Buying a home in Jackson Hole becomes more than a transaction. For many of our clients, the decision takes on the weight of a lifestyle move as well. As such, we respect the many elements that factor into such a choice, and therefore offer our clients counsel far beyond the property fact sheet. With this wider role in mind, we decided to expand our analytical format to include editorial elements—reflections on the cultural currents coursing through our valley, reflections on our significant ten-ure in the Tetons. Responding to context has long been our modus operandi: Almost three decades ago, we published the first Jackson Hole Report as a way to fill the valley void of specialized analysis. Then as now, the Hole Report remains definitive
source
real estate, publications.
mar-ket Jack-son the
on Jackson
Hole
regularly cited in national
Post-Recession, we observed the high-end segment grow in strength and subtlety. Realizing luxury properties re-quired special attention and analysis, we published the inaugural Jackson Hole Luxury Report 10 years ago— to wide acclaim. The Luxury Report caters to high-end buyers and sellers who seek to gain a clear understanding of this elite market segment. The ensu-ing report focuses on the 1,848 properties worth $5 million and above, many of which are sold privately and there-fore never appear as public listings (we came to the aforementioned total by combing through public records).
Underlying our exhaustive research is our core commitment to our clients. Above all else, we want to ensure their experience matches their expectations of this spec-tacular setting. With this in mind, we’ve expanded the scope of this issue of the Luxury Report to include not only the in-depth statistics you’ve come to rely on, but also insight on various aspects of real-estate ownership requested by our readership. As trusted advisors, we work with our clients throughout the process of purchasing and selling real estate, but also well beyond the closing date. Past clients have called us years after they pur-chased a property for advice on remodel-ing; as did our friends featured in the New Outlook article. Proud of our landscape— both cultural and natural—we spotlight the jam-packed upcoming arts and cul-ture season, and ask local entrepreneurs for favorite spots in the valley. Intrinsic to our roles as realtors is our pride of place, a connection we share with our clients.
a connection we share with our clients. Getting to know the people and places who make this community so vibrant is as important as recognizing the economic factors at play in our market. From explor-ing the market dynamics to sketching a social calendar, we consider ourselves ex-perts in all aspects of Jackson Hole, and we want to help make this valley feel like home. Please turn to us as your partner in this discovery of place.
The Jackson Hole Luxury Report is published semi-annually and sent to the owners of these high-end properties. All other interested parties may request to receive the Luxury Report in digital form.
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The Viehman Group
ENGEL&VOLKERS"
David Viehman
David Viehman understands that real estate is about relationships – the ties forged between people and place. He has devoted his life to sharing the valley he loves so dearly with people keen to plant roots in Jackson Hole. A Florida native, David moved to Jackson almost three decades ago with his wife Donna and daughter Devon. Twenty-seven years ago, he published the first Jackson Hole Report, a quarterly newsletter tracking sales and listings. Now considered the definitive source on valley real estate trends, the Jackson Hole Report has been cited in extensive national publications. To this day, David’s singular approach to the local market melds detailed analytics with personal attention. Knowing the valley as well as he does allows him to deftly find and feature properties for his clients, particularly when it comes to the luxury market. As a keen observer of the market, David watched the high-end segment grow in strength and subtly, so much so that he decided to devote an entire report to prime properties. Recognizing that the luxury market warrants special attention and analysis, the Jackson Hole Luxury Report caters to high-end buyers and sellers who seek to gain a clear understanding of this elite segment. The Jackson Hole Luxury Report focuses on properties worth $5 million and above – many of which are sold privately and therefore never appear in public listings. Beyond these one-of-a-kind reports, David has worked extensively in resort and residential sales. He has been a leader within the Teton real estate community, serving as chairman of several ethics hearings and as a real estate expert witness in both federal and local courts. Skilled in marketing, he is always looking for new ways to promote his clients’ properties, such as a private website for each of his Luxury listings and now the popular Podcast series. Paramount to David’s career is his connection with place. In 2012, he was appointed to the board of directors of the Grand Teton National Park Foundation, which provides private financial support for special projects that enhance and protect Grand Teton National Park. Since 1997, the Foundation has raised well over $100 million for education-based capital projects, youth workand-learn projects, and wildlife research and protection. David took great pride in serving six years with an organization that helps ensure the future of Grand Teton. In the spring of 2019 David started volunteering his time on the Snake River Ambassador program, which is funded by the Grand Teton National Park Foundation.
Marketing Measures
Marketing Action Plan Our decades of experience have taught us to treat each property and homeowner as unique. As your Realtors, we will be by your side throughout the process, fulfilling our promise to offer the highest level of client communication and service. We will create a custom and comprehensive marketing plan for your property, and tirelessly work to find the perfect new owner. Pricing & Goals We will provide an in-depth Comparable Market Analysis using the most comprehensive data available. Only 60% of sales go through the local Multiple Listing Service (MLS). We track every single sale using the county warranty deeds, which makes our database th most accurate in the region. Together, we will determine a pricing strategy that fits your goals. Pre-Listing Information Gathering In many cases the first buyer that sees your property, may be THE buyer. We prepare everything in advance including a preliminary title commitment, operating costs, HOA & CCR's, inventory lists, etc. All this information will be available the day your property is actively listed. Professional Photography, Video & Virtual Tour Our vendors use the latest technology to showcase your property. 98% of buyers start their search online, which makes exceptional photography a requisite. Custom Property Website Our design team will create a custom website for your property that features all the information available. Think of it as a one-stop-shop all about your property. Comprehensive Brochure Our professionally designed and printed brochures are created to present at all in-person showings. Direct Marketing Through our proprietary database, we have the address of every property owner in Teton County, WY. Our direct mail program allows us another access point to our target market. Many times, current homeowners send these to out of town friends that want a property in Jackson Hole. Exclusive Open Houses Broker open houses are an excellent way to showcase your property. Also, we offer private invitations for others to come preview the property.
The Luxury Report Raising the Luxury Market Price Point What is considered “Luxury” in a given real estate market? The top 10% of a given market is one gauge used nationally. When we started the Luxury Report in 2012, the top 10% hovered around $2 million. By 2016, the top 10% averaged around $3.5 million. The number of Luxury-defined $5+ million sales skyrocketed 132% in 2020 to 257 sales. This surge drove the definition of Luxury in our market up 63% from 2019 to a baseline of $6.5 million. In 2021, if we had focused solely on the top 10% of our market to define a Luxury Home, we would have only included $8+ million sales. Currently, of the 47 active single-family home listings only eight are listed for under $3 million. If we look at the top 10% of what’s available now, the listings sit at $13.95 million and above. With the Luxury bar raised so dramatically in 2020, going forward this report will only focus on sales above $5 million The Jackson Hole Luxury Report is published semi-annually and mailed to over 1500 homeowners whose properties are worth $5m, or more. There are also 500+ buyers that receive this proprietary report. This offers your property unmatched marketing exposure.
Social Media Our social media strategy is unmatched in the region. Online social networks are incredibly popular and effective today, with a growing number of people spending more and more time on them. This presents tremendous opportunities for us, as a real estate company, to benefit from wide-ranging, digital media marketing. We utilize social media marketing in three ways: 1. We can interact with our clients and potential customers directly, and assess their needs and requirements without having to meet them face-toface. This saves both time and money, and allows us to present property options catered specifically to a client need when we do eventually meet them in person. 2. Most of the time spent visiting and inspecting real estate can be saved if you put up pictures of the properties you have available on social networks such as Facebook and LinkedIn, so our clients can decide within minutes which properties they are interested in. 3. The potential customer pool at our disposal with social media is unprecedented compared to any other marketing tool. Social networks allow you to engage in ad campaigns, promotional offers, word of mouth marketing, and customer referrals simultaneously.
Matterport Meet the world's leading spatial data platform. People are shown to be 300% more engaged with a Matterport 3D virtual tour than they are with 2D imagery. With a 3D virtual tour, prospective leads can do their own walkthrough of your properties from anywhere, anytime, generating higher engagement and interest. Sell at a 4-9% higher sales price. Decrease time on market by up to 31%. 90% of buys would be more compelled by a listing with a 3D tour. Attract more qualified prospects by giving viewers the most complete representation of your property, filtering out those the property may not be right for while also attracting leads that are genuinely interested in your property.
Direct Mail The marketing piece that withstands the test of time. Our private database includes the 1800+ owners in the valley whose property value is about $5m. We will mail them a professional brochure and letter introducing your property to them.
2021 Analytics
2021 Analytics
Giving Back - The Community Housing Fund The meteoric rise in housing prices has been devastating for many in our community experiencing housing insecurity. With concern about the rapidly changing character of Jackson Hole and the ability for essential employees to afford stable, secure housing, Devon Viehman partnered with the Teton Board of REALTORS® to create The Community Housing Fund. The TBOR Community Housing Fund allows every agent and seller to designate proceeds or a portion of their commission to fund affordable housing in Teton County at every transaction. How the Fund Works The Community Housing Fund is an opportunity for Realtors, buyers, and sellers to give back to the Jackson Hole community at each closing to help bridge the gap in the housing crisis. The Community Housing Fund pools donations to maximize impact on the housing problem that affects every household, organization, and employer in our community. Designate Your Gift Every gift to the Community Housing Fund supports the design, development, and construction of qualified affordable housing project in Teton County, Wyoming. Teton Board of REALTORS® partners with the Jackson Hole Community Housing Trust, Teton Habitat and Teton County Idaho Joint Housing Authority to advance shovel ready projects to ensure every gift to the Community Housing Fund is well invested and meticulously managed. About the Fund The Community Housing Fund is a way for the Jackson Hole real estate community to acknowledge that Teton County would not be what it is without the dedicated, hardworking professionals who call this place home, but who struggle to find stable, affordable housing. It is a proactive way for agents, buyers and sellers to help bridge the gap between what a home costs and what our local workforce can afford. Twenty-two Fund Founders pledged over $150,000 to the Jackson Hole Community Housing Trust to close out the $2.1M capital campaign that will create 24 affordable homes for 55 dedicated, local professionals at 174 North King Street. On spearheading this fund, Devon Viehman said, “I am proud to have been able to see this idea through from start to finish. So many community members love this town and want to live and thrive and contribute to their community, but their unstable housing makes it challenging or impossible. They inspired me to kick start this fund-- our community needs this fund more now than ever. And I have never felt more fulfilled than I have while fundraising with Anne Cresswell for this worthy cause.”
The Viehman Group
Significant Sales Here are some of our significant sales that we have been involved with either on the listing, selling or both sides.
Engel & Völkers
Engel & Völkers Jackson Hole
Representing the area’s best
At Engel & Völkers Jackson Hole, we help homebuyers and sellers make the right decisions and gain the greatest rewards from the sale or purchase of a new property.
Our expert advisors offer the industry’s highest levels of quality service using the most sophisticated marketing tools to achieve their client's goals. Our team possesses unrivaled market knowledge, collaborative spirit, and a love of life in the Jackson Hole area.
We
encourage
you
haven’t already.
to
Our
visit
our
comfortable
shop, and
if
you
private
executive-style conference rooms are the ideal setting to
present
our marketing
services
and
provide
consultations to assist you in achieving your real estate goals. We invite you to explore our services and look forward to working with you!
We service the areas of:
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Town of Jackson
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Wilson (West Bank)
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Teton Village
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North Jackson
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South Jackson
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Star Valley
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Teton Valley, Idaho
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Dubois
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Sublette County, WY
Working with Engel & Völkers
Experts at your service
When considering buying or selling a property, it is essential to work with true market experts who take the time to understand your unique real estate goals. Engel & Völkers advisors are known for their unparalleled professionalism and their dedication to providing high-quality, personal service.
These
characteristics are evident among all Engel & Völkers real estate advisors in local markets across the globe. Each of our advisors is devoted to the core values of competence, exclusivity and passion, as they represent a luxury, global real estate brand with over 40 years of brand heritage and experience. Engel & Völkers advisors are leaders in their local markets with knowledge and valued connections that help maintain our consistent leadership internationally. We will do all we can to market your property in order to obtain the best outcome for you—the highest possible purchase price and a stress-free transaction.
Christian Völkers, Founder
The Engel & Völkers story
Our origins as a global leader
Engel & Völkers’ was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise. Our successes led to a greater demand for specialized services including yachting and aviation With a brand gaining in recognition and reputation, we established a system that allowed us to expand without sacrificing our high standards of quality. In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa,
Although Engel & Völkers has grown beyond a
Asia and the Americas. Today, there are more than
small boutique agency, you can still rely on us for
11,000 real estate advisors in over 30 countries. With
the qualities that remain our keys to success—local
an Americas headquarters located on Park Avenue
market expertise, a highly valued network, and an
in Manhattan, our Americas network attributes to the
unparalleled level of service.
greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Carribean and Mexico.
Every home is a mansion
Luxury service always
While Engel & Völkers represents notable homes, and mansions and even castles, we pride ourselves on representing homes at various price points, providing a standard of luxury service and personal attention for all. No matter the price, size, or style of a home, Engel & Völkers ensures the very best service and care is provided to our clients. With experience and achievements in the worldwide locations in which we operate, our network has a breadth of tools and strategies to be effective. Our approach includes thorough market research, strategic marketing, and
maximum exposure, combined with global brand recognition,
that continues to provide the Engel
& Völkers advantage of gaining the attention of a wider audience of potential buyers for every home we represent. Through periods of both strong economic growth and in less certain times, Engel & Völkers has maintained consistent success in its sales, and we look forward to serving you.
Local and international expertise
Providing world-class service
Established in 1977 Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele. Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share. We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect
how we market your property. Though we belong to an international network, we are a local shop. Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.
Competence, Exclusivity and Passion
The core values that define us There is a single vision shared by the thousands
meaning of our brand for each and every Engel &
of professionals who represent Engel & Völkers
Völkers advisor. Our training, marketing capabilities
worldwide. It is to link together the aspirations of
and international network ensure that our advisors
discerning individuals around the world, be it in a
can competently meet your real estate needs. They
private or business context -- with total passion.
will develop a customized strategy and provide the
To achieve this vision, we have established a set of
specialized services that will work exclusively for
core values. These values help to maintain our high
you. And they will do it all with total passion.
level of service quality worldwide and reinforce the
GG magazine
Showcasing the Engel & Völkers lifestyle
Engel & Völkers’ GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live. GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers’ top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.
More than real estate agents
Delivering peace of mind
The best real estate agents help their clients buy and
your home fits within the bigger picture. Engel &
sell homes. At Engel & Völkers we go above and
Völkers advisors provide more than facts. They
beyond the real estate transaction to offer guidance
deliver peace of mind. As local experts, our advisors
and insights to our clients in ways not every agent
live and breathe the communities in which they serve
can. In fact, at Engel & Völkers we aren’t simply
and will provide you with valuable insights that are
agents, we are a network of advisors who provide
relevant to your personalized needs and will see to
the highest levels of service experience throughout
every detail throughout the transaction process and
the world by managing performance at every stage.
beyond.
We are extremely selective of the advisors who join our brand and attract top performers who are wellrespected within their communities. Most importantly, they can talk about the real estate market and where
A network of leaders
Our collaborative approach
With Engel & Völkers you have a dedicated team
The power of the Engel & Völkers network is
working to achieve your real estate goals on both a
demonstrated through its collaboration in executing
local and global scale.
and delivering marketing campaigns, public relations exposure,
social
media
engagement,
content
Working with Engel & Völkers means you receive the
creation, and global outreach. With the local market
personal service of an expert advisor with specialized
expertise found in our neighborhood shop the
knowledge of local market activity and trends.
support you receive is amplified through our Americas
This individual is not only a market leader, but is
headquarters in Manhattan and global headquarters
supported by an exclusive global network of systems
in Hamburg, Germany.
and professionals dedicated to providing the most exceptional home buying and selling experience possible.
Engel & Völkers Cares
Special Olympics
I am a proud participant in the Engel & Völkers Contribution at Closing program that benefits the amazing work of our philanthropic partner, Special Olympics. This program offers me the opportunity to make a financial donation on your behalf in celebration of your next chapter. Engel & Völkers is a proud champion of Special Olympics, an organization that, for more than five decades, has been committed to raising awareness and changing the perceptions that often stigmatize people with intellectual disabilities. Special Olympics
The funds raised through Contribution at Closing
provides a community for its athletes to develop
support Special Olympics’ work and initiatives across
physical fitness, demonstrate courage, experience
North America, as well as enhance programs on the
joy, and develop friendships with their fellow athletes.
local level.
Client Care
Our concierge level of service
Your Engel & Völkers advisor will tend to your every
themselves to a clearly defined goal: to identify the
need throughout the home sale process. You can
maximum value of your home and to sell it for the best
expect insight and information from a market expert
price possible. Engel & Völkers’ entire global network
along with a detailed sales strategy tailored to your
is committed to our core values of competence,
specific property. Our advisors will be proactive in
exclusivity and passion, and is dedicated to delivering
their communication with you and provide ongoing
on these promises when working with our clients
consultation. The marketing professionals at Engel &
every day.
Völkers who support our advisors have committed
Initial assesment Beyond the transaction
Presenting our strategy
From offer to closing
Creating the marketing campaign
Concierge service thorughout
Planning a successful open house
Initial consultation
Identifying your specific needs No two clients are the same. The better we know you, the better we can serve you, which is why we start with an individual consultation with every client. Our goal is to get an in-depth understanding of your expectations and to learn more about the property you’re interested in selling through the person who knows it best -- you. With local market expertise and global reach As an international, premium real estate firm, you will experience exceptional service that starts from the initial consultation. Your Engel & Völkers advisor will review every aspect of your property, ask questions, and research local market trends and activity. These steps will determine key marketing points,
The scope of our research: the ways in which we collaborate on an effective
■
Review your property
and compelling pricing strategy, your home’s target
■
Conduct a homeowner interview
audience, as well provide a full understanding of
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Research market activity and trends
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Identify target audience
brokerage, as well as the Engel & Völkers brand to
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Outline pricing strategy
work together to sell your home at the highest price
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Gain full understanding of unique
point within an acceptable time frame and in a stress-
■
homeowner needs
your specific real estate goals. This crucial first step outlines a strategic course for you, your advisor, their
free manner.
A tailored marketing campaign
Designing custom strategies
With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of world-class publications where Engel & Völkers advertisements are placed. Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network. We will market your property to prospective buyers, whom we have specifically identified both within and outside our
Full service marketing and advertising:
network, and among our existing portfolio of shops
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Professional, high-quality creative
throughout the Americas and around the world.
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Engel & Völkers brand recognition
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Advertisements in local, national and international publications
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Preferred placements and branding on top real estate search sites
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Presence on the Engel & Völkers global website platform
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Social media and public relations
Planning a successful in-home event
Letting your home tell the story
Careful
planning,
preparation,
and
a
deep
understanding of your property are the three key elements that contribute to a successful home showing or open house. From strategic scheduling and professional staging to the creative approach of hosting an in-home event, seasoned Engel & Völkers advisors consider these necessary elements to best showcase your property. Our list of contacts include professional services for light repairs, landscaping, and staging. We work with you to identify the most convenient dates and times for showings and promote them accordingly to achieve the greatest results and work with you schedule. After the showing, we will collect valuable feedback and information from those who have attended to enhance our marketing efforts from
Proven measures for ensuring a successful showing: ■
Talking points to elaborate on the home’s best features
then on. ■
Depersonalizing interior design where appropriate
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Minimizing clutter
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Ideal scheduling
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Light repairs and landscaping to enhance curb appeal
It’s personal
Our focus is on you
As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you desire. Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you’d like and through the specific channels you find most convenient. You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service to achieve your real estate goals.
Detailed information to keep you up to date: ■
Written reports after each showing
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Activity reports on the status of your sale
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Latest market information
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Evaluation for marketing measures
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Advice on aesthetic improvements
From offer to closing
Achieving the best possible outcome
Our service focuses on quickly relaying purchase offers
and
advising
on
the
submission
of
counteroffers, the negotiating process, inspections,
Ideal conditions for a successful closing: ■
Agreement between all parties concerning the purchase price and contingencies
contractual issues, and closing preparations. While we communicate often throughout this process, it is
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Proper preparation of all required documents
our role to stand firm and skillfully negotiate on your
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Regular communications between all parties
behalf to achieve the best results for you. We will
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Escrow management
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Full service at closing
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Assistance during the transition of property
assist when escrow opens, be present at closing, and handle the exchange of keys.
People are talking
What they have to say may help you
At Engel & Völkers it is our passion to deliver luxury service to all of our clients, never taking for granted that our clients have instilled trust in us and continue to refer our services to their friends and family. Our goal is to create long term relationships with our clients to support their real estate needs now and in the future. For us, being a real estate advisor doesn’t end when contracts are signed. We are your local neighborhood expert, helping you make the most of the place you call “home”. To ensure we maintain our standards of luxury service at every point across the Engel & Völkers network, we invite our clients to complete an interactive post-transaction survey to share feedback on their experience with their particular Engel & Völkers advisor. Client insights help inform other customers as they look to validate their decision to work with a specific Engel & Völkers advisor. With a consistent rating of at least 99% satisfaction*, you can feel confident that by working with an Engel & Völkers advisor, you are working with the best in the industry. *Data verified by Real Satisfied as of July 1, 2019
Beyond the transaction
An ongoing relationship
Even after the transaction has been completed,
our client relationships. Through our research and
our commitment to service continues. We remain
interactions, we further understand your preferences
dedicated to our client relationships and will promptly
to provide ongoing customized service for your future
respond to any requests or questions you may have
real estate needs. We also aim to impress you with
as you seek to live the best life possible in your new
the level of high-quality service we provide so we can
home. Our passion is knowing the communities in
continue as your advisor — and potentially one to
which we serve, inside and out, and we want to be a
your friends, colleagues, and family members — as
continuous resource for you -- after all, we live here
you seek to achieve your future real estate goals.
too At Engel & Völkers, we take a long-term view of
Outlining our strategy
An in-depth look at research results
Following an initial assessment, we prepare a customized presentation in which we explain what our research and expertise have discovered regarding
Network
Advantages
Pricing Strategy
Target
the value of your property. This tailored presentation will include our analysis of the market and the groups we’ve identified as the most qualified buyers for your property. We will share the specific steps we plan to take—including advertisements in select publications, placement within online real estate search engines, public relations and social media opportunities, and direct mail strategies to maximize exposure of your property to the target audiences we’ve identified. We will also work together to determine a pricing strategy
Our measures for property marketing: ■
Expert evaluation of the property
view of the sales strategy, we are able to learn more
■
Detailed analysis of the target audience
about your expectations so we can make sure to
■
Current local market activity and historic trends
meet, and whenever possible exceed, them at every
■
Marketing and advertising support
stage in the process.
■
Pricing strategy
that meets your goals. In providing this highly detailed
Comparative Market Analysis
Research and results
When listing your property with Engel & Völkers, you
your home a greater chance of finding the best buyer
receive the invaluable benefits of its exposure to our
in an acceptable time frame. A Comparative Market
highly targeted contacts and network of shops and
Analysis performed by an Engel & Völkers advisor
advisors across the street, across the country and
is an essential part of the services we provide. It is
across the world. The listing process begins with a
the most accurate assessment of your home’s value
comprehensive analysis of your property by an Engel
based on data and information that includes current
& Völkers advisor who uses proprietary tools and
and historical real estate activity in your market.
standards to create a Comparative Market Analysis that includes a pricing and marketing strategy, giving
Our property pricing perspective: ■
Detailed knowledge of the local market provides
■
to help sell the home, however, in some
insight into the buyer’s perception of the home’s
■
value.
instances the portion of the price related to
Accurate pricing based on comparative market
home improvements may be less than the actual cost of improvements.
analysis is key to achieving the best possible value from the sale of your home. ■
Starting with an accurate price from the outset will yield the highest results.
■
Certain home improvements may be suggested
Interest in a home new to the market drops significantly the longer the home remains on the market.
■
An offer will typically be lower than the listed price, but can be negotiated higher since an offer also signifies that a connection to the home has already been made.
Time and exposure
Charting the optimum moment to act
The following chart demonstrates that interest and
and, ultimately, to sell it. Preparation and an effective
excitement among potential homebuyers are highest
pricing strategy are crucial in capitalizing on this initial
within the first four weeks a property is on the market.
exposure, and your Engel & Völkers advisor is very
At this level of interest comes the best opportunity
experienced in strategically navigating through this
to apply Engel & Völkers’ marketing programs in
critical time for optimal results.
order to communicate the value of your property
An effective pricing strategy
Listing to sell
To find the ideal buyer for a home, it must be exposed
potential buyers, while pricing at or slightly below
to the largest, most relevant audience of potential
market value will attract more. As a trusted advisor,
buyers. Because Engel & Völkers has shops and
it is my passion and responsibility to understand
advisors spanning the globe, there are no boundaries
market trends to create the most strategic listing and
to the exposure we can provide for your property. The
marketing strategies. I want to ensure that you receive
market has a direct impact on the amount of attention
the best value for your home, allowing you to move on
a home will receive based on its listed price. Pricing
to the next phase of your life.
above market value will get the attention of fewer
Multi-platform strategy
All encompassing reach
Local exposure:
International exposure:
Access to Engel & Völkers advisor contacts
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Access to Engel & Völkers’ global network
and relationships
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Worldwide exposés display
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Exclusive exposé display
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Print advertising opportunities include:
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Inclusion in prominent local publications
– The International New York Times
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Local press opportunities
– Financial Times
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Tailored property showings
– GG Magazine
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Premium yard sign
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Retail shop locations
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Regional/National exposure:
Online exposure: ■
Engelvoelkers.com
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evrealestate.com
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Access to Engel & Völkers Americas network
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SHOP.evrealestate.com
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Print advertising opportunities include:
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Engel & Völkers social media platforms
– Private Residences Americas
(Facebook and Instagram)
– The Wall Street Journal
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Zillow*
– Architectural Digest
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Listhub
– Forbes Magazine
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Listhub Global
– Private Air
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Realtor.com*
– Town & Country
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Juwai.com
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JamesEdition.com
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MansionGlobal.com
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WSJ.com
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NYTimes.com
*Not available in all markets
Smart marketing. Extensive exposure.
Giving you the EDGE.
Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners. But we don’t stop there. With a global network of more than 11,000 real estate professionals in more than 30 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek … like yours. Let us provide the EDGE you need to sell your home and begin your next adventure.
Global marketing support
Fully dedicated team of experts
Engel & Völkers manages a global marketing
Engel & Völkers marketing strategies and offerings
infrastructure out of our corporate headquarters
are rooted in data and research for optimal results
in Hamburg, Germany that supports our shops
--- at every level. By identifying the unique qualities of
and advisors worldwide. This support adds to the
a property and placing it in the context of current and
targeted marketing strategies delivered by our
trending market conditions, we then identify target
Americas headquarters in Manhattan to support the
market groups and create campaigns to provide
local markets served by our Engel & Völkers advisors.
maximum exposure of the property alongside
Each local shop then leverages the brands national
messaging and branding to attract the most qualified
and international resources and reach through its
buyers. Our creative approach is also backed by
dedicated marketing specialist who works with
consumer data and testing to ensure we highlight
each advisor to create customized, multi- channel
your property in the best light.
campaigns for each property we market.
Professional photography
Storytelling through imagery
Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled. We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and
assets. On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.
Digital, mobile and social
Engaging qualified buyers Mobile devices and online search tools have given
media activity, and the development of new mobile
home buyers the ability to know more about a
apps. The Engel & Völkers brand maintains its quality
property before their first contact with a real estate
standards across the board from visual presentations
professional than ever before. Notably, more than half
and usability to content on all digital devices. We
of home buyers use a mobile device to search for
provide valuable and original digital content, robust
a home, and we’ve made sure that Engel & Völkers
functionality, and attractive design to retain visitors
properties are included in a consumer’s search along
and keep them coming back to your property.
the way. Our digital strategy maximizes the exposure of property listings through partnerships with the most popular real estate search sites, targeted social
Making virtual a reality
Bring your home to life
a home to help refine their search. As a seller, we provide an exceptional listing experience for you and your prospective buyers by including a virtual listing tour as part of our marketing strategy. Our virtual reality technology allows prospective buyers from around the world to immerse themselves in your property in order to help them make a more informed decision. Through Engel & Völkers’ global reach and virtual reality offerings, the possibilities are endless.
Every home has dimension that photos simply can’t capture with distinction. Whether you’re buying or selling a home, Engel & Völkers has virtual reality offerings to create an optimal experience. Clients can enjoy stunning 3D guided tours of Engel & Völkers listings to discover every aspect and feature of
A global online platform
Engaging prime visitors each day
The Engel & Völkers global platform is at the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month. With industry leading design, tools and functionality, the Engel & Völkers global platform enhances engagement and generates leads to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional homebuyers, while potential buyers can discover our listings located throughout the nation from our Engel & Völkers Americas site. International buyers visiting any of our other Engel & Völkers websites are also linked into our pages for maximum exposure.
Global reach for local listings
Real international exposure
The world searches for homes online. Our philosophy is that smart digital distribution helps sell properties faster and for higher prices by bringing a greater number of buyers to the table. In the U.S. for example, international buyers account for $77.9 billion in dollar volume in residential purchases, with a median home sale price of $280,600* To ensure you have the strongest global online exposure for your home, we have established relationships with over 100 trusted international websites around the globe, offering an expansive marketing reach into 65+ countries. As part of our comprehensive digital marketing strategy, all Engel & Völkers listings, complete with property information and photos, appear on these premier consumer websites with key coverage in Asia, Europe, and North and South America. *Source: The National Association of REALTORS® 2019 Profile of International Home Buying Activity.
Realtor.com
Trusted real estate resource
Realtor.com® is a leading resource for home buyers and sellers of today and tomorrow. Realtor.com is known as a trusted, comprehensive source of forsale properties in addition to information, tools and professional expertise to help people move confidently through every step of their home journey. Its continued mission is to help make all things “home” simple, efficient and enjoyable for its millions of users.
Zillow Group
Connecting with today’s consumers
Zillow is the leader among online real estate search engines, reaching approximately 160 million visitors each month. Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out.
Private Residences
Showcasing listings throughout the Americas
Published four times a year, Private Residences Americas offers your property both national and international
exposure,
showcasing
the
finest
properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.
NYTimes.com
The reach you need.
Reaching over 78 million visitors per month, the real estate portal to the famous New York Times extends your reach beyond the bounds of the New York City metro to a worldwide audience. Your property shown on NYTimes.com provides home seekers comprehensive listings and examines the trends affecting real estate in New York, across the country and around the world.
The Wall Street Journal online
Exceptional exposure worldwide
WSJ.com reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ.com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets — a high priority for selling premium properties to today’s digital savvy and often international clientele.
Mansion Global
Unparalleled online listing exposure
Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages. Having your property featured on Mansion Global, dedicated solely to the affluent buyer, offers unique access to a discerning audience who shares the same passion for luxury real estate as Engel & Völkers. Mansion Global sees 2.3 million monthly visitors who have an average household income of $418,000.
JamesEdition.com
The world’s luxury marketplace
JamesEdition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accoutrements of a luxurious lifestyle. Engel & Völkers participates in the exclusive real estate listing program for homes on the market for 500,000 euros or greater. With 1.1 million real estate visits each month by visitors located in 120 countries, your home will be showcased online to premier global markets including London, Berlin, Milan, Zurich, Hong Kong, Dubai, Moscow, Sydney, Buenos Aires, as well as the United States and Canada. Listing your home with Engel & Völkers provides access to this desirable audience where 35% of visitors have a household net worth of $5 million or more and 45% own three or more homes.
Juwai.com
Connecting with affluent Chinese buyers Our strategic partnership with Juwai.com markets your property to high net-worth Chinese buyers looking to invest internationally. With over 40 billion* spent in overseas real estate purchases, Chinese buyers are the largest international buying force in real estate. Juwai.com, reaching 3.1 million affluent Chinese buyers each month is the largest and most authoritative source for global property data and advanced search designed for the Chinese real estate buyer. It provides a full range of services to get your property listing accurately translated and formatted to market your property in a way that resonates with this demographic behind China’s online firewall — an extremely important element. With Juwai.com’s research, statistics and data, Engel & Völkers is able to tailor the marketing strategy for your property to be most effective in reaching this massive audience of interested buyers.
*Source: Juwai.com 2017
Print advertising
Targeted, premium publications
In addition to our online advertising strategy, our
Our brand’s own luxury lifestyle publication, GG, is
relationships with the world’s leading print publications,
designed to promote select Engel & Völkers properties
local magazines, and newspapers ensure maximum
to an exclusive network of valued clients through
exposure for the homes we represent. Engel &
Engel & Völkers’ global shops and subscriptions in
Völkers has maintained special arrangements that
more than 30 countries.
provide our properties heightened exposure in local, national, and international print publications such as
On a local level, we also work closely with widely-
The Wall Street Journal, Architectural Digest, The
read regional print publications to secure the best
International New York Times, and Town & Country.
placements for Engel & Völkers listing ads and to maximize targeted exposure locally.
Public Relations
Your home. Its story.
Engel & Völkers is proud of its award-winning, multifaceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent. Homes with compelling stories and notable features are shared by our corporate headquarters team with key reporters, editors, and producers from some of the most highly regarded news outlets. Through these efforts we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third party resource. Editorial Engel & Völkers property features have appeared in outlets such as The New York Times, ELLE Decor, Unique Homes, Town & Country, The Wall Street Journal, and in major metropolitan media throughout the Americas, Europe, and Asia.
Social media engagement
Engaging fans, sellers, and buyers
The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our brand, services, and premier properties remain a topic of conversation. Our social media strategy is to be where our clients are and where potential clients want to be, to provide content of value and enjoyment, and to drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours and to increase their exposure to a targeted sphere of influence.