Top 9 Email Marketing Tips For Your Small Business
1 Always Begin With A Specific Goal In Mind Ask yourself why you’re Emailing your customers and what you want them to do, then make sure your subject line reflects that purpose.
2 Go Pro If you’re serious about building relationships with customers via Email, professional companies are a BIG asset & great investment of time & money.
3 Segmentation Targeting the right customers with the right message is critical to your longterm Email Marketing success.
4 Personalization Emails that begin “Dear Name, etc.) are much more effective than Emails that begin without a greeting or with just “Hello from fill in the blank€.
5 Frequency I recommend that most small businesses consistently Email their entire customer list on a monthly basis but rarely more than that.
6 Content Matters Providing exclusive content, tips, or offers is a great way to keep your list members engaged and looking forward to your next Email.
7 Analytics Rule! Advantage of using a professional Email tool is the analytic reporting.
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Cross Promotion
Always use your Emails to cross promote the other places where you connect with customers. Provide links to your Twitter, Facebook page or blog in all Email Messages.
9 No Spam It’s very important that you do NOT add people to your Email list who did not personally sign up .
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