MEDIA KIT - THE RESERVE & NATIONAL GUARD BY AMERIFORCE MEDIA, LLC

MAGAZINE by AMERIFORCE MEDIA, LLC

2019 Media Kit

The Audience

700,000+

Magazine Readership

75,000+

Digital Ad Impressions

50,000+

Weekly eNewsletters

20,000+ Social Followers

*Includes all media properties.

703-337-8100 ext 103 www.reservenationalguard.com

Sales@AmeriForceMedia.com Sales@AmeriForceMedia.com

We reach

Members serving in all seven Reserve & National Guard branches, veterans, leadership, spouses.

Demographics

Lifestyle

• 82% male:18% female

• 46% own 2+ cars

• Median age 32

• 85.5% have taken overnight trips in the past

• Nationwide distribution

12 months

• 64% married

• 80% read The Reserve & National Guard

• Median income $72,000

Magazine 1-3+ years

• 27% have a bachelor’s degree or higher

• 86% have traveled for leisure in the past year • 81% own a home

Favorite Topics

Education

Finance

Family life

• 89% enjoy dining out

Cars/Trucks/ Motorcycles

Health & Fitness

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

Unit News

MAGAZINE

2019 Editorial Calendar 2019 Deadlines

JANUARY / FEBRUARY

Jan/Feb Space Close:......................... 11/21/18 Ad Due:.................................. 12/3/18 Release:................................. 1/18/19

MARCH / APRIL

Mar/Apr Space Close:........................... 2/12/19 Ad Due:.................................. 2/22/19 Release:................................. 3/20/19 May/Jun Space Close:........................... 4/12/19 Ad Due:.................................. 4/23/19 Release:................................. 5/17/19

Finance

Controlling your finances is about more than budgets or saving money; it’s about understanding how to make your money work for you, so you can accomplish all the things you want to do.

MAY / JUNE

Education

Starting or finishing a degree while serving in the reserve component isn’t easy. Here’s how to fit it in with your civilian job and military obligations and family time, and how the benefits to both careers can be amazing.

JULY / AUGUST

Jul/Aug Space Close:............................. 6/3/19 Ad Due:.................................. 6/14/19 Release:................................. 7/19/19 Sep/Oct Space Close:............................. 8/4/19 Ad Due:................................... 8/1519 Release:................................. 9/18/19 Nov/Dec Space Close:........................... 10/5/19 Ad Due:................................ 10/16/19 Release: .............................. 11/19/19

Editors Jennifer Williams Editorial Director and military spouse

Transition

Leaving the military can make you excited, sad or scared — or all three. What do you do with yourself on those weekends you’d spent at drill, and how can you stay connected with the service part of yourself?

Deployment

Each and every deployment affects a family and a community, And while members of the reserve component are glad to do NOVEMBER / DECEMBER their part when called, they have special challenges to deal with before, during and after they deploy.

SEPTEMBER / OCTOBER

NOVEMBER / DECEMBER

Education

Transition

Education The military offers many, varied opportunities both during and after your time in the service. Many states offer their own education benefits for members of their National Guard. Here’s how to best use your benefits to your advantage.

Some veterans take their separation from service as an opportunity to do something they’ve always wanted to — start a business, change careers or go back to school. Maximize your military benefits and make the most of whatever you do.

Bianca Strzalkowski Managing Editor and military spouse

Contributors • Madison Linnihan • Rebecca Alwine • Andrea Dowling Peck • Ellie Kay • Brian Williams • Krista Wells • Lizann Lightfoot • Lauren Tamm • Julie Provost • Kayla Roof • Janet Farley • Ashleigh Mitchell • Rob Campbell • Roxanna Hoffman • Tricia Ross • Carlos Perez • Lakesha Cole • Jack Amberg • Rheanna Bernard

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

MAGAZINE

2019 Editorial Calendar

In Every Issue Got Your Six

Unit Focus

Off-Duty

Healthy Living

Annual Training

Military Life

Money

Reserve & Guard Spotlight

By-The-Numbers (Infographics)

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

2019 Print Pricing and Ad Specs MAGAZINE AD

BLEED AREA

Gross Rates/4C Ads Ad Size

1x

3x

6x

Full Page

$9,873

$9,577

$8,886

1/2-Page

$5,428

$5,157

$4,885

1/3-Page

$3,451

$3,278

$3,106

Cover Strip Ad (min. buy 3x)

$6,000

$5,700

$5,400

Cover 2

$11,847

$11,255

$10,662

Cover 3

$10,860

$10,317

$9,774

Cover 4

$12,835

$12,193

$11,552

Across TOC

$10,860

$10,317

$9,774

Center Spread

$15,796

$15,006

$14,216

• • •

•

Crop/Registration Marks: All marks offset from trim

1/2-PAGE VERTICAL 4.6” x 7.2”

Trim: 7.875” x 1” Bleed: (3-sided .25” bleed, sides and bottom) 8.375” x 1.25” Live area: (.25” from sides and bottom, .125” from top) 7.4” x .625”

1/3-PAGE SQUARE 4.6” x 4.75”

edge by at least 1/8” •

SAFETY

FULL PAGE Trim: 7.875” x 10.275” Live area: 7.375” x 9/625” Bleed: Art must meet trim edge of pages; extend at least 1/8” beyond the page edge.

Add 3% fee for credit card payment.

Additional frequency discounts based on higher volume.

2019 base rate guarantee: 125,000 hard copies

Material Specifications

TRIM

COVER STRIP AD

Spread Alignment: Facing pages should be used in page layout program to ensure spreads line correctly. Final pdf created as single pages and not as reader spreads.

•

Resolution: High res, print quality PDFs.

•

Save Ad Files: As PDF x1a or “press ready”

•

Color: CMYK

•

Color and Grayscale: Images should be as close to 300 dpi as possible

•

Line Art: 1200 dpi

•

Safety Area: 3/16” required for type and image safety area. All text and images that do not bleed need to be at

CENTER SPREAD

Spread with bleeds: 16” x 10.625” Spread w/out bleeds: 14.875” x 9.625” (Keep all text and images at least .25” away from gutter and no text running into gutter. Allow .75” for gutter.)

least 3/16” (.1875%) •

Fonts: 6 pt or smaller should be one color black (not rich black). If text is to be gray, it should be 70% black so it is one color. No thin font types. Use san serif fonts.

• •

Include the following: All fonts, both screen and

Ad material should be emailed to:

printer, linked images/artwork and a color proof.

Production@AmeriForceMedia.com

If Ad is Black/White: Turn off cyan, magenta and yellow

Got questions? Contact your sales rep.

separations and make sure images are one color black.

•

Show all art, trim and bleed boxes on PDFs.

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

MAGAZINE

Digital Sponsorship Packages

On the Web: www.ReserveNationalGuard.com

Only 10 banner sponsors per month!

(3-month minimum buy)

What you get…

• 75,000 targeted impressions/month • 728 x 90 AND 300 x 250 banners on TWO sites!

• 728 x 90 banner once per month in weekly eNewsletters • Logo in at least one weekly eNewsletter per month • 1x native content in a weekly eNewsletter

$1,725 gross/month

With 12-month commitment, you also get…

• Exclusive sponsorship of a monthly themed video (a $3,500 value) • 4x native content in weekly eNewsletters (1x per quarter)

$13,800 gross/year

*Digital File Specs: Banners: JPG, PNG or GIF only – Max size 50KB Deadline: Files must be submitted 10 days prior to posting/publication Link Info: Banners must have a URL Send Materials: Production@AmeriForceMedia.com *For more specifics, ask your sales rep.

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

À la carte Digital Choices— MAGAZINE

Package with print for best market coverage!

Native Content in Weekly eNewsletters

Themed Monthly Video Sponsorship

• • •

• • • •

Image and 300 words (max) plus a title Posted on TWO site home pages Shared on TWO Facebook pages with boosts

$3,000 gross/article

Holiday eMail Sponsorship • • •

728 x 90 top banner Content written by AmeriForce Media Sent to military-only, opt-in database of 40,000+ names

Logo, URL and spoken at beginning; logo throughout Shared on both home pages for one month Shared in weekly eNewsletter Shared on both Facebook pages with boosts

$4,025 gross/video

Digital Billboard Ad • • •

Your ad next to the cover in the digital edition.

Posted to website Sent to military-only, opt-in database of 40,000 names

$1,380 gross/ea

(one FREE with a minimum buy of 5x FP ads in either magazine)

$575 gross/ea (min. buy: 3x)

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

Specialty Advertising Opportunities MAGAZINE

Sponsor a RNG Focus cover story What you get: • • • • •

Cover photo and story (as agreed upon) Professional photo shoot of the family for cover shot and inside pics Shared on home page Shared in a weekly eNewsletter Shared on Facebook with targeted boosts

Magazine by AMERIFORCE MEDIA, LLC

MARCH/APRIL 2018

EDUCATION OPTIONS EXCLUSIVE TO RESERVE COMPONENT MEMBERS THREE WAYS TO VET AN ONLINE COLLEGE BEFORE YOU COMMIT

MILITARY SCHOOLS

HOW THEY CAN HELP YOUR CAREER HOW TO FIT EDUCATION INTO YOUR ALREADY-HECTIC LIFE

12,500 gross/ea

Introducing commission-free trading for active military, veterans

Enter for Your Chance to and first responders.

Thanks for all youWIN! do! https://ameriforcemedia.com/rng/sweepstakes Learn more at TradeStationSalutes.com

TS-Salutes-AmeriForce-CoverBanner.indd 1

12/15/17 10:22 AM

Content Marketing What you get: • • • • •

Article about your company AmeriForce editorial staff conducts interview for magazine Shared on home page Shared in weekly eNewsletter Shared on Facebook with targeted boosts

$5,500 gross/ea with FP ad in the issue $8,500 gross/ea without ad

Section Sponsor What you get: • • •

Choice of regular features to sponsor (see edit calendar for choices) “Brought to you by” and your logo prominently displayed at the top of the article Story shared across the above platforms

$875 gross/ea issue (min. 3x)

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

MAGAZINE

Special Programs

Allies in Education (AIE) What you get: Print: • 1x FP Q&A content with 1/3-page ad in Military Families or Reserve & National Guard Magazine Digital: • Logo, URL, Phone on AIE page on two websites • 1x sponsored content in weekly eNewsletter • 2x Facebook posts with boosts

$8,625 gross

Holiday “Thank You” Ads What you get: • •

Choice of pre-designed 1/3, 1/2, or FP ad with your logo and URL. Placement in Military Families Magazine and/or The Reserve & National Guard Magazine

$3,373 gross

Custom Publishing Polybag issues Inserts Onserts Others – TBD

Rates vary based on product and size/weight of piece.

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com

Hybrid Packages

MAGAZINE

Primo Value Package AD

What you get: • • • • • • •

FP ad 12 months. ROS web banners Sponsorship of a monthly themed video Native content in weekly eNewsletter Digital edition billboard ad 728 x 90 banner in 12x eNewsletters Logo in at least one eNewsletter/mo

Full Page Ad

Video

Native Content

LOGO

$23,000 gross

Logo

Banners

Great Value Package

Economy Package

What you get:

What you get:

• • • • • •

FP ad 6 months. ROS web banners Native content in eNewsletter 728 x 90 banner in 6x eNewsletters Logo in at least one eNewsletter/mo Digital edition billboard ad

• • •

1/2-pg ad 3 months. ROS web banners Native content in a weekly eNewsletter

AD 1/2 Page Ad

LOGO

AD

Full Page Ad

Banner

Native Content

Banner

Native Content

$5,750 gross

Logo

$17,250 gross

You Name it Package! Tell us what you want, and we’ll get creative. *Packages must be paid at time of first media execution

(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com