Parsons AAS Graphic Design 2007 by Parsons AAS Graphic Design

A HERD IS A LARGE GROUP OF ANIMALS wItH RELAtIVELY LIttLE StRUCtURE. tHERE MAY BE ONE OR FEw ANIMALS tHAt tEND tO BE IMItAtED BY tHE RESt OF tHE HERD MORE tHAN OtHERS.

tHE LAtIN wORD PORt MEANS tO MOVE. tHE LAtIN wORD FOLIO MEANS PAPER OR ARtIFACtS. tHUS A PORtFOLIO IS A MOVEABLE COLLECtION OF PAPERS, OR SAMPLES.

wORk IS tHE MENtAL OR PHYSICAL EFFORt DONE IN ORDER tO ACHIEVE A PURPOSE OR RESULt.

<contents> note from chair pamela klein

note from director katarzyna gruda

release publication

student work

featured faculty member william van roden

164

featured alumna jennifer de klaver

190

aas graphic design faculty

202

credits and acknowledgments

212

SINCE OUR BEGINNING ten years

ago, students have joined the Parsons AAS program because they want to change their lives. Our students come to us with bachelor’s degrees, and with work experience as attorneys, dancers, teachers, editors, and designers who need a new dirction. As a result, our program is culturally rich, and it’s truly international, as well. The projects you’ll find in WORK 2007: Volume 1 were produced by a group of extremely focused, incredibly ambitious and terrific20

ally talented Parsons AAS Graphic Design students during the 2006/07 school year. In fact, itâ&#x20AC;&#x2122;s almost impossible to believe that such sophisticated and inventive work was created by students who are on campus for such a short time. We are very proud to present WORK 2007: Volume 1. PAMELA KLEIN, CHAIR

IT IS A PRIVILEGE for me to shep-

herd such an extraordinary and demanding program. These students, who have found design a little later in their lives, arrive with fire and drive. Not only do they have degrees from some of the best universities in the world, but they leave their jobs and their former lives, just to come and study here. Harnessing this determination and passion, we teach them discipline, inspire imagination, and produce designers who will think for themselves. The faculty that I work with is made 22

up of talented designers who are actively working professionals, with “day jobs” that encompass the worlds of advertising, publishing, identity, exhibition, editorial and web design. The faculty expose every AAS class to a wide range of approaches and temperaments, but all teachers ask the same thing from their students: you work—not just until the job is done, but until it is exceptional. I love being here each semester, as this remarkable group assembles to think about and learn design. It’s a perfect mix of smart, 23

motivated students and gifted teachers, together in this most international and creative city. KATARZYNA GRUDA, DIRECTOR

WORDS FROM OUR ALUMNI Simply put, the AAS program was exactly what I needed when I needed it. The evident talent, diverse teaching styles, and approaches to design of the faculty provided the perfect base from which I could develop my own understanding of good design. I could not have asked for a better foundation to becoming a great designer. jason booher I’ve never worked so hard, gotten so little sleep, and been so head over heels in love with what I was doing until I came here. maggie boroujerdi My Parsons AAS program experience was the first time in my life where I ever enjoyed school. The quality of both the teachers and students was truly impressive and I can’t believe the amount of growth I accomplished in my work in such a short time. dorie herman The AAS program was grueling. But I can’t complain, because I learned at least two very important things: 1. letterforms are not only language but also simple abstract shapes, and 2. integrating a clearly articulated concept with your visual design always makes it stronger. ellen butters Attending Parsons was among the best gifts I have ever given to myself. jim wagner

In the AAS program students have previous college degrees and are more motivated and teachers come from impressive backgrounds; this creates a dynamic learning environment that has given me the confidence to be successful in the design world. ingrid carozzi The AAS program taught me sleep is useful, but not necessary. jeff perky

Parsons is what I dreamed art school in Greenwich Village to be. Every passing person, color, bakery, scaffolding, graffiti and wind gust were part of my learning environment. I learned how to think conceptually and creatively, not just how to create and my internships have set me on solid ground for the rest of my career. caroline mitchell

OVER THE PAST two years, faculty

from the New School’s Eugene Lang College and Parsons collaborated in editing, designing, and producing Lang’s student literary magazine, Release. It combines the creative energy of Lang’s writing students with the innovative, creative vision and expert technical understanding of production of AAS’s graphic design students. This publication creates extraordinary educational benefits. In addition, this real-world experience enhances the resumes of our graduates tremendously. 26

27 Release 2006, a Lan g/ Parsons copu blication, cover

28 Release 2007, a Lan g/ Parsons copu blication, cover

RELEASE2007

AnYone But AlIcIA Lisa Butts, junior

For the first few years of my adolescence, my parents would not believe that I was queer. My girlfriend’s mother would call our house at three a.m. to find out if her daughter fell asleep in my bed, my parents would take the call, and still manage to be in denial. My mother would come to my bedroom door, find it locked and shout like a cop from the other side, “is Emily in there with you?” I give them a lot of credit though. I think they were more shocked to accept the fact that I was blatantly having sex. In their house. With women. Regardless, until they could deal with this fact on my life, they would never be included in it. Being fifteen and gay in a small-town in Ohio also left me desperate for allies in high school. I found them in whatever marginalized group I could scrape together. Tommy and Jeff were the Goths. Tommy wore black eyeliner and a gray trench coat to school. Jeff was similarly attired but a dropout. My friend Chuck was a computer nerd, someone I shamelessly used to get a ride anywhere I needed to go, including to Jeff’s parents’ house. I now wonder if it was cold of me to demand to be driven across town to the more glamorous Goths’ house and telling Chuck, “see ya” without a glance behind me, but it was high school. Cruelty ran amuck. At the house, Jeff and Tommy had a garage where they kept their music equipment. I was ostensibly coming over for band practice. This happened to me over and over again because I was the only girl anybody knew that played guitar, or any other

rock instrument for that matter. I was sought out by every pathetic couple of guys in town who thought a chick would be an exciting addition to their band. Once they realized I was not terribly impressed with their skill (unlike their groupies, I could tell when distortion was hiding the inability to actually play) and furthermore, I was not going to suck their dicks, they would ignore me and I would leave. Of course I could have learned my lesson after the first time, but like I said, I was desperate. Tommy and Jeff were not like the others. Immediately upon arriving, around five in the evening, I was handed a bottle of Southern Comfort and a shot glass. The Smiths were playing so loud we had to shout everything we wanted to say. We decided at some point to cover the drum kit and Jeff’s guitar in spray paint (red and black, ironically our school colors). I also remember Tommy kicking in the bass drum and Jeff throwing the snare and the high hats across the room. I said I wanted to leap into the drum set like Kurt Cobain and they let me. The next thing I knew, I was sitting in a chair and I could not stand up. My eyes couldn’t take in the room. They were fluttering. I tried to focus on the shouting boys, the drum kit, the chair. Finally, I got their attention somehow and they turned the music off. I grabbed at Tommy’s arm and whimpered, “I think I’m way too drunk.” Though drunk themselves, both boys immediately sprung into action, helping me to get out of the chair and walk slowly.

“We’re going to get you home,” Tommy said, “You’ll be alright, don’t worry.” They brought me into the house and sat me on a 70’s plaid couch in a basement that was dim with wood-paneled walls. They discussed how to get me home since neither one of them had a car. “Alicia will do it,” I heard Tommy say, as he picked up the phone. Oh, please God, anyone but Alicia. I wasn’t close enough to Tommy and Jeff to be friends with Alicia. I had never even spoken to her. I admired her desperately from afar. She was pale with naturally white blonde hair. She wore black make-up and fishnet stockings with short vinyl skirts and black mesh shirts. She smiled at me in the hall because she knew I was friends with Tommy. She was so hot and she could not see me this drunk. I had no voice to protest, and no other ride home. I thought she probably would say no to driving me all the way across town. No such luck. This beautiful creature was coming to my rescue. The car ride was a blur. Literally. I looked out the window and saw nothing but a jumble of blurred lights. I couldn’t make out any landscape. I closed my eyes and waited for it to go away. Tommy was speaking gently to me from the backseat (I was shotgun next to her). I was so drunk that I didn’t even know I was puking. All over myself. All over her car. I didn’t realize it until we got to my house and I tried to get out of the car. I had puked all over Chuck’s Army fatigue jacket and the front seat of Alicia’s car. She didn’t bat an eye and came around to the other side to help me. The Angel of Beauty and Light actually took my arm and walked me to my door. I had not taken a moment to consider what would happen after I crossed that threshold. I had not thought about my parents at all. Unconsciously I probably assumed they would be out drinking themselves, as they usually were. They were home. I literally crawled upstairs to my room and shut the door. I was still completely wasted but now I was in a state of panic because I thought I was dying. I grabbed for the cordless phone and knocked it to the floor. I picked up the receiver and began dialing my girlfriend. Before I could finish remembering the numbers, I had to crawl to the bathroom (I had my own, attached to my room) and puke again. I sat there, holding the phone, not knowing if anyone was on the other end or not, vomiting for I don’t know how long. When I felt like I could, I slunk to the bed and lay down. What happened next was a complete shock. My mother was standing over me. I was in and out of consciousness and she was putting a damp cloth on my head. She saw me coming to. “Did they touch you? Did they do anything to you?” she asked pleadingly. “No, Mom. They’re my friends,” I murmured. I puked in the bed. “I’m so sorry, Mom, I’m so sorry.” “I know, Baby,” she said softly, touching my face. I didn’t talk about this night to my parents until I was twenty two and drinking at a bar with them. I told my mother again how sorry I was for putting them through it. Apparently, they had kept each other’s panic in check. For some reason, my father was

convinced one of them had raped me, why else would they get me so drunk? He was pacing the house saying he was going to kill them both. My mother didn’t think I’d been raped, but she was convinced I was going to die if we didn’t go to the hospital because one of my brother’s friends died of alcohol poisoning. My dad told her “she’s just really drunk, let her sleep.” They convinced each other everything would be alright, though my mother tells me she slept beside me all night, waking me up every couple of hours to make sure. A few months later, at a Halloween party, I saw Jeff again. His hair was green. He was living at a house for degenerates, a sort of squatting place, where the party was being held. I kissed him. I mean I just grabbed him and made out with him. I don’t know why. Because he looked good. Because I wanted to prove I could be straight. Because I was drunk. Because I wanted to show that girls can be just as aggressive as boys. Because I knew he would be the last boy I would ever kiss like that.

RELEASE2007

Do Normaal Samuel Holleran, senior I have a soft spot for the Netherlands, which, more often than not, raises eyebrows. When I told one instructor that I’d just returned from a year at the Universiteit van Amsterdam he gave me a wink and a wry smile. “Amsta-dam, huh?” he quipped,

“You go to any-a those coffee bars?” I’ve gotten used to this response and I always feel the need to defend myself with some heady-sounding aphorism like “I was studying immigration and emerging concepts of civic nationalism” or “they have a highly developed visual culture and some great new architecture.” I love Holland, especially its cosmopolitan center, A’dam for short, but the fact that the city’s name has become an alias for balls-to-the-wall party time disturbs me, mostly because it is untrue. Although I don’t claim to know everything about the city, I learned a bit in my seven months there (not to mention a year-long stint I did in ‘t Gooi province when I was sixteen). In my experience many tourists are baffled when they arrive in the city via train from Schiphol airport. They descend into a place that they had imagined as a veritable Pirate’s Island where hookers, nomads, and party people roam the chaotic streets in a debauched orgy of drugs, booze, and shameless inhibition. Instead they’re presented with the sight of decent Dutch professionals riding off on their foldable commuter bikes, eco-friendly grocery bags in tow, and safety lights fastened to their clothing. It is very hard for groups of British bachelors, Kuffiya-wearing Catalan hippies, and American jam-band-enthusiasts to accept that this restrained and well-considered hybrid city is the hedonistic party-land they were promised. What most of these people don’t know is that relatively few Amsterdamers live the Pirate Island existence that the tourism industry promises. These people are not going to all-night raves on floating barges nor are they blowing lines of coke off of ripped abs. They’re also probably not patronizing the sultry hookers of De Wallen (better known as the Red Light District). They’re more likely rushing home so they can cook their low-fat wokmix before the eight o’clock broadcast of Jornaal. The fact that these upstanding members of society would tolerate such loathsome acts of debauchery in their city is a bizarre paradox to many who come to visit. Why is it that a group of people so restrained—one might even say too restrained—would tolerate such excesses on their own (relatively scarce, I might add) soil? In order to answer this it is essential that one speak on a typical Dutch expression:

Doe eens normaal. “Just be normal,” the saying goes, “because normal is crazy enough.” The expression doe eens is usually used to chastise someone who is acting mildly out of line or in a manner other members of society deem asocial (anti-social). The frequency with which this expression is used would lead one to believe that acting “normal” is highly valued in Dutch society, and it most certainly is. However, within the parameters of the

behavioral status quo the Dutch have established a separate place for things that are irreverent, weird, kooky, and sometimes offensive.

In other words, part of being ‘normaal,’ in the Dutch sense, is tolerating—even bolstering—a bit of craziness in the interest of fostering normalcy. This sounds a bit paradoxical but the general reasoning behind it is sound; if, on occasion, you let people do things that are inherently a bit screwed up, they will no longer have the desire to eat the proverbial forbidden fruit and they’ll find their own route to normalcy. This seems to work much better than an imposed ‘normalcy from above’ (the massive failure of Ronald Regan’s wholesome revolution in the States is but one example of this). In the Netherlands a comparatively small percent of the youth smoke weed (it’s far less than in the US or France), or eat mushrooms; the fact that these things are legal is probably one of the main deterrents. Youth culture in Holland is not automatically suspect, as it is in many other countries, thus the mystic and ‘rebel’ image of smoking weed is lifted. The Netherlands’ gedoog (tolerance) extends far beyond soft drugs and into many realms of society, thereby making things that the public might not approve of, in general, acceptable, provided they’re practiced in the appropriate place and time. This is very apparent on the visual level. One often stumbles across striking, fantastic, and gaudy examples of modern architecture in the smallest and most provincial of Dutch towns. Aaron Betsky, director of the National Architecture Institute in Rotterdam, asserts that this mainly has to do with the importance the Netherlands’ poldermodel places on compromise: there is a “long Dutch tradition in which aberrance and plain bizarreness are accepted, as long as they have a proper place,” he says, “It is even valued as a useful safety valve and source of renewal.” Thus, the doe eens normaal coin appears to have two, very different, sides to it, and if ‘wacky’ side was said to manifest itself in a certain place, it would certainly be in Holland’s Western cities. As political and tourist capital, A’dam is the most visible example. From De Wallen, to the squatter houses, to the coffeeshops, broodplatsen (artistic ‘breeding places’), and leather clubs, it is obvious that the ‘Venice of the North’ has made ample room for aberrations in what is considered normaal. These areas are also specific places that have been set aside for what the sound Dutch deem kooky behavior,

the fact that Dutch people are sensible enough to set aside specific geographic areas in which people are ‘allowed’ to get a little crazy speaks to their ingrained rationality. What makes A’dam great is that junkies, wanderers, and druggies exist within close proximity to straight-laced businessmen, heady intellectuals, and preppy students in what is ostensibly an amicable mix. While Amsterdam is eternally equated with debauchery, it is an extremely stable civic foundation that makes the occasional excesses possible.

Release 2007, a Lan g/ Parsons copu blication, interior

StUDENt wO Rk: 2007

34 Caslon, poster for the Type directors Club

shweta.advani@gmail.com <shweta advani> previous degree(s) bachelor of arts in germanic studies, jawaharlal nehru university work experience freelance designer, ETL advertising; freelance designer, village voice; intern, AIGA ; designer, gallery arts india new york languages spoken hindi, english, german what is your favorite adhesive? glue stick what is the last book you read? kite runner, khaled hosseini what typefaces make you cringe? times new roman what is in your right pocket? my cell phone

35 Dexter, promotional poster

36 The Lay of the Land, Richard Ford, book cover

inesatienza@gmail.com <ines atienza> work experience freelance designer languages spoken spanish, english and some french what is your favorite adhesive? double-sided scotch tape who would you choose to play you in a movie? a spanish actress what is the last book you read? esta historia, alessandro baricco what typefaces make you cringe? comic sans what is in your right pocket? no pockets today website www.inesatienza.com

37 Vladimir Ashkenazy playsMozart, poster for The Chicago Symphany Orchestra

38 Experimental Type, book series

39 In Transit, poster

40 A Kidd and his jackets: an exhibit, poster

dd.berman@gmail.com <dana berman> previous degree(s) bachelor of arts in economics, cornell university work experience junior designer, clarins; cake decorator, baskin robbins; intern, global business dialogue; intern, south american explorers languages spoken english, hebrew what is your favorite adhesive? rubber cement who would you choose to play you in a movie? wonder woman what is the last book you read? the alchemist, ben jonson what typefaces make you cringe? comic sans (especially for office communication)

41 Greeen Wheels, corporate identity and packag ing for a car dealership specializing in the sale of environmentally friendly cars Alpha to Omega: A Survey of Famous Physics Equations, interior

42 Jack o’ Lantern, poster

christine.boake@gmail.com <christine boake> previous degree(s) bachelor of arts in english and humanistic studies, mcgill university work experience designer, draft FCB ; intern, teen vogue languages spoken english, french, italian, latin—no seriously it’s not a dead language what is your favorite adhesive? studio tac who would you choose to play you in a movie? reese witherspoon as a brunette what is the last book you read? blink, malcolm gladwell what typefaces make you cringe? comic sans what is in your right pocket? metro pass, bank card and an extra hair elastic

43 Le Corbusier, cover Spring Tree Maple Syrup, packag ing

44 Mo dernist Malice, publication interior Butters design, corporate identity

eb@ellenbutters.com <ellen butters> previous degree(s) bachelor of arts in art history, oberlin college; bachelor of music in viola performance, oberlin conservatory work experience designer, american museum of natural history; assistent designer, tomoko miho inc. languages spoken besides english? sadly, none who would you choose to play you in a movie? meg tilly what is the last book you read? reinventing comics, scott mccloud what is in your right pocket? post-it of where iâ&#x20AC;&#x2122;m supposed to go and what iâ&#x20AC;&#x2122;m supposed to do website www.buttersdesign.com

45 Ellen do nâ&#x20AC;&#x2122;t be late, cover and interior

46 Black Market Catalogue, 88 pages, cover

ingridcarozzi@mac.com <ingrid carozzi> previous degree(s) bachelor degree in communication, pace university work experience intern, doyle partners; director of events, the swedish-american chamber of commerce of new york; account executive, luxury marketing group; intern, fleishmann-hillard languages spoken swedish, italian, spanish, english & some german what is your favorite adhesive? i canâ&#x20AC;&#x2122;t believe itâ&#x20AC;&#x2122;s not butter who would you choose to play you in a movie? molly shannon what is the last book you read? what to expect when you are expecting what typefaces make you cringe? apple chancery makes me nervous

47 Black Market Catalogue, interior

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LIFESTYLE | 35

#385409* Franciso de Goya, Children with Cart Oil on canvas. 5X3 feet. From 1778. The painting was stolen near Scranton, Pennsylvania, while being transported from Ohio’s Toledo Museum of Art, which acquired the work in 1959, to the Solomon R. Guggenheim Museum in New York. The work was to be displayed at a Guggenheim exhibition, “Spanish Painting from El Greco to Picasso: Time, Truth and History.” Also featured on FBI’s “Top Ten Art Thefts” list.

price

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ART | 11

#385414-BQ* AK-47 The AK-47 (shortened from Russian: 1947 Avtomat Kalashnikova) is a gas-operated assault rifle that was used in many Eastern bloc nations during the Cold War. Compared with the auto-loading rifles used in World War II, the StG-44 aside, the AK-47 was generally more compact, with a shorter range, a smaller 7.62 × 39 mm cartridge, and was capable of selective fire. It is one of the first true assault rifles and remains the most widely used.

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*FIREARM AND WEAPONS LAWS FREQUENTLY CHANGE. THIS SUMMARY IS MEANT FOR GENERAL PURPOSES ONLY. SEE FULL TERMS & CONDITIONS ON PAGE 30. Section 4005. While committing a crime a person who carries a dangerous or deadly weapon, openly or concealed, while committing a felony or while committing an offense under section 667 of Title 7, or while committing the crime of smuggling of an alien as defined by the laws of the United States, shall be imprisoned not more than five years or fined not more than five years or fined not more than $500.00, or both. The maximum penalty for violating § 1958 varies with the severity of the conduct: a fine and/or ten years for any violation; a fine and/or twenty years if personal injury results; and a fine of not more than $250,000 and/or death or life imprisonment if death results. If the death penalty might be applicable, the United States Attorney’s Office must comply with the guidelines at USAM 9-10. Title 13: Section 4003. CARRYING DANGEROUS WEAPONS. A person who carries a dangerous or deadly weapon, openly or concealed, with the intent or avowed purpose of injuring a fellow man, or who carries a dangerous or deadly weapon within any state institution or upon the grounds or lands owned or leased for the use of such institution, without the approval of the warden or superintendent of the institution shall be imprisoned not more than two years or fined not more than $200.00, or both. CONTINUED ON PAGE 30.

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GHB, Rohypnol (flunitrazepam), Ketamine.

LSD, blue heaven, sugar cubes or acid.

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Marijuana

Speed, Ups, Uppers, Black beauties, Pep pills, Copilots, Hearts, Bumblebees, Benzedrine, Footballs, Dexedrine and Biphetamine.

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Adderall, Amphetamine, Epphedra, Phentamine, MMC

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Ritalin, Preludin, Cylert, Didrex, Pre-State, Sandrex, Voranil or Plegine.

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Valium, Librium, Serax, Miltown, Equanil, Miltown, and Tranxene.

OxyContin, Vicodin, Lortab, Darvon, Percodan, Fentanyl, Talwin, Lomotil, and Ambien.

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48 Nobody’s Perfect, zine, silk screen cover and interior

When life gives you lemons, make lemonade.

Saggy Bosom “Just two cups to lift sag. The ultimate in bosom loveliness.”

1960

49 Milos Estiario Fish Restaurant, website LifeStyle Condoms, packaging

50 [], corporate identity and packaging

charchilip@yahoo.com <charlene chilip> previous degree(s) bachelor of science in marketing, santa clara university work experience designer, anomaly; intern, smart design; intern, shu uemura languages spoken english, tagalog, fukien what is your favorite adhesive? double-sided tape who would you choose to play you in a movie? no idea what is the last book you read? garlic and sapphires: the secret life of a critic in disguise, ruth reich what typefaces make you cringe? so manyâ&#x20AC;Śhow aboutâ&#x20AC;Śmatura script! what is in your right pocket? chapstick

51 St. Markâ&#x20AC;&#x2122;s Place, fold out booklet

52 Metamorphosis, cover and interior

53 Metamorphosis, interior

FAV 0RItE BOOk KAFKA’S METAMORPHISES glen 3rd from left

60 Seeing beyond, cover

laura.f.cline@gmail.com <laura cline> previous degree(s) bachelors of music in viola performance, oberlin conservatory work experience designer, bella muse, Inc. languages spoken chinese, english what is your favorite adhesive? gluestick who would you choose to play you in a movie? some pixels what is the last book you read? catch-22, joseph heller what typefaces make you cringe? papyrus what is in your right pocket? my metrocard and $5

61 Seeing Beyond, interior

62 Zangy scissors, corporate identity and packaging

63 V is for Vegas, silkscreen poster

64 Bhojan: an Indian Meal, inter ior

CONTENTS PAGE 9

Bhojan AN INDIAN MEAL

Forward

PAGE 11

Introduction

PAGE 15

Chapter one: Dal (Lentils)

PAGE 19

Chapter two: Roti (Breads)

PAGE 23

Chapter three: Achaar (Pickles)

PAGE 27

Chapter four: Murgh (Chicken)

PAGE 31

Chapter five: Meeta (Desserts)

PAGE 37

Index

PAGE 43

Bibliography

. 16

Dal (LENTILS)

ragini.d@rediffmail.com <ragini dhingra> previous degree(s) bachelor of fine arts, college of arts, new delhi work experience intern, teen vogue; art and art history teacher, vasant valley school languages spoken hindi, urdu, english, punjabi what is your favorite adhesive? studio tac what is the last book you read? dance dance dance, haruki murakami what typefaces make you cringe? brush script mt what is in your right pocket? spoon

65 Close cover before Striking, silkscreen cover and interior

lmegerter@yahoo.com <lauren egerter> previous degree(s) bachelor of science in communication, boston university work experience project specialist, saatchi & saatchi healthcare; intern, siri berg artistâ&#x20AC;&#x2122;s studio; art director, boston university adlab; intern, mccann-erickson languages spoken english, currently learning german what is your favorite adhesive? studio tacâ&#x20AC;&#x201D;very clean what is the last book you read? wir kinder vom behnhof zoo, christiane f. what typefaces make you cringe? mistral website www.egerterdesign.com

67 AllGerma nican, silkscreen posters on wooden placques

68 Alpine Cooking: The Bravarian Way, Dennis Brachmann, book cover and interior

69 Release, poetry publilcation, cover and interior

70 The work of Pedro Almodovar, poster series

ciaraelend@gmail.com <ciara elend> previous degree(s) bachelor of arts in cinema-television, university of southern california work experience freelance designer, wallstrip.com (a CBS company); intern, random house; design assistant, the vendome press; marketing and design coordinator, bay area commuter services what is your favorite adhesive? studio tac rules! who would you choose to play you in a movie? me what is the last book you read? in cold blood, truman capote what typefaces make you cringe? optima what is in your right pocket? metrocard

71 The Man who Mistook his wife for a hat, Oliver Sacks, book cover

72 Decades of our Lives, silkscreen cover

yasemin.emory@gmail.com <yasemin sara emory> previous degree(s) bachelor of arts in international development studies, mcgill university work experience intern, martha stewart living; intern, loomstate; intern, domino magazine languages spoken english, turkish, french what is your favorite adhesive? glue tape and studio tac who would you choose to play you in a movie? betty cooper what is the last book you read? naked, david sedaris what typefaces make you cringe? bauhaus what is in your right pocket? magic

73 Decades of our lives, interi or

15/!

UIF!IPTQJUBM

Divdl!Uzmfs-!QifpcfÖt!psqibofe!hsboetpo!po!!!! Bmm!Nz!Dijmesfo-!pggfsfe!up!nbssz!Ubsb!xifo!Qijm! sfkfdufe!ifs!boe!tif!bddfqufe-!fwfo!uipvhi!tif!tujmm! mpwfe!Qijm/!Po!uif!ebz!pg!Ubsb!boe!DivdlÖt!xfeejoh!jo!2:82-!if!dpmmbqtfe!gspn!b!hsbwf!ljeofz!jogfdujpo/! THE HOSPITAL SCENE is a must in any daytime soap opera. As early as 1956, soaps have used the hospital scene as a dramatic point in an otherwise long-winded storyline. Once a character falls in love, falls in love again, and is ready to confess, a catastrophic event lands our lead character in the hospital. Deaths on soap operas are usually short-lived. It usually doesn’t take too long for a character to return from the dead. If all else fails, an evil twin sibling arrives in town to shake things up even more.

1. In 1973, Scott Banning of One life to Live was hurt in a construction site accident and died before Julie could serve him with divorce papers. Meanwhile, she was still in love with Doug, who was married her mother Addie. 1.

2. When Addie of Days of Our Lives was stricken with terminal lukemia in 1974, she encouraged her daughter Julie to become a family with her husband Doug and little daughter Hope. Addie had a miraculous remission but was later killed trying to save Hope from an oncoming car. 3. Dr. Dorian Kramer treated heart patient Victor Lord on One Life to Live. She then married him for his money. She viciously kept from him the truth that he had a long lost son. When Victor died, Dorian became his wealthy widow on 4. In 1955, Nurse Janet Johnson of Guiding Light dispensed medicine with one hand while trying to take away the husband of ailing Kathy Roberts with the other. 5. Tim Siegel made former nun Jenny Wolek a very young window on One Life to Live in 1976. 6. In 2005, Sharon and Nick rushed to Cassie’s side on The Young and the Restless after she she got into an alcohol related accident.

74 Switch Off, poster series promoting light pollution awareness

D@> I8K@E> 9@I;J 8 I< ;@JFI@< EK<; The number of birds killed after being attracted to the lights of tall towers range from four to five million a year. switch-off.com

It’s a common misconception that hatching sea turtles are guided by the light of the moon. In truth, they find the ocean by moving away from the dark silhouette of dunes. This is a behavior with which artificial light interferes.

J< 8 KLIKC<J :8EËK E8M@> 8K< K?< F:<8E switch-off.com

=@ I<=C@< J :8E EF CFE><I = @E; K? <@I D8K< Entomologists agree that the firefly population has declined over the last few years in several places where they once swarmed. Artifical light prevents fireflies from being able to find their mate’s intoxicating glow. switch-off.com

75 How We See, 145 pages, cover and interior

501 622 755 â&#x20AC;&#x153;men,â&#x20AC;? said the little prince, â&#x20AC;&#x153;set out on their way in express trains, but they do not know what they are looking for. Then they rush about, and get excited, and turn round and roundâ&#x20AC;Śâ&#x20AC;? And he added: â&#x20AC;&#x153;It is not worth the troubleâ&#x20AC;Śâ&#x20AC;? The well that we had come to was not like the wells of the Sahara.The wells of the Sahara are mere holes dug in the sand.This one was like a well in a village. But there was no village here, and I thought I must be dreamingâ&#x20AC;Ś â&#x20AC;&#x153;It is strange,â&#x20AC;? I said to the little prince. â&#x20AC;&#x153;Everything is ready for use: the pulley, the bucket, the ropeâ&#x20AC;Śâ&#x20AC;? He laughed, touched the rope, and set the pulley to working. And the pulley moaned, like an old weathervane which the wind has long since forgotten. â&#x20AC;&#x153;Do you hear?â&#x20AC;? said the little prince. â&#x20AC;&#x153;We have wakened the well, and it is singingâ&#x20AC;Śâ&#x20AC;? I did not want him to tire himself with the rope. â&#x20AC;&#x153;Leave it to me,â&#x20AC;? I said. â&#x20AC;&#x153;It is too heavy for you.â&#x20AC;?

I hoisted the bucket slowly to the edge of the well and set it thereâ&#x20AC;&#x201D;happy, tired as I was, over my achievement.The song of the pulley was still in my ears, and I could see the sunlight shimmer in the still trembling water. â&#x20AC;&#x153;I am thirsty for this water,â&#x20AC;? said the little prince. â&#x20AC;&#x153;Give me some of it to drinkâ&#x20AC;Śâ&#x20AC;? And I understood what he had been looking for. I raised the bucket to his lips. He drank, his eyes closed. It was as sweet as some special festival treat.This water was indeed a different thing from ordinary nourishment. Its sweetness was born of the walk under the stars, the song of the pulley, the effort of my arms. It was good for the heart, like a present. When I was a little boy, the lights of the Christmas tree, the music of the Midnight Mass, the tenderness of smiling faces, used to make up, so, the radiance of the gifts I received. â&#x20AC;&#x153;The men where you live,â&#x20AC;? said the little prince, â&#x20AC;&#x153;raise five thousand roses in the same gardenâ&#x20AC;&#x201D;and they do not find in it what they are looking for.â&#x20AC;?

76 Cubist Architecture, website

jessgangi@gmail.com <jess gangi> previous degree(s) bachelor of arts in psychology, suny purchase languages spoken extremely fluent in engligh what is your favorite adhesive? spray mount paper cement gumbo who would you choose to play you in a movie? tom cruise on stilts what is the last book you read? history of love, nicole krauss what typefaces make you cringe? papyrus what is in your right pocket? nothing, iâ&#x20AC;&#x2122;m wearing spandex bicycle pants

77 Language, Sensuality and Power, poster

78 Pop, packag ing for Erro: Femmes Fatales

shannong@optonline.net <shannon r. gaudio> previous degree(s) fashion institute of technology ( FIT) work experience island/def jam records, ihome audio/ SDI technologies what is your favorite adhesive? double stick tape, 3 M brand only! who would you choose to play you in a movie? the incredible hulk what is the last book you read? the dot, peter h. reynolds what typefaces make you cringe? comic sans, there are enough hand written typefaces to be used what is in your right pocket? 4 gig memory stick and sunshine! website www.shannongaudio.com

79 Aesopâ&#x20AC;&#x2122;s Fables, experimental type Tesla Tubes, corporate identity

LANGUAGES SPOkEN ARABIC AND ENGLISH barbara

86 Why Pick?, poster promoting proper public behavior

dorieherman@gmail.com <dorie herman> previous degree(s) bachelor of arts in journalism, the ohio state university work experience designer, working mother media inc. conferences; freelance designer, futurethink; intern, harperâ&#x20AC;&#x2122;s bazaar what is your favorite adhesive? studio tac who would you choose to play you in a movie? drew barrymore what is the last book you read? sex drugs and cocoa puffs, chuck klosterman what typefaces make you cringe? mistral what is in your right pocket? tissues and chapstick

87 Constructivism: An Era of Structure, exhibition poster

88 The Work of Ray and Charles Eames, book and CD packag ing

amanda.huber@mac.com <amanda huber> previous degree(s) bachelor of arts in art history, duke university work experience intern, smart design; intern, cleary gottlieb hamilton and steen; intern, los angeles county museum of art languages spoken english, spanish what is the last book you read? the trial, franz kafka what typefaces make you cringe? the default one what is in your right pocket? lint, a dime, a ticket stub for the international contemporary furniture fair website www.amandahuber.com

89 Kyoto Temples, silkscreen poster

91 The work of Pedro Almodo var, poster series

92 Frienship 7, silkscreen poster

kalenkarnes@hotmail.com <kalen karnes> previous degree(s) bachelor of arts in journalism, university of north carolina, chapel hill work experience designer, ann taylor; intern, belly basics; intern, teen vogue what is your favorite adhesive? double-sided tape who would you choose to play you in a movie? drew barrymore what is the last book you read? the count of monte cristo, alexandre dumas (a must read for all) what typefaces make you cringe? mistral what is in your right pocket? a hair tie

93 The Work of Charles and Ray Eames, exhibition poster Le Corbusier, cover and interior

94 The Work of Joel and Ethan Coen . poster series DNA

model manag ement, promotional brochures

kime24@gmail.com <eun jeong kim> previous degree(s) bachelor of science in human environment and design, yonsei university previous work experience designer, lâ&#x20AC;&#x2122;oreal usa; freelance designer, skyzone entertainment; intern, vivre; intern, y interact languages spoken korean, english what is your favorite adhesive? scotch tape who would you choose to play you in a movie? julie deply what is the last book you read? architecture of happiness, alain de botton website www.imeun.com

95 The Work of Charles and Ray Eames, exhibition poster

96 The Work of David Lynch, poster series

wansoodesign@gmail.com <wansoo kim> previous degree(s) pratt institute work experience art director, chicago dental clinic; art director, vague; assistant designer, sun studio co. languages spoken japanese, english what is your favorite adhesive? no idea who would you choose to play you in a movie? myself what is the last book you read? art no power spot, tadanori yokoo what typefaces make you cringe? helvetica what is in your right pocket? money and cigarettes

97 Cover, design publication, cover and interior

98 Lights, 140 pages, cover

jeffreyscottkurtz@hotmail.com <jeffrey kurtz> previous degree(s) rochester institute of technology work experience freelance designer, martha stewart living; intern, the newschool communications and external affairs office

99 Lights, interior

100 路Adam stown, 62 pages, cover and interior

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101 Captain James, silkscreen poster

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102 Unmasking the Superhero subculture, cover

laywan@gmail.com <laywan kwan> previous degree(s) bacherlor of arts in architecture, university of california, berkeley work experience intern, doyle partners; intern, print magazine; architect, wilmot/sanz; project architect, the heiserman group what is your favorite adhesive? scotch tape what is the last book you read? the lion, the witch and the wardrobe, c.s. lewis

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103 Unmasking the Superhero subculture, interior Inccorporations: The Body as Source, exhibition poster

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104 Dexter, promotional poster

seandlauer@gmail.com <sean lauer> previous degree(s) bachelor of science in commerce, mcintire school of commerce, university of virginia languages spoken english previous work experience intern, laird + partners; associate merchant, abercrombie & fitch what is your favorite adhesive? rubber cement who would you choose to play you in a movie? tom hanks what is the last book you read? way of the peaceful warrior, dan millman what typefaces make you cringe? courier what is in your right pocket? chapstick

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105 The Dying Stars, silkscreen poster

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HOME COUNtRIES CANADA & SWEDEN mary-jo far right

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112 Santa Madrina, fictional currency, offset lithography

p.leon@mac.com <paulina leon urbiola> previous degree(s) bachelor of science in communications, boston university work experience ogilvy & mather; gocard!; sebastian+barquet languages spoken english and spanish what is your favorite adhesive? double-sided tape what is the last book you read? new tendencies in mexican art, ruben gallo what typefaces make you cringe? din medium what is in your right pocket? chapstick

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113 If Ona Winterâ&#x20AC;&#x2122;s Night, Italo Calvino, book cover

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114 Release, poetry publication cover and interioring

lmonajati@yahoo.com <leila monajati> previous degree(s) bachelor of science in cell biology/biochemistry, bucknell university work experience intern, AR media languages spoken english what is your favorite adhesive? scotch double-sided permanent tape (i do love rubber cement though) who would you choose to play you in a movie? jennifer garner what is the last book you read? a year in the world, francis mayes what typefaces make you cringe? comic sans what is in your right pocket? the always useful and trusty bone folder

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115 Land Sea, Tabble: Cuisine of the Pacific North West, interior

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116 Who Owns Histo ry? interior

csmitchy@gmail.com <caroline mitchell> previous degree(s) bachelor of arts in mass communication, print journalism, louisiana state university work experience freelance designer, annie leibovitz; intern, teen vogue; lobbiest, smith, johnson & carr languages spoken engligh and some spanish what is your favorite adhesive? double-sided tape who would you choose to play you in a movie? iâ&#x20AC;&#x2122;ve always wanted to try acting what is the last book you read? jayber crow, wendell berry what typefaces make you cringe? papyrus what is in your right pocket? no pockets today. wearing a skit.

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117 The Green Ray, cover and interior

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118 Catcher in the Rye, J.D. Salinger, book cover

mukaida@gmail.com <mihae mukaida> previous degree(s) bachelor of arts in engligh, rutgers university, university of hawaii work experience designer, windup design languages spoken engligh and spanish what is your favorite adhesive? sticky rice who would you choose to play you in a movie? I guess it would have to be lucy liu, because lots of people tell me I look like her, but I think itâ&#x20AC;&#x2122;s from people who think all asians look the same what is the last book you read? aside from books on typography, the fountainhead, ayn rand what typefaces make you cringe? what else, comic sans

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119 EcoSteps, corporate identity and website for an ecofriendly travel company

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120 Bad Monkey, corporate identity

caroline.mundt@gmail.com <caroline mundt> previous degree(s) bachelor of arts in art history, vanderbilt university work experience design intern, fair isaac corporation; intern, frist center for the visual arts; intern, philbrook museum of art what is your favorite adhesive? spray glue who would you choose to play you in a movie? rachel mcadams what is the last book you read? nineteen minutes, jodi picoult what typefaces make you cringe? arial (the bastard child of helvetica) what is in your right pocket? i normally donâ&#x20AC;&#x2122;t have have pockets

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121 Monaco: Grand Prix, silk screen poster Cookinâ&#x20AC;&#x2122; Below the Mason Dixon: A Guide to Southern Cooking, Marcy Johnson, book cover

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122 Trick or Treat, invitational poster

shunakayama@gmail.com <shu nakayama> previous degree(s) business administration, senshu university work experience freelance designer, sprire creative group; intern, columbia university press languages spoken japanese, english what is your favorite adhesive? rubber cement what is the last book you read? kafka on the shore, haruki murakami what typefaces make you cringe? myriad what is in your right pocket? eyedrops

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123 The Work of Woody Allen, poster series

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124 Release, poetry publilcation, cover

contact@mokur.com <masakazu okura> work experience art director, neferart inc.; designer, project Q design office; advertising intern, SWO co. ltd. languages spoken japanese, english what is your favorite adhesive? studio tac who would you choose to play you in a movie? johnny depp what is the last book you read? black jack, osamu tezuka what typefaces make you cringe? arial and optima what is in your right pocket? appreciation website www.mokur.com

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125 Release, poetry publilcation, interior

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126 Concrete Island, J.G. Ballard, book cover

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127 Art for $ Sake, motion graphic D+P Publishing, corporate identity

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128 The Brooklyn Zoo, corporate identity

jperalta00@hotmail.com <jessica peralta> previous degree(s) bachelor of arts, wesleyan university work experience junior designer, the rooster design group; intern, fortune small business magazine; intern, scott+nix, inc. languages spoken english, spanish what is your favorite adhesive? studio tac who would you choose to play you in a movie? america ferrara what is the last book you read? sex, drugs, and cocoa puffs, chuck klosterman website www.jessicaperalta.com

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129 Day or Dead, silkscreen poster

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130 The Woman I Kept to Myself, cover Jan Tschichold and the New Typogaphy, interior

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131 The Baobab Tree, silkscreen poster

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FAV0RItE ADHESIVE ELMER’S G LUE mitch

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138 Easy Pickins, silkscreen CD packaging, cover

jeffperky@hotmail.com <jeff perky> previous degree(s) masters of business administration, university of tennessee; bachelor of business administration, university of tennessee work experience designer, archer>malmo; designer, windup design what is your favorite adhesive? super 77 who would you choose to play you in a movie? i donâ&#x20AC;&#x2122;t know, iâ&#x20AC;&#x2122;m sure it would need to be a silent film what is the last book you read? the kite runner, khaled hosseini what typefaces make you cringe? no particular one, just when they are misused what is in your right pocket? luck

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139 Easy Pickins, silkscreen CD packaging, interior

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140 IOU, poster using photolithography Box Car Crush No. 00429, silkscreen and rubber stamp cover

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141 Motherless Brooklyn, Jonathan Letham, boook cover

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142 Helvetica, poster series

judithrytz@gmail.com <judith rytz> previous degree(s) master of science in economics and business, stockholm school of economics; printmaking college in stockholm work experience designer, mother; intern, visionaire; freelance designer, areaware; commissioned installation, nike; intern, tokion magazine; intern, purple magazine languages spoken swedish, english, french what is your favorite adhesive? any kind of tape or “pritt glue it,” i buy it everytime i go to sweden who would you choose to play you in a movie? scary thought… olivia hussey in 1968, maybe what is the last book you read? extremely loud & incredibly close, jonathan safran foer

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143 The Modern Office, silkscreen poter Forgotten Stories, silkscreencovver and packaging

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144 Rytz Konfection, letterpressed cover

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145 Rytz Konfection, photocopied interior

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146 The Atlantic, publication, interior

francesca@sciandradesign.com <francesca sciandra> previous degree(s) bachelor of architecture, the cooper union languages spoken english previous work experience humanscale, tru design what is your favorite adhesive? super 77 what is the last book you read? on beauty, zadie smith what typefaces make you cringe? comic sans what is in your right pocket? my mini sketch book website www.sciandradesign.com

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147 Leafpop gum, advertisement

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148 The Suspension Bridg e, silkscreen poster

jennifer.suk@gmail.com <jennifer suk> previous degree(s) bachelor of science, new york university work experience intern, teen vogue; intern, viewmark/chinese laundry; designer, super accessory; freelance designer, bombshell accessories; designer, thai magic languages spoken english, korean who would you choose to play you in a movie? korean actress song hye gyo what is the last book you read? middlesex, jeffrey eugenides what typefaces make you cringe? comic sansâ&#x20AC;&#x201D;ugh! website www.jennifersuk.com

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149 BuildaBaby, web site

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150 Child: Save This Child Before itâ&#x20AC;&#x2122;s too Late, poster

thitirut1007@yahoo.com <thitirut sutjaritmaneekul> previous degree(s) bachelor of arts in advertising, chulalongkron university work experience BBDO thailand, TBWA thailand, RS promotion languages spoken thai, english what is the last book you read? graphic design as a second language, bob gill what typefaces make you cringe? futura what is in your right pocket? cell phone

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151 For the Record: Art Chantry, exhibition poster

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152 Pushing Hand s, poster

kevinnyc@usa.com <kevin ward> previous degree(s) bachelor of arts in theater, florida state university work experience intern, scott & nix, inc. what is your favorite adhesive? studio tac of course. who would you choose to play you in a movie? homer simpson what is the last book you read? angels & demons, dan brown what typefaces make you cringe? comic sans what is in your right pocket? lint website www.kevinjward.com

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153 The Innocent Project, poster

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154 Drop out, cover and inside detail

lauren@laurenwickware.com <lauren wickware> previous degree(s) ontario college of art & design, AOCAD sculpture/installation work experience designer, the office of gilbert li; designer, toronto life; designer, chatelaine; intern, visionaire; assistant curator, doris mccarthy gallery, university of toronto; managing editor, prefix photo magazine, prefix institute of contemporary art who would you choose to play you in a movie? cynthia nixon what is the last book you read? the colony of unrequited dreams, wayne johnston what typefaces make you cringe? felt tip website www.laurenwickware.com

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155 Motherless Brooklyn, Jonathan Lethem, book cover Half There, acordian book

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White Noise, Don Delillo, book cover

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157 Re pe at, if necessary, cover and inside detail

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AN ANIMAL tAkING ON tHE ROLE OF tHE LEADER IS CALLED A “CONtROL ANIMAL,” SINCE ItS BEHAVIOUR wILL PREDICt tHAt OF tHE ENtIRE HERD.

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FEAtURED FACULtY MEMBER WILLIAM VAN RODEN

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166 Resume with only company listings and clients. Descriptions were purposely omitted since all jobs were art direction or were selfexplanatory. Typeset in 24 point Collis. Font designed by Christoph Noordzij.

william van roden

art director, martha stewart; illustrator; professor, aas graphic design, type 2 and portfolio & process

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167 Photo booth portrait, Orly Airport, France. May 1994.

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169 Various photobooth portraits. New York, Los Angeles Pittsburgh, London, Paris. From1 991 present.

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HOW DO YOU get a student to

learn design as well as aspire to be a creative director? I give them an abstract concept like “sound” or “light” to brainstorm. With their chosen focus, they articulate a mission statement and springboard the information into graphic design through research, through exploration, by taking art direction from me, and by learning to direct themselves. Along with humor, passion, and some show-n-tell, I am always amazed by the professional and unique work. 170

171 Martha Stewartâ&#x20AC;&#x2122;s Homekeeping Han dbook, 2006. 744 pages, two color, with acetate jacket.

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173 The two colors were pantones of light blue and instead of the standard black, a deep dark brown. Fonts used: Gotham Caps, Knockout, Swift, and Archer (custom). Number one New York Times bestseller.

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175 Every Day Food. Based on the magazine, popular recipes and their photographs transforms into a book. Fonts used: Gotham Cap s, Knockout, and Proforma. Number one New York Times bestseller.

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176 A few ways to say â&#x20AC;&#x153;Have a nice dayâ&#x20AC;? as featured in New York magazine.

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177 Illustrations for the Global Warming Survival Handbook: 77 Essential Skills To Stop Climate Change, in conjunction with Live Earth concert on July 7, 2007.

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178 New York Times OpEd Illustration explicating the controversy of Al Goreâ&#x20AC;&#x2122;s exaggeration.

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179 New York Times OpEd Illustration offering alternate ways to pay for your taxes

$ www.com

Spot illustrations for ethical colum n in TOR O

maga zine.

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180 Various Metropolis magazine covers.

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181 Sample spreads from Me tropolis magazineâ&#x20AC;&#x2122;s first photography issue. All editorial space went to art photographer s who were assigned a theme. With that theme, a new per spective of architecture and our surroundings was designed into special issue.

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182 Design proposal for Modernism magazine where the logo and barcode fluctuate placement on the cover of a graphic image.

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183 Brininstool + Lynch: Building on Modernism book design for Edizioni Press.

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185 Proposal for M3, a magazine by MTV.

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187 35 Names. Selfpublished book using common phrases incorporating common names. All images were found by typing the name into Google (large images) and the first singular portrait was chosen.

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FEAtURED ALUMNA JENNIFER DEKLAVER

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jennifer de klaver

creative director, target aas graphic design alumni 2005

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I RECEIVED A business degree from the university of Washington. After school I worked in corporate special events before becoming a flight attendant. Having grown up overseas, I was facinated by the great masters of art and architecture. I wanted to formalize my degree in design and be part of the best school. My experience at Parsons was incredible. The instructors, enviroment and classmates taught me the nuances of type, the importance of a concept, and that true passion must infuse all you create. After school, 193

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projects came knocking at my door through the career center and job fairs. I began working alongside Colette Malouf and the Chelsea Art Museum. Target saw my portfolio and contacted me. I began to work as a senior art director with one of the most innovative corporations in the design and advertising world. I have been involved in catalogs, advertisements, packaging and in store signage. The experience has been amazing and Parsons has been a huge part of my success.

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195 Johnson, Phillip exhibition poster

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