Seasonal Cake Donut Planning Guide

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Seasonal Cake Donut Planning

Seasonally relevant items are the perfect way to expand your donut case to keep your customers coming back and attract new customers. Dawn can help you deliver a whole year of incredible offerings with our “just add water mixes”, inspirational ideas and support.

When filling your donut case, start with the flavors that sell best year-round.

Next, add offerings that reflect the flavors of the current season.

Finish with exciting Limited Time Offerings to delight your customers.

Fill your case with everyday favorites. Finished with glaze, icing and sprinkles, these flavors are always popular with consumers.

Donut Case
1, 2, 3...
Fill Your
in
1. YEAR-ROUND Flavored Cake Donut Offerings
BUTTERMILK 00006932 VANILLA 00007997 SPICE 00007914 BIRTHDAY CAKE 02500199 CHERRY 00007070 STRAWBERRY N’ CREAM 00008581 APPLE CRISP 00006742 BLUEBERRY 00006874 VANILLA O.F. 01250050 BLUEBERRY O.F. 00717598 CHOCOLATE O.F. 01153098 SOUR CREAM O.F. 00008474 DARK DEVIL’S FOOD 01153072 DARK RED DEVIL’S FOOD 00007187 RED VELVET 01100370

2. SEASONAL Related Offerings

Seasonally relevant flavors keep customers coming back and attract new ones. Dawn can help you deliver delightful donut options for each season of the year.

LATE WINTER EARLY SPRING
FALL - HOLIDAYS
SPRING - SUMMER CHERRY SUNDAE BISMARK CHOCOLATE CAKE TRIPLE BERRY O.F. CHERRY LIMEADE PINK LEMONADE O.F. STRAWBERRY MACARON DOUBLE BLUEBERRY BIRTHDAY CAKE CHAI SPICE PUMPKIN SPICE SALTED CARAMEL TRUFFLE CARAMEL APPLE

Fill your donut case in 1, 2, 3...

Our range of seasonal cake donut mixes are limited-time offerings and are only available when pre-booked timelin es are met. Off-season special orders may be available if MOQs (minimum order quantities) are met.

3.
LIMITED-TIME Offerings
LEMON O.F. 02484773 SALTED CARAMEL O.F. 02501923 PUMPKIN 00008201 APPLE 00006742 GINGERBREAD 03040072 LTO
Inspiration APR MAY JUN JUL AUG SEP OCT NOV DEC LEMON O.F. SALTED CARAMEL O.F. PUMPKIN APPLE GINGERBREAD
Recipe

Marketing Tools

Your sales representative can help you advertise to customers with Posters, Social Media Posts, and Inspirational recipes for National Donut Day, National Donut Month, and other fun days throughout the year.

Inspiration Marketing Tools for National Celebration Days

Shop our Seasonal Inspiration Guides

Get inspired for the seasons! Dawn’s Seasonal Inspiration Catalog provides inspirational recipes to help prepare for the seasonal holidays. Find even more seasonal recipes at dawnfoods.com/recipes

4 Different Animated Social Media Posts

Donut Planning Calendar

JANUARY

Major: New Year’s Day, Martin Luther King Jr Day

Minor: National Chocolate Cake Day, Football and Basketball Game Day

Suggestions: Dark Devil’s Food,| Caramel Fudge Icing

FEBRUARY

Major: Valentine’s Day Paczki Day, Fat Tuesday

Minor: National Cherry Month Big Football Game

Suggestions: Cherry Donut Mix, Dark Red Devil’s Food, Cherry Filling

MARCH

Major: St. Patrick’s Day

Minor: National Peanut Butter Lovers Day

Suggestions: Devil’s Food Donut Mix, Caramel Fudge Icing

APRIL

Major: Easter

Minor: National Peanut Butter & Jelly Day

Suggestions: Strawberry N Cream Donut Mix, Mixed Berry Filling

MAY

Major: Mother’s Day, Memorial Day

Minor: Cinco de Mayo

Suggestions: Lemon Old Fashioned Donut Mix

JUNE

Major: Graduation Season, Juneteenth, Father’s Day

Minor: National Donut Day

Suggestions: Birthday Cake Donut Mix, Mixed Berry Filling

JULY

Major: Independence Day

Minor: National Blueberry Month

Suggestions: Blueberry Donut Mix, Blueberry Filling

AUGUST

Major: Back to School

Minor: National Lemon Meringue Pie Day

Suggestions: Chocolate Old Fashioned Cake Donut Mix

SEPTEMBER

Major: Labor Day, Hispanic Heritage Month

Minor: National Key Lime Pie Day

Suggestions: Apple Crisp Donut Mix, Apple Filling

OCTOBER

Major: National Donut Month, Halloween

Minor: Sweetest Day, Pumpkin Day

Suggestions: Pumpkin Donut Mix, Spice Cake Donut Mix with glaze

NOVEMBER

Major: Thanksgiving

Minor: World Vegan Day

Suggestions: Pumpkin Donut Mix & Pumpkin Creme Cheese Filling

DECEMBER

Major: Hanukkah, Christmas, Kwanzaa

Minor: National Fruitcake Day

Suggestions: Gingerbread Donut Mix with White Icing Buttermilk Donut Mixes & Pumpkin Cream Cheese Filling

Dawn’s Comprehensive Portfolio

Partnering with Dawn gives you all of the products you need for your donut program to be a success. Our mixes and bases have been organized to easily find the right product, every time.

Icing Bases

Customize your flat icings with our help. Dawn offers high-quality fudge icing bases so that you can create flat icing that’s just right for your customers.

Toppings & Inclusions

Create signature donuts by adding flavor, color and texture to elevate your donuts and impress your customers.

Fillings

From popular fruit varieties like apple, cherry and strawberry to rich, sweet cream cheese and smooth Bavarian cream Dawn fillings help take your donuts to the next level of sweetness.

Glazes

Take your donuts to the next level with our full line of easy-to-use glazes. Count on consistent sheen, simple application and rich flavors for donuts your customers will love.

Dawn Foods helps customers grow their business by providing industryleading products, innovation, profitable solutions, and expertise you can depend on. From corner bakeries and leading manufacturers to foodservice operators and in-store bakeries, Dawn is your partner for bakery success.

1.800.292.1362 • DawnFoods.com © 2023 Dawn Food Products, Inc.

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