Cake Brochure
A Complete Cake Portfolio to Grow Your Business
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WITH DAWN YOU CAN HAVE IT ALL
Dawn has all the ingredients you need to create your signature cakes and cupcakes.
Dawn offers a robust line of cake mixes, icings, fillings and toppings to help excite your customers and make your cakes stand out.
Cake Mixes
We offer a variety of mixes so you can create everything from traditional birthday or wedding cakes, and unique, decorated gourmet cupcakes, to fruit filled jelly rolls and streusel topped coffee cakes.
Buttercreme Style Icings
Our Dawn Buttercreme Style Icings give you the best of both worlds, being specially formulated to be soft and pliable to allow for piping and decorating while still being firm enough to hold designs.
Fillings
Dawn Exceptional fillings are ideal for custom creations that demand high fruit content, rich taste and eye-catching appeal.
Specialty Icings
Dawn makes it easy to turn simple offerings into indulgent products your customers will love with our Dawn Exceptional fudge icings and bases, whipped icings and specialty icings.
Toppings
Look into our Bakery Essentials portfolio From seasonally colored sprinkles, to a variety of specially crafted chocolate pieces, you can be sure to find the perfect final touch for your bakery creations.
DAWN’S CAKE PRODUCT PORTFOLIO
When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your bakery a business success. Our cake mixes, icings and fillings are categorized under specific product lines to make finding the right product easy for you and your team, every time.
Dawn®
Trusted products that meet Dawn’s quality and performance standards.
Dawn ® cake mixes, icings and fillings are made with high-quality ingredients and provide your bakery with delicious cakes you can depend on.
Exceptional®
Dawn’s premium product line that delivers categoryleading quality and performance.
Dawn Exceptional ® cake mixes, icings and fillings deliver premium quality with unparalleled consistency and performance to differentiate your bakery.
Balance®
Cleaner ingredients than standard products with uncompromising taste and performance.
Dawn Balance ® cake mixes, icings and fillings include our Cleaner Label, Gluten-Free and Vegan options that meet your customer’s specific dietary needs without compromising taste.
Dawn Exceptional® Baker’s Request™ Cake Mixes
Dawn Exceptional® Baker’s Request™ Cake Mixes consistently deliver moist, high-quality cakes that bake level for less waste and easier decorating.
Incredible Taste that is Consumer Tested and Approved
At Dawn, we never compromise taste or texture and regularly test our mixes with consumers to make sure they consistently exceed your customer’s expectations. With Dawn Exceptional® Baker’s Request™ cake mixes, you can be confident your cakes will deliver superior flavor.
Tight Crumb for Moister cakes and Longer Shelf Life
When cakes have a loose crumb structure and tunneling, it makes them dryer and crumble easier, which reduces shelf life and makes cakes more difficult to decorate. Baker’s Request’s tight crumb structure retains moisture and delivers a better eating experience.
Bakes Level for Less Waste and Easier Decorating
When cakes dome, it makes them difficult to decorate. The dome needs to be cut off, resulting in increased labor, shorter cakes and ~10% waste. Baker’s Request Cake Mixes bake level with higher sidewalls for less waste and easy decorating.
Bakes Level
Easier Decorating and Less Waste
When cakes dome, it makes them difficult to decorate. The dome needs to be cut off, resulting in increased labor, shorter cakes and waste.
Baker’s Request bakes level with higher sidewalls for less waste and easy decorating.
Bakes Level
Minimal Tunneling
Our cake mixes bake with a tight grain and minimal tunneling. They retain moisture and structure which means they’re delicious to eat and easy to decorate.
Tight crumb structure retains moisture and delivers better appearance and eating experience.
Cake Mixes
Dawn Exceptional® Baker’s Request cake mixes make it easy to create delicious cakes, every single time.
With Dawn Exceptional ® Baker’s Request cake mixes, you can be confident your cakes will deliver superior flavor with moist texture and a tight crumb structure that supports longer shelf life.
Angel Food • Light and airy cake made with egg whites only. Resilient texture, open grain, good absorption, sweet flavor and high volume.
Pound • Traditionally made with a pound each of eggs, sugar, flour and butter. Moist, dense and tight grain,sweet flavor and high volume.
POUND CAKE MIX 50#
Sponge • Most commonly used for jelly rolls and tres leches. Resilient texture, good absorption and easy to roll.
Creme Cake
Our Creme Cake bases have outstanding versatility to make a wide variety of products, including muffins, bundt cakes, loaf cakes and more.
R&H ® developed the “Original” Creme Cake in the 1960’s when a test baker added a custard style pie filling and vegetable oil to R&H ® White Cake Base. The resulting product was absolutely amazing! Our creme cake formula remains the same today with a wonderful flavor, a long shelf-life, a delicious pudding style eating texture, incredible fruit suspending capabilities, and remarkable tolerance under the most extreme bakery conditions.
Streusel • Streusels can be tricky to make from scratch, but Dawn streusel mixes are not just ready to use, they’re easy to use and save you time.
Buttercreme Style Icings
Smooth, workable textures and quality ingredients create the winning combination for you, your customers, and your bakery.
Our Buttercreme Style Ready-to-Use Icings give you the best of both worlds, specially formulated to be soft and pliable to allow for piping and decorating while still being firm enough to hold designs. They are a decorator’s dream.
*MBC = Mass Balance Certified
Fudge Icings
Fudge Icings and Bases Deliver a Luxurious Experience
Dawn’s versatile fudge icings and bases hold design and maintain a beautiful shine, creating easy, indulgent products that deliver the luxury customers crave.
Whipped Icings
Whipped Icings to Smile About
Our light and airy whipped icings deliver the perfect balance of delicious taste, creamy texture, and visual appeal. Whether used for cake icing, icing layers, or a filling, the opportunities are endless to broaden your portfolio with products that keep customers smiling.
Flat Icings
Consistent Performance, Time And Labor Saving, Great Taste & Appearance
Finding skilled labor is a major challenge for today’s bakers, making it even harder to offer the best cakes everyday. Our Dawn ® and Dawn Exceptional ® Flat Icings and Glazes provide consistent performance, great taste, and outstanding appearance while saving you time and labor.
Fruit Bits & Icing Fruits
Fruit Bits and Icing Fruits are an easy way to elevate cakes, cupcakes, donuts, and muffins. Just a touch of fruit bits or icing fruit adds fruit flavor, color, and texture to icings, glazes, and batters. Our Fruit Bits & Icing Fruits are made with real fruit and deliver great flavor, color and texture.
Fruit Fillings
Preferred Taste With Real Fruit
Dawn’s broad range of fillings, available in pails or Pouch Paks, are not only preferred by consumers for taste and texture, but also are incredibly reliable from freeze thaw tolerance to bake stability, they can be used across various applications to deliver great-tasting sweet baked goods, including cakes, pies, turnovers, and more.
Largest selection of flavors that meet your product needs across attributes fruit consistency (sliced, chopped, diced), fruit cut size (small, medium, large) and with or without seeds.
Cream Fillings
Made With Real Cream Cheese
Our quality assortment of creme fillings include real cream cheese, rich Holland creme, and versatile Speedy Creme, all with superior taste to keep your customers coming back time and time again.
The Bakery Essentials™ portfolio is designed to provide you with a comprehensive range of baking ingredients and supplies, making Dawn your one-stop-shop for all your bakery needs. You can count on Dawn to identify quality products from a trusted source to enable your bakery success.
Managing your bakery just
At-a-Glance Order History
Re-ordering made simple with quick access to your most recent 13-months of order history.
Personalized Shopping Lists
Take inventory without missing any key items with your personal shopping lists and custom order guides.
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