MAGAZINE by AMERIFORCE MEDIA, LLC
2019 Media Kit
The Audience
700,000+
Magazine Readership
75,000+
Digital Ad Impressions
50,000+
Weekly eNewsletters
20,000+ Social Followers
*Includes all media properties.
703-337-8100 ext 103 www.reservenationalguard.com
Sales@AmeriForceMedia.com Sales@AmeriForceMedia.com
We reach
Members serving in all seven Reserve & National Guard branches, veterans, leadership, spouses.
Demographics
Lifestyle
• 82% male:18% female
• 46% own 2+ cars
• Median age 32
• 85.5% have taken overnight trips in the past
• Nationwide distribution
12 months
• 64% married
• 80% read The Reserve & National Guard
• Median income $72,000
Magazine 1-3+ years
• 27% have a bachelor’s degree or higher
• 86% have traveled for leisure in the past year • 81% own a home
Favorite Topics
Education
Finance
Family life
• 89% enjoy dining out
Cars/Trucks/ Motorcycles
Health & Fitness
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
Unit News
MAGAZINE
2019 Editorial Calendar 2019 Deadlines
JANUARY / FEBRUARY
Jan/Feb Space Close:......................... 11/21/18 Ad Due:.................................. 12/3/18 Release:................................. 1/18/19
MARCH / APRIL
Mar/Apr Space Close:........................... 2/12/19 Ad Due:.................................. 2/22/19 Release:................................. 3/20/19 May/Jun Space Close:........................... 4/12/19 Ad Due:.................................. 4/23/19 Release:................................. 5/17/19
Finance
Controlling your finances is about more than budgets or saving money; it’s about understanding how to make your money work for you, so you can accomplish all the things you want to do.
MAY / JUNE
Education
Starting or finishing a degree while serving in the reserve component isn’t easy. Here’s how to fit it in with your civilian job and military obligations and family time, and how the benefits to both careers can be amazing.
JULY / AUGUST
Jul/Aug Space Close:............................. 6/3/19 Ad Due:.................................. 6/14/19 Release:................................. 7/19/19 Sep/Oct Space Close:............................. 8/4/19 Ad Due:................................... 8/1519 Release:................................. 9/18/19 Nov/Dec Space Close:........................... 10/5/19 Ad Due:................................ 10/16/19 Release: .............................. 11/19/19
Editors Jennifer Williams Editorial Director and military spouse
Transition
Leaving the military can make you excited, sad or scared — or all three. What do you do with yourself on those weekends you’d spent at drill, and how can you stay connected with the service part of yourself?
Deployment
Each and every deployment affects a family and a community, And while members of the reserve component are glad to do NOVEMBER / DECEMBER their part when called, they have special challenges to deal with before, during and after they deploy.
SEPTEMBER / OCTOBER
NOVEMBER / DECEMBER
Education
Transition
Education The military offers many, varied opportunities both during and after your time in the service. Many states offer their own education benefits for members of their National Guard. Here’s how to best use your benefits to your advantage.
Some veterans take their separation from service as an opportunity to do something they’ve always wanted to — start a business, change careers or go back to school. Maximize your military benefits and make the most of whatever you do.
Bianca Strzalkowski Managing Editor and military spouse
Contributors • Madison Linnihan • Rebecca Alwine • Andrea Dowling Peck • Ellie Kay • Brian Williams • Krista Wells • Lizann Lightfoot • Lauren Tamm • Julie Provost • Kayla Roof • Janet Farley • Ashleigh Mitchell • Rob Campbell • Roxanna Hoffman • Tricia Ross • Carlos Perez • Lakesha Cole • Jack Amberg • Rheanna Bernard
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
MAGAZINE
2019 Editorial Calendar
In Every Issue Got Your Six
Unit Focus
Off-Duty
Healthy Living
Annual Training
Military Life
Money
Reserve & Guard Spotlight
By-The-Numbers (Infographics)
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
2019 Print Pricing and Ad Specs MAGAZINE AD
BLEED AREA
Gross Rates/4C Ads Ad Size
1x
3x
6x
Full Page
$9,873
$9,577
$8,886
1/2-Page
$5,428
$5,157
$4,885
1/3-Page
$3,451
$3,278
$3,106
Cover Strip Ad (min. buy 3x)
$6,000
$5,700
$5,400
Cover 2
$11,847
$11,255
$10,662
Cover 3
$10,860
$10,317
$9,774
Cover 4
$12,835
$12,193
$11,552
Across TOC
$10,860
$10,317
$9,774
Center Spread
$15,796
$15,006
$14,216
• • •
•
Crop/Registration Marks: All marks offset from trim
1/2-PAGE VERTICAL 4.6” x 7.2”
Trim: 7.875” x 1” Bleed: (3-sided .25” bleed, sides and bottom) 8.375” x 1.25” Live area: (.25” from sides and bottom, .125” from top) 7.4” x .625”
1/3-PAGE SQUARE 4.6” x 4.75”
edge by at least 1/8” •
SAFETY
FULL PAGE Trim: 7.875” x 10.275” Live area: 7.375” x 9/625” Bleed: Art must meet trim edge of pages; extend at least 1/8” beyond the page edge.
Add 3% fee for credit card payment. Additional frequency discounts based on higher volume. 2019 base rate guarantee: 125,000 hard copies
Material Specifications
TRIM
COVER STRIP AD
Spread Alignment: Facing pages should be used in page layout program to ensure spreads line correctly. Final pdf created as single pages and not as reader spreads.
•
Resolution: High res, print quality PDFs.
•
Save Ad Files: As PDF x1a or “press ready”
•
Color: CMYK
•
Color and Grayscale: Images should be as close to 300 dpi as possible
•
Line Art: 1200 dpi
•
Safety Area: 3/16” required for type and image safety area. All text and images that do not bleed need to be at
CENTER SPREAD
Spread with bleeds: 16” x 10.625” Spread w/out bleeds: 14.875” x 9.625” (Keep all text and images at least .25” away from gutter and no text running into gutter. Allow .75” for gutter.)
least 3/16” (.1875%) •
Fonts: 6 pt or smaller should be one color black (not rich black). If text is to be gray, it should be 70% black so it is one color. No thin font types. Use san serif fonts.
• •
Include the following: All fonts, both screen and
Ad material should be emailed to:
printer, linked images/artwork and a color proof.
Production@AmeriForceMedia.com
If Ad is Black/White: Turn off cyan, magenta and yellow
Got questions? Contact your sales rep.
separations and make sure images are one color black. •
Show all art, trim and bleed boxes on PDFs.
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
MAGAZINE
Digital Sponsorship Packages
On the Web: www.ReserveNationalGuard.com
Only 10 banner sponsors per month! (3-month minimum buy)
What you get…
• 75,000 targeted impressions/month • 728 x 90 AND 300 x 250 banners on TWO sites! • 728 x 90 banner once per month in weekly eNewsletters • Logo in at least one weekly eNewsletter per month • 1x native content in a weekly eNewsletter
$1,725 gross/month
With 12-month commitment, you also get…
• Exclusive sponsorship of a monthly themed video (a $3,500 value) • 4x native content in weekly eNewsletters (1x per quarter)
$13,800 gross/year
*Digital File Specs: Banners: JPG, PNG or GIF only – Max size 50KB Deadline: Files must be submitted 10 days prior to posting/publication Link Info: Banners must have a URL Send Materials: Production@AmeriForceMedia.com *For more specifics, ask your sales rep.
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
À la carte Digital Choices— MAGAZINE
Package with print for best market coverage!
Native Content in Weekly eNewsletters
Themed Monthly Video Sponsorship
• • •
• • • •
Image and 300 words (max) plus a title Posted on TWO site home pages Shared on TWO Facebook pages with boosts
$3,000 gross/article
Holiday eMail Sponsorship • • •
728 x 90 top banner Content written by AmeriForce Media Sent to military-only, opt-in database of 40,000+ names
Logo, URL and spoken at beginning; logo throughout Shared on both home pages for one month Shared in weekly eNewsletter Shared on both Facebook pages with boosts
$4,025 gross/video
Digital Billboard Ad • • •
Your ad next to the cover in the digital edition. Posted to website Sent to military-only, opt-in database of 40,000 names
$1,380 gross/ea
(one FREE with a minimum buy of 5x FP ads in either magazine)
$575 gross/ea (min. buy: 3x)
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
Specialty Advertising Opportunities MAGAZINE
Sponsor a RNG Focus cover story What you get: • • • • •
Cover photo and story (as agreed upon) Professional photo shoot of the family for cover shot and inside pics Shared on home page Shared in a weekly eNewsletter Shared on Facebook with targeted boosts
Magazine by AMERIFORCE MEDIA, LLC
MARCH/APRIL 2018
EDUCATION OPTIONS EXCLUSIVE TO RESERVE COMPONENT MEMBERS THREE WAYS TO VET AN ONLINE COLLEGE BEFORE YOU COMMIT
MILITARY SCHOOLS
HOW THEY CAN HELP YOUR CAREER HOW TO FIT EDUCATION INTO YOUR ALREADY-HECTIC LIFE
12,500 gross/ea
Introducing commission-free trading for active military, veterans
Enter for Your Chance to and first responders. Thanks for all youWIN! do! https://ameriforcemedia.com/rng/sweepstakes Learn more at TradeStationSalutes.com
TS-Salutes-AmeriForce-CoverBanner.indd 1
12/15/17 10:22 AM
Content Marketing What you get: • • • • •
Article about your company AmeriForce editorial staff conducts interview for magazine Shared on home page Shared in weekly eNewsletter Shared on Facebook with targeted boosts
$5,500 gross/ea with FP ad in the issue $8,500 gross/ea without ad
Section Sponsor What you get: • • •
Choice of regular features to sponsor (see edit calendar for choices) “Brought to you by” and your logo prominently displayed at the top of the article Story shared across the above platforms
$875 gross/ea issue (min. 3x)
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
MAGAZINE
Special Programs
Allies in Education (AIE) What you get: Print: • 1x FP Q&A content with 1/3-page ad in Military Families or Reserve & National Guard Magazine Digital: • Logo, URL, Phone on AIE page on two websites • 1x sponsored content in weekly eNewsletter • 2x Facebook posts with boosts
$8,625 gross
Holiday “Thank You” Ads What you get: • •
Choice of pre-designed 1/3, 1/2, or FP ad with your logo and URL. Placement in Military Families Magazine and/or The Reserve & National Guard Magazine
$3,373 gross
Custom Publishing Polybag issues Inserts Onserts Others – TBD
Rates vary based on product and size/weight of piece.
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com
Hybrid Packages
MAGAZINE
Primo Value Package AD
What you get: • • • • • • •
FP ad 12 months. ROS web banners Sponsorship of a monthly themed video Native content in weekly eNewsletter Digital edition billboard ad 728 x 90 banner in 12x eNewsletters Logo in at least one eNewsletter/mo
Full Page Ad
Video
Native Content
LOGO
$23,000 gross
Logo
Banners
Great Value Package
Economy Package
What you get:
What you get:
• • • • • •
FP ad 6 months. ROS web banners Native content in eNewsletter 728 x 90 banner in 6x eNewsletters Logo in at least one eNewsletter/mo Digital edition billboard ad
• • •
1/2-pg ad 3 months. ROS web banners Native content in a weekly eNewsletter
AD 1/2 Page Ad
LOGO
AD
Full Page Ad
Banner
Native Content
Banner
Native Content
$5,750 gross
Logo
$17,250 gross
You Name it Package! Tell us what you want, and we’ll get creative. *Packages must be paid at time of first media execution
(703) 703-337-8100 337-8100 ext. ext 103 Sales@AmeriForceMedia.com