City centre 2 by DATAstudio

Wall of Awareness 26 October 2017

INTRODUCTION

This course is referred to as Theory and Practice of the Public Domain and is part of the Urbanism and Urban Architecture department of the Faculty of the Built Environment at the Eindhoven University of Technology. Public spaces within the public domain are an integral part of the culture of cities, often shaping a city’s image and identity. In groups of four, students were challenged to define their vision of the public space and public domain at large for an assigned location in the city of Eindhoven. Along the process, the selected groups attempted to develop integral recommendations and an intervention on data awareness for a specific target location – in our case the 18 Septemberplein (Eindhoven) – resulting in the poster displayed in front of you. Goal of intervention - Giving people more insight in gathered data by implementing a clear interactive, transparent easy-to-use screen, that generates more transparency about data, in a funny and educative way. While simultaneously solving several local

Location - 18 Septemberplein, Eindhoven Past: Historical entrance to Eindhoven City Centre Nowadays: Plain square with low sense of atmosphere and lacking historical vibe

issues, such as more places to sit, more green, and less cycling traffic.

Qualitative analysis - Interviews

Quantitative analysis - location analyses

- Use of technology; - Quality of space unique respondents; - Data responsibility.

- Analysis of traffic flows - Analysis of public facilities - Analysis of supply: real estate and retail - Analysis of lightning

METHODOLOGY

Qualitative and Quantitative analysis

WALL OF AWARE WALL OF AW Subtitle

Rik Aussems, Celine Bรถhmer, Mark v

Rik Aussems, Celine Bรถhmer, Mark van Esdon

ubtitle Subtitle

<25

25-55

>55

Aussems, Celine Bรถhmer, Mark Pvan Esdonk, Daan 8.0% Mooren /l Rik<25Aussems, Celine Bรถhmer, Mark van Esdon 25-55 >55 18 S IAzzA

ARDINOISSTRAAT

ANALYSIS

EPTEMBEPlEIN

DEMER/HERMANUS BOExSTRAAT MARkT

50% 27% 15%

8.0% 18 SEPTEMBEPlEIN 50% 25-55 >55 ERMANUS <25 DEMER/H 25-55 >55 27% BOExSTRAAT MARkT lARDINOISSTRAAT Information and Intervention location 8.0% Infographics - General15% P IAzzA /l ARDINOISSTRAAT Both CBS as the qualitative analysis state Out of the qualitative 8.0% analysis we conducted 8 SEPTEMBEPlEINthat the most represented 50% age group is 25 the preferred locations for an intervention. EPTEMBEPlEIN OutSof the qualitative analysis The 18 Septemberplein seems to be the 50% NEEDS DEMER/HERMANUStill 45 year. 18 27% conclude that the age-group 30-55 year most relevant location. IMPROVEMENT BOExSTRAATwe DEMER/HERMANUS is most relevant for a new intervention and 27% BOExSTRAAT MARkTtherefore our targetgroup 15% MARkT 15%

ALYSIS

PIAzzA/lARDINOISSTRAAT

ubtitleSubtitleSubtitle

Aussems, Bรถhmer, Celine Mark Rik van Aussems, Bรถhmer, Esdonk, Celine Mark Daan Rikvan Aussems, Bรถhmer, Mooren Esdonk, Mark Celine Daan van Bรถhmer, Mooren Esdonk, Mark Daanvan Mooren Esdonk, Daan Mooren Quotes

? >55

/lARDINOISSTRAAT 8.0%

ANALYSIS

18 SEPTEMBEPlEIN 50% DEMER/HERMANUS 27% BOExSTRAAT M ARkT 15%

DS MENT

<25

25-55

>55

PIAzzA/lARDINOISSTRAAT 8.0%

<25

NEEDS IMPROVEMENT

25-55

Maps

Quotes

Maps

Quotes

>55

PIAzzA/lARDINOISSTRAAT 8.0%

18 SEPTEMBEPlEIN 50% DEMER/HERMANUS 27% BOExSTRAAT M ARkT 15%

ANALYSIS

25-55

Quotes

8.0% 50% 27% 15%

18 SEPTEMBEPlEIN 50% DEMER/HERMANUS 27% BOExSTRAAT MARkT 15%

NEEDS IMPROVEMENT

Infographics46% - Responsibility City centre 100% 80% and 85% 80% 85% 80% 85% 80% 46% 46% 100% 46%100% 46% of theBElIEVES respondents 85% of theIS respondents is BElIEVES THE THE THE THE THINkS THE IS Most CURIOUS BElIEVES respondents THINkS IS (80%) CURIOUS BElIEVES BElIEVES THINkS CURIOUS BElIEVES BElIEVESTTHE HINkS THE EINDHOVEN EINDHOVEN Eindhoven EINDHOVEN about EINDHOVEN THAT ONlY ABOUT THAT ONlY MUNICIPAlITY ABOUT THAT ONlY MUNICIPAlITY ABOUTTHAT ONlYMUNICIPAlITY believes only trafficCITY data think the curious interventions ISCITY CENTRE ISCITY CENTRE IS CITY CENTRE TRAFFICkINg CENTRE TECHNOlOgY TRAFFICkINg TECHNOlOgY TRAFFICkINg TECHNOlOgY TRAFFICkINg RESPONSIBlE SAFETY HAS 42% A NICE AND AND NEW SAFETY HAS A has NICE NEW AND SAFETY RESPONSIBlE HAS Anew NICE AND NEW AND SAFETYRESPONSIBlE HAS A NICE should be AND gathered, city centre aAND nice and technologies. 15% NEW DATA SHOUlD ATMOSPHERE INTERVENTIONS DATA SHOUlD FOR ATMOSPHERE INTERVENTIONS DATA SHOUlD FOR NEW ATMOSPHERE INTERVENTIONS DATA SHOUlD FOR NEW ATMOSPHERE thinks onlyBEgeneral data is atmosphere. The rest is not. INTERVENTIONS INTERVENTIONS gATHERED BE gATHEREDINTERVENTIONS BE gATHERED BE gATHERED important and 12% prefers regard the atmosphere that only environmetal data as cold (9%) or with no is gathered. character (17%) WN BUT TOSHIFT FIT YOUR UP OR NEEDS DOWN BUT TO FIT SHIFT YOUR UP NEEDS OR DOWN BUT TO FIT YOUR NEEDS BUT

? 85%

100%

AllIS CURIOUS respondents (100%) BElIEVES THE ABOUT believe theMUNICIPAlITY municipality is IS TECHNOlOgY RESPONSIBlE AND NEW responsible for conducting FOR NEW INTERVENTIONS interventions. 52% thinks INTERVENTIONS that citizens or companies should be involved besides the municipality.

ISTANCE MAINTAIN THIS DISTANCE MAINTAIN THIS DISTANCE C.B.

CURIOUSITY

C.B. CURIOUSITY

C.B.

C.B. C.B.

Maps

ANALYSIS

? NEEDS IMPROVEMENT

46%

80%

85%

100%

BElIEVES

THINkS THE EINDHOVEN

IS CURIOUS

BElIEVES THE

THAT ONlY

ABOUT

MUNICIPAlITY

TRAFFICkINg

CITY CENTRE

TECHNOlOgY

AND SAFETY

HAS A NICE

AND NEW

RESPONSIBlE

DATA SHOUlD

ATMOSPHERE

INTERVENTIONS

HIFT UP OR DOWN TO FIT YOUR NEEDS BUT AINTAIN THIS Out of DISTANCE the qualitative analysis, four different

subject were deduced eligible for improvement regarding the 18 Septemberplein. CURIOUSITY The largest group (31%) are the traffic flows of pedestrians and cyclists. The second group (23%) isTRAFFIC the amount of greenAWARENESS on the square.

kEY

FOR NEW INTERVENTIONS

BE gATHERED

Infographics - City centre

And the third and fourth group (both 19%) are the amount of lightning and the possibility for interaction between people. Some respondents think no improvements were needed. CITY

BEACON

C.B.

Location Analysis - Traffic flows

The blue dots represent five pedestrians, while the white dots represent 1 cyclist. From these observed data points we drew a line, representing the average traffic flow. The map shows that it is a quite complex square. There are cyclist and pedestrian flows crossing each

other. In addition, busy nodes with many people are clustering in the middle. Our intervention should prevent cyclists to use this square and avoid busy nodes.

Location analysis - Public facilities (seating)

From the questionnaire we concluded that there were too little public facilities such as seating. To verify this conclusion, we checked how many places to sit there are on the square through observation, and the map shows, there are five major places to sit. Which are almost always full

during the day. Much room for new seating.

Location Analysis - Real Estate/Retail (shopping supply)

To determine the kind of square we are dealing with, we had to check the type and amount of facilities in the surrounding buildings. This map gives an overview of those types, resulting in a few very large shops such as the Bijenkorf, C&A, Mediamarkt, and Primark, directly to the square.

Further to the city centre the smaller shops are located. This combination of scales is unique and the large shops and façade may be the reason for the ‘coldness’ some of the respondents described in the questionnaire.

Location analysis - Lightning

Since the atmosphere is an important factor in our research, the existing lights are mapped through observation by night. The orange lights are large spots on the roof of Piazza, pointing on the square, giving a minimum amount of general light. The light blue dots are tiles of glass

that light up and makes the square more playful and a bit mystic. The yellow lights are street lanterns. From this analysis can be concluded that it is quite dark, and that there is room for more light during the night, which was in line with the responds in the questionnaire.

ATMOSPHERE

INTERVENTIONS

FOR NEW INTERVENTIONS INTERVENTIONS

A A

DATA SHOUlD BE gATHERED BE gATHERED

HIFT UP OR DOWN TO FIT YOUR NEEDS BUT SHIFT UP OR DOWN TO FIT YOUR NEEDS BUT MAINTAIN THIS DISTANCE MAINTAIN THIS DISTANCE CURIOUSITY CURIOUSITY TRAFFIC TRAFFIC

AWARENESS AWARENESS kEY kEY WORDS WORDS

PUBlIC PUBlIC

INTERACTION INTERACTION

?? Out of the qualitative and quantitative analysis we obtained? five keywords enabling to generate ? Infographics - Keywords

C.B.

CITY CITY BEACON BEACON

C.B.

C.B. C.B.

C.B.

CURIOUSITY CURIOUSITY

C.B.

is present. At this moment, the city beacons are not enabled because of privacy issues. Making D ATA possible interventions. Trafic flows and need DATA the data gathered with these beacons aware to AWARENESS te be improved, curiousity and interaction are the public, improves the acceptation of these AWARENESS already present but not encouraged and a large beacons. demand for more and better (data) awareness

C.B.

BRAN B

“The

area lacks a presence of public

facilities like functional street furniture”

“The

square has random traffic flows

lacking a clear order”

RESULTS

“Not much green space and greenery is present” “...no

“The area has not enough interactional opportunities”

clear expression of Eindhoven’s

SMART-city branding”

“...lacks atmosphere...is supposed to be the Northern Gateway of the city center” Issues

Creating and using the existing curiosity among users Connecting 18 Septemberplein to city centre, both spatial and socially Combining technology interventions while aiming for an optimal solution (e.g. route guiding, communication and information provision)

Adapting technology, while creating a pleasant feeling at the same time

Challenges

Transforming the traffic square into a place to stay. Generating personal interaction, better atmosphere and a stronger connection with Eindhoven

CIPAlITY NOlOgY

DSNEW

ONSIBlE ENTIONS NEW

IS RESPONSIBlE FOR NEW INTERVENTIONS

ENTIONS

C.B. C.B. C.B. C.B.

C.B.

N A BR

DESIGN BRAND

C.B. C.B.

C.B.

C.B. C.B.

BRAND

The data gathered with the city beacons INTERACTION INTERACTION should be made visible on a central spot in the city centre of Eindhoven. The 18 Septemberplein is a good location for such data representations. Not only the data will be made visible to

Concept

CITY CITY BEACON also branding of Eindhoven BEACON

the public, but (Smart City) will be made possible. Interaction among people and between lIgHT people and data will be improved. Traffic lIgHT flows will adapt itself to the intervention.

ANALYSIS

? NEEDS IMPROVEMENT

46%

80%

85%

100%

BElIEVES

THINkS THE EINDHOVEN

IS CURIOUS

BElIEVES THE

THAT ONlY

ABOUT

MUNICIPAlITY

TRAFFICkINg

CITY CENTRE

TECHNOlOgY

AND SAFETY

HAS A NICE

AND NEW

DATA SHOUlD

ATMOSPHERE

INTERVENTIONS

IS RESPONSIBlE FOR NEW INTERVENTIONS

BE gATHERED

SHIFT UP OR DOWN TO FIT YOUR NEEDS BUT MAINTAIN THIS DISTANCE C.B.

CURIOUSITY

PUBlIC

INTERACTION

C.B.

kEY WORDS

CITY BEACON

AWARENESS

TRAFFIC

C.B.

CURIOUSITY

? ?

C.B.

BRAND

C.B.

DATA AWARENESS

CITY BEACON

INTERACTION

C.B.

lIgHT

Wall of awareness

The main intervention will be a wide functioning, interactive and transparent datascreen which is integrated into a public facility. The transparent character of the screen prevents the square from being cut in half and prevents losing visibility, and allows users to interact with the

screen from both sides. In addition, the wall of awareness functions as public facility (benches) assisted by the ‘mushroom-shaped’ seats known from the train station resulting in various interactive ‘clusters’ across the square. Besides the interactive character, the Wall of Awareness

Branding - We Are Eindhoven

shows actual information monitored by the existing city-beacons to create a sense of dataawareness and being more transparent. Eindhovenâ&#x20AC;&#x2122;s branding strategy is built on being a smart-city. However, respondents have rightfully

addressed the lacking physical image of this strategy within the public spaces. The widely familiar WE EINDHOVEN signs, which arenâ&#x20AC;&#x2122;t very strategically places at the moment, will be placed at the very centre spot of the 18 Septemberplein, functioning both as landmark and a data beacon.

Client: A ‘partnership’ of the Eindhoven University of Technology and NAi, the Dutch Architectural Institute r.i.m.aussems@student.tue.nl c.bohmer@student.tue.nl m.j.v.esdonk@student.tue.nl d.j.mooren@student.tue.nl

Supervisors Chris Steenhuis Sukanya Krishnamurthy Mateo Basso

Personal Information

CONTACT

Authors Rik I.M. Aussems: Celine Böhmer: Mark J. Esdonk, van: Daan J. Mooren: