How to Grow your Business by 3X using LinkedIn
LinkedIn is one of the biggest B2B platforms in the world, 92% of the Marketers believe that they generate 80% of their leads from LinkedIn which is a huge percentage. All the Corporate Executives and professionals are there on LinkedIn making it one of the biggest platform for B2B. There are a total of more than 500 Million members all across the world. If you are not utilizing the power of LinkedIn, you are missing a huge piece of cake, below are some ways through which you can increase your Sales Pipeline and leads using LinkedIn-
1) Make your Profile an 'ALL STAR' oneThe first impression is the last impression, this phrase is the truest of all, everyone you approach on LinkedIn will first see your profile before working with you, make sure it is a good one with all the information filled up properly, A well-optimized profile attracts a lot of followers and connections to your profile as well. Once you have completed all the details, LinkedIn will automatically tell you that your profile is an 'ALL STAR' one. Being a Digital Marketing Agency In Bangalore, we suggest all our Clients and Personal Brands to keep updated with their profiles
2) Direct Message People on LinkedIn(or use InMail)LinkedIn gives you an option of reaching out to your target audience by messaging them on LinkedIn directly on their profile, make sure you are providing value in the first place instead of pitching as it can cause the prospect to either block you or ignore your message. As people on LinkedIn have an option of turning the messaging option, you can reach out to them via InMail(LinkedIn's premium feature). InMail ads have been very effective for marketers and Agencies as they saw conversion rates go up by using it.
3) Use LinkedIn ads( Why not?) LinkedIn came with a beautiful gift- Their Advertising Platform, it is one of the best B2B Ad networks on this planet as the targeting is Laser-Focused and gives amazing results if done correctly. I will link it to Neil Patel's Post on how to use the Ad platform to generate more leads and Sales for your business. We being a Digital Marketing Consultancy in Bangalore focus on LinkedIn ads more for our clients due to the quality of Leads and faster Conversion rate.
4) Use LinkedIn Sales Navigator( Premium Features)-
LinkedIn has premium features for Marketing and Sales which you can use to grow your business exponentially, one of them is LinkedIn Sales Navigator, it is a platform for prospecting and generating leads for your business, it allows you to advance your search and reach out to people who you really want to have a discussion with. For example, if you want to reach to a Chief Marketing Officer of a company based in Chennai, India with 1000+ employees, you can do it through LinkedIn Sales Navigator. You can check out their plans here. If you want to know more about it, check Social Media Examiners post over here.
Being one of the best Digital Marketing Agency in Bangalore, we can guarantee that the results you will get by using LinkedIn to its best will give you an amazing ROI. Happy Prospecting!