Duangkamol Portfolio

Page 1

Duangkamol J. Communication Portfolio


Work Experience Mar 2004 – Nov 2005

Dec 2005 – Dec 2006

304 Industrial Park I & II

A A Paper & Stationery Co., Ltd.

PR & Marketing Executive

Jan 2007 – Jun 2012

June 2012 – Nov 2016

Nov 2016Present

Bureau Veritas (Thailand) Ltd.

Covidien (Thailand) Ltd.

Medtronic (Thailand) Ltd.

Marketing Executive

Marketing Communication Executive

Senior Marketing Communication Executive

Senior Marketing Executive

- 304IP journal editor (design, publishing & distribution)

- Media purchasing plan (Tuk-tuk ads, billboard etc.)

- Internal and external communications

- Submit new releases to Thai, English, Chinese, and Japanese journalists

- Create marketing promotional material (leaflet, mock-up, standee etc.)

- external communications: brochures, newsletter, print ads, calendar, new year card, press release and other material.

- Press clipping & media monitoring - Organized industrial tour and press tour - Initiate activity for customer (annual golf, car rally, seminar etc.) - Media plan – ads in newspaper and billboard - Liaison with PR agency for press conference. - Photographer

- Conducted research on media habits - Designed and reviewed advertisement artworks - Developed content on company’s website

- Marketing event exhibitions, seminars and certification ceremony, - Media and communication plan and budget - Liaison with PR & advertising agency - Analysis media and PR values - Content on company web and social media (facebook, twitter)

- Develop marketing material (brochure, display, exhibition, advertising and promotional material, etc - Internal and external communication events (CSR, Town Hall, KOM, MOU signing, Symposium and workshop) - Work with PR agency for special event (Gammatron expand plant) - Personal assistant to MD/Country head - Philanthropy Liaison for Thailand - Photographer

- Develop and implement patient awareness program - Work with HCPs to drive patient awareness project - Manage internal and external communication events - Internal and external communications (exhibition, display, e-newletter, KOM etc.) - Special assignment: Philanthropy Liaison for Thailand to develop and implement CSR project - Photographer


Portfolio @ 304IP

304IP Newsletter – editor & design

Advertising: newspaper, billboard and signage

Arrange and take a photo  Investor visit and seminar  Ground breaking ceremony  Grand opening ceremony  Annual Golf  Press tour (invited governor of province, government official organization; BOI, Ministry of industrial etc.

Co-sponsor TV Program: Car rally with Panorama Discovery Channel 5


Work Experience Mar 2004 – Nov 2005

Dec 2005 – Dec 2006

304 Industrial Park I & II

A A Paper & Stationery Co., Ltd.

PR & Marketing Executive

Jan 2007 – Jun 2012

June 2012 – Nov 2016

Nov 2016Present

Bureau Veritas (Thailand) Ltd.

Covidien (Thailand) Ltd.

Medtronic (Thailand) Ltd.

Marketing Executive

Marketing Communication Executive

Senior Marketing Communication Executive

Senior Marketing Executive

- 304IP journal editor (design, publishing & distribution)

- Media purchasing plan (Tuk-tuk ads, billboard etc.)

- Internal and external communications

- Submit new releases to Thai, English, Chinese, and Japanese journalists

- Create marketing promotional material (leaflet, mock-up, standee etc.)

- external communications: brochures, newsletter, print ads, calendar, new year card, press release and other material.

- Press clipping & media monitoring - Organized industrial tour and press tour - Initiate activity for customer (annual golf, car rally, seminar etc.) - Media plan – ads in newspaper and billboard - Liaison with PR agency for press conference. - Photographer

- Conducted research on media habits - Designed and reviewed advertisement artworks - Developed content on company’s website

- Marketing event exhibitions, seminars and certification ceremony, - Media and communication plan and budget - Liaison with PR & advertising agency - Analysis media and PR values - Content on company web and social media (facebook, twitter)

- Develop marketing material (brochure, display, exhibition, advertising and promotional material, etc - Internal and external communication events (CSR, Town Hall, KOM, MOU signing, Symposium and workshop) - Work with PR agency for special event (Gammatron expand plant) - Personal assistant to MD/Country head - Philanthropy Liaison for Thailand - Photographer

- Develop and implement patient awareness program - Work with HCPs to drive patient awareness project - Manage internal and external communication events - Internal and external communications (exhibition, display, e-newletter, KOM etc.) - Special assignment: Philanthropy Liaison for Thailand to develop and implement CSR project - Photographer


Portfolio @ AA Paper & Stationery (Quality paper)

    

Promotional material for store decoration; pop-up, mock-up, standee and banner Backdrop and display for product roadshow: modern trade, office building in Bangkok and main city in each part of Thailand Quality Blue Booth Show: event brochure Web administer: quality-paper.com Brand awareness survey


Work Experience Mar 2004 – Nov 2005

Dec 2005 – Dec 2006

304 Industrial Park I & II

A A Paper & Stationery Co., Ltd.

PR & Marketing Executive

Jan 2007 – Jun 2012

June 2012 – Nov 2016

Nov 2016Present

Bureau Veritas (Thailand) Ltd.

Covidien (Thailand) Ltd.

Medtronic (Thailand) Ltd.

Marketing Executive

Marketing Communication Executive

Senior Marketing Communication Executive

Senior Marketing Executive

- 304IP journal editor (design, publishing & distribution)

- Media purchasing plan (Tuk-tuk ads, billboard etc.)

- Internal and external communications

- Submit new releases to Thai, English, Chinese, and Japanese journalists

- Create marketing promotional material (leaflet, mock-up, standee etc.)

- external communications: brochures, newsletter, print ads, calendar, new year card, press release and other material.

- Press clipping & media monitoring - Organized industrial tour and press tour - Initiate activity for customer (annual golf, car rally, seminar etc.) - Media plan – ads in newspaper and billboard - Liaison with PR agency for press conference. - Photographer

- Conducted research on media habits - Designed and reviewed advertisement artworks - Developed content on company’s website

- Marketing event exhibitions, seminars and certification ceremony, - Media and communication plan and budget - Liaison with PR & advertising agency - Analysis media and PR values - Content on company web and social media (facebook, twitter)

- Develop marketing material (brochure, display, exhibition, advertising and promotional material, etc - Internal and external communication events (CSR, Town Hall, KOM, MOU signing, Symposium and workshop) - Work with PR agency for special event (Gammatron expand plant) - Personal assistant to MD/Country head - Philanthropy Liaison for Thailand - Photographer

- Develop and implement patient awareness program - Work with HCPs to drive patient awareness project - Manage internal and external communication events - Internal and external communications (exhibition, display, e-newletter, KOM etc.) - Special assignment: Philanthropy Liaison for Thailand to develop and implement CSR project - Photographer


Portfolio @ Bureau Veritas Editor, design, translate and writer Bureau Veritas newsletter & E-newsletter [Quarterly Eng-Thai newsletter]


Portfolio @ Bureau Veritas

Internal: - Support HR team to PR employee activity - Outing committee - CSR activity, photographer External Web admonitor – content and update news Press conference; new standard (Liaison with PR agency) Certification ceremony; speech for CEO, press release (online and fax) Arrange, prepare content and develop free seminar plan PR & Marketing plan – exhibition, advertising Promotional material; brochure, certification mark [translate, design and publish) Rebranding project [BVQI to Bureau Veritas]: host the event to promote new brand


Work Experience Mar 2004 – Nov 2005

Dec 2005 – Dec 2006

304 Industrial Park I & II

A A Paper & Stationery Co., Ltd.

PR & Marketing Executive

Jan 2007 – Jun 2012

June 2012 – Nov 2016

Nov 2016Present

Bureau Veritas (Thailand) Ltd.

Covidien (Thailand) Ltd.

Medtronic (Thailand) Ltd.

Marketing Executive

Marketing Communication Executive

Senior Marketing Communication Executive

Senior Marketing Executive

- 304IP journal editor (design, publishing & distribution)

- Media purchasing plan (Tuk-tuk ads, billboard etc.)

- Internal and external communications

- Submit new releases to Thai, English, Chinese, and Japanese journalists

- Create marketing promotional material (leaflet, mock-up, standee etc.)

- external communications: brochures, newsletter, print ads, calendar, new year card, press release and other material.

- Press clipping & media monitoring - Organized industrial tour and press tour - Initiate activity for customer (annual golf, car rally, seminar etc.) - Media plan – ads in newspaper and billboard - Liaison with PR agency for press conference. - Photographer

- Conducted research on media habits - Designed and reviewed advertisement artworks - Developed content on company’s website

- Marketing event exhibitions, seminars and certification ceremony, - Media and communication plan and budget - Liaison with PR & advertising agency - Analysis media and PR values - Content on company web and social media (facebook, twitter)

- Develop marketing material (brochure, display, exhibition, advertising and promotional material, etc - Internal and external communication events (CSR, Town Hall, KOM, MOU signing, Symposium and workshop) - Work with PR agency for special event (Gammatron expand plant) - Personal assistant to MD/Country head - Philanthropy Liaison for Thailand - Photographer

- Develop and implement patient awareness program - Work with HCPs to drive patient awareness project - Manage internal and external communication events - Internal and external communications (exhibition, display, e-newletter, KOM etc.) - Special assignment: Philanthropy Liaison for Thailand to develop and implement CSR project - Photographer


Portfolio @ Covidien Covidien’s portfolio      

Town hall meeting & happy birthday invitation Name card ordering and artwork for name card Update Covidien and marketing activities – sharepoint updated Create employee name badge Zinc Map (brand approval process) Welcome screen and product highlight video @reception area

Quarter

 

Internal Newsletter Support 5GBUs for promotional material (brochure, leaflet, invitation card, exhibition, workshop and symposium poster, participant badge & certificate etc.)

Yearly

  

Gimmick (bag, pen) Design calendar & year planner and get the Thai FDA approval Support PR material for KOM meeting and New year activities (sport day, KOM online registration form, KOM & NY Party Committee) Covidien Care – CSR activity

Monthly

  Ad-hoc

   

Employee communication (WDCD, Covidien@5, Car rally, engagement survey, appreciation wall campaign, HSE project) Decorate activities booth (on July 1) Support other GBUs activities (HR, admin, RA, Training, PACE) Design energy saving campaign for admin team Photographer


Internal communication [Global campaign]

Create internal communication material [poster, tent card, invitation card and banner)

Area decoration, script for MC, games and reward.

 VDO cutting about Voice sharing from employee

11 |


Internal communication [KOM, NY & HSE committee]

KOM Manual/ journal and online registration, lead for Thailand meeting session and departure pack, Thailand show in KOM

NY Party brochure and backdrop

 Promote HSE – energy saving campaign, office signage Channel: direct invitation card, email, poster around office


Internal communication [newsletters]

Content:  Message from management  HR. Column  Company news and event  Spotlight: employee interview  Miscellaneous Column


External Communication Exhibition  Brand approval process (Zinc Map: Regional Com & RA)  Booth decoration Workshop & Symposium & PACE Event  Brand approval process (Zinc Map: Regional Com & RA)  MOU Signing Ceremony [ Chula & Siriraj]  Create marketing material; invitation card, brochure, poster, leaflet, badge, certification  Photographer Brochure for FDA approval  Brand approval process (Zinc Map: Regional Com & RA)  Create promotional material for Thai FDA approval (brochure, advertising)


External communication

 Gimmick for HCP,  Invitation card and poster for workshop [online invitation and register  Calendar, wall calendar and year planner [Thai FDA approval]  Photographer




External communication



Brochure and roll up which got the Thai FDA Licenses


External communication

Booth Exhibition – rollup backdrop


External communication

 Liaison with local PR agency and corporate communication to arrange press conference [Gammatron plant expansion]  Co with marketing team and organizer to hold new product launch [ design, concept of event, invitation card and MC script]


Acquisition and Integration Communication project  Day 1 Deal Closed  Mission Day  Celebration Day  Be the brand day  integration office – office grand opening  Rebranding


Internal communication: Site Champion  Email to update the situation  Special meeting and key message [Broadcast Omar’s message, announced by Management- Harry Dewit, Arjun and Kenneth]  Time for transition  Q&A box [ Thai people don’t like to ask]  Communication tools – Rollup, electronic sign, welcome book External communication  Acquisition Letter – customer [translated letter in Thai]  New brand for brochure, exhibition


Digital Door Card: 16:9 32’HD

Direction sign

Station signage

Backdrop On stage

E-Invitation

Badge

Internal communication: Lead the Celebration Day  E-invitation  Design: presentation template backdrop, electronic sign, badge  Product Expo – Medtronic & Covidien  Sequence, agenda, MC Script, backstage, photographer and sound control

Logo on Podium size h28.5 x w68.7



Transition brand communication: change letterhead, business card, esignature, booth exhibition and brochure








VDO Cutting since 2012

   

KOM Show for Country [ SEA MITG Opening session, MITG TH session, Further Together concept, New year party Farewell management [SEA, APAC& TH] 1-year Commemorate MDT & COV New Medtronic Office Grand Opening Colorectal awareness month



CSR – Philanthropy Activities

 COVIDIEN CARES Community Liaisons,  Country Philanthropy Liaison


Paper Ranger – Turning trash to treasure Creates notebooks using waste paper, and distribute them to disadvantaged children in rural areas Date and Time: 12 July 2016, 09:00am – 12:00pm 14 July 2016, 13:30pm-16:30pm Partner: The Foundation of Thai Rural Reconstruction Movement under the Royal Patronage-Paper Ranger Project Award: P6 Impact Grant Winner: Department/Work Team Project Thai Rural Reconstruction Movement for Paper Ranger receive Medtronic Foundation’s FY17 Project 6 Impact Grant in the amount of USD $1,000.


Project 6 recap

150

EMPLOYEE VOLUNTEERS

440+

VOLUNTEER HOURS

180+

PRODUCED RUBBER BANDS

Activity detail;  Activity: Creating Life-changing rubber bands for patients  Date: 25 May 2018, 1pm – 4 pm  Venue: Krungthep Meeting Room, Medtronic Office  The Rubber Band Volunteer program run by Dr. Methee Thamtawattana from Burapha University Chonburi to give out exercise Rubber Bands to patients who have muscle weakness and need to exercise.  The Rubber Band exercise program aims to stimulate patients’ nervous systems to improve muscle and joint function and to prevent further physical deterioration. 36


DONATE FOR PATIENTS THAMMASART HOSPITAL 

90 RUBBER BANDS (STROKE & GENERAL)

26 JUNE 2018

AYUDHAYA HOSPITAL 

90 RUBBER BANDS (STROKE & GENERAL)

26 JUNE 2018

37


PR Tools  E-mail  Poster around the office

38

Edit Title on Slide Master using Insert > Header & Footer | March


Key Project


Key Project

Lightbox  Size 1*1.7m  Size 0.7*2.6m

40


Key Project

Lightbox  Size 1*1.7m  Size 0.7*2.6m

41


Key Project

Sponsor TV Chanel Programming Name:

Discovery Health Tips (Health Variety)

Channel:

MCOT Family Channel (Digital TV networks- channel 14)

Time

Monday – Friday, 3.30pm – 4pm (rerun 11pm – 11.30pm)

Duration Moderator Target audience

30 minute Chatdao Jangwakorn All ages and genders

Objective & Content

The channel produces and broadcasts contents focusing on up-to-date news and health information, new medical breakthroughs and innovation technology. ‐ Each week will have different topic e.g. cholecystectomy, kidney etc. ‐ Next content > lap bariatric surgery (on-air: August 2015)

Program

https://www.youtube.com/watch?v=LqaxFxl0l9A&index=45&list=UUc WOk3Barj7kkOLr2id5UIg


Patient awareness


Other communication task Support Khun Suchada Internal product launch Thailand Versaone Day

PR and post MIX: MWN Thailand activity


Other communication task



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.