Service Overview
“Secure your creative opportunities in China with our support”
“In 2015, China is expected to become the largest consumer market in the world�
Introduction
DUTCH DESIGN PRODUCTS IN CHINA China is rapidly changing from a production-based to a service-based economy. China is expected to become the largest consumer market in the world, when the volume of consumer retail goods sold will surpass almost 4 trillion euro. Two of the main priorities of the Chinese government are the promotion of domestic consumption and the increase of imports.
The middle class in China is expanding very fast and has been driving the home market. Chinese consumers are increasingly aware of how to communicate through their consumption and how products can shape their social appearance. This is resulting in an increasing demand for foreign design products in China.
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荷兰设计馆 DUTCH DESIGN SHOWROOM T H E
C H I N A
C O N C E P T
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Your partner in China
THE CHINA CONCEPT STORE In 21st century China, we live amidst rapid urbanization, mass-production and cookie-cutter aesthetic without taking time to enjoy the small glimpses of beauty and design in everyday life. Our mission is to enhance and inspire the way we Live, Work, and Play. We do this with products that increase their original functionality through new forms and design. The designs at the DUTCH DESIGN SHOWROOM offer innovative solutions to everyday products, and engage consumers through their functionality, clever design, and strong sense of humour. Our platform provides a unique launch pad for new products and brands in China. We are embedded in Chinaâ&#x20AC;&#x2122;s society and able to check the pulse of young urban consumers to detect new trends.
“Dutch Design Showroom helps you build, develop and grow your brand in China”
Our services
TOTAL SUPPORT PACKAGE The DUTCH DESIGN SHOWROOM helps design brands and product designers to enter the Chinese market. We do this with a comprehensive business platform offering integrated support services in four main areas:
1.
Sales Platform
2.
PR & Branding Support
3.
Consultancy Services
4.
Market Data & Consumer Insight
See the next pages for more detailed information or contact us for a free-of-charge consultation to explore the opportunities for your brand in China.
Our services
1. SALES PLATFORM The DUTCH DESIGN SHOWROOM web shop provides the opportunity to sell your products to Chinese consumers without the need for a large investment. We identify other retail channels for wholesale orders according to your product and company strategy. We have established a network of retail partners and specialised design stores throughout China. Dutch design Showroom is working closely together with the Global Puchasing Centers Programme of the Chinese Ministry of Commerce (MOFCOM) that stimulates the influx of new products into the local consumer market in China. The DUTCH DESIGN SHOWROOM can be your agent and distributor in China. A trustworthy business partner you can address in your own language!
â&#x20AC;&#x153;We offer the perfect soft landing platform to start your creative business in Chinaâ&#x20AC;?
Our services
OUR SALES CHANNELS The sales channels we offer include:
> WHOLESALE: large volume orders to retail channels and corporate clients in China. > POP UP SHOP: traveling shop that is placed in key design events and shopping locations. > SHOP IN SHOP: mini shop that is integrated in existing retail concepts. > PRODUCT DISPLAY: permanent product exhibition at our central location in Shanghai. > WEBSHOP: Our specially designed online store that is managed by our in-house team. > E-COMMERCE: Online stores based inside the largest e-commerce sites in China, such as TAOBAO & TMALL.
â&#x20AC;&#x153;We have the tools to deliver a clear message to the right audience and create awareness around your brand.â&#x20AC;?
Our services
2. PR & BRANDING SUPPORT Building brand awareness and PR exposure are essential foundations for your success and performance in China. Through our established PR network we have the tools to deliver a clear message to the right audience and create awareness around your brand. We have strong relations with media specialised in design and creative industry as well as more general lifestyle oriented media. In addition to this we closely cooperate with the Chinese government departments in charge of creative industry development, essential for doing business in China. Our PR & Branding services include: * CHINESE SOCIAL MEDIA CAMPAIGNS * ONLINE & OFFLINE MARKETING * EVENTS & INDUSTRY FAIRS * CHINESE MAGAZINES, NEWSPAPERS, RADIO & TV.
â&#x20AC;&#x153;The Dutch Design Showroom as your agent in China. A trustworthy business partner â&#x20AC;?
Our services
3. CONSULTANCY SERVICES With our professional in-house team, our local pool of experts, and an extensive business network in China, we offer the experience and tools needed to successfully support Dutch design products to the Chinese market. We help you to start in the right way by providing strategy consultation, IPR registration support, product specific license & import requirements, market data, and much more.
Our Consultancy services include: * BUSINESS MODEL & STRATEGY CONSULTATION * IMPORT & CUSTOMS SUPPORT * WAREHOUSING AND DISTRIBUTION * IPR PROTECTION & TRADEMARK REGISTRATION * MARKET RESEARCH * CORPORATE SOCIAL RESPONSIBILITY
â&#x20AC;&#x153;We help you to better understand the market and grow your brandâ&#x20AC;?
Our services
4.MARKET DATA & CONSUMER INSIGHT Through our own web shop and events we gather important consumer data that can help you understand the market better and adjust your brand to the local consumer context. In addition to this we participate in third party events to extend our market reach. During key design events we invite consumers to vote for their favourite products. The design products are displayed in our pop-up display and designers are invited to lecture on their vision and designs. Using iPads we conduct more detailed surveys on a carefully selected number of products. To further stimulate interaction with the target group we organise activities such as product give-aways. Via social media one can win a Dutch design product. Winners collect their prizes from the Dutch Design Showroom, generating publicity on Chinese and international media channels.
生活 工作 享乐
The collection
LIVE, WORK, PLAY The Dutch Design Showroom collection offers products that you seem to know but have not seen before; functionality in a new form. They are functional and durable products for everyday use. Products that you will cherish; they become an essential part of your daily life. Our collection is targetted at Chinese middle-class consumers with an average income, higher education degree and living in cities. They are open minded and internationally orientated. Next to this core target group we aim at expats living in China. In addition to this there are strong opportunities for wholesale and corporate gift programmes for both Chinese and Western multinationals in China. The products are categorized according to three main themes Live, Work, Play, covering essential aspects of daily life.
Mujjo iPad sleeve
Mujjo iPad sleeve
生活 工作 享乐
Dombo cup by Gispen
生活 工作 享乐
Snurk bed cover
Snurk bed cover
生活 工作 享乐
â&#x20AC;&#x153;When life is designed with intelligence, you can focus on the big things while enjoying the little things too.â&#x20AC;?
Interested?
CONTACT For more information: Giel Groothuis (Director) +86 136 41800382 Linda Hartsema (Project Manager) + 86 21 6075 1010 Visit our office at: Dutch Design Workspace Shanghai 600 Shanxi Road, Block 3, Floor 3, 200041 Shanghai China (Cross-street is Xinzha Road)
www.dutchdesignshowroom.com