How to fix your Google ads FAST in 2018
Google AdWords is and will remain the best channel when it comes to intent-based conversions and sales. Having 75% market share, Google is the biggest search engine in the world. We being a Digital Marketing Agency in Bangalore always have believed in the power of AdWords. As it looks attractive to run ads on Google, at the same time it is important to know that they are becoming costly day by day. We have to make sure that 'YOU' don't lose money on this amazing platform which has tremendous reach and try to optimize it to the best in order to lower your costs and generate more conversions at lower rates. (LET'S FIX THIS)-
1) Fix your Negative KeywordsI know you must have read this phrase from all the marketers and experts to 'fix your negative keywords', they talk about this because this is the main reason for either low quality of leads or wasted traffic. Negative keywords are important to be inserted into your account, it will help you to save your budget from irrelevant clicks and low-quality leads. For example, if your niche is 'car insurance' and if you don't include this keyword into your account, this might result in your budget be wasted on this keyword as the intent of the searcher wasn't to get an insurance, but to know more about it. Apply the same to your niche and see how you improve your traffic and Quality Score. To know more about negative keywords, I would refer Neil Patel's article on the same. GO AND FIX THIS TODAY! ALL THE BEST!
2) Fix your landing pageMost people ignore this, don't let it be you. The integration between your landing page and your ads is what helps the customer to decide whether to buy from you or not, if your ad shows a different message and your landing page has a different message, the customer will get confused and won't either buy or subscribe, result in your ads inefficiency to reach your goal, Being a Digital Marketing Agency in Bangalore, we have always believed that landing page should be first, aligned with what you are displaying, either in Search ad, Display ad or YouTube ads. Second, the landing page should be simple and it should include testimonials, CTA(Call to action) and your message. Don't let the customer be lost. Third, choose a good landing page builders and software. You can go with Leadpages, Clickfunnels, Kajabi, Unbounce. These are the best in the market. Apply these tactics and see your account and quality score getting better.
3) Do effective Keyword research-
Keywords are the blood of your ads. If you don't insert the correct keywords in your accounts, you are preparing yourself to lose money to Google. Don't let that happen. Use the following strategies to effectively do keyword research• • • •
Use tools like Ubersuggest and Ahrefs to do effective keyword research. Use Google Suggestions in the bottom to find out what people are searching for. Use SEMrush to spy on your competitor's SEO and Ads keywords in order to get an edge over them. Use Quora suggestions and questions to see what people are searching.
4) Create a compelling Ad copy and Remarketing strategyAd copy is very important when you are advertising on any platform, your copywriting and ad writing abilities will prove the success of your campaign, if you want ideas as to how to write a good ad copy, I would refer Neil Patel's article on having 12 amazing ad copy strategies to increase your CTR. Another and the best way to look for reference is to spy the competitors, do this- Go to Google and type the keyword you are targeting and look at the ads which come up, take ideas and make a better version of them. This will increase your CTR and conversions. ALL THE BEST FOR THAT! Remarketing: It has been proved that remarketing has doubled the conversions of various companies and have helped them achieve their sales goals and targets. This can work for you as well. You can increase your conversions through remarketing in the following manner• • •
If you are in e-commerce, give FREE shipping or a certain discount in your remarketing ad to boost conversions. Run Abandoment ads and send e-mails to people who visited your website but haven't bought anything, insert re-marketing tags correctly on your website. In Lead Gen, offer something for free like a strategy call or a free download/ an article to provide them value. This boosts conversions a lot.
Those were some of the stuff to fix your Google ads FAST in 2018! PRO TIP: USE AUTOMATION :) To know more about automation, read this article! We, being a Digital Marketing Agency in bangalore, want to wish you all the best for your Ads! Kill it!