DC Metro Marketing Brief - February 2024
SUBMIT YOUR CONTENT BY MONDAY 1/29. As a vertically integrated landlord, we have a unique marketing program designed to enhance and amplify your marketing efforts. We encourage you to utilize these resources by submitting your content and monthly promotions to our team at dcmetromarketing@federalrealty.com or schedule a call with our team.
Year End Recap It’s time to wrap up 2023 and talk about the good stuff. We're laying the foundation to provide more partnerships on events and activations, creating more chances to get noticed, and reaching even more people. Here's a brief look at what we achieved together in the last year. Highlights: ● Held 282 events and activations across all properties ● Supported 23 grand openings and re-openings ● PR and Media generated 3.35B in readership coverage ● Seasonal campaigns generated 19M impressions and drove 64.4k clicks across our digital channels
SONDER/SWAY SONDER/SWAY is an in-house lifestyle brand that covers the best in fashion, food, and culture in Montgomery and Arlington counties, exclusively highlighting businesses in Federal Realty’s portfolio. This past year, our writers featured 300 merchants in their monthly articles and in the Holiday Gift Edit. The articles are hosted on sondersway.com and used in the monthly emails reaching 46,000 subscribers and re-purposed for organic and paid social content. Click here to check out what’s new this month.
Pike’s Peek 10k Race at Pike & Rose Pike & Rose is host to Pike’s Peek 10k, one of the Montgomery County Road Runners Club’s premier racing events that attracts over 2,000 participants, over 500 volunteers, and hundreds of spectators. Racers and attendees are invited to attend the after party in the parking lot next to Bark Social from 10am - 12pm where OneLife Fitness will lead active recovery and fitness classes for all ages. Click here for Sponsorship Opportunities and email our team at dcmetromarketing@federalrealty.com if you would like how you can get involved in the post race party,
Westpost at National Landing On 1/8 we introduced Westpost at National Landing (formerly Pentagon Row) with the launch of a new website, updated Instagram (@westpost_va) and Facebook (@westpostvirginia) profiles, and a refreshed email design. Tenants, please make the necessary updates to your social media handles, addresses, bios and geotags, as well as any copy updates to your website.
April 21, 2024