portfolio by dawn houser

dawnhouser

If I had to describe myself in three words, I could do it. Happy. Creative. Maker. My design happy is in print. Even when I am working on an online project, I still feel in print and wrap my brain around the idea of being in print, even though it is not. Maybe, I am old-fashioned and not down with the hipness, but, hey, I am over it. Life is good and I am excited about what I will make next.

It all started with a vintage book, How Never to Be Tired. I was on a quest to find the answer. I wordlisted ideas of how one could not be tired and decided on pillpopping, plugging in and pushing. One book turned in three faux books with niches carved out of them. Each became their own stash box for the answer to this daily question. Pop held pills. Plug held an electric cord and Push held condoms to represent the best push I know.

When I designed The Day in the LIfe book, I had the crazy idea of wanting a date. Mr. Right is worth more than Mr. Right Now and this book was created as a filtering device with multiple trick questions and smoke screens. It is designed to fit in my back pocket and be whipped out at a momentâ&#x20AC;&#x2122;s notice.

This book was based on a speech of one of my favorite writers, Anne Lamott. While her words run throughout the book, I hand inked her metaphor of how the greyhound chases the bunny and at the end realizes that it is fake and not worth the chase at all. While the reader is following the speech, the flip book is slowly showing the race. After the book is finished, you can flip the book with speed and gently be reminded of what is really important in life. http://youtu.be/OdVDvlLwdcQ

Posters for Good 50x70 for healthcare, HIV education and womenâ&#x20AC;&#x2122;s rights. Just a Number was accepted into the international competition. http://good50x70.org/2011/2009-edition/healthcare-deprivation/#poster24

CLIF bars have become a fuel for everyday and everyone. I decided to redesign the packages, advertisements and merchandise instead of redesign the logo.

independence on the go so you can stop later

BRAND INDEX

organic & reliable integrity

product reliability

good taste & nutrition

intelligent

sustainability

commitment to social good

eco-friendly

aspiration to zero waste

integrity

Organic energy balanced with sustained energy. CLIF GIVES YOU THE GO UNTIL YOU CAN STOP www.clifbar.com

Sustained energy to keep you going until you can take a break. CLIF GIVES YOU THE GO UNTIL YOU CAN STOP WWW.CLIFBAR.COM

R E PAC K AG I N G

APRICOT

BANANA NUT BREAD

BLUEBERRY CRISP

O R G A N I C E N E R G Y B A R

NET WT. 2.4 OZ / 68g

PEAR APPLE STRUDEL

CRANBERRY APPLE CHERRY

BLACK CHERRY ALMOND

O R G A N I C E N E R G Y B A R

NET WT. 2.4 OZ / 68g

MERCHANDISE

The Quarry Publishing project began with the creation of its own typeface to correspond with its publishing mark. It was designed to mimic the idea of digging and excavation. A series of homecraft books followed and I chose to create them exclusively out of type. One was titled Desert Organic. The other two are Knitting from the Heart by Hand and The College of Collage.

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Looking for Mr. Goodtype is a lot more fun to play than the actual search for Mr. Goodtype. It is a game that educates you about typography while you play to win the dream date with your favorite typographer. Each player picks their font piece and then rolls the dice to move along the board. There is a loupe that is required to read some of the type and the player that wins the lecture card, required purchased fonts and gets to their date first wins. I designed this game with the idea of vintage parlour games in mind. Old wallpaper and shots of whiskey in the library, if you will.

Please. Just one hot date with Mr. Paul Renner. Puh-lease.

It would center us.

There was a running joke in my grandparents’ home when my grandmother would ask if you would like some tea with your sugar. In the South, a teaspoon can stand straight up in your glass due to all of the sugar one can use. To supplement my grandfather’s income as County Commissioner, my grandmother Julia Posey ran a tearoom in the first floor of their home on W. San Antonio Street. Forever to this day, I think of my sweet grandmother when I drink tea. This book was an ode to the most influential person in my life before my children were born. It is sprinkled with her handwriting on recipes and old advertisements to her tearoom, along with photographs of the ritual of tea from her home and mine. My grandmother didn’t own a pair of pants and only wore dresses each day. She smelled of old garden roses and Rose Milk. I know that she would have loved my children, as they would have adored her.

I still believe that there is not a problem that a cup of tea canâ&#x20AC;&#x2122;t fix.

The quintessential companion to tea is a thunderstorm. Its invitation reads â&#x20AC;&#x153;Bring it.â&#x20AC;?

These are the first twelve slides of a video on electricity. I chose Electric Feel by MGMT as the soundtrack and the paper written by Benjamin Franklin on electricity as the background. The video ends with the collaged heart completed unwrapped and it plugs itself in and sprouts hot magenta ranunculus blooms and pulses to the heady beat of the song.

The quintessential companion to tea is a thunderstorm. Its invitation reads â&#x20AC;&#x153;Bring it.â&#x20AC;?

“Every few months, I clear out my house

“At estate sales, the first room

“We did a stint in rural New Hampshire

because I love old bathroom items.

New York. I fell in love with a

This is a practice that I started after living

lawn sprinkler welded out of green horseshoes. That lawn sprinkler was a sweetheart of mine until I saw this

in a walk-up in Brooklyn when space

that I hit is the bathroom

My Type of Things

Item: Place: Year:

I actually squealed

when I found this old vitamin bottle

after moving from Brooklyn,

lighter which I traded

the sprinkler for.

at every possession purge over the past twenty years.”

My grandmother used to

have Windex bottles like this.

I can easily sell things of worth

and give up items with a prestigious label,

but toss an old glass

My Type of Things

This bottle is from the era when

glass was still king

was even a bigger premium than it is now.

Windex bottle? Never.

at an estate sale in Los Angeles

because this is the stuff that makes me so happy. and it has made the “to keep” cut

and get rid of things that I no longer need or use

My cowgirl lighter doesn’t work and I don’t smoke. So, there you go.” My Type of Things

Item: Place: Year:

Plus, my sister found it for me

and that simply makes it

dang special.”

“One of my favorite finds to this

day is my vintage Wolf dressform.

It was a leave-behind in an old

studio in Brooklyn.

My Type of Things

The balance of word and image was crucial to this series of posters. I chose one favorite thing acquired from the five places that I have lived and wrote narrative for each.

Design is a balancing act and these posters are extra special since I have since sold these items (except for the Windex bottle) to fund the joyride called graduate school.

”

Item: Place: Year:

“Soon after moving back to Texas,

I found my new old bicycle at a Salvation Army in San Antonio.

My Type of Things

This series was selected for the MFA Exhibition at Texas State University.

Item: Place: Year:

She came home with us and we

immediately named her Stella. Stella was

there when my twenty-one year

marriage disintegrated

and has seen my children grow up

to leave the nest. There is

something reassuring about certain possessions and the

memories that they hold.”

I had just cashed my birthday check from my grandmother and spent every penny on this

Texas Ranger bike. The back wheel is wonky and

it has had an affair with rust,

but I love this old bike.

It makes me proud to

be a Texas girl

and even prouder of the full circle for which I have come.”

The MFA Studio is a thinktank encased in the School of Art and Design. I designed its newsletter to hold a doublefolded portfolio to represent the box. Outside of the box are the visuals and samples of student work. Inside the box are the requirements of the graduate program in detail.

girlgpowi r l -

girl girl girl girl l l it was it was l l i i power power power power u will you will w w you will you be will b . . Quirky Quirky u u e e o oa n n good a fine. be fine. y fi good fi d wn

.stn.setn raepraypmym fo froehreth ietireorfotfctecpespeserreevvaahh oottddrraah sseem miitteem moossssi itItI

gardener

creative

Happily ever after are still the sweetest words.

m e a s u r e r

gardener

STRONG

d wn

STRONG

creative

GUN GUN loyal loyal it wa itaw it wa itaw

One of my favorite projects due to the process of peeling back the layers.

Being a mother to my three children is my most important role. As a mother, I have loved selflessly, openly and wholeheartedly.

believer of silver linings

saw elsuaRw n eleudRlonG edelohGt etahht t aehm t edmlodtloetcn econw o awl-anl-in-ri-erhethatfa-fx-exeyyM M

saw eluR nedloG eht taht em dlot ecno wal-ni-rehtaf-xe yM gardeners more Ietthstrust church .Idntrust Ies”el.suleurlrueerhh tseeskkeaakm amd dlologgeehhtt sssaa apeople. wweeeH neaugrrruekrgkuaarknno ao nsse oekskoeo khochhc eehhpeoephp oh I.s ”.than hhhooohhhw H H“ “ .adrnra.edrrg eche Io”h

shy

Work ethic is huge Girl power is the breakfast of champions.

believer of silver linings

VICTOR

m e a s u r e r

they knew that the F-word was more excusable than the N-word. I also taught them never to throw the first punch, but if they are punched, they had better finish the fight. .tsiccaarraassi irere hh tatfayf M yM .e.leblbaarrooddaassi nniillaP haraaSS sskknniihhttddnnaannaacciliblbuuppeR eRaasisri erhethotm omyM yM

VICTOR

These four posters are to represent myself, broken into sentences, words, syllables and letters.

mama

girl po ier r l g i o w p o g i r i r l er e poer oer w

.retaaeehhccaasasw awrerhethatfayfM yM.d.decercorvoid viderea rsatnsetrnaePraP gngigngigebgerb ehrteohmtoymmyrm ebrm mytm feltfeehl neehhnW ebemermIe,reIh,rteohmtoym ehW .e.iepipyryrrerhechectiertoivroafvasifhsm ihih mgihnigknaibkadbnadnyaatys aottsmoithmih I tahtathwt ewnekndkndanpaupduedkecukfcusafwsatw ahtawhet nwkeInk,lrIi,glreigltteil ttailsaanseavn EevE When my kids were growing up, .yaattssootteennooyynnaaggeb ebrerveevnendldulouwow I

shy

)

survivor

it wa goo un.

survivor

)

aita a a it wgoo goo g g w oo o a ait ow a i t a w a a a gospiritual g u u mother mother spiritual n n o o it g. o it g. a and I tend to measure .sr.aseryaeroyfreovfoelvnoil envieeilveebilt’enbditd’nd I id I people by their work ethic. elihw eveolvonli nllialflaylflyaellraoetr doetgdaengaamna,tm eY,teY irrsaamwsdan wadengaeelgloecllonci enliihw My gardens are my church. -ytnreowf tdreoifrrdaem .ecarorvoifddaekrosfadeehkslaitnehu slirtn aeuysreaneoy-eyntnoewt I have buried a lot of prayers and tears ditkdenhatedm nadelomt edHlo.teecH taht stdaihkt esh rovid and planted much gratitude in them. wenwkeIndknI adn”nau”rnduor odgo“oag“naeenbedeabhdtai h ti I tend to be a little gunshy. s’esn’eonem s eobs reebvthinking ernevdeln uodwluIolass twahI ttaht oeom .nia.ngaianguarnduorodgoog I still believe in the Disney ending. Everything always works out in the end.

thinking lass

i girl l t was l i ower we will w you will be . u e you will n d afine. fi good d wn

ma ma

it wa goo un. up

)

it wa aago od run d goo wa ait wa a goo it r

Myself reduced to five letters.

LoteríaHaiku Cinco Siete Cinco was created with the pairing of traditional Lotería cards and handversed haiku in a freeform way. The challenge was to create a book out of Lotería cards and my solution was to parallel the cards with another form of cards, the Tarot. The concept began with the separation of the Lotería cards into two stacks by their Spanish definite articles, el and la. One card was drawn from each stack and I wrote a haiku poem using each card’s image. Haiku poems consists of three lines of poetry. The first line has five syllables; the second line has seven syllables and the third line has five syllables. Cinco. Siete. Cinco. I carved a sans-serif Futura alphabet out of erasers and stamped each haiku poem by hand. These stamped poems were reduced down on a copy machine to use in the handmade book. I put limits on myself to just use the actual images found on the Lotería cards to illustrate each poem, along with graphic flotsam and jetsam in my studio. The book is folded within itself and made of one sheet of cardstock with a front and back cover depicting the front and back of a Lotería card to further play on the visuals of the card game. Its viewer can decide which way to journey through it since there is no wrong way to read it. By combining Mexican graphic art and Japanese poetry, I created a book as funky as the original pairing and hope that it makes the book’s reader smile big inside. This book won the juror’s award at the MFA exhibition. http://youtu.be/h54RsMYOCfc

Florence and the Machineâ&#x20AC;&#x2122;s song The Dog Days Are Over inspired a video created solely out of type. The strong beat sounded like bright colors to me and I illustrated her songwriting in visual letterform. 749 frames later, it was done.

Designing for the web was a new frontier for me and if I am ever in a foreign land and someone asks if I speak HTML, I can now say <wtf?>Oui. Por Favor.</wtf?> I designed a website for singer and songwriter, Ashley Monical, with a point of sale for her latest cd. Being a true San Martian, I jumped at the chance to design a tourism site for San Marcos. Following spread: I wanted to redesign my own site to feel like an actual book, so I crafted one. It would have been easier to have a stationary navigation, but easy is sleazy.

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C H A R A R C RA C A D AI A RAA CRR AC AD DI A A A R D I AAA AR CR ACRD C A D I A A I A A R C A D I BLUR AAR A RL E M D I ARR CC C A iDA A R A CR CA RD C A Ai AD AI R A R R C A HAR L E M C A D I A A ARAACARRR CC AAA DDDDi iAI AAA RAAI CARAACCDARI DAC AIRAADCIiDAA IDDAiiARAA RCAA ACRR DCAAICADAAD RDI AICCAAAAR DDi AI DAA RI CA AA DR C A D CBA LDBUI LARA R H A H R A H i H AI AA H A R AHRRALL LE E MH A A R L A I C UC H A LREHMARELMME M R L E MEHAMR A R A D AAI RDA CiAAAAA RDRACCRRAACDCR AIC ADADDRI I CAAAA DARi AA AR RCC AAD DI AI AA RCA ACR DCAi AAD AIRRACC IAA A D I A A A A R C A DRI A D I A A R C A D IA AA H H LER i A DA i A C C A A D A DI R C A AC C HH AARHRAAL RE LMEMML E M A R CR AC ARDALi DAEi AAMAA RD iCAAA R C A A R CI ADAD IAI AARA RC CA A AD IDA I DA IAAA RR C RA CD i AA Di AI AA RRC CAAAD ID I A ABD B ALAURRCR C D A LI U D I A A R C AA D D I A R C AA R C AA A R B D i A A R R C A D ID I A D I A RRRA D I H A L ER L ALL U R A CR AC D i A AAR AC R CD I A D I BLCB DU CADIA A B I H AARRRL LE EMMME M L B U U A DI i A A A D I AA D I LURR HAR LE BR R

H R L L H A R RBLU BLU E M RL E E M H A A R H A B BLUR RBLL U RRR R L M H R L LULRURBLBULURU A R E M E M B L E M H A H A L E M H A R R L R L B BLUR RBL L U R E M E M H A L E M LULRURBLBULURUB H M H R L BLU RBL B LU E M H A R L H A R L U A R M H H A E RBL URLU L E M RBRLBLUR A R R R L E M H AA R M H U H B L U E B R CA R L RBBLBULR M H M H A R L E E M H A A R L E A R L DIAAR LULRURBLBULURUBRBLBULLU M H A R M L E M H CA RURB A R L E M H A R R L E M A R B BLUR RBL LURB BRLU L E M MA RH CA A RD D I A A R H A L E M H A L E CADI R L A R LULRURBLBULURUBRBLULRUR R LI AE AMR H A H A E M L E M M H A R R LE M A R C L B A R B R B H A U L RCAD L E M A H A R A L E AM R H A R L L E H A C A D RI LA A R LURU URB BULURBRLBLULRUR R L E M H R E M A H RA C RA D I L RE C MA D I H A DR I LA A E RMC AH D I I A A R C RBL URB A L E M M H A R L E M BLBULURBRLBLULR URB LUR L E M H A RA R R L E M A H RA CRA LD I L E ADMA HIR RC HA AA RA RL C A E MR C HA D I A RA AL RE C A A D I A A H A E M R C LA U 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R L AE D I A M HA AD I A R LDFIE A A A R HC A D I L E M LNESM HI G N CVATED W AY FI YAITO I E BDLBLI LUUR L I MVR C EA D R IA R A C R C A D YD BIFRALBIR LCVU R A M A A R CO R DK FDI I DA O A EDRI BR A VR YTCEW URBRBLBULRUR R A IR GANR I L IE A EI MN HS A A RR CR L AE D MI A A H AR RC A D IL ERI MCVAHD I H EA ADRD LII ARAL E MR TCH AYDIK T AEI R RTC O M H SHI G ALIU A A C E MRTC YA RA FRTI AYLIATO L A M DA LUBRLU L A A RURB H R V L A D KYI AYIFO I IVATDRAO R YCTEAFW I AIVDO DFRI YAI O M H I AGR NL EN I EAMI H AI NH SA IR IL G LNE IDMI HA A R CA RC AL D I AE A MVAH R AC EA ADDRI AIL R R B E LDULI URB BLRURURBLU RITCDKRAYYDITO FR YITAU RC TVB FM I DDI O W R VRYTCEE W N SR L G N AIN E M R C E DR L A AE MATDH YI AH A A T RTEO A AGR I E M A D A L A R BLU R A T V L O U M D I R A L F H T I B R I V F D R Y Y I I Y I E A R H I R URB IELFVU T LKURTR ER C A I CVA D FM I HA D O NA A GE M I AH SL A D R L N NL IE AM REW R II A RTETDRRYCI A KDTYIFRAO CLABO YITAFVAYB EIVBD RE I O E I HNA SR SR I LGE NM 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Neville Brody is the man. I chose Neville Brody for the USPS About (type)Face postal project and featured twelve of his fonts to illustrate him and designed twelve postage stamps, retail folder and commemorative poster.

This exhibition catalog represented the work of Jean-Michel Basquiat. His love of jazz inspired me to syncopate the spreads.

DISCOGRAPHY I

Acrylic and oilstick on canvas 168 x152 cm 1983

UNTITLED (JEAN-MICHEL BASQUIAT)

Oilstick on paper 76.5 x 56.8 cm 1988

UNTITLED (SIN HUESO)

Acrylic and oilstick on paper 52.4 x 37.1cm 1982 UNTITLED (JACKIE ROBINSON)

Oilstick on paper 76 x 56.4cm 1982

This book evolved out of the idea of lacuna which is a hole or gap in something. The week before, my senior yearbook had found its way in my hands. It brought Its bedfellows, “i wish I had known this” and “I wish I had known that”. I designed this book using my senior class photos and left a acetate gap on each page to represent what I had not known. The book is read backwards to unlayer each piece of advice. I wrote this book to my daughter to serve as a roadmap through these years. The reader arrives at the last page with clearer focus and a whole lotta advice.

The Design Museum in London featured an exhibition of A to Z. My interpretation was the alphabet at a car boot sale which is our version of garage sales. The poster is missing the A, Z and the 2. Vintage, crusty, upcycled and recycled. The scavenger hunt is on like Donkey Kong.

designmuseum.org/scavengeforA2Z

One of my problems is that I think too much. This graphic booklet came out of a semester of thinking, bucking the system and trying to turn back the hands of technology. Through this thinking and rethinking, the seed for my thesis was planted.

visual journal dawn houser

http://issuu.com/dawnhouser/docs/onlineviscom

Postmodernism is still one of those topics that I struggle with wrapping my brain around. Four essays later, I still do the struggle dance. Yet, I think I get it. Modernism is George Jones and postmodernism is Grace Jones.

http://issuu.com/dawnhouser/docs/postmodernism

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Spring 2012

Photographer Debora Smail is insane-in-the-membrane incredible. Working with her beautiful photographs was a designerâ&#x20AC;&#x2122;s treat. http://issuu.com/dawnhouser/docs/deborasmail

dawnhouser

http://dawnhouser.com dawn@dawnhouser.com