Business Influencers for Tourism SERVICES OVERVIEW
Agenda YOUR BUSINESS
ABOUT US
NEXT STEPS
What is your current status relative to the visitor market and what is it you want to do better? What are your goals and initiatives relative to the visitor marketing? This detail will help us to create a custom visitor marketing program that will deliver the results you need.
We’ll do a quick review about the products and services Concierge Preferred can deliver to help you grow your business.
Based upon how this conversation goes, and the value we can bring to you, we’ll schedule a follow up meeting for us to present a custom recommendation to you.
WHO WE ARE?
WE’RE A MEDIA & MARKETING COMPANY We drive tourism, social influencer & group related business to our clients
The Visitor Market Major Opportunity To Grow Your Business
UPSCALE Chicago’s visitors are are able & ready to spend
GROWING
MASSIVE
LUCRATIVE
A record 55.2 million visitors in 2017. Named “Best Big City in the U.S.” by Conde Nast Traveler
An audience 20 times blarger than Chicago’s population
Over $15 billion in spending. Concierge make 5 million reservations per year.
Visitor Content Marketing (Content Creation)
We create compelling articles and videos about your business that get the attention of Chicago’s visitors by making your business look outstanding.
Visitor Content Marketing (Distribution)
We then distribute that content through the channels that visitors choose to see it on, including Facebook, Twitter, Instragram, and email in addition to the award winning Concierge Preferred Magazine.
1 BOOSTED POST
Reach Prospects In Their Favorite Channels
8 TWEETS
1 POST 1 POST
NAVY PIER VIDEO
CHICAGO CHOP HOUSE VIDEO
Mobile Visitor Ad Network Your Ad On Visitor’s Phones
Deliver your ad to visitors from outside of Illinois - on their cell phones while they are in downtown Chicago. Your ad appears on the visitor’s apps of choice.
ConciergePreferred.com
Digital Outreach
Advertising available on unique, concierge-driven content featured on freshly designed, mobile friendly site.
Chicago Weekender Weekly E-newsletter reaches 15,000 consumers and concierge. Ads and sponsored posts available.
E-Blasts Send your message to the concierge community with as little as 24 hours notice.
Blog Concierge driven info on what’s hot in Chicago. Sponsored posts are available.
TOP RESOURCE
The Primary Concierge Tool
Real life recommendations and more insight than just a search term on Google.” Kimmy Collins, Concierge, Corporate Concierge Services
Reaches Your Best Prospects
It is the most comprehensive tourism guide to the city.” Paula Fortney, Chef Concierge, Sheraton Grand Chicago
84% of Chicago’s concierges say that visitor magazines are the top resource for providing guests with a variety of options
CONCIERGE’S PREFERENCE • 98% of concierge use Concierge Preferred magazine daily • Reach over 1.5 million visitors
OPTIMAL DISTRIBUTION At the concierge desk where over 5 million referrals & reservations are made per year for people asking, “where should I spend my money?”
Concierge Research & Education Do They Know What You Think They Know?
ONLINE SURVEYS Questionnaires can be completed by concierge at their computers to allow for more in-depth research.
MATERIAL DISTRIBUTION Our team can distribute anything from brochures to gifts to share your message.
FOCUS GROUPS
KEY OUTCOMES
6 concierge come together to discuss your business with you.
How do concierge perceive your business? Do concierge know how to access your business?
Concierge Ambassador Program Do They Know What You Think They Know?
LEARN Our ambassador meets with you to learn about your business, and your relative initiatives.
CREATE FACT SHEET We create a fact sheet to visually tell your story to leave behind with concierge.
VISIT 90 HOTELS Our ambassador visits the downtown hotels, shares relative information and asks survey questions.
PRESENT DATA How do concierge perceive your business? Do concierge know how to access your business?
Networking Events Meet Industry Influencers To Grow Your Biz
Join us at our monthly networking events to build relationships with the concierge community, other visitor industry businesses plus meeting and event planners on occasion. You could also host a networking event if you’d like to show off your business to get the industry buzzing about you. If you’d prefer a more intimate event, you can host a “concierge only” event.
Heavy Up In Your Neighborhood Most Used Product By Concierge
“How do I get there” is the number one question at the concierge desk, which explains why maps are their most used tool. Our map products put your business at the center of those daily transactions:
Chicago Neighborhood Maps: Get your business featured ex dominantly on maps for hotels within walking distance of your business
ChicagoMaps.org: our mobile friendly, responsive design tends the value of your map buy to drive awareness for your business through print, digital and mobile
◦Largest one day educational and networking event in the industry Held April 30th, 2019 at Navy Pier’s Crystal Garden
Where Chicago’s Top Planners, Concierge, Vendors & Venues Connect
“The single, most impactful event for visitor-oriented businesses in Chicago.”
2000+ planners, DMC’s, concierge, social media influencers & industry professionals Sold out 17 consecutive years Average planner who attended spends a minimum of $343,000 on events per year
◦“Oscars style” awards program for the visitor industry celebrating the concierge community Held on “Concierge Day in Chicago,” January 31, 2019 at the Hard Rock Café 500+ concierge, industry leaders, and local celebrities
“The event to show the Concierge you appreciate their support”
Portion of the proceeds is donated to the concierge associations Sponsorship opportunities available
◦Educate 75-90 event and meeting planners about your business in a Only 10 businesses can participate Intimate, round-table format built to build your planner driven business Marketed to 1,000+ planners
Educate planners about your business
Business participants get database of participating planners Informal networking over cocktails and appetizers helps you build lasting relationships
Target Audiences
CONVENTIONS
PLANNERS
Reach conventioneers at their hotels, and at McCormick Place through their phones, social media or Concierge Preferred.
Reach planners at the Hospitality & Tourism Summit, Chicago, through email blasts and at Planner Master Classes.
UPSCALE TRAVELERS Reach 4 or 5 star hotel guests through targeted mobile marketing.
Benefits RESULTS We can put together a custom program to meet your needs and drive more visitors to your door
BETTER CONCIERGE RELATIONS
BUILT FOR YOUR BUSINESS
Our relationships, products and services put your business front and center with the concierge community
Whatever the segment you are targeting; convention, business, leisure, or planners we have various ways to reach them with your messages.
EXCLUSIVE OPPORTUNITIES You can’t buy the Visitor Content Marketing Program, the Mobile Visitor Network, Concierge Research, the Concierge Ambassador Program or the Concierge Preferred Trade Show anywhere else!
101 W. Grand, Suite 404 Chicago, IL 60654 Phone: 312-588-1788 sales@conciergepreferred.com