Studio Alexander Fehre

Studio Alexander Fehre

Bosch Engineering Abstatt

The interior designers of Stuttgart-based studio Alexander Fehre have designed two groundbreaking buildings for Bosch Engineering. The innovative character of the company is reflected in the designs, which at the same time casually and playfully point the way from an ideas laboratory of the present to a meeting place of the future.

It is good when thinking can change its direction. Because that’s the only way creativity grows out of it. And that, in combination with individuality, is the hallmark of Bosch Engineering (BEG). The engineers who work at the wholly owned subsidiary of Robert Bosch GmbH ask themselves very specific questions in their search for highly individualized answers for the (electric) mobility of today and tomorrow. Standard solutions? Absolutely not! A fact that should also be reflected in the working environment: the more flexible the place where the future is to be created, the more open the mind. So that thinking - precisely! - is steered in ever new, creative directions. Stuttgart-based Studio Alexander Fehre has implemented this aspiration in two separate buildings of the company in Abstatt.

This flexibility is achieved through various elements that come directly from the creative workshop of the Alexander Fehre studio and were specially designed by the Stuttgart-based company. These include, for example, the movable walls that can be individually moved and assembled, whose color scheme once again reflects the company’s open-mindedness. These walls are covered with straps, which can be used quite practically as brackets on the one hand, and on the other hand take up the automotive world in terms of design. The black steel bar tables, also designed by Studio Alexander Fehre, are also reminiscent of the automotive world in their design. The tables themselves can be freely combined so that employees can meet with each other or with customers for creative exchanges in changing constellations. Whether long meeting table, sofa landscape for informal exchange, showroom or workshop situation, all this can be realized with the systematic furniture approach. Whiteboards on castors with their aluminum surface emphasize high quality and innovative spirit. Studio Alexander Fehre is responsible for the fabric and color scheme of the yellow-grey upholstered islands, which can be combined with each other.

Certainly one of the most striking design elements in project building 204 is the large wooden grandstand, which forms a very special creative island in the midst of the glass walls covered with digital camouflage - as in building 301. Seat cushions in different colors give it a lightness that is further emphasized by the light-colored wood. The milled recesses on the sides are reminiscent of the design of the 301 foyerand lead on to what is probably the most spectacular room in the ensemble. In the computer laboratory, screens placed in niches simulate how vehicles behave with products developed by BEG. Here, the milled holes in the aluminum panels, which are illuminated from behind to great effect, can be seen again. Anyone entering this room feels as if they are inside a mainframe computer of the future. Or in a paradise for engineers of the present.