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UNCOMPROMISING DEDICATION TO QUALITY
Focus
GERMANY 2022
Today, consumers in Serbia see Miele as a synonym for quality, durability, innovation and use value
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ZORAN DJURIĆ General Manager of Miele Serbia and Romania
F
or a whole decade, Zoran Djurić, General Manager of Miele Serbia and Romania, has been successfully running the company. Miele's slogans is "Immer Besser" and the company is one of the market leaders in innovation. What sets the Miele brand apart from other brands in the industry? — In all the countries in which it operates, Miele cultivates a unique business customer-centred concept, which is seen in our uncompromising commitment to quality and continuous work on innovating our products. We have applied this recipe in Serbia as well, and we can proudly say that consumers in
our country today see Miele as a synonym for quality, durability, innovation and use value. This is primarily because Miele has always upheld its mission of producing devices with a guaranteed long lifespan, even during the heyday of the throwaway culture. The fact is that the consumer electronics market today is flooded with devices that are unreliable and break down very quickly, which makes
The situation is completely different with our brand every device that comes out of our production lines undergo specialized tests that simulate 20 years of continuous use
