Enviroment & Space, Collection

ENVIRONMENT & SPACE COLLECTION Graphic Communication Craft & Technology

By David Nathan Davies 0905767

To view more work please visit be.net/davidnathan To view a selection of my most recent work. © 2011 David Nathan Davies www.behance.net/davidnathan Environment & Space FGCS200, Collection Original edition: © 2011 Hand Made Sewn Perfect Binding © Photography & Editing by David Nathan Davies Printed in the United Kingdom 21/11/2011

06 07 08 12 14 16 18 20 22 24 26

SECTION ONE About This Book Brief The Tank What is a Collection Postcards Guitar Picks CD’s Clothing Tags Post It Notes Model Airplanes Books

30 32 48

SECTION TWO Chosen Idea Whats in the Collection About the Collection

52 54 56 58 60 62

SECTION THREE Manufacturer Research Monogram Frog Matchbox Airfix Hasegawa

66 72 74 76 78 88 90 100 112 114 116 118 124

SECTION FOUR Initial Concepts Proposal One Proposal Two Proposal Three Development Model Airplane Initial 3D Mock Ups Detailed 3D Drawings Model Mock Up Final Mock Up Final Mock Renderings Final Model Final Rendering

134 135 148 162 164

SECTION FOUR Catalogue Format Experiments Finalized Format Paper Stock Final Layout

168 180

SECTION FIVE Final Outcomes Conclusion

SECTION ONE RESEARCH Graphic Communication Craft & Technology

By David Nathan Davies 0905767

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ABOUT THIS BOOK

ABOUT THIS BOOK

Welcome to my Development Book for Environment & Space, Collection. This book acts as a visual step-by-step guide taking you, the reader, through my entire project from start to finish.

This book will document every aspect of my project using photos with some text. I have deliberately designed this book to be predominantly imaged based in order to create a much simpler experience for the reader.

A separate book houses my Statement of Intent and Evaluation and Rationale, which can be found within the project pack.

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BRIEF

BRIEF

Stamps or badges, kitsch souvenirs or tin toys, postcards or sweet wrappers. For the visually inspired these things are a delight to collect and serve as useful reference and inspiration for the designer.

Aspects of colour, typeforms and idiosynchratic design provide nostalgic references to the quirkier aspects of life and commercial goods. These things make interesting and sometimes large historical collections.

The brief is to design and curate an exhibition for the ‘Tank’ at the Design Museum and design a supporting catalogue for your (or someone else’s) collection (to be agreed with your tutor).

Consider this project as an information system and apply logical, but above all clarity to inform as well as enthuse and delight the reader. The best three projects will be selected by a panel at the Design Museum to be featured in a ‘Collections’ Conference in December 2011.

Locate and research an area of interest within your collection, taking a collection that you own, or someone else’s as a starting point, you will propose and design a project in response to the Tank environment. You should logically plan your objectives, the audience you intend to speak to, a methodology for collecting information and a clear time table stipulating how you are going to deliver the project.

ABOVE The Design Museum ‘Tank’, an outside glass display box used for extra display space and houses all manner of objects. This is the space in which I have to work with to curate my collection.

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THE TANK

THE TANK

The tank is an extension of The Design Museum, which has hosted many shows over the years. It is a free to view and always on display and offers a unique space to house an exhibition on a small scale.

Always on display and never hidden, The Tank offers designers and architects alike an unique way to create a display which takes advantage of the fact that it is always up. Playing with the natural light that pours in is an interesting way of utilizing this space (see next page), but also shines light on some issues.

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THE TANK

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THE TANK

ABOVE The ‘Tank’ at night housing an exhibit on our nervousness with electricity and water using light.w

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THE TANK

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WHAT IS A COLLECTION?

WHAT IS A COLLECTION?

I began my research by looking into what is a collection. The dictionary definition is ‘The action or process of collecting someone or something’. This potentially means that a collection could be anything, cloths, hats, cars or cats. I had to find out what collection of mine would be best suited for The Tank.

I began by going through my house looking though my things, and compiling them into ‘collections’. Although most of the ‘collections’ weren’t intended they gave me a good starting point to begin more detailed research.

I complied my collections into five initial areas, which I could expand on; some are very abstract and very unusual whilst others are more traditional, each idea has its own explanation.

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WHAT IS A COLLECTION?

ABOVE/LEFT A selection of different types of collection showing that a collection is only limited by the imagination of the collector.

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POSTCARDS

POSTCARDS

Postcards are a good collection to use; there is an infinite amount of designs, shapes and sizes, which means that their appeal is very wide. They are also an easy thing to collection and something, which I have many of. This idea really does hinge on finding and interesting way of displaying the postcards other than simply placing them onto boards.

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POSTCARDS

ABOVE/LEFT Some examples from my postcards collection, this shows the wide range of postcards which I own, this would make postcards a good choice for a wide audience.

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GUITAR PICKS

GUITAR PICKS

As I play guitar I culminate a large amount of different types of picks for different uses. They come in all sorts of shapes and sizes with all manner of designs on them which would make them interesting to looks at. Using The Tank to display them might also suit their size, but finding a way of displaying them in a interesting way is going to be the challenge.

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GUITAR PICKS

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CD’S

CD’S

I love music, and a love buying CD’s. Nothing is nicer than getting a CD and as a result of this I have a large collection of over 300.

This idea would be a bit different, I would use the CD’s as data in a piece of information design, and this would form my ‘collection’.

I will have to think about how to use the CD’s as data and how it will fit within the confines of The Tank.

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CD’S

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CLOTHING TAGS

CLOTHING TAGS

I don’t like throwing things away, especially things I like, no matter how small or insignificant they are. This is very true with clothing tags; I find them really interesting and unique. Some come in odd shapes and have beautiful print finishes on them and some are just nice examples of type etc. Using clothing tags as my collection would good idea as it appeals to lots of people and also could be displayed really interestingly which would make the collection even more interesting.

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CLOTHING TAGS

ABOVE/LEFT Some examples of clothing tags, which I have collected.

This shows that there is a wide range of designs, which could mean a wide audience.

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POST IT NOTES

POST IT NOTES

My life is organised by post it notes, this means I have hundreds of them all with little scribbles notes on them. This is made worse by the fact that I don’t like to throw things away. Using the post it notes as a collection could be an interesting way of showing more about me, adding a more personal touch to a design might be an interesting idea to pursue further.

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POST IT NOTES

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MODEL AEROPLANES

MODEL AIRPLANES

Over the years my Dad has collected hundreds of model airplanes from all sorts of different manufactures such as Frog, Airfix, Matchbox to name a few. Lots of the makes have now gone and so too have the original moulds which makes the kits, still in their boxes, very rare and valuable. This would make a great display for The Tank as it shows the development of the kits throughout the years and some beautiful and primitive packaging.

There is also a large interest when it comes to the cost of these models when originally brought, some cost 40pence but are now worth well over ÂŁ600 today.

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MODEL AEROPLANES

26

BOOKS

BOOKS

Books have bee around for many years and it seems, judging by the amount in my house my parents own most of them. Lots of these books are very old and very valuable which would make them perfect for The Tank. Lots of these books were brought for pennies and have rocketed in value and rarity. Some of these books are in ill repair and have been handed down so they have more of a character to them, story.

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BOOKS

SECTION TWO DEVELOPMENT Graphic Communication Craft & Technology

By David Nathan Davies 0905767

30

CHOSEN IDEA

CHOSEN IDEA

For my collection I have decided to go for the model airplanes idea as I think that it has the most potential and originality. I now have to try and figure out a way to display the collection in the confines of The Tank. I also have to try and figure out a connection to the object which makes ties them into a collection coherently.

The next few pages will be examples of the collection with a few captions explaining the images.

This next section shows all of the models that are in the collection.

In total I have selected 32 kits that offer a good cross section of entire collection. Each model come with a name, manufacture and date (where available.

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CHOSEN IDEA

32

WHATS IN THE COLLECTION

F-106 DELTA DART U.S. AIRFORCE FIGHTER

Manufactorer Year Brought Worth

Hasegawa 1975 80p £27

F9F-2 PANTHER U.S. NAVY FIGHTER

Manufactorer Year Brought Worth

Hasegawa 1988 £1.80 £20

33

WHATS IN THE COLLECTION

AIRCRAFT WEPONS:1 U.S. BOMBS & ROCKET LAUNCHERS

Manufactorer Year Brought Worth

Hasegawa 1999 £3.50 £11

KAWANISHI H8K2 JAPANESE FLYING BOAT

Manufactorer Year Brought Worth

Frog 1972 £5 £120

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WHATS IN THE COLLECTION

HUNTER F.G.A.9

SWISS GROUND ATTACK FIGHTER

Manufactorer Year Brought Worth

Frog 1970 Unknown £16

SEPCAT JAGUAR A.2/T.2 R.A.F. TACTICAL SUPPORT TRAINER

Manufactorer Year Brought Worth

Frog 1970 60p £16

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WHATS IN THE COLLECTION

GRUMMAN AVENGER MK.2 R.A.F. TORPEDO BOMBER

Manufactorer Year Brought Worth

Frog 1970 80p £15

MACCHI MC.202 FOLGORE LIBIAN FIGHTER

Manufactorer Year Brought Worth

Frog 1970 35p £15

36

WHATS IN THE COLLECTION

SPITFIRE MK.8/9 FIGHTER BOMBER

Manufactorer Year Brought Worth

Frog 1970 33p £25

SEA FURY

X NAVAL FIGHTER BOMBER

Manufactorer Year Brought Worth

Frog 1970 60p £11

37

WHATS IN THE COLLECTION

F-102A DELTA DAGGER U.S.A.F. FIGHTER

Manufactorer Year Brought Worth

Frog 1970 61p £15

CANBERRA LOW LEVEL BOMBER

Manufactorer Year Brought Worth

Novo 1980 50p £20

38

WHATS IN THE COLLECTION

D.H. VAMPIRE FIGHTER BOMBER

Manufactorer Year Brought Worth

Novo 1980 50p £10

BEARCAT F8F U.S. NAVY FIGHTER

Manufactorer Year Brought Worth

Monogram 1968 £1 £17

39

WHATS IN THE COLLECTION

SKYRAIDER A-1E CLOSE AIR SUPPORT

Manufactorer Year Brought Worth

Monogram 1976 £1 £20

TIGERCAT F7F-3 NAVAL FIGHTER

Manufactorer Year Brought Worth

Monogram 1976 £1 £25

40

WHATS IN THE COLLECTION

PROVIST.T/MK1 R.A.F. BASIC TRAINER

Manufactorer Year Brought Worth

Matchbox 1978 30p £8

SISKIN IIIA R.A.F. FIGHTER

Manufactorer Year Brought Worth

Matchbox 1978 35p £15

41

WHATS IN THE COLLECTION

FAIREY SEAFOX

LIGHT RECONNAISSANCE SEA PLANE

Manufactorer Year Brought Worth

Matchbox 1990 75p £5

VENGEANCE MKII DIVE BOMBER

Manufactorer Year Brought Worth

Unknown Unknown Unknown £15

42

WHATS IN THE COLLECTION

KI 84-1A HAYATE

FIGHTER

Manufactorer Year Brought Worth

Revell 1960 50p £18

CURTISS P-40B FIGHTER

Manufactorer Year Brought Worth

Academy 1995 £3 £15

43

WHATS IN THE COLLECTION

IL-2M3

SOVIET FIGHTER

Manufactorer Year Brought Worth

Mikro Unknown Unknow £16

JAK-1M

SOVIET FIGHTER

Manufactorer Year Brought Worth

Mikro Unknown Unknown £10

44

WHATS IN THE COLLECTION

LA-7

SOVIET FIGHTER

Manufactorer Year Brought Worth

KP Unknown Unknown £7

F94C STARFIRE

FIGHTER INTERCEPTER

Manufactorer Year Brought Worth

Emhar 1993 £5 £20

45

WHATS IN THE COLLECTION

T-33 THUNDERBIRD FIGHTER TRAINER

Manufactorer Year Brought Worth

Heller Humbrol 1992 £2.75 £30

SAVOIA-MARCHETI ITALIAN TORPEDO BOMBER

Manufactorer Year Brought Worth

Airfix 1969 Unknown £40

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WHATS IN THE COLLECTION

SBD DAUNTLESS FIGHTER BOMBER

Manufactorer Year Brought Worth

Airfix 1972 39p £25

FAIREY FIREFLY 5 FIGHTER BOMBER

Manufactorer Year Brought Worth

Airfix 1972 39p £25

47

WHATS IN THE COLLECTION

MARTIN B-26

MEDIUM BOMBER (RE-ISSUE)

Manufactorer Year Brought Worth

Airfix Unknown Unknown £20

BRISTOL BULLDOG FIGHTER

Manufactorer Year Brought Worth

Airfix 1968 30p £60

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ABOUT THE COLLECTION

ABOUT THE COLLECTION

This collection of model aircraft was started in the 1960’ by my father, Peter Davies, and is still being added to by him. He has always had a fascination with planes, particular Second World War fighters and Cold War Jets and used model aircraft to help fuel his love of them.

The collection that I have included for display in The Tank is a cross section, chosen by my father, of some of his favorite aircraft and also some of his favorite kits made by manufactures such as Frog and Monogram. He stresses that he is not a collector of model aircraft, but is a model makes.

The difference between a collector and a model maker is both subtle and profound. A collector will buy kits to keep them, not to build, just to left intact in their boxes to be marveled over and, eventually sold on when the reach a good value. A model maker is someone who buys kits with the intention of making them in the future, but often they turn into loft insulation, as they never get made. This is where my father lies, in between a collector, by default, and a model maker with no time.

RIGHT A photo of the chest where my father keeps all of his most valuable and precious kits that he has brought over the years.

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ABOUT THE COLLECTION

SECTION THREE FURTHER RESEARCH Graphic Communication Craft & Technology

By David Nathan Davies 0905767

52

MANUFACTURER RESEARCH

MANUFACTURER

This next section takes a brief look into the manufacturers who created some of the kits that are in the collection. I have taken five of the most famous manufactures, some of the manufactures don’t exist anymore but the moulds were purchased by companies such as Humbrol and Revell, with Russian and Polish manufactures such as KP and Mikro purchasing lots of the mould too.

I will mainly be focusing on the visual look of the companies rather than the kits as I think this is more interesting and relevant to my collection.

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MANUFACTURER RESEARCH

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MONOGRAM

MONOGRAM

Monogram was founded in Chicago in 1945 making balsa wood model kits of ships and airplanes. Meanwhile a company called Revell started making plastic kits in 1953, and soon Monogram responded with a red plastic midget racer and the race was on.

In the late 1950s, Monogram hired modeller Sheperd Paine to construct and paint models and write the instruction booklets.

During the 1960s Monogram was always right in the mix, if not the lead, focusing more on automobile models, which was the trend. Until in 1984 when Revell and Monogram joined forces to form Revell-Monogram. In 2007 the company was brought by Hobbico and the monogram name disappeared completely.

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MONOGRAM

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FROG

FROG

Founded in 1931 by Charles Wilmot and Joe Mansour, International Model Aircraft Ltd originally used the Frog brand name, said to stand for “Flies Right Off the Ground” on the semi-scale rubber-band powered flying models. In 1936, a range of 1:72 scale aircraft models in kit was launched under the Frog Penguin name, alluding to the non-flying nature of these models. These were the world’s first plastic model construction kits.

During the Second World War, the company produced flying models for target purposes and scale aircraft recognition models for fighter pilots. A new range of Frog kits was introduced in 1955. In 1971, IMA’s parent company, now Tri-ang, entered receivership and was acquired by Dunbee-Combex-Marx, this was the end of Frog. During the mid-1970s, some of the Frog kit moulds were transferred to various factories in the Soviet Union and the kits began to re-appear under the Novo brand name.

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FROG

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MATCHBOX

MATCHBOX

Although Matchbox is best known for its die-cast cars, around 1972 it bought the AMT Corporation, the dominant American plastic model kit manufacturer, and set up its own plastic kit division in the UK. Concentrating on 1:72 scale military aircraft and 1:76 military vehicles, it competed with the then-dominant Airfix company. The Matchbox kits had a distinctive appearance; the parts in each kit were produced in two or three colours compared to the single colour plastic of Airfix. The boxes were also more colourful and included clear windows so the contents could be seen. In addition, unlike Airfix’s military vehicle kits, the Matchbox military vehicle kits all came with a small diorama base. Matchbox also continued AMT’s extensive line of 1:25 scale cars and trucks.

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MATCHBOX

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AIRFIX

AIRFIX

Airfix was founded in 1939 by a Hungarian businessman Nicholas Kove, initially manufacturing rubber inflatable toys.

The brand name Airfix was selected to be the first alphabetically in any toy catalogue. A few years later in 1954, Woolworth buyer Jim Russon suggested to Airfix that they produce a model kit of Sir Francis Drake’s Golden Hind. The kit would be made in the more stable polystyrene plastic. In order to meet Woolworth’s retail price of 2 shillings, Airfix changed the packaging from a cardboard box to a plastic bag with a paper header, which also included the instructions. It was a huge success and led the company to produce new kit designs. The first aircraft kit was released in 1955, a model of the Supermarine Spitfire.

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AIRFIX

62

HASEGAWA

HASEGAWA

In 1941 the Hasegawa factory opened as a manufacturer of wooden teaching materials, such as a woodwork models. It entered into the plastic model field in 1961, with its first plastic model glider airplane models. In the following June, 1962, the 1/450 battleship Yamato was released after high development costs and became a success with about 150,000 units sold in the same year, and continuing success in the following years. The profitable line of 1/90 F-104 Starfighter and 1/70 P-51 Mustang model kits became the turning point which prompted Hasegawa to turn away from woodwork models and to plastic models completely.

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HASEGAWA

SECTION FOUR FURTHER DEVELOPMENT Graphic Communication Craft & Technology

By David Nathan Davies 0905767

66

INITIAL CONCEPTS

INITIAL CONCEPTS

This section looks at my initial concepts one some of the changes they undertook as I progressed with the development.

There is a combination of sketches and computer mock ups with all the development to the final piece.

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INITIAL CONCEPTS

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INITIAL CONCEPTS

ABOVE\RIGHT An example of one of my sketches for The Tank next to the refined computer mock up of the idea.

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INITIAL CONCEPTS

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INITIAL CONCEPTS

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INITIAL CONCEPTS

LEFT Some ideas being generated in a group seminar which helped me to pinpoint my ideas.

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PROPOSAL ONE

PROPOSAL ONE

Using a frame based upon the plastic spruce frame in which all the kits models and molded to. The frame would be divided up into sections, most likely divided by date, with a reference number, which ties it into the catalogue.

The frame would house the kit box, with the content spear around, held in place by the frame. The leaflets, instruction manuals and the model will also be housed next to its box for the viewers to look upon and admire.

The frames would be placed all around the inside of The Tank

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PROPOSAL ONE

with the inner ‘void’ housing a block to act as a backdrop to the outer frame.

The catalogue for the collection would be intrinsic to the success of the show. It will house information for the show, information on each model and the manufactures who made them. It will also have detailed photos of the kits to be taken home and act as a show away from the show.

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PROPOSAL TWO

PROPOSAL TWO

Using a plate of glass in which all the kits in the collection are attached to create a see though display, alluding the ‘flying nature’ of the aircraft in which the kits are based upon. As with proposal one, the kits will all be numbered to link them to the catalogue.

The glass will house all of the boxes, frames of the models and leaflets, which would be spread around to create an interesting display.

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PROPOSAL TWO

The void left in the center will be left empty to create a light and airy feel to the collection and also allude to the ‘flying nature’ of the planes the kits are based upon. The catalogue for the collection would be intrinsic to the success of the show. It will house information for the show, information on each model and the manufactures who made them. It will also have detailed photos of the kits to be taken home and act as a show away from the show.

76

PROPOSAL THREE

PROPOSAL THREE

Using a frame based upon the plastic spruce frame in which all the kits models and molded to. The frame would be divided up into sections, most likely divided by date, with a reference number, which ties it into the catalogue.

The frame would house the kit box, with the content spear around, held in place by the frame. The leaflets, instruction manuals and the model will also be housed next to its box for the viewers to look upon and admire.

This frame would form one side of The Tank, the other side would consist of a white wall to act as a backdrop and a set of display stands housing all the other materials associate with model making. There will be paints, magazines tools and half built kits hanging from the ceiling. This would be done to show the ideal of owning and building the kits and then the reality of not having the time to build the kits.

The two narrow edges of The Tank would have information about the collection and a show of some of the tools and paints.

The catalogue for the collection would be intrinsic to the success of the show. It will house information for the show, information on each model and the manufactures who made them. It will also have detailed photos of the kits to be taken home and act as a show away from the show.

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PROPOSAL THREE

78

DEVELOPMENT

DEVELOPMENT

After researching the collection more I felt that something was missing. I decided to being to look, not only at the kits themselves but also the paraphernalia that goes with model making such as paints, glues, tools, magazines and books. Also, most of the kits don’t get finishes, they end up half built and left to gather dust of shelves, so I wanted to include these as a sort of reality check.

One side of The Tank you can see the dream, wanting to build all these planes that are fascinating, but on the other hand you see the reality of the hobby, half built and unrealized.

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DEVELOPMENT

80

DEVELOPMENT

ABOVE/RIGHT Some examples of the half built planes in the collection.

Most have the cockpit finished along with the fuselage, but others are in an even earlier state of completion.

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DEVELOPMENT

82

DEVELOPMENT

BELOW/RIGHT Some examples of the magazines in the collection, lots date back to the 1970’s and before. Some also show the development of the magazine itself and how its look changed over the years.

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DEVELOPMENT

84

DEVELOPMENT

85

DEVELOPMENT

86

DEVELOPMENT

87

DEVELOPMENT

88

DEVELOPMENT

MODEL AIRPLANE

I decided to buy and make a model kit to help me find more inspiration for this project. I felt that I was missing something, the enjoyment my dad gets out of buying and making these kits was lost on me as I hadn’t don’t anything like this in a very long time.

Whilst making the kit I found what was missing, a more personal attachment to the project. Doing this has really helped me and given me lots more inspiration.

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DEVELOPMENT

ABOVE/OPPOSITE Some photos of the Sea Harrier FA2 model that I made to try and rekindle some of the enthusiasm my dad has for model making.

90

INITIAL 3D MOCK UPS

INITIAL 3D MOCK UPS

The next few pages show the initial computer mock ups I made of The Tank. I have made them using an isometric grid and keep everything in the correct perspective. These mock ups act as a visualization to help to get better acquainted with the layout of The Tank.

Later on I will be using different types of perspective drawing such as Two Point Perspective and Third Angle Autographic drawing type to show my final ideas.

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INITIAL 3D MOCK UPS

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INITIAL 3D MOCK UPS

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INITIAL 3D MOCK UPS

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INITIAL 3D MOCK UPS

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INITIAL 3D MOCK UPS

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INITIAL 3D MOCK UPS

BELOW An example of The Tank with the roof on and the display inside.

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INITIAL 3D MOCK UPS

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INITIAL 3D MOCK UPS

BELOW An examples the isometric planes hanging in The Tank.

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INITIAL 3D MOCK UPS

100

DETAILED 3D DRAWINGS

BELOW An example of a more detailed isometric drawing, gone is the simple rectangular podiums in favour of a slanted display board. The half built aircraft along with the magazines and large photos of magazines and the boxes will be displayed on this side.

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DETAILED 3D DRAWINGS

102

DETAILED 3D DRAWINGS

BELOW I decided to take the design of The Tank further and more detailed. I have added in a large skylight and windows at the side to flood the inside with natural light.

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DETAILED 3D DRAWINGS

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DETAILED 3D DRAWINGS

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DETAILED 3D DRAWINGS

LEFT The first stage of making my final isometric rendering of The Tank. I have opted to hand draw the rendering as it gives me more freedom then using a computer. I will scan each section in then turn it into a vector before assembling.

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DETAILED 3D DRAWINGS

ABOVE/OPPOSITE A set of photos showing how each section of The Tank has been drawn on separate layers.

This makes it easier for me drawing each section correctly without being confused by a mess of lines.

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DETAILED 3D DRAWINGS

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DETAILED 3D DRAWINGS

ABOVE/OPPOSITE Some more examples of the isometric layered drawing method. This shows some of the layers assembled together completely.

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DETAILED 3D DRAWINGS

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DETAILED 3D DRAWINGS

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DETAILED 3D DRAWINGS

112

MOCK UP

MOCK UP TANK

To get a better sense of the scale of The Tank and to show our proposal off in its best light we were asked to create a scale model of The Tank and our collection. I used the scale 1:25 and made each section of the model using Adobe Illustrator CS4. I did this not only to save time but to also ensure that the model would all fit together correctly and look good. Below are some photos of the first model I made to check that all of the parts creating on Illustrator fitted together correctly in order for me to understand what needed to be changes and refined.

One the next page are some screen shots of the parts of the model from the illustrator document. To see the full list of parts please refer to my rough work book

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MOCK UP

114

FINAL MOCK UP

ABOVE/OPPOSITE Some photos of my final model for my presentation. The model was made using parts designed on illustrator and printed out on card to be assembled.

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FINAL MOCK UP

116

FINAL MOCK RENDERINGS

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FINAL MOCKRENDERINGS

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FINAL MODEL

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FINAL MODEL

BELOW Photos of from the making process for my final presentation model. I used a simple frame as the basis of the entire model.

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FINAL MODEL

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FINAL MODEL

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FINAL MODEL

ABOVE The second side of The Tank which houses the large plastic frame holding all the photos of the collection.

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FINAL MODEL

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FINAL RENDERING

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FINAL RENDERING

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FINAL RENDERING

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FINAL RENDERING

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FINAL RENDERING

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FINAL RENDERING

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FINAL RENDERING

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FINAL RENDERING

SECTION FIVE CATALOGUE Graphic Communication Craft & Technology

By David Nathan Davies 0905767

134

CATALOGUE

CATALOGUE

This section looks at the development of the catalogue for the show at The Tank. I started off by looking at the format of the book, what size it will be, how it will be bound, paper stocks, typefaces etc, all the components that will make up the catalogue.

The following pages contain photos of my initial mock-ups of the formats; all have been made using rough paper and act as a guide to help me think about the size, shapes and papers etc. I first started off by looking at perfect binding, then standard case bindings with several variations. This then led me on to think about more experimental approaches to the design of the book.

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FORMAT EXPERIMENTS

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FORMAT EXPERIMENTS

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FORMAT EXPERIMENTS

LEFT An example of a case binding variation; using a paper cover instead of bookcloth didn’t work well as the paper wrinkles at the folds.

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FORMAT EXPERIMENTS

ABOVE/OPPOSITE Above is simple variation of folio binding into a small A5 book. Opposite is a variation of the folio bind again, this time a double-sided book to relate to the ‘Dream’ and the ‘Reality’.

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FORMAT EXPERIMENTS

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FORMAT EXPERIMENTS

ABOVE/OPPOSITE An example of another variation of the folio binding, this time the book opens the other way.

This is very counter intuitive and does not work well at all.

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FORMAT EXPERIMENTS

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FORMAT EXPERIMENTS

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FORMAT EXPERIMENTS

ABOVE/OPPOSITE An example of a multi sized binding with lots of different paper stock which relate the layers of the instructions.

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FORMAT EXPERIMENTS

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FORMAT EXPERIMENTS

ABOVE/OPPOSITE This test binding was based upon a blister pack, so the book could be hung in a shelf like some of the old model kits. I think that this idea is very gimmicky and doesn’t quite fit the tone of the collection.

146

FORMAT EXPERIMENTS

BELOW/RIGHT Two more examples of book style for the catalogue, one a variation of stab binding and one a hard back version of the instructions, both I feel don’t fit the tone of the collection and, again feel gimmicky.

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FORMAT EXPERIMENTS

148

FINALIZED FORMAT

FINALIZED FORMAT

For the format I deiced to go for multiple paper sixes and stocks alluding to the multiple layouts of the instructions and decals that come inside the boxes. The catalogue will be bound with an elastic band, which is a prominent feature of the collection, lots of models are and their boxes are held together with elastic bands. So there is strong link.

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FINALIZED FORMAT

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LEFT/ABOVE Some examples of more refined examples of my chosen format, thinking about actually paper size and how they will work together.

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LEFT/BELOW Detailed mock ups picturing page layouts and actual paper size along with how each page works together.

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LEFT/ABOVE Once I finalized the layout style I began to work with all the content, refining and perfecting the layout.

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LEFT/ABOVE Working out how the small centerfold poster works within the format.

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For the catalogue I wanted there to be combination of different paper stocks to go with the different sizes. I decided to go with four different stocks. The cover is 150gsm light cartridge paper, the A6 section is a 120gsm shortgrain bookpaper, the A5 minus size is a 85gsm Prima bookpaper, shortgrain, and the pullout centre section is a 135gsm Prima bookpaper which is also shortgrain, these paper stocks have been chosen to reflect the different materials in the collection. The 85gsm Prima bookpaper has been chosen as it has some show though, which links into the cheap printing of the original instructions and magazines.

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LEFT I have chosen to go with a simple, neat layout to reflect the precision of the instructions and also to allow the photos to almost speak for themselves.

SECTION FIVE FINAL OUTCOMES Graphic Communication Craft & Technology

By David Nathan Davies 0905767

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CONCLUSION

Thank you for reading my Development book for Environment & Space, Collection. To read all of my critical written work please refer t my Statement of Intent, Evaluation & Rationale book in the provided phase box.

To view more examples of my work please visit my online portfolio with the provided url or scane the code below. be.net/davidnathan