Show some LOVE! National Donut Month - October 2020 October is National Donut Month, so take the time to thank your customers and encourage them to celebrate those who stand out in their lives by giving them a dozen donuts! It’s a thoughtful way to remind Bakery Box Sticker
them just how much they are appreciated. To help increase donut sales, we have provided the following materials: • In-Store Signage: Hang the poster in a visible area to help create awareness. • Bakery Box Stickers: Adding this decorative sticker on the bakery box adds a touch of specialness. • Case Cling: To apply to your bakery case.
24” x 36” Poster
3” x 5” Case Cling
• Social Media Posts: Downloadable and readyto-go Facebook and Instagram posts that help drive traffic back to your bakery.
Social Media Posts
Make the most of the month! Brief your Team
Other Ideas to Encourage Participation
Make sure your staff is aware of the promotion and is able to explain it to customers. Build Excitement
• Consider utilizing the new You Deserve a Donut packaging to complete your marketing program. • Partner with volunteer organizations
Use the social media posts and promotional poster to get
and help them celebrate those
customers interested in participating.
who stand out by sharing a
PR Potential
box of donuts.
Consider ideas to get the local media spreading the word. • Start the giving by bringing donuts to local police, firefighters and essential workers. • Offer a dozen donuts to someone who was recognized in the local newspaper for doing something great. • Share customer stories on social media channels. Go to shop.dawnfoods.com to get all the products you need to make National Donut Month a success!
• Encourage the sharing to continue by offering a repeat visit promotion. • Create a special donut for the month. • Consider offering curbside pick-up or offering delivery of products. For more details on curbside and delivery go to dawnfoods.com/covid-19 For more tips and information on National Donut Month go to dawnfoods.com/nationaldonutmonth2020
