National Donut Month

24” x 36” Poster

Show some LOVE! National Donut Month - October 2020

Bakery Box Sticker

3” x 5” Case Cling

Brief your Team

Make sure your staff is aware of the promotion and is able to explain it to customers.

Build Excitement

Use the social media posts and promotional poster to get customers interested in participating.

PR Potential

Consider ideas to get the local media spreading the word. firefighters and essential workers. • Offer a dozen donuts to someone who was recognized in the local newspaper for doing something great. October is National Donut Month, so take the time to thank your customers and encourage them to celebrate those who stand out in their lives by giving them a dozen donuts! It’s a thoughtful way to remind them just how much they are appreciated.

To help increase donut sales, we have provided the following materials: • In-Store Signage: Hang the poster in a visible area to help create awareness. • Bakery Box Stickers: Adding this decorative sticker on the bakery box adds a touch of specialness. • Case Cling: To apply to your bakery case. • Social Media Posts: Downloadable and readyto-go Facebook and Instagram posts that help

Social Media Posts

Make the most of the month!

• Start the giving by bringing donuts to local police, drive traffic back to your bakery.

• Share customer stories on social media channels.

Other Ideas to Encourage Participation

• Consider utilizing the new You Deserve a Donut packaging to complete your marketing program. • Partner with volunteer organizations and help them celebrate those who stand out by sharing a box of donuts. • Encourage the sharing to continue by offering a repeat visit promotion. • Create a special donut for the month. • Consider offering curbside pick-up or offering delivery of products. For more details on curbside and delivery go to dawnfoods.com/covid-19

Go to shop.dawnfoods.com to get all the products you need to make National Donut Month a success!

For more tips and information on National Donut Month go to dawnfoods.com/nationaldonutmonth2020