2016 C
POWER IN COLOUR EXHIBITION EXPERIENCE DOCUMENT
[ Contents ]
PANTONE - Power In Colour
Concept ..................................................................................... 01 Colour Sequences ..................................................................... 03 Hyphenate Mindset .................................................................... 07 Digital Formations ..................................................................... 11 App Participation ...................................,................................... 13 Colour Outcome ........................................................................ 17 Exhibition Space ........................................................................ 19 Modern Formations .................................................................... 21 The Main Gallery ........................................................................ 23 The Viewing Platform ................................................................. 25 B3 - Basement ........................................................................... 27 Power In Colour Merchandise ................................................... 29 Pantone Talks/ Workshops ........................................................ 31
01 [ Concept ]
PANTONE - Power In Colour
PANTONE - Power In Colour Creativity means different things to different people and with a current, sporadic and experiential movement in consumer behaviours; we no longer move in linear ways. We rely on being in sync and totally immersed within our enviroment. Designed and developed by Pantone and operating in the creative hub of Tent & Super Brands, in partnership with The London Design Festival 2016, PANTONE – Power In Colour invites you to tap into an alternative digital perspective, cultivating your own customised colour. Seeking app participation in exchange for insight and education. Calling upon committed ‘creatives in waiting’, to engage in an experiential understanding of colour and exploring how colour influences thought processes, emotions, physical reactions and innovates minds. At Pantone we aim to restore the ability to think and question the use of colour and design, inviting individuals to create. The exhibition will run from the 22nd - 25th September Opening Hours: 9.30am - 6.00pm www.pantone-powerincolour.com #Pantonepowerincolour
03 [ Colour ] Sequences
COLOUR SEQUENCES Colour is inquisitive. Colour is creative. Colour has purpose. Colour is inspiring. Colour is personal. Colour is in transition. Colour is underused. Colour is underrated. Colour is crucial. There is power in colour. Images uk.pinterest.com Manipulated / Edited by Amy Parker
PANTONE - Power In Colour
05 [ Colour ] Sequences
PANTONE - Power In Colour
07 [ Hyphenate ] Mindset
‘The Hyphenates’ professional independents partaking in numerous creative pursuits, a creative class who combine their ventures into a greater outcome. As humans we have become part of a twenty-first century design culture, we are ‘Hyphenate Creatives’. Following a recent surge in the creative industries there has never been more innovative minds at work in the UK. PANTONE – Power In Colour exhibition will access these creatives pinpointing major colour critical industries in the creative field. Possible personas to attend include:
THE ARTIST The art enthusiast who is intrigued by culture, their surroundings and space. Frequently attends exhibitions to be inspired, create instantaneous connections with colour and discover untapped talent. Their eccentric answering style is predicted to produce hues of burnt orange, royal blues and vivid limes.
PANTONE - Power In Colour
THE PHOTOGRAPHER The creative mavens, media savvy artists welcome the chance to collaborate with minded individuals. Influencers in their field, seek the perfect snapshot using classic contemporary methods.
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Their contemplative answering style is predicted to produce understated sepia tones of emerald, sky blues and rich purples.
09 [ Hyphenate ] Mindset
THE FASHION DESIGNER Influencers in their field captivated by questioning the norm, they are fluid identities that engage with aesthetic information and trend distribution. Continually striving for the current and the original. Their selective answering style is predicted to produce simplistic tones of complimentary pinks and blue, with a contrasting pop of vibrant red.
PANTONE - Power In Colour
THE GRAPHIC DESIGNER Assemblers of all things design, perfectionists in their trade, digitally connected and physically observant, their underlying passion for culture, music and lifestyle influences their ability and reinforces their talent. Their quietly confident answering style is predicted to produce vibrant fluorescents, bold blocked reds and tonal turquoises.
11 [ Digital ] Formations
DIGITAL FORMATIONS Digital art and data has now moved from the web to gallery, although not traditionally obvious, exhibitions are now home to Internet art experiences. Internet art is no longer singular, it is multi-dimensional and its chaotic elements defy categorisation. In keeping with such advancements, Pantone is cementing its digital presence, aiming to restore the ability to explore, contemplate and question the boundaries of design and colour. Inviting individuals to embark upon an industry first digital exploration that’s unpredictability remains original, producing experience and value that analogue exhibitions fail to create.
‘Aggressively adopting new digital technology to address colour needs of the creative community everywhere’. Images uk.pinterest.com Manipulated / Edited by Amy Parker
PANTONE - Power In Colour
13 [ App ] Participation
PANTONE - Power In Colour APP PARTICIPATION A bespoke app, a momentary and interchangeable colour palette designed to connect and collaborate, exchanging insight for customised colour. The PANTONE – Power In Colour app accessed via smartphone becomes the gateway to creation, producing a series of questions, which relate to creative preference, mood and colour attraction. Once connected visitors will begin their colour journey, the app will pose a sequence of ten questions throughout the session in the form of multiple choice, creative inclination and opportunities of creation. Questions will require users to tap, slide and scroll to achieve answers to their questions. The movements created correspond directly to colour which is projected in real time onto the installation overhead. The app allows visitors to collaborate, combining individual movements and collective thoughts in a colour journey. Once all questions have been answered the app will provide visitors with a unique custom colour; based upon their experience within the exhibition and give instructions for its further use and application in their colour experience.
PANTONE - Power In Colour
15 [ App ] Participation
PANTONE - Power In Colour
17 [ Colour ] Outcome
PANTONE - Power In Colour
19 [ Exhibition ] Space
THE SPACE THE LOADING BAY GALLERY Crisp white surfaces and geometric lines merge to create a blank canvas, ready to exhibit a profusion of vivid colour. The PANTONE – Power In Colour exhibition will extend across three levels of impactful, exposed white space. The exhibition will compliment its surroundings with perfectly positioned visuals, contrasting merchandise and kinaesthetic sculpture. Double height ceilings and glass front, The Loading Bay ground floor gallery boasts 10,000 sq.ft. of impactful space and 6.5 metres in height. Selected as a ‘Design Destination’ the gallery boasts an extensive footfall, accessible transport links, cultural energy and artistic licence in which Superbrands are made. All imagery: www.trumanbrewery.com, UK Pinterest (2016) Manipulated/Edited by Amy Parker
PANTONE - Power In Colour
21 [ Modern ] Formations
MODERN FORMATIONS As the fluid and futuristic collide new formations inspire us to challenge our colour preconceptions. Stark white space becomes a striking colour portrait in response to the movements and connectivity of its creative contributors below. Upon entering The Main Gallery visitors will be greeted by an interchangeable installation suspended above them. A soft, voluminous sculpture incorporating projection netting that maps the movement of its visitors via app. The floating form is composed of layers, knotted and braided together in vibrant hues that strive interaction to create a surge of undulating colour. Movements and data collected interactively, will have a direct consequence upon the experiential sculpture, transforming it with interaction and opinion. Visitors, who are invited to use the Power In Colour bespoke app, will tap out the patterns projected onto the sculptures surface. Collaborating, combining meaning and physical form, creating digital art that shifts from an object to a living enviroment. All imagery: UK Pinterest (2016) Manipulated/Edited by Amy Parker
PANTONE - Power In Colour
23 [ Exhibition ] The Main Gallery
THE MAIN GALLERY A Pantone industry first and a significant step into the digital art movement, The Main Gallery focuses on raw creativity and a profusion of colour projected by the movements of its contributors. Forming the heart of the exhibition and presented in The Loading Bay’s double height-gallery, a kinaesthetic colour palette is suspended producing a focal point, accompanied by a PANTONE – Power In Colour bespoke app encouraging visitor participation via smartphone.
PANTONE - Power In Colour
25 [ Exhibition ] The Viewing Platform
THE VIEWING PLATFORM The Viewing Platform illustrates Pantone’s long-standing association and contribution to colour; in an arrangement of stimulating visuals that draw inspiration from fluidity, structure and conceptual aspects of the installation. Using the exposed gallery space, the dedicated viewing area provides an alternative perspective of the exhibition. Visitors who wish to begin their interaction on the viewing platform will be able to access the Power In Colour app from this location.
PANTONE - Power In Colour
27 [ Exhibition ] B3 Basement
B3 - BASEMENT B3 - Basement is dedicated to providing energising and captivating workshops, hosted by creative enthusiasts and Pantone industry influencers frequently throughout the exhibition. In addition B3 – Basement will house PANTONE – Power In Colour shop, merchandised for purpose it will address sales, swatch orders and data capture within the exhibition.
PANTONE - Power In Colour
29 [ Power In Colour ] Merchandise
POWER IN COLOUR MERCHANDISE A vivid array colour distinctively placed against a contrasting white landscape. Powerful, captivating and engaging. To mark the opening of Pantone’s highly anticipated exhibition PANTONE - Power In Colour, the Pantone shop will launch a range of exclusive customised swatch guides and product colour editions from PANTONE UNIVERSE collection. Swatch guides will be available to order in the exhibition shop. Complete with Pantone authentic packaging, merchandise will retail at the following: PANTONE UNIVERSE Sweatshirt Available in sizes S - XL £29 PANTONE UNIVERSE Smart Phone Case High-gloss, hard-shell - £17 PANTONE UNIVERSE Bright Mug 100% Bone China - £ 17 PANTONE STARTER GUIDE Available to order in solid coated and uncoated. (size dependent price) - £25-£50 All imagery: Pantone Pinterest (2016)
PANTONE - Power In Colour
31 [ Pantone ] Talks/ Workshops
PANTONE TALKS / WORKSHOPS A series of energising, immersive and interactive talks and workshops will be hosted to provide a platform for in-depth discussion that allows visitors to further their journey by questioning, contributing and manipulating the purpose of colour. Sharing expertise from creative enthusiasts and industry influencers. PANTONE - Power In Colour offers an insight into bespoke consultancy, trend forecasting and colour critical campaigns.
PANTONE - Power In Colour
Talks will take place frequently throughout the exhibition and are free with exhibition entry.
PANTONE – Power In Colour: Pantone Colour Exchange Drop In Free, with Exhibition Entry 22-25th September 2016
PANTONE – Power in Colour: Professional Colour Adaptation Free, with Exhibition Entry 22-25th September 2016
Drop by the gallery from the 22nd -25th September to partake in Pantone’s participatory works, and figure out exactly what colour did and didn’t know about you!
Design educators Dani Kennedy and Oriana Heyer will discuss the concepts, experiences, adaptation and possibilities of Pantone colour in a world of budding creatives.
Location: Main Gallery and Basement B3
Location: Basement B3
PANTONE – Power In Colour: Colour Forecasters Free, with Exhibition Entry 22-25th September 2016
PANTONE – Power In Colour: PANTONE Colour of the Year Free, with Exhibition Entry 22-25th September 2016 A chance for visitors to be part of a world-renowned campaign and an evolving interactive infographic. Come along and join the Power In Colour team in creating a unique snapshot of how colour critical decisions are made. Expect collaboration, fun, facts and fluorescents! Location: Basement B3
Listen in on Kelly Harpers talk discussing cultural compositions and their colour trend translations. Evaluating her experiential findings throughout the day, it is a requirement to collectively imagine and explore the contemporary forms of the colours we produce. Location: Basement: B3
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