Consultroría de Color

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Consultoría de Color / Color Consulting Universidad Nacional de Colombia - Sede Bogotá Facultad de Derecho, Ciencias Políticas y Sociales Faculty of Law, Political and Social Sciences Asignatura/ Subject:

Expresión visual / Visual expression David Alberto Aristizabal Turmeque David Alfonso Celis Tellez Sergio Alejandro Cañón Marín

Escuela de Diseño Gráfico - Facultad de Artes Graphic Design School - Arts Faculty 2013


Patrón Color Icónico / Iconic Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

C: 00 M:05 Y: 10 K: 05

R: 246 G: 236 B: 225

C: 25 M:20 Y: 25 K: 00

R: 202 G: 198 B: 190

C: 05 M:05 Y: 40 K: 05

R: 238 G: 000 B: 000

C: 00 30 C: M:00 65 M: Y: 00 100 Y: K: 00 15 K:

R: 150 000 G: 95 000 B: 35 000

C: 45 00 M:80 00 Y: 100 00 K: 20 00

R: 120 000 G: 70 000 B: 40 000

C: 0 00 M:5 00 Y: 10 00 K: 5 00

R: 245 000 G: 000 240 B: 225 000

00 C: 25 00 M:20 00 Y: 25 00 K: 0

R: 200 000 G: 200 000 B: 190 000

C: 0 00 M:0 00 Y: 40 00 K: 0 00

R: 255 000 G: 250 000 B: 190 000

C: 30 00 M:00 M:65 Y: 100 00 K: 40 00

R: 120 000 G: 80 000 B: 30 000

C: 25 00 M:45 00 Y: 100 00 K: 20 00

R: 160 000 G: 125 000 B: 35 000

C: 50 00 M:0 00 Y: 100 00 K: 0 00

R: 165 000 G: 195 000 B: 55 000

C: 65 00 M:0 00 Y: 100 00 K: 0 00

R: 130 000 G: 180 000 B: 60 000

C: 35 00 M:0 00 Y: 15 00 K: 0 00

R: 190 000 G: 220 000 B: 220 000

C: 45 00 M:70 00 Y: 90 00 K: 65 00

R: 70 000 G: 50 000 B: 30 000

C: 15 00 M:35 00 Y: 100 00 K: 50 00

R: 130 000 G: 110 000 B: 25 000

C: 70 00 M:45 00 Y: 85 00 K: 40 00

R: 80 000 G: 90 000 B: 55 000

C: 65 00 M:45 00 Y: 65 00 K: 60 00

R: 65 000 G: 70 000 B: 60 000

C: 75 00 M:50 00 Y: 15 00 K: 00 70

R: 45 000 G: 55 000 B: 75 000

C: 40 00 M:50 00 Y: 70 00 K: 40 00

R: 115 000 G: 95 000 B: 65 000

C: 30 00 M:100 00 Y: 100 00 K: 80 00

R: 60 000 G: 15 000 B: 0 000

C: 0 00 M:100 00 Y: 100 00 K: 25 00

R: 155 000 G: 20 000 B: 20 000

C: 35 00 M:50 00 Y: 80 00 K: 55 00

R: 90 000 G: 40 000 B: 35 000

C: 25 00 M:60 00 Y: 15 00 K: 80 00

R: 65 000 G: 45 000 B: 55 000

C: 60 00 M:45 00 Y: 100 00 K: 45 00

R: 85 000 G: 85 000 B: 40 000

C: 0 00 M:0 00 Y: 0 00 K: 90 00

R: 60 000 G: 60 000 B: 60 000

1. Madera/Wood 2. Oro/Gold 3. Solemnidad/Solemnity 4. Desaturación/Desaturation C: 15 00 M:35 00 Y: 100 00 K: 00 50

R: 130 000 G: 110 000 B: 25 000


Patrón Color Icónico / Iconic Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

Color subordinado / Subordinate color


Patrón Color Saturado / Saturated Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

C: 100 00 M:70 00 Y: 0 00 K: 00 K:40

R: 30 000 G: 60 000 B: 110 000

C: 100 00 M:85 00 Y: 50 00 K: 00 70

R: 25 000 G: 20 000 B: 44 000

C: 30 00 M:100 00 Y: 65 00 K: 50 00

R: 100 000 G: 25 000 B: 45 000

C: 85 00 M:10 00 Y: 85 00 K: 30 00

R: 100 000 G: 25 000 B: 45 000

C: 15 00 M:80 00 Y: 100 00 K: 5 00

R: 175 000 G: 76 000 B: 35 000

C: 100 00 M:0 00 Y: 0 00 K: 0 00

R: 0 000 G: 160 000 B: 225 000

C: 35 00 M:25 00 Y: 25 00 K: 5 00

R: 175 000 G: 175 000 B: 180 000

C: 50 00 M:40 00 Y: 45 00 K: 25 00

R: 120 000 G: 120 000 B: 115 000

C: 70 00 M:0 00 Y: 100 00 K: 0 00

R: 120 000 G: 175 000 B: 65 000

C: 15 00 M:100 00 Y: 100 00 K: 20 00

R: 150 000 G: 30 000 B: 25 000

C: 90 00 M:40 00 Y: 50 00 K: 00 35

R: 50 000 G: 09 000 B: 95 000

C: 0 00 M:0 00 Y: 0 00 K: 0 00

R: 255 000 G: 255 000 B: 255 000

C: 50 00 M:45 00 Y: 50 00 K: 40 00

R: 105 000 G: 100 000 B: 90 000

C: 50 00 M:5 00 Y: 100 00 K: 0 00

R: 160 000 G: 190 000 B: 55 000

C: 20 00 M:90 00 Y: 100 00 K: 10 00

R: 155 000 G: 50 000 B: 30 000

C: 20 00 M:0 00 Y: 0 00 K: 0 00

R: 220 000 G: 235 000 B: 250 000

C: 65 00 M:55 00 Y: 60 00 K: 60 00

R: 65 000 G: 60 000 B: 60 000

C: 80 00 M:70 00 Y: 60 00 K: 90 00

R: 21 000 G: 21 000 B: 22 000

C: 50 00 M:100 00 Y: 65 00 K: 90 00

R: 35 000 G: 0 000 B: 5 000

C: 45 00 M:100 00 Y: 100 00 K: 45 00

R: 90 000 G: 30 000 B: 25 000

C: 5 00 M:40 00 Y: 100 00 K: 0 00

R: 220 000 G: 160 000 B: 30 000

C: 5 00 M:60 00 Y: 100 00 K: 00 25

R: 167 000 G: 100 000 B: 25 000

C: 15 00 M:60 00 Y: 50 00 K: 5 00

R: 190 000 G: 120 000 B: 110 000

C: 65 00 M:55 00 Y: 60 00 K: 60 00

R: 65 000 G: 65 000 B: 60 000

C: 45 00 M:95 00 Y: 85 00 K: 00 70

R: 63 000 G: 25 000 B: 20 000

1. Cuero/Leather 2. Ébano/Ebony 3. Oscuridad/Dark 4. Conservador/Conservative C: 50 00 M:100 00 Y: 65 00 K: 90 00

R: 35 000 G: 000 B: 5 000


PatrĂłn Color Saturado / Saturated Color Pattern Facultad de Derecho, Ciencias polĂ­ticas y Sociales Faculty of Law, Political and Social Sciences

Color dominante / Dominant color


Patrón Color Psicológico-Simbólico / Phsychological-Symbolic Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

C: 0 00 M:100 00 Y: 100 00 K: 00 0

R: 195 000 G: 10 000 B: 25 000

C: 30 00 M:100 00 Y: 100 00 K: 00 50

R: 95 000 G: 30 000 B: 20 000

C: 30 00 M:100 00 Y: 100 00 K: 80 00

R: 57 000 G: 15 000 B: 0 000

C: 0 00 M:20 00 Y: 85 00 K: 30 00

R: 185 000 G: 160 000 B: 55 000

C: 0 00 M:0 00 Y: 5 00 K: 5 00

R: 245 000 G: 245 000 B: 240 000

C: 0 00 M:100 00 Y: 100 00 K: 25 00

R: 156 000 G: 21 000 B: 19 000

C: 30 00 M:100 00 Y: 100 00 K: 00 25

R: 125 000 G: 30 000 B: 30 000

C: 0 00 M:0 00 Y: 50 00 K: 0 00

R: 255 000 G: 245 000 B: 160 000

C: 5 00 M:0 00 Y: 40 00 K: 5 00

R: 240 000 G: 235 000 B: 175 000

C: 15 00 M:5 00 Y: 40 00 K: 10 00

R: 210 000 G: 210 000 B: 165 000

C: 0 00 M:75 00 Y: 80 00 K: 0 00

R: 206 000 G: 92 000 B: 60 000

C: 0 00 M:100 00 Y: 100 00 K: 00 15

R: 175 000 G: 20 000 B: 20 000

C: 30 00 M:75 00 Y: 100 00 K: 30 00

R: 127 000 G: 70 000 B: 30 000

C: 0 00 M:15 00 Y: 40 00 K: 20 00

R: 280 000 G: 190 000 B: 145 000

C: 100 00 M:75 00 Y: 65 00 K: 45 00

R: 35 000 G: 55 000 B: 60 000

C: 0 00 M:65 00 Y: 95 00 K: 0 00

R: 210 000 G: 115 000 B: 40 000

C: 30 00 M:50 00 Y: 100 00 K: 00 30

R: 135 000 G: 105 000 B: 35 000

C: 0 00 M:85 00 Y: 100 00 K: 35 00

R: 145 000 G: 55 000 B: 15 000

C: 100 00 M:75 00 Y: 65 00 K: 0 00

R: 50 000 G: 75 000 B: 90 000

C: 100 00 M:75 00 Y: 95 00 K: 20 00

R: 45 000 G: 000 67 B: 50 000

C: 20 00 M:100 00 Y: 100 00 K: 0 00

R: 170 000 G: 31 000 B: 32 000

C: 30 00 M:55 00 Y: 100 00 K: 0 00

R: 170 000 G: 125 000 B: 45 000

C: 5 00 M:60 00 Y: 100 00 K: 25 00

R: 170 000 G: 100 000 B: 25 000

C: 50 00 M:25 00 Y: 40 00 K: 10 00

R: 140 000 G: 155 000 B: 146 000

C: 85 00 M:45 00 Y: 100 00 K: 35 00

R: 61 000 G: 85 000 B: 45 000

1. Revolución/Revolution 2. Potencia/Power 3. Calor/Heat 4. Convicción/Conviction C: 00 M:100 00 Y: 100 00 K: 00 15

R: 000 G: 000 B: 000


Patrón Color Psicológico-Simbólico / Phsychological-Symbolic Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

Color dominante / Dominant color


Patrón Color Heráldico-Emblemático / Heraldic-Emblematic Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

C: 00 0 M:00 0 Y: 00 0 K: 00 15

R: 000 227 G: 000 225 B: 000 225

C: 00 10 M:00 70 Y: 00 40 K: 00 65

R: 000 96 G: 000 55 B: 000 590

C: 00 0 M:00 10 Y: 00 25 K: 00 40

R: 000 171 G: 000 162 B: 000 142

C: 00 10 M:00 100 Y: 00 100 K: 00 0

R: 000 182 G: 000 25 B: 000 36

C: 00 0 M:00 100 Y: 100 00 K: 00 40

R: 000 130 G: 000 200 B: 000 10

C: 00 15 M:00 10 Y: 00 0 K: 00 20

R: 000 190 G: 000 192 B: 000 205

C: 00 25 M:00 100 Y: 00 70 K: 00 30

R: 000 126 G: 000 30 B: 000 50

C: 00 0 M:00 100 Y: 00 100 K: 00 0

R: 000 195 G: 000 10 B: 000 25

C: 00 10 M:00 75 Y: 00 45 K: 00 0

R: 000 195 G: 000 95 B: 000 105

C: 00 30 M:00 50 Y: 00 40 K: 00 85

R: 000 55 G: 000 45 B: 000 40

C: 00 20 M:00 15 Y: 00 15 K: 00

R: 000 203 G: 000 200 B: 000 193

C: 00 M:00 80 Y: 00 65 K: 00 15

R: 000 213 G: 000 44 B: 000 45

C: 00 15 M:00 25 Y: 00 15 K: 00

R: 000 215 G: 000 181 B: 000 185

C: 00 M:00 85 Y: 00 70 K: 00

R: 000 251 G: 000 41 B: 000 44

C: 00 20 M:00 20 Y: 00 20 K: 00 100

R: 000 G: 000 B: 000

C: 00 15 M:00 10 Y: 00 K: 00

R: 000 216 G: 000 217 B: 000 234

C: 00 10 M:00 15 Y: 00 15 K: 00

R: 000 228 G: 000 209 B: 000 197

C: 00 M:00 04 Y: 00 K: 00 10

R: 000 229 G: 000 220 B: 000 225

C: 00 M:00 05 Y: 00 K: 00 05

R: 000 242 G: 000 230 B: 000 236

C: 00 M:00 Y: 00 21 K: 00 28

R: 000 184 G: 000 183 B: 000 145

C: 00 15 M:00 10 Y: 00 45 K: 00

R: 000 216 G: 000 215 B: 000 132

C: 00 20 M:00 20 Y: 00 20 K: 00

R: 000 203 G: 000 189 B: 000 178

C: 00 M:00 10 Y: 00 K: 00 10

R: 000 228 G: 000 207 B: 000 218

C: 00 M:00 05 Y: 00 25 K: 00 05

R: 000 242 G: 000 230 B: 000 177

C: 00 M:00 Y: 00 K: 00 45

R: 000 140 G: 000 140 B: 000 140

1. Seriedad/Seriousness 2. Profesionalismo/professionalism 3. Tradición/Tradition 4. Iluminación/Lighting C: 00 M:00 10 Y: 00 K: 00 10

R: 000 228 G: 000 207 B: 000 218


Patrón Color Heráldico-Emblemático / Heraldic-Emblematic Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

Color subordinado / Subordinate color


Patrón Color Señalético-Convencional / Signage-Conventional Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

C: 80 00 M:80 00 Y: 40 00 K: 40 00

R: 43 000 G: 21 000 B: 53 000

C: 75 00 M:55 00 Y: 60 00 K: 00

R: 67 000 G: 78 000 B: 77 000

C: 90 00 M:50 00 Y: 65 00 K: 00 70

R: 9 000 G: 23 000 B: 22 000

C: 00 M:00 Y: 20 00 K: 10 00

R: 230 000 G: 229 000 B: 184 000

C: 15 00 M:20 00 Y: 00 K: 25 00

R: 161 000 G: 145 000 B: 167 000

C: 100 00 M:50 00 Y: 00 K: 30 00

R: 7000 G: 56 000 B: 113 000

C: 100 00 M:50 00 Y: 50 00 K: 00

R: 3000 G: 52 000 B: 66 000

C: 10 00 M:5 00 Y: 15 00 K: 00

R: 229 000 G: 000 223 B: 207 000

C: 80 00 M:50 00 Y: 80 00 K: 00

R: 52 000 G: 82 000 B: 51 000

C: 80 00 M:50 00 Y: 00 K: 00

R: 54 000 G: 85 000 B: 95 000

C: 70 00 M:65 00 Y: 80 00 K: 00

R: 15 000 G: 36 000 B: 20 000

C: 100 00 M:60 00 Y: 35 00 K: 00 65

R: 3000 G: 21 000 B: 37 000

C: 80 00 M:50 00 Y: 80 00 K: 40 00

R: 31 000 G: 49 000 B: 31 000

C: 15 00 M:00 Y: 15 00 K: 00

R: 217 000 G: 240 000 B: 211 000

C: 20 00 M:20 00 Y: 40 00 K: 00

R: 203 000 G: 188 000 B: 136 000

C: 30 00 M:25 00 Y: 40 00 K: 00

R: 178 000 G: 168 000 B: 131 000

C: 75 00 M:50 00 Y: 60 00 K: 00

R: 66 000 G: 87 000 B: 80 000

C: 00 M:00 Y: 10 00 K: 10 00

R: 230 000 G: 229 000 B: 207 000

C: 40 00 M:00 Y: 40 00 K: 5 00

R: 146 000 G: 202 000 B: 141 000

C: 45 00 M:00 Y: 35 00 K: 35 00

R: 91 000 G: 135 000 B: 102 000

C: 100 00 M:50 00 Y: 70 00 K: 00

R: 3000 G: 72 000 B: 68 000

C: 25 00 M:00 Y: 00 K: 00 30

R: 134 000 G: 162 000 B: 169 000

C: 90 00 M:20 00 Y: 70 00 K: 00

R: 27 000 G: 124 000 B: 84 000

C: 100 00 M:75 00 Y: 50 00 K: 40 00

R: 5 000 G: 22 000 B: 47 000

C: 65 00 M:15 00 Y: 00 K: 00

R: 91 000 G: 164 000 B: 204 000

1. Seguridad/Security 2. Frío/Cold 3. Información/Information 4. Descanso/Rest C: 100 00 M:75 00 Y: 50 00 K: 40 00

R: 5 000 G: 22 000 B: 47 000


Patrón Color Señalético-Convencional / Signage-Conventional Color Pattern Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

Color acento / Emphasis color


Paleta Resultante / Resultant Palette Facultad de Derecho, Ciencias políticas y Sociales Faculty of Law, Political and Social Sciences

Patrón Color Icónico Iconic Color Pattern

C: 15 00 M:35 00 Y: 100 00 K: 50 00

R: 152 000 G: 100 000 B: 7000

Patrón Color Saturado Saturated Color Pattern

C: 50 00 M:100 00 Y: 65 00 K: 90 00

R: 13 000 G: 000 B: 4 000

Patrón Color Psicológico-Simbólico Phsychological-Symbolic Color Pattern

C: 00 M:100 00 Y: 100 00 K: 15 00

R: 217 000 G: 000 B: 000

Patrón Color Heráldico-Emblemático Heraldic-Emblematic Color Pattern

C: 00 M:10 00 Y: 00 K: 10 00

R: 228 000 G: 207 000 B: 218 000

Patrón Color Señalético-Convencional Signage-Conventional Color Pattern

C: 100 00 M:75 00 Y: 50 00 K: 40 00

R: 5 000 G: 22 000 B: 47 000

Color Identification System – Color ADD ®

S D D S A Sistema Constanz - Lenguaje de color para ciegos Constanz system - Color language for blind people

S D D S A


Paleta Resultante / Resultant Palette Facultad de Derecho, Ciencias polĂ­ticas y Sociales Faculty of Law, Political and Social Sciences


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