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What is Marketing Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer.
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What is Marketing Plan
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts.
A marketing plan is a business document written for the purpose o describing the current market position of a business and it marketing strategy for the period covered by the marketing plan Marketing plans usually cover a period of 1-5 years.
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Brand Strategy & Planning Brand strategy is the action plan for putting the brand to work. The communications system that provides structure and guidance for all points of contact within a business, both internally and externally with the customer. It directly supports the business strategy and influences the total operation of a business to ensure consistent brand behaviors and brand experiences in all points of contact and channels of communication.
Sales Promotion Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions.
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Direct Marketing
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Marketing Strategy
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Product Placement A form of advertising (usually not involving ads) in which branded products and services are noticeable within a drama production with large audiences. Product placements are presented in way that will generate positive feelings towards the advertised brand and are implemented, mentioned, or discussed through the program. This enables the audience to develop a stronger connection with the brand and provides justification for their purchase decision.
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Publicity for Business Marketing Build awareness about your products/services, expertise and people Drive prospects to your website Educate the market about problems your company can solve. Create an ongoing dialogue with the market
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Pricing Strategy for Business Marketing
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