƐ ĂŶĚ ƐŵĂƌƚ ŵŽďŝůĞƐ ŝŶ Ăůů ŐĞŽŐƌĂƉŚŝĞƐ ŽĨ /ŶĚŝĂ͕ ŝƚ ŝƐ ƵŶĂǀŽŝĚĂďůĞ ƚŽ ƵƟůŝnjĞ ƚŚŝƐ ƚĞĐŚŶŽůŽŐLJ ŵĞĚŝƵŵ ƚŽ ĐŽŶŶĞĐƚ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ͘ /Ŷ ĐŽŵŝŶŐ ƟŵĞƐ͕ ĨŽƌ ĞŐ͕ &ŽƌƟƐ ,ĞĂůƚŚĐĂƌĞ ůŽŽŬƐ ĨŽƌǁĂƌĚ ƚŽ ĞdžƉůŽƌĞ ĚŝƌĞĐƚ ĐƵƐƚŽŵĞƌ ƚŽƵĐŚͲƉŽŝŶƚƐ͕ ƵƐŝŶŐ ŵŽďŝůĞ ĂŶĚ ĐƵƐƚŽŵĞƌ ǁĞď ƉŽƌƚĂů͕ ƚŽ ĚĞůŝǀĞƌ ďĞƩĞƌ ŚĞĂůƚŚĐĂƌĞ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ĚŝƐĞĂƐĞ ĞĚƵĐĂƟŽŶ ǁŝƚŚ ƉĂƟĞŶƚ ĚĂƚĂ ƉƌŝǀĂĐLJ͘ ,ĞĂůƚŚĐĂƌĞ ŝƐ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ƚŚĞ ŝŶĐƌĞĂƐĞĚ ĂĚŽƉƟŽŶ ŽĨ /ŶĨŽƌŵĂƟŽŶ dĞĐŚŶŽůŽŐLJ ƚŽ ƉƌŽǀŝĚĞ ƋƵĂůŝƚLJ ƐĞƌǀŝĐĞƐ ǁŚŝĐŚ ĂƌĞ ĂĐĐĞƐƐŝďůĞ ĂŶĚ ĂīŽƌĚĂďůĞ͘ dƌĂĚŝƟŽŶĂůůLJ͕ ƚŚĞ ŚĞĂůƚŚĐĂƌĞ ǁŽƌŬĨŽƌĐĞ ŝƐ ŵŽďŝůĞ LJĞƚ ƚĞƚŚĞƌĞĚ ƚŽ ƉĂƉĞƌ ƌĞĐŽƌĚƐ ĂŶĚ ǁŽƌŬŇŽǁƐ ĂƌŽƵŶĚ ŝƚ͘ dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ŶŽǁ ƐƚƌŝǀŝŶŐ ƚŽ ĨƌĞĞ ƚŚĞ ǁŽƌŬĨŽƌĐĞ ĂŶĚ ŵĂŬĞ ŝƚ ƉŽƐƐŝďůĞ ƚŽ ĂĐĐĞƐƐͬƌĞĐŽƌĚ ŝŶĨŽƌŵĂƟŽŶ Ăƚ ĂŶLJ ƟŵĞ͕ ĂŶLJ ƉůĂĐĞ͘ dŚĞƌĞ ŝƐ ĂůƐŽ ĂŶ ŝŶĐƌĞĂƐŝŶŐ ƚƌĞŶĚ ƚŽǁĂƌĚƐ ŽƵƚƐŽƵƌĐŝŶŐ /d ƐĞƌǀŝĐĞƐ͘ Malini N malinin@cybermedia.co.in

VERTICAL

R E A L E S TA T E

Driving IT in Realty The use of information and communication technology is slowly but surely changing the real estate business scenario in India

I

ƚ ŝƐ ǁĞůů ŬŶŽǁŶ ƚŚĂƚ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ communication (ICT) is highly reŐĂƌĚĞĚ ĂƐ Ă ŬĞLJ ĚƌŝǀĞƌ ĂŶĚ ĞŶĂďůĞƌ ŽĨ ĞĐŽŶŽŵŝĐ ĚĞǀĞůŽƉŵĞŶƚ ĂŶĚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͕ ĂŶĚ ŶŽǁ ŝƚ ŚĂƐ ƐƉƌĞĂĚ ŝƚƐ ǁŝŶŐƐ ĞǀĞŶ ƚŽ ƚŚĞ ƌĞĂů ĞƐƚĂƚĞ ƐĞĐƚŽƌ͘ ŽŵƉĂŶŝĞƐ ĚŽ ĂƉƉƌĞĐŝĂƚĞ ƚŚĞ ĐŽŶƚƌŝďƵƟŽŶ ĂŶĚ ĚĞƉůŽLJŵĞŶƚ ŽĨ / d ĚƵĞ ƚŽ ŝƚƐ ƉĞƌĨŽƌŵĂŶĐĞ͘ Ƶƚ ŝĨ ǁĞ ĐŽŶƐŝĚĞƌ ƚŚĞ ƌĞĂůƚLJ ƐĞĐƚŽƌ͕ ƚŚĞ ůĞǀĞů ŽĨ ƵƐĂŐĞ ĂŶĚ ĂĚŽƉƟŽŶ ŽĨ / d ŝƐ ůĞƐƐĞƌ ĐŽŵƉĂƌĞĚ ƚŽ ŽƚŚĞƌ ǀĞƌƟĐĂůƐ ŝŶ /ŶĚŝĂ͘ ,ŽǁĞǀĞƌ ŝŶ ƌĞĐĞŶƚ LJĞĂƌƐ͕ ƌĞĂůƚLJ ďƵƐŝŶĞƐƐĞƐ ĂƌĞ ĂůƐŽ ďĞŝŶŐ ƚƌĂŶƐĨŽƌŵĞĚ ĚƵĞ ƚŽ / d ŝŶƚĂŬĞ͘ dŚĞ ŵŽƐƚ ĨƌĂŐŵĞŶƚĞĚ͕ ƵŶŽƌŐĂŶŝnjĞĚ͕ ĂŶĚ ŶŽŶͲƚƌĂŶƐƉĂƌĞŶƚ ƐĞŐŵĞŶƚ ŝƐ ƐůŽǁůLJ ƌĞĂƉŝŶŐ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ ƚĞĐŚŶŽůŽŐŝĞƐ͘ ĞƉůŽLJŵĞŶƚ ŽĨ / d ŚĂƐ ƚŚĞ ĐĂƉĂĐŝƚLJ ƚŽ ĐƵƚ ĐŽƐƚƐ ŽĨ ĐŽŽƌĚŝŶĂƟŽŶ ůŝŬĞ ƌĞĂůƚLJͬ ĐŽŶƐƚƌƵĐƟŽŶ ĮƌŵƐ ĂƌĞ ƵƐŝŶŐ ŚŝŐŚͲƐƉĞĞĚ

ŝŶƚĞƌŶĞƚ ĐŽŶŶĞĐƚŝǀŝƚLJ ƚĞĐŚŶŽůŽŐLJ ŽĨ ǁŝƌĞůĞƐƐ ĂŶĚ ůĞĂƐĞĚ ůŝŶĞƐ ǁŚŝĐŚ ĐĂŶ ďĞ ĂĚĞƋƵĂƚĞůLJ ƵƐĞĚ ƚŽ ĐŽŶŶĞĐƚ ƉĞŽƉůĞ͘ / d ƉƌŽǀŝĚĞƐ ŝŶĐƌĞĂƐĞĚ ƐĂǀŝŶŐƐ͕ ŝŶĐƌĞĂƐĞĚ ĞĨĮĐŝĞŶĐLJ͕ ŝŵƉƌŽǀĞĚ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ͕ ůŽǁ ƚƌĂŶƐĂĐƟŽŶ ĐŽƐƚƐ͕ ĂŶĚ ŝŵƉƌŽǀĞĚ ŵĂƌŬĞƚ ƉĞƌĨŽƌŵĂŶĐĞ ƚŽ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶƐ͘ dŚĞ ƌĞĂů ĞƐƚĂƚĞ ƉƌŽĐĞƐƐ ŝƐ ĐŽŵƉůĞdž ĂŶĚ ƌĞĂůƚŽƌƐ ĂƌĞ ǀĂůƵĞĚ ĨŽƌ ƚŚĞŝƌ ĂďŝůŝƚLJ

SHRINIVAS RAO, CEO, Vestian Global Asia Pacific SRIDHAR V, chief people officer, Mantri Developers SUBRAMANYA R, DGM, IT, Brigade Group

70 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƚŽ ŐƵŝĚĞ ƚŚĞ ďƵLJĞƌƐ ĂŶĚ ƐĞůůĞƌƐ ƚŚƌŽƵŐŚ ƚƌĂŶƐĂĐƟŽŶƐ͘ /Ŷ ƚŽĚĂLJ͛Ɛ ƌĞĂů ĞƐƚĂƚĞ ŝŶĚƵƐƚƌLJ͕ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ / d ƐƵƉƉŽƌƚƐ ŝŶĨŽƌŵĂƚŝŽŶ ĐŽŶƚƌŽů͕ ĞŶĂďůĞƐ ƉƌŽĐĞƐƐ ƐƵƉƉŽƌƚ͕ ĂŶĚ ĂůƐŽ ŚĞůƉƐ ƌĞĂů ĞƐƚĂƚĞ ĂŐĞŶƚƐ ƚŽ ĞdžƚĞŶĚ ĂŶĚ ŵĂŝŶƚĂŝŶ ƚŚĞŝƌ ĐĂƉŝƚĂů͘ ŽŵŵƵŶŝĐĂƚŝŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ƉƌŽǀŝĚĞ ŝŶĨŽƌŵĂƟŽŶ ƚŚĂƚ ĐŚĂŶŐĞƐ ƚŚĞ ďĂƐŝƐ ĨŽƌ ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ͘

Highlights ICT supports information control, enables process support ERP ensures real-time update of financials n Mobility solutions are making inroads into project management n Online technology has increased automation n n

ICT Intake in Realty /Ŷ ƚŽĚĂLJ͛Ɛ ĨĂƐƚͲŵŽǀŝŶŐ ǁŽƌůĚ͕ ĂŶ ĞīĞĐƟǀĞ /d ƐƚƌĂƚĞŐLJ ŝƐ ĞƐƐĞŶƟĂů ĨŽƌ ƚŚĞ ƐƵĐĐĞƐƐ ŽĨ ĂŶ ŽƌŐĂŶŝnjĂƟŽŶ͘ dŚĞ ƵƐĞ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ŝƐ ƐůŽǁůLJ ďƵƚ ƐƵƌĞůLJ ĐŚĂŶŐŝŶŐ ƚŚĞ ƌĞĂů ĞƐƚĂƚĞ ďƵƐŝŶĞƐƐ ƐĐĞŶĂƌŝŽ ŝŶ /ŶĚŝĂ͘ KŶůŝŶĞ ƚĞĐŚŶŽůŽŐLJ ŚĂƐ ŝŶĐƌĞĂƐĞĚ ĂƵƚŽŵĂƟŽŶ ĂŶĚ ĞŶŚĂŶĐĞĚ ĂĐĐĞƐƐŝďŝůŝƚLJ ƚŽ ŝŶĨŽƌŵĂƚŝŽŶ ǁŚŝĐŚ͕ ŝŶ ƚƵƌŶ͕ ŝƐ ŚĞůƉŝŶŐ ƚŚĞ ŝŶĚƵƐƚƌLJ ƚŽ ŇŽƵƌŝƐŚ͘ ŵŽŶŐ ƚŚĞ ǀĂƌŝŽƵƐ / d ƚŽŽůƐͶŝŶƚĞƌŶĞƚ͕ ĞŵĂŝů͕ ƐŵĂƌƚƉŚŽŶĞƐ͕ /sZ͕ ǀŽŝĐĞ ĂŶĚ ĐŚĂƚ ŵĞƐƐĞŶŐĞƌ͕ sŽ/W͕ ĐŽŶƚĞŶƚ ŵĂŶĂŐĞŵĞŶƚ system, learning management system, ƐŽĐŝĂů ŶĞƚǁŽƌŬ͕ WZ/ ůŝŶĞ͕ ZW͕ ĂŶĚ ZD ĂƌĞ ƚŚĞ ŵŽƐƚ ƐŽƵŐŚƚ ĂŌĞƌ / d ŵĞĚŝĂ ƚŚĂƚ ĂƌĞ ƵƐĞĚ ďLJ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ dŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ ŝŶƚĞŐƌĂƚĞĚ / d ƐLJƐƚĞŵƐ ŝŶ ƚŚĞ ƐĞĐƚŽƌ ŚĂƐ ĨĂĐŝůŝƚĂƚĞĚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ĞĸĐŝĞŶĐLJ͘ /ŶƚĞƌŶĂů ĂŶĚ ĞdžƚĞƌŶĂů ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ĐŽŶƚƌŽů ŽĨ ƐĞƌǀŝĐĞƐ ĂƐ ǁĞůů ĂƐ ŽƉĞƌĂƟŽŶƐ ŵĂŶĂŐĞŵĞŶƚ ďĞĐĂŵĞ ŬĞLJ ŝƐƐƵĞƐ ƚŽ ĚĞůŝǀĞƌ ƉƌŽŵŝƐĞĚ ůĞǀĞůƐ ŽĨ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ ĚƵĞ ƚŽ ƚŚĞ ƌĂƉŝĚ ƵƉͲƐĐĂůŝŶŐ ŽĨ ĂĐƟǀŝƟĞƐ͘ tŚŝůĞ ƚŚĞ ĐƌŝƟĐĂů ĨĂĐƚŽƌ ŝŶ ĂĐŚŝĞǀŝŶŐ ƐƵĐĐĞƐƐ ŝŶ ƚŚĞ ƌĞĂů ĞƐƚĂƚĞ ƐĞĐƚŽƌ ŝŶǀŽůǀĞƐ ĂƩĂŝŶŝŶŐ ŵĂdžŝŵƵŵ ƉƌŽũĞĐƚ ĞĸĐŝĞŶĐLJ ŝŶ ƚĞƌŵƐ ŽĨ ƟŵĞ ĂŶĚ ĐŽƐƚ͘ dŚŝƐ ƌĞƋƵŝƌĞƐ ƐƚƌŝĐƚ ĐŽŶƚƌŽů ŽǀĞƌ ƉƌŽũĞĐƚ ƌĞƐŽƵƌĐĞƐͶŵĂƚĞƌŝĂůƐ͕ ŵĂŶƉŽǁĞƌ͕ ŵŽŶĞLJ͕ ĂŶĚ ƟŵĞ ƐĐŚĞĚƵůĞƐ͘ ,ĞŶĐĞ͕ ŝƚ ŝƐ ĞdžƚƌĞŵĞůLJ ŝŵƉŽƌƚĂŶƚ ƚŽ ŵĂŶĂŐĞ ƉƌŽũĞĐƚƐ ǁŝƚŚ ĐŽŶƚƌŽů ŵĞĐŚĂŶŝƐŵƐ ŝŶ ƉůĂĐĞ͕ ǁŚŝĐŚ ǁŽƵůĚ ŚĞůƉ ƚŚĞ ƉƌŽũĞĐƚ ƚĞĂŵ ƚŽ ŵŝƟŐĂƚĞ ƚŚĞ ĐŚĂůůĞŶŐĞƐ ĞŶĐŽƵŶƚĞƌĞĚ ĂŶĚ ĞŶƐƵƌĞ ƟŵĞůLJ ĐŽŵƉůĞƟŽŶ ŽĨ ƉƌŽũĞĐƚƐ͘ dŚĞ ďĂƐŝĐ / d ƚŽŽůƐ ƵƚŝůŝnjĞĚ ŝŶĐůƵĚĞ D^ ĞdžĐĞů ĂŶĚ D^ ƉƌŽũĞĐƚƐ ĨŽƌ ŵĂŶĂŐŝŶŐ ƉƌŽũĞĐƚƐ ĂŶĚ ŬĞĞƉŝŶŐ ƚƌĂĐŬ ŽĨ Ăůů ƉĞƌƟŶĞŶƚ ĂĐƟǀŝƟĞƐ ŝŶǀŽůǀŝŶŐ ĐŽŶƐƚƌƵĐƟŽŶ ƉƌŽŐƌĞƐƐ͕ ĐŽŶƚƌĂĐƚƐ͕ ƉƌŽũĞĐƚ ƟŵĞůŝŶĞƐ͕ ƚĞƐƟŶŐ͕ ĞƚĐ͘ dŚĞ ƐĞĐƚŽƌ ƵƐĞƐ ƐLJƐƚĞŵƐ ĨŽƌ ƉůŽƫŶŐ ĂƌĐŚŝƚĞĐƚƵƌĂů ĚŝĂŐƌĂŵƐ ĂŶĚ ďƵŝůĚŝŶŐͬůĂŶĚƐĐĂƉĞ ƉůĂŶƐ ĞdžƚĞŶƐŝǀĞůLJ͘ KŶĞ ŽĨ ƚŚĞ ďŝŐ ƉĂŝŶ ĂƌĞĂƐ ŽĨ ĐŽŶƐƚƌƵĐƚŝŽŶ ĐŽŵƉĂŶŝĞƐ ŝƐ ŵĂŶĂŐŝŶŐ ĚŝĨĨĞƌĞŶƚ

ƐŝƚĞƐ͘ /ƚ ďĞĐŽŵĞƐ ŝŶĐƌĞĂƐŝŶŐůLJ ĚŝĸĐƵůƚ ƚŽ ŬĞĞƉ Ă ƚĂď ŽĨ ƚŚĞ ĚĂŝůLJ ƉƌŽŐƌĞƐƐ͕ ŝƐƐƵĞ ŽĨ ŵĂƚĞƌŝĂůƐ͕ ŵŽǀĞŵĞŶƚ ŽĨ ŚĞĂǀLJ ŵĂĐŚŝŶĞƌLJ͕ ĂŶĚ ĂůƐŽ ŵĂŶĂŐŝŶŐ ƚŚĞ ƉĂLJŵĞŶƚƐ ĂŶĚ ƌĞĐĞŝǀĂďůĞƐ͘ tŝƚŚ ĚŝīĞƌĞŶƚ ďŽĚŝĞƐ͕ ǀĂƌŝŽƵƐ ƐŽůƵƟŽŶƐ ŚĂǀĞ ŽŌĞŶ ďĞĞŶ ĨŽƌŵƵůĂƚĞĚ ƚŽ ĐŽůůĞĐƚ ƚŚĞ ĚĂƚĂ ĨƌŽŵ ĚŝīĞƌĞŶƚ ƐŝƚĞƐ ĂŶĚ ĐŽůůĂƚĞ Ăƚ ƚŚĞ ĐĞŶƚƌĂů ůĞǀĞů ĨŽƌ ƌĞƉŽƌƟŶŐ ƉƵƌƉŽƐĞƐ͕ ďƵƚ ŵŽƐƚ ŽĨ ƐƵĐŚ ƐŽůƵƟŽŶƐ ĂƌĞ ŵĂƌƌĞĚ ǁŝƚŚ ĚĞůĂLJƐ͕ ŝŶĂĐĐƵƌĂĐŝĞƐ͕ ĂŶĚ ůŽƐƐ ŽĨ ĚĂƚĂ͘ dŚŝƐ ƉƌŽďůĞŵ ŝƐ ŶŽǁ ďĞŝŶŐ ŚĂŶĚůĞĚ ďLJ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ ZW ƉƌŽĚƵĐƚƐͬ ŝŶƚĞŐƌĂƚĞĚ ƐLJƐƚĞŵƐ͘ ZW ƐŽůƵƟŽŶƐ ĂǀĂŝůĂďůĞ͕ ƉĂƌƟĐƵůĂƌůLJ ƚŽ ƚŚĞ ŵĂƌŬĞƚ ĨŽƌ ƚŚĞ ĐŽŶƐƚƌƵĐƚŝŽŶ ĂŶĚ ƌĞĂů ĞƐƚĂƚĞ ŝŶĚƵƐƚƌLJ͕ ƐƵƉƉŽƌƚ ƚŚĞ ĐĂƉĂďŝůŝƚLJ ƚŽ ŚĂŶĚůĞ ŵƵůƟƉůĞ ƉƌŽũĞĐƚƐ Ăƚ ŵƵůƟƉůĞ ƐŝƚĞƐ͕ ƉƌŽĚƵĐƚ ĂŶĚ ďƵƐŝŶĞƐƐ ůŝŶĞƐ͕ ƐƵƉƉůŝĞƌƐ͕ ƐƵďͲĐŽŶƚƌĂĐƚŽƌƐ͕ ůĂďŽƌ ĂŶĚ ĞƋƵŝƉŵĞŶƚƐ͕ ĞƚĐ͘ dŚĞ ZW ƐLJƐƚĞŵ ĂƵƚŽŵĂƟĐĂůůLJ ƉŽƐƚƐ Ăůů ƌĞůĞǀĂŶƚ ĨŝŶĂŶĐŝĂů ƚƌĂŶƐĂĐƚŝŽŶƐ ĨƌŽŵ ƌĞƐƉĞĐƚŝǀĞ ŵŽĚƵůĞƐͬďƵƐŝŶĞƐƐ ĨƵŶĐƟŽŶƐ͘ dŚŝƐ ĞŶƐƵƌĞƐ ƌĞĂůͲƟŵĞ ƵƉĚĂƚĞ ŽĨ ĮŶĂŶĐŝĂůƐ ĂƐ ƉĞƌ ƚŚĞ ĂĐĐƌƵĂů ďĂƐŝƐ ŽĨ ĂĐĐŽƵŶƟŶŐ͘ dŚĞ ŽƚŚĞƌ / d ƚŽŽůƐ ǁŚŝĐŚ ĂƌĞ ŝŶƐĞƉĂƌĂďůĞ ƐĞŐŵĞŶƚƐ ŽĨ ƌĞĂůƚLJ ŝŶĚƵƐƚƌLJ ŝŶĐůƵĚĞͶ ŽŶĞ͕ ƉůĂŶŶŝŶŐ͕ ƚƌĂŶƐĂĐƟŽŶ ŵĂŶĂŐĞŵĞŶƚ͕ ĂƵƚŽ ĚƵƌŝŶŐ ƚŚĞ ƉƌĞͲďƵŝůĚ ƉƌŽĐĞƐƐ͖ ƚǁŽ͕ /DͲďƵŝůĚŝŶŐ ŝŶĨŽƌŵĂƟŽŶ ŵŽĚĞůŝŶŐ͕ ƋƵĂŶƟƚLJ ĂŶĂůLJƐŝƐ͕ ƉƌŽũĞĐƚ ŵĂŶĂŐĞŵĞŶƚ ƚŽŽůƐͶD^ ĂŶĚ WƌŝŵĂǀĞƌĂͶƉƌŽĐƵƌĞŵĞŶƚ ĂŶĚ ŝŶǀĞŶƚŽƌLJ ŵĂŶĂŐĞŵĞŶƚ͕ ƌĞƉŽƌƚƐ ŵĂŶĂŐĞŵĞŶƚ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŚŝĐŚ ĂƌĞ ĐƌƵĐŝĂů ĚƵƌŝŶŐ ĐŽŶƐƚƌƵĐƟŽŶ͘ dŚƌĞĞ͕ ƉŽƐƚͲ ďƵŝůĚ ƉƌŽĐĞƐƐ ƚĂŬĞƐ ĂĚǀĂŶƚĂŐĞ ŽĨ ĂƐƐĞƚ ŵĂŶĂŐĞŵĞŶƚ͕ ƐƉĂĐĞ ƉůĂŶŶŝŶŐ͕ ƉƌŽũĞĐƚ ŵĂŶĂŐĞŵĞŶƚ͕ ƐƵƉƉŽƌƚ ĚĞƐŬ ŵĂŶĂŐĞŵĞŶƚ͕ &D ƌĞƐŽƵƌĐĞƐ ŵĂŶĂŐĞŵĞŶƚ͕ ƌĞƉŽƌƚƐ ŵĂŶĂŐĞŵĞŶƚ͕ ^> ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ďƵŝůĚŝŶŐ ĂƵƚŽŵĂƟŽŶ ƐLJƐƚĞŵ͘ tŝƚŚ ƚŚĞ ƌŝƐĞ ŝŶ ƐŵĂƌƚƉŚŽŶĞ ƵƐĂŐĞ͕ ŵŽďŝůŝƚLJ ƐŽůƵƟŽŶƐ ĂƌĞ ŵĂŬŝŶŐ ŝŶƌŽĂĚƐ ŝŶƚŽ

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ƚŚĞ ƉƌŽũĞĐƚ ŵĂŶĂŐĞŵĞŶƚ͘ ,ŽǁĞǀĞƌ ŝƚ ŚĂƐ Ă ĨĞǁ ůŝŵŝƚĂƟŽŶƐ ůŝŬĞ ŶŽŶͲĂǀĂŝůĂďŝůŝƚLJ ŽĨ ƉƌŽũĞĐƚ ŵŽŶŝƚŽƌŝŶŐͬŵĂŶĂŐĞŵĞŶƚ ƚŽŽůƐ ĨŽƌ ĨƵůůͲŇĞĚŐĞĚ ŵŽďŝůŝƚLJ ƐŽůƵƟŽŶƐ͘ sĞƐƟĂŶ 'ůŽďĂů ŚĂƐ ĚĞƉůŽLJĞĚ ZD ƐŽůƵƟŽŶƐ ĨŽƌ ŝƚƐ ƚƌĂŶƐĂĐƟŽŶ ĂŶĚ ƉƌŽũĞĐƚ ŵĂŶĂŐĞŵĞŶƚ͘ /ƚ ŝƐ ŽŶ ƚŚĞ ǀĞƌŐĞ ŽĨ ĚĞƉůŽLJŝŶŐ ZW ĂŶĚ ^ D ĨŽƌ ŵĂŶĂŐŝŶŐ ĞŵƉůŽLJĞĞƐ͕ ƉƌŽĐƵƌĞŵĞŶƚ͕ ĂŶĚ ŝŶǀĞŶƚŽƌLJ͘ dŚĞ ĐŽŵƉĂŶLJ ŝƐ ůŽŽŬŝŶŐ Ăƚ ĂŶ / d ďƵĚŐĞƚ ŽĨ ΨϮ ŵŶ͘ DĂŶƚƌŝ ĞǀĞůŽƉĞƌƐ ŚĂƐ ĚĞƉůŽLJĞĚ ŵĂŶLJ ŽĨ ƚŚĞ ůĂƚĞƐƚ / d ĨĂĐŝůŝƟĞƐ ĞdžĐĞƉƚ D^ ĂŶĚ >D^͘ /ƚ ŝƐ ĞǀĂůƵĂƟŶŐ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ D^ ĂŶĚ >D^ ƐŽŽŶ͘

ICT—Realty Drivers dŚĞ / d ƌĞǀŽůƵƟŽŶ ŚĂƐ ĂƐĐĞŶĚĞĚ ƚŽ ĂŶ ƵŶƉƌĞĐĞĚĞŶƚĞĚ ŚĞŝŐŚƚ ŽĨ ĚĞǀĞůŽƉŵĞŶƚ ŝŶ ƚŚŝƐ ŵŝůůĞŶŶŝƵŵ͘ dŚĞƌĞ ĂƌĞ ƌĂƉŝĚ ƐƚƌŝĚĞƐ ŽĨ / d ŝŶ ĐŽŵŵŽĚŝƟnjŝŶŐ ƐLJƐƚĞŵƐ ĂŶĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ŵĂŬŝŶŐ ƚŚĞŵ ĂǀĂŝůĂďůĞ ƚŽ ƚŚĞ ŵĂƐƐĞƐ ŚĂǀĞ ĂĐƚƵĂůůLJ ĞŶĂďůĞĚ ďƵƐŝŶĞƐƐ ŚŽƵƐĞƐ ŽĨ ŵĞĚŝƵŵ ĂŶĚ ƐŵĂůů ƌĞĂůƚLJ ĚĞǀĞůŽƉĞƌƐ ƚŽ ĂĚŽƉƚ ƚŚĞƐĞ ďƵƐŝŶĞƐƐ ĞŶĂďůĞƌƐ͘ dŚĞ ƉƌŝŵĂƌLJ ĚƌŝǀĞƌƐ ĨŽƌ / d ŝƐ ƚŚĞ ĚĞǀĞůŽƉŵĞŶƚƐ ŝŶͶ'ƌĂƉŚŝĐĂů hƐĞƌ /ŶƚĞƌĨĂĐĞ ;'h/Ϳ ďĂƐĞĚ ŽƉĞƌĂƟŶŐ ƐLJƐƚĞŵƐ͕ ƐĐĂůĂďůĞ ĚĂƚĂďĂƐĞƐ͕ ŝŶƚĞƌŶĞƚ ĂŶĚ ƌĞůĂƚĞĚ ŶĞƚǁŽƌŬ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ͕ ĞƚĐ͘ dŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ / d ƉůĂLJƐ Ă ŬĞLJ ƌŽůĞ ŝŶ ďƌŝŶŐŝŶŐ ĚŽǁŶ ƚŚĞ ŽƉĞƌĂƚŝŽŶĂů ĐŽƐƚƐ͕ ŝŵƉƌŽǀŝŶŐ ĐƵƐƚŽŵĞƌ ƌĞůĂƟŽŶƐŚŝƉƐ͕ ĂŶĚ ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ŽŶůŝŶĞ ƉƌŽƐƉĞĐƚƐ ŽŶ ƚŚĞ ŝŶƚĞƌŶĞƚ͘ ,ĞŶĐĞ ŐŽŝŶŐ ĨŽƌǁĂƌĚ͕ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ůŽŽŬŝŶŐ Ăƚ ĞŶŚĂŶĐŝŶŐ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŚŝĐŚ ĂĚĚƐ Ă ůŽƚ ŽĨ ǀĂůƵĞ ƚŽ ĐƵƐƚŽŵĞƌ ƌĞůĂƟŽŶƐŚŝƉ ŵĂŶĂŐĞŵĞŶƚ͕ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͕ ŽŶůŝŶĞ ĂĚǀĞƌƟƐĞŵĞŶƚ͕ ĂŶĚ ďƌĂŶĚ ƉŽƐŝƟŽŶŝŶŐ͘

Hurdles tŝƚŚ ƌĞŐĂƌĚ ƚŽ / d͕ ƚŚĞ ƌĞĂůƚLJ ƐĞĐƚŽƌ ŚĂƐ ƐĞǀĞƌĂů ƉĞĐƵůŝĂƌ ĐŚĂůůĞŶŐĞƐ ĞǀĞŶ ƚŚŽƵŐŚ / d ƵƉƚĂŬĞ ŚĂƐ ŝŶĐƌĞĂƐĞĚ ďLJ ŽƚŚĞƌ ǀĞƌƚŝĐĂůƐ͘ dŚĞ ŬĞLJ ŝƐƐƵĞƐ ŝŶĐůƵĚĞͶůĂĐŬ ŽĨ ĂǁĂƌĞŶĞƐƐ ŽĨ / d͕ ŝŶĐŽŶƐŝƐƚĞŶƚ ďƵƐŝŶĞƐƐ ůŝĨĞĐLJĐůĞƐ͕ ŶŽŶͲĂǀĂŝůĂďŝůŝƚLJ ŽĨ /d ďƵĚŐĞƚƐ͕ ůĂĐŬ ŽĨ ĚĞĚŝĐĂƚĞĚ ƉƌŽĚƵĐƚƐ ĨŽƌ ƌĞĂů ĞƐƚĂƚĞ ŝŶĚƵƐƚƌLJ͕ ĂŶĚ ŵƵůƟƉůĞ ŽǁŶĞƌƐŚŝƉƐ ƉƵƐŚŝŶŐ ƚŚĞ ďĂůů ĨƌŽŵ ŽŶĞ ĞŶĚ ƚŽ ĂŶŽƚŚĞƌ͘ Malini N malinin@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 71

VERTICAL

FMCG

Redefining Business The ICT spend in FMCG is going up and companies are focusing strongly on improving speed of decision making, accuracy of information, and flexibility of doing business

T

he fast moving consumer goods (FMCG) sector in India is a $25 bn market and it currently conƐƟƚƵƚĞƐ Ϯ͘ϭϱй ŽĨ /ŶĚŝĂ͛Ɛ ŐƌŽƐƐ ĚŽŵĞƐƟĐ ƉƌŽĚƵĐƚ ;' WͿ͘ LJ ϮϬϮϱ͕ ƚŚĞ /ŶĚŝĂŶ &D ' ƐĞŐŵĞŶƚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ƚŚĞ ǁŽƌůĚ͛Ɛ ĮŌŚ ůĂƌŐĞƐƚ ĐŽŶƐƵŵŝŶŐ ĐŽƵŶƚƌLJ͕ ƵƉ ĨƌŽŵ ƚŚĞ ƚǁĞůŌŚ ƉŽƐŝƟŽŶ ŝŶ ϮϬϭϬ͕ ĂĐĐŽƌĚŝŶŐ ƚŽ Ă ƌĞƉŽƌƚ ďLJ /ŶĚŝĂ ƌĂŶĚ ƋƵŝƚLJ &ŽƵŶĚĂƟŽŶ͘ ŶĚ ŝƚ ŝƐ ƚŚĞ ĨŽƵƌƚŚ largest sector in the economy and creates ĞŵƉůŽLJŵĞŶƚ ĨŽƌ ŵŽƌĞ ƚŚĂŶ ϯ ŵŶ ƉĞŽƉůĞ ŝŶ ĚŽǁŶƐƚƌĞĂŵ ĂĐƟǀŝƟĞƐ͘ dŚĞ ŵŽŵĞŶƚƵŵ ŝƐ ƵƉ ĚƵĞ ƚŽ ƚŚĞ ŵ ŝŶ ƌĞĂů ĞƐƚĂƚĞ͕ ƉĂƌƟĐƵůĂƌůLJ ďĞĐĂƵƐĞ ƐŚŽƉƉŝŶŐ ŵĂůůƐ ĂŶĚ ŚLJƉĞƌŵĂƌŬĞƚƐ ŚĂǀĞ ŽƉĞŶĞĚ ƵƉ LJĞƚ ĂŶŽƚŚĞƌ ďƵƐŝŶĞƐƐ ĐŚĂŶŶĞů ĨŽƌ &D ' ĐŽŵƉĂŶŝĞƐ͘ dŚĞƌĞ ŝƐ ĂůƐŽ ƌŝƐĞ ŝŶ ĚŝƐƉŽƐĂďůĞ ŝŶĐŽŵĞ ĂŶĚ ƚŚĞ ƌƵƌĂů ĐŽŶƐƵŵĞƌ ďĂƐĞ͕ ǁŚŝĐŚ ĂĐĐŽƵŶƚƐ ĨŽƌ ŽŶĞͲ ƚŚŝƌĚ ŽĨ ƚŽƚĂů ĐŽŶƐƵŵƉƟŽŶ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ŝƚ is currently rising at a double-digit growth ƌĂƚĞ ĂŶĚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŵĂŝŶƚĂŝŶ Ă ŚŝŐŚͲ ŐƌŽǁƚŚ ƌĂƚĞ͘ ůƚŚŽƵŐŚ ƚŚĞ &D ' ŝŶĚƵƐƚƌLJ is characterized by a well-established disƚƌŝďƵƟŽŶ ŶĞƚǁŽƌŬ ĂŶĚ ůŽǁ ŽƉĞƌĂƟŶŐ ĐŽƐƚ͕ LJĞƚ ƚŚĞƌĞ ŝƐ ůŽǁ ƉĞŶĞƚƌĂƟŽŶ ůĞǀĞů͕ ůŽǁĞƌ ƉĞƌ ĐĂƉŝƚĂ ĐŽŶƐƵŵƉƚŝŽŶ͕ ĂŶĚ ŝŶƚĞŶƐĞ ĐŽŵƉĞƟƟŽŶ ďĞƚǁĞĞŶ ƚŚĞ ŽƌŐĂŶŝnjĞĚ ĂŶĚ ƵŶŽƌŐĂŶŝnjĞĚ ƐĞŐŵĞŶƚƐ͘ The critical needs of FMCG per se include management of the largest disƚƌŝďƵƟŽŶ ƐLJƐƚĞŵ͘ ZƵƌĂů /ŶĚŝĂ ĂĐĐŽƵŶƚƐ ĨŽƌ ŶĞĂƌůLJ ϳϬϬ ŵŶ ĐŽŶƐƵŵĞƌƐ ĂŶĚ ĂĐĐŽƵŶƚƐ ĨŽƌ ϱϬй ŽĨ ƚŚĞ ƚŽƚĂů &D ' ŵĂƌŬĞƚ͘ ƌŝǀŝŶŐ ƌƵƌĂů ƉĞŶĞƚƌĂƟŽŶ ǁŽƵůĚ ďĞ ŬĞLJ ĨŽƌ FMCG but infrastructural constraints and ĐŽƐƚͲĞīĞĐƟǀĞŶĞƐƐ ŽĨ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ĂƌĞ ƉŽƐŝŶŐ Ă ĐŚĂůůĞŶŐĞ͘ /Ŷ ƚŚŝƐ ƌĞŐĂƌĚ͕ / d ŝƐ Ăůů ƐĞƚ ƚŽ ƉůĂLJ Ă ƉŝǀŽƚĂů ƌŽůĞ ŝŶ ƚŚĞ ĞŶĚĞĂǀŽƌ ƚŽ ĞĸĐŝĞŶƚůLJ ƌĞĂĐŚ ŽƵƚ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ͘

Information and communication technologies could be a greater relief in ĞŶŚĂŶĐŝŶŐ ĞĸĐŝĞŶĐLJ ĂŶĚ ƉƌŽĚƵĐƟǀŝƚLJ Ăƚ business alongside easing the business ƉƌŽĐĞƐƐ͘ DĂŶLJ &D ' ĐŽŵƉĂŶŝĞƐ ĂƌĞ ŵĂŬŝŶŐ ƐŝŐŶŝĮĐĂŶƚ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ ŽƌĚĞƌ to build and consolidate their business units across the country including new ƉƌŽĚƵĐƟŽŶ ĨĂĐŝůŝƟĞƐ͕ ǁĂƐƚĞǁĂƚĞƌ ƚƌĞĂƚŵĞŶƚ ƉůĂŶƚƐ͕ ĚŝƐƚƌŝďƵƟŽŶ ƐLJƐƚĞŵƐ͕ ĂŶĚ ŵĂƌŬĞƟŶŐ ĐŚĂŶŶĞůƐ͘ The FMCG sector understands busiŶĞƐƐ ƉĞƌĨĞĐƚůLJ ĂŶĚ ƚŚĞƌĞĨŽƌĞ ĞŶƐƵƌĞƐ ƚŚĂƚ ŝŶǀĞƐƚŵĞŶƚƐ ŚĂǀĞ Ă ƉĂLJͲŽī ŝŶ ƚŚĞ ƐŚŽƌƚͲŵĞĚŝƵŵ ƚĞƌŵ͘ dŚĞŝƌ / d ƐƉĞŶƚ ŽŶ ĂŶ ƵƉǁĂƌĚ ƐǁŝŶŐ ĂŶĚ ƚŚĞLJ ĂƌĞ ĐŽŶĐĞŶƚƌĂƟŶŐ ƚƌĞŵĞŶĚŽƵƐůLJ ŽŶ ŝŵƉƌŽǀŝŶŐ ƚŚĞ ƐƉĞĞĚ ŽĨ ĚĞĐŝƐŝŽŶ ŵĂŬŝŶŐ͕ ĂĐĐƵƌĂĐLJ ŽĨ ŝŶĨŽƌŵĂƟŽŶ͕ ĂŶĚ ŇĞdžŝďŝůŝƚLJ ŽĨ ĚŽŝŶŐ ďƵƐŝŶĞƐƐ͘

Tech @ FMCG &D ' ĐŽŵƉĂŶŝĞƐ ĂŶĚ ƚŚĞŝƌ ŽĸĐĞƐ ĂƌĞ

72 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ďĂƐŝĐĂůůLJ ĐŽŶŶĞĐƚĞĚ ƚŚƌŽƵŐŚ t E͘ dŚĞƌĞ is a dire need of redundancy both at ƚŚĞ ŚĂƌĚǁĂƌĞ ĂŶĚ ĐŝƌĐƵŝƚ ĞŶĚ ŝŶ DƵůƟͲ WƌŽƚŽĐŽů >ĂďĞů ^ǁŝƚĐŚŝŶŐ ;DW>^Ϳ͘ DW>^ offers a number of advantages over ƚƌĂĚŝƟŽŶĂů ƉŽŝŶƚͲƚŽͲƉŽŝŶƚ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ŝŶĐůƵĚŝŶŐ ůŽǁĞƌ ĐŽƐƚ͕ ŐƌĞĂƚĞƌ ƐĐĂůĂďŝůŝƚLJ͕ ĂŶĚ ŝŶ ŵĂŶLJ ĐĂƐĞƐ͕ ŝŵƉƌŽǀĞĚ ƌĞůŝĂďŝůŝƚLJ͘ /Ŷ ƌĞĐĞŶƚ LJĞĂƌƐ͕ ĐŽŶǀĞƌŐĞŶĐĞ ŝƐ ďĞŝŶŐ ĐŽŶƐŝĚĞƌĞĚ Ă ďŽŽŶ ĨŽƌ ŝŶĚƵƐƚƌŝĞƐ͘ ůŽŶŐ ǁŝƚŚ ƚĞĐŚŶŽůŽŐŝĞƐ ƐƵĐŚ ĂƐ sŽ/WͬƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͕ ĐŽŶǀĞƌŐĞŶĐĞ ĂŝĚƐ ĂƌĞ ƐĂǀŝŶŐ ĐŽƐƚ ĂŶĚ ĞŶŚĂŶĐŝŶŐ ƉƌŽĚƵĐƟǀŝƚLJ ďLJ ƉƌŽǀŝĚŝŶŐ ĨĂƐƚĞƌ ĂŶĚ ůŽǁͲĐŽƐƚ ĂĐĐĞƐƐ ƚŽ ďƵƐŝŶĞƐƐ ƉĂƌƚŶĞƌƐ ĂŶĚ ŬĞLJ ĐŽŶƐƵŵĞƌƐ ŽĨ &D ' ĐŽŵƉĂŶŝĞƐ͘ /ƚ ĂůƐŽ ĞŶĂďůĞƐ ĐŽŵƉĂŶŝĞƐ ƚŽ ƌĞĂĐŚ ŽƵƚ ƚŽ ĚŝƐƚƌŝďƵƚŽƌƐͬĐƵƐƚŽŵĞƌƐͬĐŽŶƐƵŵĞƌƐ ŝŶ Ă ŵƵĐŚ ĨĂƐƚĞƌ ĂŶĚ ĞĐŽŶŽŵŝĐĂů ǁĂLJ͘ ƵƌƌĞŶƚůLJ͕ ƚŚĞƌĞ ŝƐ ŵŽƌĞ ƚĂůŬ ĂďŽƵƚ ĐŽŶŶĞĐƟŶŐ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐͶ&D ' ĐŽŵƉĂŶŝĞƐ ƐĞƚ ƵƉ ƉůĂŶƚƐ ĂŶĚ ǁĂƌĞŚŽƵƐĞƐ ŝŶ ĨĂŝƌůLJ ƌĞŵŽƚĞ

Technologies such as mobility solutions, POS solutions, data warehousing, and enabling the distributor’s supply chain would be more popular in FMCG

Tips for CIOs Ensure redundancy both at hardware and circuit end in MPLS Having an effective security policy is crucial n Multi-vendor solution derisks the dependency on a single vendor n Convergence would redefine interaction with consumers n n

ůŽĐĂƟŽŶƐ͕ ĚƌŝǀĞŶ ďLJ ŽǀĞƌƌŝĚŝŶŐ ĮŶĂŶĐŝĂů ĐŽŶƐŝĚĞƌĂƚŝŽŶƐ͕ ĂŶĚ ĞǀĞŶ ĐŽŶŶĞĐƚŝŶŐ ƚŚĞƐĞ ůŽĐĂƟŽŶƐ ŝƐ ƐŽŵĞƟŵĞƐ Ă ĐŚĂůůĞŶŐĞ͘ KŶĐĞ ĐŽŶǀĞƌŐĞŶĐĞ ďĞĐŽŵĞƐ ŵŽƌĞ ƵďŝƋƵŝƚŽƵƐ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͕ ŝŶƚĞƌĂĐƟŽŶ ǁŝƚŚ ĐŽŶƐƵŵĞƌƐ ƚŽŽ ǁŽƵůĚ ďĞ ƌĞĚĞĮŶĞĚ͘ ŽŵƉĂŶŝĞƐ ĂƌĞ ƐĞĞŝŶŐ ƚŚĞ ŶĞĞĚ ƚŽ ŐŽ ŝŶ ĨŽƌ ƚŽŽůƐ ƚŚĂƚ ĐĂŶ ƉƌŽǀŝĚĞ ĂŶĂůLJƟĐĂů ƌĞƉŽƌƚƐ ŝŶƐƚĞĂĚ ŽĨ ƐƚĂƟĐ ŽŶĞƐ ĂůŽŶŐ ǁŝƚŚ ƐŽŌǁĂƌĞ ĨŽƌ ĂŶ ĂĚǀĂŶĐĞĚ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ƚŽ ƚĂŬĞ ĐĂƌĞ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͛Ɛ ŐƌŽǁŝŶŐ ůŝƐƚ ŽĨ ƉƌŽĚƵĐƚͲůŝŶĞ ĂŶĚ ĚĞĂůĞƌ ŶĞƚǁŽƌŬ͘ DŽƐƚ ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ĚĞƉůŽLJĞĚ ZD ĂŶĚ ^ZD ƚŽŽůƐ͕ ZW ƉƌŽĚƵĐƚƐͲ /͕ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ƚŽŽůƐ͕ ĞŵƉůŽLJĞĞ ƐĞůĨͲƐĞƌǀŝĐĞ ƚŽŽů͕ ĂŶĚ Ă ŐŽŽĚ ǁĂƌĞŚŽƵƐĞ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƟŽŶ ƚŚĂƚ ƐŚŽƵůĚ ǁŽƌŬ ǁŝƚŚ ďĂƌĐŽĚĞͬZ& ƐŽ ƚŚĂƚ

ƚŚĞ ǁĂƌĞŚŽƵƐĞ ĂĐƟǀŝƟĞƐ ĐĂŶ ďĞ ŵĂŶĂŐĞĚ ƐĞĂŵůĞƐƐůLJ͘ Z&/ ŝƐ ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ĂƌĞĂ ĞǀĞŶ ƚŚŽƵŐŚ ŝƚ ŝƐ ƐƟůů Ă ďŝƚ ŵŽƌĞ ĞdžƉĞŶƐŝǀĞ ĨŽƌ ďŽƚŚ &D ' ĂŶĚ ƌĞƚĂŝů ŝŶĚƵƐƚƌLJ͘ /Ŷ ƚŽĚĂLJ͛Ɛ ǁŽƌůĚ͕ ŝŶƚĞŐƌĂƟŽŶ ĂĐƌŽƐƐ ǀĂƌŝŽƵƐ ĨƵŶĐƟŽŶƐ ǁŝƚŚŝŶ ƚŚĞ ĐŽŵƉĂŶLJ ŝƐ ŵŽƌĞ Žƌ ůĞƐƐ ƚĂŬĞŶ ĨŽƌ ŐƌĂŶƚĞĚ͘ Ƶƚ ƚŚĂŶŬƐ ƚŽ ZW ĂƉƉůŝĐĂƟŽŶƐ͕ ŝƚ ĨĂĐŝůŝƚĂƚĞƐ ƉƌŽĐĞƐƐ ŝŵƉƌŽǀĞŵĞŶƚƐ ĂŶĚ ĐůŽƐĞƐ ĨƵŶĐƟŽŶĂůŝƚLJ ŐĂƉƐ ŝŶ ĐĞƌƚĂŝŶ ĂƌĞĂƐ ŽĨ ďƵƐŝŶĞƐƐ ĨƵŶĐƟŽŶƐ͘ ŽŵƉĂŶŝĞƐ ĚŽ ƵƐĞ ƚŚĞ ƉŽǁĞƌĨƵů ďĂĐŬͲĞŶĚ ŽĨ ZW ĂƉƉůŝĐĂƟŽŶƐ ƚŽ ƉƌŽǀŝĚĞ ĞŶŚĂŶĐĞĚ ĨƵŶĐƚŝŽŶĂůŝƚŝĞƐ͘ ZW ƚŽĚĂLJ ŝƐ Ă ďĂƐŝĐ ďƵŝůĚŝŶŐ ďůŽĐŬ ĂŶĚ ŽŶĞ ŶĞĞĚƐ ĂĚĚŝƟŽŶĂů ďƵŝůĚͲŽŶƐ ƚŽ ďĞ ĐƵƫŶŐ ĞĚŐĞ͕ ďƵƚ ƚŚĞŶ͕ ƚŚĞƌĞ ŝƐ Ă ǁŝĚĞ ƐƉĞĐƚƌƵŵ ŽŶ ƋƵĂůŝƚLJ ŽĨ ZW ĚĞƉůŽLJŵĞŶƚ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ͘ ^Ž ŝƚ ŝƐ ŝŵƉĞƌĂƟǀĞ ƚŽ ŚĂǀĞ ƚŚĞ ƌŝŐŚƚ ŬŝŶĚ ŽĨ ZW

ŝŵƉůĞŵĞŶƚĞĚ ƚŚĂƚ ǁŝůů ŚĞůƉ ŽƌŐĂŶŝnjĂƟŽŶƐ ůĞǀĞƌĂŐĞ ŽŶ ŝƚƐ ƐƚƌĞŶŐƚŚ͘ dĞĐŚŶŽůŽŐŝĞƐ ƐƵĐŚ ĂƐ ŵŽďŝůŝƚLJ ƐŽůƵƟŽŶƐ͕ WK^ ƐŽůƵƟŽŶƐ͕ ĚĂƚĂ ǁĂƌĞŚŽƵƐŝŶŐ͕ ĂŶĚ ĞŶĂďůŝŶŐ ƚŚĞ ĚŝƐƚƌŝďƵƚŽƌ͛Ɛ ƐƵƉƉůLJ ĐŚĂŝŶ ǁŽƵůĚ ďĞ ŵŽƌĞ ƉŽƉƵůĂƌ ŝŶ &D '͘ Ɛ ƚĞĐŚŶŽůŽŐŝĞƐ ŵĂƚƵƌĞ ĂŶĚ ĂƐ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ ƚĞĐŚŶŽůŽŐŝĞƐ ŝŶĐƌĞĂƐĞ͕ ƚŚĞƌĞ ŝƐ Ă ŐƌŽǁŝŶŐ ĐŽŶĐĞƌŶ ĂďŽƵƚ ƐĞĐƵƌŝƚLJ ŵĞĂƐƵƌĞƐ ĂŵŽŶŐ ĞŶƚĞƌƉƌŝƐĞƐ͘ ŶƚĞƌƉƌŝƐĞƐ ĐĂŶ ŽƉƚ ƚŽ ŝŵƉůĞŵĞŶƚ ŽǁŶͬƐŚĂƌĞĚ ĮƌĞǁĂůůƐ͕ ĂƵƚŽŵĂƟĐ ĂŶƟͲǀŝƌƵƐ ƐŽŌǁĂƌĞ ƵƉĚĂƚĞƐ͕ ďĞƐŝĚĞƐ ŚĂǀŝŶŐ Ă ĨŽŽůƉƌŽŽĨ ^^>Ͳ sWE ƚŽ ƐĞĐƵƌĞ ŶĞƚǁŽƌŬ͘ ,ĂǀŝŶŐ ƌŝŐŚƚ ĂŶĚ ĞīĞĐƟǀĞ ƐĞĐƵƌŝƚLJ ƉŽůŝĐLJ ŝƐ ĐƌƵĐŝĂů͕ ĂŶĚ ĞǀĞŶ ƚŚŽƵŐŚ ƉŽůŝĐŝĞƐ ĂƌĞ ĂƌƟĐƵůĂƚĞĚ ĂŶĚ ĂǀĂŝůĂďůĞ͕ ĐŽŵƉĂŶŝĞƐ ŶĞĞĚ ĐĞƌƚĂŝŶ ƌƵůĞƐ ƚŽ ĞŶĨŽƌĐĞ ƚŚĞŵ͘ ǀĞƌLJ ŽƌŐĂŶŝnjĂƟŽŶ ƐŚŽƵůĚ ŚĂǀĞ ƉƌŽĐĞƐƐĞƐ ƚŽ ĚĞĂů ǁŝƚŚ ƚŚĞ ŝŶƚĞƌŶĂů ĂŶĚ ĞdžƚĞƌŶĂů ƚŚƌĞĂƚƐ ŽŶ ƚŚĞ ĚĂƚĂ ĂŶĚ ŶĞƚǁŽƌŬ ĂŶĚ ĚĞǀĞůŽƉ ͚ůĞĂƌŶŝŶŐƐ͛ ĨƌŽŵ ĞĂĐŚ ĞdžƉĞƌŝĞŶĐĞ͘ KĨ ůĂƚĞ͕ /KƐ ĂƌĞ ĂĚŚĞƌŝŶŐ ƚŽ Ă ŵƵůƟͲ ǀĞŶĚŽƌ ƐŽůƵƟŽŶ͕ ƚŚĞƌĞďLJ ĚĞƌŝƐŬŝŶŐ ƚŚĞ ĚĞƉĞŶĚĞŶĐLJ ŽŶ ŽŶĞ ǀĞŶĚŽƌ͘ Ɛ ƚŚĞƌĞ ŝƐ ŽŶůLJ ŽŶĞ ƉĞƌƐŽŶ ƉƌŽǀŝĚŝŶŐ ƚŚĞ ƐĞƌǀŝĐĞƐ͕ ƚŚĞƌĞ ŝƐ ŶŽ ŝŵŵĞĚŝĂƚĞ ĨĂůůďĂĐŬ ƚŽ ĐŽŶƟŶƵĞ ƚŚĞ ƐĞƌǀŝĐĞ ŽīĞƌŝŶŐƐ͘ ĨĞǁ ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ŝŶƚĞŐƌĂƚĞĚ ŵŽďŝůŝƚLJ ĂƉƉůŝĐĂƟŽŶƐ ƌĂŶŐŝŶŐ ĨƌŽŵ ^D^ ƚŽ ĞŶĂďůŝŶŐ ƚŚĞŝƌ ĞŵƉůŽLJĞĞƐ ĂŶĚ ƐƵƉƉůŝĞƌƐ ƚŽ ĂĐĐĞƐƐ ZW ĂƉƉůŝĐĂƟŽŶƐ͘ ^ŽŵĞ ĐŽŵƉĂŶŝĞƐ ĂƌĞ ĞǀĞŶ ŝŶǀĞƐƟŶŐ ƐŽŌǁĂƌĞ ĚĞǀĞůŽƉŵĞŶƚ ƚŽ ŚĞůƉ ƚŚĞŝƌ ƐƵƉƉůŝĞƌƐ ĂŶĚ ĚŝƐƚƌŝďƵƚŽƌƐ͘ ^ƵƉƉůLJ ĐŚĂŝŶ ŽƉƚŝŵŝnjĂƚŝŽŶ ƚŽŽůƐ ĂŶĚ ďƵƐŝŶĞƐƐ ŝŶƚĞůůŝŐĞŶĐĞ ƚŽŽůƐ ĂƌĞ ŚĞůƉŝŶŐ ĐŽŵƉĂŶŝĞƐ ƚŽ ďĞ ĐŽŵƉĞƟƟǀĞ͘

Company-wise Tech Initiatives ^ŽŵĞ ^ŽŵĞ ŽĨ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĐĂů ĚĞƉůŽLJŵĞŶƚƐ ŽĨ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĐĂů ĚĞƉůŽLJŵĞŶƚƐ ŵƵĐŚ ƐŽƵŐŚƚ ĂŌĞƌ ďLJ Ă ĨĞǁ &D ' ĞŶƚĞƌƉƌŝƐĞƐ ŝŶĐůƵĚĞ ŽĐĂ ŽůĂ͕ ǁŚŝĐŚ ŝƐ ďĞƫŶŐ ďŝŐ Ăƚ /d ƐŽůƵƟŽŶƐ ƚŽ ƐƵƉƉŽƌƚ ^ĂůĞƐ &ŽƌĐĞ ƵƚŽŵĂƟŽŶ ;^& Ϳ ĨŽƌ ďŽƩůĞƌƐ ŝŶ ŽƌĚĞƌ ƚŽ ĨĂĐŝůŝƚĂƚĞ ďĞƩĞƌ ƌĞƉŽƌƟŶŐ ĂŶĚ ĂŶĂůLJƟĐĂů ƐŽůƵƟŽŶƐ͘ '/^ ďĂƐĞĚ ƐŽůƵƟŽŶƐ ĂƌĞ ĂůƐŽ ĨŽĐƵƐĞĚ ŵŽƌĞ ƚŽ ƚĂƉ ŝŶƚŽ ǀĂƌŝŽƵƐ ŵĂƌŬĞƚƐ ĂŶĚ ƚŽ ŚĞůƉ ďŽƩůĞƌƐ ǁŝƚŚ ďĞƩĞƌ ƌŽƵƚĞ ƉůĂŶŶŝŶŐ͘ WĞƉƐŝ /ŶĚŝĂ͛Ɛ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝƐ ĐůŽƐĞůLJ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ŝƚƐ ŐůŽďĂů ĐŽƌƉŽƌĂƟŽŶ͘ /ƚ ĂŝŵƐ ƚŽ ŝŶǀĞƐƚ ŝŶ ƚŚĞ ďĞƐƚ ƚĞĐŚŶŽůŽŐLJ͕ ĚĞǀĞůŽƉ ƉĂƌƚŶĞƌƐŚŝƉ ǁŝƚŚ ŬĞLJ ǀĞŶĚŽƌƐ͕ ŚĂǀĞ ǁĞůůͲĚĞĮŶĞĚ ^> Ɛ ǁŝƚŚ ƚŚĞŵ͕ ĂŶĚ

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create DRP/BCP strategies. The company follows a mixed approach with regard to ŽƵƚƐŽƵƌĐŝŶŐ /dͶĂůů ŽƉĞƌĂƟŶŐ ĂŶĚ ƌĞŐƵůĂƌ maintenance jobs are outsourced at Pepsi, ǁŚŝůĞ ƐƚƌĂƚĞŐŝĐ͕ ƚĂĐƟĐĂů͕ ƉƌŽũĞĐƚͬƉƌŽŐƌĂŵ management, etc, are done in-house. /d ͛Ɛ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŶĞƚwork mainly comprises of VPN, VSAT, leased lines, etc, as the backbone for the company to conduct, business. This network is spread across the length and breadth of the country ĂŶĚ ŝŶƚĞŐƌĂƚĞĚ ϯϴϬ ƉůƵƐ ŽƉĞƌĂƟŶŐ ůŽĐĂƟŽŶƐ of the company. It also connects to its customers, suppliers, and other business partners. This network has been growing as IT penetrates to integrate all our business partners. Since 2005, ITC’s businesses are leveraging IT infrastructure to create new business processes and models. For examƉůĞ͕ ĞͲĐŚŽƵƉĂů ĨŽƌ ĚŝƐͲŝŶƚĞƌŵĞĚŝĂƟŽŶ ĂŶĚ ĚĞŵĂŶĚ ĂŐŐƌĞŐĂƟŽŶ Ăƚ ƚŚĞ ǀŝůůĂŐĞ ĐůƵƐƚĞƌ ůĞǀĞů Žƌ ƚŚĞ ŐƌĞĞƟŶŐƐ ĐĂƌĚƐ͛ ďƵƐŝŶĞƐƐ ƚŚĂƚ ƵƐĞĚ ƚŚĞ ǁĞď ĨŽƌ ĚŝƐƚƌŝďƵƟŽŶ ŽĨ ĐĂƚĂůŽŐƐ ƚŽ ĚŝƐƚƌŝďƵƚŽƌƐ ĂŶĚ ƚŚĞ ĐŽůůĞĐƟŽŶ ŽĨ ŽƌĚĞƌƐ͘ Since 2006, Dabur has taken the advantage of centralized SAP ERP system

across all its business units and WAN Infrastructure was also implemented to run a centralized ERP system. It has a data ĐĞŶƚĞƌ Ăƚ < K ,ĞĂĚ KĸĐĞ͘ tŝƚŚ ƌĞŐĂƌĚ ƚŽ ƐƵƉƉůLJ ĐŚĂŝŶ ŝŶŝƟĂƟǀĞƐ͕ ĂďƵƌ ŚĂƐ ďĞĞŶ undertaking e-procurement. Further to ĞŶŚĂŶĐĞ ĞĸĐŝĞŶƚ ƉƌŽĚƵĐƟŽŶ ĂŶĚ ŽƉĞƌĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ͕ ƚŚĞ ĐŽŵƉĂŶLJ ŝƐ ƌŝĚŝŶŐ ŽŶ ĂƵƚŽŵĂƟŽŶ͕ ĚĞďŽƩůĞŶĞĐŬŝŶŐ͕ <ĂŝnjĞŶ and wastage control.

Tech Limitations Technology is the backbone for any ŝŶĚƵƐƚƌLJ͕ ĂŶĚ ĐŚŽŽƐŝŶŐ ĂŶĚ ŝŶǀĞƐƟŶŐ ŝŶ the best technology is a big challenge for any enterprise. There is also the ŶĞĞĚ ƚŽ ŝĚĞŶƟĨLJ͕ ĞǀĂůƵĂƚĞ͕ ŝŶǀĞƐƚ͕ ĂŶĚ implement in the right technology that will eventually enable high network ƵƉƟŵĞ͕ ƐƉĞĞĚ͕ ĂŶĚ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ŝŶĨŽƌŵĂƟŽŶ Ăƚ ƚŚĞ ƌŝŐŚƚ ƟŵĞ ƚŽ Ăůů ƌĞůĞǀĂŶƚ stakeholders.

For more related articles go to voicendata.com

74 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

One of the major issues in ICT is the ƐĞĂŵůĞƐƐ ĐŽŶŶĞĐƟǀŝƚLJ ĐĂƵƐŝŶŐ ƌĞƐƉŽŶƐĞ ƟŵĞ ĚĞůĂLJƐ͘ dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ŽƉƟŵŝƐƟĐ ŽĨ this change once 3G falls in place. Wireless holds great promise but unless the service providers and operators guarantee dediĐĂƚĞĚ ďĂŶĚǁŝĚƚŚ ŝƚ ǁŽƵůĚ ďĞ ĚŝĸĐƵůƚ ĨŽƌ ĐŽŵƉĂŶŝĞƐ ƚŽ ƌƵŶ ďƵƐŝŶĞƐƐ ĂƉƉůŝĐĂƟŽŶƐ over these networks.

CIOs consensualize that the enforcement of service level agreements (SLA) by service providers to the fullest extent, ŝƐ LJĞƚ ĐŚĂůůĞŶŐŝŶŐ͘ ^> Ɛ ǁĞůů ĂƌƟĐƵůĂƚĞĚ ĂŶĚ ĚĞĮŶĞĚ ďƵƚ ƚŽ ŝŵƉůĞŵĞŶƚ ŝƚ ŝƐ ĂŶ ŽƌĚĞĂů͘ ,ŝŐŚͲƵƉƟŵĞ ^> Ɛ ĂƌĞ ƐƟůů ǀĞƌLJ expensive and this is one area that needs to be addressed. As the telecom indusƚƌLJ ŝŶ /ŶĚŝĂ ŝƐ ƐƟůů ĞǀŽůǀŝŶŐ͕ ƚŚĞ ŝŶĚƵƐƚƌLJ dynamics do not allow CIOs to plan too far into the future especially with the current changing scenario in terms of technology and policies, it is very difĮĐƵůƚ ƚŽ ĐŚĂůŬ ŽƵƚ Ă ƌŽĂĚŵĂƉ ǁĂLJ ĂŚĞĂĚ in the future.

Malini N malinin@cybermedia.co.in

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Firing on All Cylinders Major automobile organizations deploy centralized integrated software solutions to integrate and monitor their business transactions across multiple areas

T

he automobile industry has over the years risen from being tradiƟŽŶĂů ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐĞƚͲƵƉƐ ƚŽ ďĞĐŽŵŝŶŐ ŵŽĚĞƌŶŝnjĞĚ ŽƌŐĂŶŝnjĂƟŽŶƐ͕ ǁŚŝĐŚ ĂƌĞ ůĞǀĞƌĂŐŝŶŐ Ăůů ƚŚĞ ƌĞůĞǀĂŶƚ ƚŽŽůƐ ŝŶ ƚŚĞ / d ƐƉĂĐĞ͘ dŚĞ ĂƵƚŽŵŽďŝůĞ ĐŽŵƉĂŶŝĞƐ ƚŚĞƐĞ ĚĂLJƐ ĂƌĞ ůĞǀĞƌĂŐŝŶŐ

ƚŽŽůƐ ƌĂŶŐŝŶŐ ĨƌŽŵ ƚŚĞ ďĂƐŝĐ ŽŶĞƐ ůŝŬĞ ZW ĂŶĚ ďƵƐŝŶĞƐƐ ĂŶĂůLJƟĐƐ ƚŽŽůƐ ƚŽ ƚŚĞ ŵŽƌĞ ĐŽŵƉůĞdž ŽŶĞƐ ůŝŬĞ ĐůŽƵĚͲĚƌŝǀĞŶ ƐĞƌǀŝĐĞƐ ĂŶĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ͘ ƉĂƌƚ ĨƌŽŵ ƚŚĞƐĞ ƐŽůƵƟŽŶƐ ůŝŬĞ ǁŽƌŬŇŽǁƐ͕ ZD͕ W>D͕ ĚĞĂůĞƌ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ƉŽƌƚĂůƐ ĨŽƌ ǀĞŶĚŽƌƐ͕ ŬŶŽǁů-

ĞĚŐĞ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵƐ ĂůŽŶŐ ǁŝƚŚ ǀĂƌŝŽƵƐ ŽƚŚĞƌ ƐŽůƵƚŝŽŶƐ ƚŽ ŚĞůƉ ZΘ ĂŶĚ ĐŽŶŶĞĐƟǀŝƚLJ ĂĐƌŽƐƐ ůŽĐĂƟŽŶƐ ĂŶĚ ĞĐŽƐLJƐƚĞŵƐ͕ ĂƌĞ ƉĂƌƚ ŽĨ ƚŚĞ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ ƚŽĚĂLJ͘ ^ĞĐƵƌŝƚLJ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƟŽŶƐ ĂƌĞ ĂůƐŽ ƵƐĞĚ ĞdžƚĞŶƐŝǀĞůLJ͘ DĂŶLJ ĐŽŵƉĂŶŝĞƐ͕ ůŝŬĞ ŽƵƌƐ͕ ĂůƐŽ ƵƐĞ ŝĚĞŶƟƚLJ ĂŶĚ ĂĐĐĞƐƐ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƟŽŶƐ͘ ^ŽĐŝĂů ŵĞĚŝĂ ŝƐ ĂŶŽƚŚĞƌ ƚŚŝŶŐ ǁŚŝĐŚ ŝƐ ĐĂƚĐŚŝŶŐ ƵƉ͘

The Market VIPIN KUMAR, group CIO, Escorts VIJAY SETHI, VP and CIO, Hero MotoCorp

76 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

/ŶĚŝĂ ŝƐ ƚŚĞ ǁŽƌůĚ͛Ɛ ϮŶĚ ĨĂƐƚĞƐƚ ŐƌŽǁŝŶŐ ĂƵƚŽ ŵĂƌŬĞƚ ĂŶĚ ďŽĂƐƚƐ ŽĨ ƚŚĞ ϲƚŚ ůĂƌŐĞƐƚ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ ĂŌĞƌ ŚŝŶĂ͕ ƚŚĞ h^͕ 'ĞƌŵĂŶLJ͕ :ĂƉĂŶ͕ ĂŶĚ ƌĂnjŝů͘ ĐĐŽƌĚŝŶŐ

Top ICT Challenges for the Auto Industry n n n n n n n n

High cost of infrastructure rollout Reliability of infrastructure in semi-urban and rural areas Rollout of major software applications across the sales network Maintenance of distributed infrastructure present across locations Lack of out-of-the-box mobile applications to address various business needs Using ICT to fully automate the physical manufacturing processes in the automobile industry Managing/analyzing the huge amounts of data that is being generated by the organizations and the ecosystem—this would include things like sentiment analysis, big data, etc Supporting social collaboration with the help of ICT

ƚŽ ƌĞƐĞĂƌĐŚ Įƌŵ͕ ZŽƚŚƐĐŚŝůĚ͕ ƚŚĞ /ŶĚŝĂŶ ĂƵƚŽŵŽďŝůĞ ŵĂƌŬĞƚ͕ ǁŚŝĐŚ ŝŶĐůƵĚĞƐ ĐĂƌƐ͕ ƚƌƵĐŬƐ͕ ĂŶĚ ĂƵƚŽ ƉĂƌƚƐ͕ ŝƐ ƉĞŐŐĞĚ Ăƚ ϯ͘ϱ ŵŶ ƵŶŝƚƐ ďLJ ƚŚĞ ĞŶĚ ŽĨ ϮϬϭϭͲϭϮ͘ dŚĞ ŽǀĞƌĂůů /ŶĚŝĂŶ ĂƵƚŽŵŽďŝůĞ ƐĞĐƚŽƌ ƌĞĐŽƌĚĞĚ Ă ŐƌŽǁƚŚ ŽĨ ϭϰ͘Ϯϱй ;ϭϲ͘ϵ ŵŶ ƵŶŝƚƐ ĨƌŽŵ ϭϰ͘ϴ ŵŶ ƵŶŝƚƐ ŝŶ ϮϬϭϬͿ ŝŶ ϮϬϭϭ͘ WĂƐͲ ƐĞŶŐĞƌ ĐĂƌ ƐĂůĞƐ ŝŶĐƌĞĂƐĞĚ ďLJ ϰ͘Ϯϰй ƚŽ ϭ͘ϵϰϲ ŵŶ ƵŶŝƚƐ ;ĨƌŽŵ ϭ͘ϴϲϳ ŵŶ ƵŶŝƚƐ ŝŶ ϮϬϭϬͿ͕ ƚǁŽͲǁŚĞĞůĞƌ ƐĂůĞƐ ďLJ ϭϲ͘ϮϮй ƚŽ ϭϯ ŵŶ ƵŶŝƚƐ͕ ĂŶĚ ƚŚƌĞĞͲǁŚĞĞůĞƌ ƐĂůĞƐ ďLJ ϰ͘ϳϰй ƚŽ ϱϮϱ͕ϬϬϬ ƵŶŝƚƐ ĂŶĚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŐƌŽǁ ĂƐ ƚŚĞ ^ŽĐŝĞƚLJ ŽĨ /ŶĚŝĂŶ ƵƚŽŵŽďŝůĞ DĂŶƵĨĂĐƚƵƌĞƌƐ ;^/ DͿ ĂŶƟĐŝƉĂƚĞƐ ϭϭͲϭϯй ŐƌŽǁƚŚ ŝŶ ĐĂƌ ƐĂůĞƐ ĚƵƌŝŶŐ ϮϬϭϮͲϭϯ͘

IT Leading the Way KǀĞƌ ƚŚĞ ůĂƐƚ ĨĞǁ LJĞĂƌƐ͕ ƚŚĞ /d ĚĞƉĂƌƚŵĞŶƚ ŚĂƐ ƌŝƐĞŶ ĨƌŽŵ ƚŚĞ ƉŽƐŝƟŽŶ ŽĨ ďĞŝŶŐ Ă ƐƵƉͲ ƉŽƌƚ ĚĞƉĂƌƚŵĞŶƚ ƚŽ ƚŚĞ ƉŽƐŝƟŽŶ ŽĨ ďĞŝŶŐ ƉĂƌƚŶĞƌƐ ŝŶ ďƵƐŝŶĞƐƐ͘ ůů / d ŝŶŝƟĂƟǀĞƐ ĂƌĞ ĂůŝŐŶĞĚ ƚŽ ƚŚĞ ďƵƐŝŶĞƐƐ ŐŽĂůƐ ĂŶĚ ƚŚĂƚ ŝƐ ǁŚĞƌĞ ũƵƐƟĨLJŝŶŐ ƚŚĞ /d ĐŽƐƚƐ ďĞĐŽŵĞƐ ĂŶ ĞĂƐLJ ƚĂƐŬ͘ dŚĞ ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ĂůǁĂLJƐ ƚƌŝĞĚ ƚŽ ĂůŝŐŶ Ăůů ƚŚĞŝƌ ƉƌŽũĞĐƚƐ ƚŽ ƚŚĞ ŶĞĞĚƐ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐ ĂŶĚ ƚŚĞ ďƵƐŝŶĞƐƐ ƵƐĞƌƐ͘ Ɛ Ă ƉŚŝůŽƐŽƉŚLJ͕ ŽƵƌ ƚŽƉ ŵĂŶĂŐĞŵĞŶƚ ĂůƐŽ ďĞůŝĞǀĞƐ ƚŚĂƚ ƐƚĂLJŝŶŐ ĂŚĞĂĚ ǁŝƚŚ ƚŚĞ ƵƐĞ ŽĨ ƚĞĐŚŶŽůŽŐLJ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ƚŽ ƐƵƐƚĂŝŶ ĂŶĚ ŝŵƉƌŽǀĞ ŝƚƐ ĐŽŵƉĞƟƟǀĞ ĂĚǀĂŶƚĂŐĞ͘ /ƚ ŝƐ ĨŽƌ ƚŚŝƐ ƌĞĂƐŽŶ ƚŚĂƚ ƚŚĞ ŵŽŶĞLJ ƚŚĂƚ ŝƐ ƐƉĞŶƚ ŽŶ /d ŝŶŝƟĂƟǀĞƐ ĂŶĚ ŵĂŶƉŽǁĞƌ ŝƐ ǀŝĞǁĞĚ ĂƐ ĂŶ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ŶŽƚ ĐŽƐƚ͘ ^ŝŶĐĞ ƚŚĞ ŵĂũŽƌ ŝŶƚĞƌĨĂĐĞ ǁŝƚŚ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ĨŽƌ ĂŶLJ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ ŝƐ ƚŚƌŽƵŐŚ ŝƚƐ ďƌĂŶĐŚ ŽĸĐĞƐ͕ ǁŚŝĐŚ ĚŝƌĞĐƚůLJ ŝŶƚĞƌĂĐƚƐ ǁŝƚŚ ƚŚĞ ƐĂůĞƐ ƚŽƵĐŚ ƉŽŝŶƚƐ͕ ŝƚ ŝƐ ǀĞƌLJ ŶĞĐĞƐƐĂƌLJ ƚŽ ŚĂǀĞ ĂŶ ĞĸĐŝĞŶƚ ĐŽŵͲ

ŵƵŶŝĐĂƟŽŶ ƐLJƐƚĞŵ ǁŚŝĐŚ ĐŽŶŶĞĐƚƐ Ăůů ƚŚĞ ďƌĂŶĐŚ ĂŶĚ ƌĞŵŽƚĞ ŽĸĐĞƐ͘ /Ŷ ŽƵƌ ĐĂƐĞ͕ ǁĞ ŚĂǀĞ ǀĂƌŝŽƵƐ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚŽŽůƐ ǁŚŝĐŚ ŚĞůƉ ƵƐ ĐŽŶŶĞĐƚ ĂŶĚ ĐŽůůĂďŽƌĂƚĞ ǁŝƚŚ ŽƵƌ ďƌĂŶĐŚ ŽĸĐĞƐ͘ /Ŷ ĂĚĚŝƟŽŶ ƚŽ ƚŽŽůƐ͕ ǁĞ ŚĂǀĞ ĂůƐŽ ƉƌŽǀŝƐŝŽŶĞĚ Ă ƌŽďƵƐƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ Ăůů ŽƵƌ ďƌĂŶĐŚ ŽĸĐĞƐ ƚŽ ĞŶĂďůĞ ƚŚĞŵ ƚŽ ĐŽŶŶĞĐƚ ƚŽ ƚŚĞ ƌĞƐƚ ŽĨ ƚŚĞ ǁŽƌůĚ͘ ůů ƚŚĞ ŽĸĐĞƐ ĂƌĞ ĐŽŶŶĞĐƚĞĚ ƚŽ ŽƵƌ ĐĞŶƚƌĂů ƐLJƐƚĞŵƐ ƵƐŝŶŐ DW>^͘ ƵƚŽ ŝŶĚƵƐƚƌŝĞƐ͕ ŽǀĞƌ ƚŚĞ LJĞĂƌƐ͕ ŚĂǀĞ ĚĞƉůŽLJĞĚ Ă ŶƵŵďĞƌ ŽĨ ŵŽďŝůĞ ĂƉƉůŝĐĂͲ ƟŽŶƐ͕ ďŽƚŚ ĨŽƌ ŝƚƐ ŽǁŶ ĞŵƉůŽLJĞĞƐ ĂŶĚ ŝƚƐ ƉĂƌƚŶĞƌƐ͘ dŚĞ ĞŵƉůŽLJĞĞƐ ŚĂǀĞ ƚŚĞ ŇĞdžŝďŝůŝƚLJ ƚŽ ƉĞƌĨŽƌŵ ĐĞƌƚĂŝŶ ĐƌŝƟĐĂů ŽƉͲ ĞƌĂƟŽŶƐ ůŝŬĞ ĂƉƉƌŽǀĂůƐ ĨƌŽŵ ƚŚĞŝƌ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ŝƚƐĞůĨ͘ DĂŶLJ ĚĞĐŝƐŝŽŶͲŽƌŝĞŶƚĞĚ ĂƉƉůŝĐĂƟŽŶƐ͕ ǁŚĞƌĞ Ă ƟŵĞůLJ ĚĞĐŝƐŝŽŶ ŵŝŐŚƚ ŵĂŬĞ ƚŚĞ ƉƌŽĐĞƐƐĞƐ ŵŽƌĞ ĞĸĐŝĞŶƚ Žƌ ŵĂŬĞ ƚŚĞ ĞŵƉůŽLJĞĞƐ ŵŽƌĞ ƉƌŽĚƵĐͲ ƚŝǀĞ͕ ŚĂǀĞ ďĞĞŶ ĞdžƚĞŶĚĞĚ ƚŽ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͘ ǀĞŶ ƚŚĞ ƉĂƌƚŶĞƌƐ ĂƌĞ ĂďůĞ ƚŽ ĨĞƚĐŚ ŝŶĨŽƌŵĂƟŽŶ ĨƌŽŵ ƚŚĞ ĂƵƚŽŵŽďŝůĞ ŵĂŶƵĨĂĐƚƵƌĞƌ͛Ɛ ƐLJƐƚĞŵƐ ǁŝƚŚ ƚŚĞ ƉƵƐŚͬ ƉƵůů ^D^ ƐŽůƵƟŽŶƐ͘ / d ŚĂƐ ůĂƌŐĞ ĨŽŽƚƉƌŝŶƚƐ ŝŶ ƚŚĞ ĂƵͲ ƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ͘ >ĂƌŐĞ ĂƵƚŽŵŽďŝůĞ ĐŽŵƉĂŶŝĞƐ ŐĞŶĞƌĂůůLJ ŽƉĞƌĂƚĞ ŝŶ ĚŝīĞƌĞŶƚ ŐĞŽŐƌĂƉŚŝĞƐ͕ ǁŚŝĐŚ ŶĞĐĞƐƐŝƚĂƚĞ ƚŚĞ ŝŶƚĞͲ ŐƌĂƟŽŶ ĂŶĚ ƐĞĂŵůĞƐƐ ŇŽǁ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ĂĐƌŽƐƐ ƌĞŐŝŽŶĂůͬďƌĂŶĐŚ ŽĸĐĞƐ͕ ĚĞƉŽƚƐ͕ ĚĞĂůĞƌƐ͕ ĞƚĐ͘ 'ĞŶĞƌĂůůLJ͕ ƚŚĞ ĂƵƚŽŵŽďŝůĞ ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ Ă ƌŽďƵƐƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĐŽŶƐŝƐƟŶŐ ŽĨ DW>^͕ sWEƐ͕ ƉŽŝŶƚͲƚŽͲƉŽŝŶƚ ůĞĂƐĞ ůŝŶĞƐ͕ ĂƵĚŝŽͬǀŝĚĞŽ ĐŽŶĨĞƌĞŶĐŝŶŐ ĨŽƌ

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ĐŽŶŶĞĐƟŶŐ ƚŚĞŝƌ ƉƌĞƐĞŶĐĞ ĂĐƌŽƐƐ ŵƵůƟͲ ƉůĞ ŐĞŽŐƌĂƉŚŝĞƐ͘ DĂũŽƌ ĂƵƚŽŵŽďŝůĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂůƐŽ ĚĞƉůŽLJ ĐĞŶƚƌĂůŝnjĞĚ ŝŶƚĞŐƌĂƚĞĚ ƐŽŌǁĂƌĞ ƐŽůƵƚŝŽŶƐ ůŝŬĞ ZW͕ ^ D͕ ZD͕ ĚĞĂůĞƌ ŵĂŶĂŐĞŵĞŶƚ ƐŽŌǁĂƌĞ͕ ĞƚĐ͕ ƚŽ ŝŶƚĞŐƌĂƚĞ ĂŶĚ ŵŽŶŝƚŽƌ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ ĂĐƌŽƐƐ ŵƵůƚŝƉůĞ ĂƌĞĂƐ͘ dŚĞƐĞ ĂƌĞ ǀĞƌLJ ĐƌŝƚŝĐĂů ƐŽĨƚǁĂƌĞ ƐŽůƵƚŝŽŶƐ͕ ǁŚŝĐŚ ŶŽƚ ŽŶůLJ ŝŶƚĞŐƌĂƚĞ ƚŚĞ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ ďƵƚ ĂůƐŽ ŚĞůƉ ŝŶ ĞŶĨŽƌĐŝŶŐ ĐŽŶƚƌŽůƐ͕ ŐĞƚͲ ƟŶŐ ĂĐĐƵƌĂƚĞ ŬŶŽǁůĞĚŐĞ ĂďŽƵƚ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ͕ ĂŶĚ ŚĞůƉƐ ŝŶ ƚŚĞ ŽƉƟŵŝnjĂͲ ƟŽŶ ŽĨ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ͘ /ŶƚĞŐƌĂƟŽŶ ŽĨ ƚŚĞƐĞ ĂƉƉůŝĐĂƟŽŶƐ ĐĂŶ ĞŶƐƵƌĞ Ă ǀĞƌLJ ŚŝŐŚ ĞĸĐŝĞŶĐLJ ŝŶ ƉƌŽĚƵĐƟŽŶ ďLJ ĨŽůůŽǁŝŶŐ ĚĞŵĂŶĚ ďĂƐĞĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ dŚŝƐ ŚĞůƉƐ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ƚĂŬĞ Ă ĐŽŶƐŽůŝĚĂƚĞĚ ǀŝĞǁ ŽĨ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ ŚĂƉƉĞŶŝŶŐ Ăƚ ĚŝīĞƌĞŶƚ ƉůĂĐĞƐ͘ tŝƚŚ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŝŶƚĞŐƌĂƟŶŐ ǁŝƚŚ ďƵƐŝŶĞƐƐ ĞŶƟƟĞƐ ďĞLJŽŶĚ ŝƚƐ ĨŽƵƌ ǁĂůůƐ͕ Ă ŵŽƌĞ ŝŶƚĞŐƌĂƚĞĚ ŽƉĞƌĂƟŽŶ ŚĂƐ ďĞĐŽŵĞ ƉŽƐƐŝďůĞ͕ ŐŝǀŝŶŐ ŐƌĞĂƚĞƌ ŝŶƐŝŐŚƚƐ ŝŶƚŽ ŵĂƌŬĞƚ ĚĞŵĂŶĚ ĂŶĚ ďĞƩĞƌ ƉůĂŶŶŝŶŐ ĨŽƌ ŝŶǀĞŶƚŽƌLJ ĂŶĚ ƉƌŽĚƵĐƟŽŶ ŽƉƟŵŝnjĂƟŽŶ͘ tŝƚŚ ƚŚĞ ĂĚǀĞŶƚ ŽĨ ĐůŽƵĚ͕ ƉĂƌƚ ŽĨ ƚŚĞ ŝŶͲŚŽƵƐĞ ĂƉƉůŝĐĂƟŽŶƐ ĐĂŶ ďĞ ƐŚŝŌĞĚ ƚŽ ƚŚĞ ĐůŽƵĚ ĨŽƌ ĞŶƐƵƌŝŶŐ ƌĞůŝĂďŝůŝƚLJ͕ ŚŝŐŚĞƌ ƵƉƟŵĞ͕ ĂŶĚ ĞĂƐLJ ƌĞĂĐŚ ƚŽ ƚŚĞ ĞŶĚͲƵƐĞƌƐ͘ ůƐŽ͕ ǁŝƚŚ ϯ' ŶŽǁ ŐĞƫŶŐ ƌŽůůĞĚ ŽƵƚ ŽŶ Ă ůĂƌŐĞƌ ƐĐĂůĞ͕ ĐŽŶŶĞĐƟǀŝƚLJ ĐŚĂůůĞŶŐĞƐ ǁŝůů ďĞ ĂĚĚƌĞƐƐĞĚ ƚŽ Ă ŐƌĞĂƚ ĞdžƚĞŶƚ͘ dŚĞƌĞ ǁŝůů ďĞ ŵŽƌĞ ƵƐĂŐĞ ŽĨ ŵŽďŝůĞ ďĂƐĞĚ ĂƉƉůŝĐĂͲ ƟŽŶƐ ĂŶĚ ĐŽŶǀĞƌŐĞĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŝůů ďĞĐŽŵĞ ĐŚĞĂƉĞƌ ĂŶĚ ƌĞůŝĂďůĞ͘

Road Ahead ĐĐŽƌĚŝŶŐ ƚŽ Ă ƐƚƵĚLJ ďLJ ZŽƚŚƐĐŚŝůĚ͕ /ŶĚŝĂ ǁŽƵůĚ ďĞĐŽŵĞ ƚŚĞ ϯƌĚ ůĂƌŐĞƐƚ ĂƵƚŽ ŝŶĚƵƐƚƌLJ ďLJ ǀŽůƵŵĞƐ ĂŌĞƌ ŚŝŶĂ ĂŶĚ ƚŚĞ h^ ďLJ ϮϬϭϱ͘ dŚƌĞĞͲĨŽůĚ ŝŶĐƌĞĂƐĞ ŝŶ ŝŶǀĞƐƚŵĞŶƚƐ ďLJ ĂƵƚŽ ŵĂŬĞƌƐ ǁŽƵůĚ ďŽŽƐƚ ĐĂƌ ƉƌŽĚƵĐƟŽŶ ĐĂƉĂĐŝƚLJ ĨƌŽŵ ϰ͘ϴ ŵŶ ƵŶŝƚƐ ŝŶ ϮϬϭϬ ƚŽ ϭϮ ŵŶ ŝŶ ϮϬϭϴ͘ dŚĞ Įƌŵ ĂŶƟĐŝƉĂƚĞƐ ƚŚĂƚ ƚŚĞ ĨŽƌĞĐĂƐƚ ǁŽƵůĚ ĐŽŵĞ ƚŽ ƌĞĂůŝƚLJ ƚŚƌŽƵŐŚ ϯϬ ŶĞǁ ĨĂĐƚŽƌŝĞƐ ƚŚĂƚ ĂƌĞ ĞƐƟŵĂƚĞĚ ƚŽ ĐŽŵĞ ƵƉ ŝŶ ƚŚĞ ŶĞdžƚ ϴ LJĞĂƌƐ͘ dŚĞ Įƌŵ ŚŽůĚƐ Ă ďƵůůŝƐŚ ŽƵƚůŽŽŬ ŽŶ /ŶĚŝĂŶ ĂƵƚŽ ŝŶĚƵƐƚƌLJ ĂŶĚ ƉƌĞĚŝĐƚƐ Ă ƌŽǁ ŽĨ ŵĞƌŐĞƌƐ ĂŶĚ ĂĐƋƵŝƐŝƟŽŶƐ ŝŶ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌƐ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

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Reaching New Heights It is only with the strategic, widespread, intensive, and innovative use of ICT in future airport development policies and programs, that passenger convenience and airport security can be achieved

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ŚĞ ƌĞǀŽůƵƟŽŶ ŝŶ / dƐ ŚĂƐ ƉƌŽĨŽƵŶĚ ŝŵƉůŝĐĂƟŽŶƐ ĨŽƌ ĞĐŽŶŽŵŝĐ ĂŶĚ ƐŽĐŝĂů ĚĞǀĞůŽƉŵĞŶƚ͘ /ƚ ŚĂƐ ƉĞƌǀĂĚĞĚ ĞǀĞƌLJ ĂƐƉĞĐƚ ŽĨ ŚƵŵĂŶ ůŝĨĞ͕ ǁŚĞƚŚĞƌ ŚĞĂůƚŚ͕ ĞĚƵĐĂƚŝŽŶ͕ ĞĐŽŶŽŵŝĐƐ͕ ŐŽǀĞƌŶĂŶĐĞ͕ ĞŶƚĞƌƚĂŝŶŵĞŶƚ͕ ĂŵŽŶŐ ŽƚŚĞƌƐ͘ dŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ďĞŶĞĮƚ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ƚŚĞ ĂĐĐĞƐƐ ƚŽ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ŝƐ ƚŚĞ ŝŶĐƌĞĂƐĞ ŝŶ ƚŚĞ ƐƵƉƉůLJ ŽĨ ŝŶĨŽƌŵĂƟŽŶ͘ / dƐ ŚĂǀĞ ĐƵƚ ĂĐƌŽƐƐ ƚŚĞ ŐĞŽŐƌĂƉŚŝĐ ďŽƵŶĚĂƌŝĞƐ ŽĨ ŶĂƟŽŶƐ ĂŶĚ ƐƚĂƚĞƐ͘ ĨĨŽƌƚƐ ĂƌĞ ƵŶĚĞƌǁĂLJ ƚŽ ŝŶƚĞŐƌĂƚĞ / dƐ ƚŽ Ăůů ƐĞĐƚŽƌƐ ĂŶĚ ĚĞǀĞůŽƉŵĞŶƚĂů ĂĐƟǀŝƟĞƐ͘ dŚĞ ŵŝƐƐŝŽŶ ŽĨ ŝŶƚĞƌŶĂƟŽŶĂů Ăŝƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ǁŝůů ďĞĐŽŵĞ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚ͕

ĂŶĚ Ăůů ĂŝƌƉŽƌƚƐ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ ǁŝůů ŚĂǀĞ Ă ƐŝŐŶŝĮĐĂŶƚ ƌŽůĞ ƚŽ ƉůĂLJ͘ &ƵƌƚŚĞƌŵŽƌĞ͕ ŝƚ ŝƐ ƉƌĞĚŝĐƚĞĚ ƚŚĂƚ Ăŝƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ĚĞŵĂŶĚ ŝŶ ƚŚĞ ǁŽƌůĚ ǁŝůů ĚŽƵďůĞ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ϭϱ LJĞĂƌƐ͘ /Ŷ ƚŚĞ ŵĞĂŶƟŵĞ͕ ƐŝŶĐĞ ƚŚĞ ^ĞƉƚĞŵďĞƌ ϭϭ͕ ϮϬϬϭ ƚĞƌƌŽƌŝƐƚ ĂƩĂĐŬƐ ŽŶ ƚŚĞ hŶŝƚĞĚ ^ƚĂƚĞƐ͕ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚ ƐƵƌƌŽƵŶĚŝŶŐ ƚŚĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ ŚĂƐ ďĞĐŽŵĞ ǀĞƌLJ ƐĞǀĞƌĞ ĂŶĚ ŚĂƐ ĐĂƵƐĞĚ ĂĚǀĞƌƐĞ ŝŵƉĂĐƚ ƚŽ ƚŚĞ ĞŶƟƌĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ͘ ^ĞĐƵƌŝƚLJ Ăƚ ĂŝƌƉŽƌƚƐ ŚĂƐ ďĞĞŶ ƌĞŝŶĨŽƌĐĞĚ ŝŶ Ăůů ĂƐƉĞĐƚƐ͕ ƐŝŐŶŝĮĐĂŶƚůLJ ĚĞƚĞƌŝŽƌĂƚĞĚ ŽŶͲƚŝŵĞ ƉĞƌĨŽƌŵĂŶĐĞ͕ ĐĂƵƐĞĚ ŵĂƐƐ ĐŽŶŐĞƐƟŽŶ Ăƚ ƚŚĞ ĂŝƌƉŽƌƚ͕ ĂŶĚ ĐĂƵƐĞĚ Ă ĚƌĂƐƟĐ ŝŶĐƌĞĂƐĞ ŝŶ ĂǀŝĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ŽƉĞƌĂƟŽŶĂů ĐŽƐƚƐ͘

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KǁŝŶŐ ƚŽ ƚŚĞƐĞ ŝƐƐƵĞƐ͕ ƚŚĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ ŝŶ ƌĞĐĞŶƚ LJĞĂƌƐ ŚĂƐ ƐĞĞŶ Ă ŶĞĞĚ ƚŽ ŝŵƉƌŽǀĞ ďŽƚŚ ĐŽŶǀĞŶŝĞŶĐĞ ƚŽ ƉĂƐƐĞŶŐĞƌƐ ĂŶĚ ƐĞĐƵƌŝƚLJ ŵĞĂƐƵƌĞƐ͕ ĂŶĚ Ăƚ ƚŚĞ ƐĂŵĞ ƟŵĞ ŝŵƉƌŽǀĞ ŽŶͲƟŵĞ ƉĞƌĨŽƌŵĂŶĐĞ ŝŶ ƚŚĞ ŵŽƐƚ ĞĐŽŶŽŵŝĐĂů ŵĂŶŶĞƌ͘ dŚĞ ĨĂƐƚ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ;/ dͿ ĂŶĚ ƚŚĞ ĞdžƉĂŶƐŝŽŶ ŽĨ ƚŚĞ ŝŶƚĞƌŶĞƚ ŚĂǀĞ ĐŚĂŶŐĞĚ ƚŚĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ ƐƚƌƵĐƚƵƌĞƐ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ͘ EĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ŚĂǀĞ ďĞĞŶ ĂĚŽƉƚĞĚ ŝŶ ƚŚĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ ŝŶ ƵƌŽƉĞ ĂŶĚ ŵĞƌŝĐĂ ĨŽƌ ŵŽƌĞ ƚŚĂŶ ϯϬ LJĞĂƌƐ͕ ĂŶĚ ƚŚĞ ƚƌĞŶĚ ŝƐ ůŝŬĞůLJ ƚŽ ĐŽŶƟŶƵĞ ŝŶƚŽ ƚŚĞ ĨƵƚƵƌĞ͘ /ŶĨŽƌŵĂƚŝŽŶ ĂŶĚ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ;/ dƐͿ ŚĂǀĞ ĂŶ ĞƐƉĞĐŝĂůůLJ

VERTICAL

AV I A T I O N

Key Trends n Customers are becoming more mobile and

online than ever before, therefore airlines need to offer a complete mobile experience n Secure contactless technologies like

NFC and RFID will revolutionize check-in, payment, and other related processes n Business intelligence to offer real-time in-

depth analysis of the operations, financial or commercial data n Cloud, virtual services, and storage to

ensure better SLAs and cost optimizations n System-oriented architecture for quick

service delivery and integration

ƐŝŐŶŝĮĐĂŶƚ ƌŽůĞ ƚŽ ƉůĂLJ ŚĞƌĞ͕ ĨŽƌ ŝƚ ŝƐ ŽŶůLJ ǁŝƚŚ ƚŚĞ ƐƚƌĂƚĞŐŝĐ͕ ǁŝĚĞƐƉƌĞĂĚ͕ ŝŶƚĞŶƐŝǀĞ͕ ĂŶĚ ŝŶŶŽǀĂƟǀĞ ƵƐĞ ŽĨ / d ŝŶ ĨƵƚƵƌĞ ĂŝƌƉŽƌƚ ĚĞǀĞůŽƉŵĞŶƚ ƉŽůŝĐŝĞƐ ĂŶĚ ƉƌŽŐƌĂŵƐ ƚŚĂƚ ƚŚĞ ĂŵďŝƟŽƵƐ ĂŐĞŶĚĂ ŽĨ ƉĂƐƐĞŶŐĞƌ ĐŽŶǀĞŶŝĞŶĐĞ ĂŶĚ ĂŝƌƉŽƌƚ ƐĞĐƵƌŝƚLJ ďĞĐŽŵĞƐ ŵƵĐŚ ŵŽƌĞ ƉŽƐƐŝďůĞ ƚŽ ĂĐŚŝĞǀĞ͘

The Market /ŶĚŝĂ ŝƐ ƚŚĞ ϵƚŚ ůĂƌŐĞƐƚ ĂǀŝĂƟŽŶ ŵĂƌŬĞƚ ŝŶ ƚŚĞ ǁŽƌůĚ ĂƐ ƉĞƌ Ă ƌĞƉŽƌƚ͕ /ŶĚŝĂŶ ĞƌŽƐƉĂĐĞ /ŶĚƵƐƚƌLJ ŶĂůLJƐŝƐ͕ ƉƵďůŝƐŚĞĚ ďLJ ƌĞƐĞĂƌĐŚ Įƌŵ ZE K^͘ dŚĞ /ŶĚŝĂŶ ǀŝĂƟŽŶ ƐĞĐƚŽƌ ŐƌĞǁ ĂƌŽƵŶĚ ϭϯ͘ϲй LJͲŽͲLJ ŝŶ &zϭϬ͕ ǁŚŝĐŚ ǁĂƐ ĂŵŽŶŐƐƚ ƚŚĞ ŚŝŐŚĞƐƚ ŐůŽďĂůůLJ͘ &ƵƌƚŚĞƌ͕ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ͛Ɛ ŽƉĞŶ ƐŬLJ ƉŽůŝĐLJ ŚĂƐ ĂƩƌĂĐƚĞĚ ŵĂŶLJ ŽǀĞƌƐĞĂƐ ƉůĂLJĞƌƐ ƚŽ ĞŶƚĞƌ ƚŚĞ ŵĂƌŬĞƚ ĂŶĚ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ŐƌŽǁŝŶŐ ŝŶ ƚĞƌŵƐ ŽĨ ďŽƚŚ ƉůĂLJĞƌƐ ĂŶĚ ƚŚĞ ŶƵŵďĞƌ ŽĨ ĂŝƌĐƌĂŌƐ͘ KŶ ƚŚĞ ďĂƐŝƐ ŽĨ ƐƚƌŽŶŐ ŵĂƌŬĞƚ ĨƵŶĚĂŵĞŶƚĂůƐ͕ ŝƚ ŝƐ ĂŶƟĐŝƉĂƚĞĚ ƚŚĂƚ ƚŚĞ Đŝǀŝů ĂǀŝĂƟŽŶ ŵĂƌŬĞƚ ǁŝůů ƌĞŐŝƐƚĞƌ ŵŽƌĞ ƚŚĂŶ ϭϲй 'Z ĚƵƌŝŶŐ ϮϬϭϬͲϭϯ͘ &ƵƌƚŚĞƌŵŽƌĞ͕ /ŶĚŝĂ ŝƐ ƉŽŝƐĞĚ ƚŽ ďĞ ĂŵŽŶŐ ƚŚĞ ƚŽƉ ĮǀĞ ĂǀŝĂƟŽŶ ŶĂƟŽŶƐ ŝŶ ƚŚĞ ǁŽƌůĚ ŝŶ ƚŚĞ ŶĞdžƚ ϭϬ LJĞĂƌƐ͘ ZĞĐĞŶƚ ĞƐƟŵĂƚĞƐ ƐƵŐŐĞƐƚ ƚŚĂƚ ĚŽŵĞƐƟĐ Ăŝƌ ƚƌĂĸĐ ǁŝůů ƚŽƵĐŚ ϭϲϬͲϭϴϬ ŵŶ ƉĂƐƐĞŶŐĞƌƐ Ă LJĞĂƌ͕ ŝŶ ƚŚĞ ŶĞdžƚ ϭϬ LJĞĂƌƐ ĂŶĚ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ƚƌĂĸĐ ǁŝůů ĞdžĐĞĞĚ ϴϬ ŵŶ ƉĂƐƐĞŶŐĞƌƐ Ă LJĞĂƌ͘ dŚĞ ĂďŽǀĞ ĮŐƵƌĞƐ ŝŶĚŝĐĂƚĞ Ă ŚƵŐĞ ĚĞŵĂŶĚ ŽĨ / d ƚŽŽůƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ dŚĞ ŐŽǀĞƌŶŵĞŶƚ ŝƐ ƉůĂŶŶŝŶŐ ĨŽƌ ƚĞĐŚŶŽůŽŐLJ ƵƉŐƌĂĚĂƟŽŶƐ ŝŶ ĚĂƚĂ ŶĞƚǁŽƌŬ ĂŶĚ ĚĂƚĂ ĐŽŶƐŽůŝĚĂƟŽŶ͕ ĐŝƚLJͲƐŝĚĞ ƚĞĐŚŶŽůŽŐLJ͕

ŝŵŵŝŐƌĂƚŝŽŶ͕ ĐƵƐƚŽŵƐ͕ ĂĐĐĞƐƐ ĐŽŶƚƌŽů ĂŶĚ ƐĞĐƵƌŝƚLJ ƐƵƌǀĞŝůůĂŶĐĞ ĂŶĚ ĂŝƌƐƉĂĐĞ ĂŶĚ ĂŝƌƉŽƌƚ ŽƉĞƌĂƟŽŶƐ͕ ŝŶĐůƵĚŝŶŐ ƉƌŽƉŽƐŝŶŐ ƚŽ ŵĂŬĞ ŝƚ ŵĂŶĚĂƚŽƌLJ ƚŽ ŚĂǀĞ ĂƚĞŐŽƌLJ // ŝŶƐƚƌƵŵĞŶƚ ůĂŶĚŝŶŐ ƐLJƐƚĞŵ Ăƚ Ăůů ĂŝƌƉŽƌƚƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ ƚŽ ƚĂĐŬůĞ ĨŽŐͲƌĞůĂƚĞĚ ƉƌŽďůĞŵƐ͘ /Ŷ ƚŚŝƐ ƌĞŐĂƌĚ͕ / ŚĂƐ ƵƉŐƌĂĚĞĚ ƚŚĞ ůĂŶĚŝŶŐ ƐLJƐƚĞŵ ĨƌŽŵ d /// ƚŽ d /// Ăƚ ŵĂũŽƌ ĂŝƌƉŽƌƚƐ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘

Aviation Security Needs WŽƐƚ ƚŚĞ ϵͬϭϭ ƚĞƌƌŽƌŝƐƚ ĂƚƚĂĐŬ ŽŶ ƚŚĞ h^͕ ĂŝƌƉŽƌƚ ĂŶĚ ƉĂƐƐĞŶŐĞƌ ƐĞĐƵƌŝƚLJ ŚĂǀĞ ďĞĐŽŵĞ ƚŚĞ ƉƌŝŵĞ ĐŽŶĐĞƌŶ ĨŽƌ ĞǀĞƌLJ ĐŽƵŶƚƌLJ͘ /Ŷ Ăŝƌ ƚƌĂǀĞů ƚŚĞƌĞ ŝƐ ĂŶ ŝŶĐƌĞĂƐŝŶŐ ŶĞĞĚ ĨŽƌ ĂĐĐƵƌĂƚĞ ĂŶĚ ĞĸĐŝĞŶƚ ǀĞƌŝĮĐĂƟŽŶ ŽĨ ƉĂƐƐĞŶŐĞƌ ŝĚĞŶƟƚLJ͘ dĞĐŚŶŽůŽŐŝĞƐ ǁŚŝĐŚ ĂůůŽǁ ĨŽƌ ƐƚƌŽŶŐĞƌ ĂĐĐĞƐƐ ĐŽŶƚƌŽů ĂŶĚ ƐƚƌĞŶŐƚŚĞŶĞĚ ĚŽĐƵŵĞŶƚ ŝŶƚĞŐƌŝƚLJ ǁŝůů ďĞ ǁĞůĐŽŵĞ ďLJ ŵŽƐƚ ĂŝƌƉŽƌƚƐ͘ /Ŷ DĂLJ ϮϬϬϯ͕ ƚŚĞ ƵƐĞ ŽĨ ĐŽŶƚĂĐƚůĞƐƐ ƚĞĐŚŶŽůŽŐLJ ǁĂƐ ĞŶĚŽƌƐĞĚ ĂƐ ƚŚĞ ŶĞdžƚ ŐĞŶĞƌĂƟŽŶ ŽĨ ĚĂƚĂ ƐƚŽƌĂŐĞ ĨŽƌ ƉĂƐƐƉŽƌƚƐ ďLJ ƚŚĞ ŝƌ dƌĂŶƐƉŽƌƚ ŽŵŵŝƩĞĞ ŽĨ ƚŚĞ / K ŽƵŶĐŝů ;/ K͕ ϮϬϬϯĂͿ͘ /Ŷ ƌĞĐĞŶƚ LJĞĂƌƐ͕ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ Ă ƐƚĞĂĚLJ ŝŶĐƌĞĂƐĞ ŝŶ ƚŚĞ ƚĞƐƟŶŐ ĂŶĚ ƉŝůŽƟŶŐ ŽĨ ďŝŽŵĞƚƌŝĐƐ͘ dŚĞ ƉƌŝŵĂƌLJ ƉƵƌƉŽƐĞ ŽĨ ďŝŽŵĞƚƌŝĐƐ ŝƐ ƚŽ ĂůůŽǁ ĨŽƌ ŝĚĞŶƟƚLJ ǀĞƌŝĮĐĂƟŽŶ ;ĂůƐŽ ĐĂůůĞĚ ĂƵƚŚĞŶƚŝĐĂƚŝŽŶͿ Žƌ ͚ĐŽŶĨŝƌŵŝŶŐ ŝĚĞŶƟƚLJ͛ ;/ K͕ ϮϬϬϯďͿ͕ ǁŚĞƌĞ Ă ŽŶĞͲ ƚŽͲŽŶĞ ŵĂƚĐŚ ŝƐ ŝŶƚĞŶĚĞĚ ƚŽ ĞƐƚĂďůŝƐŚ ƚŚĞ ǀĂůŝĚŝƚLJ ŽĨ Ă ĐůĂŝŵĞĚ ŝĚĞŶƚŝƚLJ ďLJ ĐŽŵƉĂƌŝŶŐ Ă ǀĞƌŝĮĐĂƟŽŶ ƚĞŵƉůĂƚĞ ƚŽ ĂŶ ĞŶƌŽůŵĞŶƚ ƚĞŵƉůĂƚĞ͘ dŚĞ ƐƚĂďŝůŝƚLJ ĂŶĚ ƵŶŝƋƵĞŶĞƐƐ ŽĨ ƚŚĞ ĨŝŶŐĞƌƉƌŝŶƚ ĂƌĞ ǁĞůů ĞƐƚĂďůŝƐŚĞĚ͘ dŚĞ ůĂƌŐĞƐƚ ĂƉƉůŝĐĂƟŽŶ ŽĨ ĮŶŐĞƌƉƌŝŶƚ ƚĞĐŚŶŽůŽŐLJ ŝƐ ŝŶ ĂƵƚŽŵĂƚĞĚ ĮŶŐĞƌƉƌŝŶƚ ŝĚĞŶƟĮĐĂƟŽŶ ƐLJƐƚĞŵƐ ; &/^ƐͿ ƵƐĞĚ ďLJ ƉŽůŝĐĞ ĨŽƌĐĞƐ ŝŶ ŽǀĞƌ ϯϬ ĐŽƵŶƚƌŝĞƐ͘ /ƌŝƐ ŝĚĞŶƟĮĐĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ŝŶǀŽůǀĞƐ ƚŚĞ ĂĐƋƵŝƐŝƟŽŶ͕ ĂŶĂůLJƐŝƐ͕ ĂŶĚ ĐŽŵƉĂƌŝƐŽŶ ŽĨ ƚŚĞ ƵŶŝƋƵĞ ĚĞƚĂŝůƐ ĐŽŶƚĂŝŶĞĚ ŝŶ ƚŚĞ ŝŶƚƌŝĐĂƚĞ ƉĂƩĞƌŶƐ ŽĨ ƚŚĞ ĨƵƌƌŽǁƐ ĂŶĚ ƌŝĚŐĞƐ ŽĨ ƚŚĞ ŝƌŝƐ͘ dŚŝƐ ŶŽŶͲŝŶƚƌƵƐŝǀĞ ƚĞĐŚŶŽůŽŐLJ ŽīĞƌƐ Ă ŚŝŐŚ ƌĞůŝĂďŝůŝƚLJ ƌĂƚĞ ĨŽƌ ŽŶĞͲ ƚŽͲŽŶĞ ǀĞƌŝĮĐĂƟŽŶ͘ &ĂĐŝĂů ƌĞĐŽŐŶŝƟŽŶ ƚĞĐŚŶŽůŽŐLJ ƵƟůŝnjĞƐ ĚŝƐƟŶĐƟǀĞ ĨĞĂƚƵƌĞƐ

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80 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ŽĨ ƚŚĞ ŚƵŵĂŶ ĨĂĐĞ ŝŶ ŽƌĚĞƌ ƚŽ ƉĞƌĨŽƌŵ Ă ďŝŽŵĞƚƌŝĐƐ ŵĂƚĐŚ͘ ǀĞŶ ƚŚŽƵŐŚ ƚǁŽ ŝŶĚŝǀŝĚƵĂůƐ ŵĂLJ ůŽŽŬ ĂůŝŬĞ͕ ƚŚĞ ƵŶŝƋƵĞ ƉŚLJƐŝŽůŽŐŝĐĂů ƉĂƚƚĞƌŶƐ ŽĨ ƚŚĞŝƌ ĨĂĐŝĂů ĨĞĂƚƵƌĞƐ ǁŝůů ďĞ ĚŝīĞƌĞŶƚ͘

Future Measures /Ŷ /ŶĚŝĂ ŵĂŶLJ ŽĨ ƚŚĞ / d ŝŵƉůĞŵĞŶƚĂƟŽŶƐ ŚĂǀĞ ĂůƌĞĂĚLJ ďĞĞŶ ĚŽŶĞ͘ Ƶƚ ƚŚĞƌĞ ŝƐ Ă ŶĞĞĚ ŽĨ ŝŵƉƌŽǀĞŵĞŶƚ Žƌ ǁĞ ĐĂŶ ƐĂLJ ƚŚĞ ĐŽƵŶƚƌLJ ŝƐ ůĂĐŬŝŶŐ ŝŶ ĨĞǁ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŚĂƚ ĐĂŶ ďĞ ŝŵƉůĞŵĞŶƚĞĚ ŝŶ ŽƌĚĞƌ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ͘ &ŝƌƐƚ ŽĨ Ăůů͕ ƚŚĞƌĞ ŝƐ ŶĞĞĚ ŽĨ Ă ƵŶŝĮĞĚ ƐLJƐƚĞŵ ĨŽƌ ƉƌŽǀŝĚŝŶŐ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞƐ͘ hŶŝĮĞĚ ƵƚŚŽƌŝƚLJ ĨŽƌ Ăůů ĨƵŶĐƟŽŶƐ ŝŶĐůƵĚŝŶŐ ĂŝƌůŝŶĞ ĂĐƚŝǀŝƚŝĞƐ ŝŶƐŝĚĞ ƚŚĞ ƚĞƌŵŝŶĂů ďƵŝůĚŝŶŐ ƚŚƌŽƵŐŚ ŶĞƚǁŽƌŬŝŶŐ ĂŶĚ ǀŝƌƚƵĂů ƉƌŝǀĂƚĞ ŶĞƚǁŽƌŬƐ ĨŽƌ ƚŚĞ ŵĂŶŝĨŽůĚ ĨƵŶĐƚŝŽŶƐ ƚŚƌŽƵŐŚ Ă ƐŝŶŐůĞ ǁŝŶĚŽǁ ǁŝƚŚ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ĨĂƐƚĞƌ ĂŶĚ ĞĸĐŝĞŶƚ ƉĂƐƐĞŶŐĞƌ ŚĂŶĚůŝŶŐ͘ ƵƐƚŽŵĞƌ ZĞůĂƚŝŽŶ DĂŶĂŐĞŵĞŶƚ ; ZDͿ ĂƉƉůŝĐĂƟŽŶƐ ǁŝƚŚ ƐƉĞĞĐŚͲĞŶĂďůĞĚ ƚĞĐŚŶŽůŽŐLJ ǁŝƚŚ ŝŶƚĞŐƌĂƚĞĚ ǀŽŝĐĞ ĂŶĚ ĚĂƚĂ ĨŽƌ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ǀĂůƵĞ ĂĚĚĞĚ ƐĞƌǀŝĐĞƐ ƐƵĐŚ ĂƐ ŇŝŐŚƚ ŝŶĨŽƌŵĂƟŽŶ͕ ŶĞǁƐ͕ ǁĞĂƚŚĞƌ ƌĞƉŽƌƚƐ͕ ƐƚŽĐŬ ƋƵŽƚĞƐ͕ ƚƌĂĸĐ ƌĞƉŽƌƚƐ ĂŶĚ ƐƉŽƌƚƐ ƌĞƐƵůƚƐ ǁŚŝĐŚ ǁŝůů ŶŽƚ ŽŶůLJ ĞŶŚĂŶĐĞ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ ďƵƚ ǁŝůů ĂůƐŽ ĐƌĞĂƚĞ Ă ŶĞǁ ƐŽƵƌĐĞ ŽĨ ƌĞǀĞŶƵĞ͘ dŚĞ /ŶƚĞŐƌĂƚĞĚ ds ƐLJƐƚĞŵƐ ŵƵƐƚ ĂůƐŽ ĚŝƐƉůĂLJ ƉĂƐƐĞŶŐĞƌ ĂƌƌŝǀĂů͖ ƋƵĞƵĞ ƵƉ Ăƚ ƟĐŬĞƚ ĐŽƵŶƚĞƌƐ͕ ƐĞĐƵƌŝƚLJ ĐŚĞĐŬƉŽŝŶƚƐ͘ dŚĞƐĞ ĚĞƚĂŝůƐ ĐĂŶ ďĞ ĐĂƉƚƵƌĞĚ͕ ĚŽĐƵŵĞŶƚĞĚ ĂŶĚ ĚĂƚĂďĂƐĞ ŵĂĚĞ͕ ǁŚŝĐŚ ǁŝůů ďĞ ƵƐĞĨƵů ĨŽƌ ĨƵƚƵƌĞ ƉůĂŶŶŝŶŐ͕ ŇŝŐŚƚ ĚĞƉĂƌƚƵƌĞ ƉƌŽŐƌĂŵ ĞƚĐ͘ ŝŽŵĞƚƌŝĐ ƉĂƐƐĞŶŐĞƌ ƉƌŽĮůĞƐ ƐLJƐƚĞŵ ĐĂŶ ĨĂĐŝůŝƚĂƚĞ ƋƵŝĐŬ ĐŚĞĐŬ ŝŶ͕ ĨĂƐƚĞƌ ƐĞĐƵƌŝƚLJ ĐŚĞĐŬ ĂŶĚ ƉĂƐƐĞŶŐĞƌ ƚƌĂĸĐ ĂŶĂůLJƐŝƐ ŽĨ ĨƌĞƋƵĞŶƚ ŇLJĞƌƐ ĂŶĚ ƚŚĞŝƌ ƉĞƌƐŽŶĂůŝnjĞĚ ĂŝƌƉŽƌƚ ƐĞƌǀŝĐĞƐ͘ dŚĞƐĞ ƐLJƐƚĞŵƐ ŚĂǀĞ ĂůƌĞĂĚLJ ďĞĞŶ ŝŵƉůĞŵĞŶƚĞĚ ŝŶ >ŽŶĚŽŶ ĂŶĚ ^ŝŶŐĂƉŽƌĞ͘ dŚŝƐ ǁŝůů ŝŵƉƌŽǀĞ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ƐĞƌǀŝĐĞ ĂŶĚ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ͘ DŽƌĞ ƚŚĂŶ ƚŚĂƚ͕ ƚŚĞ ĐŽŶŐĞƐƟŽŶ ŽĨ ƉĂƐƐĞŶŐĞƌƐ ŝŶ ƚĞƌŵŝŶĂů ůŽƵŶŐĞƐ ǁŝůů ďĞ ŵĂŶĂŐĞĚ ǁĞůů ďLJ ĚLJŶĂŵŝĐ ĐƌĞĂƟŽŶ ŽĨ ƐƉĂĐĞ ǁŝƚŚŝŶ ƚŚĞ ĞdžŝƐƟŶŐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ dŚŝƐ ǁŝůů ŚĞůƉ ŝŶ ŚĂŶĚůŝŶŐ ŵŽƌĞ ƉĂƐƐĞŶŐĞƌƐ ǁŝƚŚŽƵƚ ĂĚĚŝƟŽŶĂů ŝŶǀĞƐƚŵĞŶƚ ŽŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ďƵŝůĚŝŶŐ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

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CIO SPEAK

ůƉĂŶĂ ŽƐŚŝ͕ ĐŚŝĞĨ ŝŶĨŽƌŵĂƟŽŶ ŽĸĐĞƌ Ăƚ Z Žŵ͕ ŚĂƐ ďƌŽŬĞŶ ƚŚĞ ĐŽƌƉŽƌĂƚĞ ƐŚĂĐŬůĞƐ͕ ĂŶĚ ƌŝĚŝŶŐ ŽŶ ƚŚĞ ǁĂǀĞ ŽĨ ǁŽŵĞŶ ƉŽǁĞƌ ŝƐ ĐĞƌƚĂŝŶůLJ ĐĂůůŝŶŐ ƚŚĞ ƐŚŽƚƐ͘ ĂƌůŝĞƌ ǁŝƚŚ sĞƌŝnjŽŶ ĂŶĚ ĞůŽŝƩĞ ŽŶƐƵůƚĂŶĐLJ͕ ŽƐŚŝ ũŽŝŶĞĚ ƚŚĞ ZĞůŝĂŶĐĞ 'ƌŽƵƉ ĂŶĚ ŝŶŝƟĂƚĞĚ ŶĞǁ /d ƉůĂŶƐ ĂŶĚ ŵĂŶLJ ĐƵƐƚŽŵĞƌͲĨĂĐŝŶŐ ŝŶŝƟĂƟǀĞƐ͘ LJ ũŽŝŶŝŶŐ /ŶĚŝĂ͛Ɛ ƚŚŝƌĚ ůĂƌŐĞƐƚ ƚĞůĞĐŽŵ ŽƉĞƌĂƚŽƌ͕ ŽƐŚŝ͛Ɛ ĨŽĐƵƐ ĂŶĚ ŬĞLJ ĐŚĂůůĞŶŐĞ ŚĂƐ ďĞĞŶ ƚŽ ƚƌĂŶƐĨŽƌŵ /d ĨƌŽŵ Ă ƐƵƉƉŽƌƚ ĨƵŶĐƟŽŶ ƚŽ Ă ďƵƐŝŶĞƐƐ ĞŶĂďůĞƌ Ăƚ ZĐŽŵ͘ ŽƐŚŝ ƐŚĂƌĞƐ ƚŚĞ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ŽƉƉŽƌƚƵŶŝƟĞƐ ĂŚĞĂĚ ǁŝƚŚ VOICE&DATA͘ džĐĞƌƉƚƐͶ

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hat are the Top 5 ICT challenges faced by pan-India operators in telecom? And the key trends?

Challenges faced by today’s telecom operators are like a dual-edged sword. On ƚŚĞ ŽŶĞ ŚĂŶĚ͕ Ăůů ƟŵĞ ůŽǁ ƌĞǀĞŶƵĞƐ ĂƌĞ ĨŽƌĐŝŶŐ ŽƉĞƌĂƚŽƌƐ ƚŽ ƌĞĚƵĐĞ ŽƉĞƌĂƟŽŶĂů ĐŽƐƚƐ͕ ĂŶĚ ŽŶ ƚŚĞ ŽƚŚĞƌ͕ ĐŽŵƉĞƟƟŽŶ ĨƌŽŵ ͚KǀĞƌͲƚŚĞͲdŽƉ͛ ƉůĂLJĞƌƐ ĂƌĞ ƐĞƫŶŐ ŶĞǁ ƉĂƌĂĚŝŐŵƐ ŝŶ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ ĞdžƉĞĐƚĂƟŽŶ͘ dŚƵƐ ǁĞ ĂƌĞ ǁĂůŬŝŶŐ Ă ƟŐŚƚƌŽƉĞ ŽĨ ŝŵƉƌŽǀŝŶŐ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ ůĞǀĞůƐ ǁŚŝůĞ ƌĞĚƵĐŝŶŐ ĐŽƐƚ͕ ǁŚŝĐŚ ƉƵƚƐ ŝŶŶŽǀĂƚŝŽŶ at the top of our agenda. Under these ĐŝƌĐƵŵƐƚĂŶĐĞƐ͕ ƚŚĞ ƚŽƉ ϱ / d ĐŚĂůůĞŶŐĞƐ in my opinion are: Cost reduction by ůĞǀĞƌĂŐŝŶŐ ƚĞĐŚŶŽůŽŐLJ͕ ĞŶŚĂŶĐŝŶŐ ĂďŝůŝƚLJ ƚŽ ŝŶŶŽǀĂƚĞ͕ ŝŵƉƌŽǀĞŵĞŶƚ ŝŶ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͕ ůĞǀĞƌĂŐŝŶŐ ƚĞĐŚŶŽůŽŐLJ ƚŽ ŝŵƉƌŽǀĞ ƉƌŽĐĞƐƐ ƋƵĂůŝƚLJ ĂŶĚ ĞĸĐŝĞŶĐLJ͕ ĂŶĚ ĐĂƉĂĐŝƚLJ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ĐĂƉĞdž ƌĞĚƵĐƟŽŶ͘

‘Challenges faced by telcos are like a dual-edged sword’ —Alpana Doshi CIO, Reliance Communications 82 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Z Žŵ͛Ɛ ƌĞǀĞŶƵĞ ŚĂƐ ďĞĞŶ ŇĂƚ ĂŶĚ ĞǀĞŶ ŝƚƐ ƉƌŽĮƚĂďŝůŝƚLJ ŚĂƐ ŐŽŶĞ ĚŽǁŶ ŝŶ ƚŚĞ ƚŚŝƌĚ ƋƵĂƌƚĞƌ͘ tŚĂƚ ĂƌĞ ƚŚĞ ĂƌĞĂƐ ǁŚĞƌĞ LJŽƵ ĂƌĞ ƉůĂŶŶŝŶŐ ƚŽ ĐƵƚ ĚŽǁŶ ĐŽƐƚ ďLJ ĚĞƉůŽLJŝŶŐ / d ƐŽůƵƟŽŶƐ͍ KƵƌ ĨŽĐƵƐ ŝƐ ƚŽ ůĞǀĞƌĂŐĞ / d ƚŽ ŵĂŬĞ ďƵƐŝŶĞƐƐ ůĞĂŶĞƌ͕ ŵŽƌĞ ĂŐŝůĞ͕ ĂŶĚ ƐĞƌǀŝĐĞ oriented to reduce cost of rolling out new ƐĞƌǀŝĐĞƐ ĂŶĚ ƐĞƌǀŝĐĞ ŵŽĚĞůƐ͘ dŚĞ ƉƌŝŵĂƌLJ ĂƌĞĂƐ ŽĨ ĐŽƐƚ ƌĞĚƵĐƟŽŶ ƵƐŝŶŐ / d ĂƌĞ͗ D/^ and Business Intelligence (BI), sales and disƚƌŝďƵƟŽŶ͕ ƉƌŽĚƵĐƚ ůŝĨĞ ĐLJĐůĞ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ĚĂLJͲƚŽͲĚĂLJ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ͘

tŝƚŚ LJŽƵƌ ũŽŝŶŝŶŐ͕ LJŽƵ ŝŶŝƟĂƚĞĚ Ă ŶĞǁ IT plan for RCom. How much have you achieved so far in that plan? tŚŝůĞ ĐŽƐƚ ƌĞĚƵĐƟŽŶ ŝƐ ƐŽ ŵƵĐŚ ƉĂƌƚ ŽĨ ŽƵƌ ůĞdžŝĐŽŶ͕ ŵLJ ĨŽĐƵƐ ĂŶĚ ŬĞLJ ĐŚĂůůĞŶŐĞ ŚĂƐ ďĞĞŶ ƚŽ ƚƌĂŶƐĨŽƌŵ /d ĨƌŽŵ Ă ƐƵƉƉŽƌƚ ĨƵŶĐƟŽŶ ƚŽ ďƵƐŝŶĞƐƐ ĞŶĂďůĞƌ͘ tŚŝůĞ ƌĞƐĞŶƟŶŐ ĐŽƐƚ ůĞǀĞůƐ ĂŶĚ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ŶĞǁ ƚĞĐŚŶŽůŽŐLJ ǁĞƌĞ ĞĂƐŝĞƌ ŐŽĂůƐ͕ ƚŚĞ ŵĂũŽƌ ĐŚĂůůĞŶŐĞ ǁĂƐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŽĨ /d ĂƐ Ă ĨƵŶĐƟŽŶ ǁŝƚŚŝŶ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͘ dŚŝƐ ƚĂƐŬ ƌĞƋƵŝƌĞƐ Ă ŵĂũŽƌ ĐƵůƚƵƌĂů ƐŚŝŌ ŶŽƚ ŽŶůLJ ǁŝƚŚŝŶ /d͕ ďƵƚ ŝŶ Ăůů ŽƚŚĞƌ ƐƚĂŬĞŚŽůĚĞƌƐ ƐƚĂƌƟŶŐ ĨƌŽŵ ďƵƐŝŶĞƐƐ ĂŶĚ ĐŽƌƉŽƌĂƚĞ ŽĨĨŝĐĞ ƚŽ ŽƚŚĞƌ ƐƵƉƉŽƌƚ ĨƵŶĐƚŝŽŶƐ ůŝŬĞ ƉƌŽĐƵƌĞŵĞŶƚ͕ ĮŶĂŶĐĞ͕ ĞƚĐ͘ dŽĚĂLJ͕ / ĐĂŶ ƉƌŽƵĚůLJ ƐĂLJ ƚŚĂƚ ǁĞ ŚĂǀĞ ŵĞƚ Ăůů ĐŽƐƚ ƚĂƌŐĞƚƐ͕ ǁŚŝĐŚ ŝƐ ƐĞĞŶ ĂƐ Ă ŵĂũŽƌ ĐŽŶƚƌŝďƵƚŽƌ ŝŶ ĐŽƌƉŽƌĂƚĞͲůĞǀĞů ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ͘ dŽĚĂLJ /d ŚŽůĚƐ Ă ƉĞƌŵĂŶĞŶƚ ƐĞĂƚ ŝŶ Ăůů ĐŽƌƉŽƌĂƚĞͲůĞǀĞů ďŽĂƌĚƐ ĂŶĚ ĨŽƌƵŵƐ͘ ƵƐŝŶĞƐƐ ƚŽĚĂLJ ĂĐƟǀĞůLJ ůŽŽŬƐ Ăƚ /d ĨŽƌ ŶĞǁ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƌĞǀĞŶƵĞ ƐƚƌĞĂŵƐ͕ ĞƐƉĞĐŝĂůůLJ ĂŌĞƌ ϯ' /d ŚĂƐ ďĞĞŶ ƚŚĞ ŬĞLJ ŝŶ ŝŶŶŽǀĂƚŝŶŐ ƐĞǀĞƌĂů ƐŽůƵƚŝŽŶƐ ƉƌŽǀŝĚŝŶŐ ŶĞǁ ƌĞǀĞŶƵĞ ƐƚƌĞĂŵƐ ƚŽ ďƵƐŝŶĞƐƐ͘ What’s your roadmap for business ĂŶĂůLJƟĐƐ ĚĞƉůŽLJŵĞŶƚ ĂŶĚ ŚŽǁ ĂƌĞ LJŽƵ ƵƟůŝnjŝŶŐ ŝƚ ĨŽƌ Z Žŵ͍ Z Žŵ ŝƐ ĚŝƐĐŽǀĞƌŝŶŐ ŝŶŶŽǀĂƟǀĞ ƵƐĞƐ ŽĨ /͕ ĚƌŝǀĞŶ ďLJ ƚŚĞ ŶĞĞĚ ƚŽ ĞdžƚƌĂĐƚ ŵŽƌĞ ŝŶƚĞůůŝŐĞŶĐĞ ŽƵƚ ŽĨ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ĚĂƚĂͶƚŽ ĚƌŝǀĞ ŵŽƌĞ ĐŽŵƉĞƟƟǀĞ ŽīĞƌŝŶŐƐ ĂŶĚ ƚŽ ŝŵƉƌŽǀĞ ƉƌŽĨŝƚ ŵĂƌŐŝŶƐ ƚŚƌŽƵŐŚ ŶĞǁĞƌ ƌĞǀĞŶƵĞ ƐƚƌĞĂŵƐ͘ dŚĞ ĨŽĐƵƐ ŽĨ / ǁŝůů ďĞ ŵŽƌĞ ĨƌŽŵ ŚŝƐƚŽƌŝĐĂů ĂŶĂůLJƐŝƐ ƚŽ ƉƌĞĚŝĐƟǀĞ ŵŽĚĞůŝŶŐ͕ ǁŚĞƌĞ ƐƚƌĂƚĞŐLJ ĚĞĐŝƐŝŽŶƐ ĐĂŶ ďĞ ďĞƩĞƌ ŝŶĨŽƌŵĞĚ ďLJ ŚĂƌĚ ĚĂƚĂ ;ĚĂƚĂ ŝŶ ƚŚĞ ĨŽƌŵ ŽĨ ĨĂĐƚƐ͕ ŐƌĂƉŚƐ͕ ĂŶĚ ŶƵŵďĞƌƐͿ͘ With a growing subscriber base and big data boom how is the company geared to deploy big data for increasing quality of ƐĞƌǀŝĐĞƐ͕ ŶĞƚǁŽƌŬ ĞĸĐŝĞŶĐLJ͕ ĂŶĚ ĐĂƉĂĐŝƚLJ enhancement? ^ŝŶĐĞ Z Žŵ ŚĂƐ ďĞĞŶ ŐƌŽǁŝŶŐ ĐŽŶƐŝƐƚĞŶƚůLJ͕ ŚĞŶĐĞ ƚŚĞ ĚĂƚĂ ŵĂŶĂŐĞŵĞŶƚ ƉƌĂĐƟĐĞƐ ĂƌĞ ŝŶ ƉůĂĐĞ͕ ďĞŶĐŚŵĂƌŬĞĚ ĂŐĂŝŶƐƚ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ƐƚĂŶĚĂƌĚƐ͘ tĞ ĂƌĞ ĐŽŶƐƚĂŶƚůLJ ĂĚĚŝŶŐ ŶĞǁ ĐƵƐƚŽŵĞƌƐ ĞǀĞƌLJ ŵŝŶƵƚĞ ĂŶĚ ůŽŽŬ ĨŽƌǁĂƌĚ ƚŽ ŐƌŽǁ ĨĂƐƚĞƌ ƚŚĂŶ ĞǀĞƌ͘ ƚ ƚŚĞ ƐĂŵĞ ƟŵĞ͕ ǁĞ ŽīĞƌ s ^ ĂŶĚ ϯ'͘

KƵƌ ĚĂƚĂ ŝƐ ŐƌŽǁŝŶŐ ĞŶŽƌŵŽƵƐůLJ ĚƵĞ ƚŽ ƐƵďƐĐƌŝďĞƌ ŐƌŽǁƚŚ ĂŶĚ ĐŽŶƐƵŵƉƟŽŶ ŽĨ ŽƵƌ ƐĞƌǀŝĐĞƐ͘ tĞ ĂƌĞ ĂƉƉůLJŝŶŐ ŝŶŶŽǀĂƟǀĞ ŵĞƚŚŽĚƐ͕ ƐLJƐƚĞŵ ĂŶĚ ƉƌŽĐĞƐƐ ĐŚĂŶŐĞƐ ƚŽ ĂŶĂůLJnjĞ͕ ŵĂŶĂŐĞ͕ ĂŶĚ ŵĂŬĞ ƚŚĞ ďĞƐƚ ƵƐĞ ŽĨ ƚŚĞ ƌĞƐƵůƟŶŐ ĚĂƚĂ͘ Z Žŵ ƵƐĞƐ Ă ĚĂƚĂ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ǁŚŝĐŚ ŵŽŶŝƚŽƌƐ ƚŚĞ ĚĂƚĂ ŐƌŽǁƚŚ͕ ĂƐ ĚĞƐŝƌĞĚ͘ dŚĞ ĚĂƚĂ ŝƐ ƐĞŐƌĞŐĂƚĞĚ ŝŶƚŽ ϯ ĐĂƚĞŐŽƌŝĞƐ͗ ƵƐƚŽŵĞƌͲĐĞŶƚƌŝĐ͕ ďƵƐŝŶĞƐƐ ĚĂƚĂ͕ ĂŶĚ ůĞŐĂů ĚĂƚĂ͘ tĞ ŚĂǀĞ ĐŽŶĮŐƵƌĞĚ ŽƵƌ ĚĂƚĂ ƐƚŽƌĂŐĞ ƐLJƐƚĞŵ ďĂƐĞĚ ƵƉŽŶ ƚŚĞ ĂďŽǀĞ ϯ ĐƌŝƚĞƌŝĂ͘ dŚĂŶŬƐ ƚŽ ŽƵƌ ƐƚŽƌĂŐĞ ĐůĂƐƐŝĮĐĂƟŽŶ ĂŶĚ ƌĞƋƵŝƌĞŵĞŶƚƐ ǁĞ ĂƌĞ ĂďůĞ ƚŽ ŵĂŬĞ ƚŚĞ ĞŶĚƐ ŵĞĞƚ͘ tĞ ƵƐĞ ƟĞƌĞĚ ƐƚŽƌĂŐĞ͕ ǁŚŝĐŚ ŝƐ Ă ĐŽŵďŝŶĂƟŽŶ ŽĨ ĮďĞƌ ĐŚĂŶŶĞůƐ͕ ^ ^͕ ĂŶĚ ^ d ŽĨ ǀĂƌŝĞĚ ƐƉĞĞĚ ĨŽƌ ĚŝīĞƌĞŶƚ ĚŝƐŬ ĐĂƉĂĐŝƚŝĞƐ͘ tĞ ĂůƐŽ ĂĐĐŽƵŶƚ ƚŚĞ ƐƚŽƌĂŐĞ ĨĂďƌŝĐ ŵĂŶĂŐĞŵĞŶƚ ĐĂĐŚĞ ĂŶĚ ĨƌŽŶƚͲĞŶĚ ĂĚŽƉƚĞƌƐ ĚĞĚŝĐĂƚĞĚ ƚŽ ĚŝīĞƌĞŶƚ ŬŝŶĚ ŽĨ ĚĂƚĂďĂƐĞƐ͘

encouraging customers, which has the ŽƉƟŽŶ ŽĨ ĚŝƌĞĐƚ ĨĞĞĚďĂĐŬ͕ ĂŶĚ Ă ƉƌŽǀŝƐŝŽŶ ŽĨ ǁŚŝƐƚůĞ ďůŽǁ ƚŽ ƐƵƌĨĂĐĞ ƚŚĞ ƉĂŝŶ ĂƌĞĂƐ͘ ^ĞĐŽŶĚůLJ͕ ĐĞŶƚƌĂůŝnjĂƟŽŶ ŽĨ ŝƐƐƵĞ ƚƌĂĐŬŝŶŐ ŚĂƐ ďĞĞŶ ĞŶĂďůĞĚ͘ ůƐŽ͕ ǁĞ ďĞůŝĞǀĞ ŝŶ ŶŚĂŶĐĞ ^LJƐƚĞŵ ĂƉĂďŝůŝƟĞƐ ƚŽ ŚĂŶĚůĞ ďƵůŬ ƵƉĚĂƚĞƐ ĂŶĚ ƚĂŬĞ ĐĂƌĞ ŽĨ ƚŚĞ ^> ŝŵƉƌŽǀĞŵĞŶƚ͘ What is the investment planned for ICT in FY12 and the forecast for FY13? Which are the areas where you are planning to invest in ICT? 'ŽŶĞ ĂƌĞ ƚŚĞ ĚĂLJƐ ǁŚĞŶ /d ďƵĚŐĞƚ ƵƐĞĚ ƚŽ ďĞ ĂůůŽĐĂƚĞĚ ƉƌŽĚƵĐƚͲ ĂŶĚ ƚĞĐŚŶŽůŽŐLJͲ ǁŝƐĞ͘ Ɛ / ƐƉŽŬĞ ĞĂƌůŝĞƌ͕ ŵLJ /d ŝƐ ĂůŝŐŶĞĚ ǁŝƚŚ ďƵƐŝŶĞƐƐ ƚŽ ĂŶ ĞdžƚĞŶƚ ǁŚĞƌĞ ĞǀĞŶ ŽƵƌ /d ďƵĚŐĞƚƐ ĂƌĞ ďƌŽŬĞŶ ƵƉ ŽŶ ďƵƐŝŶĞƐƐ ĨŽĐƵƐ ĂƌĞĂƐ ƌĂƚŚĞƌ ƚŚĂŶ ƚĞĐŚŶŽůŽŐŝĞƐ Žƌ ƉƌŽĚƵĐƚƐ͘ dŚĞ ŬĞLJ ĂƌĞĂƐ ŽĨ ŽƵƌ / d ŝŶǀĞƐƚŵĞŶƚ ĂƌĞ ͗ ZĞǀĞŶƵĞ ďĂƐĞĚ ŶĞǁ ĚĞǀĞůŽƉŵĞŶƚ͕ ĂƩƌĂĐƟŶŐ ĂŶĚ ƌĞƚĂŝŶŝŶŐ ŶĞǁ

Today, I can proudly say that we have met all cost targets, which is seen as a major contributor in corporate-level decision-making ƵĞ ƚŽ ƐŚĞĞƌ ƐŝnjĞ ŽĨ ŽƵƌ ĚĂƚĂďĂƐĞƐ͕ Z Žŵ ŚĂƐ ďĞĞŶ ĂĐƚŝǀĞůLJ ŝŶǀŽůǀĞĚ ŝŶ ďŝŐ ĚĂƚĂ ƐŽůƵƚŝŽŶƐ͘ tĞ ŚĂǀĞ ĂĚŽƉƚĞĚ 'ƌĞĞŶƉůƵŵ ; D Ϳ ƚŽ ƐƚŽƌĞ Z^ ĂŶĚ ƵŶƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ĂŶĚ ƉĞƌĨŽƌŵ ĂŶĂůLJƟĐƐ ŽŶ ŝƚ͘ tĞ ĐŽŶƟŶƵĞ ƚŽ ƚĞƐƚ ĂŶĚ ĞǀĂůƵĂƚĞ ŽƚŚĞƌ ƉƌŽĚƵĐƚƐ ůŝŬĞ sĞƌƟĐĂ͕ / Z/y͕ ,ĂĚŽŽƉ͕ ĞƚĐ͘ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ƐƚŽƌĂŐĞ ǀŝƌƚƵĂůŝnjĂƟŽŶ͘ tĞ ŚĂǀĞ ĂůƐŽ ŝŵƉůĞŵĞŶƚĞĚ ƵŶŝĨŝĞĚ ƐƚŽƌĂŐĞ ;^ E͕ E ^Ϳ ŝŶ Ă ƐŝŶŐůĞ ďŽdž͘ You have been stressing a lot on cusƚŽŵĞƌͲĨĂĐŝŶŐ ŝŶŝƟĂƟǀĞƐ ŽĨ Z Žŵ͘ WůĞĂƐĞ ƚŚƌŽǁ ƐŽŵĞ ůŝŐŚƚ ŽŶ ƚŚĞ ŬĞLJ ŝŶŝƟĂƟǀĞƐ taken by RCom in this regard. zĞƐ͕ Ăƚ Z Žŵ ǁĞ ŚĂǀĞ ĂƉƉůŝĞĚ ĨĞǁ ĐƵƐƚŽŵĞƌͲĨĂĐŝŶŐ ŝŶŝƚŝĂƚŝǀĞƐ ǁŚŝĐŚ ŝŶĐůƵĚĞ

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ĐƵƐƚŽŵĞƌƐ͕ ƌĞĚƵĐŝŶŐ ĞŶƚĞƌƉƌŝƐĞ ĐŽƐƚ͕ ĂŶĚ ŝŵƉƌŽǀŝŶŐ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐŝĞƐ͘ In FY13, RCom is planning to deploy > ^͘ ,Žǁ ĂƌĞ LJŽƵ ƉůĂŶŶŝŶŐ ƚŽ ƵƟůŝnjĞ ƚŚŝƐ ƐĞƌǀŝĐĞ ĨŽƌ LJŽƵƌ ŽǁŶ ďĞŶĞĮƚ͍ hƐŝŶŐ > ^ ŝƐ ƉĂƌƚ ŽĨ ŽƵƌ ůŽŶŐͲƚĞƌŵ ƐƚƌĂƚĞŐLJ͘ EĞƚǁŽƌŬ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ĐƵƐƚŽŵĞƌ ŝŶĨŽƌŵĂƟŽŶ ĂƌĞ Ϯ ŬĞLJ ĂƐƐĞƚƐ ŽĨ ĂŶLJ ƚĞůĞĐŽŵ ŽƉĞƌĂƚŽƌ͘ tŝƚŚ ďĂŶĚǁŝĚƚŚ ďĞĐŽŵŝŶŐ Ă ĐŽŵŵŽĚŝƚLJ͕ ǁĞ ĂƌĞ ůŽŽŬŝŶŐ Ăƚ ŶĞǁ ƌĞǀĞŶƵĞ ŽƉƉŽƌƚƵŶŝƟĞƐ Ăƚ ƚŚĞ ƐĞƌǀŝĐĞ ůĂLJĞƌ͘ ZĞǀĞŶƵĞƐ ĂƌĞ ĨĂƐƚ ƐŚŝŌŝŶŐ ƚŽǁĂƌĚƐ ŶĞƚǁŽƌŬ ĞĚŐĞ ;ĨƌŽŵ ƚƌĂŶƐƉŽƌƚ ƚŽ ƐĞƌǀŝĐĞƐͿ͘ dŚƵƐ ǁĞ ĂƌĞ ƉƵƫŶŐ ŵŽƌĞ ĨŽĐƵƐ ŽŶ ƚŚĞ ƐĞƌǀŝĐĞƐ ůĂLJĞƌ͕ ĂŶĚ /d ŝŶŶŽǀĂƟŽŶ ŝƐ ƚŚĞ ŬĞLJ ĞŶĂďůĞƌ ĨŽƌ ƚŚĞ ƐĂŵĞ͘ > ^ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ĂƌĞĂƐ ŽĨ /d ŝŶŶŽǀĂƟŽŶ ǁŚŝĐŚ ǁŝůů ŚĞůƉ ƵƐ ŝŶƚƌŽĚƵĐĞ Ă ŶĞǁ ƉůĞƚŚŽƌĂ ŽĨ ƐĞƌǀŝĐĞƐ ĨŽƌ our customers.

Akanksha Singh akanskhas@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 83

CIO SPEAK

ĞůŝĞǀŝŶŐ ŝŶ ƉĂƌƚŶĞƌŝŶŐ ǁŝƚŚ ďƵƐŝŶĞƐƐ ĨƵŶĐƟŽŶƐ ƵƐŝŶŐ technology as the enabler, Navin Chadha, director, IT, sŽĚĂĨŽŶĞ /ŶĚŝĂ͕ ŚĂƐ ůĂƵŶĐŚĞĚ ǀĂƌŝŽƵƐ ĂŶĂůLJƟĐ ĐĂƉĂďŝůŝƟĞƐ for business users so as to enable internal customers to take informed decisions. He is currently responsible for all aspects ŽĨ /d ƚƌĂŶƐĨŽƌŵĂƟŽŶ ĂŶĚ ŽƉĞƌĂƟŽŶƐ͘ Dƌ ŚĂĚŚĂ ŚĂƐ ƉƌŽǀĞŶ leadership in start up environment, re-engineering in periods ŽĨ ŵĂƌŬĞƚ ĞdžƉĂŶƐŝŽŶ ĂŶĚ ĐŽŶƚƌĂĐƟŽŶ͕ ĂŶĚ ŝĚĞŶƟĨLJŝŶŐ ĂŶĚ developing strong teams. Prior to Vodafone, Chadha was senior director at wireless AT&T and VP at Idea Cellular.

Chadha spoke to VOICE&DATA ĂďŽƵƚ ŚŽǁ /d ĂŶĚ ŵĂƌŬĞƟŶŐ in Vodafone go hand in hand, and more. Excerpts—

Y

‘We work very closely with all our user departments’ —Navin Chadha, director, IT, Vodafone India 84 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ou believe that the CIO is actuĂůůLJ ͚Ă ĐŚĂŶŐĞ ĂŶĚ ŝŶŶŽǀĂƟŽŶƐ ŽĸĐĞƌ͕͛ ĐĂŶ LJŽƵ ƚĂŬĞ ƵƐ ƚŚƌŽƵŐŚ some of the changes and innoǀĂƟŽŶƐ ƚŚĂƚ sŽĚĂĨŽŶĞ ŚĂƐ ǁŝƚŶĞƐƐĞĚ ŝŶ LJŽƵƌ ůĞĂĚĞƌƐŚŝƉ ƚŽ ŵĞĞƚ ŝƚƐ / d ŶĞĞĚƐ͍ The role of the CIO has undergone a sea change over the last decade. To leapfrog ahead of competition, the CIO has to not only understand technology but also work hand in hand with business. If we are not open and adaptable to changes, ǁĞ ƌŝƐŬ ďĞŝŶŐ ůĞŌ ďĞŚŝŶĚ͘ dŚĞ ďĞƐƚ ďĞƚ ĨŽƌ a CIO to adapt to the changing scenario ŝƐ ďLJ ĐŽŶƐƚĂŶƚůLJ ŝŶŶŽǀĂƟŶŐ ĂŶĚ ďĞŝŶŐ Ă change leader. ^ŝŶĐĞ /d ǁŽƌŬƐ ĐůŽƐĞůLJ ǁŝƚŚ ƚŚĞ ŵĂƌŬĞƚŝŶŐ ƚĞĂŵ ŝŶ sŽĚĂĨŽŶĞ͕ ŚŽǁ ŚĂǀĞ LJŽƵ ůĞǀĞƌĂŐĞĚ ƚŚĞ ďŽŶĚŝŶŐ ƚŽ ĞŶŚĂŶĐĞ ƚŚĞ ĐŽŵƉĂŶLJ͛Ɛ / d ŶĞĞĚƐ͍ As I said earlier, in today’s scenario, the /K ŚĂƐ ƚŽ ƉĂƌƚŶĞƌ ǁŝƚŚ ďƵƐŝŶĞƐƐ ĨƵŶĐƟŽŶƐ to leverage all possible business opporƚƵŶŝƟĞƐ ƵƐŝŶŐ ƚĞĐŚŶŽůŽŐLJ ĂƐ ƚŚĞ ĞŶĂďůĞƌ͘ We work very closely with all our user ĚĞƉĂƌƚŵĞŶƚƐ ŝŶĐůƵĚŝŶŐ ŵĂƌŬĞƟŶŐ͕ ůĂƵŶĐŚ products, and services best suited for the market. For our subscribers, we have launched services like chota recharge

ĂŶĚ sŽĚĂĨŽŶĞ ĚĞůŝŐŚƚ͕ ǁŚŝĐŚ ƌŝĚĞ ŽŶ /d ĐĂƉĂďŝůŝƟĞƐ ƚŽ ŽīĞƌ ƚŚĞƐĞ ƐĞƌǀŝĐĞƐ͘ &Žƌ ŝŶͲ ƚĞƌŶĂů ĐƵƐƚŽŵĞƌƐ͕ ƚŽ ƉƌŽŵŽƚĞ / d͕ ǁĞ ŚĂǀĞ ůĂƵŶĐŚĞĚ ǀĂƌŝŽƵƐ ĂŶĂůLJƟĐ ĐĂƉĂďŝůŝƟĞƐ ĨŽƌ business users so as to enable them to take informed decisions. We have helped ďƵƐŝŶĞƐƐ ŝŶ ƐĂǀŝŶŐ ĐŽƐƚƐ ďLJ ĂƵƚŽŵĂƟŶŐ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ďƵŝůĚŝŶŐ ƵŶŝĮĞĚ communication infrastructure (video ĐŽŶĨĞƌĞŶĐŝŶŐ ƐŽůƵƚŝŽŶͿ͕ ǁŚŝĐŚ ŝƐ ƵƐĞĚ ƉƌŽĨŽƵŶĚůLJ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͘ tŚĂƚ ĂƌĞ ƚŚĞ ƚŽƉ ĨĞǁ / d ĐŚĂůůĞŶŐĞƐ ĨĂĐĞĚ ďLJ LJŽƵ ĂƐ Ă ƉĂŶͲ/ŶĚŝĂ telecom operator?

I think India is a unique market. We have ϭϬн ŽƉĞƌĂƚŽƌƐ ŝŶ ĞĂĐŚ ĐŝƌĐůĞ ĂŶĚ ZWhƐ ĂŵŽŶŐƐƚ ƚŚĞ ůŽǁĞƐƚ͕ ǁŚŝĐŚ ŚĂƐ ďĞĞŶ steadily declining. Rapid changes in techͲ ŶŽůŽŐŝĐĂů ĂŶĚ ƌĞŐƵůĂƚŽƌLJ ĞŶǀŝƌŽŶŵĞŶƚƐ͕ ƚŚƌĞĂƚƐ ĨƌŽŵ KǀĞƌ ƚŚĞ dŽƉ ;KddͿ ƉůĂLJĞƌƐ͕ ĞƚĐ͕ ĂƌĞ ŝƐƐƵĞƐ ƚŚĂƚ ƉůĂŐƵĞ ŽƉĞƌĂƚŽƌƐ ƚŚĞ ǁŽƌůĚ ŽǀĞƌ͘ ^ƵƌǀŝǀĂů ŝŶ ƐƵĐŚ Ă ŵĂƌŬĞƚ ŝƐ Ă ĐŚĂůůĞŶŐĞ͘ &ĂůůŝŶŐ ĐĂůů ƌĂƚĞƐ ŚĂƐ ůĞĚ ƚŽ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ DŝŶƵƚĞƐ ŽĨ hƐĞƌ ;DŽhͿ ĂŶĚ Ăůů Detail Records (CDR) volumes. At VodaͲ

ƐLJƐƚĞŵƐ ƚŽ ŵĞĞƚ ĨƵƚƵƌĞ ĚĂƚĂ ĂŶĂůLJƟĐĂů needs and huge surge in data volumes.

We have invested heavily in improving ƐĞƌǀŝĐĞ ƋƵĂůŝƚLJ͕ ƚŚĞƌĞďLJ ŝŵƉƌŽǀŝŶŐ ĐƵƐͲ tomer experience. Our plan is to move ƚŽǁĂƌĚƐ Ăůů /W ŶĞƚǁŽƌŬ ĂŶĚ ĂƉƉůŝĂŶĐĞ based IT architecture to support big data requirements. tŚĂƚ ĐŚĂůůĞŶŐĞƐ ĂƌĞ LJŽƵ ĨĂĐŝŶŐ ŝŶ LJŽƵƌ ŶĞƚǁŽƌŬ ĂŶĚ / d ĐĂƉĂďŝůŝƟĞƐ ǁŝƚŚ ϯ' ƉƌĞƐĞŶƚůLJ͕ ĂŶĚ ǁŝƚŚ ϰ' ĂŶĚ >d ŝŶ ƚŚĞ near future? <ĞĞƉŝŶŐ ŝŶ ŵŝŶĚ ƚŚĞ ůŽǁ ZWhƐ ĐŽƐƚ ĐŽŶƐĐŝŽƵƐ ƐƵďƐĐƌŝďĞƌƐ͕ / d ƐŽůƵƚŝŽŶƐ ŚĂǀĞ ƚŽ ďĞ ƚĂŝůŽƌĞĚ ƚŽ ŽƉƟŵĂůůLJ ƵƟůŝnjĞ ƚŚĞ ƐĐĂƌĐĞ ƐƉĞĐƚƌƵŵ ǁŚŝůĞ ŬĞĞƉŝŶŐ ƚŚĞ ĐŽƐƚƐ ůŽǁ͘ dƌĂĚŝƚŝŽŶĂůůLJ͕ ƚĞůĞĐŽŵ ŚĂƐ ďĞĞŶ Ă ǀŽŝĐĞͲŝŶƚĞŶƐŝǀĞ ŵĂƌŬĞƚ͘ tŝƚŚ ƚŚĞ ĂĚǀĞŶƚ ŽĨ ĚĂƚĂ ƐĞƌǀŝĐĞƐ͕ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ Ă ŚƵŐĞ ƐƉƵƌƚ ŝŶ Z ǀŽůƵŵĞƐ͕ ŵĂŶĂŐŝŶŐ this huge data is a big challenge. It has increasingly become tougher to manage customer experience around 3G and ĚĂƚĂ ƐĞƌǀŝĐĞƐ͘ dŚĞƌĞ ǁŝůů ďĞ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ĞǀŽůǀŝŶŐ ĂƌŽƵŶĚ ĚĂƚĂ ƐĞƌǀŝĐĞƐ͕

ƵƐƚŽŵĞƌ ĞdžƉĞƌŝĞŶĐĞ Ăƚ ŽƉƟŵŝnjĞĚ ĐŽƐƚ ƐŚĂůů ďĞ ŽƵƌ ŬĞLJ ĨŽĐƵƐ ĂƌĞĂ ŐŽŝŶŐ ĨŽƌǁĂƌĚ ĨŽŶĞ͕ ǁĞ ƉƌŽĐĞƐƐ ŽǀĞƌ ϴ ďŶ ZƐ ĞǀĞƌLJ ĚĂLJ͘ ^ƵĐŚ ǀŽůƵŵĞƐ ƉƵƚ Ă ŚƵŐĞ ƉƌĞƐƐƵƌĞ ŽŶ ƚŚĞ / d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ dŚĞ K^^ ^^ ĐŽŵƉŽͲ ŶĞŶƚƐ ƚŚĂƚ ǁŽƌŬ ǁĞůů ĞůƐĞǁŚĞƌĞ͕ ĐƌƵŵďůĞ under sheer pressure of volumes and are not able to scale. To crunch so much of data through available products in real ƟŵĞ ĂŶĚ͕ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚůLJ͕ Ăƚ Ă ƌĞĂƐŽŶͲ able cost per unit is a big challenge. ,Žǁ ŝƐ ƚŚĞ ĐŽŵƉĂŶLJ ŐĞĂƌĞĚ ƚŽ ĚĞƉůŽLJ ďŝŐ ĚĂƚĂ ĨŽƌ ŝŶĐƌĞĂƐŝŶŐ ƋƵĂůŝƚLJ ŽĨ ƐĞƌǀŝĐĞƐ͕ ŶĞƚǁŽƌŬ ĞĸĐŝĞŶĐLJ͕ ĂŶĚ ĐĂƉĂĐŝƚLJ ĞŶŚĂŶĐĞŵĞŶƚ͍ ,Žǁ ĂƌĞ LJŽƵ ƉůĂŶŶŝŶŐ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ YŽ^ ĨŽƌ ŐƌŽǁŝŶŐ ƐƵďƐĐƌŝďĞƌƐ ;Ϯ͘ϰϱй ƌĂƚĞ ŽĨ ŐƌŽǁƚŚ ŝŶ ƐƵďƐĐƌŝďĞƌƐͿ pan India? tĞ ĂƌĞ ďƵŝůĚŝŶŐ ŽƵƌ ŽǁŶ ƐƚĂƚĞͲŽĨͲĂƌƚ ƟĞƌͲϰ ĚĂƚĂ ĐĞŶƚĞƌ͘ tĞ ŚĂǀĞ ƐƵĐĐĞƐƐĨƵůůLJ transformed our business intelligence

ǁŚŝĐŚ ǁŽƵůĚ ŚĂǀĞ ƚŽ ďĞ ƐƵƉƉŽƌƚĞĚ ďLJ ŝŶŶŽǀĂƟǀĞ / d ĐĂƉĂďŝůŝƟĞƐ͘ What solutions are deployed in your /ŶĚŝĂ ŽƉĞƌĂƟŽŶƐ ƚŽ ŽǀĞƌĐŽŵĞ ƚŚĞ ĐŚĂůůĞŶŐĞƐ ƉŽƐĞĚ ďLJ ƚŚĞ ůŽĐĂůŝnjĞĚ /d ƐĞƌǀŝĐĞ ĚĞƐŬƐ͕ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ ĐĞŶƚĞƌƐ͕ ĂŶĚ ŵĂŶĂŐĞŵĞŶƚ ƚŽŽůƐ͍ ƵƐƚŽŵĞƌ ĞdžƉĞƌŝĞŶĐĞ Ăƚ ŽƉƟŵŝnjĞĚ ĐŽƐƚ ƐŚĂůů ďĞ ŽƵƌ ŬĞLJ ĨŽĐƵƐ ĂƌĞĂ ŐŽŝŶŐ ĨŽƌǁĂƌĚ͘ ƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ƐƚĂŶĚĂƌĚŝnjĂƟŽŶ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŬĞLJ ĂƌĞĂƐ ƚŚĂƚ ǁĞ ĂƌĞ ĨŽĐƵƐŝŶŐ ŽŶ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ǁĞ ĂƌĞ ĐĞŶƚƌĂůŝnjŝŶŐ ŬĞLJ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ͘ KƵƌ strategic business and IT outsourcing ƉĂƌƚŶĞƌƐ ŚĂǀĞ ŚĞůƉĞĚ ƵƐ ƐĞƚͲƵƉ Ă ĐĞŶƚƌĂůͲ ŝnjĞĚ /d ƐĞƌǀŝĐĞ ĚĞƐŬ ŝŶ WƵŶĞ ƚŽ ĐĂƚĞƌ ƚŽ

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the IT related needs and requirements of our internal customers. Our customer service call centers deploy standardized processes and technologies across the board. All calls of the subscribers land at our centralized IVR to ensure a uniform service experience.

What is the IT/telecom infrastructure spend of your company so far in FY12?

Vodafone’s IT outsourcing contract has ensured keeping our IT infrastructure ƐƉĞŶĚ ƋƵŝƚĞ ĐŽŵƉĞƟƟǀĞ͘ DĞŶƟŽŶ LJŽƵƌ ƚĞůĞĐŽŵ ĂŶĚ ŶĞƚǁŽƌŬŝŶŐ ƉĂƌƚŶĞƌƐ ǁŚŽ ĂƌĞ ƉƌŽǀŝĚŝŶŐ LJŽƵ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐŽůƵƟŽŶƐ ƚŽ ŵĞĞƚ LJŽƵƌ / d ĚĞŵĂŶĚƐ ĂŶĚ ƌĞƋƵŝƌĞŵĞŶƚƐ ĞīĞĐƟǀĞůLJ͘ tĞ ŚĂǀĞ ĂƐƐŽĐŝĂƟŽŶ ǁŝƚŚ Ăůů ƚŚĞ ůĞĂĚŝŶŐ vendors and service providers in the ICT ƌĞĂůŵ͘ dŽ ŶĂŵĞ Ă ĨĞǁ ĂƌĞ E^E͕ ƌŝĐƐƐŽŶ͕ / D͕ KƌĂĐůĞ͕ d ^͕ DŝĐƌŽƐŽŌ͕ ĂŶĚ ŝƐĐŽ͘ tŚĂƚ ĂƉƉƌŽĂĐŚ ĚŽ LJŽƵ ĨŽůůŽǁ ŝŶ ŽƵƚƐŽƵƌĐŝŶŐ͍ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ŵƵůƟͲǀĞŶĚŽƌ ĂƉͲ ƉƌŽĂĐŚ ǁŚŝůĞ ŽƵƚƐŽƵƌĐŝŶŐ ŽƵƌ ŬĞLJ ŶĞƚǁŽƌŬ and IT services. We consider technical ƉƌŽǁĞƐƐ ĂŶĚ ŝŵƉĞĐĐĂďůĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ƌĞĐŽƌĚƐ ǁŚŝůĞ ƐĞůĞĐƟŶŐ Ă ƉĂƌƚŶĞƌ͘ DĞŶƟŽŶ Ă ĨĞǁ ƚƌĞŶĚƐ ǁŚŝĐŚ ǁŝůů ŐĂŝŶ ŝŵƉŽƌƚĂŶĐĞ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ ǁŝƚŚ ƌĞƐƉĞĐƚ ƚŽ ƚŚĞ ƚĞůĞĐŽŵ ŝŶĚƵƐƚƌLJ͘ ůŽƵĚ ƐĞƌǀŝĐĞƐ͕ ŵĂĐŚŝŶĞ ƚŽ ŵĂĐŚŝŶĞ ;DϮDͿ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͕ ŵŽďŝůĞ ŵŽŶĞLJ͕ ƌĂƉŝĚ ĐŽŶǀĞƌŐĞŶĐĞ ŽĨ ŶĞƚǁŽƌŬ͕ ƐĞƌǀŝĐĞƐ ĂŶĚ ĚĞǀŝĐĞƐ͕ ĂŶĚ ƐŽĐŝĂů ŶĞƚǁŽƌŬŝŶŐ ǁŽƵůĚ ƉůĂLJ ŽƵƚ ŝŶ ƚŚĞŝƌ ĨƵůů ƉŽƚĞŶƟĂů ůĞĂĚŝŶŐ ƚŽ ŶĞǁ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ŽƉƉŽƌƚƵŶŝƚŝĞƐ͘ ůů ƚŚŝƐ ǁŽƵůĚ ƚĂŬĞ ͚ĐŽŶŶĞĐƟǀŝƚLJ͛ ƚŽ ƚŚĞ ƐĂŵĞ ƉůĂŶĞ ĂƐ ͚ĞůĞĐƚƌŝĐŝƚLJ͛ Žƌ ĐůĞĂŶ Ăŝƌ͘ KǀĞƌ ƚŚĞ ůĂƐƚ ĨĞǁ LJĞĂƌƐ͕ ǁĞ ŚĂǀĞ ůĂƵŶĐŚĞĚ Ă ďŽƵͲ ƋƵĞƚ ŽĨ ŝŶŶŽǀĂƟǀĞ ƐĞƌǀŝĐĞƐ Ăƚ sŽĚĂĨŽŶĞ͘ tĞ ŚĂǀĞ ĚŽŶĞ Ă ůŽƚ ŽĨ ǁŽƌŬ ŽŶ ŵŽďŝůĞ ŵŽŶĞLJ ĨƌŽŶƚ ǁŝƚŚ /ŶĚŝĂ͛Ɛ ůĞĂĚŝŶŐ ƉƌŝǀĂƚĞ ƐĞĐƚŽƌ ďĂŶŬƐ͘ KƵƌ ŝŶŶŽǀĂƟǀĞ ƐŽůƵƟŽŶ ĨŽƌ deploying ICR has been acclaimed gloͲ ďĂůůLJ͘ dŽ ĐƌĞĂƚĞ ĨĂƐƚĞƌ ŝŶŶŽǀĂƟŽŶ ĐƵůƚƵƌĞ ǁŝƚŚŝŶ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͕ ǁĞ ŚĂǀĞ ůĂƵŶĐŚĞĚ ͚/ ƚŚŝŶŬ͛ͶĂ ƉŽƌƚĂů ǁŚĞƌĞ ŽƵƌ ĞŵƉůŽLJĞĞƐ ĐĂŶ ƐƵďŵŝƚ ƚŚĞŝƌ ŝŶŶŽǀĂƟǀĞ ŝĚĞĂƐ͘ Akanksha Singh akankshas@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 85

CIO SPEAK

ŌĞƌ ƋƵĂůŝĨLJŝŶŐ ĂƐ Ă ŵĞĐŚĂŶŝĐĂů ĞŶŐŝŶĞĞƌ͕ sĞĚ WƌĂŬĂƐŚ EŝƌďŚLJĂ ƐƚĂƌƚĞĚ ŚŝƐ ĐĂƌĞĞƌ ĂƐ Ă ƚƌĂŝŶĞĞ ĞŶŐŝŶĞĞƌ ŝŶ ƚŚĞ ƚŽŽů ƌŽŽŵ ŽĨ ƚŚĞ /ŶĚŝĂŶ dĞůĞƉŚŽŶĞ /ŶĚƵƐƚƌLJ ;/d/Ϳ͘ dŚŝƐ ǁĂƐ ĨŽůůŽǁĞĚ ďLJ Ă ƐƟŶƚ ǁŝƚŚ ŚĂƌĂƚ ůĞĐƚƌŽŶŝĐƐ͘ /Ŷ ϭϵϵϰ͕ ŚĞ ŵŽǀĞĚ ƚŽ dĞĐŚ DĂŚŝŶĚƌĂ ĂƐ Ă ƉƌŽŐƌĂŵ ĞŶŐŝŶĞĞƌ ĂŶĚ ĚŝƌĞĐƚŽƌ͘ /Ŷ ϮϬϭϬ͕ ŚĞ ƐŚŝŌĞĚ ƚŽ ƚŚĞ /K ƌŽůĞ͕ ĂŶĚ ǁŝƚŚ ƚŚŝƐ ƉŽƐŝƟŽŶ EŝƌďŚLJĂ ĂƵƚŽŵĂƚĞĚ dĞĐŚ DĂŚŝŶĚƌĂ͛Ɛ ŝŶƚĞƌŶĂů ƉƌŽĐĞƐƐĞƐ ǁŝƚŚ ŐƌĞĂƚ njĞĂů͘ ,Ğ ĨŽůůŽǁƐ Ă ͚ƵŶĂŶŝŵŽƵƐ ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ͛ ƐƚLJůĞ ŽĨ ŵĂŶĂŐĞŵĞŶƚ͕ ǁŚŝĐŚ ŚĂƐ ŵĂĚĞ ŚŝƐ ĂƉƉƌŽĂĐŚ ƚƌĂŶƐƉĂƌĞŶƚ ĂŶĚ ĞŶĐŽƵƌĂŐĞĚ ŝŶŶŽǀĂƟŽŶ͘ dŽ ĐŽŵƉƌĞŚĞŶĚ ǁŚĂƚ ĚƌŝǀĞƐ EŝƌďŚLJĂ͕ ƌĞĂĚ ŽŶ ƚŽ ĂŶ ĞdžĐůƵƐŝǀĞ ŝŶƚĞƌĂĐƟŽŶ ǁŝƚŚ VOICE&DATA͘ džĐĞƌƉƚƐ Ͳ

—Ved Prakash Nirbhya CIO, Tech Mahindra

‘Cost optimization is planned on the complete IT and communication platforms’ 86 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Y

ou have seen your profile change in the organization.

What are your immediate focus areas as the CIO of Tech Mahindra? / ŵŽǀĞĚ ƚŽ dĞĐŚ DĂŚŝŶĚƌĂ ŝŶ ϭϵϵϰ͘ &Žƌ Ă ŵĂũŽƌ ƉĂƌƚ ŽĨ ŵLJ ƚĞŶƵƌĞ ǁŝƚŚ dĞĐŚ DĂŚŝŶĚƌĂ͕ / ŚĂǀĞ ďĞĞŶ ǁŽƌŬŝŶŐ ĂƐ Ă ƉƌŽŐƌĂŵ ĞŶŐŝŶĞĞƌ ĂŶĚ ĚŝƌĞĐƚŽƌ͘ /Ŷ h<͕ / ǁĂƐ Ă ĐƵƐƚŽŵĞƌ ĚĞůŝǀĞƌLJ ŵĂŶĂŐĞƌ ĨŽƌ ƌŝƟƐŚ dĞůĞĐŽŵ͕ ŵĂŶĂŐŝŶŐ ĚĞůŝǀĞƌLJ ŽĨ ŵƵůƟƉůĞ ƉƌŽŐƌĂŵŵĞƌƐ͘ /ƚ ǁĂƐ ůĂƐƚ LJĞĂƌ ŝŶ ϮϬϭϬ ƚŚĂƚ / ƐŚŝŌĞĚ ƚŽ ƚŚĞ /K ƌŽůĞ͘ ƵƌƌĞŶƚůLJ͕ ŵLJ ŬĞLJ ĨŽĐƵƐ ĂƌĞĂ ŝƐ ƚŽ ƉƌŽǀŝĚĞ Ă ƌĞůŝĂďůĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ĂŶĚ ĂƉƉůŝĐĂƟŽŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ ƚŚĞ ŵĞƌŐĞĚ ĞŶƟƚLJ͘

ƉůĂƚĨŽƌŵ ĨŽƌ ĐŽůůĂďŽƌĂƚŝŽŶ͖ Ă ďƵƐŝŶĞƐƐ ŝŶƚĞůůŝŐĞŶĐĞ ƐŽůƵƟŽŶ͖ ĂŶĚ Ă ĐůŽƵĚ ďĂƐĞĚ ZD ƐŽůƵƟŽŶ ĨŽƌ ƚŚĞ ƐĂůĞƐ ĨŽƌĐĞ͘

What are the Top 5 ICT challenges faced

by Tech Mahindra? And the key challenges for the Indian IT Industry? ĨĞǁ ĂƌĞĂƐ ǁŚĞƌĞ dĞĐŚ DĂŚŝŶĚƌĂ ŝƐ ĨĂĐŝŶŐ ĚŝĸĐƵůƟĞƐ ĂƌĞ ƌĂƉŝĚůLJ ĐŚĂŶŐŝŶŐ ĐƵƐƚŽŵĞƌ ĞdžƉĞĐƚĂƟŽŶƐ͕ ĞŶĚͲƚŽͲĞŶĚ ǀŝƐŝŽŶ ŽŶ ŽƉƉŽƌƚƵŶŝƟĞƐ͕ ƋƵĂůŝƚLJ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ͕ ĂŶĚ ĐŽůůĂďŽƌĂƟŽŶ Ăƚ ƚŚĞ ƚĞĂŵ ůĞǀĞů͘ KǀĞƌĂůů͕ ƚŚĞƌĞ ĂƌĞ Ɛƚŝůů ƐŽŵĞ ŵĂũŽƌ ŽǀĞƌͲĞŵƉŽǁĞƌŝŶŐ ŝƐƐƵĞƐ ƚŚĂƚ /d ŝŶĚƵƐƚƌLJ Ăƚ ŝƚƐ ŝŶƚĞƌŶĂů ƉƌŽĐĞƐƐĞƐ ĨĂĐĞƐ͘ dŚĞƐĞ ŝŶĐůƵĚĞ ƌŝƐĞ ŽĨ ĐŽƐƚ͕ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ Ă ƋƵĂůŝƚLJ ƚĂůĞŶƚ ƉŽŽů͕ ƌĞƚĞŶƟŽŶ ŽĨ ƚŚĞ ƚĂůĞŶƚ ƉŽŽů͕ ƐĞĐƵƌŝƚLJ ĂŶĚ /W ƉƌŽƚĞĐƟŽŶ͕ ƌĞƋƵŝƌĞĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂǀĂŝůĂďŝůŝƚLJ͕ ĂŶĚ ĐŚĂŶŐŝŶŐ ĐƵƐƚŽŵĞƌ ĞdžƉĞĐƚĂƟŽŶƐ ƌĂƉŝĚůLJ͘

Who are your telecom and networking partners? &Žƌ ŝƚƐ / d ŶĞĞĚƐ ĂŶĚ ĚĞŵĂŶĚƐ͕ dĞĐŚ DĂŚŝ-

Which are the areas where you are planning to cut down cost through / d ƐŽůƵƟŽŶƐ͍ ŽƐƚ ŽƉƟŵŝnjĂƟŽŶ ŝƐ ƉůĂŶŶĞĚ ŽŶ ƚŚĞ ĐŽŵƉůĞƚĞ /d ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ƉůĂƞŽƌŵƐ͘ dŚŝƐ ŝƐ ĂĐŚŝĞǀĞĚ ǁŝƚŚ ŶĞŐŽƟĂƟŽŶ ŽŶ ƚŚĞ ŶĞǁ ƌĞƋƵŝƌĞŵĞŶƚ ĂŐĂŝŶƐƚ ƐƚƌŝŶŐĞŶƚ ŶŽƌŵƐ ĂŶĚ ĂůƐŽ ŽŶ ƚŚĞ ĂŶŶƵĂů ƌĞŶĞǁĂů ĂƐ ĂŶĚ ǁŚĞŶ ŝƚ ĐŽŵĞƐ͘ tŚŝĐŚ ĂƌĞ ƚŚĞ ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶƐ ĂŶĚ ICT tools that have been deployed, or are being planned, at Tech Mahindra for ŝŶĐƌĞĂƐŝŶŐ ĞŵƉůŽLJĞĞ ƉƌŽĚƵĐƟǀŝƚLJ͍ tĞ Ăƚ dĞĐŚ DĂŚŝŶĚƌĂ ŚĂǀĞ ďĞĞŶ ŝŶǀĞƐƚŝŶŐ ŝŶ ĞŵƉůŽLJĞĞ ƉƌŽĚƵĐƟǀŝƚLJ Ăƚ ƌĞŐƵůĂƌ ŝŶƚĞƌǀĂůƐ͘ /ŶŝƟĂƟǀĞƐ ŝŶĐůƵĚĞ Ă ĨƌĞĞ ǀŽŝĐĞ ƉŽƌƚĂů͕ ǁŚĞƌĞ ĂƐƐŽĐŝĂƚĞƐ ĐĂŶ ĞdžƉƌĞƐƐ ƚŚĞŝƌ ĐŽŶĐĞƌŶƐ ĂŶĚ ƐƵŐŐĞƐƟŽŶƐ͖ Ă ŬŶŽǁůĞĚŐĞ ŵĂŶĂŐĞŵĞŶƚ ƉŽƌƚĂů͖ Ă ƐŽĐŝĂů ŵĞĚŝĂ

How is Tech Mahindra using 3G for its ŽǁŶ ŝŶƚĞƌŶĂů ĨƵŶĐƟŽŶŝŶŐ ǁŝƚŚ ƌĞƐƉĞĐƚ ƚŽ ĚŝīĞƌĞŶƚ ĚĞƉĂƌƚŵĞŶƚƐ͍ ,Žǁ ĚŽ LJŽƵ plan to leverage LTE and 4G? ϯ' ŝƐ ďĞŝŶŐ ƵƐĞĚ ŽŶůLJ ďLJ ƚŚĞ ƐĞŶŝŽƌ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ďLJ ƚŚŽƐĞ ƉƌŽũĞĐƚƐ ƚŚĂƚ ŚĂǀĞ ϯ' ĂƐ Ă ƐƉĞĐŝĮĐ ƌĞƋƵŝƌĞŵĞŶƚ͘ ƚ ƉƌĞƐĞŶƚ͕ ǁĞ ĂƌĞ ŶŽƚ ƵƐŝŶŐ ϯ' ;ƵŶůĞƐƐ ƚŚĞƌĞ ĂƌĞ ƐƉĞĐŝĮĐ ƉƌŽũĞĐƚ ŶĞĞĚƐͿ ĚƵĞ ƚŽ ŝŶĂĚĞƋƵĂƚĞ ƉĂŶͲ/ŶĚŝĂ ĐŽǀĞƌĂŐĞ ŝƐƐƵĞ ŽĨ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ͘ dŚĞƌĞ ŝƐ ŶŽ ƉůĂŶ ĨŽƌ ϰ' ƵƐĂŐĞ Ăƚ ƚŚŝƐ ũƵŶĐƚƵƌĞ͘

ƌĞĮŶĞĚ ƚŽ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ďƵƐŝŶĞƐƐ ĞŶǀŝƌŽŶŵĞŶƚ ĐŚĂŶŐĞƐ͘ tĞ ĂůƐŽ ĨŽůůŽǁ ĐƵƐƚŽŵĞƌͲ ƐƉĞĐŝĮĐ ƐĞĐƵƌŝƚLJ ƉŽůŝĐŝĞƐ ĂŶĚ ƉƌŽĐĞĚƵƌĞƐ͘ ůƐŽ͕ ǁĞ ŚĂǀĞ ƐĞƚ ƚŚĞƐĞ ƉŽůŝĐŝĞƐ ĨŽƌ ĐƵƐƚŽŵĞƌƐ ŝŶ ĂŶ ŽīƐŚŽƌĞ ĞŶǀŝƌŽŶŵĞŶƚ͕ ǁŚŝĐŚ ŝƐ ĂŶ ĂĚĚŝƟŽŶĂů ĐŽŶƚƌŽů ƚŽ ŽƵƌ ĐĞƌƟĮĞĚ ƐĞĐƵƌŝƚLJ ƐƚĂŶĚĂƌĚƐ͘ tĞ ĂůƐŽ ŚĂǀĞ /ŶƚĞƌŶĂů /ŶĨŽƌŵĂƟŽŶ ^ĞĐƵƌŝƚLJ 'ƌŽƵƉ ǁŚŝĐŚ ŵĂŶĂŐĞƐ ƚŚĞ ŽǀĞƌ Ăůů ƐĞĐƵƌŝƚLJ ƉŽƐƚƵƌĞ ŽĨ dĞĐŚ DĂŚŝŶĚƌĂ͘ Which are some of the trends in ICT that you see gaining immense importance in the near future for the IT Industry? dŚĞƌĞ ĂƌĞ ŵĂŶLJ ƚƌĞŶĚƐ ǁŚŝĐŚ ŚĂǀĞ ďĞĞŶ ĐƌĞĂƟŶŐ Ă ďƵnjnj ĨŽƌ ŵĂŶLJ LJĞĂƌƐ͘ dŚĞƐĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ŚĞƌĞ ƚŽ ƐƚĂLJ ĂŶĚ ŐĂŝŶ ƐƚƌĞŶŐƚŚ ŝŶ ƚŚĞ LJĞĂƌƐ ƚŽ ĐŽŵĞ͘ dĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ǀŝƌƚƵĂůŝnjĂƟŽŶ͕ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ͕ ĨĂďƌŝĐ ĐŽŵƉƵƟŶŐ͕ ŵŽďŝůĞ ĂŶĚ ǁŝƌĞůĞƐƐ ƚĞĐŚŶŽůŽŐLJ ƌŝƐĞ͕ ĂŶĚ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶ͘

My key focus area is to provide a ƌĞůŝĂďůĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ĂŶĚ ĂƉƉůŝĐĂƟŽŶ infrastructure, enabled with highly available IT ŶĚƌĂ ŝƐ ĐƵƌƌĞŶƚůLJ ĚĞĂůŝŶŐ ǁŝƚŚ sĞƌŝnjŽŶ͕ d͕ Θt͕ ŚĂƌƟ ĂŝƌƚĞů͕ dd^>͕ d >͕ ZĞůŝĂŶĐĞ͕ ^ŝĨLJ͕ ŝƐĐŽ͕ ŚĞĐŬ WŽŝŶƚ͕ Z^ ͕ ĂŶĚ WƌŽǀĞŶƟĂ͘ How are you ensuring that cloud computŝŶŐ ďĞĐŽŵĞƐ Ă ƐƵĐĐĞƐƐĨƵů ƉƌŽƉŽƐŝƟŽŶ ĨŽƌ enterprises? dĞĐŚ DĂŚŝŶĚƌĂ ŝƐ Ă ĐůŽƵĚ ƐŽůƵƟŽŶ ŝŶƚĞŐƌĂƚŽƌ ŚĞůƉŝŶŐ ĐůŽƵĚ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ƚŽ ďƵŝůĚ ƚŚĞŝƌ ĐůŽƵĚ ƐĞƌǀŝĐĞƐ͘ tĞ ŚĂǀĞ ďƵŝůƚ Ă ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ůĂď Ăƚ dĞĐŚ DĂŚŝŶĚƌĂ͛Ɛ WƵŶĞ ĐĞŶƚĞƌ͕ ǁŚĞƌĞ ǁĞ ĚŽ Ă ůŽƚ ŽĨ ŝŶƚĞŐƌĂƟŽŶ ĂŶĚ ĐƵƐƚŽŵŝnjĂƟŽŶ ĨŽƌ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ŚĞůƉ ƚŚĞŵ ŝŶ ďƌŝŶŐŝŶŐ ŽƵƚ ƚŚĞŝƌ ƐĞƌǀŝĐĞƐ͘ KƵƌ K D ƉĂƌƚŶĞƌƐ ĂƌĞ ĂĐƟǀĞůLJ ŝŶǀŽůǀĞĚ ŝŶ ƚŚŝƐ ĂĐƟǀŝƚLJ ĂŶĚ ĂƌĞ ǁŽƌŬŝŶŐ ŚĂŶĚͲŝŶͲŚĂŶĚ ǁŝƚŚ ƵƐ͘ Security is a big issue in the IT world.

What is your security policy and how do you see it unveiling over the years?

KƵƌ ƐĞĐƵƌŝƚLJ ƉŽůŝĐLJ ŝƐ ƌĞŐƵůĂƌůLJ ƌĞǀŝĞǁĞĚ ĂŶĚ

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Have you outsourced any activity, or plan to? ,ĂŶĚͲĂŶĚͲĨĞĞƚ ƐƵƉƉŽƌƚ ŝƐ ĐŽŵƉůĞƚĞůLJ ŽƵƚƐŽƵƌĐĞĚ ŽŶ ĂŶ ŽƉĞƌĂƟŽŶĂů ĨƌŽŶƚ ǁŝƚŚ ŽǀĞƌĂůů ĐŽŶƚƌŽů ďĞŝŶŐ ǁŝƚŚ dĞĐŚ DĂŚŝŶĚƌĂ͘ KŶ ƚŚĞ ĐŽŶŶĞĐƟǀŝƚLJ ĨƌŽŶƚ͕ ŝŶƚĞƌŶĂƟŽŶĂů͕ ĚŽŵĞƐƟĐ͕ ĂŶĚ ŝŶƚĞƌŶĞƚ ĐŽŶŶĞĐƟǀŝƚLJ ŚĂǀĞ ďĞĞŶ ŽƵƚƐŽƵƌĐĞĚ ĂƐ Ă ŵĂŶĂŐĞĚ ƐĞƌǀŝĐĞ ƚŽ ƚŚĞ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌ͕ ĂŐĂŝŶ ǁŝƚŚŝŶ ŽǀĞƌĂůů ĐŽŶƚƌŽů ŽĨ dĞĐŚ DĂŚŝŶĚƌĂ͘ How do you plan to move on in interŶĂƟŽŶĂů ĐŽŶŶĞĐƟǀŝƚLJ ƐĞƌǀŝĐĞƐ ǁŝƚŚ LJŽƵƌ ŽĸĐĞƐ ƐƉƌĞĂĚ ĂĐƌŽƐƐ ƚŚĞ ǁŽƌůĚ͍ dŚŝƐ ŝƐ ƐŝŵŝůĂƌ ƚŽ ǁŚĂƚ ǁĞ ĚŽ ƚŽĚĂLJ ĂŶĚ ƚŚĞƌĞ ŝƐ ŶŽ ŵĂũŽƌ ĐŚĂŶŐĞ͘ tĞ ŚĂǀĞ ŵĂŶĂŐĞĚ ŝŶƚĞƌŶĂƟŽŶĂů DW>^ ĐŽŶŶĞĐƟǀŝƚLJ ǁŝƚŚ ϭϬϬй ďĂĐŬͲƵƉ ŽŶ ĞƋƵŝƉŵĞŶƚ͕ ůŽĐĂů ůĞĂĚ͕ WŽW͕ ĂŶĚ ĐŽŶŶĞĐƟǀŝƚLJ ƉĞƌƐƉĞĐƟǀĞ͘ tĞ ŚĂǀĞ ĐŽŶŶĞĐƟǀŝƚLJ ĨƌŽŵ Ϯ ĚŝīĞƌĞŶƚ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ͕ ǁŝƚŚ ĐŽŶŶĞĐƟǀŝƚLJ ƐŚĂƌŝŶŐ ŝŶ ƚŚĞ ƌĂƟŽ ŽĨ ϰϬ͗ϲϬ͘ ,ĞŶĐĞ ǁĞ ĂƌĞ ŶŽƚ ĚĞƉĞŶĚĞŶƚ ŽŶ Ă ƐŝŶŐůĞ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌ͘ Akanksha Singh akankshas@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 87

CIO SPEAK

In a career spanning more than 25 years, Rajendra Deshpande, chief ƚĞĐŚŶŽůŽŐLJ ŽĸĐĞƌ͕ /ŶƚĞůĞŶĞƚͶ ^ĞƌĐŽ ŽŵƉĂŶLJͶŝƐ ŬŶŽǁŶ ƚŽ achieve excellence in enterprise IT ŝŵƉůĞŵĞŶƚĂƟŽŶ ĂŶĚ ŚŝƐ ĐŽŶƚƌŝďƵƟŽŶ ƚŽ ƚŚĞ ƐƵĐĐĞƐƐ ĂĐŚŝĞǀĞĚ ďLJ /ŶƚĞůĞŶĞƚ 'ůŽďĂů ^ĞƌǀŝĐĞƐ͘ ,Ğ ŚĂƐ ƉƌŝŵĂƌŝůLJ ďĞĞŶ ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ ŶĞǁ ŝŶŶŽǀĂƟǀĞ ƚĞĐŚŶŽůŽŐLJ͕ ƐĞƫŶŐ ƵƉ ƐĐĂůĂďůĞ͕ ƌĞĚƵŶĚĂŶƚ͕ ĂŶĚ ƐĞĐƵƌĞ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŽ ŵĞĞƚ ďƵƐŝŶĞƐƐ ĚĞŵĂŶĚƐ ĂĐƌŽƐƐ ŵƵůƟƉůĞ ƐŝƚĞƐ Ăƚ /ŶƚĞůĞŶĞƚ 'ůŽďĂů ^ĞƌǀŝĐĞƐ͘ ZĞĂĚ ŵŽƌĞ ŽŶ ƚŚŝƐ ƐƵĐĐĞƐƐĨƵů ĨƌŽŶƚƌƵŶŶĞƌ ĨŽƌ /ŶƚĞůĞŶĞƚ WK ĂŶĚ ĮŶĚ ŽƵƚ ŚŽǁ / d ŶĞĞĚƐ ĂƌĞ ŵĂŶĂŐĞĚ ĂŶĚ ŬĞƉƚ ĂďƌĞĂƐƚ ǁŝƚŚ ŝŶŶŽǀĂƟŽŶƐ͘ džĐĞƌƉƚƐͶ

A ‘Telecom is the backbone for all connectivity, and in turn the BPO industry’ —Rajendra Deshpande, chief technology officer, Intelenet—A Serco Company 88 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

/K ŝŶ ƚŚĞ WK ǀĞƌƟĐĂů ƉƌŝŵĂƌŝůLJ ĐƌĞĂƚĞƐ Ă ĐŽůůĂďŽƌĂƟǀĞ ĞŶǀŝƌŽŶŵĞŶƚ ĂŶĚ ĂŶ ĞĐŽƐLJƐƚĞŵ ǁŝƚŚ ƚŚĞ ƉĂƌƚŶĞƌƐ ĂŶĚ ĐƵƐƚŽŵĞƌƐ ĂƐ ƉĂƌƚ ŽĨ ƚŚŝƐ͘ ,Žǁ ŵƵĐŚ ŚĂǀĞ LJŽƵ ĂĐŚŝĞǀĞĚ ŝŶ ƚŚŝƐ͍ The role of a CIO has changed over the years from merely providing services to ƉƌŽǀŝĚŝŶŐ ŝŶŶŽǀĂƟŽŶ ĂŶĚ Ă ĐŽŵƉĞƟƟǀĞ advantage to the business. At Intelenet, ŝƚ ŚĂƐ ďĞĞŶ ŽƵƌ ĞŶĚĞĂǀŽƌ ƚŽ ďĞƩĞƌ ŵĂŶĂŐĞ ƚŚĞ /d ĞŶƚĞƌƉƌŝƐĞ ďLJ ƚƌLJŝŶŐ ƚŽ ĮŐŚƚ ƚŚĞ silos while building the enterprise and ĐŽůůĂďŽƌĂƟǀĞ ƉĂƌƚŶĞƌƐŚŝƉƐ͘ tĞ ŚĂǀĞ ĚŽŶĞ ƚŚŝƐ ĞīĞĐƟǀĞůLJ ŝŶ ƐŽŵĞ ĐĂƐĞƐ͘ &Žƌ ĞŐ͕ ĨŽƌ Ă ƉĂƌƟĐƵůĂƌ ƉƌŽũĞĐƚ͕ we needed a secure, high computing environment. In a BPO environment, ĐŽƐƚͲĞīĞĐƟǀĞŶĞƐƐ ĂŶĚ ƐƉĞĞĚ ĂƌĞ ŽŌĞŶ ƚŚĞ ĚŝīĞƌĞŶƟĂƚŽƌƐ͘ tĞ ƉĂƌƚŶĞƌĞĚ ǁŝƚŚ Verizon on a pay-per-use model to create Ă ĐŽŵƉƵƟŶŐ ĞŶǀŝƌŽŶŵĞŶƚ ǁŝƚŚŽƵƚ ŝŶǀĞƐƚŝŶŐ ŝŶ ĚĞĚŝĐĂƚĞĚ ŚĂƌĚǁĂƌĞ ĂŶĚ ƐŽŌǁĂƌĞ͘ For one of our UK based travel clients, we developed an end-to-end business ƐŽůƵƟŽŶ ŽŶ ǀĂLJĂ ƉůĂƞŽƌŵ ĂŶĚ ŝŶƚĞŐƌĂƚĞĚ this with various service providers and OEM products to improve service for end customers and capture instant post–call

ĨĞĞĚďĂĐŬ͘ dŚŝƐ ŚĞůƉĞĚ ŝŶ ŐĞƫŶŐ ŝŶƐƚĂŶƚ ĨĞĞĚďĂĐŬ ĂďŽƵƚ ƚŚĞ ƐĞƌǀŝĐĞ ǁŝƚŚŽƵƚ ďĞŝŶŐ ŝŶƚĞƌĨĞƌĞĚ ďLJ ĞdžƚĞƌŶĂů ƐŝƚƵĂƟŽŶƐ ďĞLJŽŶĚ ďƵƐŝŶĞƐƐ ĐŽŶƚƌŽůƐ͘ dŚĞ ƐLJƐƚĞŵ ǁĂƐ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ Ă ĨƌŽŶƚͲĞŶĚ ĂŶĚ Ă ďĂĐŬͲĞŶĚ /sZ͕ ǁŚŝĐŚ ĂůůŽǁĞĚ ĐƵƐƚŽŵĞƌƐ ƚŽ ĐŚŽŽƐĞ ĨŽƌ Ă ĨĞĞĚďĂĐŬ ďĞĨŽƌĞ ƐƉĞĂŬŝŶŐ ƚŽ ĂŶ ĂŐĞŶƚ ŽŶ ĨƌŽŶƚͲĞŶĚ /sZ ĂŶĚ ƉƌŽǀŝĚĞ ĂŶ ŝŶƐƚĂŶƚ ĂďŽƵƚͲƚŚĞͲƐĞƌǀŝĐĞ ŝŵŵĞĚŝĂƚĞůLJ ĂŌĞƌ ƚŚĞ ĐĂůů͘ What are the immediate issues the BPO industry is facing with respect to IT infrastructure and the technology needs that it requires the most?

KŶĞ ŽĨ ƚŚĞ ŽŶŐŽŝŶŐ ĐŚĂůůĞŶŐĞƐ ƚŚĞ WK ŝŶĚƵƐƚƌLJ ĨĂĐĞƐ ŝƐ ƚŚĞ ĂƉƉůŝĐĂƟŽŶ ŽĨ ƚĞĐŚŶŽůŽŐLJ ƚŚĂƚ ĐĂŶ ŚĞůƉ ŝŶ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ĂŶĚ ŚĞůƉ ƐƚƌĞĂŵůŝŶĞ ƚŚĞ ŶĞdžƚ ǁĂǀĞ ŽĨ ĐŚĂŶŐĞƐ ǁŚŝůĞ ŚĂǀŝŶŐ ƐĞŐƌĞŐĂƚĞĚ /d ĞŶǀŝƌŽŶŵĞŶƚƐ͘ &Žƌ ĞŐ͕ ǁŚŝůĞ ĚĞƐŬƚŽƉ ǀŝƌƚƵĂůŝnjĂƟŽŶ ŚĞůƉƐ ŝŶ ĐĞŶƚƌĂůŝnjŝŶŐ ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ĐĂŶ ĂŝĚ ŝŶ ĞĸĐŝĞŶƚ ƵƐĞ ŽĨ ƌĞƐŽƵƌĐĞƐ͕ ŝƚ ŶĞĞĚƐ ƚŽ ďĞ ĨƵƌƚŚĞƌ ĐƵƐƚŽŵŝnjĞĚ ǁŝƚŚŝŶ Ă ƚŚŝƌĚͲƉĂƌƚLJ WK͕ ŐŝǀĞŶ ƚŚĞ ƐĞŐƌĞŐĂƚĞĚ /d ĞŶǀŝƌŽŶŵĞŶƚƐ͘ &ƵƌƚŚĞƌŵŽƌĞ͕ ĂŶLJ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŶĞĞĚƐ ƚŽ ĨĂĐƚŽƌ ŝŶ ƚŚĞ ZŽ/ ƚŚĂƚ ŝƚ ƉƌŽǀŝĚĞƐ͘ ƐŝŵŝůĂƌ ĐĂƐĞ ŝŶ ƉŽŝŶƚ ǁŽƵůĚ ďĞ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ͘ tŚŝůĞ ĐůŽƵĚ ŚĂƐ ďĞĞŶ ŵĂŬŝŶŐ ƐƵĸĐŝĞŶƚ ŝŶƌŽĂĚƐ͕ ŽīĞƌƐ ŇĞdžŝďŝůŝƚLJ͕ ĚŝƐƌƵƉƟǀĞ ĂĚǀĂŶƚĂŐĞƐ͕ ĂŶĚ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐŝĞƐ͕ ŝƚ LJĞƚ ŶĞĞĚƐ ƚŽ ĞƐƚĂďůŝƐŚ ƚŚĞ ĐĂƐĞ ĨŽƌ ZŽ/ ĂŶĚ ƐĞĐƵƌŝƚLJ͕ ǁŚŝĐŚ ŝƐ ŬĞLJ ƚŽ ƚŚĞ WK ŝŶĚƵƐƚƌLJ͘ dĞůĞĐŽŵ ďĞŝŶŐ ƚŚĞ ďĂĐŬďŽŶĞ ĨŽƌ Ăůů ĐŽŶŶĞĐƟǀŝƚLJ͕ ĂŶĚ ŝŶ ƚƵƌŶ ƚŚĞ WK ŝŶĚƵƐƚƌLJ͕ ƉůĂLJƐ Ă ŬĞLJ ƌŽůĞ ŝŶ ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ dŽĚĂLJ ĞǀĞŶ ŝĨ ƚŚĞƌĞ ĂƌĞ ŵƵůƟƉůĞ ƚĞůĞĐŽŵ ƉƌŽǀŝĚĞƌƐ͕ ŝŶĚƵƐƚƌLJ ŝƐ ƐƟůů ƐƚƌƵŐŐůŝŶŐ ƚŽ ŵĞĞƚ ďƵƐŝŶĞƐƐ ĚĞŵĂŶĚƐ ŽĨ ŚŝŐŚ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ƚĞůĞĐŽŵŵƵŶŝĐĂƟŽŶ ůŝŶŬƐ͘ >ŽĐĂů ůĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ƌĞŐƵůĂƚŽƌLJ ĐŽŶƚƌŽůƐ ŵĂŬĞ ŝƚ ƚŽƵŐŚĞƌ ĨŽƌ ƚĞůĞĐŽŵ ĐŽŵƉĂŶŝĞƐ ƚŽ ƉƌŽǀŝĚĞ Ă ƐĐĂůĂďůĞ ĂŶĚ ƌĞƐŝůŝĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ ĐƵƐƚŽŵĞƌƐ͘ &Ğǁ ƚĞůĞĐŽŵ ƉƌŽǀŝĚĞƌƐ ĞǀĞŶ ƐŚĂƌĞ ƚŚĞ ĐŽƌĞ ďĂĐŬďŽŶĞ ĐŽŶŶĞĐƟǀŝƚLJ ǁŚŝĐŚ ŝŶ ƚƵƌŶ ƌĞĚƵĐĞƐ ƚŚĞ ƌĞƐŝůŝĞŶĐLJ ĂŶĚ ĚĞĨĞĂƚƐ ƚŚĞ ƉƵƌƉŽƐĞ ŽĨ ŚĂǀŝŶŐ ƌĞĚƵŶĚĂŶƚ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ >ŝŬĞ ĂŶLJ ŽƚŚĞƌ ƐĞĐƚŽƌ͕ /KƐ ŝŶ ƚŚĞ WK ǀĞƌƟĐĂů ďĞůŝĞǀĞ ŝŶ ŚĂǀŝŶŐ Ă ƚŚƌĞĞͬĨŽƵƌͲ year IT strategy and refresh cycles as ĨĂƌ ĂƐ ŚĂƌĚǁĂƌĞ ŝƐ ĐŽŶĐĞƌŶĞĚ͘ tŚĂƚ ŚĂƐ

been the status with your company in this regard?

KƵƌ ĨŽĐƵƐ Ăƚ /ŶƚĞůĞŶĞƚ ŚĂƐ ďĞĞŶ ƚŽ ƋƵĞƐƟŽŶ ǀĂƌŝŽƵƐ ŵĂƚƵƌĞ ĂŶĚ ĚŝƐƌƵƉƟǀĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ƵŶĚĞƌƐƚĂŶĚ ŚŽǁ ŝƚ ǁŽƵůĚ ŝŵƉĂĐƚ ƚŚĞ ŽǀĞƌĂůů ďƵƐŝŶĞƐƐ͘ tĞ ŚĂǀĞ ĨŽƌŵƵůĂƚĞĚ Ă ĚĞƚĂŝůĞĚ /d ƐƚƌĂƚĞŐLJ ƚŚĂƚ ĂĚĚƌĞƐƐĞƐ Ăůů ƚŚĞ ĂƐƉĞĐƚƐ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚůLJ ŝƐ ĐůŽƐĞůLJ ĂůŝŐŶĞĚ ƚŽ ŽƵƌ ďƵƐŝŶĞƐƐ ƐƚƌĂƚĞŐLJ͘ tĞ ĂƌĞ ĨŽĐƵƐĞĚ ŽŶ ŽƉƟŵŝnjŝŶŐ ĐŽƐƚƐ͕ ďƌŝŶŐŝŶŐ ŝŶ ŶĞǁ ƉůĂƞŽƌŵƐ͕ ĂŶĚ ĚƌŝǀŝŶŐ ǀĂƌŝŽƵƐ ŐƌĞĞŶ ŝŶŝƟĂƟǀĞƐ ƚŚĂƚ ĞŶĂďůĞ ƵƐ ƚŽ ƋƵŝĐŬůLJ ĂĚĂƉƚ ƚŽ ƚŚĞ ŶĞĞĚ ŽĨ ŽƵƌ ĐůŝĞŶƚƐ͘ tĞ ŚĂǀĞ ƐŚŽƌƚ ƌĞĨƌĞƐŚ ĞƋƵŝƉŵĞŶƚ ĐLJĐůĞƐ ĨŽƌ ŚĂƌĚǁĂƌĞ ƐĞŶƐŝƟǀĞ ƐĞƌǀŝĐĞƐ ĂŶĚ ƉƌŽĚƵĐƚƐ ĂŶĚ ůŽŶŐ ƌĞĨƌĞƐŚ ĐLJĐůĞƐ ǁŚĞƌĞ ďƵƐŝŶĞƐƐ ƐĞƌǀŝĐĞƐ ŚĂǀĞ ďĞĞŶ ƐƚĂƟĐ ǁŝƚŚ

WĞŽƉůĞ^ŽŌ ZW ƐLJƐƚĞŵ ĨŽƌ Ăůů ŝƚƐ ŽƉĞƌĂƟŽŶƐ ĂĐƌŽƐƐ Ăůů ŝƚƐ ƐŝƚĞƐ ŝŶ /ŶĚŝĂ͘ tĞ ŚĂǀĞ ĂĚŽƉƚĞĚ ůƵĞ WƵŵƉŬŝŶ ĂƐ ŽƵƌ ƐƚĂŶĚĂƌĚ ĨŽƌ ǁŽƌŬĨŽƌĐĞ ŵĂŶĂŐĞŵĞŶƚ ĂĐƌŽƐƐ ĨŽƌ ŽƵƌ ĐĂůů ĐĞŶƚĞƌ ŽƉĞƌĂƚŝŽŶƐ ĂƐ ǁĞůů ĂƐ ŽƵƌ ƚƌĂŶƐĂĐƟŽŶ ƉƌŽĐĞƐƐŝŶŐ ŽƉĞƌĂƟŽŶƐ͘ dŚŝƐ ŶŽǁ ƉƌŽǀŝĚĞƐ ƵƐ ǁŝƚŚ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ŽƉƟŵŝnjĞ ƵƟůŝnjĂƟŽŶ ŽƵƌ ƐƚĂī ŝŶ Ă ŵŽƌĞ ĐŽƐƚͲĞīĞĐƟǀĞ ŵĂŶŶĞƌ͘ /ŶƚĞůĞŶĞƚ ŚĂƐ ĂƵŐŵĞŶƚĞĚ ŝƚƐ ǀŽŝĐĞ ŚĂŶĚůŝŶŐ ĐĂƉĂďŝůŝƚŝĞƐ ďLJ ŝŵƉůĞŵĞŶƚŝŶŐ sŽ/W ďĂƐĞĚ ĐĂůů ĐĞŶƚĞƌ ƐŽůƵƚŝŽŶƐ ĨƌŽŵ EŽƌƚĞů͘ ĚŽƉƟŽŶ ŽĨ ƚŚĞ sŽ/W ƐƚĂŶĚĂƌĚ ĂůƐŽ ƉƌŽǀŝĚĞƐ /ŶƚĞůĞŶĞƚ ǁŝƚŚ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ƐĞĂŵůĞƐƐůLJ ŝŶƚĞŐƌĂƚĞ ŝƚƐ ǀĂƌŝŽƵƐ ůŽĐĂƟŽŶƐ͕ ĂŶĚ ĐŽŵĨŽƌƚĂďůLJ ůŽĂĚͲďĂůĂŶĐĞ ĐĂůů ĐĞŶƚĞƌ ǀŽůƵŵĞƐ ĂĐƌŽƐƐ ŝƚƐ ǀĂƌŝŽƵƐ ŽƉĞƌĂƚŝŶŐ ƐŝƚĞƐ͘

To meet industry requirements, telecom companies and OEMs will need to collaborate with each other to provide an end-to-end service delivery model at a cheaper cost ůŝƩůĞ Žƌ ŶŽ ĐŚĂŶŐĞ ŝŶ ǁŽƌŬŝŶŐ ĐŽŶĚŝƟŽŶƐ͘ dŚƵƐ ŽƵƌ ĐƵƐƚŽŵŝnjĞĚ ĚLJŶĂŵŝĐ ƌĞĨƌĞƐŚ ƐƚƌĂƚĞŐLJ ŚĂƐ ďĞĞŶ ƐƵĐĐĞƐƐĨƵů ŝŶ ŵĞĞƟŶŐ ďƵƐŝŶĞƐƐ ŐŽĂůƐ ĂŶĚ ŬĞĞƉŝŶŐ /d ĐŽƐƚ ŝŶ ůŝŶĞ ǁŝƚŚ ŝŶĚƵƐƚƌLJ ƐƉĞŶĚƐ͘ ƌŝĞŇLJ ŵĞŶƟŽŶ LJŽƵƌ ŶĞƚǁŽƌŬŝŶŐ ĂŶĚ ƚĞůĞĐŽŵ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐŽůƵƟŽŶƐ ƉĂƌƚŶĞƌƐ͘ ƚ /ŶƚĞůĞŶĞƚ͕ ǁĞ Ăŝŵ ƚŽ ďĞ Ăƚ ƚŚĞ ĨŽƌĞĨƌŽŶƚ ŽĨ ƚĞĐŚŶŽůŽŐLJ ĂĚŽƉƟŽŶ ĞŶƐƵƌŝŶŐ ƚŚĂƚ Ăůů ƚŽŽůƐ ǁŚŝĐŚ ŝŵƉƌŽǀĞ ĞŵƉůŽLJĞĞ ƉƌŽĚƵĐƟǀŝƚLJ ĂƌĞ ĐŽŶƟŶƵŽƵƐůLJ ĚĞƉůŽLJĞĚ ƚŽ ĂĐŚŝĞǀĞ ĐůŝĞŶƚ ĚĞůŝŐŚƚ͘ tĞ ĂƌĞ ĂůƌĞĂĚLJ ƵƐŝŶŐ ǁĞď ĐŽŶĨĞƌĞŶĐŝŶŐ ƉƌŝŵĂƌŝůLJ ĨŽƌ ŝŶƚĞƌĂĐƟŶŐ ǁŝƚŚ ŽƵƌ ĐŽůůĞĂŐƵĞƐ ĂŶĚ ĐůŽƐĞ ĐŽƵŶƚĞƌƉĂƌƚƐ ďĂƐĞĚ ŽƵƚ ŽĨ ƚŚĞ h^ ĂŶĚ h<͕ ĂŶĚ ƚŽ ƐƚĂLJ ĐŽŶŶĞĐƚĞĚ ǁŝƚŚ ĞŵƉůŽLJĞĞƐ ǁŚŽ ĂƌĞ ƚƌĂǀĞůŝŶŐ ĨŽƌ ďƵƐŝŶĞƐƐ ƉƵƌƉŽƐĞƐ͘ /ŶƚĞƌĞƐƟŶŐůLJ͕ ƐĞǀĞƌĂů ĐƵƐƚŽŵĞƌ ŝŶƚĞƌĂĐƟŽŶƐ ĂŶĚ ƚƌĂŝŶŝŶŐ ŵŽĚƵůĞƐ ĂƌĞ ŝŵƉĂƌƚĞĚ ƵƐŝŶŐ ƚŚŝƐ ŵĞƚŚŽĚ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶ͘ WĂƌƚŶĞƌŝŶŐ ǁŝƚŚ / D͕ /ŶƚĞůĞŶĞƚ ŚĂƐ ƐƵĐĐĞƐƐĨƵůůLJ ĚĞƉůŽLJĞĚ ƚŚĞ

For more related articles go to voicendata.com

&Žƌ ĚĞǀĞůŽƉŝŶŐ Ă ƐŽƵŶĚ ĂŶĚ ŚŝŐŚͲĐĂƉĂĐŝƚLJ ĐŽŵƉƵƟŶŐ ĞŶǀŝƌŽŶŵĞŶƚ͕ ǁĞ ĂůƐŽ ƉĂƌƚŶĞƌĞĚ ǁŝƚŚ sĞƌŝnjŽŶ ƚŽ ŚŽƐƚ ĐŽŵƉůĞdž ƉƌŽũĞĐƚƐ ŽŶ ĐůŽƵĚ͘ tĞ ŚĂǀĞ ĂůƐŽ ƉĂƌƚŶĞƌĞĚ ǁŝƚŚ ůĞĂĚŝŶŐ ŐůŽďĂů ƚĞůĞĐŽŵ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ƚŽ ĞdžƉĂŶĚ ŝƚƐ ƌĞĂĐŚ ƚŽ ǀĂƌŝŽƵƐ ŐĞŽŐƌĂƉŚŝĞƐ ĨŽƌ ŝƚƐ ďƵƐŝŶĞƐƐ͘ As demand for BPO services is boomŝŶŐͶŝŶĐůƵĚŝŶŐ ĨƌŽŵ ƚŚĞ ĚŽŵĞƐƟĐ ŵĂƌŬĞƚͶƐĞƫŶŐ ƵƉ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ ĐĞŶƚĞƌƐ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ŚĂƐ ďĞĞŶ ƉƌŽŵŝŶĞŶƚ͘ ,Žǁ has this pressurized the IT and telecom infrastructure of BPO companies? 'ƌŽǁŝŶŐ ďƵƐŝŶĞƐƐ ĚĞŵĂŶĚ ƚŽ ĞdžƉĂŶĚ ŽƉĞƌĂƚŝŽŶƐ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ŽĨ ĚŽŵĞƐƚŝĐ ŵĂƌŬĞƚ ŚĂƐ ŵĂĚĞ WK ŝŶĚƵƐƚƌŝĞƐ ƚŽ ǁŽƌŬ ŽŶ ĚĞƉůŽLJŝŶŐ ĐĞŶƚƌĂůŝnjĞ ƐLJƐƚĞŵƐ ĂƌĐŚŝƚĞĐƚƵƌĞ ǁŝƚŚ ƐƚƌŽŶŐ Wͬ Z ĚĞƉůŽLJŵĞŶƚ͘ dŚŝƐ ŚĂƐ ŚĞůƉĞĚ WK ŝŶĚƵƐƚƌLJ ƚŽ ƐƉĞĞĚ ƵƉ ĚĞƉůŽLJŵĞŶƚ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ĂƐ ƚŚĞ ĚĞƉĞŶĚĞŶĐLJ ŚĂƐ ŶŽǁ ƌĞĚƵĐĞĚ ŽŶůLJ ŽŶ ƉƌŽǀŝĚŝŶŐ ƚĞůĞĐŽŵŵƵŶŝĐĂƚŝŽŶƐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ Ăƚ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘ Akanksha Singh akankshas@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 89

CIO SPEAK

The insurance industry has been growing in leaps and bounds. All the bigwigs of the business world have made their presence felt in this sector.

The insurance industry, like many others, has been in this business for quite ƐŽŵĞ ƟŵĞ͘ dĞŶͲLJĞĂƌ ŽůĚ ING Life Insurance is a joint venture between ING /ŶƐƵƌĂŶĐĞ /ŶƚĞƌŶĂƟŽŶĂů BV and Exide Industries.

Today the company is ƉƌĞƐĞŶƚ ŝŶ ŽǀĞƌ ϮϬϬ ĐŝƟĞƐ and serves over 1 mn policy holders in India.

The company distributes its products through 2 ĐŚĂŶŶĞůƐͶƟĞĚ ĂŐĞŶĐLJ and alternate channel.

ING operates through 3 businesses in India: ING Vysya Life Insurance, ING Vysya Bank, and ING Investment Management.

VOICE&DATA spoke to Sriram Krishnan, ĞdžĞĐƵƟǀĞ ǀŝĐĞ ƉƌĞƐŝĚĞŶƚ͕ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ͕ ING Life Insurance to get a rundown on the company’s ICT infrastructure and its plans for the future. Excerpts—

—Sriram Krishnan, executive VP, information technology, ING Life

‘Investing in a new technology requires a business case’ 90 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

W

hat are the top ICT challenges faced by the insurance sector? And the key tech trends? tĞ ƵƐĞ / d ƚŽ ĞŶŐĂŐĞ ŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ĐŚĂŶŶĞůƐ ĂŶĚ ĐƵƐƚŽŵĞƌƐ͘ tĞ ƵƐĞ ^D^ ĂŶĚ ĞŵĂŝů ĂƐ ƚŚĞ ŵĞĂŶƐ ŽĨ ĐŽŵŵƵŶŝĐĂƚŝŽŶ͘ /ŶƐƵƌĂŶĐĞ ďĞŝŶŐ Ă ƚƌĂŶƐĂĐƟŽŶ ĂŶĚ ĂŶ ĞǀĞŶƚ ďĂƐĞĚ ďƵƐŝŶĞƐƐ͕ ŝƚ͛Ɛ ŝŵƉŽƌƚĂŶƚ ƚŽ ĐŽŶŶĞĐƚ ǁŝƚŚ ƚŚĞ ƐƚĂŬĞŚŽůĚĞƌƐ Ăƚ ƚŚĞ ƌŝŐŚƚ ƟŵĞ͘ tŝƚŚ ƚŚĞ ĂĚǀĞŶƚ ŽĨ ƐŽĐŝĂů ŵĞĚŝĂ͕ ŝƚ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ŶĞĞĚƐ ŽĨ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ĞŵƉůŽLJĞĞƐ ĂŶĚ ƚĂŬĞ ƉƌŽĂĐƟǀĞ ƐƚĞƉƐ͘ DŽďŝůĞ ƚĞĐŚŶŽůŽŐLJ ŝƐ ĂŶŽƚŚĞƌ ĂƌĞĂ ŽĨ ŝŶƚĞƌĞƐƚ͘ ůƐŽ͕ ŶŽƚ Ăůů ĐƵƐƚŽŵĞƌƐ ĂŶĚ ĮĞůĚ ƐƚĂī ĂƌĞ ƚĞĐŚ ƐĂǀǀLJ͘ /ŶǀĞƐƟŶŐ ŝŶ Ă ŶĞǁ ƚĞĐŚŶŽůŽŐLJ ƌĞƋƵŝƌĞƐ Ă ďƵƐŝŶĞƐƐ ĐĂƐĞ ǁŚŝĐŚ ŝƐ ŶŽƚ ǀĞƌLJ ĞĂƐLJ ƚŽ ďƵŝůĚ͘ tŝƚŚŽƵƚ ƉƌŽƉĞƌ ŝŵƉůĞŵĞŶƚĂƟŽŶ͕ ĨĂŝůƵƌĞƐ ǁŽƵůĚ ŝŶĐƌĞĂƐĞ ĂŶĚ ƚŚŝƐ ƚĞŶĚƐ ƚŽ ƚŚǁĂƌƚ ĨƵƌƚŚĞƌ ŝŶǀĞƐƚŵĞŶƚƐ͘ dŚĞƌĞĨŽƌĞ͕ ŵŽƌĞ ŽĨƚĞŶ ƚŚĂŶ ŶŽƚ͕ ŝŶƐƵƌĞƌƐ ƉƌĞĨĞƌ ƚŽ ďĞ ĨŽůůŽǁĞƌƐ ƚŚĂŶ ĞĂƌůLJ ĂĚŽƉƚĞƌƐ͘

Have you opted for outsourcing with respect to ICT-related works. How is it working for you? tĞ ŚĂǀĞ ŽŶůLJ ŽƵƚƐŽƵƌĐĞĚ ďƵůŬ ĞŵĂŝůƐ ĂŶĚ ^D^ĞƐ͕ ǁŚŝĐŚ ŝƐ ǁŽƌŬŝŶŐ ǁĞůů ĨŽƌ ƵƐ͘ tĞ ĨŽůůŽǁ Ă ǁĞůůͲĚĞĮŶĞĚ ƉƌŽĐĞƐƐ ŝŶ ĞǀĂůƵĂƟŶŐ ŽƵƌ ǀĞŶĚŽƌƐ͘ There is a lot of pressure on a CIO to reduce costs. What strategies have you planned for your company? tĞ ĂĚŽƉƚ Ă ůŽŶŐͲƚĞƌŵ ǀŝĞǁ͕ ŝĞ͕ ĨŽƌ ŽǀĞƌ ϯͲϱ LJĞĂƌƐ͕ ĂŶĚ ĐŽŶƟŶƵĞ ƚŽ ŝŶǀĞƐƚ ŝŶ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŚĂƚ ŵĞĞƚ ďƵƐŝŶĞƐƐ ŶĞĞĚƐ͘ tĞ ĂǀŽŝĚ ƉƵƫŶŐ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ĂŚĞĂĚ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐ͕ ƌĞĂůŝnjŝŶŐ ƚŚĂƚ ƚŚŝƐ ŝƐ Ă ƐƵƌĞ ƌĞĐŝƉĞ ĨŽƌ ĨĂŝůƵƌĞ͘ tĞ ĂůƐŽ ĞŶƐƵƌĞ ƚŚĂƚ ƚŚĞƌĞ ŝƐ Ă ƐƚƌŽŶŐ ďƵƐŝŶĞƐƐ ĐĂƐĞ ĨŽƌ ĞĂĐŚ ƉƌŽũĞĐƚ ƚŚĂƚ ŝƐ ĐŽŶĐĞƉƚƵĂůŝnjĞĚ͘ Are you looking at deploying big data? tĞ ŚĂǀĞ ŶŽƚ ĚĞƉůŽLJĞĚ ďŝŐ ĚĂƚĂ ŝŶ ŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ ĂƐ ŽĨ ŶŽǁ ĂŶĚ ĚŽŶ͛ƚ ŝŶƚĞŶĚ ƚŽ ŝŶ ƚŚĞ ŶĞdžƚ ĮƐĐĂů͘ ,ŽǁĞǀĞƌ ůŽŽŬŝŶŐ Ăƚ ƚŚĞ ŚƵŐĞ ĂĐĐĞƉƚĂŶĐĞ ŽĨ ďŝŐ ĚĂƚĂ ŝŶ ƚŚĞ

With the advent of social media, it is very important to understand the needs of our customers and employees ĂŶĚ ƚĂŬĞ ƉƌŽĂĐƟǀĞ ƐƚĞƉƐ

What are the trends in the insurance sector as far as ICT deployment is concerned? dŚĞƌĞ ĂƌĞ ĚŝǀĞƌƐĞ ƚƌĞŶĚƐ ŝŶ ƚŚĞ ŝŶƐƵƌĂŶĐĞ ƐĞĐƚŽƌ͕ ƐŽŵĞ ĂƌĞ ŵŽǀŝŶŐ ĨƌŽŵ ĚĞĐĞŶƚƌĂůŝnjĞĚ ƚŽ ĐĞŶƚƌĂůŝnjĞĚ ĂŶĚ ǀŝĐĞ ǀĞƌƐĂ͘ ,ŽǁĞǀĞƌ ƚŚĞƌĞ ŝƐ ƐƵƌĞůLJ ŽŶĞ ĚƌŝǀĞ ƚŽ ŽƉƟŵŝnjĞ ŽŶ ƚŚĞ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ůĞǀĞƌĂŐĞ ƚĞĐŚŶŽůŽŐLJͲƌĞůĂƚĞĚ ƉŽƌƚĂůƐ͕ ŵŽďŝůĞ͕ ƌĞŵŽƚĞ ĂǀĂŝůĂďŝůŝƚLJ͕ ŽŋŝŶĞ͕ ĞƚĐ͘ /ƚ ŝƐ ĂůƐŽ ƟŵĞ ƚŽ ůŽŽŬ ŝŶƚĞƌŶĂůůLJ͕ ŝĞ͕ ŽƉƟŵŝnjĞ ƚŚĞ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ĚĞůŝǀĞƌLJ ŵĂŶĂŐĞŵĞŶƚ͕ ǁŚŝĐŚ ǁŽƵůĚ ĞŶƐƵƌĞ ƚŚĂƚ ŝŶ ƚŚĞ ůŽŶŐ ƌƵŶ ǁĞ ĂƌĞ ŵŽƌĞ ĐŽƐƚ ĂŶĚ ƉĞƌĨŽƌŵĂŶĐĞ ŽƌŝĞŶƚĞĚ͘ KƵƚƐŽƵƌĐŝŶŐ ŝƐ ĂŶŽƚŚĞƌ ƚƌĞŶĚ ǁŚŝĐŚ ŶĞĞĚƐ ƚŽ ďĞ ĐŽŶƐƚĂŶƚůLJ ŬĞƉƚ ƵŶĚĞƌ ŽďƐĞƌǀĂƟŽŶ͕ ǁŚĞƌĞŝŶ ŶŽŶͲĐŽƌĞ ĂĐƟǀŝƟĞƐ ŵĂLJ ŐĞƚ ŽƵƚƐŽƵƌĐĞĚ͘

ĐƵƌƌĞŶƚ ŵĂƌŬĞƚ ĚLJŶĂŵŝĐƐ͕ / ďĞůŝĞǀĞ ƚŚĂƚ ƚŚŝƐ ĐĂŶ ďĞ ĐĞƌƚĂŝŶůLJ ƚŚŽƵŐŚƚ ŽĨ͘ ƌĞ LJŽƵ ůŽŽŬŝŶŐ Ăƚ ϯ' ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ your internal or external working? tĞ ŚĂǀĞ ŶŽƚ ƵƐĞĚ ϯ' ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŽƵƌ ŝŶƚĞƌŶĂů ĂŶĚ ĞdžƚĞƌŶĂů ƵƐĞ ĂƐ ŽĨ ŶŽǁ͕ ďƵƚ ǁĞ ǁŝůů ƵƐĞ ƚŚŝƐ ƚŽ ĞŶŐĂŐĞ ĂĐƟǀĞůLJ ǁŝƚŚ ŽƵƌ ĚŝƐƚƌŝďƵƚŽƌƐ͘ KŶĞ ŽĨ ƚŚĞ ďŝŐŐĞƐƚ ůŝŵŝƚĂƟŽŶƐ ĨĂĐĞĚ ďLJ ƚŚĞ ŶĞƚǁŽƌŬ ƚŽĚĂLJ ŝƐ ďĂŶĚǁŝĚƚŚ͘ EĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ƐƵĐŚ ĂƐ ϯ' ǁŝůů ďƌĞĂŬ ƚŚĂƚ ďĂƌƌŝĞƌ ŵĂŬŝŶŐ ĚĂƚĂ ĂǀĂŝůĂďůĞ ŝŶ ŵŽƌĞ ǁĂLJƐ ƚŚĂŶ ǁĞ ĐĂŶ ƚŚŝŶŬ ŽĨ ƚŽĚĂLJ͘ ^ŽŵĞ ŽĨ ƚŚĞ ĂĚǀĂŶƚĂŐĞƐ ǁĞ ƐĞĞ ŽĨ ŝŵƉůĞŵĞŶƟŶŐ ϯ' ĂƌĞ ŝŶĐƌĞĂƐĞĚ ƵƐĂŐĞ

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ŽĨ ŵƵůƟŵĞĚŝĂ ĂŶĚ ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ŽĨĮĐĞƐ ŝŶ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘ ϯ' ŝƐ ŵĂŬŝŶŐ /d ĂĐĐĞƐƐŝďůĞ ƚŽ ĞǀĞŶ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͕ ǁŚŝĐŚ ŝƐ ŚĞůƉŝŶŐ ŝŶƐƵƌĞƌƐ ƚŽ ƌĞĂĐŚ ŽƵƚ ƚŽ Ă ůĂƌŐĞƌ ƉŽƉƵůĂƟŽŶ ĂŶĚ ƉĞŶĞƚƌĂƚĞ ŝŶƚŽ ĐƵƌƌĞŶƚůLJ ƵŶƚĂƉƉĞĚ ŵĂƌŬĞƚƐ͘ What challenges do you face while sourcing ICT products and tools from the Indian market? /ŶĚŝĂ ŝƐ Ă ǀĂƐƚ ĐŽƵŶƚƌLJ ĂŶĚ ƚŚĞƌĞ ĂƌĞ ũƵƐƚ ƚŽŽ ŵĂŶLJ ůŽĐĂƟŽŶƐ͘ ^Ž͕ ǁŚĞŶĞǀĞƌ ƚŚĞƌĞ ŝƐ ĂŶ ĞdžƉĂŶƐŝŽŶ ŝƚ ŝƐ Ă ĐŚĂůůĞŶŐĞ ƚŽ ƉƌŽǀŝĚĞ ďĞƩĞƌ ƚŽŽůƐ ĂŶĚ ƚĞĐŚŶŽůŽŐLJ ƚŽ ŽƵƌ ĞŵƉůŽLJĞĞƐ͘ ,ŽǁĞǀĞƌ ƚŚĞƌĞ ŝƐ ŶŽŶĞ ŝŶ ƉĂƌƟĐƵůĂƌ ƚŚĂƚ ŝƐ Ă ŵĂƩĞƌ ŽĨ ĐŽŶĐĞƌŶ ĨŽƌ ƵƐ͘ /d ŝŶ ŝŶƐƵƌĂŶĐĞ͕ ƵŶůŝŬĞ ƚŚĞ ďĂŶŬŝŶŐ ƐĞĐƚŽƌ͕ ŝƐ ƐƟůů ĞǀŽůǀŝŶŐ ĂŶĚ ƚŚĞƌĞ ŝƐ Ă ůŽƚ ŽĨ ŽƉƉŽƌƚƵŶŝƚLJ ǁĂŝƟŶŐ ƚŽ ďĞ ƚĂƉƉĞĚ͘ tŚŝůĞ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ ĐŽŶƚĞdžƚ ƚŚĞƌĞ ǁŝůů ďĞ Ă ƚĞŵƉŽƌĂƌLJ ĐƵƚ ŝŶ ƚŚĞ /d ƐƉĞŶĚ͕ ďƵƚ ŝŶǀĞƐƚŵĞŶƚ ŝŶ /d ǁŝůů ĐŽŶƟŶƵĞ͘ Ɛ ƐƵĐŚ ƚŚĞƌĞ ŝƐ ŶŽ ŵĂũŽƌ ďĂƌƌŝĞƌ͕ ďƵƚ ǁĞ ƐŚŽƵůĚ ĂĚŽƉƚ ƚĞĐŚŶŽůŽŐLJ ƚŽ ĞŶĂďůĞ ďƵƐŝŶĞƐƐ͕ ĂŶĚ ƚŚĂƚ ƐŚŽƵůĚ ďĞ ƚŚĞ ŬĞLJ ĚƌŝǀĞƌ͘ How do you see the role of an IT head ĐŚĂŶŐŝŶŐ ŽǀĞƌ ƟŵĞ͍ /d ŝƐ ǀĞƌLJ ĐƌŝƟĐĂů ƚŽ ďƵƐŝŶĞƐƐ ĂƐ /d ŝƐ Ă ďƵƐŝŶĞƐƐͲĞŶĂďůĞƌ͘ /ƚ ŚĞůƉƐ ŝŶ ĐŽŵŝŶŐ ŽƵƚ ǁŝƚŚ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ͘ dŽĚĂLJ͕ /KƐ ĂƌĞ ƉůĂLJŝŶŐ Ă ŵĂũŽƌ ƌŽůĞ ŝŶ ƚŚĞ ĚĞĐŝƐŝŽŶͲ ŵĂŬŝŶŐ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͘ ďƵƐŝŶĞƐƐ ƚŽĚĂLJ ĐĂŶ ŇŽƵƌŝƐŚ ŽŶůLJ ǁŝƚŚ Ă ŐŽŽĚ /d ĨƌĂŵĞǁŽƌŬ ŝŶ ƉůĂĐĞ͘ What is the investment planned for ICT in FY12 and the forecast for FY13? dŚĞ /d ƐƉĞŶĚ ĚĞƉĞŶĚƐ ŽŶ Ă ĐŽŵďŝŶĂƟŽŶ ŽĨ ĨĂĐƚŽƌƐ͕ ŝŶĐůƵĚŝŶŐ ƚŚĞ ŵĂƌŬĞƚ ƐĐĞŶĂƌŝŽ͘ Ɛ ĂŶ /d ŚĞĂĚ͕ ŝƚ ďĞĐŽŵĞƐ ŝŵƉŽƌƚĂŶƚ ƚŽ ŵĂŬĞ ƚŚĞ ƌŝŐŚƚ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ ĂĐĐŽƌĚĂŶĐĞ ǁŝƚŚ ďƵƐŝŶĞƐƐ ƌĞƋƵŝƌĞŵĞŶƚƐ͕ ǁŚŝůĞ ŬĞĞƉŝŶŐ ŝŶ ŵŝŶĚ ƚŚĞ ĨĂƐƚͲƉĂĐĞĚ /d ŝŶŶŽǀĂƟŽŶƐ͘ dŚĞ ďƵƐŝŶĞƐƐ ŚĂƐ ŶŽƚ ĐůĞĂƌůLJ ƐƉĞĐŝĮĞĚ ŝƚƐ ŶĞĞĚƐ͕ ďƵƚ ǁĞ ǁŽƵůĚ ďĞ ůŽŽŬŝŶŐ Ăƚ ĞdžƉůŽƌŝŶŐ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ĐƵƐƚŽŵĞƌ ĂĐƋƵŝƐŝƟŽŶ ĂŶĚ ƐĞƌǀŝĐĞ͘ DĞĂŶǁŚŝůĞ͕ ǁĞ ĐŽŶƟŶƵĞ ŽƵƌ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ ǁĞď ƉŽƌƚĂůƐ ďLJ ĂĚŽƉƟŶŐ ƚŚĞ ůĂƚĞƐƚ ƚĞĐŚŶŽůŽŐŝĞƐ͘ Ritu Singh ritus@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 91

CIO SPEAK

Incorporated in 2000, IFFCO Tokio General Insurance (ITGI) is a joint venture between the /ŶĚŝĂŶ &ĂƌŵĞƌƐ &ĞƌƟůŝnjĞƌ ŽͲŽƉĞƌĂƟǀĞ ;/&& KͿ and its associates, Tokio Marine and Nichido Fire Group, the largest listed insurance group ŝŶ :ĂƉĂŶ͘ dŽĚĂLJ͕ ƚŚĞ ĐŽŵƉĂŶLJ ŚĂƐ ƉĂŶͲ/ŶĚŝĂ presence with 57 ‘strategic business units’ and a wide network of over 100 lateral spread centers and 280 bima kendra. /ƚ ŽīĞƌƐ Ă ǁŝĚĞ ƌĂŶŐĞ ŽĨ ƵŶŝƋƵĞůLJ ĐƵƐƚŽŵŝnjĞĚ ƉŽůŝĐŝĞƐ͕ ĐŽǀĞƌŝŶŐ Ă ǁŝĚĞ ƌĂŶŐĞ of customers from farmers to some of India’s largest automobile manufacturers. From a modest `Ϯϭϯ ĐƌŽƌĞ ŽĨ ŐƌŽƐƐ ǁƌŝƩĞŶ ƉƌĞŵŝƵŵ ŝŶ ϮϬϬϭͲϬϮ͕ ŝƚ ŚĂƐ ĂĐŚŝĞǀĞĚ ĂŶ ŝŵƉƌĞƐƐŝǀĞ ĮŐƵƌĞ ŽĨ `ϭ͕ϲϯϵ͘ϱ ĐƌŽƌĞ ŝŶ ϮϬϬϵͲϭϬ͕ ƚŚĞƌĞďLJ becoming one of the India’s leading private players.

It is also the only insurance company in the ĐŽƵŶƚƌLJ ƚŽ ŚĂǀĞ Ă ϭϬϬй ŽǁŶĞĚ ĚŝƐƚƌŝďƵƟŽŶ channel to service its retail customers called IFFCO TOKIO Insurance Services (ITIS). Today, /d/^ ŚĂƐ Ă ŚŝŐŚůLJ ŵŽƟǀĂƚĞĚ ǁŽƌŬĨŽƌĐĞ ŽĨ ϭ͕ϰϬϬ employees in over 350 towns. VOICE&DATA ƐƉŽŬĞ ǁŝƚŚ h ƵďĞLJ͕ ĞdžĞĐƵƟǀĞ ĚŝƌĞĐƚŽƌ͕ /d͕ /īĐŽ dŽŬŝŽ 'ĞŶĞƌĂů /ŶƐƵƌĂŶĐĞ͕ ƚŽ ŐĞƚ Ă rundown on the company’s ICT infrastructure and their plans for the future. Excerpts—

—UC Dubey, executive director, IT, IFFCO Tokio General Insurance

‘Mission critical applications like BCP and DR would see more investments in future’

W

hat are the top ICT challenges faced by the insurance sector? And what are the key

tech trends?

Insurance sector has been a quite dynamic and evolving segment for the past couple of years. High growth, dynamic changing requirements due to the upcoming ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ĐŽŶƐƵŵĞƌ ĞdžƉĞĐƚĂƟŽŶ͕ ŝŶƚĞŐƌĂƟŽŶ ďĞƚǁĞĞŶ ǀĂƌŝŽƵƐ ƐLJƐƚĞŵƐ͕ ĂŶĚ ƉƌŽůŝĨĞƌĂƟŽŶ ŽĨ ĚĞǀŝĐĞƐ ĂŶĚ ĐŚĂŶŶĞůƐ ŚĂǀĞ

been some of the major ICT challenges that the industry is facing today.

Any failure in power, telecom, data centĞƌ͕ ŚĂƌĚǁĂƌĞ͕ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ ŚĂƐ ĂŶ ŝŵƉĂĐƚ ŽŶ ĮŶĂŶĐŝĂů ĂŶĚ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ ĂŶĚ ĂůƐŽ ŽŶ ƚŚĞ ƌĞƉƵƚĂƟŽŶ ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ͘ ^ĐĂůĂďŝůŝƚLJ ŽĨ ƚŚĞ ĞdžŝƐƟŶŐ ƐLJƐƚĞŵ ŚĂƐ also been a roadblock. Being an emerging economy, India has a high-growth rate compared to the developed markets. Having scalable systems from both hardware ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ ŝƐ Ă ĐŽŶƐƚĂŶƚ ĐŚĂůůĞŶŐĞ͘ Changing systems to meet the growth has

92 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

an impact on the business both in terms ŽĨ ƟŵĞ ĂŶĚ ĐŽƐƚ͘ Agility of the systems also comes up as a major challenge. There is a constant need for change in systems in terms of new requirements or functionality. In most cases, requirements are unable to ŵĞĞƚ ƚŚĞ ďƵƐŝŶĞƐƐ ĞdžƉĞĐƚĂƟŽŶƐ͘ dŚĞ ƟŵĞ taken to implement such changes is also ŶŽƚ ĞĸĐŝĞŶƚ ŝŶ ƚĞƌŵƐ ŽĨ ƟŵĞ ĂŶĚ ĐŽƐƚ͘ There are diverse trends in the insurance ƐĞĐƚŽƌ͘ tĞ͕ Ăƚ /īĐŽ dŽŬŝŽ 'ĞŶĞƌĂů /ŶƐƵƌĂŶĐĞ͕ ƵƟůŝnjĞ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ŵŽďŝůĞ ĐŽŵƉƵƟŶŐ

CIO SPEAK

ĂŶĚ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ŝŶ ŽƌĚĞƌ ƚŽ ĨĂĐŝůŝƚĂƚĞ ďĞƩĞƌ ŐƌŽǁƚŚ͘ tĞ ĂƌĞ ĂůƐŽ ŽƉĞŶ ƚŽ ƚŚĞ ĐŽŶcept of BYOD. However there is surely a drive ƚŽ ŽƉƟŵŝnjĞ ŽŶ ƚŚĞ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ůĞǀĞƌĂŐĞ the technology—portals, mobile, remote ĂǀĂŝůĂďŝůŝƚLJ͕ ŽīͲůŝŶĞ͕ ĞƚĐ͘ /ƚ ŝƐ ĂůƐŽ ƚŚĞ ƟŵĞ ƚŽ ůŽŽŬ ŝŶƚĞƌŶĂůůLJ͕ ŝĞ͕ ŽƉƟŵŝnjĞ ƚŚĞ ƉƌŽĐĞƐƐĞƐ ĂŶĚ delivery management, which would ensure that in the long run, we are bound to be cost and performance oriented. Outsourcing is another trend which needs to be constantly ŬĞƉƚ ƵŶĚĞƌ ŽďƐĞƌǀĂƟŽŶ ǁŚĞƌĞŝŶ ƚŚĞ ŶŽŶͲ ĐŽƌĞ ĂĐƟǀŝƟĞƐ ŵĂLJ ŐĞƚ ŽƵƚƐŽƵƌĐĞĚ͘ tŚŝĐŚ ĂƌĞĂƐ ŚĂǀĞ LJŽƵ ŝĚĞŶƟĮĞĚ ĨŽƌ ŽƵƚsourcing, and how is it working for you?

Outsourcing is an important part of our strategy and we believe in having a right balance between insourcing and outsourcing. For instance, a few of our outsourced ICT-related works are facility ŵĂŶĂŐĞŵĞŶƚ͕ t E ŵĂŶĂŐĞŵĞŶƚ͕ ͕ ǁĞď ƉĞƌĨŽƌŵĂŶĐĞ ŵŽŶŝƚŽƌŝŶŐ͕ ĂƉƉůŝĐĂƟŽŶ ĚĞǀĞůŽƉŵĞŶƚ͕ ĞƚĐ͘ tĞ ĂƌĞ ĐŽŵƉůĞƚĞůLJ ƐĂƚŝƐĮĞĚ ǁŝƚŚ ƚŚĞƐĞ ŽƵƚƐŽƵƌĐĞĚ ƐĞƌǀŝĐĞƐ͘ What are some of the key telecom products you procure on a regular basis?

Smartphones and tablets are being procured centrally for top management. Other employees are free to procure their own mobile phones, for which reimbursements are made. The technology trends that are ŐĞƫŶŐ ƚŚĞ ůŝŵĞůŝŐŚƚ ĂƌĞ ƚŚŽƐĞ ƚŚĂƚ ĞŶĂďůĞ ŵĂdžŝŵƵŵ ĂŵŽƵŶƚ ŽĨ ƌĞĂĐŚ͘ &Žƌ ŝŶƐƵƌĂŶĐĞ͕ ƚŚĞƌĞ ƐŚŽƵůĚ ďĞ Ă ƐƚƌŽŶŐ ĚŝƐƚƌŝďƵƟŽŶ ƉůĂƚĨŽƌŵ ƚŽ ĐŽŶŶĞĐƚ ƚŽ ĚĂƚĂ ĂŶĂůLJƟĐƐ͕ ĂŶĚ ƚŽ ĞŵƉŽǁĞƌ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ƉĂƌƚŶĞƌƐ ĂŶĚ vendors. Service enabling the architecture ŝƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ƉĞƌƐƉĞĐƟǀĞ͘ Has your company deployed mobile apƉůŝĐĂƟŽŶƐ ĨŽƌ ŝŶƚĞƌŶĂů ǁŽƌŬŝŶŐ ĂŶĚ ĨŽƌ your partners?

As of now, we have not deployed mobile ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ďŽƚŚ ŝŶƚĞƌŶĂů ǁŽƌŬŝŶŐ ĂƐ well as for our partners. However looking at the rapid acceptance as well as mobile ĂƉƉůŝĐĂƟŽŶ ĚĞƉůŽLJŵĞŶƚ͕ ǁĞ ĂƌĞ ĂůƐŽ ƐƚĂƌƚing a pilot project to implement Siebel remote for our mobile work force.

What are your investment plans for technical ƵƉŐƌĂĚĂƟŽŶƐ͍ /Ɛ ƚŚĞƌĞ ĂŶLJ ŝŶ ƚŚĞ ƉŝƉĞůŝŶĞ͍

As the business grows, we constantly ramp up our IT infrastructure and services ƚŽ ŵĞĞƚ ƚŚĞ ŝŶĐƌĞĂƐĞĚ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ tĞ ĂƌĞ ĂĚŽƉƟŶŐ ƚŚĞ ůĂƚĞƐƚ ƚĞĐŚŶŽůŽŐŝĞƐ ĂǀĂŝůable in the market that would help us run ƚŚĞ ďƵƐŝŶĞƐƐ ďĞƩĞƌ͘ What measures do you take to address security issues? tĞ ŚĂǀĞ Ă ĚĞĚŝĐĂƚĞĚ ƐĞĐƵƌŝƚLJ ŵĂŶĂŐĞment team, which carries out various ƉĞŶĞƚƌĂƟŽŶ ƚĞƐƚƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ŽƵƌ ĞŶvironment is protected. The team is also in-charge of working on policies regarding ƐĞĐƵƌŝƚLJ ǁŝƚŚŝŶ /īĐŽͲdŽŬŝŽ 'ĞŶĞƌĂů /ŶƐƵƌance. They are a strategic part of all the ŬĞLJ ŝŶŝƟĂƟǀĞƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ǁĞ ĂƌĞ ǁĞůůͲ ƉƌŽƚĞĐƚĞĚ ŝŶ Ăůů ŽƵƌ ŝŶŝƟĂƟǀĞƐ͘

the network today is bandwidth. New technologies, such as 3G, will break that barrier making data available in more ways than we can think of today. Some of the ĂĚǀĂŶƚĂŐĞƐ ǁĞ ƐĞĞ ŽƵƚ ŽĨ ŝŵƉůĞŵĞŶƟŶŐ ϯ' ĂƌĞ ŝŶĐƌĞĂƐĞĚ ƵƐĂŐĞ ŽĨ ŵƵůƟŵĞĚŝĂ ĂŶĚ ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ŽĸĐĞƐ ŝŶ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘ 3G is making IT accessible to even remote locations, which is helping insurers to ƌĞĂĐŚ ŽƵƚ ƚŽ Ă ůĂƌŐĞƌ ƉŽƉƵůĂƟŽŶ ĂŶĚ ƉĞŶetrate into currently untapped markets. ƵƌƌĞŶƚůLJ͕ ŵĂŶLJ ůŽĐĂƟŽŶƐ ĨĂĐĞ ĂŶ ŝƐƐƵĞ ŽĨ bandwidth, causing delays in policy issuĂŶĐĞ ĂŶĚ ŽƚŚĞƌ ŽƉĞƌĂƟŽŶƐ͘ ϯ' ǁŽƵůĚ ĞŶable them to handle large volumes more ĞĸĐŝĞŶƚůLJ͘ tĞ ŚŽƉĞ ƚŚĂƚ ƐƵĐŚ ŝƐƐƵĞƐ ǁŝůů be addressed as soon as we deploy 3G ĂƉƉůŝĐĂƟŽŶƐ ŝŶ ƚŚĞ ŶĞdžƚ ĮƐĐĂů͘

Investment planned in 2011-12 for ICT is approximately `20 crore. It is expected to increase by 10-15% in the next year There is a lot of pressure on CIOs to reduce costs. What strategies have you planned for your company? tĞ ĂƌĞ ĨŽůůŽǁŝŶŐ Ă ŵŝdžĞĚ ŵŽĚĞů͘ dŚĞƌĞ are in-house FTEs for various technologies used in IT and they are complimented with outsourced vendor’s resources to ĂƵŐŵĞŶƚ ƚŚĞ ƐƚƌĞŶŐƚŚ͘ ŵŝdž ŽĨ ŝŶͲŚŽƵƐĞ and outsource services is used.

What is the investment planned for ICT in FY12 and the forecast for FY13?

Investment planned in 2011-12 for ICT is ĂƉƉƌŽdžŝŵĂƚĞůLJ `ϮϬ ĐƌŽƌĞ͘ /ƚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ ďLJ ϭϬͲϭϱй ŝŶ ƚŚĞ ŶĞdžƚ LJĞĂƌ͘ Some of the areas for investment include W ĂŶĚ Z͕ ŵŽďŝůĞ ĐŽŵƉƵƟŶŐ͕ ŶĞǁ ŝŶƚĞŐƌĂƚĞĚ ĂƉƉůŝĐĂƟŽŶƐ͕ ĂŶĚ ŝŶĨŽƌŵĂƟŽŶ ƐĞĐƵƌŝƚLJ͘

Are you looking at the deployment of big ĚĂƚĂ ŝŶ LJŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ͍ Big data is not planned for current projects.

However the use of big data is slowly but surely becoming a key way for the leading companies to outperform their peers and they are realizing that it is well worth the investment; hence it looks certain to be a part of our projects in 2013-14.

What challenges do you face while you source ICT products and tools from the Indian market?

EŽ ƉĂƌƟĐƵůĂƌ ĐŚĂůůĞŶŐĞ͘ ,ŽǁĞǀĞƌ ƐŽŵĞƟŵĞƐ there are over promises by sales team.

ƌĞ LJŽƵ ůŽŽŬŝŶŐ Ăƚ ϯ' ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ your internal or external working?

KŶĞ ŽĨ ƚŚĞ ďŝŐŐĞƐƚ ůŝŵŝƚĂƟŽŶƐ ĨĂĐĞĚ ďLJ

For more related articles go to voicendata.com

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What are the technological improvements that you expect from the industry?

The insurance sector of the country is ŐƌŽǁŝŶŐ Ăƚ Ă ƌĂƉŝĚ ƉĂĐĞ͘ ďĞƩĞƌ ƵŶĚĞƌstanding of industry requirements and ďĞƩĞƌ ĐŽŶŶĞĐƟǀŝƚLJ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ǁŽƵůĚ further foster the technological improvement of the sector.

Ritu Singh ritus@cybermedia.co.in

CIO SPEAK

Founded in 1930, ING Vysya Bank, is a joint venture of the Indian Private ^ĞĐƚŽƌ sLJƐLJĂ ĂŶŬ ĂŶĚ Ă ŐůŽďĂů ĮŶĂŶĐŝĂů powerhouse, ING of Dutch origin. Being Ă ŵĞŵďĞƌ ŽĨ ƚŚĞ ŐůŽďĂů ĮŶĂŶĐŝĂů ŐŝĂŶƚ ING, the bank’s total assets exceeded eϭ͕Ϯϰϳ ďŶ ǁŝƚŚ Ă ƵŶĚĞƌůLJŝŶŐ ŶĞƚ ƉƌŽĮƚ ŽĨ e3,893 mn in December 2010. This global ŝĚĞŶƟƚLJ ĐŽƵƉůĞĚ ǁŝƚŚ ƚŚĞ ďĂĐŬ ƵƉ ŽĨ Ă ĮŶĂŶĐŝĂů ƉŽǁĞƌ ŚŽƵƐĞ ĂŶĚ ƚŚĞ ƐƚĂƚƵƐ ŽĨ ďĞŝŶŐ ƚŚĞ ĮƌƐƚ /ŶĚŝĂŶ ŝŶƚĞƌŶĂƟŽŶĂů ďĂŶŬ͕ with around 105,000 employees which serves over 85 mn customers, across 40 ĐŽƵŶƚƌŝĞƐ͘ /E' ŚĂƐ ŐĂŝŶĞĚ ƌĞĐŽŐŶŝƟŽŶ for its integrated approach of banking, insurance, and asset management. &ƵƌƚŚĞƌŵŽƌĞ͕ ƚŚĞ ĐŽŵƉĂŶLJ ĚŝīĞƌĞŶƟĂƚĞƐ ŝƚƐĞůĨ ĨƌŽŵ ŽƚŚĞƌ ĮŶĂŶĐŝĂů ƐĞƌǀŝĐĞ providers by successfully establishing life insurance companies in countries with emerging economies, such as Korea, Taiwan, Hungary, Poland, Mexico, and Chile. VOICE&DATA spoke to Aniruddha Paul, head, IT change delivery, ING Vysya Bank India, the man handling all the ICT demands as well as challenges of the company. Excerpts—

—Aniruddha Paul, head, IT change delivery, ING Vysya Bank India

‘We are focusing on efficient, easyto-use rich apps as well as voice based authentication and OLTP’

W

hat are the top ICT challenges faced by the insurance sector? And what are the key technological trends in this industry?

I’ll concentrate on the way banks and

ŝŶƐƵƌĂŶĐĞ ŝŶĚƵƐƚƌŝĞƐ ŝŶƚĞƌĂĐƚ ĮƌƐƚ ĂŶĚ ƚŚĞ / d ĐŚĂůůĞŶŐĞƐ ƚŚĞƌĞĂŌĞƌ͘ dŚĞ ƌĞůĂƟŽŶƐŚŝƉ ŝƐ ƵƐƵĂůůLJ ƚŚĂƚ ŽĨ ƐĂůĞƐ ĂŶĚ ĚŝƐƚƌŝďƵƟŽŶ͕ ĂŶĚ ƚŚĞ ŬĞLJ ŽƉĞƌĂƟŽŶĂů / d challenges lie in the way the 2 companies ŝŶƚĞƌĂĐƚ ǁŝƚŚ ĞĂĐŚ ŽƚŚĞƌ ĨŽƌ ǀĂůŝĚĂƟŽŶ ĂŶĚ ƌĞĐŽŶĐŝůŝĂƟŽŶ ŽĨ ĚĂƚĂ͘

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Clearly, there is a trend in sharing of databases or building integration between the ERP softwares in the bank and insurance companies, to authenticate data and recognize the transaction simultaneously in both systems.

In which areas have you opted for outsourcing with respect to ICT-related works and how is it working for you? ^ŝŶĐĞ ϮϬϬϮ͕ /E' sLJƐLJĂ ĂŶŬ ŚĂƐ ŽƉƚĞĚ ĨŽƌ ƐŝŐŶŝĨŝĐĂŶƚ ŽƵƚƐŽƵƌĐŝŶŐ ŽĨ ŝƚƐ /d ŽƉĞƌĂƚŝŽŶƐ͘ tĞ ƚLJƉŝĐĂůůLJ ŝŶͲƐŽƵƌĐĞ /d ƐƚƌĂƚĞŐLJ͕ ĞŶƚĞƌƉƌŝƐĞ ĂƌĐŚŝƚĞĐƚƵƌĞ͕ and business analysis, and outsource ƚŚĞ ƌĞƐƚ͘ Which are some of the key telecom products you procure on a ƌĞŐƵůĂƌ ďĂƐŝƐ͍ KƵƌ ĐƵƌƌĞŶƚ ǁĂǀĞ ŽĨ ŝŶǀĞƐƚŵĞŶƚƐ ĂƌĞ ŝŶ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ĨŽƌ ǁŽƌŬƉůĂĐĞ collaboration, WAN communication, and video conferencing equipment, ie, aspects that foster greater collaboration and communication at ƚŚĞ ǁŽƌŬƉůĂĐĞ͘ ,ĂƐ LJŽƵƌ ĐŽŵƉĂŶLJ ĚĞƉůŽLJĞĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ďŽƚŚ ĨŽƌ ŝŶƚĞƌŶĂů ǁŽƌŬŝŶŐ as well as for your partners? zĞƐ͕ ǁĞ ŚĂǀĞ ďŽƚŚ ĐƵƐƚŽŵĞƌͲĨĂĐŝŶŐ ŵŽďŝůĞ ĂƉƉƐ ;^D^ ĂŶĚ ŵŽďŝůĞ ďĂŶŬŝŶŐͿ as well as mobile apps for internal proĐĞƐƐĞƐ͘ tĞ ŚĂǀĞ ĞǀĞŶ ǁŽŶ ƉƌĞƐƟŐŝŽƵƐ ĂǁĂƌĚƐ ďĂƐĞĚ ŽŶ ƚŚĞ ŝŶŶŽǀĂƟŽŶ ƚŚĂƚ ŽƵƌ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ŚĂǀĞ ďƌŽƵŐŚƚ ƚŽ ƚŚĞ ƚĂďůĞ͘ ŶĚ LJĞƐ͕ ǁĞ ŚĂǀĞ ƉůĂŶƐ ƚŽ ƌĂƉŝĚůLJ ƐĐĂůĞͲƵƉ ŽƵƌ ĐƵƐƚŽŵĞƌ ŽīĞƌŝŶŐƐ ŝŶ ƚŚŝƐ ƐƉĂĐĞ͘ What strategies have you planned for your company to reduce costs, in terms of operational and also manpower, on IT? /ƚ ŽŌĞŶ ŚĂƉƉĞŶƐ ƚŚĂƚ ǁŚŝůĞ ĐŽƌƉŽƌĂƚĞ /d ŝƐ ďƵƐLJ ďƌŝŶŐŝŶŐ ĞĸĐŝĞŶĐŝĞƐ ŝŶƚŽ ƚŚĞ ďƵƐŝŶĞƐƐ ƐŝĚĞ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͕ ǁĞ ĨŽƌŐĞƚ ƚŽ ĂƩĞŶĚ ƚŽ ĂƐƉĞĐƚƐ ůŝŬĞ ĂƵƚŽŵĂƟŽŶ ĂŶĚ ^dW ǁŝƚŚŝŶ /d ŝƚƐĞůĨ͘ tĞ ďĞůŝĞǀĞ ƚŚĂƚ͕ ǁŝƚŚ ƌŝƐŝŶŐ ŝŶƉƵƚ ĐŽƐƚƐ͕ ŝƚ͛Ɛ ŝŵƉŽƌƚĂŶƚ ƚŽ ŝŶǀĞƐƚ ŝŶ ĂƐƉĞĐƚƐ ůŝŬĞ ĚĂƚĂ ĐĞŶƚĞƌ ĂƵƚŽŵĂƟŽŶ͕ ĂŶĚ Ă ƚƌĂĚĞͲŽī ďĞƚǁĞĞŶ ŽŶĞͲƟŵĞ ĐĂƉŝƚĂů ŝŶǀĞƐƚŵĞŶƚƐ ǀĞƌƐƵƐ ƌŝƐŝŶŐ ŽƉĞƌĂƟŶŐ ĞdžƉĞŶƐĞƐ͘ ƌĞ LJŽƵ ůŽŽŬŝŶŐ Ăƚ ĚĞƉůŽLJŝŶŐ ďŝŐ ĚĂƚĂ ŝŶ LJŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ ĂƐ ĚĞƉĞŶĚĞŶĐLJ ŝƐ more on social media, research, and ŽƚŚĞƌ ĨĞĞĚďĂĐŬ ŵĞĐŚĂŶŝƐŵ ƚŽ ŝŶĐƌĞĂƐĞ the market share? /Ŷ /ŶĚŝĂ͕ ǁĞ ĂƌĞ ƉůĂŶŶŝŶŐ ĨŽƌ ŵŽƌĞ ŝŶ-

ƚĞŐƌĂƟŽŶ ǁŝƚŚ ƐŽĐŝĂů ŵĞĚŝĂ͕ ĞƐƉĞĐŝĂůůLJ EĞƚ WƌŽŵŽƚĞƌ ^ĐŽƌĞ ;EW^Ϳ͕ ǁŚĞƌĞ ǁĞ ĂƌĞ ĂůƌĞĂĚLJ Ă ƉŝŽŶĞĞƌ ŝŶ /ŶĚŝĂ͘ ƵƌƌĞŶƚůLJ͕ we are not necessarily looking at big ĚĂƚĂ ĂŶĂůLJƟĐƐ͘ ƌĞ LJŽƵ ůŽŽŬŝŶŐ Ăƚ ϯ' ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ your internal or external working? If yes, could you name some of these deployed ŝŶ LJŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ͍ While we do have a string of products ĂŶĚ ĐŚĂŶŶĞů ĨƵŶĐƟŽŶĂůŝƟĞƐ ƚŚĂƚ ůĞǀĞƌĂŐĞ ƚŚĞ ŵŽďŝůĞ͕ ǁĞ ĂƌĞ ǁĂŝƟŶŐ ĨŽƌ ŵŽďŝůĞ bandwidth coverage to be more perǀĂƐŝǀĞ ĂŶĚ ƋƵĂůŝƚĂƟǀĞ͘ tĞ ĂƌĞ ĨŽĐƵƐŝŶŐ ŵŽƌĞ ŽŶ ĞĸĐŝĞŶƚ͕ ĞĂƐLJͲƚŽͲƵƐĞ ƌŝĐŚ ĂƉƉůŝĐĂƟŽŶƐ ŽŶ ŽŶĞ ĞŶĚ ŽĨ ƚŚĞ ƐƉĞĐƚƌƵŵ ;ƌĞƚĂŝů ĂŶĚ ŵĂƐƐ ĂŋƵĞŶƚͿ ĂŶĚ ǀŽŝĐĞ ďĂƐĞĚ ĂƵƚŚĞŶƟĐĂƟŽŶ ĂŶĚ K>dW Ăƚ ƚŚĞ ŽƚŚĞƌ ĞŶĚ ;ĮŶĂŶĐŝĂů ŝŶĐůƵƐŝŽŶͿ͘

What challenges do you face while you source ICT products and tools from the Indian market?

As a large bank, we have a responsibility towards our customers and shareholders; therefore, when we buy products, we do not look at just the quality of the product but also at the sustainability ŽĨ ƚŚĞ ƌĞůĂƟŽŶƐŚŝƉ͘ ůƐŽ͕ ŝƚ͛Ɛ Ă ĨĂĐƚ ƚŚĂƚ there have been far too many products ŽƌŝŐŝŶĂƟŶŐ ĨƌŽŵ /ŶĚŝĂ ƚŚĂƚ ŚĂǀĞ ĨŽƵŶĚ ǁŝĚĞƐƉƌĞĂĚ ĂĐĐĞƉƚĂŶĐĞ͘ Having said that, we take pride in supƉŽƌƟŶŐ ƵŶĐŽŶǀĞŶƟŽŶĂů ĐŚŽŝĐĞƐ ŝŶ ƐĞůĞĐƚ areas where we believe the risk–reward ĞƋƵĂƟŽŶ ǁŝůů ǁŽƌŬ ĨŽƌ ƵƐ͘ ^ŽŵĞ ŽĨ ƚŚĞƐĞ ŚĂǀĞ ďĞĞŶ ŝŶ ŶƚĞƌƉƌŝƐĞ ƌĐŚŝƚĞĐƚƵƌĞ /ŶƚĞŐƌĂƟŽŶ ; /Ϳ͕ ƌŝƐŬ ĂŶĂůLJƟĐƐ͕ ĂŶĚ ŽŶůŝŶĞ ĨƌĂƵĚ management, where we have been very ŚĂƉƉLJ ǁŝƚŚ ůŽĐĂůůLJ ƐŽƵƌĐĞĚ ƐŽůƵƟŽŶƐ͘

Our current wave of investments ĂƌĞ ŝŶ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ĨŽƌ ǁŽƌŬƉůĂĐĞ ĐŽůůĂďŽƌĂƟŽŶ͕ t E ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ĂŶĚ ǀŝĚĞŽ conferencing equipment ,Žǁ ŝŵƉŽƌƚĂŶƚ ŝƐ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ĨŽƌ ďĂŶŬƐ ŝŶ /ŶĚŝĂ͍ /ƚ ŝƐ ǀŝƚĂů͕ ƉĂƌƟĐƵůĂƌůLJ ŝŶ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ƌĞĂĐŚ ĞǀĞƌLJ ƐĞŐŵĞŶƚ ŽĨ ƚŚĞ ƐŽĐŝĞƚLJ͘ >ŽǁĞƌ ĐŽŵŵƵŶŝĐĂƟŽŶ ĐŽƐƚ ƚƌĂŶƐůĂƚĞƐ ŝŶƚŽ ĂŶ ĞǀĞƌͲĞdžƉĂŶĚŝŶŐ ďƌĂŶĐŚ ĂŶĚ dD ĨŽŽƚƉƌŝŶƚ ǁŚŝůĞ ĂůƐŽ ƐƵƉƉŽƌƟŶŐ ĚŝƌĞĐƚ ďĂŶŬŝŶŐ ĐŚĂŶŶĞůƐ͘ /ƚ ŝƐ ŝŵƉĞƌĂƟǀĞ ƚŽ ŚĂǀĞ Ă ƉƌŽƉĞƌ ĐŽŵŵƵŶŝĐĂƟŽŶ ŶĞƚǁŽƌŬ ŝŶ ƚŚĞ ďĂŶŬŝŶŐ ŝŶĚƵƐƚƌLJ͕ ĂŶĚ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ŝƐ ƚŚĞ ďĞƐƚ ƐŽƵƌĐĞ͘ What is the investment planned for ICT in FY12 and what is the forecast for FY13? tĞůů͕ ĨŽƌ ĐŽŶĮĚĞŶƟĂůŝƚLJ ƌĞĂƐŽŶƐ͕ / ǁŽƵůĚ not like to comment on the investment ƉůĂŶŶĞĚ ĨŽƌ / d ŝŶ &zϭϮ͘

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Which are some of the technological improvements that you expect from ƚŚĞ ŝŶĚƵƐƚƌLJ ƚŽ ŽīĞƌ ďĞƩĞƌ ƐĞƌǀŝĐĞƐ ƚŽ customers? /ƚ͛Ɛ Ă ŵĂƩĞƌ ŽĨ ĚĞĞƉ ĐŽŶĐĞƌŶ ƚŚĂƚ ĞǀĞŶ after decades of organized banking, ďĂŶŬŝŶŐ ƐĞƌǀŝĐĞƐ ŝŶ /ŶĚŝĂ ŚĂǀĞ Ă ƉĞŶĞƚƌĂƚŝŽŶ ƌĂƚŝŽ ƚŚĂƚ͛Ɛ ůĞƐƐ ƚŚĂŶ ϱϬйͶ ĐůĞĂƌůLJ ƚƌĂĚŝƟŽŶĂů ďĂŶŬŝŶŐ ƉƌĂĐƟĐĞƐ ǁŝůů ŶŽƚ ǁŽƌŬ͘ dŚĞ ƚǁŽ ďŝŐ ŝŵƉĞĚŝŵĞŶƚƐ ƚŽ ŝŶĐƌĞĂƐĞĚ ĐŽǀĞƌĂŐĞ ĂƌĞ͗ <ŶŽǁ zŽƵƌ ƵƐƚŽŵĞƌ ;<z Ϳ ŶŽƌŵƐ ƚŚĂƚ ƐŝŵƉůLJ ĚŽŶ͛ƚ ǁŽƌŬ ĨŽƌ ƚŚĞ ǀĂƐƚ ŵĂũŽƌŝƚLJ ŽĨ ƚŚĞ ƵŶďĂŶŬĞĚ ĂŶĚ ĐŽƐƚͲĞīĞĐƟǀĞ͕ ďƵƚ ƐĂĨĞ͕ ŽƵƚƌĞĂĐŚ ƚŽ ƚŚĞ ƵŶďĂŶŬĞĚ͘ We have great hopes with Aadhaar, and ǁĞ ĂƌĞ ǁŽƌŬŝŶŐ ĐůŽƐĞůLJ ǁŝƚŚ h/ / ŝŶ ƚŚĞ various pilots that we have engaged in ǁŝƚŚ ƚŚĞŵ͘ Ritu Singh ritus@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 97

CIO SPEAK

Amitabh Kumar is responsible for deployment of new technologies in the Essel Group. His present focus is mediaoriented architecture based on cloud, ƚĞƐƟŶŐ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ŵŽďŝůĞ ds ĂŶĚ ds ŽŶ ŶĞǁ ĚĞǀŝĐĞƐ͕ ĂŶĚ ŶĞƚǁŽƌŬ ĚŝŐŝƟnjĂƟŽŶ͘ dŚĞ ƐƐĞů ŐƌŽƵƉ ŝŶĐůƵĚĞƐ ĐŽŵƉĂŶŝĞƐ ůŝŬĞ ĞĞ ŶƚĞƌƚĂŝŶŵĞŶƚ ŶƚĞƌƉƌŝƐĞƐ͕ ĞĞ EĞǁƐ͕ ĂŶĚ ŝƐŚ ds /ŶĚŝĂ͘ ,Ğ ŝƐ ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ĚŝƌĞĐƚůLJ ŽǀĞƌƐĞĞŝŶŐ ƚŚĞ ďƌŽĂĚĐĂƐƚ ŽƉĞƌĂƟŽŶƐ ŽĨ ƚŚĞ ĞĞ EĞƚǁŽƌŬ ĂŶĚ ŝƐŚ ds ĨƌŽŵ ŝƚƐ EŽŝĚĂ teleport and Singapore broadcast ĨĂĐŝůŝƟĞƐ͘ dŽĚĂLJ͕ ƚŚĞ ŐƌŽƵƉ ƚƌĂŶƐŵŝƚƐ ϰϱ ĐŚĂŶŶĞůƐ ƚŽ ŽǀĞƌ ϮϬϬ ĐŽƵŶƚƌŝĞƐ and Kumar is responsible for the ŝŶƚĞƌŶĂƟŽŶĂů ĚĞůŝǀĞƌŝĞƐ ŽĨ ƚŚĞ ĞĞ ŶĞƚǁŽƌŬ ĐŚĂŶŶĞůƐ ǀŝĂ ƐĂƚĞůůŝƚĞ ĂŶĚ ĮďĞƌ͘ WƌŝŽƌ ƚŽ ĞĞ͕ <ƵŵĂƌ ǁĂƐ ĚŝƌĞĐƚŽƌ͕ ŽƉĞƌĂƟŽŶƐ͕ s^E> ;ϭϵϵϱͲϮϬϬϭͿ ĂŶĚ ǁĂƐ ĂůƐŽ ƚŚĞ ĐŚĂŝƌŵĂŶ ĂŶĚ D ŝŶ ϭϵϵϴͲϵϵ͘ ^ƉĞĂŬŝŶŐ ƚŽ VOICE&DATA, Amitabh Kumar, director, technology, Essel 'ƌŽƵƉ ƐƉŽŬĞ ĂďŽƵƚ ƚŚĞ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ƚŚĞ ĨƵƚƵƌĞ ĚŝƌĞĐƟŽŶ ŽĨ ƐƐĞů 'ƌŽƵƉ͘ Excerpts—

—Amitabh Kumar, director, technology, Essel Group

‘The real opportunity in the Indian media will come from digitization of the network’

W

hat are the top challenges faced by the media industry?

These are not challenges ďƵƚ ŽƉƉŽƌƚƵŶŝƟĞƐ ƚŚĂƚ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ŝƐ bringing. In India, we are far behind the ƚĞĐŚŶŽůŽŐLJ ĐƵƌǀĞ͕ ĂƐ ǁĞ ƐƟůů ŚĂǀĞ ƚŽ ƌĞĂƉ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ ƚĞĐŚŶŽůŽŐLJ͘ &Žƌ ĞdžĂŵƉůĞ͕

in other countries trials are going towards ŵŽďŝůĞ ĚĞǀŝĐĞƐ͕ ƐŽĐŝĂů ŵĞĚŝĂ͕ ĂŶĚ ŽǀĞƌ ƚŚĞ top TV (OTT) whereas in India, the trend ŽĨ ĚŝŐŝƟnjĂƟŽŶ ŚĂƐ ũƵƐƚ ƐƚĂƌƚĞĚ͘ dŚĞ ƌĞĂů ŽƉƉŽƌƚƵŶŝƚLJ ŝŶ ƚŚĞ /ŶĚŝĂŶ ŵĞĚŝĂ ǁŝůů ĐŽŵĞ ĨƌŽŵ ĚŝŐŝƟnjĂƟŽŶ ŽĨ ŶĞƚǁŽƌŬ͕ ĂƐ ŝƚ ǁŝůů ŚĞůƉ ŝŶ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞ ƌĞĂĐŚ ŽĨ ŶĞƚǁŽƌŬ ŝŶ ƚĞƌŵƐ ŽĨ ƉĞŶĞƚƌĂƟŽŶ͘ &Žƌ ĞdžĂŵƉůĞ͕ Ăůů

98 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ŵĞƚƌŽ ŚŽŵĞƐ ĂƌĞ ƉůĂŶŶĞĚ ƚŽ ďĞ ĚŝŐŝƟnjĞĚ ďLJ :ƵůLJ͕ ϮϬϭϮ͘ ŝŐŝƟnjĂƟŽŶ ǁŝůů ĂůƐŽ ůĞĂĚ ƚŽ ƌĞĂƐŽŶĂďůĞ ŝŶĐƌĞĂƐĞ ŝŶ ƌĞǀĞŶƵĞƐ͕ ǁŚŝĐŚ ĐĂŶ ďĞ ƌĞĂĐŚĞĚ ďLJ ďŽƚŚ ĐĂďůĞ ĂŶĚ ĚŝŐŝƚĂů ŽƉĞƌĂƟŽŶƐ ƚŚƌŽƵŐŚ ĚŝŐŝƚĂů ds ĂŶĚ ƐĞƚͲƚŽƉ ďŽdž ;^d Ϳ͘ dŚĞ ĚŝŐŝƟnjĂƟŽŶ ŝƐ Ă ŶŽŶͲŝƐƐƵĞ ŝŶ ĐŽƵŶƚƌŝĞƐ ůŝŬĞ ƵƌŽƉĞ ĂŶĚ ƚŚĞ h^͕ ĂƐ ƚŚĞŝƌ ŵŽŶƚŚůLJ ZWh ŝƐ ĂƌŽƵŶĚ ΨϳϬ ǁŚĞƌĞĂƐ ŝŶ

/ŶĚŝĂ ŝƚ ĐŽŵĞƐ ĂƌŽƵŶĚ ĂƌŽƵŶĚ ΨϯͲϰ͘ ^Ž ĨŽƌ ƚŚĞ ŶĞdžƚ ϯͲϰ LJĞĂƌƐ͕ ƚŚĞ ŵĂũŽƌ ƚƌĞŶĚ ŝŶ ƚŚĞ ŵĞĚŝĂ ŝŶĚƵƐƚƌLJ ǁŝůů ďĞ ĚŝŐŝƟnjĂƟŽŶ͘ /ŶĚŝĂ ŚĂƐ ŐŝǀĞŶ ƵƉ ŽŶ ƚĞƌƌĞƐƚƌŝĂů ds ĂŶĚ ƚŚĞ ƐĂŵĞ ƚƌĞŶĚ ŝƐ ŝŶ ƵƌŽƉĞ͕ ďƵƚ ŶŽǁ ĨŽƌ ƚŚĞ ĮƌƐƚ ƟŵĞ ŝƚ ŝƐ ŐŽŝŶŐ ĚŽǁŶ ŽŶ ƚŚĞ ƚĞƌƌĞƐƚƌŝĂů ds͕ /ŶĚŝĂ ŝƐ ŐŝǀŝŶŐ ϭϬϬ D,nj ƚŽ ƚŚĞ ƚĞůĞĐŽŵ ƐĞĐƚŽƌ͘ dĞƌƌĞƐƚƌŝĂů ds ŝƐ ƌĞƐŽƵƌĐĞ ŝŶƚĞŶƐŝǀĞ ĂƐ ŝƚ ƌĞƋƵŝƌĞƐ ůĂƌŐĞ ŶƵŵďĞƌ ŽĨ ƚƌĂŶƐŵŝƩĞƌƐ ƚŽ ďĞ ĚĞƉůŽLJĞĚ ŝŶ ĞĂĐŚ ĐŝƚLJ ĂŶĚ ĞĂĐŚ ƌĞŐŝŽŶ͘ /ŶĚŝĂ ŝƐ ŶŽƚ ƉůĂŶŶŝŶŐ ƚŽ ŐŽ ĨŽƌ ƚĞƌƌĞƐƚƌŝĂů ŝŶ Ă ďŝŐ ǁĂLJ͘ ^Ž ƚŚĞƌĞ ŝƐ ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌ ĚŝŐŝƚĂů ĂŶĚ ĐĂďůĞ ds͘ How do you see the scope of HDTV in the country? dŚĞƌĞ ǁŽƵůĚ ďĞ ĂŶ ŝŶĐƌĞĂƐĞ ŽĨ , ds ĂĐƌŽƐƐ Ăůů ŵĞĚŝĂ ŶĞƚǁŽƌŬƐ ǁŚĞƚŚĞƌ ŝƚ ŝƐ d, Žƌ ĐĂďůĞ͕ ĂƐ ƐƚĂŶĚĂƌĚ ĚĞĮŶŝƟŽŶ ds ĂƌĞ ƉŚĂƐŝŶŐ ŽƵƚ ŝŶ ŵĂŶLJ ĐŽƵŶƚƌŝĞƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ ŝŶ ƚŚĞ h^͕ ƚŚĞ ŽŵĐĂƐƚ ŶĞƚǁŽƌŬ ŝƐ ŽŶůLJ ŽŶ , ds͘ WƌĞƐĞŶƚůLJ͕ ŝŶ /ŶĚŝĂ͕ ƚŚĞƌĞ ĂƌĞ Ă ƚŽƚĂů ŽĨ ϯϯϬ ĐŚĂŶŶĞůƐ ŽĨ ǁŚŝĐŚ ϰϬ ĐŚĂŶŶĞůƐ ĂƌĞ ŽŶ , ds͘ /Ŷ ĐĂƐĞ ŽĨ ĞĞ EĞƚǁŽƌŬ͕ ϰ ĐŚĂŶŶĞůƐ ĂƌĞ ƉƌĞƐĞŶƚůLJ ŽŶ , ds͘ dŚĞ ŐƌŽƵƉ ŝƐ ƉůĂŶŶŝŶŐ ƚŽ ŵĂŬĞ ϭϬ ĐŚĂŶŶĞůƐ , ds ƌĞĂĚLJ ďLJ ϮϬϭϯ͘ ƐƐĞů 'ƌŽƵƉ ŚĂƐ ƌĞĐĞŶƚůLJ ůĂƵŶĐŚĞĚ ŝƩŽ TV. What are the plans for it?

ZĞĐĞŶƚůLJ͕ ƚŚĞ ĐŽŵƉĂŶLJ ŚĂƐ ůĂƵŶĐŚĞĚ Kdd ďLJ ƚŚĞ ŶĂŵĞ ŽĨ ŝƩŽ ds ĂŶĚ ƚŚŝƐ ŝƐ ƉůĂŶŶĞĚ ĨŽƌ ds ŽŶ ŝWĂĚƐ͕ ŵŽďŝůĞ ds͕ ĂŶĚ ds ŽŶ ůĂƉƚŽƉ Žƌ ŽŶ ĂŶLJ ĐŽŶŶĞĐƚĞĚ ĚĞǀŝĐĞ͘ /Ŷ ƉŚĂƐĞ Ϯ͕ ǁĞ ĂƌĞ ƉůĂŶŶŝŶŐ ĨŽƌ ŝƩŽ ds ŽŶ &ĂĐĞŬ͘ KŶ ƚŚĞ ŶĞǁ ƚĞĐŚŶŽůŽŐLJ ĨƌŽŶƚ͕ ǁĞ ĂƌĞ Ăƚ ƉĂƌ ǁŝƚŚ ǁŚĂƚĞǀĞƌ ƚŚĂƚ ŚĂƐ ďĞĞŶ ůĂƵŶĐŚĞĚ ŝŶ ƚŚĞ h^ Žƌ ƵƌŽƉĞ͘ DŽďŝůĞ ds ǁŝůů ĐŽŵĞ ǀŝĂ ϯ' ĂŶĚ ϰ' ĂŶĚ ƚŚĂƚ ŝƐ ϰͲϱ LJĞĂƌƐ ĂǁĂLJ͘ dŚŝƐ ŝƐ Ă ůŝŵŝƚĞĚ ĂƉƉůŝĐĂƟŽŶ ĂŶĚ ƚŚŝƐ ǁŝůů ŶŽƚ ŚĞůƉ ŝŶ ŝŶĐƌĞĂƐŝŶŐ ƉĞŶĞƚƌĂƟŽŶ͕ ĂƐ ǁŽƌůĚǁŝĚĞ ŝƚ ĐŽŶƚƌŝďƵƚĞƐ ůĞƐƐ ƚŚĂŶ Ϯй ŽĨ ŽǀĞƌĂůů ŵĞĚŝĂ ƌĞǀĞŶƵĞ͘ What is the ICT spending of Zee Group and how are you planning to cut down cost? dŚĞ ƚĞĐŚŶŽůŽŐLJ ƐƉĞŶĚŝŶŐ ĨŽƌ ďƌŽĂĚĐĂƐƚ ŽƉĞƌĂƟŽŶƐ ĂŶĚ /d ǁŽƵůĚ ďĞ Ăƚ ĂƌŽƵŶĚ `ϰϬ ĐƌŽƌĞ ĂŶĚ ƚŚŝƐ ĐĂŶ ďĞ ĐůƵďďĞĚ ƵŶĚĞƌ ϯ ŚĞĂĚƐͶƉƌŽĚƵĐƚŝŽŶ͕ ƚƌĂŶƐŵŝƐƐŝŽŶ͕ ĂŶĚ ŚĂŶĚůŝŶŐ ŽĨ ĮůĞ Žƌ ƚĂƉĞ͘ ƵƌŝŶŐ ƚŚĞ tsunami in Japan, the cost of the tapes ŝŶĐƌĞĂƐĞĚ͕ ƐŽ ƚŚĞ ĨŽĐƵƐ ƐŚŝŌĞĚ ĨƌŽŵ ƚĂƉĞƐ

ƚŽ ĨŝůĞ ďĂƐĞĚ ĚĞůŝǀĞƌŝĞƐ ĂĐƌŽƐƐ Ăůů ƚŚĞ ŵĂũŽƌ ĐŚĂŶŶĞůƐ͘ dŚĞ ĞĞ 'ƌŽƵƉ ŚĂƐ ďĞĞŶ ĂŶ ĞĂƌůLJ ĂĚŽƉƚĞƌ ŽĨ ĮůĞ ďĂƐĞĚ ĚĞůŝǀĞƌŝĞƐ ĂŶĚ ĞǀĞŶ ŵĂũŽƌŝƚLJ ƉƌŽĚƵĐƟŽŶ ŚŽƵƐĞƐ ĂƌĞ ǁŽƌŬŝŶŐ ŽŶ ƚŚĞ ƐĂŵĞ ŵŽĚĞů ĂŶĚ ƚŚĞLJ ĂƌĞ ƚƌĂŶƐĨĞƌƌĞĚ ƚŚƌŽƵŐŚ ŚŝŐŚͲƐƉĞĞĚ ůĞĂƐĞĚ ůŝŶĞƐ ďĞƚǁĞĞŶ DƵŵďĂŝͲ ĞůŚŝ ĂŶĚ DƵŵďĂŝͲ^ŝŶŐĂƉŽƌĞ ůŝŶŬ͘ tĞ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ůŽǁĞƌ ĚŽǁŶ ƚŚĞ ŽƉĞƌĂƟŽŶĂů ĐŽƐƚ ďLJ ƐŚŝŌŝŶŐ ĨƌŽŵ ƚĂƉĞ ƐƚŽƌĂŐĞ ƚŽ ĮůĞ ďĂƐĞĚ ĚĞůŝǀĞƌŝĞƐ͘ KƵƌ ĚŝŐŝƚĂů ĂƐƐĞƚ ŵĂŶĂŐĞŵĞŶƚ ŝƐ ƚŚĞ ďŝŐŐĞƐƚ ŽĨ ŝƚƐ ŬŝŶĚ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͕ ǁŚĞƌĞ ĂƌŽƵŶĚ ϲϬ͕ϬϬϬ ŚŽƵƌƐ ŽĨ ĐŽŶƚĞŶƚ ŚĂƐ ďĞĞŶ ĚŝŐŝƟnjĞĚ ĂůŽŶŐ ǁŝƚŚ ŵĞƚĂ ĚĂƚĂ ůŝŬĞ ŶĂŵĞ ŽĨ ƚŚĞ ĂĐƚŽƌƐ͕

In terms of security, we have our own ƐĞĐƵƌŝƚLJ ĂƌĐŚŝƚĞĐƚƵƌĞ ǁŚŝĐŚ ŝƐ ĞŶĐƌLJƉƟŽŶ ĂŶĚ ĮŶŐĞƌ ƉƌŝŶƟŶŐ͕ ďƵƚ ĨŽƌ Kdd ǁĞ ĂƌĞ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ǁĂƚĞƌŵĂƌŬŝŶŐ͘ How do you see digital rights management (DRM)? tĞ ĂƌĞ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ZD͕ ǁŚŝĐŚ ĐĂŶ ďĞ ŝŶĐůƵĚĞĚ ŝŶ /d Đƚ͘ ZD ĐĂŶŶŽƚ ďĞ ƐƚĂŶĚĂƌĚŝnjĞĚ ĂƐ ŝƚ ŚĂƐ ƚŽŽ ŵĂŶLJ ƚLJƉĞƐ͘ Now that convergence is taking place in ICT, how important would it be for TV channels? ŽŶǀĞƌŐĞŶĐĞ ǁŝůů ŵĂŬĞ Ă ĚŝīĞƌĞŶĐĞ ĨŽƌ ds

Availability of ‘content on demand’ will be ƚŚĞ ďŝŐŐĞƐƚ ĂĚǀĂŶƚĂŐĞ ŝŶ ƚŚĞ ĂŌĞƌŵĂƚŚ ŽĨ convergence. Choosing the right partners and clarity ŝŶ ƚŚĞŝƌ ƌĞƐƉĞĐƟǀĞ ƌŽůĞƐ ŝŶ ƚŚĞ ǀĂůƵĞ ĐŚĂŝŶ ǁŝůů ďĞ ĞƐƐĞŶƟĂů ŝŶ ŵĂŬŝŶŐ ƚŚĞ ŝŶƚĞŐƌĂƟŽŶ ŽĨ various technologies successful ůĂŶŐƵĂŐĞ͕ ůĞŶŐƚŚ ŽĨ ƚŚĞ ĐŽŶƚĞŶƚ͕ ĂŶĚ ƉƌŽĚƵĐĞƌ ŽĨ ƚŚĞ ĐŽŶƚĞŶƚ͘ tŝƚŚ ƌĞƐƉĞĐƚ ƚŽ ŝŶƚĞƌŶĂƟŽŶĂů ƐĞƌǀŝĐĞƐ͕ ĂƌŽƵŶĚ ϵϬй ŚĂǀĞ ŵŽǀĞĚ ƚŽ ĮďĞƌ͘ dŚŝƐ ŐŝǀĞƐ Ă ůŽƚ ŽĨ ĐŽƐƚ ƐĂǀŝŶŐ ĂƐ ĮďĞƌ ĐŽƐƚƐ ĂƌŽƵŶĚ ϭͬϰƚŚ ƚŚĞ ƉƌŝĐĞ ŽĨ ƐĂƚĞůůŝƚĞ͘ &Žƌ ĞdžĂŵƉůĞ͕ ĞĞ h<͕ ĞĞ ƵƌŽƉĞ͕ ĂŶĚ ĞĞ h^ ĂƌĞ Ăůů ƚƌĂŶƐŵŝƩĞĚ ŽŶ ĮďĞƌ ǁŚĞƌĞĂƐ ĞĞ ds ^ŽƵƚŚ ĂƐƚ ƐŝĂ͕ ĞĞ ds DŝĚĚůĞ ĂƐƚ͕ ĂŶĚ ĞĞ ds ĨƌŝĐĂ ĂƌĞ Ăůů ŽŶ ƐĂƚĞůůŝƚĞ͘ /Ŷ ƐĂƚĞůůŝƚĞ͕ ǁĞ ŚĂǀĞ ŚŝŐŚĞƌ ůĞǀĞů ŽĨ ŵŽĚƵůĂƟŽŶ ďĞ ŝƚ DW ' ϰ Žƌ s ^ͲϮ͕ ǁŚŝĐŚ ĂůƐŽ ůĞĂĚƐ ƚŽ Ă ůŽƚ ŽĨ ĐŽƐƚ ƐĂǀŝŶŐƐ͘ Are you planning to adopt cloud computŝŶŐ ŝŶ LJŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ͍ tĞ ĂƌĞ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ĐůŽƵĚ ĂŶĚ ŽƵƌ ŽďũĞĐƟǀĞ ŝƐ ƚŽ ĐƌĞĂƚĞ Ă ŵĞĚŝĂͲŽƌŝĞŶƚĞĚ architecture in the current year and move ƚŽ Ă ƐĞƌǀŝĐĞͲŽƌŝĞŶƚĞĚ ĂƌĐŚŝƚĞĐƚƵƌĞ ďLJ ƚŚĞ ŶĞdžƚ LJĞĂƌ͘ tĞ ĂůƐŽ ǁĂŶƚ ƚŽ ŵĂŬĞ Ăůů ŽƵƌ ĨƵƚƵƌĞ ĐŽŶƚĞŶƚ ŝŶ ĮůĞ ĨŽƌŵĂƚ ĂŶĚ ŵĂŬĞ ĞŶƟƌĞ ƉƌŽĐĞƐƐ ƚĂƉĞůĞƐƐ͕ ĂƐ ƚŚŝƐ ǁŝůů ŚĞůƉ ŝŶ ĞĂƐLJ ƉůĂLJŽƵƚ ŽĨ ϯϬ ŶĂƚŝŽŶĂů ĂŶĚ ϯϬ ŝŶƚĞƌŶĂƟŽŶĂů ĐŚĂŶŶĞůƐ͘

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ĐŚĂŶŶĞůƐ ĂƐ ŝƚ ŝƐ ŐƌŽǁŝŶŐ ĨƌŽŵ ds ƚŽ ŝŶƚĞƌͲ ŶĞƚ ĂŶĚ ŵŽďŝůĞ͘ DŽďŝůĞ ds ĐĂŶ ďĞ ĞĂƐŝůLJ ŚĂŝůĞĚ ĂƐ ƚŚĞ ŚĞƌĂůĚ ŽĨ ƚƌƵĞ ĐŽŶǀĞƌŐĞŶĐĞ͘ dŚĞ ƌĞĂůŝnjĂƚŝŽŶ ŽĨ Ă ƐƵĐĐĞƐƐĨƵů ŵŽďŝůĞ ds ƐĞƌǀŝĐĞ ĚĞŵĂŶĚƐ ƚŚĞ ƉĂƌƟĐŝƉĂƟŽŶ ŽĨ ŵĂŶLJ ƉůĂLJĞƌƐ ĂŶĚ ƚŚĞ ĞƐƚĂďůŝƐŚŵĞŶƚ ŽĨ Ă ĨƵŶĐƟŽŶĂů ǁŽƌŬŝŶŐ ƌĞůĂƟŽŶƐŚŝƉ͘ dŚĞƐĞ ŵƵůƟƉůĞ ƐƚĂŬĞŚŽůĚĞƌƐ ŶĞĞĚ ƚŽ ĐŽůůĂďŽƌĂƚĞ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ĐŽŶƚĞŶƚ ŝƐ ĚĞůŝǀĞƌĞĚ ƚŽ ƚŚĞ ƚĂƌŐĞƚ ĂƵĚŝĞŶĐĞ͘ ĞĞ ŝƐ ƋƵŝƚĞ ĞdžĐŝƚĞĚ ĂƐ ŝƚ ǁŝůů ďĞ ĂďůĞ ƚŽ ƉƌŽĚƵĐĞ ŝƚƐ ĂƌĐŚŝǀĞƐ ŽŶ ƐĂůĞ Žƌ ĨŽƌ ĨƌĞĞ͘ dŚŝƐ ǁŝůů ŶŽƚ ŽŶůLJ ĂĚĚ ƚŽ ƚŚĞ ƌĞǀĞŶƵĞƐ ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ͕ ďƵƚ ĂůƐŽ ŐŝǀĞ ǀŝĞǁĞƌƐ ƚŚĞ ƉŽǁĞƌ ŽĨ ĐŚŽŝĐĞ͘ ǀĂŝůĂďŝůŝƚLJ ŽĨ ͚ĐŽŶƚĞŶƚ ŽŶ ĚĞŵĂŶĚ͛ ǁŝůů ďĞ ƚŚĞ ďŝŐŐĞƐƚ ĂĚǀĂŶƚĂŐĞ ŝŶ ƚŚĞ ĂŌĞƌŵĂƚŚ ŽĨ ĐŽŶǀĞƌŐĞŶĐĞ͘ ŚŽŽƐŝŶŐ ƚŚĞ ƌŝŐŚƚ ƉĂƌƚŶĞƌƐ ĂŶĚ ĐůĂƌŝƚLJ ŝŶ ƚŚĞŝƌ ƌĞƐƉĞĐƟǀĞ ƌŽůĞƐ ŝŶ ƚŚĞ ǀĂůƵĞ ĐŚĂŝŶ ǁŝůů ďĞ ĞƐƐĞŶƟĂů ŝŶ ŵĂŬŝŶŐ ƚŚĞ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ǀĂƌŝŽƵƐ ƚĞĐŚŶŽůŽŐŝĞƐ ƐƵĐĐĞƐƐĨƵů͘ ŽŶǀĞƌŐĞŶĐĞ ǁŝůů ŚĞůƉ ƵƐ ƚŽ ŐƌŽǁ ƚŚĞ ƉůĂƞŽƌŵ͘ ds ŽŶ ƚŚĞ ŵŽǀĞ ǁŝůů ďĞ LJĞƚ ĂŶŽƚŚĞƌ ƌĞǀŽůƵƟŽŶ ƚŚĂƚ ǁŝůů ŶŽƚ ŽŶůLJ ŐŝǀĞ Ă ŶĞǁ ůŝĨĞ ƚŽ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ďƵƚ ĂůƐŽ ŵĂŬĞ ƚŚĞ ĐŚĂŶŶĞůƐ ůĞǀĞƌĂŐĞ ƚŚŝƐ ŚƵŐĞ ŽƉƉŽƌƚƵŶŝƚLJ ƚŽ ŽīĞƌ ďĞƩĞƌ ĂŶĚ ƵƉĚĂƚĞĚ ƐĞƌǀŝĐĞƐ ĨƌŽŵ ƚŚĞ ĐŚĂŶŶĞůƐ͘ Pravin Prashant pravinp@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 99

CIO SPEAK

With over 20 years of experience, Rajiv ^ŝŶŐŚ ^ĞŚŐĂů͕ ĐŚŝĞĨ ŝŶĨŽƌŵĂƟŽŶ ŽĸĐĞƌ Ăƚ &ŽƌƟƐ ,ĞĂůƚŚĐĂƌĞ /ŶĚŝĂ ŚĂƐ Ă ƚƌĞĂƐƵƌĞ ŽĨ ĞdžƉĞƌŝĞŶĐĞ͘ ,Ğ ŚĂƐ Ă ƌŝĐŚ ĞdžƉĞƌŝĞŶĐĞ ŝŶ ƉƌŽŐƌĞƐƐŝǀĞ /d ;ƚĞĐŚŶŽͲĨƵŶĐƟŽŶĂůͿ͕ ŐĞŶĞƌĂů ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ŵLJƌŝĂĚ ƐĞĐƚŽƌƐ͘ ,Ğ ŚĂƐ ďĞĞŶ ŝŶƐƚƌƵŵĞŶƚĂů ŝŶ ŝŵƉůĞŵĞŶƟŶŐ ŵĂŶLJ ŝŶŶŽǀĂƟǀĞ ƐŽůƵƟŽŶƐ ĂŶĚ ďĞƐƚ ƉƌĂĐƟĐĞƐ ƚŽ ĂƵƚŽŵĂƚĞ ĂŶĚ ƚƌĂŶƐĨŽƌŵ ǀĂƌŝŽƵƐ ĨƌŽŶƚƐ͕ ŵŝĚĚůĞ ĂŶĚ ďĂĐŬ ŽĸĐĞ ŽƉĞƌĂƟŽŶĂů ƉƌŽĐĞƐƐĞƐ ƚŽ ďƌŝŶŐ ĂďŽƵƚ ĞĸĐŝĞŶĐŝĞƐ ĂŶĚ ŽƉƟŵŝnjŝŶŐ ĐŽƐƚƐ͘ ,Ğ ŚĂƐ ŵĂŶĂŐĞĚ ůĂƌŐĞͲƐĐĂůĞ ŝŶƚĞƌͲ ĐŽŶƟŶĞŶƚĂů ƉƌŽũĞĐƚƐ ĂƐ ƉĂƌƚ ŽĨ Ă ΨϯϬϬ ŵŶ ƉƌŽŐƌĂŵ͕ ďƵĚŐĞƚƐ ŽĨ ŽǀĞƌ `ϯϬϬ ĐƌŽƌĞ Ε Ψϲϳ ŵŶͬLJĞĂƌ͕ ĂŶĚ ůĂƌŐĞͲƐŝnjĞĚ ƚĞĂŵƐ ŽĨ ϲϬϬ ƉĞŽƉůĞ ǁŝƚŚ ĂŶ ŝŶͲŚŽƵƐĞͬŽƵƚƐŽƵƌĐĞĚ ĂŶĚ ŽŶƐŝƚĞͬŽīƐŝƚĞ ŵŝdž ŽĨ ƌĞƐŽƵƌĐĞƐ ǁŚŝůĞ ǁŽƌŬŝŶŐ ŝŶ ƚŚĞ h^͘ ,Ğ ĚƌĂǁƐ ĂƩĞŶƟŽŶ ƚŽǁĂƌĚƐ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĐĂů ůŝŵŝƚĂƟŽŶƐ ŝŶ /ŶĚŝĂŶ ŚĞĂůƚŚĐĂƌĞ ƐĞĐƚŽƌ ĂŶĚ ƐƵďƐĞƋƵĞŶƚ / d ƐŽůƵƟŽŶƐ͕ ǁŚŝĐŚ &ŽƌƟƐ ,ĞĂůƚŚĐĂƌĞ ŚĂƐ ĂůƌĞĂĚLJ ĚĞƉůŽLJĞĚ ĂŶĚ ŝƐ ůŽŽŬŝŶŐ ƚŽ ŝŵƉůĞŵĞŶƚ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘ džĐĞƌƉƚƐͶ

—Rajiv Singh Sehgal, CIO, Fortis Healthcare India

‘India lacks country-specific healthcare IT regulations’

W

hat are the Top ICT challenges faced by the healthcare industry, and what are the

key trends?

Overall, the healthcare industry lacks the ĨŽůůŽǁŝŶŐ / d ƉƌŽǀŝƐŝŽŶƐ͗ ŽƵŶƚƌLJͲƐƉĞĐŝĮĐ ŚĞĂůƚŚĐĂƌĞ /d ƌĞŐƵůĂƟŽŶƐ͕ ŝŶƚĞƌŶĂƟŽŶĂů ŚĞĂůƚŚĐĂƌĞ ŝŶĨŽƌŵĂƟŽŶ ĞdžĐŚĂŶŐĞ ƐƚĂŶĚĂƌĚ ĞŶĨŽƌĐĞŵĞŶƚ͕ ŝŶĨŽƌŵĂƟŽŶ ĂǀĂŝůĂďŝůŝƚLJ Ăƚ ƚŚĞ ƉŽŝŶƚͲŽĨͲĐĂƌĞ͕ ŝŶĞdžƉĞŶƐŝǀĞ ŵĂƉping communication technology with organized information, and medical /d ĞƋƵŝƉŵĞŶƚ ĂŶĚ ƐŽůƵƟŽŶƐ ǁŚŝĐŚ ĂƌĞ ƵƉŐƌĂĚĂďůĞ ĂŶĚ ĚƵƌĂďůĞ͘

Over the last few years, majority of healthcare service delivery were catered ďLJ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƐĞƚͲƵƉƐ ĂŶĚ ŝŶĚŝǀŝĚƵĂů ĚŽĐƚŽƌƐ ƉƌĂĐƟĐŝŶŐ ƉƌŝǀĂƚĞůLJ͘ ,ŽǁĞǀĞƌ ƚŚĞ ƐĐĞŶĂƌŝŽ ŝƐ ƌĂƉŝĚůLJ ĐŚĂŶŐŝŶŐ ďĞĐĂƵƐĞ ŽĨ the quality healthcare and increasing deŵĂŶĚ͘ /Ŷ ƌĞĐĞŶƚ ŵŽŶƚŚƐ͕ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ foreign direct investments in the healthĐĂƌĞ ŵĂƌŬĞƚ ŝŶ /ŶĚŝĂ͘ WƌŝǀĂƚĞ ŚŽƐƉŝƚĂůƐ ĂƌĞ ŝŶǀĞƐƟŶŐ ŝŶ / d ĨƌĂŵĞǁŽƌŬ͕ ĂŶĚ ŝƚ͛Ɛ ďĞŝŶŐ ƐůŽǁůLJ ĂĚŽƉƚĞĚ ďLJ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚͲ ƌƵŶ ƐĞƚͲƵƉƐ ĂƐ ǁĞůů͘ WƌŝǀĂƚĞ ŚĞĂůƚŚĐĂƌĞ ĐŽŵƉĂŶŝĞƐ͕ ǁŚĞƌĞ / d ĂĚŽƉƟŽŶ ƐƚĂƌƚĞĚ ĞĂƌůLJ͕ ŚĂǀĞ ŝŶŝƟĂƚĞĚ ŶĞǁ ƉŽŝŶƚͲŽĨͲĐĂƌĞ ƐŽůƵƟŽŶƐ͘ tŝƚŚ ůĂƚĞƐƚ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ůŝŬĞ

100 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƚĂďůĞƚƐ͕ ƐŵĂƌƚƉŚŽŶĞƐ͕ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ ĐŽŵƉĂƟďůĞ ĨŽƌ ƚŚĞƐĞ ĚĞǀŝĐĞƐ͕ ŵŽďŝůŝƚLJ ǁŝůů ďĞ ƚŚĞ ĨŽĐƵƐ ŝŶ ƚŚĞ ĨƵƚƵƌĞ͘ Hospitals seem to be gradually moving towards ICT outsourcing. Are you planŶŝŶŐ ƚŽ ŵŽǀĞ ĂŶLJ ŽĨ LJŽƵƌ ĂĐƟǀŝƟĞƐ͍ The core reason for outsourcing is to ĂǀŽŝĚ ƌĞŝŶǀĞŶƟŶŐ ƚŚĞ ǁŚĞĞů ĂŶĚ ŚŝƌĞ ĞdžƉĞƌƚƐ ƚŽ ĚŽ ƌŽƵƟŶĞ ĂĐƟǀŝƟĞƐ͘ /Ŷ ŚĞĂůƚŚĐĂƌĞ͕ ƌŽƵƟŶĞ /d ĂĐƟǀŝƟĞƐ ǁĂƐƚĞ ƟŵĞ ŽĨ senior IT management and they are unĂďůĞ ƚŽ ĨŽĐƵƐ ŽŶ ŶĞǁ ŝŵƉƌŽǀĞŵĞŶƚ ĂƌĞĂƐ͘ /Ŷ ƚŚĞ ůĂƐƚ ĨĞǁ ŵŽŶƚŚƐ͕ &ŽƌƟƐ ŚĂƐ ĂůƌĞĂĚLJ ƚĂŬĞŶ ƐŽŵĞ ƐƚĞƉƐ ƚŽ ŽƵƚƐŽƵƌĐĞ ƌŽƵƟŶĞ

ũŽďƐ ůŝŬĞ ĨĂĐŝůŝƚLJ ŵĂŶĂŐĞŵĞŶƚ ƐĞƌǀŝĐĞƐ͕ ĚĂƚĂ ĐĞŶƚĞƌ͕ ĞŵĂŝů ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ͕ ĞƚĐ͘ ĂƐĞĚ ŽŶ ŝƚƐ ƐƵĐĐĞƐƐ͕ ǁĞ ŚĂǀĞ ƉůĂŶƐ ƚŽ ŽƵƚƐŽƵƌĐĞ ŽƚŚĞƌ ĂƌĞĂƐ͕ ůŝŬĞ ĂƉƉůŝĐĂƟŽŶ ĚĞƉůŽLJŵĞŶƚ͕ W ^͕ ŝŶƚƌĂŶĞƚͬĐŽůůĂďŽƌĂƟŽŶ ƚŽŽů͕ ĂŶĚ ƵƐĞ ^ĂĂ^ ŵŽĚĞů ĨŽƌ ŶĞǁ ƐŽůƵƟŽŶƐ͕ ĂƐ ǁĞůů͘ ƌĞ LJŽƵ ĞǀĂůƵĂƟŶŐ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ EMR/EHR in your hospitals? >ĞƐƐ ƉĂƉĞƌ ĂĚŵŝŶŝƐƚƌĂƟŽŶ͕ ĐŽƐƚ ƐĂǀŝŶŐ͕ ĂǀŽŝĚĂŶĐĞ ŽĨ ĚƵƉůŝĐĂƚĞ ŽƌĚĞƌŝŶŐ͕ ƉĂƟĞŶƚ ƚƌĂĐŬŝŶŐ͕ ĨĂƐƚĞƌ d͕ ĂŶĚ ŵƵůƟƉůĞ ǀŝĞǁ ŽĨ ƌĞůĞǀĂŶƚ ŝŶĨŽƌŵĂƟŽŶ ƚŽ Ăůů ĚĞƉĂƌƚŵĞŶƚƐ ĂƌĞ ƐŽŵĞ ŽĨ ƚŚĞ ĂĚŵŝŶŝƐƚƌĂƟǀĞ ĂĚǀĂŶƚĂŐĞƐ ŽĨ ƵƐŝŶŐ DZ͘ KŶ ƚŚĞ ĐůŝŶŝĐĂů ĨƌŽŶƚ͕ ĐŽŶƚƌĂ ŵĞĚŝĐĂƟŽŶ ĂůĞƌƚƐ͕ ŵƵůƟƉůĞ ǀŝĞǁƐ ŽĨ ĐůŝŶŝĐĂů ŝŶĨŽƌŵĂƟŽŶ͕ ĂǀŽŝĚŝŶŐ ŵĞĚŝĐĂƟŽŶ͕ ĂŶĚ ĨŽŽĚ ĂůůĞƌŐŝĞƐ ĂƌĞ ĨĞǁ ďĞŶĞĮƚƐ ŽĨ DZ͘ &ŽƌƟƐ ŚĂƐ ŝŵƉůĞŵĞŶƚĞĚ DZ ŝŶ ŵŽƐƚ ŽĨ ŝƚƐ ŚŽƐƉŝƚĂůƐ͖ ĂŶĚ ŝŶ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌ͕ ǁĞ ǁŝůů ƚĂŬĞ ƚŚŝƐ ĂƵƚŽŵĂƟŽŶ ƚŽ ƚŚĞ ŶĞdžƚ ůĞǀĞů ĨŽƌ ĂƌĞĂƐ ůŝŬĞ ĚĞĐŝƐŝŽŶ ƐƵƉƉŽƌƚ ƐLJƐƚĞŵƐ͕ ďůŽŽĚ ďĂŶŬ ŝŶƚĞŐƌĂƟŽŶƐ͕ ĂŶĚ ĐĞŶƚƌĂůŝnjĂƚŝŽŶ ŽĨ ƚŝĞƌͲϭ ŚŽƐƉŝƚĂůƐ͘ tĞ ǁŝůů ďĞ ƚĂŬŝŶŐ ƵƉ ,Z ŝŵƉůĞŵĞŶƚĂƟŽŶ ĂŌĞƌ ƚŚĞ ĐŽŵƉůĞƟŽŶ ŽĨ DZ ĂŶĚ ƌĞůĂƚĞĚ ďĂƐĞ ĂƵƚŽŵĂƟŽŶ͘ How are you leveraging e-health and m-health services in your hospital? tŝƚŚ ƚŚĞ ƉĞŶĞƚƌĂƚŝŽŶ ŽĨ ŵŽďŝůĞƐ ĂŶĚ ƐŵĂƌƚ ŵŽďŝůĞƐ ŝŶ Ăůů ŐĞŽŐƌĂƉŚŝĞƐ ŽĨ /ŶĚŝĂ͕ ŝƚ ŝƐ ƵŶĂǀŽŝĚĂďůĞ ƚŽ ƵƟůŝnjĞ ƚŚŝƐ ƚĞĐŚŶŽůŽŐLJ ŵĞĚŝƵŵ ƚŽ ĐŽŶŶĞĐƚ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ͘ tĞ͕ Ăƚ &ŽƌƟƐ͕ ŚĂǀĞ ĂůƌĞĂĚLJ ĚĞƉůŽLJĞĚ ƐŽŵĞ ŽĨ ƚŚĞ ƐŽůƵƟŽŶƐ ƚŽ ŚĞůƉ ƚŚĞ ŝŶƚĞƌŶĂů ƐƚĂīͬ ĚŽĐƚŽƌƐ ƚŽ ĞŶŚĂŶĐĞ ƉĂƟĞŶƚ ƐĂƟƐĨĂĐƟŽŶ ĂŶĚ ĞŶƐƵƌĞ ĨĂƐƚĞƌ ĚĞůŝǀĞƌLJ ŽĨ ĐĂƌĞ͘ /Ŷ ƚŚĞ ĐŽŵŝŶŐ ƟŵĞƐ͕ ǁĞ ůŽŽŬ ĨŽƌǁĂƌĚ ƚŽ ĞdžƉůŽƌĞ ĚŝƌĞĐƚ ĐƵƐƚŽŵĞƌ ƚŽƵĐŚͲƉŽŝŶƚƐ͕ ƵƐŝŶŐ ŵŽďŝůĞ ĂŶĚ ĐƵƐƚŽŵĞƌ ǁĞď ƉŽƌƚĂů͕ ƚŽ ĚĞůŝǀĞƌ ďĞƚƚĞƌ ŚĞĂůƚŚĐĂƌĞ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ĚŝƐĞĂƐĞ ĞĚƵĐĂƟŽŶ ǁŝƚŚ ƉĂƟĞŶƚ ĚĂƚĂ ƉƌŝǀĂĐLJ͘ A lot of acquisitions are happening in this sector. How does ICT assist post-merger?

DŽƐƚ ĐŽŵƉĂŶŝĞƐ ĨĂĐĞ ƉƌŽďůĞŵƐ ŝŶ ŝŶƚĞŐƌĂƟŶŐ ŝŶĨŽƌŵĂƟŽŶ ƐLJƐƚĞŵƐ ƉŽƐƚͲŵĞƌŐĞƌ͕ ǁŚŝĐŚ ƌĞƐƵůƚƐ ŝŶ ĚĞůĂLJĞĚ ĂĐĐƵƌĂƚĞ ƌĞǀĞŶƵĞ ƌĞƉŽƌƟŶŐ͕ ŵŝƐƐŝŶŐ ďƵƐŝŶĞƐƐ ŽƉƉŽƌ-

ƚƵŶŝƟĞƐ͕ ĂŶĚ ĚĞůĂLJĞĚ ƉĞŽƉůĞ ĂŶĚ ƉƌŽĐĞƐƐ ŝŶƚĞŐƌĂƟŽŶƐ͘ KƌŐĂŶŝnjĂƟŽŶ ĐĂŶ ŵŝŶŝŵŝnjĞ ŝŶĨŽƌŵĂƟŽŶ ƐLJƐƚĞŵƐ ŝŶƚĞŐƌĂƟŽŶ ŝƐƐƵĞƐ ďLJ ŝŶĐůƵĚŝŶŐ /d ƚĞĂŵƐ ŝŶ ƚŚĞŝƌ ĂĐƋƵŝƐŝƟŽŶ ƐƚƌĂƚĞŐLJ ĂŶĚ ĚĞĐŝƐŝŽŶƐ͘ What is the rate of Computerized WƌŽǀŝĚĞƌ KƌĚĞƌ ŶƚƌLJ ; WK Ϳ ĂĚŽƉƟŽŶ in India? Has it been deployed in your hospital?

DŽƐƚ ůĂƌŐĞ ŚŽƐƉŝƚĂůƐ ĂĐƌŽƐƐ /ŶĚŝĂ ŚĂǀĞ WK ƐLJƐƚĞŵƐ ŝŶ ƉůĂĐĞ͕ ďƵƚ ƚŚĞ ĂĚŽƉƟŽŶ ŐŽǀĞƌŶĂŶĐĞ ŝƐ ŶŽƚ ĞīĞĐƟǀĞ͘ DŽƐƚ ƉƌŝǀĂƚĞ ŚŽƐƉŝƚĂůƐ ĚŽ ĨŽůůŽǁ ĐŽŵƉƵƚĞƌŝnjĞĚ ŽƌĚĞƌŝŶŐ ďƵƚ ŵŽƐƚůLJ ďLJ ƚŚĞ ŶƵƌƐŝŶŐ ƚĞĂŵ ĂŶĚ ŶŽƚ ĐůŝŶŝĐŝĂŶƐ͘ dǁŽ ŵĂũŽƌ ƌĞĂƐŽŶƐ ĨŽƌ ĐůŝŶŝĐŝĂŶƐ ŶŽƚ ƵƐŝŶŐ WK ŝƐ ƚŚĞ ƟŵĞͲĐŽŶƐƵŵŝŶŐ ƵƐĞƌ ŝŶƚĞƌĨĂĐĞƐ ŽĨ ƐŽůƵƟŽŶƐ ĂŶĚ ĂǀĂŝůĂďŝůŝƚLJ

ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌ͕ &ŽƌƟƐ ŝƐ ĐŽŶƐŽůŝĚĂƟŶŐ ĚĞĐĞŶƚƌĂůŝnjĞĚ ,/^ ƐLJƐƚĞŵƐ ƚŽ Ă ĐĞŶƚƌĂůŝnjĞĚ ƐLJƐƚĞŵ ƚŽ ĂǀŽŝĚ ŵƵůƟƉůĞ ƐĞĐƵƌŝƚLJ ƚŚƌĞĂƚ ƉŽŝŶƚƐ͘ What is the investment planned for ICT in FY12 and what is the forecast for FY13. Areas where you are planning to invest in ICT? ƵƌƌĞŶƚůLJ͕ &ŽƌƟƐ ŝƐ ĨŽĐƵƐĞĚ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ ĚĞĐĞŶƚƌĂůŝnjĞĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ ƚŽ ŚĂǀĞ ďĞƩĞƌ ĐŽŶƚƌŽů͕ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͕ ĐŽƐƚ ƐĂǀŝŶŐ͕ ĂŶĚ ƚĞĐŚŶŽůŽŐLJ ƵƉͲ ƚŝŵĞ͘ KŶ ĐůŝŶŝĐĂů ĂƉƉůŝĐĂƚŝŽŶ ĨƌŽŶƚ͕ ǁĞ ĂƌĞ ĂůƐŽ ĞdžƉůŽƌŝŶŐ ŽŶ ƵƐŝŶŐ ƚĂďůĞƚƐ ĂŶĚ ƐŵĂƌƚƉŚŽŶĞ ďĂƐĞĚ ĂƉƉƐ ĨŽƌ ďĞƩĞƌ ƉĂƟĞŶƚ ĐĂƌĞ ĚĞůŝǀĞƌLJ͘ &ŽůůŽǁŝŶŐ ŵĂũŽƌ ƉƌŽũĞĐƚƐ ƚŽ ƐĞƚ ďĂƐĞ ĨŽƌ ŽƚŚĞƌ ŝŶŝƟĂƟǀĞƐ ĂƌĞ ŬĞLJ ĨŽƌ

/Ŷ ƚŚĞ ŶĞdžƚ ĮƐĐĂů͕ ǁĞ ƉůĂŶ ƚŽ ƉƌŽǀŝĚĞ ŵŽďŝůĞ ďĂƐĞĚ ŝŶĨŽƌŵĂƟŽŶ services to corporate and end-customers ŽĨ ƐŽůƵƟŽŶƐ Ăƚ ƉŽŝŶƚͲŽĨͲĐĂƌĞ͘ tŝƚŚŝŶ &ŽƌƟƐ͕ WK ĂĚŽƉƟŽŶ ŝƐ ĨƌĂŐŵĞŶƚĞĚ͖ ŵŽƐƚ ůĂƌŐĞ ŚŽƐƉŝƚĂůƐ ĚŽ ƵƐĞ ƐLJƐƚĞŵƐ ǁŚĞƌĞĂƐ ŝŶ ƌĞŵĂŝŶŝŶŐ ŝƚ ŝƐ ƵƐĞĚ ďLJ ŶƵƌƐŝŶŐ͘ /d Ăƚ &ŽƌƟƐ ŝƐ ǁŽƌŬŝŶŐ ƚŽ ƉƌŽǀŝĚĞ ďĞƩĞƌ͕ ƵŶŝĮĞĚ ŝŶƚĞƌĨĂĐĞƐ ĂŶĚ ůŝŐŚƚ ŵŽďŝůĞ ƐLJƐƚĞŵƐ ĂǀĂŝůĂďůĞ Ăƚ ƚŚĞ ƉŽŝŶƚͲŽĨͲĐĂƌĞ ƚŽ ŚĞůƉ ĐůŝŶŝĐŝĂŶƐ ŝŶ ƚŚŝƐ ĂĚŽƉƟŽŶ͘ Technology may introduce new sources of error and risks; how do you handle this risk? What is your security strategy? dĞĐŚŶŽůŽŐLJ ƌŝƐŬƐ ŝŶ ŚĞĂůƚŚĐĂƌĞ ŝŶĚƵƐƚƌLJ ĂƌĞ ĂƐ ĐƌŝƟĐĂů ĂƐ ĂŶLJ ŽƚŚĞƌ ŝŶĚƵƐƚƌLJ ůŝŬĞ ŝŶƐƵƌĂŶĐĞ͕ ďĂŶŬŝŶŐ͕ ĂǀŝĂƟŽŶ͕ ĞƚĐ͘ ,ĞŶĐĞ /d ƐŽůƵƟŽŶƐ ĨŽƌ ŚĞĂůƚŚĐĂƌĞ ŝŶĚƵƐƚƌLJ ĂƌĞ ĚĞƐŝŐŶĞĚ ƐƵĐŚ ƚŚĂƚ ǁĞ ŵĂŝŶƚĂŝŶ ƉĂƟĞŶƚ ŝŶĨŽƌŵĂƟŽŶ ĐŽŶĮĚĞŶƟĂůŝƚLJ͘ ƉĂƌƚ ĨƌŽŵ ĂƉƉůŝĐĂƟŽŶͲůĞǀĞů ƐĞĐƵƌŝƚLJ͕ ǁĞ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ǁĞ ĚĞƉůŽLJ ƌĞƋƵŝƌĞĚ ƐĞĐƵƌŝƚLJ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ďĞĨŽƌĞ ƐŽůƵƚŝŽŶ ƌŽůůŽƵƚƐ͘ /Ŷ

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ƚŚĞ ĐŽŵŝŶŐ ĮƐĐĂů LJĞĂƌͶĐŽŶƐŽůŝĚĂƟŽŶ ŽĨ ƉƌŝŵĂƌLJ ĚĂƚĂ ĐĞŶƚĞƌ͕ ƐĞƫŶŐ ƵƉ ĚŝƐĂƐƚĞƌ ƌĞĐŽǀĞƌLJ ƐŝƚĞ͕ ĂŶĚ ƌŽůůŝŶŐ ŽƵƚ ƐƚĂŶĚĂƌĚŝnjĞĚ ĐŽŵŵŽŶ ZW ĂĐƌŽƐƐ /ŶĚŝĂ ůŽĐĂƟŽŶ &Žƌ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͕ ǁŚĂƚ ĂƌĞ ƐŽŵĞ of your ICT initiatives? And how do you plan to monitor and improve going forward? &ŽƌƚŝƐ ŝƐ ǁŽƌŬŝŶŐ ŽŶ ƚŽ ƉƌĞƉĂƌĞ ďĂƐŝĐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ ĐƵƐƚŽŵĞƌ ƐĞůĨͲƐĞƌǀŝĐĞ ƉŽƌƚĂů ƐĞƌǀŝĐĞƐ ŝŶ Ă ƉŚĂƐĞĚ ŵĂŶŶĞƌ ;ĐƵƐƚŽŵĞƌ ƌĞŐŝƐƚƌĂƟŽŶ͕ ĂƉƉŽŝŶƚŵĞŶƚƐͬƐĐŚĞĚƵůŝŶŐ͕ ƉĂLJŵĞŶƚƐ͕ ŽŶůŝŶĞ ůĂď ƌĞƉŽƌƚƐͿ͘ /Ŷ ƚŚĞ ŶĞdžƚ ĮƐĐĂů͕ ǁĞ ƉůĂŶ ƚŽ ƉƌŽǀŝĚĞ ŵŽďŝůĞ ďĂƐĞĚ ŝŶĨŽƌŵĂƟŽŶ ƐĞƌǀŝĐĞƐ ƚŽ ĐŽƌƉŽƌĂƚĞ ĂŶĚ ĞŶĚͲĐƵƐƚŽŵĞƌƐ͘ tŚĂƚ ƐŝŐŶŝĮĐĂŶƚ / d ŝŶŝƟĂƟǀĞƐ ǁŽƵůĚ your hospital undertake next? tĞ ĂƌĞ ŝŶƚĞŶĚŝŶŐ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ ůŽǁͲĐŽƐƚ ƵŶŝƚ /d ƚŽ ĞƐƚĂďůŝƐŚ ĚŝƐĂƐƚĞƌ ƌĞĐŽǀĞƌLJ ĨŽƌ Ă ŐůŽďĂů ƐĞƚͲƵƉ ĂŶĚ ƚŽ ƐĞƚ ƵƉ ĂŶ ŝŶƚĞŐƌĂƚĞĚ ŝŶƚĞŶƐŝǀĞ ĐĂƌĞ͘ Malini N malinin@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 101

CIO SPEAK

Dr Neena Pahuja, CIO, Max Healthcare, with an experience of over 27 years, is ingenious in IT ƌŽĂĚŵĂƉ ƉůĂŶŶŝŶŐ͕ ĂƉƉůŝĐĂƟŽŶ Θ ƉƌŽĚƵĐƚ ĚĞǀĞůŽƉŵĞŶƚ͕ ZW Θ ƐƵƉƉůLJ ĐŚĂŝŶ ŝŵƉůĞŵĞŶƚĂƟŽŶ͕ ĂŶĂůLJƟĐĂů ƚŽŽůƐ͕ ĮŶĂŶĐŝĂů ƉůĂŶŶŝŶŐ͕ ĞƚĐ͘ ^ŚĞ ŚĂƐ ƐƉĞĂƌŚĞĂĚĞĚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ EHR system which features drug-toĚƌƵŐ ŝŶƚĞƌĂĐƟŽŶ͕ ĂƌĐŽĚĞ DĞĚŝĐĂů ĚŵŝŶŝƐƚƌĂƟŽŶ ; D Ϳ͕ ĞƚĐ͘ ŶĚ͕ ŚĂƐ ĂůƐŽ ĨĂĐŝůŝƚĂƚĞĚ ƚŚĞ ƉƌŽĚƵĐƟǀŝƚLJ ŽĨ ĚŽĐƚŽƌƐ ƚŚƌŽƵŐŚ ƚŚĞ ĐƌĞĂƟŽŶ ŽĨ some mobile healthcare delivery ƉůĂƞŽƌŵƐ͘ ƚ DĂdž ,ĞĂůƚŚĐĂƌĞ͕ ƐŚĞ has steered IT outsourcing together ǁŝƚŚ ĚĂƚĂ ĐĞŶƚĞƌ ŵŝŐƌĂƟŽŶ ĨŽƌ ƚŚĞ ŚŽƐƉŝƚĂůƐ͘ ůŽŶŐƐŝĚĞ͕ ƐŚĞ ĚŝƌĞĐƚĞĚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ Ă ƉƌŝǀĂƚĞ cloud to support the required scale of ŽƉĞƌĂƟŽŶƐ͘ ^ŚĞ ƚĂůŬƐ ĂďŽƵƚ ƚŚĞ ƚĞĐŚ ĚŽƐĂŐĞ Ăƚ DĂdž ,ĞĂůƚŚĐĂƌĞ͘ džĐĞƌƉƚƐʹ

—Dr Neena Pahuja CIO, Max Healthcare

‘We have pioneered a mobile health platform in collaboration with MphRx’

W

hat are the technological trends in healthcare sector? And what a r e t h e p ro m i n e n t ICT challenges?

Increasingly, the healthcare sector is adopting IT to provide quality services which ĂƌĞ ĂĐĐĞƐƐŝďůĞ ĂŶĚ ĂīŽƌĚĂďůĞ͘ dƌĂĚŝƟŽŶally, healthcare workforce is mobile yet ƚĞƚŚĞƌĞĚ ƚŽ ƉĂƉĞƌ ƌĞĐŽƌĚƐ ĂŶĚ ǁŽƌŬŇŽǁƐ ĂƌŽƵŶĚ ŝƚ͘ dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ŶŽǁ ƐƚƌŝǀŝŶŐ ƚŽ

free the workforce and make it possible ƚŽ ĂĐĐĞƐƐͬƌĞĐŽƌĚ ŝŶĨŽƌŵĂƟŽŶ Ăƚ ĂŶLJ ƟŵĞ͕ ĂŶLJ ƉůĂĐĞ͘ dŚĞƌĞ ŝƐ ĂůƐŽ ĂŶ ŝŶĐƌĞĂƐŝŶŐ ƚƌĞŶĚ ƚŽǁĂƌĚƐ ŽƵƚƐŽƵƌĐŝŶŐ /d ƐĞƌǀŝĐĞƐ͘ Overall, the healthcare industry is ĨĂĐŝŶŐ ŵƵůƟƉůĞ / d ĐŚĂůůĞŶŐĞƐ͕ ƐŽŵĞ ŽĨ the most important ones include—code ƐƚĂŶĚĂƌĚŝnjĂƟŽŶ ĂĐƌŽƐƐ ƚŚĞ ŝŶĚƵƐƚƌLJ͕ ĚĂƚĂ interoperability/data exchange, integratĞĚ / d ƐŽůƵƟŽŶƐ ǁŝƚŚ ĐůŝŶŝĐĂů ǁŽƌŬŇŽǁƐ͕ striking a balance between access and

102 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

security, and training in usage of system together with high initial investment ƌĞƋƵŝƌĞĚ ƚŽ ĐƌĞĂƚĞ ƚŚĞ ƐLJƐƚĞŵ͘ How important is ICT outsourcing in healthcare?

Primarily, hospitals are the providers of healthcare services, which encompasses the complexities of diseases and their ƚƌĞĂƚŵĞŶƚ͘ dŚĞƌĞ ŝƐ Ă ƌĞĂůŝnjĂƟŽŶ ƚŚĂƚ ŚŽƐpitals’ core competency is in managing

ƚŚĞ ĚŝƐĞĂƐĞƐ ĂŶĚ ŚĞĂůƚŚ ŽĨ ƚŚĞŝƌ ƉĂƟĞŶƚƐ͘ dŚĞƌĞĨŽƌĞ ƚŽ ďƌŝŶŐ ďĂĐŬ ƚŚĞ ĨŽĐƵƐ ƚŽ ƉĂƟĞŶƚ ĐĂƌĞ͕ ǁĞ ŚĂǀĞ ŽƵƚƐŽƵƌĐĞĚ ƚŚĞ /d ƐĞƌǀŝĐĞƐ ƚŽ Ğůů ŝŶ ϮϬϬϵ͘ KŶĞ ŽĨ ƚŚĞ ĮƌƐƚ ƐƚĞƉ ǁĞ ƚŽŽŬ ĂƐ ƉĂƌƚ ŽĨ ƚŚŝƐ ŽƵƚƐŽƵƌĐŝŶŐ ǁĂƐ ƚŽ ĐƌĞĂƚĞ Ă ƉƌŝǀĂƚĞ ƐĐĂůĂďůĞ ĐůŽƵĚ ĨŽƌ ŽƵƌ ĂƉƉůŝĐĂƟŽŶƐ ƚŽ ƐƵƉƉŽƌƚ ƚŚĞ ƉůĂŶŶĞĚ ŐƌŽǁƚŚ͘ tŚĂƚ ĂƌĞ LJŽƵƌ ,Z ŝŶŝƟĂƟǀĞƐ ƚŽ ĞŶŚĂŶĐĞ the quality of healthcare and administraƟǀĞ ĞĸĐŝĞŶĐLJ Ăƚ DĂdž͍ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ,Z ĂĐƌŽƐƐ ϰ ŚŽƐƉŝƚĂůƐ ŽĨ ŽƵƌƐ ŝŶ ϮϬϭϭ͕ ǁŝƚŚ ŵŽƌĞ ƉůĂŶŶĞĚ ĨŽƌ ĚĞƉůŽLJŵĞŶƚ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ LJĞĂƌ͘ ,Z ŚĂƐ ŶŽǁ ŵĂĚĞ ŝƚ ƉŽƐƐŝďůĞ ƚŽ ŵĂŝŶƚĂŝŶ Ă ƐŝŶŐůĞ͕ ƵŶŝĮĞĚ ƌĞĐŽƌĚ ŽĨ ƚŚĞ ƉĂƟĞŶƚ ĂĐƌŽƐƐ ŽƵƌ ŚŽƐƉŝƚĂůƐ͘ ĐĐĞƐƐ ƚŽ ƉĂƟĞŶƚ ŝŶĨŽƌŵĂƟŽŶ Ăƚ ƚŚĞ ƉŽŝŶƚ ŽĨ ĐĂƌĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ƉĂƟĞŶƚ ĐĂƌĞ ĂŶĚ ƌĞĚƵĐĞ ƚŚĞ ŝŶĐŝĚĞŶĐĞ ŽĨ ŵĞĚŝĐĂů ĞƌƌŽƌƐ͘ ĂƚĂ ĐĂƉƚƵƌĞ ĂĐƌŽƐƐ ŵƵůƟƉůĞ ŚŽƐƉŝƚĂůƐ ĐŽƵƉůĞĚ ǁŝƚŚ ĚĂƚĂ ĂŶĂůLJƐŝƐ ǁŽƵůĚ ŚĞůƉ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŝŶ ŝŵƉƌŽǀŝŶŐ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ ĂŶĚ ďƌŝŶŐ ĞĸĐŝĞŶĐŝĞƐ͘ ĚĚŝƚŝŽŶĂůůLJ͕ ,Z ŚĂƐ ĂůƐŽ ďĞĐŽŵĞ Ă ǀĞŚŝĐůĞ ĨŽƌ ƵƐ ĨŽƌ ĐŽůůĂďŽƌĂƟŽŶ ĂĐƌŽƐƐ ŚŽƐƉŝƚĂůƐ ĨŽƌ Ă ƐƉĞĐŝĂůŝƐƚ ƐŝƫŶŐ ŝŶ ĞůŚŝ ƚŽ ͚ǀŝƌƚƵĂůůLJ͛ ǀŝƐŝƚ ŚĂƟŶĚĂ͘ ůů ŽƵƌ ŚŽƐƉŝƚĂůƐ ŚĂǀĞ tŝͲ&ŝ ĂŶĚ ŵŽǀĂďůĞ ŽŵƉƵƚĞƌ ŽŶ tŚĞĞůƐ ; ŽtƐͿ ĂǀĂŝůĂďůĞ ŽŶ ƚŚĞ ĨůŽŽƌ͘ tŚĞƌĞǀĞƌ ƌĞƋƵŝƌĞĚ͕ ƚŚĞƐĞ ĚĞƐŬƚŽƉƐ ŚĂǀĞ ďĞĞŶ ĞƋƵŝƉƉĞĚ ǁŝƚŚ Ă ĐĂŵĞƌĂ͘ hƐŝŶŐ ƚŚĞ ĚĞƐŬƚŽƉ ĐŽůůĂďŽƌĂƟŽŶ ƚŽŽů ĐĂůůĞĚ DŝĐƌŽƐŽŌ >LJŶĐ͕ ƐƉĞĐŝĂůŝƐƚƐ ĐĂŶ ƌĞĂĚ ƚŚĞ ƉĂƟĞŶƚ ĚĞƚĂŝůƐ ŽŶ ƚŚĞŝƌ ƐĐƌĞĞŶƐ͘ tĞ ĂƌĞ ĂůƐŽ ƐĞĞŝŶŐ ƐŽŵĞ ĞĂƌůLJ ĮŶĂŶĐŝĂů ďĞŶĞĨŝƚƐ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚƐ͕ ƚŽŐĞƚŚĞƌ ǁŝƚŚ ƐƚĂŶĚĂƌĚŝnjĂƟŽŶ ŽĨ ĐĂƌĞ ĂĐƌŽƐƐ Ăůů ŚŽƐƉŝƚĂůƐ͘

ƚŚĞ ĐŽƵŶƚƌLJ͍ ,Žǁ ŚĂƐ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŐĞĂƌĞĚ ƵƉ ƚŽ ĚĞƉůŽLJ ƚĞůĞŵĞĚŝĐŝŶĞ͍ ůů ƚŚĞ ŐƌŽƵƉ ŚŽƐƉŝƚĂůƐ ĂƌĞ ƌŝĚŝŶŐ ŽŶ Ă ƉƌŝǀĂƚĞ ĐůŽƵĚ͕ ǁŝƚŚ ƵŶŝĮĞĚ ĂƉƉůŝĐĂƟŽŶƐ ƐƚĂĐŬ͕ ǁŚŝĐŚ ĞŶĂďůĞƐ ƌĞĂůͲƟŵĞ ŝŶĨŽƌŵĂƟŽŶ ƐŚĂƌŝŶŐ͘ ĞƐŬƚŽƉ ǀŝĚĞŽ ĐŽŶĨĞƌĞŶĐŝŶŐ Ăƚ ƚŚĞ ƉŽŝŶƚ ŽĨ ĐĂƌĞ ŚĂƐ ĂůƌĞĂĚLJ ďĞŝŶŐ ŝŶŝƟĂƚĞĚ͘ &Žƌ ĞdžĂŵƉůĞ͕ ƚŚĞ ĞŵĞƌŐĞŶĐLJ ĚĞƉĂƌƚŵĞŶƚ ŽĨ ^ĂŬĞƚ ŝƐ ůŝŶŬĞĚ ƚŽ ƚŚĂƚ ŽĨ ŚĂƟŶĚĂ ĂŶĚ DŽŚĂůŝ͘ dŚĞ ƐƵƉĞƌͲƐƉĞĐŝĂůŝƐƚ ĚŽĐƚŽƌ ĐĂŶ ƚĂŬĞ ͚ǀŝƌƚƵĂů ŝŶͲƉĂƟĞŶƚ ƌŽƵŶĚƐ͛ ŽĨ ĂŶLJ ŽĨ ƚŚĞ ŚŽƐƉŝƚĂůƐ ǁŚĞƌĞ ,Z ŝƐ ŝŵƉůĞŵĞŶƚĞĚ͘ sŝĚĞŽĐŽŶĨĞƌĞŶĐŝŶŐ ŝƐ ĂůƐŽ ƉůĂŶŶĞĚ ƚŽ ďĞ ƵƐĞĚ ĨŽƌ ƌĞŵŽƚĞ ĐŽŶƐƵůƚĂƟŽŶƐ ĂŶĚ ƐĞĐŽŶĚ ŽƉŝŶŝŽŶ ŚĞůƉŝŶŐ ƚŚĞ ƉĂƟĞŶƚƐ ƚŽ ůĞǀĞƌĂŐĞ ƚŚĞ / d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ƚŚĞ ƐƵƉĞƌͲƐƉĞĐŝĂůŝƐƚƐ ĨƌŽŵ ƌĞŵŽƚĞ

What is the rate of Computerized Provider KƌĚĞƌ ŶƚƌLJ ; WK Ϳ ĂĚŽƉƟŽŶ ŝŶ /ŶĚŝĂ͍ ,ĂƐ ŝƚ ďĞĞŶ ĚĞƉůŽLJĞĚ ŝŶ LJŽƵƌ ŚŽƐƉŝƚĂů͍ ^ŝŶĐĞ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ ,Z͕ ǁĞ ŚĂǀĞ ŚĂĚ Ă ĐŽŶƐŝƐƚĞŶƚ ĂĚŽƉƟŽŶ ƌĂƚĞ ŽĨ WK ĐůŽƐĞ ƚŽ ϭϬϬй͘ dŚŝƐ ŚĂƐ ďĞĞŶ ƉŽƐƐŝďůĞ ĚƵĞ ƚŽ Ă ǀĞƌLJ ƌŽďƵƐƚ ĐůŝŶŝĐĂů ƚƌĂŶƐĨŽƌŵĂƟŽŶ ƉƌŽĐĞƐƐ ƐĞƚ ŝŶ ƉůĂĐĞ ĂŶĚ ŵĂŶĂŐĞŵĞŶƚ ƐƉŽŶƐŽƌƐŚŝƉ͘ ^ŝŵŝůĂƌůLJ͕ ŽƚŚĞƌ ŚŽƐƉŝƚĂůƐ ĂƌĞ ĂůƐŽ ƐůŽǁůLJ ƉŝĐŬŝŶŐ ƵƉ ŽŶ ĂĚŽƉƟŽŶ ĂƐ ƚŚĞLJ ƐĞĞ ƚŚĞ ďĞŶĞĮƚƐ ƚŚĞƌĞ͘ tŚĂƚ ŝƐ LJŽƵƌ ƐĞĐƵƌŝƚLJ ƐƚƌĂƚĞŐLJ͍ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ƐĞĐƵƌŝƚLJ Ăƚ ƚŚĞ ůĞǀĞůƐ ŽĨ ŶĞƚǁŽƌŬ͕ ƐLJƐƚĞŵƐ͕ ƐĞƌǀĞƌƐ͕ ĂŶĚ ƵƐĞƌƐ͕ ƚŽ ŵŝŶŝŵŝnjĞ ƚŚĞ ƌŝƐŬƐ͘ ^ĞŶƐŝƟnjŝŶŐ ƵƐĞƌƐ ƚŽǁĂƌĚƐ ŐŽŽĚ ƉƌĂĐƟĐĞƐ ĂŶĚ ĂǁĂƌĞŶĞƐƐ ŽĨ ƐĞĐƵƌŝƚLJ

We have implemented an openƐŽƵƌĐĞ ,Z ĨƌŽŵ tŽƌůĚsŝƐƚ ǁŚŝĐŚ ŝƐ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞͲǁŝĚĞ ƐLJƐƚĞŵƐ ůŝŬĞ ,/^ ĂŶĚ W ^ ůŽĐĂƟŽŶƐ͘ tĞ ĂƌĞ ĂůƐŽ ĞdžƉůŽƌŝŶŐ ƐŽŵĞ ŚŽŵĞͲĐĂƌĞ ĚĞǀŝĐĞƐ ƚŽ ƚĂŬĞ ƚĞůĞŵĞĚŝĐŝŶĞ ƚŽ ƚŚĞ ŶĞdžƚ ƐƚĂŐĞ͘ ůĞĐƚƌŽŶŝĐ ŚĞĂůƚŚ ƌĞĐŽƌĚƐ ŝƐ ŶŽǁ ĂŶ ŝŶƚĞŐƌĂů ƉĂƌƚ ŽĨ ƚŚĞ ŚĞĂůƚŚĐĂƌĞ ƐĞŐŵĞŶƚ͘ ,ĂǀĞ you made any advancements/upgradaƟŽŶ ŝŶ ŚĞĂůƚŚ ŝŶĨŽƌŵĂƟĐƐ͍ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ĂŶ ŽƉĞŶͲƐŽƵƌĐĞ ,Z ĨƌŽŵ tŽƌůĚsŝƐƚ ͕ ǁŚŝĐŚ ŝƐ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞͲǁŝĚĞ ƐLJƐƚĞŵƐ ůŝŬĞ ,/^ ĂŶĚ W ^͘

,ĂǀĞ LJŽƵ ĐŽŶƐŝĚĞƌĞĚ ƚŚĞ ĨĞĂƐŝďŝůŝƚLJ ŽĨ ĞͲŚĞĂůƚŚ ĂŶĚ ŵͲŚĞĂůƚŚ ƐĞƌǀŝĐĞƐ ŝŶ LJŽƵƌ ŚŽƐƉŝƚĂů͍ tĞ ŚĂǀĞ ŝŶŝƟĂƚĞĚ Ă ŵŽďŝůĞ ŚĞĂůƚŚ ƉůĂƚĨŽƌŵ ŝŶ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ DƉŚZdž͕ ĨŽƌ ƚŚĞ ĮƌƐƚ ƟŵĞ ŝŶ E Z͕ ƚŽ ďƌŝŶŐ ƌĂĚŝŽůŽŐŝĐĂů ŝŵĂŐĞƐ ĂŶĚ ůĂď ƌĞƐƵůƚƐ ŽĨ ƚŚĞ ƉĂƟĞŶƚƐ ŽŶ ƉŚLJƐŝĐŝĂŶƐ͛ ƐŵĂƌƚƉŚŽŶĞƐ͘ ůů ŽƵƌ ŚŽƐƉŝƚĂůƐ ĂƌĞ tŝͲ&ŝͲĞŶĂďůĞĚ ǁŚŝĐŚ ĂůŽŶŐ ǁŝƚŚ ,Z ŵĞĂŶ ƚŚĂƚ Ăůů ƚŚĞ ĐůŝŶŝĐĂů ŝŶĨŽƌŵĂƟŽŶ ŝƐ ĂĐĐĞƐƐŝďůĞ ĂŶLJǁŚĞƌĞ ŝŶ ƚŚĞ ŚŽƐƉŝƚĂůƐ ďLJ ŵŽďŝůĞ ĂƵƚŚŽƌŝnjĞĚ ĐĂƌĞ ƉƌŽǀŝĚĞƌƐ͘

,Žǁ ŝƐ ƚĞĐŚŶŽůŽŐLJ ĞŶŚĂŶĐŝŶŐ ƚŚĞ ĐĂƌĞ ĚĞůŝǀĞƌLJ ƐLJƐƚĞŵƐ ŝŶ ƚŚĞ ŚĞĂůƚŚ ƐĞĐƚŽƌ͍ ZĞŵŽƚĞ ĚŝĂŐŶŽƐŝƐ ĂŶĚ ƚƌĞĂƚŵĞŶƚ ĂƌĞ ƌŝĚŝŶŐ ŽŶ ƚŚĞ ďĂĐŬ ŽĨ / d ƚŽ ĚĞůŝǀĞƌ ŚĞĂůƚŚ ƐĞƌǀŝĐĞƐ ŝŶ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘ ,ĞŶĐĞ / d ŝƐ ďĞŝŶŐ ƵƐĞĚ ĨŽƌ ĞĚƵĐĂƟŽŶ ĂŶĚ ƚƌĂŝŶŝŶŐ ŽĨ ďƵƐLJ ŵĞĚŝĐĂů ƉƌŽĨĞƐƐŝŽŶĂůƐ͕ ǁŝƚŚŽƵƚ ĚŝƐƌƵƉƟŶŐ ƚŚĞŝƌ ƉĂƟĞŶƚ ĐĂƌĞ ƌĞƐƉŽŶƐŝďŝůŝƟĞƐ͘ ,Z ŽĨ ƉĂƟĞŶƚ ƚŽŐĞƚŚĞƌ ǁŝƚŚ ůĂƚĞƐƚ ǀŝĚĞŽ ĐŽůůĂďŽƌĂƟŽŶ ƉƌŽǀŝĚĞƐ ĐŽŶĮĚĞŶĐĞ ƚŽ ďŽƚŚ ƉĂƟĞŶƚ ĂŶĚ ƚŚĞ ĚŽĐƚŽƌƐ ĨŽƌ ƵƐŝŶŐ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ƚĞůĞŵĞĚŝĐŝŶĞ ĨŽƌ ŚĞĂůƚŚĐĂƌĞ ĚĞůŝǀĞƌLJ͘

,Žǁ ĂƌĞ LJŽƵ ƉůĂŶŶŝŶŐ ƚŽ ŝŵƉƌŽǀĞ ŚĞĂůƚŚcare services in the remote areas of

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ƌŝƐŬƐ ĂƌĞ ĂůƐŽ ƉĂƌƚ ŽĨ ƚŚĞ ƐĞĐƵƌŝƚLJ ƐƚƌĂƚĞŐLJ͘ ŐĂŝŶ /d ŽƵƚƐŽƵƌĐŝŶŐ ƉƌŽǀŝĚĞƐ Ă ƋƵĂůŝĮĞĚ ƐĞƚ ŽĨ ƐĞĐƵƌŝƚLJ ƐƉĞĐŝĂůŝƐƚƐ ƚŽ ƉƌŽǀŝĚĞ ƚŚĞ ĚĞƐŝƌĞĚ Ϯϰdžϳ ƐƵƉƉŽƌƚ ŽŶ ƚŚŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ŝƐƐƵĞ͘ tŚĂƚ ĂƌĞ ƚŚĞ / d ƐŽůƵƟŽŶƐ ƉůĂŶŶĞĚ ĨŽƌ ƚŚĞ ĨƵƚƵƌĞ͍ /Ŷ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌƐ͕ ǁĞ ƉůĂŶ ƚŽ ƌŽůů ŽƵƚ ,Z ŝŶ ŽƚŚĞƌ ŚŽƐƉŝƚĂůƐ͕ ƉůĂŶ ĂŶ ZW͕ ĂŶĚ ĂůƐŽ ǁĂŶƚ ƚŽ ƵƐĞ ďƵƐŝŶĞƐƐ ŝŶƚĞůůŝŐĞŶĐĞ ĨŽƌ ĮŶĂŶĐŝĂů ĂŶĚ ĐůŝŶŝĐĂů ĂŶĂůLJƐŝƐ͘ ,Žǁ ĚŽ LJŽƵ ŚĂŶĚůĞ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͍ Ɛ ǁĞ ŶŽǁ ŚĂǀĞ ĐůĞĂŶ ĐůŝŶŝĐĂů ĚĂƚĂ͕ ǁĞ ǁĂŶƚ ƚŽ ƵƐĞ ĐůŝŶŝĐĂů ĂŶĂůLJƐŝƐ ƚŽ ƉƌŽĂĐƟǀĞůLJ ƌĞĂĐŚ ƚŽ ƉĂƟĞŶƚƐ ƚŽ ƐƵƉƉŽƌƚ ƚŚĞŵ͘ ĚĚŝƟŽŶĂůůLJ͕ ZD ŝƐ ĂŶŽƚŚĞƌ ŚŝŐŚ ƉƌŝŽƌŝƚLJ ŝƚĞŵ͘ tĞ ĂƌĞ ĂůƐŽ ůŽŽŬŝŶŐ ƚŽ ŽƵƚƐŽƵƌĐĞ ŽƵƌ ĐĂůů ĐĞŶƚĞƌ ƐĞƌǀŝĐĞƐ ƚŽ ďƌŝŶŐ ŝŶ ƚŚĞ ŵƵĐŚ ƌĞƋƵŝƌĞĚ ƉĞƌĨĞĐƟŽŶ ŝŶ ŽƵƌ ĐƵƐƚŽŵĞƌ ĐŽŶŶĞĐƚ ƉƌŽĐĞƐƐĞƐ͘ tŚĂƚ ĂƌĞ LJŽƵƌ ĨƵƚƵƌĞ / d ŝŶŝƟĂƟǀĞƐ͍ tĞ ĂƌĞ ƉůĂŶŶŝŶŐ ŽŶ ŝŵƉůĞŵĞŶƚŝŶŐ Ă ƌŽďƵƐƚ ZW ƐLJƐƚĞŵ͕ ĞdžƚĞŶĚŝŶŐ ƚŚĞ ,Z ƚŽ Ăůů ƚŚĞ ŚŽƐƉŝƚĂůƐ ŝŶ ƚŚĞ ŐƌŽƵƉ͕ ĐƌĞĂƟŶŐ Ă ďĂĐŬďŽŶĞ ŽĨ ƚĞůĞŵĞĚŝĐŝŶĞ ǁŝƚŚŝŶ ƚŚĞ ĐŽŵƉůĞƚĞ ŐƌŽƵƉ͘ Malini N malinin@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 103

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Subramanya R has successfully handled IT infrastructure management, IT security, problem management processes, incident analysis, incident and problem management, and IT service delivery. Likewise, he has resolved technical ŐůŝƚĐŚĞƐ ŝŶ Ă ŵƵůƟͲƵƐĞƌ ĂŶĚ technology environment. In ĂĚĚŝƟŽŶ͕ ŚĞ ŚĂƐ ĞdžƉĞƌƟƐĞ in delivering IT services and ƚĞĐŚŶŽůŽŐLJ ƉƌŽũĞĐƚƐ ŝŶ Ă ĐƌŽƐƐͲ ĨƵŶĐƟŽŶĂů͕ ĐƵƐƚŽŵĞƌͲĨŽĐƵƐĞĚ ŵƵůƟͲƐŝƚĞ ĞŶǀŝƌŽŶŵĞŶƚ͘ tŚŝůĞ talking to VOICE&DATA he ĚƌĂǁƐ ĂƩĞŶƟŽŶ ƚŽ ƚŚĞ ƌŝĚŝŶŐ technological developments at Brigade Group and in the realty ƐĞĐƚŽƌ ŝŶ /ŶĚŝĂ͘ džĐĞƌƉƚƐͶ

—Subramanya R, deputy general manager, IT, Brigade Group

‘Mobile apps and BI are the key tools for the real estate sector’

W

hat are the key technological trends in the construction/real estate sector?

There is a rapid growth of real estate sector. And forward thinking companies within the industry are planning to ĐƌĞĂƚĞ ĐŽŵƉĞƟƟǀĞ ĂĚǀĂŶƚĂŐĞ ƚŚƌŽƵŐŚ ǀĂƌŝŽƵƐ ĚŝīĞƌĞŶƟĂƚŽƌƐ ǀŝnj͕ ďĞƩĞƌ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ƐĞƌǀŝĐŝŶŐ ŽĨ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͘ Technology per se has a crucial role to play ŝŶ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ŽĨ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͘

^ŝŶĐĞ ƚŚĞ ƉĂƐƚ ĨĞǁ LJĞĂƌƐ͕ ƚŚĞƌĞ ŝƐ ŵĂƚƵƌŝƚLJ ŝŶ ƚĞƌŵƐ ŽĨ ƚĞĐŚŶŽůŽŐLJ ĂĚŽƉƟŽŶ ǁŝƚŚŝŶ the realty industry. There is a dire need ĨŽƌ ŝŵƉůĞŵĞŶƟŶŐ ĂŶ ŝŶƚĞŐƌĂƚĞĚ ƐŽůƵƟŽŶ͘ Some of the technologies that are gaining ƚƌĂĐƟŽŶ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ ĐŽŵƉƌŝƐĞ ZD ƚŽŽůƐ͕ ƉƌŽũĞĐƚ ŵĂŶĂŐĞŵĞŶƚ ƚŽŽůƐ͕ ŵĂƚĞƌŝĂů ŵĂŶĂŐĞŵĞŶƚ͕ ĮŶĂŶĐŝĂů ŵŽĚƵůĞƐ͕ ĂŶĚ ƐĂůĞƐ ĂŶĚ ŵĂƌŬĞƟŶŐ ƚŽŽůƐ͘ KƚŚĞƌ ĐƌŝƟĐĂů ƚŽŽůƐ ĂƌĞ ͕ D͕ ĂŶĚ ZW͘ ZD ŝƐ ŽŶĞ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ƚŚĂƚ ĞŶĂďůĞƐ ƚŚĞ ƌĞĂů ĞƐƚĂƚĞ ŝŶ-

104 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

dustry to hang onto and increase their sales leads. It does this through lead ŵĂŶĂŐĞŵĞŶƚ͘ /ƚ ƌĞĚƵĐĞƐ ƐĂůĞƐ͕ ŵĂƌŬĞƚing and warranty costs. It also helps to ŝŵƉƌŽǀĞ ƚŚĞ ŇŽǁ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ƐŝŶĐĞ the real estate sector deals with a host ŽĨ ĐƵƐƚŽŵĞƌƐ ĨƌŽŵ ǀĂƌŝĞĚ ďĂĐŬŐƌŽƵŶĚƐ͕ ĐƵƐƚŽŵĞƌ ĚĂƚĂ ŝƐ ŽŌĞŶ ĚŝǀĞƌƐĞ ĂŶĚ ĐŽŵƉůĞdž͘ ZD ƐŽůƵƟŽŶ ŚĞůƉƐ ŝŶ ŵĂŶĂŐŝŶŐ ƉƌŝŵĂƌLJ ĐĂƌĞ ƉƌĞͲƐĂůĞƐ͕ ƐĂůĞƐ ĂŶĚ ƉŽƐƚͲ ƐĂůĞƐ ĨŽƌĐĞƐ͘ ZD ĂůƐŽ ĞŶĂďůĞƐ Ă ŚŽůŝƐƟĐ͕ disciplined approach towards planning

ĂŶĚ ďƵĚŐĞƟŶŐ͘ ZD ƐŽůƵƟŽŶƐ ǁŝůů Ɛƚ ƚŚĞ ďƵƐŝŶĞƐƐ ďŽƩŽŵůŝŶĞ͘ ZW ĨŽƌ ƌĞĂů ĞƐƚĂƚĞ ŚĂƐ ĞŵĞƌŐĞĚ ĂƐ Ă ƌĞǀŽůƵƟŽŶĂƌLJ ƚŽŽů ƚŚĂƚ ŚĞůƉƐ ďƵŝůĚĞƌƐ͕ ƉƌŽƉĞƌƚLJ ŵĂŶĂŐĞƌ͕ ďƌŽŬĞƌƐ ĂƐ ǁĞůů ĂƐ ůĂŶĚůŽƌĚƐ ƚŽ ĞĂƐĞ ĂŶĚ ĞīĞĐƟǀĞůLJ ŵĂŶĂŐĞ ƚŚĞŝƌ ƉƌŽƉĞƌƚLJ ďƵƐŝŶĞƐƐ͘ /ƚ ĞŶĂďůĞƐ ƚŚĞ ďƵŝůĚĞƌƐ ƚŽ ŵĂŶĂŐĞ ƚŚĞ ĚĂƚĂ ŽĨ ƉƌŽƉĞƌƚLJ ĂĚĚƌĞƐƐ͕ ŽǁŶĞƌƐŚŝƉ ŚŝƐƚŽƌLJ͕ ĂŵĞŶŝƟĞƐ͕ ƵƟůŝƟĞƐ ĞƚĐ ĂŶĚ ĂůƐŽ ŵĂŝŶƚĂŝŶ ƌĞĐŽƌĚƐ ŽĨ ůĞŐĂů ĚŽĐƵŵĞŶƚƐ͕ ĂŐƌĞĞŵĞŶƚƐ͕ ƉƌŽƉĞƌƚLJ ĚŽĐƵŵĞŶƚƐ͕ ůŽĂŶ ĨƵŶĐƟŽŶƐ ĂŶĚ ƌĞůĂƟŽŶƐŚŝƉ ǁŝƚŚ ƉƌŽƐƉĞĐƟǀĞ ĂŶĚ ĞdžŝƐƚŝŶŐ ĐƵƐƚŽŵĞƌƐ͘ ƐĞĂŵůĞƐƐ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ZW ŵŽĚƵůĞƐ ĞŶŚĂŶĐĞƐ ŽƉĞƌĂƟŽŶĂů ĂŶĚ ƉĞƌĨŽƌŵĂŶĐĞ ĞĸĐŝĞŶĐŝĞƐ ŽĨ ƌĞĂů ĞƐƚĂƚĞ ĚĞǀĞůŽƉĞƌƐ ĂŶĚ ďƵŝůĚŝŶŐ ĐŽŶƚƌĂĐƚŽƌƐ͘ dŚĞ ƌĞĂů ĞƐƚĂƚĞ ĚĞǀĞůŽƉĞƌ ŐĞƚƐ ƌĞĂůͲƟŵĞ͕ ǀŝƐŝďůĞ ďĞŶĞĮƚƐ ǁŝƚŚ ZW ƐŽůƵƟŽŶƐ͘ ZW ŚĞůƉƐ ŝŶ ƉůĂŶŶŝŶŐ ďƵĚŐĞƚ ĂŶĚ ĂůůŽĐĂƟŶŐ ƌĞƐŽƵƌĐĞƐ ĂĐĐŽƌĚŝŶŐ ƚŽ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ ůŽĐĂƟŽŶ ĂŶĚ ƉƌŽũĞĐƚƐ͘ /ƚ ŚĞůƉƐ ŝŶ ĂƐƐŝƐƟŶŐ ĞƐƟŵĂƟŽŶ͕ ĐŽƐƟŶŐ͕ ƉůĂŶŶŝŶŐ͕ ƐĐŚĞĚƵůŝŶŐ ĂŶĚ ĞdžĞĐƵƟŽŶ ŽĨ ĐŽŶƐƚƌƵĐƟŽŶ ƉƌŽũĞĐƚƐ͘ tŝƚŚ ĂĚǀĂŶĐĞĚ ŵŽďŝůĞ͕ ZW ŝĨ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ŵĂƉƐ͕ ĞŶĂďůĞƐ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ŽǁŶĞƌƐ ƚŽ ǀŝĞǁ ƚŚĞ ĞdžĂĐƚ ůŽĐĂƟŽŶ ŽĨ ƉƌŽƉĞƌƚLJ ĂŶĚ ĂůƐŽ ŬŶŽǁ ĚŝƐƚĂŶĐĞ ĨƌŽŵ ƉĂƌƟĐƵůĂƌ ƉŽŝŶƚ͘ ĞƐŝĚĞƐ ƚŚŝƐ͕ ƌĞĂůƚLJ ĐŽŵƉĂŶŝĞƐ ĐĂŶ ŬĞĞƉ Ă ƚƌĂĐŬ ŽĨ ĞdžƉĞŶƐĞƐ ĂŶĚ ƚƌĂĐŬ ĮŶĂŶĐŝĂů ĂĐĐŽƵŶƚƐ͘ ͬ D D D ŽīĞƌƐ ĞĂƐLJͲƚŽͲƵƐĞ ϯ ŵŽĚŽīĞƌƐ ĞĂƐLJͲƚŽͲƵƐĞ ϯ ŵŽĚͲ ĞůŝŶŐ͕ ǀŝƐƵĂůŝnjĂƚŝŽŶ ĂŶĚ ƉŚŽƚŽͲƌĞĂůŝƐƚŝĐ ƌĞŶĚĞƌŝŶŐƐ͕ ǁŽƌŬŝŶŐ ĚƌĂǁŝŶŐ ŐĞŶĞƌĂƟŽŶ͕ ĐŽŵƉůĞƚĞ ďŝůů ŽĨ ŵĂƚĞƌŝĂůƐ ĂŶĚ ĐƵƚ ůŝƐƚƐ͘ >ŝŬĞǁŝƐĞ͕ ǀŝƌƚƵĂůŝnjĂƟŽŶ͕ ĐůŽƵĚ ĞŶǀŝƌŽŶŵĞŶƚ ĂƉƉůŝĐĂƟŽŶƐ͕ ĂŶĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ ŐŽŝŶŐ ƚŽ ƉůĂLJ Ă ŬĞLJ ƌŽůĞ ŝŶ ƚŚĞ ƌĞĂů ĞƐƚĂƚĞ ŝŶĚƵƐƚƌLJ͘ ,Žǁ ŚĂƐ ƚĞĐŚŶŽůŽŐLJ ŚĞůƉĞĚ ŝŶ ƵŶĚĞƌƚĂŬŝŶŐ ŝŶƚĞŐƌĂƚĞĚ ƚŽǁŶƐŚŝƉƐ ŝŶ ƚŚĞ ƐƵďƵƌďƐ ŽĨ ŵĂŝŶ ĐŝƟĞƐ ĂŶĚ ^ ůŽĐĂƟŽŶƐ͍ ƵƌƌĞŶƚůLJ͕ ǁĞ ĂƌĞ ŽƉĞƌĂƟŶŐ Ă ^ ƉƌŽũĞĐƚ ŝŶ DĂŶŐĂůŽƌĞ͘ &Žƌ ƐƵƉĞƌǀŝƐŝŶŐ Ă ƌĞŵŽƚĞ ƉƌŽũĞĐƚ͕ ǁĞ ŚĂǀĞ ĂŶ /W ƐƵƌǀĞŝůůĂŶĐĞ ƐLJƐƚĞŵ͕ ǁĞ ŚĂǀĞ ĚĞƉůŽLJĞĚ ĐĂŵĞƌĂƐ ƚŽ ŵŽŶŝƚŽƌ ƚŚĞ ƉƌŽŐƌĞƐƐ ŽĨ ƚŚĞ ƉƌŽũĞĐƚ ƚŚƌŽƵŐŚ Ă ĐĞŶƚƌĂů ƐĞƌǀĞƌ͘ tĞ ĂƌĞ ĂůƐŽ ĞǀĂůƵĂƟŶŐ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ ǀŝĚĞŽ ĐŽŶĨĞƌĞŶĐŝŶŐ ƐŽůƵƟŽŶƐ ĂĐƌŽƐƐ ŽƵƌ ƉƌŽũĞĐƚƐ͘ ,ŽǁĞǀĞƌ ǁĞ ĐĂŶŶŽƚ ƐŽůĞůLJ ƌĞůLJ ŽŶ ƌĞŵŽƚĞ ŵŽŶŝƚŽƌŝŶŐ͕ ǁĞ ŶĞĞĚ ƚŽ ǀŝƐŝƚ ĂŶĚ ŵŽŶŝƚŽƌ ŝƚ ŝŶ ƉĞƌƐŽŶ͘

How do you see 3G? Are you looking at ƐŽŵĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ LJŽƵƌ ŝŶĚƵƐƚƌLJ Žƌ ŽƌŐĂŶŝnjĂƟŽŶ ǁŚŝĐŚ ĐĂŶ ŚĞůƉ ŝŶ ŝŶĐƌĞĂƐĞĚ ƌĞǀĞŶƵĞ ĨŽƌ LJŽƵƌ ĐŽŵƉĂŶLJ͍ ƚ ƉƌĞƐĞŶƚ͕ ǁĞ ŚĂǀĞ ŶŽƚ ĐŽŶƚĞŵƉůĂƚĞĚ ƚŚĞ ĨĞĂƐŝďŝůŝƚLJ ŽĨ ϯ'͘ Ƶƚ ŝƚ ǁŽƵůĚ ďĞ ĞdžĐĞůůĞŶƚ ŝĨ ƚŚĞƌĞ ŝƐ Ă ϯ' ďĂĐŬďŽŶĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ ƉůĂĐĞ͕ ĂƐ ŝƚ ŚĂƐ Ă ŚƵŐĞ ƉŽƚĞŶƟĂů͘ 'ŽŝŶŐ ĨŽƌǁĂƌĚ͕ ŝƚ ĐĂŶ ĨĂĐŝůŝƚĂƚĞ ƌĞĂůͲƟŵĞ ĐŽŵŵƵŶŝĐĂƚŝŽŶƐͶƉƌŽũĞĐƚ ŵĂŶĂŐĞƌƐ ǁŽƌŬŝŶŐ ŝŶ ƌĞŵŽƚĞ ƐŝƚĞƐ ĐĂŶ ƵƐĞ ƚŚĞ ƐĂŵĞ ƚŽ ƵƉĚĂƚĞ ƚŚĞŝƌ ƉƌŽũĞĐƚ ƐƚĂƚƵƐ͕ ƐĞŶĚ ďŝůůƐ ĨŽƌ ƉĂLJŵĞŶƚ͕ ĞƚĐ͘ WƌŽũĞĐƚ ŵŽŶŝƚŽƌŝŶŐ ŝƐ ĐƌƵĐŝĂů ŝŶ ƚŚĞ ƌĞĂů ĞƐƚĂƚĞ ƐĞĐƚŽƌ͘ ,ĂǀĞ LJŽƵ ĞǀĂůƵĂƚĞĚ ƚŚĞ ĨĞĂƐŝďŝůŝƚLJ ŽĨ ĞŶƚĞƌƉƌŝƐĞ ŵŽďŝůŝƚLJ ƐŽůƵƟŽŶƐ͍ /Ŷ ƚŚĞ ŶĞdžƚ ŽŶĞ LJĞĂƌ͕ ǁĞ ŝŶƚĞŶĚ ƚŽ ĚĞƉůŽLJ ĞŶƚĞƌƉƌŝƐĞ ŵŽďŝůŝƚLJ ƐŽůƵƟŽŶƐ͘ tĞ ŚĂǀĞ

ƟŽŶ ĨƌŽŵ / D͘ hŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŝƐ ŝŶƚĞŐƌĂů ŝŶ ŽƵƌ ƉƌŽĐĞƐƐĞƐ ŽĨ ŝŶƚĞŐƌĂƟŽŶ͘ tĞ ŚĂǀĞ ƚŽůů ĨƌĞĞ ŶƵŵďĞƌƐ͖ ǁŚĞŶ ƚŚĞƌĞ ŝƐ ĂŶ ŝŶƋƵŝƌLJ͕ ŝƚ ǁŝůů ďĞ ĐĂƉƚƵƌĞĚ ŝŶ ƚŚĞ ĮƌƐƚ ƐƚĂŐĞ͘ dŚĞ ĐĂůůƐ ǁŝůů ďĞ ĂŶĂůLJnjĞĚ͕ ƉƌŽĐĞƐƐĞĚ͕ ĂŶĚ ŝƚ ǁŝůů ďĞ ƐĞƉĂƌĂƚĞĚ ŽƵƚ ĂƐ ĐŽůĚ͕ ǁĂƌŵ͕ Žƌ ĂůĞƌƚ ĐĂůůƐ͘ >ĂƚĞƌ ĐĂůůƐ ǁŽƵůĚ ďĞ ĚŝƌĞĐƚĞĚ ƚŽ ZD ƚŽ ƚƌĂĐŬ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ĨƵƌƚŚĞƌ ĚŝƌĞĐƚĞĚ ƚŽ ŝŶƚĞƌŶĂů ZW ƐŽůƵƟŽŶƐ͘ hŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŽīĞƌ ĞŵĂŝů ůŽŐ͕ ĐĂůů ůŽŐ͕ ĂŶĚ ĐŽŵŵƵŶŝĐĂƟŽŶ ůŽŐ ŽŶ Ă ƐŝŶŐůĞ ƉůĂƞŽƌŵ͘ tĞ ŚĂǀĞ ƐƚƌƵĐƚƵƌĞĚ ĐƟǀĞ ĂŶĚ WĂƐƐŝǀĞ EĞƚǁŽƌŬ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂůŽŶŐ ǁŝƚŚ ƚŽůůͲĨƌĞĞ ŶƵŵďĞƌƐ ĂŶĚ ŵƵůƟƉůĞ WZ/Ɛ͘ tĞ ŚĂǀĞ Ă ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƟŽŶ ŝŶ ƉůĂĐĞ͕ ǁŚŝĐŚ ĂƐƐŝƐƚƐ ƵƐ ŝŶ ƚŚĞ ĐƌĞĂƟŽŶ ŽĨ ĚĂƚĂďĂƐĞ͘ ^ƵƉƉůLJ ĐŚĂŝŶ ǀĞŶĚŽƌƐ ĐĂŶ ƌĞŐŝƐƚĞƌ ƚŽ ŽƵƌ ǁĞďƐŝƚĞ ĂůŽŶŐ ǁŝƚŚ ƚŚĞŝƌ ƉƌŽĚƵĐƚ ƉŽƌƞŽůŝŽ͕ ǁŚŝĐŚ ŚĞůƉƐ ƵƐ ƚŽ

tŝƚŚ ƚŚĞ ĂĚǀĞŶƚ ŽĨ ƐŽĐŝĂů ŵĞĚŝĂ͕ ŝƚ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ŶĞĞĚƐ ŽĨ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ĞŵƉůŽLJĞĞƐ ĂŶĚ ƚĂŬĞ ƉƌŽĂĐƟǀĞ ƐƚĞƉƐ ĞǀĂůƵĂƚĞĚ ƚŚĞ ŵŽďŝůŝƚLJ ƐŽůƵƟŽŶƐ͕ ƚŚŽƵŐŚ LJĞƚ ƚŽ njĞƌŽ ŽŶ ƚŚĞ ŽīĞƌŝŶŐƐ ĂŶĚ ǀĞŶĚŽƌƐ͘ DŽƐƚ ŽĨ ƚŚĞ ƌĞĂůƚLJ ĚĞǀĞůŽƉĞƌƐ ƚŚĞƐĞ ĚĂLJƐ ŚĂǀĞ ƉĂŶͲ/ŶĚŝĂ ƉƌĞƐĞŶĐĞ͕ ǁŚĂƚ ĂƌĞ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĞƐͬƐŽůƵƟŽŶƐ ƚŚĂƚ ĞŶƐƵƌĞ ƐŵŽŽƚŚ ǁŽƌŬŇŽǁ ĨŽƌ ƚŚĞŝƌ ĚĂLJͲƚŽͲĚĂLJ ǁŽƌŬŝŶŐ͍ ŵĂŝůͬŝŶƚĞƌŶĞƚ͕ DW>^͕ ĂŶĚ sWE ĂƌĞ ƚŚĞ ďĂƐŝĐ / d ƚŽŽůƐ ƚŽ ƐƚĂLJ ĐŽŶŶĞĐƚĞĚ͘ ƚ ƌŝŐĂĚĞ 'ƌŽƵƉ͕ ĞŵĂŝů ĂŶĚ ƚĞůĞĐŽŵ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂƌĞ ƚŚĞ ůĂLJĞƌƐ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶ͘ tĞ ŚĂǀĞ ĂŶ ŝŶͲŚŽƵƐĞ ŝŶƚƌĂŶĞƚ ƉŽƌƚĂů ƚŽ ĐŽŵŵƵŶŝĐĂƚĞ ĂŵŽŶŐ ŽƵƌ ďƌĂŶĐŚ ŽĸĐĞƐ ĂŶĚ ǁŝƚŚ ƚŚĞ ŚĞĂĚ ŽĸĐĞ͘ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ZW ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ƉůĂŶ ƚŽ ĂĚŽƉƚ ^ W ĂƉƉůŝĐĂƚŝŽŶƐ͘ DŽďŝůĞ ĂƉƉůŝĐĂƚŝŽŶƐ ĂŶĚ ďƵƐŝŶĞƐƐ ŝŶƚĞůůŝŐĞŶĐĞ ƚŽŽůƐ ĂƌĞ ƚŚĞ ŬĞLJ ƚŽŽůƐ ĨŽƌ ƚŚŝƐ ƐĞĐƚŽƌ͘ tŚĂƚ ĂƌĞ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĞƐ ŝŵƉůĞŵĞŶƚĞĚ at Brigade Group? ƌŝŐĂĚĞ 'ƌŽƵƉ ŚĂƐ ĂĚŽƉƚĞĚ &ŝůĞEĞƚ Wϴ ƐŽůƵƟŽŶ͕ Ă ĚŽĐƵŵĞŶƚ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵ-

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ĐŽͲŽƌĚŝŶĂƚĞ ǁŝƚŚ ƚŚĞ ǀĞŶĚŽƌƐ ŝŶ ĨƵƚƵƌĞ͘ tĞ ĂůƐŽ ŽĨĨĞƌ ĞͲďŝĚĚŝŶŐ ƐŽůƵƚŝŽŶƐ͘ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ŵĂŶĂŐĞŵĞŶƚ ŝŶĨŽƌŵĂƟŽŶ ƐLJƐƚĞŵ ;D/^Ϳ ĂůŽŶŐ ǁŝƚŚ / ƚŽŽůƐ ƌƵŶ ŽŶ ^ W ŵŽĚƵůĞ͘ tŚĂƚ ŝƐ LJŽƵƌ /d ďƵĚŐĞƚ͍ KƵƌ LJĞĂƌͲŽŶͲLJĞĂƌ /d ĞdžƉĞŶĚŝƚƵƌĞ ǀĂƌŝĞƐ ďĞƚǁĞĞŶ ϮϬй ĂŶĚ ϰϬй ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ / d ŶĞĞĚƐ ĂŶĚ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ tŚĂƚ ĂƌĞ ƚŚĞ / d ŝŶŝƟĂƟǀĞƐ LJŽƵ ĂƌĞ ĞLJĞŝŶŐ ŝŶ ƚŚĞ ĨƵƚƵƌĞ͍ tĞ ŝŶƚĞŶĚ ƚŽ ĚĞƉůŽLJ Ă ƐŚĂƌĞƉŽŝŶƚ ƉŽƌƚĂů ĨŽƌ ŽƵƌ ŝŶƚƌĂͲĚĞƉĂƌƚŵĞŶƚĂů ĐŽŵŵƵŶŝĐĂƟŽŶƐ͘ dŚŝƐ ŝƐ Ă ƉĂƌƚ ŽĨ ŽƵƌ ƵŶŝĮĞĚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ĂŶĚ ǁĞ ĂƌĞ ŝŶ ƚŚĞ ĂĚǀĂŶĐĞĚ ƐƚĂŐĞ ŽĨ ƌŽůůŝŶŐ ŝƚ ŽƵƚ͘ KƵƌ ŽƚŚĞƌ ƚĞĐŚŶŽůŽŐŝĐĂů ŝŶŝƟĂƟǀĞƐ ŝŶĐůƵĚĞ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ ƚƌŝƉůĞͲƉůĂLJ ƐĞƌǀŝĐĞƐ͕ ĮďĞƌͲƚŽͲƚŚĞͲŚŽŵĞ ƐŽůƵƟŽŶƐ͕ ŚŽŵĞ ĂƵƚŽŵĂƟŽŶ ƉƌŽĚƵĐƚƐ͕ ĂŶĚ ĐŽŵŵƵŶŝƚLJ ƉŽƌƚĂůƐ͘ ĞƐŝĚĞƐ ƚŚŝƐ͕ ǁĞ ǁŽƵůĚ ŵĂŶĂŐĞ ŝŶƚĞŐƌĂƚĞĚ ƐŽůƵƟŽŶƐ ďLJ ĚĞƉůŽLJŝŶŐ ŝŶƚĞůůŝŐĞŶƚ ƚĞĐŚŶŽůŽŐŝĞƐ͘ Malini N malinin@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 105

CIO SPEAK

dŚĞ ƉƌŝǀĂƟnjĂƟŽŶ ŽĨ ĞůŚŝ͛Ɛ ƉŽǁĞƌ ƐĞĐƚŽƌ ĂŶĚ ƵŶďƵŶĚůŝŶŐ ŽĨ ƚŚĞ ĞůŚŝ sŝĚLJƵƚ ŽĂƌĚ ŝŶ :ƵůLJ ϮϬϬϮ͕ ŐĂǀĞ ďŝƌƚŚ ƚŽ ^ ^ ZĂũĚŚĂŶŝ WŽǁĞƌ ; ZW>Ϳ͕ ĂůŽŶŐ ǁŝƚŚ ^ ^ zĂŵƵŶĂ WŽǁĞƌ ; zW>Ϳ͘ Ŷ ĂƐƐŽĐŝĂƚĞ ĐŽŵƉĂŶLJ ŽĨ ZĞůŝĂŶĐĞ ŶĞƌŐLJ͕ ^ ^ ZĂũĚŚĂŶŝ WŽǁĞƌ ŝƐ ŵĂŝŶůLJ ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ƚŚĞ ĚŝƐƚƌŝďƵƟŽŶ ŽĨ ƉŽǁĞƌ ŝŶ ĂŶ ĂƌĞĂ ƐƉĂŶŶŝŶŐ ĂƐ ŵĂŶLJ ĂƐ ϭϵ ĚŝƐƚƌŝĐƚƐ ŝŶ ĂŶĚ ĂƌŽƵŶĚ ĞůŚŝ͘ ^ƉƌĞĂĚ ŽǀĞƌ ϳϱϬ Ŭŵ͕ ǁŝƚŚ Ă ƉŽƉƵůĂƟŽŶ ĚĞŶƐŝƚLJ ŽĨ ϭ͕ϯϲϬ ƉĞƌƐŽŶƐ ƉĞƌ ƐƋ Ŭŵ͕ ƚŚŝƐ ĐĂƉŝƚĂů ƉŽǁĞƌŚŽƵƐĞ ƐĞƌǀĞƐ ĂƌŽƵŶĚ ϭϲ͘ϰϰ ůĂŬŚ ĐŽŶƐƵŵĞƌƐ͘ dŚĞ Įƌŵ ŚĂƐ ŝŶǀĞƐƚĞĚ ŽǀĞƌ `ϰ͕ϱϬϬ ĐƌŽƌĞ ŽŶ ƵƉŐƌĂĚŝŶŐ ĂŶĚ ĂƵŐŵĞŶƟŶŐ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ǁŚŝĐŚ ŚĂƐ ƌĞƐƵůƚĞĚ ŝŶ Ă ƌĞĐŽƌĚ ƌĞĚƵĐƟŽŶ ŽĨ dΘ ůŽƐƐĞƐ͘ &ƌŽŵ Ă ŚŝŐŚ ŽĨ ϲϯй dΘ ůŽƐƐĞƐ ŝŶ zW> ĂƌĞĂ ŝŶ ϮϬϬϮ͕ ƚŚĞ ůŽƐƐĞƐ ŚĂǀĞ ĐŽŵĞ ĚŽǁŶ ƚŽ ϭϵ͘ϴйͶĂ ƌĞĐŽƌĚ ƌĞĚƵĐƟŽŶ ŽĨ ϰϯ͘ϯй͘ WƌŽƵĚ ƚŽ ďĞ Ă ŵĞŵďĞƌ ŽĨ ƐƵĐŚ Ă ƚĞĂŵ͕ <ĂƌĂŶďŝƌ ^ŝŶŐŚ͕ sW͕ /d Θ /K͕ ^ ^ ƚĂŬĞƐ VOICE&DATA ŽŶ Ă ũŽƵƌŶĞLJ ƚŽ ƚŚĞ ĐŽƌƉŽƌĂƟŽŶ͛Ɛ ƚĞůĞĐŽŵ ƐĞƚͲƵƉ͕ ƚŚĂƚ ŝƐ ŽŶĞ ĐƌŝƟĐĂů ůŝŶŬ ŝŶ ƚƌĂŶƐĨŽƌŵŝŶŐ ƚŚŝƐ ƉŽǁĞƌ ĚŝƐƚƌŝďƵƟŽŶ ŚƵď͕ ĂŶ ĞĂƐLJ ƚŽ ĂĐĐĞƐƐ ƐLJƐƚĞŵ ĨŽƌ ƚŚĞ ŵĂƐƐĞƐ͘ džĐĞƌƉƚƐͶ

—Karanbir Singh VP, IT and CIO, BSES

‘ICT has helped us in empowering our consumers while providing transparency throughout’

H

ow important is the use of ICT for the energy industry and what are the tools and processes being used?

ICT plays a very important role in the energy industry. ICT has many roles to play such as business support system, ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ĂƵƚŽŵĂƟŽŶ͕ ƌĞǀĞŶƵĞ ĐLJĐůĞ ŵĂŶĂŐĞŵĞŶƚ͕ ŽƉĞƌĂƟŽŶƐ ƐƵƉƉŽƌƚ ƐLJƐƚĞŵ͕ ŽƉĞƌĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ĚŝƐƚƌŝďƵƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ƉŽǁĞƌ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ůŽĂĚ ĨŽƌĞĐĂƐƟŶŐ͕ demand side management, customer care/consumer relationship manageŵĞŶƚ͕ ĂŶĚ ůŽƐƐ ƌĞĚƵĐƟŽŶƐ͘

ICT helps in tracking revenue of company through M2C, ie, metering to cash ǁŝƚŚŝŶ ǁĞůůͲĚĞĮŶĞĚ ƐƚĞƉƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ ǁŝƚŚ ƚŚĞ ŚĞůƉ ŽĨ / d ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ƌĞůŝĂďůĞͬ ƵŶŝŶƚĞƌƌƵƉƚĞĚ ƉŽǁĞƌ ĂŶĚ ĐƵƐƚŽŵĞƌ ĐĂƌĞ Ăƚ all customer touch points. ICT can help in ĮŶĚŝŶŐ ŽƵƚ ƵŶĂĐĐŽƵŶƚĞĚ ĞůĞĐƚƌŝĐŝƚLJ͘ ŽŶƐƵŵĞƌƐ ĂƌĞ ĞŵƉŽǁĞƌĞĚ ƚŽ ƐĞůĨ ŚĞůƉ ŽŶ ŚŽƐƚƐ ŽĨ ƐĞƌǀŝĐĞƐ ǁŚŝůĞ ŐŝǀŝŶŐ ƚƌĂŶƐƉĂƌĞŶĐLJ Ăůů ƚŚƌŽƵŐŚ ǁŚŝĐŚ ĞƐƚĂďůŝƐŚĞƐ ŶŽƚ ŽŶůLJ ĐŽŶĮĚĞŶĐĞ ĂŶĚ ƚƌƵƐƚ ďƵƚ ďƌŝŶŐƐ ŝŶ ŽǁŶĞƌƐŚŝƉ͘ / d ŚĂƐ ĞŶĂďůĞĚ ŵĂŶLJ ĐŝƟnjĞŶͲĐĞŶƚƌŝĐ ƐĞƌǀŝĐĞƐ ůŝŬĞ ƚƌĂĐŬŝŶŐ ƐƚĂƚƵƐ ŽĨ ƌĞƋƵĞƐƚƐͬĂƉƉůŝĐĂƟŽŶƐ͕ ŽŶůŝŶĞ payments, etc.

106 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

What are the top ICT challenges faced by the energy sector? And the key tech trends?

The energy and that too the electric enĞƌŐLJ ŝƐ ƚŚĞ ŵŽƐƚ ĐƌƵĐŝĂů ŽĨ Ăůů ĨŽƌ ŐƌŽǁƚŚ͕ ƉƌŽŐƌĞƐƐ͕ ĂŶĚ ĚĞǀĞůŽƉŵĞŶƚ͘ dŚŝƐ ĂƩĂŝŶƐ ĂŶ ƵƚŵŽƐƚ ƐŝŐŶŝĮĐĂŶĐĞ ŝŶ ƚŚĞ ĐŚĂŶŐŝŶŐ ůŝĨĞƐƚLJůĞƐ ƉƵƫŶŐ ĞŶŽƌŵŽƵƐ ƉƌĞƐƐƵƌĞ ĚƵĞ ƚŽ ŝŶĐƌĞĂƐĞĚ ĞdžƉĞĐƚĂƟŽŶƐ ĂŶĚ ĂƐƉŝƌĂƟŽŶƐ͘ dŚĞ ƉŽǁĞƌ ĚŝƐƚƌŝďƵƟŽŶ ŝƐ Ă ĐƌŝƟĐĂů ŝŶŬ ŝŶ the chain in all and that had not been ŵĂŶĂŐĞĚ ǁĞůů ĚƵĞ ƚŽ ƉŽůŝƟĐĂů ĂŶŐůĞ Ăůů ĂƌŽƵŶĚ͘ dŚĞ ĚŝƐƚƌŝďƵƟŽŶ ĐŽŵƉĂŶŝĞƐ ĂƌĞ not only succumbing under mounted losses, but challenges to make run the fragile

ůĞŐĂĐLJ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ďĂƌĞůLJ ƚŽ ƚĂŬĞ ĐĂƌĞ ŽĨ ƚŚĞ ƉƌĞƐĞŶƚ ůŽĂĚƐ ǁŚĞŶ ĨƵƚƵƌĞ ƉůĂŶŶŝŶŐ ŝƐ Ă ĨŽƌĞŐŽŶĞ ŵLJƐƚĞƌLJ ŝŶ ƚŚĞ ŵŝƐƚ͘ tŝƚŚ Ăůů ƚŚŝƐ ďĞŝŶŐ ŽŶ ƚŚĞ ƌĂĚĂƌ ĨŽƌ ƚŚĞ ǀŝƐŝďŝůŝƚLJ ŽĨ ĐŚĂůůĞŶŐĞƐ͕ ƚŚĞ ƉƌĞƐĞŶƚ ĚĂLJ ŵĞŶĂĐĞ ůŝŬĞ ƚŚƌĞĂƚ ĨƌŽŵ ƚĞƌƌŽƌŝƐƚƐ ĂŶĚ ĚƵďŝŽƵƐ ĞůĞŵĞŶƚƐ ƉůĂLJ ĂĚĚĞĚ ĚĞǀŝůƐ͛ ƌŽůĞ͘ / d ĐŽŵĞƐ ĂƐ ƐĂǀŝŽƌ ƵŶĚĞƌ Ăůů ƚŚĞƐĞ ĐŚĂůůĞŶŐĞƐ ŝĨ ƚŚĞƌĞ ŝƐ Ă ůŽŶŐͲƚĞƌŵ ǀŝƐŝŽŶ͘ ,Žǁ ĚŽĞƐ ĂƵƚŽŵĂƟŽŶ Ăƚ ĞĂĐŚ ůĞǀĞů ŚĞůƉ ŝŶ ŝŶĐƌĞĂƐĞĚ ĞĸĐŝĞŶĐLJ ĂŶĚ ŝŶĐƌĞĂƐĞĚ revenue for the company? dŚĞ /d ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ ƐƉƌĞĂĚ Ăůů ĂĐƌŽƐƐ ĨƵŶĐƟŽŶƐ ŝŶĐůƵĚŝŶŐ ĂĚŵŝŶŝƐƚƌĂƟǀĞ ĂĐƟǀŝƟĞƐ͕ ůĞŐĂů͕ ƌĞĐĞƉƟŽŶ͕ ďƵƐŝŶĞƐƐ ŝŶĐůƵĚŝŶŐ ŵĞƚĞƌŝŶŐ͕ ƌĞŵŽƚĞ ŵĞƚĞƌ ƌĞĂĚŝŶŐ͕ ĂƵƚŽŵĂƚĞĚ ŵĞƚĞƌ ƌĞĂĚŝŶŐ͕ ďŝůůŝŶŐ͕ ĐƵƐƚŽŵĞƌ ĐĂƌĞͬĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞƐ͕ ŽƵƚĂŐĞ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ƉŽǁĞƌ ŵĂŶĂŐĞŵĞŶƚ͕ ůŽĂĚ ĨŽƌĞĐĂƐƟŶŐ͕ ĐĂůů ĐĞŶƚĞƌ͕ ĂŶĚ ĚŝƐƉĂƚĐŚĞƐ ŝŶ ĂŶ ŝŶƚĞŐƌĂƚĞĚ ĨĂƐŚŝŽŶ͘ dŚŝƐ ŵĂŬĞƐ ŽƵƌ ǁŽƌŬŝŶŐ ŝŶƚĞŐƌĂƚĞĚ ĂŶĚ ďƌŝŶŐƐ ĐůŽƐĞƌ Ăůů ĚŝƐƚƌŝďƵƚĞĚ ĂƐ ǁĞůů ĂƐ ĚŝǀĞƌŐŝŶŐ ĨƵŶĐƟŽŶƐ͘ dŚŝƐ ŝƐ ƌĂƌĞůLJ ǀŝƐŝďůĞ ŝŶ ƵƟůŝƟĞƐ ĂĐƌŽƐƐ ŐůŽďĞ ĂŶĚ ǁĞ ĂƌĞ ĂŵŽŶŐƐƚ ĨĞǁ ƵŶŝƋƵĞ ƐŝƚĞƐ ƚŽ ŝůůƵƐƚƌĂƚĞ ƚŚŝƐ ǀĞƌLJ ƌĞƐŽůǀĞ͘ dŽĚĂLJ͕ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͛ ŝƐƐƵĞƐ ĂƌĞ ƌĞƐŽůǀĞĚ ĞīĞĐƟǀĞůLJ ĂŶĚ ĞĸĐŝĞŶƚůLJ ƚŚƌŽƵŐŚ /d ĂƉƉƐͬƚŽŽůƐ ĂŶĚ ƚŚŝƐ ŚĂƐ ŵĂĚĞ ƉŽƐƐŝďůĞ ƚŽ ŶŽƚ ŽŶůLJ ĮŶŝƐŚ ǁŽƌŬ ŽŶ ĚĂŝůLJ ďĂƐŝƐ͕ ďƵƚ ĂůƐŽ ƚĂŬĞ ĨƵƚƵƌŝƐƟĐ ƉůĂŶŶŝŶŐ͘ ŶLJ ĐƵƐƚŽŵĞƌ͛Ɛ ĐŽŵƉůĂŝŶƚͬƌĞƋƵĞƐƚ ĐĂŶ ďĞ ƚƌĂĐŬĞĚ ƚƌĂŶƐƉĂƌĞŶƚůLJ ŵĂŬŝŶŐ ĐƵƐƚŽŵĞƌ ǁŝƚŚŝŶ ƌĞĂĐŚ ƚŽ ĂƉƉƌŽĂĐŚ͘ ,Žǁ ĚŽĞƐ ŝŶƚĞŐƌĂƚĞĚ / d ŚĞůƉ ƚŚĞ ĞŶĞƌŐLJ ŝŶĚƵƐƚƌLJ͍ KĨ ƚŚĞƐĞ͕ ǁŚĂƚ ƐŽůƵƟŽŶƐ ŚĂǀĞ been deployed and what do you intend to deploy further? tĞ ŚĂǀĞ ĚĞƉůŽLJĞĚ ŵŽƐƚ ƌĞƋƵŝƌĞĚ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ƚĞĐŚŶŽůŽŐŝĐĂů ƚŽŽůƐ ŝŶ ĐŽŵƉůĞƚĞ ŝŶƚĞŐƌĂƟŽŶ͘ tĞ ŚĂǀĞ ƐƚĂƌƚĞĚ ƌĞĐŽŐŶŝnjŝŶŐ ƚĞĐŚŶŽůŽŐŝĐĂů ĐƌŝƚŝĐĂůŝƚLJ ĨŽƌ ŵĂŶĂŐŝŶŐ ƚŚĞ ĚŝƐƚƌŝďƵƚŝŽŶ ŽƉĞƌĂƚŝŽŶƐ ĂƐ ǁĞůů ĂƐ ŵĂŝŶƚĞŶĂŶĐĞ ŽĨ ƚŚĞ ŐƌŝĚ ĂŶĚ ĂĐĐŽƌĚŝŶŐůLJ ŚĂǀĞ ƐƚĂƌƚĞĚ ƐLJƐƚĞŵͲǁŝĚĞ ĚĞƉůŽLJŵĞŶƚ͘ The time is now to extract maximum ŽƵƚ ŽĨ ƚŚĞŵ Ăůů͕ ƚŚƵƐ ǁŽƌŬŝŶŐ ŵŽƌĞ ĂŶĚ ŵŽƌĞ ƚŽǁĂƌĚƐ ĐƵƐƚŽŵĞƌͲĐĞŶƚƌŝĐ ŐůŽďĂůůLJ ĂĐĐĞƉƚĞĚ ďĞƐƚ ƉƌĂĐƟĐĞƐ͘ dŚĞ ĚĞŵĂŶĚ ƐŝĚĞ ŵĂŶĂŐĞŵĞŶƚ ǁŝƚŚ ƐŵĂƌƚ ůŽĂĚ ĨŽƌĞĐĂƐƟŶŐ ĂƐ ǁĞůů ĂƐ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ƐŵĂƌƚ ŐƌŝĚƐ ǁŽƵůĚ ƐƟůů ŚŽůĚ ůŽƚ ŽĨ ƉŽƚĞŶƟĂů ĂŶĚ ǁĞ ǁŽƵůĚ ĐŽŶƟŶƵĞ ĞdžƉůŽƌŝŶŐ ƚŚĞƐĞ ĂƌĞĂƐ͘

For better management and energy, power industries need to connect with ƚŚĞŝƌ ďƌĂŶĐŚ ŽĸĐĞƐ͕ ƌĞŵŽƚĞ ŽĸĐĞƐ͕ ĂŶĚ ƚŚĞŝƌ ŝŶƚĞƌŶĂƟŽŶĂů ŽƉĞƌĂƟŽŶƐ͘ ,Žǁ ĂƌĞ you doing it? tĞ ŚĂǀĞ ƚĞĐŚŶŽůŽŐLJͲĚƌŝǀĞŶ ƐĞƌǀŝĐĞƐ ďLJ ĞŵƉŽǁĞƌŝŶŐ ƉĞŽƉůĞ ƚŽ ďĞ ĐƌĞĂƟǀĞ ĂŶĚ ƉƌŽĚƵĐƟǀĞ͘ dŚŝƐ ŚĂƐ ďĞĞŶ ƉŽƐƐŝďůĞ ƚŚƌŽƵŐŚ ůĞǀĞƌĂŐŝŶŐ /d ŝŶ ƚŚĞ ĞŶƟƌĞ ƐƉĞĐƚƌƵŵ ŽĨ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ͘ tŚĞŶ ŚŽƐƚƐ ŽĨ ĂůŝŐŶĞĚ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ ĂǀĂŝůĂďůĞ ŝŶ ĐŽŵƉůĞƚĞ ŝŶƚĞŐƌĂƟŽŶ͕ Ă ƌŽďƵƐƚ /d ŝŶĨƌĂ ďĞĐŽŵĞƐ Ă ŬĞLJ ƚŽ ƚŚĞ ƐƵĐĐĞƐƐ ŝŶĐůƵĚŝŶŐ ĚĂƚĂ ĐĞŶƚĞƌ͕ ŚĂŶĚŚĞůĚƐ͕ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͕ ƚĂďƐ͕ W ͕ ƐĞƌǀĞƌƐ͕ ŶĞƚǁŽƌŬ͕ ĂŶĚ ƚĞůĞĐŽŵŵƵŶŝĐĂƟŽŶ ŝŶ Ă ŚŝŐŚ ĂǀĂŝůĂďŝůŝƚLJ ĂŶĚ ĚŝƐĂƐƚĞƌ ŵŽĚĞ͘ tĞ ŚĂǀĞ ĐŽŶŶĞĐƚĞĚ Ăůů ŽƵƌ ϰϭϮ ŽĸĐĞ ǁŝƚŚ ǀĂƌŝĞƟĞƐ ŽĨ ŵŽĚĞƐ ůŝŬĞ DW>^͕ >>͕ ϯ'͕ Z&͕ ĂŶĚ s^ d͘

There are some customer-centric mobile ĂƉƉůŝĐĂƟŽŶƐ ŝŶ ƚĞƐƟŶŐ ƐƚĂŐĞ ĨŽƌ ŝŶĐŽƌƉŽƌĂƟŽŶ ƐŚŽƌƚůLJ͘ There is a lot of pressure on CIOs to reduce costs on IT. What are the strategies you have planned for your company?

A lower cost to serve as well as lower ĐŽƐƚ ŽĨ ŽƉĞƌĂƟŽŶ ǁŽƵůĚ ĂůǁĂLJƐ ďĞ Ă ŐƌĞĂƚ ĐŽŶĐĞƌŶ ĂŶĚ ƚŚŝƐ ŝƐ ƚŽ ďĞ ĐŽŶƚƌŽůůĞĚ ŽŶ Ă ĐŽŶƟŶƵŽƵƐ ďĂƐŝƐ͘ dŚĞ ŵĂŶƉŽǁĞƌ ĐŽƐƚ ǁŝůů ĐŽŶƟŶƵĞ ŝŶĐƌĞĂƐŝŶŐ ĂƐ ƚŚĞ ƐŬŝůů ƐĞƚƐ ďĞĐŽŵĞ ĐƌŝƟĐĂů͘ dŚĞƌĞ ŝƐ ŶŽ ƉŽŝŶƚ ƚŽ ŚŽǀĞƌ ĂƌŽƵŶĚ ƚŚŝƐ͕ ƚŚƵƐ ŽƚŚĞƌ ĂƌĞĂƐ ŚĂǀĞ ƚŽ ďĞ ĞdžƉůŽƌĞĚ ŝŶĐůƵĚŝŶŐ ĐŽŶƐŽůŝĚĂƟŽŶ ĂƐ ǁĞůů ĂƐ ĂƵƚŽŵĂƟŽŶ ŽĨ /d ƐLJƐƚĞŵ ĂŶĚ ƉƌŽĐĞƐƐĞƐ͘ tĞ ĚŽ ƚŚŝƐ ŽŶ Ă ƌĞŐƵůĂƌ ďĂƐŝƐ ƚŽ ŚĂŵŵĞƌ ŽƵƚ ƌƵŶŶŝŶŐ ĐŽƐƚƐ ŽĨ ŵĂŝŶƚĞŶĂŶĐĞ͕ ƚĞůĞĐŽŵƐ͕ Žƌ ƚŚĞ ŽƵƚƐŽƵƌĐĞĚ ƐĞƌǀŝĐĞƐ ĂŶĚ ƚĂŬĞ ƵƉ ĐŽŶƐŽůŝĚĂƟŽŶƐ ŽĨ ƐĞƌǀĞƌƐ͕

The demand side management with ƐŵĂƌƚ ůŽĂĚ ĨŽƌĞĐĂƐƟŶŐ ĂƐ ǁĞůů ĂƐ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ƐŵĂƌƚ ŐƌŝĚƐ ǁŽƵůĚ ƐƟůů ŚŽůĚ ůŽƚ ŽĨ ƉŽƚĞŶƟĂů ĂŶĚ ǁĞ ǁŽƵůĚ ĐŽŶƟŶƵĞ ĞdžƉůŽƌŝŶŐ ƚŚĞƐĞ ĂƌĞĂƐ ,ĂǀĞ LJŽƵ ŽƉƚĞĚ ĨŽƌ ŽƵƚƐŽƵƌĐŝŶŐ ŝŶ / d͍ If so, which are the areas? tĞ ŚĂǀĞ ŽƉƚĞĚ ĨŽƌ ƐĞůĞĐƟǀĞůLJ ŽƵƚƐŽƵƌĐŝŶŐ ŽĨ / d ǁŝƚŚ ƵƚŵŽƐƚ ĐĂƌĞ ǁŚŝůĞ ŬĞĞƉŝŶŐ ŵŽƐƚ ĐƌŝƟĐĂů ĨƵŶĐƟŽŶƐ ŝŶ ĨƵůů ĐŽŶƚƌŽů͘ dŚĞ ŽƵƚƐŽƵƌĐĞĚ ĂƌĞĂƐ ŝŶĐůƵĚĞ ƐƵƉƉŽƌƚ ƐĞƌǀŝĐĞƐ ŽĨ ŚĂƌĚǁĂƌĞ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ͘ EŽǁ ǁĞ ŚĂǀĞ Ă ĨƌĂŵĞǁŽƌŬ͕ ŵŽǀŝŶŐ ŽŶ ĂƉƉůŝĐĂƟŽŶ ĚĞǀĞůŽƉŵĞŶƚ ŽƵƚƐŽƵƌĐŝŶŐ͘ tĞ ŚĂǀĞ ŵŽǀĞĚ ǀĞƌLJ ĐĂƌĞĨƵůůLJ ŽŶ ŽƵƚƐŽƵƌĐĞĚ ĨƌŽŶƚ ĂŶĚ ƚŚĂƚ ŚĂƐ ǁŽƌŬĞĚ ǀĞƌLJ ǁĞůů ƐŽ ĨĂƌ͘ ,ĂƐ LJŽƵƌ ĐŽŵƉĂŶLJ ĚĞƉůŽLJĞĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ďŽƚŚ ĨŽƌ ŝŶƚĞƌŶĂů ǁŽƌŬŝŶŐ ĂƐ well as for your partners? tĞ ŚĂǀĞ ĚĞƉůŽLJĞĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƚŝŽŶƐ ŝŶ ƚŚĞ ŵĞƚĞƌŝŶŐ ĨŽƌ ŚĂŶĚŚĞůĚƐ͕ ŝŶĨŽƌŵĂƟŽŶ ĐŽůůĂďŽƌĂƟŽŶ ƵƉ ƚŽ ŵŝĚĚůĞ ůĞǀĞů ĂŶĚ D/^ ĨŽƌ ƚŚĞ ƐĞŶŝŽƌ ŵĂŶĂŐĞŵĞŶƚ͘

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ƉŽǁĞƌ ĚĞǀŝĐĞƐ͕ ĐŽŽůŝŶŐ ĚĞǀŝĐĞƐ͕ ĂŶĚ ĚŝǀĞƌŐĞĚ ƐĞƌǀŝĐĞƐ͘ What is the investment planned for ICT in FY12 and the forecast for FY13? tĞ ǁŽƵůĚ ƚĂŬĞ ƵƉ ŚŝŐŚͲŝŵƉĂĐƚ ĂƌĞĂƐ ǀŝƐͲăͲǀŝƐ ŐůŽďĂů ďĞƐƚ ƉƌĂĐƟĐĞƐ ƚŽ ƌĞǀŝĞǁ ǁŚĞƌĞ ǁĞ ƐƚĂŶĚ ƐƵĐŚ ĂƐ ƉŽǁĞƌ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ůŽĂĚ ĨŽƌĞĐĂƐƟŶŐ͕ ŵĂƚĞƌŝĂůƐ ŵĂŶĂŐĞŵĞŶƚ͕ ĚĞŵĂŶĚ ƐŝĚĞ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ƉůĂŶƚ ŵĂŝŶƚĞŶĂŶĐĞ͘ KƵƌ / d ŝŶĨƌĂ ƌĞǀŝĞǁ ŝƐ Ă ĐŽŶƐƚĂŶƚ ƉƌŽĐĞƐƐ ǁŝƚŚ Ă ůŽŶŐͲƚĞƌŵ ƉƌŽƐƉĞĐƟǀĞ ĂŶĚ ǁĞ ĐŽŶƐŽůŝĚĂƚĞ ƚŚŝƐ ƚŽŽ͘ tĞ ŚĂǀĞ ŚĂĚ ůĞĂƐƚ ďƵĚŐĞƚ ĞƐĐĂůĂƟŽŶƐ LJͲŽͲLJ ďĂƐŝƐ ĚƵĞ ƚŽ ŽƵƌ ĐŽŶƐƚĂŶƚ ĐŽƐƚ ƌĞǀŝĞǁ ƉƌŽĐĞƐƐ͘ dŚĞ &zϭϮ / d ŝŶǀĞƐƚŵĞŶƚ ŚĂĚ ďĞĞŶ `ϮϬ͘ϲ ĐƌŽƌĞ ĂŶĚ ůŝŬĞůLJ ƚŽ ƐƚĂLJ ƚŚĞ ƐĂŵĞ ŝŶ ƚŚĞ ŶĞdžƚ LJĞĂƌ͕ ǁŝƚŚ ƚŚĞ ŝŶĐƌĞĂƐĞĚ ŵĂŶƉŽǁĞƌ ĐŽƐƚ ĂŶĚ ƐŽŵĞ ƐĞƌǀŝĐĞ ůĞǀĞůƐ ĂƐ ǁĞ ǁŽƵůĚ ŚĂŵŵĞƌ ŽƵƚ ŽƚŚĞƌ ĂƌĞĂƐ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 107

CIO SPEAK

The Escorts Group is one of the highly ĚŝǀĞƌƐŝĮĞĚ ĞŶŐŝŶĞĞƌŝŶŐ ĐŽŶŐůŽŵĞƌĂƚĞƐ ůŽĐĂƚĞĚ ŝŶ &ĂƌŝĚĂďĂĚ ;/ŶĚŝĂͿ͕ ǁŝƚŚ ĂŶ ĂŶŶƵĂů ƚƵƌŶŽǀĞƌ ŽĨ ΨϰϲϮ ŵŶ͘ ƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ĞĂƌůLJ ĂĚŽƉƚĞƌƐ ŽĨ / d͖ ĂŶĚ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ĞǀŽůƵƟŽŶ ŽĨ ƐĐŽƌƚƐ͕ ƚĞĐŚŶŽůŽŐLJ ŚĂƐ ĂůǁĂLJƐ ďĞĞŶ ŝƚƐ ŐƌĞĂƚĞƐƚ ĂůůLJ ĨŽƌ ŐƌŽǁƚŚ͘ /ƚ ŚĂƐ ďĞĞŶ Ă ŚĂƌďŝŶŐĞƌ ŽĨ ŶĞǁ ƚĞĐŚŶŽůŽŐLJ͕ Ă ƉƌŝŵĞ ŵŽǀĞƌ ŽŶ ƚŚĞ ŝŶĚƵƐƚƌŝĂů ĨƌŽŶƚ͕ Ăƚ ĞǀĞƌLJ ƐƚĂŐĞ ŝŶƚƌŽĚƵĐŝŶŐ ƉƌŽĚƵĐƚƐ ĂŶĚ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŚĂƚ ŚĞůƉĞĚ ƚĂŬĞ ƚŚĞ ĐŽƵŶƚƌLJ ĨŽƌǁĂƌĚ ŝŶ ƚŚĞ ŬĞLJ ŐƌŽǁƚŚ ĂƌĞĂƐ͘ VOICE&DATA ƚĂŬĞƐ Ă ǀŝƌƚƵĂů ƚŽƵƌ ŽĨ ƚŚĞ ĚŝǀĞƌƐŝĮĞĚ ĂƵƚŽŵŽƟǀĞ ĐŽŵƉĂŶLJ ǁŝƚŚ ƚŚĞ ŚĞůƉ ŽĨ sŝƉŝŶ <ƵŵĂƌ͕ ŐƌŽƵƉ /K͕ ƚŚĞ ŵĂŶ ǁŚŽ ŝƐ ůŽŽŬŝŶŐ ĂŌĞƌ ƚŚĞ ĐŽŵƉůĞdž LJĞƚ ƌŽďƵƐƚ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ͘ džĐĞƌƉƚƐ Ͷ

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‘Outsourcing works well when it is constantly monitored by a strong in-house IT team’ —Vipin Kumar, group CIO, Escorts 108 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

hat are the main ICT tools and processes being used in the automobile industry?

ICT has large footprints in the automobile industry. Large automobile companies generally operate in different geographies, which necesƐŝƚĂƚĞ ƚŚĞ ŝŶƚĞŐƌĂƟŽŶ ĂŶĚ ƐĞĂŵůĞƐƐ ŇŽǁ of information across regional/branch ŽĸĐĞƐ͕ ĚĞƉŽƚƐ͕ ĚĞĂůĞƌƐ͕ ĞƚĐ͘ 'ĞŶĞƌĂůůLJ͕ the automobile companies have a robust ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĐŽŶƐŝƐƟŶŐ ŽĨ DW>^͕ sWEƐ͕ point-to-point lease lines, audio/video ĐŽŶĨĞƌĞŶĐŝŶŐ ĨŽƌ ĐŽŶŶĞĐƟŶŐ ƚŚĞŝƌ ƉƌĞƐĞŶĐĞ ĂĐƌŽƐƐ ŵƵůƟƉůĞ ŐĞŽŐƌĂƉŚŝĞƐ͘ DĂũŽƌ ĂƵƚŽŵŽďŝůĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂůƐŽ ĚĞƉůŽLJ ĐĞŶƚƌĂůŝnjĞĚ ŝŶƚĞŐƌĂƚĞĚ ƐŽŌǁĂƌĞ ƐŽůƵƚŝŽŶƐ ůŝŬĞ ZW͕ ^ D͕ ZD͕ ĚĞĂůĞƌ ŵĂŶĂŐĞŵĞŶƚ ƐŽŌǁĂƌĞ͕ ĞƚĐ͕ ƚŽ ŝŶƚĞŐƌĂƚĞ ĂŶĚ ŵŽŶŝƚŽƌ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ ĂĐƌŽƐƐ ŵƵůƟƉůĞ ĂƌĞĂƐ͘ dŚŝƐ ŚĞůƉƐ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ƚĂŬĞ Ă ĐŽŶƐŽůŝĚĂƚĞĚ ǀŝĞǁ ŽĨ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ ŚĂƉƉĞŶŝŶŐ Ăƚ ĚŝīĞƌĞŶƚ ƉůĂĐĞƐ͘ What are the top ICT challenges faced by this sector? And the key trends? ^ŽŵĞ ŽĨ ƚŚĞ ŬĞLJ ĐŚĂůůĞŶŐĞƐ ĨŽƌ ƌŽůůŝŶŐ ŽƵƚ ICT in the automobile sector are: n High cost of infrastructure rollout n Reliability of infrastructure in semiurban and rural areas n ZŽůůŽƵƚ ŽĨ ŵĂũŽƌ ƐŽŌǁĂƌĞ ĂƉƉůŝĐĂƟŽŶƐ ĂĐƌŽƐƐ ƚŚĞ ƐĂůĞƐ ŶĞƚǁŽƌŬ

n DĂŝŶƚĞŶĂŶĐĞ ŽĨ ĚŝƐƚƌŝďƵƚĞĚ ŝŶĨƌĂͲ ƐƚƌƵĐƚƵƌĞ ƉƌĞƐĞŶƚ ĂĐƌŽƐƐ ůŽĐĂƟŽŶƐ n >ĂĐŬ ŽĨ ŽƵƚͲŽĨͲƚŚĞͲďŽdž ŵŽďŝůĞ ĂƉƉůŝͲ ĐĂƟŽŶƐ ƚŽ ĂĚĚƌĞƐƐ ǀĂƌŝŽƵƐ ďƵƐŝŶĞƐƐ ŶĞĞĚƐ n ŽŶƐŽůŝĚĂƟŽŶ ŽĨ ƚŚĞ ŝŶĨŽƌŵĂƟŽŶ ĐĂƉƚƵƌĞĚ ŝŶ ǀĂƌŝŽƵƐ ƐŝůŽƐ ƚŽ ŐĞƚ ĂŶ ŝŶƚĞͲ ŐƌĂƚĞĚ ǀŝĞǁ ŽĨ ƚŚĞ ŽƉĞƌĂƟŽŶƐ tŝƚŚ ƚŚĞ ĂĚǀĞŶƚ ŽĨ ĐůŽƵĚ͕ ƉĂƌƚ ŽĨ ƚŚĞ ŝŶͲŚŽƵƐĞ ĂƉƉůŝĐĂƟŽŶƐ ĐĂŶ ďĞ ƐŚŝŌĞĚ ƚŽ ƚŚĞ ĐůŽƵĚ ĨŽƌ ĞŶƐƵƌŝŶŐ ƌĞůŝĂďŝůŝƚLJ͕ ŚŝŐŚĞƌ ƵƉƟŵĞ͕ ĂŶĚ ĞĂƐLJ ƌĞĂĐŚ ƚŽ ƚŚĞ ĞŶĚͲƵƐĞƌƐ͘ ůƐŽ͕ ǁŝƚŚ ϯ' ŶŽǁ ŐĞƫŶŐ ƌŽůůĞĚ ŽƵƚ ŽŶ Ă ůĂƌŐĞƌ ƐĐĂůĞ͕ ĐŽŶŶĞĐƟǀŝƚLJ ĐŚĂůůĞŶŐĞƐ ǁŝůů ďĞ ĂĚĚƌĞƐƐĞĚ ƚŽ Ă ŐƌĞĂƚ ĞdžƚĞŶƚ͘ dŚĞƌĞ ǁŝůů ďĞ ŵŽƌĞ ƵƐĂŐĞ ŽĨ ŵŽďŝůĞ ďĂƐĞĚ ĂƉƉůŝĐĂͲ ƟŽŶƐ ĂŶĚ ĐŽŶǀĞƌŐĞĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŝůů ďĞĐŽŵĞ ĐŚĞĂƉĞƌ ĂŶĚ ƌĞůŝĂďůĞ͘ ,Žǁ ĚŽĞƐ ĂƵƚŽŵĂƟŽŶ Ăƚ ĞĂĐŚ ůĞǀĞů ŚĞůƉ ŝŶ ŝŶĐƌĞĂƐĞĚ ĞĸĐŝĞŶĐLJ ĂŶĚ ƌĞǀĞŶƵĞ ĨŽƌ the company? ůů ŽƵƌ ƌĞŐŝŽŶĂů ŽĸĐĞƐ ĂƌĞ ĐŽŶŶĞĐƚĞĚ ŽŶ ƚŚĞ DW>^ ďĂĐŬďŽŶĞ͘ tĞ ŚĂǀĞ ĂůƐŽ ƌŽůůĞĚ ŽƵƚ ĂƵĚŝŽͬǀŝĚĞŽ ĐŽŶĨĞƌĞŶĐŝŶŐ ĂĐƌŽƐƐ ŽƵƌ ŽƌŐĂŶŝͲ njĂƟŽŶ͘ DĂũŽƌ ĂƉƉůŝĐĂƟŽŶƐ ůŝŬĞ ZW͕ ^ D͕ ĚĞĂůĞƌ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ŵĂŝůŝŶŐ ƐŽůƵƟŽŶƐ ĂƌĞ ƌŽůůĞĚ ŽƵƚ ĂĐƌŽƐƐ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͘ tĞ ƵƐĞ ďĂƌĐŽĚŝŶŐ ŝŶ ŽƵƌ ƉƌŽĚƵĐƟŽŶ ůŝŶĞƐ ƚŽ ĐĂƉƚƵƌĞ ƉƌŽĚƵĐƟŽŶͲƌĞůĂƚĞĚ ĚĂƚĂ ůĞĂĚŝŶŐ ƚŽ ŚŝŐŚĞƌ ĞĸĐŝĞŶĐLJ ŽĨ ŽƉĞƌĂƟŽŶƐ͘ tĞ ĂƌĞ ĐƵƌƌĞŶƚůLJ ŝŶ ƚŚĞ ŵŝĚ ŽĨ Ă ŵĂũŽƌ ŐƌŽƵƉͲǁŝĚĞ ƐŝŶŐůĞ ŝŶƐƚĂŶĐĞ ZW ƌĞͲŝŵͲ ƉůĞŵĞŶƚĂƟŽŶ ƉƌŽũĞĐƚ͕ ǁŚŝĐŚ ǁŝůů ĨƵƌƚŚĞƌ ƟŐŚƚůLJ ŝŶƚĞŐƌĂƚĞ ƚŚĞ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ ǁŝƚŚ ŽƵƌ ǀĞŶĚŽƌƐ ĂŶĚ ƐĂůĞƐ ƚĞĂŵ͘ tŝƚŚ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŝŶƚĞŐƌĂƟŶŐ ǁŝƚŚ ďƵƐŝŶĞƐƐ ĞŶƟƟĞƐ ďĞLJŽŶĚ ŝƚƐ ĨŽƵƌ ǁĂůůƐ͕ Ă ŵŽƌĞ ŝŶƚĞŐƌĂƚĞĚ ŽƉĞƌĂƟŽŶ ŚĂƐ ďĞĐŽŵĞ ƉŽƐƐŝďůĞ͕ ŐŝǀŝŶŐ ŐƌĞĂƚĞƌ ŝŶƐŝŐŚƚƐ ŝŶƚŽ ŵĂƌŬĞƚ ĚĞŵĂŶĚ ĂŶĚ ďĞƩĞƌ ƉůĂŶŶŝŶŐ ĨŽƌ ŝŶǀĞŶƚŽƌLJ ĂŶĚ ƉƌŽĚƵĐƟŽŶ ŽƉƟŵŝnjĂƟŽŶ͘ ,Žǁ ĚŽĞƐ ŝŶƚĞŐƌĂƚĞĚ / d͕ ƉĂƌƟĐƵůĂƌůLJ ZW͕ ZD͕ ĂŶĚ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ŚĞůƉ ƚŚĞ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ͍ KĨ ƚŚĞƐĞ͕ ǁŚĂƚ ƐŽůƵƟŽŶƐ ŚĂǀĞ ďĞĞŶ ĚĞƉůŽLJĞĚ ĂŶĚ what do you intend to deploy over and above all these? dŚĞƐĞ ĂƌĞ ǀĞƌLJ ĐƌŝƟĐĂů ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶƐ͕ ǁŚŝĐŚ ŶŽƚ ŽŶůLJ ŝŶƚĞŐƌĂƚĞ ƚŚĞ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ ďƵƚ ĂůƐŽ ŚĞůƉ ŝŶ ĞŶĨŽƌĐŝŶŐ ĐŽŶͲ ƚƌŽůƐ͕ ŐĞƫŶŐ ĂĐĐƵƌĂƚĞ ŬŶŽǁůĞĚŐĞ ĂďŽƵƚ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ͕ ĂŶĚ ŚĞůƉƐ ŝŶ ƚŚĞ ŽƉƟŵŝnjĂƟŽŶ ŽĨ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ͘ /ŶƚĞͲ

ŐƌĂƟŽŶ ŽĨ ƚŚĞƐĞ ĂƉƉůŝĐĂƟŽŶƐ ĐĂŶ ĞŶƐƵƌĞ Ă ǀĞƌLJ ŚŝŐŚ ĞĸĐŝĞŶĐLJ ŝŶ ƉƌŽĚƵĐƟŽŶ ďLJ ĨŽůͲ ůŽǁŝŶŐ ĚĞŵĂŶĚ ďĂƐĞĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ ^ D ĂŶĚ ZW ĂƌĞ ĂůƌĞĂĚLJ ŝŵƉůĞͲ ŵĞŶƚĞĚ ŝŶ ƐĐŽƌƚƐ͘ tĞ ĂƌĞ ŝŶ ƚŚĞ ŵŝĚ ŽĨ Ă ŵĂũŽƌ ŐƌŽƵƉͲǁŝĚĞ ƌĞͲŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ Ă ƐŝŶŐůĞ ŝŶƐƚĂŶĐĞ ZW͘ tĞ ŚĂǀĞ ĞǀĂůƵĂƚĞĚ ƐŽŵĞ ZD ƐŽůƵƟŽŶƐ ĂŶĚ ƐŚĂůů ďĞ ƉƵƌƐƵͲ ŝŶŐ ƚŚĞŵ ƉŽƐƚ ƚŚĞ ZW ŝŵƉůĞŵĞŶƚĂƟŽŶ ƉƌŽũĞĐƚ͘ tĞ ĂƌĞ ĂůƐŽ ůŽŽŬŝŶŐ Ăƚ ŽƉƟŽŶƐ ƚŽ ŝŶƚĞŐƌĂƚĞ ƚŚĞ ǀĞŶĚŽƌƐ ĂŶĚ ĐƵƐƚŽŵĞƌƐ ǁŝƚŚ ŽƵƌ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ͘ &Žƌ ďĞƩĞƌ ŵĂŶĂŐĞŵĞŶƚ͕ ĂƵƚŽ ŝŶĚƵƐƚƌŝĞƐ ŶĞĞĚ ƚŽ ĐŽŶŶĞĐƚ ǁŝƚŚ ƚŚĞŝƌ ďƌĂŶĐŚ ŽĸĐĞƐ͕ ƌĞŵŽƚĞ ŽĸĐĞƐ͕ ĂŶĚ ƚŚĞŝƌ ŝŶƚĞƌŶĂƟŽŶĂů ŽƉĞƌĂƟŽŶƐ͘ ,Žǁ ĂƌĞ LJŽƵ ĚŽŝŶŐ ŝƚ͍ tĞ ŚĂǀĞ Ă ůĂƌŐĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƌŽůůŽƵƚ

ŝŶŐ ƐŽůƵƟŽŶ ǁŝƚŚ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͘ KƵƌ ŝŶƚƌĂŶĞƚ ĂŶĚ ,ZͲƌĞůĂƚĞĚ ĂƉƉůŝĐĂƚŝŽŶƐͬ ǁŽƌŬŇŽǁƐ ĂƌĞ ĂůƐŽ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ƚŚĞ ŵŽďŝůĞ͘ 'ŽŝŶŐ ĨŽƌǁĂƌĚ͕ ǁĞ ƉƌŽƉŽƐĞ ƚŽ ŚĂǀĞ Ă ŐƌĞĂƚĞƌ ƵƐĂŐĞ ŽĨ ƚŚĞ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ƚŽ ƐĞĂŵůĞƐƐůLJ ĐŽŶŶĞĐƚ ǁŝƚŚ ŽƵƌ ƐĂůĞƐͬǀĞŶĚŽƌ ŶĞƚǁŽƌŬƐ͘ There is lot of pressure on CIOs to reduce costs. What strategies have you planned for your company? ^ŝŶĐĞ ĐŽƐƚ ĐŽŶƚƌŽů ŝƐ Ă ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ĞůĞͲ ŵĞŶƚ ŽĨ Ă ďƵƐŝŶĞƐƐ͕ ǁĞ ŚĂǀĞ ƚĂŬĞŶ ĐƌŝƟĐĂů ƐƚĞƉƐ ŽŶ ƚŚŝƐ ĨƌŽŶƚ ƚŽ ĞŶƐƵƌĞ ůŽǁĞƌŝŶŐ ŽĨ ŽƉĞƌĂƟŶŐ ĐŽƐƚ͘ &ŝƌƐƚůLJ͕ ǁĞ ŚĂǀĞ ŝŶƚĞŐƌĂƚĞĚ /d ĂĐƌŽƐƐ ƚŚĞ ŐƌŽƵƉ ƚŽ ĂǀŽŝĚ ĚƵƉůŝĐŝƚLJ ŽĨ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ĂƉƉůŝĐĂƟŽŶƐ͕ ĂŶĚ ŽƉĞƌĂͲ ƟŽŶƐ ƌĞƐƵůƟŶŐ ŝŶ ƌĞĚƵĐĞĚ ĐŽƐƚ͘ tĞ ŚĂǀĞ

tŝƚŚ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŝŶƚĞŐƌĂƟŶŐ ǁŝƚŚ ďƵƐŝŶĞƐƐ ĞŶƟƟĞƐ ďĞLJŽŶĚ ŝƚƐ ĨŽƵƌ ǁĂůůƐ͕ Ă ŵŽƌĞ ŝŶƚĞŐƌĂƚĞĚ ŽƉĞƌĂƟŽŶ has become possible ĂĐƌŽƐƐ ƚŚĞ ŽƌŐĂŶŝnjĂƚŝŽŶ ƚŽ ŵĞĞƚ ƚŚĞƐĞ ĐŚĂůůĞŶŐĞƐ͘ tĞ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ DW>^ ŶĞƚǁŽƌŬ ƚŽ ĐŽŶŶĞĐƚ Ăůů ŽƵƌ ŵĂũŽƌ ďƌĂŶĐŚ ŽĸĐĞƐ͘ &Žƌ ƐŵĂůůĞƌ ŽĸĐĞƐ ǁŝƚŚ ůĞƐƐ ŽƉĞƌĂƚͲ ŝŶŐ ůŽĂĚ͕ ǁĞ ĐŽŶŶĞĐƚ ƚŚĞŵ ƚŚƌŽƵŐŚ sWE͘ tŚŝĐŚ ĂƌĞĂƐ ŚĂǀĞ LJŽƵ ŝĚĞŶƟĮĞĚ ĨŽƌ ŽƵƚsourcing and how is it working for you? zĞƐ͕ ǁĞ ŚĂǀĞ ŽƵƚƐŽƵƌĐŝŶŐ ƉĂƌƚŶĞƌ ƚŽ ŵĂŶĂŐĞ ŽƵƌ / dͲƌĞůĂƚĞĚ ǁŽƌŬƐ͘ ůů ŝŶĨƌĂͲ ƐƚƌƵĐƚƵƌĞƐ Ăƚ ŽƵƌ ĐĞŶƚƌĂů ůŽĐĂƚŝŽŶ ĂŶĚ ďƌĂŶĐŚ ŽĸĐĞƐ͕ ŝŶĐůƵĚŝŶŐ ZW ĂƉƉůŝĐĂƟŽŶƐ͕ ĂƌĞ ŵĂŶĂŐĞĚ ďLJ ƚŚĞ ŽƵƚƐŽƵƌĐĞĚ ǀĞŶĚŽƌ͘ tĞ ĂůƐŽ ŵĂŶĂŐĞ ĐĞƌƚĂŝŶ ĂƉƉůŝĐĂƟŽŶƐ ŝŶͲ ŚŽƵƐĞ͘ /ƚ ŝƐ ŽƵƌ ĞdžƉĞƌŝĞŶĐĞ ƚŚĂƚ ŽƵƚƐŽƵƌĐͲ ŝŶŐ ǁŽƌŬƐ ǁĞůů ǁŚĞŶ ŝƚ ŝƐ ŵŽŶŝƚŽƌĞĚ ĂŶĚ ƌĞǀŝĞǁĞĚ ŽŶ ĐŽŶƐƚĂŶƚ ďĂƐŝƐ ďLJ Ă ƐƚƌŽŶŐ ŝŶͲŚŽƵƐĞ ƚĞĂŵ ŽĨ /d ƉĞŽƉůĞ͘ ,ĂƐ LJŽƵƌ ĐŽŵƉĂŶLJ ĚĞƉůŽLJĞĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŝŶƚĞƌŶĂů ǁŽƌŬŝŶŐ ĂŶĚ ĨŽƌ your partners? tĞ ŚĂǀĞ ƟŐŚƚ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ŽƵƌ ŵĂŝůͲ

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ĂůƐŽ ĚŽŶĞ ŚĂƌĚǁĂƌĞ ĂŶĚ ƐŽŌǁĂƌĞ ĐŽŶͲ ƐŽůŝĚĂƟŽŶ ĂŶĚ ŵĞƌŐĞĚ ŽƵƌ ǀĂƌŝŽƵƐ ĚĂƚĂ ĐĞŶƚĞƌƐ ŝŶƚŽ Ă ƐŝŶŐůĞ ĐŽƌƉŽƌĂƚĞ ĚĂƚĂ ĐĞŶƚĞƌ ƚŽ ŵŝŶŝŵŝnjĞ ƚŚĞ ĐĂƉĞdž ĂŶĚ ŽƉĞƌĂƟŶŐ ĐŽƐƚ͘ tĞ ŚĂǀĞ ŝŶƚƌŽĚƵĐĞĚ ĐůŽƵĚ ďĂƐĞĚ ƐŽůƵƟŽŶƐ ƚŽ ĐŽŶǀĞƌƚ ŽƵƌ ĐĂƉĞdž ŝŶƚŽ ŽƉĞdž ŵŽĚĞů ĂŶĚ /d ŽƵƚƐŽƵƌĐŝŶŐ ĨŽƌ ŵĂŶĂŐŝŶŐ ƚŚĞ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ͘ tĞ ŚĂǀĞ ĂůƐŽ ĐŽŶƐŽůŝĚĂƚĞĚ Ăůů /d ƉƵƌͲ ĐŚĂƐŝŶŐ Ăƚ ŽŶĞ ƉůĂĐĞ ĂŶĚ ĂƌĞ ƌŽůůŝŶŐ ŽƵƚ ĐŽŵŵŽŶ ŝŶŝƟĂƟǀĞƐ ĂĐƌŽƐƐ ƚŚĞ ŐƌŽƵƉ ĨŽƌ ďĞƩĞƌ ĂŶĚ ĨĂƐƚĞƌ ZŽ/͘ ůů ƚŚĞƐĞ ŝŶŝƚŝĂƚŝǀĞƐ ŚĂǀĞ ƌĞƐƵůƚĞĚ ŝŶ ŐƌĞĂƚĞƌ ďĞŶĞĮƚƐ ƚŽ ďƵƐŝŶĞƐƐ Ăƚ Ă ĨĂƌ ůŽǁĞƌ ĐŽƐƚ͘ What is the investment planned for ICT in FY12 and what is the forecast for FY13? / ǁŝůů ŶŽƚ ďĞ ĂďůĞ ƚŽ ĚŝǀƵůŐĞ ƚŚĞ ŝŶǀĞƐƚͲ ŵĞŶƚ ĮŐƵƌĞƐ͕ ďƵƚ ŐŽŝŶŐ ĨŽƌǁĂƌĚ ǁĞ ĚŽ ƉůĂŶ ƚŽ ŝŶƚƌŽĚƵĐĞ ZD͕ ǀĂůƵĞͲĂĚĚĞĚ ĂƉƉůŝĐĂƚŝŽŶƐ͕ ĂŶĚ ŵŽƌĞ ŽĨ ĐŽŶǀĞƌŐĞĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 109

CIO SPEAK

Hero MotoCorp (formerly Hero Honda Motors) is one of the largest manufacturers of two-wheelers, based ŝŶ /ŶĚŝĂ͘ tŝƚŚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĨĂĐŝůŝƟĞƐ Ăƚ Dharuhera, Gurgaon in Haryana and at ,ĂƌŝĚǁĂƌ ŝŶ hƩĂƌĂŬŚĂŶĚ͕ ƚŚĞ ĐŽŵƉĂŶLJ ŝƐ ĐĂƉĂďůĞ ŽĨ ĐŚƵƌŶŝŶŐ ŽƵƚ ϯ ŵŶ ďŝŬĞƐ ƉĞƌ LJĞĂƌ͘ ŽĂƐƟŶŐ ŽĨ Ă ůĂƌŐĞ ƐĂůĞƐ ĂŶĚ ƐĞƌǀŝĐĞ ŶĞƚǁŽƌŬ ǁŝƚŚ ŽǀĞƌ ϯ͕ϬϬϬ ĚĞĂůĞƌƐŚŝƉƐ ĂŶĚ ƐĞƌǀŝĐĞ ƉŽŝŶƚƐ ĂĐƌŽƐƐ /ŶĚŝĂ͕ ƚŚĞ ĐŽŵƉĂŶLJ has a customer loyalty program since ϮϬϬϬ ĐĂůůĞĚ ƚŚĞ ,ĞƌŽ ,ŽŶĚĂ WĂƐƐƉŽƌƚ WƌŽŐƌĂŵ͘ ,ĞƌŽ ŚĂƐ ďĞĞŶ ĨƵĞůŝŶŐ ƵƉ ĨŽƌ a power ride on global roads and has ƚĂŬĞŶ ŽŶ ƚŚĞ ůŝŬĞƐ ŽĨ ƵĐĂƟ͕ ^ƵnjƵŬŝ͕ Honda, and Yamaha in the cut-throat ĐŽŵƉĞƟƟŽŶ ŽĨ ƚŚĞ ďŝŬĞ ŵĂƌŬĞƚ͘ tŝƚŚ Ă ŶĞǁ ďƌĂŶĚ ŝĚĞŶƟƚLJ ƚŚĞ ŶĞǁ ŚĞƌŽ ŝƐ ƌŝƐŝŶŐ and is poised to shine on the global arena. sŝũĂLJ ^ĞƚŚŝ͕ ƚŚĞ ĐŽŵƉĂŶLJ͛Ɛ sW Θ /K͕ ŐĞƚƐ ĐĂŶĚŝĚ ŽŶ ƚŚĞ ƌŽůĞ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶƐ technology in the automobile sector and ŐŝǀĞƐ ŚŝƐ ŝŶƐŝŐŚƚƐ ŽŶ ĐŽŵƉĂŶLJ͛Ɛ ĐŚĂůůĞŶŐĞƐ and future strategies. Excerpts—

—Vijay Sethi, CIO, Hero MotoCorp

‘In the next fiscal, our focus of investment would be on social media and mobility’

W

hat are the main ICT tools and processes being used in the automobile industry? dŚĞ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ ŚĂƐ ŽǀĞƌ ƚŚĞ LJĞĂƌƐ ƌŝƐĞŶ ĨƌŽŵ ďĞŝŶŐ ƚƌĂĚŝƟŽŶĂů ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐĞƚͲƵƉƐ ƚŽ ďĞĐŽŵŝŶŐ ŵŽĚĞƌŶŝnjĞĚ ŽƌŐĂŶŝnjĂƟŽŶƐ͕ which are leveraging all the relevant tools ŝŶ ƚŚĞ / d ƐƉĂĐĞ͘ ƵƚŽŵŽďŝůĞ ĐŽŵƉĂŶŝĞƐ ƚŚĞƐĞ ĚĂLJƐ ĂƌĞ ůĞǀĞƌĂŐŝŶŐ ƚŽŽůƐ ƌĂŶŐŝŶŐ ĨƌŽŵ ƚŚĞ ďĂƐŝĐ ŽŶĞƐ ůŝŬĞ ZW ĂŶĚ ďƵƐŝŶĞƐƐ ĂŶĂůLJƟĐƐ ƚŽŽůƐ ƚŽ ƚŚĞ ŵŽƌĞ ĐŽŵƉůĞdž ŽŶĞƐ ůŝŬĞ ĐůŽƵĚͲĚƌŝǀĞŶ ƐĞƌǀŝĐĞƐ ĂŶĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ͘ ƉĂƌƚ ĨƌŽŵ ƚŚĞƐĞ ƐŽůƵƚŝŽŶƐ ůŝŬĞ ǁŽƌŬĨůŽǁƐ͕ ZD͕ W>D͕

ĚĞĂůĞƌ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ƉŽƌƚĂůƐ ĨŽƌ ǀĞŶĚŽƌƐ͕ ŬŶŽǁůĞĚŐĞ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵƐ ĂůŽŶŐ ǁŝƚŚ ǀĂƌŝŽƵƐ ŽƚŚĞƌ ƐŽůƵƟŽŶƐ ƚŽ ŚĞůƉ ZΘ ĂŶĚ ĐŽŶŶĞĐƚŝǀŝƚLJ ĂĐƌŽƐƐ ůŽĐĂƟŽŶƐ ĂŶĚ ĞĐŽƐLJƐƚĞŵƐ ĂƌĞ ƉĂƌƚ ŽĨ ƚŚĞ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ ƚŽĚĂLJ͘ ^ĞĐƵƌŝƚLJ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƟŽŶƐ ĂƌĞ ĂůƐŽ ƵƐĞĚ ĞdžƚĞŶƐŝǀĞůLJ͘ DĂŶLJ ĐŽŵƉĂŶŝĞƐ ůŝŬĞ ŽƵƌƐ ĂůƐŽ ƵƐĞ ŝĚĞŶƟƚLJ ĂŶĚ ĂĐĐĞƐƐ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƟŽŶƐ͘ ^ŽĐŝĂů ŵĞĚŝĂ ŝƐ ĂŶŽƚŚĞƌ ƚŚŝŶŐ ǁŚŝĐŚ ŝƐ ĐĂƚĐŚŝŶŐ ƵƉ͘ Ɛ / ƐĞĞ͕ ŝƚ ŝƐ ŶŽƚ ũƵƐƚ ƵƐŝŶŐ ƚŚĞƐĞ ƚŽŽůƐ ƚŚĂƚ ŵĂƩĞƌ͕ ƚŚĞ ƌĞĂů ďĞŶĞĮƚ ŝƐ ďĂƐĞĚ ŽŶ ƚŚĞ ǁĂLJ ŽƌŐĂŶŝnjĂƟŽŶƐ ŚĂƌǀĞƐƚ ƚŚĞƐĞ ƚŽŽůƐ ƚŽ ŵĞĞƚ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ŽďũĞĐƟǀĞƐ ĂŶĚ ĐŽŵƉůŝĂŶĐĞ ŶĞĞĚƐ͘

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What are the top ICT challenges faced by the automobile sector? tŝƚŚ ŝŶĐƌĞĂƐŝŶŐ ƉƌŽůŝĨĞƌĂƟŽŶ ŽĨ / d ĂŶĚ ĞǀĞƌ ŝŶĐƌĞĂƐŝŶŐ ƌŝƐĞ ŽĨ ĐƵƐƚŽŵĞƌ ĂŶĚ ďƵƐŝŶĞƐƐ ĞdžƉĞĐƚĂƟŽŶƐ ĨƌŽŵ / d͕ ƐŽŵĞ ŽĨ the challenges which a typical automoďŝůĞ ĐŽŵƉĂŶLJ ŝƐ ĨĂĐŝŶŐ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ / d scenario are: n hƐŝŶŐ / d ƚŽ ĨƵůůLJ ĂƵƚŽŵĂƚĞ ƚŚĞ physical manufacturing processes in the ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ n Managing/analyzing the huge ĂŵŽƵŶƚƐ ŽĨ ĚĂƚĂ ďĞŝŶŐ ŐĞŶĞƌĂƚĞĚ ďLJ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂŶĚ ƚŚĞ ĞĐŽƐLJƐƚĞŵ n ^ƵƉƉŽƌƟŶŐ ƐŽĐŝĂů ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ƚŚĞ ŚĞůƉ ŽĨ / d

CIO SPEAK

,Žǁ ĚŽĞƐ ĂƵƚŽŵĂƟŽŶ Ăƚ ĞĂĐŚ ůĞǀĞů ŚĞůƉ ŝŶ ŝŶĐƌĞĂƐĞĚ ĞĸĐŝĞŶĐLJ ĂŶĚ ƌĞǀĞŶƵĞ͍ KƚŚĞƌ ƚŚĂŶ ƚŚĞ ƚƌĂŶƐĂĐƚŝŽŶ ƐLJƐƚĞŵƐ͕ ǁŚŝĐŚ ĂƌĞ ŝŶ ƉůĂĐĞ ƐŝŶĐĞ Ă ůŽŶŐ ƟŵĞ͕ ŽƵƌ / d ůĂŶĚƐĐĂƉĞ ŚĂƐ ďĞĞŶ ĚĞǀĞůŽƉŝŶŐ ŽǀĞƌ ƚŚĞ LJĞĂƌƐ ƚŽ ŵĂŬĞ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŵŽƌĞ ƚĞĐŚ ƐĂǀǀLJ͘ dŚĞ ŬĞLJ ŝŶƚĞŶƚŝŽŶ ďĞŚŝŶĚ ĂĚŽƉƟŶŐ / d ƚŽŽůƐ ŝƐ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ŇŽǁ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ǁŝƚŚŝŶ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ as well as with our partners and also to ďƌŝŶŐ ƚƌĂŶƐƉĂƌĞŶĐLJ ƚŽ ŽƵƌ ƉƌŽĐĞƐƐĞƐ͘ dĂůŬŝŶŐ ĂďŽƵƚ ƵƚŝůŝnjŝŶŐ / d ĨŽƌ ŽƵƌ ƉƌŽĐĞƐƐĞƐ͕ ǁĞ ŚĂǀĞ ĞŶƐƵƌĞĚ ƚŚĂƚ Ăůů ĂƌĞ processes are automated to the adequate ůĞǀĞůƐ ;ĐŽǀĞƌŝŶŐ ĞŶƟƌĞ ĞĐŽƐLJƐƚĞŵ ŽĨ ĞŵƉůŽLJĞĞƐ͕ ĚĞĂůĞƌƐ͕ ǀĞŶĚŽƌƐ͕ ĞƚĐͿ ǁŚŝĐŚ ŐŝǀĞƐ ƚŚĞ ƵƐĞƌƐ ĂŵƉůĞ ƟŵĞ ƚŽ ĂĚĚ ǀĂůƵĞ ƚŽ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͘ dŚĞ ƐLJƐƚĞŵƐ ƵƐĞĚ ŝŶ ĞĂĐŚ ŽĨ ŽƵƌ ĚĞƉĂƌƚŵĞŶƚƐ ĂƌĞ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ƐLJƐƚĞŵƐ ǁŽƌŬŝŶŐ ǁŝƚŚ ŽƚŚĞƌ ĚĞƉĂƌƚŵĞŶƚƐ͕ ƐŽ ƚŚĂƚ ƚŚĞƌĞ ŝƐ Ă ƌĞĂůͲƟŵĞ ĂŶĚ ƐĞĂŵůĞƐƐ ŇŽǁ ŽĨ ŝŶĨŽƌŵĂƟŽŶ͘ /ƚ ĂůƐŽ ĞŶŚĂŶĐĞƐ ƚŚĞ ĞĸĐŝĞŶĐLJ ŽĨ ŽƵƌ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ŝŶ ƚƵƌŶ ƚŚĞ ƉƌŽĚƵĐƟǀŝƚLJ ŽĨ ŽƵƌ ĞŵƉůŽLJĞĞƐ͘

ĮĐĞƐ͕ ƌĞŵŽƚĞ ŽĸĐĞƐ͕ ĂŶĚ ƚŚĞŝƌ ŝŶƚĞƌŶĂƟŽŶĂů ŽƉĞƌĂƟŽŶƐ͘​͘​͘ ^ŝŶĐĞ ƚŚĞ ŵĂũŽƌ ŝŶƚĞƌĨĂĐĞ ǁŝƚŚ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ĨŽƌ ĂŶLJ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ ŝƐ ƚŚƌŽƵŐŚ ŝƚƐ ďƌĂŶĐŚ ŽĸĐĞƐ͕ ǁŚŝĐŚ ĚŝƌĞĐƚůLJ interacts with the sales touch points, it is ǀĞƌLJ ŶĞĐĞƐƐĂƌLJ ƚŽ ŚĂǀĞ ĂŶ ĞĸĐŝĞŶƚ ĐŽŵŵƵŶŝĐĂƟŽŶ ƐLJƐƚĞŵ ǁŚŝĐŚ ĐŽŶŶĞĐƚƐ Ăůů ƚŚĞ ďƌĂŶĐŚ ĂŶĚ ƌĞŵŽƚĞ ŽĸĐĞƐ͘ /Ŷ ŽƵƌ ĐĂƐĞ͕ ǁĞ ŚĂǀĞ ǀĂƌŝŽƵƐ ĐŽŵŵƵŶŝĐĂƟŽŶ ƚŽŽůƐ which help us connect and collaborate ǁŝƚŚ ŽƵƌ ďƌĂŶĐŚ ŽĸĐĞƐ͘ /Ŷ ĂĚĚŝƟŽŶ ƚŽ ƚŽŽůƐ͕ ǁĞ ŚĂǀĞ ĂůƐŽ ƉƌŽǀŝƐŝŽŶĞĚ Ă ƌŽďƵƐƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ Ăůů ŽƵƌ ďƌĂŶĐŚ ŽĸĐĞƐ ƚŽ ĞŶĂďůĞ ƚŚĞŵ ƚŽ ĐŽŶŶĞĐƚ ƚŽ ƚŚĞ ƌĞƐƚ ŽĨ ƚŚĞ ǁŽƌůĚ͘ ůů ƚŚĞ ŽĸĐĞƐ ĂƌĞ ĐŽŶŶĞĐƚĞĚ ƚŽ ŽƵƌ ĐĞŶƚƌĂů ƐLJƐƚĞŵƐ ƵƐŝŶŐ DW>^͘

mobile and not just smartphones, which ƐƟůů ĨŽƌŵƐ Ă ǀĞƌLJ ƐŵĂůů ƉŽƌƟŽŶ ŽŶ ƉŚŽŶĞƐ ƵƐĞĚ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘ There is lot of pressure on a CIO to reduce costs. How are going about it?

KǀĞƌ ƚŚĞ ůĂƐƚ ĨĞǁ LJĞĂƌƐ͕ /d ĚĞƉĂƌƚŵĞŶƚƐ ŚĂǀĞ ƌŝƐĞŶ ĨƌŽŵ ƚŚĞ ƉŽƐŝƟŽŶ ŽĨ ďĞŝŶŐ Ă ƐƵƉƉŽƌƚ ĚĞƉĂƌƚŵĞŶƚ ƚŽ ƚŚĞ ƉŽƐŝƟŽŶ ŽĨ ďĞŝŶŐ ƉĂƌƚŶĞƌƐ ŝŶ ďƵƐŝŶĞƐƐ͘ ůů ŽƵƌ ŝŶŝƟĂƟǀĞƐ ĂƌĞ ĂůŝŐŶĞĚ ƚŽ ƚŚĞ ďƵƐŝŶĞƐƐ ŐŽĂůƐ ĂŶĚ ƚŚĂƚ ŝƐ ǁŚĞƌĞ ũƵƐƟĨLJŝŶŐ ƚŚĞ /d ĐŽƐƚƐ ďĞĐŽŵĞƐ ĂŶ ĞĂƐLJ ƚĂƐŬ͘ tĞ ŚĂǀĞ ĂůǁĂLJƐ ƚƌŝĞĚ ƚŽ ĂůŝŐŶ Ăůů ŽƵƌ ƉƌŽũĞĐƚƐ ƚŽ ƚŚĞ ŶĞĞĚƐ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐ ĂŶĚ ƚŚĞ ďƵƐŝŶĞƐƐ ƵƐĞƌƐ͘ Ɛ Ă ƉŚŝůŽƐŽƉŚLJ͕ ŽƵƌ ƚŽƉ ŵĂŶĂŐĞŵĞŶƚ ĂůƐŽ ďĞůŝĞǀĞƐ ƚŚĂƚ ƐƚĂLJŝŶŐ ĂŚĞĂĚ ǁŝƚŚ ƚŚĞ ƵƐĞ ŽĨ ƚĞĐŚŶŽůŽŐLJ

Money that is spent on IT ŝŶŝƟĂƟǀĞƐ ĂŶĚ ŵĂŶƉŽǁĞƌ ŝƐ ǀŝĞǁĞĚ ĂƐ ĂŶ ŝŶǀĞƐƚŵĞŶƚ and not cost

,Žǁ ĚŽĞƐ ŝŶƚĞŐƌĂƚĞĚ / d͕ ƉĂƌƟĐƵůĂƌůLJ ZW͕ ZD͕ ĂŶĚ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ͕ ŚĞůƉ ƚŚĞ ĂƵƚŽŵŽďŝůĞ ŝŶĚƵƐƚƌLJ͍ KĨ ƚŚĞƐĞ͕ ǁŚĂƚ ƐŽůƵƟŽŶƐ ŚĂǀĞ ďĞĞŶ ĚĞƉůŽLJĞĚ ĂŶĚ ǁŚĂƚ ĚŽ LJŽƵ ŝŶƚĞŶĚ ƚŽ ĚĞƉůŽLJ ŽǀĞƌ ĂŶĚ ĂďŽǀĞ Ăůů ƚŚĞƐĞ ƐŽůƵƟŽŶƐ͍ /Ŷ ,ĞƌŽ DŽƚŽ ŽƌƉ͕ ǁĞ ŚĂǀĞ ĚĞƉůŽLJĞĚ Ă ǀĞƌLJ ƟŐŚƚůLJ ŝŶƚĞŐƌĂƚĞĚ ůĂŶĚƐĐĂƉĞ ǁŚĞƌĞ Ăůů ŽƵƌ ƐLJƐƚĞŵƐ ĂƌĞ ŝŶƚĞŐƌĂƚĞĚ ǁŝƚŚ ĞĂĐŚ ŽƚŚĞƌ ĂŶĚ ƚŚĞ ƐĐŽƉĞ ŽĨ ĂŶLJ ĚŝƐĐƌĞƉĂŶĐLJ ĂƌŝƐŝŶŐ ĚƵĞ ƚŽ ĚŝƐƉĂƌĂƚĞ ƐLJƐƚĞŵƐ ŝƐ ǀĞƌLJ ůŽǁ͘ /Ŷ ŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ͕ ǁĞ ŚĂǀĞ ƐLJƐƚĞŵƐ ŵĂŶĂŐŝŶŐ Ăůů ƚŚĞ ƉƌŽĐĞƐƐĞƐ ƐƚĂƌƟŶŐ ĨƌŽŵ ZW ƚŽ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ƚŽ ĐƵƐƚŽŵĞƌ ƌĞůĂƟŽŶƐŚŝƉ ŵĂŶĂŐĞŵĞŶƚ ƚŽŽůƐ͘ tĞ ƵƐĞ ƚŽŽůƐ ůŝŬĞ ZW͕ ďƵƐŝŶĞƐƐ ĂŶĂůLJƚŝĐƐ͕ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ͕ ǁŽƌŬŇŽǁƐ͕ ZD͕ W>D͕ ĚĞĂůĞƌ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͕ ƉŽƌƚĂůƐ ĨŽƌ ǀĞŶĚŽƌƐ͕ ŬŶŽǁůĞĚŐĞ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵƐ͕ ŝĚĞŶƟƚLJ ĂŶĚ ĂĐĐĞƐƐ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƚŝŽŶƐ ĂƉĂƌƚ ĨƌŽŵ ŽƚŚĞƌ ƐŽůƵƚŝŽŶƐ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ǁĞ ĚŽ ƵƐĞ ĐůŽƵĚ ĂŶĚ ĂůƐŽ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ǀŝƌƚƵĂůŝnjĂƟŽŶ͘ ^ĞĐƵƌŝƚLJ and compliance is another thrust area ĨŽƌ ƵƐ͘ ůů ŽƵƌ ůŽĐĂƟŽŶƐ ĂƌĞ ĐŽŶŶĞĐƚĞĚ ƵƐŝŶŐ DW>^͘

,ĂƐ LJŽƵƌ ĐŽŵƉĂŶLJ ĚĞƉůŽLJĞĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ͍ tĞ ŚĂǀĞ ĚĞƉůŽLJĞĚ Ă ŶƵŵďĞƌ ŽĨ ŵŽďŝůĞ ĂƉƉůŝĐĂƚŝŽŶƐ͕ ďŽƚŚ ĨŽƌ ŽƵƌ ĞŵƉůŽLJĞĞƐ ĂŶĚ ŽƵƌ ƉĂƌƚŶĞƌƐ͘ KƵƌ ĞŵƉůŽLJĞĞƐ ŶŽǁ ŚĂǀĞ ƚŚĞ ĨůĞdžŝďŝůŝƚLJ ƚŽ ƉĞƌĨŽƌŵ ĐĞƌƚĂŝŶ ĐƌŝƚŝĐĂů ŽƉĞƌĂƚŝŽŶƐ ůŝŬĞ ĂƉƉƌŽǀĂůƐ ĨƌŽŵ ƚŚĞŝƌ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ŝƚƐĞůĨ͘ DĂŶLJ ĚĞĐŝƐŝŽŶͲŽƌŝĞŶƚĞĚ ĂƉƉůŝĐĂƟŽŶƐ͕ ǁŚĞƌĞ Ă ƟŵĞůLJ ĚĞĐŝƐŝŽŶ ŵŝŐŚƚ ŵĂŬĞ ŽƵƌ ƉƌŽĐĞƐƐĞƐ ŵŽƌĞ ĞĸĐŝĞŶƚ Žƌ ŵĂŬĞ ƚŚĞ ĞŵƉůŽLJĞĞƐ ŵŽƌĞ ƉƌŽĚƵĐƟǀĞ͕ ŚĂǀĞ ďĞĞŶ ĞdžƚĞŶĚĞĚ ƚŽ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͘ ǀĞŶ ŽƵƌ ƉĂƌƚŶĞƌƐ ĂƌĞ ĂďůĞ ƚŽ ĨĞƚĐŚ ŝŶĨŽƌŵĂƟŽŶ ĨƌŽŵ ŽƵƌ ƐLJƐƚĞŵƐ ǁŝƚŚ ƚŚĞ ƉƵƐŚͬƉƵůů ^D^ ƐŽůƵƟŽŶƐ ƚŚĂƚ ǁĞ ŚĂǀĞ ĚĞƉůŽLJĞĚ ĨŽƌ ƚŚĞŵ͘ /Ŷ ĨĂĐƚ͕ ƚŚĞ ŵŽďŝůŝƚLJ ũŽƵƌŶĞLJ ĨŽƌ ŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ ƐƚĂƌƚĞĚ ǁĂLJ ďĂĐŬ ǁŚĞŶ ǁĞ ďĞĐĂŵĞ ŽŶĞ ŽĨ ƚŚĞ ĮƌƐƚ ĐŽŵƉĂŶŝĞƐ ŝŶ ƐŝĂ ƚŽ ŐŝǀĞ ĂĐĐĞƐƐ ƚŽ ĞŵĂŝůƐ ŽŶ ŵŽďŝůĞ ƉŚŽŶĞƐ ƚŽ ŽƵƌ ĞŵƉůŽLJĞĞƐ͘ ǀĞŶ ƚŽĚĂLJ͕ ƵŶůŝŬĞ ŽƚŚĞƌ ŵŽďŝůŝƚLJ ŝŶŝƟĂƟǀĞƐ͕ ŽƵƌ ŵŽďŝůĞ ŝŶŝƟĂƟǀĞƐ ŬĞĞƉ ŝŶ ŵŝŶĚ ƚŚĂƚ ƚŚĞ ĂƉƉůŝĐĂƚŝŽŶƐ ĂƌĞ ĂǀĂŝůĂďůĞ ŽŶ ĂŶLJ

&Žƌ ďĞƩĞƌ ŵĂŶĂŐĞŵĞŶƚ͕ ĂƵƚŽ ŝŶĚƵƐƚƌŝĞƐ need to connect with their branch of-

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112 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƚŚĞ ŽƌŐĂŶŝnjĂƚŝŽŶ ƚŽ ƐƵƐƚĂŝŶ ĂŶĚ ŝŵƉƌŽǀĞ ŝƚƐ ĐŽŵƉĞƟƟǀĞ ĂĚǀĂŶƚĂŐĞ͘ /ƚ ŝƐ ĨŽƌ ƚŚŝƐ ƌĞĂƐŽŶ ƚŚĂƚ ƚŚĞ ŵŽŶĞLJ ƚŚĂƚ ŝƐ ƐƉĞŶƚ ŽŶ /d ŝŶŝƟĂƟǀĞƐ ĂŶĚ ŵĂŶƉŽǁĞƌ ŝƐ ǀŝĞǁĞĚ ĂƐ ĂŶ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ŶŽƚ ĐŽƐƚ͘ tŚĂƚ ŝƐ LJŽƵƌ ŝŶǀĞƐƚŵĞŶƚ ƉůĂŶ ĨŽƌ / d ŝŶ FY12 and what is the forecast for FY13? ^ŽĐŝĂů ŵĞĚŝĂ ĂŶĚ ŵŽďŝůŝƚLJ ǁŝůů ďĞ ƚŚĞ ĂƌĞĂƐ ǁŚĞƌĞ ƚŚĞ ŝŶǀĞƐƚŵĞŶƚ ǁŝůů ďĞ ĨŽĐƵƐĞĚ ŝŶ ƚŚĞ ŶĞdžƚ ĮƐĐĂů͘ ĞƐŝĚĞƐ ƚŚŝƐ͕ ƚŚĞƌĞ ĂƌĞ ŽƚŚĞƌ ĂƌĞĂƐ ĂůƐŽ ǁŚĞƌĞ ƚŚĞ ƌĞůĞǀĂŶƚ / d ƚŽŽůƐ ǁŝůů ďĞ ĚĞƉůŽLJĞĚ ƚŽ ĞŶĂďůĞ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ƚŽ ďĞ ŵŽƌĞ ĞĸĐŝĞŶƚ͘ ZĞŐĂƌĚŝŶŐ ŝŶǀĞƐƚŵĞŶƚƐ͕ ƚŚĞ ŽŶůLJ ƚŚŝŶŐ / ǁŽƵůĚ ƐĂLJ ŝƐ ƚŚĂƚ ďƵĚŐĞƚ ĚŽĞƐ ŶŽƚ ďĞĐŽŵĞ Ă ĐŽŶƐƚƌĂŝŶƚ ŝŶ ĂŶLJ / d ŝŶŝƟĂƟǀĞ ŝĨ ǁĞ ĂƌĞ ĐŽŶǀŝŶĐĞĚ ƚŚĂƚ ŝƚ ĂĚĚƐ ǀĂůƵĞ ƚŽ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ǁŚĞƚŚĞƌ ŝŶ ƐŚŽƌƚͲƚĞƌŵ Žƌ ůŽŶŐͲƚĞƌŵ͘ ůů ƉƌŽũĞĐƚƐͬŝŶǀĞƐƚŵĞŶƚƐ ĂƌĞ ůŽŽŬĞĚ ƚŚƌŽƵŐŚ Ă ďƵƐŝŶĞƐƐ ;Žƌ ƌĞƚƵƌŶƐͿ ũƵƐƟĮĐĂƟŽŶ ƐŝĞǀĞ ĂŶĚ ŽŶĐĞ ƚŚĂƚ ŝƐ ĚŽŶĞͶƌĞƐƚ ŝƐ Ăůů ŵĞĐŚĂŶŝĐƐ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

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CIO SPEAK

ĐŽŵƉůĞdž ƐĞĐƚŽƌ ůŝŬĞ ĂǀŝĂƟŽŶ ǁŚŝĐŚ ŚĂƐ ŶŽ ƐĐŽƉĞ ĨŽƌ ĐŽŵƉůĂĐĞŶĐLJ ĂŶĚ ǁŚĞƌĞ ĂĐĐƵƌĂĐLJ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ŝƐ ŽĨ ƉĂƌĂŵŽƵŶƚ ŝŵƉŽƌƚĂŶĐĞ͕ ŵĂŶĂŐŝŶŐ ŝƚƐ / d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝƐ ŶĞǀĞƌ ůĞŌ ƚŽ ĐŚĂŶĐĞ͘ 'ƵƌŐĂŽŶ͕ ,ĂƌLJĂŶĂ ďĂƐĞĚ /ŶĚŝ'Ž ŝƌůŝŶĞƐ͕ ŽŶĞ ŽĨ ƚŚĞ ĮŶĞƐƚ ƉƌŝǀĂƚĞ ĂŝƌůŝŶĞƐ ŽĨ ƚŚĞ ĐŽƵŶƚƌLJ͕ ǁŝƚŚ Ă ŇĞĞƚ ŽĨ ϱϬ ŇŝŐŚƚƐ ƌĞůŝĞƐ ƐŽůĞůLJ ŽŶ ƚŚĞ ƌŽďƵƐƚ / d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ ŝƚƐ ĞƌƌŽƌͲĨƌĞĞ ƐĞƌǀŝĐĞ ĨŽƌ ƚŚĞ ůĂƐƚ Ɛŝdž LJĞĂƌƐ͘ ZĂŵĂŶĚĞĞƉ ^ŝŶŐŚ sŝƌĚŝ ŝƐ ƚŚĞ ŵĂŶ ǁŚŽ ŚĂƐ ďĞĞŶ ůŽŽŬŝŶŐ ĂŌĞƌ ƚŚĞ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŽĨ ƚŚĞ ĂŝƌůŝŶĞƐ ƐŝŶĐĞ ŚĞ ũŽŝŶĞĚ /ŶĚŝ'Ž ŝŶ ĞĐĞŵďĞƌ ϮϬϬϴ͘ ,Ğ ƐƉĞĂŬƐ ƚŽ VOICE&DATA to ĞdžƉůĂŝŶ ǁŚĂƚ ŝƚ ƚĂŬĞƐ ƚŽ ŵĂŶĂŐĞ Ă ĐŽŵƉůĞdž / d ƐƚƌƵĐƚƵƌĞ ŝŶ ƚŚĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ͘ džĐĞƌƉƚƐͶ

—Ramandeep Singh Virdi vice president, IT, IndiGo

‘Innovations like virtualization and cloud computing have ensured a better uptime’

H

ow important is use of ICT for the aviation industry and what are the main ICT tools and processes being ƵƐĞĚ ŚĞƌĞ͍ /Ŷ ƚŚĞƐĞ ĚLJŶĂŵŝĐ ƟŵĞƐ͕ / d ŚĂƐ ďĞĐŽŵĞ ƚŚĞ ůŝĨĞďůŽŽĚ ŽĨ ƚŚĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ͘ /Ŷ ƚŽĚĂLJ͛Ɛ ǁŽƌůĚ͕ / d ŶŽƚ ŽŶůLJ ŝŵƉĂĐƚƐ ƚŚĞ geographically distributed airline operaƟŽŶƐ͕ ŝƚ ĂůƐŽ ƐĞƚƐ ƚŚĞ ĨŽƵŶĚĂƟŽŶ ĨŽƌ ƚŚĞ airline to connect with its customers ĂŶĚ ŝŶƚĞƌŶĂů ƵƐĞƌƐ ƚŚƌŽƵŐŚ ŵƵůƟͲĨĂĐĞƚĞĚ ƚŽƵĐŚ ƉŽŝŶƚƐ͘ dŚĞ ƚŽƵĐŚ ƉŽŝŶƚƐ ĞŶƐƵƌĞ ƚŚĞ ĐŽŶǀĞƌŐĞŶĐĞ ŽĨ ŝŶĨŽƌŵĂƟŽŶ͕ ĚĂƚĂ͕ ĂŶĚ ƚƌĂŶƐĂĐƟŽŶƐ ƚŽ ƉƌŽǀŝĚĞ ƚŚĞ ĂŝƌůŝŶĞ ĐƵƐƚŽŵ-

ers convenience, safety, and a hassle-free ŇLJŝŶŐ ĞdžƉĞƌŝĞŶĐĞ͘ &Žƌ ĂǀŝĂƟŽŶ͕ ƚŚĞ ĚŝŐŝƚĂů ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŝŶ ƚŚĞ ĐƵƌƌĞŶƚ ĞƌĂ ŚĂƐ ďĞĞŶ à Ŷ͕ ǁŚŝĐŚ ŝƐ ƌĞǀŽůƵƟŽŶŝnjŝŶŐ Ăůů ĂƐƉĞĐƚƐ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ͕ ĐƌĞĂƟŶŐ ŝŵƉĂĐƚ ƚŚƌŽƵŐŚ ƉůĂƚforms like ERPs, business intelligence, SOA, and technologies like 3G, mobilŝƚLJ͕ E& ͕ ĂŶĚ ďŝŽŵĞƚƌŝĐƐ͘ /ŶŶŽǀĂƟŽŶƐ ůŝŬĞ ǀŝƌƚƵĂůŝnjĂƟŽŶ ĂŶĚ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ŚĂǀĞ ĞŶƐƵƌĞĚ Ă ďĞƩĞƌ ƵƉƟŵĞ ƉůƵƐ ĞŶŚĂŶĐĞĚ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐŝĞƐ Ăƚ ůŽǁĞƌ costs. Air industry processes like webenabled crew portals, online check-ins, ƐĞĂƚ ƐĞůĞĐƟŽŶƐ͕ ĂŶĚ ĂŝƌƉŽƌƚ ƐĞůĨͲƐĞƌǀŝĐĞ

114 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

kiosks have now become de facto delivery models.

What are the top 5 ICT challenges faced by ƚŚĞ ĂǀŝĂƟŽŶ ƐĞĐƚŽƌ͍ ŶĚ ƚŚĞ ŬĞLJ ƚƌĞŶĚƐ͍ Airlines operate in a complex and turbulent environment where the challenges are numerous, but the following stand out— n ǀŝĂƟŽŶ ĂŶĚ ŐŽǀĞƌŶŵĞŶƚ ƌĞŐƵůĂƚŽƌLJ ĂƵƚŚŽƌŝƟĞƐ ŶĞĞĚ ƚŽ ƐƵƉƉŽƌƚ ƌĂƚŚĞƌ ƚŚĂŶ restrict the adoption of technological ŝŶŶŽǀĂƟŽŶƐ ĂŶĚ ĐŚĂŶŐĞƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ paper based reports with hard signatures are required instead of digitally signed e-forms.

n DƵůƟͲǀĞŶĚŽƌ ŵŽĚĞƌŶŝnjĂƟŽŶ ŽĨ ĂŝƌͲ ƉŽƌƚƐ ŚĂƐ ĐƌĞĂƚĞĚ ŝŶĐŽŵƉĂƟďůĞ ĚŝƐƉĂƌĂƚĞ ƚĞĐŚŶŽůŽŐLJ ďĂĐŬďŽŶĞƐ Ăƚ ƚŚĞ ĂŝƌƉŽƌƚƐ͕ ƚŚƵƐ ĐŚĂůůĞŶŐŝŶŐ ĐƌŽƐƐ ŝŶƚĞŐƌĂƚŝŽŶ ďĞͲ ƚǁĞĞŶ ĂŝƌƉŽƌƚƐ ĂŶĚ ĂŝƌůŝŶĞƐ͘ n >ĂĐŬ ŽĨ ƋƵĂůŝƚLJ ĂǀŝĂƟŽŶ ƚĞĐŚŶŽůͲ ŽŐLJ ƐƵƉƉŽƌƚ ŝŶ /ŶĚŝĂ͘ Ŷ ĂŝƌůŝŶĞ ŝƐ ŚŝŐŚůLJ ƌĞůŝĂŶƚ ŽŶ ŽǀĞƌƐĞĂƐ ƐƵƉƉůŝĞƌƐ ĂŶĚ ǀĞŶĚŽƌƐ ĨŽƌ Ăůů ĂǀŝĂƚŝŽŶ ƉƌŽĚƵĐƚ ĂŶĚ ƐĞƌǀŝĐĞƐ͕ ǁŚŝĐŚ ĐŽŵĞƐ Ăƚ Ă ƟŵĞ ĂŶĚ ŵŽŶŝƚŽƌLJ ĐŽƐƚ͘ n ĂƚĂ ƐĞĐƵƌŝƚLJ ĐŚĂůůĞŶŐĞƐ ŝŶƚƌŽĚƵĐĞĚ ďLJ ƚŚĞ ŶĞǁ ŝŶƚĞƌĐŽŶŶĞĐƚĞĚ͕ ŚŝŐŚůLJ ĚŝŐŝͲ ƟnjĞĚ ǁŽƌůĚ͘ n EĞǁ ŝŶŶŽǀĂƟŽŶƐ ĞǀĞƌLJĚĂLJ ŝƐ Ă ĐŚĂůͲ ůĞŶŐĞ ĨŽƌ ĂĚŽƉƟŽŶ ĂŶĚ ƌŽůů ŽƵƚ ƚŚĞ ĂŝƌůŝŶĞƐ ŽƉĞƌĂƟŽŶƐ͘ dƌĂĚŝƟŽŶĂů ďŽƵŶĚĂƌŝĞƐ ŽĨ /d ĚĞƉĂƌƚͲ ŵĞŶƚƐ ĂƌĞ ĐŽŶƐƚĂŶƚůLJ ďĞŝŶŐ ĐŚĂŶŐĞĚ ĚƵĞ ƚŽ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĐĂů ŝŶŶŽǀĂƟŽŶƐ͘ <ĞLJ ƚƌĞŶĚƐ ǁŚŝĐŚ ǁĞ ŶĞĞĚ ƚŽ ĨŽĐƵƐ ŽŶ ĂƌĞͶ n KƵƌ ĐƵƐƚŽŵĞƌƐ ĂƌĞ ŵŽƌĞ ŵŽďŝůĞ ĂŶĚ ŽŶůŝŶĞ ƚŚĂŶ ĞǀĞƌ ďĞĨŽƌĞ͕ ƚŚĞƌĞĨŽƌĞ ĂŝƌůŝŶĞƐ ŶĞĞĚ ƚŽ ŽĨĨĞƌ Ă ĐŽŵƉůĞƚĞ ŵŽďŝůĞ ĞdžƉĞƌŝĞŶĐĞ͘ n ^ĞĐƵƌĞ ĐŽŶƚĂĐƚůĞƐƐ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ E& ĂŶĚ Z&/ ǁŝůů ƌĞǀŽůƵƟŽŶŝnjĞ ĐŚĞĐŬͲŝŶ͕ ƉĂLJŵĞŶƚ͕ ĂŶĚ ŽƚŚĞƌ ƌĞůĂƚĞĚ ƉƌŽĐĞƐƐĞƐ͘ n ƵƐŝŶĞƐƐ ŝŶƚĞůůŝŐĞŶĐĞ ƚŽ ŽīĞƌ ƌĞĂůͲ ƟŵĞ ŝŶͲĚĞƉƚŚ ĂŶĂůLJƐŝƐ ŽĨ ƚŚĞ ŽƉĞƌĂƟŽŶƐ͕ ĮŶĂŶĐŝĂů Žƌ ĐŽŵŵĞƌĐŝĂů ĚĂƚĂ͘ n ůŽƵĚ͕ ǀŝƌƚƵĂů ƐĞƌǀŝĐĞƐ͕ ĂŶĚ ƐƚŽƌĂŐĞ ƚŽ ĞŶƐƵƌĞ ďĞƚƚĞƌ ^> Ɛ ĂŶĚ ĐŽƐƚ ŽƉƟŵŝnjĂƟŽŶƐ͘ n ^LJƐƚĞŵͲŽƌŝĞŶƚĞĚ ĂƌĐŚŝƚĞĐƚƵƌĞ ĨŽƌ ƋƵŝĐŬ ƐĞƌǀŝĐĞ ĚĞůŝǀĞƌLJ ĂŶĚ ŝŶƚĞŐƌĂƟŽŶ͘

,Žǁ ĚŽĞƐ ĂƵƚŽŵĂƟŽŶ Ăƚ ĞĂĐŚ ůĞǀĞů ŚĞůƉ ŝŶ ŝŶĐƌĞĂƐĞĚ ĞĸĐŝĞŶĐLJ ĂŶĚ ƌĞǀĞŶƵĞ ĨŽƌ the company? /ŶĚŝ'Ž ĐŽŶƟŶƵĞƐ ƚŽ ĐŚĂŶŐĞ ďLJ ĚĞůŝǀĞƌͲ ŝŶŐ ŶĞǁ ĐĂƉĂďŝůŝƟĞƐ͕ ǁŚŝĐŚ ŚĞůƉ ůŽǁĞƌͲ ŝŶŐ ŇLJŝŶŐ ƉƌŝĐĞƐ ĨŽƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ŝŵƉƌŽǀŝŶŐ ƚŚĞ ďŽƚƚŽŵ ůŝŶĞ͘ tĞ ŚĂǀĞ ĚĞƉůŽLJĞĚ ĂƵƚŽŵĂƚĞĚ ƐŽůƵƟŽŶƐ ĨŽƌ ĐƌŝƟĐĂů ĨƵŶĐƟŽŶƐ ůŝŬĞ ŇŝŐŚƚ ŽƉĞƌĂƟŽŶƐ͕ ĂŝƌƉŽƌƚƐ ŽƉĞƌĂƟŽŶƐ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͕ ŇŝŐŚƚ ƐĂĨĞƚLJ͕ ĂŶĚ ĮŶĂŶĐĞ ĂŵŽŶŐƐƚ ŽƚŚĞƌƐ͘ tĞ ƌĞǀŝĞǁ ƚŚĞŝƌ ĂƵƚŽŵĂƟŽŶ ƌŽĂĚŵĂƉ ƌĞŐƵůĂƌůLJ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ƚŚĞ ďĞŶĞĮƚƐ ĂƌĞ ďĞŝŶŐ ƌĞĂůͲ ŝnjĞĚ ĂƐ ƉůĂŶŶĞĚ͘ dŚĞƐĞ ŝŶŝƟĂƟǀĞƐ ŚĂǀĞ ŚĞůƉĞĚ ƵƐ ƚŽ ŵĞĞƚ ŽƵƌ ǀŝƐŝŽŶ ŽĨ ŽŶͲƟŵĞ ƉĞƌĨŽƌŵĂŶĐĞ͕ ĂīŽƌĚĂďůĞ ĨĂƌĞƐ͕ ĂŶĚ ŬĞĞƉͲ ŝŶŐ ŇLJŝŶŐ ƐŝŵƉůĞ͘

&Žƌ ďĞƩĞƌ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŝƌůŝŶĞƐ ŶĞĞĚ ƚŽ ĐŽŶŶĞĐƚ ǁŝƚŚ ŽƚŚĞƌ ĂŝƌƉŽƌƚƐ͕ ƚƌĂĸĐ ĐŽŶƚƌŽů ƐLJƐƚĞŵƐ͕ ĂŶĚ ǁŝƚŚ ƚŚĞŝƌ ŝŶƚĞƌŶĂƟŽŶĂů ŽƉĞƌĂƟŽŶƐ͘ ,Žǁ ĂƌĞ LJŽƵ ĚŽŝŶŐ ŝƚ͍ tĞ ŚĂǀĞ Ă ŵƵůƟͲƟĞƌ ĂŶĚ ĨƵůůLJ ƌĞĚƵŶĚĂŶƚ ŶĞƚǁŽƌŬ ĂĐƌŽƐƐ Ăůů ŽƵƌ ĚŽŵĞƐƟĐ ĂŶĚ ŝŶƚĞƌͲ ŶĂƟŽŶĂů ůŽĐĂƟŽŶƐ͘ dŚĞƌĞ ŝƐ Ă ƐƉĞĐŝĂůŝnjĞĚ ƚĞĂŵ ŽĨ ŶĞƚǁŽƌŬ ƐƉĞĐŝĂůŝƐƚƐ ǁŚŽ ŬĞĞƉ ŝƚ ƵƉ ĂŶĚ ƌƵŶŶŝŶŐ Ϯϰdžϳdžϯϲϱ͘ tĞ ƵƟůŝnjĞ ďŽƚŚ ǁŝƌĞĚ ĂŶĚ ǁŝƌĞůĞƐƐ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŽ ĞŶƐƵƌĞ ŽƵƌ ŶĞƚǁŽƌŬ ƉĞƌĨŽƌŵƐ ŝŶ Ă ĐŽŶƐŝƐƚĞŶƚ ĂŶĚ ƌĞůŝĂďůĞ ŵĂŶŶĞƌ͘ ,ĂǀĞ LJŽƵ ŽƉƚĞĚ ĨŽƌ ŽƵƚƐŽƵƌĐŝŶŐ ǁŝƚŚ ƌĞspect to ICT related works? Which areas ĂƌĞ ŝĚĞŶƟĮĞĚ ĨŽƌ ŽƵƚƐŽƵƌĐŝŶŐ ĂŶĚ ŚŽǁ is it working for you?

KƵƌ ĐŽƌĞ ĐŽŵƉĞƚĞŶĐLJ ŝƐ ŝŶ ĂǀŝĂƚŝŽŶ͕ ƚŚĞƌĞĨŽƌĞ ƉĂƌƚŶĞƌŝŶŐ ǁŝƚŚ ƚŚĞ ƌŝŐŚƚ ďĞƐƚ

ing we are now living in a highly connected ĂŶĚ ĚŝŐŝƟnjĞĚ ǁŽƌůĚ͘ dŚŝƐ ƐƚĂŶĚƐ ƚƌƵĞ ĨŽƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ŝƐ ĂůƐŽ ǀĂůŝĚ ĨŽƌ ŽƵƌ ŝŶĐƌĞĂƐŝŶŐůLJ LJŽƵŶŐ ǁŽƌŬĨŽƌĐĞ͘ dŚĞƌĞĨŽƌĞ ǁĞ ŚĂǀĞ Ă ĨĞǁ ĚĞƉůŽLJŵĞŶƚƐ ƚŽ ŚĞůƉ ŽƵƌ ƉĂƐƐĞŶŐĞƌƐ Ŭ ƚŝĐŬĞƚƐ ƚŚƌŽƵŐŚ ǁĞď ĂƉƉƐ Žƌ ƚŽ ĨĂĐŝůŝƚĂƚĞ ĐŚĞĐŬͲŝŶ ƋƵĞƵĞƐ Ăƚ ƚŚĞ ĂŝƌƉŽƌƚƐ͕ ďƵƚ ƚŚŝƐ ŝƐ ũƵƐƚ Ă ƐƚĂƌƚ ǁŚĞƌĞ ǁĞ ĂƌĞ ĞdžƉĞĐƟŶŐ Ă ůŽƚ ŵŽƌĞ ƌĞůĞĂƐĞƐ ŝŶ ƚŚŝƐ ĐŽŵŝŶŐ LJĞĂƌ͘ There is lot of pressure on CIOs to reduce costs. What strategies have you planned for your company?

KƵƌ E ŝƐ ůŽǁ ĐŽƐƚ͕ ƚŚĞƌĞĨŽƌĞ ǁĞ ĂƌĞ ŽƉƟŵŝnjĞĚ ĨƌŽŵ ĚĂLJ ŽŶĞ ĂŶĚ ŚĞŶĐĞ ĨƌŽŵ ƚŚĞ ƐƚĂƌƚ ǁĞ ĞŶƐƵƌĞĚ ƚŚĂƚ ƚŚĞƌĞ ŝƐ ŶŽ ďůŽĂƚ ĂĐƌŽƐƐ ƚŚĞ /d ƚĞĂŵƐ ĂŶĚ ƐŽůƵƟŽŶƐ͘ Ɛ Ă /K͕ ďLJ ĞŶƐƵƌŝŶŐ ƚŚĂƚ ƚŚŝƐ ƉŚŝůŽƐŽƉŚLJ ŝƐ

We religiously track RoI across all the ŵĂũŽƌ / d ĨƵŶĐƟŽŶƐ ǁŚĞƌĞ ďŽƚŚ ĐĂƉĞdž ĂŶĚ ŽƉĞdž ĂƌĞ ƌĞǀŝĞǁĞĚ ŝŶ ĚĞƚĂŝů ĂŶĚ ƚŚĞ learnings are shared across all the levels ŽĨ ďƌĞĞĚ / d ƉƌŽĚƵĐƚ ĂŶĚ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚͲ ĞƌƐ ŚĂǀĞ ďĞĞŶ ŝŵƉĞƌĂƟǀĞ ƚŽ ŽƵƌ ƐƵĐĐĞƐƐ ŝŶ ƚŚŝƐ ďƵƐŝŶĞƐƐ͘ tĞ ŚĂǀĞ ƉĂƌƚŶĞƌĞĚ ǁŝƚŚ ŵĂƌŬĞƚ ůĞĂĚĞƌƐ ĨŽƌ ĞŶƚĞƌƉƌŝƐĞ ƐŽůƵƟŽŶƐ ĂŶĚ ŽƵƚƐŽƵƌĐŝŶŐ ĂĐƌŽƐƐ ĚŽŵĂŝŶƐ ůŝŬĞ /d ĨĂĐŝůŝƚLJ ŵĂŶĂŐĞŵĞŶƚ͕ ŶĞƚǁŽƌŬƐ͕ ZWƐ͕ ĂŶĚ ĚĂƚĂ ĐĞŶƚĞƌ ŵĂŶĂŐĞŵĞŶƚ͘ dŚĞ ƐƵĐͲ ĐĞƐƐ ƌĂƚĞ ŚĂƐ ďĞĞŶ ŚŝŐŚ͕ ĐŽŶƐŝĚĞƌŝŶŐ ƚŚĞ ƉĂƌƚŶĞƌƐ ŚĂǀĞ ďĞĞŶ ĂďůĞ ƚŽ ƚĂƉ ŝŶƚŽ ƚŚĞŝƌ ǀĂƐƚ ƚĂůĞŶƚ ƉŽŽůƐ ĂŶĚ ďƵŝůĚ Ă ǁŽƌůĚͲĐůĂƐƐ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨŽƌ /ŶĚŝ'Ž͘ dŚŽƵŐŚ ƚŚĞ ũŽƵƌŶĞLJ ŚĂƐ ŶŽƚ ďĞĞŶ ǁŝƚŚͲ ŽƵƚ ĐŚĂůůĞŶŐĞƐ͕ ƚŚĞƌĞĨŽƌĞ Ăůů ŽƵƌ ƌĞůĂƟŽŶͲ ƐŚŝƉƐ ĂƌĞ ŐŽǀĞƌŶĞĚ ďLJ ƐƚƌŝŶŐĞŶƚ ƉĂŝŶͬŐĂŝŶ ^> Ɛ͕ ǁŚŝĐŚ ĞŶƐƵƌĞƐ ƚŚĂƚ ŽƵƌ ƐƵƉƉůŝĞƌƐ ĂƌĞ ĂůǁĂLJƐ ƵŶĚĞƌ ĐŚĞĐŬ͕ ďƵƚ ƐƟůů ŚĂǀĞ ĞŶŽƵŐŚ ŝŶĐĞŶƟǀĞƐ ƚŽ ŐŽ ƚŚĞ ĞdžƚƌĂ ŵŝůĞ ĂŶĚ ŽīĞƌ ŚŝŐŚ ůĞǀĞů ŽĨ ƐĞƌǀŝĐĞƐ͘ ,ĂƐ LJŽƵƌ ĐŽŵƉĂŶLJ ĚĞƉůŽLJĞĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŝŶƚĞƌŶĂů ǁŽƌŬŝŶŐ ĂŶĚ ĨŽƌ your partners?

DŽďŝůŝƚLJ ŝƐ Ă ŬĞLJ ĨŽĐƵƐ ĂƌĞĂ ĨŽƌ ƵƐ ĐŽŶƐŝĚĞƌͲ

For more related articles go to voicendata.com

ĚĞĞƉůLJ ĞŶŐƌĂŝŶĞĚ ĂĐƌŽƐƐ Ăůů /d ĞŶŐĂŐĞͲ ŵĞŶƚƐ ƉůƵƐ ŝƐ ďƵŝůĚ ŝŶƚŽ ĞĂĐŚ ƐƚƌĂƚĞŐŝĐ ĚĞĐŝƐŝŽŶ͕ ǁĞ ŚĂǀĞ ďĞĞŶ ĂďůĞ ƚŽ ďƵŝůĚ ůĞĂŶ ĂŶĚ ŚŝŐŚͲŽƉƟŵŝnjĞĚ ƚĞĐŚŶŽůŽŐLJ ďĂĐŬďŽŶĞ ĂŶĚ ǁŽƌŬĨŽƌĐĞ ĨŽƌ /ŶĚŝ'Ž͘ dŚŝƐ ŝƐ ĨƵƌƚŚĞƌ ƐƵƉƉŽƌƚĞĚ ďLJ ƐƚƌŝŶŐĞŶƚ ĚƵĞ ĚŝůŝŐĞŶĐĞ ĂŶĚ ĂƵĚŝƚŽƌLJ ĐŚĞĐŬƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ĞĂĐŚ ƌƵƉĞĞ ŝƐ ƉƌƵĚĞŶƚůLJ ŝŶǀĞƐƚĞĚ ŝŶ ƚŚĞ ƌŝŐŚƚ ƚŽŽůƐ ĂŶĚ ƐŽůƵƟŽŶƐ͘ tĞ ƌĞůŝŐŝŽƵƐůLJ ƚƌĂĐŬ ZŽ/ ĂĐƌŽƐƐ Ăůů ƚŚĞ ŵĂũŽƌ / d ĨƵŶĐƟŽŶƐ ǁŚĞƌĞ ďŽƚŚ ĐĂƉĞdž ĂŶĚ ŽƉĞdž ĂƌĞ ƌĞǀŝĞǁĞĚ ŝŶ ĚĞƚĂŝů ĂŶĚ ƚŚĞ ůĞĂƌŶŝŶŐƐ ĂƌĞ ƐŚĂƌĞĚ ĂĐƌŽƐƐ Ăůů ƚŚĞ ůĞǀĞůƐ͘ What is the investment planned for ICT in FY12 and the forecast for FY13? Ɛ ƉĞƌ ƚŚĞ ŝŶĚƵƐƚƌLJ ƐƚĂŶĚĂƌĚƐ͕ ǁĞ ƚLJƉŝĐĂůůLJ ŝŶǀĞƐƚ Ă ƌĞĂƐŽŶĂďůĞ ƉĞƌĐĞŶƚĂŐĞ ŽĨ ŽƵƌ ƌĞǀĞŶƵĞƐ ŝŶ ƐƵƐƚĂŝŶŝŶŐ ĂŶĚ ŐƌŽǁŝŶŐ ŽƵƌ /d ƉŽƌƞŽůŝŽ͘ dŚŝƐ ŝƐ ŶŽ ĚŝīĞƌĞŶƚ ƚŚĂŶ ƌĞƐƚ ŽĨ ƚŚĞ ĂǀŝĂƟŽŶ ŝŶĚƵƐƚƌLJ͘ ƌĞĂƐ ĨŽƌ /d ĨŽĐƵƐ ĂƌĞ ŵŽďŝůŝƚLJ͕ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŵĂŶĂŐĞŵĞŶƚ͕ ďƵƐŝŶĞƐƐ ŝŶƚĞůůŝŐĞŶĐĞ͕ ĂŶĚ /d ƐĞĐƵƌŝƚLJ ĨŽƌ ƚŚĞ ĐŽŵŝŶŐ ĮƐĐĂů͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 115

CIO SPEAK

S Ramasamy is responsible for IT ƐƚƌĂƚĞŐLJ Ăƚ /ŶĚŝĂŶKŝů ĂŶĚ ŚŝƐ ƉŽƌƞŽůŝŽ ŝŶĐůƵĚĞƐ ďƵƐŝŶĞƐƐ ŝŶĨŽƌŵĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ͕ ĂƉƉůŝĐĂƟŽŶƐ development, technology ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ƚĞůĞĐŽŵŵƵŶŝĐĂƟŽŶ ŶĞƚǁŽƌŬƐ ĂŶĚ ĚĂƚĂ ĐĞŶƚĞƌ ŽƉĞƌĂƟŽŶƐ͘ A veteran in the industry, Ramasamy has 33 years of extensive experience ĂŶĚ ĞdžƉĞƌƟƐĞ ŝŶ ƚŚĞ ƉĞƚƌŽůĞƵŵ ŝŶĚƵƐƚƌLJ ŝŶ ƐƉĞĐŝĂůŝnjĞĚ ĨƵŶĐƟŽŶƐ ůŝŬĞ ƉƌŽĐĞƐƐ ŽƉĞƌĂƟŽŶ͕ ĂĚǀĂŶĐĞ ĐŽŶƚƌŽůƐ͕ ŽƉƟŵŝnjĂƟŽŶ ĂŶĚ ŝŶĨŽƌŵĂƟŽŶ ƐLJƐƚĞŵƐ coupled with strategic planning and ŵĂŶĂŐĞŵĞŶƚ͘ He was the brain behind Project DĂŶƚŚĂŶ ǁŚĞƌĞďLJ ^ W ϲ͘Ϭ has been rolled out at more than ϳϵϳ ůŽĐĂƟŽŶƐ ƉĂŶ /ŶĚŝĂ͘ ,Ğ ŝƐ ĂůƐŽ providing consultancy experience for SAP deployment at Sri Lankan EĂƟŽŶĂů Kŝů ŽŵƉĂŶŝĞƐ͘ Presently, he is focused on ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ͕ ĞͲƉƌŽĐƵƌĞŵĞŶƚ͕ ĐƌĞĂƟŶŐ ĂůƚĞƌŶĂƚĞ DW>^ ďĂĐŬďŽŶĞ ĂŶĚ ďƵƐŝŶĞƐƐ ĂŶĂůLJƟĐƐ ĨƌĂŵĞǁŽƌŬ ĨŽƌ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŽƉƟŵŝnjĂƟŽŶ͘ Excerpts—

‘We are formalizing our company’s roadmap for cloud technology; it will be done in phases’ —S Ramasamy, Executive Director (IS), IndianOil 116 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

W

hat is the ICT vision of IndianOil? Adding value to business by providing real-time informaƟŽŶ ĂŶĚ ĂŶĂůLJƟĐƐ ĂŶLJǁŚĞƌĞ͕ ĂŶLJƟŵĞ ŽŶ ĂŶLJ ĚĞǀŝĐĞ͘ What are the top ICT challenges faced

by IndianOil? dŚĞ ĮƌƐƚ ŵĂũŽƌ ĐŚĂůůĞŶŐĞ ƚŽĚĂLJ ŝƐ ƚŽ ŵĞĞƚ ƚŚĞ ŝŶĨŽƌŵĂƟŽŶ ŶĞĞĚƐ ĂŶĚ ĞdžƉĞĐƚĂƟŽŶƐ ŽĨ ŝŶƚĞƌŶĂů ĂŶĚ ĞdžƚĞƌŶĂů ĐƵƐƚŽŵĞƌƐ ĨŽƌ ďĞƚƚĞƌ ďƵƐŝŶĞƐƐ ƌĞƐƵůƚƐ͘ ^ĞĐŽŶĚ͕ ǁĞ ŚĂǀĞ ƚŽ

ŵĂŝŶƚĂŝŶ ƚŚĞ ĚĂƚĂ ƌĞůĂƚĞĚ ƚŽ ůŽŐŝƐƟĐƐ ĂŶĚ ƉƌŝĐĞ ĨŽƌ ŵŽƌĞ ƚŚĂŶ ϵ͕ϱϬϬ ƉƌŽĚƵĐƚƐ ĂŶĚ ĐĞŶƚƌĂůůLJ ƵƉĚĂƚĞ ĂƐ ĂŶĚ ǁŚĞŶ ƌĞƋƵŝƌĞĚ͘ dŚŝƌĚ͕ ƚŚĞ ďƵƐŝŶĞƐƐ ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ ƉĞƚƌŽĐŚĞŵŝĐĂů ďƵƐŝŶĞƐƐ ŚĂƐ ƵŶĚĞƌŐŽŶĞ ůŽƚ ŽĨ ĐŚĂŶŐĞƐ ƐŽ ƚŚĞƌĞ ŝƐ Ă ŶĞĞĚ ĨŽƌ /d ĞŶĂďůĞĚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŽƉƟŵŝnjĂƟŽŶ͘ tŚŝĐŚ ƉƌŽũĞĐƚƐ ŝƐ ƚŚĞ /^ ĚŝǀŝƐŝŽŶ ŽĨ /ŶĚŝanOil currently working on? dŚĞ /^ ĚŝǀŝƐŝŽŶ ŚĂƐ ŝŵƉůĞŵĞŶƚĞĚ ƐŽŌǁĂƌĞ ĞŶĂďůĞĚ ƐŽůƵƟŽŶƐ ĨŽƌ ǀĂƌŝŽƵƐ ďƵƐŝŶĞƐƐ ƚƌĂŶƐĂĐƟŽŶƐ ƌĞůĂƚĞĚ ƚŽ ƐĂůĞƐ͕ ŵĂƚĞƌŝĂů͕ ƋƵĂůŝƚLJ͕ ƉƌŽĚƵĐƚŝŽŶ ƉůĂŶŶŝŶŐ͕ ,Z͕ ĂŶĚ ƉůĂŶƚ ŵĂŝŶƚĞŶĂŶĐĞ͕ ďĞƐŝĚĞƐ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ƐƵĐŚ ĂƐ ĐƌƵĚĞ ƉƌŽĐƵƌĞŵĞŶƚ͕ ĐƌƵĚĞ ƐƚŽƌĂŐĞ͕ ĐƌƵĚĞ ƉƌŽĐĞƐƐŝŶŐ ŝŶ ƌĞĮŶĞƌŝĞƐ͕ ƉƌŽĚƵĐƚƐ ƚŽ ŵĂŶƵĨĂĐƚƵƌĞ͕ ĂŶĚ ŽƉƚŝŵŝnjŝŶŐ ĚŝƐƚƌŝďƵƚŝŽŶ ĐŚĂŶŶĞůƐ ƚŚƌŽƵŐŚ ƚƌƵĐŬƐ͕ ǁĂŐŽŶƐ͕ ƉŝƉĞůŝŶĞƐ͕ ďĂƌŐĞƐ͕ ĂŶĚ ƚĂŶŬĞƌƐ͘ dŚĞ ƉŝƉĞůŝŶĞ ĚŝǀŝƐŝŽŶ ƌĞƋƵŝƌĞƐ ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶƐ ĨŽƌ ƉŝƉĞůŝŶĞ ƐĐŚĞĚƵůŝŶŐ ĂŶĚ ĚŝƐƉĂƚĐŚ ƉůĂŶŶŝŶŐ͘ KƚŚĞƌ ƚŚĂŶ ďƵƐŝŶĞƐƐ /d͕ ǁĞ ŚĂǀĞ ůĂƌŐĞ ŶƵŵďĞƌ ŽĨ /d ĂƉƉůŝĐĂƚŝŽŶƐ ƌĞůĂƚĞĚ ƚŽ ƉůĂŶŶĞĚ ŽƉĞƌĂƚŝŽŶƐ ƐƵĐŚ ĂƐ ĂĚǀĂŶĐĞĚ ƉƌŽĐĞƐƐ ĐŽŶƚƌŽů ĂŶĚ ŽƉƟŵŝnjĂƟŽŶ͕ ƌĞĂůͲ ƚŝŵĞ ĚĂƚĂďĂƐĞ͕ ƌĞĂůͲƚŝŵĞ ĚĂƚĂ ƌĞůĂƚĞĚ ƚŽ ŝŵƉŽƌƚĂŶƚ ƉƌŽĐĞƐƐ ƉĂƌĂŵĞƚĞƌƐ ůŝŬĞ ƚĞŵƉĞƌĂƚƵƌĞ͕ ĨůŽǁ͕ ůĞǀĞů͕ ĂŶĚ ƋƵĂůŝƚLJ ƉĂƌĂŵĞƚĞƌƐ͘ tĞ ĂůƐŽ ƵƐĞ /d ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŽƵƌ ϮϮ͕ϬϬϬ ƌĞƚĂŝů ŽƵƚůĞƚƐ ĂŶĚ ƌĞĂůͲƟŵĞ ǀĞŚŝĐůĞ ƚƌĂĐŬŝŶŐ ƐLJƐƚĞŵ ƚŽ ĞŶƐƵƌĞ ƋƵĂŶƟƚLJ ĂŶĚ ƋƵĂůŝƚLJ ŽĨ ƉĞƚƌŽůĞƵŵ ƉƌŽĚƵĐƚƐ ƚŽ ďĞ ĚĞůŝǀĞƌĞĚ ƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ dŚĞ ĐŽŵƉĂŶLJ ĂůƐŽ ƉůĂŶƐ ƚŽ ƵƐĞ /d ĂƉƉůŝĐĂƟŽŶƐ ƚŽ ĞŶĂďůĞ ŐŽǀĞƌŶŵĞŶƚ ŽĨ /ŶĚŝĂ ŝŶŝƟĂƟǀĞƐ ƚŽ ĐƵƌď ƐƵďƐŝĚLJ ůĞĂŬĂŐĞ ďLJ ŝŶƚĞŐƌĂƟŶŐ ŽƵƌ ĂƉƉůŝĐĂƟŽŶ ǁŝƚŚ ĂĚŚĂƌ͘ tŚĂƚ ĂƌĞ ƚŚĞ ĂĐƟǀŝƟĞƐ ƉůĂŶŶĞĚ ĨŽƌ &zϭϯ͍ &ŝƌƐƚůLJ͕ ŝŶ ŽƌĚĞƌ ƚŽ ƌĞĂůŝnjĞ ŽƵƌ ǀŝƐŝŽŶ ŽĨ ƉƌŽǀŝĚŝŶŐ ŝŶĨŽƌŵĂƟŽŶ ĂŶLJƟŵĞ͕ ĂŶLJǁŚĞƌĞ ĂŶĚ ŽŶ ĂŶLJ ĚĞǀŝĐĞ͕ ǁĞ ŚĂǀĞ ƚŽ ŝŵŵĞĚŝĂƚĞůLJ Įƌŵ ƵƉ ŽƵƌ ĞŶƚĞƌƉƌŝƐĞ ŵŽďŝůŝƚLJ ĨƌĂŵĞǁŽƌŬ ďLJ ĐŽŵŝŶŐ ƵƉ ǁŝƚŚ ŽƵƌ ŵŽďŝůĞ ƚĞĐŚŶŽůŽŐLJ ĂƌĐŚŝƚĞĐƚƵƌĞ ĂŶĚ ƚŚĞ ƐĞůĞĐƟŽŶ ŽĨ ŵŽďŝůŝƚLJ ƉůĂƞŽƌŵ͘ dŚŝƐ ŚĂƐ ƚŽ ďĞ ĨŽůůŽǁĞĚ ƵƉ ǁŝƚŚ ƚŚĞ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ĂƐ ƉĞƌ ŽƵƌ ƌĞƋƵŝƌĞŵĞŶƚ͘ ^ŽŵĞ ŽĨ ƚŚĞ ĂƉƉůŝĐĂƟŽŶƐ ŚĂǀĞ ďĞĞŶ ŝŵƉůĞŵĞŶƚĞĚ ĂŶĚ ƐŽŵĞ ĂƌĞ ƵŶĚĞƌ ĚĞǀĞůŽƉŵĞŶƚ͘ tĞ ƉůĂŶ ƚŽ ĞŶĂďůĞ ŵŽďŝůĞ ƐŽůƵƟŽŶƐ ĨŽƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƐŽ ƚŚĂƚ ƚŚĞLJ ĐĂŶ ƚƌĂĐŬ

ƚŚĞŝƌ ƐĂůĞƐ ŽƌĚĞƌ͕ ƉĂLJŵĞŶƚ͕ ĂŶĚ ƉƌŝĐŝŶŐ ĚĞƚĂŝůƐ͘ tĞ ǁŝůů ĂůƐŽ ĞŶĂďůĞ ŵŽďŝůĞ ĮĞůĚ ǁŽƌŬĨŽƌĐĞ ŽĨ /ŶĚŝĂŶKŝů ƐŽ ƚŚĂƚ ƚŚĞLJ ĐĂŶ ĂĐĐĞƐƐ ďƵƐŝŶĞƐƐ ŝŶĨŽƌŵĂƟŽŶ ŽŶ ƚŚĞŝƌ ŵŽďŝůĞ͘ WůĂŶƐ ĂƌĞ ƚŽ ůĂƵŶĐŚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ďLJ :ƵůLJ͕ ϮϬϭϮ͘ ^ĞĐŽŶĚůLJ͕ ǁĞ ƉůĂŶ ƚŽ ĞŶŚĂŶĐĞ ďƵƐŝŶĞƐƐ ĂŶĂůLJƟĐƐ ĨƌĂŵĞǁŽƌŬ ĨŽƌ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŽƉƟŵŝnjĂƟŽŶ͘ KƵƌ ĞīŽƌƚƐ ĂƌĞ ƚŽ ŐĞƚ ŝŶƐŝĚĞ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ƐĞĞ ŚŽǁ ŝƚ ĐĂŶ ďĞ ƵƐĞĨƵů ĨŽƌ ďƵƐŝŶĞƐƐ͘ tĞ ƉůĂŶ ƚŽ ĞŶŚĂŶĐĞ ďƵƐŝŶĞƐƐ ĂŶĂůLJƟĐƐ ĨŽƌ ŵŽĚĞůƐ ƌĞůĂƚĞĚ ƚŽ ĚĞŵĂŶĚ ƉůĂŶ ĨŽƌ ĨƵĞůƐ ĂŶĚ ůƵďƌŝĐĂŶƚƐ͖ ŝŶƚĞŐƌĂƚĞĚ ƉůĂŶŶŝŶŐ ŵŽĚĞů ĨŽƌ ƚŚĞ ĞŶƟƌĞ ĐŽŵƉĂŶLJͶďĞ ŝƚ ŵĂƌŬĞƟŶŐ͕ ƌĞĮŶĞƌLJ͕ ĂŶĚ ƉŝƉĞůŝŶĞ͖ ĂŶĚ ĚŝƐƚƌŝďƵƟŽŶ ŽĨ ƉĞƚƌŽůĞƵŵ ƉƌŽĚƵĐƚƐ͘ WůĂŶƐ ĂƌĞ ŽŶ ĨŽƌ

ƟŽŶ ĐŽƐƚ ƌĞůĂƚĞĚ ƚŽ t E͕ ĂŶŶƵĂů ŵĂŝŶƚĞŶĂŶĐĞ ĐŽŶƚƌĂĐƚƐ ƌĞůĂƚĞĚ ƚŽ ƐŽĨƚǁĂƌĞ ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ŚĂƌĚǁĂƌĞ͘ tĞ ƉůĂŶ ƚŽ ŵŝŶŝŵŝnjĞ ƚŚĞƐĞ ĂƐ ǁĞ ŵŽǀĞ ĨŽƌǁĂƌĚ͘ Do you see an increase in ICT budget as you are planning lot of activities in FY13? tŝƚŚ Ă ƐůĞǁ ŽĨ ŶĞǁ / d ŝŶŝƟĂƟǀĞƐ ŽŶ ƚŚĞ ĐĂƌĚƐ͕ ŽƵƌ ďƵĚŐĞƚ ǁŝůů ŝŶĐƌĞĂƐĞ ĂƐ ƚŚĞ ĐŽŵƉĂŶLJ ĚŝǀĞƌƐŝĮĞƐ ŝŶƚŽ ůŽƚ ŽĨ ŶĞǁ ƚŚŝŶŐƐ͘ How do you plan to leverage your ICT ĞdžƉĞƌƟƐĞ ŐĂŝŶĞĚ ŽǀĞƌ ƚŚĞ LJĞĂƌƐ͍ KƵƌ ĚŝƌĞĐƟŽŶ ŝƐ ƚŽ ĞŶĐĂƐŚ ŽƵƌ ĞdžƉĞƌƟƐĞ ŽŶ ZW ŝŵƉůĞŵĞŶƚĂƟŽŶ ŝŶ ƚŚĞ Žŝů ŝŶĚƵƐƚƌLJ͘ tĞ ĂƌĞ ĚŽŝŶŐ ǁŽƌŬ ĨŽƌ ^ƌŝ>ĂŶŬĂŶ Kŝů

tĞ ƉůĂŶ ƚŽ ĞŶŚĂŶĐĞ ďƵƐŝŶĞƐƐ ĂŶĂůLJƟĐƐ ĨŽƌ ŵŽĚĞůƐ ƌĞůĂƚĞĚ ƚŽ ĚĞŵĂŶĚ ƉůĂŶ ĨŽƌ ĨƵĞůƐ ĂŶĚ ůƵďƌŝĐĂŶƚƐ͖ ŝŶƚĞŐƌĂƚĞĚ ƉůĂŶŶŝŶŐ ŵŽĚĞů ĨŽƌ ƚŚĞ ĞŶƟƌĞ ĐŽŵƉĂŶLJ ƐĞƫŶŐ ƵƉ ďƵƐŝŶĞƐƐ ĂŶĂůLJƟĐƐ ĚĂƐŚďŽĂƌĚ ďLJ ƵŐƵƐƚ͕ ϮϬϭϮ͘ dŚŝƌĚůLJ͕ ǁĞ ƉůĂŶ ƚŽ ŚĂǀĞ Ă ƌŽďƵƐƚ ŶĞƚǁŽƌŬ ďLJ ŚĂǀŝŶŐ ĂŶ ĂůƚĞƌŶĂƚĞ DW>^ ŶĞƚǁŽƌŬ͘ tĞ ƉůĂŶ ƚŽ ŝŶƐƚĂůů DW>^ ďLJ ƚŚŝƐ LJĞĂƌͲĞŶĚ ĂŶĚ ƚŚĞ ƐŝnjĞ ŽĨ ƚŚĞ ŶĞƚǁŽƌŬ ǁŝůů ĚĞƉĞŶĚ ŽŶ ďƵƐŝŶĞƐƐ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ &ŽƵƌƚŚ͕ ǁĞ ĂƌĞ ĂůƐŽ ŐŽŝŶŐ ŝŶ Ă ďŝŐ ǁĂLJ ŝŶ ,Z ĂƉƉůŝĐĂƟŽŶƐ ŽƚŚĞƌ ƚŚĂŶ ƉĂLJƌŽůů ĂŶĚ ĐŽŵƉĞŶƐĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ůŝŬĞ ŚƵŵĂŶ ĐĂƉŝƚĂů ŵĂŶĂŐĞŵĞŶƚ ĨƵŶĐƟŽŶƐ͕ ŝŶĐůƵĚŝŶŐ ĞͲƌĞĐƌƵŝƚŵĞŶƚ͕ ƚĂůĞŶƚ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ĞŵƉŽǁĞƌŝŶŐ ĞŵƉůŽLJĞĞ ƐĞůĨͲƐĞƌǀŝĐĞ ĐŽŶĐĞƉƚ͘ ĞŝŶŐ Ă ůĂƌŐĞ ĐŽŵƉĂŶLJ ǁŝƚŚ ϭϬ͕ϬϬϬ ƚĞŶĚĞƌƐͬLJĞĂƌ͕ ŽƵƌ ƉƌŽĐƵƌĞŵĞŶƚ ĂĐƟǀŝƟĞƐ ĂƌĞ ŚŝŐŚ ĂŶĚ ǁĞ ĂƌĞ ŽƉƟŶŐ ĨŽƌ ĞͲƉƌŽĐƵƌĞŵĞŶƚ ĨŽƌ ƉƵƌĐŚĂƐĞ ƌĞƋƵŝƐŝƟŽŶ͕ Z&Y͕ ƐƵďŵŝƐƐŝŽŶ ŽĨ ďŝĚƐ͕ ĂŶĚ ĞǀĂůƵĂƟŽŶ ŽĨ ďŝĚƐ͘ tŚĂƚ ŝƐ LJŽƵƌ ŵĂũŽƌ ĞdžƉĞŶƐĞ ŝŶ ƚŚĞ /^ ĚĞƉĂƌƚŵĞŶƚ͍ dŚĞ ŵĂũŽƌ ĞdžƉĞŶƐĞ ŝŶĐůƵĚĞƐ ĐŽŵŵƵŶŝĐĂ-

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ĐŽŵƉĂŶŝĞƐ ĂŶĚ ǁĞ ĂƌĞ ůŽŽŬŝŶŐ ĨŽƌ ŽƚŚĞƌ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ƚŚĞ Žŝů ƐĞĐƚŽƌ͘ tŚĂƚ ŝƐ ƚŚĞ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ƐƚƌĂƚĞŐLJ for IndianOil? tĞ ĂƌĞ ĨŽƌŵĂůŝnjŝŶŐ ŽƵƌ ĐŽŵƉĂŶLJ͛Ɛ ƌŽĂĚŵĂƉ ĨŽƌ ĐůŽƵĚ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ŝƚ ǁŝůů ďĞ ĚŽŶĞ ŝŶ ƉŚĂƐĞƐ͘ &ŝƌƐƚ͕ ǁĞ ƉůĂŶ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ ŽƵƌ ĚĂƚĂ ĐĞŶƚĞƌƐ ĨƌŽŵ Ɛŝdž ƚŽ ƚŚƌĞĞ͘ ^ĞĐŽŶĚ͕ ǁĞ ĂƌĞ ŐŽŝŶŐ ĨŽƌ ǀŝƌƚƵĂůŝnjĂƟŽŶ ƐŝŵƵůƚĂŶĞŽƵƐůLJ ďŽƚŚ ŽŶ hŶŝdž ĂŶĚ tŝŶĚŽǁƐ ƉůĂƚĨŽƌŵƐ͘ KƵƌ ŵŝƐƐŝŽŶ ĐƌŝƟĐĂů ĂƉƉůŝĐĂƟŽŶƐ ƐƵĐŚ ĂƐ ZW ĂŶĚ Ϯ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ ůĂƌŐĞ ŽŶůŝŶĞ ƚƌĂŶƐĂĐƟŽŶ ďĂƐĞĚ ƐLJƐƚĞŵƐ͘ tĞ ǁŝůů ŶŽƚ ŐŽ ĨŽƌ ĂŶ ŽŶůŝŶĞ ĐůŽƵĚ ďĂƐĞĚ ƐLJƐƚĞŵ ĨŽƌ ƚŚĞƐĞ ŵŝƐƐŝŽŶ ĐƌŝƟĐĂů ĂƉƉůŝĐĂƟŽŶƐ͘ WƌŽďĂďůLJ Ă ŚLJďƌŝĚ ŵŽĚĞů ŝƐ ŵŽƌĞ ƐƵŝƚĞĚ ĨŽƌ ƚŚĞƐĞ ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ǁĞ ŚĂǀĞ ƉůĂŶƐ ƚŽ ŝŵƉůĞŵĞŶƚ ŝƚ͘ ůŽƵĚ ĐŽŵƉƵƟŶŐ ƐƵīĞƌƐ ĨƌŽŵ ƚŚĞ ĐŽŶƐƚƌĂŝŶƚƐ ŽĨ ŐŽǀĞƌŶĂŶĐĞ ĂŶĚ ůĞŐĂů ŝƐƐƵĞƐ͘ Ɛ ĂŶĚ ǁŚĞŶ ƚŚĞ ĐůŽƵĚ ƉůĂƞŽƌŵ ŵĂƚƵƌĞƐ͕ ǁĞ ǁŝůů ƉůĂŶ ŽƵƌ ƐƚƌĂƚĞŐLJ ĂĐĐŽƌĚŝŶŐůLJ͘ Pravin Prashant pravinp@cybermedia.co.in

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CASE STUDY

Case Study

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Corporate Address: Plot No.1, Sector-18, Electronic City, Gurgaon-122015,India Tel. (+91-124)-3072500 For additional information, please contact us at marketing@hughes.in or visit us at www.hughes.in

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CASE STUDY

Video collaboration: Lights, camera, user adoption?

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usinesses have been interested in video communication for decades as a means to reduce travel expenses, increase efficiency, and spur collaboration and innovation. More recently, the imperative for organizations to become more “green” enterprises has increased video’s allure. Still, video deployment has been slow, impeded by cost considerations, technology limitations and lack of a compelling business case for adoption.

Today, those barriers are dissolving. The price points for video technology are dropping rapidly. CIOs are increasingly engaged in driving the business forward with process and technology innovations. Slimly staffed businesses are anxious to improve productivity. The drumbeat for enterprises to reduce their carbon footprints grows louder. And then there is this fact: 55 percent of communication is visual.1 With voice-only calls, people are denied the important messages and inferences drawn from body language, eye contact and perhaps even a smile.

True video collaboration may, in fact, finally be here.

However, for any organization, successful deployment and an effective ROI will ultimately depend on employees’ ability and willingness to use it. In this point of view, Peter Finney, a member of the Avaya Strategic Communications Consulting Practice, discusses how businesses can improve the prospects for wide, even enthusiastic, user adoption of video collaboration tools.

Peter, why is video collaboration gaining traction more quickly in the marketplace?

Along with the organizational issues around cost containment, efficiency and the environment, technology advances are a key factor. In the past, video deployments were typically large, room-based systems or expensive desktop end points, served by dedicated lines.

Today, as we see with consumer services, such as Skype, Google Video Chat and others, video conversations are happening over the Internet using webcams and PCs. Video-enabled smartphones have created another potential catalyst for video adoption.

Also, a new generation of desktop video devices and tablets is emerging, featuring touch screens, high-definition video cameras, Web browsing, e-mail, instant messaging and more. Finally, network providers in many countries are accelerating deployment of the broadband and wireless capacity needed to carry video to the end user at a price point for businesses and consumers that could make video adoption over these mediums attractive.

Along with technology, another important consideration is the readiness of people to use video — in other words, how to drive cultural change. A group that I believe will help accelerate video adoption is Generation Y, or the Millennials. They have grown up with technology. They are constantly online, are comfortable multitasking among activities and technologies, and see video as simply another way to communicate. At the same time, there are other — and it’s fair to say, generally older — people who may require some persuading to embrace video.

What actions should be at the top of the list for companies considering video collaboration?

A key first step is to establish a business case for the initiative. Determine how video aligns with the organization’s vision, strategy and objectives.

Then, establish criteria for measuring return on the investment.

ROI comprises two components. One is business relevance — how the organization will benefit. The drivers may be cost savings, productivity improvements, better customer relations, a greener organization or a combination of factors. In some cases, the business benefits of video are tied to the particular vertical industry.

A good example of this is health care. Enabling a consulting surgeon to communicate with patient caregivers via video rather than driving two hours to another hospital provides obvious benefits, including more time to operate. Or, in financial services, kiosks can be set up in bank branches, where customers can talk to loan officers in a centralized service center.

This supports better resource allocation, while giving the loan officer the benefits of visual communication — the other 55 percent.

The second component of ROI — and the key to achieving your projected benefits — is personal relevance for the user. Or, put another way, “What’s in it for me?” Answering this question persuasively is fundamental to user adoption, to converting people from detractors to advocates who embrace change.

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For some people, the case can be fairly easy to articulate. If someone is working 80 hours a week, and 30 of those are spent traveling, the ability to eliminate part or all of that time on the road can provide obvious benefits in better work-life balance, less stress and better health, not to mention more time for productive work.

What are some leading practices that can help companies promote and increase user adoption of new video collaboration applications?

An important first step is to identify the real-life scenarios of potential users and determine how video is relevant to their role and daily work.

How do people communicate and collaborate, and what is the associated culture today? Next, it is important to make users aware of how video can improve communications for them within their departments and between cross-functional teams.

The IT department will need to be organized and tasked to support the video deployment and operation across IT areas, including desktops, networks and operations. Also ensure that the IT help desk team is fully trained on the video solution and ready to support users.

A critical aspect of designing the system is to embed cultural change. One way to do that is to reduce the options and choices given to users. For instance, if a meeting involves people in two video-enabled locations, human resource policy can mandate that video be used rather than having people travel. Denying travel requests will put teeth into the policy.

Also, keep change simple. The IT organization needs to clearly understand how to deploy and manage the solution.

Begin system deployment with a small user trial or pilot prior to mass rollout. Before the trial, communicate what is happening to users so they are not surprised by the new features available to them. This also will help them feel more involved in the process and potentially embrace the change better.

Trial users should be selected from those who will benefit most from video and collaborate regularly across different departments, business units and teams. This trial user base will attract co-workers to the benefits of video by word of mouth.

Gain feedback from the trial users and use it to build a list of frequently asked questions for initial user self-support. Adapt the rollout strategy and training as required based on feedback. You may also want to adopt a “train the trainer” approach to user training — one user trains five others, those five train five and so on. Remember that focusing on relevant benefits to the end user, as well as the business, will help drive user adoption.

A well-thought-out communications plan is also key to driving user adoption. Examples of this include news alerts via e-mail and the Intranet, simple and quick reference cards, tips of the day, flash demos, and video clips.

After deployment, monitor video utilization to determine if employees are adopting the new methods of communication and collaboration and not reverting to previous methods and habits. Adapt training as required for those who are slow to adopt video.

Finally, develop a road map to evolve the video deployment and integrate the benefits of video into existing or new business processes, procedures, workflows and applications.

Prepare your people for the spotlight As business imperatives and technology advances converge to help jump-start video collaboration, a key to successful deployment is wide user adoption. Educating users regarding the potential for this new way of communicating to make their jobs — and lives — easier and more productive can be a vital element in supporting and realizing the business case for video tools.

About the author Peter Finney is a senior consultant in the Strategic Communications Consulting Practice of Avaya, Inc. He helps organizations align customer interaction strategies with business objectives and facilitate the positioning of communication technologies to achieve strategic goals.

Surveillance â&#x20AC;&#x201D; Eye on the Cloud As cloud computing is continuously gaining on momentum and importance in almost all the different segments of IT ecosystem, VSaaS is set to revolutionize the way surveillance is delivered at the enterprise level

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ith cloud technology delivering ease of use and coming to the fore for a number of applications, surveillance is not left behind and is now being offered on the cloud as well. Cloud based surveillance or VSaaS (Video Surveillance as a Service) is designed for the end user, keeping in mind simple navigation, easy usability and ready to use IP security cameras. What acts as a major advantage for the IT managers, in a VSaaS scenario, there is no local DVR surveillance equipment required to be purchased.

Cloud video surveillance system is hosted on secure offsite, cloud surveillance servers. And an enterprise can simply connect their number of surveillance cameras to the internet and the video feeds are sent to the cloud surveillance servers where the video is automatically analyzed and recorded.

What is more exiting is the fact that this type of surveillance system arrangement, driven by cloud can have 1 camera or 10,000, there is no limit as such. And one can connect almost any camera, using any resolution up to 10 megapixels.

Cameras include: Analog/CCTV (using IP encoder), IP, PTZ or Megapixel.

Cloud surveillance allows enterprise customers and government stakeholders to instantly scale their surveillance and security infrastructures as their needs change, while considerably reducing the TCO (total cost of ownership).

Working well for the enterprise segment, hosted cloud surveillance system allows IT managers to manage their surveillance cameras from both new and existing surveillance installations, with a single login. Hence, giving them freedom and flexibility to deploy new surveillance cameras in a fraction of the time.

Cloud based surveillance system holds key to empower IT managers and CIOs with a cloud surveillance platform

Nafis Kazim, Sr. Vice President, Shyam Networks Limited that is always running for you and is up-to-date, they donâ&#x20AC;&#x2122;t have to continuously be on their toes all the time and most importantly this cloud based approach to surveillance delivers growth as and when they need it.

Who needs Cloud Surveillance?

This is typically useful for organizations, who do not want to invest financial resources in local DVR Security Equipment.

This also makes sense for enterprise which have a large number of remote users such as: banking organisations, local government agencies, healthcare organizations, and educational institutions.

In addition to the above, VSaaS has got special importance when it comes to companies which do not want to purchase and maintain local video storage drives and other security hardware at their own cost. And with VSaaS companies can monitor multiple locations, instantly and effortlessly.

Advantage on the Cloud There are a number of advantages that a cloud driven surveillance brings to the table for an enterprise, VSaaS delivers uninterrupted access from Windows & Mac desktop. It also delivers access from smart phones & tablets; iPhone, Android, Blackberry and Windows. As a result, it becomes quite easy for IT managers to manage such systems which support so many convergence friendly device ecosystem.

In addition to the above, VSaaS does not need DVR security equipment to purchase. Hence there is no fear of data loss due to failure or theft. This arrangement is scalable to unlimited cameras, video storage and user accounts as well. Hence, it todayâ&#x20AC;&#x2122;s challenging IT scenario, a concept like VSaaS comes as a fresh breeze of air and is set to revolutionize the way surveillance systems are designed and delivered at the enterprise level.

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CASE STUDY

Tyco Fire and Security India Slashes Costs With Arkadin 20 per cent of travel and mobile phone costs cut down with teleconferencing solution

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ith more than 100,000 employees in diverse locations worldwide, electronic security and fire protection specialist Tyco Fire and Security faced a challenge of getting employees to communicate efficiently.

For Tyco Fire and Security India, who found that their employees were geographically spread throughout different states and in different time zones, collaboration on Internal presentations and meetings was a problem.

As costs spiraled with employees taking flights internally for routine meetings, Tyco Fire and Security India decided they needed a technology solution in 2009.

The fix for this was conferencing solution from Arkadin, which cut down on travel and mobile phone costs by a significant 20 percent. The web and video conferencing solution also booted productivity as employees saved time by travelling less.

Said Srikanth Matiipalli, IT director for Tyco Fire and Security India: “The main aims of this IT project were to lower costs and increase efficiency. Arkadin Anytime helped us achieve these objectives.”

Other side benefits include convenience as the software could be used 24 hours a day, 365 days a year. There is also an audit trail of meetings that were logged into the system, giving management total visibility on the communications within the company.

A matter of service Tyco Fire and Security India talked to a couple of different vendors who could provide conferencing solutions, but eventually settled on Arkadin.

The chief reasons at the outset were that the solution was accessible anywhere and anytime, and it had flexible service options compared to other vendors.

Another solution from AT&T was considered but did not offer the flexibility that Arkadin provided.

“In the two years that Tyco Fire and Security India has been using Arkadin's Anytime solution, we have been very happy with the quality of service and account management, which we felt was “above the rest”, said Srikanth.

CHALLENGES Tyco Fire and Security India has many employees working in different parts of India and the world. To save on travel costs and get their staff to collaborate more effectively, a conferencing solution was needed.

Highlights and benefits • A cost effective conferencing solution that saved 20 percent of travel costs • A flexible and convenient platform that is available 24/7, 365 days a year • Tyco's management had total visibility on the communications throughout the company as all meetings were recorded • Solution boosted productivity as employees saved time by travelling less Solutions used

“Our account manager is outstanding, She is available as necessary and always provides a solution to fit Tyco's needs – not just as a salesperson to sell Arkadin's products,” he said.

Ever since Tyco Fire and Security India started using conferencing solutions, collaboration has increased within the company. They now use it as an everyday tool to communicate, for presentations, meetings and training sessions.

“It sets an example for the rest of the organization,” said Srikanth. “Travel costs had to be reduced, but communication does not have to suffer.

Fire & Security 124 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

RADWIN 5000 Wireless Point-toMultiPoint Solution Chosen for Traffic Surveillance Project in Ireland RADWIN 5000 Delivers Traffic Information & High-Definition CCTV Images to Central Traffic Center Overview Kildare County needed a solution for Traffic surveillance that improves traffic control and management. One of the top priorities of Kildare County is to manage traffic from a central location. After a careful evaluation process, The Kildare County, Ireland chose RADWIN Point to MultiPoint and Point to Point Solution to serve the building blocks of its traffic surveillance network. RADWIN 5000 HPMP deliver traffic information and CCTV images from video cameras installed throughout the county back to the Kildare Traffic Management Center. Bandwidth Telecommunications Limited, a leading SI in Ireland, was in charge of project design and implementation.

The challenge & Solution Scott Fennelly, Senior Executive Technician at the Traffic Management Dept. in Kildare County, said: â&#x20AC;&#x153;We sought a new traffic management system that would allow us to manage traffic from a central location. Costs had to be kept as low as possible so aspects of cabling and civil work were to be kept to an absolute minimum. After assessing various options we chose RADWIN 5000 HPMP because it allowed us to establish a wireless surveillance network rapidly and affordably, and the systems deliver high quality video in real-time directly to our NOC.â&#x20AC;?

Eamonn Oâ&#x20AC;&#x2122;Donnell, President of BandwidthTelecommunications, said: â&#x20AC;&#x153;RADWIN 5000 Point-to-MultiPoint met the needs of this project and the installation was easily carried out. The subscriber units are lightweight and unobtrusive, and RADWIN 5000 operates in the toughest conditions including non line of sight scenarios.â&#x20AC;?

Mark Sutton, RADWINâ&#x20AC;&#x2122;s Managing Director UK, Ireland & Scandinavia, said: â&#x20AC;&#x153;RADWIN 5000 sets a new level of performance and robustness. It is ideal for video surveillance applications, delivering 24x7 high quality video in real time from any point. We are happy to serve the needs of the Kildare council today and in the future.â&#x20AC;?

Why the Kildare County , Ireland Chose RADWIN t Y 7JEFP USBOTNJTTJPOT GSPN IJHI EFÜOJUJPO DBNFSBT t )JHIFTU DBQBDJUZ PG WJEFP TUSFBNT FOBCMJOH UP SFBE WFIJDMF MJDFOTF QMBUFT BOE QSPWJEJOH JEFOUJÜDBUJPO PG JOEJWJEVBMT t 6OJOUFSSVQUFE USBOTNJTTJPO FWFO JO EFOTF VSCBO environments with RF interference. t )VC 4JUF 4ZODISPOJ[BUJPO )44 GFBUVSF FMJNJOBUFT interference common to collocation installations. This enables installing multiple radios in one location. t %FEJDBUFE CBOEXJEUI UP FBDI TJUF FOTVSFT reliability t 'BTU FBTZ BOE BòPSEBCMF /FUXPSL 4DBMBCJMJUZ About RADWIN RADWIN provides a complete portfolio of point-to-point BOE QPJOU UP NVMUJQPJOU TPMVUJPOT JO UIF TVC ()[ EPNBJO 3FDPHOJ[FE BT UIF NBSLFU MFBEFS 3"%8*/ QSPWJEFT DPNQFUJUJWFMZ priced products that achieve unmatched reliability, flexibility and installation simplicity in over 140 countries around the world.

RADWIN serves multiple applications including broadband BDDFTT CBDLIBVM DPOOFDUJWJUZ QSJWBUF OFUXPSLT BOE TQFDJBMJ[FE broadband mobility applications.

Contact RADWIN

RADWIN Wireless Solutions India Pvt. Ltd. Tel: +91-011-40539176 / 09650396402 salesin@radwin.com www.radwin.com

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CASE STUDY

CASE STUDY ON MANAGED VAS SERVICES:

Driving Superior Customer Experience and Top Line Growth for a Leading Indian Operator

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alue added services are a significant driver for growth in the mobile communications industry, generating between 15% and 20% of overall revenues. Drawn by the revenue potential of mobile VAS and its ability to differentiate the service brand, operators are increasingly embracing a “supermarket” model - sourcing solutions from multiple vendors to deliver a dynamic portfolio of services to cater to the diverse demands of multiple consumer sub-segments.

This has resulted in a complex VAS ecosystem, supported by an operating framework environment that resembles a patchwork of different providers with widely varying maturity, policies, performance levels and processes. With intensifying competition, the growing complexity of VAS and the constant challenge of sourcing and retaining in-house VAS expertise, ensuring end customers enjoy a positive and consistent end-to-end service experience is proving a growing challenge. Consequently, many operators are accepting that managing VAS services, as a set of point solutions/services, may not be the optimal route for future market success, while embracing the dynamic VAS innovation ecosystem.

Over the past couple of years, a leading Indian GSM operator, which also has operations in over 20 countries internationally, has adopted a vendor agnostic managed VAS partnership route for the management of its VAS portfolio with Comviva as the partner. The objectives of the managed VAS engagement are to deliver a superior customer experience, which in turn help build loyalty and grow revenues, in addition to improving operational efficiencies and realizing cost savings.

Having already outsourced IT and network services' management, the operator understood the benefits of adopting a managed services model – and with VAS occupying an increasing share of overall revenues and proving to be an important brand differentiator, the operator opted to extend the managed services approach to VAS.

The Scope of Managed VAS Services offered to the operator Managed VAS components include: ·

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Operations and SLA Management: Complete operations and endto-end service availability and performance monitoring and management (in line with SLAs) to ensure optimal service quality and uptime for VAS nodes and services.

Capacity Management: Optimizing usage of the VAS infrastructure via proactive capacity monitoring and facilitating timely capacity allocation and augmentation

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VAS Optimization and Transformation consulting towards reduced footprint (data center, electrical and resource) and optimal usage of resources for VAS delivery on an ongoing basis.

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Revenue Management: Increasing VAS uptake and revenues by managing the business operations in line with contracted SLAs for specific services.

The Managed VAS Services model supports delivery of a superior customer experience by enabling faster time to market, greater innovation and improved service performance – helping maintain loyalty and drive VAS revenue growth. The model also creates significant operational efficiencies to improve overall business performance.

Challenges of the VAS Marketplace In delivering a value added service such as a Ringback tone, multiple elements in the network are involved. To ensure smooth service delivery, the operator needs to monitor the service flow across all elements to enable rapid and accurate pinpointing of any performance issues. Operators are increasingly finding that conventional VAS business models, where they manage the entire VAS ecosystem internally, either in capex plus maintenance mode or in the application/node specific operation management type of engagements were apt for less complex and interdependent services (like the first generation of push-driven services, where operators offered a relatively narrow range of broad-appeal services) are now sub-optimal and do not address the needs now. Today, where VAS portfolios are vast, highly dynamic and reliant on multiple partners operators are looking for guaranteed, consistent, assured service performance across their portfolio. A Managed VAS Services model, where a trusted partner with dedicated VAS focus, assumes end to end ownership for service management and performance, enables this. consistent service at higher service levels. The emphasis is no longer on quick resolution of incidents, but on reduction of incidents through improved integration and a smoother interface coupled with preventive measures.

Comviva has succeeded in delivering service performance levels beyond agreed SLAs to ensure end customer service delight.

Service Uptime plus performance The VAS deployed in the market do face consistency issues in availability and perfromance, which results in a lot of distress calls to the customer support. Also, the performance of a particular VAS in the market is not guaranteed and the operator finds it difficult to monitor each VAS deployed on its network.

The deployed 'overall VAS monitoring' covers all nodes and applications involved for any VAS (from SMS to Ring Back Tone, to mCommerce and Games, etc.) and ensures highest levels of uptime. In addition, the monitoring service also looks at the performance of various VAS offering in the market and takes necessary steps to ensure that the expected performance levels are sustained.

The end to end service monitoring ensures higher service uptime and sustained performance for VAS while enabling 'downtime avoidance' due to proactive monitoring.

Faster time to market Streamlined processes and practices ensure quicker and standardized integration of third party VAS applications to the operators VAS, IT and Network eco system in a shorter, predictable and first time right manner. This helps in delivering marked improvement in turnaround time for the induction and launch of new services, changes to existing services and when necessary decommissioning of non-performing services.

Comviva is helping deliver significant reduction in turnaround time and improvements in speed of new service launches into the market.

Greater cost efficiencies

Operations driven by SLAs

Realization of operational savings through optimal usage of available capacities, streamlining of service management processes, reduced number of iterations and faster realization of service launches and proactive identification and resolution of potential problems has enabled a reduction in overall operational costs.

Comviva's well-established practices, processes and tools guarantee optimal service quality in line with expected SLAs. This enables delivery of a more

The move into a focused Managed VAS model has resulted in reduction in overall operational costs.

Results and Observations from the Field

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R E T N E

E S I R P

ENTERPRISE

STRUCTURED CABLING

The Bigger Picture Efficient, holistic networks are a result of meticulous planning and thoughtful design in cabling

A

s India is growing, maturing, and advancing technologically, the structured cabling market is scaling up parallelly. As organinjĂƟŽŶƐ ĂƌĞ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ĚŝŐŝƟnjĂƟŽŶ͕ their network infrastructure is the key and fundamental component, and an inseparable part of bandwidth-hungry applications, internet-led applications such as VoIP and video conferencing,

ŽƚŚĞƌ /W ĂƉƉůŝĐĂƟŽŶƐ͕ ĂŶĚ ŚŝŐŚ ĐŽŵƉƵƟŶŐ business needs.

The Indian structured cabling market was pegged at `1,382 crore in FY11, according to VOICE&DATA estimates.

Re-couping from recession in 2009-10, the structured cabling market escalated in 2010-11 with a growth rate of 24.7%, although US and European markets have dominated the global structured cabling

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systems market. However the structured ĐĂďůŝŶŐ ďƵƐŝŶĞƐƐ ŝŶ ƐŝĂͲWĂĐŝĮĐ ;ŝŶĐůƵĚŝŶŐ Japan) is expected to be growing the fastest. This growth would be led by a host of factors such as a greater demand for enhanced bandwidth, more adopƟŽŶ ŽĨ ŐƌĞĞŶĞƌ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ŝŶĐƌĞĂƐĞĚ ŝŶĐŝĚĞŶĐĞ ŽĨ /ŶĚŝĂŶ ĐŽŵƉĂŶŝĞƐ ŚŽƐƟŶŐ ŵŝƐƐŝŽŶͲĐƌŝƟĐĂů ĂƉƉůŝĐĂƟŽŶƐ ƐƵĐŚ ĂƐ ZW ĂŶĚ ZD Ăƚ ƌĞŵŽƚĞ ůŽĐĂƟŽŶƐ͘

ENTERPRISE

STRUCTURED CABLING

Today, the physical infrastructure is being recognized as a fundamental and ĐƌŝƟĐĂů ĐŽŵƉŽŶĞŶƚ ŽĨ /d ŽƉĞƌĂƟŽŶƐ͘ EĞdžƚͲ ŐĞŶĞƌĂƟŽŶ ĚĂƚĂ ĐĞŶƚĞƌƐ ĂŶĚ ĞŵĞƌŐŝŶŐ convergence and top-of-rack switching technologies have changed the requirements for the underlying physical netǁŽƌŬ͘ tŝƚŚ ƚŚĞ ǀŝƌƚƵĂůŝnjĂƟŽŶ ĞīŽƌƚƐ͕ ŵƵĐŚ ŽĨ ƚŚĞ ĞdžŝƐƟŶŐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁĂƐ ƌĞͲƵƐĞĚ and re-purposed. The structured cabling segment is experiencing growth in order to keep pace with advanced technologies such as in-building wireless, thin-client terminals, VoIP phones, videoconferĞŶĐŝŶŐ ƐƚĂƟŽŶƐ͕ ŝŶͲďƵŝůĚŝŶŐ ƐĞĐƵƌŝƚLJ ĂŶĚ environmental sensors and controls, security systems, smart panels, and the overall connected building infrastructure ĂŶĚ ŝŶĚƵƐƚƌŝĂů ĂƵƚŽŵĂƟŽŶ ŶĞĞĚƐ͘ Industry stalwarts say that it is a bad idea to forgo structured cabling and invest in a network switch. Structured cabling investments have a lifespan of at least 3 Žƌ ϰ ƟŵĞƐ ƚŚĞ ůŝĨĞ ŽĨ ŶĞƚǁŽƌŬ ŚĂƌĚǁĂƌĞ͕ therefore it is crucial to build a structured cabling system that supports any and Ăůů ĞdžŝƐƟŶŐ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ŚŽƉĞĨƵůůLJ build in growth. The system should have ƚŚĞ ŽƉƟŽŶ ĨŽƌ ĚŝīĞƌĞŶƚ ƚŽƉŽůŽŐŝĞƐ ĂŶĚ ƟĞƌ ƐƚƌƵĐƚƵƌĞƐ͘ dŚĞ ŽůĚĞƌ ĞƐƚĂďůŝƐŚŵĞŶƚƐ which were on unstructured cabling are migrating to SCS when they renovate or upgrade their facilities. The data ĐĞŶƚĞƌ ŵĂƌŬĞƚ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ǁŝƚŶĞƐƐ ŐƌŽǁƚŚͶĐƵƌƌĞŶƚůLJ ĞƐƟŵĂƚĞĚ ƚŽ ďĞ ϰϬй annually.

Customers must lay emphasis on performance and sustainability rather than price factor. And they should focus more

Customers must lay emphasis on performance and sustainability rather than price, while building a structured cabling system that supports any and all existing technologies which have a longer lifespan

on structured cabling which has a longer lifespan. Structured cabling provides good RoI for any customer. The upgrades required would be very minimal, thereby ƐĂǀŝŶŐ ƟŵĞ ĂŶĚ ŵŽŶĞLJ͘ ƵƐƚŽŵĞƌƐ ŚĂǀĞ to understand this before they decide on ŐŽŝŶŐ ĨŽƌ ƐƚƌƵĐƚƵƌĞĚ ĐĂďůŝŶŐ ƐŽůƵƟŽŶƐ͘

Ruling Trends A structured cabling system should be consistent and should use the same cabling systems for data, voice, and video. /ƚ ŚĂƐ ƚŽ ƐƵƉƉŽƌƚ ŵƵůƟͲǀĞŶĚŽƌ ĞƋƵŝƉŵĞŶƚ͕ ĂƉƉůŝĐĂƟŽŶƐ͕ ĂŶĚ ŚĂƌĚǁĂƌĞƐ͘ /ƚ ĐĂŶ ƐƵƉport any changes within the systems. It ƐŝŵƉůŝĮĞƐ ƚƌŽƵďůĞƐŚŽŽƟŶŐ ǁŝƚŚ ƐƚƌƵĐƚƵƌĞĚ cabling systems and problems are less ůŝŬĞůLJ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ĞŶƟƌĞ ŶĞƚǁŽƌŬ͕ ĞĂƐŝĞƌ ƚŽ ŝƐŽůĂƚĞ͕ ĂŶĚ ĞĂƐŝĞƌ ƚŽ Įdž͘ /ƚ ŽƵŐŚƚ ƚŽ ƉƌŽǀŝĚĞ ƐƵƉƉŽƌƚ ĨŽƌ ƚŚĞ ĨƵƚƵƌĞ ĂƉƉůŝĐĂƟŽŶƐ͘ EĞǁ ŶĞƚǁŽƌŬ ĐĂďůŝŶŐ ŝŶƐƚĂůůĂƟŽŶƐ ĂƌĞ opening up all over the country. Today,

RAJIV KAPOOR, country director, Leviton Network Solutions NATARAJAN VISWANATHAN, managing director, CommScope Enterprise Solutions India and Saarc DEEPAK JAGTIANI, regional sales director, MPN India & ASEAN, Molex Premises Networks KK SHETTY, director, TE Connectivity India and Saarc DILEEP KUMAR, country chair, BICSI India GAURAV AHLUWALIA, managing director, Reichle & De-Massari India NAVIN JACOB MATHEW, division manager-Communications Market Division, 3M Electro & Communication India

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structured cabling is evolving faster than ever before with the mix of network technologies being the most volatile while the overall growth seems to be ǀĞƌLJ ƐƚƌŽŶŐ ĂƐ ǁĞůů͘ dŚĞ ĂĚŽƉƟŽŶ ŽĨ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ƐƵĐŚ ĂƐ ǀŝƌƚƵĂůŝnjĂƟŽŶ ĂŶĚ Ăůů ƚŚĞ ƐƵďƐĞƋƵĞŶƚ ĂĚǀĂŶƚĂŐĞƐ ŝƚ ŽīĞƌƐ ĂƌĞ driving change.

Companies are placing greater emphasis on structured cabling as a part of their IT infrastructure and are willing to ensure that their network cabling performance is top notch. They also have to see cabling as a future-proof investment that can accommodate moves, adds, and changes easily, therefore maintaining optimal network performance over a long period ŽĨ ƟŵĞ͘ In the early days, enterprises used several types of cabling systems like coĂdžŝĂů ĐĂďůĞƐ͕ ŵƵůƟͲƉĂŝƌ ĐĂďůĞƐ͕ ĞƚĐ͘ dŚĞ ŝŶĚƵƐƚƌLJ ůĂĐŬĞĚ Ă ƵŶŝĮĞĚ ƐƚĂŶĚĂƌĚ ĚƵĞ to the existence of proprietary standards of various manufacturers. This raised isƐƵĞƐ ŽĨ ĐŽŵƉĂƟďŝůŝƚLJ͕ ŵĂŝŶƚĞŶĂŶĐĞ͕ ĂŶĚ ƚƌŽƵďůĞƐŚŽŽƟŶŐ͘ ,ŽǁĞǀĞƌ͕ ŝŶ ĚƵĞ ĐŽƵƌƐĞ͕ standards like TIA/EIA, ISO, IEC emerged ĂŶĚ ďƌŽƵŐŚƚ Ă ŵŽƌĞ ƐƚƌĞĂŵůŝŶĞĚ͕ ĞĸĐŝĞŶƚ approach to cabling systems. TransformaƟŽŶ ůĞĂĚƐ ƚŽ ƚŚĞ ŽƉƟŵŝnjĂƟŽŶ ŽĨ ƟŵĞ͕ cost, and network performance.

In recent years, there has been an increased deployment of fiber-optic systems including components and DWKͬDdW ƐŽůƵƟŽŶƐ͘ dŚŝƐ ǁŝůů ďĞ ŝŶ ůŝŶĞ with the growing performance needs of data centers and networks. Cabling vendors are vigorously focusing on a conƐƵůƚĂƟǀĞ ĂƉƉƌŽĂĐŚ͘ DŽƐƚ ŽĨ ƚŚĞŵ ǁŽƌŬ closely with customers to understand and address their business requirements. ůŽƵĚ ĐŽŵƉƵƟŶŐ͕ ϰϬ' ƐŽůƵƟŽŶƐ͕ &dd, ĂĚŽƉƟŽŶ͕ ĚĂƚĂ ĐĞŶƚĞƌ ŝŵƉůĞŵĞŶƚĂƟŽŶ͕ ƉƌĞͲƚĞƌŵŝŶĂƚĞĚ ĮďĞƌͬĐŽƉƉĞƌ ĐĂďůĞ ŚĂƌnesses, bend insensitive fiber cords, Cat 6A, Cat 7, etc, are few new product segments and trends expected. Some of ƚŚĞ ƉƌŽŵŝŶĞŶƚ ĞĸĐŝĞŶƚ ĐĂďůŝŶŐ ƐŽůƵƟŽŶƐ at present include AMP Sigma link cable ĂƐƐĞŵďůŝĞƐ͕ hͬhdW ĐĂďůĞƐ͕ d'ϱϬϬ͕ d'ϴϬϬ͕ &^K ;&ƌĞĞ ^ƉĂĐĞ KƉƚŝĐƐͿ͕ ůŽǁŶ &ŝďĞƌ͕ D//D͕ ƉƌĞͲƚĞƌŵŝŶĂƚĞĚ ĐŽƉƉĞƌ ƐŽůƵƟŽŶƐ͕ &Dϰϱ͕ hW/ ;ƵŶŝĮĞĚ ƉŚLJƐŝĐĂů ŝŶĨƌĂƐƚƌƵĐƚƵƌĞͿ ƐŽůƵƟŽŶƐ͕ ͲD y ĐŽƉƉĞƌ ĐĂďůŝŶŐ ƐŽůƵƟŽŶ͕

MIIM™ Bridging the gap between IT investment and critical business results A cornerstone of any business is an IT network that operates efficiently, reliably, and one that delivers powerful information to drive decision making on demand. With today’s streamlined operating budgets network managers and IT teams must operate with fewer resources, yet provide networks with greater speed and resolve network issues quicker.

Now by taking control of the most extensive IT asset - the physical layer infrastructure - businesses can know more about network status and connected devices, resolve issues quicker, and provide a more robust and secure network to users and the business than ever before.

MIIM™ Advanced Physical Layer Management solution enables IT investment to improve results through increased productivity, quality information, reduced down time, and generate a healthier organisation.

www.molexpn.com

MIIM™ is the bridge between network investments and providing measurable improvements to the wider organisation.

Unlock the potential in your network.

For over 30 years Molex Premise Networks has manufactured comprehensive copper and fibre optic cabling systems for the transmission of voice, data and video imaging signals.

Through our new and innovative technologies, we now offer solutions that deliver unprecedented productivity gains, process enhancements and incremental value to all businesses in their infrastructure deployment and management.

For further information visit our website or contact us directly on +91 9004091665

ENTERPRISE

STRUCTURED CABLING

XLR8 Pre-Polished Fiber Connectors, GG45, Cat-5e, Cat-6, Cat-6A, Cat-7, Cat-7A, EMAC (Environment Monitoring and ConƚƌŽůͿ ƐŽůƵƟŽŶƐ͕ KDϰ ĮďĞƌ ĂŶĚ ϭϬ' ĂƐĞͲd among others.

Some of the trends in vogue from past couple of years include early deployment ŽĨ &dd, ŝŶ ŚŝŐŚͲĞŶĚ ƌĞƐŝĚĞŶƟĂů ĐŽŵƉůĞdžĞƐ͖ Ăƚ ϲ ĐĂďůŝŶŐ ƐƚĂƌƚĞĚ ƚŽ ŐĂŝŶ ŵŽŵĞŶƚƵŵ͖ ϭϬ' ŶĞƚǁŽƌŬƐ ĐŽŶƐŝĚĞƌĞĚ ĨŽƌ > E ĐĂďůŝŶŐ͖ ŚŝŐŚ ĚĞŶƐŝƚLJ ŽĨ ĮďĞƌ ĐŽŶŶĞĐƟǀŝƚLJ ŝŶ ĚĂƚĂ centers, and increasing acceptance of intelligent cabling.

Intelligent Cabling /ŶƚĞůůŝŐĞŶƚ ĐĂďůŝŶŐ ŚĂƐ ƐƚŽůĞŶ ƚŚĞ ƐŚŽǁ ŽĨ ůĂƚĞ͘ /d ŵĂŶĂŐĞƌƐ ĂƌĞ ĚĞŵĂŶĚŝŶŐ ŝŶƚĞůůŝŐĞŶƚ ĐĂďůŝŶŐ ĂƐ ŝƚ ĞŶĂďůĞƐ ƉƌŽĂĐƟǀĞ ŶĞƚǁŽƌŬ ŵŽŶŝƚŽƌŝŶŐ ĂŶĚ ĨĂƵůƚ ĚŝĂŐŶŽƐŝƐ͘ /ƚ ŝƐ ŵŽƌĞ ĞĸĐŝĞŶƚ͕ ƌĞĚƵĐĞƐ ĐŽƐƚƐ͕ ĂŶĚ ƌĞƐŽůǀĞƐ ŝƐƐƵĞƐ ůŝŬĞ ƵŶƉůĂŶŶĞĚ ĚŽǁŶƟŵĞ͕ inefficient manual moves, reliability, ƌĞĚƵŶĚĂŶĐLJ͕ ĂĚĚŝƟŽŶƐ ĂŶĚ ĐŚĂŶŐĞƐ͕ ƌĞdundant ports, and inaccurate records. /ƚ ǁŝůů ƉƌŽǀŝĚĞ ƌĞĂůͲƟŵĞ ŵĂŶĂŐĞŵĞŶƚ ŽĨ ƚŚĞ ƉŚLJƐŝĐĂů ůĂLJĞƌ͘ ,ĂǀŝŶŐ ĂŶ ŝŶƚĞůůŝŐĞŶƚ ĐĂďůŝŶŐ ƐŽůƵƟŽŶ ĞŶĂďůĞƐ ĂŶ ŝŵŵĞĚŝĂƚĞ ƌĞĐƟĮĐĂƟŽŶ͕ ĂƐ ƚŚŝƐ ƐLJƐƚĞŵ ĐĂŶ ŝŶĚŝĐĂƚĞ ǁŚĞƌĞ ĞdžĂĐƚůLJ ƚŚĞ ŶĞƚǁŽƌŬ ŝƐ ĞdžƉĞƌŝĞŶĐŝŶŐ ƉƌŽďůĞŵƐ͘ /ƚ ĐĂŶ ƚƌĂĐŬ /W ďĂƐĞĚ ĂĚĚƌĞƐƐĞƐ ĂŶĚ ƚŚĞ ŶĞƚǁŽƌŬ ŵĂŶĂŐĞƌ ĐĂŶ ĂĐĐĞƐƐ͕ control, and manage them from one ĐĞŶƚƌĂů ůŽĐĂƟŽŶ͕ ƚŚĞƌĞďLJ ƚƌŽƵďůĞƐŚŽŽƟŶŐ them remotely. /ŶƚĞůůŝŐĞŶƚ ĐĂďůŝŶŐ ƐLJƐƚĞŵ ŝƐ Ă ƌĞĂůͲƟŵĞ physical layer management system for the ĞŶƚĞƌƉƌŝƐĞ ŶĞƚǁŽƌŬ͘ /ƚ ĐŽŶƐŝƐƚƐ ŽĨ ĂŶ ĞŶĚͲ ƚŽͲĞŶĚ ƐƚƌƵĐƚƵƌĞĚ ĐĂďůŝŶŐ ƐLJƐƚĞŵ ǁŝƚŚ ŝŶƚĞůůŝŐĞŶƚ ƉĂƚĐŚ ƉĂŶĞůƐ ĂŶĚ ƐŽŌǁĂƌĞ ĂŐĞŶƚƐ ƚŚĂƚ ƉƌŽǀŝĚĞ Ă ĐŽŵƉůĞƚĞ ǀŝĞǁ ŽĨ ƉŚLJƐŝĐĂů ůĂLJĞƌ ĐŽŶŶĞĐƟǀŝƚLJ ĂŶĚ ŝƚƐ ƌĞůĂƟŽŶ ƚŽ ƚŚĞ ůŽŐŝĐĂů ůĂLJĞƌƐ͘dŚĞ ƚĞĐŚŶŽůŽŐLJ ŶŽǁ ĂůůŽǁƐ for remote monitoring and management ĂĐƌŽƐƐ ŵƵůƟƉůĞ ƐŝƚĞƐ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ͘ ŶLJ W ǁŝƚŚ ŝŶƚĞƌŶĞƚ ĐĂŶ ďĞ ƵƐĞĚ ƚŽ ĂĐcess and manage the system. It increases ƚŚĞ ŶĞƚǁŽƌŬ ŵĂŶĂŐĞŵĞŶƚ ĞĸĐŝĞŶĐLJ ĂŶĚ ŶĞƚǁŽƌŬ ƐĞĐƵƌŝƚLJ ĐŽŶƐŝĚĞƌĂďůLJ͘ /ŶƚĞůůŝŐĞŶƚ ĐĂďůŝŶŐ ƐLJƐƚĞŵƐ ǁŝůů ďĞ ŽĨ ĂĚǀĂŶƚĂŐĞ ĨŽƌ ĂŶLJ ŶĞƚǁŽƌŬ ǁŚĞƌĞ ĚŽǁŶƟŵĞ ŝƐ ĐƌŝƟĐĂů͕ ĂŶĚ ĂůƐŽ ǁŚĞŶ ƚŚĞƌĞ ĂƌĞ ĐŽŶƐƚĂŶƚ ŵŽǀĞƐ͕ ĂĚĚƐ ĂŶĚ ĐŚĂŶŐĞƐ͘ dŚĞƐĞ ĂƌĞ ŵĂŶĂŐĞĂďůĞ ŵĂŶƵĂůůLJ ǁŚĞŶ ƚŚĞ ŶĞƚǁŽƌŬ ƐŝnjĞ ŝƐ ƐŵĂůů͘ tŚĞŶ ƚŚĞ ŶĞƚǁŽƌŬ

Highlights Intelligent cabling provides real-time management of the physical layer n The conduit or casing should not be filled completely with the cables, there should be room for future expansion n Testing is of prime importance to assure correct polarity and acceptable link performance n Shielded Twisted Pair is suitable for environments with electrical interference n Well-trained partners/system integrators should be roped in n Installations not carried out properly, where the best practices are ignored are likely to lead to complications or failures n

ƐŝnjĞ ŐĞƚƐ ůĂƌŐĞƌ͕ ŵĂŶĂŐĞĂďŝůŝƚLJ ďĞĐŽŵĞƐ an issue.

Copper Cabling ŽƉƉĞƌ ĐĂďůŝŶŐ ǁŽƵůĚ ŶĞǀĞƌ ƚĂŬĞ Ă ďĂĐŬ ƐĞĂƚ ďĞĐĂƵƐĞ ƐĞƫŶŐ ƵƉ Ă ŶĞƚǁŽƌŬ ǁŚŽůůLJ ŽŶ ĮďĞƌ ŝƐ ŚŝŐŚůLJ ĞdžƉĞŶƐŝǀĞ ǁŚŝĐŚ ŝƐ ŶĞŝƚŚĞƌ ǁŽƌƚŚLJ ŶŽƌ Ă ƌĞƋƵŝƌĞŵĞŶƚ͘ /ƚ ŝƐ ƌĞĐŽŵŵĞŶĚĞĚ ƚŽ ŚĂǀĞ Ă ĐŽŵďŝŶĂƟŽŶ ŽĨ ĐŽƉƉĞƌ ĂŶĚ ĮďĞƌ ƚŽ ŵĂdžŝŵŝnjĞ ŇĞdžŝďŝůŝƚLJ ĂŶĚ ŵŝŶŝŵŝnjĞ ĐŽƐƚ͘ At present, most of the cabling vendors ŚĂǀĞ ƋƵŝƚ ĂƚĞŐŽƌLJ ϱ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ ĂƚĞŐŽƌLJ ϱĞ ŝƐ ǁŝĚĞůLJ ŝŶƐƚĂůůĞĚ ĂĐƌŽƐƐ India currently than any other cabling infrastructure. Category 6a operates at Ă ĨƌĞƋƵĞŶĐLJ ŽĨ ϱϱϬ D,nj͘ /ƚ ŝƐ ďĂĐŬǁĂƌĚ ĐŽŵƉĂƟďůĞ ǁŝƚŚ ƚŚĞ ĞdžŝƐƟŶŐ ƐƚĂŶĚĂƌĚƐ͖ this technology is suitable for indusƚƌLJ ƐĞĐƚŽƌƐ ƵƚŝůŝnjŝŶŐ ŚŝŐŚͲƉĞƌĨŽƌŵĂŶĐĞ computing platforms to support very ŚŝŐŚ ďĂŶĚǁŝĚƚŚͲŝŶƚĞŶƐŝǀĞ ĂƉƉůŝĐĂƟŽŶƐ͘ ϭϬ'ͬ Ăƚ ϲĂ ĂƉƉůŝĐĂƟŽŶƐ ǁŽƵůĚ ŝŶŝƟĂůůLJ be deployed in server farms, storage ĂƌĞĂ ŶĞƚǁŽƌŬƐ͕ ĚĂƚĂ ĐĞŶƚĞƌƐ͕ ĂŶĚ ƌŝƐĞƌ ďĂĐŬďŽŶĞƐ͘ /ƚ ƐƵƉƉŽƌƚƐ ϭϬ'͘ ƵƌƌĞŶƚůLJ͕ ŵŽƐƚ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂƌĞ ŵŝŐƌĂƟŶŐ ĞŝƚŚĞƌ ƚŽ Ăƚ ϲ Žƌ ϲĂ ďĂƐĞĚ ŽŶ ƚŚĞ ĂƉƉůŝĐĂƟŽŶƐ ƌĞƋƵŝƌĞĚ ŝŶ /ŶĚŝĂ͘ ,ŽǁĞǀĞƌ ƵƉƚĂŬĞ ŽĨ Ăƚ ϲĂ ŝƐ ƐƟůů ƐůŽǁ ĂŶĚ ŝŶ ƉŽĐŬĞƚƐ ŵĂŝŶůLJ ŝŶ ĮŶĂŶĐŝĂů ƐĞĐƚŽƌ͘ Ăƚ ϲĂ ŝƐ ƚŚĞ ĞǀŽůƵƟŽŶ ŽĨ hdW ĐĂďůŝŶŐ ƚŽ ƐƵƉƉŽƌƚ ϭϬ' ĂŶĚ ŵŽƌĞ ďĂŶĚǁŝĚƚŚ ǁŚĞŶ ĐŽŵƉĂƌĞĚ ƚŽ Ăƚ ϲ͘ tĞ ŚĂƌĚůLJ ƐĞĞ ĂŶLJ ĚŝīĞƌĞŶĐĞ ďĞƚǁĞĞŶ Ăƚ ϲĂ ĂŶĚ Ăƚ ϳ͘ DŽƌĞŽǀĞƌ͕ Ăƚ ϳ ŝƐ ůŝŬĞůLJ ƚŽ ŚĂǀĞ Ă ŶĂƚƵƌĂů ĚĞĂƚŚ ĂƐ

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it is inadaptable, issues in installation issues and cables ought to be repulled. ĂƚĞŐŽƌLJ ϳĂ ŝƐ ŬŶŽǁŶ ƚŽ ŽƉĞƌĂƚĞ Ăƚ ϭ͕ϬϬϬ D,nj͕ ďƵƚ ŝƚ ŝƐ LJĞƚ ƚŽ ďĞ ƌĂƟĮĞĚ͘ /ƚ ŝƐ Ăƚ Ă ǀĞƌLJ ŶĂƐĐĞŶƚ ƐƚĂŐĞ͘ Ăƚ ϲ ǁŝůů ƐĞĞ ĂŶ ŝŶĐƌĞĂƐĞĚ ĚĞƉůŽLJŵĞŶƚ ĂƐ ŝƚ ŝƐ ŝŶ ůŝŶĞ ǁŝƚŚ ƚŚĞ ŐƌŽǁƚŚ ŝŶ ƐĞĐƚŽƌƐ ƐƵĐŚ ĂƐ ĚĂƚĂ ĐĞŶƚĞƌƐ͘ ůƐŽ͕ ĞŶĚͲĐƵƐƚŽŵĞƌƐ ĂƌĞ ĨƵƚƵƌĞ ƉƌŽŽĮŶŐ ĐƌŝƟĐĂů ƉĂƌƚƐ ŽĨ ƚŚĞ ŶĞƚǁŽƌŬ ƐƵĐŚ ĂƐ ƚŚĞŝƌ ƐƚŽƌĂŐĞ͕ ƐĞƌǀĞƌ ĨĂƌŵƐ͕ ĂŶĚ ďĂĐŬďŽŶĞ ǁŝƚŚ͕ latest technology. ^ŚŝĞůĚĞĚ dǁŝƐƚĞĚ WĂŝƌ ;^dWͿ ĐĂďůŝŶŐ ŝƐ generally not called for in most commerĐŝĂů ĞŶǀŝƌŽŶŵĞŶƚƐ͕ ũƵƐƚ ĂƐ ƌĞƐŝĚĞŶƟĂů ĞŶǀŝƌŽŶŵĞŶƚƐ͘ hŶƐŚŝĞůĚĞĚ dǁŝƐƚĞĚ WĂŝƌ ;hdWͿ is cheaper, and therefore more common, ƐŝŶĐĞ ƚŚĞ ƐŚŝĞůĚŝŶŐ ĨƌŽŵ ĞůĞĐƚƌŽŵĂŐŶĞƟĐ ƌĂĚŝĂƟŽŶ ŝƐ ŶŽƚ ŐĞŶĞƌĂůůLJ ŶĞĞĚĞĚ͘ dŚĞƌĞ ĂƌĞ͕ ŚŽǁĞǀĞƌ͕ ĐŝƌĐƵŵƐƚĂŶĐĞƐ ƵŶĚĞƌ ǁŚŝĐŚ ^dW ŝƐ ďĞŶĞĮĐŝĂů Žƌ ƌĞƋƵŝƌĞĚ͘ ^ƉĞĐŝĮĐĂůůLJ͕ steel mills generally use shielded cabling ;Žƌ ŽƉƟĐĂů͕ ǁŚĞƌĞ ƉŽƐƐŝďůĞͿ ďĞĐĂƵƐĞ ŽĨ ƚŚĞ ŵĂƐƐŝǀĞ ĐƵƌƌĞŶƚƐ ŝŶ ƵƐĞ͕ ǁŚŝĐŚ ƉůĂLJ ŚĂǀŽĐ ǁŝƚŚ ƚŚĞ ƐŝŐŶĂů ŝŶ Ă ƚƌĂĚŝƟŽŶĂů hdW Ethernet cable. /Ŷ ƐƵŵŵĂƌLJ͕ ƚŚĞ ŽŶůLJ ďĞŶĞĮƚƐ ůŝŬĞůLJ ƚŽ ďĞ ŽďƐĞƌǀĞĚ ǁŽƵůĚ ďĞ ŝŶ ŝŶƚƌĂͲƐĞƌǀĞƌ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ǁŚŝĐŚ ǁŽƵůĚ ďĞ ďĞƩĞƌ ƐĞƌǀĞĚ ďLJ hdW ƚŽ ŽīƐĞƚ ĐŽƐƚ Žƌ & / ƚŽ increase reliability over distance and in ďĂĐŬďŽŶĞ ǁŝƌŝŶŐ ;ĂŐĂŝŶ͕ hdW ǁŽƵůĚ ŐĞŶĞƌĂůůLJ ďĞ ƚŚĞ ůĞƐƐ ĞdžƉĞŶƐŝǀĞ ďƵƚ ĞƋƵŝǀĂůĞŶƚ͕ ĂŶĚ ƚŚĞƌĞĨŽƌĞ Ă ďĞƩĞƌ ŝĚĞĂ͕ ƵŶůĞƐƐ ƚŚĞƌĞ ŝƐ ƐĞǀĞƌĞ ĞůĞĐƚƌŽŵĂŐŶĞƟĐ ŝŶƚĞƌĨĞƌĞŶĐĞ͘ ƚ ƚŚĂƚ ƉŽŝŶƚ͕ ŝƚ ŵĂLJ ďĞ ŵŽƌĞ ďĞŶĞĮĐŝĂů ƚŽ ŐŽ ǁŝƚŚ ĮďĞƌ ŽƉƟĐ͕ ǁŚŝĐŚ ŝƐ ŝŵŵƵŶĞ ƚŽ

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ENTERPRISE

STRUCTURED CABLING

ĞůĞĐƚƌŽŵĂŐŶĞƟĐ ŝŶƚĞƌĨĞƌĞŶĐĞͿ͘ /ƚ ǁŽƵůĚ ďĞ ǀĞƌLJ ĚŝĸĐƵůƚ ƚŽ ũƵƐƟĨLJ ĂƚͲϳ ^dW Ăƚ ƚŚŝƐ ƟŵĞ͘ ŽƉƉĞƌ ŝƐ ƌĞƐƚƌŝĐƚĞĚ ĨŽƌ ŝŶƐƚĂůůĂƟŽŶƐ ǁŝƚŚŝŶ ϭϬϬ ŵ͘ ŽƉƉĞƌ ŝƐ ƉƌŽŶĞ ƚŽ ŐĞƚ ĂĨĨĞĐƚĞĚ ĚƵĞ ƚŽ D/ ƌĞƐƵůƚŝŶŐ ŝŶ ĚĂƚĂ ůŽƐƐ͘ /ŶƐƚĂůůĂƟŽŶ ŽĨ ĐŽƉƉĞƌ ĐĂďůĞ ŝƐ ŵƵĐŚ ƐŝŵƉůĞƌ ĂŶĚ ĞĂƐŝĞƌ ǁŚĞŶ ĐŽŵƉĂƌĞĚ ƚŽ ĮďĞƌ ĐĂďůĞƐ͘ /ŶĐƌĞĂƐĞ ŝŶ ĐŽƉƉĞƌ ƉƌŝĐĞƐ ŝƐ ĂůǁĂLJƐ Ă ĐŽŶĐĞƌŶ͘ ƵƐƚŽŵĞƌƐ ƉůĂŶ ƚŚĞŝƌ ďƵĚŐĞƚƐ ĂŶĚ ƚLJƉŝĐĂůůLJ ƚŚĞ ĞdžĞĐƵƟŽŶ ŽĨ Ă ďƵŝůĚŝŶŐ ƉƌŽũĞĐƚ ĐŽƵůĚ ƚĂŬĞ Ă LJĞĂƌ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚ ĐŚĂŶŐĞƐ ŝŶ ĐĂďůĞ ĐŽƐƚ ĐĂŶ ƵƉƐĞƚ Ă ƉůĂŶŶĞĚ ďƵĚŐĞƚ͘ ŽƉƉĞƌ ƉƌŝĐĞƐ ŚĂǀĞ ĂůŵŽƐƚ ĚŽƵďůĞĚ ŽǀĞƌ ƚŚĞ ƉĂƐƚ ŽŶĞ LJĞĂƌ͘ ŽƉƉĞƌ ĐĂďůĞƐ ĐŽŶƐƟƚƵƚĞ ŽĨ ĂƌŽƵŶĚ ϳϬй ŽĨ ƚŚĞ ƐƚƌƵĐƚƵƌĞĚ ĐĂďůŝŶŐ ďƵƐŝŶĞƐƐ ŝŶ /ŶĚŝĂ͕ ǁŚŝůĞ ĮďĞƌ ŚĂƐ ƐƟůů Ă ůŽŶŐ ǁĂLJ ƚŽ ŐŽ͘

Fibering &ŝďĞƌ ŝƐ ƐƟůů ƉƌŝŵĂƌŝůLJ ƵƐĞĚ ĨŽƌ ďĂĐŬďŽŶĞ ĂƉƉůŝĐĂƟŽŶƐ ĚĞƐƉŝƚĞ ƚŚĞ ŝŵƉƌŽǀĞĚ ǀŝĂďŝůŝƚLJ ŽĨ ĮďĞƌ ĂƐ Ă ƚŽͲƚŚĞͲĚĞƐŬ ƐŽůƵƟŽŶ ǁŝƚŚ ƚŚĞ ĐŽƐƚ ŽĨ ĂĐƟǀĞ ĞƋƵŝƉŵĞŶƚƐ ƐƟůů ƐƚĂŐŶĂŶƚ͘ /ŶĐƌĞĂƐĞĚ ƵƐĞ ŽĨ ĮďĞƌ ĐŽŶŶĞĐƟǀŝƚLJ ƉĂƌͲ ƟĐƵůĂƌůLJ͕ ĨĂĐƚŽƌLJ ƚĞƌŵŝŶĂƚĞĚ ƉůƵŐͲĂŶĚͲƉůĂLJ ĮďĞƌ ƐŽůƵƟŽŶƐ͕ ĐĂŶ ďĞ ĂƩƌŝďƵƚĞĚ ƉƌŝŵĂƌŝůLJ ƚŽ ƚŚĞ ĚĂƚĂ ĐĞŶƚĞƌ ĂƉƉůŝĐĂƟŽŶƐ ǁŚĞƌĞ ƚŚĞ ĚĞŶƐŝƚLJ ŝƐ ĐƌŝƟĐĂů͘ DƵůƟŵŽĚĞ ;ϱϬͬϭϮϱ͕ ϲϮ͘ϱͬϭϮϱƵŵͿ KDϭ͕ KDϮ ΘKDϯ͕ ^ŝŶŐůĞ ŵŽĚĞ ;ϵͬϭϮϱƵŵͿ ŝŶ ĮďĞƌ ĐĂƚĞŐŽƌLJ ĂƌĞ ƌƵůŝŶŐ͘ KDϰ ĮďĞƌ ĐĂďůŝŶŐ ǁĂƐ ƐĞĞŶ ůĂƐƚ LJĞĂƌ ŝŶ ƉĂƌƚƐ͘ KDϯ ĮďĞƌ ĐĂďůŝŶŐ ŝƐ ŐƌĂĚƵͲ ĂůůLJ ƉŝĐŬŝŶŐ ƵƉ ĂŶĚ ƉůƵŐͲĂŶĚͲƉůĂLJ ĐŽƉƉĞƌ ĂŶĚ ĮďĞƌ ƐŽůƵƟŽŶƐ ŚĂǀĞ ďĞĞŶ ĞŵƉůŽLJĞĚ ŝŶ ŬĞLJ ŝŶƐƚĂůůĂƟŽŶƐ͘ KƵƚĚŽŽƌ ƉůĂŶƚ ĮďĞƌ ĐĂďůŝŶŐ ĂůƐŽ ƐĂǁ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ ƵƐĂŐĞ ůĂƐƚ LJĞĂƌ͘ K^Ϯ ;>Žǁ tĂƚĞƌ WĞĂŬ &ŝďĞƌʹ'ϲϱϮ͘ĚͿ ŝƐ ƚŚĞ ƐƚĂŶĚĂƌĚ ĨŽƌ ŵŽƐƚ ĚĞƉůŽLJŵĞŶƚ͘ KDϰ ŝŶ ŵƵůƟͲŵŽĚĞ ƚĞĐŚŶŽůŽŐLJ ǁŝůů ƐĞĞ ŝŶĐƌĞĂƐĞĚ ĚĞƉůŽLJŵĞŶƚʹƚŽ ƐƵƉƉŽƌƚ ϰϬ' Θ ϭϬϬ' ĂƉƉůŝĐĂƟŽŶƐ͘ &ŝďĞƌ ƌĞƋƵŝƌĞͲ ŵĞŶƚ ŚĂƐ ŐŽŶĞ ƵƉ ƚŽ ĂĚĚƌĞƐƐ ĐĂŵƉƵƐ ŶĞƚǁŽƌŬŝŶŐ ƐŝƚƵĂƟŽŶƐ͘ &ŝďĞƌ ŽƉƟĐƐ ŚĂƐ ĂŶ ĂĚǀĂŶƚĂŐĞ ŽĨ ďĞŝŶŐ ŝŵŵƵŶĞ ƚŽ ĞůĞĐͲ ƚƌŽŵĂŐŶĞƚŝĐ ŝŶƚĞƌĨĞƌĞŶĐĞ͘ &ŝďĞƌ ŽƉƚŝĐ ĐĂďůŝŶŐ ƵƐĞƐ ůĞƐƐ ƉŽǁĞƌ ĂŶĚ ƉƌŽǀŝĚĞƐ ůĞƐƐ ƐŝŐŶĂů ĚĞŐƌĂĚĂƟŽŶ ƚŚĂŶ ĐŽƉƉĞƌ ĐĂďůĞƐ͘ &ŝďĞƌ ĐĂďůĞƐ ĂƌĞ ŐĞŶĞƌĂůůLJ ŶŽŶͲŇĂŵŵĂďůĞ͕ ǀŝƌƚƵĂůůLJ ƵŶĂďůĞ ƚŽ ďĞ ƚĂƉƉĞĚ͘ /ƚ ŝƐ ĂůƐŽ ŽĨ ƐŵĂůůĞƌ ĚŝĂŵĞƚĞƌ ĂŶĚ ǁĞŝŐŚƐ ůĞƐƐ ƚŚĂŶ ŝƚƐ ĐŽƉƉĞƌ ĐŽƵŶƚĞƌƉĂƌƚ͕ ŵĂŬŝŶŐ ŝƚ ŝĚĞĂů ĨŽƌ Ă ǀĂƌŝĞƚLJ ŽĨ ĐĂďůŝŶŐ ƐŽůƵƟŽŶƐ͘ &ŝďĞƌ ŽƉƟĐƐ ŚĂƐ ĂůǁĂLJƐ ďĞĞŶ ƚŚĞ ƉƌĞĨĞƌƌĞĚ ĐŚŽŝĐĞ ĨŽƌ

The key things to future proof the cable infrastructure is—select the optimally required components, install them from trained/certified installers and get the network certified as well as documented ďĂĐŬďŽŶĞ ĐĂďůŝŶŐ ŝŶ ďƵŝůĚŝŶŐƐ ĂŶĚ ĐĂŵͲ ƉƵƐĞƐ͘ dŚĞ ĐĂďůĞ ĐŽƐƚƐ ŵƵĐŚ ůĞƐƐ ƚŽ ŵĂŝŶͲ ƚĂŝŶ ĂŶĚ ŽīĞƌƐ ŐƌĞĂƚĞƌ ƐŝŐŶĂů ĐĂƉĂĐŝƚLJ͘ dŚĞ ĮďĞƌ ŽƉƟĐ ĐĂďůĞ͛Ɛ ƐŵĂůůĞƌ ĚŝĂŵĞƚĞƌ ĂůƐŽ ŵĂŬĞƐ ŝƚ ŝŵƉĞƌǀŝŽƵƐ ƚŽ ŝŶƚĞƌĨĞƌĞŶĐĞ͕ ǁŝƚŚ Ă ŵƵĐŚ ůŽǁĞƌ ƚƌĂŶƐŵŝƐƐŝŽŶ ůŽƐƐ͘ &ŝďĞƌ ĐĂďůŝŶŐ ŝƐ ďĞĐŽŵŝŶŐ Ă ŵĂũŽƌ ĚŝƐĐƵƐƐŝŽŶ ƉŽŝŶƚ ǁŝƚŚ ŵĂŶLJ ŶĞǁ ŵĂƌŬĞƚ ĚĞǀĞůŽƉŵĞŶƚƐ ŝŶ /ŶĚŝĂʹŚŝŐŚĞƌ ĚĞŶͲ ƐŝƚLJ ŽĨ ĮďĞƌ ĐŽŶŶĞĐƟǀŝƚLJ ŝŶ ĚĂƚĂ ĐĞŶƚĞƌƐ ĂŶĚ ĐĞŶƚƌĂů ŽĸĐĞ ĂŶĚ ŶĞǁ ŐĞŶĞƌĂƟŽŶ ĮďĞƌ ĐŽŶŶĞĐƚŽƌƐ ƐƵĐŚ ĂƐ DWK ĂƌĞ ŐĞƫŶŐ ƉŽƉƵůĂƌ ƚŽ ŵĂŶĂŐĞ ŚŝŐŚĞƌ ĮďĞƌ ĐŽƵŶƚƐ͘ &ŝďĞƌͲƚŽͲƚŚĞ y ŝƐ ƚŚĞ ŶĞdžƚ ďŝŐ ǁĂǀĞ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ ƚŚĂƚ ǁŝůů ƉƌŽŵŽƚĞ ƚŚĞ ƵƐĂŐĞ ŽĨ ŽƉƟĐĂů ĮďĞƌ ƌĞƉůĂĐŝŶŐ Ăůů Žƌ ƉĂƌƚ ŽĨ ƚŚĞ ƵƐƵĂů ŵĞƚĂů ůŽĐĂů ůŽŽƉ ƵƐĞĚ ĨŽƌ ƚŚĞ ůĂƐƚ ŵŝůĞ ĐŽŶŶĞĐƟǀŝƚLJ͘

Drivers 'ƌŽǁƚŚ ĚƌŝǀĞƌƐ ŝŶ ƐƚƌƵĐƚƵƌĞĚ ĐĂďůŝŶŐ ŚĂƐ ƌĞŵĂŝŶĞĚ ƐĂŵĞ ƐŝŶĐĞ ϮϬϬϯ ƐƵĐŚ ĂƐ ƚŚĞ ŐƌŽǁƚŚ ŝŶ ƚŚĞ ƐŽŌǁĂƌĞ ĞdžƉŽƌƚƐ͕ ĞdžƉŽͲ ŶĞŶƟĂů ŐƌŽǁƚŚ ŝŶ /d ĞŶĂďůĞĚ ƐĞƌǀŝĐĞƐ͕ ŐŽǀĞƌŶŵĞŶƚ ŝŶŝƚŝĂƚŝǀĞƐ ƚŽ ĞŶŚĂŶĐĞ /d ĚĞƉůŽLJŵĞŶƚ ĂĐƌŽƐƐ ǀĂƌŝŽƵƐ ĚĞƉĂƌƚͲ ŵĞŶƚƐ͕ ŐƌŽǁƚŚ ŝŶ &^/ ƐĞŐŵĞŶƚ͕ ŚŝŐŚĞƌ ĚĞƉůŽLJŵĞŶƚƐ ŝŶ ĞĚƵĐĂƟŽŶĂů ŝŶƐƟƚƵƟŽŶƐ͕ ŚŽƐƉŝƚĂůŝƚLJ͕ ƌĞƚĂŝů͕ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ ŌĞƌ ŚĞĂůƚŚĐĂƌĞ͕ ŐŽǀĞƌŶŵĞŶƚ ŝƐ ƚŚĞ ƐĞĐͲ ŽŶĚ ůĂƌŐĞƐƚ ƐĞĐƚŽƌ͕ ǁŝƚŚ ĂŶ ϭϭ͘ϴй ƐŚĂƌĞ͕ ĨŽůůŽǁĞĚ ďLJ ƌĞƚĂŝů ƐĞĐƚŽƌ͕ ǁŝƚŚ ĂŶ ϭϭ͘ϲй ƐŚĂƌĞ͘ KƚŚĞƌ ůĞĂĚŝŶŐ ƐĞĐƚŽƌƐ ŝŶĐůƵĚĞ ƉƌŽĨĞƐƐŝŽŶĂů ĂŶĚ ƚĞĐŚŶŝĐĂů ƐĞƌǀŝĐĞƐ Ăƚ ĂŶ ϴ͘ϳй ƐŚĂƌĞ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ǁŝƚŚ Ă ƐŚĂƌĞ ŽĨ ϴ͘ϰй͘ dŚĞƐĞ ϱ ǀĞƌƟĐĂů ƐĞĐƚŽƌƐ

134 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ĂĐĐŽƵŶƚ ĨŽƌ ŵŽƌĞ ƚŚĂŶ ŚĂůĨ ƚŚĞ ^ ^ ŵĂƌͲ ŬĞƚ ĂŶĚ ĂƌĞ ĞdžƉĞĐƚĞĚ ƚŽ ĐŽŶƟŶƵĞ ǁŝƚŚ Ă ƉŽƐŝƟǀĞ ŐƌŽǁƚŚ Ɵůů ϮϬϭϱ͘ ĂƌůŝĞƌ ƟĞƌͲϭ ĐŝƟĞƐ ǁĞƌĞ ƚŚĞ ŚŝŐŚͲƌĞǀͲ ĞŶƵĞ ĞĂƌŶĞƌƐ͕ ďƵƚ ŶŽǁ ŶĞǁ ŽƉƉŽƌƚƵŶŝƟĞƐ ĂƌĞ ďĞŝŶŐ ƚŚƌŽǁŶ ŽƉĞŶ ďLJ ƟĞƌͲϮ ĂŶĚ Ͳϯ ĐŝƟĞƐ ǀŝnj͕ ŽŝŵďĂƚŽƌĞ͕ ŽĐŚŝŶ͕ ŚĂŶĚŝͲ ŐĂƌŚ͕ ŚŽƉĂů͕ WƵĚƵĐŚĞƌƌLJ͕ DLJƐŽƌĞ͕ ĞƚĐ͘ dŚĞ ŵŝĚͲƐŝnjĞĚ ŵĂƌŬĞƚ ŚĂƐ ƉŝĐŬĞĚ ƵƉ͕ ĚĞƐƉŝƚĞ ŝƚƐ ƉƌŝĐĞ ƐĞŶƐŝƟǀŝƚLJ͕ ďĞĐĂƵƐĞ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ ǀĞƌƟĐĂůƐͶ/d ĂŶĚ /dĞ^͕ WK͕ &^/͕ W^hƐ͕ ŐŽǀĞƌŶŵĞŶƚ͕ ŚĞĂůƚŚĐĂƌĞ͕ ^Ž,Ž͕ ĂŶĚ ƌĞƐŝĚĞŶƟĂů͘ dŚĞƐĞ ĚƌŝǀĞƌƐ ǁŝůů ƌŽůů ŝŶ Ă ƉŽƐŝͲ ƟǀĞ ŐƌŽǁƚŚ ĐƵƌǀĞ ĨŽƌ ƚŚĞ ŵĂƌŬĞƚ͘ dŚĞ ĚĂƚĂ ĐĞŶƚĞƌ ĐĂďůŝŶŐ ŵĂƌŬĞƚ ŝƐ ƉŽŝƐĞĚ ƚŽ ŐƌŽǁ ƐĞǀĞƌĂů ƟŵĞƐ ǁŚŝĐŚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ĚƌŝǀĞ ƚŚĞ ƉŽƚĞŶƟĂů ŵĂƌŬĞƚ ĨŽƌ Ăƚ ϲ ĂŶĚ ĂďŽǀĞ͘ /Ŷ ĂĚĚŝƟŽŶ͕ &dd, ĚĞƉůŽLJŵĞŶƚ ŝƐ ĂůƐŽ ƉƌŽũĞĐƚĞĚ ƚŽ ŐƌŽǁ ŵƵůƟƉůĞ ƟŵĞƐ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘ ŵĞƌŐͲ ŝŶŐ ŵĂƌŬĞƚƐ ůŝŬĞ ƚŚĞ ƟĞƌͲϮ ĂŶĚ ϯ ĐŝƟĞƐ ĂŶĚ ǀĞƌƟĐĂůƐ ůŝŬĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ /dͬ/dĞ^͕ ĂŶĚ ŚŽƐƉŝƚĂůŝƚLJ ĂƌĞ ĞdžƉĂŶĚŝŶŐ͘

Designing–The Key ƚ ƚŚĞ ĞŶĚ ŽĨ ƚŚĞ ĚĂLJ͕ ŝƚ ŝƐ ŶŽƚ ũƵƐƚ Ă ƉƌŽĚƵĐƚ Žƌ ƐŽůƵƚŝŽŶ ǁŚŝĐŚ ďĞĐŽŵĞƐ ŝŵƉŽƌƚĂŶƚ ďƵƚ ǁĞůůͲƋƵĂůŝĨŝĞĚ ƐLJƐƚĞŵ ŝŶƚĞŐƌĂƚŽƌƐ ǁŚŽ ĐĂŶ ĚĞƐŝŐŶ ĂŶĚ ĐĞƌƟĨLJ ƚŚĞ ƉƌŽũĞĐƚ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ͘ ĞƐŝŐŶͲ ŝŶŐ ƚŚĞ ŶĞƚǁŽƌŬ ĐĂďůŝŶŐ ŝƐ ǀĞƌLJ ĐƌƵĐŝĂů͘ ĞƐŝŐŶŝŶŐ Žƌ ŝŶƐƚĂůůĂƚŝŽŶ ŽƵŐŚƚ ƚŽ ďĞ ĚŽŶĞ ďLJ ǁŽƌŬŝŶŐ ĐůŽƐĞůLJ ǁŝƚŚ ŶĞƚǁŽƌŬ ĞŶŐŝŶĞĞƌƐ͕ ĐĂďůĞ ƉůĂŶƚ ĚĞƐŝŐŶĞƌƐ͕ ĂŶĚ ĂůƐŽ ĐŽŶƚƌĂĐƚŽƌƐ ŝŶǀŽůǀĞĚ ǁŝƚŚ ďƵŝůĚŝŶŐ ƚŚĞ ƉƌŽũĞĐƚƐ͘ ĞƐŝŐŶĞƌƐͬŝŶƐƚĂůůĞƌƐ ŽƵŐŚƚ ƚŽ ŚĂǀĞ ŝŶͲĚĞƉƚŚ ŬŶŽǁůĞĚŐĞ ŽĨ ĐĂďůŝŶŐ ĐŽŵƉŽŶĞŶƚƐ͕ ƐLJƐƚĞŵƐ͕ ŝŶƐƚĂůůĂƟŽŶ ƉƌŽͲ ĐĞƐƐĞƐ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ŬŶŽǁůĞĚŐĞ ŽĨ ĐŽĚĞƐ͕ ƐƚĂŶĚĂƌĚƐ ĂŶĚ ĞůĞĐƚƌŝĐĂů ƉŽǁĞƌ ƐLJƐƚĞŵƐ͘ ĞƐŝŐŶ ĂŶĚ ĞdžĞĐƵƟŽŶ ŽĨ ĐĂďůŝŶŐ ƐLJƐƚĞŵƐ ĂƌĞ ŶĞĐĞƐƐĂƌLJ ĨŽƌ ĂŶ ĞƌƌŽƌͲĨƌĞĞ ƉĞƌĨŽƌŵĂŶĐĞ͘ ĞƐŝŐŶŝŶŐ ŽƵƚ ƉŽƚĞŶƟĂů ĨĂŝůƵƌĞ ŵŽĚĞƐ ƐƵĐŚ ĂƐ ŐƌŽƵŶĚ ůŽŽƉƐ͕ ƐŚŽƌƚ ůŝŶŬ ůŝŵŝƚĂƚŝŽŶƐ ĂƌĞ ĨŝƌƐƚ ƐƚĞƉƐ ŝŶ ŵŝŶŝŵŝnjŝŶŐ ƚŚĞ ĐŚĂŶĐĞ ŽĨ ŶĞƚǁŽƌŬ ĨĂŝůƵƌĞƐ͘ ĞƐŝŐŶŝŶŐ ƐLJƐƚĞŵ ƚĞƌŵŝŶĂƟŽŶƐ ƚŚĂƚ ĐŽŶƐŝĚĞƌ ƚŚĞ ƐŬŝůůƐĞƚ ĂŶĚ ƉƌĂĐƟĐĞ ŽĨ ƚŚĞ ŝŶƐƚĂůůĂƟŽŶ ƚĞĂŵƐ ŝƐ Ă ŬĞLJ͘ ĸĐŝĞŶƚ ŶĞƚǁŽƌŬƐ ĂƌĞ Ă ƌĞƐƵůƚ ŽĨ ŵĞƟĐƵůŽƵƐ ƉůĂŶͲ ŶŝŶŐ ĂŶĚ ƚŚŽƵŐŚƞƵů ĚĞƐŝŐŶ͘ YƵĂůŝƚLJ ŽĨ ƚŚĞ ŝŶƐƚĂůůĂƟŽŶƐ ŝƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ĨĂĐƚŽƌ ƚŚĂƚ ŶĞĞĚƐ ĂƩĞŶƟŽŶ͘ /ŶƐƚĂůůĂƟŽŶƐ ŶŽƚ ĐĂƌƌŝĞĚ ŽƵƚ ƉƌŽƉĞƌůLJ͕ ǁŚĞƌĞ ƚŚĞ ďĞƐƚ

ƉƌĂĐƟĐĞƐ ĂƌĞ ŝŐŶŽƌĞĚ͕ ĂƌĞ ůŝŬĞůLJ ƚŽ ůĞĂĚ ƚŽ ĐŽŵƉůŝĐĂƟŽŶƐ Žƌ ĨĂŝůƵƌĞƐ͘ YƵĂŶƟƚLJ ŽĨ ƌĞƉĂŝƌƐ ĂŶĚ ĮďĞƌƐ ŶĞĞĚĞĚ ŝŶ ŝŶĚŝǀŝĚƵĂů ďĂĐŬďŽŶĞ ƌƵŶƐ ƐŚŽƵůĚ ĚĞƉĞŶĚ ŽŶ ƚŚĞ ĂƌĞĂ ƐĞƌǀĞĚ͘ ǀŽŝĚ ŝŶƐƚĂůůŝŶŐ ǁŚĞƌĞ ƐŽƵƌĐĞƐ ŽĨ ŚŝŐŚ ůĞǀĞůƐ ŽĨ D/ͬ Z&/ ŵĂLJ ĞdžŝƐƚ͘ ĨĞǁ ƌĞĐŽŵŵĞŶĚĞĚ ĐĂďůŝŶŐ ƉƌĂĐƟĐĞƐ ŝŶĐůƵĚĞ ƵƐŝŶŐ ĐŽŶŶĞĐƟŶŐ ŚĂƌĚǁĂƌĞ ƚŚĂƚ ŝƐ ĐŽŵƉĂƟďůĞ ǁŝƚŚ ƚŚĞ ŝŶƐƚĂůůĞĚ ĐĂďůĞ͕ ƚĞƌŵŝŶĂƚĞ ĞĂĐŚ ŚŽƌŝnjŽŶƚĂů ĐĂďůĞ ŽŶ Ă ĚĞĚŝĐĂƚĞĚ ƚĞůĞĐŽŵŵƵŶŝĐĂƟŽŶƐ ŽƵƚůĞƚ͕ ůŽĐĂƚĞ ƚŚĞ ŵĂŝŶ ĐƌŽƐƐͲĐŽŶŶĞĐƚ ŶĞĂƌ ƚŚĞ ĐĞŶƚĞƌ ŽĨ ƚŚĞ ďƵŝůĚŝŶŐ ƚŽ ůŝŵŝƚ ĐĂďůĞ ĚŝƐƚĂŶĐĞƐ͕ ŵĂŝŶƚĂŝŶ ƚŚĞ ƚǁŝƐƚ ŽĨ ŚŽƌŝnjŽŶƚĂů ĂŶĚ ďĂĐŬďŽŶĞ ĐĂďůĞ ƉĂŝƌƐ ƵƉƚŽ ƚŚĞ ƉŽŝŶƚ ŽĨ ƚĞƌŵŝŶĂƟŽŶƐ͕ ƟĞ ĂŶĚ ĚƌĞƐƐ ŚŽƌŝnjŽŶƚĂů ĐĂďůĞƐ ŶĞĂƚůLJ ĂŶĚ ǁŝƚŚ Ă ŵŝŶŝŵƵŵ ďĞŶĚ ƌĂĚŝƵƐ ŽĨ ϰ ƟŵĞƐ ƚŚĞ ĐĂďůĞ ĚŝĂŵĞƚĞƌ͕ ĂŶĚ ůĂƐƚůLJ ƉůĂĐĞ ĐĂďůŝŶŐ Ăƚ Ă ƐƵĸĐŝĞŶƚ ĚŝƐƚĂŶĐĞ ĨƌŽŵ ƚŚĞ ĞƋƵŝƉŵĞŶƚ͘ /ƚ ǁŽƵůĚ ďĞ ĂŶ ĂĚĚĞĚ ďŽŽŶ ŝĨ Ă ĚĞƐŝŐŶĞƌ ƵŶĚĞƌƐƚĂŶĚƐ ďŽƚŚ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ĐĂďůŝŶŐ ĂŶĚ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ŽĨ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͖ ĂŶĚ ƚŽ ŬĞĞƉ ĂďƌĞĂƐƚ ŽĨ ƚŚĞ ůĂƚĞƐƚ ĚĞǀĞůŽƉŵĞŶƚƐ ŝŶ ŶŽƚ ŽŶůLJ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ďƵƚ ƚŚĞ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ďŽƚŚ͘ ŽĐƵŵĞŶƟŶŐ ŝƐ ĂůƐŽ ĂŶ ŝŵƉŽƌƚĂŶƚ ƉĂƌƚ ŽĨ ĚĞƐŝŐŶ ĂŶĚ ŝŶƐƚĂůůĂƟŽŶ ƉƌŽĐĞƐƐ ĂƐ ƉĂƌƚ ŽĨ ƚŚĞ ƉůĂŶŶŝŶŐ ƉƌŽĐĞƐƐ ĂƐ ŝƚ ĐĂŶ ƐĂǀĞ ƟŵĞ ĂŶĚ ŵĂƚĞƌŝĂů ŝŶ ƚŚĞ ŝŶƐƚĂůůĂƚŝŽŶ ĂŶĚ ĂůůŽǁ ďĞƚƚĞƌ ƉůĂŶŶŝŶŐ

ĨŽƌ ƵƉŐƌĂĚŝŶŐ͘ ƵƌŝŶŐ ŝŶƐƚĂůůĂƟŽŶ͕ ŝƚ ǁŝůů ƐƉĞĞĚ ƵƉ ƚŚĞ ĐĂďůĞ ƉƵůůŝŶŐ ĂŶĚ ŝŶƐƚĂůůĂƟŽŶ ƐŝŶĐĞ ƚŚĞ ƌŽƵƟŶŐ ĂŶĚ ƚĞƌŵŝŶĂƟŽŶƐ ĂƌĞ ĂůƌĞĂĚLJ ĚŽĐƵŵĞŶƚĞĚ͘ ǀĞƌLJ ŝŶƐƚĂůůĂƟŽŶ ƌĞƋƵŝƌĞƐ ĐŽŶĮƌŵĂƟŽŶ ƚŚĂƚ ƚŚĞ ĐŽŵƉŽŶĞŶƚƐ ĂƌĞ ŐŽŽĚ ĂŶĚ ĂƌĞ ŝŶƐƚĂůůĞĚ ƉƌŽƉĞƌůLJ͘ dŚŝƐ ĞŶƚĂŝůƐ ƚĞƐƟŶŐ ƚŽ ƐƉĞĐŝĮĐĂƟŽŶƐ ǁŚŝĐŚ ĂƌĞ ĐƌĞĂƚĞĚ ǁŚĞŶ Ă ůŽƐƐ ďƵĚŐĞƚ ĂŶĂůLJƐŝƐ ŝƐ ĚŽŶĞ͘ dŚĞ ƉƌŽĐĞƐƐ ĐŽŵƉƌŝƐĞƐ ƚĞƐƟŶŐ ϯ ƟŵĞƐͶƚĞƐƟŶŐ ƚŚĞ ĐĂďůĞ ďĞĨŽƌĞ ŝŶƐƚĂůůĂƟŽŶ͕ ƚĞƐƟŶŐ ĞĂĐŚ ŝŶƐƚĂůůĞĚ ƐĞŐŵĞŶƚ͕ ĂŶĚ ƚĞƐƟŶŐ ĐŽŵƉůĞƚĞ ĞŶĚͲƚŽͲĞŶĚ ůŽƐƐ͘ dŚĞ ŬĞLJ ƚŚŝŶŐƐ ƚŽ ĨƵƚƵƌĞ ƉƌŽŽĨ ƚŚĞ ĐĂďůĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝƐͶƐĞůĞĐƚ ƚŚĞ ŽƉƚŝŵĂůůLJ ƌĞƋƵŝƌĞĚ ĐŽŵƉŽŶĞŶƚƐ͕ ŝŶƐƚĂůů ƚŚĞŵ ĨƌŽŵ ƚƌĂŝŶĞĚͬĐĞƌƟĮĞĚ ŝŶƐƚĂůůĞƌƐ͕ ĂŶĚ ŐĞƚ ƚŚĞ ŶĞƚǁŽƌŬ ĐĞƌƟĮĞĚ ĂƐ ǁĞůů ĂƐ ĚŽĐƵŵĞŶƚĞĚ͘ ^ĞůĞĐƚ ƚŚĞ ĐŽŵƉŽŶĞŶƚƐ ǁŝƚŚ ŚŝŐŚĞƌ ŚĞĂĚ ƌŽŽŵ ;ƉŽƐŝƟǀĞ ŵĂƌŐŝŶ ƚŽ ĂůůŽǁ ŝŶƐƚĂůůĂƟŽŶ ŝŶĞĸĐŝĞŶĐŝĞƐͿ ĂŶĚ ĂĚŚĞƌĞ ƚŽ ĚŝƐĐŝƉůŝŶĞ͕ ĞƐƉĞĐŝĂůůLJ ĚƵƌŝŶŐ DŽǀĞͲ ĚĚͲ ŚĂŶŐĞ ;D Ϳ͘ tŚŝůĞ ƐĞůĞĐƟŶŐ Ă ƐƚƌƵĐƚƵƌĞĚ ĐĂďůŝŶŐ ƐLJƐƚĞŵ͕ ŽƌŐĂŶŝnjĂƟŽŶƐ ŵƵƐƚ ĐŽŶƐŝĚĞƌ ƚŚĞ ĨƵƚƵƌĞ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ƚŚĞLJ ŵĂLJ ĂĚĚ ŝŶ ĨƵƚƵƌĞ͘ dLJƉŝĐĂůůLJ Ă ŶĞƚǁŽƌŬŝŶŐ ŐĞĂƌ ;ĐŽŵƉƵƚĞƌƐ͕ ƐǁŝƚĐŚĞƐ ĞƚĐͿ ǁŝůů ŚĂǀĞ Ă

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ŵĂdžŝŵƵŵ ƵƐĞĨƵů ůŝĨĞ ŽĨ ϯͲϱ LJĞĂƌƐ͕ ǁŚĞƌĞĂƐ ƐƚƌƵĐƚƵƌĞĚ ĐĂďůŝŶŐ ŚĂƐ Ă ŵĂdžŝŵƵŵ ƵƐĞĨƵů ůŝĨĞ ŽĨ ϭϬͲϭϱ LJĞĂƌƐ ;ϯ y ŶĞƚǁŽƌŬŝŶŐ ŐĞĂƌͿ͘ dŚĂƚ ŵĞĂŶƐ ƚŚĞ ĐĂďůŝŶŐ ŝŶƐƚĂůůĞĚ ƚŽĚĂLJ ƐŚŽƵůĚ ƐƵƉƉŽƌƚ ƚŚĞ ƚŚƌĞĞ ŐĞŶĞƌĂƟŽŶƐ ŽĨ ŶĞƚǁŽƌŬŝŶŐ ŐĞĂƌ͘ /ŶƐƚĂůůĂƟŽŶ ŽĨ Ă ƐƚƌƵĐƚƵƌĞĚ ĐĂďůŝŶŐ ƉƌŽĚƵĐƚ ŝƐ ĞƋƵĂůůLJ ŝŵƉŽƌƚĂŶƚ ůŝŬĞ ƚŚĞ ƉƌŽĚƵĐƚ ƐĞůĞĐƟŽŶ͘ &ŽůůŽǁŝŶŐ ƚŚĞ ƌŝŐŚƚ ŝŶƐƚĂůůĂƟŽŶ ƉƌĂĐƟĐĞƐ ĂŶĚ ĂĚŚĞƌĞŶĐĞ ƚŽ ƐƚĂŶĚĂƌĚƐ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ǁŚĞŶ ŝƚ ĐŽŵĞ ƚŽ ŶĞǁ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ƌĞƋƵŝƌĞ ŚŝŐŚĞƌ ĚĂƚĂ ƌĂƚĞ ƚƌĂŶƐĨĞƌ͘ / ^/ ĂƐ ĂŶ ŽƌŐĂŶŝnjĂƟŽŶ ŝƐ ǁŽƌŬŝŶŐ ǁŝƚŚ ĂŶ ŽďũĞĐƟǀĞ ƚŽ ĞŶŚĂŶĐĞ ƚŚĞ ĚĞƐŝŐŶ ĂŶĚ ŝŶƐƚĂůůĂƟŽŶ ĐĂƉĂďŝůŝƟĞƐ ŝŶ ƚŚĞ /d^ ŝŶĚƵƐƚƌLJ͘ /ƚ ƉƌŽǀŝĚĞƐ ŝŶĨŽƌŵĂƟŽŶ͕ ĞĚƵĐĂƟŽŶ ĂŶĚ ŬŶŽǁůĞĚŐĞ ĂƐƐĞƐƐŵĞŶƚ ĨŽƌ ŝŶĚŝǀŝĚƵĂůƐ ĂŶĚ ĐŽŵƉĂŶŝĞƐ ŝŶ ƚŚĞ /d^ ŝŶĚƵƐƚƌLJ͘ dŚŝƐ ďĞŝŶŐ ĂŶ ŝŶĚƵƐƚƌLJ ƚŚĂƚ ŐŽĞƐ ƚŚƌŽƵŐŚ ĞŶŚĂŶĐĞŵĞŶƚƐ ǀĞƌLJ ĨĂƐƚ͕ / ^/ ƐƵƉƉŽƌƚƐ ƚŚĞ ŵĞŵďĞƌƐ ƚŚƌŽƵŐŚ ƚŚĞ ŽŶƟŶƵŽƵƐ ĚƵĐĂƟŽŶ ƌĞĚŝƚƐ ; ƐͿ ǁŚŝĐŚ ĂůůŽǁƐ ƚŚĞŵ ƚŽ ďĞ ƵƉĚĂƚĞĚ ŽŶ ůĂƚĞƐƚ ĚĞǀĞůŽƉŵĞŶƚƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͘

Wireless Technology: Complementing or Competing? hŶĚŽƵďƚĞĚůLJ͕ ǁŝƌĞůĞƐƐ ĚŽĞƐ ŶŽƚ ĚĂƌĞ ĐŽŵƉĞƚĞ ďƵƚ ŝƚ ĐŽŵƉůĞŵĞŶƚƐ͕ ĚĞƐƉŝƚĞ ďĞŝŶŐ ƚŚĞ ŶĞĞĚ ŽĨ ƚŚĞ ŚŽƵƌ͘ /ƐŶ͛ƚ ŵŽďŝůŝƚLJ ƚŚĞ ŽƌĚĞƌ ŽĨ ƚŚĞ ĚĂLJ͍ ǀĞƌLJ ƐĞĐŽŶĚ ƉĞƌƐŽŶ ƵƐĞƐ ůĂƉƚŽƉ ƚŚĞƐĞ ĚĂLJƐ͕ ŝŶ ĂĚĚŝƚŝŽŶ ƉĞŽƉůĞ ƵƐĞ ůĂĐŬ ĞƌƌLJ͕ ŝWŚŽŶĞ Žƌ ŽƚŚĞƌ ŵŽďŝůĞ ŚĂŶĚƐĞƚƐ ĨŽƌ ǁŝƌĞůĞƐƐ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͘ /Ŷ ƌĞĐĞŶƚ LJĞĂƌƐ͕ tŝͲ &ŝ ŚĂƐ ďĞĐŽŵĞ ŵŽƌĞ ƌĞůŝĂďůĞ ĂŶĚ ĂůƐŽ ŽīĞƌƐ ǁŚĂƚ ƐĞĞŵƐ ƚŽ ďĞ ĂŶ ĂĚĞƋƵĂƚĞ ďĂŶĚǁŝĚƚŚ ĨŽƌ ŵŽƐƚ ƵƐĞƌƐ͘ dŚŝƐ ĚĞƐŝƌĞ ĨŽƌ ŵŽďŝůŝƚLJ ĂŶĚ ƚŚĞ ĞdžƉĂŶƐŝŽŶ ŽĨ ĐŽŶŶĞĐƚĞĚ ƐĞƌǀŝĐĞƐ ĂƉƉĞĂƌƐ ƚŽ ůĞĂĚ ƚŽ Ă ŶĞǁ ƚLJƉĞ ŽĨ ĐŽƌƉŽƌĂƚĞ ŶĞƚǁŽƌŬ͘ ^ŝŶĐĞ ǁŝƌĞůĞƐƐ ƌŝĚĞƐ ŽŶ Ă ǁŝƌĞůŝŶĞ ƚĞĐŚŶŽůŽŐLJ͕ ƚŚĞƌĞĨŽƌĞ ǁŝƌŝŶŐ ƚŚĞ ĐŽƌĞ ĂĐĐĞƐƐ ƉŽŝŶƚƐ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ĂŶĚ ŚĂǀŝŶŐ Ă ƉĞƌĨĞĐƚ > E ĂŶĚ DW>^ ŝƐ ĞƐƐĞŶƟĂů͘ &ŝďĞƌ ŽƉƟĐ ďĂĐŬďŽŶĞ ǁŝƚŚ ĐŽƉƉĞƌ ƚŽ ƚŚĞ ĚĞƐŬƚŽƉ ǁŚĞƌĞ ƉĞŽƉůĞ ǁĂŶƚ ĚŝƌĞĐƚ ĐŽŶŶĞĐƟŽŶƐ ĂŶĚ ŵƵůƟƉůĞ ǁŝƌĞůĞƐƐ ĂĐĐĞƐƐ ƉŽŝŶƚƐ ĨŽƌ ĨƵůů ĐŽǀĞƌĂŐĞ ĂŶĚ ŵĂŝŶƚĂŝŶŝŶŐ Ă ƌĞĂƐŽŶĂďůĞ ŶƵŵďĞƌ ŽĨ ƵƐĞƌƐ ƉĞƌ ĂĐĐĞƐƐ ƉŽŝŶƚ ŝƐ ƚŚĞ ŶĞǁ ŶŽƌŵ ĨŽƌ ĐŽƌƉŽƌĂƚĞ ŶĞƚǁŽƌŬƐ͘ Malini N malinin@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 135

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Telcos Root for Testing Chanting the success mantra of ‘ensuring QoS’, telcos are all set to be proactive and not just reactive

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he service providers and ISPs are expanding their subscriber base at a robust growth rate. Consequently, the growth of mobile network is taking place at a very rapid pace with millions of subscribers being added every month. If they had not been able to provide a minimum decent quality in all their services, they wouldn’t have reached where they are now. Ƶƚ ĐĂŶ ƚŚĞLJ ĂīŽƌĚ ƚŽ ďĞ ĐŽŵƉůĂĐĞŶƚ ŽŶ ƚŚĞ ĞdžŝƐƟŶŐ YŽ^ ŝŶ Ă ŵĂƌŬĞƚ that is increasingly becoming quality conscious, especially with technologies that nowadays need to be treated as a whole? These include LTE & LTE-A, techŶŽůŽŐŝĞƐ Θ ĂƉƉůŝĐĂƟŽŶƐ ŽǀĞƌ >d ;D/DK͕ > ^Ϳ͕ ĐŽƌĞ ŶĞƚǁŽƌŬ ;ƟŵŝŶŐ ŽǀĞƌ ƉĂĐŬĞƚ͕ DW>^ͲdW͕ ŵŽďŝůŝƚLJ͕ ŚŝŐŚͲƐƉĞĞĚ ƚŚĞƌŶĞƚͿ͕ data center, security, cloud and virtualizaƟŽŶ͕ ĂƐ ǁĞůů ĂƐ ŚĂŶĚƐĞƚ ǀĞŶĚŽƌƐ ĂŝŵŝŶŐ ƚŽ ĐŽŵĞ ƵƉ ǁŝƚŚ ĐŽƐƚͲĞīĞĐƟǀĞ ŚŝŐŚͲĞŶĚ devices for the Indian market. No, it will certainly be a death knell for them, if

ƚŚĞLJ ĚŽ ŶŽƚ ĨŽĐƵƐ ŽŶ ŝŵƉƌŽǀŝŶŐ ƚŚĞ YŽ^ ƚŽ ŝŶƚĞƌŶĂƟŽŶĂů ƐƚĂŶĚĂƌĚƐ͘ Hence, going forward, with the exploding services and subscribers, the focus has ĮŶĂůůLJ ĨĂůůĞŶ ŽŶ dĞƐƚ ĂŶĚ DĞĂƐƵƌĞŵĞŶƚ ;dΘDͿ ĞƋƵŝƉŵĞŶƚƐ͘ Ɛ ƚŚĞ ĚĞůŝǀĞƌLJ ŽĨ ŶĞdžƚͲŐĞŶĞƌĂƟŽŶ ƐĞƌǀŝĐĞƐ ďĞĐŽŵĞƐ ŚŝŐŚůLJ ĚĞƉĞŶĚĞŶƚ ŽŶ ĞŶĚͲƵƐĞƌ YŽ ͕ ŝƚ ĂůƐŽ ŚĞůƉƐ the service providers to manage their ĐƵƐƚŽŵĞƌ ƌĞƚĞŶƟŽŶ ĂŶĚ ƚŚƵƐ ƚŚĞ ĨŽĐƵƐ ŚĂƐ ƐŚŝŌĞĚ ƚŽ dΘD ƐŽůƵƟŽŶƐ͘ dΘD ƐŽůƵƟŽŶƐ ĂƌĞ ĞdžƉĞĐƚĞĚ ƚŽ ŐŝǀĞ Ă ĐŽŵƉĞƟƟǀĞ ĞĚŐĞ to the service providers. dŚĞ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ŚĂǀĞ ƐŚŝŌĞĚ their focus to address the ever-increasing ĚĞŵĂŶĚ ĨŽƌ ǁŝƌĞůĞƐƐ ĂĐĐĞƐƐ͕ ĂƉƉůŝĐĂƟŽŶƐ ĚĞůŝǀĞƌLJ͕ ĂŶĚ ŶĞǁ ĞŶƚĞƌƉƌŝƐĞ ŽīĞƌŝŶŐƐ ƐƵĐŚ ĂƐ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ĂŶĚ ǀŝƌƚƵĂůŝnjĂƟŽŶ͘ dŽ ŵĞĞƚ ƚŚĞƐĞ ŐƌŽǁŝŶŐ ĚĞŵĂŶĚƐ͕ they must manage an increased level of ĐŽŵƉůĞdžŝƚLJ ĚƌŝǀĞŶ ďLJ ƚŚĞ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ůĞŐĂĐLJ ǁŝƌĞůŝŶĞ͕ ŶĞdžƚͲŐĞŶĞƌĂƟŽŶ ǁŝƌĞless, and outsourced content delivery networks. Equipment manufacturers have responded by moving resources to

HS BHASKAR, country manager, Spirent Communications GAUTAM AWASTHI, GM, marketing, electronic measurement group, Agilent Technologies MANOHAR REDDY, MD, Aishwarya Telecom Ltd STEPHEN HIRE, GM, Aeroflex India

136 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

growth markets such as smartphones, higher speed wireless networks, and ƚŚĞ ĞǀŽůƵƟŽŶ ŽĨ ĞŶƚĞƌƉƌŝƐĞ ĚĂƚĂ ĐĞŶƚĞƌƐ with Ethernet as the transport technology of choice.

The industry has seen significant ĐŚĂŶŐĞ ĂĐƌŽƐƐ ƚŚĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŝŶdustry. Large and small enterprises, as well as consumers, are now demanding ĂŶLJƟŵĞ͕ ĂŶLJǁŚĞƌĞ͕ ĂůǁĂLJƐͲŽŶ ŝŶƚĞƌŶĞƚ ĂĐĐĞƐƐ ǁŝƚŚ ŝŶĐƌĞĂƐĞĚ ůĞǀĞůƐ ŽĨ YŽ ĨƌŽŵ ƚŚĞ ŶƵŵĞƌŽƵƐ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĞLJ ƵƐĞ ĞǀĞryday. New mobile devices are driving the need for faster wireless networks such as ϯ'ͬ>d ͕ ǁŚŝůĞ ĚŽǁŶůŽĂĚĂďůĞ ĂƉƉůŝĐĂƟŽŶƐ are increasing both revenue and customer loyalty. Examples include the extraordinary growth in smartphone usage, the ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ĂīŽƌĚĂďůĞ ŶĞƚŬ ĂŶĚ tablet devices, and the download of bilůŝŽŶƐ ŽĨ ĂƉƉůŝĐĂƟŽŶƐ ĨƌŽŵ ŽŶůŝŶĞ ƐƚŽƌĞƐ͘ The customers are more demanding than ever bef ore, they crave for more ĚĂƚĂ ŝŶƚĞŶƐŝǀĞ ĂƉƉůŝĐĂƟŽŶƐͶŵͲďĂŶŬŝŶŐ͕ video calling, mobile TV, etc, and it is moving towards mobile networks. These can only be accepted by the user if proven ĨŽƌ ƌĞůŝĂďŝůŝƚLJ ĂŶĚ YŽ^͘ dŚŝƐ ƌĞƋƵŝƌĞŵĞŶƚ highlights the need to have measureŵĞŶƚ ƐŽůƵƟŽŶƐ ŝŶ ƉůĂĐĞ ƚŽ ďĂƐĞůŝŶĞ ƚŚĞƐĞ technologies for user requirements. The increased demand for mobile services and low tolerance for poor quality has spurned investment in new technologies as well as the backhaul and core porƟŽŶƐ ŽĨ ƚŚĞ ŶĞƚǁŽƌŬ͘ KŶůLJ Ă ƐƚƌŽŶŐ dΘD

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Engineering relaxation.

Concentrate on your core business and leave your data protection strategies to us.

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n the current era, information technology is becoming heart and soul of everything we do.

People believe it is great for large companies who have lots of applications and data. They do not realize that it is equally important for a single user setup or a small setup. Infact, it is even more important for a small setup since they usually do not have an organized IT staff.

backup solution and then take care of the backup device which still would be the external USB device attached? The answer again would be a big NO.

Anything new that comes up in IT market has a large market with the small setups as the penetration of IT has gone and is further going deeper in the home segment. Even to store your pictures and videos, you have specialized storage devices that connect directly to your TV and give you the menu to choose what to watch.

With cloud computing and a bit of internet bandwidth, they can now store their data away from their home/office without the need to purchase and maintain software and hardware solution. A small backup agent on a desktop/laptop can help them periodically and automatically backup there data to a remote site across the internet. The solution would first check to ensure that common data is not backed up twice, followed by compressing the data. Both these ensure that minimum amount of data moves out and therefore minimum amount of bandwidth is consumed.

Cloud computing is also not left behind. While many believe it is a big IT concept good for large enterprises, they fail to realize that it will take a while for large companies to move from in-house to cloud infrastructure and it is a journey for them. It is easier for a small user to get benefited out of the cloud computing era. All they need is some internet bandwidth to access their applications.

Before actually moving the data out, it would also encrypt the data to highest form of security to ensure that the data is secure. User can choose what al is important for him to backup and avoid backing up the entire computer. The software agent is intelligent enough to pick up the changes next time it backs up without any user intervention. All that is needed is internet bandwidth.

Let us take an example wherein a small user wants to get the benefits of enterprise emailing applications.

They would not have the skill set and size enough to go for it. With cloud coming in, you can buy these enterprise mailing applications for as less as five user pack and pay as you use.

Multiple versions of same file can be stored and when required, choose the files and click Restore to get them back. The other good part of all this is that it is backed up 24x7 monitoring and support available to ensure users don't get struck up.

Similarly, every individual needs to have a small accounting application that can help them track their personal finances as well. This helps them not only maintain their finances well but also meet statutory requirements on time. Many of them try to manage these in a spread sheet. Now, they can get this on professional accounting software and again pay only for what they use. No need to setup an infrastructure, no need to purchase huge equipment and software.

For a home user also, his data is critical be it food recipes, old documents, old pictures and videos. Ask them can they afford to loose them and the obvious answer is a big NO. People believe in purchasing USB drives and keeping copies there. This works very good initially but over a period of time, they forget to make these copies and if the desktop/laptop is lost, data goes along with it. They may even forget where they kept those USB drives as well.

Can they afford to buy an automated, enterprise

The solution is capable of scaling from backing up smartphones and tablets to desktop/laptops and then agentless backups of enterprise servers which could be running large SQL, Oracle or SAP databases and applications.

This is what brings a large enterprise product and service for a small consumer setup. A home user or a small setup could get all the benefits of the best of class enterprise product at pay per use method i.e. you pay only for the deduplicated, compressed data stored.

This is the 1st Cloud optimized backup solution introduced in India by BackupVault:Powered by Ace Data bringing enterprise class product for a consumer setup.

The article is byâ&#x20AC;? Mr. Anuj Mediratta â&#x20AC;&#x201C; Founder & Director Technology, Ace Data Devices Pvt. Ltdâ&#x20AC;?.

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 137

ENTERPRISE

T&M

ƉƌŽŐƌĂŵ ĐĂŶ ĚĞƚĞƌŵŝŶĞ ǁŚĞƚŚĞƌ Žƌ ŶŽƚ ƚŚĞƐĞ ŝŶǀĞƐƚŵĞŶƚƐ ŚĂǀĞ ĂŶLJ ŝŵƉĂĐƚ ŽŶ customer QoE.

Worthy Investment ^WƐ͕ /^WƐ͕ ĂŶĚ ŽƚŚĞƌ ƚĞůĞĐŽŵ ĞƋƵŝƉŵĞŶƚ ƵƐĞƌƐ ŝŶ /ŶĚŝĂ ĂƌĞ ŶŽƚ ƐƉĞŶĚŝŶŐ ƚŚĞ ƌŝŐŚƚ ĂŵŽƵŶƚ ŽĨ ŵŽŶĞLJ ĨŽƌ ŝŵƉƌŽǀŝŶŐ YŽ^ ĐŽŵƉĂƌĞĚ ƚŚĞŝƌ ŐůŽďĂů ĐŽƵŶƚĞƌƉĂƌƚƐ͘ /ŶĐƌĞĂƐĞĚ ĐŽŵƉĞƟƟŽŶ ŝƐ ůŝŬĞůLJ ƚŽ ĨŽƌĐĞ ƚŚĞ ƉůĂLJĞƌƐ ƚŽ ƐƉĞŶĚ ƐƵĸĐŝĞŶƚ ĂŵŽƵŶƚ ŽŶ YŽ^͘ dŚĞ ĐŽŵŝŶŐ LJĞĂƌ ŝƐ ŐŽŝŶŐ ƚŽ ĐŚĂŶŐĞ ƚŚĞ ǁŚŽůĞ ĚLJŶĂŵŝĐƐ ŽĨ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ͘ tŝƚŚ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ϯ' ĂŶĚ ŶƵŵďĞƌ ƉŽƌƚĂďŝůŝƚLJ ƐĞƌǀŝŶŐ ƚŚĞ ƐƵďƐĐƌŝďĞƌƐ ǁŝƚŚ ĂŶ ĂƌƌĂLJ ŽĨ ĂŶLJ ƐĞƌǀŝĐĞƐ ƚŚĞLJ ŶĞĞĚ͘ dŚŝƐ ǁŝůů ĂƵƚŽŵĂƟĐĂůůLJ ƉƵƐŚ ^WƐ ĂŶĚ /^WƐ ƚŽ ŝŶǀĞƐƚ ŽŶ ƚŚĞ ƌŝŐŚƚ ƐŽůƵƟŽŶ ƚŚĂƚ ŝƐ ƐĐĂůĂďůĞ͘ tŝƚŚ ƚƌĞŵĞŶĚŽƵƐ ŐƌŽǁƚŚ ŝŶ ƐƵďƐĐƌŝďĞƌƐ ĂŶĚ ϯ'͕ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐͬŽƉĞƌĂƚŽƌƐ ĨĂĐĞ ĐƌŝƚŝĐĂůůLJ ĚŝĨĨŝĐƵůƚ ƋƵĞƐƚŝŽŶ ĞǀĞƌLJ ƐŝŶŐůĞ ĚĂLJͶ͛tŚĂƚ ŝƐ ƚŚĞ ƐĞƌǀŝĐĞ ƋƵĂůŝƚLJ ĂƐƐƵƌĂŶĐĞ ŽĨ ŵLJ ŶĞƚǁŽƌŬ͍͛ /Ŷ ƚŚĞ h^͕ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ŚĂǀĞ ƚŚĞ ƐĂŵĞ ŶƵŵďĞƌ ŽĨ ĐƵƐƚŽŵĞƌƐ ĂƐ ŝŶ /ŶĚŝĂ͕ ďƵƚ ƚŚĞLJ ďƵLJ ƚŚĞ ƚĞƐƚĞƌƐ ďĞĨŽƌĞ ƚŚĞ ŶĞƚ-

ǁŽƌŬ ŝƐ ĚĞƉůŽLJĞĚ ĂŶĚ ƚĞƐƚ ƚŚĞ ŶĞƚǁŽƌŬ ƚŚŽƌŽƵŐŚůLJ ĂŶĚ ƉĞƌŝŽĚŝĐĂůůLJ͕ ĂŶĚ ƚŚĞLJ ƐƉĞŶĚ ĂƉƉƌŽdžŝŵĂƚĞůLJ Ψϰ ďŶ͕ ǁŚĞƌĞĂƐ ŝŶ /ŶĚŝĂ ^WƐ are spending a mere ΨϭϮϬ ŵŶ͘ EƵŵďĞƌ ƉŽƌƚĂďŝůŝƚLJ ĂŶĚ ŵŽƌĞ ĐŽŵƉĞƟƟŽŶ ĨƌŽŵ ŶĞǁ operators will prompt ĞdžŝƐƟŶŐ ŽƉĞƌĂƚŽƌƐ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ƐĞƌǀŝĐĞ͕ ǁŚŝĐŚ ǁŝůů ƵůƟŵĂƚĞůLJ ŝŶĐƌĞĂƐĞ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ƚĞƐƚĞƌƐ͘ Ƶƚ ŽŶůLJ ƚŚŽƐĞ ǁŚŽ ŚĂǀĞ ŝŶǀĞƐƚĞĚ ƉƌŽĂĐƟǀĞůLJ ǁŝůů ƐƚĞĂů ƚŚĞ ƐŚŽǁ͘ EŽǁĂĚĂLJƐ͕ ŝƚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŚĂƚ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞƐ ǁŝůů ŝŶĐƌĞĂƐŝŶŐůLJ ƵƐĞ ĚĂƚĂ ŝŶƚĞŶƐŝǀĞ ĂƉƉůŝĐĂƟŽŶƐ ůŝŬĞ ǀŝĚĞŽĐŽŶĨĞƌĞŶĐŝŶŐ ĨŽƌ ĐƵƫŶŐ ƚƌĂǀĞů ĐŽƐƚƐ͘ dŚŝƐ ĐĞƌƚĂŝŶůLJ ŝŶĐƌĞĂƐĞƐ ďƵƐŝŶĞƐƐ ŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌ dΘD ƉůĂLJĞƌƐ͘ /ŶĐƌĞĂƐŝŶŐ ŶĞƚǁŽƌŬ ĐŽŵƉůĞdžŝƚLJ ĚƵĞ ƚŽ ŵƵůƟƉůĞ ŶĞƚǁŽƌŬƐ Žƌ ƚĞĐŚŶŽůŽŐŝĞƐ ĨƌŽŵ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ ƚƌĂǀĞƌƐŝŶŐ ĨƌŽŵ ŽŶĞ ĞŶĚ ƚŽ ĂŶŽƚŚĞƌ ĞŶĚ ŽĨ ƚŚĞ ĐƵƐƚŽŵĞƌ ŶĞƚǁŽƌŬ ŶĞĐĞƐƐŝƚĂƚĞƐ ĐŽŵƉůĞdž ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƚŝŽŶƐ ĨŽƌ ŽƉĞƌĂƚŽƌƐ͘ /ŶĐƌĞĂƐŝŶŐ ĚĞƉůŽLJŵĞŶƚ ŽĨ ĚŝƐƉĂƌĂƚĞ ƚƌĂĸĐ ůŝŬĞ ĚĂƚĂ ĂŶĚ ƟŵĞͲƐĞŶƐŝƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ůŝŬĞ sŽ/W͕ ǀŝĚĞŽĐŽŶĨĞƌĞŶĐŝŶŐ͕ ĞƚĐ͕ ĂůƐŽ ǁĂƌƌĂŶƚƐ ĐŽŵƉůĞdž ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƟŽŶƐ͘ dŚĞƌĞ ŝƐ ĚĞĮŶŝƚĞůLJ ŝŶĐƌĞĂƐŝŶŐ ŶĞĞĚ͕ ƐƚĂƚĞĚ Žƌ ƵŶƐƚĂƚĞĚ͕ ĨŽƌ dΘD ƐŽůƵƟŽŶƐ͕ ĂŶĚ ƚŚĞƌĞĨŽƌĞ ŝŶĐƌĞĂƐŝŶŐ ďƵƐŝŶĞƐƐ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ǀĞŶĚŽƌƐ ĂƐ ǁĞůů͘ dŚĞƌĞ ŝƐ Ă ƐƚƌŽŶŐ ĚƌŝǀĞ ŝŶ ƚŚĞ ƚĞůĞĐŽŵ ŝŶĚƵƐƚƌLJ ƚŽ ƌĞĚƵĐĞ ĐŽƐƚ ŽĨ ŽƉĞƌĂƟŽŶƐ ĂŶĚ dΘD ƐŽůƵƟŽŶƐ ĐŽŵĞ ĂƐ ƚŚĞ ŵŽƐƚ ĐŽŶǀĞŶŝĞŶƚ ƚŽŽů ƚŽ ĂĐŚŝĞǀĞ ŝƚ͘ dŚĞƌĞĨŽƌĞ ŝĨ ŵŽƌĞ

All for the Right Investment n Wireless data services are expensive to deliver and complex to manage particularly for the scale of operations like India n Mobile alliances—preferred roaming partners threatening valuable international roaming business n Managing content providers QoS—which is perceived by customers to be your QoS n Perception of QoS versus reality—the whole customer experience is important n Mobile number portability will allow customer to change the operators without change of number and they expect user churn due to QoS issues n Wireline operators offering triple-play services have to compete with DTH and cable operators and should provide better user QoE, more towards HDTV side than SDTV

138 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

and more enterprises transit toward usage of new and advanced telecommuŶŝĐĂƟŽŶƐ ƐĞƌǀŝĐĞƐ͕ ŝƚ ǁŽƵůĚ ďĞ ƚŚĞ ĚƌŝǀĞƌ ĨŽƌ ƚŚĞ ^WƐ ĂŶĚ /^WƐ ƚŽ ƉŽƐŝƟŽŶ ƚŚĞŝƌ ŽĨfer. Network infrastructure and services ŽīĞƌĞĚ ƌĞŵĂŝŶ ƚŚĞ ƐĂŵĞ͘ &Žƌ ĞdžĂŵƉůĞ͕ ƚŽ ŽīĞƌ ǀŝĚĞŽĐŽŶĨĞƌĞŶĐŝŶŐ ƐĞƌǀŝĐĞƐ͕ ƚŚĞ ŶĞƚǁŽƌŬ ƐŚŽƵůĚ ƐƵƉƉŽƌƚ ƚŚĞƐĞ ƐĞƌǀŝĐĞƐ͘ EŽǁ ǁŝƚŚ ŵŽƌĞ ĂŶĚ ŵŽƌĞ ĞŶƚĞƌƉƌŝƐĞƐ ƐƚĂƌƟŶŐ ƚŽ ƵƐĞ ƚŚĞŵ͕ ƚŚĞLJ ŵŝŐŚƚ ƐƚƌŝŬĞ ^> Ɛ ǁŝƚŚ ŽƉĞƌĂƚŽƌƐ ĨŽƌ ƚŚĞ ƐĂŵĞ͘ dŚĞ ĐƵƌƌĞŶƚ ĐŚĂůůĞŶŐĞ ŝƐ ĂůƐŽ ĐƵƐƚŽŵĞƌ ĂĐƋƵŝƐŝƟŽŶ ĂŶĚ ƋƵĂůŝƚLJ ŝƐ ƐƵƌĞůLJ ŶŽƚ Ă ƉƌŝŽƌŝƚLJ ĨŽƌ ŵŽƐƚ ŶĞƚǁŽƌŬƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ ĞǀĞŶ ŝĨ ŽŶĞ ƌŽĂŵƐ ďĞƚǁĞĞŶ ǀĂƌŝŽƵƐ ĐŝƌĐůĞƐ ŽĨ ƚŚĞ ƐĂŵĞ ŽƉĞƌĂƚŽƌ͕ ŽŶĞ ĚŽĞƐ ŶŽƚ ŐĞƚ Ăůů ƚŚĞ ƐĞƌǀŝĐĞƐ ƐĞĂŵůĞƐƐůLJ͘ tŝƚŚ ϯ' ƐĞƌǀŝĐĞƐ ŵĂŬŝŶŐ ŶĞƚǁŽƌŬƐ ŵŽƌĞ ĐŽŵƉůŝĐĂƚĞĚ ŝŶ ƚĞƌŵƐ ŽĨ ŶƵŵďĞƌ ŽĨ ĞůĞŵĞŶƚƐ ŝŶĐƌĞĂƐŝŶŐ ŝŶ ƚŚĞ ƐLJƐƚĞŵ ŵĂŶŝĨŽůĚƐ͕ ŝƚ ǁŝůů ďĞ Ă ŚƵŐĞ ĐŚĂůůĞŶŐĞ ƚŽ ƉƌŽǀŝĚĞ ǀĂƌŝŽƵƐ s ^ ƐĞƌǀŝĐĞƐ ǁŝƚŚŽƵƚ ĐŽŵƉƌŽŵŝƐŝŶŐ ŽŶ YŽ^͘ /ŶǀĞƐƚŵĞŶƚƐ ĂŶĚ ĚĞĐŝƐŝŽŶƐ ŽŶ dΘD ŚĂƐ ďĞĞŶ ĚĞůĂLJĞĚ ĂŶĚ ƚŚŝƐ ŵŝŐŚƚ ĚĞĞƉůLJ ĐŽƐƚ ƚŚĞ ƚĞůĐŽƐ͘ DĂŶLJ ĞƐƚĂďůŝƐŚĞĚ ĂŶĚ ƵƉĐŽŵŝŶŐ ƉůĂLJĞƌƐ ƌĞĂůŝnjĞ ƚŚĂƚ ƋƵĂůŝƚLJ ŝƐ ŐŽŝŶŐ ƚŽ ďĞ ƚŚĞ ηϭ ĚŝīĞƌĞŶƟĂƚŽƌ͕ ĂŶĚ ǁĞ ĂƌĞ ƐƵƌĞ Ă ŚƵŐĞ ƉĂƌĂĚŝŐŵ ƐŚŝŌ ǁŝůů ďĞ ƐĞĞŶ ŝŶ ƚŚĞ ǁĂLJ ƚĞƐƚ ĂŶĚ ŵĂŶĂŐĞŵĞŶƚ ŝƐ ůŽŽŬĞĚ Ăƚ ďLJ telcos and its vendors.

Growth Drivers dŚĞ ĐŽŶƐƚĂŶƚ ĞǀŽůƵƟŽŶ ŽĨ ŶĞƚǁŽƌŬƐ ŝƐ ĂŝŵĞĚ Ăƚ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞ ďƵƐŝŶĞƐƐ ŽƉƉŽƌƚƵŶŝƚLJ ĂŶĚ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐLJ͘ hƐĞƌ ĨƵŶĐƟŽŶĂůŝƚLJ ŚĂƐ ĂůǁĂLJƐ ďĞĞŶ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĨĂĐƚŽƌƐ ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ŐƌŽǁƚŚ ŝŶ ƚŚĞ dΘD ŝŶĚƵƐƚƌLJ͘ dŚĞ ŝŵƉƌĞƐƐŝǀĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ /ŶĚŝĂŶ ƚĞůĞĐŽŵ ƐĞĐƚŽƌ ŚĂƐ ĂůƐŽ ďĞĞŶ ƐƟŵƵůĂƟŶŐ ƚŚĞ ŐƌŽǁƚŚ ŽĨ dΘD ŝŶĚƵƐƚƌLJ͘ dŚĞ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ĂƌĞ ĐŽŶƟŶƵŽƵƐůLJ ŝŶǀĞƐƟŶŐ ŝŶ

GPS/Galileo simulation easier than ever.

The ¸SMBV100A vector signal generator with GNSS software options 'ZRGPUKXG KPÆ&#x153; GZKDNG UKOWNCVKQP QH )055 UEGPCTKQU KU C VJKPI QH VJG RCUV 0QY [QW ECP GCUKN[ VGUV [QWT UCVGNNKVG TGEGKXGTU WPFGT TGCNKUVKE UKIPCN EQPFKVKQPU s YKVJ VJG PGY UQHVYCTG QRVKQPU HQT VJG Â&#x201D;5/$8 # XGEVQT signal generator. Æ&#x160; 4GCNVKOG UEGPCTKQU YKVJ WR VQ )25 CPF QT Galileo satellites Æ&#x160; 7PNKOKVGF UKOWNCVKQP VKOG Æ&#x160; 4GCNKUVKE UKIPCN OQFGNKPI YKVJ OQXKPI RTQÆ&#x203A; NGU OWNVKRCVJ RTQRCICVKQP F[PCOKE RQYGT EQPVTQN CPF CVOQURJGTKE OQFGNKPI Æ&#x160; 5WRRQTV QH # )25 CPF CNN TGNGXCPV EQOOWPKECVKQPU CPF DTQCFECUVKPI UVCPFCTFU UWEJ CU .6' *52# )5/ '&)' *& TCFKQv CPF (/ UVGTGQ # UKPING IGPGTCVQT HQT VGUVKPI CNN OCLQT UVCPFCTFU 6Q Æ&#x203A; PF QWV OQTG IQ VQ Visit : YYY TQJFG UEJYCT\ EQ.in

ENTERPRISE

T&M

Tips for CIOs n

CIOs look towards solutions where QoS and QoE are measured together

n Upgradability and modularity of measurement platform, ease-of-use, automated test scripts, one-button test, robust design, application, calibration, and repair support to be looked at while choosing

Solutions should help service providers monitor baseline trend and QoS, and troubleshoot by segmenting the problem n

n Service providers have to ensure that any HW/SW going into their network is tested rigorously n

Get a complete solution or you need to invest in SW development

Deploy different solutions together to a system; getting solutions from a single supplier saves integration time n n

Carefully consider vendors’ focus, competency, and commitment toward the market

n Consider vendors’ local capability, supports, warranty, and products’ interoperability and scalability n

Demo of how various mobile applications will run under varying RF conditioned

n

24x7 service assurance tools for IP networks

n

Synchronization quality for transport and wireless network

n Operators should adopt concurrent proactive monitoring and reactive troubleshooting tools n

The company’s focus and competence and its commitment to the market

n The company’s local capability (in India) including its sales, support, repair, and calibration n Scaling beyond the capacity of the devices and the network being tested is an important criterion

expanding their network to support the exploding number of mobile subscribers, giving rise to the demand for mobile and broadband testers. dŚĞ YŽ^ ďĞŝŶŐ ƚŚĞ ŬĞLJ ĚŝīĞƌĞŶƟĂƚŽƌ in the industry, telecom service providers ĂƌĞ ƐƚƌĂƚĞŐŝĐĂůůLJ ŝŶǀĞƐƟŶŐ ŝŶ dΘD ĞƋƵŝƉment procurement and also leading the handset manufacturers.

The growth of wireless and broadband is driving the market and this will accelerate with new players coming in and the ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ϯ'͘ ƚ ƚŚĞ ŐƌŽƵŶĚ ůĞǀĞů͕ the operators are preparing themselves by upgrading their backbone network for ƚŚĞ ůĂƵŶĐŚ ŽĨ ϯ' ƐĞƌǀŝĐĞƐ͘ dŚŝƐ ǁŝůů ŐĞŶĞƌĂƚĞ ĂŶ ĂĚĚŝƟŽŶĂů ƌĞƋƵŝƌĞŵĞŶƚ ĨŽƌ ƚĞƐƚ ĞƋƵŝƉŵĞŶƚ ĨŽƌ ĮďĞƌ ŽƉƟĐ͕ E'E͕ ĂŶĚ ϯ'͘ tŝDĂdž ŝƐ ĂŶŽƚŚĞƌ ŽƉƉŽƌƚƵŶŝƚLJ ǁŚŝĐŚ needs to be watched out for, as its success is directly related to the end-user ĞdžƉĞƌŝĞŶĐĞ͘ dŚĞ ŵŝŐƌĂƟŽŶ ŽĨ ƚĞĐŚŶŽůŽŐLJ from concept to design to volume pro-

ĚƵĐƟŽŶ ĚĞŵĂŶĚƐ ĞĸĐŝĞŶƚ ŵĞƚŚŽĚƐ ŽĨ ĂƵƚŚĞŶƟĐĂƟŶŐ ƚŚĞ ŝŶƚĞŐƌŝƚLJ ĂŶĚ ƋƵĂůŝƚLJ of subscriber handsets.

DŝŐƌĂƟŽŶ ŽĨ ǀŽŝĐĞ ĂŶĚ ǀŝĚĞŽ ƚŽ /W͕ ŝŶfrastructure development, growth in the mobile phone market, and the advent of ŶĞdžƚͲŐĞŶĞƌĂƟŽŶ ǁŝƌĞůĞƐƐ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŝůů ĨƵĞů ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ dΘD ĞƋƵŝƉŵĞŶƚ ŵĂƌŬĞƚ͘ /ƚ ǁŝůů ĨƵƌƚŚĞƌ ĚĞƌŝǀĞ ŝƚƐ ŐƌŽǁƚŚ ĨƌŽŵ ƐĞƌǀŝĐĞ ĂƐƐƵƌĂŶĐĞ ŽĨ /W ŶĞƚǁŽƌŬƐ͕ ŽƉƟĐĂů ĂŶĚ ƐLJŶĐŚƌŽŶŝnjĂƟŽŶ ƋƵĂůŝƚLJ ŽĨ ƚŚĞ network, and carrier and metro Ethernet. /ŶĚŝĂ ŝƐ Ă ŚƵď ĨŽƌ ĞůĞĐƚƌŽŶŝĐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ services, and the growing demand from this sector will add further impetus to the ĐŽƵŶƚƌLJ͛Ɛ dΘD ŝŶƐƚƌƵŵĞŶƚ ŵĂƌŬĞƚ͘ /ŶĐƌĞĂƐŝŶŐ ůŽĐĂů ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉůĂŶƚƐ being set up by the vendors have also been fueling the growth of the industry at the steady place. QoS is also an important issue for service providers, who will ƌĂŝƐĞ ƚŚĞŝƌ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ dΘD ƚŽ ƚĂĐŬůĞ the problem.

140 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƉƉůŝĐĂƟŽŶƐ ůŝŬĞ ĂĞƌŽƐƉĂĐĞ ĂŶĚ ĚĞfense sector have been largely dependent ŽŶ ƚŚĞ dΘD ŝŶĚƵƐƚƌLJ ĨŽƌ ĐŽŶĮĚĞŶƟĂů ĂŶĚ ĐƌŝƟĐĂů ŶĞĞĚƐ͘

Challenges dŚĞ dΘD ŵĂƌŬĞƚ ŶĞĞĚƐ ƚŽ ƌĞǀĂŵƉ ŝƚself because customers are becoming demanding and prices are reducing.

Basically, the customers want lesser downtime, more servicing, and more ƐƵƉƉŽƌƚ ĂƉƉůŝĐĂƟŽŶƐ͘ dŚĞ ƉĂƌĂĚŝŐŵ ƐŚŝŌ towards the packet-oriented network ĨƌŽŵ ƚƌĂĚŝƟŽŶĂů ĐŝƌĐƵŝƚͲŽƌŝĞŶƚĞĚ ŶĞƚǁŽƌŬ͕ ŝƐ ƌĞƐƵůƟŶŐ ŝŶ ĂŶ ŝŶĐƌĞĂƐĞĚ ĚĞŵĂŶĚ ĨŽƌ ƚŚĞ ƚŚĞƌŶĞƚ ĂŶĚ ŶĞdžƚͲŐĞŶĞƌĂƟŽŶ ďĂƐĞĚ ƐŽůƵƟŽŶ͕ ǁŚŝĐŚ ǁŝůů ďĞ ƉƌĞĚŽŵŝŶĂŶƚůLJ ƵƐŝŶŐ /W ďĂƐĞĚ DW>^ ŶĞƚǁŽƌŬƐ͘ dŚŝƐ ŝŶĚĞĞĚ ĐĂůůƐ ĨŽƌ ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ǁŝƚŚ ƚŚĞ ƚĞƐƟŶŐ ƚŽŽůƐ͕ ĞƐƉĞĐŝĂůůLJ ƚŚĞ ŵƵůƟƉƌŽ ĂŶĚ ƵŶŝƉƌŽ series of testers. dŚĞ ŵƵůƟƉůŝĐŝƚLJ ŽĨ ŶĞǁ ĚĞǀŝĐĞƐ ĐŽŶŶĞĐƟŶŐ ƚŽ ƚŚĞ ǁŝƌĞůŝŶĞ ĂŶĚ ǁŝƌĞůĞƐƐ ŶĞƚǁŽƌŬƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ĨƵŶĐƟŽŶĂůŝƚLJ ƚŚĂƚ ƚŚĞLJ possess is truly astounding. The greatest ĐŚĂůůĞŶŐĞ ĨĂĐĞĚ ďLJ ƚŚĞ dΘD ŝŶĚƵƐƚƌLJ ŝƐ ƚŽ ďĞ ĂďůĞ ƚŽ ŬĞĞƉ ƉĂĐĞ ĂŶĚ ƚŽ ĞīĞĐƟǀĞůLJ give customers ways to test these new devices and technologies.

To manage the cost of telecom networks, many service providers are becomŝŶŐ ĞdžƚƌĞŵĞůLJ ƐĞŶƐŝƟǀĞ ƚŽ ĞĂĐŚ ĂŶĚ ĞǀĞƌLJ ĐŽƐƚ ŝŶƉƵƚ ĚƵĞ ƚŽ ǁŚŝĐŚ ƐŽŵĞƟŵĞƐ ƋƵĂůŝƚLJ ŽĨ ƚŽŽůƐ ŝƐ ŐĞƫŶŐ ĐŽŵƉƌŽŵŝƐĞĚ͘ dŚŝƐ needs to be addressed immediately so ƚŚĂƚ ƚŚĞ ŶĞƚǁŽƌŬ ĐĂŶ ĐŽŶƟŶƵĞ ƚŽ ĚĞůŝǀĞƌ ƋƵĂůŝƚLJ ƐĞƌǀŝĐĞ͘ The challenge before service provider ŝƐ ƚŽ ŽīĞƌ ŶĞǁ ĂŶĚ ƵŶŝƋƵĞ ƐĞƌǀŝĐĞƐ ƚŽ Ă large audience and in turn generate more ƌĞǀĞŶƵĞ͘ ŶŽƚŚĞƌ ĐŚĂůůĞŶŐĞ ŝƐ ŚŽǁ ĚŽĞƐ one take care of new technologies in ƚĞƌŵƐ ŽĨ ĚĞƉůŽLJŵĞŶƚ ŝŶ ĚŝīĞƌĞŶƚ ŐĞŽŐƌĂƉŚŝĞƐ͕ ǁŚŝůĞ ƵƟůŝnjŝŶŐ ƚŚĞ ŽůĚ ƚĞĐŚŶŽůŽŐŝĞƐ ŽƉƟŵĂůůLJ͘ ƉĂƌƚ ĨƌŽŵ ƚŚŝƐ͕ ƚŚĞ ĨŽĐƵƐ ŝƐ ŽŶ ĐŽŶƟŶƵŽƵƐ ƐĐĂůŝŶŐ ĂŶĚ ŽƉƟŵŝnjĂƟŽŶ ŽĨ ƚŚĞ network to guarantee a minimum threshŽůĚ ŝŶ ƚĞƌŵƐ ŽĨ YŽ^ ĨŽƌ ĞdžŝƐƟŶŐ ƐĞƌǀŝĐĞƐ ĂƐ well as new upcoming technologies.

With product life cycle decreasing, the biggest challenge for CTOs is reduced ƟŵĞͲƚŽͲŵĂƌŬĞƚ ƉƌŽĚƵĐƚͬƐŽůƵƟŽŶƐ͘ ŶĚ ǁŝƚŚ ŝŶĐƌĞĂƐĞĚ ĐŽŵƉĞƟƟŽŶ ĂŶĚ ŝŶ ƚŚŝƐ ĨĂƐƚ changing technology world, the telecom

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ENTERPRISE

T&M

Concerns for Operators Mobile number portability causes user churning due to QoS issues Making a valid business case, and justifying investment in deploying T&M solutions n Wireless data services are expensive to deliver and complex to manage. They need right solutions to manage it n Preferred roaming partners threatening operators’ valuable international roaming business n Satisfactory customer experience is important while measuring QoS n Wireline operators offering triple-play services have to compete with DTH and cable operators n n

players are under pressure to come up with new products in the shortest possible ƟŵĞ ĂŶĚ ĂůƐŽ Ăƚ Ă ůŽǁĞƌĞĚ ĐŽƐƚ͘ On the manufacturing front, there is a wide gap between India’s mobile intake ĂŶĚ ƉƌŽĚƵĐƟŽŶ͘ WƌĞƐĞŶƚůLJ͕ ǁĞ ĂƌĞ ŽŶůLJ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ƚŚĂƚ ŝƐ ƐƟůů Ăƚ Ă ŶĂƐĐĞŶƚ ƐƚĂŐĞ͘ /ƚ ƐƟůů ŚĂƐ Ă ůŽŶŐ ǁĂLJ ƚŽ ŐŽ͕ ĂƐ ŽŶĞ has to talk about exports if we plan to ƌĂŵƉ ƵƉ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘ There have been a lot of announcements ďLJ ĚŝīĞƌĞŶƚ ǀĞŶĚŽƌƐ͕ ďƵƚ ŽŶĞ ŚĂƐ ƚŽ ƐĞĞ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ ƉƌŽĚƵĐƟŽŶ ƐƚĂƟƐƟĐƐ ŽĨ Ăůů ƚŚĞ ǀĞŶĚŽƌƐ ƉůƵƐ D^ ƉůĂLJĞƌƐ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘ WƌĞƐĞŶƚůLJ͕ ƚŚĞ ĨŽĐƵƐ ŝƐ ŵŽƌĞ ŽŶ ůŽǁͲĐŽƐƚ ŚĂŶĚƐĞƚƐ ĂŶĚ ĂƐƐĞŵďůLJ ŽĨ ŚĂŶĚƐĞƚƐ͘ ǀĞŶ on the infrastructure front, it is more of ĂƐƐĞŵďůLJ ƌĂƚŚĞƌ ƚŚĂŶ ĚŽŝŶŐ ĨƵůůͲŇĞĚŐĞĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ The biggest challenge is the product ĂŶĚ ŝƚƐ ƟŵĞͲƚŽͲŵĂƌŬĞƚ͘ /ŶĐƌĞĂƐĞĚ ĐŽŵͲ ƉĞƟƟŽŶ ĂŶĚ ĨĂƐƚ ĐŚĂŶŐŝŶŐ ƚĞĐŚŶŽůŽŐŝĞƐ mean that the telecom players are under pressure to come up with new products in ƚŚĞ ƐŚŽƌƚĞƐƚ ƉŽƐƐŝďůĞ ƟŵĞ͘ ĚĚŝŶŐ ƚŽ ƚŚĂƚ is consumer demand for lowering costs at ƚŚĞ ƐĂŵĞ ƟŵĞ ĂƐ ŝŵƉƌŽǀŝŶŐ ƚĞĐŚŶŽůŽŐLJ͘ WƌŽĚƵĐƚ ƚĞƐƟŶŐ ŝƐ ĂŶ ŝŶƚĞŐƌĂƚĞĚ ƉĂƌƚ ŽĨ ŝƚƐ life cycle and hence T&M has to cater to ƚŚŝƐ ĚĞŵĂŶĚ͘ dΘD ŝƐ ŐĞŶĞƌĂůůLJ ĐŽŶƐŝĚĞƌĞĚ to be the ‘necessary evil’ in product deͲ velopment—everyone wants to do away ǁŝƚŚ ŝƚ͕ ďƵƚ ŶŽ ŽŶĞ ĐĂŶ ůŝǀĞ ǁŝƚŚŽƵƚ ŝƚ͘

ĐĞůů ƚŽǁĞƌƐ͕ ƉŽǁĞƌ ƐƵďƐƚĂƟŽŶ LJĂƌĚƐ͕ Žƌ ŶĞƚǁŽƌŬ ĐŽŶƚƌŽů ƌĂĐŬƐ͘ dŚŝƐ ŚĂƐ ƌĞƐƵůƚĞĚ ŝŶ ƚŚĞ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ĨƵůůͲĨĞĂƚƵƌĞ͕ ĐŽŵƉĂĐƚ͕ ĂŶĚ ƌƵŐŐĞĚ ƚŽŽůƐ͘ In recent years, T&M vendors have ƌĞͲĂůŝŐŶĞĚ ƚŚĞŝƌ ŽĨĨĞƌŝŶŐƐ ƚŽ ƐŽĨƚǁĂƌĞ packages and the deployment of large ƐĐĂůĞ ŝŶƚĞŐƌĂƟŽŶ ĐŚŝƉƐ͘ ^ŽŌǁĂƌĞͲĚĞĮŶĞĚ instruments, also known as virtual instruͲ ments, consist of modular hardware and ƵƐĞƌͲĚĞĮŶĞĚ ƐŽŌǁĂƌĞ͘ dŚŝƐ ŐŝǀĞƐ ĞŶŐŝͲ ŶĞĞƌƐ ƚŚĞ ĂďŝůŝƚLJ ĂŶĚ ŇĞdžŝďŝůŝƚLJ ƚŽ ĐŽŵďŝŶĞ ƐƚĂŶĚĂƌĚ ĂŶĚ ƵƐĞƌͲĚĞĨŝŶĞĚ ŵĞĂƐƵƌĞͲ ments with custom data processing using ĐŽŵŵŽŶ ŚĂƌĚǁĂƌĞ ĐŽŵƉŽŶĞŶƚƐ͘ dŚŝƐ important feature has become extremely ĐƌŝƟĐĂů ƚŽ ĂĚŽƉƚ ĚŝīĞƌĞŶƚ ĐŽŵŵƵŶŝĐĂͲ ƟŽŶƐ ƐƚĂŶĚĂƌĚƐ͘ The most prominent testing tools include RF, microwave testers, signal generators, oscilloscopes, logic analyzͲ ers, power meters, Ethernet testers, SDH ĂŶĂůLJnjĞƌƐ͕ ϯ' ŵŽŶŝƚŽƌŝŶŐ͕ ĞƚĐ͘

Trends Most importantly network operators, service providers, and handset manufacͲ turers have realized the need for T&M and their T&M spent has also increased relaͲ ƟǀĞůLJ͕ ŽĨ ůĂƚĞ͘ dĞƐƟŶŐ ŚĂƐ ƚƌĂŶƐŝƟŽŶĞĚ ƚŽ ŽŶƐŝƚĞ ůŽĐĂƟŽŶƐ ĨƌŽŵ ƚŚĞ ďĞŶĐŚ ŶĂŵĞůLJ͕ 142 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ĐĐŽƌĚŝŶŐ ƚŽ ƌĞƉŽƌƚƐ͕ ƚŚĞ ƉƌŽĐƵƌĞŵĞŶƚ of T&M instruments by service providers ŝŶ ϮϬϭϬͲϭϭ ^E>͛Ɛ ƐƉĞŶƚ ǁĂƐ `20 crore, DdE>͛Ɛ ƉƌŽĐƵƌĞŵĞŶƚ ǁĂƐ `ϭϬ͘Ϭϴ ĐƌŽƌĞ͕ Vodafone’s spent was `12 crore apͲ ƉƌŽdžŝŵĂƚĞůLJ͕ ZĞůŝĂŶĐĞ ŽŵŵƵŶŝĐĂƟŽŶƐ procured 12 sets of T&M instruments worth `ϭ͘ϲϭ ĐƌŽƌĞ͕ /ĚĞĂ ĞůůƵůĂƌ ƐŚĞůůĞĚ out `ϲ͘ϱ ĐƌŽƌĞ͕ ǁŚŝůĞ dd^> ŝŶǀĞƐƚĞĚ `4 ĐƌŽƌĞ ŽŶ dΘD ŝŶƐƚƌƵŵĞŶƚƐ͘

Innovations Spirent, one of the key players in the space has also come up with innovaͲ ƟǀĞ ƐŽůƵƟŽŶƐ ŝŶ ŵŽďŝůĞ ŝŶƚĞƌŶĞƚ ͕ ĚĂƚĂ center, cloud computing, high speed Ethernet, wireless, applications, and ƐĞĐƵƌŝƚLJ ƚĞƐƟŶŐͶƚŚĞ ĂƌĞĂƐ ƚŚĂƚ ŵĂƩĞƌ most to service providers and equipͲ ŵĞŶƚ ŵĂŶƵĨĂĐƚƵƌĞƌƐ͘ dŚĞ ĐŽŵƉĂŶLJ ŝƐ ĂůƐŽ ƐƵĐĐĞƐƐĨƵůůLJ ƉƌŽǀŝĚŝŶŐ ŽŶĞͲƐƚŽƉ ƐŚŽƉ ƐŽůƵƟŽŶ ĨŽƌ >d ƚĞƌŵŝŶĂů ƐŝĚĞ͕ ĨƌŽŵ conformance to performance, physical ůĂLJĞƌ ƚŽ ĂƉƉůŝĐĂƟŽŶ ůĂLJĞƌ͕ ƐŝŶŐůĞ ƐĞƐƐŝŽŶ ƚŽ ƐĞƌǀŝĐĞ ŝŶƚĞƌĂĐƟŽŶ͕ ZΘ ƚŽ ĐĂƌƌŝĞƌ acceptance, and commits to bring the ƌĞĂů ĞŶĚͲƵƐĞƌ ĞdžƉĞƌŝĞŶĐĞ ƚŽ ůĂď ƚŽ ƐƉĞĞĚ ƵƉ ƚŚĞ ƐŵĂƌƚƉŚŽŶĞ ĚŝīƵƐŝŶŐ ƚŽ ŵŽďŝůĞ ŝŶƚĞƌŶĞƚ͘ ůŝŐŶĞĚ ǁŝƚŚ ŵŽďŝůĞ ŝŶƚĞƌŶĞƚ ƐƚƌĂƚĞŐLJ͕ ŝƚ ŝƐ ĂůƐŽ ŽīĞƌŝŶŐ ůŽĐĂƟŽŶ ƚĞƐƚ ƐŽůƵƟŽŶ ĂŵŽŶŐ ƚŚĞ ǁŽƌůĚ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞ ŬĞLJ ĨĂĐƚŽƌ ŝŶ ŵŽďŝůĞ ŶĞƚǁŽƌŬ ůŽĐĂƟŽŶ͘ tŚŝĐŚĞǀĞƌ ďĞ ƚŚĞ ůŽĐĂƟŽŶ͕ ŝŶͲŚŽƵƐĞ Žƌ on highway or on the sea, with Spirent ůŽĐĂƟŽŶ ƚĞƐƚ ƐLJƐƚĞŵ͕ ƚŚĞ ďĞƐƚ > ^ ƐĞƌǀŝĐĞ ĐŽƵůĚ ďĞ ĂĐŚŝĞǀĞĚ͘

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ENTERPRISE

T&M

ĂŶĚ ƐƉĞĐƚƌƵŵ ĂŶĂůLJnjĞƌ ĐŽŵĞƐ ŝŶ ϯ ŵŽĚĞůƐ͕ covering frequency ranges from 2 Hz to 8 GHz or 13 GHz or 26.5 GHz. DĞĂŶǁŚŝůĞ͕ ĞƌŽŇĞdž ,ŽůĚŝŶŐ ŽƌƉ͕ a global provider of microelectronic components and test and measurement equipment used by companies in the ƐƉĂĐĞ͕ ĂǀŝŽŶŝĐƐ͕ ĚĞĨĞŶƐĞ͕ ĐŽŵŵĞƌĐŝĂů ǁŝƌĞůĞƐƐ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͕ ŵĞĚŝĐĂů͕ ĂŶĚ other markets has also expanded its InĚŝĂŶ ŽƉĞƌĂƟŽŶƐ͘ dŚĞ Įƌŵ ƌĞĐĞŶƚůLJ ĂĚĚĞĚ general purpose RF signal generators and analyzers: S-Series 3 GHz and 6 GHz digital RF signal generators and 6 GHz and 13 GHZ vector signal analyzers.

Spirent has been in UMTS device testŝŶŐ ĂƐ ǁĞůů ŝŶ ŵŽďŝůĞ ƉĂĐŬĞƚ ĐŽƌĞ ƚĞƐƟŶŐ arenas for quite long. With a focus on ZΘ ĂŶĚ ƉĞƌĨŽƌŵĂŶĐĞ ƚĞƐƟŶŐ͕ ^ƉŝƌĞŶƚ ŝƐ enabling service providers to ensure that their networks and device can deliver on the voice and data service reliably with the promised quality of subscriber experience. The company sees many new opportunities in UMTS and it’s a market where it has experienced good growth over the past couple of years. It ĂůƐŽ ĞdžƉĞĐƚƐ ŐƌŽǁƚŚ ƚŽ ĐŽŶƟŶƵĞ ĨŽƌ ƚŚĞ ŶĞdžƚ ĨĞǁ LJĞĂƌƐ ĂƐ ŶĞƚǁŽƌŬƐ ĐŽŶƟŶƵĞ ƚŽ evolve to HSPA+.

EĂƟŽŶĂů ŝŶƐƚƌƵŵĞŶƚƐ ĂůƐŽ ĂŶŶŽƵŶĐĞĚ early access support for testing nextgeneration 802.11ac WLAN chipsets ĂŶĚ ĚĞǀŝĐĞƐ ǁŚŝĐŚ ĞdžĞŵƉůŝĮĞƐ ŚŽǁ E/͛Ɛ ŵŽĚƵůĂƌ͕ ƐŽŌǁĂƌĞͲĚĞĮŶĞĚ ǁŝƌĞůĞƐƐ ƚĞƐƚ ƉůĂƞŽƌŵ ĐŽŶƟŶƵĂůůLJ ĞdžƉĂŶĚƐ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞ ůĂƚĞƐƚ ĐĞůůƵůĂƌ ĂŶĚ ǁŝƌĞůĞƐƐ ĐŽŶŶĞĐƟǀity standards including 802.11ac.

NI’s 802.11ac WLAN test solution ƉƌŽǀŝĚĞƐ ŇĞdžŝďŝůŝƚLJ ŝŶ ƚĞƐƟŶŐ ϴϬϮ͘ϭϭĂĐ ĚĞǀŝĐĞƐ ŝŶ ĂĚĚŝƟŽŶ ƚŽ ƚĞƐƟŶŐ ϴϬϮ͘ϭϭĂͬďͬ ŐͬŶ ĚĞǀŝĐĞƐ͘ /ƚ ǁŽƌŬƐ ǁŝƚŚ Ă ǁŝĚĞ ƌĂŶŐĞ ŽĨ ƐŝŐŶĂů ďĂŶĚǁŝĚƚŚƐ ŝŶĐůƵĚŝŶŐ ϮϬ͕ ϰϬ͕ ϴϬ͕ and 80+80 160 MHz for both Tx and Rx for ƵƉ ƚŽ ϰdžϰ D/DK ĐŽŶĮŐƵƌĂƟŽŶƐ͘ dŚĞ Įƌŵ͕ EĂƟŽŶĂů /ŶƐƚƌƵŵĞŶƚƐ͕ ĂŶŶŽƵŶĐĞĚ ϰ ŶĞǁ E>^ŝŶŐůĞ ŽƌĂĚ Z/K board-level embedded devices featuring Ă ƌĞĂůͲƚŝŵĞ ƉƌŽĐĞƐƐŽƌ͕ ^ƉĂƌƚĂŶ ϲ ĨŝĞůĚ ƉƌŽŐƌĂŵŵĂďůĞ ŐĂƚĞ ĂƌƌĂLJ ;&W' Ϳ͕ ĂŶĂůŽŐ ĂŶĚ ĚŝŐŝƚĂů /ͬK ĂŶĚ ŵŽƌĞ ďƵŝůƚͲŝŶ ƉĞƌŝƉŚerals for custom-embedded control and ŵŽŶŝƚŽƌŝŶŐ ĂƉƉůŝĐĂƟŽŶƐ͘ dŚĞ ŶĞǁ ĚĞǀŝĐĞƐ

ƉƌŽǀŝĚĞ ĞŶŐŝŶĞĞƌƐ ǁŝƚŚ ŽīͲƚŚĞͲƐŚĞůĨ &W' and real-time processor technology through NI LabVIEW while maintaining ƚŚĞ ĐƵƐƚŽŵ /ͬK ŽŌĞŶ ƌĞƋƵŝƌĞĚ ĨŽƌ ŚŝŐŚͲ ǀŽůƵŵĞ ĚĞƉůŽLJŵĞŶƚƐ ƚŚƌŽƵŐŚ ƚŚĞ ŽƉƟŽŶ ŽĨ Ă Z/K DĞnjnjĂŶŝŶĞ ĂƌĚ ;ZD Ϳ ĐŽŶŶĞĐƚŽƌ͘ The connector provides direct access to &W' ĚŝŐŝƚĂů ŝŶƉƵƚͬŽƵƚƉƵƚ ; /KͿ ůŝŶĞƐ ĂŶĚ ĐĞƌƚĂŝŶ ƉƌŽĐĞƐƐŽƌͲƐƉĞĐŝĮĐ ĨƵŶĐƟŽŶƐ ĨŽƌ ŵĂƟŶŐ ĐƵƐƚŽŵ ĚĂƵŐŚƚĞƌ ĐĂƌĚƐ͘ ŐŝůĞŶƚ͕ ŽŶĞ ŽĨ ƚŚĞ ŵĂũŽƌ ƉůĂLJĞƌƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ ƌĞĐĞŶƚůLJ͕ ĂůŽŶŐ ǁŝƚŚ >ŝŵĞ Microsystems announced a custom ƉĂŝƌŝŶŐ ŽĨ ƚĞƐƚ ĞƋƵŝƉŵĞŶƚ͕ ƚƌĂŶƐĐĞŝǀĞƌ ƚĞĐŚŶŽůŽŐLJ͕ ĂŶĚ ĐŽŶƚƌŽů ƐŽĨƚǁĂƌĞ ƚŚĂƚ ĐŽŶƐƟƚƵƚĞƐ Ă ŶĞǁ ŵĞƚŚŽĚ ĨŽƌ ƚĞƐƟŶŐ ĂŶĚ ĞǀĂůƵĂƟŶŐ ĂĚǀĂŶĐĞĚ ǁŝƌĞůĞƐƐ ƐLJƐƚĞŵƐ͘ dŚĞ ĞǀĂůƵĂƟŽŶ ƉůĂƞŽƌŵ͕ ǁŚŝĐŚ ŝŶĐůƵĚĞƐ Ă ƐƵŝƚĞ ŽĨ ƚĞƐƚ ĞƋƵŝƉŵĞŶƚ ĂŶĚ ƐŽŌǁĂƌĞ͕ ƐĂǀĞƐ ƚŽĚĂLJ͛Ɛ ĚŝŐŝƚĂů ĂŶĚ ƐŽŌǁĂƌĞͲĚĞĮŶĞĚ ƌĂĚŝŽ ĚĞƐŝŐŶĞƌƐ ĚĞǀĞůŽƉŵĞŶƚ ƟŵĞ ĂŶĚ ĐƵƚƐ ŽƉƟŵŝnjĂƟŽŶ ĐLJĐůĞƐ͕ ŚĞůƉŝŶŐ ƚŽ ƐƉĞĞĚ new products to market.

The company also expanded its PNA-X nonlinear vector network analyzer to 67 GHz. A new 67 GHz phase-reference caliďƌĂƟŽŶ ƐƚĂŶĚĂƌĚ͕ ĐŽŶĮŐƵƌĞĚ ƚŽ ǁŽƌŬ ǁŝƚŚ ƚŚĞ ϲϳ ',nj WE Ͳy EsE ͕ ƚŽ ŵĂŬĞ ŚŝŐŚͲĨƌĞquency non-linear measurements across a very wide frequency bandwidth.

Indulging to increase its product portfolio to cash in the prevalent opƉŽƌƚƵŶŝƚŝĞƐ ŝŶ dΘD ŵĂƌŬĞƚ͕ ZŽŚĚĞ Θ Schwarz recently demonstrated its latest spectrum analyzer. The R&S FSW signal

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144 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Road Ahead T&M vendors have to work on 2 promiŶĞŶƚ ƚŚŝŶŐƐͶŽŶĞ ŝƐ͕ ƚŚĞLJ ƐŚŽƵůĚ ƉƌŽǀŝĚĞ ƵƉͲƚŽͲĚĂƚĞ ƚĞƐƟŶŐ ƚŽŽůƐ Ăƚ Ăůů ƟŵĞ ĂƐ dΘD tools are more vulnerable to become ŽďƐŽůĞƚĞ Ăƚ Ă ĨĂƐƚĞƌ ƉĂĐĞ͘ dǁŽ ŝƐ͕ ƚŚĞ ƉƌŽĐĞƐƐ ŽĨ ŵĞĂƐƵƌĞŵĞŶƚ ǀĂƌŝĞƐ͕ ĂŶĚ ŝƚ ĚŽĞƐ not guarantee a perfect measurement.

It should constantly strive for greater accuracy in order to accommodate the greater use of technology. A relief is that T&M does provide tools to measure things otherwise it is too complex to measure with other instruments.

Industry in consensus believe that ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞ ŝŶ ƚŚĞ dΘD ƐĞŐŵĞŶƚ ŝŶ India is that operators spend only 1% of their opex on T&M as compared to the ϰ ƚŽ ϲй ƐƉĞŶƚ ŐůŽďĂůůLJ͘ Ɛ ƚŚĞƐĞ ŽƉĞƌĂƚŽƌƐ ďĞƩĞƌ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ Ă ƐƚƌŽŶŐ dΘD ƉƌŽŐƌĂŵ͕ ŐƌŽǁƚŚ ǁŝůů ŝŶĐƌĞĂƐĞ ĞdžƉŽŶĞŶƟĂůůLJ͘ dŚƵƐ͕ ƚŽ ĐŽŶĐůƵĚĞ͕ ůŽŽŬŝŶŐ Ăƚ ƚŚĞ ŽǀĞƌall supply and demand chain related to the ĞŶĚͲƵƐĞƌ ƐĞŐŵĞŶƚƐ͕ ƚŚĞ ƐĞŐŵĞŶƚ ŝŶĚĞĞĚ ŝƐ ďŽƵŶĚ ƚŽ ŚĂǀĞ ĞdžƚƌĞŵĞůLJ ŐŽŽĚ ƟŵĞƐ ĂŚĞĂĚ͕ ĂƐ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ƚŽĚĂLJ ĂƌĞ ůŽŽŬŝŶŐ for an all-in-one T&M instrument that can cater to many technologies and requires less investment. However looking at the ĨƵƚƵƌĞ ƉƌŽƐƉĞĐƚƐ͕ ƚĞůĞĐŽŵ ŝŶĚƵƐƚƌLJ ŝƐ ƚŚĞ least glamorized and a dry area but one of the most crucial segments—T&M—is for sure poised for its bright innings under the spotlight and get its long awaited acknowledgment!

Ritu Singh ritus@cybermedia.co.in

ENTERPRISE

V S AT

Simplifying the VSAT Ecosystem

For many years VSAT dealt with escalating bandwidth prices and scarce satellite capacity; but the next few years will bring terabytes of bandwidth at vastly reduced costs

O

verall, VSAT players have much ŵŽƌĞ ƚŽ ŽīĞƌ ƚŚĂŶ ǁŚĂƚ ĂƉƉĞĂƌƐ͘ &Žƌ ŵĂŶLJ LJĞĂƌƐ͕ ǁĞ ŚĂǀĞ ƐĞĞŶ͕ ŚĞĂƌĚ͕ ĂŶĚ ǁƌŝƩĞŶ ĂďŽƵƚ ĞƐĐĂůĂƚŝŶŐ ďĂŶĚǁŝĚƚŚ ƉƌŝĐĞƐ ĂŶĚ ƐĐĂƌĐĞ ƐĂƚĞůůŝƚĞ ĐĂƉĂĐŝƚLJ ƚŚĂƚ ĚŽŽŵĞĚ ƚŚŝƐ ŝŶĚƵƐƚƌLJ͕ ďƵƚ ƚŚĞ ŶĞdžƚ ĨĞǁ LJĞĂƌƐ ǁŝůů ďƌŝŶŐ ƚĞƌĂďLJƚĞƐ ŽĨ ďĂŶĚǁŝĚƚŚ Ăƚ ǀĂƐƚůLJ ƌĞĚƵĐĞĚ ĐŽƐƚƐ ǁŝƚŚ ŝŶŶŽǀĂƟǀĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͘ ǀĞŶ ƚŚŽƵŐŚ s^ d ŝŶĚƵƐƚƌLJ ƐƚƌƵŐŐůĞƐ ƚŽ ĚĞƉůŽLJ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ƚƌĞŶĚƐ ǁŝƚŚ ƌĞŐƵůĂƚŽƌLJ ďŽƩůĞŶĞĐŬƐ ĂŶĚ ĐŽƐƚ ĐŽŶƐƚƌĂŝŶƚƐ͖ ǁĞ ĐĂŶŶŽƚ ĚĞŶLJ ƚŚĂƚ ƚŚĞ ŝŶĚƵƐƚƌLJ ƐƟůů ƐŚŽǁƐ Ă ƐƚĞĂĚLJ ŐƌŽǁƚŚ ǁŝƚŚ ŝŵŵĞŶƐĞ ŽƉƉŽƌƚƵŶŝƟĞƐ͘

Issues to Confront dŽĚĂLJ͕ ŝŶĚƵƐƚƌLJ ƐĞĞƐ ƚŚĞ ŶĞĞĚƐ ĂŶĚ ĚĞŵĂŶĚƐ ƚŚĂƚ ĂƌŝƐĞ ĨƌŽŵ ƚŚĞ ĐƵƌƌĞŶƚ ĂƉƉůŝĐĂƟŽŶƐ ĂƐ ǁĞůů͘ ^ŽŵĞ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ ŵŽƌĞ

ƐĞŶƐŝƟǀĞ ƚŽ ƟŵĞ ĂŶĚ ĚĞůĂLJ ĂŶĚ ŽƚŚĞƌƐ ĚĞŵĂŶĚ ŵŽƌĞ ďĂŶĚǁŝĚƚŚ͘ ^ŽŵĞ ŽĨ ƚŚĞ ŵŽƐƚ ƉŽƉƵůĂƌ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ͗ ĞŶƚƌĂůŝnjĞĚ ZW ƐLJƐƚĞŵ͕ ǀŽŝĐĞ͕ ǀŝĚĞŽ͕ ŝŶƚĞƌŶĞƚ͕ ĞƚĐ͘ ƉƉůŝĐĂƟŽŶƐ ĚĞŵĂŶĚŝŶŐ ŵŽƌĞ ďĂŶĚǁŝĚƚŚ ŚĂǀĞ ĞƐĐĂůĂƚĞĚ ĐŚĂůůĞŶŐĞƐ ŝŶ ďŽƚŚ ŽƉĞƌĂƚŝŽŶĂů ƉƌĞƉĂƌĞĚŶĞƐƐ ĂŶĚ ƚĞĐŚŶŽůŽŐŝĐĂů ŝŶǀĞƐƚŵĞŶƚƐ ĂƌĞĂƐ͕ ǁŚŝĐŚ ŚĂǀĞ ƚŽ ďĞ ĂĚĚƌĞƐƐĞĚ ƚŽ ĂĚĚƌĞƐƐ ŝŶĐƌĞĂƐŝŶŐ ĚĞŵĂŶĚƐ ĨƌŽŵ ĐƵƐƚŽŵĞƌƐ͘ /ŶĐƌĞĂƐĞĚ ĚĞŵĂŶĚ ĨŽƌ ƌĞĂůͲƟŵĞ ĂƉƉůŝĐĂƟŽŶƐ͕ ŝŶĐƌĞĂƐĞĚ ƵƐĞƌ ďĂƐĞ

ĂŶĚ ŶƵŵďĞƌ ŽĨ ĂƉƉůŝĐĂƚŝŽŶƐ ĚĞƉůŽLJĞĚ͕ ĂůŽŶŐ ǁŝƚŚ ĞdžƉĞĐƚĂƟŽŶƐ ŽĨ ƚŚĞ ĐƵƐƚŽŵĞƌ ƚŽ ƉĞƌĨŽƌŵ Ăůů ƚŚĞ ƌŽůĞƐ ĂƐ Ă ƚĞƌƌĞƐƚƌŝĂů ůŝŶŬƐ ĐĂŶ ƉĞƌĨŽƌŵ͕ ůĞĂĚƐ ƚŽ ĚĞĐƌĞĂƐĞĚ ĚŽǁŶͲ ƟŵĞ ĂŶĚ ŝŶƚĞƌŶĞƚ ƐƉĞĞĚ͘ dŚŝƐ ŝƐ ũƵƐƚ ƚŚĞ ƟƉ ŽĨ ƚŚĞ ŝĐĞďĞƌŐ͕ ƚŚĞƌĞ ĂƌĞ ǀĂƌŝŽƵƐ ŽƚŚĞƌ ŝƐƐƵĞƐ ƚŚĂƚ s^ d ŝŶĚƵƐƚƌLJ ŝƐ ĨĂĐŝŶŐ Ăƚ ƉƌĞƐĞŶƚ͗ Regulatory Constraints: ^ŝŶĐĞ d D s^ d ĂƌĞ ďƵƐƚLJ ŝŶ ŶĂƚƵƌĞ͕ ŝƚ ďĞĐŽŵĞƐ ĚŝĨĮĐƵůƚ ƚŽ ŝĚĞŶƟĨLJ ƚŚĞ ƐŽƵƌĐĞ s^ d ŐĞŶĞƌĂƟŶŐ

SHIVAJI CHATTERJEE, vice president, Hughes Communications India SANJAY GUPTA, VP, customer support (India), HCL Technologies

146 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Three in one

ENTERPRISE

V S AT

What’s in Store for VSAT n Ka-band and the new business models

n SCPC return with DVB-S2

n Carrier in Carrier & Paired Channel Multiple Access Technologies

n Business continuity in a hybrid DSL/VSAT configuration

n Improved encoders for broadcast and DTH markets

n Mobile VSAT services

if any interference. Considering this kind of issues, the Max transmit data rate for a Star Mode VSAT has been capped to 1 Mbps. Ƶƚ ƚŚĞ /ŶƚĞƌĨĞƌĞŶĐĞ ZĞĚƵĐƟŽŶ 'ƌŽƵƉ ;/Z'Ϳ has come up with various plans to reduce such kind of issues in the future.

Increased and Improved Terrestrial Services: With improved presence and performance, the need to have VSAT at many geographical places can be ruled out in favor of alternate terrestrial low-cost media. But s^ d ŝƐ ƐƟůů ĐŽŶƐŝĚĞƌĞĚ ďĞ Ă ĞdžĐĞůůĞŶƚ ďĂĐŬͲ up media for even the terrestrial media, as s^ d ŝƐ ƐƟůů ĐŽŶƐŝĚĞƌĞĚ ƚŚĞ ďĞƐƚ ŝŶ ƚĞƌŵƐ ŽĨ ƌĞůŝĂďŝůŝƚLJ ĂŶĚ ƵƉͲƟŵĞ ŐƵĂƌĂŶƚĞĞƐ͘ Bandwidth Crunch: ƵĞ ƚŽ ŝŶŇƵdž ŽĨ various DTH operators, there is a huge crunch of satellite bandwidth and this ŚĂƐ ůĞĂĚ /^ZK Ŷƚƌŝdž ŽƌƉŽƌĂƟŽŶ ƚŽ ůŽŽŬ for satellite transponder bandwidth with foreign satellite operators.

VSAT-oligopoly Market: Even though ƚŚĞ s^ d ŝŶĚƵƐƚƌLJ ŝƐ Ă ŶŝĐŚĞ ŵĂƌŬĞƚ͕ ĮĞƌĐĞ ƉƌŝĐĞ ĐŽŵƉĞƟƟŽŶ ŚĂƐ ůĞĚ ƚŽ ƌĞĚƵĐĞĚ ŽƉĞƌĂƟŶŐ ƉƌŽĮƚƐ͘ dŽ ĐŽƵŶƚĞƌ ƌĞĚƵĐĞĚ ƉƌŽĮƚƐ͕ VSAT service providers are looking at variŽƵƐ ƚĞĐŚŶŽůŽŐŝĐĂů ŝŶŶŽǀĂƟŽŶƐ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ŽƉĞƌĂƟŶŐ ĐŽƐƚ ĂŶĚ ŝŶĐƌĞĂƐĞ ƚŚĞ ƉƌŽĮƚƐ͘

Reasons to Smile The reasons to smile are millions in spite of ďŽƩůĞŶĞĐŬƐ͘ /ŶĚƵƐƚƌLJ ŝƐ ĂŐŐƌĞƐƐŝǀĞůLJ ďƌŝŶŐŝŶŐ ŝŶ ŝŶŶŽǀĂƟŽŶ ƐŽůƵƟŽŶƐ ƚŽ ĐƌĂĐŬ ĂďŽǀĞͲ ŵĞŶƟŽŶĞĚ ďŽƩůĞŶĞĐŬƐ ĨŽƌ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ case. And, the VSAT industry is bringing the cost of ownership and improved bandwidth on the given spectrum. Comparatively, today the cost of VSAT and its deployment ĐŽƐƚƐ ĂƌĞ Ăƚ ĂŶ ĂůůͲƟŵĞ ůŽǁ ůĞǀĞů͘ Since an installed VSAT with integrated router costs approximately the same as a medium-level router, so it’s the most atƚƌĂĐƟǀĞ ĐŽƐƚ ŽƉƟŽŶ ǁŚĞƌĞ ƚŚĞ ďĂŶĚǁŝĚƚŚ requirement is small to medium, and for

n Consumer market opportunities

access purposes. With Ka-band, the cost per bit will reduce manifold and will be ĐŽŵƉĞƟƟǀĞ ǁŝƚŚ ƚĞƌƌĞƐƚƌŝĂů ĂŶĚ ǁŝƌĞůĞƐƐ ŽƉƟŽŶƐ ƚŽŽ͘ /Ĩ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƉĞƌŵŝƚƐ ƵƐĞ ŽĨ Ϭ͘ϳϰŵ ĂŶƚĞŶŶĂ ;ůŝŬĞ ŝŶ ŽƚŚĞƌ ĐŽƵŶƚƌŝĞƐͿ͕ then the cost of deployment of VSAT will reduce by 20%.

Despite massive progressive changes, the current VSAT ecosystem cannot be ĞŶƟƌĞůLJ ƚƌĂŶƐĨŽƌŵĞĚ͘ ^ŝŵŝůĂƌůLJ͕ ƚŚĞ ĚĞĂƚŚ of C-band services was heralded by some when Ku-band became common, yet this has not happened.

In the same way, both C- and Ku-band services will endure in many segments of the telecom market despite the advent of Ka. Some highly specialized VSAT service providers will have to plan just how to incorporate Ka-band services into their ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶƐ͕ ǁŚŝůĞ ŽƚŚĞƌƐ ǁŝůů ŚĂǀĞ a steeper learning curve as they are forced ƚŽ ƌĞͲĞdžĂŵŝŶĞ ƚŚĞ ĞdžƉĞƌƟƐĞ ĂŶĚ ǀĂůƵĞ ƚŚĞLJ ďƌŝŶŐ ǁŝƚŚ ƚŚĞŝƌ ƐĂƚĞůůŝƚĞ ƐŽůƵƟŽŶƐ͘ The communication technology, in ƉĂƌƟĐƵůĂƌ s^ d͕ ŝƐ ĂŶ ŝŶŶŽǀĂƟŽŶͲĚƌŝǀĞŶ industry developing various technologies, which have led to an overall decrease in the total cost of ownership. The various innovations include DVB-S2 with ACM, SCPC with DVB-S2, advancement in coding techniques, RF NMS, VNO, umbrella NMS, SOTM, etc. These technological advances ŚĂǀĞ ůĞĂĚ ƚŽ ŚŝŐŚ ƵƉͲƟŵĞ ĂŶĚ ƉĞƌĨŽƌŵĂŶĐĞ improvements.

Considering the higher uptime that VSAT provides, it does have a lot of business sense. The only disadvantage which leads to higher cost is the bandwidth cost. The new technologies are introducing various ŝŶŶŽǀĂƟŽŶƐ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ĞĸĐŝĞŶƚ ƵƟůŝnjĂƟŽŶ ŽĨ ďĂŶĚǁŝĚƚŚ ďLJ ŝŶƚƌŽĚƵĐŝŶŐ ŚŝŐŚĞƌ

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ŵŽĚƵůĂƟŽŶ ĂŶĚ ĐŽĚŝŶŐ ƚĞĐŚŶŝƋƵĞƐ͘ tŝƚŚ ƚŚĞ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ <ĂͲďĂŶĚ͕ ƚŚĞ ĐŽƐƚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ǀĞƌLJ ĐŽŵƉĞƟƟǀĞ͘ dŚĞ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ <ĂͲďĂŶĚ ƚĞĐŚŶŽůŽgies will even bring down the cost of the bandwidth. As everyone knows that the bandwidth is the most costly resource, hence by bringing down the cost of bandǁŝĚƚŚ ďLJ ŐĞƫŶŐ ŚŝŐŚĞƌ ĚĂƚĂ ƌĂƚĞ ŽŶ ƚŚĞ bandwidth, leads to lower cost of bandwidth for the end-user, which will make the s^ d ŝŶĚƵƐƚƌLJ ŵŽƌĞ ĐŽŵƉĞƟƟǀĞ͘

Key Happenings There are many major developments happening in VSAT industry, but a few of ƚŚĞŵ ĂƌĞ ǀĞƌLJ ŝŶƚĞƌĞƐƟŶŐ ĂƐ ƚŚĞLJ ǁŝůů ŶŽƚ only decide the future course of VSAT industry but also expand the scope of VSAT ŵŽĚĞŵƐ ƵƟůŝƚLJ ĂŵŽŶŐ ǀĂƌŝŽƵƐ ǀĞƌƟĐĂůƐ ůŝŬĞ banking, e-governance, media, SME, retail, ĞĚƵĐĂƟŽŶ͕ ĂŶĚ ĚĞĨĞŶƐĞ͘ dŚĞƐĞ ŝŶƚĞƌĞƐƟŶŐ developments are: n Ka-band: Since Ka-band is the future ĂŶĚ ǁŝƚŚ ĚƌĂƐƟĐĂůůLJ ƌĞĚƵĐĞĚ ƉƌŝĐĞƐ ǁŝůů ŵĂŬĞ s^ d Ă ĐŽŵƉĞƟƟŽŶ ƚŽ ƚŚĞ ƚĞƌƌĞƐƚƌŝĂů service providers. n Carrier in Carrier & Paired Channel DƵůƟƉůĞ ĐĐĞƐƐ͗ These are bandwidth-saving technologies which exploit the excess power available with the satellites and reuse the bandwidth again. n Improved Encoders for Broadcast and DTH Markets: The latest encoders have greatly reduced the bandwidth required over ƚŚĞ Ăŝƌ͘ dŚŝƐ ĞīĞĐƟǀĞůLJ ŵĞĂŶƐ ďĞƩĞƌ ƋƵĂůŝƚLJ ŽĨ ǀŝĚĞŽ ƚƌĂŶƐŵŝƩĞĚ ǁŝƚŚ ůĞƐƐ ďĂŶĚǁŝĚƚŚ͘ n SCPC Return with DVB-S2: This ƚLJƉĞ ŽĨ ĐŽŵďŝŶĂƟŽŶ ŝƐ ƐƵŝƚĂďůĞ ĨŽƌ ŚŝŐŚ ďĂŶĚǁŝĚƚŚ ƌĞƋƵŝƌĞŵĞŶƚ ĂŶĚ ĂůƐŽ ƌĞĂůͲƟŵĞ ĂƉƉůŝĐĂƟŽŶƐ ƚŽŐĞƚŚĞƌ ĂŶĚ ƐƟůů ďĞ ĂďůĞ ƚŽ reduce the total cost of ownership.

Other developments include use of smaller antennas for easier deployment; ƵƐĞ ŽĨ ĞŶŚĂŶĐĞĚ W Ɛ ĨŽƌ ďĞƩĞƌ ƐĞĐƵƌŝƚLJ throughout and triple-play integration; use of latest coding for higher bandwidth and lower cost per bit; mobile VSATs for use in strategic areas like police, railways, defense; multiple warehouse for faster ĚĞůŝǀĞƌŝĞƐ ĂŶĚ ŝŶƐƚĂůůĂƟŽŶ ƚŽŽůƐ ŝŶƚĞŐƌĂƚĞĚ on mobile phones and iPads.

Akanksha Singh akankshas@cybermedia.co.in

ENTERPRISE

NETWORK SECURITY

Ready, Set, Go...

Network security can be best ensured by assessing risks, designing a security policy, building an architecture based on it and then deploying suitable tools

T

he ever-increasing demand for ĚĂƚĂ ĐŽŶƐƵŵƉƟŽŶ ŚĂƐ ĐŽŵƉĞůůĞĚ network expansion across enterprises and they are running Ă ƉůĞƚŚŽƌĂ ŽĨ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ŝŶ ƚƵƌŶ drives many businesses of the enterprises.

The growth and expansion of enterprise ŶĞƚǁŽƌŬƐ͕ ĂŶĚ ŝŶĐƌĞĂƐŝŶŐ ƌĞůŝĂŶĐĞ ŽĨ ďƵƐŝnesses on them, have given rise to new ĐŚĂůůĞŶŐĞƐ ŽĨ ƐĞĐƵƌŝŶŐ ƚŚĞƐĞ ŶĞƚǁŽƌŬƐ͘ Ɛ the security environment worsens due to Ă ĐŽŵƉůĞdž ƐĞƚ ŽĨ ƚŚƌĞĂƚƐ ĂŶĚ ǀƵůŶĞƌĂďŝůŝƟĞƐ͕ ŶĞƚǁŽƌŬ ƐĞĐƵƌŝƚLJ ŵƵƐƚ ďĞ ĚĞĂůƚ ǁŝƚŚ Ăƚ ĚŝīĞƌĞŶƚ ůĞǀĞůƐ ĂŶĚ ŝŶ Ă ŵƵĐŚ ŵŽƌĞ comprehensive manner than it is being done today. Ɛ ƚŚĞ ĐŽŵƉůĞdžŝƚLJ ĂŶĚ ŶƵŵďĞƌ ŽĨ threats increases, the menace cannot ďĞ ĨŽƵŐŚƚ ũƵƐƚ ǁŝƚŚ ĐŽŵƉůĞdž ƐŽůƵƟŽŶƐ that most enterprises don’t understand.

Network security can be best ensured by ĨŽůůŽǁŝŶŐ Ă ƉƌŽĐĞƐƐ͕ ĂƐƐĞƐƐŝŶŐ ĂŶĚ ĚĞƚĞƌŵŝŶŝŶŐ ƌŝƐŬƐ͕ ĚĞƐŝŐŶŝŶŐ Ă ƐĞĐƵƌŝƚLJ ƉŽůŝĐLJ͕ ďƵŝůĚŝŶŐ Ă ƐĞĐƵƌŝƚLJ ĂƌĐŚŝƚĞĐƚƵƌĞ ďĂƐĞĚ ŽŶ ŝƚ ĂŶĚ ƚŚĞŶ ůŽŽŬŝŶŐ ĨŽƌ ƚŽŽůƐ ƚŚĂƚ ĂƌĞ ĂůŝŐŶĞĚ ǁŝƚŚ ŝƚ͘ Ŷ ĞŶƚĞƌƉƌŝƐĞ ŵƵƐƚ ĐŽŶƐƚĂŶƚůLJ ĐŚĂŶŐĞ ĂŶĚ ŵŽŶŝƚŽƌ ƚŚĞ ƐĞĐƵƌŝƚLJ ƉŽůŝĐLJ ĂŶĚ ƐLJƐƚĞŵ ŝŶ ĂĐĐŽƌĚĂŶĐĞ ǁŝƚŚ ƚŚĞ ĐŚĂŶŐĞƐ ŝŶ ƚŚĞ ĞdžƚĞƌŶĂů ĞŶǀŝƌŽŶŵĞŶƚ ĂŶĚ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ŝƚ ĨŽůůŽǁƐ͘

ƚŚĂƚ ĞŶƚĞƌƉƌŝƐĞƐ ĐĂŶ ĂīŽƌĚ ƚŽ ŝŐŶŽƌĞ ĂŶLJ of them. For enterprises, security threats ƉŽƵƌ ŝŶ ĨƌŽŵ Ăůů ĚŝƌĞĐƟŽŶƐ͘ dŚĞƐĞ ƚŚƌĞĂƚƐ ĐŽƵůĚ ďĞ ŝŶ ĨŽƌŵ ŽĨ ƚŚĞ ĨŽůůŽǁŝŶŐ͗ WŚLJƐŝĐĂů ƚŚƌĞĂƚƐ͕ ĞŶǀŝƌŽŶŵĞŶƚĂů ƚŚƌĞĂƚƐ͕ ƵŶĂƵƚŚŽƌŝnjĞĚ ĂĐĐĞƐƐ͕ ŵĂůŝĐŝŽƵƐ ŵŝƐƵƐĞ͕ ƵŶŝŶƚĞŶƟŽŶĂů ; ĐĐŝĚĞŶƚĂůͿ ĞƌƌŽƌƐ ĂŶĚ ŽŵŝƐƐŝŽŶƐ͕ ŝŶƚĞŶƟŽŶĂů ǁŚŝĐŚ ŝŶĐůƵĚĞƐ ŝŶƐŝĚĞƌƐ͕ ǀŝƌƚƵĂů ŝŶƐŝĚĞƌƐ ;ďLJ ƉůĂŶƟŶŐ Ă dƌŽũĂŶ ŝŶƐŝĚĞ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŽ ŽďƚĂŝŶ ŝŶĨŽƌŵĂƟŽŶͿ ĂŶĚ ŽƵƚƐŝĚĞƌƐ͖ ŝĚĞŶƟƚLJ ƚŚĞŌ͕ ǀŝƌƵƐ͕ ĚĂƚĂ ůĞĂŬĂŐĞ͕ ĂŶĚ ŽŶůŝŶĞ ďĂŶŬŝŶŐ ĨƌĂƵĚ ;ĨŽƌ ďĂŶŬŝŶŐ ŝŶĚƵƐƚƌLJ͕ ĂŶĚ ŝŶĐůƵĚĞƐ ƉŚŝƐŚŝŶŐ͕ ĨĂƌŵŝŶŐ ĂŶĚ ŝĚĞŶƟƚLJ ƚŚĞŌͿ͘ dŚŽƵŐŚ ƚŚĞ ƐĞĐƵƌŝƚLJ ƚŚƌĞĂƚƐ ƌĞŵĂŝŶ ĂůŵŽƐƚ ƚŚĞ ƐĂŵĞ LJĞĂƌ ďLJ LJĞĂƌ͕ ƚŚĞLJ ƐŝŵƉůLJ ĂƐƐƵŵĞ ŶĞǁ ĂǀĂƚĂƌƐ ĞǀĞƌLJ ƟŵĞ ƚŚĞLJ ĂƉƉĞĂƌ͘ But the biggest threats, the enterprises ƐŚŽƵůĚ ĐŽŶƐŝĚĞƌ ĂƌĞ͗ n Complacency: DĂŶLJ ŽƌŐĂŶŝnjĂƟŽŶƐ ĨĂŝů ƚŽ ƚĂŬĞ ƚŚƌĞĂƚƐ ƚŽ ƚŚĞŝƌ ƐĞĐƵƌŝƚLJ ƐĞƌŝŽƵƐůLJ͕ ƚĂŬŝŶŐ ŝŶƐƚĞĂĚ ƚŚĞ ǀŝĞǁ͕ ͞/ƚ ǁŽŶ͛ƚ ŚĂƉƉĞŶ ƚŽ ƵƐ͘͟ dŚĞ ĮƌƐƚ ƐƚĞƉ ƚŽǁĂƌĚƐ ƐĂĨĞŐƵĂƌĚŝŶŐ ŝŶĨŽƌŵĂƟŽŶ ĨƌŽŵ ŚĂƌŵ ŝƐ recognizing that threats do exist and ĚĞĐŝĚŝŶŐ ƚŚĂƚ ŝŶĨŽƌŵĂƟŽŶ ǁĂƌƌĂŶƚƐ ƐĞcurity measures.

n WŽŽƌ džĞĐƵƟŽŶ͗ ,ĂůĨͲŚĞĂƌƚĞĚ ƐĞcurity measures are worse than none at Ăůů͘ Ŷ ŝŶĂĚĞƋƵĂƚĞ ƐĞĐƵƌŝƚLJ ƐLJƐƚĞŵ ŶŽƚ ŽŶůLJ ĨĂŝůƐ ƚŽ ŬĞĞƉ ŽƵƚ ƚŚƌĞĂƚƐ͕ ďƵƚ ĂůƐŽ ŽĨĨĞƌƐ Ă ĨĂůƐĞ ƐĞŶƐĞ ŽĨ ƐĞĐƵƌŝƚLJ ƚŽ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͘ n The Naive Employee: Human nature ĐĂŶ ďĞ ƚŚĞ ǁĞĂŬĞƐƚ ůŝŶŬ ŝŶ ĂŶLJ ƐĞĐƵƌŝƚLJ ƌĞŐŝŵĞ͘ DĂŶLJ ƵƐĞƌƐ ĮŶĚ ƐĞĐƵƌŝƚLJ ƉƌŽĐĞdures a nuisance and skip them to get the job done. To combat this, nothing beats ĐŽŶƟŶƵĞĚ ĞĚƵĐĂƟŽŶ ĂŶĚ ĞŵƉŽǁĞƌŵĞŶƚ of users.

Security Trends ‘The bad guys are making money’-this ŝƐ ƚŚĞ ƚƌĞŶĚ͘ dŚŝƐ ŝƐ Ă ƌĞĂůůLJ ĚĂŶŐĞƌŽƵƐ trend that has been going on now for three years and since they are making ŵŽŶĞLJ͕ ƚŚĞƌĞ ŝƐ ƚŚĞ ŝŶĐĞŶƟǀĞ ĨŽƌ ƚŚĞŵ ƚŽ ĐŽŶƟŶƵĞ͘ dŚĞLJ ĂůƐŽ ŚĂǀĞ ŵŽƌĞ ƌĞƐŽƵƌĐĞƐ ƚŽ ĐŽŵĞ ƵƉ ǁŝƚŚ ĞǀĞŶ ŶĂƐƟĞƌ ƚŚƌĞĂƚƐ͘ dŚĞƌĞ ŚĂƐ ďĞĞŶ Ă ŐƌĂĚƵĂů ĂƫƚƵĚĞ ĐŚĂŶŐĞ ŽĨ ĐƵƐƚŽŵĞƌƐ ǁŚŽ ĂƌĞ ŐŽŝŶŐ ŝŶ ĨŽƌ ŵƵůƟƉůĞ ƉƌŽĚƵĐƚƐ ĨŽƌ ƐƉĞĐŝĂůŝnjĞĚ ƉƵƌƉŽƐĞƐ͘ KƌŐĂŶŝnjĂƟŽŶƐ ĂƌĞ ŐŽŝŶŐ ŝŶ ĨŽƌ hŶŝĮĞĚ dŚƌĞĂƚ DĂŶĂŐĞŵĞŶƚ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ďLJ

Key Threats dŚĞƌĞ ŝƐ ŶŽƚŚŝŶŐ ĐĂůůĞĚ ŵŝŶŽƌ Žƌ ŵĂũŽƌ ƚŚƌĞĂƚƐ ĨŽƌ ĞŶƚĞƌƉƌŝƐĞƐ͘ ^ĞĞŵŝŶŐůLJ ŵŝŶŽƌ ƚŚƌĞĂƚƐ ƚƵƌŶ ŽƵƚ ƚŽ ďĞ ŵĂũŽƌ ŽŶĞƐ ŽŶůLJ ĂŌĞƌ ĂƩĂĐŬƐ ŚĂƉƉĞŶ͘ dŚĞƌĞ ŝƐ ŶŽ ǁĂLJ

HEMAL PATEL, CEO Elitecore Technologies VISHAK RAMAN, sr regional director, India & Saarc, Fortinet

150 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ENTERPRISE

NETWORK SECURITY

Managed Security Service Providers: Multifold Benefits 24x7 Monitoring It is estimated that almost 60% of the attacks happen during the graveyard shift—a period where availability of skilled resources is always in question. To proactively detect and respond to attacks, 24x7 monitoring becomes an imperative. 24x7 monitoring involves a three-shift operation.

Powerful Event Correlation In a corporate environment, event handling tends to become people dependent. Given the inconsistency in event occurrence, it becomes difficult to co-relate similar incidents to detect an attack. MSSPs provide automated event co-relation capabilities that list events with similar patterns and co-relate them to detect an attack.

Managing False Alerts False positives constitute 99% of total security alerts, making it extremely difficult to segregate the 1% of real alerts. MSSPs have automated tools that segregate the 1% actual attacks from the false positives making security management a much easier task.

Emergency Response Emergency response becomes difficult if an enterprise is managing its security inhouse.

The security team is either not available or doesn’t have adequate tools, processes, policies to respond to an attack. MSSPs operate on SOPs that ensure near real-time response to all security incidents.

Reporting and Documenting Events In-house reporting tools provide limited or no visibility into the security infrastructure.

Reporting becomes extremely crucial for forensics and also to analyze the type of event and method to counter it. MSSPs provide real-time visibility into the security infrastructure letting a CIO know the status of his network at any point of time.

Trained and Dedicated Professionals Certified security professionals at an MSSP undergo extensive security training and rigorous background checks prior to managing or monitoring an organization’s equipment.

Guaranteed Responsiveness An MSSP begins escalation the moment a problem is detected and the source is identified. Aggressive Service Level Agreements (SLAs) ensure that an organization will be notified immediately.

Enhanced Internet Security This is critical, if governments and businesses are to move high-value transactions and sensitive information online. For many organizations, a managed security service represents the most effective approach to deploying enhanced internet security.

ǁŚŝĐŚ Ă ƐŝŶŐůĞ ĚĞǀŝĐĞ ƉĞƌĨŽƌŵƐ ƚŚĞ ƌŽůĞ ŽĨ Ă ĮƌĞǁĂůů͕ ĂŶƟͲǀŝƌƵƐ͕ ĂŶĚ / ^ ĞƋƵŝƉŵĞŶƚ͘ /KƐ ĂƌĞ ŝŶĐƌĞĂƐŝŶŐůLJ ŐŽŝŶŐ ŝŶ ĨŽƌ /ŶĨŽƌŵĂƚŝŽŶ ^ĞĐƵƌŝƚLJ DĂŶĂŐĞŵĞŶƚ ^LJƐƚĞŵƐ ǁŚŝĐŚ ŐŝǀĞ ƚŚĞŵ Ă ϯϲϬͲĚĞŐƌĞĞ ůŽŽŬ Ăƚ ŝŶĨŽƌŵĂƟŽŶ ƐLJƐƚĞŵƐ ĂŶĚ ĚĂƚĂ͕ ĂŶĚ ŝŶĐůƵĚĞ ŵĞĂƐƵƌĞƐ ƚŽ ŵŝƟŐĂƚĞ Ăůů ĨŽƌŵƐ ŽĨ ƚŚƌĞĂƚƐ͘ DĂŶLJ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂƌĞ ĨŽĐƵƐŝŶŐ ŽŶ ŶĞƚǁŽƌŬ ƐĞĐƵƌŝƚLJ ďƵƚ ƚŚĞ ƚƌĞŶĚ ŝƐ ŐŽŝŶŐ ƚŽ ĐŚĂŶŐĞ ĂƐ ŽƌŐĂŶŝnjĂƟŽŶƐ ŚĂǀĞ ƐƚĂƌƚĞĚ ŐŝǀŝŶŐ ƉƌŝŽƌŝƚLJ ƚŽ ƐĞĐƵƌĞ ƚŚĞŝƌ ĚĂƚĂďĂƐĞ͘

Outsourcing Security Management dŽ ŽƵƚƐŽƵƌĐĞ Žƌ ŶŽƚ ƚŽ ŽƵƚƐŽƵƌĐĞ ƐĞĐƵƌŝƚLJ ŵĂŶĂŐĞŵĞŶƚ ŝƐ Ă ĚŝĨĨŝĐƵůƚ

ĐĂůů ĨŽƌ /KƐ͘ dŚĞ ƉƌŽŵŝƐĞĚ ďĞŶĞĮƚƐ ŽĨ ŽƵƚƐŽƵƌĐĞĚ ƐĞĐƵƌŝƚLJ ĂƌĞ ĂƩƌĂĐƟǀĞ͘ dŚĞ ƉŽƚĞŶƟĂů ƚŽ ƐŝŐŶŝĮĐĂŶƚůLJ ŝŶĐƌĞĂƐĞ ŶĞƚǁŽƌŬ ƐĞĐƵƌŝƚLJ ǁŝƚŚŽƵƚ ŚŝƌŝŶŐ ŚĂůĨ Ă ĚŽnjĞŶ ƉĞŽƉůĞ Žƌ ƐƉĞŶĚŝŶŐ Ă ĨŽƌƚƵŶĞ ŝƐ ŝŵƉŽƐƐŝďůĞ ƚŽ ŝŐŶŽƌĞ͘ /Ŷ ĐŽƵŶƚƌŝĞƐ ůŝŬĞ :ĂƉĂŶ ĂŶĚ ^ŽƵƚŚ <ŽƌĞĂ͕ ƚŚĞ ƐĞĐƵƌŝƚLJ ŽĨ ƚŚĞ ŶĞƚǁŽƌŬƐ ŚĂƐ ŵŽǀĞĚ ƚŽǁĂƌĚƐ ĂŶ ŽƵƚƐŽƵƌĐĞĚ ŵĂŶĂŐĞŵĞŶƚ ŬŝŶĚ ŽĨ ĞŶǀŝƌŽŶŵĞŶƚ͘ /Ŷ /ŶĚŝĂ͕ ŽƵƚƐŽƵƌĐŝŶŐ ŽĨ ƐĞĐƵƌŝƚLJ ŝƐ ƐƟůů Ă ƚŽƵŐŚ ĚĞĐŝƐŝŽŶ ĨŽƌ ŶĞƚǁŽƌŬ ŵĂŶĂŐĞƌƐ͘ ^ůŽǁůLJ ƚŚĞ ŽƵƚůŽŽŬ ŝƐ ĐŚĂŶŐŝŶŐ ĂŶĚ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ Ă ƌŝƐĞ ŝŶ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ƐĞƌǀŝĐĞƐ ƐƉĂĐĞ͘ dŚŽƵŐŚ ƚŚĞ ĞŶƚĞƌƉƌŝƐĞƐ ĂƌĞ ƐŚLJŝŶŐ ĨƌŽŵ ĐŽŵƉůĞƚĞůLJ ŚĂŶĚŝŶŐ ŽǀĞƌ ƚŚĞ ƐĞĐƵƌŝƚLJ ƚŽ

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a third party, remote management from Ă ĐĞŶƚƌĂů ůŽĐĂƟŽŶ ŝƐ ƚĂŬŝŶŐ Žī͘ KǀĞƌ ƚŚĞ ƉĂƐƚ ĨĞǁ LJĞĂƌƐ͕ ǁĞ͛ǀĞ ƐĞĞŶ ŵĂŶLJ ĚŝīĞƌĞŶƚ ĐŽŵƉĂŶŝĞƐ ŽīĞƌŝŶŐ ĚŝĨĨĞƌĞŶƚ ĐĂƉĂďŝůŝƚŝĞƐ ƵŶĚĞƌ ƚŚĞ ŐĞŶĞƌĂů ĐĂƚĞŐŽƌLJ ŽĨ ͚ŵĂŶĂŐĞĚ ƐĞĐƵƌŝƚLJ ƐĞƌǀŝĐĞƐ͛͘ dŚĞ ĮĞůĚ ŝƐ ƐŽ ĐŽŶĨƵƐŝŶŐ ƚŚĂƚ ĞǀĞŶ ƚŚĞ ŝŶĚƵƐƚƌLJ ĂŶĂůLJƐƚƐ ĐĂŶ͛ƚ ĂŐƌĞĞ ŽŶ ŚŽǁ ƚŽ ĐĂƚĞŐŽƌŝnjĞ ƚŚĞ ƐĞƌǀŝĐĞƐ ŽīĞƌĞĚ͘ KŶĞ ŽĨĨĞƌƐ ǀƵůŶĞƌĂďŝůŝƚLJ ƐĐĂŶ͕ ĂŶŽƚŚĞƌ ŵĂŶĂŐĞĚ ƐĞĐƵƌŝƚLJ ƉŽůŝĐŝĞƐ ĂŶĚ ƐŽŵĞŽŶĞ ĞůƐĞ ŽīĞƌƐ ŶĞƚǁŽƌŬ ŵŽŶŝƚŽƌŝŶŐ ƐĞƌǀŝĐĞƐ͕ ĞƚĐ͘ ^ĞĐƵƌŝƚLJ ŵĂŶĂŐĞŵĞŶƚ ƐŚŽƵůĚ ďĞ ŽƵƚƐŽƵƌĐĞĚ ƚŽ Ă ƌĞůŝĂďůĞ DĂŶĂŐĞĚ ^ĞĐƵƌŝƚLJ ^ĞƌǀŝĐĞ WƌŽǀŝĚĞƌƐ ;D^^WƐͿ͘ dŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ƚŚĂƚ ĐĂŶ ďĞ ĂĚŽƉƚĞĚ ŝŶĐůƵĚĞ͗ DĂŶĂŐŝŶŐ ^ĞĐƵƌŝƚLJ /ŶĨƌĂƐƚƌƵĐƚƵƌĞ ĨƌŽŵ ƚŚĞ ƉĂƌƚŶĞƌ͛Ɛ ůŽĐĂƟŽŶ ^ĞĐƵƌŝƚLJ KƉĞƌĂƟŽŶ ĞŶƚĞƌ ;^K Ϳ͕ Žƌ ďƵŝůĚŝŶŐ Ă ĐĂƉƟǀĞ ^ĞĐƵƌŝƚLJ KƉĞƌĂƟŽŶ ĞŶƚĞƌ ;^K Ϳ ǁŝƚŚŝŶ ƚŚĞ ĐƵƐƚŽŵĞƌ͛Ɛ ƉƌĞŵŝƐĞƐ͘ ,ŽǁĞǀĞƌ͕ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĨŝŶĂůůLJ ĂĚŽƉƚĞĚ ŶĞĞĚƐ ƚŽ ďĞ ĐŚŽƐĞŶ ďĂƐĞĚ ŽŶ ƚŚĞ ĐƵƐƚŽŵĞƌ͛Ɛ ƌĞƋƵŝƌĞŵĞŶƚ ĂŶĚ ĂĐĐĞƉƚĞĚ ƐĞƌǀŝĐĞ ůĞǀĞů ĂŐƌĞĞŵĞŶƚƐ ;^> Ϳ͘

A Tough Task at Hand /K ŚĂƐ Ă ƚŽƵŐŚ ƚĂƐŬ͘ ,Ğ ŚĂƐ ƚŽ ĞŶƐƵƌĞ ƚŚĞ ƐĞĐƵƌŝƚLJ ŽĨ ƚŚĞ ŶĞƚǁŽƌŬ͕ ďƵƚ ĂůƐŽ ǁŽƌŬ ǁŝƚŚŝŶ Ă ƐƉĞĐŝĮĞĚ ďƵĚŐĞƚ͘ ,Ğ ŝƐ ƵŶĚĞƌ ƉƌĞƐƐƵƌĞ ƚŽ ŽƉƟŵŝnjĞ ƚŚĞ ZŽ/ ŽŶ ŽŶĞ ŚĂŶĚ͕ ǁŚŝůĞ ŚĂǀŝŶŐ ƚŽ ƐĞƌǀĞ ƚŚĞ ůĂƚĞƐƚ ƵƉŐƌĂĚĞƐ ŽŶ ƚŚĞ ŽƚŚĞƌ͘ ,Ğ ŚĂƐ ƚŽ ƉůĂŶ ŚŝƐ ƐĞĐƵƌŝƚLJ ƉŽůŝĐLJ ĂŶĚ ĂƌĐŚŝƚĞĐƚƵƌĞ ŬĞĞƉŝŶŐ ůŽŶŐͲƚĞƌŵ ŐŽĂůƐ ŝŶ ŵŝŶĚ ĂŶĚ ĂůƐŽ ĚĞĂů ǁŝƚŚ ŵƵůƟƉůĞ ǀĞŶĚŽƌƐ ŝŶ Ă ĨĂƐƚͲĐŚĂŶŐŝŶŐ ƚĞĐŚŶŽůŽŐLJ ĞŶǀŝƌŽŶŵĞŶƚ͘ dŚĞ ĂĚǀŝĐĞ ƚŽ ƚŚĞ /K ŝƐ ƚŽ ĂĚŽƉƚ ƚŚĞ ďĞƐƚ ƉƌĂĐƟĐĞƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ ,ŽǁĞǀĞƌ͕ ŚĞ ƐŚŽƵůĚ ĂůƐŽ ŬĞĞƉ ŝŶ ŵŝŶĚ ŚŝƐ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ ĚŽƉƟŶŐ ƚŚĞ ďĞƐƚ ŽĨ ďƌĞĞĚ ŵŝŐŚƚ ŶŽƚ ĂůǁĂLJƐ ďĞ ƐƵĐĐĞƐƐĨƵů͘ ^ĞĐƵƌŝƚLJ ƐŽůƵƟŽŶƐ ƐŚŽƵůĚ ďĞ ĐƵƐƚŽŵͲďƵŝůƚ ĂŶĚ ďĞ ǀĞƌLJ ƐƉĞĐŝĨŝĐ ƚŽ ĞĂĐŚ ďƵƐŝŶĞƐƐ͛ ŶĞĞĚƐ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ dŚĞ ŬĞLJ ĐŚĂůůĞŶŐĞ ĨŽƌ ĂŶLJ /K ŝƐ ƚŽ ŵĂŬĞ ƚŚĞ ŽǀĞƌĂůů ƐĞĐƵƌŝƚLJ ƐƚƌĂƚĞŐLJ͘ ŶĚ ǁŚŝůĞ ĚŽŝŶŐ ƚŚŝƐ ŚĞ ŚĂƐ ƚŽ ĂƐƐĞƐƐ ŚŝƐ ĐƵƌƌĞŶƚ ƌĞƋƵŝƌĞŵĞŶƚ ůŽŽŬŝŶŐ Ăƚ ĨƵƚƵƌĞ ŐƌŽǁƚŚ ĂŶĚ ĂůƐŽ ŝĚĞŶƟĨLJ ĐƌŝƟĐĂů ĂƌĞĂƐ ƚŽ ďĞ ĂĚĚƌĞƐƐĞĚ͘ WƌĞƉĂƌŝŶŐ Ă ƌŽĂĚŵĂƉ ĂŌĞƌ ƚĂŬŝŶŐ ŝŶƚŽ ĂĐĐŽƵŶƚ ĞƐĐĂůĂƟŽŶƐ ĂŶĚ ƐĐĂůĂďŝůŝƚLJ͕ ŝƐ Ă ŐŽŽĚ ǁĂLJ ƚŽ ƐƚĂƌƚ͘ Gyana Ranjan Swain gyanas@cybermedia.co.in

ENTERPRISE

M VA S

Music to the Ears Mobile VAS will be the mover and shaker for the Indian telecom industry in the coming times... ΨϮϮ͘ϯ ŵŶ ĂŶĚ ƚŚŝƐ ŵĂƌŬĞƚ ŝƐ ŐƌŽǁŝŶŐ Ăƚ ƚŚĞ ƌĂƚĞ ŽĨ ϭϲ͘ϲй͘ KĨ ƚŚŝƐ ƚŽƚĂů ĂŵŽƵŶƚ͕ s ^ Žƌ ŶŽŶͲǀŽŝĐĞ ƌĞǀĞŶƵĞ ĨŽƌ ŵŽďŝůĞ ŽƉĞƌĂƚŽƌƐ ĐŽŶƚƌŝďƵƚĞ ĂƌŽƵŶĚ ϭϯй͕ ǁŚŝĐŚ ƚƌĂŶƐůĂƚĞƐ ƚŽ `ϭϯ͕ϬϮϲ ĐƌŽƌĞ͘ /ƚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŚĂƚ ƚŚĞ /ŶĚŝĂŶ s ^ ŵĂƌŬĞƚ ŝƐ ďŽƵŶĚ ƚŽ ŝŶĐƌĞĂƐĞ ƚŽ `ϯϮ͕ϬϬϬ ĐƌŽƌĞ ŝŶ &zϭϱ͘ ůů ƚŚŝƐ ǁŝůů ŚĂƉƉĞŶ ŽŶůLJ ǁŚĞŶ ŽƉĞƌĂƚŽƌƐ ƉƌŽǀŝĚĞ ƐƚĂďůĞ ϯ' ĂŶĚ ϰ' ŶĞƚǁŽƌŬ ĂŶĚ ƋƵĂůŝƚLJ ŽĨ ĞdžƉĞƌŝĞŶĐĞ ƐŽ ƚŚĂƚ ĚĂƚĂ ƐĞƌǀŝĐĞƐ ŝŵƉƌŽǀĞ ĐŽŶƐŝĚĞƌĂďůLJ͘ dŚĞ /ŶĚŝĂŶ s ^ ŵĂƌŬĞƚ ŝƐ ĂůƐŽ ďŽƵŶĚ ƚŽ ŐƌŽǁ ĂƐ ŽƉĞƌĂƚŽƌƐ ŚĂǀĞ ĂůƌĞĂĚLJ ŝŶǀĞƐƚĞĚ ĂƌŽƵŶĚ `ϭϬϬ͕ϬϬϬ ĐƌŽƌĞ ŝŶ ƚĞƌŵƐ ŽĨ ϯ' ĂŶĚ t ĂƵĐƟŽŶ͕ ĂŶĚ ƚŚĞLJ ĂƌĞ ƉƌĞƐĞŶƚůLJ ŝŶ ƐĞĂƌĐŚ ŽĨ Ă ƐĞƌŝĞƐ ŽĨ ŬŝůůĞƌ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ǁŝůů ŚĞůƉ ƚŚĞŵ ƌĞĐŽǀĞƌ ƚŚĞŝƌ ĂƵĐƟŽŶ ŵŽŶĞLJ͘ EŽƚ ŽŶůLJ ƚŚŝƐ͕ ƚŚĞLJ ĂƌĞ ĂůƐŽ ůŽŽŬŝŶŐ Ăƚ ŬŝůůĞƌ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ůĞƐƐ ďĂŶĚǁŝĚƚŚ ĐŽŶƐƵŵŝŶŐ ĂŶĚ ĐĂŶ ďƌŝŶŐ Ă ůĂƌŐĞ ĐŚƵŶŬ ŽĨ ƌĞǀĞŶƵĞ͘

Growth Drivers

L

ooking at the changing dynamics of the Indian telecommunicaƟŽŶƐ ŝŶĚƵƐƚƌLJ͕ ƚĞůĞĐŽŵ ŽƉĞƌĂƚŽƌƐ ĂƌĞ ďĞƫŶŐ ŚŝŐŚ ŽŶ ͚DŽďŝůĞ sĂůƵĞ ĚĚĞĚ ^ĞƌǀŝĐĞƐ͛ ;Ds ^Ϳ ĂƐ ƚŚĞ ŶĞdžƚ ǁĂǀĞ ŽĨ ŐƌŽǁƚŚ͕ ĂƐ Ă ůĂƌŐĞ ĐŚƵŶŬ ŽĨ ƌĞǀĞŶƵĞƐ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŇŽǁ ĨƌŽŵ s ^ ŝŶ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌƐ͘ The last decade of the Indian telecom ŝŶĚƵƐƚƌLJ ƚƌƵůLJ ǁĂƐ ĂŶ ĞƌĂ ŽĨ ƌŝŶŐƚŽŶĞ ƌĞǀŽůƵƟŽŶ͘ ^ƚĞƉƉŝŶŐ ŝŶ ƚŚĞ ŶĞǁ ĚĞĐĂĚĞ͕ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ƐƵƌĞ ƚŽ ŚĞƌĂůĚ ƚŚĞ ĂŐĞ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ƚŽŶĞ ƌĞǀŽůƵƟŽŶ͘ /ŶĨŽƌŵĂƟŽŶ ŝŶ ƚĞƌŵƐ ŽĨ ĂǁĂƌĞŶĞƐƐ ŽŶ ŵŽďŝůĞ ǀĂůƵĞ ĂĚĚĞĚ ƐĞƌǀŝĐĞ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ŚĂǀĞ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ƐƚƌĞŶŐƚŚĞŶ ĂŶĚ ůĞǀĞƌĂŐĞ ƚŚĞ ĚŝŐŝƚĂů ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ďĞŝŶŐ ďƵŝůƚ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘

tŝƚŚ ƚƌĂĚŝƟŽŶĂů ƌĞǀĞŶƵĞ ƐŽƵƌĐĞƐ ĨŽƌ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ůŝŬĞ ǀŽŝĐĞ ĂŶĚ ŵĞƐƐĂŐŝŶŐ Ăƚ ďŽƩŽŵ ůĞǀĞůƐ͕ ƚŚĞ ƐƵďƐĐƌŝďĞƌ ĐŚƵƌŶ͕ ĂƐ Ă ƌĞƐƵůƚ ŽĨ ŵŽďŝůĞ ŶƵŵďĞƌ ƉŽƌƚĂďŝůŝƚLJ͕ ŝƐ ĂĚĚŝŶŐ ƚŽ ƚŚĞ ŽƉĞƌĂƚŽƌƐ͛ ǁŽƌƌŝĞƐ͘ ^Ž ŝƚ ŝƐ ƋƵŝƚĞ ŶĂƚƵƌĂů ƚŚĂƚ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ĂƌĞ ƚĂŬŝŶŐ Ă ƐĂĨĞƌ ƌŽƵƚĞ ĂŶĚ ďĞƫŶŐ ŽŶ s ^ ĂƐ ƚŚĞ ŶĞdžƚ ďŝŐ ŽƉƉŽƌƚƵŶŝƚLJ ƚŽ ƐƵƐƚĂŝŶ ĂŶĚ ƐƵĐĐĞĞĚ ŝŶ ƚŚĞ ŵĂƌŬĞƚ͘ ĐĐŽƌĚŝŶŐ ƚŽ Wǁ ͕ ƚŚĞ ŵŽďŝůĞ s ^ ŵĂƌŬĞƚ ŝŶ /ŶĚŝĂ ŚĂƐ ƚŚĞ ƉŽƚĞŶƟĂů ƚŽ ŐĞŶĞƌĂƚĞ `ϱϱ͕ϬϬϬ ĐƌŽƌĞ ďLJ ϮϬϭϱ͘

VAS Market Ɛ ƉĞƌ sΘ ϭϬϬͶƚŚĞ ĂŶŶƵĂů ƐƵƌǀĞLJ ŽĨ ƚŚĞ /ŶĚŝĂŶ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŝŶĚƵƐƚƌLJͶƚŚĞ /ŶĚŝĂŶ ĐĞůůƵůĂƌ ŵĂƌŬĞƚ ĨŽƌ &zϭϭ ŝƐ ĞƐƟŵĂƚĞĚ ƚŽ ďĞ ĂƌŽƵŶĚ `ϭϬϮ͕ϮϯϬ ĐƌŽƌĞ͕ ŝĞ͕

tŝƚŚ ϯ' ƐĞƌǀŝĐĞƐ͕ Ă ŶĞǁ ĞƌĂ ĂǁĂŝƚƐ ŵŽďŝůĞ ƵƐĞƌƐ ǁŝƚŚ ĨĂƐƚĞƌ ĂŶĚ ƌŽďƵƐƚ ŵŽďŝůĞ ŝŶƚĞƌŶĞƚ ĂŶĚ Ă ďĞƩĞƌ ĂĐĐĞƐƐ ƚŽ ĚĂƚĂ ƐĞƌǀŝĐĞƐ͘ dŚĞ ůĂƵŶĐŚ ŽĨ ϯ' ƐĞƌǀŝĐĞƐ ŝŶ /ŶĚŝĂ ŽƉĞŶĞĚ ƵƉ Ă ƉůĞƚŚŽƌĂ ŽĨ ŽƉƉŽƌƚƵŶŝ-

Roadblocks Infrastructure: Lack of advanced infrastructure to facilitate VAS offering to consumers Revenue Share: Low revenue share model Security: Security related issues with regards to video applications Restraints: Restricted use of VAS in enterprises Implementation: Slow pace of 3G implementation Penetration: Low penetration of 3G handsets Localization: Lack of content localization

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 153

What is “WHAT’S EmTech India 2012 brings together the “WHAT’S NEXT GUYS” to help you Improve your “Darwinian Response” to Competition

Dr. George Westerman Research Scientist, MIT Center for Digital Business, MIT Sloan School of Management

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The 2nd Edition of Corporate Clean Energy Strategy on March 28 co-located with EmTech India 2012.

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ƟĞƐ ĨŽƌ s ^ ƉůĂLJĞƌƐ͘ tŝƚŚ ϯ' ƐĞƌǀŝĐĞƐ͕ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ǁŝůů ŶŽǁ ďĞ ĂďůĞ ƚŽ ŽīĞƌ ƌŝĐŚĞƌ ƐĞƌǀŝĐĞƐ ƐƵĐŚ ĂƐ ŵŽďŝůĞ ŝŶƚĞƌŶĞƚ ĂŶĚ ǀŝĚĞŽ͕ ĂƐ ƚŚĞƌĞ ŝƐ ŐƌĞĂƚĞƌ ďĂŶĚǁŝĚƚŚ ĂǀĂŝůĂďůĞ ƚŽ ĚĞůŝǀĞƌ ĂŶ ĞŶŚĂŶĐĞĚ ƐĞƌǀŝĐĞ ĞdžƉĞƌŝĞŶĐĞ͘ tŚŝůĞ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ŽīĞƌ ƉƌĞͲϯ' ĞdžŝƐƟŶŐ s ^͕ ƐƵĐŚ ĂƐ ƌŝŶŐďĂĐŬ ƚŽŶĞƐ͕ ŵĞƐƐĂŐŝŶŐ͕ ĂŶĚ ŝŶĨŽƚĂŝŶŵĞŶƚ ƐĞƌǀŝĐĞƐ͖ ƚŚĞƌĞ ǁŝůů ďĞ ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ƚŽ ŽīĞƌ ƐĞƌǀŝĐĞƐ ƚŚĂƚ ƌĞƋƵŝƌĞ ŵŽƌĞ ǀŝĚĞŽ Žƌ ŝŵĂŐĞ ďĂƐĞĚ ĐŽŶƚĞŶƚ͕ ƐƵĐŚ ĂƐ ƚĞůĞŵĞĚŝĐŝŶĞ͕ ǁŝƌĞůĞƐƐ ƚĞůĞĐŽŶĨĞƌĞŶĐͲ ŝŶŐ͕ ĂŶĚ ĞͲůĞĂƌŶŝŶŐ͘ s ^ ǁŝůů ĂůƐŽ ƉůĂLJ Ă ĐƌŝƚŝĐĂů ƌŽůĞ ŝŶ ďƌŝĚŐŝŶŐ ĚŽǁŶ ƚŚĞ ĚŝŐŝƚĂů ŐĂƉ ďĞƚǁĞĞŶ ƵƌďĂŶ ĂŶĚ ƌƵƌĂů ŵĂƐƐĞƐ͕ ǁŝƚŚ ŽƉĞƌĂƚŽƌƐ ĐŽŵŝŶŐ ƵƉ ǁŝƚŚ ŝŶŶŽǀĂƟǀĞ ŽīĞƌŝŶŐƐ ƚŽ ƐƵŝƚ ĐƵƐƚŽŵĞƌ ĚĞŵĂŶĚƐ ŝŶ Ăůů ƌĞŐŝŽŶƐ͘ KĨ ůĂƚĞ͕ s ^ ŚĂƐ ĂůƐŽ ŚĞůƉĞĚ ŝŶ ĚŝŐŝƚĂůůLJ ĞŵƉŽǁĞƌŝŶŐ ƚŚĞ ŵĂƐƐĞƐ ĂƐ ŝƚ ĐŽŶƟŶƵĞƐ ƚŽ ƉůĂLJ Ă ŵĂũŽƌ ƌŽůĞ ŝŶ ŵͲŐŽǀĞƌŶĂŶĐĞ ĂŶĚ ŵͲĐŽŵŵĞƌĐĞ͘ KīĞƌŝŶŐƐ ůŝŬĞ ŵĞĚŝĐĂů ĨĂĐŝůŝƟĞƐ͕ ĂŶ ^D^ ĂǁĂLJ͕ Žƌ ŵĂŶĚŝ ƉƌŝĐĞƐ ĨŽƌ ĨĂƌŵĞƌƐ ŽŶ ƉŚŽŶĞ͕ ŚĂǀĞ ĞǀĞŶ ŵĂĚĞ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƚŽ ƚĂŬĞ Ă ŬĞĞŶ ŝŶƚĞƌĞƐƚ ŝŶ ƚŚĞ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ s ^͘ /ŶŶŽǀĂƟŽŶƐ ƐƵĐŚ ĂƐ ůŽĐĂƟŽŶ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ͕ ŵŽďŝůĞ ds͕ ŵͲǁĂůůĞƚ ŚĂǀĞ ŐŝǀĞŶ ƚŚĞ ďĞƐƚ ďƌĞĞĚ ŽĨ ƉĞƌƐŽŶĂůŝnjĞĚ ƐĞƌǀŝĐĞƐ ŽŶ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͘ DĂƌŬĞƚ ŐƌŽǁƚŚ ĚƌŝǀĞƌƐ ŽŶ ƚŚĞ ƐƵƉƉůLJ ƐŝĚĞ ŝŶĐůƵĚĞ ĚĞĐůŝŶŝŶŐ ZWh͕ ďƌĂŶĚ ĚŝĨͲ ĨĞƌĞŶƟĂƟŽŶ ŶĞĞĚƐ͕ ĂŶĚ ŐƌŽǁŝŶŐ ĨŽĐƵƐ ŽŶ ĞŶƚĞƌƚĂŝŶŵĞŶƚͲƌĞůĂƚĞĚ ĐŽŶƚĞŶƚ͖ ĚĞŵĂŶĚͲ ƐŝĚĞ ĚƌŝǀĞƌƐ ŝŶĐůƵĚĞ ƚŚĞ ŵŝŶŐ /ŶĚŝĂŶ ĞĐŽŶŽŵLJ͕ ŝŶĐƌĞĂƐŝŶŐ ƵƐĞƌ ĐŽŵĨŽƌƚ ǁŝƚŚ ďĂƐŝĐ ŵŽďŝůŝƚLJ ƐĞƌǀŝĐĞƐ͕ ƉĞƌƐŽŶĂůŝnjĂƟŽŶ ŽĨ ĐŽŶƚĞŶƚ͕ ĚĞǀŝĐĞƐ͕ ĂŶĚ ĐŚĞĂƉĞƌ ŚĂŶĚƐĞƚƐ͘ &ƌŽŵ ƚŚĞ ĞĂƌůLJ ĚĂLJƐ ŽĨ ͚WĞƌƐŽŶͲƚŽͲWĞƌƐŽŶ ^ŚŽƌƚ DĞƐƐĂŐĞ ^ĞƌǀŝĐĞ͛ ;WϮW ^D^Ϳ͕ ƚŚĞ ŝŶͲ ĚƵƐƚƌLJ ŝƐ ǁŝƚŶĞƐƐŝŶŐ ƚŚĞ ŐƌŽǁŝŶŐ ƉŽƌƞŽůŝŽ ŽĨ ƐĞƌǀŝĐĞƐ ŝŶĐůƵĚŝŶŐ ŐƌĂƉŚŝĐƐͬǁĂůůƉĂƉĞƌƐ ĚŽǁŶůŽĂĚƐ͕ ƌŝŶŐƚŽŶĞƐ ĂŶĚ ĐĂůůĞƌ ƌŝŶŐďĂĐŬ ƚŽŶĞƐ ; Z dͿ͕ ^D^ ĐŽŶƚĞƐƚƐ͕ ĂŶĚ ŐĂŵĞƐ͘

What’s Hot tŝƚŚ ƚŚĞ ĐŽŶƚŝŶƵŽƵƐ ĞƌŽƐŝŽŶ ŽĨ ǀŽŝĐĞ ƌĞǀĞŶƵĞƐ͕ ƚŚĞ ƚĞŶĚĞŶĐLJ ŽĨ ŽƉĞƌĂƚŽƌƐ ĂŶĚ ǀĞŶĚŽƌƐ ƚŽ ĞdžƉůŽƌĞ ĂůƚĞƌŶĂƚĞ ƐŽƵƌĐĞƐ ŽĨ ƌĞǀĞŶƵĞ͕ ŝƐ ƚŚĞ ŵĂŝŶ ĨŽĐƵƐ͘ tŝƚŚ ƚŚĞ ƚƌĞŶĚ ŵŽǀŝŶŐ ĨƌŽŵ ǀŽŝĐĞ ƚŽ ŶŽŶͲǀŽŝĐĞ͕ ƐĞƌǀŝĐĞƐ ůŝŬĞ ŵŽďŝůĞ ds͕ ŵͲƉĂLJŵĞŶƚ ĂƌĞ ƉŝĐŬŝŶŐ ƵƉ Ăƚ Ă ƌĂƉŝĚ ƉĂĐĞ͘ ƉĂƌƚ ĨƌŽŵ ƚŚŝƐ͕ ůŽĐĂƟŽŶ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ͕ ĂĚǀĞƌƟƐŝŶŐ ƐŽůƵƟŽŶƐ͕ ƉĞƌͲ ƐŽŶĂůŝnjĞĚ ĂƉƉůŝĐĂƟŽŶƐ͕ ĂŶĚ ŽƚŚĞƌ ƐĞƌǀŝĐĞƐ ĂƌĞ ĂůƐŽ ĞdžƉĞĐƚĞĚ ƚŽ ƌƵůĞ ƚŚĞ ƌŽŽƐƚ͘ ϯ' ĂŶĚ ĞŶŚĂŶĐĞĚ ƐŵĂƌƚƉŚŽŶĞƐ ƉĞŶͲ ĞƚƌĂƟŽŶ ŝƐ ŽŶůLJ ŐŽŝŶŐ ƚŽ ŵĂŬĞ ŝƚ ĞĂƐŝĞƌ ĨŽƌ ĐŽŶƚĞŶƚ ƉƌŽǀŝĚĞƌƐ ƚŽ ƌĞĂĐŚ ŽƵƚ ƚŽ Ă ůĂƌŐĞƌ ƉŽƉƵůĂƟŽŶ ǁŝƚŚ ƌĞůĞǀĂŶƚ ĐŽŶƚĞŶƚ͕ ƐƉĞĐŝĮĐĂůůLJ ĚĞĚŝĐĂƚĞĚ ƚŽ ƵƐĞƌƐ ĂŶĚ ŵĂŬŝŶŐ ŝƚ ĚŝƌĞĐƚůLJ ĂǀĂŝůĂďůĞ ƚŽ ƚŚĞŵ͘

Challenges dŚĞƌĞ ĂƌĞ ŵĂŶLJ ƌĞĂƐŽŶƐ ƚŚĂƚ ĐĂŶ ďĞ ĂƩƌŝďƵƚĞĚ ĨŽƌ ƚŚĞ ůĂĐŬ ŽĨ s ^ ƚĂŬĞ ƵƉ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘ KŶĞ ƌĞĂƐŽŶ ǁŚLJ ƚŚĞ s ^ ŝŶĚƵƐƚƌLJ ŝŶ /ŶĚŝĂ ŚĂƐ ŶŽƚ ĚŽŶĞ ǁĞůů ŝƐ ƚŚĞŝƌ ĐŽŵƉůĞƚĞ ĚĞƉĞŶĚĞŶĐLJ ŽŶ ĂŶ ŽƉͲ ĞƌĂƚŽƌ͘ dŚĞ s ^ ƉůĂLJĞƌƐ ŶĞĞĚ ƚŽ ĚĞůŝŶŬ ƉĂƌƟĂůůLJ ĨƌŽŵ ƚŚĞ ŽƉĞƌĂƚŽƌ ĂŶĚ ƐƚĂƌƚ ĨŽͲ ĐƵƐŝŶŐ ŽŶ ŶŽŶͲŽƉĞƌĂƚŽƌ ďƵƐŝŶĞƐƐ ŝŶ Ă ďŝŐ ǁĂLJͶďĞ ŝƚ ŐŽǀĞƌŶŵĞŶƚ͕ ĞŶƚĞƌƉƌŝƐĞ͕ ĂŶĚ DϮD ĂƉƉůŝĐĂƟŽŶƐ͘ dŚĞ ŝŶĚƵƐƚƌLJ ĂůƐŽ ĐĂůůƐ ĨŽƌ Ă ƉŽůŝĐLJ ĨƌĂŵĞǁŽƌŬ ĨŽƌ ŝƚƐĞůĨ͘ s ^ ƉŽůŝĐLJ ĨƌĂŵĞͲ ǁŽƌŬ ĐĂŶ ďĞ ƵŶĚĞƌƐƚŽŽĚ ĂƐ ƚŚĞ ƵŶĚĞƌůLJŝŶŐ ƐĞƚ ŽĨ ŐƵŝĚĞůŝŶĞƐ ŐŽǀĞƌŶŝŶŐ ĂŶ ŝŶĚƵƐƚƌLJ͕ ǁŚŝĐŚ ƐĞƌǀĞƐ ƚŽ ƉƌŽǀŝĚĞ Ă ǀŝƐŝŽŶ ĂŶĚ ĚŝƌĞĐƟŽŶ͕ ƚĂŬŝŶŐ ŝŶƚŽ ĂĐĐŽƵŶƚ ƚŚĞ ƵŶŝƋƵĞ ĐŚĂƌĂĐƚĞƌŝƐƚŝĐƐ͕ ŶĞĞĚƐ͕ ĂŶĚ ŝŵƉĂĐƚ ŽĨ ƚŚĂƚ ŝŶĚƵƐƚƌLJ͘ &Žƌ Ds ^ ƚŽ ŚĂǀĞ Ă ĨĂƌ ƌĞĂĐŚŝŶŐ ĂŶĚ ƐŝŐŶŝĮĐĂŶƚ ƉĞŶĞƚƌĂƟŽŶ͕ ƚŚĞ ĞĐŽƐLJƐƚĞŵ ǁŝůů ŶĞĞĚ Ă ƌŽďƵƐƚ ƐƵƉƉŽƌƟŶŐ ŝŶĨƌĂƐƚƌƵĐͲ ƚƵƌĞ ŽĨ ŚŝŐŚͲƋƵĂůŝƚLJ ŶĞƚǁŽƌŬ ŝŶĨƌĂƐƚƌƵĐͲ ƚƵƌĞ͕ ĐŽƵƉůĞĚ ǁŝƚŚ ĂĚĞƋƵĂƚĞ ŵŽďŝůĞ ƉŚŽŶĞ ƉĞŶĞƚƌĂƟŽŶ͘ 'ƌŽǁƚŚ ŽĨ ŵŽďŝůĞ

MILIND PATHAK,VP, Comviva JAI MAROO, director, Shemaroo Entertainment VISHWANATH ALLURI, founder & CEO, IMImobile SANDIP BISWAS, director, Deloitte

156 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƉŚŽŶĞƐ ĂůŽŶŐ ǁŝƚŚ ĨĂůůŝŶŐ ƉƌŝĐĞƐ͕ ĐŽƵƉůĞĚ ǁŝƚŚ ĞŶƚƌLJ ŽĨ ϯ' ŝƐ ĂŶ ĞŶĐŽƵƌĂŐŝŶŐ ƚƌĞŶĚ͘ ,ŽǁĞǀĞƌ ůŽǁ ĐŽŶŶĞĐƟǀŝƚLJ ŝŶ ƌƵƌĂů ĂƌĞĂƐ ;ΕϮϯй ƉĞŶĞƚƌĂƟŽŶͿ ĂŶĚ ůŽǁ ƉĞŶĞƚƌĂͲ ƟŽŶ ŽĨ ƐŵĂƌƚƉŚŽŶĞƐ ĐŽŶƟŶƵĞƐ ƚŽ ďĞ Ă ůĂƌŐĞ ĐŽŶƐƚƌĂŝŶƚ͘ Ŷ ĞĐŽƐLJƐƚĞŵ ǁŚŝĐŚ ŚĂƐ ĂŶ ĞƋƵŝǀĂůĞŶƚ ƉĂƌƟĐŝƉĂƟŽŶ ĨƌŽŵ Ăůů ǀĂůƵĞ ĐŚĂŝŶ ƉůĂLJĞƌƐ͕ ĂŶĚ ĨĂĐŝůŝƚĂƚĞƐ ĨĂŝƌ ĚŝƐƚƌŝďƵƚŝŽŶ ŽĨ ďĞŶĞĨŝƚƐ ĞŶƐƵƌŝŶŐ ƚŚĞ ůŽŶŐͲƚĞƌŵ ŐƌŽǁƚŚ ĂŶĚ ƐƵƐƚĂŝŶĂďŝůŝƚLJ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ /ŶĞƋƵŝƚĂďůĞ ƌĞǀĞŶƵĞ ƐŚĂƌĞ͕ ůĂĐŬ ŽĨ ƚƌĂŶƐƉĂƌĞŶĐLJ ďĞƚǁĞĞŶ ƚĞůĐŽƐ ĂŶĚ ĐŽŶƚĞŶƚ ƉƌŽǀŝĚĞƌƐ͕ ůĂĐŬ ŽĨ ŝŶŶŽǀĂƟŽŶ Žƌ ůĂĐŬ ŽĨ ŝŶĐĞŶƟǀĞƐ ĨŽƌ ŝŶŶŽǀĂƟŽŶ͕ ĂŶĚ ĞŶƐƵƌŝŶŐ ƌĞůĞǀĂŶĐĞ ŽĨ ĂƉƉůŝĐĂƟŽŶ ĨŽƌ ƚŚĞ /ŶĚŝĂŶ ƉŽƉƵůĂĐĞ ĂƌĞ ƐŽŵĞ ŽĨ ƚŚĞ ŵĂũŽƌ ĐŚĂůůĞŶŐĞƐ ĨŽƌ ƉůĂLJĞƌƐ͘ ůƐŽ͕ ƚŚĞ ĐŽŶƐƵŵĞƌƐ ƚŽĚĂLJ ĂƌĞ ŵŽƌĞ ĨƌŽŵ ƚŚĞ ƉƌĞƉĂŝĚ ƐĞŐŵĞŶƚ͕ ǁŚŝĐŚ ĐŽŵͲ ƉƌŝƐĞƐ ŵŽƌĞ ƚŚĂŶ ϱϬй ƐƵďƐĐƌŝďĞƌƐ ǁŚŽƐĞ ƉƌĞƉĂŝĚ ďĂůĂŶĐĞ ŝƐ ůĞƐƐ ƚŚĂŶ `ϭϬ͘ dŚĞƌĞĨŽƌĞ ƚŚĞ ƐĞŐŵĞŶƚĂƟŽŶ ŶĞĞĚƐ ƚŽ ďĞ ĚŽŶĞ ǁŝƚŚ ǁŚŝĐŚ ĐƵƐƚŽŵĞƌƐ ǁŚŽ ĚŽ ŶŽƚ ŚĂǀĞ ŵŽŶĞLJ ƚŽ ƉĂLJ ĨŽƌ s ^͕ ǁŚĞƌĞŝŶ͕ ďƌĂŶĚƐ ǁŝůů ďĞ ƉĂLJŝŶŐ ĨŽƌ ƚŚĞŝƌ ĂĚǀĞƌƟƐŝŶŐ ŝŶƐĞƌƚƐ͘

Looking Ahead dŚĞ ĨƵƚƵƌĞ ŽĨ Ds ^ ŝŶ /ŶĚŝĂ ǁŝůů ďĞ Ăůů ĂďŽƵƚ ĚĞůŝǀĞƌŝŶŐ ƚŚĞ ƌŝŐŚƚ ƐƚƵī ƚŽ ƚŚĞ ƌŝŐŚƚ ƉĞƌƐŽŶ Ăƚ ƚŚĞ ƌŝŐŚƚ ƟŵĞ͕ ďĂƐĞĚ ƵƉŽŶ ƚŚĞ ƌŝŐŚƚ ŵŽŶĞƟnjĂƟŽŶ ŵŽĚĞůͶďĞ ŝƚ ĨĞĞ ďĂƐĞĚ Žƌ ĂĚͲƐƵƉƉŽƌƚĞĚ ĨƌĞĞ ŽīĞƌŝŶŐƐ͘ /Ŷ Ă ǀĂƐƚ ĂŶĚ ĚŝǀĞƌƐĞ ŵĂƌŬĞƚ ůŝŬĞ /ŶĚŝĂ͕ ƚŚŝƐ ĂůƐŽ ŵĞĂŶƐ ĚĞůŝǀĞƌŝŶŐ s ^ ƐŽůƵƟŽŶƐ ŝŶ ƚŚĞ ƌŝŐŚƚ ůĂŶŐƵĂŐĞ ĂŶĚ ŝŶ ƚŚĞ ƌŝŐŚƚ ĨŽƌŵĂƚ ;ĂƵĚŝŽ͕ ^D^͕ ǁĞď͕ ǀŝĚĞŽͿ͘ ůƚŚŽƵŐŚ ƚŚĞƌĞ ĂƌĞ Ă ƉůĞŶƚLJ ŽĨ ĐŚĂůͲ ůĞŶŐĞƐ ƚŚĂƚ ƚŚĞ ƵƟůŝƚLJ Ds ^ ƐƉĂĐĞ ĐŽŶͲ ĨƌŽŶƚƐ ƚŽĚĂLJ͕ ŚŽǁĞǀĞƌ ƚŚĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ĂƌĞ ĞŶŽƌŵŽƵƐ ƚŽŽ͕ ŐŝǀĞŶ ƚŚĞ ŝŶĐƌĞĂƐŝŶŐ ƉƌŽůŝĨĞƌĂƟŽŶ ŽĨ ŵŽďŝůĞ ƉŚŽŶĞƐ ĞǀĞŶ ŝŶ ƌƵƌĂů ĂŶĚ ƌĞŵŽƚĞ ĂƌĞĂƐ ĂŶĚ ƚŚĞ ƌĂƉŝĚ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ƚĞĐŚŶŽůŽŐLJ ŝŶĐůƵĚŝŶŐ ƚŚĞ ĨŽƌĂLJ ŽĨ ϯ'͘ /ƚ ŝƐ ĐůĞĂƌ ƚŚĂƚ ƚŚĞ Ds ^ ƐƉĂĐĞ ŝƐ ƐĞƚ ƚŽ ǁŝƚŶĞƐƐ Ă ŚŝŐŚͲŐƌŽǁƚŚ ƚƌĂũĞĐƚŽƌLJ͕ ĐƌĞĂƚͲ ŝŶŐ ƚƌĞŵĞŶĚŽƵƐ ŽƉƉŽƌƚƵŶŝƟĞƐ͘ ,ŽǁĞǀĞƌ ƐƚĂŬĞŚŽůĚĞƌƐ ĂĐƌŽƐƐ ƚŚĞ ǀĂůƵĞ ĐŚĂŝŶ ǁŝůů ŚĂǀĞ ƚŽ ǁŽƌŬ ĐŽůůĂďŽƌĂƟǀĞůLJ ƚŽ ŽǀĞƌĐŽŵĞ ďĂƌƌŝĞƌƐ ĂŶĚ ĐƌĞĂƚĞ Ă ďƵƐŝŶĞƐƐ ĞĐŽƐLJƐͲ ƚĞŵ ƚŚĂƚ ŐĞŶĞƌĂƚĞƐ ĨĂŝƌ ƌĞǁĂƌĚƐ ĨŽƌ Ăůů ƚŚĞ ƉůĂLJĞƌƐ͘ Ritu Singh ritus@cybermedia.co.in

ENTERPRISE

OSS/BSS

Pump It Up! The social media and mobile devices have caused an explosion of data—the OSS/BSS market must now come up with solutions

C

learly, the Indian OSS/BSS market remains one of the most sought-after markets, given the unfolding of new revenue ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ŵŽďŝůĞ ďƌŽĂĚďĂŶĚ ĚƵĞ ƚŽ ƚŚĞ ŐƌŽǁŝŶŐ ϯ' ƐƉĞĐƚƌƵŵ͘ &ƌŽŵ ĐŽŶƚĞŶƚ ŵŽŶĞƟnjĂƟŽŶ ƚŽ ƌĞĂůͲƟŵĞ ĐŚĂƌŐŝŶŐ ĂŶĚ ƉŽůŝĐLJ͕ ĐŽŶǀĞƌŐĞŶĐĞ ŽĨ >d ƚŽ ƚŚĞ ĂĚǀĞŶƚ ŽĨ ƚŚĞ ŵƵůƟƉůĞ ĐŽŶŶĞĐƚĞĚ ƐƵďƐĐƌŝďĞƌƐ Žƌ ƚŚĞ ŐƌŽǁŝŶŐ ŝŵƉŽƌƚĂŶĐĞ ŽĨ ŵĂĐŚŝŶĞͲƚŽͲŵĂĐŚŝŶĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ K^^ͬ ^^ ĐĂƉĂďŝůŝƟĞƐ ŝƐ ƉůĂLJŝŶŐ ĂŶĚ ǁŝůů play a major role in making these new ŵŽĚĞůƐ Ă ƌĞĂůŝƚLJ͘ /Ŷ ϮϬϭϮ͕ ƚŚĞ ƚĞůĞĐŽŵ ŝŶĚƵƐƚƌLJ ŝƐ ďĞŝŶŐ ƐŚĂƉĞĚ ƐŝŐŶŝĮĐĂŶƚůLJ ďLJ ĐŽŶƐƵŵĞƌ ďĞŚĂǀŝŽƌ ĂŶĚ ƐŽĐŝĂů ŵĞĚŝĂ͖ ĂŶĚ ƚŚŝƐ ŵĞĂŶƐ ĐĞƌƚĂŝŶ ƉƌŽĐĞƐƐĞƐ ĂƌĞ ŝŵƉĞƌĂƟǀĞ ƚŽ ĞŶĂďůĞ ŶĞǁ ƌĞǀĞŶƵĞ ŵŽĚĞůƐ͘ dŚĞ ŵĂƌŬĞƚ ŽƉƉŽƌƚƵŶŝƚLJ ŐŝǀĞŶ ƚŚĞ ĞdžƉůŽƐŝŽŶ ŝŶ ŵŽďŝůĞ ĚĂƚĂ ĂŶĚ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ŵŽŶĞƟnjĂƟŽŶ ŽĨ ƐĞƌǀŝĐĞƐ ŝƐ ůĞĂĚŝŶŐ ƚŽ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ ^^ͬK^^ ŝŶǀĞƐƚŵĞŶƚ͘ dŚĞƌĞ ŝƐ Ă ƐƚƌŽŶŐ ĨŽƌĐĞ ŽĨ ŶĞĞĚ ĂŶĚ ƌĞƋƵŝƌĞŵĞŶƚ ĨŽƌ ^^ͬK^^ ŝŶĚƵƐƚƌLJ ƚŽ ŵĂƚĐŚ ƵƉ ƚŽ ƚŚĞ ĞdžƉĞĐƚĂƟŽŶƐ ĂŶĚ ƉƵŵƉ ƵƉ ƚŚĞ ĞdžĞƌƟŶŐ ƉƌĞƐƐƵƌĞ͘

Pumping Pressure dŚĞ ĞdžƉůŽƐŝŽŶ ŽĨ ĚĂƚĂ ŝƐ ƉĞƌŚĂƉƐ ƚŚĞ ŵŽƐƚ ƉƌĞƐƐŝŶŐ ŝƐƐƵĞ ĨŽƌ ƚŚĞ K^^ͬ ^^ ŵĂƌŬĞƚ͘ dŚĞ ĚĞŵĂŶĚ ƚŽ ƉƌŽǀŝĚĞ ŵĞĚŝĂƟŽŶ ĨŽƌ ďŝůůŝŽŶƐ ŽĨ ƌĞĐŽƌĚƐ ƉĞƌ ĚĂLJ ŝƐ Ă ƐŝŐŶŝĮĐĂŶƚ ƵŶĚĞƌƚĂŬŝŶŐ͘ CSPs are anxious to take advantage of the ƌĞǀĞŶƵĞ ŽƉƉŽƌƚƵŶŝƚLJ͖ ĂŶĚ ǀĞŶĚŽƌƐ ŵƵƐƚ ďĞ ĂďůĞ ƚŽ ƐƵƉƉŽƌƚ ƚŚĞŝƌ ƌĂƉŝĚůLJ ĞǀŽůǀŝŶŐ ƌĞƋƵŝƌĞŵĞŶƚƐ ŝŶ ŽƌĚĞƌ ƚŽ ƐƵƌǀŝǀĞ͘ ^ƵƉƉŽƌƚ ĨŽƌ ƚŚĞƐĞ ŶĞǁ ďŝůůŝŶŐ ŵŽĚĞůƐ ŝƐ ĂůƐŽ Ăƚ ƚŚĞ ƚŽƉ ŽĨ ŵŝŶĚ͕ ĂƐ ŽƉĞƌĂƚŽƌƐ ŝŶĐƌĞĂƐŝŶŐůLJ ůŽŽŬ ƚŽ ŝŶĐŽƌƉŽƌĂƚĞ ƚŚŝƌĚ ƉĂƌƚLJ ĐŽŶƚĞŶƚ͘ ƵƐŝ-

ŶĞƐƐ ŵŽĚĞůƐ ŵƵƐƚ ĐŚĂŶŐĞ ƚŽ ŬĞĞƉ ƉĂĐĞ͕ ďƵƚ ƚŚĞ ĞĐŽƐLJƐƚĞŵ ŝƐ ĐŽŵƉůĞdž͘ dŚĞƌĞ ŝƐ ĂůƐŽ ƚŚĞ ŵĂƩĞƌ ŽĨ ďĂůĂŶĐĞ ƚŚĂƚ ŶĞĞĚƐ ƚŽ ďĞ ĐŽŶƐŝĚĞƌĞĚ͘ ĂůĂŶĐĞ ďĞƚǁĞĞŶ ĚĞůŝǀĞƌLJ ŵŽĚĞůƐ͕ ƐƵĐŚ ĂƐ ƐŽŌǁĂƌĞͲĂƐͲĂͲ ƐĞƌǀŝĐĞ͕ ĂŶĚ ƚŚĞ ďĂůĂŶĐĞ ďĞƚǁĞĞŶ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ŽīĞƌĞĚ͘ ,Žǁ ƐĐĂůĂďŝůŝƚLJ ƌĞquirements are supported will determine ǁŚŝĐŚ ƐĞŐŵĞŶƚƐ ĐĂŶ ďĞ ƉƵƌƐƵĞĚ͕ Žƌ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚůLJ ǁŚŝĐŚ ǁŝůů ƌĞŵĂŝŶ͘ sĞŶĚŽƌƐ ǁŝůů ŚĂǀĞ ƚŽ ĚĞĐŝĚĞ ŝĨ ƚŚĞLJ ǁĂŶƚ ƚŽ ƐƵƉƉŽƌƚ ůĂƌŐĞ ĐůŝĞŶƚƐ Žƌ ďƵŝůĚ Ă ďƵƐŝŶĞƐƐ ƐƵƉƉŽƌƟŶŐ Ă ŚŝŐŚĞƌ ǀŽůƵŵĞ ŽĨ ƐŵĂůůĞƌ ĐƵƐƚŽŵĞƌƐ͘ KŶ ŵŽƐƚ /KƐ͛ ĂŐĞŶĚĂ͕ ĐůŽƵĚ ĐŽŵƉƵƚŝŶŐ ŝƐ Ă ƚŽƉ ƉƌŝŽƌŝƚLJ͕ ŐŝǀĞŶ ƚŚĞ ƉŽƚĞŶƟĂů ŝŵƉĂĐƚ ŽŶ ďŽƚŚ ĐŽƐƚƐ ĂŶĚ ĞĸĐŝĞŶĐŝĞƐ͘ ůƐŽ͕ /KƐ ĐŽŶĨƌŽŶƚ ƚŚĞ ĐŚĂůůĞŶŐĞ ŽĨ ŚĂƌŶĞƐƐŝŶŐ ďŝŐ ĚĂƚĂ ĂŶĚ ƚƵƌŶŝŶŐ ŝƚ ŝŶƚŽ ĂĐƚŝŽŶĂďůĞ ŝŶĨŽƌŵĂƟŽŶ ĨŽƌ ƚŚĞ ďƵƐŝŶĞƐƐ͘ ^ŝŵƵůƚĂŶĞŽƵƐůLJ͕ ƚŚĞ /KƐ ŵƵƐƚ ĐŽŶƐŝĚĞƌ ƚŚĞ ŽŶŐŽŝŶŐ ĞdžƉůŽƐŝŽŶ ŽĨ ƐŽĐŝĂů ŵĞĚŝĂ͕ ƐŝŶĐĞ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ĚĂƚĂͲĞŶĂďůĞĚ ĚĞǀŝĐĞƐ is on the rise due to the overwhelming ŐůŽďĂů ĂĚŽƉƟŽŶ ŽĨ ƐŽĐŝĂů ŵĞĚŝĂ͘ ,ĞŶĐĞ /KƐ ĂƌĞ ƐĞĞŬŝŶŐ ^^ ƉŽůŝĐLJ ƐŽůƵƟŽŶƐ ƚŽ ďĞƚƚĞƌ ƵŶĚĞƌƐƚĂŶĚ ƵƐĂŐĞ ƉĂƚƚĞƌŶƐ ĂŶĚ ĚĞƐŝŐŶ ƚŚĞ ƌŝŐŚƚ ƉƌŽĚƵĐƚƐ ĂƐ ŽƉƉŽƐĞĚ ƚŽ ĐƵƌƚĂŝů ƐƉĞŶĚ ĂƐ ĐĂƉƉŝŶŐ ŽŶůLJ ƌĞĚƵĐĞƐ Žƌ ĞůŝŵŝŶĂƚĞƐ ƉŽƚĞŶƟĂů ďƵƐŝŶĞƐƐ͘

ĞƐƉŝƚĞ Ă ƐƚĞĂĚLJ ƌŝƐĞ ŝŶ ŵŽďŝůĞ ĚĂƚĂ ƐƵďƐĐƌŝďĞƌƐ ĂŶĚ Ă ƐƵƌŐĞ ŝŶ ŵŽďŝůĞ ĚĂƚĂ ĐŽŶƐƵŵƉƟŽŶ͕ ŽŶůLJ Ă ƐŵĂůů ƉĞƌĐĞŶƚĂŐĞ ŽĨ ĐŽŶƚĞŶƚ ŝƐ ďĞŝŶŐ ŵŽŶĞƟnjĞĚ ŝŶ /ŶĚŝĂ͘ ,ĞŶĐĞ ŵŽŶĞƟnjŝŶŐ ĚĂƚĂ͕ ǀŝĚĞŽ͕ ĂŶĚ ǀŽŝĐĞ ĂŐĂŝŶƐƚ Ă ŐƌŽǁŝŶŐ KǀĞƌ dŚĞ dŽƉ ;KddͿ ƉƌŽǀŝĚĞƌƐ ŝƐ ĂůƐŽ Ă ŵĂũŽƌ ĐŽŶĐĞƌŶ ĨŽƌ ƚŚĞ /KƐ͘ ůƐŽ͕ ŚĂƌŶĞƐƐŝŶŐ ĐĂƉĂďŝůŝƟĞƐ ĨŽƌ ĚĂƚĂ ƐĞƩůĞŵĞŶƚƐ ŝŶ Ă ƌŽĂŵŝŶŐͬEZdZ ĞŶǀŝƌŽŶŵĞŶƚ ŝƐ ĂůƐŽ ŽŶĞ ŽĨ ƚŚĞ ƉƌŝŵĞ ĐŽŶĐĞƌŶƐ ĨŽƌ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ ZŽĂŵŝŶŐ Θ ƐĞƩůĞŵĞŶƚƐ ŝŶ Ă ĚĂƚĂͲƌŝĐŚ ƵƐĂŐĞ ǁŽƌůĚ ŝƐ ĞǀŽůǀŝŶŐ ƌĂƉŝĚůLJ ĂŶĚ ǁŝůů ďĞ ĞǀĞŶ ŵŽƌĞ ĂƉƉĂƌĞŶƚ ŝŶ ĂŶ >d environment—many operators are providŝŶŐ ĐĂƉƉĞĚ ƵƐĂŐĞ Žƌ ĮdžĞĚ ƉƌŝĐĞ ĂůůͲLJŽƵͲĐĂŶͲ ĞĂƚ ƉĞƌ ĚĂLJ ŬŝŶĚ ŽĨ ƐŽůƵƟŽŶ͘ dƌĂŶƐĨŽƌŵŝŶŐ /d ƐLJƐƚĞŵƐ ƚŽ ƐƵƉƉŽƌƚ ŐƌŽǁŝŶŐ ĞŶƚĞƌƉƌŝƐĞͬǁŚŽůĞƐĂůĞ ďƵƐŝŶĞƐƐ ƚŽ ƚĂƉ ŝŶƚŽ ŶĞǁ ŐƌŽǁƚŚ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ and new revenue streams is a reason ƚŽ ǁŽƌƌLJ͘ /Ŷ ƚŚĞ ĐŽŵŝŶŐ ƟŵĞƐ͕ ǁŝƚŚ ƚŚĞ ĂƌƌŝǀĂů ŽĨ ϯ' ĂŶĚ ϰ'͕ ŝŶĐƌĞĂƐŝŶŐ ƌŽůĞ ŽĨ ƉŽůŝĐLJ ĐŽŶƚƌŽů ĂŶĚ ŽŶůŝŶĞ ĐŚĂƌŐŝŶŐ ǁŝůů ďĞ Ă ĐŚĂůůĞŶŐĞ͘ DŽƌĞ ĐŚĂŶŐĞƐ ǁŝůů ĐŽŵĞ ǁŚĞŶ ǁĞ ĂƌĞ ŵŽǀŝŶŐ ĨƌŽŵ ƐǁŝƚĐŚĞĚ ǀŽŝĐĞ ƚŽ /W ǀŽŝĐĞ ŝŶ >d ͘

Meeting the Demands ďƌĞĂƐƚ ǁŝƚŚ ŚŝŐŚ ĚĞŵĂŶĚ ĂŶĚ ŚŝŐŚ

LETCHU NARAYANAN, vice president, CSG International South Asia PARAG GROVER, VP, Comptel West Asia NIKHIL JAIN, COO & director, Elitecore Technologies AJAY GUPTA, head of strategy and marketing, Ericsson India

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 157

ENTERPRISE

OSS/BSS

More to Come

Top 5 ICT Challenges of CIOs n Operational agility–introducing rapid change n Customer information management - modeling

n Cost efficiency n Deployment of cloud technology n Unification of computing platforms

Innovations n Move towards real-time applications n Standards based solutions n Change from voice to IP based platforms n Mobile data offload platform n Scalability

n Interoperability n Intelligent packet core n Content & partner management applications n BSS Applications n Other solutions

pressure, the industry is keenly workŝŶŐ ƚŽǁĂƌĚƐ ŵĞĞƟŶŐ ƚŚĞ /K͛Ɛ ĚĞŵĂŶĚƐ ĂĐƌŽƐƐ ƚŚĞ ǀĞƌƟĐĂůƐ͘ DĂŶĂŐĞ͕ ŵŽŶĞƟnjĞ͕ ĂŶĚ ŽƉƚŝŵŝnjĞ ďƌŽĂĚďĂŶĚ ƚƌĂĨĨŝĐ ǁŝƚŚ ƉŽůŝĐLJ ĐŽŶƚƌŽů ĂŶĚ ƌĞĂůͲƟŵĞ ĐŚĂƌŐŝŶŐ ŝƐ ƚŚĞ ŵĂŶƚƌĂ ĨŽƌ ^^ͬK^^ ƉůĂLJĞƌƐ ĐƵƌƌĞŶƚůLJ͘ dŚĞ ƉŽůŝĐLJ ĞŶĨŽƌĐĞŵĞŶƚ ĚĞĐŝƐŝŽŶƐ ŝŶ ƌĞĂůͲƟŵĞ ƐŚŽƵůĚ ďĞ ďĂƐĞĚ ŽŶ ƐĞƌǀŝĐĞƐ͕ ĂƉƉůŝĐĂƟŽŶƐ͕ ŶĞƚǁŽƌŬ ƌĞƐŽƵƌĐĞƐ͕ ƐƵďƐĐƌŝďĞƌ ƉƌŽĮůĞ͕ ^> ͕ Θ ĂƉƉůŝĐĂƟŽŶ ƚŽ ĞŶƐƵƌĞ ĞŶĚͲƚŽͲĞŶĚ YŽ^ Θ ĐŚĂƌŐŝŶŐ ŝŶ ƌĞĂůͲƟŵĞ͘ dŚĞƌĞ ŝƐ ƐƚƌŽŶŐ ŝŶĐůŝŶĂƟŽŶ ƚŽǁĂƌĚƐ ƐŽůƵƟŽŶƐ ƚŚĂƚ ĂƌĞ ĚĞƐŝŐŶĞĚ ŝŶ ĐŽŵƉůŝĂŶĐĞ ƚŽ ŝŶĚƵƐƚƌLJ ƐƚĂŶĚĂƌĚƐ ƐƵĐŚ ĂƐ tŝDĂdž &ŽƌƵŵ͕ Et' ^ƚĂŶĚĂƌĚƐ͕ ĂŶĚ ϯ'WWͬϯ'WWϮ ƐƚĂŶĚĂƌĚƐ͘ dŚŝƐ ďƌŝŶŐƐ ŇĞdžŝďŝůŝƚLJ ŝŶ ƌĞĚƵĐŝŶŐ ŝŶƚĞŐƌĂƟŽŶ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ĚƌĂŵĂƟĐĂůůLJ ƐƉĞĞĚ ƟŵĞͲƚŽͲŵĂƌŬĞƚ ĂŶĚ ĂƐƐŽĐŝĂƚĞĚ ĚĞǀĞůŽƉŵĞŶƚ ĐŽƐƚƐ͘ tŝƚŚŝŶ Ă ŚŝŐŚůLJ ĐŽŵƉĞƟƟǀĞ ĞŶǀŝƌŽŶŵĞŶƚ͕ ƚŚĞƌĞ ŝƐ Ă ŶĞĞĚ ƚŽ ŽƉƟŵŝnjĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ƚŽ ŵŽƌĞ ĞĨĨŝĐŝĞŶƚůLJ ƉƌŝĐĞ͕ ƉĂĐŬĂŐĞ͕ ďƵŶĚůĞ͕ ĂŶĚ ŽīĞƌ ŚLJďƌŝĚ ƐĞƌǀŝĐĞƐ͘ LJ ƚƵƌŶŝŶŐ ĚĂƚĂ ŝŶƚŽ ŝŶƐŝŐŚƚ͕ ŽƌŐĂŶŝnjĂƟŽŶƐ ĐĂŶ ŝĚĞŶƟĨLJ ďƵƐŝŶĞƐƐ ƌŝƐŬƐ ƐƵĐŚ ĂƐ ĐƵƐƚŽŵĞƌ ĐŚƵƌŶ͕ ƉƌŝŽƌŝƟnjĞ ĚĞĨĂƵůƚƐ ĂŶĚ high-value premium customers, and anƟĐŝƉĂƚĞ ŶĞǁ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ĐƌŽƐƐͲƐĞůůŝŶŐ ĂŶĚ ƉĞŶĞƚƌĂƟŽŶ ŽĨ ŶĞǁ ƐĞŐŵĞŶƚƐ͘ dŚĞ ^^ͬK^^ ŝŶĚƵƐƚƌLJ ŝƐ ĐƵƌƌĞŶƚůLJ ŵŽǀŝŶŐ ďĞLJŽŶĚ ǀĂŶŝůůĂ ǀŽŝĐĞ ĂŶĚ ŵŽďŝůĞ s ^ ƐĞƌǀŝĐĞƐ ƚŽ ƉƌŽǀŝĚĞ ŵƵůƟƉůĞ ƐĞƌǀŝĐĞ (voice, video, and data) to enterprise, ƌĞƚĂŝů͕ĂŶĚ ǁŚŽůĞƐĂůĞ ƐĞĐƚŽƌƐ͘ dŚŝƐ ƌĞƋƵŝƌĞƐ ĐŽŶǀĞƌŐĞŶƚ ƉůĂƞŽƌŵƐ ĨŽƌ /W ƐĞƌǀŝĐĞƐ͕ ǁŚŝĐŚ

ĐĂŶ ĞŶĂďůĞ ƚŚĞ ŽƉĞƌĂƚŽƌ ƚŽ ƉƌŽǀŝĚĞ Ă ĐŽŶǀĞƌŐĞĚ ǀŝĞǁ ƚŽ ƐƵďƐĐƌŝďĞƌƐ ĂŶĚ ŐĞŶĞƌĂƚĞ Ă ƐŝŶŐůĞ ďŝůů ĨŽƌ Ăůů ƐĞƌǀŝĐĞƐ͘ ^ŽŵĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ƌĞĂĚŝůLJ ďĞŝŶŐ ĚĞƉůŽLJĞĚ ďLJ ƚŚĞ ŝŶĚƵƐƚƌLJ ƚŽ ƚĂĐŬůĞ ƚŚĞ ĐƵƌƌĞŶƚ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ƉƌĞƉĂƌĞ ƚŚĞŵƐĞůǀĞƐ ĨŽƌ ƚŚĞ ĨƵƚƵƌĞ͘ /ŶĚƵƐƚƌLJ ŝƐ ŝŶǀĞƐƟŶŐ ŝŶ ŵŽďŝůĞ ĚĂƚĂ ŽŋŽĂĚ ƉůĂƞŽƌŵƐ͘ tŝͲ&ŝ ŝƐ ďĞĐŽŵŝŶŐ Ă ƉƌĞĨĞƌƌĞĚ ĚĂƚĂͲŽĨŇŽĂĚŝŶŐ ƚĞĐŚŶŽůŽŐLJ ĨŽƌ ĂůůĞǀŝĂƟŶŐ ĐůŽŐŐĞĚ ϯ'ͬϰ' ŶĞƚǁŽƌŬƐ͘ ^ĐĂůĂďŝůŝƚLJ ŝŶ tŝͲ&ŝ ŝƐ ĂůƐŽ ĂŶ ŝƐƐƵĞ͖ ĂŶĚ ƚŽ ĂĚĚƌĞƐƐ ƐĐĂůĂďŝůŝƚLJ ŝŶ tŝͲ&ŝ͕ ŽƉĞƌĂƚŽƌƐ ƌĞƋƵŝƌĞ ƐŽůƵƟŽŶƐ ƐƵĐŚ ĂƐ ͕ ďƵƐŝŶĞƐƐͲĐƌŝƚŝĐĂů ĨƵŶĐƚŝŽŶƐ ƚŚĂƚ ĞŶĂďůĞ ĨĂƐƚ͕ ĞĸĐŝĞŶƚ͕ ĂŶĚ ƐĞĐƵƌĞ ĂĐĐĞƐƐ ƚŽ ĚĂƚĂ ŶĞƚǁŽƌŬƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͘ dŚĞLJ ĂůƐŽ ŶĞĞĚ Ă ƉƌŽǀĞŶ ƉŽůŝĐLJ ĞŶŐŝŶĞ͕ ǁŚŝĐŚ ƉƌŽǀŝĚĞƐ ŇĞdžŝďůĞ ƉŽůŝĐLJͲĚƌŝǀĞŶ ĐŽŶƚƌŽů ĚĞĐŝƐŝŽŶƐ ďĂƐĞĚ ŽŶ ĞŶƟƚůĞŵĞŶƚƐ͕ ĚLJŶĂŵŝĐ ƐƚĂƚĞ͕ ĚĞǀŝĐĞͲ ƚLJƉĞ͕ ůŽĐĂƟŽŶ͕ ĂŶĚ ŽƚŚĞƌ ƉĂƌĂŵĞƚĞƌƐ͘ Ŷ ŝŶƚĞůůŝŐĞŶƚ ƉĂĐŬĞƚ ĐŽƌĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŽīĞƌƐ ĐĞŶƚƌĂůŝnjĞĚ ĂĐĐĞƐƐ ĂŶĚ ĐŽŶƚƌŽů ƚŽ ŵĂŶĂŐĞ ƐƵďƐĐƌŝďĞƌƐ͕ ĚĞůŝǀĞƌ ϯ' ĂŶĚ ϰ' ŽŋŽĂĚ͕ ĂŶĚ ĐƌĞĂƚĞ ƌĞǀĞŶƵĞͲŐĞŶĞƌĂƟŶŐ ƐĞƌǀŝĐĞƐ ƚŚĂƚ ĐĂŶ ďĞ ďŝůůĞĚ ĂƉƉƌŽƉƌŝĂƚĞůLJ͘ dŚĞƌĞ ŝƐ ŚƵŐĞ ĂĚŽƉƟŽŶ ŽĨ ŽŶƚĞŶƚ Θ WĂƌƚŶĞƌ DĂŶĂŐĞŵĞŶƚ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ƉĂƌƚnerships with ecosystem which now comƉƌŝƐĞƐ ŽĨ ĚĞǀŝĐĞ ŵĂŶƵĨĂĐƚƵƌĞƌ͕ E͕ ĐŽŶƚĞŶƚ ĂŐŐƌĞŐĂƚŽƌƐ͕ Kdd͕ ĂŶĚ ĂƉƉƐ ĚĞǀĞůŽƉĞƌƐ͘

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158 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

dŚĞ ƚƌĞŶĚƐ ƚŚĂƚ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ďĞ ŵĂũŽƌ ĚƌŝǀĞƌƐ ŝŶ ƚŚĞ K^^ͬ ^^ ŝŶĚƵƐƚƌLJ ĂƌĞ ƚŚĞ ƐƵƉƉŽƌƚ ĨŽƌ ĐŽŵƉůĞdž ĂĐĐŽƵŶƚ ƐƚƌƵĐƚƵƌĞƐ͕ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ƌĞĂůͲƟŵĞ ƉƌŽĐĞƐƐŝŶŐ ĂŶĚ ďƵƐŝŶĞƐƐ ǀŝƐŝďŝůŝƚLJ͕ ĂŶĚ ƚŚĞ ŶĞĞĚ ƚŽ ƐƵƉƉŽƌƚ ŝŶĐƌĞĂƐĞĚ ƐĐĂůĂďŝůŝƚLJ͘ /Ŷ ƚŚĞ ŵŽŶƚŚƐ ahead, compliance initiatives will also ŐĂƚŚĞƌ ŵŽƌĞ ƐƚĞĂŵ ĂƐ ďŽƚŚ ĨƵŶĐƟŽŶĂů ĂŶĚ ĂƌĐŚŝƚĞĐƚƵƌĂů ƌĞƋƵŝƌĞŵĞŶƚƐ ŶĞĞĚ ƚŽ ďĞ ŵĞƚ͘ ZĞǀĞŶƵĞ ĂƐƐƵƌĂŶĐĞ ĂŶĚ ƚŚĞ ĂŶĂůLJƟĐƐ ƚŚĂƚ ĚƌŝǀĞ ĂŶĚ ŝŶĨŽƌŵ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ǁŝůů ĂůƐŽ ŐĂŝŶ ƉƌŽŵŝŶĞŶĐĞ ĂƐ Ă ŵĂũŽƌ ŵĂƌŬĞƚ ƚƌĞŶĚ͘ >ĂƐƚůLJ͕ ǁĞ ĂůƐŽ ĞdžƉĞĐƚ ƚŽ ƐĞĞ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ͚ƐŽůƵƟŽŶ ƐƚĂĐŬƐ͕͛ ƉƵƌƉŽƐĞ ďƵŝůƚ ƐŽůƵƟŽŶƐ ŝŶĨƵƐĞĚ ǁŝƚŚ ƐƉĞĐŝĮĐ ĚŽŵĂŝŶ ŶĞĞĚƐ ǁŚĞƚŚĞƌ ĨŽƌ Ă ƉĂƌƟĐƵůĂƌ ǀĞƌƟĐĂů ŵĂƌŬĞƚ Žƌ ĨŽƌ Ă ƐƉĞĐŝĮĐ ƉĞƌĨŽƌŵĂŶĐĞ ŶĞĞĚƐ ƐƵĐŚ ĂƐ ŚŝŐŚͲƐĐĂůĞ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ ĞƐƉŝƚĞ ƚŚĞ ŚŝĐĐƵƉƐ ĂŶĚ ŐƌŽǁŝŶŐ ƉĂŝŶƐ which come with every new technology, >d ŝƐ ĐĞƌƚĂŝŶůLJ ďĞŝŶŐ ĚĞƉůŽLJĞĚ ďLJ Ă ŵĂũŽƌŝƚLJ ŽĨ ƚŚĞ ŵŽďŝůĞ ŽƉĞƌĂƚŽƌƐ͘ ůƚŚŽƵŐŚ ŝŶ /ŶĚŝĂ ŵĂŶLJ ŽƉĞƌĂƚŽƌƐ ĂƌĞ ƐƟůů ƚƌLJŝŶŐ ƚŽ ŵĂŬĞ ŵŽŶĞLJ ĨƌŽŵ ϯ'͕ >d ŝƐ ĂůƌĞĂĚLJ ďĞŝŶŐ ƉůĂŶŶĞĚ Žƌ ŝƐ Ăƚ ĂĚǀĂŶĐĞĚ ƐƚĂŐĞƐ ŽĨ ƚƌŝĂů ƌƵŶŶŝŶŐ͘ dŚĞ ŝŵƉůŝĐĂƟŽŶ ŝƐ ƚŚĂƚ ƚŚĞƌĞ ŝƐ Ă ŶĞĞĚ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ĞdžŝƐƟŶŐ K^^ͬ ^^ ĐĂŶ ďĞ ŝŶƚĞƌĨĂĐĞĚ ƐĞĂŵůĞƐƐůLJ ǁŝƚŚŝŶ ƚŚĞ >d ĞŶǀŝƌŽŶŵĞŶƚ͘ dĞĐŚŶŽůŽŐLJ ĐŽŶǀĞƌŐĞŶĐĞ ďĞƚǁĞĞŶ ͚ĐŽŶǀĞŶƚŝŽŶĂů͛ ƉŚLJƐŝĐĂů ƉƌŽĚƵĐƚƐ ĂŶĚ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ŝƐ ŐŝǀŝŶŐ ƌŝƐĞ ƚŽ ĞŵĞƌŐŝŶŐ ĞĐŽƐLJƐƚĞŵƐ͕ ĞŶĂďůĞĚ ƚŚƌŽƵŐŚ ĐŽŶŶĞĐƚĞĚ ƐLJƐƚĞŵƐ ƚŚĂƚ ƉƌŽǀŝĚĞ ŶĞǁ ďƵƐŝŶĞƐƐ ŽƉƉŽƌƚƵŶŝƟĞƐ͘ DĂĐŚŝŶĞͲƚŽͲŵĂĐŚŝŶĞ ;DϮDͿ ĂŶĚ ĐůŽƵĚ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ŐĂŝŶŝŶŐ ŵŽŵĞŶƚƵŵ ĂŶĚ ǁŝůů ďĞĐŽŵĞ ŵĂŝŶƐƚƌĞĂŵ Ăƚ Ă ǀĞƌLJ ƌĂƉŝĚ ƉĂĐĞ͘ K^^ͬ ^^ ƐƚƌĂƚĞŐŝĞƐ ǁŝůů ĐĞŶƚĞƌ ĂƌŽƵŶĚ ƚŚĞ ŶĞĞĚ ƚŽ ďƵŝůĚ ƐŽůƵƟŽŶƐ ƚŽ ĞŶĂďůĞ ƚŚĞ ^W ƚŽ ŽīĞƌ ŶĞǁƐ ƐĞƌǀŝĐĞƐ ĂƌŽƵŶĚ ƚŚĞƐĞ ƚĞĐŚŶŽůŽŐŝĞƐ͘ ŶŽƚŚĞƌ ƉŚĞŶŽŵĞŶŽŶ ƚŚĂƚ ǁŝůů ĚƌŝǀĞ ^WƐ ƚŽ ƌĞƚŚŝŶŬ ƚŚĞŝƌ ^^ ƐƚƌĂƚĞŐŝĞƐ ǁŝůů ďĞ ƚŚĞ ƌŝƐĞ ŽĨ ŶĞƚ ŐŝĂŶƚƐ ŝŶŇƵĞŶĐĞ ŽŶ ƚŚĞ digital content value chain and the emerŐĞŶĐĞ ŽĨ ƚŚĞ ŶĞǁ ͚ƚŚŝƌĚ ĞĐŽƐLJƐƚĞŵ͛ ƵƐŝŶŐ ŵŽďŝůĞ ǁĞď ĂƉƉƐ ǁŚŝĐŚ ĂƌĞ ďƵŝůƚ ǁŝƚŚ ŽƉĞŶ ƐƚĂŶĚĂƌĚƐ͘ tŝƚŚ ŶĞƚ ŐŝĂŶƚƐ ǁŽƌŬŝŶŐ ǁŝƚŚ ŽƉĞƌĂƚŽƌƐ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ďŝůůŝŶŐ ĞdžƉĞƌŝĞŶĐĞͶŚĂƌŶĞƐƐŝŶŐ ďŝůůŝŶŐ ĂŶĚ ĐŚĂƌŐŝŶŐ ŝƐ ůŝŬĞůLJ ƚŽ ďĞ ŝŶ ƚŚĞ ĨŽĐƵƐ͘ Akanksha Singh akankshas@cybermedia.co.in

H C E T G N I G R E M E

EMERGING TECH

V O LT E

Data Voice Tango With the deployment of Voice over LTE (VoLTE), the ‘impossible’ task of using data and voice services on the same network will be a ‘thought’ of the past

A

ƐŵĂƌƚƉŚŽŶĞ ƵƐĞƌ ŽŌĞŶ ĨĂĐĞƐ ƚŚĞ ŝƐƐƵĞ ŽĨ ƐŝŵƵůƚĂŶĞŽƵƐ ƵŶĂǀĂŝůĂďŝůŝƚLJ ŽĨ ďŽƚŚ ĚĂƚĂ ĂŶĚ ǀŽŝĐĞ ƐĞƌǀŝĐĞƐ ŽŶ ƚŚĞ ƐĂŵĞ ŶĞƚǁŽƌŬ͕ ŵĂŬŝŶŐ ŝƚ ŶŽŶͲƌĞĂůŝƐƟĐ ĨŽƌ Śŝŵ ƚŽ ǀŝĞǁ ĐŽŶƚĞŶƚ ŽŶůŝŶĞ͕ ǁŚŝůĞ ŽŶ Ă ĐĂůů͘ sŽŝĐĞ ŽǀĞƌ >d ;sŽ>d Ϳ ƐŽůǀĞƐ ƚŚŝƐ ĐƌŝƟĐĂů ŝƐƐƵĞ ďLJ ĂĚĚŝŶŐ ǀŽŝĐĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŽǀĞƌ ƚŚĞ >d ŶĞƚǁŽƌŬ͘ dŚĞ ƚĞĐŚŶŽůŽŐLJ ǁĂƐ ĮƌƐƚ ŝŶƚƌŽĚƵĐĞĚ ŝŶ &ĞďƌƵĂƌLJ ϮϬϭϬ͕ ďLJ ƚŚĞ '^D ƐƐŽĐŝĂƟŽŶ ;'^D Ϳ͕ ĂŶĚ ŚĂƐ ďĞĞŶ ĐĂůŝďƌĂƚĞĚ ǁŝƚŚ ϯƌĚ 'ĞŶĞƌĂƟŽŶ WĂƌƚŶĞƌƐŚŝƉ WƌŽũĞĐƚ ;ϯ'WW ƐƚĂŶĚĂƌĚͿ͘ /ƚ ǁĂƐ ŝŶŶŽǀĂƚĞĚ ŬĞĞƉŝŶŐ ŝŶ ŵŝŶĚ ƚŚĞ ƚƌŽƵďůĞƐŽŵĞ ƉƌŽĐĞƐƐ ŽĨ ƚŚĞ >d ŽƉĞƌĂƚŽƌƐ ƚŽ ƌĞƚƵƌŶ ƚŽ Ϯ'ͬϯ' ƐLJƐƚĞŵƐ͕ ĨŽƌ ĞŶĂďůŝŶŐ ǀŽŝĐĞ ĐŽŵŵƵŶŝĐĂƟŽŶ͘ dŚĞ ƚĞĐŚŶŽůŽŐLJ ƚĞƌŵŝŶĂƚĞƐ ƚŚĞ ĐƵƌƌĞŶƚ ůŝŵŝƚĂƟŽŶƐ ŽĨ >d ͕ ĨŽƌ ũƵƐƚ ďĞŝŶŐ ƵƐĞĚ ĨŽƌ ŵŽďŝůĞ ďƌŽĂĚďĂŶĚ ŽǀĞƌ ŝŶƚĞƌŶĞƚ ƉƌŽƚŽĐŽů ;/WͿ ĨƌĂŵĞǁŽƌŬ͕ ĂŶĚ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ŚĂǀĞ ƚŽ ƌĞƚƵƌŶ ƚŽ Ϯ'ͬ ϯ' ŶĞƚǁŽƌŬ ĨŽƌ ĞŶĂďůŝŶŐ ǀŽŝĐĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͘ sŽ>d ŝƐ Ă ƌĞƐƵůƚ ŽĨ ƌĞĂůŝnjĂƟŽŶ ŽĨ ŽƉĞƌĂƚŽƌƐ ƚŽ ŚĂǀĞ Ă ǀŝĂďůĞ ĂŶĚ ƐƚĂŶĚĂƌĚŝnjĞĚ ƐĐŚĞŵĞ ĨŽƌ ǀŽŝĐĞ ĂŶĚ ^D^ ƚƌĂĸĐ ƐŝŶĐĞ ϴϬй ŽĨ ƚŚĞ ƌĞǀĞŶƵĞ ŽĨ ƚŚĞ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ĐŽŵĞƐ ĨƌŽŵ ƚŚĞƐĞ Ϯ ƐĞƌǀŝĐĞƐ͘ ƚ ƉƌĞƐĞŶƚ͕ ƚŚĞ ĚĞůŝǀĞƌLJ ŽĨ sŽ>d ŝƐ ĐŽŶĚƵĐƚĞĚ ďLJ ƚŚĞ ĨŽůůŽǁŝŶŐ ϰ ŵĞƚŚŽĚƐ͗ ŝƌĐƵŝƚ ^ǁŝƚĐŚĞĚ &ĂůůďĂĐŬ ; ^& Ϳ ƚŽ Ϯ'ͬϯ' ^͖ /D^ ďĂƐĞĚ͕ ƐƵĐŚ ĂƐ ϯ'WW /W DƵůƟŵĞĚŝĂ ^ƵďƐLJƐƚĞŵ ;/D^Ϳ DƵůƟŵĞĚŝĂ dĞůĞƉŚŽŶLJ ;DDdĞůͿ ŽǀĞƌ >d ͖ KǀĞƌͲƚŚĞͲƚŽƉ ;KddͿ ůŝŬĞ ^ŬLJƉĞ͖ ĂŶĚ ŝƌĐƵŝƚ ^ǁŝƚĐŚĞĚ ŽǀĞƌ WĂĐŬĞƚ ^ǁŝƚĐŚĞĚ ; ^ ŽǀĞƌ W^Ϳ͘ ŵŽŶŐ ƚŚĞŵ͕ ^& ŝƐ ƚŚĞ ŵŽƐƚ ƉƌĞĨĞƌƌĞĚ ŽƉƟŽŶ ŽĨ ƚŚĞ ŽƉĞƌĂƚŽƌƐ͕ ĂƐ ŝƚ ǁŝůů ŚĞůƉ ƚŚĞ ƵƐĞƌƐ ƚŽ ƌŽĂŵ ŽƵƚƐŝĚĞ ϰ' ĐŽǀĞƌĂŐĞ͘

dŚĞ h^ ďĂƐĞĚ ƚĞůĞĐŽŵ ƉůĂLJĞƌƐ ůŝŬĞ sĞƌŝnjŽŶ͕ DĞƚƌŽW ^͕ ĂŶĚ dΘd ĂƌĞ ĚĞůŝǀĞƌŝŶŐ ǀŽŝĐĞ ŽŶ >d ƐŵĂƌƚƉŚŽŶĞƐ ƵƐŝŶŐ ƚŚĞ ^& ƚĞĐŚŶŽůŽŐLJ͕ ĂƐ ƚŚĞ ĚĞǀŝĐĞ ŚĂǀĞ ŵƵůƟƉůĞ ƌĂĚŝŽ ƐƵƉƉŽƌƚ ďƵƚ ŽŶůLJ ŽŶĞ ƌĂĚŝŽ ďĂŶĚ ĨƵŶĐƟŽŶŝŶŐ Ăƚ Ă ƟŵĞ͕ ƐŽ ƐƟůů ǁŚĞŶ ƚŚĞ ƵƐĞƌ ŵĂŬĞƐ Ă ĐĂůů͕ ƚŚĞ ĚĞǀŝĐĞ ŝƐ ĨŽƌĐĞĚ Žī ĨƌŽŵ ƚŚĞ >d ŶĞƚǁŽƌŬ͕ ĂŶĚ ƐǁŝƚĐŚĞƐ ƚŽ Ϯ'ͬϯ' ŶĞƚǁŽƌŬ ĨŽƌ ĐĂůůƐ͘

Prevailing Bumps >d ͕ ƵŶůŝŬĞ ƚŚĞ ƌĞŐƵůĂƌ ĐĞůůƵůĂƌ ƚĞůĞĐŽŵŵƵŶŝĐĂƚŝŽŶƐ ƐƚĂŶĚĂƌĚ ůŝŬĞ '^D͕ ůĂĐŬƐ ĚĞĚŝĐĂƚĞĚ ĐŚĂŶŶĞůƐ ĨŽƌ ĐŝƌĐƵŝƚ ƐǁŝƚĐŚĞĚ ƚĞůĞƉŚŽŶLJ͘ /ƚ ŝƐ ĂŶ Ăůů ŝŶƚĞƌŶĞƚ ƉƌŽƚŽĐŽů ;/WͿ ƐLJƐƚĞŵ͕ ĞŶĂďůŝŶŐ /W ĐŽŶŶĞĐƟŽŶ ĨƌŽŵ ƚŚĞ ŵŽďŝůĞ ĞƋƵŝƉŵĞŶƚ͕ ƚŽ ƚŚĞ ŵĂŝŶ ŶĞƚǁŽƌŬ͕ ĂŶĚ ƚŚĞŶ ŽƵƚ ĂŐĂŝŶ͘ dŚĞƌĞĨŽƌĞ ŝŶ ŽƌĚĞƌ ƚŽ ƉƌŽǀŝĚĞ ƐŽŵĞ ĨŽƌŵ ŽĨ ǀŽŝĐĞ ĐŽŶŶĞĐƟŽŶ ŽǀĞƌ Ă ƐƚĂŶĚĂƌĚ >d ďĞĂƌĞƌ͕ ƐŽŵĞ ĨŽƌŵ ŽĨ sŽ/W ŵƵƐƚ ďĞ ƵƐĞĚ͘ Ƶƚ ĂĐŚŝĞǀŝŶŐ Ă ĨƵůů sŽ/W ŽīĞƌŝŶŐ ŽŶ >d ƉŽƐƐĞƐƐ ƐŽŵĞ ƐŝŐŶŝĮĐĂŶƚ ƉƌŽďůĞŵƐ ǁŚŝĐŚ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ĐŽŶƚƌŽů͘ ůƐŽ͕ ƚŚĞ >d ƐƉĞĐƚƌƵŵ ĞdžŝƐƚƐ ŝŶ ŵŽƌĞ ƚŚĂŶ ϰϬ ďĂŶĚƐ ŐůŽďĂůůLJ͕ ĂŶĚ ƚŽ ŵĂŬĞ ĂŶ >d ĐŚŝƉ ƐƵƉƉŽƌƟŶŐ Ăůů ďĂŶĚƐ ĨŽƌ ǁŽƌůĚǁŝĚĞ ƌŽĂŵŝŶŐ ŝƐ Ă ĚĂƵŶƟŶŐ ƚĂƐŬ͘ ^ŝŵƵůƚĂŶĞŽƵƐůLJ͕ ŚŝŐŚ ƐƉĞĞĚ ĚĂƚĂ ĂŶĚ ƌĂƉŝĚ ƐǁŝƚĐŚŝŶŐ ĨƌŽŵ >d ͬϯ'; s K Θ ,^W Ϳ ƚŽ Ϯ';'^Dͬ'WZ^ͬ ' Θ ϭyͿ ŵĂŬĞƐ ƚŚĞ ďĂƩĞƌLJ ďĂĐŬƵƉ ƵŶƐƚĂďůĞ͕ ĐŽŵƉĂƌĞĚ ƚŽ ,^W ͬ s K ƉŚŽŶĞƐ͘

Defining Interfaces dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ĚĞĮŶŝŶŐ ϯ ŝŶƚĞƌĨĂĐĞƐ ƚŽ

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160 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ĚĞůŝǀĞƌ ƚŚĞ sŽ>d ƐĞƌǀŝĐĞ ŝŶĐůƵĚŝŶŐ hƐĞƌ EĞƚǁŽƌŬ /ŶƚĞƌĨĂĐĞ ;hE/Ϳ͕ ǁŚŝĐŚ ŝƐ ůŽĐĂƚĞĚ ďĞƚǁĞĞŶ ƚŚĞ ƵƐĞƌ͛Ɛ ĞƋƵŝƉŵĞŶƚ ĂŶĚ ƚŚĞ ŽƉĞƌĂƚŽƌ͛Ɛ ŶĞƚǁŽƌŬ͘ ZŽĂŵŝŶŐ EĞƚǁŽƌŬ EĞƚǁŽƌŬ /ŶƚĞƌĨĂĐĞ ;ZͲEE/Ϳ ŝƐ ůŽĐĂƚĞĚ ďĞƚǁĞĞŶ ƚŚĞ ŚŽŵĞ ĂŶĚ ƚŚĞ ǀŝƐŝƚĞĚ ŶĞƚǁŽƌŬ ĂŶĚ ŝƐ ƵƐĞĚ ĨŽƌ Ă ƵƐĞƌ ǁŚŽ ŝƐ ŽŶ ƌŽĂŵŝŶŐ͘ ŶĚ͕ /ŶƚĞƌĐŽŶŶĞĐƚ EĞƚǁŽƌŬ EĞƚǁŽƌŬ /ŶƚĞƌĨĂĐĞ ;/ͲEE/Ϳ ŝƐ ůŽĐĂƚĞĚ ďĞƚǁĞĞŶ ƚŚĞ ŶĞƚǁŽƌŬƐ ŽĨ ƚŚĞ Ϯ ƉĂƌƟĞƐ ŵĂŬŝŶŐ Ă ĐĂůů͘ &Žƌ ĚĞƉůŽLJŝŶŐ sŽ>d ͕ ƚŚĞ ŚĂŶĚƐĞƚ Žƌ ƉŚŽŶĞ ŶĞĞĚƐ ƚŽ ŚĂǀĞ Ă ƐŽŌǁĂƌĞ ƚŽ ƉƌŽǀŝĚĞ ƚŚĞ sŽ>d ĨƵŶĐƟŽŶĂůŝƚLJ ;ŝƚ ĐŽƵůĚ ďĞ ŝŶ ƚŚĞ ĨŽƌŵ ŽĨ ĂŶ ĂƉƉůŝĐĂƟŽŶͿ͕ ĂŶĚ ƚŚĞ ŶĞƚǁŽƌŬ ŶĞĞĚƐ ƚŽ ďĞ /D^ ƐƵƉƉŽƌƟǀĞ͘

Operationalizing LTE in India ^ŝŶĐĞ /ŶĚŝĂ ƐƟůů ĂǁĂŝƚƐ ĨŽƌ ƚŚĞ ĂƌƌŝǀĂů ŽĨ >d ƐĞƌǀŝĐĞƐ͕ ƐŽ ĨƌŽŵ ƚŚĞ /ŶĚŝĂŶ ƉĞƌƐƉĞĐƟǀĞ ƚŚĞ ŐůŽďĂů ĐŽŶĚŝƟŽŶ ŽĨ >d ŝƐ ƐŝŵŝůĂƌ ƚŽ D ƚĞĐŚŶŽůŽŐLJ͕ ĂŶĚ ŝƐ ŵŽƐƚůLJ ƵƐĞĚ ĨŽƌ ĚĂƚĂ ƐĞƌǀŝĐĞƐ ǀŝĂ ĚŽŶŐůĞƐ͕ ǁŚŝůĞ ƚŚĞ ǀŽŝĐĞ ƐĞƌǀŝĐĞƐ ŽŶ >d ĂƌĞ ƐƟůů ŝŶ ƚŚĞŝƌ ǀĞƌLJ ŝŶŝƟĂů ƐƚĂŐĞ͘ dŚŽƵŐŚ ŐůŽďĂů ŽƉĞƌĂƚŽƌƐ ůŝŬĞ >'hн͕ Ă ^ŽƵƚŚ <ŽƌĞĂŶ ŽƉĞƌĂƚŽƌ͕ dΘd͕ ĂŶĚ sĞƌŝnjŽŶ ĂƌĞ ĂůƌĞĂĚLJ ƌƵŶŶŝŶŐ ƚƌŝĂůƐ ŽĨ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ŝŶƚĞŶĚ ƚŽ ŽĸĐŝĂůůLJ ůĂƵŶĐŚ ŝƚ ďLJ ƚŚĞ LJĞĂƌ ϮϬϭϯ͕ ŝƚ ƐƟůů ŚĂƐ Ă ůŽŶŐ ǁĂLJ ƚŽ ŐŽ ƚŽ ďĞĐŽŵĞ ŽƉĞƌĂƟŽŶĂů ŝŶ /ŶĚŝĂ͘ /Ŷ /ŶĚŝĂ t ŽƉĞƌĂƚŽƌƐ ůŝŬĞ ĂŝƌƚĞů ĂŶĚ ŝƌĐĞů ŵĂLJ ĂĚŽƉƚ ^& ƚĞĐŚŶŽůŽŐLJ ƚŽ ŽīĞƌ ǀŽŝĐĞ ŽǀĞƌ >d ĚĞǀŝĐĞƐ͘ tŚŝůĞ ƉƌŽǀŝĚĞƌƐ ůŝŬĞ dŝŬŽŶĂ ĂŶĚ ƵŐĞƌĞ ŵĂLJ ĐŽŶƟŶƵĞ ƚŽ ĨŽĐƵƐ ŽŶ ĚĂƚĂ ƐĞƌǀŝĐĞƐ͘ V&D Correspondent vadmail@cybermedia.co.in

EMERGING TECH

AUGEMENTED REALITY

A Game Changer Augmented Reality offers both entertainment and real-life experience, and is certainly grabbing attention for augmenting revenue

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ugmented Reality (AR) has allowed users to interact virtually with their surroundings by bringing a wealth of collected data to the users’

ĮŶŐĞƌƟƉƐ͘

Defining Augmented Reality AR is a term used to describe a live view ŽĨ Ă ƉŚLJƐŝĐĂů͕ ƌĞĂůͲǁŽƌůĚ ĞŶǀŝƌŽŶŵĞŶƚ ƚŚĂƚ ŝƐ ĂƵŐŵĞŶƚĞĚ ďLJ ĐŽŵƉƵƚĞƌͲŐĞŶĞƌĂƚĞĚ ƐĞŶƐŽƌLJ ŝŶƉƵƚ͕ ƐƵĐŚ ĂƐ ƐŽƵŶĚ Žƌ ŐƌĂƉŚŝĐƐ͘ ƚLJƉŝĐĂů Z ĞŶǀŝƌŽŶŵĞŶƚ ŚĂƐ ĚŝŐŝƚĂů ŝŶĨŽƌŵĂƟŽŶ ƚƌĂŶƐƉŽƐĞĚ ŽŶƚŽ Ă ƌĞĂůͲǁŽƌůĚ ǀŝĞǁ͘ While the technology has been around ĨŽƌ LJĞĂƌƐ͕ ŝŶ ĂŝƌĐƌĂŌ ĐŽĐŬƉŝƚƐ ĨŽƌ ŝŶƐƚĂŶĐĞ͕ ƐŵĂƌƚƉŚŽŶĞƐ ĂƌĞ ŚĞůƉŝŶŐ ƚŽ ĚƌŝǀĞ ƵƐĂŐĞ͕ ĂƐ ƚŚĞƐĞ ŚŝŐŚͲĞŶĚ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ƉƵƚ ƚŚĞ ŶĞĐĞƐƐĂƌLJ ŚĂƌĚǁĂƌĞͶĂĐĐĞůĞƌŽŵĞƚĞƌƐ͕ ĐĂŵĞƌĂƐ͕ ĐŽŵƉĂƐƐĞƐ͕ ĂŶĚ 'W^ ƌŝŐŚƚ ŝŶ ƉĞŽƉůĞ͛Ɛ ƉŽĐŬĞƚƐ͘

Blurring the Dichotomy dŚĞ ĞdžƉĞƌƚƐ ĂƌĞ ƉƵůůŝŶŐ ŐƌĂƉŚŝĐƐ ŽƵƚ ŽĨ LJŽƵƌ ƚĞůĞǀŝƐŝŽŶ ƐĐƌĞĞŶ Žƌ ĐŽŵƉƵƚĞƌ ĚŝƐƉůĂLJ ĂŶĚ ŝŶƚĞŐƌĂƟŶŐ ƚŚĞŵ ŝŶƚŽ ƌĞĂůͲǁŽƌůĚ ĞŶǀŝƌŽŶŵĞŶƚƐ͕ ĂƐ ƚŚĞLJ ĐŽŶƟŶƵĞ ƚŽ ďůƵƌ the line between what’s real and what’s ĐŽŵƉƵƚĞƌͲŐĞŶĞƌĂƚĞĚ ďLJ ĞŶŚĂŶĐŝŶŐ ǁŚĂƚ ǁĞ ƐĞĞ͕ ŚĞĂƌ͕ ĨĞĞů͕ ĂŶĚ ƐŵĞůů͘ In the recently held Mobile World ŽŶŐƌĞƐƐ͕ YƵĂůĐŽŵŵ ƐŚŽǁĞĚ ŚŽǁ ƵƐĞƌƐ ĐĂŶ Ăŝŵ ƚŚĞŝƌ ƉŚŽŶĞ Ăƚ ĂŶ ĂĚ ĨƌŽŵ EŽƌǁĞŐŝĂŶ ƚ ŵĂŬĞƌ sŝŬŝŶŐ͕ ĂŶĚ ƐĞĞ ĚŝīĞƌĞŶƚ ŵŽĚĞůƐ ƐƵƉĞƌŝŵƉŽƐĞĚ ŽǀĞƌ ƚŚĞ ĂĚ͘ &Žƌ ŝƚƐ ϮϬϭϭ ǁŝŶƚĞƌ ĐĂƚĂůŽŐƵĞ͕ DŽŽƐĞũĂǁ͕ ĂŶ ŽƵƚĞƌǁĞĂƌ ƌĞƚĂŝůĞƌ͕ ƵƟůŝnjĞĚ ƚŚĞ Z ƚĞĐŚŶŽůŽŐLJ to give viewers an ‘X-ray vision’ while ůŽŽŬŝŶŐ ƚŚƌŽƵŐŚ ƚŚĞ ĐĂƚĂůŽŐƵĞ͘ dŚĞƐĞ ĚĂLJƐ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ŝƐ ŵĂŬŝŶŐ ŝƚƐ ƉƌĞƐĞŶĐĞ ĨĞůƚ ƌŝŐŚƚ ĨƌŽŵ ƚŽLJƐ ƚŽ ŵĂŐĂnjŝŶĞƐ͕ ĞǀĞŶ ,ĞŝŶnj <ĞƚĐŚƵƉ ďŽƩůĞƐ ŽīĞƌ ƌĞĐŝƉĞƐ ƚŽ ĂŶLJŽŶĞ ǁŝƚŚ Ă ƐŵĂƌƚƉŚŽŶĞ͘ YƵĂůĐŽŵŵ ŝƐ ǁŽƌŬŝŶŐ ǁŝƚŚ ͚^ĞƐĂŵĞ ^ƚƌĞĞƚ͛ ŽŶ ĂŶ ŝŶƚĞƌĂĐƟǀĞ ƉůĂLJƐĞƚ ƚŚĂƚ ĂůůŽǁƐ ĮŐƵƌŝŶĞƐ ŽĨ Ğƌƚ ĂŶĚ ƌŶŝĞ ƚŽ ĐŽŵĞ

ƚŽ ůŝĨĞ ǁŚĞŶ ĐĂƉƚƵƌĞĚ ďLJ Ă ƐŵĂƌƚƉŚŽŶĞ͘ ŵƵƐĞƵŵ ŝŶ ^ĂŶ ŝĞŐŽ ŝƐ ƵƐŝŶŐ Z ƚŽ ƐŚŽǁ ŚŽǁ ŵĂŐŶĞƟƐŵ ǁŽƌŬƐ͘ ŶĞǁ ƌĞƉŽƌƚ ĨƌŽŵ :ƵŶŝƉĞƌ ZĞƐĞĂƌĐŚ indicates that AR technology will generate ΨϮ ŵŶ ŝŶ ϮϬϭϮ͕ ďƵƚ ǁŝůů ũƵŵƉ ƚŽ ĂƐ ŵƵĐŚ ĂƐ Ψϳϭϰ ŵŶ ĂŶŶƵĂůůLJ ďLJ ϮϬϭϰ͘ Z ŵŽďŝůĞ ŵĂƌŬĞƟŶŐ ƌĞǀĞŶƵĞ ǁŝůů ůĂƌŐĞůLJ ďĞ ĚƌŝǀĞŶ ďLJ ƐƵďƐĐƌŝƉƟŽŶ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ͕ ĂĚǀĞƌƟƐŝŶŐ͕ ĂŶĚ Z ďĂƐĞĚ ĂƉƉ ĚŽǁŶůŽĂĚƐ͘ sŽůŬƐǁĂŐŽŶ ƵƚŝůŝnjĞĚ Z ƚŽ ƚĂƌŐĞƚ Ă consumer segment that valued highƉĞƌĨŽƌŵĂŶĐĞ ĐĂƉĂďŝůŝƟĞƐ͘ dŚĞ 'ĞƌŵĂŶ ĂƵƚŽ ŵĂŶƵĨĂĐƚƵƌĞƌ ƉůĂĐĞĚ ZͲŝŶƚĞƌĨĂĐĞĚ ďŝůůďŽĂƌĚƐ ĂƌŽƵŶĚ dŽƌŽŶƚŽ ĂŶĚ sĂŶĐŽƵǀĞƌ͕ ĂůůŽǁŝŶŐ ĂŶLJŽŶĞ ǁŝƚŚ ĂŶ ŝWŚŽŶĞ Žƌ ŝWĂĚ ƚĂďůĞƚ ƚŽ ǀŝĞǁ ǀŝƌƚƵĂů ĞĞƚůĞƐ ĂŶĚ ƚŚĞŝƌ ƉĞƌĨŽƌŵĂŶĐĞ ĂŶĚ ƐƚƵŶƚƐ͘ The stunts were reminiscent of X 'ĂŵĞƐ ƉĞƌĨŽƌŵĂŶĐĞƐ͕ ĂŶĚ ƚŚĞ ƉƵďůŝĐ ůŽĐĂƟŽŶƐ ŐĂǀĞ ƚŚĞ ĂĚƐ Ă ƐĞŶƐĞ ŽĨ ĞdžĐŝƚĞŵĞŶƚ͘ Ɛ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĞdžĐŝƟŶŐ Z ŵŽďŝůĞ ŵĂƌŬĞƟŶŐ ĞīŽƌƚƐ ƚŽ ĚĂƚĞ͕ ƚŚĞ ĐĂŵƉĂŝŐŶ͛Ɛ ůĂƵŶĐŚ ǀŝĚĞŽ ŐĞŶĞƌĂƚĞĚ ŽǀĞƌ ϭϬϬ͕ϬϬϬ ǀŝĞǁƐ ŝŶ ũƵƐƚ Ă ĨĞǁ ǁĞĞŬƐ͕ ĐƌĞĂƟŶŐ Ă ůŽƚ ŽĨ ďƵnjnj ĨŽƌ ƚŚĞ ĐŽŵƉĂŶLJ͘ /Ŷ ĐĞůĞďƌĂƟŽŶ ŽĨ ƚŚĞ ŚŽůŝĚĂLJ ƐĞĂƐŽŶ͕ and to create generate renewed interest in

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^ƚĂƌďƵĐŬƐ͕ ƚŚĞ ĐŽīĞĞ ƐŚŽƉ ĐŚĂŝŶ ƵƐĞĚ Z ƚŽ ŵĂŬĞ ŝŵĂŐĞƐ ŽŶ ĚĞĐŽƌĂƚĞĚ ĐƵƉƐ ĐŽŵĞ ƚŽ ůŝĨĞ͘ ĨƌĞĞ ŵŽďŝůĞ ĂƉƉ ĚŽǁŶůŽĂĚ͕ ĂǀĂŝůĂďůĞ ŽŶ ďŽƚŚ ŶĚƌŽŝĚ ĂŶĚ ƉƉůĞ ŵŽďŝůĞ ĚĞǀŝĐĞƐ͕ ĂůůŽǁƐ ĐŽŶƐƵŵĞƌƐ ƚŽ ǀŝĞǁ ĮǀĞ ĚŝīĞƌĞŶƚ ĂŶŝŵĂƚĞĚ ƐŚŽǁƐ ŽŶ ĮǀĞ ĚŝīĞƌĞŶƚ ĐƵƉƐ͘ dŚŝƐ ƉƌŽŵŽƟŽŶ ǁĂƐ ƵŶǀĞŝůĞĚ ŝŶ ^ƚĂƌďƵĐŬƐ ƐŚŽƉƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ͕ ĂŶĚ ŝƚ ĐƌĞĂƚĞĚ Ă ůŽƚ ŽĨ ĞdžĐŝƚĞŵĞŶƚ ŝŶ ƚŚĞ ƚĞĐŚ ǁŽƌůĚ͘ Z͕ ŝŶ ƉĂƌƟĐƵůĂƌ͕ ĐĂŶ ďĞ ǀĞƌLJ ƵƐĞĨƵů ƚŽ ƚŚĞ ŵĞĚŝĐĂů ĮĞůĚ ĚƵĞ ƚŽ ŝƚƐ ĂďŝůŝƚLJ ƚŽ ƉƌĞƐĞŶƚ ƉŚLJƐŝĐŝĂŶƐ ǁŝƚŚ ĚĞƚĂŝůĞĚ ŝŶĨŽƌŵĂƟŽŶ ďLJ ŝŶƚĞƌĂĐƟǀĞ ǁŝƚŚ ǀŝƌƚƵĂů ĚŝƐƉůĂLJƐ͘ ŽŵƉƵƚĞƌ ƐƐŝƐƚĞĚ DĞĚŝĐĂů ŝĂŐŶŽƐŝƐ ĂŶĚ ^ƵƌŐĞƌLJ ^LJƐƚĞŵ ; D ^^Ϳ ŝƐ ĐƵƌƌĞŶƚůLJ ďĞŝŶŐ ƚĞƐƚĞĚ Ăƚ ƚŚĞ ^ĂŝŶƚͲWŝĞƌƌĞ hŶŝǀĞƌƐŝƚLJ ,ŽƐƉŝƚĂů ŝŶ ĞůŐŝƵŵ͕ ĂŶĚ ƚŚĞ ^ ĞdžƉĞĐƚƐ that astronauts will be using the system ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘ /Ŷ ϮϬϭϮ͕ Z ƚĞĐŚŶŽůŽŐLJ ǁŝůů ďĞ ƵƐĞĚ ĨŽƌ ĂƩĞŶƟŽŶͲŐƌĂďďŝŶŐ ƐƚƵŶƚƐ ŝŶ ƚŚĞ ǁŽƌůĚ ŽĨ ŵŽďŝůĞ ŵĂƌŬĞƟŶŐ͘ ,ŽǁĞǀĞƌ ĂƐ ŵŽƌĞ ƉĞŽƉůĞ ďƵLJ ƐŵĂƌƚƉŚŽŶĞƐ ĂŶĚ ĂƐ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ďĞĐŽŵĞƐ ŵŽƌĞ ŶƵĂŶĐĞĚ͕ ŵĂŶLJ ĂŶĂůLJƐƚƐ ƉƌĞĚŝĐƚ ƚŚĂƚ ƚŚĞ ŵĂƌŬĞƟŶŐ ĐĂŵƉĂŝŐŶƐ ǁŝůů ďĞĐŽŵĞ ŝŶĐƌĞĂƐŝŶŐůLJ ƐŽƉŚŝƐƟĐĂƚĞĚ͘ KŶůLJ ƟŵĞ ǁŝůů ƚĞůů ǁŚĂƚ Z ǁŝůů ĚŽ ĨŽƌ ŵŽďŝůĞ ŵĂƌŬĞƟŶŐ͕ ďƵƚ Ăůů ƉƌĞĚŝĐƟŽŶƐ ĂƌĞ ƚŚĂƚ ŝƚ ǁŝůů ďĞ Ă ŐĂŵĞͲĐŚĂŶŐĞƌ͘ V&D Correspondent vadmail@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 161

EMERGING TECH

B I G D A TA

Cloud Meets Big Data Big data has arrived and it’s here to stay. Industry experts believe that it is now time for cloud and big data to come together

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Ŷ Ă ĚŝŐŝƟnjĞĚ ǁŽƌůĚ͕ ĂƐ ĐŽŵƉĂŶŝĞƐ ĂŶĚ ŽƌŐĂŶŝnjĂƟŽŶƐ ŐŽ ĂďŽƵƚ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ĂŶĚ ŝŶƚĞƌĂĐƚ ǁŝƚŚ ŝŶĚŝǀŝĚƵĂůƐ͕ ƚŚĞLJ ĂƌĞ ŐĞŶĞƌĂƟŶŐ Ă ƚƌĞŵĞŶĚŽƵƐ ĂŵŽƵŶƚ ŽĨ ĚŝŐŝƚĂů ͚ĞdžŚĂƵƐƚ ĚĂƚĂ͕͛ ŝĞ͕ ĚĂƚĂ ƚŚĂƚ ĂƌĞ ĐƌĞĂƚĞĚ ĂƐ Ă ďLJͲƉƌŽĚƵĐƚ ŽĨ ŽƚŚĞƌ ĂĐͲ ƟǀŝƟĞƐ͘ ^ŽĐŝĂů ŵĞĚŝĂ ƐŝƚĞƐ͕ ƐŵĂƌƚƉŚŽŶĞƐ͕ ĂŶĚ ŽƚŚĞƌ ĐŽŶƐƵŵĞƌ ĚĞǀŝĐĞƐ͕ ŝŶĐůƵĚŝŶŐ W ^ ĂŶĚ ůĂƉƚŽƉƐ ŚĂǀĞ ĂůůŽǁĞĚ ďŝůůŝŽŶƐ ŽĨ ŝŶĚŝǀŝĚƵĂůƐ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ ƚŽ ĐŽŶƚƌŝďƵƚĞ ƚŽ ƚŚĞ ĂŵŽƵŶƚ ŽĨ ďŝŐ ĚĂƚĂ ĂǀĂŝůĂďŝůŝƚLJ͘ dŚĞ ŐƌŽǁŝŶŐ ǀŽůƵŵĞ ŽĨ ŵƵůƟŵĞĚŝĂ ĐŽŶƚĞŶƚ ŚĂƐ ƉůĂLJĞĚ Ă ŵĂũŽƌ ƌŽůĞ ŝŶ ƚŚĞ ĞdžƉŽŶĞŶƟĂů ŐƌŽǁƚŚ ŝŶ ƚŚĞ ĂŵŽƵŶƚ ŽĨ ďŝŐ ĚĂƚĂ͘ ͚ ŝŐ ĚĂƚĂ͛ ƌĞĨĞƌƐ ƚŽ ĚĂƚĂ ƐĞƚƐ ǁŚŽƐĞ ƐŝnjĞ ŝƐ ďĞLJŽŶĚ ƚŚĞ ĂďŝůŝƚLJ ŽĨ ƚLJƉŝĐĂů ĚĂƚĂďĂƐĞ ƐŽŌǁĂƌĞ ƚŽŽůƐ ƚŽ ĐĂƉƚƵƌĞ͕ ƐƚŽƌĞ͕ ŵĂŶĂŐĞ͕ ĂŶĚ ĂŶĂůLJnjĞ͘ Ɛ ǁĞ ŬŶŽǁ ƚŚĂƚ ƚŚĞ ƚĞĐŚŶŽůͲ ŽŐLJ ĂĚǀĂŶĐĞƐ ŽǀĞƌ ƟŵĞ͕ ƚŚĞƌĞĨŽƌĞ ƚŚĞ ƐŝnjĞ ŽĨ ĚĂƚĂ ƐĞƚƐ ƚŚĂƚ ƋƵĂůŝĨLJ ĂƐ ďŝŐ ĚĂƚĂ ǁŝůů ĂůƐŽ ŝŶĐƌĞĂƐĞ͘ /ƚ ǁŽƵůĚ ǀĂƌLJ ĂƐ ƚĞĐŚŶŽůŽŐLJ ĂĚǀĂŶĐĞƐ ĂŶĚ ĂůƐŽ ďLJ ƐĞĐƚŽƌ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ǀŽůƵŵĞ ĂŶĚ ǀĞůŽĐŝƚLJ ŽĨ ƚŚĞ ĚĂƚĂ ƐĞƚƐ͘ /ƚ ĐĂŶ ƌĂŶŐĞ ĨƌŽŵ Ă ĨĞǁ ĚŽnjĞŶ ƚĞƌĂďLJƚĞƐ ƚŽ ŵƵůƟƉůĞ ƉĞƚĂďLJƚĞƐ͘ dŚĞ ĂďŝůŝƚLJ ƚŽ ƐƚŽƌĞ͕ ĂŐŐƌĞŐĂƚĞ͕ ĂŶĚ ĐŽŵďŝŶĞ ĚĂƚĂ ĂŶĚ ƚŚĞŶ ƵƐĞ ƚŚĞ ƌĞƐƵůƚƐ ƚŽ ƉĞƌĨŽƌŵ ĚĞĞƉ ĂŶĂůLJƐŝƐ ŚĂǀĞ ďĞĐŽŵĞ ĞǀĞŶ ŵŽƌĞ ĂĐĐĞƐƐŝďůĞ͘ dŚĞ ĚŝƐĐƵƐƐŝŽŶ ŽŶ ďŝŐ ĚĂƚĂ ŝƐ Ăƚ Ă ƉƌĞůŝŵŝŶĂƌLJ ƐƚĂŐĞ ǁŝƚŚ /KƐ ĂŶĚ /d ŵĂŶĂŐĞƌƐ ƚŽĚĂLJ͕ ĂŶĚ ƚŚĞ ƚĞŵƉŽ ŝƐ ƉŝĐŬŝŶŐ ƵƉ ƌĞĂů ĨĂƐƚ͘ ZĞĂƐŽŶ ĨŽƌ ƚŚŝƐ ŝƐ ƚŚĂƚ ƚŚĞ /KƐ ĂƌĞ ĨĂĐĞĚ ǁŝƚŚ ĞŶŽƌŵŽƵƐ ĂŵŽƵŶƚ ŽĨ ŝŵƉŽƌƚĂŶƚ ĚĂƚĂ ƐĞƚƐ ĂŶĚ ĂƌĞ ƚƵƌŶŝŶŐ ƚŽ ŵŝŶĞ ƚŚĞŵ ĨŽƌ ŝŶƐŝŐŚƚƐ ĨŽƌ ďƵƐŝŶĞƐƐ ǀĂůƵĞ͘ ůƐŽ͕ ŵŽƐƚ ĞŶƚĞƌƉƌŝƐĞƐ ĂƌĞ ĐŽŶƚĞŵƉůĂƟŶŐ ƚŽ ǀŝƌƚƵĂůŝnjĞ ĂŶĚ ŵŽǀĞ ƚŽ ƚŚĞ ĐůŽƵĚ Ăƚ ƐŽŵĞ ƉŽŝŶƚ͘ ůů ƚŚŝƐ ƌĞƋƵŝƌĞƐ Ă ƉƌĞͲĚĞƚĞƌŵŝŶĞĚ ƉůĂŶ ŽĨ ŵŽǀŝŶŐ ůĂƌŐĞ ĚĂƚĂ ĂƐƐĞƚƐ͕ ƐĞĐƵƌŝŶŐ ƚŚĞŵ͕ ĂŶĚ Ă ƉůĂŶ ƚŽ ĚƌŝǀĞ ĂŶĂůLJƟĐƐ͘ sĞƌƟĐĂůƐ ƚŚĂƚ ŚĂǀĞ ďĞĞŶ ƚƌĂĚŝƟŽŶĂůůLJ ŚĞĂǀLJ ĐŽŶƐƵŵĞƌͲĐĞŶƚƌŝĐ ĂŶĚ /dͲƐĂǀǀLJ͕ ƐƵĐŚ ĂƐ ƌĞƚĂŝů͕ &^/͕ Žƌ ŽƚŚĞƌƐ ǁŚŝĐŚ ƉƌŽĐĞƐƐ ƐŝŐŶŝĮĐĂŶƚ ĂŵŽƵŶƚƐ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ƐƵĐŚ

ĂƐ Žŝů Θ ŐĂƐ ĂŶĚ ŚĞĂůƚŚĐĂƌĞ ĂƌĞ ƚƵƌŶŝŶŐ ƚŽ ĂƉƉůLJ ĞdžŝƐƟŶŐ ĚĂƚĂ ĨŽƌ ďƵƐŝŶĞƐƐ ŝŶƐŝŐŚƚ͘ tŚŝůĞ Ă ŵĂƌŬĞƚ ĞƐƟŵĂƚĞ ŝƐ ĚŝĸĐƵůƚ ƚŽ ƉƌĞĚŝĐƚ ƌŝŐŚƚ ŶŽǁ͕ ŝƚ ŝƐ ĐůĞĂƌ ƚŚĂƚ ƚŚĞ ůĂƌŐĞ ĞŶƚĞƌƉƌŝƐĞƐ ǁŚŽ ŚĂǀĞ ŐŝŐĂŶƟĐ ƉŽƌƟŽŶƐ ŽĨ ĚŝŐŝƚĂů ĚĂƚĂ ĂƌĞ ĂĐƟǀĞůLJ ĐŽŶƐŝĚĞƌŝŶŐ ďŝŐ ĚĂƚĂ ĂŶĂůLJƟĐƐ͘

Increase in Demand ŶŽƚŚĞƌ ĨĂĐƚŽƌ ƚŚĂƚ ǁŝůů ĨƵĞů ƚŚĞ ŶĞĞĚ ĨŽƌ ďŝŐ ĚĂƚĂ ŝƐ ƚŚĞ ĞǀĞƌͲŝŶĐƌĞĂƐŝŶŐ ŐƌŽǁƚŚ ŽĨ ĚŝŐŝƚĂů ĚĂƚĂ͘ ƌĞĐĞŶƚ / Ͳ D ƐƚƵĚLJ ĚĞƚĞƌŵŝŶĞĚ ƚŚĂƚ /ŶĚŝĂ ŐĞŶĞƌĂƚĞĚ ŶĞĂƌůLJ ϰϬ͕ϬϬϬ ƉĞƚĂďLJƚĞƐ ŽĨ ĚĂƚĂ ŝŶ ϮϬϭϬ͘ /ƚ ĞƐƟͲ ŵĂƚĞĚ ƚŚĂƚ /ŶĚŝĂ͛Ɛ ƐŚĂƌĞ ŽĨ ĚŝŐŝƚĂů ŝŶĨŽƌŵĂͲ ƟŽŶ ǁŝůů ŐƌŽǁ ϲϬͲƟŵĞƐ ďLJ ϮϬϮϬ͕ ĚƌŝǀĞŶ ďLJ ƚŚĞ ƌŽůů ŽƵƚ ŽĨ ϯ'ͬ t ŶĞƚǁŽƌŬƐ͕ ĚŝŐŝƟnjĂͲ ƟŽŶ ŽĨ ƚĞůĞǀŝƐŝŽŶ ŶĞƚǁŽƌŬƐ͕ ĂŶĚ ŝŶĐƌĞĂƐĞĚ ƚĞĐŚŶŽůŽŐLJ ĂĚŽƉƟŽŶ ĂŵŽŶŐ ŝŶĚŝǀŝĚƵĂůƐ͕ ^D Ɛ͕ ĞŶƚĞƌƉƌŝƐĞƐ ĂŶĚ ŝŶ ŐŽǀĞƌŶŵĞŶƚ ƐĞƌǀŝĐĞƐ ůŝŬĞ ƚŚĞ ƵŶŝƋƵĞ / ƉƌŽũĞĐƚ͕ ĐĞŶƐƵƐ͕ ĂŵŽŶŐ ŽƚŚĞƌƐ͘ /Ŷ ƚŚĞ ǁĞƐƚĞƌŶ ĐŽƵŶƚƌŝĞƐ͕ ŽƌŐĂŶŝnjĂƟŽŶƐ ƐƵĐŚ ĂƐ tĂůŵĂƌƚ͕ h^ EĂƟŽŶĂů KĐĞĂŶŝĐ ĂŶĚ ƚŵŽƐƉŚĞƌŝĐ ĚŵŝŶŝƐƚƌĂƟŽŶ ;EK Ϳ͕

162 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

E ^ ͕ ďŝŐ ƉŚĂƌŵĂ͕ ĂŶĚ ĞŶĞƌŐLJ ĐŽŵƉĂŶŝĞƐ ĂƌĞ ŶŽǁ ƵƐŝŶŐ ďŝŐ ĚĂƚĂ ƐŽůƵƟŽŶƐ ƚŽ ĞdžƚƌĂĐƚ ŵĂdžŝŵƵŵ ǀĂůƵĞ ĨƌŽŵ ĂŶĂůLJƐŝƐ͘ ŝŐ ĚĂƚĂ ĂŶĂůLJƐŝƐ ĐĂŶ ŚĞůƉ ƚŚĞ ƌĞƚĂŝů ĞŶƚĞƌƉƌŝƐĞƐ͕ ĂƐ ŝƚ ĐĂŶ ŝŵƉƌŽǀĞ ƚŚĞ ƐƉĞĞĚ ĂŶĚ ƐĐĂůĂďŝůŝƚLJ ŽĨ Ă ŵĂƐƐŝǀĞůLJ ƉĂƌĂůůĞů ĚĂƚĂ ǁĂƌĞŚŽƵƐĞ ŝŶ ĐŽƐƚͲĞīĞĐƟǀĞ ŵĞƚŚŽĚƐ͘ DĂŶLJ ŐŽǀĞƌŶŵĞŶƚ ĨƵŶĐƟŽŶƐ ĂůƌĞĂĚLJ ŚĂǀĞ Ă ƌĞĐŽŐŶŝnjĂďůĞ ͚ĐůŽƵĚ ƉůƵƐ ďŝŐ ĚĂƚĂ͛ ĨƵŶĐƚŝŽŶ͕ ǁŝƚŚ ŵŽƌĞ ĐŽŵŝŶŐ ĂůŽŶŐ Ăůů ƚŚĞ ƟŵĞ͘ ŶŽƚŚĞƌ ĞdžĐŝƟŶŐ ƉƌŽƐƉĞĐƚ ŝƐ EĂƟŽŶĂů /ŶƚĞůůŝŐĞŶĐĞ 'ƌŝĚ ;EĂƚŐƌŝĚͿͶŝŵͲ ĂŐŝŶĞ ǁŚĞŶ ŝƚ ďĞĐŽŵĞƐ ŽƉĞƌĂƟŽŶĂů ŝŶ /ŶĚŝĂ͕ ŝƚ ǁŝůů ŝŶƚĞŐƌĂƚĞ ƚŚĞ ĞdžŝƐƟŶŐ Ϯϭ ĚĂƚĂͲ ďĂƐĞƐ ǁŝƚŚ ĐĞŶƚƌĂů ĂŶĚ ƐƚĂƚĞ ŐŽǀĞƌŶŵĞŶƚ ĂŐĞŶĐŝĞƐ ĂŶĚ ŽƚŚĞƌ ŽƌŐĂŶŝnjĂƟŽŶƐ ŝŶ ƚŚĞ ƉƵďůŝĐ ĂŶĚ ƉƌŝǀĂƚĞ ƐĞĐƚŽƌ ƐƵĐŚ ĂƐ ďĂŶŬƐ͕ ŝŶƐƵƌĂŶĐĞ ĐŽŵƉĂŶŝĞƐ͕ ƐƚŽĐŬ ĞdžĐŚĂŶŐĞƐ͕ ĂŝƌůŝŶĞƐ͕ ƌĂŝůǁĂLJƐ͕ ƚĞůĞĐŽŵ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚͲ ĞƌƐ͕ ĐŚĞŵŝĐĂů ǀĞŶĚŽƌƐ͕ ĞƚĐ͘ ,ĞĂůƚŚĐĂƌĞ ĚĞůŝǀĞƌLJ ŚĂƐ ĞŶŽƌŵŽƵƐ ƉŽƚĞŶƚŝĂů ƚŽ ŵŽǀĞ ƚŽǁĂƌĚƐ ŚĂƌŶĞƐƐŝŶŐ ĞŶŽƌŵŽƵƐ ĂŵŽƵŶƚƐ ŽĨ ƉĂƟĞŶƚ ƌĞĐŽƌĚƐ͕ ĂŶĚ ƉƌŽǀŝĚŝŶŐ ĞǀŝĚĞŶĐĞͲĚƌŝǀĞŶ ƌĞĐŽŵŵĞŶĚĂͲ ƟŽŶƐ ƚŚĂƚ ŶŽƚ ŽŶůLJ ĐŚĂŶŐĞ ƌĞĐŽŵŵĞŶĚĞĚ ƉƌŽƚŽĐŽůƐ͕ ďƵƚ ƐŚĂƉĞ ŽǀĞƌĂůů ŚĞĂůƚŚĐĂƌĞ ƉŽůŝĐLJ͘ ĞĨŽƌĞ ůŽŶŐ͕ ŚĞĂůƚŚĐĂƌĞ ǁŝůů ƵŶĚŽƵďƚͲ ĞĚůLJ ďĞ Ă ͚ĐůŽƵĚ ƉůƵƐ ďŝŐ ĚĂƚĂ͛ ŝŶĚƵƐƚƌLJ͘

Cloud Computing dŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĚƌŝǀĞƌ ĨŽƌ ďŝŐ ĚĂƚĂ ŝƐ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ͘ /Ŷ ŽŶĞ ƐĞŶƐĞ͕ ƚŚĞ ŵŽǀĞ ƚŽ ĐůŽƵĚ ;ǁŚĞƚŚĞƌ ƉƌŝǀĂƚĞ͕ ƉƵďůŝĐ͕ Žƌ ŚLJͲ ďƌŝĚͿ ƐĞƚƐ ƚŚĞ ƐƚĂŐĞ ĨŽƌ ďŝŐ ĚĂƚĂ͘ sĂƌŝŽƵƐ ŝŶĚƵƐƚƌLJ ĞdžƉĞƌƚƐ ƐƵŐŐĞƐƚƐ ƚŚĂƚ ƚŚĞ ƟŵĞ ŶŽǁ ŝƐ ĂďŽƵƚ ƚŚĞ ͚ĐůŽƵĚ͛ ŵĞĞƚŝŶŐ ͚ďŝŐ ĚĂƚĂ͛͘ ůŽƵĚ ĐŽŵƉƵƟŶŐ ŵĂŬĞƐ ͚ďŝŐ ĚĂƚĂ͛ ƉŽƐƐŝďůĞ ďLJ ƉƌŽǀŝĚŝŶŐ ĂŶ ĞůĂƐƟĐ ƉŽŽů ŽĨ ƌĞƐŽƵƌĐĞƐ ƚŽ ŚĂŶĚůĞ ƚŚĞ ŵĂƐƐŝǀĞ ƐĐĂůĞ ŽĨ ďŝŐ ĚĂƚĂ͘ dŚƌŽƵŐŚ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ͕ /d ƌĞƐŽƵƌĐĞƐ ĂƌĞ ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ /d ƚĞĂŵƐ ĂƌĞ ŵŽƌĞ ƉƌŽĚƵĐƟǀĞͶĨƌĞĞŝŶŐ ƵƉ ƌĞƐŽƵƌĐĞƐ ƚŽ ŝŶǀĞƐƚ ŝŶ ďŝŐ ĚĂƚĂ͘ V&D Correspondent vadmail@cybermedia.co.in

EMERGING TECH

NFC

A Contactless Affair With NFC technology, the world seems small as one can now transact, share content, and enjoy other benefits in a secure manner

N

Other Benefits

ear Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transĂĐƟŽŶƐ͕ ĞdžĐŚĂŶŐĞ ĚŝŐŝƚĂů ĐŽŶƚĞŶƚ͕ ĂŶĚ connect electronic devices with a touch.

What is NFC? NFC is a short range wireless technolŽŐLJ ƚŚĂƚ ĞŶĂďůĞƐ ŝŶĨŽƌŵĂƟŽŶ ĞdžĐŚĂŶŐĞ ďĞƚǁĞĞŶ Ϯ ĚĞǀŝĐĞƐ ŝŶ ĐůŽƐĞ ƉƌŽdžŝŵŝƚLJ ƚŽ each other. &Žƌ ŝŶƐƚĂŶĐĞ͕ ŝƚ ŝƐ ƉŽƐƐŝďůĞ ƚŽ ƉĂLJ ĨŽƌ your train ticket using your phone in countries like Japan. You can connect a Bluetooth accessory to your phone by just ƚĂƉƉŝŶŐ ƚŚĞ E& ͲĐŽŵƉĂƟďůĞ ĂĐĐĞƐƐŽƌLJ ƚŽ ƚŚĞ E& ͲĞŶĂďůĞĚ ƉŚŽŶĞ͘ ůƐŽ͕ LJŽƵ ĐĂŶ share content like wallpapers and photos by tapping 2 devices together.

Exploring NFC and its Benefits Samsung Electronics has announced a E& ĐŚŝƉ͕ ƌŽĂĚĐŽŵ ŚĂƐ ƵŶǀĞŝůĞĚ Ă ŶĞǁ ĨĂŵŝůLJ ŽĨ E& ĐŚŝƉƐ͕ EŽŬŝĂ ŚĂƐ ůĂƵŶĐŚĞĚ E& ͲĞŶĂďůĞĚ ŚĂŶĚƐĞƚƐ ŝŶ ĂƐƐŽĐŝĂƟŽŶ ǁŝƚŚ WĂLJDĂƚĞ͕ ,/ 'ůŽďĂů ŝŶ ĂƐƐŽĐŝĂƟŽŶ ǁŝƚŚ Sony has jointly developed contactless ƐŵĂƌƚ ĐĂƌĚ ƌĞĂĚĞƌ ƉůĂƞŽƌŵ͕ ĂŶĚ DZ ĂůƐŽ ŚĂƐ ďĞĞŶ ŝŶ ƚĂůŬƐ ǁŝƚŚ EyW ƚŽ ĞdžƉůŽƌĞ ŚŽǁ E& ĐĂŶ ďĞ ĚĞƉůŽLJĞĚ ĨŽƌ ƟĐŬĞƟŶŐ ƚŚƌŽƵŐŚ ŵŽďŝůĞ ŝŶ ĞůŚŝ DĞƚƌŽ͘ Z /͕ ƚŽ ĞŶĐŽƵƌĂŐĞ ĐŽŶƚĂĐƚůĞƐƐ ƉĂLJŵĞŶƚƐ ŝŶ /ŶĚŝĂ͕ ƌĞĐĞŶƚůLJ ĂƉƉƌŽǀĞĚ ĚĂŝůLJ ƚƌĂŶƐĂĐƟŽŶ ůŝŵŝƚ ŽĨ `ϱϬ͕ϬϬϬ͘ dŚĞ '^D has announced that 45 of the world’s ůĞĂĚŝŶŐ ŵŽďŝůĞ ŽƉĞƌĂƚŽƌƐ ŝŶĐůƵĚŝŶŐ ŚĂƌƟ ĂŝƌƚĞů ĂŶĚ sŽĚĂĨŽŶĞ ŚĂǀĞ ĐŽŵŵŝƩĞĚ ƚŽ ƐƵƉƉŽƌƚ ĂŶĚ ŝŵƉůĞŵĞŶƚ ^/D ďĂƐĞĚ E& ƐŽůƵƟŽŶƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͘ ZĞĐĞŶƚůLJ͕ ĂŶ ĞĨĨĞĐƚŝǀĞ ƉŝůŽƚ ƉƌŽũĞĐƚ ŶĂŵĞĚ ͚ ŝƟ dĂƉ ĂŶĚ WĂLJ͛ ǁĂƐ ƐƚĂƌƚĞĚ ŝŶ ĞŶŐĂůƵƌƵ͘ /ƚ ĂůůŽǁĞĚ ĐŽŶƐƵŵĞƌƐ͕ ǁŚŽ were holders of a Nokia 6212 handset

(with embedded NFC chip) with a VodaĨŽŶĞ ĐŽŶŶĞĐƟŽŶ͕ ƚŽ ŵĂŬĞ ƉĂLJŵĞŶƚƐ Ăƚ the selected retail outlets by just tapping their phones at the pre-installed payment ŵĂĐŚŝŶĞƐ͘ s/sKƚĞĐŚ͕ Ă E& ƚĞĐŚŶŽůŽŐLJ Įƌŵ͕ ƐƵƉƉůŝĞĚ ĐŽŶƚĂĐƚůĞƐƐ ƚĞƌŵŝŶĂůƐ ĂŶĚ ŽǀĞƌͲƚŚĞͲĂŝƌ ƚƌĂŶƐĂĐƟŽŶ ƐŽŌǁĂƌĞ͘ ĐĐŽƌĚŝŶŐ ƚŽ Ă ƐƚƵĚLJ ďLJ :ƵŶŝƉĞƌ ZĞƐĞĂƌĐŚ͕ ƚŚĞ ƚŽƚĂů ǀĂůƵĞ ŽĨ ŵŽďŝůĞ ƉĂLJŵĞŶƚƐ ĨŽƌ ĚŝŐŝƚĂů ĂŶĚ ƉŚLJƐŝĐĂů ŐŽŽĚƐ͕ ŵŽŶĞLJ ƚƌĂŶƐĨĞƌƐ͕ ĂŶĚ E& ƚƌĂŶƐĂĐƟŽŶƐ ǁŝůů ƌĞĂĐŚ ΨϲϳϬ ďŶ ďLJ ϮϬϭϱ͘dŚĞ ƐƚƵĚLJ ĂůƐŽ ƌĞǀĞĂůĞĚ ƚŚĂƚ ĂƌŽƵŶĚ ϮϬ ĐŽƵŶƚƌŝĞƐ ĂƌĞ ĞdžƉĞĐƚĞĚ ƚŽ ůĂƵŶĐŚ E& ƐĞƌǀŝĐĞƐ ŝŶ ƚŚĞ ŶĞdžƚ ϭϴ ŵŽŶƚŚƐ͕ ƌĞƐƵůƟŶŐ ŝŶ ƚƌĂŶƐĂĐƟŽŶƐ ĂƉƉƌŽĂĐŚŝŶŐ ΨϱϬ bn worldwide by 2014.

Mobile Payment Transactions: A New Trend DĞĂŶǁŚŝůĞ͕ ƚŚĞ ŶĞĞĚ ĨŽƌ ĮŶĂŶĐŝĂů ĂĐĐĞƐƐ ŝŶ ĚĞǀĞůŽƉŝŶŐ ĐŽƵŶƚƌŝĞƐ ŝƐ ƐƵĐŚ ƚŚĂƚ ĂĐƟǀĞ mobile money users will double by 2013 ĂŶĚ ĚƌŝǀĞ ƚƌĂŶƐĂĐƟŽŶ ǀĂůƵĞƐ ĂĐĐŽƌĚŝŶŐůLJ͘ dŚŝƐ LJĞĂƌ͛Ɛ DŽďŝůĞ tŽƌůĚ ŽŶŐƌĞƐƐ Ăƚ ĂƌĐĞůŽŶĂ ;^ƉĂŝŶͿ ǁĂƐ ĂƩĞŶĚĞĚ ďLJ ǀĂƌŝŽƵƐ ŝŶĚƵƐƚƌLJ ĞdžƉĞƌƚƐ͕ ǁŚŽ ǁĞƌĞ ƐŽƵŶĚŝŶŐ ŽƉƟŵŝƐƟĐ ǁŝƚŚ Ăůů ƚŚĞŝƌ E& ͲƌĞůĂƚĞĚ ĂŶŶŽƵŶĐĞŵĞŶƚƐ͘ ůƐŽ͕ ƚŚĞLJ ƐƵƉƉŽƌƚĞĚ ƚŚĞ /ŶͲ^ƚĂƚ ĂŶŶŽƵŶĐĞŵĞŶƚ͕ ǁŚŝĐŚ ƐĂŝĚ that the number of mobile-payment ƚƌĂŶƐĂĐƟŽŶƐ ǁŝůů ŝŶĐƌĞĂƐĞ ƚŽ ϰϱ ďŶͬLJĞĂƌ by 2015.

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An interesting NFC solution from NXP ^ĞŵŝĐŽŶĚƵĐƚŽƌƐ ĂŶĚ KƉĞŶ tĂLJƐ ǁŝůů ĂůůŽǁ hotel guests to bypass check and use their mobile phones as room keys. ƐĞĐŽŶĚ ƚƌĞŶĚ ĂŵŽŶŐ DŽďŝůĞ tŽƌůĚ Congress announcement relates to device ƐĞƌǀŝĐĞƐ͘ Ɛ ŽŶĞ ĞdžĂŵƉůĞ͕ dŽŵdŽŵ ĂŶĚ E ƌŝǀĞ ĞŶƚĞƌĞĚ ŝŶƚŽ Ă ϯͲLJĞĂƌ ĂŐƌĞĞŵĞŶƚ͘ Ɛ ƉĞƌ ƚŚŝƐ ĂŐƌĞĞŵĞŶƚ͕dŽŵdŽŵ ǁŝůů ƐƵƉƉůLJ ŵĂƉƐ ĂŶĚ ŽƚŚĞƌ ĐŽŶƚĞŶƚ ƚŽ ƉŽǁĞƌ E ƌŝǀĞ͛Ɛ ůŽĐĂƟŽŶ ďĂƐĞĚ ĂƉƉƐ͘ ^DZd͕ ^ŝŶŐĂƉŽƌĞ͛Ɛ ƉƵďůŝĐ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ƉƌŽǀŝĚĞƌ͕ ŚĂƐ ĂůƌĞĂĚLJ ŝŶƐƚĂůůĞĚ ŝDŽď^DZd ƐƉĂĐĞƐͶƐŵĂƌƚ ƉŽƐƚĞƌƐ ŝŶ ƐƚĂƟŽŶƐ that deliver anything from the latest news to service updates to consumers with NFC-enabled smartphones. /Ŷ ŚŝŶĂ͕ ^ƚĂƌďƵĐŬƐ ǁŽƌŬĞĚ ǁŝƚŚ ŽŶĞ of the country’s leading social media ƐĞƌǀŝĐĞƐ ƉƌŽǀŝĚĞƌƐ͕ :ŝĞƉĂŶŐ͕ ŽŶ Ă ĐĂŵƉĂŝŐŶ ŝŶ ĞĐĞŵďĞƌ ϮϬϭϭ ƚŚĂƚ ŝŶĐŽƌƉŽƌĂƚĞĚ E& ƚĞĐŚŶŽůŽŐLJ͕ ůŽĐĂƟŽŶ ďĂƐĞĚ ƐĞƌǀŝĐĞƐ ĂŶĚ ƐŽĐŝĂů ŵĞĚŝĂ͕ ƌĞǁĂƌĚŝŶŐ ĐŽŶƐƵŵĞƌƐ ǁŚŽ tapped their devices to the smart posters in its stores. ƉƉůŝĐĂƟŽŶƐ ƐƵĐŚ ĂƐ ƚŚĞ ŽŶĞ ĚĞǀĞůŽƉĞĚ ďLJ 'ĞŵĂůƚŽ ĂŶĚ ,ŝŐŚ Ž ŝŶ ϮϬϭϭ make it possible for users to download ŵŽďŝůĞ ĐŽƵƉŽŶƐ ŽǀĞƌ ƚŚĞ Ăŝƌ͘ dŚĞ ĐŽƵƉŽŶƐ ĂƌĞ ƐƚŽƌĞĚ ƐĞĐƵƌĞůLJ ŽŶ ƚŚĞ ^/D ĐĂƌĚ ƵŶƟů they are redeemed at a contactless terminal at the point-of-sale.

Ensuring Security ƌĞĐĞŶƚ ƌĞƉŽƌƚ ďLJ <WD' ƐŚŽǁĞĚ that more than 60% of consumers are concerned about the security of ŵŽďŝůĞ ƉĂLJŵĞŶƚƐ͘ ,ĞŶĐĞ͕ ĂƐ ƉĞƌ / ZĞƐĞĂƌĐŚ͕ ŶĞĂƌůLJ ŚĂůĨ ŽĨ ƚŚĞ E& ŚĂŶĚƐĞƚƐ ƐŚŝƉƉĞĚ Ɵůů ϮϬϭϲ ǁŝůů ĨĞĂƚƵƌĞ ŵƵůƟƉůĞ ƐĞĐƵƌĞ ĞůĞŵĞŶƚƐ͕ ĞƐƉĞĐŝĂůůLJ ƐŝŶŐůĞ ǁŝƌĞ ƉƌŽƚŽĐŽů ĂŶĚ ĞŵďĞĚĚĞĚ ƐŽůƵƟŽŶƐ͕ ĂƐ Ă ƐƚĂŶĚĂƌĚ ƉƌĂĐƟĐĞ͘ V&D Correspondent vadmail@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 163

EMERGING TECH

SOCIAL TV

Embracing a New Trend Youngsters are not just talking and sharing about fashion, but are also hooked to soaps and TV programs through Social TV

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ŝƚŚ Ă ƌĂŶŐĞ ŽĨ ĂƉƉůŝĐĂƟŽŶƐ ŶŽǁ ĂǀĂŝůĂďůĞ ƚŽ ĐŽŶƐƵŵĞƌƐ ĚƵĞ ƚŽ ƚŚĞ ƌŝƐĞ ŽĨ ĚĞǀŝĐĞƐ ůŝŬĞ ƐŵĂƌƚƉŚŽŶĞƐ͕ ƚĂďůĞƚƐ͕ ŝWĂĚƐ͕ ds ŝƐ ďĞĐŽŵŝŶŐ ŝŶĐƌĞĂƐŝŶŐůLJ ƐŽĐŝĂů ĂŶĚ ƉŽƉƵůĂƌ͘ ůƚŚŽƵŐŚ ƚŚĞƐĞ ĚĞǀŝĐĞƐ ĂƌĞŶ͛ƚ ŶĞĐĞƐƐĂƌŝůLJ ƉƵƌĞ ƐŽĐŝĂů ƚŽŽůƐ͕ ďƵƚ ƚŚĞLJ ĚŽ ĨĂĐŝůŝƚĂƚĞ ƐŽĐŝĂů ŝŶƚĞƌĂĐƟŽŶ͕ ǁŚŝĐŚ ƌĞǀŽůǀĞƐ ƉƌŝŵĂƌŝůLJ ĂƌŽƵŶĚ ƚĞůĞǀŝƐŝŽŶ ƉƌŽŐƌĂŵŵŝŶŐ͘ ^ŽĐŝĂů ds ŚĂƐ ƉƌŽǀĞŶ ŝƚ͛Ɛ ƌĞůĞǀĂŶĐĞ ĂƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ƉƌŽŵŝƐŝŶŐ ƚŽƉŝĐƐ ŝŶ ŶŽƚ ŽŶůLJ ƚŚĞ ƚĞĐŚ ŝŶĚƵƐƚƌLJ͕ ďƵƚ ĂůƐŽ ŝŶ ŵĂƌŬĞƚŝŶŐ͕ ƚĞůĞǀŝƐŝŽŶ͕ ĂŶĚ ƐŽĐŝĂů ŶĞƚǁŽƌŬŝŶŐ ƐƉŚĞƌĞƐ ŽĨ ϮϬϭϮ͘ ^ŽĐŝĂů ds ŝƐ Ă ďƌŽĂĚ ƚĞƌŵ ƌĞĨĞƌƌŝŶŐ ƚŽ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŚĂƚ ƐƵƉƉŽƌƚ ƐŽĐŝĂů ŝŶƚĞƌĂĐƟŽŶƐ ŝŶ ƚŚĞ ĐŽŶƚĞdžƚ ŽĨ ǁĂƚĐŚŝŶŐ ƚĞůĞǀŝƐŝŽŶ Žƌ ĐŽŶƐƵŵŝŶŐ dsͲ ƌĞůĂƚĞĚ ĐŽŶƚĞŶƚ͘ /Ŷ ƚŚĞ ĞĂƌůLJ ϮϬϬϬƐ͕ ^ŽĐŝĂů ds ƐƚĂƌƚĞĚ ǁŝƚŚ ůŝŵŝƚĞĚ ƐƵĐĐĞƐƐ ĂƐ ƚŚĞ ĐƌĞĂƟŽŶ ŽĨ ƚŚĞ ƐŚĂƌĞĚ ĐŽŶŶĞĐƟŽŶƐ ŝŶƚĞŐƌĂƚĞƐ ǀŽŝĐĞ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ƚĞdžƚ ĐŚĂƚ͕ ƉƌĞƐĞŶĐĞ ĂŶĚ ĐŽŶƚĞdžƚ ĂǁĂƌĞŶĞƐƐ͕ ds ƌĞĐŽŵŵĞŶĚĂƟŽŶƐ͕ ƌĂƟŶŐƐ͕ Žƌ ǀŝĚĞŽĐŽŶĨĞƌĞŶĐŝŶŐ ǁŝƚŚ ƚŚĞ ds ĐŽŶƚĞŶƚ ĞŝƚŚĞƌ ĚŝƌĞĐƚůLJ ŽŶ ƚŚĞ ƐĐƌĞĞŶ Žƌ ďLJ ƵƐŝŶŐ ĂŶĐŝůůĂƌLJ ĚĞǀŝĐĞƐ͘ ^ŽĐŝĂů ƚĞůĞǀŝƐŝŽŶ ŝƐ Ă ǀĞƌLJ ĂĐƟǀĞ ĂƌĞĂ ŽĨ ƌĞƐĞĂƌĐŚ ĂŶĚ ĚĞǀĞůŽƉŵĞŶƚ͕ ǁŚŝĐŚ ŝƐ ĂůƐŽ ŐĞŶĞƌĂƚŝŶŐ ŶĞǁ ƐĞƌǀŝĐĞƐ͘ ,ĞŶĐĞ ds ŽƉĞƌĂƚŽƌƐ ĂŶĚ ĐŽŶƚĞŶƚ ƉƌŽĚƵĐĞƌƐ ĂƌĞ ůŽŽŬŝŶŐ ĨŽƌ ŶĞǁ ƐŽƵƌĐĞƐ ŽĨ ƌĞǀĞŶƵĞ͘

Promising Developments Ɛ ƚŚĞ ŵĂƌŬĞƚ ŝƐ ƋƵŝĐŬůLJ ĂĚĂƉƟŶŐ ƚŽ ƚŚĞ ŚŝŐŚ ĚĞŵĂŶĚ ĨŽƌ ŵŽƌĞ ƐƚƌĞĂŵůŝŶĞĚ ƐŽĐŝĂů ds ƚŽŽůƐ͕ ƚŚĞƌĞ͛Ɛ ďĞĞŶ Ă ƉůĞƚŚŽƌĂ ŽĨ ŶĞǁ ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ŝŶŶŽǀĂƟŽŶ͘ tŚŝůĞ Ă ŶƵŵďĞƌ ŽĨ ĞdžŝƐƟŶŐ ƐŽĐŝĂů ƚĞůĞǀŝƐŝŽŶ ƐLJƐƚĞŵƐ ĂƌĞ ƐƟůů Ăƚ Ă ĐŽŶĐĞƉƚƵĂů ƐƚĂŐĞ͕ Žƌ ĞdžŝƐƚ ĂƐ ůĂď ƉƌŽƚŽƚLJƉĞƐ͕ ďĞƚĂ Žƌ ƉŝůŽƚ ǀĞƌƐŝŽŶƐ ĂƌĞ ĂǀĂŝůĂďůĞ ĐŽŵŵĞƌĐŝĂůůLJ͘ ,ĞƌĞ͛Ɛ Ă ƌŽƵŶĚͲƵƉ ŽĨ ƚŚĞ ŵŽƐƚ ƉŽƉƵůĂƌ ŽŶĞƐ ƚŚĂƚ ĂƌĞ ďĞŝŶŐ ƵƐĞĚ ĂŶĚ ƚĞƐƚĞĚ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͗ n IntoNow: dŚŝƐ ĂƉƉ ĚĞǀĞůŽƉĞĚ ďLJ zĂŚŽŽ͊ ƵƐĞƐ Ă ƐŽƵŶĚͲƌĞĐŽŐŶŝƟŽŶ ƚĞĐŚŶŽů-

ƐĞĞŶ͘ ,ĞŶĐĞĨŽƌƚŚ ƚŚĞ ƵƐĞƌ ĐĂŶ ƐŚĂƌĞ ƐƵĐŚ ĐůŝƉƐ ǀŝĂ &ĂĐĞŬ ĂŶĚ dǁŝƩĞƌ͘ KǀĞƌĂůů͕ ƚŚĞ LJŽƵŶŐĞƌ ŐĞŶĞƌĂƟŽŶ ŝŶ ǀĂƌŝŽƵƐ ƉĂƌƚƐ ŽĨ ƚŚĞ ǁŽƌůĚ ĂƌĞ ƐĞĞŶ ƵƐŝŶŐ ƚŚĞŝƌ ŵŽďŝůĞ ĚĞǀŝĐĞƐ ƚŽ ĐŽŵŵĞŶƚ ŽŶ ƉƌŽŐƌĂŵƐ ƚŚĞLJ͛ƌĞ ǀŝĞǁŝŶŐ ǀŝĂ ƐŽĐŝĂů ŵĞĚŝĂ ŶĞƚǁŽƌŬƐ͕ ĂƐ ǁĂƚĐŚŝŶŐ ƚĞůĞǀŝƐŝŽŶ ŚĂƐ ŝŶĐƌĞĂƐŝŶŐůLJ ďĞĐŽŵŝŶŐ Ă ƐŽĐŝĂů ĞǀĞŶƚ͕ ƉĂƌƚŝĐƵůĂƌůLJ ĂŵŽŶŐ LJŽƵŶŐƐƚĞƌƐ͘ ŽŐLJ ƚŽ ŶŽƚ ŽŶůLJ ĚĞƚĞĐƚ ǁŚŝĐŚ ƐŚŽǁ LJŽƵ͛ƌĞ ǁĂƚĐŚŝŶŐ͕ ďƵƚ ĐĂŶ ĂůƐŽ ƉŝŶƉŽŝŶƚ ƚŚĞ ĞdžĂĐƚ ĞƉŝƐŽĚĞ ŽĨ ƐŚŽǁƐ ĨƌŽŵ ϱ LJĞĂƌƐ ĂŐŽ Žƌ ůĞƐƐ͘ hƐĞƌ ĐĂŶ ƐŚĂƌĞ ƚŚŽƵŐŚƚƐ ĂŶĚ ƐŚŽǁ ŝŶĨŽƌŵĂƟŽŶ ĚŝƌĞĐƚůLJ ƚŚƌŽƵŐŚ ƚŚĞ ĂƉƉ ƵƐŝŶŐ &ĂĐĞŬ ĂŶĚ dǁŝƩĞƌ͘ n BeeTV: ŌĞƌ ƌĂŝƐŝŶŐ Ψϴ ŵŶ ŝŶ ĨƵŶĚŝŶŐ Ϯ LJĞĂƌƐ ĂŐŽ͕ ƚŚŝƐ /ƐƌĂĞůŝ ĐŽŵƉĂŶLJ ŽīĞƌƐ ƚŽŽůƐ ƚŽ ƐŚĂƌĞ ƚĞůĞǀŝƐŝŽŶ ǀŝĞǁŝŶŐ ĞdžƉĞƌŝĞŶĐĞƐ ;ƐƵĐŚ ĂƐ ƌĞĂůͲƟŵĞ ĐůŝƉƐͿ ǁŝƚŚ ŽŶůŝŶĞ ĨƌŝĞŶĚƐ͘ n GetGlue: dŚŝŶŬ ŽĨ ƚŚŝƐ ĂƐ &ŽƵƌƐƋƵĂƌĞ ŽĨ ƚŚĞ ƚĞůĞǀŝƐŝŽŶ͕ ǁŽƌůĚ ƵƐĞƌƐ ĐĂŶ ͚ĐŚĞĐŬ͛ ŝŶƚŽ Ă ƐŚŽǁ ĞĂƌŶŝŶŐ ƉŽŝŶƚƐ ;ĂŶĚ ĂĐƚƵĂů ĂǁĂƌĚƐ ŝŶ ƚŚĞ ĨŽƌŵ ŽĨ ƐƟĐŬĞƌƐͿ ǁŚŝůĞ ƌĞĐŽŵŵĞŶĚŝŶŐ ĨƌŝĞŶĚƐ ƚŽ ds ĐŽŶƚĞŶƚ ǁĞď ĂŶĚ ƐŵĂƌƚƉŚŽŶĞ͘ n Tunerfish: Ɛ ĂŶ ĂŶŽƚŚĞƌ &ŽƵƌƐƋƵĂƌĞͲĞƐƋ ĂƉƉůŝĐĂƟŽŶ͕ dƵŶĞƌĮƐŚ ĂůůŽǁƐ LJŽƵ ƚŽ ŶŽƚ ŽŶůLJ ĐŚĞĐŬ ŽƵƚ ƚĞůĞǀŝƐŝŽŶ ƐŚŽǁƐ ďƵƚ ĂůƐŽ ǁĞď ƐĞƌŝĞƐ ĂŶĚ ŵŽǀŝĞƐ͘ n Miso: ZĞůĞĂƐĞĚ ƐŚŽƌƚůLJ ďĞĨŽƌĞ dƵŶĞƌĮƐŚ͕ DŝƐŽ ŽīĞƌƐ ƚŽŽůƐ ĨŽƌ ĐŚĞĐŬͲŝŶƐ ƚŽ ƐŚŽǁƐ͕ ƐƉĞĐŝĮĐ ƌĞĐŽŵŵĞŶĚĂƟŽŶƐ ďĂƐĞĚ ŽŶ ƉƌŝŽƌ ǀŝĞǁŝŶŐ ŚĂďŝƚƐ͕ ĐŚĂƩĞƌ ĂƌŽƵŶĚ Ă ƐƉĞĐŝĮĐ ƐŚŽǁ͕ ĂŶĚ ĚŝƌĞĐƚ ŵĞƐƐĂŐŝŶŐ͘ n SnappyTV: Ŷ ŝWŚŽŶĞͲĞdžĐůƵƐŝǀĞ ĂƉƉ ƚŚĂƚ ŚĂƐ Ă ďƵŝůƚͲŝŶ ĐůŝƉƉŝŶŐ ĨƵŶĐƟŽŶ ĨŽƌ ĞĚŝƟŶŐ ĂŶĚ ƐŚĂƌŝŶŐ ǀŝĚĞŽƐ ĨƌŽŵ ůŝǀĞ ds͘ tŚŝůĞ ǁĂƚĐŚŝŶŐ ƚĞůĞǀŝƐŝŽŶ ƐŚŽǁƐ ŽŶ ŶĞƚǁŽƌŬƐ ůŝŬĞ &Ždž͕ ďLJ ƐŝŵƉůLJ ŚŝƫŶŐ ͚ƐŶĂƉ͛ ŽŶĞ ĐĂŶ ĐĂƉƚƵƌĞ ƚŚĞ ĐůŝƉ ƚŚĂƚ ŽŶĞ ŚĂĚ ũƵƐƚ

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164 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Personalized Experience ĐĐŽƌĚŝŶŐ ƚŽ Ă ŶĞǁ ƐƵƌǀĞLJ ƌĞůĞĂƐĞĚ ďLJ Ă ĚŝŐŝƚĂů ŵĂƌŬĞƟŶŐ ĂŐĞŶĐLJ͕ ŝŐŝƚĂů ůĂƌŝƚLJ͕ ƚŚĞ ǁĂLJ LJŽƵŶŐ ƉĞŽƉůĞ ǁĂƚĐŚ ds ŝƐ ĐŚĂŶŐŝŶŐ͘ /Ŷ Ă ƌĞĐĞŶƚ ƉŽůů ĐŽŶĚƵĐƚĞĚ ŝŶ h<͕ ŝƚ ĨŽƵŶĚ ͚^ŽĐŝĂů ds͛ ƚŽ ďĞ ĞdžƚƌĞŵĞůLJ ƉŽƉƵůĂƌ ĂŵŽŶŐ ƚŚĞ ϭ͕ϯϬϬ ŵŽďŝůĞ ŝŶƚĞƌŶĞƚ ƵƐĞƌƐ ƵŶĚĞƌ ƚŚĞ ĂŐĞ ŽĨ Ϯϱ͘ ^ŝŵŝůĂƌůLJ͕ dǁŝƩĞƌ ǁĂƐ ƵƐĞĚ ďLJ Ă ǁŚŽƉƉŝŶŐ ;ϳϮйͿ ŶƵŵďĞƌ ŽĨ ƌĞƐƉŽŶĚĞŶƚƐ ƚŽ ŚŽůĚ ĚŝƐĐƵƐƐŝŽŶƐ ĚƵƌŝŶŐ Ă ds ƐŚŽǁ͕ ǁŚŝůĞ &ĂĐĞŬ ǁĂƐ ƵƐĞĚ ďLJ ĂƌŽƵŶĚ ŚĂůĨ ;ϱϲйͿ͘ ŶĚ͕ ĂƌŽƵŶĚ Ă ƚŚŝƌĚ ;ϯϰйͿ ŽĨ ƌĞƐƉŽŶĚĞŶƚƐ ƵƐĞĚ ŽƚŚĞƌ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ƚŽ ŚŽůĚ ĐŽŶǀĞƌƐĂƟŽŶƐ͘ ,ŽǁĞǀĞƌ ŵĂŶLJ ;ϲϮйͿ ƵƐĞ Ă ĐŽŵďŝŶĂƟŽŶ ŽĨ Ăůů ϯ͘ dŚĞ ŵŽƐƚ ƉŽƉƵůĂƌ ƐŚŽǁƐ ĐŽŵŵĞŶƚĞĚ ŽŶ ďLJ ƌĞƐƉŽŶĚĞŶƚƐ ŝŶĐůƵĚĞ The X Factor ĂŶĚ ƉŽƉƵůĂƌ ƐŽĂƉƐ ƐƵĐŚ ĂƐ Coronation Street, EastEnders, Skins, ĂŶĚ Glee͘ KĨ Ăůů ƚŚĞ ƌĞƐƉŽŶĚĞŶƚƐ͕ ƚŚĞ ƐƵƌǀĞLJ ĨŽƵŶĚ ƚŚĂƚ ϯϰй ĚĞƐĐƌŝďĞĚ ^ŽĐŝĂů ds ĂƐ ͚ĨƵŶ͕͛ ϯϮй ƐĂŝĚ ŝƚ ŵĂĚĞ ds ͚ŵŽƌĞ ŝŶƚĞƌĞƐƚŝŶŐ͕͛ ĂŶĚ ϰϮй ĐŽŵŵĞŶƚĞĚ ŽŶ ƚŚĞ ĞŶƐƵŝŶŐ ƐĞŶƐĞ ŽĨ ͚ĐŽŵŵƵŶŝƚLJ͛͘ dŚŝƐ ĐŚĂŶŐĞ ŝŶ ǀŝĞǁŝŶŐ ďĞŚĂǀŝŽƌ ĂŵŽŶŐ LJŽƵŶŐĞƌ ƉĞŽƉůĞ ŝƐ ƐŽŵĞƚŚŝŶŐ ƚŚĞ ds ŶĞƚǁŽƌŬƐ ĂŶĚ ĂĚǀĞƌƟƐĞƌƐ ĐĂŶ ůĂƚĐŚ ŽŶ ƚŽ͕ ŝŶ ŽƌĚĞƌ ƚŽ ĂƚƚƌĂĐƚ ĂŶĚ ĞŶŐĂŐĞ LJŽƵŶŐƐƚĞƌƐ͘ ,ĞŶĐĞ ŝƚ͛Ɛ ŶŽǁ ƵƉ ƚŽ ƚŚĞ ds ĐŽŵƉĂŶŝĞƐ ƚŽ ƚĂƉ ŝŶƚŽ ƚŚŝƐ ŚƵŐĞ ĂŶĚ ůƵĐƌĂƟǀĞ ŵĂƌŬĞƚ͘ V&D Correspondent vadmail@cybermedia.co.in

EMERGING TECH

SDR

Implementation Challenges Difficulties and bottlenecks have to be resolved to make SDR a success

A

ƐŽŌǁĂƌĞͲĚĞĮŶĞĚ ƌĂĚŝŽ ;^ ZͿ ŝƐ Ă ƌĂĚŝŽ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ƐLJƐƚĞŵ ǁŚĞƌĞ ĐŽŵƉŽŶĞŶƚƐ ƚŚĂƚ ŚĂǀĞ ďĞĞŶ ƚLJƉŝĐĂůůLJ ŝŵͲ ƉůĞŵĞŶƚĞĚ ŝŶ ŚĂƌĚǁĂƌĞ ;ĞŐ͕ ŵŝdžĞƌƐ͕ ĮůƚĞƌƐ͕ ĂŵƉůŝĮĞƌƐ͕ ŵŽĚƵůĂƚŽƌƐͬ ĚĞŵŽĚƵůĂƚŽƌƐ͕ ĚĞƚĞĐƚŽƌƐ͕ ĞƚĐͿ ĂƌĞ ŝŶƐƚĞĂĚ ŝŵƉůĞŵĞŶƚĞĚ ďLJ ŵĞĂŶƐ ŽĨ Ă ƐŽĨƚǁĂƌĞ ŽŶ Ă ƉĞƌƐŽŶĂů ĐŽŵƉƵƚĞƌ Žƌ ĞŵďĞĚĚĞĚ ĐŽŵƉƵƟŶŐ ĚĞǀŝĐĞƐ͘ tŚŝůĞ ƚŚĞ ĐŽŶĐĞƉƚ ŽĨ ^ Z ŝƐ ŶŽƚ ŶĞǁ͕ ƚŚĞ ƌĂƉŝĚůLJ ĞǀŽůǀŝŶŐ ĐĂƉĂďŝůŝƟĞƐ ŽĨ ĚŝŐŝƚĂů ĞůĞĐƚƌŽŶŝĐƐ ƌĞŶĚĞƌ ƉƌĂĐƟĐĂů ŵĂŶLJ ƉƌŽĐĞƐƐĞƐ ǁŚŝĐŚ ƵƐĞĚ ƚŽ ďĞ ŽŶůLJ ƚŚĞŽƌĞƟĐĂůůLJ ƉŽƐƐŝďůĞ͘ ĂƐŝĐ ^ Z ƐLJƐƚĞŵ ŵĂLJ ĐŽŶƐŝƐƚ ŽĨ Ă ƉĞƌͲ ƐŽŶĂů ĐŽŵƉƵƚĞƌ ĞƋƵŝƉƉĞĚ ǁŝƚŚ Ă ƐŽƵŶĚ ĐĂƌĚ Žƌ ŽƚŚĞƌ ĂŶĂůŽŐͲƚŽͲĚŝŐŝƚĂů ĐŽŶǀĞƌƚĞƌ͕ ƉƌĞĐĞĚĞĚ ďLJ ƐŽŵĞ ĨŽƌŵ ŽĨ Z& ĨƌŽŶƚ ĞŶĚ͘ ^ŝŐŶŝĮĐĂŶƚ ĂŵŽƵŶƚƐ ŽĨ ƐŝŐŶĂů ƉƌŽĐĞƐƐŝŶŐ ĂƌĞ ŚĂŶĚĞĚ ŽǀĞƌ ƚŽ ƚŚĞ ŐĞŶĞƌĂůͲƉƵƌƉŽƐĞ ƉƌŽĐĞƐƐŽƌ͕ ƌĂƚŚĞƌ ƚŚĂŶ ďĞŝŶŐ ĚŽŶĞ ŝŶ Ă ƐƉĞĐŝĂůͲƉƵƌƉŽƐĞ ŚĂƌĚǁĂƌĞ͘ ^ƵĐŚ Ă ĚĞƐŝŐŶ ƉƌŽĚƵĐĞƐ Ă ƌĂĚŝŽ ǁŚŝĐŚ ĐĂŶ ƌĞĐĞŝǀĞ ĂŶĚ ƚƌĂŶƐŵŝƚ ǁŝĚĞůLJ ĚŝīĞƌĞŶƚ ƌĂĚŝŽ ƉƌŽƚŽĐŽůƐ ;ƐŽŵĞƟŵĞƐ ƌĞĨĞƌƌĞĚ ƚŽ ĂƐ Ă ǁĂǀĞĨŽƌŵƐͿ ďĂƐĞĚ ƐŽůĞůLJ ŽŶ ƚŚĞ ƐŽŌǁĂƌĞ ƵƐĞĚ͘

More than Just Implementation /ƚ ŝƐ ŵŽƌĞ ƚŚĂŶ ũƵƐƚ ĂŶ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŝŶ Ă ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶ͘ /ƚ ŵĞĂŶƐ ƚŚĞ ŚĂƌĚǁĂƌĞ ƉůĂƚĨŽƌŵ ŽďƚĂŝŶƐ ŝƚƐ ĨƵŶĐƚŝŽŶĂůŝƚLJ ŽŶůLJ ǁŚĞŶ ƚŚĞ ƐŽĨƚǁĂƌĞ ĂŶĚ ƚŚĞ ŚĂƌĚǁĂƌĞ ĚĞǀĞůŽƉŵĞŶƚ ŝƐ ŝŶĚĞƉĞŶĚĞŶƚ͕ ďƵƚ ŝƚ ŝƐ ŝŶŇƵĞŶĐĞĚ ďLJ ƚŚĞ ƐŽŌǁĂƌĞ ĚĞǀĞůŽƉŵĞŶƚ͘ dŚĞ ĐŽŶĐĞƉƚ ƌĞůŝĞƐ ŽŶ ƚŚĞ ƐƉůŝƚ ďĞƚǁĞĞŶ Ă ƐƵŝƚĂďůĞ ŚĂƌĚǁĂƌĞ ƉůĂƞŽƌŵ ĂŶĚ Ă ƐƵŝƚĂďůĞ ƐĞƚ ŽĨ ĨƵŶĐƟŽŶĂůŝƟĞƐ ƚŽ ďĞ ŝŵƉůĞŵĞŶƚĞĚ ŽŶ ƚŚĞ ƉůĂƞŽƌŵ͘ dŽĚĂLJ͕ ƚŚĞ ĐŽƐƚ ĨŽƌ ƚŚĞ ĚĞǀĞůŽƉͲ ŵĞŶƚ͕ ůĂLJŽƵƚ͕ ƚĞƐƚ͕ ĂŶĚ ƉƌŽĚƵĐƚŝŽŶ ŽĨ ĚĞĞƉ ƐƵďŵŝĐƌŽŶ ^/ ĚĞƐŝŐŶƐ ĞĂƐŝůLJ ĂƌĞ ĐŽŶƚŝŶƵŽƵƐůLJ ŝŶĐƌĞĂƐŝŶŐ͘ ĚŽŵŝŶĂŶƚ ĚĞǀĞůŽƉŵĞŶƚ ĐŽƐƚ ĨĂĐƚŽƌ ŝƐ ŝŶ ƚŚĞ ůĂLJŽƵƚ ĂŶĚ ŵĂƐŬ ŐĞŶĞƌĂƟŽŶ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ƚŚĞ

Challenges

ƟŵĞͲĐŽŶƐƵŵŝŶŐ ƋƵĂůŝĮĐĂƟŽŶ ŽĨ ƚŚĞ ĐŚŝƉ ĨŽƌ ĂŶ ĂƵƚŽŵŽƟǀĞ ŐƌĂĚĞ͕ ĨŽƌ ĞdžĂŵƉůĞ͕ ŝƐ ƌĞƋƵŝƌĞĚ ĨŽƌ ĞĂĐŚ ĂŶĚ ĞǀĞƌLJ ĐŚŝƉƐĞƚ ƉƌŽĚƵĐƚ͘ ŐĂŝŶ͕ ƚŚŝƐ ŝŶĐƌĞĂƐĞƐ ƚŚĞ ŽǀĞƌĂůů ĐŽƐƚ ŽĨ ƐƵĐŚ ƐŽůƵƟŽŶƐ͘ /Ĩ ŚĂƌĚǁĂƌĞͲƌĞůĂƚĞĚ ĐŽƐƚƐ ĂƌĞ ƐŚĂƌĞĚ ĂŵŽŶŐ ŵĂŶLJ ĂƉƉůŝĐĂͲ ƟŽŶƐ͕ Ă ƐŝŐŶŝĮĐĂŶƚ ĐŽƐƚ ĂĚǀĂŶƚĂŐĞ ĨŽƌ ^ Z ƉůĂƞŽƌŵƐ ĐĂŶ ďĞ ĂĐŚŝĞǀĞĚ͘ ĚĞĚŝĐĂƚĞĚ ŚĂƌĚǁĂƌĞ ĚĞƐŝŐŶ ĚŽĞƐ ŶŽƚ ĂůůŽǁ ĨŽƌ ƐƵĐŚ ƐŚĂƌŝŶŐ ŽĨ ƌĞƐŽƵƌĐĞƐ͕ ďƵƚ ƚŚĞ ĚĞƐŝŐŶ ĐĂŶ ďĞ ŽƉƟŵŝnjĞĚ ŵŽƌĞ ĂŐŐƌĞƐƐŝǀĞůLJ ĨŽƌ ƚŚĞ ŝŶƚĞŶĚĞĚ ƵƐĞ ĐĂƐĞƐ͘ dŚŝƐ ŵĂLJ ƌĞĚƵĐĞ ƚŚĞ ƐŝůŝĐŽŶ ĂƌĞĂ ĂŶĚ ƚŚĞ ƉŽǁĞƌ ĐŽŶƐƵŵƉƟŽŶ͕ ĞƐƉĞĐŝĂůůLJ ĨŽƌ ƉŽƌƚͲ ĂďůĞ ĂŶĚ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ƌƵŶŶŝŶŐ ŽŶ ďĂƩĞƌLJ ƐƵƉƉůLJ͘ KŶĞ ĂĚǀĂŶƚĂŐĞ ŽĨ ƚŚĞ ^ Z ĚĞƐŝŐŶ ŇŽǁ ŝƐ ƚŚĞ ŇĞdžŝďŝůŝƚLJ ƚŽ ĐŽŵďŝŶĞ ƐŽŌǁĂƌĞ ŵŽĚͲ ƵůĞƐ ĂŶĚ ŵĂƉ ƚŚĞŵ ŝŶƚŽ Ă ĨĂŵŝůLJ ŽĨ ƚŚĞ ^ Z ƉůĂƞŽƌŵƐ ŽĨ Ă ŐŝǀĞŶ ǀĞŶĚŽƌ͘ ĞǀĞůͲ ŽƉŵĞŶƚƐ ďĂƐĞĚ ŽŶ ƐƵĐŚ ƉůĂƞŽƌŵƐ ƐŚŽǁ ƚŚĂƚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽŶ Ă ƐĞůĞĐƚĞĚ ƉůĂƞŽƌŵ ƌĞƉƌĞƐĞŶƚƐ Ă ĐŚĂůůĞŶŐĞ͘ ĞĐĂƵƐĞ ĞĂĐŚ ƉůĂƞŽƌŵ ŚĂƐ ĚŝīĞƌĞŶƚ ĨĞĂƚƵƌĞƐ ĂŶĚ ŶĞĞĚƐ ĂŶĚ ƌĂĚŝŽ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ ƌĞĂůͲ ƟŵĞ͕ ǁĞ ĐĂŶ ƵƐĞ ƐƉĞĐŝĂů ƉƌŽŐƌĂŵŵŝŶŐ ƚƌŝĐŬƐ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞ ďĞƐƚ ƉĞƌĨŽƌŵĂŶĐĞ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ƚŚĞ ŝŶƚĞƌŶĂů ŵĞŵŽƌLJ ŝƐ ůŝŵŝƚĞĚ ĂŶĚ ĚŽĞƐ ŶŽƚ ƉƌŽǀŝĚĞ ĨŽƌ ĞdžƚĞŶƐŝǀĞ ĚĂƚĂ ďƵĨĨĞƌŝŶŐ͕ ŵĂŬŝŶŐ ŝƚ ŶĞĐĞƐƐĂƌLJ ĨŽƌ ƚŚĞ ƉƌŽĐĞƐƐŝŶŐ ŽĨ ƚŚĞ ĚĂƚĂ ƚŽ ďĞ ƐĐŚĞĚƵůĞĚ ĂƐ ĞĸĐŝĞŶƚůLJ ĂƐ ƉŽƐƐŝďůĞ͘

^ĞǀĞƌĂů ƚĂƐŬƐ Žƌ ĂƉƉůŝĐĂƟŽŶƐ ŵƵƐƚ ƌƵŶ ŝŶ ƉĂƌĂůůĞů ǁŝƚŚŝŶ ƚŚĞ ƌĞĂůͲƟŵĞ ĐŽŶƐƚƌĂŝŶƚƐ ŽĨ ƚŚĞ ƐŽŌǁĂƌĞ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŝŶĐůƵĚĞĚ ŝŶ ƚŚĞ ĚĂƚĂ ƚƌĂŶƐĨĞƌ ƚŽ ĂŶĚ ĨƌŽŵ ĞĂĐŚ ĞdžĞĐƵƚĞĚ ƚĂƐŬ͘ >ĞǀĞƌĂŐŝŶŐ ƐƵĐŚ ƉĂƌĂůͲ ůĞů ĞdžĞĐƵƚŝŶŐ ŵŽĚĞƌŶ ^ Z ƉůĂƚĨŽƌŵƐ ŝŶĐůƵĚĞƐ ƐĞǀĞƌĂů ƉƌŽĐĞƐƐŝŶŐ ĞůĞŵĞŶƚƐ ; ^W͕ ŚĂƌĚǁĂƌĞ ĂĐĐĞůĞƌĂƚŽƌƐ͕ ŝŶƚĞƌĨĂĐĞ ŵŽĚƵůĞƐ͕ ĞƚĐͿ͕ ƌƵŶŶŝŶŐ ĐŽŶĐƵƌƌĞŶƚůLJ͘ dŚĞ ĐŚĂůůĞŶŐĞ ŝƐ ƚŽ ďĂůĂŶĐĞ ƚŚĞ ůŽĂĚ ŽĨ ƌĞƋƵŝƌĞĚ ĚĂƚĂ ƉƌŽĐĞƐƐŝŶŐ ĂŶĚ ŵĞŵŽƌLJ ĂĐĐĞƐƐ ƚŽ ĂǀŽŝĚ ĐŽŶŇŝĐƚƐ ŝŶ ƚŚĞ ƉƌŽĐĞƐƐͲ ŝŶŐ ƉŝƉĞůŝŶĞƐ͘ EŽƌŵĂůůLJ ƚŚĞ ďŽƩůĞŶĞĐŬƐ ŽĨ ƐƵĐŚ ƉůĂƚĨŽƌŵƐ ĂƌĞ ŝŶƚĞƌŶĂů ďƵƐĞƐ͕ ǁŚŝĐŚ ƚƌĂŶƐĨĞƌ ƚŚĞ ĚĂƚĂ ĨƌŽŵ ŽŶĞ ŵŽĚƵůĞ ƚŽ ƚŚĞ ŶĞdžƚ Žƌ ƚŽ ĂŶ ĞdžƚĞƌŶĂů ŵĞŵŽƌLJ Žƌ ŝŶƚĞƌĨĂĐĞ͘ /Ŷ ƚŚĞ ĐĂƐĞ ŽĨ ĚŝīĞƌĞŶƚ ĂƉƉůŝĐĂƟŽŶƐ͕ ǁŚŝĐŚ ĂƌĞ ƌƵŶŶŝŶŐ ŝŶĚĞƉĞŶĚĞŶƚůLJ ŽŶ ƚŚĞ ƐĂŵĞ ĚĞǀŝĐĞ͕ ŝƚ ŝƐ ŶĞĐĞƐƐĂƌLJ ƚŽ ƐŽůǀĞ ĂŶŽƚŚĞƌ ĂƐƉĞĐƚ ŽĨ ƚŚĞ ĨƵŶĐƟŽŶĂů ƐĐŚĞĚƵůͲ ŝŶŐ͘ dŚĞƌĞ ĂƌĞ ƉŚĂƐĞƐ ǁŚĞƌĞ ŚĂƌĚůLJ ĂŶLJ ǁŽƌŬůŽĂĚ ŝƐ ƌĞƋƵŝƌĞĚ͕ ǁŚŝůĞ ŝŶ ĂŶŽƚŚĞƌ ƟŵĞ ƐůŽƚ ŚĞĂǀLJ ƉĞĂŬƐ ŽĨ ĐŽŵƉƵƚĂƟŽŶ ĂŶĚ ŵĞŵŽƌLJ ĂĐĐĞƐƐ ĂƌĞ ĞŶĐŽƵŶƚĞƌĞĚ͘ &Žƌ Ă ƌĞĂůͲƟŵĞ ĂƉƉůŝĐĂƟŽŶ͕ ƚŚŝƐ ůĞĂĚƐ ƚŽ ĚƌŽƉŽƵƚƐ͕ ǁŚŝĐŚ ŵĂLJ ďĞ ǀŝƐŝďůĞ Žƌ ĂƵͲ ĚŝďůĞ͘ dĞĐŚŶŝĐĂů ĂŶĚ ĐŽƐƚ ůŝŵŝƚƐ ŽŌĞŶ ĚŽ ŶŽƚ ĂůůŽǁ ĚŝŵĞŶƐŝŽŶŝŶŐ Ă ƉůĂƞŽƌŵ ĨŽƌ Ăůů ǁŽƌƐƚͲĐĂƐĞ ƐĐĞŶĂƌŝŽƐ͘ dŽ ĂǀŽŝĚ ƉƌŽĐĞƐƐŝŶŐ ŽǀĞƌůŽĂĚ ŽĨ ƚŚĞ ƉůĂƞŽƌŵ͕ ƚŚĞ ƐŽŌǁĂƌĞ ŝŵͲ ƉůĞŵĞŶƚĂƟŽŶ ƐŚŽƵůĚ ŵŽŶŝƚŽƌ ƚŚĞ ŽǀĞƌĂůů ƌĞƋƵŝƌĞĚ ƌĞƐŽƵƌĐĞƐ͘ ŽŵƉůĞƚĞ ƚĞƐƟŶŐ ŵĂLJ ďĞĐŽŵĞ ĂůŵŽƐƚ ŝŵƉŽƐƐŝďůĞ͕ ĂƐ ƚŚĞ ŶƵŵďĞƌ ŽĨ ƚĞƐƟŶŐ ƐĐĞͲ ŶĂƌŝŽƐ ŵĂLJ ĨĂƌ ĞdžĐĞĞĚ ƚŚĞ ĞŶǀŝƐŝŽŶĞĚ ƚĞƐƚͲ ŝŶŐ ĐĂƉĂďŝůŝƟĞƐ ĂŶĚ ƟŵĞ͘ dŚĞ ƉĂƌĂůůĞůŝƐŵ ŽĨ ŝŶĚĞƉĞŶĚĞŶƚ ƉƌŽĐĞƐƐŽƌƐ ƌƵŶŶŝŶŐ ŽŶ ƚŚĞ ƐĂŵĞ ƉůĂƞŽƌŵ ŝƐ ĂůƐŽ Ă ĐŚĂůůĞŶŐĞ ĨŽƌ ƚŚĞ ƐĐŚĞĚƵůŝŶŐ ŽĨ ďƵƐ ƚƌĂŶƐĨĞƌƐ͘ /Ŷ ƉƌŝŶĐŝƉůĞ͕ ƚŚĞ ƐĂŵĞ ĚŝĸĐƵůƟĞƐ ĞŶĐŽƵŶƚĞƌĞĚ ĨŽƌ ƚŚĞ ǁŽƌŬůŽĂĚ ŚĂǀĞ ƚŽ ďĞ ƐŽůǀĞĚ͘ V&D Correspondent vadmail@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 165

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With the ‘Internet of Things’ (IoT) the dream of mankind to build smart homes, offices, streets, and cities is shaping up into reality

T

he term Internet of Things (IoT) was invented by Kevin Ashton, Ă ƌŝƟƐŚ ƐĐŝĞŶƟƐƚ͕ ƚŽ ĚĞĮŶĞ Ă ƐLJƐƚĞŵ ǁŚĞƌĞ ƚŚĞ ŝŶƚĞƌŶĞƚ ĐĂŶ ďĞ ĐŽŶŶĞĐƚĞĚ ƚŽ ƚŚĞ ƉŚLJƐŝĐĂů ǁŽƌĚ ƵƐŝŶŐ ƐĞŶƐŽƌƐ͘ /ƚ ĚĞƐĐƌŝďĞƐ Ă ŐůŽďĂů ŶĞƚǁŽƌŬ ŽĨ ŝŶƚĞƌĐŽŵŵƵŶŝĐĂƟŶŐ ĚĞǀŝĐĞƐ͕ ĂŶĚ ĐŽŵďŝŶĞƐ ƚŚĞ ŽŵŶŝƉƌĞƐĞŶƚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͕ ĞdžƚĞŶƐŝǀĞ ĐŽŵƉƵƟŶŐ͕ ĂŶĚ ĞŶĐŝƌĐůŝŶŐ ŝŶƚĞůůŝŐĞŶĐĞ͘ ƚ ƉƌĞƐĞŶƚ͕ ŝƚ ŝƐ ƐĞĞŶ ĂƐ Ă ƚĞĐŚŶŽůŽŐLJ ǁŚĞƌĞ ͚ƚŚŝŶŐƐ͕͛ ƉĂƌƟĐƵůĂƌůLJ ĞǀĞƌLJĚĂLJ ŽďũĞĐƚƐ͕ ƐƵĐŚ ĂƐ Ăůů ŚŽŵĞ ĂƉƉůŝĂŶĐĞƐ͕ ĂŶĚ ĂůƐŽ ƚŚŝŶŐƐ ůŝŬĞ ĨƵƌŶŝƚƵƌĞ͕ ĐůŽƚŚĞƐ͕ ǀĞŚŝĐůĞƐ͕ ĂŶĚ ŵŽƌĞ ĂƌĞ ƌĞĂĚĂďůĞ͕ ůŽĐĂƚĂďůĞ͕ ĂĚĚƌĞƐƐĂďůĞ͕ ĂŶĚ ĐŽŶƚƌŽůůĂďůĞ ǀŝĂ ƚŚĞ ŝŶƚĞƌŶĞƚ͘ dŚĞƌĞ ĂƌĞ ƐĞǀĞƌĂů ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ŶĞƚǁŽƌŬĞĚ ƚŚŝŶŐƐ ďĞŝŶŐ ƵƐĞĚ ŝŶ ƐĞĐƚŽƌƐ ƐƵĐŚ ĂƐ ĂŐƌŝĐƵůƚƵƌĞ͕ ŚĞĂůƚŚĐĂƌĞ͕ ƌĞƚĂŝů͕ ƚƌĂŶƐƉŽƌƚ͕ ĞŶǀŝƌŽŶŵĞŶƚ͕ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ͕ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŵŽŶŝƚŽƌŝŶŐ͕ ĞƚĐ͘

Advantages tŚŝůĞ ƚŚĞƌĞ ĂƌĞ ŵĂŶLJ ŝŶƚĞƌĞƐƟŶŐ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ŶĞƚǁŽƌŬŝŶŐ ƉŚLJƐŝĐĂů ŽďũĞĐƚƐ͕ ďƵƚ ƚŚĞLJ ƐƟůů ĂƌĞ ŝŶ ƚŚĞŝƌ ŝŶŝƟĂů ƉŚĂƐĞ ĂŶĚ ŶĞĞĚ Ă ƐƚƌŽŶŐ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ƚŽ ĐƵƐƚŽŵĞƌƐ ĨŽƌ ƚŚĞŝƌ ǁŝĚĞ ĂĚŽƉƟŽŶ ĂŶĚ ĂĐĐĞƉƚĂŶĐĞ͘ ^ŽŵĞ ŽĨ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ŝŶĐůƵĚĞ ŝŵƉƌŽǀĞĚ ƉĞƌĨŽƌŵĂŶĐĞ͖ ǀŝƐŝďŝůŝƚLJ ĂŶĚ ƐĐĂůĂďŝůŝƚLJ ŽĨ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ĂƵƚŽŵĂƟŽŶ͖ ƉƌŽǀŝĚŝŶŐ ŽĨ ďĞƩĞƌ͕ ŵŽƌĞ ĐŽƐƚͲĞīĞĐƟǀĞ ƐĞƌǀŝĐĞ ǀŝĂ Ă ƌĞĂůͲƟŵĞ ŚŝŐŚͲ ƌĞƐŽůƵƟŽŶ ĐĂƉƚƵƌĞ͖ ĂŶĂůLJƐŝƐ ŽĨ ƌĞĂůͲƟŵĞ ƉƌŽĚƵĐƚ ƉĞƌĨŽƌŵĂŶĐĞ ŝŶĨŽƌŵĂƟŽŶ͖ ĂŶĚ ĐƌĞĂƚŝŽŶ ŽĨ ŶĞǁ ĂŶĚ ĞdžŝƐƚŝŶŐ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ďLJ ĞŶŚĂŶĐŝŶŐ ĞĸĐŝĞŶĐLJ͕ ĂĐĐƵƌĂĐLJ͕ ŵŽďŝůŝƚLJ͕ ĂŶĚ ĂƵƚŽŵĂƟŽŶ͘

Emerging Trends dŚĞ ĞŵĞƌŐŝŶŐ ƚƌĞŶĚƐ ŝŶ ĚĞƉůŽLJŵĞŶƚ ŽĨ /Žd ďĂƐĞĚ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ͗ n Decrease in Size: DŝĐƌŽ ůĞĐƚƌŝĐ DĂĐŚŝŶĞƐ ;D D^Ϳ ĂŶĚ ŶĂŶŽĞůĞĐƚƌŽŶŝĐƐ ĂƌĞ ŵĂŬŝŶŐ ƚŚĞ ƐĞŶƐŽƌƐ ƐŵĂůůĞƌ ĂŶĚ ƉŽǁĞƌͲ ĞĸĐŝĞŶƚ ƐŽ ƚŚĂƚ ƚŚĞLJ ĐĂŶ ďĞ ƵƐĞĚ ŝŶƐŝĚĞ

ƐƉĞĐŝĮĐĂƟŽŶƐ ĂŶĚ ŝƚ ŝƐ Ă ŵĂũŽƌ ĐŽŶƚƌŝďƵƚŽƌ ƚŽ ƚŚĞ ĐŽƐƚ ŽĨ ƚŚĞ ǁŚŽůĞ ƐŽůƵƟŽŶ͘ dŚĞ ĂŶŽƚŚĞƌ ŵĂũŽƌ ŚŝŶĚƌĂŶĐĞ ŝŶ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ŝƐ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ ƐƚƵƌĚLJ ƐŵĂƌƚ ĚĞǀŝĐĞƐ ŝŶ ŽƌĚĞƌ ƚŽ ǁŝƚŚƐƚĂŶĚ any kind of harsh environment and harness energy from their surroundings. dŚĞ ŝƐƐƵĞ ŽĨ ƚƌƵƐƚ͕ ƉƌŝǀĂĐLJ͕ ĂŶĚ ƐĞĐƵƌŝƚLJ ƚŽŽ ŝƐ ŽĨ ƉƌŝŵĞ ŝŵƉŽƌƚĂŶĐĞ ŝŶ ƚŚĞ /Žd͕ ƌĂŝƐŝŶŐ Ă ĐŽŶĐĞƌŶ ƌĞŐĂƌĚŝŶŐ ƚŚĞ ŽǁŶĞƌƐŚŝƉ ŽĨ ĚĂƚĂ ĂŶĚ ǁĂLJƐ ŽĨ ŵĂŶĂŐŝŶŐ ŝƚ ĚLJŶĂŵŝĐĂůůLJ͘ ƐŵĂůůĞƌ ĚĞǀŝĐĞƐ ĂŶĚ ĞǀĞŶ ůŝǀŝŶŐ ƐLJƐƚĞŵƐ͘ ŝƐĐŽ͕ ƚŵĞů͕ ƚŚĞ ^ǁĞĚŝƐŚ /ŶƐƟƚƵƚĞ ŽĨ ŽŵƉƵƚĞƌ ^ĐŝĞŶĐĞ ;^/ ^Ϳ͕ ĂŶĚ ŽƚŚĞƌ ƚĞĐŚŶŽůŽŐLJ ƉƌŽǀŝĚĞƌƐ ĂŶĚ ƵƐĞƌƐͲĨƌĂŵĞĚ ͚/W ĨŽƌ ^ŵĂƌƚ KďũĞĐƚƐ͛ ;/W^KͿ ĨŽƌŵĞĚ ĂŶ ĂůůŝĂŶĐĞ ĂŶĚ ůĂƵŶĐŚĞĚ /Wǀϲ͕ ŽŶĞ ŽĨ ƚŚĞ ǁŽƌůĚ͛Ɛ ƐŵĂůůĞƐƚ ŽƉĞŶͲƐŽƵƌĐĞ͕ ǁŚŝĐŚ ĐŽƵůĚ ĞŶĂďůĞ ĞǀĞƌLJ ĚĞǀŝĐĞ͕ ŶŽ ŵĂƩĞƌ ŚŽǁ ůŝŵŝƚĞĚ ďLJ ƉŽǁĞƌ Žƌ ŵĞŵŽƌLJ͕ ƚŽ ŚĂǀĞ ĂŶ ŝŶƚĞƌŶĞƚ ƉƌŽƚŽĐŽů ĂĚĚƌĞƐƐ͕ ƚŚĞƌĞďLJ ƉƌŽŵŽƟŶŐ ƚŚĞ /Žd͘ n Mobile Phones as Data-capturing Devices: dŚŝƐ ƚƌĞŶĚ ĨŽĐƵƐĞƐ ŽŶ ĞdžƚĞŶƐŝŽŶ ŽĨ ĚĂƚĂ ĐĂƉƚƵƌĞ ƐLJƐƚĞŵƐ ŽŶ ŵŽďŝůĞ ƉŚŽŶĞƐ͘ dŚĞ ĂĚǀĂŶƚĂŐĞ ŽĨ ŵŽďŝůĞ ƉŚŽŶĞ ĂƐ Ă ƉĞƌǀĂƐŝǀĞ ĚĞǀŝĐĞ͕ ǁŝƚŚ Ă ƐƵƉƉŽƌƚ ĨŽƌ ŝŶƚĞƌŶĞƚ ĐŽŶŶĞĐƟǀŝƚLJ͕ ǁŝůů ĞŶĂďůĞ ŝƚƐ ǁŝĚĞ ĂƉƉůŝĐĂƟŽŶ ĂŶĚ ĂĐĐĞƉƚĂŶĐĞ ůŝŬĞ ƚŚĞƌĞ ĂƌĞ ŵĂŶLJ ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ ƵƐŝŶŐ ĐĂŵĞƌĂ ƚŽ ƌĞĐŽŐŶŝnjĞ Ϯ ďĂƌĐŽĚĞƐ͘

Hindrances dŚĞ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ƚŚĞ /Žd ǁŽƵůĚ ƚŽ Ă ůĂƌŐĞ ĞdžƚĞŶƚ ĚĞƉĞŶĚ ŽŶ ƚŚĞ ƉƌŽŐƌĞƐƐ ŝŶ ŵĂĐŚŝŶĞͲƚŽͲŵĂĐŚŝŶĞ ŝŶƚĞƌĨĂĐĞƐ ĂŶĚ ƉƌŽƚŽĐŽůƐ ŽĨ ĞůĞĐƚƌŽŶŝĐ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ĞŵďĞĚĚĞĚ ƐLJƐƚĞŵƐ͕ ǁŝƌĞůĞƐƐ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ƌĂĚŝŽ ĨƌĞƋƵĞŶĐLJ ŝĚĞŶƟĮĐĂƟŽŶ ;Z&/ Ϳ͕ ƐĞŶƐŽƌƐ͕ ĞƚĐ͕ ĂŶĚ ĞĂĐŚ ŽĨ ƚŚĞ ŶĞƚǁŽƌŬĞĚ ŽďũĞĐƚ ŶĞĞĚƐ ƚŽ ŚĂǀĞ ĂŶ ŝĚĞŶƟƚLJ͘ DĂŶĂŐŝŶŐ Ă ŐůŽďĂůůLJ ŝŶƚĞŐƌĂƚĂďůĞ ƵŶŝĮĞĚ / ǁŝƚŚ ŵĞĐŚĂŶŝƐŵƐ ĨŽƌ ŶĂŵŝŶŐ͕ ĂĚĚƌĞƐƐŝŶŐ͕ ĂŶĚ ĚŝƐĐŽǀĞƌLJ ŝƐ Ă ŵŝŐŚƚLJ ƚĂƐŬ͘ tŚŝůĞ Z&/ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ƐĞŶƐŽƌƐ͕ ƚŚĞƌĞ are numerous sensors in the market with ĚŝĨĨĞƌĞŶƚ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ƉĂĐŬĂŐĞƐ͕ ĂŶĚ

166 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Indian Angle India being of the fastest growing market ĨŽƌ ĐĞůůƵůĂƌ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ŝƐ ĞĂŐĞƌ ƚŽ ĂĚŽƉƚ ƚŚĞ ůĂƚĞƐƚ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŽ ƌĞǀŽůƵƟŽŶŝnjĞ ƚŚĞ ůŝĨĞ ŽĨ ŝƚƐ ĐŝƟnjĞŶƐ͘ ^ŝŶĐĞ ƚŚĞ ŵĂũŽƌŝƚLJ ŽĨ ƚŚĞ /ŶĚŝĂŶ ƉŽƉƵůĂƟŽŶ ƌĞƐŝĚĞƐ ŝŶ ƌƵƌĂů ĂƌĞĂƐ͕ Ă ůĂƌŐĞ ƉĂƌƚ ŽĨ ƚŚĞ ŵĂŶƉŽǁĞƌ ŝƐ ƐƉĞŶƚ ŽŶ ĂŐƌŝĐƵůƚƵƌĞ ĂŶĚ ĨĂƌŵŝŶŐ͘ dŚĞ ƚĞĐŚŶŽůŽŐLJ ĐĂŶ ƉůĂLJ Ă ĐƌƵĐŝĂů ƌŽůĞ ŝŶ ŵŽŶŝƚŽƌŝŶŐ ĂŶĚ ŝŵƉƌŽǀŝŶŐ ƚŚĞ ĞĨĮĐŝĞŶĐLJ ŽĨ ƌĞƐŽƵƌĐĞ ƵƟůŝnjĂƟŽŶ͘ ,ĞĂůƚŚĐĂƌĞ ĂŶĚ ĞĚƵĐĂƟŽŶ ĂƌĞ ŽƚŚĞƌ ĂƌĞĂƐ ǁŚĞƌĞ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ĐĂŶ ƉůĂLJ Ă ƐŝŐŶŝĮĐĂŶƚ ƌŽůĞ ďLJ ĞŶĂďůŝŶŐ ƋƵĂůŝĮĞĚ ĚŽĐƚŽƌƐ ĂŶĚ ƚĞĂĐŚĞƌƐ ŝŶ ƵƌďĂŶ ĂƌĞĂƐ ƚŽ ĞdžƚĞŶĚ ƚŚĞŝƌ ƐĞƌǀŝĐĞƐ ƚŽ ǀŝůůĂŐĞƐ͘ ,ŽǁĞǀĞƌ ŚĂƌŶĞƐƐŝŶŐ ŽĨ ƚŚĞ ƚĞĐŚŶŽůŽŐLJ ĨŽƌ ĚĞǀĞůŽƉŵĞŶƚ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ ŝƐ ŶŽƚ ĂŶ ĞĂƐLJ ƚĂƐŬ͕ ĂƐ Ă ŶƵŵďĞƌ ŽĨ ĐŚĂůůĞŶŐĞƐ ƉƌĞǀĂŝů ŝŶ ŝƚƐ ĚĞƉůŽLJŵĞŶƚ͘ īŽƌĚĂďŝůŝƚLJ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵĂũŽƌ ĂƐƉĞĐƚ ĨŽƌ ƐƵĐĐĞƐƐ͘ ^ƚĂŶĚĂƌĚŝnjĞĚ ƉůĂƞŽƌŵƐ͕ ƚŽŽůƐ͕ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉƌŽĐĞƐƐĞƐ ĐĂŶ ďƌŝŶŐ ƚŚĞ ĐŽƐƚ ĚŽǁŶ ǁŝƚŚ ŝŶĐƌĞĂƐĞĚ ǀŽůƵŵĞƐ͘ dŚĞƌĞ ŵĂLJ ďĞ ůĞŐĂĐLJ ĚĞǀŝĐĞƐ ĂŶĚ ƐLJƐƚĞŵƐ ǁŚŝĐŚ ĂƌĞ ŶŽƚ ĐŽŵƉĂƟďůĞ ǁŝƚŚ ŶĞǁ ƐƚĂŶĚĂƌĚƐ ĂŶĚ ŶĞĞĚ ƚŽ ĐŽĞdžŝƐƚ͘ dŚĞƌĞ ŝƐ ĂůƐŽ Ă ƐƚƌŽŶŐ ĚĞŵĂŶĚ ĨŽƌ ƌŽďƵƐƚŶĞƐƐ ĂŶĚ ƌĞůŝĂďŝůŝƚLJ ŽĨ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͘ ůƐŽ ƐŽĐŝĂů ƌĞƐƉŽŶƐĞ ƚŽ ĂŶ /Žd ĂƉƉůŝĐĂƟŽŶ ĐĂŶ ŚĂǀĞ ĐƵůƚƵƌĂů͕ ůŝŶŐƵŝƐƟĐ͕ ŐĞŽŐƌĂƉŚŝĐ͕ ĂŶĚ ƉŽůŝƟĐĂů ĚĞƉĞŶĚĞŶĐŝĞƐ ĨŽƌ ŝƚƐ ĂĐĐĞƉƚĂŶĐĞ͘ Rimit Singh rimits@cybermedia.co.in

EMERGING TECH

BYOD

An Unstoppable Trend Is BYOD a passing trend or a concept which is here to stay? While we may wait-and-watch, it is definitely spreading like wild fire

I

n this cut-throat competition scenario, employers are pushing their employees to add more value to the business system, by enhancing their ĂďŝůŝƚLJ ƚŽ ƉĞƌĨŽƌŵ Ăƚ ĂŶLJ ƟŵĞ͕ ĨƌŽŵ anywhere, and on any device of their choice. With a growing demand of realƟŵĞ ďƵƐŝŶĞƐƐ ŝŶĨŽƌŵĂƟŽŶ͕ ĞŵƉůŽLJĞĞƐ are allowed to use their own devices like smartphones, tablets, notebooks, and ultra-portable PCs into the workplace for ƵƐĞ ĂŶĚ ĐŽŶŶĞĐƟǀŝƚLJ͕ ǁŚŝĐŚ ŚĂƐ ĚƌŝǀĞŶ ƚŚĞ concept of Bring Your Own Device (BYOD). ŽƌƉŽƌĂƚĞƐ ĂƌĞ ŚƵŐĞůLJ ŝŶǀĞƐƟŶŐ ŽŶ ƚŚĞ ĂƉƉůŝĐĂƟŽŶƐ ƚŚĂƚ ĂƌĞ ŵŽƌĞ ďĞŶĞĮĐŝĂů ĨŽƌ ƚŚĞ employees and can increase their mobility ĂŶĚ ƉƌŽĚƵĐƟǀŝƚLJ͘ /Ŷ ŵŽƐƚ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶƐ͕ zK ĐŽŶĐĞƉƚ ŝƐ ƐůŽǁůLJ ƉŝĐŬŝŶŐ ƵƉ ĂƐ employees are usually comfortable using their own devices, be it a smartphone or a laptop.

change the nature of the support, which ĞŝƚŚĞƌ ĐŽƌƉŽƌĂƚĞ /d ĚĞƉĂƌƚŵĞŶƚƐ Žƌ ŽƵƚsourced suppliers are able to provide, as the requirement to support and maintain a plethora of devices, tablets, PDAs & ůĂƉƚŽƉƐ͕ ĂŶĚ ƚŚĞŝƌ ĂƐƐŽĐŝĂƚĞĚ ĂƉƉůŝĐĂƟŽŶƐ ŵŝŐŚƚ ĨƵŶĚĂŵĞŶƚĂůůLJ ĐŚĂŶŐĞ ƚŚĞ ĞdžŝƐƟŶŐ ways of working.

Gaining Momentum

Taking Responsibility

DĂŶLJ ŽƌŐĂŶŝnjĂƟŽŶƐ ŝŶ /ŶĚŝĂ ŚĂǀĞ ƐƚĂƌƚĞĚ with the concept of mandatory ‘work from home’ for the employees, due to unexpected bulk orders from the clients ĂŶĚ ĂŶ ŝŶƐƵĸĐŝĞŶƚ ŽĸĐĞ ƐƉĂĐĞ͘ /Ŷ ƐƵĐŚ a scenario, the employees are allowed to use personal devices on the company ŶĞƚǁŽƌŬ Žƌ ĐŽŵƉĂŶLJ /d ĂƐƐĞƚƐ ĨŽƌ ƉĞƌsonal use. /ŶĚƵƐƚƌLJ ĞdžƉĞƌƚƐ ďĞůŝĞǀĞĚ ƚŚĂƚ ĞŶƚĞƌprises started allowing BYOD to reduce costs and make the most out of their emƉůŽLJĞĞƐ͕ ǁŝƚŚ ŇĞdžŝďůĞ ǁŽƌŬŝŶŐ ŚŽƵƌƐ ĂŶĚ ŝŶĐƌĞĂƐĞ ŝŶ ǁŽƌŬ ĞĸĐŝĞŶĐLJ͘ /ƚ ŝƐ ďĞůŝĞǀĞĚ that many employers have implemented zK ƚŽ ƐŚŝŌ ƚŚĞŝƌ ƚĞůĞĐŽŵ ĐŽƐƚ ƚŽ ƚŚĞŝƌ employees. With more and more companies switching to BYOD, which enables its employees to use any device and access the entire corporate desktop environŵĞŶƚ ĂƐ ŝĨ ƚŚĞLJ ǁĞƌĞ ŝŶ ƚŚĞŝƌ ŽĸĐĞ͘ dŚŝƐ ƵŶƐƚŽƉƉĂďůĞ ƚƌĞŶĚ ŝƐ ůŝŬĞůLJ ƚŽ ĚƌĂŵĂƟĐĂůůLJ

dŚĞ ĂůƚĞƌŶĂƟǀĞ ŝƐ ƚŚĂƚ ŝŶĚŝǀŝĚƵĂůƐ ƚĂŬĞ responsibility for the support and mainteŶĂŶĐĞ ŽĨ ƚŚĞŝƌ ŽǁŶ ĚĞǀŝĐĞƐ ĂŶĚ ƉŽƚĞŶƟĂůůLJ ƚŚĞ ďĂƐĞ ƐŽŌǁĂƌĞ ŽŶ ƚŚĞŵ͕ ďƵƚ ŝƚ ŵĂLJ ŶŽƚ be feasible or responsible to place such responsibility in the hands of the user. dŚĞ ĞĚƵĐĂƟŽŶ ƐĞĐƚŽƌ ŝŶ /ŶĚŝĂ ŝƐ ĂůƐŽ considered as one of the major areas for investments and many premium ŝŶƐƟƚƵƚĞƐ ĂƌĞ ƉůĂŶŶŝŶŐ ƚŽ ƉƌŽǀŝĚĞ Ă ϮϭƐƚ century learning environment. By the use of BYOD, the students will be able to use their own devices to access the internet and collaborate with other students. dŚĞƐĞ ŝŶƐƟƚƵƚĞƐ ǁŝůů ƉƌŽǀŝĚĞ ĂĐĐĞƐƐ ƚŽ their wireless network with student’s personal devices (laptops, netbooks, tablets, smartphones, etc)

ǀŝƌŽŶŵĞŶƚ ĂŶĚ ŶĞƚǁŽƌŬ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ /ƚ ƌĞƋƵŝƌĞƐ ĂĐĐĞƐƐ ƚŽ ƚŚĞ ŶĞƚǁŽƌŬ Ăƚ Ăůů ƟŵĞƐ ƚŽ ďĞ ƉƌŽĚƵĐƟǀĞ ĂŶĚ ŵŝdžĞƐ ƵƉ ƉĞƌƐŽŶĂů and corporate working, which can have ƐĞƌŝŽƵƐ ƐĞĐƵƌŝƚLJ ŝŵƉůŝĐĂƟŽŶƐ͘ ůƐŽ͕ ŝƚ ŵĂLJ ůĞĂĚ ƚŽ ŝŶĐŽŵƉĂƟďŝůŝƚLJ ŝƐƐƵĞƐ ĂŶĚ ĐƌĞĂƚĞ ĐŽŵƉůĞdžŝƟĞƐ ŝŶ ŵĂŶĂŐŝŶŐ ƚŚĞ ŚĂƌĚǁĂƌĞ ĂŶĚ ƐŽŌǁĂƌĞ ƐƵƉƉŽƌƚ͘ dŚĞ ĞŵƉůŽLJĞĞ ĂƐƐƵŵĞƐ ƐŽŵĞ ƌŝƐŬƐ and possibly some cost, if say using a personal data plan for work causes them ƚŽ ďƵŵƉ ƚŽ ƚŚĞ ŶĞdžƚ ƟĞƌ ŽŶ ƚŚĞ ĐĂƌƌŝĞƌ͛Ɛ ƉůĂŶ͘ dŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ŵĂLJ ĂƩĞŵƉƚ ƚŽ ŵŝƟŐĂƚĞ ƐŽŵĞ ŽĨ ƚŚŝƐ ďLJ ŽīĞƌŝŶŐ Ă ƐƟƉĞŶĚ ƉƌŽŐƌĂŵ͕ ďƵƚ ĞǀĞŶ ƚŚŝƐ ŝƐ Ă ƚƌĂĚĞͲŽī ĨŽƌ both sides. Stipends cost everyone in ƟŵĞ ĂŶĚ ĞīŽƌƚ ĨŽƌ ƐƵďŵŝƫŶŐ ĞdžƉĞŶƐĞƐ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ŝƚ ŝŶĐƌĞĂƐĞƐ ƚŚĞ ǁŽƌŬůŽĂĚ ĨŽƌ ƚŚĞ ďƵƐŝŶĞƐƐ ŽĸĐĞ͕ ǁŚŝĐŚ ŚĂƐ ƚŽ ƉƌŽĐĞƐƐ and validate each employee’s mobile line items.

DĂŶLJ ĐŽŵƉĂŶŝĞƐ ĂƌĞ ŶŽƚ ƐŽ ĐŽŶĮĚĞŶƚ about the BYOD concept and have currently allowed the use of smartphones ǁŝƚŚ ĂĚĞƋƵĂƚĞ ĐŽŶƚƌŽůƐ ƚŽ ŵŝŶŝŵŝnjĞ ĞdžƉŽƐƵƌĞ͘ dŚĞLJ ǁĂŶƚ ƚŚŝƐ ƚĞĐŚŶŽůŽŐLJ ƚŽ ŐĞƚ ŵĂƚƵƌĞ ĂŶĚ ŐĂŝŶ ĐŽŵƉůĞƚĞ ĐŽŶĮĚĞŶĐĞ of their clients without compromising ŽŶ ŽƌŐĂŶŝnjĂƟŽŶĂů ƐĞĐƵƌŝƚLJ͘ ĐĐŽƌĚŝŶŐ ƚŽ the industry experts, the level of security required for BYOD devices is not fully in place at present and the decision to go ahead will only be determined by the ŽƌŐĂŶŝnjĂƟŽŶ͛Ɛ ƌŝƐŬ ƉƌŽĮůĞ͘ dŚĞ ŵŽƌĞ ƚŚĞ risk, the less likely management will be ĂďůĞ ƚŽ ĂƵƚŚŽƌŝnjĞ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŚĂƚ ŵŝŐŚƚ ĞdžƉŽƐĞ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ƚŽ ĂŶ ĂƩĂĐŬ͘ With a little forward thinking and planning, BYOD-related challenges can be overcome. Despite these challenges, the trend for BYOD is growing at quite a pace ĂŶĚ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ĚŽ ƐŽ͘

Challenges BYOD requires considerable technology ŝŶǀĞƐƚŵĞŶƚ ŝŶ ĐƌĞĂƟŶŐ Ă ǀŝƌƚƵĂůŝnjĞĚ ĞŶ-

V&D Correspondent vadmail@cybermedia.co.in

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 167

EMERGING TECH

LBS

Security Guaranteed LBS as a technology will not only ensure national security, but will also give socio-economic benefits to both consumers and enterprises

A

Ɛ ƚŚĞ ŵŽďŝůĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ market grows, the available ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ĐĂƉĂďŝůŝƟĞƐ ĐŽŶƟŶƵĞ ƚŽ ĞǀŽůǀĞ͘ dŽĚĂLJ͛Ɛ mobile devices are now enaďůĞĚ ǁŝƚŚ Ă ƌŝĐŚ ƐĞƚ ŽĨ ĨĞĂƚƵƌĞƐ͘ KŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĨĞĂƚƵƌĞƐ ŝƐ ƚŚĞ ĂďŝůŝƚLJ ƚŽ use the wireless infrastructure of a cellular ŶĞƚǁŽƌŬ ƚŽ ŝĚĞŶƟĨLJ ƚŚĞ ůŽĐĂƟŽŶ ŽĨ ĂŶLJ ŵŽďŝůĞ ĚĞǀŝĐĞ͘ 'ŽǀĞƌŶŵĞŶƚƐ ĂĐƌŽƐƐ ƚŚĞ ǁŽƌůĚ ŚĂǀĞ ďĞĞŶ ƵƐŝŶŐ ƚŚŝƐ ƚĞĐŚŶŽůŽŐLJ for safeguarding their establishment both ĨƌŽŵ ŝŶƚĞƌŶĂů ĂƐ ǁĞůů ĂƐ ĞdžƚĞƌŶĂů ƚŚƌĞĂƚ͘

Implementing and Defining LBS dŚĞ ϯ'WW ƐƚĂŶĚĂƌĚƐ ŽƌŐĂŶŝnjĂƚŝŽŶ ŚĂƐ ĚĞĮŶĞĚ > ^ ĂƌĐŚŝƚĞĐƚƵƌĞ ĂƐ Ă ŵĞƚŚŽĚ ĨŽƌ ůŽĐĂƟŶŐ ĚĞǀŝĐĞƐ ĐŽŶŶĞĐƚĞĚ ƚŽ Ă ŵŽďŝůĞ ŶĞƚǁŽƌŬ ;Ϯ'͕ ϯ'͕ ĂŶĚ ϰ'Ϳ ŝŶ Ă ƐLJƐƚĞŵĂƟĐ ŵĂŶŶĞƌ͕ ǁŚŝĐŚ ĞŶĂďůĞƐ ƵƐĞƌƐ ƚŽ ĞŶũŽLJ ĂŶ uniform service experience throughout ƚŚĞ ŶĞƚǁŽƌŬ͘ dŚĞ ĂƌĐŚŝƚĞĐƚƵƌĞ ĞŶĂďůĞƐ ƚŚĞ ĚĞƉůŽLJŵĞŶƚ ŽĨ ŵƵůƟƉůĞ ůŽĐĂƟŽŶͲĚĞƚĞƌŵŝŶĂƟŽŶ ŵĞƚŚŽĚƐ ĨŽƌ ƚŚĞ ƐƵƉƉŽƌƚ ŽĨ ůŽĐĂƟŽŶ ƐĞƌǀŝĐĞƐ͘ /Ŷ ŽƌĚĞƌ ƚŽ ŝŵƉůĞŵĞŶƚ > ^͕ ƚŚĞ DŝŶŝƐƚƌLJ ŽĨ ŽŵŵƵŶŝĐĂƟŽŶƐ ĂŶĚ /d͕ 'ŽǀĞƌŶment of India has come out with a new ŶŽƚŝĨŝĐĂƚŝŽŶ ŽŶ DĂLJ ϯϭ͕ ϮϬϭϭ͕ ǁŚŝĐŚ ĨŽĐƵƐĞƐ ŽŶ ƚŚĞ ĂŵĞŶĚŵĞŶƚ ŽĨ ƚŚĞ hŶŝĮĞĚ ĐĐĞƐƐ ^ĞƌǀŝĐĞ >ŝĐĞŶƐĞ ;h ^>Ϳ ĂŐƌĞĞŵĞŶƚ ĨŽƌ ƐĞĐƵƌŝƚLJͲƌĞůĂƚĞĚ ĐŽŶĐĞƌŶƐ ĨŽƌ ƚŚĞ expansion of telecom services in various njŽŶĞƐ ŽĨ ƚŚĞ ĐŽƵŶƚƌLJ͘ dĞĐŚŶŽůŽŐŝĞƐ ƵƐĞĚ ďLJ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ĨŽƌ > ^ ŝŶĐůƵĚĞ Ğůů / ͕ ĞŶŚĂŶĐĞĚ Ğůů / ͕ >Dh͕ 'W^͕ ĂŶĚ Ͳ'W^ ƐŽůƵƟŽŶƐ͘ Ğůů / ŝƐ the simplest and most common form of ůŽĐĂƟŽŶ ƉŽƐŝƟŽŶŝŶŐ ĂŶĚ ŝĚĞŶƟĮĞƐ ǁŚŝĐŚ ĐĞůů ƐŝƚĞ Žƌ ƐĞĐƚŽƌ ŝƐ ĐƵƌƌĞŶƚůLJ ƐĞƌǀŝŶŐ ƚŚĞ ŵŽďŝůĞ ĚĞǀŝĐĞ͘ dŚĞ ĂĐĐƵƌĂĐLJ ŽĨ Ğůů / ůŽĐĂƟŽŶ ǀĂƌŝĞƐ ǁŝƚŚ ƚŚĞ ĚĞŶƐŝƚLJ ŽĨ ŶĞƚǁŽƌŬ ĐĞůů ƐŝƚĞƐ ĚĞƉůŽLJŵĞŶƚͶŐƌĞĂƚĞƌ ĚĞŶƐŝƚLJ

ĐŽŵƉĂŶLJ ŚĂƐ ďĞƐƚͲŝŶͲĐůĂƐƐ ƉĞƌĨŽƌŵĂŶĐĞ ŝŶ ƵƌďĂŶ ĞŶǀŝƌŽŶŵĞŶƚƐ͘ dŚĞŝƌ ƉĞƌĨŽƌŵĂŶĐĞ ŚĂƐ ŶŽƚ ďĞĞŶ ŝŵƉĂĐƚĞĚ ďLJ ƚŚĞ ǁŝƌĞůĞƐƐ ĚĞǀŝĐĞ ďĞŝŶŐ ŝŶĚŽŽƌƐͬŽƵƚĚŽŽƌƐ͘ ZĞĐĞŶƚůLJ͕ ƚŚĞ ĐŽŵƉĂŶLJ ŚĂƐ ƟĞĚ ƵƉ ǁŝƚŚ ĂŶǀĂƐD͕ Ă ĚŝǀŝƐŝŽŶ ŽĨ dĞĐŚ DĂŚŝŶĚƌĂ͕ ƚŽ ĞdžƉůŽƌĞ ůŽĐĂƟŽŶ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ /ŶĚŝĂ͘

Deploying LBS Technologies

LJŝĞůĚƐ ŐƌĞĂƚĞƌ ĂĐĐƵƌĂĐLJ͘ ŶŚĂŶĐĞĚ Ğůů / ŚĞůƉƐ ŝŶ ĚĞƚĞƌŵŝŶŝŶŐ ƚŚĞ ŵŽďŝůĞ ůŽĐĂƟŽŶ ďĂƐĞĚ ƵƉŽŶ ƟŵŝŶŐ ĂĚǀĂŶĐĞĚ ĂŶĚ ŶĞƚǁŽƌŬ ŵĞĂƐƵƌĞŵĞŶƚ ƌĞƉŽƌƚƐ ŽŶ Ă ĐĞůů ƐĞĐƚŽƌ͘

Major Players /Ŷ /ŶĚŝĂ͕ ƚŚĞƌĞ ĂƌĞ ϰ ƉůĂLJĞƌƐ ƚŚĂƚ ĂƌĞ ĂĐƟǀĞ ŽŶ ƚŚĞ > ^ ĨƌŽŶƚͶ ƌĞĂƟǀŝƚLJ ^ŽŌǁĂƌĞ͕ Žŵŵ^ĐŽƉĞ͕ ƌŝĐƐƐŽŶ͕ ĂŶĚ WŽůĂƌŝƐ ^ŽŌǁĂƌĞ͘ tŚŝůĞ ƌĞĂƟǀŝƚLJ ^ŽŌǁĂƌĞ ƵƐĞƐ ƉƌĞĚŝĐƟǀĞ ŵĂƚĐŚŝŶŐ͕ WŽůĂƌŝƐ tŝƌĞůĞƐƐ ŽƉƚƐ ĨŽƌ Z& ƉĂƩĞƌŶ ŵĂƚĐŚŝŶŐ͕ ƌŝĐƐƐŽŶ ƵƐĞƐ ĮŶŐĞƌƉƌŝŶƟŶŐ͕ ǁŚĞƌĞĂƐ Žŵŵ^ĐŽƉĞ ƵƐĞƐ ŵƵůƟƉůĞ ƚĞĐŚŶŽůŽŐŝĞƐ͘ ƌĞĂƟǀŝƚLJ ^ŽŌǁĂƌĞ ŚĂƐ ĐŽŵƉůĞƚĞĚ Ϯ ƉŝůŽƚƐͶŽŶĞ ĨŽƌ Ă ŵĂũŽƌ ŽƉĞƌĂƚŽƌ ĂŶĚ ƐĞĐŽŶĚ ĨŽƌ Ă ŶĞǁ ĞŶƚƌĂŶƚ͘ dŚĞ ĚŝīĞƌĞŶƚ regions covered during the pilot include ^ŽƵƚŚ DƵŵďĂŝ͕ ŶĚŚĞƌŝ͕ WĂŶǀĞů͕ WƵŶĞ͕ ĂŶĚ >ƵĚŚŝĂŶĂ ǁŝƚŚ ĚŝĨĨĞƌĞŶƚ ƚĞƌƌĂŝŶƐ͕ including urban, sub-urban, and rural ĞŶǀŝƌŽŶŵĞŶƚ͘ /Ŷ Ăůů ƚŚĞ ĐĂƐĞƐ͕ ƚŚĞ ƌĞĂƟǀŝƚLJ ^ŽŌǁĂƌĞ ƌĞƐƵůƚƐ ĐŽŶĨŽƌŵ ƚŽ ƚŚĞ Žd ŵĂŶĚĂƚĞ Ɵůů ϮϬϭϰ ŝŶ ƚĞƌŵƐ ŽĨ ĂĐĐƵƌĂĐLJ ƌĞƋƵŝƌĞŵĞŶƚ͘ WŽůĂƌŝƐ tŝƌĞůĞƐƐ ŚĂƐ ƚĞƐƚĞĚ ŝƚƐ ƚĞĐŚŶŽůŽŐLJ ƚŚƌŽƵŐŚ ďůŝŶĚ ƚƌŝĂůƐ ŝŶ ĞŶŐĂůƵƌƵ ĞŶǀŝƌŽŶŵĞŶƚ ŽĨ ǁŚŝĐŚ ŽǀĞƌ ϳϬй ŽĨ ĐĂůůƐ ǁĞƌĞ ǁŝƚŚŝŶ ϱϬ ŵ ĂŶĚ ŽǀĞƌ ϵϬй ŽĨ ĐĂůůƐ ǁĞƌĞ ǁŝƚŚŝŶ ϭϬϬ ŵ ; Žd ŵĂŶĚĂƚĞ ŝƐ ϯϬй ĂŶĚ ϲϬй͕ ƌĞƐƉĞĐƟǀĞůLJͿ͕ ƉƌŽǀŝŶŐ ƚŚĂƚ ƚŚĞ

170 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

dŚĞ > ^ ƚĞĐŚŶŽůŽŐŝĞƐ ŚĂǀĞ ďĞĞŶ ĚĞƉůŽLJĞĚ ŝŶ ŵĂŶLJ ĐŽƵŶƚƌŝĞƐ͕ ƚŚĞƌĞďLJ ŐŝǀŝŶŐ ĞŶŽƵŐŚ ĐŽŶĮĚĞŶĐĞ ƚŽ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ƚŚĂƚ ƐƵĐŚ ĂŶ ĂĐĐƵƌĂĐLJ ƌĞƋƵŝƌĞŵĞŶƚ ĐĂŶ ďĞ ŵĞƚ͘ ƌĞĂƟǀŝƚLJ ^ŽŌǁĂƌĞ ŚĂƐ ƐƵĐĐĞƐƐĨƵůůLJ ĚĞƉůŽLJĞĚ ŶĂƟŽŶĂů ƐĞĐƵƌŝƚLJ ƐŽůƵƟŽŶƐ ŝŶ ŶƵŵĞƌŽƵƐ ĐŽƵŶƚƌŝĞƐ ĂŶĚ Žd ƌĞƋƵŝƌĞŵĞŶƚƐ ĂƌĞ ďƌŽĂĚůLJ ŝŶ ůŝŶĞ ǁŝƚŚ ǁŚĂƚ ŵĂŶLJ ĐŽƵŶƚƌŝĞƐ ŚĂǀĞ ĚĞƉůŽLJĞĚ͘ WŽůĂƌŝƐ tŝƌĞůĞƐƐ ŚĂǀĞ ĚĞƉůŽLJĞĚ ĐŽƵŶƚƌLJǁŝĚĞ ŶĞƚǁŽƌŬ ŝŶ ϭϰ ŶĞƚǁŽƌŬƐ ŝŶĐůƵƐŝǀĞ ŽĨ '^D ĂŶĚ hDd^ ŝŶ ƌĞŐŝŽŶƐ ŽĨ DŝĚĚůĞ ĂƐƚ͕ ĨƌŝĐĂ͕ ĂŶĚ ƐŝĂ͘ ƌŝĐƐƐŽŶ ŚĂƐ ĚĞƉůŽLJĞĚ > ^ ƐŽůƵƟŽŶƐ ĨŽƌ ϭϭϱн ŽƉĞƌĂƚŽƌƐ ĂŶĚ ĐůĂŝŵƐ ƚŽ ŚĂǀĞ ĂƉƉƌŽdžŝŵĂƚĞůLJ ϰϱй ŵĂƌŬĞƚ ƐŚĂƌĞ ŝŶ > ^͘ Žŵŵ^ŽƉĞ ŚĂƐ ĚĞƉůŽLJĞĚ ƚŚĞ ƐŽůƵƟŽŶ ŝŶ ƚŚĞ ǁŽƌůĚ͛Ɛ ŵŽƐƚ ĚĞŵĂŶĚŝŶŐ ŵĂƌŬĞƚƐ͗ EŽƌƚŚ ŵĞƌŝĐĂ͕ ĂŶĂĚĂ͕ ĂŶĚ DŝĚĚůĞ ĂƐƚ͘ ƉĂƌƚ ĨƌŽŵ ŵĞĞƟŶŐ ƚŚĞ Žd ƐƉĞĐŝĮĐĂƟŽŶƐ͕ ǁŝƚŚ ƌĞƐƉĞĐƚ ƚŽ ƐĞĐƵƌŝƚLJͲƌĞůĂƚĞĚ ĐŽŶĐĞƌŶƐ͕ > ^ ĐĂŶ ĂůƐŽ ďĞ ƵƐĞĚ ďLJ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ƚŽ ůĂƵŶĐŚ ůŽĐĂƟŽŶͲĞŶĂďůĞĚ ĂƉƉůŝĐĂƟŽŶƐ͕ ǁŚŝĐŚ ǁŽƵůĚ ŚĞůƉ ďŽƚŚ ĞŶƚĞƌƉƌŝƐĞƐ ĂŶĚ ĐŽŶƐƵŵĞƌƐ͘ KƉĞƌĂƚŽƌƐ ĐĂŶ ĂůƐŽ ĚŽ Ă ƋƵŝĐŬ ůĂƵŶĐŚ ŽĨ ĐŽŵŵĞƌĐŝĂů ƐĞƌǀŝĐĞƐ͕ ƚŚĞƌĞďLJ ŐĞŶĞƌĂƟŶŐ ZŽ/ ĨŽƌ ƚŚĞ ĐŽŵƉĂŶLJ͘ &ŽůůŽǁŝŶŐ ĂƉƉůŝĐĂƟŽŶƐ ĐĂŶ ďĞ ĚĞƉůŽLJĞĚ ŝŶ > ^͗ &ĂŵŝůLJͲĨƌŝĞŶĚ ĮŶĚĞƌ͕ ůŽĐĂƟŽŶ ďĂƐĞĚ ĂĚǀĞƌƟƐĞŵĞŶƚ͕ ŇĞĞƚ ŵĂŶĂŐĞŵĞŶƚ͕ ĂƐset tracking, road traffic information, ĂŶĚ ƉƵďůŝĐ ƐĂĨĞƚLJ ĂƉƉůŝĐĂƟŽŶƐ ƐƵĐŚ ĂƐ ĞŵĞƌŐĞŶĐLJ ĐĂůůŝŶŐ͕ ĂŶƟͲĐƌŝŵĞ͕ ĂŶĚ ĂŶƟͲ ƚĞƌƌŽƌŝƐŵͲƌĞůĂƚĞĚ ŝŶŝƟĂƟǀĞƐ͘ V&D Correspondent vadmail@cybermedia.co.in

EMERGING TECH

CLOUD COMPUTING

Are We Ready?

With cloud computing based services knocking at the door, SMEs can now reap more by investing less in softwares and apps

E

very business needs to make sure that all of its employees have the right hardware and software required to do their jobs ĞĸĐŝĞŶƚůLJ͘ ,ĞŶĐĞ ǁŚĞŶĞǀĞƌ Ă ĐŽŵpany hires a new employee, it ŶĞĞĚƐ ƚŽ ƉƵƌĐŚĂƐĞ ƐŽĨƚǁĂƌĞƐ Žƌ ƐŽŌǁĂƌĞ ůŝĐĞŶƐĞƐ ƚŽ ŐŝǀĞ ĞŵƉůŽLJĞĞƐ the tools they require to perform ƚŚĞŝƌ ƚĂƐŬƐ͘ Instead of installing a bulk of ƐŽŌǁĂƌĞ ĨŽƌ ĞĂĐŚ ĐŽŵƉƵƚĞƌ͕ ŶŽǁ a business only has to load one ĂƉƉůŝĐĂƟŽŶ͘ dŚŝƐ ǁŽƵůĚ ĂůůŽǁ ǁŽƌŬĞƌƐ ƚŽ ůŽŐ ŝŶƚŽ Ă ǁĞď ďĂƐĞĚ ƐĞƌǀŝĐĞ͕ ǁŚŝĐŚ ĐĂŶ ŚŽƐƚ Ăůů ƚŚĞ ƉƌŽŐƌĂŵƐ ƚŚĂƚ ƚŚĞ ƵƐĞƌ ǁŽƵůĚ ŶĞĞĚ ĨŽƌ ŚŝƐͬŚĞƌ ũŽď͘ ZĞŵŽƚĞ ŵĂĐŚŝŶĞƐ ŽǁŶĞĚ ďLJ ĂŶŽƚŚĞƌ ĐŽŵpany would run everything from email ƚŽ ǁŽƌĚ ƉƌŽĐĞƐƐŝŶŐ ƚŽ ĐŽŵƉůĞdž ĚĂƚĂ ĂŶĂůLJƐŝƐ ƉƌŽŐƌĂŵƐ͘ /ƚ͛Ɛ ĐĂůůĞĚ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ͕ ĂŶĚ ŝƚ ĐŽƵůĚ ĐŚĂŶŐĞ ƚŚĞ ĞŶƟƌĞ ĐŽŵƉƵƚĞƌ ŝŶĚƵƐƚƌLJ͘

A Single Window Service ůŽƵĚ ĐŽŵƉƵƟŶŐ ƉƌŽǀŝĚĞƐ ĐŽŵƉƵƚĂƟŽŶ͕ ƐŽŌǁĂƌĞ ĂƉƉůŝĐĂƟŽŶƐ͕ ĚĂƚĂ ĂĐĐĞƐƐ͕ ĚĂƚĂ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ƐƚŽƌĂŐĞ ƌĞƐŽƵƌĐĞƐ ǁŝƚŚŽƵƚ ƌĞƋƵŝƌŝŶŐ ĐůŽƵĚ ƵƐĞƌƐ ƚŽ ŬŶŽǁ ƚŚĞ ůŽĐĂƚŝŽŶ ĂŶĚ ŽƚŚĞƌ ĚĞƚĂŝůƐ ŽĨ ƚŚĞ ĐŽŵƉƵƟŶŐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ ŶĚͲƵƐĞƌƐ ĂĐĐĞƐƐ ĐůŽƵĚ ďĂƐĞĚ ĂƉƉůŝĐĂƟŽŶƐ ƚŚƌŽƵŐŚ Ă web browser or a light-weight desktop or ŵŽďŝůĞ ĂƉƉůŝĐĂƟŽŶƐ͕ ǁŚŝůĞ ƚŚĞ ďƵƐŝŶĞƐƐ ƐŽŌǁĂƌĞ ĂŶĚ ĚĂƚĂ ĂƌĞ ƐƚŽƌĞĚ ŽŶ ƐĞƌǀĞƌƐ Ăƚ Ă ƌĞŵŽƚĞ ůŽĐĂƟŽŶ͘ /Ŷ :ƵŶĞ ϮϬϭϭ͕ Ă ƐƚƵĚLJ ĐŽŶĚƵĐƚĞĚ ďLJ sĞƌƐŝŽŶKŶĞ ĨŽƵŶĚ ƚŚĂƚ ϵϭй ŽĨ ƐĞŶŝŽƌ /d ƉƌŽĨĞƐƐŝŽŶĂůƐ ĂĐƚƵĂůůLJ ĚŽŶ͛ƚ ŬŶŽǁ ǁŚĂƚ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ŝƐ ĂŶĚ ƚǁŽͲƚŚŝƌĚƐ ŽĨ ƐĞŶŝŽƌ ĮŶĂŶĐĞ ƉƌŽĨĞƐƐŝŽŶĂůƐ ĂƌĞ ĂǁĂƌĞ ĂďŽƵƚ ƚŚĞ ĐŽŶĐĞƉƚ͘ ^ŽŵĞ ŽĨ ƚŚĞ ĐŽŵŵŽŶ ĞdžĂŵƉůĞƐ ŽĨ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ŝƐ zĂŚŽŽ͊ ĞŵĂŝů͕ 'ŵĂŝů͕ ,ŽƚŵĂŝů͕ ĞƚĐ͕ ǁŚĞƌĞ ƚŚĞ ƵƐĞƌ ĚŽ

ŶŽƚ ƌĞƋƵŝƌĞ Ă ƐŽŌǁĂƌĞ Žƌ Ă ƐĞƌǀĞƌ ƚŽ ƵƐĞ ƚŚĞŵ ĂŶĚ ŽŶůLJ ĂŶ ŝŶƚĞƌŶĞƚ ĐŽŶŶĞĐƟŽŶ ŝƐ ƌĞƋƵŝƌĞĚ ƚŽ ƐƚĂƌƚ ƐĞŶĚŝŶŐ ĞŵĂŝůƐ͘

Prospects for India /Ŷ /ŶĚŝĂ͕ ƚŚĞ ĮƐĐĂů ƐƉĂĐĞ ĂŶĚ ŽƉƉŽƌƚƵŶŝƚLJ ĐƌĞĂƚĞĚ ďLJ ƚŚĞ ĐƵƌƌĞŶƚ ĞĐŽŶŽŵŝĐ ŐƌŽǁƚŚ ĂŶĚ Ă ƌĞŶĞǁĞĚ ƉŽůŝƟĐĂů ĐŽŵŵŝƚŵĞŶƚ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĞdžƉĞŶĚŝƚƵƌĞ ŝŶ ŚĞĂůƚŚĐĂƌĞ͕ ĞĚƵĐĂƟŽŶ͕ ĂŶĚ ƌĞƚĂŝů ƐĞĐƚŽƌ͕ ǁŚŝĐŚ ĂƌĞ ƐĞĞŶ ƚŽ ƌĞůLJ ŽŶ ĐůŽƵĚ ĐŽŵƉƵƚŝŶŐ ĨŽƌ Ă ďĞƩĞƌ ƌĞĂĐŚ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ǁŝƚŚ ŚĞĂůƚŚĐĂƌĞ ĞdžƉĞŶĚŝƚƵƌĞ ŝŶĐƌĞĂƐŝŶŐ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͕ ƚĞůĞŵĞĚŝĐŝŶĞ͕ ƉĂƟĞŶƚ ƌĞĐŽƌĚ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ŚŽƐƉŝƚĂů ƉƌŽĚƵĐƟǀŝƚLJ ǁŝůů ďĞ ƚŚĞ ŽƉƉŽƌƚƵŶŝƚLJ ĂƌĞĂƐ ĨŽƌ ĐůŽƵĚ ĂĚŽƉƟŽŶ͘ ^ŝŵŝůĂƌůLJ͕ ƚŚĞ ƌĞƚĂŝů ŵĂƌŬĞƚ ǁŚĞƌĞ Ă majority of players are the small- and medium-size stores, the adoption of ĐůŽƵĚ ďĂƐĞĚ ĂƉƉůŝĐĂƟŽŶƐ ƐƵĐŚ ĂƐ ŵŽďŝůĞ ďĂƐĞĚ ZD ƐŽůƵƟŽŶƐ ŝƐ ůŝŬĞůLJ ƚŽ ďĞ ĂĚŽƉƚĞĚ ďLJ ƚŚĞ ŵĂƌŬĞƚ ƉůĂLJĞƌƐ͘ ǀĞŶ ƚŚĞ ĞͲŐŽǀĞƌŶĂŶĐĞ ƉƌŽũĞĐƚƐ ǁŝůů ĚƌŝǀĞ ƐŝŐŶŝĮĐĂŶƚ ĂĚŽƉƟŽŶ ŽĨ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ͕ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ͘

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ůŽƵĚ ĐŽŵƉƵƚŝŶŐ ĞŵĞƌŐĞĚ ĂƐ ƚŚĞ ĨĂƐƚĞƐƚ ŐƌŽǁŝŶŐ ƚĞĐŚŶŽůŽŐŝĐĂů investment area where emerging ĞŶƚĞƌƉƌŝƐĞƐ ĂƌĞ ƉůĂŶŶŝŶŐ ƚŽ ŝŶǀĞƐƚ͘ ůŽƵĚ ĐŽŵƉƵƟŶŐ ŝƐ ƚĞƌŵĞĚ ĂƐ ƚŚĞ ĨƵƚƵƌĞ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ͘ ůƐŽ͕ ĐůŽƵĚ ƉůĂLJƐ Ă ŬĞLJ ƌŽůĞ ĨŽƌ ƚŚĞ ĨƵƚƵƌĞ ŽĨ ^D Ɛ ŝŶ /ŶĚŝĂ͕ ĂƐ ŝƚ ŶŽƚ ŽŶůLJ ůŽǁĞƌƐ ƚŚĞ ƚŽƚĂů ĐŽƐƚ ŽĨ ŽǁŶĞƌƐŚŝƉ͕ but also lowers the business risk and ƉƌŽŵŽƚĞƐ ŝŶŶŽǀĂƟŽŶ͘ ^ŝŶĐĞ ^D Ɛ ŝŶ /ŶĚŝĂ ƌƵŶ ŽŶ ůŝŵŝƚĞĚ ƌĞƐŽƵƌĐĞƐ͕ ƚŚĞƌĞĨŽƌĞ ƚŽ ŝŶŝƟĂůůLJ ŝŶǀĞƐƚ ŝŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂůǁĂLJƐ ƌĞŵĂŝŶƐ Ă ĐĂƵƐĞ ŽĨ ĐŽŶĐĞƌŶ͘ Ɛ Ă ƌĞƐƵůƚ͕ ƚŚĞLJ ĂƌĞ ĐŽŶƐŝĚĞƌŝŶŐ ĐůŽƵĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŽ ĞŶŚĂŶĐĞ ĐŽŵƉĞƟƟǀĞŶĞƐƐ͘

Solving Bigger Issues India is planning to establish a powerful ŶĞƚǁŽƌŬ ŽĨ ŝŶƚĞƌͲĐŽŶŶĞĐƚĞĚ ĐůƵƐƚĞƌƐ ŽĨ ƐƵƉĞƌĐŽŵƉƵƚĞƌƐ͕ ďĂĐŬĞĚ ďLJ ŵĂƐƐŝǀĞ ƐƚŽƌĂŐĞ ŽŶ ƚŚĞ ĐůŽƵĚ ƚŽ ƐŽůǀĞ ďŝŐŐĞƌ ŝƐƐƵĞƐ ŽĨ ŶĂƟŽŶĂů ŝŶƚĞƌĞƐƚ͘ dŚĞ ĐůŽƵĚ ďĂƐĞĚ ƐƵƉĞƌĐŽŵƉƵƚĞƌ ƉůĂŶ ŝƐ ďĞŝŶŐ ƉƌŽƉŽƐĞĚ ďLJ ƚŚĞ EĂƟŽŶĂů ŽƵŶĐŝů ŽŶ ^ƵƉĞƌĐŽŵƉƵƚing set-up at the behest of the Planning ŽŵŵŝƐƐŝŽŶ ŽĨ /ŶĚŝĂ͕ ǁŚŝĐŚ ŚĂƐ ĂůƐŽ promised a funding support of $1 bn ĨŽƌ ƚŚĞ ŝŶŝƟĂƟǀĞ͘ dŚĞ ƐƵƉĞƌĐŽŵƉƵƚĞƌ ŽŶ ĐůŽƵĚ ĐĂŶ ďĞ ƵƐĞĚ ďLJ ŽƌŐĂŶŝnjĂƟŽŶƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ ĨŽƌ ǀĂƌŝŽƵƐ ƉƵƌƉŽƐĞƐ͕ ŝŶĐůƵĚŝŶŐ ǁĞĂƚŚĞƌ ƉƌĞĚŝĐƟŽŶ Žƌ ƐƉĂĐĞ ĞdžƉůŽƌĂƟŽŶ͕ ďƵƚ ŵĂŝŶůLJ ĨŽƌ ĐŽŵƉƵƟŶŐ ũŽďƐ ƚŚĂƚ ƌĞƋƵŝƌĞ ŚƵŐĞ ĐŽŵƉƵƟŶŐ ƉŽǁĞƌ͘ ůŽƵĚ ĐŽŵƉƵƟŶŐ ŝƐ ƌĂƉŝĚůLJ ĞŵĞƌŐŝŶŐ ĂƐ ƚŚĞ ŶĞdžƚ ďŝŐ /d ƐĞƌǀŝĐĞ ĨŽƌ ŝƚƐ ƉĂLJͲĂƐͲ you-go model and is a key enabler for Ăůů ĞŶƚĞƌƉƌŝƐĞƐ͕ ĞƐƉĞĐŝĂůůLJ ĨŽƌ ^D Ɛ͕ ĂƐ ŝƚ ŵĂŬĞƐ ĂǀĂŝůĂďůĞ ĐŽŵƉƵƟŶŐ ƉŽǁĞƌ ŽŶ ĚĞŵĂŶĚ ĂƐ Ă ƵƟůŝƚLJ ďLJ ĚƌĂƐƟĐĂůůLJ ƌĞĚƵĐŝŶŐ ŝŶǀĞƐƚŵĞŶƚ ŝŶ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ V&D Correspondent vadmail@cybermedia.co.in

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3G Asks for Patience!

The unanimous opinion across the industry stakeholders that emerged in the VOICE&DATA CEO Conclave was that for 3G to be a success in India, we need to wait another few years

D

espite being a couple of years old in India, the 3G services have not picked up as expected and the gradual growth of ƚŚĞ ƚŚŝƌĚͲŐĞŶĞƌĂƟŽŶ ƐĞƌǀŝĐĞƐ would take place if the issues surrounding the technology are addressed. Though

ƚŚĞ ƐĞƌǀŝĐĞ ƉƌŽŵŝƐĞƐ ƚŽ ŽīĞƌ ĐŽŶƐƵŵers plethora of services that can have an impact on their lifestyles, customers are struggling to avail it to the fullest as ƉƌŽďůĞŵƐ ůŝŬĞ ƌŽĂŵŝŶŐ͕ ĐŽŵƉĂƟďŝůŝƚLJ ŝƐƐƵĞƐ͕ ĞƚĐ͕ ƐƟůů ƉĞƌƐŝƐƚ͘ The 10th VOICE&DATA CEO Conclave

172 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

saw many of the big names in the telecom ŝŶĚƵƐƚƌLJ ƵŶĚĞƌ ŽŶĞ ƉůĂƞŽƌŵ͕ ŐĂƚŚĞƌĞĚ ƚŽ discuss and debate about the challenges ĂŶĚ ŽƉƉŽƌƚƵŶŝƟĞƐ ǁŝƚŚŝŶ ƚŚĞ ƐĞĐƚŽƌ͘ LJberMedia cordially welcomed everybody to mark the beginning of its much-awaited ŇĂŐƐŚŝƉ ĞǀĞŶƚ͘

From Right to Left: Satyen Gupta, chief regulatory advisor & director, government affairs, BT India; Chandan Ghosh, head, operations-carrier & enterprise business, Aircel; Jagbir Singh, director, network services, Bharti airtel; Ambrish Jain, deputy MD, Idea Cellular; Rajan Mathews, DG, COAI; AK Bhargava, executive director, MTNL; and Ibrahim Ahmad, group editor,VOICE&DATA

From Right to Left: Abhishek Chauhan, senior consultant, ICT practice, Frost & Sullivan South Asia and Middle East; Girish Trivedi, co-founder, director, Monk Consulting; Mahesh Uppal, director, Com First India; Naveen Mishra, lead telecom analyst, CMR; Ashish Basil, partner, telecom practice, Ernst &Young; Deepak Maheshwari, director, corporate affairs, Microsoft; and Jagannadham Thunuguntla, head, research, SMC Global Securities

Setting the stage for a fierce intelůĞĐƚƵĂů ďĂƩůĞ ĂŵŽŶŐ ƚŚĞ ĞŵŝŶĞŶƚ ƉĂŶĞůŝƐƚƐ͕ /ďƌĂŚŝŵ ŚŵĂĚ͕ ŐƌŽƵƉ ĞĚŝƚŽƌ͕ VOICE&DATA ĐŽŵŵĞŶƚĞĚ ƚŚĂƚ ϯ' ŚĂƐ ŶŽƚ ďĞĞŶ ĂďůĞ ƚŽ ŬĞĞƉ ƵƉ ǁŝƚŚ ƚŚĞ ĐŽŶƐƵŵĞƌƐ͛ ĞdžƉĞĐƚĂƟŽŶ͘ ĐĐŽƌĚŝŶŐ ƚŽ Śŝŵ͕ ͞/ŶƚĞƌŽƉĞƌĂďŝůŝƚLJ ƌĞŵĂŝŶƐ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞ ǁŝƚŚ ƚŚĞ ĐŽƐƚ ŽĨ ŚĂŶĚƐĞƚ ĂŶĚ ĂĚĞƋƵĂƚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ďĞŝŶŐ ƚŚĞ ƚǁŽ ĐŚĂůůĞŶŐĞƐ ĨŽƌ ƚŚĞ ŝŶĚƵƐƚƌLJ͘͟ ͚͛/ƚ ŝƐ Ă ƉĞƌĐĞƉƟŽŶ ƚŚĂƚ ϯ' ŚĂƐ ŐŽŶĞ ǁƌŽŶŐ͘ dŚĞ ĚĂƚĂ ǁŝůů ŐƌŽǁ ĂŶĚ ǁĞ ŶĞĞĚ ƚŽ ƉĂƟĞŶƚůLJ ǁĂŝƚ ĨŽƌ ƚŚŝŶŐƐ ƚŽ ŚĂƉƉĞŶ ĂƐ ƚŚĞ ĂŶƐǁĞƌ ůŝĞƐ ŝŶ ƚŚĞ ĨƵƚƵƌĞ ŶŽƚ ŝŶ ƚŚĞ ƉƌĞƐĞŶƚ͕͛​͛ ƐĂŝĚ < ŚĂƌŐĂǀĂ͕ ĞdžĞĐƵƚŝǀĞ ĚŝƌĞĐƚŽƌ͕ DdE>͘

,Ğ ĨƵƌƚŚĞƌ ďĂĐŬĞĚ ŚŝƐ ƐƚĂƚĞŵĞŶƚ ďLJ ĂĚĚŝŶŐ ƚŚĂƚ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ŶĞĞĚ ƚŽ ƉƌŽǀŝĚĞ Ă ǁŽƌůĚͲĐůĂƐƐ ĂŶĚ ƌĞůŝĂďůĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ǁŚŝůĞ ƚŚĞ ŚĂŶĚƐĞƚ ƉůĂLJĞƌƐ ŶĞĞĚ ƚŽ ŵĂŶƵĨĂĐƚƵƌĞ ĐŚĞĂƉ ϯ' ĚĞǀŝĐĞƐ͘ ŐƌĞĞŝŶŐ ƚŽ ŝƚ͕ :ĂŐďŝƌ ^ŝŶŐŚ͕ ĚŝƌĞĐƚŽƌ͕ ŶĞƚǁŽƌŬ ƐĞƌǀŝĐĞƐ͕ ŚĂƌƚŝ ĂŝƌƚĞů ĂĚĚĞĚ͕ ͚͛sĞŶĚŽƌƐ ĂŶĚ ƐƵƉƉůŝĞƌƐ ƐŚŽƵůĚ ƐƵƉƉŽƌƚ ƚŚĞ ĞŶƟƌĞ ĞĐŽƐLJƐƚĞŵ͘ ^ĞǀĞŶƚLJ ƉĞƌĐĞŶƚ ŽĨ ƚŚĞ ŚĂŶĚƐĞƚƐ ŝŶ /ŶĚŝĂ ĂƌĞ ŶŽƚ ĐŽŵƉĂƟďůĞ ǁŝƚŚ ϯ' ƐĞƌǀŝĐĞƐ ĂŶĚ ǁŚĞŶ ƚŚĞ ŚĂŶĚƐĞƚƐ ǁŝůů ďĞ ĐŚĞĂƉ ƚŚĞ ϯ' ƐĞƌǀŝĐĞƐ ǁŝůů ŐƌŽǁ͛͘​͛ ,Ğ ĂůƐŽ ĐŽŵŵĞŶƚĞĚ ŽŶ ƚŚĞ ƵŶǁĂŶƚĞĚ ƵƐĂŐĞ ŽĨ ϯ' ďĂŶĚǁŝĚƚŚ ĂŶĚ ƐĂŝĚ ƚŚĂƚ ƚŚĞ ĐŽŶƐƵŵĞƌƐ ŶĞĞĚ ƚŽ ďĞ ĞĚƵĐĂƚĞĚ ŽŶ ĐůŽƐŝŶŐ ƵŶŶĞĐĞƐƐĂƌLJ ĂƉƉůŝĐĂƟŽŶƐ͘

ǀĞƌLJŽŶĞ ŝŶǀŽůǀĞĚ ŝŶ ƚŚĞ ĚŝƐĐƵƐƐŝŽŶ ĂůƐŽ ĂŐƌĞĞĚ ŽŶ ƚŚĞ ƉŽŝŶƚ ƚŚĂƚ ƚŚĞ ƉƌŝĐĞ ŽĨ ƚŚĞ ϯ' ƐĞƌǀŝĐĞƐ ĂƌĞ ƋƵŝƚĞ ŚŝŐŚ͕ ĂŶĚ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĂŶĚ ƚŚĞ ƌĞŐƵůĂƚŽƌ ƐŚŽƵůĚ ƐƵƉƉŽƌƚ ƚŚĞ ŝŶĚƵƐƚƌLJ ƚŽ ŚĞůƉ ƚŚĞ ƐĞƌǀŝĐĞƐ ŐƌŽǁ͘ ͚͛DŽƐƚ ŽĨ ƚŚĞ ŵŽďŝůĞ ĂƉƉůŝĐĂƚŝŽŶƐ ƚŽĚĂLJ ƌƵŶ ŽŶ Ϯ' ƐŽ ƚŚĞ ĞŶĚͲƵƐĞƌ ĚŽĞƐŶ͛ƚ ĨĞĞů ůŝŬĞ ƐǁŝƚĐŚŝŶŐ ƚŽ ϯ' ǁŝƚŚ ŝƚƐ ĞdžŽƌďŝƚĂŶƚ ƉƌŝĐĞƐ͕͛​͛ ƐĂŝĚ ŵďƌŝƐŚ :ĂŝŶ͕ ĚĞƉƵƚLJ D ͕ /ĚĞĂ ĞůůƵůĂƌ͘ ,Ğ ƐƉĞĐŝĮĐĂůůLJ ĨŽĐƵƐĞĚ ŽŶ ƚŚĞ ƌĞĚƵĐƟŽŶ ŽĨ ϯ' ĚĂƚĂ ƌĂƚĞƐ ĂŶĚ ĐŽŵƉĂƟďůĞ ŚĂŶĚƐĞƚ ƉƌŝĐĞƐ ĨŽƌ ƚŚĞ ĂƌƌŝǀĂů ŽĨ ϯ' ƌĞǀŽůƵƟŽŶ͘ ŚĂŶĚĂŶ 'ŚŽƐŚ͕ ŚĞĂĚ ŽĨ ŽƉĞƌĂƟŽŶƐ͕ ŝƌĐĞů ĂŐƌĞĞĚ ǁŝƚŚ :ĂŝŶ͕ ĂŶĚ ĂĚĚĞĚ ƚŚĂƚ ƚŚĞ ƵƐĞƌƐ ŶĞĞĚ ƚŽ ďĞ ĞĚƵĐĂƚĞĚ ĂďŽƵƚ

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From Right to Left: Ranjan Sharma, director, wireless, ZTE; Sandeep Girotra, head, NSN India; Rajesh Chharia, president, Internet Service Provider Association of India; Rajiv Kumar, CEO, Rocketalk; Prashant Choudhary, head, brand sales, InMobi India; Vijay Shekhar Sharma, MD, One97; Rajat Mukarji, chief, corporate affairs, Idea; Parag Kar,VP, govt affairs, Qualcomm India & South Asia; and Pravin Prashant, editor, VOICE&DATA

ƚŚĞ ƵƐĂŐĞ ŽĨ ƐĞƌǀŝĐĞƐ ĞĸĐŝĞŶƚůLJ͕ ĂƐ ϴϬй ĨĞĂƚƵƌĞƐ ŽĨ Ă ƉŚŽŶĞ ĂƌĞ ŶŽƚ ŬŶŽǁŶ ďLJ its user.

KŶ ƚŚĞ ŽƚŚĞƌ ŚĂŶĚ͕ ^ĂƚLJĞŶ 'ƵƉƚĂ͕ ĐŚŝĞĨ ƌĞŐƵůĂƚŽƌLJ ĂĚǀŝƐĞƌ ĂŶĚ ĚŝƌĞĐƚŽƌ ŐŽǀĞƌŶŵĞŶƚ ĂīĂŝƌƐ͕ d /ŶĚŝĂ ƐƵŐŐĞƐƚĞĚ ƚŚĂƚ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ŶĞĞĚ ƚŽ ĨŽůůŽǁ ƚŚĞ ƉŽůŝĐLJ ŽĨ ^ƚĞǀĞ :ŽďƐ͕ ǁŚŝĐŚ ĨŽĐƵƐĞƐ ŽŶ ͚ǁŚĂƚ ƚŚĞ ĐƵƐƚŽŵĞƌ ǁĂŶƚƐ ĂŶĚ ŚŽǁ ŵƵĐŚ ŚĞ ĐĂŶ ƉĂLJ͛͘ ,Ğ ƉƵƚ ĨŽƌƚŚ ĂŶ ŝŶƚĞƌĞƐƟŶŐ ƉŽŝŶƚ ƚŚĂƚ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ϯ' ǀŽŝĐĞ ďĞ ŝŶ ŚŝŐŚ ĚĞĮŶŝƟŽŶ ƚŚĞŶ ŽŶůLJ ƚŚĞ ĐƵƐƚŽŵĞƌ ǁŝůů ŽƉƚ ĨŽƌ ϯ' ƐĞƌǀŝĐĞƐ͘ KŶ ĨƵƌƚŚĞƌ ƐƵŐŐĞƐƟŶŐ ǁĂLJƐ ƚŽ ƵƉůŝŌ ƚŚĞ ƉƌĞƐĞŶƚ ĐŽŶĚŝƚŝŽŶ ŽĨ ϯ' ƐĞƌǀŝĐĞƐ͕ ZĂũĂŶ DĂƚŚĞǁƐ͕ ĚŝƌĞĐƚŽƌ͕ K / ƐĂŝĚ ƚŚĂƚ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƐŚŽƵůĚ ŝŶǀĞƐƚ ŝŶ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ ŽƌĚĞƌ ƚŽ ƉƌŽǀŝĚĞ ƐƵƉƉŽƌƚ ƚŽ ƚŚĞ ĐƌŝƉƉůĞĚ ƚĞůĞĐŽŵ ŝŶĚƵƐƚƌLJ͘ ,Ğ ĂůƐŽ ĂĚĚĞĚ ƚŚĂƚ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƐŚŽƵůĚ ƌĞĚƵĐĞ ƚŚĞ ƚĂdžĞƐ ĂƐ ŝƚ ƚĂŬĞƐ ĂǁĂLJ Ăůů ƚŚĞ ŵŽŶĞLJ ŽĨ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ǁŚŝĐŚ ƚŚĞLJ ƐĞĞŬ͘ dŚĞ ŐĂƉ ďĞƚǁĞĞŶ ƚŚĞ ŵŝŶŐ ĚĂƚĂ ĚĞŵĂŶĚƐ ĂŶĚ ƚŚĞ ĨĂůůŝŶŐ ƌĞǀĞŶƵĞ ƐƚƌĞĂŵƐ ŽĨ ŽƉĞƌĂƚŽƌƐ ƐŚŽƵůĚ ďĞ ĮůůĞĚ͘ dŚĞ ƉĂŶĞů ĚŝƐĐƵƐƐŝŶŐ ŽŶ ƚŚĞ ŝƐƐƵĞ ͚,Žǁ ƚŽ ĨĞƚĐŚ ŵŽŶĞLJ ĨƌŽŵ ϯ'͍͛ ĐŽŵƉƌŝƐĞĚ ŽĨ ĞŵŝŶĞŶƚ ŵĞŵďĞƌƐ ŽĨ ƚŚĞ ƚĞůĞĐŽŵ ŝŶĚƵƐƚƌLJ ŝŶĐůƵĚŝŶŐ͗ ŚĂŶĚĂŶ 'ŚŽƐŚ͕ ŚĞĂĚ ŽĨ ŽƉĞƌĂƚŝŽŶƐ͕ ĐĂƌƌŝĞƌ ĂŶĚ ĞŶƚĞƌƉƌŝƐĞ ďƵƐŝŶĞƐƐ͕ ŝƌĐĞů͖ < ŚĂƌŐĂǀĂ͕ ĞdžĞĐƵƟǀĞ ĚŝƌĞĐƚŽƌ͕ DdE>͖ ŵďƌŝƐŚ :ĂŝŶ͕ ĚĞƉƵƚLJ D ͕ /ĚĞĂ ĞůůƵůĂƌ͖ :ĂŐďŝƌ ^ŝŶŐŚ͕ ĚŝƌĞĐƚŽƌ͕

ŶĞƚǁŽƌŬ ƐĞƌǀŝĐĞƐ͕ ŚĂƌƟ ĂŝƌƚĞů͖ /ďƌĂŚŝŵ ŚŵĂĚ͕ ŐƌŽƵƉ ĞĚŝƚŽƌ͕ VOICE&DATA͖ ZĂũĂŶ DĂƚŚĞǁƐ͕ ĚŝƌĞĐƚŽƌ ŐĞŶĞƌĂů͕ K /͖ ĂŶĚ ^ĂƚLJĞŶ 'ƵƉƚĂ͕ ĐŚŝĞĨ ƌĞŐƵůĂƚŽƌLJ ĂĚǀŝƐĞƌ ĂŶĚ ĚŝƌĞĐƚŽƌ ŐŽǀĞƌŶŵĞŶƚ ĂīĂŝƌƐ͕ d /ŶĚŝĂ͘

Experts Show the Way tŚŝůĞ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ŐƌĂƉƉůŝŶŐ ǁŝƚŚ ŵLJƌŝĂĚ ŝƐƐƵĞƐ ĂŶĚ ƚŚĞ ŽƉĞƌĂƚŽƌƐ ĂƌĞ ŝŶ Ă ĚŝůĞŵŵĂ ŽŶ ŚŽǁ ƚŽ ũƵƐƚŝĨLJ ƚŚĞ ZŽ/͕ ƚĞůĞĐŽŵ ĂŶĂůLJƐƚƐ ĨƌŽŵ ǀĂƌŝŽƵƐ ƌĞƐĞĂƌĐŚ ĂŐĞŶĐŝĞƐ ůŝŬĞ ƌŶƐƚ Θ zŽƵŶŐ͕ &ƌŽƐƚ Θ ^ƵůůŝǀĂŶ͕ LJďĞƌDĞĚŝĂ ZĞƐĞĂƌĐŚ͕ ĂŶĚ DŽŶŬ ĐŽŶƐƵůƟŶŐ ĐĂŵĞ ƚŽŐĞƚŚĞƌ ƚŽ ƐŚĂƌĞ ƚŚĞŝƌ ǀŝĞǁƐ ĂŶĚ ĚĞǀŝƐĞ ƐŽŵĞ ƉŽƐƐŝďůĞ ǁĂLJ ŽƵƚ ĨŽƌ Ă ďĞƩĞƌ ƌĞƐƵůƚ͘ dŚĞLJ ĂƌĞ ŽĨ ƚŚĞ ŽƉŝŶŝŽŶ ƚŚĂƚ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ ϯ' ŚĂƐ ďĞĞŶ ƉŝĐŬŝŶŐ ƵƉ ŐƌĂĚƵĂůůLJ͕ ĞƐƉĞĐŝĂůůLJ ĂƐ ĐŽŶƐƵŵĞƌƐ ŐĞƚ ƚŽ ĞdžƉĞƌŝĞŶĐĞ ŝƚ ĂŶĚ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ŝŵƉĂĐƚ ŝƚ ĐĂŶ ŚĂǀĞ ŽŶ ƚŚĞŝƌ ůŝĨĞƐƚLJůĞƐ͕ ĞǀĞŶ ůŝǀĞƐ͕ ďƵƚ Ă ďŝŐ ƋƵĞƐƟŽŶ ƐƟůů ƉĞƌƐŝƐƚƐ ƚŚĂƚ ŚŽǁ ǁŝůů ŵŽŶĞLJ ďĞ ŵĂĚĞ ŽƵƚ ŽĨ ĚĞůŝǀĞƌŝŶŐ ƚŚĞ ϯ' ƐĞƌǀŝĐĞ͍ ŶĚ ŚŽǁ ƌĞǀĞŶƵĞ ƐŚĂƌŝŶŐ ƉƌŽƉŽƐŝƟŽŶƐ ŵŝŐŚƚ ǁŽƌŬ ƚŽ ďĞŶĞĮƚ ĐŽŶƚĞŶƚ ƉƌŽǀŝĚĞƌƐ ĂŶĚ ŶĞƚǁŽƌŬ ŽƉĞƌĂƚŽƌƐ͍ dŚĞ ĐŽŶĐůĂǀĞ ŝŶĐůƵĚĞĚ ĂŶ ĞdžƚĞŶƐŝǀĞ ĚŝƐĐƵƐƐŝŽŶ ŽŶ ŚŽǁ ƚŽ ŵĂŬĞ ŵŽŶĞLJ ĨƌŽŵ ϯ' ƐĞƌǀŝĐĞƐ͍ ƐŚŝƐŚ ĂƐŝů͕ ƉĂƌƚŶĞƌ͕ ƚĞůĞĐŽŵ ƉƌĂĐƟĐĞ͕ ĂƌŶƐƚ Θ zŽƵŶŐ ƐĂŝĚ͕ ͞dŚĞ ĐŽŶƐƵŵĞƌƐ ƌĞůLJ ŽŶ Ϯ' ĨŽƌ ďĞƩĞƌ ĐŽǀĞƌĂŐĞ ĂŶĚ ƚŽ ŵĂŬĞ ƚŚĞŵ ƐǁŝƚĐŚ ƚŽ ϯ' ƚŚĞ ŶĞƚǁŽƌŬ ƉƌŽďůĞŵ ŶĞĞĚƐ ƚŽ ďĞ ĂĚĚƌĞƐƐĞĚ ĂŶĚ ƉƌŝĐŝŶŐ ŶĞĞĚƐ

174 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

ƚŽ ďĞ ƌŝŐŚƚ ĨŽƌ ƚŚĞ ĚĞŵĂŶĚ ƚŽ ďĞ ĐƌĞĂƚĞĚ͘͟ ,Ğ ĐŽŵŵĞŶƚĞĚ ƚŚĂƚ ƚŚĞ ϯ' ŝƐ ĂŶ ĂĚĚŝƟŽŶĂů ƐĞƌǀŝĐĞ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ ǁŝƚŚ ǁŚŝĐŚ ƚŚĞLJ ǁĂŶƚ ƚŽ ĂĐĐĞƐƐ ŚŝŐŚͲƐƉĞĞĚ ŝŶƚĞƌŶĞƚ ĂŶĚ ĨŽƌ ƚŚĂƚ ƚŚĞLJ ĚŽŶ͛ƚ ǁĂŶƚ ƚŽ ƉĂLJ Ă ǀĞƌLJ ŚŝŐŚ ƉƌŝĐĞ͘ dŚĞƌĞĨŽƌĞ ĂīŽƌĚĂďŝůŝƚLJ ĐĂŶŶŽƚ ďĞ ƚĞƌŵĞĚ ĂƐ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞ͘ :ĂŐĂŶŶĂĚŚĂŵ dŚƵŶƵŐƵŶƚůĂ͕ ŚĞĂĚ ŽĨ ƌĞƐĞĂƌĐŚ͕ ^D 'ůŽďĂů ^ĞĐƵƌŝƟĞƐ ĐĂŵĞ ƵƉ ǁŝƚŚ ŚŝƐ ƉŽŝŶƚ ŽĨ ǀŝĞǁ͕ ͞tĞ ĐĂŶŶŽƚ ďĞ ŽƉƟŵŝƐƚ ĂďŽƵƚ ƚŚĞ ƵƐĞ ŽĨ ϯ' ĚƵĞ ƚŽ ůĂĐŬ ŽĨ ĞĚƵĐĂƟŽŶ ĂŵŽŶŐ ƚŚĞ ĐŽŶƐƵŵĞƌ ĂŶĚ ĐŚƵŶŬ ŽĨ ƉĞŽƉůĞ ĐŽŵŝŶŐ ĨƌŽŵ ƌƵƌĂů ĂƌĞĂƐ͘͟ ,Ğ ĨƵƌƚŚĞƌ ƐƵŐŐĞƐƚĞĚ ƚŚĂƚ ƚŚĞ ũŽď ŽƉƉŽƌƚƵŶŝƟĞƐ ĂƌĞ ŐŽŝŶŐ ĚŽǁŶ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ ĂŶĚ ŚĞŶĐĞ ƚŚĞ LJŽƵŶŐƐƚĞƌƐ ƚŽŽ ĐĂŶ͛ƚ ďĞ ƐĞĞŶ ĂƐ ƚŚĞ ůĞĂĚĞƌƐ ŽĨ ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚŝƐ ƚĞĐŚŶŽůŽŐLJ͘ EĂǀĞĞŶ DŝƐŚƌĂ͕ ůĞĂĚ ƚĞůĞĐŽŵ ĂŶĂůLJƐƚ͕ DZ ƐĂŝĚ͕ ͞tĞ ĂƌĞ ƐĞĞŝŶŐ ůŝŵŝƚĞĚ ŝŶŶŽǀĂƟŽŶ ĨƌŽŵ ƚŚĞ ĚĂƚĂ ƐĞƌǀŝĐĞƐ ĂƐ ǁĞ ŶĞĞĚ ŵŽƌĞ ŝŶŶŽǀĂƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ĐŽŵŝŶŐ ĨƌŽŵ ǀĂƌŝŽƵƐ ƉĂƌƚƐ ŽĨ ƚŚĞ ĐŽƵŶƚƌLJ ĂƐ Ă ůŽƚ ŵŽƌĞ ĚĞƉĞŶĚƐ ŽŶ ŚŽǁ ĞĂƐLJ ŝƐ ƚŚĞ ĂĐĐĞƐƐŝďŝůŝƚLJ ŽĨ ƚŚĞƐĞ ƐĞƌǀŝĐĞƐ͘͟ ďŚŝƐŚĞŬ ŚĂƵŚĂŶ͕ ƐĞŶŝŽƌ ĐŽŶƐƵůƚĂŶƚ͕ / d ƉƌĂĐƟĐĞ͕ &ƌŽƐƚ Θ ^ƵůůŝǀĂŶ ^ŽƵƚŚ ƐŝĂ ĂŶĚ DŝĚĚůĞ ĂƐƚ ĂŐƌĞĞĚ ƚŽ ǁŚĂƚ EĂǀĞĞŶ ƐĂŝĚ ĂŶĚ ĨƵƌƚŚĞƌ ĂĚĚĞĚ͕ ͞YƵĂůŝƚLJ ŽĨ ƐĞƌǀŝĐĞƐ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ĂƐ ŵĂũŽƌŝƚLJ ŽĨ ƚŚĞ ĐŽŶƐƵŵĞƌƐ ǁŚŽ ĂƌĞ ƐƵďƐĐƌŝďŝŶŐ ƚŽ ϯ'͕ ƉĂƌƚŝĐƵůĂƌůLJ ƉŽƐƚͲƉĂŝĚ ƐƵďƐĐƌŝďĞƌƐ͕ ĂƌĞ ĞdžƉĞƌŝĞŶĐŝŶŐ ďŝůů ƐŚŽĐŬ͘͟

ůƚŚŽƵŐŚ ŚĞ ǁĂƐ ĐŽŶĮĚĞŶƚ ĂďŽƵƚ ƚŚĞ ĨƵƚƵƌĞ ŽĨ ϯ' ŵĂƌŬĞƚ ĂƐ ŚĞ ŵĞŶƟŽŶĞĚ ƚŚĂƚ the emerging economies are going to ŐĞŶĞƌĂƚĞ ϴϬй ŽĨ ƚŚĞ ĚĞŵĂŶĚ ĂŶĚ ĐĂŵĞ ƵƉ ǁŝƚŚ ƚŚĞ ĞdžĂŵƉůĞ ŽĨ ŚŽǁ ϯ' ďĞĐĂŵĞ ƐƵĐĐĞƐƐ ŝŶ <ĞŶLJĂ ǁŝƚŚŝŶ Ă ƐƉĂŶ ŽĨ ŽŶĞ LJĞĂƌ ŽĨ ŝƚƐ ůĂƵŶĐŚ͘ 'ŝƌŝƐŚ dƌŝǀĞĚŝ͕ ĐŽͲĨŽƵŶĚĞƌ ĂŶĚ ĚŝƌĞĐƚŽƌ͕ DŽŶŬ ŽŶƐƵůƚŝŶŐ ƐĂŝĚ͕ ͞ ƌĞĂƐ ŽĨ ĞĚƵĐĂƟŽŶ ĂŶĚ ŚĞĂůƚŚĐĂƌĞ ĂƌĞ ƚŚĞ ŵĂŝŶ ĨŽĐƵƐ ŽĨ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ ĂŶĚ ŚĞŶĐĞ ƚŚĞ ƌŽůĞ ŽĨ ϯ' ƚĞĐŚŶŽůŽŐLJ Ăƚ Ă ůŽǁĞƌ ƌĂƚĞ ǁŝůů ďĞ ƵƐĞĨƵů͘͟ ,Ğ ĂĚĚĞĚ ƚŚĂƚ ƚŚĞ ƐŚŝŌ ŝŶ ƚŚĞ ĂďŝůŝƚLJ ƚŽ ƉĂLJ ĂŶĚ ǁŝůůŝŶŐŶĞƐƐ ƚŽ ƉĂLJ ǁŝůů ƌĞŵĂŝŶ Ă ŵĂũŽƌ ĐŽŶĐĞƌŶ ĨŽƌ ƚŚĞ ƐƵĐĐĞƐƐ ŽĨ ƚŚĞ ϯ' ƚĞĐŚŶŽůŽŐLJ͘ ĞĞƉĂŬ DĂŚĞƐŚǁĂƌŝ͕ ĚŝƌĞĐƚŽƌ͕ ĐŽƌƉŽƌĂƚĞ ĂīĂŝƌƐ͕ DŝĐƌŽƐŽŌ ĐĂŵĞ ƵƉ ǁŝƚŚ Ă ĐƌƵĐŝĂů ƉŽŝŶƚ͕ ͚͛tĞ ŶĞĞĚ ƚŽ ůŽĐĂůŝnjĞ ĨŽƌ ŐĞƫŶŐ ĐŽŶŶĞĐƚĞĚ͛​͛͘ ,Ğ ĐŽŵŵĞŶƚĞĚ ƚŚĂƚ ŝƚ ŝƐ ƚŚĞ ƟŵĞ ƚŽ ĐƌĞĂƚĞ ŵŽƌĞ ĐŽŶƚĞŶƚ ĂŶĚ ƚŚĞ ƵƐĞƌƐ ƐŚŽƵůĚ ďĞ ĂůůŽǁĞĚ ƚŽ ƐŝŵƉůŝĨLJ the product so that they can easily test ƚŚĞ ƉƌŽĚƵĐƚ ďĞĨŽƌĞ ƵƐŝŶŐ ŝƚ͘

Partners Need to Work Together The 3G ecosystem partners play an important role in enhancing the customer experience and the data usage habits in /ŶĚŝĂ͕ ďLJ ŵĞĞƟŶŐ ƚŚĞ ŐƌŽǁŝŶŐ ĚĞŵĂŶĚ ĨŽƌ ŚŝŐŚͲƐƉĞĞĚ ƐƵƌĮŶŐ ĂŶĚ ǁŝƌĞůĞƐƐ ĞŶƚĞƌƚĂŝŶŵĞŶƚ ƐĞƌǀŝĐĞƐ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͕ ďƵƚ ƐƟůů ƚŚĞ ƚŚŝƌĚͲŐĞŶĞƌĂƟŽŶ ŶĞƚǁŽƌŬ ŝƐ ĞdžƉĞƌŝĞŶĐŝŶŐ ƉƌŽďůĞŵƐ ǁŝƚŚ ƚŚĞ ƐĞƌǀŝĐĞ͕ ĚƵĞ ƚŽ Ă ůĂĐŬ ŽĨ ďĂŶĚǁŝĚƚŚ͘ dŚĞ ĐŽŶĐůĂǀĞ ƐĐƌƵƟŶŝnjĞĚ ƚŚĞ ŝŶĚƵƐƚƌLJ ƉůĂLJĞƌƐ ĨŽƌ ƚŚĞ ĂŶƐǁĞƌƐ͘ dŚĞ ƐĞĐŽŶĚ panel discussion had CS Rao, president, Z Žŵ͖ ZĂũĂƚ DƵŬĂƌũŝ͕ ĐŚŝĞĨ ĐŽƌƉŽƌĂƚĞ ĂīĂŝƌƐ͕ /ĚĞĂ͖ ZĂũĞƐŚ ŚĂƌƌŝĂ͕ ƉƌĞƐŝĚĞŶƚ͕ /ŶƚĞƌŶĞƚ ^ĞƌǀŝĐĞ WƌŽǀŝĚĞƌ ƐƐŽĐŝĂƟŽŶ ŽĨ India (ISPAI); Manoranjan Mohapatra, CEO, Comviva; Vijay Sharma, managing ĚŝƌĞĐƚŽƌ͕ KŶĞϵϳ͖ ZĂũŝǀ <ƵŵĂƌ͕ K͕ ZŽĐŬĞdĂůŬ͖ ^ĂŶĚĞĞƉ 'ŝƌŽƚƌĂ͕ ŚĞĂĚ͕ E^E /ŶĚŝĂ͖ Prashant Chaudhary, head, brand sales, InMobi India; Parag Kar, VP, government ĂīĂŝƌƐ͕ YƵĂůĐŽŵŵ /ŶĚŝĂ ĂŶĚ ^ŽƵƚŚ ƐŝĂ ĂůŽŶŐ ǁŝƚŚ WƌĂǀĞĞŶ WƌĂƐŚĂŶƚ͕ ĞĚŝƚŽƌ͕ VOICE&DATA ĂƐ ƚŚĞ ŵŽĚĞƌĂƚŽƌ͘

Praveen Prashant, Editor, VOICE&DATA ƌĂŝƐĞĚ Ă ĐƌƵĐŝĂů ƋƵĞƐƟŽŶ͕ ͞,Žǁ ĐŚĞĂƉ ĂƌĞ ƚŚĞƐĞ ďĂŶĚǁŝĚƚŚƐ ĨƌŽŵ /ŶĚŝĂ͛Ɛ ƉƌŽƐƉĞĐƟǀĞ͍͟ dŽ ǁŚŝĐŚ ŚĂƌƌŝĂ ĂƐƐĞƌƚĞĚ ƚŚĂƚ ŚĞ ĚŝĚŶ͛ƚ ƚŚŝŶŬ ƚŚĂƚ ƚŚĞ ŝŶƚĞƌŶĂƚŝŽŶĂů ďĂŶĚǁŝĚƚŚ ƉƌŝĐĞ ŝƐ Ă ƉƌŽďůĞŵ ĂŶĚ ŝŶ ĨĂĐƚ ŝŶƚĞƌŶĂƟŽŶĂů ďĂŶĚǁŝĚƚŚ ŝƐ ĐŚĞĂƉĞƌ ƚŚĂŶ ƚŚĞ ĚŽŵĞƐƚŝĐ ŽŶĞ͘ ^ŚĂƌŝŶŐ ŽĨ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŚƌŽƵŐŚ /ŶĚŝĂŶ ƐĞƌǀŝĐĞ providers is important and suggested that the industry needs to come out ǁŝƚŚ ƚŚĞ ĂƉƉůŝĐĂƟŽŶ͕ ǁŚŝĐŚ ďĞƐƚ ƐƵŝƚĞƐ ƚŚĞ ĐŽŶƐƵŵĞƌƐ͘ DƵŬĂƌũŝ ĂĚĚĞĚ ƚŚĂƚ ƚŚĞ ŽǀĞƌĂůů ƉĞŶĞƚƌĂƟŽŶ ĂŶĚ ŵŽŶĞƟnjĂƟŽŶ ŽĨ ϯ' ŝƐ ŶŽƚ ƐĂƟƐĨĂĐƚŽƌLJ ĂŶĚ ŚĞ ĨƵƌƚŚĞƌ ĂĚĚĞĚ ƚŚĂƚ ŝĨ ƚŚĞ ŚĂŶĚƐĞƚ ƉƌŝĐĞ ǁŝůů ĐŽŵĞ ĚŽǁŶ ƚŽ around `ϱ͕ϬϬϬͲϲ͕ϬϬϬ ƚŚĞŶ ƚŚŝŶŐƐ ǁŝůů ƐƚĂƌƚ ƐŚĂƉŝŶŐ ƵƉ͕ ĂƐ Ă ĐŚƵŶŬ ŽĨ ϯ' ƵƐĞƌƐ ĂƌĞ ƉĞŽƉůĞ ďĞůŽǁ Ϯϱ LJĞĂƌƐ ŽĨ ĂŐĞ͘ WĂƌĂŐ <Ăƌ ĂŶƐǁĞƌĞĚ ƚŽ ƚŚĂƚ ďLJ ƐĂLJŝŶŐ͕ ͞YƵĂůĐŽŵŵ ŚĂƐ ƐĞƌǀŝĐĞͲƐŝĚĞ ĐŽŶƐƚƌĂŝŶ ĂŶĚ ŝĨ ƚŚĞ ĚĞŵĂŶĚ ĚŽ ŶŽƚ ƉŝĐŬ ƵƉ ƚŚĞŶ ƚŚĞ ƉƌŝĐĞƐ ĐĂŶŶŽƚ ďĞ ůŽǁĞƌĞĚ͘͟

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 175

C E O C O N C L AV E 2 0 1 2

From Right to Left: Anil Kumar Jain, senior general manager, BSNL, Vijay Sethi, CIO, Hero MotoCorp, Nivedan Sahni,VP and business head, Tata Teleservices, Jai Vikram Bakshi, president, Digiqom Enterprises, Sanjay Rohtagi, senior VP, service providers, Cisco India & Saarc, Rajeev Seoni, CIO, Ernst &Young, Ankur Gattani, associate VP, telecommunication, MapmyIndia, Sanjay Diwan, former VP, IMImobile

Girotra stated, “The network needs to be built up to move 3G and backhaul sharing will remain a must for the industry.” He commented that the enterprise requirements are misunderstood and the industry needs to understand the business.

The government will play an important role along with the operators, which will bring new business avenues to the technology. sŝũĂLJ ^ŚĂƌŵĂ ƐĂŝĚ͕ ͞^ƉĞĐƚƌƵŵ ĞĸĐŝĞŶĐLJ needs to be enhanced with coverage of 3G and mobile broadband being the primary ĨŽĐƵƐ͘͟ ,Ğ ǁĂƐ ĨĂŝƌůLJ ƐĂƟƐĮĞĚ ŚŽǁ ƚŚĞ ϯ' has picked up and suggested that we all ŶĞĞĚ ƚŽ ŬĞĞƉ ƉĂƟĞŶĐĞ ĂŶĚ ǁĂŝƚ ĨŽƌ ĨĞǁ more years. The panel was summarized by Rajat Mukarji as he said, ‘’The government ƐŚŽƵůĚ ĂůůŽǁ ƚŽ ƌŽůů ŽƵƚ ƚŚĞ ĮďĞƌ ŶĞƚǁŽƌŬ Ăƚ Ă ůŽǁĞƌ ĐŽƐƚ ŽŶ ĐŽůůĂďŽƌĂƟŶŐ ŵŽĚĞů and the handset vendors should focus on minimizing the cost.’’ He added that the cost of 3G-enabled handsets should be lowered and the technology should be made available to almost all the leading mobile brands in the country.

Setting an Example— The Enterprise Way The success of 3G in India largely depends ŽŶ ƚŚĞ ŬŝŶĚ ŽĨ ŝŶŶŽǀĂƟǀĞ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ͕ which the enterprise will bring in the next few years, as it is expected by various ƚĞůĞĐŽŵ ĞdžƉĞƌƚƐ ƚŚĂƚ ƚŚĞ ƚŚŝƌĚͲŐĞŶĞƌĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ ǁŝůů ǀĞƌLJ ƐŽŽŶ ƐŚŝŌ ƚŚĞ ŝŶƚĞƌŶĞƚ largely to the mobile space.

The fourth and the last panel of the

conclave was summarized as how the enterprise can make the technology a success in the country as a major part of ŽƵƌ ĐŽƵŶƚƌLJ͛Ɛ ƉŽƉƵůĂƟŽŶ ŝƐ ƐƟůů ĨĂƌ ĨƌŽŵ ƚŚĞ ůĞǀĞůƐ ŽĨ ĂīŽƌĚĂďŝůŝƚLJ ŽĨ ƚŚŝƐ ƚĞĐŚŶŽůŽŐLJ͘ Anil Jain, senior general manager, BSNL came up with the challenges which the technology is facing in India, as he sugŐĞƐƚĞĚ ƚŚĂƚ ƚŚĞ ϯ' ĂƉƉůŝĐĂƟŽŶƐ ƐŚŽƵůĚ be tested in all the leading handsets and there is a need of improving the quality of video, robust MPLS system, and sufficient backhaul. Leading operators and VAS industry should focus on how to make the customer more aware of this technology.

He further said that by seeing the increasing mobile penetration in rural areas and to facilitate faster small-scale ƚƌĂŶƐĂĐƟŽŶƐ ŝŶ ƚŚĞ ƵƌďĂŶ ĂƌĞĂƐ͕ ƚŚĞ ŽƉĞƌĂtors see mobile banking as one of their key ǀĂůƵĞ ĂĚĚĞĚ ƐĞƌǀŝĐĞƐ ŽīĞƌŝŶŐ ƚŽ ĐĂƐŚͲŝŶ ŽŶ 3G services.

During the panel discussion, Jain also came up with a term ‘Zero Banking’ as he suggested that in the future there will be no need of having physical banking branch or insurance companies as most of these corporates will be using 3G to connect customer through HD video and HD conferencing.

Rajeev Seoni, CIO, Ernst & Young commented that the 3G technology will soon

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176 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

increase the number of smartphones on the network and will also upgrade the handsets in use. This would facilitate access to mobile banking services and make them user friendly.

“Security and feasibility assessment will remain a challenge for the industry ǁŚĞƌĞĂƐ ŵŽďŝůĞ ĐůŽƵĚ͕ ǀĞƌƟĐĂů ĂƉƉůŝĐĂƟŽŶƐ͕ DϮD ŝŶ ŵŽďŝůĞ ĂƌĞ ƐĞĞŶ ĂƐ ƚŚĞ opportunity, which will help to boost the growth of 3G technology,” said Sanjay Rohatgi, senior vice president, service providers, Cisco India & Saarc. He added that generally 3-4 years is taken for a country to adapt 3G technology.

Nivedan Sahani, VP and business head, Tata Teleservices agreed to what Rajiv said ĂŶĚ ĂĚĚĞĚ͕ ͞DŽƐƚ ŽĨ ƚŚĞ ŶŽŶͲĮŶĂŶĐŝĂů needs should be moved to cloud, so as to increase the 3G adaptability, as most ŽĨ ƚŚĞ ĂƉƉůŝĐĂƟŽŶƐ ĂƌĞ ĐŽŶƐƵŵĞƌ ĞŶĂďůĞĚ and not the enterprise enabled.” He commented that the enterprise requirement is misunderstood as the industry needs to understand the business from a new horizon.

Vijay Sethi, CIO, Hero MotoCorp agreed that adaptability remains the need of the hour and suggested that the Android apƉůŝĐĂƟŽŶƐ ƐŚŽƵůĚ ďĞ ŵŽƌĞ ƉĞƌǀĂƐŝǀĞ͕ ĂƐ we need to wait when the enterprise are ready to pay.

Ankur Gattani, associate vice presiĚĞŶƚ͕ dĞůĞĐŽŵŵƵŶŝĐĂƟŽŶ͕ DĂƉŵLJ/ŶĚŝĂ suggested that the success of 3G largely depends on demand for super-quality voice services and heavy data, media-rich content. He further added that the imƉƌŽǀĞĚ ĞĸĐŝĞŶĐLJ͕ ĐŽƐƚ ƌĞĚƵĐƟŽŶ͕ ďĞƩĞƌ ĐŽŶŶĞĐƟǀŝƚLJ ǁŝƚŚ ŝŵƉƌŽǀĞĚ ƚŽƉ ĂŶĚ ďŽƚtom-line compliance remains the need of the hour for the industry.”

The whole day event brought back some optimistic smile on the industry leaders as well as the audience, and it seemed as if the industry subconsciously ĂŐƌĞĞĚ ƚŽ ŐŝǀĞ ĨĞǁ ŵŽƌĞ ƉĂƟĞŶƚ LJĞĂƌƐ ƚŽ 3G to mature in India. We are also hopeful ƚŚĂƚ ǁĞ ǁŽƵůĚ ŚĂǀĞ ƐŽŵĞ ŝŶƚĞƌĞƐƟŶŐ ƐƵĐcess stories to share when VOICE&DATA CEO Conclave reappears again in the next year.

Team V&D vadmail@cybermedia.co.in

ISA VISION SUMMIT 2012

A Boost to Electronics Manufacturing The summit set the stage for a great new journey for the manufacturing sector in India, while hailing the government’s commitment to the electronics industry

T

his year’s Indian Semi-conductor ƐƐŽĐŝĂƟŽŶ ;/^ Ϳ sŝƐŝŽŶ ^Ƶŵŵŝƚ͕ held on February 6th and 7th in ĞŶŐĂůƵƌƵ͕ ŚĂĚ ƌĞĂƐŽŶƐ ƚŽ ĐŚĞĞƌ as the semi-conductor industry in India is witnessing a new dawn with the government waking up to the necessity of manufacturing in India. The industry stalwarts along with bureaucrats congregated Ăƚ ƚŚĞ ƐƵŵŵŝƚ ƚŽ ĚŝƐĐƵƐƐ͕ ƵŶĚĞƌƐƚĂŶĚ͕ ĂŶĚ ƐŚĂƌĞ ƚŚĞŝƌ ǀŝĞǁƐ͘ dŚĞ ƐƵŵŵŝƚ͕ ͚'ƌŽǁƚŚ drivers for emerging markets: SemiconĚƵĐƚŽƌƐ ĂŶĚ ĞůĞĐƚƌŽŶŝĐ ƐLJƐƚĞŵ͕͛ ǁŝƐŚĞĚ bon voyage for a great new journey with Ă ĚĞĮŶŝƟǀĞ ƐƚƌĂƚĞŐLJ ƚŽ ŵĂŬĞ ƚŚĞ ĚƌĞĂŵ successful. It touched upon India’s potenƟĂů ŝŶ ƚŚĞ ŐŝŐĂŶƟĐ ŐůŽďĂů ĚĞƐŝŐŶ ŵĂƌŬĞƚ͕ envisaging the next-gen electronic prod-

ƵĐƚƐ ĂŶĚ ĮŐƵƌŝŶŐ ŽƵƚ Ă ĨĞǁ ĞƐƐĞŶƟĂůƐ ĨŽƌ a fabless Indian semiconductor industry alongside ascertaining the government’s commitment to the electronics industry in India.

While launching ISA Member Directory ϮϬϭϮ͕ ^ĂĐŚŝŶ WŝůŽƚ͕ ŵŝŶŝƐƚĞƌ ŽĨ ^ƚĂƚĞ ĨŽƌ ŽŵŵƵŶŝĐĂƟŽŶ ĂŶĚ /d ƐƚƌŽŶŐůLJ ƐƵŐŐĞƐƚĞĚ that the electronics industry in India would be $400 bn by 2020. He stated that ĚĞƐŝŐŶ ŝŶĚƵƐƚƌLJ ŝƐ Ăůů ĂďŽƵƚ ĐŽůůĂďŽƌĂƟŽŶ and delivery rather than vendor or policy ŵĂŬŝŶŐ͘ ͞ ĞĨŽƌĞ ƚŚĞ ĞŶĚ ŽĨ ƚŚŝƐ LJĞĂƌ͕ ƚŚĞ government will take some crucial deciƐŝŽŶƐ ŝŶ ƚŚĞ ĞůĞĐƚƌŽŶŝĐƐ ƐĞĐƚŽƌ͘ ,ŽǁĞǀĞƌ͕ ǁŚŝůĞ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ ƚŽ ŚĂǀĞ ƉŽůŝĐŝĞƐ͕ ŝŶǀĞƐƚŵĞŶƚ͕ ĂŶĚ ƚĞĐŚŶŽůŽŐLJ͕ ŝƚ ŝƐ ĂůƐŽ ƚŚĞ responsibility of individual companies and

state governments to partner and deliver ŽŶ ƐƉĞĐŝĮĐ ƉƌŽũĞĐƚƐ͘ dŚĞƌĞ ǁŽƵůĚ ďĞ Ăůů possible help from the central governŵĞŶƚ ŝŶ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ ĞƐƉĞĐŝĂůůLJ ƚŚĞ small and medium enterprises that really ŝƐ ƚŚĞ ŚŽƌƐĞ ƚŚĂƚ ǁŽƵůĚ ƉƵůů ƚŚĞ ǁĂŐŽŶ͕͟ ĂƐƐƵƌĞĚ ^ĂĐŚŝŶ WŝůŽƚ͘ Z ŚĂŶĚƌĂƐŚĞŬĂƌ͕ ƐĞĐƌĞƚĂƌLJ ŽĨ ĚĞƉĂƌƚment of IT and Telecom asserted on the 5 major involvements in the industry task force to address the issues pertaining to the Indian design industry–establishment ŽĨ ĨĂď ŝŶ /ŶĚŝĂ͕ ŵĂƌŬĞƚ ĂĐĐĞƐƐ͕ ƐƉĞĐŝĂů ŝŶĐĞŶƟǀĞƐ ƐĐŚĞŵĞ ĨŽƌ ŝŶĚƵƐƚƌLJ͕ ƐĞƫŶŐ up of electronics development fund for ƌĞƐĞĂƌĐŚ͕ ĂŶĚ EĂƟŽŶĂů ůĞĐƚƌŽŶŝĐƐ DŝƐƐŝŽŶ to promote manufacturing and system. ,Ğ ƐĂŝĚ͕ ͞tĞ ŚĂǀĞ ŚĞĂƌĚ ĨƌŽŵ ŽƚŚĞƌƐ about the Korean way and Chinese way ŽĨ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ĚĞǀĞůŽƉŵĞŶƚ͕ ŚĞƌĞ ŝŶ /ŶĚŝĂ͕ ŝƚ͛Ɛ ŐŽŝŶŐ ƚŽ ďĞ ƚŚĞ /ŶĚŝĂŶ ǁĂLJ͕ ďĞ ŝƚ ĚĞǀĞůŽƉŵĞŶƚ͕ ĚĞƐŝŐŶ͕ Žƌ ŝŶŶŽǀĂƟŽŶ͘͟

Key Drivers

Kapil Sibal, minister of HRD and communication and IT, Government of India sharing the government’s plan of action on the emerging Indian ESDM industry @ ISA Vision Summit 2012 178 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

/^ sŝƐŝŽŶ ƐƵŵŵŝƚ ƌĞŝƚĞƌĂƚĞĚ ƚŚĂƚ /ŶĚŝĂ is at the cusp of a highly growing opporƚƵŶŝƚLJ ŽĨ ůĞĐƚƌŽŶŝĐƐ ^LJƐƚĞŵƐ ĞƐŝŐŶ ĂŶĚ DĂŶƵĨĂĐƚƵƌŝŶŐ ; ^ DͿ ŝŶĚƵƐƚƌLJ͘ tŚŝůĞ ĚĞůŝǀĞƌŝŶŐ ƚŚĞ ƚŚĞŵĞ ĂĚĚƌĞƐƐ͕ WƌĂĚĞĞƉ E ŚŽŽƚ͕ ŐƌŽƵƉ ƉƌĞƐŝĚĞŶƚ͕ sŝĚĞŽĐŽŶ /ŶĚƵƐƚƌŝĞƐ ƐĂŝĚ͕ ͞/ŶĚŝĂ ǁŽƵůĚ ďĞĐŽŵĞ the third largest economy by 2030. ůĞĐƚƌŽŶŝĐƐ ĂŶĚ ƐĞŵŝĐŽŶĚƵĐƚŽƌ ŝŶĚƵƐƚƌLJ ƐĞƌǀĞƐ ĂƐ Ă ĚƌŝǀĞƌ͕ ĞŶĂďůĞƌ ĂŶĚ ŝŶĚŝĐĂƚŽƌ ŽĨ ƚĞĐŚŶŽůŽŐŝĐĂů ƉƌŽŐƌĞƐƐ͘͟ ,Ğ ĂĚĚĞĚ ƚŚĂƚ ƚŚĞ ŐůŽďĂů ĞůĞĐƚƌŽŶŝĐƐ ŝŶĚƵƐƚƌLJ͕ ǁŚŝĐŚ ŝƐ $1.8 tn currently would reach $2 tn by ϮϬϭϰ ĂŶĚ ΨϮ͘ϰ ƚŶ ďLJ ϮϬϮϬ͘ /ŶĚŝĂ͛Ɛ ^ D

Seated L-R: Dr Hemant Kanakia, president, Kanakia Ventures; Balaji Kanigicherla, founder & CEO, Ineda Systems; Pradeep Gupta, chairman and managing director, CyberMedia (India) [Moderator]; Nitin Komavar, CEO, KeyTone Technologies and Vijay Naik, CEO & president, Karmic US spoke about fostering innovation and the challenges for start-ups

Sachin Pilot, minister of state, communications & IT, Government of India and R Chandrashekar, secretary of department, IT and Telecom launching ISA Member Directory 2012 along with other eminent dignitaries

industry is projected to touch $400 bn by ϮϬϮϬ͕ ďƵƚ ƚŚĞ ĐƵƌƌĞŶƚ ůĞǀĞů ŽĨ ĚŽŵĞƐƟĐ ƉƌŽĚƵĐƟŽŶ ŚĂƐ ƌĂŝƐĞĚ ĐŽŶĐĞƌŶƐ͘ WƌĂĚĞĞƉ ŚŝŐŚůŝŐŚƚĞĚ ƚŚĞ ĨĂĐƚŽƌƐ ƚŚĂƚ ĚƌŝǀĞ ĞůĞĐƚƌŽŶŝĐƐ ĚĞŵĂŶĚ ĂƐ ŐƌŽǁƚŚ ŝŶ ƉĞƌ ĐĂƉŝƚĂ ŝŶĐŽŵĞ͕ ĐŽƌƉŽƌĂƚĞ ƐƉĞŶĚŝŶŐ͕ ŝŵƉƌŽǀĞĚ ĨŽĐƵƐ ŽŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ŝŶĐƌĞĂƐĞ ŝŶ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ ĂƵƚŽŵŽƚŝǀĞƐ͕ ŝŶŶŽǀĂƚŝŽŶ ĂŶĚ ƌĞƚĂŝŶŝŶŐ ŝŶƚĞůůĞĐƚƵĂů ƉƌŽƉĞƌƚLJ ŝŶ /ŶĚŝĂ͘ ,Ğ ĐŽŶĐůƵĚĞĚ ƚŚĂƚ ƚŚĞ ŵŽďŝůĞ ƌĞǀŽůƵƟŽŶ͕ ĞdžƉĂŶĚŝŶŐ ŵŝĚĚůĞ ĐůĂƐƐ͕ ŐƌŽǁŝŶŐ ĞŵƉŚĂƐŝƐ ŽŶ ƋƵĂůŝƚLJ ŚĞĂůƚŚĐĂƌĞ͕ ŝŶĐƌĞĂƐŝŶŐ ŐŽǀĞƌŶŵĞŶƚ ƐƉĞŶĚ ŽŶ ĂĞƌŽƐƉĂĐĞ ĂŶĚ ĚĞĨĞŶƐĞ͕ ĞŶŚĂŶĐŝŶŐ ƐŝŐŶŝĮĐĂŶĐĞ ŽĨ ĞŶĞƌŐLJ ĞĸĐŝĞŶĐLJ ĂƌĞ ƚŚĞ ŬĞLJ ƚƌĞŶĚƐ ŝŶŇƵĞŶĐŝŶŐ ŐƌŽǁƚŚ ŝŶ /ŶĚŝĂŶ ĞůĞĐƚƌŽŶŝĐƐ ŵĂƌŬĞƚ͘

͞>ŽƚƐ ŽĨ ƐŝĂŶ ĐŽƵŶƚƌŝĞƐ ŚĂǀĞ ŐŽŶĞ ĨĂƌ ĂŚĞĂĚ ŽĨ ƵƐ ŝŶ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ /ƚ ŝƐ ƚŚĞ ŽŶůLJ ǁĂLJ ƚŽ ŐĞŶĞƌĂƚĞ ĞŵƉůŽLJŵĞŶƚ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘ ^Ž͕ ǁĞ ŚĂǀĞ ƚŽ ĐƌĞĂƚĞ ĂŶ ĞŶǀŝƌŽŶŵĞŶƚ ĨŽƌ ƚŚĂƚ ĂŶĚ ĞŶƐƵƌĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐĞĐƚŽƌ͛Ɛ ŐƌŽǁƚŚ ďLJ͕ Ăƚ ůĞĂƐƚ͕ Ϯй ĨĂƐƚĞƌ ƚŚĂŶ ƚŚĞ ' W͕͟ , > ĐŽͲĨŽƵŶĚĞƌ ũĂŝ ŚŽǁĚŚƌLJ ĂƐƐĞƌƚĞĚ͘

Taming the Roadblocks dŚĞ ƐƵŵŵŝƚ ŚŝŐŚůŝŐŚƚĞĚ ƚŚĞ ĐŽŶĐĞƌŶƐ ŝŶ ƚŚĞ /ŶĚŝĂŶ ^ D ŝŶĚƵƐƚƌLJ͕ ŝŶ Ă ƐĞƐƐŝŽŶ ͚ ŚĂŶŐŝŶŐ /ŶĚŝĂ͕ sĞŶƚƵƌĞ ďLJ sĞŶƚƵƌĞ͛ ǁŚŝĐŚ ǁĂƐ ŵŽĚĞƌĂƚĞĚ ďLJ WƌĂĚĞĞƉ 'ƵƉƚĂ͕

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ĐŚĂŝƌŵĂŶ ĂŶĚ ŵĂŶĂŐŝŶŐ ĚŝƌĞĐƚŽƌ͕ LJďĞƌDĞĚŝĂ /ŶĚŝĂ͘ dŚĞ ƐƵŵŵŝƚ ƌĞŝƚĞƌĂƚĞĚ ƚŚĞ ŚƵŐĞ ŐĂƉ ďĞƚǁĞĞŶ ŝŵƉŽƌƚ ĂŶĚ ĞdžƉŽƌƚ ŝŶ ƚŚĞ ĞůĞĐƚƌŽŶŝĐƐ ŝŶĚƵƐƚƌLJ ŽĨ /ŶĚŝĂ ĂŶĚ ^Ăŵ WŝƚƌŽĚĂ͛Ɛ ƉŝƚĐŚ ƚŚĂƚ ŽƵƌ ƐĞŵŝĐŽŶĚƵĐƚŽƌ ŝŵƉŽƌƚƐ ďŝůů ŵĂLJ ƐŽŽŶ ŽǀĞƌƚĂŬĞ ĨƵĞů ŝŵƉŽƌƚƐ ďŝůů ƐĞĞŵĞĚ ŚĂƐ ƐƚƌƵĐŬ ƚŚĞ ƌŝŐŚƚ ĐŚŽƌĚ ǁŝƚŚ ĞǀĞƌLJŽŶĞ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ ͞'ƌŽǁŝŶŐ ĚĞƐŝŐŶ ĐŽƐƚ Ăƚ ĐŽŵƉůĞdž ^K ĂŶĚ ĂĚǀĂŶĐĞĚ ƉƌŽĐĞƐƐ ŶŽĚĞƐ ƉŽƐĞƐ Ă ďŝŐ ĐŚĂůůĞŶŐĞ͘ KŶĞ ŶĞĞĚƐ ĂďŽƵƚ ΨϴϬͲ ϭϲϬ ŵŶ ŝŶǀĞƐƚŵĞŶƚ ĨŽƌ ƉƌŽĮƚĂďŝůŝƚLJ ŝŶ ^ŝůŝĐŽŶ sĂůůĞLJ͕͟ ƉŽŝŶƚĞĚ ǀĞŶƚƵƌĞ ĐĂƉŝƚĂůŝƐƚ͕ ƌ ,ĞŵĂŶƚ <ĂŶĂŬŝĂ͘ EŝƚŝŶ <ŽŵĂǀĂƌ͕ K͕ <ĞLJdŽŶĞ dĞĐŚŶŽůŽŐŝĞƐ /ŶĐ ĂŶĚ ƐĞƌŝĂů ĞŶƚƌĞƉƌĞŶĞƵƌ ĞŵƉŚĂƐŝnjĞĚ ŽŶ ƚŚĞ ŶĞĞĚ ĨŽƌ ŝŶŶŽǀĂƟŽŶ ƚŽ ĞŶƐƵƌĞ ŐƌŽǁƚŚ ĂŶĚ ƉƌŽŐƌĞƐƐ͘ ͞dŚĞƌĞ ŝƐ ŽŶůLJ ƐŽ ŵƵĐŚ ŐŽǀĞƌŶŵĞŶƚƐ ĐĂŶ ĚŽ͕ ďƵƚ ƚŚĞƌĞ ƐŚŽƵůĚ ďĞ ĂŶ ŝĚĞĂů ĞĐŽƐLJƐƚĞŵ ĨŽƌ ŝŶŶŽǀĂƟŽŶ͕͟ ŚĞ ĂĚĚĞĚ͘ tŚŝůĞ ŚĞ ĨĞůƚ ƚŚĂƚ ŶŽƚ ĞŶŽƵŐŚ ĐŽŵƉĂŶŝĞƐ ĂƌĞ ŐĞƫŶŐ ĨƵŶĚĞĚ ŝŶ /ŶĚŝĂ͕ <ŽŵĂǀĂƌ ƉŽŝŶƚĞĚ ŽƵƚ ƚŚĂƚ ƚŚĞ ƟŵĞƐ ŚĂǀĞ ĐŚĂŶŐĞĚ͘ ͞ ĂƌůŝĞƌ͕ ĐŽŵƉĂŶŝĞƐ ƵƐĞĚ ƚŽ ƚŚŝŶŬ ůŽĐĂů ďĞĨŽƌĞ ŐŽŝŶŐ ŐůŽďĂů͘ EŽǁ͕ ƚŚĞLJ ŚĂǀĞ ƚŽ ƚŚŝŶŬ ŐůŽďĂů ĨƌŽŵ ĂLJ ϭ͕͟ ŚĞ ĞdžƉŽƵŶĚĞĚ͕ ďĞĨŽƌĞ ƐĂLJŝŶŐ ƚŚĂƚ ĂŶ ĞĐŽƐLJƐƚĞŵ ŚĂƐ ƚŽ ďĞ ĨŽƐƚĞƌĞĚ ƚŽ ĐƌĞĂƚĞ ŶĞǁ ǀĞŶƚƵƌĞƐ ĨƌŽŵ ĞdžŝƐƟŶŐ ŽŶĞƐ͘ ĐĐŽƌĚŝŶŐ ƚŽ sŝũĂLJ EĂŝŬ͕ K Θ ƉƌĞƐŝĚĞŶƚ͕ <ĂƌŵŝĐ h^͕ ƚŚĞ ŚŝŶĂ ƚŚƌĞĂƚ ƚŽ /ŶĚŝĂ ǁĂƐ ƌĞĂů ĂƐ ĨĂƌ ĂƐ ƚŚĞ ƐĞŵŝĐŽŶ ŝŶĚƵƐƚƌLJ ŝƐ ĐŽŶĐĞƌŶĞĚ ĂŶĚ /W ƉƌŽƚĞĐƟŽŶ ǁĂƐ ǁĞĂŬ͘ ,Ğ ƐĂŝĚ ƚŚĂƚ ĞŶŐŝŶĞĞƌŝŶŐ ƌĞƐŽƵƌĐĞƐ ;ŐƌĂĚƵĂƚĞƐͿ ĨƌŽŵ ƉƌŽĨĞƐƐŝŽŶĂů ĐŽůůĞŐĞƐ ǁĞƌĞ ŶŽƚ ĞŵƉůŽLJĂďůĞ ďLJ s>^/ ŝŶĚƵƐƚƌLJ ĚŝƌĞĐƚůLJ͘ /Ŷ ƚŚŝƐ ƌĞŐĂƌĚ͕ ͞YƵĂůĐŽŵŵ ŵĂŶĂŐĞŵĞŶƚ ŚĂƐ ƌĞĐŽŐŶŝnjĞĚ ƚŚĞ ^^> ƐƚƵĚĞŶƚ ĞŶŐŝŶĞĞƌƐ͛ ƚĂůĞŶƚ ĂŶĚ ŚĂƐ ďĞĞŶ ƚŚĞ ĮƌƐƚ ƚŽ ŝŶƚĞŐƌĂƚĞ ƐƵĐĐĞƐƐĨƵůůLJ ƚŚŽƐĞ ƚƌĂŝŶĞĚ ďLJ <ĂƌŵŝĐ͘ sĞŶƚƵƌĞ ĐĂƉŝƚĂůŝƐƚƐ ĂƌĞ ƉƵƚ Žī ďLJ ƌĞĚ ƚĂƉĞ ĂŶĚ ďƌŝďĞƌLJ͕ ǁŚŝĐŚ ƐƚLJŵŝĞĚ ƚŚĞ ŇŽǁ ŽĨ ŵƵĐŚͲŶĞĞĚĞĚ ĐĂƉŝƚĂů͕͟ ŚĞ ƐĂŝĚ͘

Semi-conductor Trends to Watch Out For /^ sŝƐŝŽŶ ^Ƶŵŵŝƚ ϮϬϭϮ ŚŝŐŚůŝŐŚƚĞĚ ǁŚĂƚ ƚŚĞ ĨƵƚƵƌĞ ŚŽůĚƐ ĨŽƌ ƚŚĞ ĞůĞĐƚƌŽŶŝĐƐ ĚĞƐŝŐŶ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ŝŶĚƵƐƚƌLJ͕ ŝŶ Ă ƐĞƐƐŝŽŶ ŵŽĚĞƌĂƚĞĚ ďLJ ƉƌĞƐŝĚĞŶƚ ĂŶĚ ĐŚŝĞĨ ĞĚŝƚŽƌ ŽĨ LJďĞƌDĞĚŝĂ WƵďůŝĐĂƟŽŶƐ͕ WƌĂƐĂŶƚŽ < ZŽLJͶ͛EĞdžƚ 'ĞŶĞƌĂƟŽŶ

A CyberMedia Publication | voicendata.com | MAR 2012 | VOICE&DATA | 179

ISA VISION SUMMIT 2012

What is the Government’s Motivation?

The Indian Government embraces a multi-pronged approach to promote the Indian Electronic Systems Design and Manufacturing (ESDM) industry assured Kapil Sibal, minister of HRD and communication and IT, Government of India at Indian Semiconductor Association (ISA) Vision Summit 2012 held in Bengaluru on February 6th, 2012.

The 6 approaches listed by Sibal comprise—government plans to create electronics development fund of about `10,000 crore to support R&D, innovation, IPR development, technology transfer of IT, and nanoelectronics.

Secondly, by establishing a semiconductor Wafer labs; on April 20, 2011 the cabinet set a committee to set up a Wafer lab in India. Thirdly, the clearance of Preferential Market Access on February 2, 2012—the government has announced a procurement policy.

Fourthly, setting up a National Electronics Mission (NEM) which strives to achieve a turnover of $ 400 bn in the next 10 years. NEM would be implemented by autonomous electronics commission.

Fifth is, providing subsidies for modified chips and to identify various verticals of ESDM sector. Incentives would be extended for an investment made within a period of 10 years from the date of approval; this scheme would be available for 3 years from the date of notification. Sixth, setting up an Electronics Manufacturing Cluster (EMC)—it would be implemented through special purpose vehicle. EMC units ought to hold at least 51% of the stake capital of SVP and a single unit should hold 25%. Financial assistance would be extended—assistance for green field would be restricted to 50% of the project cost subject to a ceiling of `50 crore for every 100 acres of land; for brown field it would be restricted to 75% of the project cost subject to a ceiling of `50 crore.

Referring to Aakash tablet, he said, they would be launching Aakash 2 which is a much better, faster, and more efficient version of the Aakash that was launched. The current cost of Aakash is `2,276, ie, for 100,000 pieces. The cost would come down to `1,500 once the numbers increase to 1,000,000. Sibal said that half of the cost would be subsidized by the Government of India (GOI) and the remaining `750 would be funded by educational institutions; and it would be offered free for students. He also added that they are now going to diversify the production base and indigenize Aakash.

Speaking about the significance of developing ESDM industry in India he said, electronics is one of the fastest growing industry in the world, the industry is set to accelerate to 2.4 tn by 2020 from its present growth of 1.75 tn. ESDM industry in India needs strong attention—no country can afford to have an import bill of nearly $300 bn which would further increase in the coming years. Two, electronic is a metal resource that boosts other sectors which has high dependency on semi-conductors such as airline, automotive, etc. Three, semiconductor is at the heart of every device. India has around 120 semiconductor design companies and we develop nearly 2,000 chips and more then 20,000 engineers are engaged in chip designing. Annually India is contributing $2 bn in the chip designing. Hence we need to leverage this opportunity to ensure the development of the semiconductor manufacturing sector in India.

He stated that government has come up with a combination of 3 interdependent and synergistic policies—telecom, IT, and electronics manufacturing. These 3 policies together drive the national agenda for ICT and to foster health, rural, e-governance, banking services through technology.

He made a closing remark by emphasizing on electronics manufacturing policy which aims to create employment opportunities of $28 mn by 2020, to create 200 electronics hub and to achieve a turnover of $55 bn in the chip design and embedded software industry. He said this domain is an ideal investment opportunity for business and entrepreneurs.

180 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

Electronic Products’. Dr Shyam Vasudeva Rao, president and chief technology ofĮĐĞƌ͕ &ŽƌƵƐ ,ĞĂůƚŚ͖ ^ŚĂƌŽŶ ,Žůƚ͕ ƐĞŶŝŽƌ vice-president & general manager, SemiĐŽŶĚƵĐƚŽƌ ƵƐŝŶĞƐƐ 'ƌŽƵƉ͕ ZĂŵďƵƐ /ŶĐ͖ DĂƩĞŽ >ŽͲWƌĞƐƟ͕ /D^ 'ƌŽƵƉ͕ ǀŝĐĞͲƉƌĞƐŝĚĞŶƚ͕ ^LJƐƚĞŵƐ >Ăď Θ dĞĐŚŶŝĐĂů DĂƌŬĞƟŶŐ͕ ^dDŝĐƌŽĞůĞĐƚƌŽŶŝĐƐ͖ ^ĂŶũĂLJ 'ƵƉƚĂ͕ ƐĞŶŝŽƌ vice president, product engineering ƐŽůƵƟŽŶƐ͕ tŝƉƌŽ dĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ >ŝĂŵ Madden, corporate vice-president, Xilinx, /ŶĐ ǁĞƌĞ ƚŚĞ ƉĂƌƟĐŝƉĂŶƚƐ͘ DĂĚĚĞŶ ĞŶǀŝƐĂŐĞĚ &W' Ɛ ǁŽƵůĚ ďĞ rapidly deployed rather than SOCs as &W' Ɛ ŝŶǀŽůǀĞĚ ůĞƐƐĞƌ ĐŽƐƚƐ ƚŽ ŐĞƚ ƚŽ ƚŚĞ ŵĂƌŬĞƚƐ ƋƵŝĐŬĞƌ ĂŶĚ ĂůƐŽ ďĞĐĂƵƐĞ ƚŚĞLJ ŚĂĚ ĂĐĐŽŵŵŽĚĂƚĞĚ ŵŽƌĞ ĨƵŶĐƟŽŶĂůŝƟĞƐ͘ ĐĐŽƌĚŝŶŐ ƚŽ ,Žůƚ͕ ŶĞǁ ŵĞŵŽƌLJ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŽƵůĚ ĞǀŽůǀĞ ĂŶĚ ŝŶƚĞŐƌĂƟŽŶ ǁŽƵůĚ ĂƐƐƵŵĞ ŚŝŐŚĞƌ ƐŝŐŶŝĨŝĐĂŶĐĞ͘ >ŽWƌĞƐƚŝ threw light on the energy demands, he ĂĚĚĞĚ ƚŚĂƚ ƚŚĞ ŽƉƟŵŝnjĂƟŽŶ ŽĨ ĞŶĞƌŐLJ ĂŶĚ ƐŵĂƌƚ ŐƌŝĚ ƐŽůƵƟŽŶƐ ǁĞƌĞ ƚŚĞ ǁĂLJ ĨŽƌǁĂƌĚ͘ ,Ğ ĂůƐŽ ƐĂŝĚ ƚŚĂƚ ǁŝƌĞůĞƐƐ ĐŚĂƌŐŝŶŐ͕ ĞůŝŵŝŶĂƟŶŐ ƚŚĞ ŶĞĞĚ ŽĨ ĚĞĚŝĐĂƚĞĚ ƉŽǁĞƌ ĂĚĂƉƚŽƌƐ͕ ǁŽƵůĚ ďĞ ŝŶ ǀŽŐƵĞ͘ >ŽWƌĞƐƟ ďĞƩĞĚ ďŝŐ ŽŶ ŚĞĂůƚŚĐĂƌĞ ƐŽůƵƟŽŶƐ͕ ƚŽŽ͕ with wireless sensors and actuators aiding in remote healthcare service and 24-hour monitoring.

Dr Shyam Vasudeva Rao pointed, “ConŶĞĐƟǀŝƚLJ ŝƐ Ă ďŝŐ ĐŚĂůůĞŶŐĞ͕ ďƵƚ ŝƚ ŽƉĞŶƐ ƵƉ Ă ůŽƚ ŽĨ ŽƉƉŽƌƚƵŶŝƟĞƐ͘ dŚĞ ƚŽƉͲƚŚƌĞĞ ƚƌĞŶĚƐ ǁŽƵůĚ ďĞ D D^ Θ ŶĂŶŽ͕ ƌĞĂůͲƟŵĞ ŝŵĂŐĞ ƉƌŽĐĞƐƐŝŶŐ͕ ƵŶŝƋƵĞ 'WhƐ Θ ŵƵůƟĐŽƌĞ ^W͕ and micro-array for gene mapping, point of care/screening devices.”

Competing with Other Markets /Ŷ Ă ĐŽŵƉĂƌŝƐŽŶ ŽĨ /ŶĚŝĂŶ ŵĂƌŬĞƚ ǁŝƚŚ ŚŝŶĂ ĂŶĚ dĂŝǁĂŶĞƐĞ͕ WƌĂĚĞĞƉ E ŚŽŽƚ ƐĂŝĚ ƚŚĞ /ŶĚŝĂŶ ŵĂƌŬĞƚ ŚĂƐ ĂŵĂnjŝŶŐ ƚĂůĞŶƚ pool, excellent technology and a good ŵĂƌŬĞƚ ƚŽ ĐĂƚĞƌ ƚŽ͕ ďƵƚ ŝŶŶŽǀĂƟŽŶ ĂŶĚ manufacturing sectors must be focused and improved ŚŽǁĚŚƌLJ ƌĞŵĂƌŬĞĚ ŝŶ ƚŚĞ ĐŽŶƚĞdžƚ ŽĨ ĞŶƚĞƌƉƌŝƐĞƐ ĞLJĞŝŶŐ ƚŚĞ hŶŝƚĞĚ ^ƚĂƚĞƐ͕ ƚŚĂƚ India had missed the bus, especially in the ĐŽŶƚĞdžƚ ŽĨ ŚŝŶĂ͛Ɛ ŵĂƌŬĞƚ ŐƌŽǁŝŶŐ ƐŽ ďŝŐ ŽǀĞƌ ƚŚĞ ƉĂƐƚ ĨĞǁ LJĞĂƌƐ͕ ǁŝƚŚ ĐŽƵŶƚƌŝĞƐ ůŝŬĞ dĂŝǁĂŶ ĂŶĚ <ŽƌĞĂ ƌŝĚŝŶŐ ŽŶ ŝƚ͘ Malini N malinin@cybermedia.co.in

PERSPECTIVE

Mobile World Congress 2012—Smartphone and M2M Gaining Ground Mobile World Congress 2012 (MWC) saw smartphone launches from Huawei, HTC, ZTE, Sony Mobile, Nokia, and LG catering to the premium and mid segment. A day before the event, Huawei and Sony Mobile launched their smartphones.

Huawei launched the world’s fastest quad-core smartphone, the Ascend D1 Quad, an entertainment dynamo with high ĚĞĮŶŝƟŽŶ ƚŽƵĐŚƐĐƌĞĞŶ͕ ĂŶĚ ƉŽǁĞƌĨƵů ϯϮͲďŝƚ ƚƌƵĞ ĐŽůŽƌ ŐƌĂƉŚŝĐ ƉƌŽĐĞƐƐŽƌ͘ ^ŽŶLJ DŽďŝůĞ ƵŶǀĞŝůĞĚ ƚŚĞ ůĂƚĞƐƚ ĂĚĚŝƟŽŶƐ ƚŽ its Xperia NXT series, the new Xperia P and Xperia U. Xperia NXT series is a connected entertainment experience and ŝƐ ŝŶĐŽƌƉŽƌĂƟŶŐ ƚŚĞ ďĞƐƚ ŽĨ ^ŽŶLJ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ƉƌĞŵŝƵŵ ĞŶƚĞƌƚĂŝŶŵĞŶƚ͘ HTC unveiled its new HTC One series of smartphones catering to the premium segment with a new level of iconic ĚĞƐŝŐŶ͕ ĂŵĂnjŝŶŐ ĐĂŵĞƌĂ ĂŶĚ ĂƵƚŚĞŶƟĐ ƐŽƵŶĚ ĞdžƉĞƌŝĞŶĐĞ͘ d ůĂƵŶĐŚĞĚ ƌĂ ƐĞƌŝĞƐ͕ ŽŶĞ ŽĨ ƚŚĞ ƚŚŝŶŶĞƐƚ ƋƵĂĚͲĐŽƌĞ ĚĞǀŝĐĞƐ ĚĞůŝǀĞƌŝŶŐ ƐŝŐŶŝĮĐĂŶƚ ĂĚǀĂŶĐĞƐ ŝŶ ƉŽǁĞƌ͕ ŚŝŐŚͲĚĞĮŶŝƟŽŶ ŵƵůƟŵĞĚŝĂ ĐĂƉĂďŝůŝƟĞƐ͕ ĂŶĚ ĚĞƐŝŐŶ͘ EŽŬŝĂ ůĂƵŶĐŚĞĚ WƵƌĞǀŝĞǁ ϴϬϴ͕ Ă ϰϭ ŵĞŐĂƉŝdžĞů ďŝƚƐ ĐĂŵĞƌĂƉŚŽŶĞ ǁŝƚŚ ƐƵƉĞƌŚƵŵĂŶ ƉƌŽƉŽƌƟŽŶƐ͘ >' ĚŝƐƉůĂLJĞĚ KƉƟŵƵƐ ϯ D y ƐŵĂƌƚƉŚŽŶĞ ǁŝƚŚ ϯ ƉŚŽƚŽƐ ĂŶĚ ǀŝĚĞŽƐ͘ Dt ĂůƐŽ ƐĂǁ >ĂǀĂ /ŶƚĞƌŶĂƟŽŶĂů ĂŶĚ /ŶƚĞů ĂŶŶŽƵŶĐŝŶŐ ƚŚĞ ůĂƵŶĐŚ ŽĨ yK>K yϵϬϬ͕ /ŶĚŝĂ͛Ɛ ĮƌƐƚ ƐŵĂƌƚƉŚŽŶĞ ŝŶ DĂLJ͕ 2012 based on Intel’s smartphone reference design featuring the Intel Atom processor Z2460 with Intel hyper-threading ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ƐƵƉƉŽƌƟŶŐ ,^W н ǁŝƚŚ ƚŚĞ /ŶƚĞů yDD ϲϮϲϬ ƉůĂƞŽƌŵ͘ /ŶƚĞů ĂůƐŽ ƐŝŐŶĞĚ ƵƉ ƐƚƌĂƚĞŐŝĐ ŶĞǁ ĞŶŐĂŐĞŵĞŶƚƐ with Orange, ZTE, and Visa.

MWC also saw focus on mobile apps and M2M (machine to machine), a new area which will open up future revenue ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ŽƉĞƌĂƚŽƌƐ͘ DϮD ǁŝůů ĂůƐŽ ŚĞůƉ ŝŶ ĨĂĐŝůŝƚĂƟŶŐ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ŝŶ ĂƵƚŽŵŽďŝůĞ͕ ƐŵĂƌƚ ŵĞƚĞƌŝŶŐ͕ ƚƌĂĨĮĐ ŵĂŶĂŐĞŵĞŶƚ͕ ďƵŝůĚŝŶŐ ĂƵƚŽŵĂƟŽŶ͕ ŚĞĂůƚŚĐĂƌĞ͕ ƐĞĐƵƌŝƚLJ ĂŶĚ ŽƚŚĞƌƐ͘ ĐĐŽƌĚŝŶŐ ƚŽ DĂĐŚŝŶĂ ZĞƐĞĂƌĐŚ͕ ƚŚĞ ŶƵŵďĞƌ ŽĨ ĐŽŶŶĞĐƚĞĚ ĚĞǀŝĐĞƐ ǁŽƌůĚǁŝĚĞ ǁŝůů ƌĞĂĐŚ Ϯϰ ďŶ ďLJ ϮϬϮϬ ĂŶĚ ŝƚ ǁŝůů ŚĞůƉ ŝŶ ĐƌĞĂƟŶŐ Ă ŐůŽďĂů ďƵƐŝŶĞƐƐ ŝŵƉĂĐƚ ǁŽƌƚŚ Ψϰ͘ϱ ƚŶ͘ DϮD ǁŝůů ĂůƐŽ ŚĞůƉ ŝŶ ƌĞǀĞŶƵĞ ĞŶŚĂŶĐĞŵĞŶƚ͕ ĐŽƐƚ ƌĞĚƵĐƟŽŶ ĂŶĚ ƐĞƌǀŝĐĞ ŝŵƉƌŽǀĞŵĞŶƚƐ͘ &Žƌ ƐƉĞĞĚŝŶŐ DϮD͕ ϯ'WW ĂůŽŶŐ ǁŝƚŚ ^ ͕ ŚŝŶĂ͖ d/^͕ h^͖ d/ ͕ h^͖ d^/͕ ƵƌŽƉĞ͖ dd ͕ :ĂƉĂŶ͖ Z/ ͕ :ĂƉĂŶ͖ ĂŶĚ dd ͕ <ŽƌĞĂ ĂƌĞ ũŽŝŶŝŶŐ ŚĂŶĚƐ ƚŽ ĨŽƌŵ ŽŶĞ DϮD ƐƚĂŶĚĂƌĚƐ ŽƌŐĂŶŝnjĂƟŽŶ͘ dŚŝƐ ďŽĚLJ ǁŝůů ŚĞůƉ ŝŶ ůĂLJŝŶŐ ĚŽǁŶ DϮD ƐƚĂŶĚĂƌĚƐ ĨŽƌ ĚŝīĞƌĞŶƚ ǀĞƌƟĐĂůƐ ĂůŽŶŐ ǁŝƚŚ ůĞĂĚŝŶŐ ŝŶĚƵƐƚƌLJ ĂƐƐŽĐŝĂƟŽŶƐ ŝŶ ĚŝīĞƌĞŶƚ ǀĞƌƟĐĂůƐ͘ KŶĐĞ ƚŚĞ ƵŶŝĮĞĚ ǀĞƌƐŝŽŶ ŽĨ ƐĞƌǀŝĐĞ ůĂLJĞƌ ƐƚĂŶĚĂƌĚ ĨŽƌ DϮD ŝƐ ĂĐĐĞƉƚĞĚ ďLJ ƚŚĞ ƐƚĂŶĚĂƌĚ ďŽĚLJ͕ ǁĞ ĐĂŶ ĞdžƉĞĐƚ ĐŽŵŵĞƌĐŝĂů ƉƌŽĚƵĐƚͬƐŽůƵƟŽŶ ƌĞůĂƚĞĚ ƚŽ DϮD by 2014. dŚĞ DŽďŝůĞ tŽƌůĚ ŽŶŐƌĞƐƐ ϮϬϭϮ ǁĂƐ Ă ďŝŐ Śŝƚ ĂƐ ŝƚ ǁĂƐ ĂƩĞŶĚĞĚ ďLJ ŵŽƌĞ ƚŚĂŶ ϲϳ͕ϬϬϬ ǀŝƐŝƚŽƌƐ ĨƌŽŵ ϮϬϱ ĐŽƵŶƚƌŝĞƐ͘ dŚĞ ĨŽƵƌͲĚĂLJ ĐŽŶĨĞƌĞŶĐĞ ĂŶĚ ĞdžŚŝďŝƟŽŶ ǁĂƐ ĂƩĞŶĚĞĚ ďLJ ϯ͕ϱϬϬ KƐ ĨƌŽŵ ĂĐƌŽƐƐ ƚŚĞ ƐƉĞĐƚƌƵŵͶďĞ ŝƚ ŵŽďŝůĞ ŽƉĞƌĂƚŽƌƐ͕ ƐŽŌǁĂƌĞ ĐŽŵƉĂŶŝĞƐ͕ ĞƋƵŝƉŵĞŶƚ ƉƌŽǀŝĚĞƌƐ͕ ŝŶƚĞƌŶĞƚ ƉůĂLJĞƌƐ ĂŶĚ ŵĞĚŝĂ ĂŶĚ ĞŶƚĞƌƚĂŝŶŵĞŶƚ ŽƌŐĂŶŝnjĂƟŽŶƐ͕ ĂƐ ǁĞůů ĂƐ ŐŽǀĞƌŶŵĞŶƚ ĚĞůĞŐĂƟŽŶƐ ĨƌŽŵ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ ƉĂƌƚ ĨƌŽŵ ƚŚŝƐ͕ ƚŚĞ ĐŽŶŐƌĞƐƐ ĂůƐŽ ƐĂǁ ƉĂƌƟĐŝƉĂƟŽŶ ĨƌŽŵ ŽƚŚĞƌ ǀĞƌƟĐĂůƐͶďĞ ŝƚ ĂƵƚŽŵŽƟǀĞ͕ ŚĞĂůƚŚ͕ ĮŶĂŶĐĞ͕ ĂŶĚ ŽƚŚĞƌƐ͘ /Ŷ ƚĞƌŵƐ ŽĨ ƐƉĂĐĞ͕ ƚŚĞ ĐŽŶŐƌĞƐƐ ŚŽƐƚĞĚ ŵŽƌĞ ƚŚĂŶ ϭ͕ϱϬϬ ĐŽŵƉĂŶŝĞƐ ǁŚŝĐŚ ŽĐĐƵƉŝĞĚ ϳϬ͕ϱϬϬ ƐƋ ŵƚƐ ŽĨ ĞdžŚŝďŝƟŽŶ ĂŶĚ ďƵƐŝŶĞƐƐ ŵĞĞƟŶŐ ĂƌĞĂ͘ dŚŝƐ LJĞĂƌ ƚŚĞ ĨŽĐƵƐ ǁĂƐ ŽŶ ƐŵĂƌƚƉŚŽŶĞ͕ DϮD͕ ĐůŽƵĚ ĐŽŵƉƵƟŶŐ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ͘ ƉĂƌƚ ĨƌŽŵ Ăůů ƚŚŝƐ ƚŚĞ Dt ƐƚƌĞƐƐĞĚ ŽŶ ĞŵďĞĚĚĞĚ ŵŽďŝůĞ͕ ŵŽďŝůĞ ĂĚǀĞƌƟƐŝŶŐ͕ ŵŽďŝůĞ ŚĞĂůƚŚ͕ ŵŽďŝůĞ ŵŽŶĞLJ͕ ĂŶĚ ŶĞdžƚͲŐĞŶĞƌĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ͘ gies.

Pravin Prashant pravinp@cybermedia.co.in 182 | VOICE&DATA | MAR 2012 | voicendata.com | A CyberMedia Publication

DL(S)17/3114/2012-14 Licensed to Post WPP. U(C)199/2009-2011

RNI No.59233/94 Posting Date: 4&5 of every month. Posted at Lodi Road HPO.

Bringing you Closer

“Multi Managed

Vendor

Services”

Customizable Solution for your requirements

x x x

Field Maintenance

Help Desk

Network Surveillance

Performance Management

Configuration Management

Security Management

Software Support and Update

Third Party Vendor Management

Network Optimization

Network Capacity Planning and Management

ZTE Managed Services release the operators from complicated and time-consuming network issues with professional and costeffective solutions.

In today’s competitive market, operators focus is to cut down expenses and improve the margin.

Flexible Customized Cost Effective

A way to do so is to reduce the operating costs.

Network operation consumes a large part of the operating costs.

ZTE Managed Services is a solution for addressing this demand through its Managed Services offerings.

In addition, ZTE also undertake management of equipment techniques and operation’s personnel, enabling the operators to focus on the core business elements e.g. strategies, marketing, sales, billing and future expansions.

For further details visit

www.zte.com.cn