NCTC Athletics Brand Guide

NORTH CENTRAL TEXAS COLLEGE

2023- PRESENT

There is no image more iconic and evocative of pride than a lion. The mascot of our school, the king of North Central Texas, and a leader not a follower. Leo is our iconic symbol of pride in our students, their success, and our school.

The primary institutional use of Leo is of a friendly, “academic” lion. As is with most lions, he appears collected most of the time. Most lions spend their time observing, taking in information, but are ready to protect their pride at a moment’s notice. This “protective” version of Leo was specifically designed for NCTC Athletics, reflective of our athletes defending our school.

MARGINS & SPACING

A certain amount of breathing room from the edge of a page/document should be allowed, as well as from other text and design elements on the page.

MINIMUM SIZE SPECIFICATIONS

The Brand should not be resized smaller than 0.75” in any print format to ensure legibility. For use on apparel — especially regarding embroidery — we recommend that the Brand not be resized below 2” to maintain the logo’s integrity on the finished product.

EXCLUSION ZONE | MINIMUM

UNACCEPTABLE USES

MINIMUM PRINT SIZE | .75”

MINIMUM SIZE FOR APPAREL | 2.5” .75”

The entire logo must be used when designing. While it may be enlarged or reduced, it should be done proportionally and not distorted in any way when resized. The fundamental principles of good design should be employed in all marketing materials to ensure the highest quality standards. Send questions about the proper use or resizing of mark files to marketing@nctc.edu

THE EXAMPLES BELOW ARE NOT ACCEPTABLE FOR USE FOR ANY NCTC ATHLETICS LOGOS.

COLOR PALETTE

OFFICIAL PRIMARY COLOR PALETTE

NCTC’s official color shown here is Pantone 287 with four-color process, RGB and hexadecimal color builds. Pantone 021 is for all print media and surfaces, including uncoated and matte-coated stock.

OFFICIAL SECONDARY COLOR PALETTE

Secondary colors may be used in marketing and social media materials, but should never supersede the primary color palette. Be mindful that these colors are only meant to support primary blue.

PRIMARY COLORS

SECONDARY COLORS

COLOR REPRODUCTION

The preferred background colors for NCTC Lions are white or blue. However, the logos can be reproduced on a variety of backgrounds or color fields. Artwork files are available as CMYK, 3-color, 2-color, 1-color, grayscale and black/white for use on light and dark backgrounds. Select the appropriate file for color output and the intended background.

DO NOT MODIFY OR RECREATE 1-color, 2-color or 3-color versions of the logo. The logo has been optimized for output in each color scheme, with separate files for use on light and dark backgrounds. Use only the official artwork files provided for reproduction.

3 COLOR

2 COLOR

1 COLOR K BLACK/WHITE

LOGO WITH WORDMARK

LOGO WITH WORDMARK

Leo’s preferred presentation is alongside the official Athletics wordmark, displayed above. This wordmark is not to be altered without the permission of the NCTC Marketing Department. If sizing and spacing do not allow for the wordmark, then Leo displayed independently should be used. If the creative needed is to be text only, then the solo wordmarks below may be used.

SOLO WORDMARK

SUB BRANDING

SPORT SPECIFIC LOGO USAGE

All uses of the brand must meet these exact display specifications so as to present a unified look for the NCTC Athletics program.

TYPOGRAPHY

Stay Wild is the official typeface for North Central Texas College Athletics.

Stay Wild is a blend of Amandala (the official NCTC font) and traditional collegiate athletics fonts. Athletics fonts traditionally incorporate bold, block shapes, as does Stay Wild, with the iconic sharp points of Amandala.

Stay Wild is only approved to be combined with NCTC Athletics logos and assets and should not be placed with any other logos.

Amandala is the official serif typeface for North Central Texas College.

Amandala (meaning power) was created by the Marketing and Public Relations department. This font has been constructed to be more bold at the top and fade thinner towards the bottom much like our Icon Logo.

Amandala is only approved to be combined with the Icon logo and should not be placed with any other NCTC logos.

Amandala Regular

Gotham Narrow is the primary sans serif typeface for North Central Texas College.

The Gotham Narrow font family is a versatile typeface with a variety of weights that can be used in several applications.

Gotham Narrow should be used where readability is most important with bodies of text, like press releases and media guides. The book weight of Gotham Narrow is the preferred option for text bodies, with the medium, bold, and Black weights available when additional emphasis is required. The light should only be used when the text is large enough to maintain legibility.

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Gotham Narrow Light

Gotham Narrow Book

Gotham Narrow Medium

Gotham Narrow Bold

Gotham Narrow Black

Light italic Book Italic Medium Italic Bold Italic Black Italic

Fjalla One is a secondary typeface for North Central Texas College. Fjalla One should not be used for text or body copy purposes as it hinders legibility. In contrast to Gotham Narrow, Fjalla One calls attention to its content with taller, narrower proportions than our primary typeface using only one weight. Fjalla can be used both digitally and in print.

Fjalla One was chosen for its compressed letterforms that subtly harken back to traditional Western typefaces, while remaining modern and steering clear of kitsch. It is intended for use at large sizes to lend impact to messaging and headings, rather than for body text.

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Jj Kk Ll Mm Nn Oo Pp Qq Rr

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Fjalla One Regular

UNIFORM SAMPLES

MENS BASEBALL

GOLF TRACK & FIELD

WOMENS

SOFTBALL

GOLF

TRACK & FIELD VOLLEYBALL

ATHLETIC T-SHIRTS

All printing of Athletic apparel must receive approval from NCTC Marketing before going to print. A proof must be provided to marketing@nctc.edu.

FAN APPAREL