2020 SUMMER SEASONAL CATALOG & INSPIRATION GUIDE 1.800.292.1362 | dawnfoods.com
20200506_SummerSeasonalCatalog Page 1
2020 SUMMER - INSIGHTS & HOLIDAYS
Sweet Sweet Sweet,
Summertime
Independence Day Fruit Tarts
• 02360064 - Pidy 3.25” Round Sweet Butter Tartlette 135CT • 02496380 - Van Leer Shine White Coating EZ-Melt Wafers 25# • 01148908 - Dawn Exceptional R&H Speedy Crème Vanilla Filling Mix 25# • 00464561 - Dawn Velvetop Enhanced Stability Vanilla Whipped Icing and Filling Pre-Whipped 15# • 00737075 - Dawn R&H Clear Sprayable Glaze 4/1GA • Fresh Blueberries and Strawberries Melt the Van Leer shine, brush on the inside of the tart shells and let them set completely. This can be done up to 3 days in advance. Prepare the Speedy Crème according to manufacturer directions. Pipe prepared cream into tart shells, taking care not to pipe above top of tart wall. Divide tarts into 3 groups. Place Velvetop into piping bag fitted with a closed star tip and pipe star designs on 1/3 of the prepared tarts. Place glaze in pan and warm through. Top a third of the tarts with blueberries, the last third with strawberries. Brush warm glaze on top of the berries and let set completely before serving. Baker’s tip: While coating the tart shells with chocolate before filling with custard is optional, it will create a barrier between the custard and shell, keeping the tart shell crispy for longer in your bakery case!
Keep reading to see Dawn’s seasonal offerings and inspiration recipes.
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The summer months are a time for bright colors and bold flavors. Adding fresh berries are the perfect pop of color and freshness to your menu.
Orange Creamsicle Cake Pops • 00499865 – Dawn Exceptional Baker’s Request White Cake Mix 50# • 02434356 – Dawn White Buttercreme Icing 18# • 00015818 – Dawn Orange Fruit Bits 10# -or00418675 – Dawn Orange Icing Fruit 10# • 02498154 – Bakery Essentials No Stick Pan Coating • 02496380 – Van Leer Shine White Coating EZ- Melt Wafers 25# • 02333871 – Chefmaster Orange Liqua-Gel Color • 02333970 – Chefmaster Neon Orange Liqua-Gel Color • 02435362 – DDA White Decorettes 6# • 02388628 – Kerry White Grande Pearl Decorations 8# • 01043752 – Kerry White Nonpareil Sprinkles 8# Grind 2 lbs of prepared, leftover Baker’s Request white cake in food processor, until the mixture resembles sand. Mix in 2 oz icing fruits and 4.25 oz buttercreme. Mix until very well combined, kneading as needed. Lightly spray a cake popsicle mold with pan spray, using the gray scoop (1/2 cup), scoop prepared filling into molds, scrape the tops and insert a popsicle stick. Freeze overnight. For sprinkle pops: Melt Van Leer shine, color with Chefmaster colors. Unmold frozen pops, dip in prepared chocolate, sprinkle with sprinkles before chocolate sets. For melting pops: Melt Van Leer shine, color with Chefmaster colors. Unmold frozen pops, dip in prepared chocolate, let set up completely. Melt additional Van Leer Shine (do not color this batch), pour into piping bag. Holding cake popsicle upright, pipe white chocolate on top, allowing it to run down the popsicle. Set back down when chocolate has stopped running on its own.
Dawn 2020 Summer Seasonal Catalog
On the cover: Summer Collection Macaron Cupcakes
2-3
Summer Introduction
5
Marketing Tools & Tips
6-7
Introduction to Online Ordering
8-9
Featured New & Seasonal Items
10-11 Seasonal Inspirations and Recipes
www.dawnfoods.com/macaroncupcakes
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THANK YOU FOR ALL YOU DO
We’re in this together From the heart of a Baker to another Baker, the most important thing we have is our customers. As we thank you, we want to give you marketing tips & tools for you to thank your customers and community.
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Marketing Tools & Tips Increase loyalty and traffic by thanking your customers and community
Social Media Posts
Summer Recipes & Inspiration
Online Resources
Ready-to-go, downloadable Facebook and Instagram posts to thank your customers and drive traffic
Generate more excitement and traffic with new limited time offers
Learn how to thank your customers and access our social media toolkit. Visit Dawn’s website at: DawnFoods.com/ThankYouCustomers
Feature a Customer of the Week Pick a random customer each week. Take their photo, then display it on a dedicated area near the register.
Host Customer Appreciation Giveaways Ask customers to drop business cards in a container for a chance to win free sweets.
Shout Out Customers on Social Media Each week, pick a special customer. Feature a quick Q & A with them, or share an inspiring story. Ask your customers for more ideas—they’re happy to give input!
COVID-19 Resources
Follow Back When a customer follows you on Social Media, follow them back. It’s shows you appreciate them, you’re interested in what they say, and it’s free!
Give ’em Some Swag Whether it’s a complimentary hat, T-shirt or sticker with your logo, people get amazingly excited over free stuff.
Create a Charity Program People love doing business with businesses that do good. Donate a portion of your proceeds to a good cause, partner with local schools, or have a fund set aside for giving when approached by a customer.
As always, we are committed to safely supplying & supporting your bakery, especially during this uncertain time. We understand your concerns about the coronavirus and have put together some resources and information to help you navigate the COVID-19 environment. Visit www.dawnfoods.com/covid-19 for more information.
Inspiration and Questions Visit dawnfoods.com or call 1.800.292.1362 ©2020 Dawn Foods Products, Inc.
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A V A I L A B L E J U LY 2 0 2 0 !
ONLINE
ORDERING “I’ll be able to put the order in when it’s convenient for me.” – K. Grant Kingston, NY
Soon you can take advantage of the most convenient way to order ingredients for your bakery • Order 24/7 through our simple-to-use online ordering system. • Access our full product catalog and browse new ingredients. • Save time by ordering when you take inventory. • Get online-only special offers.
Visit dawnfoods.com/shop for more information and to sign up for online-only special offers.
Learn More A B OUT DAWN’S
ONLINE ORDERING What will be the benefits to online ordering? Save time! You’ll be able to place orders when you take inventory or at your convenience. Plus, receive online-only special offers.
Will I be able to order the same products online that I order now? Yes! Dawn’s full product catalog will be available for online ordering. Plus, you’ll be able to browse other ingredients you may not be currently using to gain inspiration and expand your offerings.
Will products be priced differently online? No. We will offer some online-only promotional offers, but our everyday pricing of all of our products will be the same, whether you order online or through a Dawn sales representative.
Will I still be able to order through my Dawn sales representative? Absolutely! You will be able to order in-person or online. One of the biggest benefits of ordering online is you will be able to place your order when it is most convenient for you.
What kind of device will I need to order online? Any device you like! Dawn’s online ordering system will be compatible with computers, smartphones and tablets, so you’ll be able to place orders at your store or on the go.
Once I’ve placed an online order, will I be able to view my past online orders? Yes! You will be able to view 13 months of online order history, helping you save time and money by ordering only what you need, when you need it.
Will it be easy to order online? Yes! Our system will be similar to other online ordering websites and will be designed with you in mind. If you need help, we’ll be just a click or call away for support.
Visit DAWNFOODS.COM/SHOP for more information and to sign up for online-only special offers. Page 7
Satisfy Your Summer Sweet Tooth
Dawn makes it easy to incorporate summer time flavors into your bakery offerings. Introduce these fresh flavors to your customers today! Orange Juice Donut • 00008151 - Dawn Exceptional Majestic Orange Juice Cake Donut Mix 50# • 00018952 - Dawn Exceptional Fon Dip Enhanced Stability White Flat Icing 50# or 00672560 - Dawn Exceptional Enhanced Stability White Flat Icing 43# • 00015818 - Dawn Orange Fruit Bits 10# or 00418675 - Dawn Orange Icing Fruit 10# • 02463959 - Post Tootie Fruities Frosted Fruit Cereal 6/30oz Prepare the donut mix according to manufacturer’s instructions. Fry and let cool completely. Mix together 1 oz orange fruit bits and 1 lb white flat icing, warm icing and dip donuts, sprinkling with tootie fruities before icing has set.
Seasonal Donut Portfolio Item #
Description
Available
5# Sample Bag 02482256
Dawn Exceptional Majestic Orange Juice Cake Donut Mix 5#
Mar. 15th
02487248
Dawn Exceptional Lemon Cake Donut Old Fashioned Mix 5# Mar. 15th
50# Bags 00008151
Dawn Exceptional Majestic Orange Juice Cake Donut Mix 50# Jun. – Aug.
02484773
Dawn Exceptional Lemon Cake Donut Old Fashioned Mix 50# Jun. – Aug.
00008201
Dawn Exceptional Majestic Pumpkin Cake Donut Mix 50#
Aug. – Nov.
Pumpkin-flavored foods continue to delight customers and drive sales with customers looking forward each year to Pumpkin baked goods. The pumpkin flavor trend arrives earlier and earlier each year, with Dawn’s Pumpkin offerings you’ll be sure to have the right selection heading into the fall season.
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Ready to order in August
Find our Pumpkin Spice Latte Cupcake recipe at www.dawnfoods.com/lattecupcake featuring Dawn Pumpkin Cream Cheese Filling (02489426)
SUMMER CATALOG Make summer sweet with these new and seasonal items! Work with your Dawn Sales Representative to place your order.
02504498
Pack Size
Item #
Description
02504498 02504505 02504513 02504521 02504539
Satin Ice® Satin Ice Strawberry Red Glitter Glaze Satin Ice Mango Yellow Glitter Glaze Satin Ice Blackberry Black Glitter Glaze Satin Ice Blueberry Blue Glitter Glaze Satin Ice Lime Green Glitter Glaze
02504505
02504513
02504521
02504539
6/8.8 oz 6/8.8 oz 6/8.8 oz 6/8.8 oz 6/8.8 oz
02429927 Summer C3 Collection
Mango Passion Fruit
Strawberry Banana
Meyer Lemon
Item #
Pistachio
Toasted Marshmallow
Cherry
Pack Size
Description Coco Bakery® Macarons
02429927 Coco Bakery Summer Macaron C3 Collection - P (Available: June 15th – Aug 31st)
120 CT
02483197 Coco Bakery Tiffany Box
100 CT
02483197
Item #
Pack Size
Description
Barry Callebaut® Chocolate 02496364 Van Leer Shine Dark Coating Chocolate EZ-Melt Wafers 02496372 Van Leer Shine Milk Coating Chocolate EZ-Melt Wafers 02496380 Van Leer Shine White Coating Chocolate EZ-Melt Wafers
25# 25# 25# 02496364
02496372
02496380
Pack Size
Item #
Description
02313386 02385567 02311728 02401496
Kerry Sprinkles (Pre-order window: March 15th - May 15th) Kerry All American Decorettes - P Kerry Stars and Stripes Blend - P Kerry Red, White, Blue Stars - P Kerry Mini Red, White, Blue Star Shapes - P ®
02313386
02385567
02311728
02401496
6# 6# 5# 5#
P = Pre-Book Item
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2020 SUMMER - RECIPES
Watermelon Cake • 00499865 – Dawn Exceptional Baker’s Request White Cake Mix 50# • 02434356 – Dawn White Buttercreme Style Icing 28# • 02333813 – Chefmaster Leaf Green Liqua-Gel Color 10.5oz • 02333962 – Chefmaster Neon green • 02457621 – Chefmaster Princess Pink • Candy Watermelon Seeds* • Watermelon Flavoring Mix cake according to manufacturer’s instructions. Measure 4 pounds batter, deposit 1 pound into a sprayed and papered 8-inch cake pan. Place 2 pounds of batter in a bowl, the remaining batter in a different bowl. Color the 2 pounds of batter with pink food coloring then deposit 1 pound each into sprayed and papered 8-inch cake pans. Color the remaining 1 pound of batter with green food coloring and deposit into a papered 8-inch cake pan. Bake at 350° F until cake springs back lightly when touched. Let cool completely. Once cooled, trim the bellies of each cake, saving them for other uses. Then split the white layer in half, reserving one half for another use. Place buttercreme into 4 bowls, flavor each with watermelon flavoring. Color one bowl pink, leave one white, color another neon green, and the last bowl leaf green. Place the dark green cake layer on a cake board, top with green buttercreme, spread to edges. Place a white layer on top and top with pink buttercreme, spread to edges, top with a pink cake layer followed by pink buttercreme, then another pink layer. To crumb coat the cake, place each color of buttercreme into a piping bag and pipe corresponding colors around the cake in circles. Scrape off excess buttercreme. Place internal supports/dowels into the cake. To smooth ice the cake, pipe corresponding colors around the cake in circles and smooth ice using a heated spatula if needed. Decorate with candy watermelon seeds. *Search online for product
Ruby Rocky Road Brownies • 00874223 – Dawn Exceptional R&H Fudgey Brownie Mix 50# • 02493047 – Barry Callebaut Ruby Chocolate Callets 4/2.5KG • 00502098 – Dairy Gold Heavy Whipping Cream 1/2 GA 6CT • 00751893 – Kraft Marshmallow Mini Jet Puffed 12/1# • Whole Roasted Peanuts • 02457621 – Chefmaster Princess Pink Liqua-Gel Color 10.5 oz Prepare brownie mix according to manufacturer instructions. Prepare a half sheet tray with an extender collar. Deposit 3 pounds filling into the half sheet, bake until set and cool completely. Place 1 pint heavy cream in a pan and bring to a boil, pour hot cream over 2 pounds ruby chocolate. Mix until chocolate is completely melted, mix in princess pink food coloring if needed. Mix in 1 pound salted whole roasted peanuts and 12 ounces mini marshmallows. Spread prepared mixture over cooled brownies, place in cooler overnight. The next day, unmold and cut to desired size. Baker’s Tip: If ruby chocolate is unavailable in your area, substitute using a combination of white and dark chocolates with the Chefmaster Princess Pink food coloring. For the ganache, substitute 25.6 ounces white chocolate and 6.4 ounces dark chocolate for the ruby chocolate and follow the directions above being sure to use a good amount of the food coloring. Page 10
2020 SUMMER - RECIPES
Toasted Coconut Key Lime Torte • 02494863 – Dawn Exceptional Baker’s Request Toasted Coconut Cake Mix 50# • 02406082 – Dawn Key Lime Pie Filling 19# • 00464561 – Dawn Velvetop Enhanced Stability Vanilla Whipped Icing and Filling Pre-Whipped 15# • 02493724 – Bakery Essentials Sweetened Toasted Coconut Flake 10# Mix cake according to manufacturer’s instructions. Measure 3 pounds batter, deposit 1 pound into a sprayed and papered 8-inch cake pan. Repeat two times to make 3 cakes total. Bake at 350° F until cake springs back lightly when touched. Let cool completely. Once cooled, trim the bellies of each cake, saving them for other uses. Then split each layer in half to make 6 layers total, save one later for another use. Place one cake round on a cake board, pipe velvetop around the edges. Using a #12 green scoop, place one scoop key lime filling on the cake round and spread to edges and place another cake round on top. Repeat with the next layers, giving the cake 5 layers and topping with key lime filling. Place internal supports/ dowels into the cake. Using a piping bag fitted with an open French star tip, pipe velvetop around the top edges of the cake and sprinkle with toasted coconut.
Back to School Donut • 00025437 – Dawn Exceptional Raised-A Donut Mix 50# • 00018952 – Dawn Exceptional Fon-Dip Enhanced Stability White Flat Icing 50# or 00672560 – Dawn Exceptional Enhanced Stability White Flat Icing 43# • 02333912 – Chefmaster Red Red Liqua-Gel Color 10.5oz • 02333920 – Chefmaster Tulip Red Liqua-Gel Color 10.5oz • 02504498 – Satin Ice Strawberry Red Glitter Glaze 8.8Z • 02496380 – Van Leer Shine White Coating EZ- Melt Wafers 25# • 02333813 – Chefmaster Leaf Green Liqua-Gel Color 10.5oz • Pretzel Rods Melt Van Leer shine, mix in green food coloring and pipe into leaf molds, let set completely before unmolding. Prepare donut mix according to manufacturer’s instructions. Fry and let cool completely. Mix both red food colorings into white flat icing until desired color is achieved. Dip donuts into icing and let set completely. Dip iced donuts into satin ice glitter glaze and garnish with a pretzel rod and green chocolate leaf.
Baker’s Tip: we used colored flat icing underneath the glitter glaze to get a vibrant red color. For a faster make-up, skip the flat icing and dip directly into the glitter glaze.
Fork & Knife Sourdough Donut Strawberry Shortcake • 02503698 – Dawn Exceptional Sourdough Raised Donut Mix 50# • 00464561 – Dawn Velvetop Enhanced Stability Vanilla Whipped Icing and Filling Pre-Whipped 15# • 02404961 – Dawn Exceptional Whole Strawberry Pie Filling 35# • Fresh strawberries Prepare sourdough donut mix according to manufacturer instructions. Fry and let cool completely. Place one full sourdough donut on serving vessel, liberally spoon strawberry pie topping on donut, pipe velvetop on top then top with another sourdough donut. Pipe more velvetop on top in a swirl and top with a fresh strawberry (or three!). Serve right away. Page 11
Complete Solutions for Bakery Success The Bakery EssentialsÂŽ portfolio is designed to provide you with a comprehensive range of baking ingredients and supplies, making Dawn your one-stopshop for all your bakery needs. You can count on Dawn to identify quality products from a trusted source to enable your bakery success.
Product Portfolio: https://www.dawnfoods.com/products/distributed-products Support & Inspiration: Call 1.800.292.1362 or visit dawnfoods.com