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Digital Marketing Online Marketing Trends For Your Increase Business Growth Strategy in 2016
Top 7 Digital Marketing Trends 2016 1. Outbreak of apps. 2. More Video Advertising. 3. New optimization strategies. 4. The emergence of virtual reality. 5. Increased advertising investment. 6. The adoption of wearable technology. 7. Mobile’s continued dominance over desktop.
Outbreak Of Apps In April when Google changed its algorithm to reward mobile friendly websites, it began using information from indexed apps as a factor in search rankings.
More Video Advertising
Video ads aren’t new, but they’ll be even more dominate in 2016. For one, Facebook and Bing have started offering video options to advertisers. More importantly, Google now includes video content in its search engine algorithm.
New Optimization Strategies
In the past, most online marketing strategies have relied on search engine optimization & pay-per-click advertising.
Emergence of Virtual Reality
Dozens of virtual reality devices are scheduled to launch in the next couple years. The highly anticipated virtual reality head-mounted display headset slated to launch within the first quarter of 2016.
Increased Advertising Investment
Over the past few years online marketing has grown more competitive, a trend that will continue in 2016.
Adoption of Wearable Technology
Wearables will continue to gain momentum in 2016. The Apple Watch, a first generation smartwatch, was released this year and competing smartwatches are scheduled to launch in 2016.
Mobile’s Continued Dominance Over Desktop
Mobile usage will completely eclipse desktop usage in 2016. While desktop traffic won’t disappear entirely, Google is obviously anticipating that mobile traffic will dominate.
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