The Courier Media Pack July 2019

The Best Read Newspaper in Tayside and Fife

2019 Media Pack

The Courier is part of the DC Thomson Media group and serves distinctive content across Angus, Tayside and Fife.

100%

20m

5

3

272

family-owned

magazines sold every year

daily, evening and Sunday newspaper brands

radio stations, making DC Thomson the largest Scottish owned radio group

years since we first published a newspaper

Our newspapers have been providing readers with breaking news for over 270 years and our readers have a strong connection with the brand.

Our core values of fairness and decency are reflected in our content, providing advertisers with a trusted environment in which to connect with consumers.

Audience

753,000+ Monthly Total Brand Reach

67% ABC1 adult readers Average income

12% higher than average*

33,100+ Copies Sold Daily

44% More likely to be a manager or director

Source: PAMCO 2 2019 (April ‘18 – Mar ‘19); ABC (Jul – Dec ‘18); *GB TGI 2019 Q2 (Jan ‘18 – Dec ‘18) Base: Scotland

Monthly Audience Share your message across all our platforms to communicate with the 753,000+ strong audience.

112,000 ONLY read the newspaper

Source: PAMCO 2 2019 (April ‘18 – Mar ’19)

4% Do both

608,000 ONLY read news on the website

Social Media Audience

52,000+ In addition to an online audience of more than 2.5 million visits a month, we can boost your digital footprint with our impressive social media following.

Facebook Likes

43,600+ Twitter Followers

Source: Google Analytics (April 2019); The Courier Social Media Accounts as of May 2019

Print Advertising Opportunities

Business Supplement Last Tuesday of Every Month

Motoring Supplement Every Wednesday

Property Supplement Every Thursday

Local Arts and Entertainment Guide Every Friday

Bumper Courier every Saturday Weekend (40 page lifestyle magazine); The Menu (16 page food lover magazine); The Sport (20 page sport supplement); Farming Matters (8 pages of agricultural content)

Property Supplement Last Friday of every month

Digital Advertising Solutions

Various ad slots appearing alongside trusted news content across our websites will share your messages with the audience most receptive to your brand.

Coverage of Tayside and Fife 58%

The Courier

33%

The Scotsman

31%

Evening Telegraph

Daily Record

Sunday Post

17% 12%

The Courier reaches three of five adults in its core area.

Source: JICREG (Audit Period Jul ‘18 – Dec ‘18), Based on Population of Angus, Dundee, Fife, Perth and Kinross LGAs

Get Online Fast

Manage and grow your business online • Mobile Optimised • Secure • Copywriting and design expertise • Professional Email Address • Managed Edits • Social Media Links

See what Claymore Windows Ltd had to say about their website: "We had our website completely re-vamped by Get Online Fast and the result was great! We have advertised in DC Thomson's The Courier and Evening Telegraph for more years than we can remember. The staff have always been professional, helpful and friendly and the Media staff are no different. Having it all done by someone who listened to, and acted on what we wanted was brilliant. We would highly recommend them."

Commercial Content Share your brand’s story with our trusted news and magazine titles.

Our experienced content marketing specialists can create bespoke print and digital editorial for your business to be promoted across our networks.

We can even prove to you it works!

Brands We’ve Helped

Contact % Above National Average I believe what is in the local paper more than national newspapers I often notice the advertisements in newspapers and magazines

128% 65% 29%

Plan to spend at least £1,000 on home improvements in the next 12 months

46%

Plan to book a holiday in the next 12 months

As the best read newspaper in Tayside and Fife, The Courier is the perfect place to spread your message.

51%

Own home outright

Visit restaurants at least once a month

Want more information?

15%

Call Linda Ruxton today at 01382 575230 Email: lruxton@dctmedia.co.uk

20%

dctmedia.co.uk Source: GB TGI 2019 Q2 (Jan ‘18 – Dec ‘18) Base: Scotland; PAMCO 2 2019 (Apr ‘18 – Mar ‘19) Base: Scotland