TEAM LinG
Contents at a Glance Introduction ................................................................1 Part I: Jumping Into Google ..........................................9 Chapter 1: Google Saves the Day, Every Day ...............................................................11 Chapter 2: Reclaiming Your Time from Wasteful Searching .......................................21
Part II: Taming Google ...............................................49 Chapter 3: Recovering the Facts: Using Google as an Answer Engine .....................51 Chapter 4: Froogle and Google Catalogs Rescue Your Gift List .................................65 Chapter 5: Saving Yourself from TV News with Google News ...................................85 Chapter 6: Preserving Online Conversations with Google Groups ...........................97 Chapter 7: Mapping the Web’s Terrain .......................................................................125
Part III: Specialty Searching ....................................133 Chapter 8: Searching the Neighborhood ....................................................................135 Chapter 9: Shining the Search Spotlight on Specialty Categories ...........................167 Chapter 10: The Professional Rescue Team at Google Answers .............................175 Chapter 11: Experimenting in Google Labs ................................................................193
Part IV: Putting Google to Work ................................211 Chapter 12: Lifelines: Googling from Anywhere ........................................................213 Chapter 13: Reclaiming Your Lost Stuff: Google Desktop to the Rescue ................225 Chapter 14: Saved by a Thread: Reinventing E-mail with Gmail .............................233 Chapter 15: Giving Your Visitors a Leg Up: Google on Your Site .............................245
Part V: The Business of Google ..................................253 Chapter 16: Bringing Google and Its Users to Your Site ...........................................255 Chapter 17: Stimulating Your Business with AdWords .............................................269 Chapter 18: Rescuing Your Revenue with Google AdSense .....................................285
Part VI: The Part of Tens ..........................................301 Chapter 19: Ten Alternative Googles ..........................................................................303 Chapter 20: Ten More Alternative Googles ................................................................331 Chapter 21: Ten Google Games ....................................................................................345 Chapter 22: Ten Sites and Blogs about Google ..........................................................363
Index ......................................................................369