The Best Selling Regional Evening Newspaper in the UK
2019 Media Pack
The Evening Express is part of the DC Thomson Media group and serves distinctive content throughout Aberdeen, the centre of North Sea oil and gas activity.
100%
20m
5
3
272
family-owned
magazines sold every year
daily, evening and Sunday newspaper brands
radio stations, making DC Thomson the largest Scottish owned radio group
years since we first published a newspaper
Our newspapers have been providing readers with breaking news for over 270 years and our readers have a strong connection with the brand.
Our core values of fairness and decency are reflected in our content, providing advertisers with a trusted environment in which to connect with consumers.
Audience
281,000+ Monthly Audience
60% ABC1 adult readers Mean income
15% 19,700+ Copies Sold Daily
higher than national average
24% Have children in the house
Source: ABC (Jul – Dec ‘18); GB TGI ClickStream Q1 (Oct ‘17 – Sep ‘18); JICREG (Audit Period Jul ‘18 – Dec ‘18)
Monthly Audience Share your message across all our platforms to communicate with the 281,000+ strong audience.
99,000+ Read the newspaper
Source: JICREG (Audit Period Jul ‘18 – Dec ‘18)
30% 267,000+ Do both
Read news on the website
Social Media
109,200+ Facebook Likes In addition to its extensive print and digital audience, the Evening Express boasts an impressive social media following.
30,500+ Twitter Followers
8,300+ Instagram Followers Source: Social Media as of May 2019
Print Advertising Opportunities
Picture Supplement Every Monday
Property Supplement Every Friday
History Supplement Every Wednesday
Lifestyle Supplement Every Thursday
Entertainment Supplement Every Saturday
Digital Advertising Opportunities
Various ad slots appearing alongside trusted news content across our websites will share your messages with the audience most receptive to your brand.
Coverage of Aberdeen City 71%
Evening Express
60%
The Press and Journal
The Scotsman
Daily Record
Sunday Post
20% 14% 8%
Source: JICREG (Audit Period Jul ‘18 – Dec ‘18), Based on Population of Aberdeen City
The Evening Express reaches roughly three of every four adults in its core area.
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Commercial Content Share your brand’s story with our trusted news and magazine titles. Our experienced content marketing specialists can create bespoke print and digital editorial for your business to be promoted across our networks. We can even prove to you it works! Brands We’ve Helped
Contact % Above National Average I believe what is in the local paper more than national newspapers
52% 62%
I often notice the advertisements in newspapers and magazines
Prefer shopping local
32%
21% 38%
Dine out during the day
Visit restaurants at least once a month
Spend at least £2,500 on holidays or short breaks
Want more information? As the best selling regional evening newspaper in the UK, the Evening Express is the perfect place to spread your message. Call Steve Flight today at 01382 575066 Email: sflight@dctmedia.co.uk
18% 32%
dctmedia.co.uk Source: GB TGI ClickStream 2019 Q1 (Oct ‘17 – Sep ‘18), Base: Scotland