Design Workspace Shanghai

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START YOUR CREATIVE BUSINESS IN CHINA WITH OUR SUPPORT! Design Workspace Shanghai Service Overview


Background

Doing creative business in China China is changing rapidly from a production based economy into a service based economy. Due to increased costs of production, the profit margins on traditional manufacturing are shrinking daily. This is why China is investing into adding new value to create further economic growth. This is exactly what the creative industry has to offer. Design, innovation and entrepreneurship are strongly embedded in its culture and tradition.

Creative industry as top sector Innovation and new business development starts with the creative industry, it kickstarts profit generation and new business models. Internationally the creative industry is marked as one of the top sectors for future economic growth. In it’s fifth 5 year plan, China has put this sector even higher on the economic agenda. Shanghai has been appointed as the Creative Capital of China.

Market opportunities in China Several key sectors have been identified where creative industry can add new value and offer its specific expertise. Opportunities are for example in: > Design for daily life (sustainable consumption) > Elderly and kids design (demographic ageing) > Public space and social housing > Mobility and transportation design > Brand and concept development

Challenges during China startup Setting up a sustainable long term business in the challenging Chinese market requires dedication and smart investment. China is based on relationships and trust. Entering this complicated market requires active networking and patience. SME’s from the creative industry face even bigger challenges since budgets and other resources are limited. Copyright infrigement and trademark disputes often impose a threath. Based on years of hands-on experience in China we have developed a unique integrated support model to deal with this.

Design Workspace SHANGHAI 600 Shaanxi Lu, Block 3, Floor 3 200041, Shanghai, China

+86 21 6075 1010 info@designworkspace.com.cn www.designworkspace.com.cn


Introduction

Design Workspace Shanghai The incubator programme for the creative industry in China The Design Workspace Shanghai is founded by Giel Groothuis, who started his career in architecture. He has been living and working in China since 2005 within the creative industry. In 2010 the first phase of the programme was funded by the Dutch government as part of the public private partnership programme called DutchDFA. As of 2012 DWS continues to serve the entire sector.

Unique model for co-development In close collaboration with key players within the creative industry in China and abroad we have developed a unique support model that integrates tailormade business development services. It acts as the perfect soft landing place for small and medium companies from the creative industry that set up their business in China.

Sharing resources, accelerate your business in a smarter way We strongly believe in sharing resources. Only in this way small enterprises are able to build a succesful business in the gigantic Chinese market and deal with the existing competitors that are already present. Making use of cross-fertilisation within the incubator, our incubation monitoring system and being part of a multidisciplinairy dream team significantly reduces the risk of your international start.

Our track record so far... Since our first location opened in the center of Shanghai in the summer of 2010 we have provided service to more than 40 companies. Over 250 professionals used our workspace and 35 new jobs were created in China. In addition to this we generated 4,5 million EUR advertisment value and facilitated 2,5 million EUR registered capital in new foreign business entities in China.

Design Workspace SHANGHAI 600 Shaanxi Lu, Block 3, Floor 3 200041, Shanghai, China

+86 21 6075 1010 info@designworkspace.com.cn www.designworkspace.com.cn

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Full service programme

INCUBATION PHASE

INITIATE

PREPARE

INCUBATE

ALUMNI

STEP 1: strategic plan Incubator intake session Business plan analysis Incubation advice Final China entry plan

STEP 2: new business development Business matchmaking China company check Local pitch partner Creative Buddy assistance Virtual Office Hot desk PR support Pool of local experts

STEP 3: setting up your permanent base Co-working space Project management Product / retail placement Exhibitions, lectures & fairs

STEP 4: expanding your client portfolio Corporate innovation club Alumni coach programme

Design Workspace SHANGHAI 600 Shaanxi Lu, Block 3, Floor 3 200041, Shanghai, China

+86 21 6075 1010 info@designworkspace.com.cn www.designworkspace.com.cn

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Services and rates 1. Workspace

1.1 Co-Working SpacE

1.2 Virtual OFFICE space

Fixed Workstation

> per Month

Flexible Hot Desk

> per Week

Package Standard 0ffice registration & PR support

> per Year

3,800 RMB

475 EUR

1,200 RMB

150 EUR

300 RMB

35 EUR

(min. 1 year )

>per Day

21,600 RMB

2750 EUR

2,000 RMB

250 EUR

(10% discount) > per Month

2. Support PR & communications Business matchmaking Project management & supervision

2.1 Consultancy

Incubation intake session Business plan analysis & advice Monthly incubation coaching

750 RMB / Hour 1,000 RMB *

65 EUR / Hour 1500 EUR 95 EUR / Hour 125 EUR*

15,000 RMB

1875 EUR

2,500 RMB

315 EUR

900 RMB

110 EUR

Creative Buddy assistance (week)

4,200 RMB

525 EUR

China company check

5,000 RMB + expenses

630 EUR + expenses

Creative Buddy assistance (day)

2.2 Representation

500 RMB / Hour 12,500 RMB

Agency referral agreement

no-cure-no-pay fee

no-cure-no-pay fee

Marketing and acquisition support

500 RMB / Hour

65 EUR / Hour

Exhibitions & fair participation

4,000 ~ 6,400 RMB

500 ~ 800 EUR

Promotional publications

starts at 8,000 RMB

starts at 1000 EUR

Pitch & competition partner

5,000 RMB + expenses

630 EUR + expenses

Product placement & retail support

Free of charge **

Free of charge **

3. Events 3.1. In-house events

3.2. event management

Depending on event. 50% discount for DDWS participants. Depending on event. Standard event management fees apply.

* fee will be waived when enrolling in incubator programme within 3 months. ** Standard retail and third party fees may apply. All prices include local tax. Please contact us for more detailed specifications or for a quotation.

Design Workspace SHANGHAI 600 Shaanxi Lu, Block 3, Floor 3 200041, Shanghai, China

+86 21 6075 1010 info@designworkspace.com.cn www.designworkspace.com.cn

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Incubation programme

Standard Incubation Packages (based on 1 year)

S package

M package

L package

Incubation intake session China market entry plan Portfolio curation & presentation

16,000 RMB

2000 EUR

Virtual Office incl. hot desk Business matchmaking Monthly incubation coaching PR & communications support

32,000 RMB

4000 EUR

Fixed Workstation Legal entity setup (via pool of experts) Marketing & Acquisition PR & communications support Chinese social media setup

64,000 RMB

8000 EUR

China Entry Road Map At the start of your incubation period our experts will hold an in-depth interview with you and your team in order to get a clear understanding about your company and the services that you wish to bring into the Chinese market. Based on detailed analysis and our own experience we will advice you and develop a final road map for your China entry.

Performance Monitor We have developed a unique monitor system that enables us to measure the performance of your company during the incubation period. During our monthly incubation coaching meetings we will further evaluate and evolve the agreed road map.

Cross-fertilizer During the incubation period we actively connect you to the rest of our business community and partner network to stimulate cross-disciplinairy cooperation. Simultaniously our team provides pro-active marketing and acquisition support.

Design Workspace SHANGHAI 600 Shaanxi Lu, Block 3, Floor 3 200041, Shanghai, China

+86 21 6075 1010 info@designworkspace.com.cn www.designworkspace.com.cn

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Connect

Our incubation participants

Need more information? Interested in a free intake consult or do you want to get a quotation? Contact us directly: Mr. Giel Groothuis giel@designworkspace.com.cn +86 136 41800382

Design Workspace SHANGHAI 600 Shaanxi Lu, Block 3, Floor 3 200041, Shanghai, China

+86 21 6075 1010 info@designworkspace.com.cn www.designworkspace.com.cn

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