Status Update Impacting the Beef BusinessTM Long-Range Strategic Plan
A great amount of progress has been made in accomplishing the goals of the American Gelbvieh Association’s Impacting the Beef BusinessTM long-range strategic plan. The current status of all the goals and their next steps are presented for review. By Jim Gibb IT’S BEEN JUST over a year since the American Gelbvieh Association Board of Directors embarked on the development of a long-range strategic plan for the AGA. Many of you participated in the process by responding to the AGA membership survey. After it was developed, a major effort was initiated to share the plan to the AGA membership through state and regional Gelbvieh functions, the AGA annual convention, numerous one-on-one meetings, plus the American Gelbvieh Junior Association Board of Directors.
Yes, the current AGA strategic plan has at least two to four more years of life, but now is a good time for a check-up. The table that follows contains the current status and next steps for the goals within each of three areas of focus: breed improvement, breed promotion and member education.
Needless to say, the response has been very positive. However, talk is cheap and the success of any plan is measured by progress and results. Critical questions are: Where are we today? What has been accomplished? Are we “moving the dial” in the right direction?
Moreover, a key benefit of having a strategic plan comes at budget time when we will build the 20132014 AGA fiscal year budget around the strategic plan. Please feel free to contact me, or any of the AGA Board members, if you have questions or suggestions.
Accountability through transparency is essential to achieving the goals set out in the plan. Consequently, our goal is to keep this table updated and posted on the AGA website.