6 SEO Mistakes to avoid in 2018 to rank fast
SEO! what a name and solution for businesses since 1998. But, have you ever thought that SEO would change soo much that if you make mistakes you are literally punished by technology? haha, it must be sounding like a teacher punishing a student who hasn't done his homework well. Following are the mistakes to avoid in 2018 in order to keep your SEO clean and prevent Search Engines from punishing you. We being a Digital Marketing agency in Bangalore, follow these to avoid the punishment!
1) Avoid 'black hat' please!I know, patience is a very hard thing to persevere. I know black hat gets you there fast and furiously but always think about the long term. As Gary Vaynerchuk says that patience is the most important thing in business as well as life. Blackhat SEO will only give you short-term benefits. Once search engines know about your activity, they will punish you very badly and the ranking slip will be the worst. Please use the White hat SEO always!
2) Not keeping content as the top prioritythe inevitable truth! content is the most important part of any SEO strategy. If your content is pure, original and a killer one, no power can stop you from being ranked in Google!(yeah, there are other optimisations too though) . Need ideas to write content for your blog post? use BuzzSumo to see what's trending in your industry and create a better content around them and then integrate it into your social media strategy.
3) Any technical errors on the website? better correct them asap! Yes! it is true, the 2017-2018 Search Engines were and will be totally devoted to the user signals and how they interact with your website. If the technical errors on the website are not corrected and the user finds him/her in the situation of frustration then the chances are, he will bounce back and it will leave a bad impression on Search Engines. Make sure that all the errors are resolved. Use seositecheckup to check for all the onsite errors and the solutions to correct them.
4) Not making the website mobile friendly! Please do it!Please, The search engines are pleading you to optimise your website for the mobile, almost 5 billion people in the world use smartphones. That's a biiiiig Number! If your website is not mobile friendly, Search engines won't rank you up on the SERP(Search Engine Results Page). Use this tool by Google to know if your website is Google friendly or not! Being a
Mobile Marketing company in Bangalore, we suggest you to optimize the website before 2018 starts!
5) Not updating your website frequentlyIs your website not updated frequently with new content or services? update them today so that they can be ranked in Search engines and you get the visibility your content deserves.
6) Bad link building activitiesBacklinks are and will always remain the blood of 'SEO'. You can't imagine your rankings skyrocket without link building. But I saw many people in 2017 doing the link building the wrong way! Please understand, its 2018 now( almost) . Search engines now prefer quality over quantity. That doesn't mean you start to build fewer backlinks, build more but keep in mind the spam score and the Domain Authority too! You can check the Domain authority and spam score by using the Moz's Open Site Explorer tool. Build backlinks which will give you boost, rather than from spammy websites which will push you down in the grave( as the saying goes, if you are not in the first page of Google, you are dead).
I hope you got a good insight on what 'NOT TO DO AND WHAT TO DO' for SEO in 2018.
Being an online marketing company in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online!