People • Products • Customers
F
or more than 100 years, Dawn has helped customers grow
through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. At Dawn, we put our customers at the center of everything we do. We become invested in your business, work to understand your goals, and partner with you to provide tailored solutions to help you meet the needs of your customers. What started as a bakery with a recipe for great tasting donuts is now a global team of bakery experts working every day to help your business succeed. From artisanal bakeries and leading manufacturers to foodservice operators, distribution partners, and in-store bakeries, Dawn is your partner for bakery success.
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T
he Circle of Excellence represents Dawn’s commitment to People,
Products, and Customers.
Partnering with Dawn means more than quality products. It means you get the unique mix of collaboration, expertise, and dedication that comes from our team of industry experts. It means you have access to our consultative services like on-site technical expertise, marketing support, and the insights, trends, and inspiration that matter to you and your consumers. We are the partner for inspiring bakery success every day.
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Our People Make the Difference
We partner with you to drive your business forward. Many of our team members started as bakers and understand the unique challenges of running a successful business. From optimizing your bakery case to consulting for labor-saving solutions, our team is here to help. Together, we’ll grow your bakery business.
Consultative Sales Team Our sales teams create personalized solutions that grow bakery businesses just like yours. We apply business-building best practices with insights tailored to inspire unique products, along with marketing assets designed to help you attract consumers.
Insights and Innovation Dawn offers best-in-class Marketing expertise and culinary innovation to help you better understand trends and insights to consumer behavior, as well as industry and marketplace shifts that are reshaping the bakery landscape.
Technical Experts Dawn’s Technical bakery experts understand your unique challenges and partner with you to optimize product performance, troubleshoot issues and ideate applications that will delight your customers and empower your team. Our highly skilled culinary and R & D teams adds value support that provide ongoing consultation and support.
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Products that Delight
Dawn products deliver superior taste, quality, and performance from that first inspired idea to your finished baked goods. Industry trends and consumer preferences are used in every product we create and offer. From freeze-to-thaw donut solutions and toppings to buttercreme-style icings and customized packaging, Dawn provides you with all the ingredients and supplies your bakery needs.
Donuts
Who doesn’t love a donut? Dawn delivers innovative and top-performing donut programs with seasonal planning, flavor inspiration and decorating guidance. Our donut products are made from high quality ingredients, have superior taste and stand up to varying operational conditions. Dawn is proud to offer Pak Perfect™ Non-Sticky Glaze, which keeps yeast-raised donuts looking great for up to 5 days.” With Dawn as your partner for donut expertise, you can be sure to deliver an incredible donut every time.
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Cake
To help your top-selling category stand out, look no further than Dawn’s Total Cake Solutions. Dawn ingredients create ready-to-bake bases that deliver the flavor and moist texture your customers want, and the level bake you need. Top your cakes and cupcakes with our smooth and workable buttercreme-style icings to deliver winning cake combinations for your bakery. Our Seasonal Inspiration Guides and Trends Insights help you stay current on what’s hot in the bakedgoods marketplace.
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Betterfor-You Consumer demand for better-for-you baked goods is growing, and Dawn is your partner to bring this trend to life in your bakery. From clean label and vegan to gluten and sugar-free options, Dawn’s comprehensive portfolio helps you meet consumer demand and grow your business. 9
Total Bakery Solutions Dawn’s comprehensive product portfolio helps you create beautiful, delicious treats for any occasion. From donut, cookie, muffin, and pastry products, Dawn products will keep your case filled and your customers coming back for more.
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Dawn is your partner in all things bakery. From flour and shortening to chocolates and packaging, Bakery Essentials™ by Dawn® is a complete portfolio of bakery ingredients and supplies you can count on every day.
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Trends and Insights That Drive Growth Our dedicated insights team turns consumer research and data into actionable applications and ideas to help fuel your growth. Dawn’s proprietary market research studies and access to syndicated consumer data offers our customers key information they need to run successful bakeries.
Culinary Inspiration That Sparks New Business
From our kitchen to yours, Dawn’s culinary team delivers seasonal ideas and inspired recipes to optimize your assortment and boost profits. We’ll also work with you on customized menu development, personalized product trainings, culinary consultation and creating unique product applications that excite customers and your community. Our collaborative approach acknowledges that true innovation must be achieved hand-in-hand with our customers. 13
Research and Development Expertise
When you partner with Dawn, you get added value support from a team of highly skilled scientists that provide ongoing consultation and support. The Dawn R&D Team partners to develop custom solutions, formulations, and private label items for our larger customers. In addition, Dawn R&D develops best-in-class packaging solutions to protect your ingredients and make them easier to store and use in all your locations.
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Technical Support and Consultation
The Dawn Technical Sales Representative Team (TSR) of bakery experts is committed to understand your needs and partner with you to develop solutions to meet them. Many TSR’s have had personal experience on the retail side of the business, several having owned their own bakeries. Dawn’s TSR Team ensures your equipment is operating effectively, helps identify labor saving strategies, effectively merchandises product to support your team.
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Dawn Foods helps customers grow their business by providing industry-leading products, innovation, profitable solutions, and expertise you can depend on. From corner bakeries and leading manufacturers to foodservice operators and in-store bakeries, Dawn is your partner for bakery success. 1.800.292.1362
DawnFoods.com
© 2023 Dawn Food Products, Inc.