TV-STRIJP DAAN CLERCX, BART GEURTS, WARD KROMHOUT, NIELS VERDONK PAGE. ANALYSIS 6. 8. 24. 26. 38. 42.
STRIJP-S HISTORY STRIJP-S DATA INTERVIEWEES INTERVIEW RESULTS QUOTES CONCLUSIONS DESIGN
46. 50. 52. 58.
2
WHAT WHO HOW WHERE SCENARIOS FINAL IMAGE
CONTENT
IN THIS INTERVENTION WE SEARCHED TO BRIDGE THE GAP BETWEEN DESIGNERS AND VISITORS OF STRIJP-S. THIS IS BECAUSE WE FOUND OUT, BY USING INTERVIEWS AND INVESTIGATING IN THE HISTORY OF STRIJP-S, THAT THERE IS A GAP BETWEEN THESE GROUPS. THE INTERVENTION LOOKS LIKE AN OLD SCHOOL TELEVISION TO SHOW THE HISTORY OF THIS NEIGHBORHOOD OF AN AREA CREATED BY THE COMPANY PHILIPS. ON THE TELEVISION DESIGNERS CAN PRESENT THEIR IDEAS AND THE VISITORS CAN COMMENT ON THE DESIGNS. THE FEEDBACK CAN BE USED TO IMPROVE THE DESIGN. THE VISITORS WILL ALSO LEARN ABOUT THE NEW TECHNOLOGIES DESIGNED IN STRIJP-S. 3
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ANALYSIS
STRIJP-S HISTORY
1900
1920: Foundation of Strijp-S
1920-1980: forbidden city
1920-1980: forbidden city 6
1990: Philips leaves Strijp-S
2004: Sold to Parkbeheer
2017: Booming District
2012: First Lofts
2017 7
ANALYSIS
STRIJP-S DATA
Population 1000 50.000
0 8
2006
2016
0
THE POPULATION OF STRIJP-S IS BOOMING SINCE 2004 9
10
80 jaar
STRIJP-S DATA
40 jaar
0 jaar
ANALYSIS
RESIDENTS RANGE MAINLY FROM AGE 20 TO 40 11
ANALYSIS
STRIJP-S DATA
H Single Couple With Kids
12
MOST HOUSEHOLDS ARE SINGLE AND WITHOUT KIDS 13
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ANALYSIS
Strijp-S
16
So ci
ousing h al or Sal F F e
Rent or
For Rent For Sale
STRIJP-S DATA
Eindhoven
ALMOST ALL HOUSES ARE FOR RENT 17
ANALYSIS
STRIJP-S DATA
100%
63% 73%
0% 18
ALL HOUSES ARE MULTI-FAMILY HOUSES 19
ANALYSIS
STRIJP-S DATA
NUMBER OF COMPANIES
531 20
THERE ARE A LOT OF COMPANIES AND CREATIVE START-UPS 21
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ANALYSIS
INTERVIEWEES
Gender
41
Participants 24
France
17
24
Lybia
NL
41 PARTICIPANTS WERE INTERVIEWED IN STRIJP-S USING A SMALL QUESTIONAIRE. WE ASKED ABOUT THE USE OF TECHNOLOGY IN PUBLIC SPACE, WILLINGNESS TO SHARE DATA AND ABOUT THEIR TOUGHTS OF STRIJP-S.
41%
7%
0-20 20-40 40-60 60+
33% 7 14 16 4 25
ANALYSIS
INTERVIEW RESULTS
29% 26
thinks all collected data should be anonymous
A SUBSTANTIAL PART OF THE INTERVIEWEES EMPHASIZED THE IMPORTANCE OF ANONIMITY OF DATA
27
ANALYSIS
INTERVIEW RESULTS
62% thinks too much data is being stored 28
MOST PEOPLE THINK TOO MUCH DATA IS BEING STORED
29
ANALYSIS
INTERVIEW RESULTS
Be
refull ca
What do you think of using technology in public space?
blem with it pro
30
o N
o D
e t lik o n
ALMOST HALF OF THE PEOPLE ARE CAUTIOUS TO USE TECHNOLOGY IN PUBLIC SPACE
31
ANALYSIS
90% 84%
32
INTERVIEW RESULTS
of participants likes Strijp-S
of participants wants to share personal data to improve Strijp-S
MANY PEOPLE LIKE STRIJP-S AND WANT TO CONTRIBUTE TO IMPROVE THE NEIGHBORHOOD
33
ANALYSIS
67% 45%
34
STRIJP-S DATA
of 0-40 years old wants to know more about technology
of 40+ years old wants to know more about technology
MANY PEOPLE ARE INTERESTED IN KNOWING MORE ABOUT TECHNOLOGY, ESPECIALLY YOUNGER ONES. 35
ANALYSIS
INTERVIEW RESULTS
What do you use technology for?
Communication Study / work Entertainment Information Navigation Comfort
30% 24% 16% 13% 10% 7%
WHILE SOME USE TECHNOLOGY FOR EVERYTHING, OTHERS USE IT ONLY FOR COMUNICATION
ANALYSIS
QUOTES
“The St. Lucas school has changed the neighborhood. It has become more busy” Vera, 26
“Eindhoven changes quickly the last years!”
“I feel a separation between TDK (technology, design and knowledge) and the ordanary people. [...] Strijp-S stays a bastion” Eric Rooijakkers (ED, 2017)
38
“Strijp-S has been changed during the last century” Anonymous reaction to Eric Rooijakkers
THE CHANGE OF EINDHOVEN HAS LEFT SOME BEHIND, THE TECHNOLOGY GAP IS BROADENING
39
ANALYSIS
QUOTES
“I use my mobile phone for everything, for information, appointments, public transport, for contact etc.” Stef, 28
“I use my mobile phone very little, only to contact people” Anonymous, 52
40
“Yes, I would definitely like to know more about it.” Tom, 58
THERE IS A BIG DIFFERENCE IN USE OF TECHNOLOGY
41
ANALYSIS
42
CONCLUSIONS
STRIJP-S IS LOSING ITS CHARACTER DISTANCE BETWEEN DESIGNERS AND VISITORS & RESIDENTS OF STRIJP-S BIG DIFFERENCE IN KNOWLEGDE OF TECHNOLOGY 43
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DESIGN
0UIFS QFPQMF GFFECBDL
8IBU
‘’The idea has some great potential but has to be developed further.’’
%FTJHO JEFB 4FOE 'FFECBDL 46
‘’Unclear design, not user friendly.’’ Please send additional feedback to strijp@tube.com
5FMFWJTJPO GPS EFTJHOFST UP FYQPTF UIFJS JEFBT
.PSF JOGP
WHAT
A TELEVISION WHERE DESIGNERS CAN DISPLAY THEIR DESIGNS AND FEEDBACK ON THE DESIGN IS SHOWED
47
GFFECBDL %FTJHO JEFB 4FOE 'FFECBDL
DESIGN
5FMFWJTJPO GPS EFTJHOFST UP FYQPTF UIFJS JEFBT
WHAT
.PSF JOGP %JTMJLF CVUUPO
-JLF CVUUPO
3FNPUF DPOUSPMMFS GPS UIF QVCMJD UP VOEFSTUBOE OFX UFDIOPMPHZ BOE HJWF BOE PQOJOJPO 48
A REMOTE CONTROLLER TO SEND FEEDBACK TO THE DESIGNERS
49
DESIGN
8IP t %FTJHOFST GSPN 4USJKQ 4
t 1PTTJCMF PUIFST
50
WHO
DESIGNERS IN STRIJP-S CAN DISPLAY THEIR DESIGNS. OTHER DESIGNERS SUCH AS: THE DESIGN ACADEMY, TU/E, PHILLIPS AND SINTÂ LUCAS CAN USE IT TOO. 51
DESIGN
)PX
HOW
‘’The idea has some great potential but has to be developed further.’’
‘’Unclear design, not user friendly.’’ Please send additional feedback to strijp@tube.com
52
8IFO QFPQMF MJLF UIF EFTJHO UIF UFMF UVSOT QJOL
O UIF UFMF
WHEN PEOPLE LIKE THE DESIGN, THE TELEVISION TURNS PINK
53
8IFO QFPQMF MJLF UIF EFTJHO UIF UFMF UVSOT QJOL DESIGN
HOW
‘’The idea has some great potential but has to be developed further.’’
Please send additional feedback to strijp@tube.com
54
8IFO QFPQMF EJTMJLF UIF EFTJHO UIF UFMF UVSOT CMVF
O UIF UFMF
TJHO UIF
WHEN PEOPLE DISLIKE THE DESIGN, THE TELEVISION TURNS BLUE
55
8IFO QFPQMF EJTMJLF UIF EFTJHO UIF UFMF UVSOT CMVF DESIGN
HOW
‘’The idea has some great potential but has to be developed further.’’
‘’Unclear design, not user friendly.’’ Please send additional feedback to strijp@tube.com
56
8IFO UIF UFMF EPFT OPU HFU JOQVU UIF BWFSBHF JT TIPXO USPVHI DPMPS
TJHO UIF
OQVU UIF DPMPS
AFTER SOME SECONDS, THE AVERAGE SCORE IS DISPLAYED. FEEDBACK IS SENT TO THE DESIGNERS AND SHOWED ON THE DISPLAY. 57
DESIGN
WHERE
CONTROLLER
An
ton
TO R
EN A
LL EE
Ge
rar d
58
SCREEN
ON THE TORENALLEE THE SCREEN WILL BE VISIBLE FOR THE DESIGNERS AND FOR VISITORS OF STRIJP-S
59
SKETCH YOUR DESIGN HERE
GIVE FEEDBACK HERE!
SCENARIOS DESIGN A DESIGNER HAS AN IDEA. THE IDEA IS PRESENTED ON THE TELEVISION. THE DESIGNER GETS FEED-
Is my idea good?
62
Feedback from citizens should be helpful.
I can show my idea on that screen!
BACK ON THE DESIGN SO THAT THE DESIGNS CAN BE IMPROVED.
The comments made my idea better!
The statistics are directly presented.
63
DESIGN
SCENARIOS
VISITORS OF STRIJP-S ARE ATTRACTED BY THE BIG TELEVISION. THEY LEARN ABOUT
That screen looks interesting.
64
It shows a new product, I like it.
WHAT IS GOING ON IN STRIJP-S BY WATCHING THE SCREEN. THEY CAN SENT FEEDBACK IF THEY WANT. Let’s give feedback
There is a lot going on in Strijp-S.
It is nice to be more involved!
65